Pascual uses real sugar in their products as opposed to fructose although the former is more expensive. It obtains its sugar from the Sociedad Cooperativa Trabajadores del Ingenio Puruarán in Michoacán, purchasing 100% of the annual production. They also use real fruit such as mangos from Veracruz and Guerrero, strawberries from Guanajuato and apples from Puebla along with natural colorings. The company has nineteen facilities and thirty production lines, capable of producing 120 tons of fruit pulp and 470,970 cases of finished product in three shifts with an annual capacity of fifty million cases of finished product per year. It has two main processing plants Planta San Juan del Río in Querétaro and Planta Tizayuca in Hidalgo. The Tizayuca plant produces about a billion liters of juice a year and employs about 900 people, working at only sixty percent of capacity. In 2011 the company invested about 25 million pesos to expand the Tizayuca plant. As part of its expansion northward, a smaller plant was built in Anáhuac, Nuevo León. Marketing and distribution Most of Pascuals’ products are marketed on the Boing!, Pascual and Lulú brands. While its products can be found in all of Mexico, distribution is concentrated in the center and northeast of the country, with the Mexico City area accounting for sixty percent of sales. There are a total of 1048 distribution centers. It has 19 wholly owned distributors along with 27 major independent distributors in Acapulco, Aguascalientes, Mexico City, Ciudad Madero, Cuernavaca, Guadalajara, Iguala, León, Monterrey, Morelia, Pachuca, Poza Rica, Puebla, Querétaro, Río Blanco, San Luis Potosí and Toluca . In the center of the country, Pascual products are widely found in smaller grocery stores, restaurants and semi-fixed street stands, which account for about half of its sales. Delivery of products is mostly handled by an outside cooperative of truckers. Pascual Boing is a major exporter of soft drinks in Mexico along with Arca. In 2008, the exported about 1.5 million of the 50 million cases of beverages it produced. It exports to the U.S., Canada, Guatemala, Belize, El Salvador, Costa Rica, Jamaica, Panama and Trinidad and Tobago, with exports to China and South America beginning in 2012. Its largest export market is the United States, concentrated in Texas, Chicago, North Carolina, Florida and California, where it targets the Hispanic market looking for something from home. As of 2011, sales were about 150,000 cases. NAFTA has