none of the contracts he signed said, "Don't put a mass murderer on the can." Unlike the brightly colored Coca-Cola cans, they were decorated in drab shades of gray, with occasional red text. In addition to the primarily two-tone illustrations, the cans featured a special code that could be entered at the toll-free number "1-800-I-FEEL-OK" that led callers through a series of true-or-false prompts inspired by the Minnesota Multiphasic Personality Inventory. Cans also sported a "Coincidence" in the form of an odd OK Soda-themed urban legend set in various towns around the United States, each anecdote ending with the statement, "This is a coincidence." OK Soda's marketing team also mailed out these "Coincidences" in the form of chain letters to promote the soda, and in turn these chain letter were read on TV spots for OK Soda. Prize Can Randomly included with OK Soda selections in vending machines was an OK Soda "prize can". Similar to a can of instant soup, the top could be peeled completely off revealing the prize inside. Prizes included some form of OK Soda merchandise rolled to fit (usually a hat) and an additional two quarters to purchase another can of OK Soda. The design of the prize can was different from the others and represented a fifth design overall. It was also more cylindrical in shape, considerably lighter (without soda inside) and included a light-blue banner, the only such design to include this color. This program was similar to Coke's previous MagiCan campaign. Manifesto Excerpts from the OK Soda manifesto, written by associate creative director Peter Wegner, were printed on the cans, and were also available for a short while on OK Soda's website. Some of the sayings were: What's the point of OK? Well, what's the point of anything? OK Soda emphatically rejects anything that is not OK, and fully supports anything that is. The better you understand something, the more OK it turns out to be. OK Soda says, "Don't be fooled into thinking there has to be a reason for everything." OK Soda reveals the surprising truth about people and situations. OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK. There is no real secret to feeling OK. OK Soda may be the preferred drink of other people such as yourself. Never overestimate the remarkable abilities of "OK" brand soda.