6 September 2021, Fire Radio was renamed Hits Radio Bournemouth and Poole with Fleur East at Breakfast and Jono Holmes on drivetime. Max and Jason moved to drivetime on Hits Radio Bristol and the South West launching on the same day. Programming Networked programming originates from Bauer's Manchester studios. Local programming is produced and broadcast from 4pm - 7pm weekdays. News Bauer's Segensworth newsroom broadcasts local news bulletins hourly from 6am-7pm on weekdays, and from 7am-1pm on Saturdays and Sundays. Headlines are broadcast on the half-hour during weekday breakfast and drivetime shows, alongside traffic bulletins. National bulletins from Sky News Radio are carried overnight with bespoke networked bulletins on weekend afternoons, usually originating from Bauer's Manchester newsroom. Transmitters Analogue (FM) Digital (DAB) Slogans 'Today's Music' 'Bournemouth, Poole and Christchurch' 'Playing the very best Non-Stop 90s and now' 'Set your Radio on FIRE' 'You're on FIRE' 'Love the new FIRE 107.6' 'Only FIRE news is all local, all day' 'The hit music station for Bournemouth, Poole and Christchurch' 'The Most Hit Music' 'This is FIRE Radio' 'Bigger variety of hits' 'The Biggest Hits, The Biggest Throwbacks' 'Hits Radio is Coming to Bournemouth and Poole, New Name For Fire, Playing The Biggest Hits and The Biggest Throwbacks' References External links Fire Radio Media UK station profile West Howe transmitter Site Hits Radio Radio stations in Dorset Companies based in Bournemouth Bournemouth Radio stations established in 1999 1999 establishments in England