Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited, through the first vessel, Disney Magic and is domiciled in London, England, with their operational headquarters located in Celebration, Florida. Disney Cruise Line currently operates five ships: Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, and Disney Wish. Three ships will join the fleet in 2024 and 2025. The next one was announced to be named Disney Treasure. Disney Cruise Line also owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney's ships. A second private destination, Lighthouse Point, a 700-acre property on the southern end of Eleuthera, Bahamas is in the works to open in early 2024. Disney Cruise Line operates the Disney Cruise Line Terminal (Terminal 8) in Port Canaveral, Florida. The cruise line has experienced some growth over the past several years. In 2011, the company held a 1.95 percent market share and by 2015, Disney Cruise Lines had 2.8 percent of the worldwide cruise market by passenger and 2.4 percent by revenue. However, in 2018, Disney Cruise Lines declined to 2.3 percent of the worldwide cruise market by passenger and 2.2 percent by revenue. In 2021 the market share is 2.2 percent by passenger and 2.7 percent by revenue. The line pioneered the rotational dining concept, in which guests would rotate with their wait staff through three different main dining rooms. Background In 1985, Premier Cruise Line became the licensed partner cruise line with Disney. This allowed Disney characters on their ships and combined cruise, hotel and theme park packages. In 1993, Premier ended their relationship with Disney and signed a new one with Warner Brothers, utilizing the Looney Tunes characters. Premier continued to offer Disney Land and Sea packages while adding Universal Studios as an option. Thus Disney approached both Carnival and Royal Caribbean cruise lines to replace Premier as an exclusive sea partner. History When Disney's negotiations with two major cruise lines, Carnival and Royal Caribbean, did not produce results, Disney had cruise ship designs drawn up by February 1994. Meanwhile, Walt Disney Travel Company started signing up other cruise lines to offer packages that included Disney hotels and resorts. On May 3, 1994, Disney announced that they intended to start their own cruise line with operations starting