and criticism EMAP took full control of Kiss 100 as early as 1992, but with Mac having left the station in March 1998, EMAP would embark on a rebranding of the station and to align it with the rest of its radio operations. In December 1998, one of stations most popular DJs, Steve Jackson, was dismissed resulting in a high-profile court case, whilst the changes led to criticism from both former presenters and listeners alike, concerned that Kiss 100 was losing its musical direction. DJs Coldcut, Bob Jones, and Manasseh quit the station in January 1999 in protest at the changes being implemented. Other DJs at this time were being lured away by the increasingly dance-oriented BBC Radio 1. Mark Story (previously of Magic 105.4) was appointed as the new Director of Music Programming, along with moving the Kiss studios and office to EMAPs main premises at Mappin House, Central London, and creating a new logo. Andy Roberts became Kiss Programme Director. In July 1999, The Independent reported: "In preparation for the new ad campaign, the biggest in the station's history, EMAP has spent 12 months changing the output of the station. Over 10 DJs have parted company with the station, including Steve Jackson, who won the Sony breakfast show award this year. In the words of Mr Cox [EMAP marketing director], the music on the station has been "smoothed out"." Ofcom record fine In June 2006, Kiss 100 was fined a record fee for any UK commercial radio station of £175,000 by media regulator Ofcom. Ofcom punished Kiss 100 for "numerous and serious breaches" of broadcasting codes after receiving 10 complaints from April to November 2005. They involved prank calls on the Bam Bam breakfast show where consent was not sought from the "victims" and controversial material aired when children were likely to be listening. Kiss 100 said it accepted the findings and apologised for any offence Second rebranding and Kiss network EMAP introduced a second major revamp of the Kiss brand on 6 September 2006. This included a new logo designed by oddlondon, a renewed focus on dance music, more specialist shows and a new website for all 3 Kiss stations replacing the previous website. The relaunch was implemented simultaneously with the rebranding of Kiss 100's sister dance stations, Vibe 101 and Vibe 105–108 as Kiss 101 and Kiss 105-108 respectively. Changes at Kiss 100 were introduced to