were going to name it after me. Connicks. Well they could have consulted me on the spelling." Billboards on station platforms had Connick stating in a voice bubble; "Welcome to my train company - Connick's. That's OK, they'll fix the spelling..." Television advertisements featuring Sheena Easton and a trainload of passengers singing her 1980 hit Morning Train (9 to 5) screened during April and May 2004. Its most recent campaigns generally focused on commuter behaviour and etiquette. In mid-2005, Connex launched a print and TV advertising campaign featuring Humpty Dumpty and focusing on safety initiatives; the Don't Hold Others Back campaign of 2006 featured imagery of commuters struggling to board a train; and a 'train etiquette' campaign featuring fictitious character Martin Merton PhD, "the worlds No. 1 expert on train etiquette" offered advice to passengers on such topics as mobile phone use, flatulence and other low-level behavioural annoyances of train travel. Controversies On 23 February 2007, a computer hacker broke into the gateway used by the SMS system and sent threatening messages to over 10,000 commuters who had subscribed to the service. A Connex spokesman said this was a hoax and that the hackers were able only to send the message and could not get access to the customer database. Melbourne artist Van Thanh Rudd made an artwork attacking Connex's parent company Veolia Environnement's building of a light rail system in Jerusalem, including in East Jerusalem which is considered by some to be questionably inhabited by Israel. References Notes a.One of the other operations to retain the Connex name is Connex Transport Jersey which operated MyBus until December 2012. External links Company website Defunct railway companies of Australia Rail transport in Victoria (Australia) Railway companies established in 1997 Railway companies disestablished in 2009 Veolia 1997 establishments in Australia 2009 disestablishments in Australia