lift. Steel elevators top out at 500 meters. The company estimated that in a 500-meter-high building, an elevator would use 15 per cent less electrical power than a steel-cabled version. As of June 2013, the product had passed all European Union and US certification tests. Design considerations FRP is used in designs that require a measure of strength or modulus of elasticity for which non-reinforced plastics and other material choices are ill-suited, either mechanically or economically. The primary design consideration for using FRP is to ensure that the material is used economically and in a manner that takes advantage of its specific structural characteristics, but this is not always the case. The orientation of fibres creates a material weakness perpendicular to the fibres. Thus the use of fibre reinforcement and their orientation affects the strength, rigidity, elasticity and hence the functionality of the final product itself. Orienting the fibres either unidirectionally, 2-dimensionally, or 3-dimensionally during production affects the strength, flexibility, and elasticity of the final product. Fibres oriented in the direction of applied forces display greater resistance to distortion from these forces, thus areas of a product that must withstand forces will be reinforced with fibres oriented parallel to the forces, and areas that require flexibility, such as natural hinges, will have fibres oriented perpendicular to the forces. Orienting the fibres in more dimensions avoids this either-or scenario and creates objects that seek to avoid any specific weakness due to the unidirectional orientation of fibres. The properties of strength, flexibility and elasticity can also be magnified or diminished through the geometric shape and design of the final product. For example, ensuring proper wall thickness and creating multifunctional geometric shapes that can be moulded as a single piece enhances the material and structural integrity of the product by reducing the requirements for joints, connections, and hardware. Disposal and recycling concerns As a subset of plastic, FR plastics are liable to a number of the issues and concerns in plastic waste disposal and recycling. Plastics pose a particular challenge in recycling because they are derived from polymers and monomers that often cannot be separated and returned to their virgin states. For this reason not all plastics can be recycled for re-use, in fact some estimates claim only 20% to 30% of plastics can be recycled at all. Fibre-reinforced plastics and their matrices share these disposal and environmental concerns. Investigation of safe disposal