be funny and an attempt to make fun of all the puppies shown in Super Bowl ads. Most notably, Budweiser's famous Super Bowl ad also featured a Retriever puppy. The ad found very few fans from the online community. Animal advocates took to social media calling the ad disgusting, callous and that the commercial advocated puppy mills. An online petition collected 42,000 signatures. GoDaddy's CEO, Blake Irving, wrote a blog entry later that day promising that the commercial would not air during the Super Bowl. He wrote on his blog "At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear." He goes on to say that Buddy was purchased from a reputable breeder and is part of the GoDaddy family as Chief Companion Officer. Namecheap rivalry On December 11, 2011, rival domain name registrar Namecheap claimed that GoDaddy was in violation of ICANN rules by providing incomplete information in order to hinder the protest moves of domain names from GoDaddy to Namecheap, an accusation which GoDaddy denied, claiming that it was following its standard business practice to prevent WHOIS abuse. GoDaddy still maintains the strict policy of 60 days lock in inter registrar domain transfers, if there was a change in registrant information. Many other registrars are giving an option for their customers to opt out from this 60 days lock as per the ICANN Policy which states: "The Registrar must impose a 60-day inter-registrar transfer lock following a Change of Registrant, provided, however, that the Registrar may allow the Registered Name Holder to opt out of the 60-day inter-registrar transfer lock prior to any Change of Registrant request". At this time GoDaddy does allow customers who update their domain contact information to opt-out of the 60 day lock upon verification. Backing of SOPA and resultant boycott On December 22, 2011, a thread was started on the social news website Reddit, discussing the identity of supporters of the United States Stop Online Piracy Act (SOPA), which included GoDaddy. GoDaddy subsequently released additional statements supporting SOPA. A boycott and transfer of domains were proposed. This quickly spread across the Internet, gained support, and was followed by a proposed Boycott GoDaddy day on December 29, 2011.