In 2004 Sunrise Radio launched the Asian Lifestyle Show at London's Olympia attracting over 40,000 people. The event was widely recognised as the largest celebration of Asian culture in Europe. The show was shortlisted for the 'Best New Consumer Show 2004' by the Association of Event Organisers. The Asian Lifestyle Show 2004-2007 was consistently sold out. Sunrise Radio has collaborated with University College London (UCL) and Imperial College to support their West End production, Rangeela. Recognition Farah Ahmed ( Bollywood Top 20) named the Best Media Personality by the Pakistani Achievement Awards 2014 Andy Gill nominated for Best Show (Breakfast Show Monday-Friday) – Asian Media Awards 2014 Sunrise Radio nominated for Radio Station of the Year – Asian Media Awards 2014 Sunrise Radio wins the NTL Commercial Radio Award for Marketing Excellence 2004 Sunrise Radio one of five shortlisted for the Media Week Awards – Media Brand of the Year 2004 - alongside Century FM, XFM, Living TV & The Independent Asian Media Awards Radio Station of the Year 2016 & 2017 Sunrise Radio scooped 'The AMA's Radio Station of the Year 2019' at the awards ceremony held in Manchester at the Hilton Manchester Deansgate in October 2019. This is the third time in four years the radio station has won this title and this year's win comes in the same day as the release of Rajar Q3 2019 which confirmed Sunrise Radio as the UK's NO1 commercial Asian radio station, a title which the radio station has retain consecutively over its 30 years of broadcasting to the UK's Asian community Sunrise Radio wins the coveted Asian Radio Station of the Year 2020 at the British Asian Media Awards. Sunrise Radio scooped 'The AMA's Radio Station of the Year 2021' for the fourth time at the ninth annual Asian Media Awards. References External links Official Website Sunrise Radio stations established in 1989 Asian mass media in the United Kingdom British Indian mass media Former pirate radio stations Pirate radio stations in the United Kingdom