also draws a clear distinction between the "hard power" of the United States and the "soft power" of the European Union in the sphere of international relations. The United States has relied upon military strength and economic dominance to a greater degree than the EU. Conversely, Europe has combined its strength in the financial industry and economics generally with a commitment to humanitarian aid, economic assistance programs, trade deals, international institutions and patient, multilateral diplomacy. For many countries around the world, this has resulted in widespread hostility towards American power and a relative willingness to cooperate with the European Union. Rifkin argues that "soft power" is thus able to win greater influence in the long term at considerably less expense. He notes however, that Europe has relied heavily upon American military assistance for its security, and that American post-war economic assistance was considerably important in the recovery of Western Europe and thereby indirectly expedited the establishment of the nascent EU institutions. In South Korea this book made a huge sensation and enjoyed unexpected popularity, because Roh Moo-hyun, the former (16th, 2003–2008) Korean president, read the book, then inspired by the author's idea and briefly planned his version in Asia, all of which happened just before his death. See also Other books by Jeremy Rifkin: The End of Work (1995) The Empathic Civilization (2010) The Third Industrial Revolution (2011) References External links "The European Dream: The New Europe has its own Cultural Vision—and it may be Better Than Ours", an article on page seventy-six of the September, 2004 – October, 2004 issue of Utne, copied from the book The European Dream: How Europe's Vision of the Future Is Quietly Eclipsing the American Dream by Jeremy Rifkin The European Dream - Office of Jeremy Rifkin Constitution and Individuation by Bernard Stiegler Book review by Stanley Hoffman Book review by Kirk McElhearn a discussion with Jeremy Rifkin in the European Parliament about the European Dream 2004 non-fiction books 21st-century history books History books about Europe History books about the United States Politics of the European Union TarcherPerigee books