Tayto ran an advertising campaign with Mr Tayto as a fake election candidate. Tayto claimed that the number of spoiled votes in the Carlow–Kilkenny constituency indicate that some actually voted for their mascot, but this is purely speculative. Tayto was fined during the campaign for littering, due to its fake election posters being posted in public places. In 2009 Tayto Ltd. published The Man Inside the Jacket, a fictional autobiography of Mr Tayto written by Maia Dunphy, Ciaran Morrison and Mick O'Hara. Tayto indicated that a percentage of the cover price would go to Irish charity Aware, which assists people affected by depression, bipolar disorder and related mood conditions. In May 2022 the Mr. Tayto mascot was removed from all Cheese & Onion packaging, and a "Where Is Mr. Tayto" tagline was added. Later that month, a statement was made from Mr. Tayto's official social media accounts which claimed that Mr. Tayto was taking a break from work to see the world, beginning the "Mr. Tayto's Bucket List" campaign. Tayto Park In November 2010, Tayto, in association with Ray Coyle, a local businessman, opened a theme park, "Tayto Park", near Ashbourne in County Meath In February 2022, it was announced that the existing title sponsorship contract would not be renewed, with the park renamed to "Emerald Park" when the existing contract expired in January 2023. Legal action In 2006, Tayto tried to compel Irish band Toasted Heretic to destroy all copies of their album Now in New Nostalgia Flavour, which featured an image based on the trademarked "Mr Tayto" icon, although the image had been used since 1988 on Toasted Heretic's cassette album Songs for Swinging Celibates. References External links Tayto Mr Tayto's site Brand name snack foods Food and drink companies established in 1954 Food and drink companies of Ireland Irish brands 1954 establishments in Ireland