Six Flags Fiesta Texas, formerly known simply as Fiesta Texas, is a theme park located in Northwest San Antonio. It opened on March 14, 1992, in the La Cantera master-planned development and district as the first business in that development. Spanning , the park was originally built to become a destination musical show park with its focus on the musical culture of the state of Texas. The park was purchased by Time Warner in 1995, and branded as a Six Flags park for the 1996 season. The park's landmark is the Scream drop tower ride which stands 205 feet tall and can be seen from all around the park as well as outside the property. The vibrant colors of the ride along with the Fiesta Texas signage make it visible to guests approaching from the intersection of Loop 1604 and Interstate 10. A good portion of the park is hidden within the quarry, however, several other attractions, including portions of most of the park's roller coasters are visible from outside the park. History Before Fiesta Texas opened in 1992, the site was part of the Redland Quarry which began operation in 1934. By 1988, the limestone in the portion where Six Flags Fiesta Texas is located was depleted and the land was available for development. The development team consisted of property owner USAA Real Estate Company, a subsidiary of the USAA insurance company and Gaylord Entertainment Company, a company that owned Opryland USA, a theme park in Nashville, Tennessee. When the initial ownership group began investigating a possible major theme park development in San Antonio, Texas, they faced significant competition in the Texas market. There were similarly established Six Flags parks in Arlington and Houston. Based on the competition, the development team believed the opportunity in San Antonio (an established regional leisure destination) was there and that the stable, slow growth direction of the theme park industry in the U.S. was in their favor. The concept plan and master plan were developed by FORREC International based in Toronto. FORREC handed over a detailed design of the project to San Antonio-based architecture and engineering groups: Benham/Jones Kell and Pape Dawson. Actual construction of the theme park took approximately 23 months, running from early 1990 to the park's opening in March 1992. Construction of the theme park was overseen by a joint venture of two general contractors, Lyda Inc. of San Antonio