economic, social and recreational needs. Still, a 1975 study by a planning consulting firm identified the following problems resulting from the rapid growth of the community: overcrowded schools, disconnected social services, inadequate recreation facilities, and a serious issue with youth crime. They also wrote that youth felt a "general malaise…about living in the Jane-Finch area" and that the area had a "poor self-image". The Toronto City Summit Alliance’s Strong Neighbourhoods Task Force identified the Black Creek Neighbourhood as one of the 13 Priority Neighbourhoods across the city, where there are not enough social services to address the growing needs of the community. The United Way "Strong Neighbourhoods: A Call to Action" (2001) Fact Sheet on Black Creek also reports that the Black Creek Neighbourhood, which is encompassed in the catchment region of this project, has a higher rate of racialized groups, immigrants, recent newcomers, children, youth, lone parents, low-income families, low-income unattached individuals, lower median household income, higher percentage of households with incomes below $20 000, higher proportion of rental households, higher unemployment, lower percentage of population with university education, and higher percentage of population with less than high school education. In 1983 Jennifer Hodge de Silva, a pioneering filmmaker of the 1970s and 1980s produced the film, Home Feeling: Struggle for a Community which revealed tensions between police and area residents. Between 1981 and 2001, the total population of North York grew by 8.7%; higher economic families by 9%, but poor economic families by 80.5%. Poverty intensified in 5 main areas. The most prominent is the Jane-Finch area, where four poor neighbourhoods turned into regions of very high poverty, and a region that previously had low to moderate poverty became classified as having high levels of poverty. By 2001, a major shift had taken place, with the immigrant family population now accounting for 62.4% of the total family population in these communities, and Canadian born families making up the remaining 37.6%. Between 1981 and 2001, the number of racialized individuals also increased by 219%. The Toronto City Summit Alliance’s Strong Neighbourhoods Task Force identified the Black Creek Neighbourhood as one of the 13 Priority Neighbourhoods across the city, where there are not enough social services to address the growing needs of the community. As part of a rebranding strategy in 2008, Toronto City Councillor Anthony Perruzza had banners attached to hundreds of hydro poles in Jane and Finch, calling