held in Beijing, Moscow and Washington. 1998 - Founder member of the Slower Speeds Initiative. 1997 - Began the "20's Plenty" campaign for urban streets and rural lanes. Via the 20's Plenty for Us organisation - partially funded by the ETA an estimated 13 million people will be living on streets at 20 mph within the year. 2002 - The ETA Trust, a charity become limit by guarantee. 2008 - ETA Services Ltd, the services arm, and ETA Trust, the campaigning arm separate. ETA Services funds the ETA Trust through a proportion of its revenue. 2012 - Began the Pop-up zebra crossing campaign 2014 - Established the "Back on a Bike" campaign 2015 - Voted Britain's most ethical insurance company by the Good Shopping Guide References External links Official site Transport advocacy groups of the United Kingdom