and Tribune Broadcasting; in the sale proposal, Fox would have moved its programming to KWGN, while the WB affiliation would have moved to KDVR after the sale to Qwest was finalized. However, this deal never came to fruition. In 1996, the station altered its longstanding "Denver's 2" branding to "Denver's WB2," to reflect its network affiliation; the "WB2" branding continued to be used in some form for the remainder of KWGN's tenure with the network. During its existence as a WB affiliate, KWGN also served as the network's default affiliate for most of Colorado, including the Colorado Springs–Pueblo and Grand Junction markets—a status that was reflected under the "WB2 Colorado" moniker that was used during the final years of The WB's run. CW affiliation On January 24, 2006, Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the respective programming from the two networks to create a new "fifth" network called The CW. With the announcement, Tribune Broadcasting signed ten-year agreements for KWGN and 16 of the company's 18 other WB-affiliated stations (three of which it would sell to other groups shortly before The CW launched) to become charter affiliates of The CW. In preparation for the affiliation switch, the station retitled its newscasts from WB 2 News to News 2 on August 14, 2006. The affiliation switch took place on September 18, 2006, the day after The WB ended operations, upon which it changed its general branding to "CW 2" (former UPN affiliate KTVD (channel 20) would end up affiliating with MyNetworkTV, whose launch was announced by News Corporation nearly one month after the CW launch announcement on February 22). On July 7, 2008, KWGN removed references to its CW affiliation from its branding in both station promotions and its on-air logo, as part of a decision by Tribune Broadcasting to de-emphasize the network brand from its CW-affiliated stations as a result of the network's relatively weak ratings, choosing to reposition them as more "local" stations; KWGN began referring to itself simply as "2," featuring the CW branding era's "2" logotype within a solid circle logo. LMA and legal duopoly with KDVR On September 17, 2008, Tribune Company announced that it would enter KWGN into a local marketing agreement with Local TV, owners of Fox affiliate KDVR, effective on October 1, 2008, as a result of the formation of