Furthermore, the connotation of black to the racial issue became a point of pride to the native Africans. It used to be sold with the motto, "America's Lusty, Lively Beer", perhaps in reference to Canada, though it is seldom seen in the United States. The motto came from an older advertising campaign in the United States. Another famous Afrikaans slogan for Black Label in South Africa is "Black Label sê die bybel", which means "The Bible says (one should drink) Black Label". The beer was parodied by South African T-shirt company Laughitoff. The slogan was changed to "Black Labour, White Guilt", which led to an unsuccessful trademark infringement lawsuit from SABMiller. The brand has the local nickname "Zamalek", after the Egyptian Zamalek SC beat a local team. References External links Official Carling Lager website Canadian beer brands Molson Coors brands Beer brands of the United Kingdom