by 20%. Store officials at Mavi say the clothing Lima wore in the ad campaigns was met with so much demand that they ran out of stock. Due to her success rate with the company, the European and Russian branch of Mavi decided to make her the global face of the brand. Lima was photographed by artist Richard Phillips on the famed Copacabana sidewalk in Brazil for Visionaire no. 62 which was released in mid-2012. In an interview, Phillips talks about Lima: "She's so powerful, really an entity, in a way." Then added "You meet her and there's a generosity of spirit and very friendly and easy manner, and then all of sudden, the lights go on, and you realize you're working with this absolutely extraordinary person who's capable of creating these powerful images." For the second time, she was featured in the Pirelli calendar by setting a record of being the first pregnant woman to be ever featured in the calendar for the 2013 edition. In July 2013, Spanish fashion brand Desigual announced that Lima would be the face of the brand during Barcelona Fashion Week Spring-Summer '14, following Bar Refaeli in the same role in January 2013. In April 2014, Lima was chosen as the first brand ambassador of Desigual for the brand's 30th anniversary. She has been named the "ambassador of la vida es Chula", Desigual's "life is cool" motto. Desigual marketing director, Borja Castresana, stated that Adriana "reflects our values and represents Desigual women who are confident, optimistic and full of life." The campaign was launched on April 20, 2014, with television commercials in Spain, France, Germany, Italy, Austria and Belgium. In 2013, she ranked as the third highest paid supermodel according to Forbes, with earnings of $6 million. In 2014, she ranked as the world's second highest paid supermodel with earnings of $8 million. In June 2014, she returned to her role as a Maybelline New York spokesmodel. She had been the face of the brand between 2003 and 2009. Lima was also chosen as the new face of Jason Wu Fall/Winter 2014 campaign. Jason Wu stated about Lima, "She's sexy, and there's this feline-esque prowess that felt appropriate for the clothes. And she's got those eyes! She's like our own Bianca Jagger. Adriana is a new take on the supermodel - she's from a different era. At the end of the day, these ads