known as Look of the Year. In 1995, Bündchen moved to São Paulo to launch her modelling career. She debuted at New York Fashion Week in 1996. Career 1997–2000: Career beginnings In 1997, Bündchen was rejected 42 times in London before being cast in an Alexander McQueen runway show in 1998. In 1998, Bündchen posed for Missoni, Chloé, Dolce & Gabbana, Valentino, Gianfranco Ferré, Ralph Lauren, and Versace campaigns. She appeared on the cover of Vogue Paris, her first cover of British Vogue, and i-D, which featured her on its cover, profiling "A Girl Called Gisele". Dissatisfied with Elite Model Management's work environment, Bündchen signed with IMG Models in 1999. Bündchen's first U.S Vogue cover, where Vogue announced Bündchen was "the return of the sexy model", was the first of three Vogue covers for her in 1999. In November she appeared in a group Vogue cover with Kate Moss, Amber Valletta, Christy Turlington, Iman, Lauren Hutton, Naomi Campbell, Stephanie Seymour, Claudia Schiffer, Lisa Taylor, Paulina Porizkova, Carolyn Murphy, and Patti Hansen, and appeared in a solo U.S. Vogue cover in December. Bündchen won the VH1/Vogue Model of the Year in 1999. After Bündchen appeared in five major campaigns at age 18, New York magazine editor Sally Singer deemed her an "über" model. She became the fourth model to appear on the cover of Rolling Stone magazine when she was named "The Most Beautiful Girl in the World" in 2000. In 2000, Vogues online encyclopedia of models called Bündchen the world's hottest model and called Bündchen "the Brazilian bombshell". 2000–2009: Modelling breakthrough, international success, and acting debut In 2000, Bündchen appeared on 37 international Vogue covers, including three in the American edition. In January 2000, Bündchen was featured on the covers of the U.S. and British editions of Vogue. For spring 2000 fashion week, she opened shows for Marc Jacobs, Michael Kors, Dolce & Gabbana, Christian Dior, and Valentino in New York, Milan and Paris. From 1998 to 2003, Bündchen was in 11 consecutive Dolce & Gabbana fashion campaigns. From 2006 to 2009 she became the face of Dolce & Gabbana's fragrance "The One". Bündchen retired from the runway after signing a five-year contract with Victoria's Secret. In 2000, Bündchen wore Victoria's Secret's Red Hot Fantasy Bra worth $15 million and listed in Guinness World Records as the most expensive lingerie ever created. Bündchen modelled the Sexy Splendor Fantasy Bra in