Fusco Stratten as three college students control the women's maneuvers from a computer. "Baseball" is a spoof of the steroids scandal. While "Shower" won GoDaddy's online vote, "Baseball" was the most popular of the Super Bowl. Both helped increase domain registrations 110 percent above 2008 post Super Bowl levels. GoDaddy posted Internet-only versions of its commercials during the game, which were extended versions containing more risque content. "Baseball" was the most watched Super Bowl commercial according to TiVo, Inc. According to Comscore, GoDaddy ranked first in advertiser Web site follow-through. Rob Goulding, head of business-to-business markets for Google, offered an in-depth analysis of Super Bowl spots that aired during Sunday's championship game. He said the most successful were multichannel-oriented, driving viewers to Web sites and "focusing on conversion as never before". GoDaddy experienced significant Web traffic and a strong "hangover" effect of viewer interest in the days that followed due to a provocative "teaser" advertisement pointing to the Web, Goulding said. GoDaddy also advertised during the 2010 Super Bowl XLIV, purchasing two spots. The commercials "Spa" and "News" starred GoDaddy Girl and racecar driver Danica Patrick. In "Spa," Patrick is getting a lavish massage when the masseuse breaks into a spontaneous GoDaddy Girl audition. In "News", anchors conduct a 'gotcha' interview with GoDaddy Girl Danica Patrick about commercials known for being too hot for television. According to Akamai, there was a large spike in Internet traffic late in the fourth quarter of the game. This spike was tied to GoDaddy's "News" advertisement airing. CEO Bob Parsons said GoDaddy received "a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart". In 2013, GoDaddy moved away from salacious advertising practices in an attempt to improve its brand image. In 2016, GoDaddy did not advertise during the Super Bowl for the first time in over a decade, but returned in 2017 with their "The Internet Wants You" campaign. IndyCar In 2009 and 2010, GoDaddy advertised during the Indianapolis 500. For the Las Vegas race in 2011, GoDaddy created a promotion wherein driver Dan Wheldon would have won $2.5m each for himself and fan Ann Babenco if he won the race, starting from last place. A 15-car pileup, 11 laps into the race, injured four drivers and killed Wheldon.New Jersey On-Line – IndyCar driver Dan Wheldon's death hits home with High Bridge family, October 16,