those strategies to sugary drinks including Capri Sun, Kool-Aid, and Tang. Through Kraft's acquisition of Capri Sun, however, Philip Morris could target a product to children between the ages of 6 and 14, in ways that represented a significant shift in the product's marketing strategy. Philip Morris's campaign for Capri Sun emphasized flashy colors and beach scenes, evoking a bright and fun "California cool"; later, they would switch to a sporty theme. In 1994, Philip Morris added Capri Sun to Lunchables, prepackaged lunch sets for schoolchildren. Lunchables sales increased by over a third in 1994; by 1998, sales exceeded over half a billion dollars (). By 2006, marketing techniques had gone online as well, including a website where children under the age of 13 could submit photos for a chance to win a vacation for their families or send Capri Sun–themed greeting cards. At the same time these marketing changes were occurring, obesity rates among children in the United States began rising, a phenomenon attributed in part to the rise in sugary drinks consumption across the board–including food industry advertising, which has been linked to a rise in obesity in both children and adults. A 2019 review in The BMJ found that the marketing techniques introduced by Philip Morris were still in use, even after Kraft became independent of the company in 2007. Kraft's acquisition of Capri Sun Inc. included marketing rights of Capri Sun in Canada, Mexico, and the U.S. territory of Puerto Rico. Kraft announced in 2000 that it would be launching Capri Sun in Mexico, imported from the U.S.; in 2013, Jumex, rather than Kraft, announced plans to bring Capri-Sun to the Mexican market for the first time, with Capri Sun AG and sister company WILD-INDAG providing equipment and support. Capri Sun was being advertised in Canada since by March 1991, continuing after Kraft's purchase; a 2009 CNN Money article noted Kraft as the distributor there. , Kraft licenses the Capri Sun brand in the United States, Canada, and Puerto Rico. In January 2007, a Florida woman, backed by the Center for Science in the Public Interest, sued Kraft for deceptive packaging, alleging that its usage of high-fructose corn syrup (HFCS) made its claimed "all-natural" status inaccurate. Kraft announced a day later that they would cease labeling Capri Sun that way as part of a planned reformulation and repackaging, replacing the words with "no artificial colors, flavors,