name Capri Sun. After promising test runs in Buffalo, New York, and Atlanta, Georgia, Shasta began a rolling expansion, starting with the Midwestern and Southeastern United States in 1980 and 1981. When Shasta introduced the product in the United States, its single-serving packaging was unusual in contrast with the 46-fluid-ounce (1.4L) aluminum cans that dominated the fruit juice market. Despite initial issues on rollout, the packaging carried the advantage of being light, durable, blunt, long-lasting, freezable, and insular. The patented design, trademarked under the name Doy-N-Pack and exclusively licensed by Shasta from Wild, soon faced a competitor in aseptic "brick packaging" like Tetra Pak. Both proved popular in stores, and Doy-N-Pack would usher in the use of pouches for single-serving food and beverage containers in the United States. Shasta intended the product for children around ages 7 to 12, with its marketing director for new products telling a journalist, "Adults have a mental block about putting the straw in—they try to be careful and it just doesn't work." Instead of general advertising, Shasta's marketing placed image spots in kids' magazines such as DuckTales and Sports Illustrated for Kids, building brand loyalty based on promotional offers, word of mouth, and child-oriented package design. Early marketing emphasized the product as all-natural, a designation that was met with some criticism. By 1982, it had a 10% market share in the markets where it was available, with aims of a 15–20% share against competitors Hi-C and Hawaiian Punch, which were about half its price. Most of Capri Sun's early market share gains came at the expense of small brands. In 1983, the Capri Sun brand brought Shasta $28 million in sales. In 1985, Sara Lee (the former Consolidated Foods) sold Shasta to National Beverage. A dedicated company was established to market Capri Sun in the 1980s, headquartered in San Mateo, California, with factories in nearby Fresno and in Granite City, Illinois. In 1990, Capri Sun sold 450 million pouches. 1991–present: Kraft Foods On 19 December 1991, Kraft Foods announced a buyout of Capri Sun Inc., making it part of General Foods USA. Kraft's acquisition of Capri Sun was expected to strengthen the former's share in the juices and drinks market, and to provide increased marketing power for Capri Sun. Kraft's parent company, Philip Morris Cos. (now Altria), had experience selling cigarettes to young people but was barred from marketing to children, and so adapted