by John Warren Sleeman, great-great grandson of John H. Sleeman, marketing beer in clear bottles instead of the typical brown. 1999 – Sleeman Brewing purchases Shaftebury Brewing Company. 2004 – Sleeman Breweries Ltd. buys Quebec based Unibroue brewery for $36.5 million. 2006 – Sapporo Breweries purchases Sleeman for approximately $400 million. 2014 – Shaftebury Brewing Company is sold to Fireweed Brewing Company Operations The brewery produces a line of beers under the Sleeman name, including: Cream Ale Original Draught Honey Brown Lager Silver Creek Lager Light Clear 2.0 (low carbohydrate beer) Railside Session Ale Rousse Dark Brewmaster Selection India Pale Ale Fine Porter Selections (dark lager with a hint of dark chocolate) Aside from its own brands, the company brews Pabst products for the Canadian market, including Old Milwaukee, Stroh's, Schlitz and Pabst Blue Ribbon. Other brands brewed under licence include Maclays Pale Ale for Maclays Brewery, Red Bull Beer and Sapporo Premium for Sapporo Brewery, their parent company. Sleeman also continues to brew Upper Canada Lager and Upper Canada Dark Ale, two beers that were formerly produced by the Upper Canada Brewing Company before it acquired the company. Additional beers under the Upper Canada brand including Rebellion Lager, Wheat and Maple Brown Ale have since been discontinued. Sleeman owns a 2% stake in The Beer Store (previously Brewers Retail), the operator of the primary retail outlet for beer in Ontario. Many Sleeman brands are distributed in clear bottles, which are less expensive, but can result in the liquids becoming more susceptible to light damage. Concerned this would affect the beer's taste, Sleeman compensates for this in a majority of their brews by using hops that are processed to be less light sensitive. The annual Canadian Brewing Awards recognizes the best beers in Canada using blind taste tests. Most of the 2015 winners were craft beers. However, one of the winners was Sleeman Cream Ale, taking a Gold in the Cream Ale category. Marketing The brewery entered into a $1.2 million sponsorship deal with the City of Guelph in 2007 that gives Sleeman exclusive naming rights to the Guelph Sports and Entertainment Centre until 2020. In 2010, the company began an advertising campaign drawing attention to their bootlegging past. In July 2016, an ad with the slogan "Every bottle of Sleeman has a past – A shady past" won Best Alcohol Ad of the Month from AdForum, an online showcase