A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources, which could be readily monitored, greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the photocopier and the World Wide Web. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content. Media monitoring services have been variously termed over time, as new players entered the market, new forms of media were created, and as new uses from available content developed. An existing group may provide such a monitoring service, as it relates to their main purpose, while a monitoring agency generally provides such as their main business. Alternative terms for these monitoring services as well as the information they provide include: Press clipping service or agency Media cutting service or agency Information logistics service Media intelligence Media information services History Since mass media traditionally was limited solely to print media, naturally the monitoring was also limited to these media. The world's first press clipping agency was established in London in 1852 by a Polish newsagent named Romeike. Actors, writers, musicians and artists would visit his shop to look for articles about themselves in his Continental stock. It was then that Romeike realised that he could turn this into a profitable business. An agency named "L'Argus de la presse" was established in Paris in 1879 by Alfred Cherie, who offered a press-clipping service to Parisian actors, enabling them to buy reviews of their work rather than purchasing the whole newspaper. As radio and later television broadcasting were introduced in the 20th century, press clipping agencies began to expand their services into the monitoring of these broadcast media, and this task was greatly facilitated by the development of commercial audio and video tape recording systems in the 1950s and 1960s. With the growth of the Internet in the 1990s, media monitoring service extended their services to the