the EU's Office for Harmonisation in the Internal Market (OHIM) ruling that Supermac's could trade under its own name in the EU, but it rejected Supermac's trademark applications for several items, including menu items. It said that consumers could "be confused as to whether Supermac’s is a new version of McDonald’s", given the almost identical products sold by both chains. In January 2019, the EUIPO ruled that certain trademarks owned by McDonald's, including BIG MAC (in all capital letters), were to be revoked. Charity Supermac's has donated money to charities such as Trócaire and to local charities including Alan Kerrins African Projects. It has also hosted charity events in its outlets such as Today FM's Shave or Dye. See also List of hamburger restaurants List of Irish companies References External links Ballinasloe Fast-food chains of Ireland Restaurants established in 1978 Irish brands