West at other times. The new station's slogan was "We're on your wavelength." In 1987, as part of IBA's demand to end simulcasting on FM and AM, the services were reorganised. The FM West service became Power FM and East service became Ocean Sound, with the respective AM services becoming The Gold AM. The North service became The Light FM. Power FM Power FM launched on Sunday 4 December 1988 at 10 am. Power FM was designed as a direct competitor to BBC Radio 1 in the area, with a heavy rotation of chart and Top 40 pop and mainstream dance, with quick hourly news and information. The station was a music-intensive approach designed to get at the emerging demand for chart music which wasn't available locally, whereas sister station Ocean Sound now provided significantly more speech, coupled with slightly older adult contemporary music. The opening presenter line-up included Pete Wardman, Bernie Simmons, Chris Kelly, Adrian Lovett, Chris Pearson and Judy James. The launch of Power FM was one hour after that of Ocean Sound and The Gold AM so that the presenters on Power could say that they were Britain's newest radio station. Power FM went on to become a very popular radio station, hosting many events including Power in the Park on Southampton Common. Ten in all were held between 1995 and 2004. The station has had many notable presenters including Scott Mills, Jon Holmes, and Rick Jackson. Other presenters included Nik Goodman, Darren Parks, Mike'n'Rich, Des Paul, Rik Scott and Rachel Brookes. Mergers and acquisitions In 1992, the station and its sister stations were subsequently merged with Sussex radio station Southern Sound to form Southern Radio plc, which was due to its location in a prosperous and commercially attractive area of England. The merger saw Ocean Sound and The Light FM merging to create Ocean Sound - Classic Hits, later Ocean FM, and The Gold AM and Southern Sound's AM frequencies merging to create South Coast Radio. In 1994, Capital Radio Group, looking for expansion possibilities, purchased Southern Radio plc, which led to on-air sound changes. Whilst sister-station Ocean FM would take on a softer sound, Power FM took on Capital FM's long-established, successful and highly polished sound, with news bulletins at the top of the hour finishing with the sentence "And that's the way it is at (time)". In 2005, GWR and Capital Radio Group merged