offered by using Hybrid frequency re-use. Efficient support for services that have asymmetric download and upload requirements (i.e. different data rates required in each direction) such as file transfers, web browsing, and broadband multimedia content delivery. EV-DO Rev. C (TIA-856 Revision C) and TIA-1121 Qualcomm early on realized that EV-DO was a stop-gap solution, and foresaw an upcoming format war between LTE and determined that a new standard would be needed. Qualcomm originally called this technology EV-DV (Evolution Data and Voice). As EV-DO became more pervasive, EV-DV evolved into EV-DO Rev C. The EV-DO Rev. C standard was specified by 3GPP2 to improve the CDMA2000 mobile phone standard for next generation applications and requirements. It was proposed by Qualcomm as the natural evolution path for CDMA2000 and the specifications were published by 3GPP2 (C.S0084-*) and TIA (TIA-1121) in 2007 and 2008 respectively. The brand name UMB (Ultra Mobile Broadband) was introduced in 2006 as a synonym for this standard. UMB was intended to be a fourth-generation technology, which would make it compete with LTE and WiMAX. These technologies use a high bandwidth, low latency, underlying TCP/IP network with high level services such as voice built on top. Widespread deployment of 4G networks promises to make applications that were previously not feasible not only possible but ubiquitous. Examples of such applications include mobile high definition video streaming and mobile gaming. Like LTE, the UMB system was to be based upon Internet networking technologies running over a next generation radio system, with peak rates of up to 280 Mbit/s. Its designers intended for the system to be more efficient and capable of providing more services than the technologies it was intended to replace. To provide compatibility with the systems it was intended to replace, UMB was to support handoffs with other technologies including existing CDMA2000 1X and 1xEV-DO systems. UMB's use of OFDMA would have eliminated many of the disadvantages of the CDMA technology used by its predecessor, including the "breathing" phenomenon, the difficulty of adding capacity via microcells, the fixed bandwidth sizes that limit the total bandwidth available to handsets, and the near complete control by one company of the required intellectual property. While capacity of existing Rel. B networks can be increased 1.5-fold by using EVRC-B voice codec and QLIC handset interference cancellation, 1x Advanced and EV-DO Advanced offers up to 4x network capacity increase using BTS interference cancellation (reverse