and sold it to Curtiss." (Williamson had also sold the "Oh Henry!" formula to Curtiss around that time.) The write-up goes on to note that marketing the product as being named for a company executive's granddaughter would likely have been less successful, hence their "official" story. However, David Mikkelson of Snopes.com denies the claim that the Williamsons invented the recipe, as George Williamson was head of the Williamson Candy Company, producers of the Oh Henry! bar. He continues to say that "the Baby Ruth bar came about when Otto Schnering, founder of the Curtiss Candy Company, made some alterations to his company's first candy offering, a confection known as 'Kandy Kake.'" Marketing To promote the candy, company founder Otto Schnering chartered a plane in 1923 to drop thousands of Baby Ruth bars, each with its own miniature parachute, over the city of Pittsburgh. Thereafter, Schnering performed the parachute drops in various cities in over forty states. In 1929, the Curtiss Candy Company sponsored The Baby Ruth Hour, a CBS Radio program. As if to tweak their own official denial of the name's origin, after Babe Ruth's "called shot" at Wrigley Field in the 1932 World Series, Curtiss installed an illuminated advertising sign for Baby Ruth on the roof of one of the flats across Sheffield Avenue, near where Ruth's home run ball had landed in center field. The sign stood for some four decades before being removed. In 1985, Nabisco paid $100,000 for the product placement of Baby Ruth to appear in the film The Goonies. In 1992, the company sponsored Bill Davis Racing's NASCAR Busch Grand National Series #1 Ford for future NASCAR superstar Jeff Gordon. The following year, the sponsorship moved to Jeff Burton's #8 Ford. In 1995, a company representing the Ruth estate licensed his name and likeness for use in a Baby Ruth marketing campaign. On p. 34 of the spring 2007 edition of the Chicago Cubs game program, there is a full-page ad showing a partially unwrapped Baby Ruth in front of the Wrigley ivy, with the caption, "The official candy bar of major league baseball, and proud sponsor of the Chicago Cubs." Continuing the baseball-oriented theme, during the summer and post-season of the 2007 season, a TV ad for the candy bar showed an entire stadium (identified as Dodger Stadium) filled with people munching Baby Ruths, and thus having to hum rather than singing