opposed chain businesses opening in Ocean Beach, and only a few exist there. In the 1970s, community protests led a chain of donut stores to drop its plans to open a store in O.B. In 2000 an Exxon station abandoned its attempt to open a gas station there. In 2001, an organized grassroots effort attempted unsuccessfully to block Starbucks from opening a coffee shop in Ocean Beach. In 2019, a similar grassroots effort was unsuccessful in stopping Target from moving in on Newport Avenue. Ocean Beach is the site of a historic single-screen movie house; The Strand Theatre, which opened in November 1925. In the late 1970s, the Strand survived with midnight showings of The Rocky Horror Picture Show on Friday and Saturday nights. By the early 1980s it was running pornographic films. Community reaction forced it to change back to regular films. It closed in the 1990s and was converted into a clothing store after several failed attempts to preserve it as a theater. The theater was designated a historic building by the San Diego Historical Resources Board in December 2002. Community Residents of Ocean Beach often refer to themselves as "OBceans" or "OBecians," which is pronounced "oh-BEE-shun" (although the proper spelling is a matter of dispute). Ocean Beach has two schools: Ocean Beach Elementary (a K-4 public school) and Warren-Walker (a K-8 private school). The community also features multiple churches, a public library, a U.S. post office, and a vegetarian food co-op. Recreational facilities include the Ocean Beach Recreation Center, Dusty Rhodes Park, and the Robb Field athletic fields and skate park. Local organizations include the Ocean Beach Town Council, the Ocean Beach Mainstreet Association, a Kiwanis club, and the Ocean Beach Historical Society. The Ocean Beach Planning Board advises the city regarding growth and development. Local events include the Ocean Beach Street Fair and Chili Cookoff in late June, a jazz festival at the foot of Newport in late September, the Ocean Beach Christmas Parade in early December, the Ocean Beach Kite Festival on the third Saturday of May, and the Ocean Beach Canine Carnival on the third Saturday in October. On Wednesday afternoons two blocks of Newport Avenue are closed for a farmers' market. The , built in 1966, is the longest concrete pier in the world and the second longest ocean pier in California. The pier supports a restaurant and bait shop (Ocean Beach Pier