Mayfair is a British adult magazine for men. Founded in 1966, it was designed as a response to US magazines such as Playboy and Penthouse, the latter of which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, and thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. Fisk Publishing era Mayfair was launched by Fisk Publishing Ltd in 1966 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its first deputy editor was Graham Masterton. Its second editor was Woman's Own veteran Kenneth Bound. As well as nudes, Mayfair featured short stories and serious articles on such "male" interests as classic cars, trains, and military history. In its early years, one regular contributor of fiction and nonfiction was American author William S. Burroughs (who became an associate of Masterton's; Masterton later gave Burroughs a posthumous co-author credit on his novel Rules of Duel ). A regular feature for many years was Quest, "the laboratory of human response", interviews purportedly with ordinary people (each issue featuring separate conversations with two women and one man, and occasionally couples) about sex matters, and graphic descriptions of sexual encounters. Graham Masterton initially wrote Quest as fiction, but later interviewed real people to inform the article. Another regular feature was a long-running cartoon strip featuring the misadventures of Carrie, a nubile blonde who lost her clothes in various embarrassing situations. In 1968, Mayfair took over rival King, which had been launched in 1964, initially with backing from Paul Raymond. The December issue of each year was usually double-sized, and featured a "review" of the models seen in previous issues. For many years, this was from the previous year, e.g. the review in Volume 16, Number 12 (December 1981) featured the models seen throughout Volume 15 (January to December 1980). In 1982, a separate and nominally annual Best of Mayfair supplement was introduced, reprinting the full photo sets and other items. This was followed in 1988 by a similar Girls of Summer supplement. In August 1972, Mayfair featured the regular comic-strip adventures of "Carrie" with story and fully painted artwork by Don Lawrence. The strip ran for two pages a month for most issues over the next 17 years. Don