Pistons. Clear Channel Communications became iHeartMedia in 2013. On August 30, 2021 WMAX-FM rebranded as "96.1 The Game". Bronco Radio Network Beginning September 5, 2009 the station started broadcasting Western Michigan University Broncos football and men's basketball games via the school's "Bronco Radio Network". Previous logo References - RadioInsight - 96.1 WMAX-FM Grand Rapids Becomes Radio X. - Grand Rapids Press - What's Going on at MAX-FM? - FM Rock Station 96.1 Planning to Switch to Sports Michiguide.com - WMAX-FM History External links Holland, Michigan MAX-FM Radio stations established in 1961 IHeartMedia radio stations