WYTS (1230 AM) is a commercial black-oriented news radio station licensed to Columbus, Ohio. Owned by iHeartMedia, the station serves the Columbus metro area. Besides a standard analog transmission, the station is available online via iHeartRadio. The WYTS studios are located along in Downtown Columbus, while the station transmitter resides southwest of the city's downtown area. WYTS is the sixth-oldest continuously running radio station in the state of Ohio, and is best known for its Top 40 format in the 1960s and 1970s under the heritage WCOL calls. In the time period between 1998 and today, the station has undergone five different format changes with as many different call signs. History Early years WMAN and WSEN WYTS began in 1922 as WMAN, an offshoot of the Broad Street Baptist Church in downtown Columbus. The station's studios and transmitter were located within the church, and broadcast hours were only a few hours each Sunday as audio simulcasts of church services. Church member W. E. Heskett became the license holder of WMAN in conjunction with the church in December 1924 and had purchased the station outright by 1927. Hours of operation expanded gradually beyond Sunday services, and WMAN's studios were relocated to the Seneca Hotel. Heskett soon leased airtime on WMAN to the Columbus Broadcasting Corporation in late 1929, with a buyout following months later. Intending to shake its previous religiously rooted image, the stations' callsign was modified to WSEN, a reflection of the Seneca Hotel. By 1932, the station operated on a daily basis from 8:00 a.m. until midnight. WCOL It became WCOL upon its sale to The Columbus Dispatch Publishing Company, headed by Edgar and Robert F. Wolfe, whose family also owned WBNS (AM) and WBNS-FM Radio. Naturally, WCOL and WBNS shared studios and offices, with WCOL eventually affiliating with both the NBC Red and Blue networks by 1937 (retaining the Blue affiliation in 1943). The 1941 NARBA agreement moved WCOL over to the 1230 kHz dial position, where it has remained ever since. When FCC guidelines dictated that no single owner could own two AM stations in the same market, WCOL was spun off by the Wolfe family to a partnership headed by several members of The Pixleys Incorporated, headed by family members Lloyd Pixley, Martha Pixley and Grace Pixley. Lloyd was the son of former WBAV operator Milton Pixley (today known as WTVN), and became president of WCOL