branded Airbus's strategy as "a Band-aid reaction to the 787", a sentiment echoed by GECAS president Henry Hubschman. In April 2006, while reviewing bids for the Boeing 787 and A350, CEO of Singapore Airlines (SIA) Chew Choon Seng, commented that "having gone through the trouble of designing a new wing, tail, cockpit... [Airbus] should have gone the whole hog and designed a new fuselage." Airbus responded that they were considering A350 improvements to satisfy customer demands. Airbus's then-CEO Gustav Humbert stated, "Our strategy isn't driven by the needs of the next one or two campaigns, but rather by a long-term view of the market and our ability to deliver on our promises." As major airlines such as Qantas and Singapore Airlines selected the 787 over the A350, Humbert tasked an engineering team to produce new alternative designs. One such proposal, known internally as "1d", formed the basis of the A350 redesign. Redesign and launch On 14 July 2006, during the Farnborough International Airshow, the redesigned aircraft was designated "A350 XWB" (Xtra-Wide-Body). Within four days, Singapore Airlines agreed to order 20 A350 XWBs with options for another 20 A350 XWBs. The proposed A350 was a new design, including a wider fuselage cross-section, allowing seating arrangements ranging from an eight-abreast low-density premium economy layout to a ten-abreast high-density seating configuration for a maximum seating capacity of 440–475 depending on variant. The A330 and previous iterations of the A350 would only be able to accommodate a maximum of eight seats per row. The 787 is typically configured for nine seats per row. The 777 accommodates nine or ten seats per row, with more than half of recent 777s being configured in a ten-abreast layout that will come standard on the 777X. The A350 cabin is wider at the eye level of a seated passenger than the 787's cabin, and narrower than the Boeing 777's cabin (see the Wide-body aircraft comparison of cabin widths and seating). All A350 passenger models have a range of at least . The redesigned composite fuselage allows for higher cabin pressure and humidity, and lower maintenance costs. On 1 December 2006, the Airbus board of directors approved the industrial launch of the A350-800, -900, and -1000 variants. The delayed launch decision was a result of delays to the Airbus A380 and discussions on how to fund development. EADS CEO Thomas Enders stated that the A350 programme was not a