as theater ("uprooting large palm trees and planting them around houses ... to lend a touch of tropic romance to a scene"). A 1925 advertisement reassures purchasers ("doubters") that Florida property is "gold", and that they are getting a bargain, buying early. Another, that "an investment in Boca Raton soil is an anticipation of potential profit," and "every promise of the Mizner Development Corporation is meant to be kept." His advertisements said to attach the ad to the sales contract, as a part of it, and noted "the names" who were "guaranteeing" the project. Using the names to make sales was the idea of publicity agent Harry Reichenbach. But the cash flow was not even close to sufficient to build his promised facilities. Some of the directors, whose attorneys warned them of potential liability, since their names were being used in advertisements, resigned. DuPont unsuccessfully requested the resignations of Reichenbach and corporation treasurer Wilson Mizner, who taught salesmen to mention the famous names. He resigned as chairman of the board on October 24, 1925, "a nasty split." A statement from du Pont's resignation was reported in The New York Times. Three other directors and a member of the Finance Committee resigned within days, making a public statement that the Corporation should not be using their names since they had little control over the company, which did not have "reasonable and competent management." The Ritz-Carlton Cloister Inn opened on February 6, 1926, and Mizner had an elegant dinner for 500 guests, after rush ordering 906 dozen plates, cups, and other items. Over the winter season an additional $6 million trickled in, but sales came to a halt in the spring, and previous purchasers were not all making payments. By May 1926 unpaid contractors were beginning legal action against the company, forcing it into receivership. This led to Mizner's losing control of the corporation in July 1926 and to bankruptcy in September. This was the beginning of the end of Mizner's career as an architect. A statement during the bankruptcy proceedings outlined what the Mizner Development Corporation had accomplished as of December 4, 1926, besides building the Administration Buildings and the Cloister Inn: Bankruptcy The bankruptcy was resolved a year later in November 1927, when Clarence Geist bought the Company's assets. As well as the Cloister Inn, the corporation had built two Administration Buildings, a radio station, WFLA, and twenty-nine homes. Geist,