venue for Melbourne clubs in 2006. In April 2011, plans for the third stage of redevelopment were revealed. Under the plans, the Doug Wade stand at the southern end of the stadium was pulled down at the end of the 2011 AFL season. The works included the demolition of the old Doug Wade stand and the construction of a new approximately 9,000 seat Southern Grandstand. The new Grandstand also included improved spectator amenities, a purpose-built training facility for community sports and education groups, a "past players" function room, and four broadcast-compliant floodlit towers, allowing the stadium to host night events. The redevelopment saw the stadium increase in capacity to 34,500. The redevelopment cost $33 million, of which $11.7 million was spent on the new lighting. Significant miscalculations were made with respect to the budget required for the stage 3 redevelopment and consequently several aspects of the original plans were scaled back by the Geelong Football Club in November 2011, including the removal of the proposed supporters lounge and decreasing capacity by 1,000 seats. The new grandstand was named the Players Stand in August 2012 and from 1 November 2011, the venue became known as Simonds Stadium, after homebuilding group Simonds Homes signed a five-year naming rights deal. The new Players Stand was officially opened on 1 June 2013, prior to Geelong's first proper home match of the 2013 AFL season against Gold Coast. The match was the first to be played under the new floodlights and was played before 30,082 fans, the largest crowd at the stadium at that time since the first stage of the re-development. The Brownlow and the Jennings Stands were pulled down at the end of the 2015 season to make way for a new state of the art grandstand. The new stand, eventually named the Brownlow Stand (in honour of the club's Brownlow Medal winners and Mr. Charles Brownlow) was opened on 18 May 2017. The new stand features seating for 6,500 people, improved media facilities, a new 1000-seat function centre, merchandise store, café, an enhanced football department and the "Sunrise Centre", a community facility providing rehabilitation for people returning to the workforce following serious injury. The total cost of the fourth stage of redevelopment was $91 million, of which $75m came from the Victorian Government, $6m from the City of Greater Geelong, $6 million from the Geelong Football Club and $4 million from the