aluminium. The Zenith Drophead Coupé was unveiled at the 2016 Concorso d'Eleganza Villa d'Este in Italy. Production and sales Manufacture figures from 2009 include other models and from 2014 no longer separate the different versions of the Phantom VII. Total production of all variants of the Phantom VII, extended wheelbase (EWB), Coupe, and Drophead Coupe between 2003 and 2017 was 10,327 units. The introductory base price was £250,000 in the United Kingdom and $300,000 in the United States. After selling 805 units in 2006, Rolls-Royce first met its annual sales target of 1,000 vehicles in 2007 (1,010 Phantoms sold, including 253 (25%) Drophead Coupé sales). 2008 production of the Phantom peaked at 1212 units, including 137 (11%) Coupe and 431 (35%) Drophead Coupe. 2009 showed 198 (23%) coupe and 261 (31%) Drophead Coupe. In 2004, Rolls-Royce was selling twice as many cars as its closest rival Maybach. The 2,000th car rolled out of the Goodwood factory in December 2005. The 3,000th car rolled out of the Goodwood factory in March 2007. The Peninsula Hotel in Hong Kong has purchased a fleet of 14 extended wheelbase Phantoms to replace the Silver Spurs in the fleet, all painted in a special "Peninsula Green" and delivered in December 2006, making history for being the largest single order for the Phantom. The first 5 Phantom Drophead Coupé convertibles were completed on 2007-07-20. O'Gara Coach Company of Beverly Hills, California, sold 58 Phantoms and Drophead Coupes in 2007, accounting for 15% of Rolls-Royce sales in the US and 6% worldwide. The initial production of 200 2008 Phantom Coupe was sold out during its original announcement in 2008, with two-thirds of the orders come from customers who had never before owned a Rolls-Royce vehicle. As of 27 January 2012, Year of the Dragon editions of Phantom and Phantom Extended Wheelbase were sold out. Five Phantom Series II Extended Wheelbase cars were ordered by Sands China Ltd. in the first quarter of 2013, while retaining options to expand its fleet in the near future. The first of 30 Bespoke Phantom Series II Extended Wheelbase vehicles built for THE 13 hotel in Macau was transferred during the 2016 Geneva International Motor Show. On 23 February 2016, Rolls-Royce Motor Cars Chief Executive Officer Torsten Mueller-Oetvoes announced entering the last stage of Phantom production in 2016, with production of seventh-generation limousines ending in the same year. The Coupe and Convertible