Matthew Robert Wiese (born September 22, 1971) is an American former professional wrestler and actor. He is best known for his tenure in WWE, where he performed on its SmackDown brand under the ring name Luther Reigns. Professional wrestling career World Championship Wrestling (1997–1998) After a friend's recommendation, Wiese tried out for the Power Plant, World Championship Wrestling (WCW)'s professional wrestling school. Upon completing his training in the Power Plant, Wiese started his wrestling career as an enhancement talent in WCW in May 1997 using the ring name Horshu. To complement the name, his hair was shaved into a horseshoe pattern and he would try to work the word "shu" into his promos, which most notably spawned his catchphrase "There's no business like 'shu' business, baby!". He was also among six wrestlers who "auditioned" for an anti-New World Order faction called Piper's Family on the March 3, 1997 episode of Monday Nitro, spearheaded by "Rowdy" Roddy Piper. After being tested in 30-second impromptu match with Piper, Wiese was quickly defeated via sleeper hold after attempting to use dirty tactics to defeat Piper. AWA Superstars of Wrestling (1999–2003) After his stint in WCW, Wiese made his way to Ultimate Pro Wrestling (UPW) for more training. After his finishing up in UPW, Wiese debuted in AWA Superstars of Wrestling under his Horshu ring name. During his time there, he won the World Heavyweight Championship and held the title for a total of nine months. However, he was stripped of the title due to missing mandatory title defenses. Horshu left the promotion shortly afterwards. Wiese also worked in Japan for Pro Wrestling Zero1. After an interview with Vince McMahon, he received a developmental contract from World Wrestling Entertainment in June 2003. He soon signed on and was sent to wrestle in Ohio Valley Wrestling, WWE's then-developmental territory, where he competed under the ring name Inspector Max Impact. World Wrestling Entertainment (2003–2005) After a few non-televised matches before Raw in 2003 and 2004, Wiese was promoted to World Wrestling Entertainment's main roster in April 2004 under the name Luther Reigns, where he became the "assistant" to then-SmackDown! general manager Kurt Angle. Reigns later made his in-ring debut at The Great American Bash by defeating Charlie Haas, a former member of Kurt Angle's team, with whom Angle was feuding at the time. In September, Reigns and Angle introduced the newly drafted Mark Jindrak as a