Australia. St.George shareholders received 1.31 Westpac shares for each St.George share and owned 28.1% of the new entity. Upon completion of the merger with Westpac, Greg Bartlett (former group executive in charge of St.George Institutional and Business Bank) was appointed CEO of the bank, reporting to Westpac's then-CEO, Gail Kelly. Relaunch of Bank of Melbourne The Bank of Melbourne is a subsidiary of Westpac Banking Corporation, and was relaunched in August 2011. Previously, Westpac Banking Corporation had purchased the old Bank of Melbourne business in 1997 (a separate and independently operating building society located in Melbourne), and after some preliminary steps, subsequently closed its doors in 2002 and merged the remaining operations under the Westpac banner. The relaunched Bank of Melbourne replaced the St.George Bank brand completely throughout Victoria. Recent years In late 2010, Greg Bartlett announced that he would step down as chief executive officer in December after a long and successful tenure with the company. Rob Chapman (managing director of BankSA) would be appointed in the role. Since coming to office, Rob Chapman has led St.George Bank in conjunction with, and with support from its parent, Westpac Banking Corporation, on a multibranded strategy which has seen St.George take Group business units such as RAMS and the relaunched Bank of Melbourne underneath its banner. The bank is now commonly referred to as the St.George Banking Group. Market positioning St.George typically promotes itself as more friendly and customer-service-oriented than the "big four" banks operating nationally in Australia, although it is now a part of the Westpac Group. The bank was previously recognized as a customer service leader in third party surveys, but the 2010 CHOICE consumer survey showed customer satisfaction was on par with the "big four", lagging behind small credit providers. Despite its roots as a building society specialising in home and consumer lending, today the bank provides funding to a variety of specialist industries and market segments including commercial property construction and development, invoice discounting, interest rate hedging, foreign exchange, trade finance and automotive finance (formerly the Barclay Bank Business). The Automotive Finance division also operates under St.George Finance Limited and St.George Motor Finance Limited (a subsidiary of St.George Bank) and has been rebranded in Victoria under the relaunched Bank of Melbourne. Offshore St.George has moved parts of its back office work to India. In 2007, cards and loan services work was transferred to IBM in Bangalore, and