made as drawings on paper attached to existing cans with adhesive tape. Royal Navy Brew Originally brewed on the occasion of the coronation of Queen Elizabeth in England on 2 June 1953 in gratitude that England stood for the liberation of Denmark in 1945. Season Brew Published on the occasion of the turn of the millennium. T-Beer Introduced on 23 September 2002, at the same time as the re-introduction of cans in Denmark. Taken off the market 2003. The target group was the young. Reintroduced in a clear bottle in 2005. Tuborg 2000 On the occasion of the turn of the millennium. Vitz - Tuborg Shandy In the trade 7 May 1984. Starting point in the brewing of an ordinary pilsner, which by adding flavoring substances - extracted from lime and citrus fruits - became a product with a low alcohol content. Produced until mid-1985. Marketing Advertisement In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening. In 2009 J-day was moved again to the last Friday in October, but in 2010 it returned to the first Friday in November. Sponsorships In 2008, Tuborg announced a sponsorship deal with Reading and Leeds music festivals to become their exclusive Official Beer Partner, a position held in previous years by Carling. In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer. Tuborg also sponsors the Tuborg Image Awards, an annual music award presentation that takes place in Nepal. See also Philip Heyman References External links Food and drink companies established in 1873 Danish brands Breweries in Denmark Multinational companies headquartered in Denmark Purveyors to the Court of Denmark Danish companies established in 1873 Carlsberg Group