the meat content. Horse meat was featured in a segment of a 2007 episode of the Gordon Ramsay series The F Word. In the segment, Janet Street-Porter convinced locals to try horse meat, though not before facing controversy and being forced to move her stand to a privately owned location. The meat was presented as having a similar taste to beef, but with less fat, a high concentration of omega-3 fatty acids, and as a safer alternative in times of worry regarding bird flu and mad cow disease. The segment was met with skepticism from many viewers after broadcast for various reasons, either because some felt the practice was cruel and against social norms, or simply a belief that if the taste was really on par with other meats, then people would already be eating it. A company called Cowley's Fine Foods has also launched a horse jerky range called My Brittle Pony. Their Twitter account @MY Brittle Pony, states that they are "Determined to make horse a stable part of the British diet. North America Canada A thriving horse meat business exists in Quebec; the meat is available in most supermarket chains there. Horse meat is also for sale at the other end of the country, in Granville Island Market in downtown Vancouver, where according to a Time reviewer who smuggled it into the United States, it turned out to be a "sweet, rich, superlean, oddly soft meat, closer to beef than venison". Horse meat is also available in high-end Toronto butchers and supermarkets. Aside from the heritage of French cuisine at one end of the country, most of Canada shares the horse meat taboo with the rest of the English-speaking world. This mentality is especially evident in Alberta, where strong horse racing and breeding industries and cultures have existed since the province's founding, although large numbers of horses are slaughtered for meat in Fort MacLeod, and certain butchers in Calgary do sell it. In 2013, the consumer protection show Kassensturz of Swiss television SRF reported the poor animal conditions at Bouvry Exports, a Canadian horse meat farm in Fort MacLeod, Alberta. Migros, the primary importer of horse meat into Switzerland, started working with Bouvry to improve their animal welfare, but in 2015 Migros cut ties with Bouvry because though improvements had been made, they had not improved sufficiently. Migros had "set itself the ambitious goal of bringing all