an advertiser shows a product with a certain quality but knows the product has defects or is not of the same quality, they are falsely advertising the product. Producers may misrepresent where a product is manufactured, saying (for example) that it was produced in the United States when it was produced in another country. Misleading health claims The labels "diet," "low fat," "sugar-free," "healthy" and "good for you" are often associated with products which claim to improve health. Advertisers, aware of consumer desire to live healthier and longer, describe their products accordingly. Food advertising influences consumer preferences and shopping habits. Highlighting certain ingredients may mislead consumers into thinking they are buying healthy products when, in fact, they are not. Dannon's Activia yogurt was advertised as scientifically proven to boost the immune system, and was sold at a much higher price. The company was ordered to pay $45 million in damages to consumers after a lawsuit. Food companies may end up in court for using misleading tactics such as: Using a "tick panel" above a nutritional label, with a large, bold font and brighter colors Highlighting one healthy ingredient on the front of a package with a large check mark (a "tick") next to it Using words like healthy and natural, which are regarded as weasel claims: words contradicting claims which follow them Using words like helps on product labels, which may mislead consumers into thinking a product help Many US advertisements for dietary supplements include the disclaimer, "This product is not intended to diagnose, treat, cure, or prevent any disease", since products intended to diagnose, treat, cure, or prevent disease must undergo FDA testing and approval. Comparative advertising Companies use a number of advertising techniques to assert that their products are the best available. One of the most common marketing tactics is comparative advertising, where "the advertised brand is explicitly compared with one or more competing brands and the comparison is obvious to the audience." Laws about comparative advertising have changed in the United States; perhaps the most drastic change occurred with the 1946 Lanham Act, the backbone of all cases involving false advertisement. Marketing strategies have become more aggressive, however, and the provisions of the Lanham Act became outdated. USCA §1125 was passed in 2012 as an addition to the Lanham Act, clarifying issues about comparative advertising. Anyone who uses words, symbols or misleading descriptions of fact in commerce