sales of Pokémon electronic cards and video games. In late January 2002, after engaging in a bidding war with DIC Entertainment, 4Kids Entertainment signed a four-year, US$100 million deal with the Fox Broadcasting Company to program its Saturday morning lineup. 4Kids Entertainment was wholly responsible for the content of the block and collected all advertising revenues from it. In May 2002, 4Kids Entertainment launched a home video division called 4Kids Entertainment Home Video, and appointed FUNimation Productions as the exclusive distributor for their Yu-Gi-Oh!, Cubix, Cabbage Patch Kids and Tama and Friends properties. By 2002, 4Kids got $140 million in Pokémon revenue. 4Kids' new Saturday-Morning cartoon block on fox premiered on September 14, 2002, as "FoxBox" FoxBox rebranded to "4Kids TV" in January 2005. 2005–2010: Further expansion and financial failings On October 10, 2005, 4Kids Entertainment sold its 3% stake in The Pokémon Company for US$960,000, to the three parties owning the rights to Pokémon (Nintendo, Creatures and Game Freak). On December 23, 2005, the company announced that it will not renew the Pokémon representation agreement set to expire on December 31, 2005. And that beginning in 2006, Pokémon USA, Inc.'s in-house licensing group will handle all Pokémon licensing outside of Asia. However the company will continue to receive commissions for the next several years, on payments made under existing Pokémon license agreements whose term expires after December 31, 2005. On January 17, 2006, 4Kids and Microsoft signed a deal to license children's video games exclusively for the Xbox 360 gaming system, in an effort to put more child-oriented games on the system, whose gaming library was at the time dominated by games targeted toward the 12-and-up market. One of the first titles announced was Viva Piñata which would be developed by Rare. On June 10, 2006, 4Kids licensed the sequel series to Yu-Gi-Oh, Yu-Gi-Oh GX, for release in North America. On April 18, 2006, 4Kids launched a new subsidiary entitled 4Sight Licensing Solutions Inc., which licenses and market brands aimed at adults, teenagers and pre-teens. "We have built an impressive roster of captivating and successful children's entertainment properties," said Alfred Kahn. "Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing