(which closed on Friday 3 April 1998) and later with TV Travel Shop. At the end of 1998, Family Late ended, and in 1999, TV Travel Shop moved to a different transponder. Consequently, Challenge started to broadcast 24 hours a day, except on analogue cable services, where it continued to timeshare with TV Travel Shop. Challenge?/Challenge On Monday 20 May 2002, Challenge TV renamed to Challenge? as it launched interactive services for Sky Digital customers. On Monday 30 June 2003, Challenge got new idents, Dices, Dices 2, Toaster, Cars, Jelly Cake, Kitchen, Supermarket & Dogs. Beginning in mid-2003, Challenge began to focus on gambling-related programming. By May 2005, a dedicated gambling-themed block on the channel titled Player was introduced, which ran on the channel from 10:00 pm every night. The block expanded to its own channel on Thursday 2 March 2006, which instead became a sister channel to Bravo rather than one of Challenge. The spin-off channel lasted seven months before being rebranded as Bravo 2 on September 28 of that year. In mid-2004, a timeshift channel called Challenge +1 launched on Sky Digital, and would later launch on Telewest and NTL. On Monday 1 November 2004, the channel temporarily rebranded with the Vox-Pops idents. On Thursday 28 September 2006, the 2004 Vox-Pops idents were cancelled to make new 2006 idents including Orange and Blue, Dark Blue & Red. On Tuesday 3 June 2008, the channel began airing in 16:9 ratio and was rebranded. On Tuesday 1 July 2008, a new sister channel called Challenge Jackpot was launched as a joint-venture between Virgin Media Television and Two Way Media. It was not available in Northern Ireland, Republic of Ireland or the Channel Islands due to "regulatory and legal restrictions". Games were overseen by Ofcom and the Alderney Gambling Control Commission. Sky takeover On Tuesday 7 April 2009, Virgin Media, the then current owner, formally began the sale of its content operation. On 13 July 2010, Sky and Virgin Media announced that Sky had completed the acquisition of Virgin Media Television (VMtv) following regulatory approval in the Republic of Ireland. In March 2010, with the announcement of the purchase of VIM by Sky, NetPlay TV (who acquired Two-Way Media in April 2009) terminated their agreement with VIM to run Challenge Jackpot, with the venture being fully sold to NetPlay. The dedicated channel was soon closed on Saturday 1 January 2011, and