chairman Dean Hoyle, but the deal was delayed due to a rent dispute between Davy and Hoyle. The deal was finally completed on 3 September 2013. Sponsorship From 1994 until 2004 the stadium was known as the Alfred McAlpine Stadium. Alfred McAlpine had been the main construction contractor and its name was part of the payment contract for ten years. The company elected not to renew its sponsorship which was taken up by Galpharm Healthcare, leading to the new name. Individual stands are sponsored by local businesses. On 19 July 2012, it was announced that the brewery firm, Heineken had bought the sponsorship rights for the stadium using their domestic John Smith's Brewery as the beneficiary, and as such the stadium was renamed as The John Smith's Stadium on 1 August as part of a five-year deal. In December 2016, this was extended for a further five years. Layout North Stand Capacity – 2,750 (seating) The North Stand, known as the Big Red Stand for sponsorship reasons, is located behind the goal post at the north end of the ground. It has two tiers and houses 16 hospitality boxes and is completely seated. The lower tier contains temporary seats that can be removed for concerts or other events. East Stand (Kilner Bank) Capacity – 7,000 (seating) The East Stand known as the Kilner Bank Stand or the Chadwick Lawrence Stand for sponsorship reasons is a large single tier stand that runs along the side of the pitch and is completely covered seating. The stand also holds the TV gantry. It gets its name from the fact the stand is built under and partly into the large hill named Kilner Bank behind it. South Stand Capacity – 4,054 (seating) The Magic Rock Brewing Stand as it is known for sponsorship reasons is an all seated stand built into a bank and is completely covered as well as having the big screen. The stand is generally the away stand for visiting fans in both football and rugby, for football, it used to be completely for away fans but it is now shared with home fans with segregation netting. From 2017–18 a new segregation system was implemented with away fans given 2,500 tickets instead of 2,000. West Stand (Riverside) Capacity – 10,365 (seating) The West stand is the main stand and is known as the Core Stand for sponsorship or Riverside Stand. It