frequencies, with its 774 kHz AM frequency being renamed Three Counties Radio, expanding to cover Hereford & Worcester. This was an "oldies" station and was a mix of local programmes and networking from Chiltern Radio Network's Supergold service. Presenters who moved from Severn Sound to Three Counties included Tony Peters & Sally Low Hurry. John Hellings was brought in as breakfast presenter. In 1992, Three Counties Radio was re-branded as Severn Sound Supergold (it also stopped being promoted in Hereford & Worcester) and was re-branded again, in 1996, by new owners GWR as Severn Sound Classic Gold. Ownership rules meant that GWR had to sell all their Classic Gold licences to UBC Media and another re-brand to Classic Gold 774 followed. Today, the heritage name "Severn" is no longer mentioned on 774 AM after it was re-branded again, in 2007, to Gold, and again on 24 March 2014 to Smooth Radio, all programming on 774 AM now comes from London. Rebrand In September 2008, it was announced that Severn Sound would become Heart Gloucestershire as part of a national re-branding exercise by owners Global Radio, which has seen twenty-nine stations renamed as Heart Radio. The new Heart Gloucestershire branding was launched at 6am on Monday 23 March 2009 with local programming broadcast from the above-the-street Bridge Studios, part of the Eastgate Shopping Centre (The Mall) in Gloucester. Local news bulletins on the station are now produced by Heart West in Bristol, following the closure of its Gloucester newsroom during the summer of 2010. Station merger On 26 February 2019, Global announced Heart Gloucestershire would be merged with three sister stations in Bristol and Somerset, Devon and Cornwall and Wiltshire. From 3 June 2019, local output will consist of a three-hour regional Drivetime show on weekdays, alongside localised news bulletins, traffic updates and advertising. Heart Gloucestershire's studios in Gloucester closed with operations moving to Bristol - the station ceased local programming on 31 May 2019. Local breakfast and weekend shows were replaced with network programming from London. Heart West began broadcasting regional programming on 3 June 2019. See also Heart (radio network) References External links Radio stations in Gloucestershire Radio stations established in 1980 Defunct radio stations in the United Kingdom Gloucestershire