(near Derby station) where they would be connected to an express to St Pancras in London and the company's warehouse at the Granary. The company, whose name is now principally associated with stoneware, initially produced bottles and jars, before specialising in kitchenware and, eventually, in tableware, for which it is best known today. In order to increase capacity the nearby Langley Mill Pottery was acquired in October 1959. During the 1950s and 1960s a number of designers worked for Denby, including Gill Pemberton who designed the renowned and admired Denby Chevron, and Arabesque amongst others. In 1987 the company was taken over by the Coloroll Group. After Coloroll went into receivership in 1990, Denby was subject to a management buyout, and was floated in 1994. In the early twenty-first century Denby expanded its use of materials to include glass (wine glasses, tumblers and bowls) and metal (cutlery and cooking utensils). It also introduced fine dining ranges in porcelain and bone china. The company was subject to a £30 million management buyout in 2009, after suffering a decline in sales. The company had £72 million of debt written off at the time of the buyout. In 2010 Denby acquired Burleigh Pottery in Stoke-on-Trent. Shortly afterwards in 2012, the Denby Group acquired Poole Pottery. In February 2014, the company was put up for sale by its owner Hilco Capital following expressions of interest from other companies. Hilco cancelled the sale in January 2015 due to improvements in the company's growth. As of 2021, one of the Board members of Denby Holdings Ltd was from Valco Capital Partners LP. In 2019, Denby launched the Conscious Choice campaign which focused on the versatile, sustainable and functional nature of Denby's stoneware products and aimed to inspire customers to try and live more sustainably by reusing their pottery around the home. In a departure from its tradition of stoneware production, in 2021 Denby launched a Porcelain collection. The venture into a new material saw Denby repurpose part of its existing factory, with additional staff taken on to produce the new lines. 4 ranges - Classic White, Arc (textured) White, Arc Blue and Modern Deco (a patterned range) make up the Porcelain collection, and use the same ceramics and glaze techniques practised for over 200 years at Denby. In 2021 the television programme Inside the Factory visited the Denby factory to follow the journey of a Halo