the station, although the first voice heard was that McNicol. The song that launched the station was "I Get The Sweetest Feeling" by Jackie Wilson. Due to problems with reception in Fakenham, a 10-watt relay transmitter was built on the Holt Road water tower in the town. This began operating on 11 October 2005, transmitting on 96.2 MHz VHF/FM. Unlike many other stations, North Norfolk Radio did not use radio links or rented landlines to get their studio output to their main transmitter, but used a 1000-metre armoured multicore cable buried underground, from the studio to transmitter building. Because the relay transmitters used common frequencies (i.e. 103.2 at 2 sites and 96.2 at the Fakenham relay), they were GPS-synchronised so as not to cause interference to each other. The station was owned by the Anglian Radio group, who owned several stations in East Anglia, including neighbouring stations 103.4 The Beach, covering the east coast of Norfolk and Suffolk, and 99.9 Radio Norwich. As of Monday 9 January 2017, the station merged with these two sister stations, with all programming now originating from Radio Norwich's studios in Norwich. On 31 January 2017, it was confirmed that Celador had completed the purchase of Anglian Radio Group. Station rebrand On 8 February 2019, North Norfolk Radio and Celador's local radio stations were sold to Bauer Radio. The sale was ratified in March 2020 following an inquiry by the Competition and Markets Authority. On 27 May 2020, it was announced that North Norfolk Radio would join Bauer's Greatest Hits Radio network. On 13 July 2020, local programming outside weekday breakfast was replaced by networked output from the GHR network, with North Norfolk Radio retaining its own branding. In September 2020, the station was rebranded as Greatest Hits Radio and merged with its sister stations in the East. The station's local breakfast show was replaced by a regional drivetime show. Localised news bulletins, traffic updates and advertising are retained. Programming From 9 January 2017, all programming was shared between North Norfolk Radio, Radio Norwich 99.9 and The Beach (radio station), although the three stations kept separate branding (particularly for local Travel, Events, News, Adverts and Commercials) with programmes broadcast from studios in Norwich and Ipswich. References External links OFCOM (Radio Broadcast section) North Norfolk Radio MDS975's coverage map (archive) Radio stations in Norfolk North Norfolk Bauer Radio Greatest Hits Radio