available budgets grew materially. Offices in London and other European locations were opened. Bernbach was appointed Chairman and Chief Executive Officer in 1968 when the agency was publicly listed; he became Chairman of the Executive Committee in 1976. The impact of Doyle Dane Bernbach's creativity on advertising around the world, and the history of management crises that led to merger in 1986, are detailed in the book Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising. Written by journalist Doris Willens, who was DDB's Director of Public Relations for 18 years, the book is based on oral histories and interviews with the three founders, the line of the agency's presidents, and key creative and account people. By 1986, four years after Bernbach's death, the agency group had worldwide billings of USD $1.67B, 54 offices in 19 countries, and 3,400 employees, but showed profits declining 30% on the prior year. Needham Harper & Steers Needham Harper Worldwide started in Chicago in 1925 as Maurice H. Needham Co. with two clients and billings totalling $270,000. By 1934, it was named Needham, Louis and Brorby, Inc., with billings of US$1 million, had signed the Kraft Foods account and had opened a Hollywood office to service its clients' network radio program production needs. In 1951, the agency opened a New York office to concentrate on the rapidly expanding television industry. That office merged with Doherty, Clifford, Steers and Shenfield in 1965 and changed its name to Needham, Harper & Steers. The Chicago office grew with accounts such as the Morton Company, Household Finance Corporation, General Mills and Frigidaire. The firm won the Oklahoma gasoline account (later Esso, then ExxonMobil) after research indicated that American drivers wanted both power and play, and copywriter Sandy Sulcer, working with psychologist Ernest Dichter, chose the tiger to symbolize that desire, which led to the campaign Put a Tiger in Your Tank. In 1966, the agency opened a Los Angeles office to handle the Continental Airlines business. An office was opened in Washington D.C. in 1971 initially to service some local McDonald's business. Soon, this agency was winning government and media business and an "Issues and Images" division was opened to service corporate public relations. This business would eventually become Biederman & Company. The agency worked on public service campaigns called Buckle Up for Safety as well as a traffic safety campaign entitled Watch Out For The Other