the same time, its website displayed a large question mark. However, the station would shift to a stunt featuring the possible return of AC station "The Peach", which was formerly heard on 94.9 FM, and some Christmas music as "Holiday 105.7". At 4 p.m. the same day, the format wheel would officially land on rhythmic AC as "Groove 105.7". (The "Viva" format now airs on the HD2 channel of sister station 105.3 "El Patron".) The new station featured a mix of current and gold-based rhythmic hits targeting ages 25 to 54. Its primary competitors were a variety of Atlanta stations because of its unique approach: AC WSB-FM, rhythmic WSBB-FM, top-40 WWWQ and WSTR, urbans WVEE and WHTA, and urban ACs WALR-FM and WUMJ. For its kick-off, WWVA's first songs were "Into The Groove" by Madonna, "Shake Your Groove Thing" by Peaches & Herb, "Groove Is In The Heart" by Deee-Lite and "Let's Groove" by Earth, Wind & Fire. Clear Channel, in turn, merged WWVA's format into WBZY's, giving Atlanta a hybrid regional Mexican and Spanish AC outlet at the latter. On January 11, 2010, the nationally syndicated morning drive-time Elvis Duran and the Morning Show premiered on the station. Duran previously did evenings in Atlanta with sidekick "Hot Henrietta" at Z-93 during the late 1980s. The station briefly aired "Streetz 102.9" on its HD-2 channel, in order to satisfy a legal fiction so that it could be broadcast on W275BK FM 102.9. A lawsuit regarding the owners of that broadcast translator quickly ensued, and W275BK is now assigned to WAMJ. Since the end of March 2010, the station is now also simulcast on WANN-CD, a low-power digital TV station on physical (RF) TV channel 29 in Atlanta. The main channel was heard on virtual channel 32.106, with Pride Radio (WWVA's HD2 digital subchannel) formerly on 32.105. Clear Channel's other Atlanta stations are also heard via DTV radio on WANN. In May 2010, WWVA's music and playlist direction shifted to rhythmic top 40 by adding more current rhythmic pop/R&B/dance tracks. They also added a few mainstream pop songs, but later dropped them from the playlist. It also phased out the heavy amount of Rhythmic gold product. This move was expected to benefit WWVA (as evidenced on their Facebook page at their website) as it stood to pick up listeners and carry the rhythmic top 40 mantle from WBTS, who exited the