Conference. The bowl was renamed the Dollar General Bowl after the variety store chain Dollar General took over sponsorship in 2016. Philanthropy In 2009, GoDaddy donated $50,000 to the Lincoln Family Downtown YMCA in Arizona, despite the organization requesting only $1,000. In December 2009, at GoDaddy's annual Holiday Party, Executive Chairman and Founder Bob Parsons and Danica Patrick announced that GoDaddy would be donating $500,000 to the Phoenix-based UMOM New Day Center to fund the Danica Patrick GoDaddy.com Domestic Violence Center. An order was placed with Orange County Choppers for a custom motorcycle to raise contributions for charity. This was documented by the reality show American Chopper. IPO and private equity On April 12, 2006, Marketwatch reported that GoDaddy.com, Inc., had hired Lehman Brothers to manage an initial stock offering that could raise more than $100 million and value the company at several times that amount. On May 12, 2006, GoDaddy filed an S-1 registration statement prior to an initial public offering. On August 8, 2006, Bob Parsons, announced that he had withdrawn the company's IPO filing due to "market uncertainties". In September 2010, GoDaddy put itself up for auction. GoDaddy called off the auction several weeks later, despite reports that bids exceeded the asking price of $1.5 billion to $2 billion. On June 24, 2011, the Wall Street Journal'' reported that private-equity firms KKR and Silver Lake Partners, along with a third investor, were nearing a deal to buy the company for between $2–2.5 billion. On July 1, 2011, GoDaddy confirmed that KKR, Silver Lake Partners, and Technology Crossover Ventures had closed the deal. Although the purchase price was not officially announced it was reported to be $2.25 billion, for 65% of the company. , Bob Parsons stepped down as CEO into the role of Executive Chairman. In March 2012, a class action lawsuit was filed against GoDaddy regarding private registration charges for services it advertises as free. In June 2014, GoDaddy once again filed a $100 million IPO with the Security and Exchange Commission. The filing gave an inside look into GoDaddy's finances and showed that the company has not made a profit since 2009 and since 2012 has experienced a total loss of $531 million. Along with the IPO announcement, GoDaddy's founder Bob Parsons announced he is stepping down as Executive Chairman though he will remain on the board. CEO Blake Irving, joined GoDaddy on January 6,