promotional campaign featuring animated robots (including two named mascot robots, Bit and Bud) that live in a representation of Shaw's infrastructure, depicting them as being responsible for how their services work. The campaign was designed by the Vancouver-based agency Rethink, who were also responsible for Bell Canada's beaver characters Frank and Gordon. In April 2013, Shaw Business Solutions took over Enmax's Envision subsidiary, which had built a fiber-optic network throughout Calgary. The acquisition was completed for $225 million. In 2014, Shaw partnered with Rogers Communications to launch Shomi, a subscription video on demand service. In February 2015, Shaw Communications announced that they would close operations for service call centres in Edmonton, Calgary and Kelowna, and consolidate operations in Victoria, Vancouver, Winnipeg and Montreal. 1,600 of Shaw's 14,000 employees were affected by the consolidation and cuts. The company offered affected employees the option to relocate to its centralised offices, apply for a new job at their location, or leave the company with a severance package for former employees unable to relocate. In 2013, Shaw attempted to begin developing an IPTV-based platform for its television services. However, after experiencing issues developing the platform, Shaw took a $55 million write-down in June 2015, and announced that it was licensing Comcast's cloud-based Xfinity X1 architecture. In January 2016, Shaw launched its mobile television app FreeRange TV, based on X1 infrastructure, which allows Shaw subscribers to stream selected TV channels and on-demand content. On January 11, 2017, Shaw launched its X1-based cable service, BlueSky, in Calgary. Shaw also launched "BlueCurve", a new suite of routers which was likewise based on Comcast's xFi platform and hardware. Freedom Mobile, divestment of media assets On December 16, 2015, Shaw announced its proposed acquisition of independent wireless provider Wind Mobile from its investors in a deal worth approximately $1.6 billion. The transaction closed on March 1, 2016. Under Shaw, the company was renamed Freedom Mobile in November 2016, coinciding with the launch of its 4G LTE network. The acquisition of Wind was funded by a reorganization in April 2016, which saw the Shaw Media unit transferred to Corus Entertainment, in exchange for $1.85 billion in cash and 71,364,853 class B non-voting shares of Corus. The sale did not include Shaw's 50% stake in the Shomi streaming service and CJBN-TV Kenora; Shomi was shut down in November 2016 and CJBN-TV Kenora was shut down in January 2017. Acquisition by Rogers