Impulse! Records (occasionally styled as "¡mpulse! Records" and "¡!") is an American jazz record label established by Creed Taylor in 1960. John Coltrane was among Impulse!'s earliest signings. Thanks to consistent sales and positive critiques of his recordings, the label came to be known as "the house that Trane built". History Impulse!'s parent company, ABC-Paramount Records, was established in 1955 as the recording division of the American Broadcasting Company (ABC). In the 1940s and 1950s, ABC benefitted from the U.S. government's antitrust actions against broadcasters and film studios who were forced to divest parts of their companies. In the early 1950s, ABC acquired the Blue Network of radio stations from NBC and later merged with the newly independent Paramount Theaters chain, formerly owned by Paramount Pictures. The new recording division was located at 1501 Broadway, above the Paramount Theatre in Times Square. Under the leadership of Leonard Goldenson, the former head of Paramount Pictures, the company "sought to establish itself as a cross-media force in television, theaters and sound recordings". It enjoyed early success in TV with The Mickey Mouse Club, a joint venture with Disney. To market music from the successful TV show, ABC-Paramount established the Am-Par Record Corporation and the ABC-Paramount label in early 1955, appointing Sam Clark, a Boston record distributor, as president, with Larry Newton as sales manager and Harry Levine the A&R director. The new recording company enjoyed Goldenson's full support. Sid Feller, a producer and arranger, was the first salaried employee on July 15, 1955. The label achieved early success in pop music with Paul Anka. In 1960, Am-Par established a jazz subsidiary and hired Creed Taylor, a producer and arranger who had worked with Bethlehem Records. Taylor became producer and A&R manager. He chose the name "Pulse" but then learned there was already a label with that name, so he added a prefix. In the mid-1960s, the headquarters of Impulse! were moved to 1130 Avenue of the Americas. Design Impulse!'s albums are known for their visual appeal. The black, orange, and white livery was devised by Fran Attaway (then known as Fran Scott), whom Taylor also credits with establishing the label's tradition of using cutting-edge photographers for its covers. The color scheme was chosen for its brightness and because no other label used this combination. The label's logo featured the Impulse! name in a heavy, sans-serif, lower-cased font, followed by an exclamation mark