hairstyle in 1970, very similar to the hair flocking used on early "Ken" dolls produced by Mattel. Bill Pugh contacted the company he saw on a TV programme producing bottles covered with a flocked fibre. Dracon Limited, whose promotional items included a flocked car, provided the basis for the electrostatic process that would give Action Man his new look. With the introduction of the soft flock-haired head, all figures came with blue eyes unlike the painted heads and G.I. Joe Adventurers that still had brown eyes in some instances. This flocking innovation crossed back over the Atlantic and was introduced for G.I. Joe within the year. The equipment for Hasbro's G.I. Joe was assembled and tested in the UK before being crated and shipped to Hong Kong for mass production; Hong Kong was also the location of Palitoy's production. G.I. Joe's "sea adventurer" was a bearded redhead, never used in the UK market. The Action Man Sailor now dressed for the Royal Navy sported a similarly produced beard in blonde or brown only. Unlike G.I. Joe, Action Man was truly ubiquitous; he had only one face, regardless of euro-centric nationality, whereas G.I. Joe had two ethnic variants, commonly referred to as "Foreign Heads"; one European, one Japanese. Palitoy did not market the brown-skinned figure sold as African American in the pre-1970s G.I. Joe lineup. For the initial 1970–71 production run, some "soft" painted heads were treated to the flock-haired makeover by Palitoy and distributed to the public. These figures are commonly found as the blue-eyed variant, but the rare combination of flocked hair and brown eyes can also be found on an original Action Man. There are also a range of skin tones, some were paler, some were warmer in tone; all these permutations give each and every figure a personality of their own. The fact that these were hand-painted is often evidenced in the appearance of variations such as mismatched eye colouration. Given the length of time the figure was in production, it is quite possible to find heads that have been altered, but that still may appear to be "factory". The only Action Man that came with sideburns and not a full beard, was the "Georgie Best" footballer figure. The next major shift in marketing of the doll occurred with the introduction of an improved head with "Eagle Eyes" in 1976, which had been invented by George W.