the 1960s and early 1970s was Fred Leo, who had provided play-by-play analysis for many of the area's professional sports teams. KWGN's newscast grew to be a strong competitor to the prime time network programs it competed against in the 9:00 timeslot on KBTV/KUSA, KOA-TV/KCNC and KLZ-TV/KMGH. The first time that KWGN programmed news outside its established 9:00 slot was in 1982, when it premiered a midday newscast at noon. The station attempted another midday newscast beginning in 1997, this time at 11AM and running for an hour. WB2 News at Eleven lasted three years, and was cancelled in the fall of 2000. On July 16, 2000, legitimate competition sprang up for KWGN's prime time newscast for the first time when KDVR debuted the hour-long Fox 31 News at 9 O'Clock, which gradually became an avid competitor to KWGN's longer-established late newscast. Also in 2000, the station debuted a weekday morning newscast titled WB2day (which eventually adopted the present title Daybreak in 2012), a mix of news, entertainment and lifestyle features that initially aired for three hours from 6:00 to 9:00 a.m. In 2004, KWGN added an hour onto the newscast from 5:00 to 6:00 a.m., expanding it to four hours. The program grew to beat competing local and national morning news programs in certain age demographics. An 11:00 a.m. newscast returned to the schedule on September 11, 2006. On July 7, 2008, KWGN branched out its news programming into early evenings for the first time with the launch of a half-hour 5:30 p.m. newscast, anchored by Kellie MacMullan and Ernie Bjorkman. One month later on August 4, 2008, the station expanded its 11:00 a.m. newscast to one hour. After entering into the local marketing agreement with KDVR, major changes were made to KWGN's news programming. First on January 12, 2009, the station discontinued its 5:30 p.m. newscast as KDVR expanded its own early evening newscast to an hour starting at 5:00 p.m. On March 2, 2009, KWGN moved its newscasts to a temporary set in preparation for its March 30 move from its Greenwood Village facility to KDVR's studios on Speer Boulevard. Subsequently, on March 30, when KWGN's operations were formally integrated with KDVR, channel 2 shifted its flagship 9:00 p.m. newscast to 7:00 p.m. to avoid competing with KDVR's prime time newscast; as a result, the newscast traded time slots with The CW's prime time schedule, which the