rhythmic format after 11 years to become a simulcast of WSB on August 16, 2010. Despite the sudden shift to rhythmic top 40 and primary signal coverage into Atlanta, there was some criticism over whether WWVA could actually replace WBTS, or fill the void for that matter, in terms of music, personalities, area promotion, and signal presence. In efforts to fill in a signal shortcoming in southern portions of the market, the station re-added WWLG FM 96.7 as a simulcast on September 6, 2010. It also changed its positioner to "Atlanta's Party Station", which was last used at WWLG's predecessor WLDA when it was "Wild 96.7". Another move came from the hiring of former WBTS and WHTA DJ-mixer Mami Chula to The Groove's lineup. On November 14, 2010, the station changed its name to "WiLD 105.7 & 96.7", retaining the "Atlanta's Party Station" slogan. (The first song on "WiLD" was "We R Who We R" by Ke$ha.) WWVA saw an increase in terms of listeners and ratings, mostly among the 18-34 audience and managed to carve its own niche by playing dance-pop and rhythmic tracks that their competitors usually avoid. Alternative rock (2012-2020) On August 29, 2012, sister station WKLS FM ("Project 9-6-1") (now WWPW) flipped from its long-time rock format to top 40, branded as "Power 96-1". Because WiLD was under the same ownership of Power, and with nearly identical formats, it was likely the two formats would merge, with 105.7/96.7 flipping to a new format after Labor Day. A change was also likely due to the station's program director being released days before the change, but on August 30, it was announced that WWVA would retain their rhythmic format, but tweaked its direction towards more hip-hop tracks and less emphasis on dance under its new PD (Rick Vaughn) for both WWVA and WWPW. However, by March 2013, due to the launch of Power, the move of Elvis Duran and the Morning Show to WWPW, and a lack of promotion, ratings had tumbled from a mid-3 share to a 1.8 share, among the lowest-rated commercial music radio stations in the area. Therefore, on March 28, 2013, at 11:00 a.m., with little warning, after playing "Rosa Parks" by Atlanta hip hop group OutKast, WWVA/WWLG went into a stunt loop consisting of R.E.M.'s "What's the Frequency, Kenneth?" and "Radio Song". One hour later, WWVA/WWLG launched an alternative rock format, branded as