History Origins and global overview Rudolf Wild of Heidelberg founded Rudolf Wild & Co. (better known as Wild) in the German Reich in 1931. After World War II, Rudolf Wild created Libella, which the Lexington Herald-Leader in 1998 described as "the first all-natural soda made with real fruit juice". This led him to several new products, including Capri-Sonne, which was developed in the 1960s. Restrictions on color additives at the time in West Germany led to less visually appealing soft drinks, incentivizing opaque packaging. Rudolf Wild & Co. engaged with Thimonnier, a French company that primarily manufactured sewing machines, for rights to use their patented pouch design and patented pouch-making machines. According to Rudolf's son Hans-Peter Wild, Rudolf Wild & Co. did not obtain exclusive rights from Thimonnier, but rather by ordering all of the machines they made. After initial issues with spoilage and stains were resolved, the product debuted in West Germany in 1969. The name references the Italian island of Capri due to its status as a vacation destination. At the initiative of Hans-Peter Wild, champion boxer Muhammad Ali began promoting the brand in 1978; it was his first endorsement deal. SiSi-Werke, the Wild subsidiary responsible for Capri-Sonne, said that the deal included one crate of the product a week for four years. The endorsement—in which Ali said Capri-Sonne was, like him, "the greatest of all time"—led to a significant increase in sales. By 1982, Capri-Sun was sold in 23 countries and the most popular fruit juice in 19 of 23. Availability rose to 52 countries by 1991. SiSi-Werke changed its name to Capri Sun GmbH in December 2018. Capri Sun GmbH is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AG and German company Wild; this makes it unusual in a largely American-led beverage industry. Wild licenses the brand to different companies, which bottle Capri-Sun in 18 countries; Wild subsidiary INDAG supplies the various bottling plants. , Capri-Sun sells an estimated 7 billion pouches per year globally. , Americans and Germans drink around 6 Capri-Sun pouches per year, while Réunion has the highest consumption at 9.6. , Forbes reports sales in more than 100 countries, netting roughly $500 million per year. North America 1979–1991: Shasta Beverages In 1979, Shasta Beverages (then a part of Consolidated Foods) began to license the drink from Wild under the