A Cadbury Creme Egg is a chocolate confection produced in the shape of an egg, originating from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing an enzymatically-derived sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg from a fowl such as a chicken or goose. The Creme Egg is the best-selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million eggs and a brand value of approximately £55 million. However, in 2016 sales plummeted after the controversial decision to change the recipe from the original Cadbury Dairy Milk chocolate to a cheaper substitute, with reports of a loss of more than £6M in sales. Creme Eggs are produced by Cadbury in the United Kingdom, by The Hershey Company in the United States, and by Cadbury Adams in Canada. They are sold by Mondelez International in all markets except the US, where The Hershey Company has the local marketing rights. At the Bournville factory in Birmingham in the UK, they are manufactured at a rate of 1.5 million per day. The Creme Egg was also previously manufactured in New Zealand, but has been imported from the UK since 2009. A YouGov poll saw the Creme Egg ranked as the most famous confectionery in the UK. While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963. Initially sold as Fry's Creme Eggs (incorporating the Fry's brand), they were renamed "Cadbury's Creme Eggs" in 1971. Composition Cadbury Creme Eggs are manufactured as two chocolate half shells, each of which is filled with a white fondant made from sugar, glucose syrup, inverted sugar syrup, dried egg white and flavouring. The fondant in each half is topped with a smaller amount of the same mixture coloured yellow with paprika extract, to mimic the yolk and white of a real egg. Both halves are then quickly joined together and cooled, the shell bonding together in the process. The solid eggs are removed from the moulds and wrapped in foil. During an interview in a 2007 episode of Late Night with Conan O'Brien, actor B. J. Novak drew attention to the fact that American market Cadbury Creme Eggs had