Cheerwine is a cherry-flavored soft drink by Carolina Beverage Corporation of Salisbury, North Carolina. It has been produced since 1917, claiming to be "the oldest continuing soft drink company still operated by the same family". Overview and history When the Maysville Syrup Company of Maysville, Kentucky, went bankrupt in 1917, L.D. Peeler, Hughston Kirby, Kurt Weinmann and other invested businessmen moved the company to North Carolina and renamed it the Carolina Syrup Company. That same year, Peeler, Kirby and Weinmann purchased a recipe for a cherry-flavored soda from a Saint Louis flavor salesman, which eventually became Cheerwine. Though it has been around since 1917, Cheerwine first became a registered trademark in 1926. The family of Lewis Peeler has run the Cheerwine company since its founding, and his great-grandson, Charles Clifford "Cliff" Ritchie, has been CEO and president of Cheerwine's parent company, Carolina Beverage Corporation, since 1992. Cheerwine has a mildly sweet flavor with strong cherry notes, most notably black cherry; is burgundy-colored; and has an unusually high degree of carbonation compared to other soft drinks. The product was named for its color and taste; the company website states that "it made sense to name a burgundy-red, bubbly, cherry concoction—Cheerwine." The "Retro Cheerwine" variant is sold in glass bottles and is sweetened with cane sugar instead of high fructose corn syrup. Despite its name, Cheerwine is not really a wine and contains no alcohol. As of July 2021, Cheerwine's ingredients included carbonated water, high fructose corn syrup, caramel color, phosphoric acid, natural and artificial flavors, caffeine, citric acid, sodium benzoate (to protect flavor), and Red 40. The company also markets Cheerwine-flavored ice cream, sherbet, and cream bars, mainly in Food Lion, a Salisbury, North Carolina–based supermarket chain. In the mid-1990s Morgan Shepherd ran an entry in the NASCAR Busch Series with Cheerwine sponsorship. In 2008, a commercially baked Cheerwine cake, based on an old Southern recipe, became available through a Salisbury-based company. In 2009, the company began a re-branding campaign designed to revamp the drink's image, especially among younger consumers. The re-branding called for a redesign of the Cheerwine packaging, with a new, retro-style logo based on an early Cheerwine logo. In 2010, Cheerwine partnered with the North Carolina–based doughnut company, Krispy Kreme, and released a limited-offered Cheerwine flavored donut on July 1 of that year. It was sold only at select grocery stores for the month of July, and at