the mid-1970s through the end of the 1980s as well as current product. This type of format was also in use in several other Clear Channel operations across the country, but has been discontinued at some of the radio stations during the past several years. On August 4, 2008, Clear Channel placed the station's assets into an entity called the Aloha Station Trust in order to sell off the station. This was due to Clear Channel being above the ownership limits allowed by the Federal Communications Commission (FCC). These limits were imposed when Clear Channel was officially taken private by Bain Capital Partners on July 30, 2008. In December 2008, Clear Channel took back WMAX after Arbitron reassigned WMAX to the Muskegon market, and its sister station, WLDI in Fort Pierce, Florida, to its new market. Legally, 96.1 is WMAX-FM, as the WMAX calls are used at a Catholic Christian radio station (not co-owned) at 1440 AM in Bay City, Michigan. In 1922, the WMAX call sign was used by a station in Ann Arbor, Michigan. From circa 1956-1986, the WMAX calls were used by AM 1480 in Grand Rapids. WMAX was an adult contemporary music station "Good MAX Music," until flipping to an all-news format in 1976. WMAX had a local news staff of 11 reporters, known as "NEWSRADIO 1480," before becoming a Christian talk/Gospel Music station in 1984. WMAX was reassigned from Grand Rapids to Kentwood when a new night-time directional array was added in 1984. WMAX later became a Contemporary Christian station, before becoming silent. AM 1480 became WGVU-AM in 1992, operated by Grand Valley State University. From 1992-1998, the WMAX call letters were used by an alternative rock 106.7 FM station in Rochester, New York. Starting in June 2009, Clear Channel's Grand Rapids operations began making plans to change the format of the radio station into one carrying ESPN-provided sports programming and local/statewide play-by-play game commentary. The plan went into effect August 7, 2009, when WMAX-FM began "stunting" by simulcasting mainstream rock-oriented sister station WBFX. On August 17, 2009 at midnight, the stunting ended and the station switched to its current format of sports-oriented programming, with a large share of the programs originating from ESPN Radio. The station is also a secondary affiliate of Fox Sports Radio and airs Colin Cowherd's syndicated sports program on middays. It is also the West Michigan affiliate of the Detroit