opened the next week on January 22, with Paul Hartman, Grace Hartman, and Bert Wheeler. All for Love lost money but ran 121 performances. This was followed by S. M. Chartock's three-week-long showcase of Gilbert and Sullivan productions in late 1949. Despite a string of early losses, as well as a weekly expenditure of $4,500 to $5,000 for the Hellinger's maintenance, Farrell was optimistic about the theater's potential to make money. Farrell's musical Texas Li'l Darlin, featuring Kenny Delmar, opened at the end of 1949. Texas Li'l Darlin was the first hit in the Hellinger's history, running for 293 performances. Tickets, Please! transferred from the Coronet Theatre in late 1950, followed by the Harold Rome revue Bless You All at the end that year. Premiering in 1951 was Two on the Aisle with Bert Lahr and Dolores Gray, which had 279 performances. Three Wishes for Jamie opened the next year and lasted for 91 performances. Chartock returned in late 1952 with a four-week engagement of Gilbert and Sullivan productions, followed by Guthrie McClintic and the Greek National Theater with two plays by Sophocles. The musical Hazel Flagg by Jule Styne opened in 1953; The New York Times had reported by then that the Broadway entrance had been "discontinued". The Broadway lobby was then leased out to a clothier in late 1953. The Girl in Pink Tights, the final show of the late composer Sigmund Romberg, premiered in 1954 and closed after 115 performances. The Ballets Espagnols also performed at the Hellinger that November for a four-week run. The Amish-themed musical Plain and Fancy opened in January 1955 and was a hit with 461 total performances (some at the Winter Garden Theatre). The same year, the Hellinger hosted Ankles Aweigh for 176 performances. The Hellinger had its greatest success with the musical My Fair Lady, with a score by Alan Jay Lerner and Frederick Loewe. My Fair Lady opened in March 1956 and, with 2,717 total performances, was the longest-running Broadway production ever at the time. Prior to the success of My Fair Lady, there was a rumor in the theatrical community that the Hellinger was destined to never host a hit. A year after My Fair Lady opened, Farrell sold the Hellinger to Max and Stanley Stahl, who had already purchased the neighboring building on Broadway. The new owners chartered a company called Mark Hellinger Theatre Inc. 1960s to mid-1970s