the station with Heart Berkshire as part of plans to reduce the Heart network of stations from 33 to 15. The new station, Heart Thames Valley began broadcasting from Reading on 9 July 2010. Identity Like other stations in "The One Network", Fox FM used similar idents - ending with the tagline "More Music Variety" which was later continued by Heart. The additional tagline of "Haven't you heard?" was used on the website and advertising but not spoken on air. Despite being part of GCap since 2005, it retained the logo devised by Capital until September 2007, although its logo after that date was more in keeping with other One Network stations. Originally, its logo was a cartoon fox called "Freddy" whose nose and tail were poking out onto a radio dial which became highly recognisable in the Oxford area as it was distributed widely on car window stickers. Local Heroes Fox FM rewarded notable people from the local area in their annual 'Local Heroes' awards. In 2003, four winners received accolades - including Young Person, Local Hero and Special Award. Andrew Baker, a fundraiser for John Radcliffe Oxford Children's Hospital in 2003 together with young singing star Zoe Mace in 2004. Fundraiser Jeff Samways and sea cadet volunteer Phil Pether were also amongst those honoured. Charity Over its last ten years of broadcasting, Fox FM raised thousands of pounds each year for their chosen charities in their "Help An Oxfordshire Child" campaign. In 2008, over £48,000 raised by its listeners, staff and partners was distributed out to many children's charities. In the past, Oxford Children's Hospital, The Oxfordshire Playbus and the National Multiple Sclerosis Society have benefited. Events held towards the campaign included the very first Oxford Santa Run, raising over £30,000, the Oxford Moonlight Stroll, an online auction and a charity football tournament held in Abingdon, as well as a celebrity football match at Oxford United's Kassam Stadium in which a team of Fox presenters took on the stars from teen soap Hollyoaks in June 2008, as well as a greyhound race night, buggy trek and a charity premiere. Help An Oxfordshire Child pledged £40,000 to name the Fox FM Outpatients Department in Oxford's New Children's Hospital, which was completed in 2008. References External links Ofcom details of transmission The Launch of Fox FM In Oxfordshire Getty Images: Fox FM Party In the Park Photographs Contraband Media -