selling a chicken sandwich in August 2019 to compete with Chick-fil-A's similar flagship sandwich. The company first launched the sandwich at Long Beach restaurant Sweet Dixie Kitchen, a locally-famous spot that had become known for reselling fried chicken that it had purchased at Popeyes. The sandwich launched nationwide to all locations in the U.S on August 12, 2019, but had some advance openings at the beginning of 2019. The marketing campaign, designed by advertising agency GSD&M started on August 12, 2019, with a tweet on Popeyes' Twitter feed. The new sandwich went viral immediately and prompted responses from nearly every fast food chain including McDonald's, Chick-Fil-A, and Wendy's. Popeyes reported a 103% increase in traffic in the days following the launch of the sandwich. The sandwich helped Popeyes gather an estimated $23 million in free publicity since its launch. Popeyes stores routinely sold out of the sandwich and experienced long lines, and a man outside of a Maryland Popeyes chain was stabbed to death during a dispute over a cutting in line for a chicken sandwich. Locations across the US were supposed to have enough materials to last them until the end of September. Instead, restaurants were almost entirely sold out after less than two weeks. On August 27, approximately two weeks after the launch, Popeyes announced that it had officially sold out of the chicken sandwich across the country. One person in Tennessee sued Popeyes, claiming that his inability to get the sandwich has caused him to be "hustled out of money", making Popeyes guilty of "false advertising" along with "deceptive business practices". On October 28, 2019, Popeyes announced that the chicken sandwich would return to locations across the US on November 3. Popeyes chicken sandwich is made of buttermilk-battered white meat on a brioche bun along with pickles and mayonnaise or spicy Cajun spread. A single sandwich contains 700 calories, 42 grams of fat, 14 grams of saturated fat, 1.5 trans fat, 1443 milligrams of sodium, and 28 net grams of protein. In September 2020, Popeyes' chicken sandwich went on sale in Canada. Style and marketing The restaurants' exteriors have a distinctive orange and white color scheme. The original locations had a black lava rock exterior with a red shingled roof. Most older locations have covered the rock exterior to conform with the current orange stucco appearance. During the 1970s and 1980s, the company occasionally licensed characters from