the decision was made by the EAR group to make better use of the AM slot. Amber Radio was created in Norfolk and Suffolk playing 60s and 70s music, whilst Broadland 102 focused more on current and recent chart hits. The EAR group continued to be run by the original Broadland management team. In 1996, the GWR Group bid more than £25 million for the East Anglian Radio group, which later resulted in changes to the station such as networked programming and a new strapline of "Today's Better Music Mix". The original management remained in different roles with GWR and then GCap, but had all left by 2003. Mike Stewart and Russell Stuart were part of a new company, Norwich Radio Group, which narrowly failed to win a new ILR licence advertised in 2005 for Norwich. In 2007, the station reverted to the name of Radio Broadland, adopting 'More Music Variety' to reflect an emphasis on classic hits in place of chart material. Also that year, as with all of GCap's One Network, the station gained a new logo and website. An offer of £375 million for the GCap group from Global Radio, owner of Heart and LBC in London and Galaxy station, was accepted in 2008. All GCap's senior management departed on completion of the takeover. Heart re-brand In January 2009, Radio Broadland was renamed as Heart Norwich, as part of a major re-branding involving 29 stations owned by Global Radio. By this time, local programming was restricted to daily breakfast and weekday drivetime with all other output networked from London. Network restructuring On 21 June 2010, Global Radio announced plans to merge Heart Norwich with Heart Ipswich as part of plans to reduce the Heart network of stations from 33 to 16. The new station, Heart East Anglia, began broadcasting from Norwich on 3 September 2010. The former Radio Broadland studios in Norwich were closed, after nearly 35 years, in the summer of 2019, and the building was put up for sale. Broadcasting on the Heart network moved from a local to a regional basis, with Heart East Anglia emanating from studios at Milton Keynes. In April 2021, it was announced that the University of East Anglia would open a broadcast journalism course centre at the Colegate building in the autumn. It meant that the still-intact studio areas would be retained, just a few weeks before they were