Y 99.3 was rebranded as The Breeze, retaining Y99.3 local announcers but changing music format from adult contemporary to easy listening. In 2004, MediaWorks decided to make their local station branding consistent in each market: In regions where MediaWorks operated one local radio station, it was rebranded as MORE FM. If a second local station was operating in the region, that station became The Breeze. Networking In 2006 The Breeze launched in the Auckland market as a completely new station; this allowed MediaWorks to have the option to later network The Breeze to other markets. In April 2007, Dunedin and Palmerston North were the first two regions to replace some of its local programming, focusing on delivering a local breakfast show only. Creating a network allowed The Breeze to launch in other markets such as Hawke's Bay, Bay of Plenty and Southland. In March 2009, a live networked breakfast show was introduced. The networked breakfast could be heard in regions where there was no local breakfast show - regions with a live breakfast show were not affected. In 2010 the networked breakfast was replaced with the Auckland breakfast show, presented by The Two Robbies (Robbie Rakete and Robert Scott). In 2015, The Breeze increased local programming with a local drive show introduced in the Waikato. The More FM local breakfast announcers in Dunedin and Hawke's Bay were moved to the local The Breeze stations in their respective markets. In 2017, The Breeze Auckland moved away from a network product to become a fully local radio offering. All show day parts, including weekends and overnights, were now local to Auckland only - the only metro major radio brand offering this. In 2018, The Breeze launched in Timaru, Oamaru, Ashburton, and the Mackenzie Country, increasing its local footprint with a local breakfast show broadcast to the regions. Format change Traditionally known as an easy listening radio station, The Breeze dropped this title in 2011. The Breeze in 2017 dropped 60's from its playlist. Positioned as "Your place to relax", with More Music, Less Talk. Television arm On 16 April 2020, The Breeze launched Breeze TV, a music TV channel on Freeview channel 14 and Sky channel 119. On 1 December 2020, international media company Discovery, Inc. acquired Breeze TV as part of its acquisition of MediaWorks' television arm. Stations Network Networked programming on The Breeze originates from the Auckland studios (except the