of Marlboro cigarettes, illustrates the intrinsically false nature of cigarette advertising. It makes the Marlboro Man less attractive. The "Death in the West" Curriculum is designed to maximize the educational and emotional impact of seeing the documentary. The curriculum is based on a comprehensive smoking prevention program created and tested by the Risk and Youth: Smoking Project of the Lawrence Hall of Science, University of California, Berkeley. The activities included here were developed in classrooms throughout the San Francisco Bay Area and adapted specifically for use with the airing of "Death in the West" by KRON-TV of San Francisco. NBC Monitor produced an investigative TV report titled Death in the West (June 18, 1983), which is accessible at the Internet Archive. In popular culture Film In Robert Altman's 1973 film The Long Goodbye, Roger Wade (Sterling Hayden) nicknames P.I. Philip Marlowe (Elliott Gould) the Marlboro Man due to his heavy smoking. In the film Harley Davidson and the Marlboro Man (1991), Don Johnson portrays the Marlboro Man. In the film Fargo (1996), a reference to the Marlboro Man is made in an interview by police chief Marge Gunderson (Frances McDormand) with two prostitutes about an encounter with Gaear Grimsrud (Peter Stormare). In the film The Lost World: Jurassic Park (1997), Ian Malcolm (Jeff Goldblum) refers to the InGen mercenaries as Marlboro Men during a verbal confrontation with Peter Ludlow (Arliss Howard), after the death of Eddie Carr (Richard Schiff). In the film Thank You for Smoking (2005), Sam Elliott plays Lorne Lutch, a cancer-stricken former Marlboro Man. Music The Paula Cole song "Where Have All the Cowboys Gone?" features the verse "Where is my Marlboro Man?". The Rage Against the Machine song "People of the Sun" features the verse "I'm the Marlboro Man,". The Harvey Danger song "Sad Sweetheart of the Rodeo" features the sarcastic verse: "The Marlboro Man died of cancer/And he wasn't a rocket scientist when he was healthy/ha ha ha". The Jason Aldean song "Dirt Road Anthem" references "The king in the can and the Marlboro man" Rolling Stones's 1965 song Satisfaction: "When I'm watchin' my TV and a man comes on and tells me how white my shirts can be, but he can't be a man 'cause he doesn't smoke the same cigarettes as me". The D-A-D song "Marlboro Man" is about the advertisements featuring the character. The Neil Young song "Big Green Country" refers to