deals, making prominent appearances of tech products in the film including a Blu-ray player, Vaio laptop, Cyber-shot camera, Walkman NW-HD5 digital music player, and a Sony Ericsson K800i handset. Release Casino Royale premiered at the Odeon Leicester Square, the Odeon West End and the Empire simultaneously in London on 14 November 2006. It marked the 60th Royal Film Performance and benefited the Cinema & Television Benevolent Fund (CTBF), whose patron, Queen Elizabeth II, was in attendance with the Duke of Edinburgh. Along with the cast and crew, numerous celebrities and 5,000 paying guests were also in attendance with half the proceeds benefiting the CTBF. Only two days following the premiere, unlicensed copies appeared for sale in London. "The rapid appearance of this film on the streets shows the sophistication and organisation behind film piracy in the UK," said Kieron Sharp, from the Federation Against Copyright Theft. Infringing copies of the DVD were selling for less than £1.57. Craig himself was offered such a DVD while walking anonymously through the streets of Beijing wearing a hat and glasses to avoid being identified. In January 2007, Casino Royale became the first Bond film ever to be shown in mainland Chinese cinemas. The Chinese version was edited before release, with the reference to the Cold War re-dubbed and new dialogue added during the poker scene explaining the process of Texas hold 'em, as the game is less familiar in China (this addition is reminiscent of dialogue that was added to the 1954 American TV adaptation to explain the rules of baccarat, the game featured in the original book). Casino Royale has earned approximately $11.7 million in China since its opening on 30 January on 468 screens, including a record opening weekend collection for a non-Chinese film, with $1.5 million. After critics dubbed Die Another Day "Buy Another Day" because of around 20 product placement deals, Eon limited their promotions for Casino Royale. Partners included Ford, Heineken (which Eva Green starred in adverts for), Smirnoff, Omega SA, Virgin Atlantic and Sony Ericsson. Home media Casino Royale was simultaneously released on DVD, UMD and Blu-ray on 16 March 2007. In the UK, Casino Royale was released on 16 March 2007 on DVD and Blu-ray Disc. The DVD and Blu-ray Disc releases broke sales records: the Region 1 Blu-ray Disc edition became the highest selling high-definition title to date, selling more than 100,000 copies since its