France across the English Channel. Instead three low-powered transmitters were installed in Ashford, Folkestone/Dover and Thanet. This problem did not affect BBC national and local radio, which use a single high-powered site at Swingate, near Dover. A few years after the rebranding of the station to Invicta Radio, the station became known as Invicta FM. Soon after, separate breakfast shows started to be broadcast to the following areas: East Kent / West Kent (from 15 Station Road East, Canterbury, and later from Whitstable) Ashford (initially from the Ashford International Hotel, Ashford, then from Canterbury, and later from Whitstable) Thanet (from 15 Station Road East, Canterbury, and later from Whitstable) Station split - the early years As required by the Home Office to end simulcasting on FM and AM, in March 1989, Invicta Radio became Invicta FM and a sister station, Coast AM began broadcasting on Invicta's AM frequencies. Whilst the company name remained Invicta Sound plc, the expanding operation started to become known as the Invicta Radio Group. Coast AM was an AOR/soft rock station under the leadership of ex-Capital Producer/DJ Kerry Juby with music programmed by Paul Stafford (Head of Music and "Living on Rock" presenter, 711pm weekdays). Eammon Kelly was the station's first breakfast host. A few months after the launch, Coast AM was renamed "Coast Classics". (Although the jingles sang "Coast Classic"). The service began playing more 'oldies' and by 1990 it became a fully fledged 'Golden Oldies' station. Throughout this period, Coast was a 24-hour live local station, but in 1991 it started taking a "sustaining service" from Chiltern Radio Group's expanding AM 'Gold' service, SuperGold. As a result of this change, the station was renamed Invicta Supergold. This helped as research had shown that listeners never fully got used to the station's name, many still calling it Invicta. A near-identical set of jingles from JAM were re-sung with the station's new name, and there were no major schedule changes. However, just before this change took place, and for most of Summer 1991, presenters at the station were instructed to call the station "Coast Classics Invicta Supergold" on air, to enable listeners to get used to the change. It became a highly popular station and once achieved a 17% reach in a JICRAR survey; some say much to the disgust of its Southern Radio bosses who, it has been said, preferred their AM stations to hover