to the Phaeacians: like Odysseus, Kint allows his audience to define him and his narrative. Appealing to Kujan's arrogance, Kint allows himself to be outwitted, humiliated, and broken by his interrogator; Kint further invents a mythical villain that he credulously believes in and gives Kujan the privileged perspective of the skeptic. Kint thus creates a neo-noir thriller inside of a neo-noir thriller and demonstrates the artificiality of storytelling. Benjamin Widiss identifies post-structural elements to the film, such as the lack of a clear protagonist throughout much of the film. This extends to ambiguity over Kint's role as author or reader, and whether he is Kint pretending to be Söze or the reverse. Söze was also subject to detailed fan analysis and debate. Fans contacted Singer personally and quizzed him on explanations for the film's complicated plot. Fan theories about Söze's identity became a popular topic on Internet forums. After the film's festival premiere, the ambiguity of Söze's identity and how to pronounce his name were used in the film's marketing. Pronunciation had previously been an issue for distributor Gramercy Pictures, who used, "Who is Keyser Söze?" to demonstrate both proper pronunciation and stoke speculation. The ad campaign was later highlighted by Entertainment Weekly as "question of the year" for 1995. In popular culture Since the release of the film, the name "Keyser Söze" has become synonymous with a feared, elusive person nobody has met. In June 2001, Time referred to Osama bin Laden as "a geopolitical Keyser Söze, an omnipresent menace whose very name invokes perils far beyond his capability". In the episode "The Puppet Show" of the television series Buffy the Vampire Slayer, a character asks, "Does anyone else feel like they've been Keyser Söze'd?", referring to a sense of having been definitively manipulated and outmaneuvered. In 1996, punk band Link 80 used the character as the basis of the opening song (titled "Verbal Kint") on their debut album 17 Reasons. In his 1999 review of Fight Club, which was generally negative, film critic Roger Ebert commented, "A lot of recent films seem unsatisfied unless they can add final scenes that redefine the reality of everything that has gone before; call it the Keyser Söze syndrome." During episode six of the first season of Billions, the character "Dollar" Bill Stearn invokes Keyser Söze's name when metaphorically "murdering" his own family. In the third season of the American comedy fantasy