world heard Bill Monroe and the Blue Grass Boys was February 2, 1939, at 3:30 pm when the group played a fifteen-minute segment on Mountain Music Time. At the time, WWNC was an NBC affiliate, owned by the Asheville Citizen-Times. Bill Monroe and the Blue Grass Boys played the daily 3:30-3:45 Mountain Music spot until April 1, 1939. MOR and Country As network programming moved from radio to television, WWNC switched to a full service, middle of the road (MOR) format, including popular adult music, news and sports. In 1969, WWNC switched from MOR to country music. In the days before FM became popular, WWNC was sometimes the highest-rated station in the United States with an Arbitron share over 40 percent, occasionally as high as 50 percent for morning drive time disc jockey Scotty Rhodarmer. It was the top station in the Asheville radio market for many years. In 2000, it was acquired by Capstar, which was in turn acquired by Clear Channel Communications, a forerunner of today's iHeartMedia. Talk Radio In 2002, WWNC changed its format from country music (except for the Scotty Rhodarmer morning show) to all-talk, taking over talk shows previously heard on WTZY (now WPEK). In 2004, Rhodarmer retired as WWNC morning host after more than 40 years in the position and 50 years as a station employee. In 1979, he had 56 percent of the audience according to Arbitron, more than any other local radio personality. His theme song was "Carolina in the Morning". On June 18, 2010, many of the former DJs had a reunion. They included Rhodarmer, Frank Byrd, Wiley Carpenter, John Roten, John Anderson and Randy Houston. Western Carolina University broadcast a program in December 2010 on WWNC recreating Welles' 1938 broadcast of A Christmas Carol, including Arthur Anderson, who at age 16 performed with Welles in the original broadcast. On January 23, 2012, Pete Kaliner, who worked at WBT in Charlotte, North Carolina, from 1999 to 2011, took the afternoon slot. Sean Hannity moved from 3 p.m. back to 6 p.m., where his show had been since Matt Mittan left the station. Kaliner said his show would feature "a wide-ranging discussion of all things in Western North Carolina". References External links WWNC official website WNC News and talk radio stations in the United States IHeartMedia radio stations Radio stations established in 1927