process, held companies in tax shelters, and moved millions of dollars between 1993 and 2003. Ideology Although the PSDB declares itself as a centrist party, some people on the left reject this definition, especially after Fernando Henrique Cardoso embraced Third Way politics as President. The party has been seen as neoliberal by critics from its beginnings. Luiz Carlos Bresser-Pereira, one of the founders of the PSDB, left the party for ideological reasons, claiming "that the party had taken a hard turn to the right". In an article titled "The left-right confusion in the post-Berlin Wall world", political analyst Angelo Segrillo says that "most analysts defined PSDB as center-left as of its foundation, after all, it was the Brazilian Social Democratic Party". As he notes, "this story changed after 1994, with the election of PSDB to the presidency. [...] A rhetoric of overcoming classical ideological division [...] was one of the justifications of the grand parliamentary alliance with center and right-wing parties. [...] As such, after the 1994 presidential election, most analysts started defining PSDB as a center party along with PMDB". In its 2009 report about Freedom in the World, Freedom House defined the opposition coalition (formed by PSDB, PPS and Democrats) as a "center-right coalition". However, in the 2010 report by the same organization, PSDB was defined as a "center-left" party. Political scientist Glauco Peres notes that the party's move toward conservatism came "in stages," from "the liberal policies and major privatizations of the Cardoso era" to the gradual emergence of a "conservative and religious discourse" in the early 2010s to the failed campaign of the party's right-wing presidential candidate Aecio Neves in 2014. Workers' Party campaign leader Marco Aurélio Garcia criticized declarations made by PSDB president Sérgio Guerra that PSDB is "the real left". He said that "PSDB is not a right wing party, it is the right wing's party". Political alignment The PSDB questions the use of what it considers "outdated political labels" such as "left" and "right". To quote a document drafted by Fernando Henrique Cardoso's office in 1990: "If left means to be against the existing social order, and right in favor, then social-democracy is without doubt a left current. [...] A social democrat is before anything else someone who has critical sense — who realizes the injustices of society and has no fear to oppose them, even at the risk of being taken as