a "broadcast management company" that was created to provide management services to stations owned by both Tribune Broadcasting and Local TV. Although it was the longer-established of the two stations, KWGN served as the junior partner in the virtual duopoly. As a result, the station would migrate its operations into KDVR's studio facility on Speer Boulevard in downtown Denver (based at the same location where KWGN's original studios were located during the station's first 30 years on the air). The move resulted in both stations combining their news departments and sharing certain syndicated programming. On March 30, 2009, KWGN changed its on-air branding once again to "2 the Deuce," in an attempt to appeal to younger viewers and become more involved in local issues. On March 1, 2010, the locally produced talk show Everyday with Libby and Natalie (which debuted in 2008) was renamed as simply Everyday and moved to KWGN from KDVR (effectively changing timeslots as a result moving from late afternoons to late mornings with the program's station switch); Libby Weaver co-hosted the program with Natalie Tysdal until June 1, 2009, after which Weaver was replaced by Chris Parente. After Peter Maroney took over as general manager of KDVR/KWGN following the 2009 departure of Dennis Leonard, other noticeable changes to the station took hold with the locally produced consumer talk program Martino TV (which also moved to KDVR) being replaced in its 11:00 a.m. timeslot by repeats of Maury. In May 2010, KWGN dropped "The Deuce" branding and temporarily began to simply identify by the station's call letters. The following month, the station changed its website domain from 2thedeuce.com to KWGN.com to reflect the branding change; that September, the station rebranded itself as "Channel 2, The CW". That fall, the station dropped Live! with Regis and Kelly from its schedule, which moved to sister station KDVR; this left WGN-TV (which itself lost rights to the talk show in September 2013) and St. Louis sister station KPLR-TV as the only Tribune-owned stations and two of the few CW affiliates that carry the show. On July 22, 2011, KWGN debuted a new on-air appearance and branding (becoming known as "Colorado's Own Channel 2," resembling the former "Denver's 2" identity from the 1980s and early 1990s plus the “Chicago’s Very Own” slogan used by WGN-TV), as well as reformatting its local news programming to a more traditional format. On July 1,