initially rejected. Atlus eventually decided to pursue Miho's idea, and developed it with the help of a leading Japanese video game company, Sega, which later became the owner of Atlus. Sega and Atlus introduced Print Club, the first purikura, in February 1995, initially at game arcades, before expanding to other popular locations such as fast food shops, train stations, karaoke establishments and bowling alleys. Game Machine magazine listed Printing Club as Japan's most successful arcade game in the non-video game category during early 1996, and it went on to become the overall highest-grossing arcade game of 1996 in Japan. By 1997, about 45,000 Purikura machines had been sold, earning Sega an estimated () or annually from Purikura sales that year. Print Club went on to generate over in sales for Atlus and Sega. The success of the original Sega-Atlus machine led to other Japanese arcade game companies producing their own purikura, including SNK's Neo Print in 1996 and Konami's Puri Puri Campus (Print Print Campus) in 1997, with Sega controlling about half of the market that year. Purikura became a popular form of entertainment among youths in Japan, then East Asia, in the 1990s. To capitalize on the purikura phenomenon, Japanese mobile phones began including a front-facing camera, which facilitated the creation of selfies, during the late 1990s to early 2000s. Photographic features in purikura were later adopted by smartphone apps such as Instagram and Snapchat, including scribbling graffiti or typing text over selfies, adding features that beautify the image, and photo editing options such as cat whiskers or bunny ears. 3D selfie photo booths A 3D selfie photo booth such as the Fantasitron located at Madurodam, the miniature park, generates 3D selfie models from 2D pictures of customers. These selfies are often printed by dedicated 3D printing companies such as Shapeways. These models are also known as 3D portraits, 3D figurines or mini-me figurines. Different types of photo booths Cultural significance of photo booths Purikura Purikura offer rare insight into Japanese popular culture, specifically girl culture. Purikura is a social activity, never done alone. It is also now an established form of entertainment, with most Japanese having tried it at least once. The wide lexicon associated with purikura also reveals that it has grown outside kawaii culture; erotic purikura, creepy purikura, and couples purikura are all genres of this popular form of self-photography. Graffiti purikura, an alternative genre of