2011 NASCAR GoDaddy sponsored Brad Keselowski in the #25 for Hendrick Motorsports on a limited basis in the Sprint Cup series (owing to the "part-time rookie exemption" to a four-car limit). After a successful 2008 season, GoDaddy is expanding its 2009 NASCAR sponsorship with the JR Motorsports organisation, sponsoring 20 Nationwide Series races as primary sponsor, split between the #5 and #88 teams. The #88 deal gave Keselowski a full 35-race NASCAR Nationwide Series sponsorship for 2009 split with Delphi and Unilever. GoDaddy will also be the primary sponsor for seven races in the Sprint Cup Series with Keselowski driving. GoDaddy.com signed a one-year deal with Darlington Raceway to sponsor the 53rd Annual Rebel 500, the fifth-oldest race on the Sprint Cup circuit. Keselowski got his third Nationwide victory at Dover – his first in the #88 GoDaddy.com Chevrolet. In the same season, Keselowski scored a second Nationwide victory in the #88 GoDaddy.com Chevrolet at the first ever NASCAR race at Iowa Speedway and then at Michigan. For 2010, the Hendrick/GoDaddy association continued; Danica Patrick drove a 12 race schedule in the #7 GoDaddy.com Chevrolet for JR Motorsports, while GoDaddy.com was also the primary sponsor for Mark Martin in the #5 Chevrolet Impala for most of the 2010 and 2011 seasons. In 2012, Danica Patrick moved from the IndyCar Racing Series to race full-time in the NASCAR Nationwide Series in the #7 and part-time in the NASCAR Sprint Cup Series in the #10 for Stewart Haas Racing where GoDaddy.com was the primary sponsor for the full season on both cars. After finishing 10th in the Nationwide Series standings with one pole award in 2012, Patrick moved to full-time in the Sprint Cup Series in 2013 where GoDaddy sponsored her full season schedule. Patrick rewarded GoDaddy for their sponsorship by winning the pole for the 2013 Daytona 500, becoming the first woman to do so. GoDaddy chose not to continue its sponsorship of NASCAR in 2016, intending to shift sponsorship to avenues with greater international reach. However, GoDaddy is trying to retain Patrick on a personal service contract. GoDaddy Bowl For the 2010 though 2015 college football seasons, GoDaddy was the sponsor of the GoDaddy Bowl, a postseason bowl game played in Mobile, Alabama, which was previously branded as the GMAC Bowl before GMAC took TARP funding in 2009. The game matched teams from the Sun Belt Conference and the Mid-American