area since due to the COVID-19 pandemic. In February 2020, Checkers & Rally's named Frances Allen, former CEO of Boston Market, as their new CEO. Advertising and promotions One of the first advertising campaigns by Checkers and Rally's from 1999 to late 2000 featured the slogan "High Performance Human Fuel". The television advertisements for the campaign were animated in an anime style, featuring a woman named Holly, in pursuit of fast food. The ads were created by Crispin Porter & Bogusky, and illustrated by Peter Chung, who was also responsible for the animation of C.O.P.S and Ring Raiders. In September 2007, ML Rogers, an advertising agency, won the advertising rights for Checkers Restaurants, and completely restructured the advertising campaign. Among the many changes is their new slogan, "little place. BIG TASTE", beginning October 2007. In 2007, the chain used a character called Rap Cat, a stuffed animal cat who performs a rap song about the chain. The ad campaign became popular after it became a viral video on YouTube. The company gave away paper bags patterned like a basketball jersey to be worn by cats, with slots to cut out for the legs and tail, and asked customers to post videos of their cat wearing it to a Rap Cat website. This received criticism from animal rights activists, though Checkers stated that the packaging was "intended only as a creative extension of our television campaign." In September 2014, they started to have a character called Mr. Bag, a talking bag who appears in the new commercials for Checkers and Rally's. In September 2016, rapper and restaurateur Rick Ross stated his plans for a partnership with Checkers and Rally's, including ownership of a few franchises. He opened his first franchise location in Miami in early 2017. Security and privacy On May 29, 2019, Checkers and Rally's disclosed a long-running data breach that affected an unknown number of customers at 103 of its Checkers and Rally's locations, with some being infected with a point-of-sale malware as early as 2015. References External links – Checkers – Rally's Companies based in Mobile, Alabama Companies based in Louisville, Kentucky Companies based in Tampa, Florida Economy of the Eastern United States Economy of the Southwestern United States Fast-food chains of the United States Restaurant chains in the United States Private equity portfolio companies Fast-food hamburger restaurants Fast-food franchises 1986 establishments in Alabama 1985 establishments in Kentucky