Abraham, Salman Khan and three other celebrities. From 201012, Kapoor has co-hosted three Screen Awards ceremonies with Shah Rukh Khan, and from 201214 he co-hosted three International Indian Film Academy Awards with either Khan or Farhan Akhtar. Kapoor practices vegetarianism, and credits the author Brian Hines' book Life is Fair for influencing this lifestyle choice. He also supports charitable organisations for various causes. In 2010, he took part in a charity event named Superstars Ka Jalwa, which helped generate money for the employees of the Cine and Television Artists Association (CINTAA). Also that year, he lent his support to the NGO Swayamsiddh, which helps children with special needs. The following year, he adopted three villages in support of NDTV's Greenathon, an initiative to support environmental consciousness and improve electricity supplies to rural areas. In 2012, Kapoor helped revive the Victory Arts Foundation NGO, founded by Shiamak Davar, which helps underprivileged children through dance therapy programs. Also that year, he appeared alongside other Bollywood celebrities in Because My World Is Not The Same, a short film by Zoya Akhtar, to generate awareness on breast cancer. He supports the People for the Ethical Treatment of Animals organisation through advertisement campaigns. Other work and public image The journalist Dave Besseling of GQ, in 2014, described Kapoor as "friendly, chirpy, affable frat-boy type. Someone you'd want to play video games with on a Sunday, but keep the hell away from your sister". However, certain media publications have labelled Kapoor a recluse and described him as arrogant and temperamental. Vickey Lalwani of Mumbai Mirror wrote in 2012 that this perceived media image hindered certain filmmakers from approaching him for roles. Addressing this image, Kapoor remarked, "I just don't socialise much, I don't party too much, I don't know what to say to the media if I'm not talking about a film that I am doing, so yeah, maybe I am perceived as a snob." Analysing his career, the entertainment portal Bollywood Hungama published that his "boy next door persona" was initially perceived by critics as a weakness, but credited him for turning it into a trademark. Jitesh Pillai of Filmfare wrote that after gaining recognition in urban romantic roles, Kapoor defied typecasting by taking on diverse parts in crime dramas and action films. He noted that Kapoor's refusal to be "slotted under any kind of tag" led to a fluctuating career trajectory. Following the success