served as the captain of the NBC team for six editions of Battle of the Network Stars. Around this time reprised the role of West in a pair of made-for-TV films which reunited him with his West co-star, Ross Martin, The Wild Wild West Revisited (1979) and More Wild Wild West (1980). Conrad was identified in the late 1970s with his television commercials for Eveready batteries, particularly his placing of the battery on his shoulder and prompting the viewer to challenge its long-lasting power: "Come on, I dare ya". The commercial was parodied frequently on American television comedies such as Johnny Carson's The Tonight Show and The Carol Burnett Show. Conrad made the occasional feature such as The Lady in Red (1979) for Roger Corman's New World Pictures, where he played John Dillinger from a script by John Sayles. Conrad later played a modern-day variation of James West in the short-lived series A Man Called Sloane in 1979. Conrad directed some episodes. 1980s: Producer Conrad spent most of the 1980s starring in television movies. He played a paraplegic coach in Coach of the Year (1980), and the title role in Will: The Autobiography of G. Gordon Liddy (1982). Both were for his own company, A Shane Productions. In 1984 Conrad and his production company produced the film, Hard Knox. He played the lead role of U.S. Marine Colonel Joseph Knox. The story reveals a senior Marine aviator who has reached his pinnacle as a flyer and now must face the decision of accepting a promotion to brigadier general with a new ‘ground’ focused future in the Marines, or the possibility of retiring from the Corps and moving on in a different direction with his life. He makes the decision to return to the home of his youth – Mount Carroll, Illinois to visit his alma mater, a local military prep academy, and look up his mentor from more than 30 years ago. It is there, where the story of ‘Hard Knox’ begins to unfold. The film was shot in Mount Carroll at the former Shimer College. Conrad played a Police Chief in the theatrically released comedy film Moving Violations (1985), and in the following TV movies; The Fifth Missile (1986), Assassin (1986) and Charley Hannah's War (1986). In 1986, Conrad served as special guest referee for the main event of WrestleMania 2 between Hulk Hogan and King Kong Bundy in