Helmut Schön (15 September 1915 – 23 February 1996) was a German football player and manager. He is best remembered for his exceptional career as manager of the West Germany national team in four consecutive World Cup tournaments, including winning the title in 1974, losing in the final in 1966, and coming in third in 1970. In addition, his teams won the European Championship in 1972 and lost in the final in 1976. Biography Schön played as a striker for Dresdner SC, winning the German football championship in 1943 and 1944 as well as the cup in 1941 and 1942. He appeared 16 times for his country between 1937 and 1941, scoring 17 goals. After World War II he began his career in football management in his native state of Saxony, then part of Soviet-occupied East Germany. He was in charge of coaching selections from Saxony and the Soviet occupation zone before political interference to the sport made him flee to Western Germany in 1950. Having played in Hamburg for FC St. Pauli even during his Friedrichstadt spell, he now was appointed player-coach with Hertha BSC Berlin where he had several former teammates in his squad but left before the end of the season. Schön became a licensed coach in Cologne before managing Wiesbaden. Between 1952 and 1956, he was in charge of the then-independent Saarland side, who met West Germany in qualification for the 1954 World Cup. When the Saarland was reunified with West Germany in 1956, Schön joined the West Germany national side as assistant to Sepp Herberger, whom he succeeded as manager in November 1964. Under Schön's leadership the West German teams were World Cup runners-up in 1966 (lost 4–2 to England in the final), third in the World Cup of 1970, European champions in 1972 (defeated the Soviet Union 3–0 in the final), World Cup winners in 1974 (defeated the Netherlands 2–1 in the final), and European Championship runners-up in 1976 (lost to Czechoslovakia in the final on penalty kicks, after extra-time). Among the moves Schön made that enabled West Germany's triumphs in 1972 and 1974 were: selecting Sepp Maier as his automatic first string goalkeeper, a decision that seems obvious in retrospect but was not a given at the time; easing many of the veterans of the 1970 team out of the subsequent squad; allowing Franz Beckenbauer to play his preferred role as a sweeper,