September 8, 2000, 105.7 broke away from the WGST simulcast, and became Rock AC/classic rock "Mix 105.7" (WMXV), but did not stay that way for long due to lagging Arbitron ratings, despite adding a simulcast on 96.7 FM for the South Metro in October 2001 (which was dropped in April 2002). Oldies (2002-2005) On February 3, 2002, at 5 p.m., WMXV began stunting with all-Beatles music. At 12:10 p.m. on February 7, WMXV became WLCL "Cool 105.7" (the first on "Cool" was "You Keep Me Hanging On" by The Supremes), playing 1960s and 1970s oldies music after Cox Radio dropped its 1950s and 1960s "Fox 97" format from WFOX, which is now WSRV. At the time, WLCL was the only oldies station in Atlanta; however, the format was not as profitable to companies as it was in Fox 97's prime. Spanish music (2005-2009) On May 2, 2005, the oldies format was ended, and WWVA moved its "Viva" format to the 105.7 frequency. During the flip, "Viva" warned listeners on the old 105.3 frequency to make the change to 105.7 that was played on a format loop. One week later, the station officially became WWVA-FM itself, swapping the WLCL callsign over to 105.3, where "The Buzz" format from 96.7 was put. Strangely, that left the hard modern rock of "The Buzz" with the WLCL call letters instead of its own WBZY-FM, which was unused for about two weeks. ("The Buzz" later merged into "96 Rock", becoming "Project 9-6-1", but remaining as WKLS.) "Viva 105.7" began simulcasting on 96.7 FM (formerly "The Buzz") on May 17, 2005, and that station's callsign was changed to WVWA (an anagram of WWVA, with the two middle letters transposed). Because 105.7 is north of Atlanta, 96.7 gave some coverage to the south. Its far-northeastern simulcast on WHEL FM 105.1 in Helen, Georgia was sold in 2005, and has since changed formats to hot AC. On December 20, 2006, WVWA flipped formats to 94.9's former adult contemporary format as "96.7 Lite FM" and took its WLTM callsign as well. (This station would flip about a year later to country music WWLG FM 96.7 "The Legend", and later returned to simulcast this station.) Rhythmic (2009-2012) On October 19, 2009, at 10 a.m., the station dropped the Spanish format and again began simulcasting WGST AM 640, leading to speculation that it would return to its former news/talk format. At