tens of millions of microfinance clients through its certification program for microfinance institutions and its Client Protection Principles. In 2020, CFI retired the Smart Campaign brand and the implementation and technical assistance work was transferred to industry partners CERISE and SPTF so that CFI could focus on consumer protection research. Background and history 2010–present In 2009 and 2010, Accion helped to start microfinance institutions in underserved areas of Inner Mongolia, Cameroon, and Brazil. In December 2009, Accion inaugurated Accion Microfinance China (AMC) in Chifeng Prefecture, Inner Mongolia; this microfinance institution represented the first wholly owned foreign microcredit company (MCC), and only the second wholly foreign-owned MCC in the country. Since then, Accion transitioned ownership of AMC to Grassland Finance Ltd., a Hong Kong holding company incorporated in 2011 with a focus on founding or investing in financial services institutions in China that provide loans and other financial services to China's vast number of medium, small, and micro enterprises (MSMEs). Today, Grassland has grown to more than 15 branches across six provinces. In April 2012, Accion launched its seed-stage investment initiative, Accion Venture Lab. Venture Lab invests capital in, and provides support to, innovative fintech start-ups that increase access to, improve the quality of, or reduce the cost of financial services for the underserved at scale. Since launching, Accion Venture Lab has deployed over $12 million across more than 30 start-ups that work in over 20 countries worldwide. Accion expanded its work to yet another country in April 2015 when it partnered with Myanmar's DAWN, a microfinance institution originally launched in 2002 as a program of Save the Children. After decades of isolation beginning in the 1960s, Myanmar rejoined the world economy with a need for affordable services. Accion has helped DAWN integrate new technologies, triple its loan portfolio, and expand to more branches. In November 2016, Accion announced an updated organizational strategy reflecting Accion's increasing focus on the potential for financial technology, or "fintech," to reach the world's three billion financially underserved people. See details on Accion's strategy below. In March 2017, Accion announced the launch of a global fintech fund for the underserved: the Accion Frontier Inclusion Fund, managed by Quona Capital. The fund aims to help the world's three billion financially underserved people by catalyzing fintech innovations that can radically improve the quality and availability of financial services for the underserved. At its launch, the fund represented over