team to frame his opponent as anti-democratic, "nouveau riche", "Atlanta-oriented", overly liberal, and hostile to George Wallace. Carter attempted to portray himself as friendly to the "average man" and working-class voters, while portraying Sanders as out-of-touch and regularly referring to him as "Cuff Links Carl". He also regularly claimed without basis that Sanders had used his time in office to enrich himself. Sanders ran with the slogan "Carl Sanders ought to be governor again," which appeared to some voters as arrogant. Furthermore, while his television advertisements showed him as a man of success while jogging, boating, and flying, Carter's ads focused on his farming background and suggested that Sanders was the candidate of the "big-money boys". Carter's campaign anonymously distributed a photo of Sanders getting doused with a bottle of champagne by a black Atlanta Hawks basketball player celebrating a victory at a game. The photo communicated several potentially damaging messages about Sanders, including his wealth, an association with alcohol (which was disliked in teetotalist rural communities) and a personal connection with a black person. The Carter campaign also published anonymous "fact-sheets" which described Sanders as a staunch ally of controversial black legislator Julian Bond (the two actually disliked one another), noted his attendance at the funeral of civil rights activist Martin Luther King Jr., and attacked him for denying Wallace an official visit to the state. At the same time, the campaign set up a fictitious "Black Concern Committee" to draw black support away from Sanders by arguing that he had failed to honor promises to the black community during his gubernatorial tenure. Carter's campaign press secretary later described their efforts as a "nigger campaign". In the September 9 Democratic primary, Carter led with 388,280 votes, while Sanders placed second with 301,179 votes, most of them from blacks or urbanites. With the contest moving to a runoff since no candidate had won an outright majority, Sanders began a series of attacks on Carter. At a press conference shortly after the first primary, he called Carter "a smiling hypocrite" and a staunch liberal. When Carter refused to debate him, Sanders hosted a televised debate with an empty chair, though the absent opponent brushed the event aside, quipping "Some folks said the chair was ahead." After Carter secured the endorsement of segregationist publisher Roy V. Harris, Sanders' campaign crafted a pamphlet which depicted Carter climbing into a bed with Harris. Sanders'