to diversify into this same market, purchasing smaller camps and caravan parks and marketing them under the Freshfields name. In the 1980s, many camps were shut down, as holidaymakers increasingly turned to package holidays and individually tailored breaks. The holiday camp was seen as run-of-the-mill or dated. 1983 saw the Butlins camps closed in Filey and Clacton. Through the 1990s, substantial investment was made in the remaining camps as operators attempted to concentrate their resources. They also attempted to concentrate on specific market sectors. Butlins substantially rebuilt two of its main camps with a focus on caravan accommodation and branded them under sister company Haven – Pwllheli becoming Hafan y Mor and Ayr becoming Craig Tara. The number of Pontins camps was reduced to 8 with several sold off or redeveloped for housing estates. Meanwhile, Warner's had experimented with "Adult Only" camps in the 1980s and gone on to develop hotels (usually in historic buildings) providing hotel-type comfort mixed with holiday-camp-style entertainment. The camps have attempted to improve their status by changing away from the holiday camp identity and identifying themselves as holiday centres, resorts, holiday villages, coastal villages, or holiday parks. Facilities Included in the price would be entertainments provided on site. These would include all or some of the following: Ballroom dancing Swimming pool Funfair Table tennis Snooker / eight-ball pool Cinema Bingo Most camps were by the seaside but some, like "California in England" near Wokingham, Berkshire were beside a lake and catered for a modest 300 guests. "California in England" also had the only glass-floored ballroom in the country. There were usually extensive childcare facilities such as a crèche and various clubs to keep young children occupied, enabling parents to follow their own pursuits. In addition, there were usually other facilities for which a fee was charged: bars, restaurants, amusement arcades. Catering Holidaymakers would pay a fee for their accommodation and decide whether to go full board (all meals would also be included in the price), half board (only the main meal would be included) or self-catering (no meals provided). At the larger camps, it was not impossible for up to 10,000 people to need to be catered for. These camps would have two sittings for each meal, usually an hour apart. This could mean that a camp would serve over 200,000 meals per week, all cooked on site. In a typical year in the early