is a mass market lager in the United Kingdom with an alcohol content of 3.7% (But labelled at 4%). Carling Black Label Ice, or "Black Ice", is a strong, low-priced ice beer sold in Canada with an alcohol content of 6.1%; sold as Molson Ice in the United States using a variation of the Black Label Ice label and logo. Carling Lager is a no-preservatives lager sold in Canada, distinct from Carling (Black Label). Carling Ice is an ice-brewed product from the Carling line. Carling Light is a lighter variation of Carling Lager. Carling Premier is a cream-flow lager with an alcohol content of 4.7%, introduced to celebrate Carling's sponsorship of the FA Premier League in 1992. In cans it is sold with a nitrogen widget, similar to those used in some canned ales. Unlike most lagers, Premier needs time to settle. Carling Extra Cold is a version sold in British pubs chilled to 2 °C, launched in 2002. C2 is the low-alcohol version of Carling, with 2% alcohol by volume. Carling Black Label Supreme is an inexpensive 8% alcohol brew. Carling Black Label Big 10 has 10% alcohol content. Carling Chrome is a bottled lager, brewed for a less bitter taste at 4.8% abv. Carling Cider - available in regular and Black Fruit flavors. Carling Zest is a 2.8% lager that has different flavors, including ginger and citrus. Black Label Carling Black Label is the name of a brand of Canadian lager in Australia, Canada, and South Africa. In Ireland and the United Kingdom the same beer has been sold as Carling (without 'black label') since 1997. In Sweden it is known as Carling Premier. Black Label is a brand of beer well known throughout the former British Empire, where it was known for its slogan "Hey Mabel, Black Label!" The most famous slogan for this product was, "I bet he drinks Carling Black Label!" which was a reworking of an unsold campaign for the UK Milk Marketing Board, "I bet he drinks milk!" In several countries it is also known as Carling Black Label. Black Label has the slang/street name of Zamalek in South Africa, because of an association with the Egyptian football club of the name which shares the colours black, white and red. The SAB's brand Carling Black Label won Monde Selection's Grand Gold Award in 2008. Other brand history WCRS produced television and cinema adverts