known as the Blue Arrow Affair in November 1989. In April 1989, Fromstein consolidated his hold on Blue Arrow when the board removed Berry completely, appointing Fromstein as chairman. Later that year, Fromstein announced the intent to rename Blue Arrow PLC to Manpower PLC, commenting "since Manpower Inc represents over 75% of the company's revenues and profits and is the multinational brand among the company's holdings, it is appropriate to make this change." Ultimately, Manpower moved the head office from Britain back to Milwaukee. Reorganization as Manpower Inc (1990–2005) On January 31, 1990, Blue Arrow PLC announced its intent to re-incorporate in the United States as Manpower Inc. and to return its corporate headquarters to Milwaukee. This process completed in 1991 with the incorporation of Manpower Inc, a new publicly traded holding company that acquired Manpower PLC (the renamed Blue Arrow), which indirectly owned Manpower International Inc. In 1999, Fromstein retired as president, CEO, and chairman of the board and is named chairman emeritus. Jeffrey Joerres was named the new president and CEO. The company rebranded Manpower Technical as Manpower Professional. In January 2000, Manpower acquired Elan Group Ltd., a provider of IT staffing solutions based in the UK with operations in the Netherlands, Ireland, Switzerland, Germany, and Hong Kong, for $146.2 million. The company merged its IT staffing operations across Europe under the Elan brand. During 2000, Manpower launched The Empower Group, an independent operating division providing consulting services to multinational corporations in the UK, Australia, New Zealand, and the US. On July 9, 2001, Manpower closed on its acquisition of Jefferson Wells International, Inc., a provider of professional accounting and tax services in the US and Canada, for $174 million. On December 11, 2003, Manpower announced an agreement to acquire Right Management Consultants for $488 million or $18.75 per share, into which they merged Empower. Global rebrand (2006–2011) In 2006, the company announced a new global brand identity with a new logo, marketing materials, and advertising campaigns. The new brand was developed by the London office of Wolff Olins, with advertising developed by WPP's Grey Worldwide in New York and media strategy and planning by sister agency MediaCom. According to the press release, “As part of the re-branding process, Manpower has streamlined its brand architecture from over 200 brands worldwide down to only five brands that now represent its total service offering. These brands are Manpower, Manpower Professional,