in Denmark since 1895. Brewed on pilsner malt. The first cans were delivered on 15 July 1954 for export according to Tuborg Posten Oct. 1954 page 10. From the 1950s, The Golden Lady was marketed by Danish models. Among them was Anette Strøyberg (1936-2005). The line between Tuborg and Beer has been in one or two. Here, Arne Dahl has made two proposals from which you could choose. Tuborg Christmas-brew Tuborg Julebryg saw the light of day in 1981. It is a darker and slightly stronger beer (5.6% alcohol) than the traditional lager and Tuborg Christmas brew comes in a dark version and also in a light version (5.6% alcohol). Marketing and image are everything for Tuborg Christmas brew, which is also known colloquially as the snowman. A whole tradition has grown up around the day of the arrival of this year's Christmas brew. The day is called J-day or the day "the snow falls". Tuborg Julebryg is still one of the most popular Christmas brews in Denmark, even though in blind tests it is always placed among the worst scoring beers, and still loses market share to the smaller breweries. Tuborg Julebryg was originally a mixture of KB Juleøl, Rød Tuborg and Fine Festival and was introduced because in 1979 Tuborg introduced its now well-known snow universe on a Christmas card for ordinary Green Tuborg with the slogan "Merry Christmas and good Tub'år". In 1980, the image was used as a poster on beer trucks and in 1981 as a label for the newly launched Christmas beer, Tuborg Christmas brew, which is known from the cinema advertisement with Santa Claus in the can. Julebryg - Snebajer / Christmas Brew Introduced 1981. Originally a mixture of KB Juleøl, Rød Tuborg and FF. The beer was introduced because an advertisement featuring Santa Claus in a can was shown in the cinemas the year before. The commercial became so popular that Tuborg decided to make a beer with a label that resembled the universe from the commercial. Plaque bottle introduced 2001, blue plastic bottle introduced 2002 Exported or licensed brewed in Russia, Germany and Romania, among others. Weihnachts-Pilsener Introduced with a label similar to the Danish Julebryg, but the strength is not the same. Summer Beer mix. Launched in the summer 2013. Tuborg Red Rød Tuborg was the very first beer Tuborg Bryggerierne produced. It hit the streets for the first time