come to terms with providing uniforms and athletic equipment for the university. This 10-year deal was the largest of its kind in the history of college athletics and became effective July 1, 2014. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The company's share price soared 62.5% that year. After its November 2013 acquisition of digital app maker MapMyFitness for , in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for $475m, as well as the fitness app maker Endomondo for . On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app. On March 3, 2016, the company became the Official Match Ball Partner of the North American Soccer League, starting with their 2016 season. On May 26, 2016, Under Armour and UCLA announced their plans for a 15-year, $280 million contract, making this the largest shoe and apparel sponsorship in NCAA history. In July 2016, Under Armour leased the space formerly occupied by FAO Schwarz on New York's Fifth Avenue. FAO Schwarz had been paying $20 million in rent. The store's opening, originally planned for 2019, was pushed back to 2021. Under Armour then announced in March 2021 that it was planning on subleasing approximately half of the overall space. On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020. Under Armour will replace Majestic, who has been MLB's uniform provider since 2004. However, in May 2018, it was reported that Under Armour would be backing out of the deal with MLB, in order to save the company around $50 million. Nike would instead become the on-field uniform supplier of the league. MLB's deal with Nike became official on January 25, 2019. Under Armour has a partnership with NBA athlete Stephen Curry, who is considered to be the "face of their footwear line". Originally signed to Nike, Curry joined with Under Armour in the 2013 offseason. As Curry became a two-time NBA Most Valuable Player Award winner and one of the most popular athletes in the world, sales of his shoes have become a major factor for the Under Armour brand, with stock