short stories, jokes and educational articles in comic-book format. Tinkle too replicated the success of Amar Chitra Katha, with the magazine currently in its 669th issue as in June 2017. Pai's involvement with the above, and the personal rapport he shared with his readers earned him the title "Uncle Pai". In 1989, again through this syndicate, Pai launched Chimpu Comics, which included his own works like Ramu and Shamu, Kapish, Little Raji and Fact Fantasy. This venture failed to repeat the success of Amar Chitra Katha and Tinkle and eventually its publication was stopped. Pai remained managing director of Rang Rekha Features until 2000, when he sold it to a Hyderabad-based animation studio named Color Chips.<ref>Introduction:Comic books in globalized India Popular culture in a globalised India, by K. Moti Gokulsing, Wimal Dissanayake. . Taylor & Francis, 2009. . p. 157.</ref>Thanks, Uncle Pai The Hindu, 9 October 2004. Besides comics, Pai was also a specialist in personality development. He founded the Partha Institute of Personality Development in August 1978, which conducted personality development classes through correspondence for children and teenagers. Works Comics Under Rang Rekha Features, Pai created a large number of comic strips such as Ramu and Shamu, Kapish, Little Raji, and Rekha along with one-off short stories in comic format. Most of these continue to appear in newspapers and magazines. He also created educational strips such as Fact Fantasy, Funland and Funtime. Video Pai has written and produced two video films, Ekam Sat (the Vedic Concept of God) and The Secret of Success, in both English and Hindi. Miscellaneous Pai's other works include a number of books on personality development for children and teenagers such as How To Develop Self-confidence How to Achieve Success, How To Develop A Super Memory and audio books like certain titles of Amar Chitra Katha in audio book format and Storytime with Uncle Pai, where he plays the role of narrator-storyteller. Awards and recognitionsLifetime Achievement Award – at the First Indian Comic Convention, New Delhi on 19 Feb 2011 (six days before his death) was given by Pran, Creator of Chacha ChaudhuryKarpoorchand Puraskar of Uttar Pradesh Bal Kalyan Sansthan (1994)Yudhvir Memorial Award in Hyderabad (1996)Maharashtra Rajya Hindi Sahitya Academy Award (1996)Dr. T. M. A. Pai Memorial Award in Manipal (1997)University of Bombay Department of Chemical Technology's Distinguished Alumnus Award (1999)Millennium Konkani Sammelan Award, Illinois, USA (2000)Raja Rammohan Roy Library Foundation's Award (2001)Priyadarshni Academy Award