in a receiving and testing process which he considered "a little bit like Christmas". He recalled, "I really love games of all types so every day was really fun." These first arcade games include Sky Skipper (1981), Popeye (1982), Donkey Kong Jr. (1982), Mario Bros. (1983), Donkey Kong 3 (1984), Punch-Out!! (1984), VS. System (1984), and the smash hit Donkey Kong (1981). He was personally involved in receiving from Japan and delivering to American arcades the 60,000 cabinet machines (4,000 per month) of Donkey Kong alone that made the first fortune of Nintendo of America, totaling $180 million in the game's first year. At age 24, he was "the largest volume shipping manager for the entire Port of Seattle, having over 100 40' shipping containers full of games arrive every day and needing to be shipped out by late in the night." Running the warehouse hand truck like a competitively timed game to unload 11,000 pounds of 44 arcade cabinets in 9.5 minutes, he then reloaded, delivered, and repaired machines in the field, such as "behind the hotdog machine at the 7-Eleven". He managed the test sites of each arcade launch, so along the way, he took the liberty of gathering owner feedback and observing the gameplay of audiences, especially children. He said, "I took it as a chance to watch kids play and see what they liked and didn't like so I could pass that information on to Mr. Arakawa. I would also give them pointers on how to improve." He was regularly and candidly consulted by Nintendo of America's cofounderssalespeople Ron Judy and Al Stone, and president Minoru Arakawa, all of whom rarely played video gamesabout the players' preferences about Nintendo's and competitors' games, and the daily cash intake from each Nintendo game. Nintendo Entertainment System launch At his warehouse, Phillips excitedly discovered the Japanese import of Nintendo's new arcade-capable Famicom home video game console in mid-1983. His avid gameplay skills, intuition, and market research made him a primary advisor to the Japan-based Shigeru Miyamoto and company, on how to approach and develop the nascent American market which was suffering the disastrous 1983 video game crash. Phillips was instrumental throughout the 1985—1986 launch of the Nintendo Entertainment System (NES). As part of the 12-person "Nintendo SWAT team" who moved to New York City in late 1985, he worked "every waking hour ... at the crack of dawn ...