whole new way." Score Fincher was concerned that bands experienced in writing film scores would be unable to tie the themes together, so he sought a band which had never recorded for film. He pursued Radiohead, but the singer, Thom Yorke, declined as he was recovering from the stress of promoting their 1997 album OK Computer. Fincher instead commissioned the breakbeat producing duo Dust Brothers, who created a post-modern score encompassing drum loops, electronic scratches, and computerized samples. Dust Brothers performer Michael Simpson explained the setup: "Fincher wanted to break new ground with everything about the movie, and a nontraditional score helped achieve that." The climax and end credits feature the song "Where Is My Mind?" by the Pixies. Release Marketing Filming concluded in December 1998, and Fincher edited the footage in early 1999 to prepare Fight Club for a screening with senior executives. They did not receive the film positively and were concerned that there would not be an audience for the film. Executive producer Art Linson, who supported the film, recalled the response: "So many incidences of Fight Club were alarming, no group of executives could narrow them down." Nevertheless, Fight Club was originally slated to be released in July 1999 but was later changed to August 6, 1999. The studio further delayed the film's release, this time to autumn, citing a crowded summer schedule and a hurried post-production process. Outsiders attributed the delays to the Columbine High School massacre earlier in the year. Marketing executives at Fox Searchlight Pictures faced difficulties in marketing Fight Club and at one point considered marketing it as an art film. They considered that the film was primarily geared toward male audiences because of its violence and believed that not even Pitt would attract female filmgoers. Research testing showed that the film appealed to teenagers. Fincher refused to let the posters and trailers focus on Pitt and encouraged the studio to hire the advertising firm Wieden+Kennedy to devise a marketing plan. The firm proposed a bar of pink soap with the title "Fight Club" embossed on it as the film's main marketing image; the proposal was considered "a bad joke" by Fox executives. Fincher also released two early trailers in the form of fake public service announcements presented by Pitt and Norton; the studio did not think the trailers marketed the film appropriately. Instead, the studio financed a $20 million large-scale campaign