1996 Easy Listening i was sold to The Radio Network, and Hamilton's station went back to local programming. In 1999 Easy Listening was dropped from the Waikato market and Newstalk ZB took over the frequency. The network won Best Music Feature and a special commendation at the 2004 New Zealand Radio Awards, for a tribute documentary to Bee Gees musician Maurice Gibb broadcast the morning after his death. Produced overnight by Tim Roxborogh, Andrew Turling and John Budge, the documentary was based on Roxborogh's interview with Maurice Gibb and his previous interviews with band members. At the 2004 and 2005 awards Easy Mix was also recognised for promotional trailers, programming and promotion. Figures from the Radio Broadcasting Association also showed Easy Listening i broadcast more New Zealand music in 2004 than any other easy listening station, including The Breeze. Viva The Easy Listening network was rebranded as Viva FM in 2005. Viva was geared towards women, and the first New Zealand radio network to actively target women. Viva's target listener a 30 to 54 year old professional who was confident, self-aware and a regular cafe visitor. The station was launched with a party at SkyCity Auckland featuring performer Greg Johnson and guests Keisha Castle-Hughes, Ali Mau, April Bruce and Danny Morrison. The station combined easy listening music with inspirational talk to "strengthen listeners' emotional connection to the station" and expand the listener base. Dean Young and Raylene Ramsay hosted the Viva breakfast show, and Simon Dallow hosted the station's talk and music morning show. The John Tesh Radio Show broadcast on weekday afternoons, Tim Roxborogh hosted the drive show, and singer-presenter Gael Ludlow presented the Lovesongs 'til Midnight night show. Easy Mix Viva was rebranded Easy Mix in August 2007. Consumer research had shown the brand was confused with a paper towel product and a New Zealand Herald supplement with the same name, and rival station The Breeze had outrated Viva in its first year in the Auckland market. The Radio Network made the unusual step of relaunching the network just before a ratings survey, using promotional activity to "soft launch" the new brand. The network returned to broadcasting a separate Auckland and network programme from the same studio to allow hosts to discuss more local Auckland issues. However, it was also criticised for being one of several foreign-owned Auckland-based radio networks with no local content. Easy Mix began broadcasting