On February 3, 1997, Flextech launched Trouble, which took over the channel's afternoon and early evening broadcast hours, meaning Bravo would broadcast between 8pm to 6am. During mornings, European Business News time shared with the channel on weekdays and Living on weekends until 2001. With the change in hours, Bravo was given a refreshed look, being branded as "an altered species of television", applying to the increased amount of adult-focused programs. The channel began to air Extreme Championship Wrestling's show ECW Hardcore TV around this time; as well as ECW's biggest events, including what were pay-per-views in the USA, up to January 2001. Addition of sports and acquired programming Over the later years, Bravo decreased the adult content shown and increased sports and imported shows such as Alias. Bravo aired World Championship Wrestling's flagship show Nitro during WCW's final year in business (2000–2001). On 28 August 2005, the channel started showing Serie A Italian football, bringing back the Channel 4 format Football Italia. On March 2, 2006, a sister channel called Player was launched, which originally aired as a late-night block on fellow-Flextech channel Challenge. Player aired programming aimed at a similar audience to Bravo, alongside the addition of gambling-related shows. On September 28, 2006, Bravo introduced a brand new graphics package to memorate its 21st birthday, which coincided with the full rebranding of Player as Bravo 2. Poor viewing figures resulted first in the cancellation of the weekly Gazetta Football Italia show, then the announcement that Bravo would stop showing Italian Football altogether after 23 December 2006. The channel's other highest-profile sports coverage was Ultimate Fighting Championship archives, for which it held exclusive UK rights, as well as recent events (live rights are now held by BT Sport), as well as the related reality TV show The Ultimate Fighter. From January 2007, Bravo's sister channel Bravo 2, which had launched three months earlier, had the exclusive UK rights to broadcast Total Nonstop Action Wrestling programming, a two-day delay from the American broadcast of TNA's weekly show TNA iMPACT! and a three-day delay for TNA's monthly Pay Per Views. (On 3 February 2011, this programming moved to Challenge, and is now known as Impact Wrestling.) On 5 January 2008, TNA iMPACT was moved to Bravo with replays of the show on Bravo 2. Bravo's original contract for TNA Wrestling programming was for eighteen months and was distributed by RDA TV;