of Michigan. Retrieved from dornsife.usc.edu Latour, K., & M (2009). Positive mood and susceptibility to false advertising. The Scholarly Commons. Cornell University School of Hotel Administration. Retrieved from scholarship.sha.cornell.edu Calvert, S. (2008). Children as consumers: Advertising and marketing. Archived Blackbird, J., Fox, T., & Tornetta, S. (2013). Color sells: how the psychology of color influences consumers. Archived Meat products with high levels of extenders and fillers. (n.d). External links Consumers International International Consumer Protection and Enforcement Network (ICPEN) TINA.org (truthinadvertising.org) False advertising False advertising law Commercial crimes Deception Fraud Marketing techniques