The Rolls-Royce Phantom is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998. It was the seventh Rolls-Royce design to use the Phantom nameplate. It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's reputation as a maker of luxury cars. The Phantom Drophead Coupé and Phantom Coupé are two-door derivatives of the Phantom launched in 2007 and 2008, respectively. From 2003 until the launch of the smaller Ghost in 2009, the Phantom was the only car produced by Rolls-Royce. The Phantom acted as the company's flagship model but was less exclusive than all previous Phantoms (none of which surpassed the 600 per year). Initial release (2003–2012) Construction The Phantom uses a unique chassis platform, body, interior, and retains traditional Rolls-Royce design cues. The body is mostly aluminium. Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex. The plant is close to the historic Goodwood Motor Racing Circuit. The plant contains the paint shop, body shop, leather shop, woodworking shop, assembly line, and executive offices under one roof. There are only three robots in the factory. The robots paint the body; the paint is polished by hand after the robots spray each coat. The coachlines, which are exactly wide, are done, as well as all other work, by hand, in keeping with the Rolls-Royce tradition. The aluminium extrusions that are used to construct the aluminium spaceframe are produced in Norway using hydroelectric power, shaped and machined in Denmark and finally hand-welded in Germany. The Phantom is tall, wide, long, weighs and can accelerate to 100 km/h (62 mph) in 5.9 seconds. Customers can choose from 44,000 paint colours, and specify any leather colour. The vehicle's unique instrument panel has no tachometer. Instead it has a power reserve dial that indicates how much of the engine's power is not being used and available to the driver. The rear doors are rear-hinged, a style commonly referred to as suicide doors but called 'coach doors' by Rolls-Royce. Because of the rear-seating position in relation to the rear inner-door handles, buttons are mounted on both C-pillars, which operate hydraulic motors in order to close the rear doors. An electronic lock