station played a centrally produced playlist (from GWR FM itself), songs were broadcast on or almost at the same time as neighbouring group stations and each station adopted the "Better Music Mix" tagline, to be said by local disc jockeys in between each song. Fans of the previous guises of some stations bought by the GWR Group, notably Essex FM and Beacon Radio criticised the sudden re-branding of the station's taglines and playlists, accusing the new management of reducing local content such as news reports and cancelling local shows in place of programming from the Mix Network, such as Late Night Love and The Request Fest, which originated from the Bristol studios. Now Digital In 2003 Now Digital, a subsidiary of GWR Group launched local DAB services for Wiltshire and Swindon. In Swindon GWR FM went digital along with sister station Classic Gold, BBC Radio Swindon, Swindon FM and XFM amongst others. In West Wiltshire and Bath GWR FM Bath and BBC Radio Wiltshire aired in place of GWR Swindon and Radio Swindon respectively. The One Network On 9 May 2005, GWR Group merged with Capital Radio Group to form GCap Media. The programming format of GWR was essentially unchanged by the merger, with The Mix Network being rebranded as The One Network. Global Radio takeover In 2008, GCap Media was taken over by Global Radio, who subsequently announced that GWR Wiltshire, in common with many other of the other One Network stations, would be rebranded Heart, by 2010. GWR subsequently relaunched as Heart Wiltshire on 23 March 2009. GWR's oldies service was originally called Brunel Radio, after the Great Western Railway's founding father Isambard Kingdom Brunel. Closure On 26 February 2019, Global announced Heart Wiltshire would be merged with three sister stations in Bristol and Somerset, Devon and Cornwall and Gloucestershire. Since 3 June 2019, local output has consisted of a three-hour regional Drivetime show on weekdays, alongside localised news bulletins, traffic updates and advertising. Heart Wiltshire's studios in Swindon closed with operations moving to Bristol – the station ceased local programming on 31 May 2019. Local breakfast and weekend shows were replaced with network programming from London. Heart West began broadcasting regional programming on 3 June 2019. Notable former presenters Ralph Bernard Myleene Klass Scott Mills Vic Morgan Kirsten O'Brien Peter Rowell Tim Smith Graham Torrington Charlie Wolf See also Heart Heart Bath Heart Bristol GCap Media The