Free Radio Coventry & Warwickshire is an Independent Local Radio station based in Birmingham, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to Coventry and Warwickshire. As of December 2022, the station has a weekly audience of 115,000 listeners according to RAJAR. History The station began broadcasting as Mercia Sound at 0700 BST on 23 May 1980, with an opening announcement by Programme Director Ian Rufus, followed by breakfast presenter Gordon Astley and a news bulletin read by Mike Henfield. In 1987, the station moved FM frequencies, along with most ILR stations at the time to 97.0 FM. Shortly after this a new transmitter on 102.9 FM was created to serve South Warwickshire. In 1989, along with BRMB in Birmingham, the AM frequency was split from the FM transmissions to create a new radio station called Xtra AM which played music from the 1960s and 1970s. In 1993, the station's owners, Midlands Radio, sold the station to Capital Radio who, shortly afterwards sold it to GWR Group, who re-branded it in-line with their "Today's Best Mix" slogan from 1994 onwards. During this period numerous presenters from other GWR stations joined Mercia, including Craig Strong (Trent FM, Ram FM, Leicester Sound), Tim Gough (Trent FM), Adrian Eyre (Trent FM, Ram FM), Rachael Hopper (Ram FM) and Sean Goldsmith (Trent FM). From 2002 onwards, the slogan was "Playing the best mix of the 80's, 90's and today". In 2007, it reverted to the old slogan of "Today's Best Mix". On 8 August 2008, it was confirmed that due to competition 'conflict of interests' in the West Midlands (and in other areas), Mercia would be sold by Global Radio, along with other West Midlands owned GCap/Global stations BRMB, Wyvern FM, Heart 106 and Beacon Radio. In July 2009, the station was sold officially to a company, backed by Lloyds Development Capital and Phil Riley, called Orion Media. At this time, seven hours of local programming were broadcast each weekday with four hours on weekend afternoons and a regional daytime programme on weekdays. On 8 July 2011, Orion Media announced plans to close Mercia's studios at Hertford Place in Coventry and co-locate the station to the company's headquarters in Birmingham – the move took place two months later and the Hertford Place studios were transferred to community radio station Radio Plus. On 9 January 2012, Orion Media