plc, which included Ocean Sound, now renamed Ocean FM. This led to more changes, this time to the on-air sound rather than name changes. Whilst Power FM took on Capital FM's long-established, successful and highly polished sound, Ocean FM became a more music-led station, playing heavy rotation soft adult contemporary hits, with its news and information sequences reduced in length and finishing with the sentence "And that's the way it is at [time check]". In 1997 the Capital Radio Group along with the GWR Group sought Radio Authority approval to reduce the amount of local programming on its AM stations, affecting South Coast Radio. This would mean the station would be opting-out of a main service based in London. There Capital Gold was launched in place of South Coast Radio, with four hours programming locally produced, usually either at breakfast or drivetime. In 1998 Ocean FM was a key target for newly launched Wave 105, a similar-sounding commercial radio station also playing adult contemporary music. Launched by former Ocean Sound managing director David Lucas, Wave 105 would curiously base itself in Segensworth East, a few hundred metres away from Ocean FM in Segensworth West. Meanwhile, Ocean FM would be part of a network of AC stations, including Invicta FM and Fox FM. In 2000, this was re-organised to be part of the Century FM network, playing current AC music with a slogan of Number 1 for 80s, 90s and Now! Ocean in the 2000s With fiercely loyal listenership to BBC Radio Solent, direct competition from Original 106, Wave 105 and BBC Radio 2, Dream 107.2, Radio Hampshire (formerly SouthCity FM & The Saint) and a failed revival of Radio Victory (later 107.4 The Quay), Ocean was still a well-known brand and regularly featured among the better-performing local music stations. It was such a strong name that GCap Media bosses refused to re-brand the station as Century FM along usual radio network lines, and the station only broadcast special network shows. Ocean went digital in 2003, airing on DAB digital radio in South Hampshire, West Sussex and the Isle of Wight, along with sister stations Power FM and Capital Gold; competitors Wave 105, The Saint, BBC Radio Solent; and new stations Capital Disney and XFM. In May 2006, Ocean dropped the 'FM' from its previous 'Ocean FM' name to become just 'Ocean', simultaneously introducing a new set of logos and the