altered to a multicoloured, embroidered image after 1945, and has been golden since 1970. The symbol used by the French rugby team was a great success, and was later adopted by the French delegation at the Olympic Games of 1920 where the rooster was perched on five Olympic rings. The rooster has since become a well-known symbol of French teams. French players are sometimes called les coqs and some French supporters have been known to release roosters on the playing field before games. The French team traditionally played in blue shirts, white shorts, and red socks, the colors of the national flag, and as such were nicknamed . Due to the mostly blue strip the French team currently wears, the team is now often referred to as (the Blues), like many other French sporting teams. When this strip clashes with that of their opponents, such as in games against Scotland and Italy, French players wear white. New strips were developed for the 2007 World Cup, one of which is a darker blue. In June 2011 they relaunched another kit which they wear blue shirt, blue shorts and blue socks for their home kit and they wear white shirt, white shorts and white socks for their away kit. In 2011 the French Rugby Federation (FFR) announced that Adidas would be their new partner for a period of six years, with them taking over production of the France national rugby shirt from 1 July 2012 to 30 June 2018. Led by newly elected president Bernard Laporte, the federation intended on selling the jersey to a sponsor. The FFR announced on 24 January 2017 that they had started the commercialisation of the jersey. In February, it was decided that the jersey would first be used to support France's bid for the 2023 Rugby World Cup by showing #France2023 on the front of the kit. In March 2017, the Groupe Altrad showed its support for France's bid for the World Cup and the company's logo accompanied #France2023 on the jersey. The group became the first private company in history that appeared on the France national team kits. As of 2017 and France's successful bid to host the World Cup, Groupe Altrad signed a contract with the FFR, appearing solely on the jerseys. In 2017 the FFR announced that Le Coq Sportif would once again be their partner for a period of six years, with