past movies, I See You was also a failure at the box office and received poor reviews. However, Rampal earned critical acclaim for his work. Taran Adarsh wrote: "I See You rests on Arjun's shoulders. Arjun is efficient in a role that doesn't really demand histrionics. He has proved his credentials in the past and his performance in this film is at par with his earlier works. He works best in the dramatic portions." In 2007, Rampal starred in an antagonist role in Om Shanti Om opposite Shah Rukh Khan and the debuting Deepika Padukone. The film emerged as the year's highest-grossing film in India and the overseas market, and became India's highest grossing production ever up to that point with a worldwide gross of over 1.48 billion. It was Rampal's biggest hit in his career and earned him critical acclaim for his villainous role. Sukanya Verma of Rediff wrote: "Rampal's persona exudes too much warmth to pass off as a cold-blooded antagonist." Rampal won the Zee Cine Award for Best Actor in a Negative Role for his villainous performance in Om Shanti Om and got nominations at the IIFA, Star Screen and Apsara ceremonies. 2008–11: Critical acclaim Following the success of Om Shanti Om, Rampal started to rise as a successful actor. In 2008, Rampal gave an excellent performance in Rock On!! as Joseph "Joe" Mascarenhas, the lead guitarist of a band, a poor idealist who never learned that self-promotion is more important than music in a remixed world. Rampal learned guitar to prepare for his role. His performance was widely acclaimed, earning him the prestigious National Film Award for Best Supporting Actor at the 56th National Film Awards, Filmfare Best Supporting Actor Award at the 54th Filmfare Awards, IIFA Award for Best Supporting Actor at the 10th IIFA Awards and Screen Award for Best Supporting Actor. This brought wider success and acclaim to Rampal. Noted critic Nikhat Kazmi of The Times of India praised Rampal's performance and wrote: "If you actually had to choose, then the vote would go for Arjun Rampal who displays a newfound maturity and looks absolutely groovy with his windblown hair and his guitar-strumming stance." Martin D'Souza of Bollywood Trade News Network praised Rampal, writing: "Arjun Rampal is slowly coming into his own. After playing a character with a negative shade in Om Shanti Om, he returns with another powerful performance as Joe Mascarenhas,