for free, hoping it would become public property." The logo earns New York state $30 million each year and has become a pop culture icon. It is reproduced on everything from coffee cups to T-shirts and hats. The logo can be seen everywhere in New York City. Robert Indiana's work influenced Glaser who in turn has inspired other designers to create variations on the layout, for example "I Heart Radio". The state has filed nearly 3,000 objections against them. After the September 11 terrorist attacks, the logo became even more of a symbol, creating unity between the public. Glaser designed a modified version saying, "I Love New York More Than Ever", in response to the attacks. The red heart has a small blackened and burned area along one edge to symbolize the attack on the World Trade Center site. New York magazine In 1968, Glaser and Clay Felker founded New York magazine. The magazine was about being on the reader's side, "it was about what was happening in New York City at the time." One example of this is "The Underground Gourmet". It was about cheap restaurants in New York. Glaser wrote the article for seven years with Jerome Snyder. It was one of the most popular columns in the magazine. New York "became the model for the city magazines, and stimulated a host of imitations". Glaser left the magazine in 1977. In 1993, thanks to Glaser's history with New York, he was tapped by John F. Kennedy Jr., in conjunction with his partner Michael J. Berman, to work with them to create the image they were seeking for their start-up magazine George. Typography In 1970, Glaser designed his namesake typeface, Glaser Stencil, which drew inspiration from geometric sans-serif fonts such as Futura and Avant Garde. Fonts Designed Art Decko (Photo Lettering Inc.) <ref name="Chwast, Seymour p. 249-50">Chwast, Seymour, The Push Pin Graphic, A Quarter Century of Innovative Design and Illustration, Chronicle Books, San Francisco, California, 2004, p. 249-50.</ref> Babycurls (Photo Lettering Inc.) Babyfat (1964, Photo Lettering Inc.) Babyteeth (1966, Photo Lettering Inc.) Eightway (1964, Photo Lettering Inc.), with George Leavitt Futura Stencil (1970, Mergenthaler) Glazer Stencil (1970, Mergenthaler) Houdini (1969, Photo Lettering Inc.) Rainbow! (1987, Photo Lettering Inc.) Stencil Select (1970, Mergenthaler) Pomilio Blumm In 2019, Glaser redesigned the historical 'rhino' logo of the Italian communication agency Pomilio Blumm. Stemming from this experience, a documentary titled A Social Design