8 and again two weeks later on May 22 after its Game 6 5–1 win over the San Jose Sharks to win the Western Conference Championship and advance to the finals. After the Blues defeated the Boston Bruins in the Stanley Cup Finals, on June 12, Y98 played "Gloria" again for 24 hours. The bands Phish and Vampire Weekend, who were both holding concerts in St. Louis on the night of Game 7, performed covers of "Gloria" when they learned the Blues had won the Cup. Branigan's legacy manager and representative Kathy Golik has embraced the trend, with Branigan's verified Twitter page frequently posting support for the Blues, especially during their 2019 playoff run. Branigan's official website also got updated with a new splash page which expressed support for the Blues and proclaimed Branigan as the "Original Play Gloria". Golik stayed in St. Louis and attended every game and watch party during the Blues' 2019 Stanley Cup run as Branigan's representative among the Blues fanbase while discussing the trend with media outlets. When fans of the Boston Bruins, the Blues' opponent in the 2019 Stanley Cup Finals, started re-purposing the "Play Gloria" meme it earned a rebuke from Branigan's Twitter page which went viral. Custom-made Blues jerseys with Branigan's name and the number 82 surged in popularity during the 2019 Stanley Cup playoffs, with one being displayed on Branigan's Twitter page, along with other Blues merchandise sent by fans. "Gloria" reappeared on the iTunes singles chart thanks to the trend, going to number 3 after the Blues won the Stanley Cup. "Gloria" would also re-enter the Billboard charts in the wake of the Blues' championship, landing at No. 46 on the Billboard Digital Song Sales chart for the week of June 22, 2019. Golik noted that streams of "Gloria" have surged across all platforms and this has had a "trickle down" effect to the rest of Branigan's catalog, with her other hit songs such as "Self Control", "Solitaire" and "How Am I Supposed to Live Without You" seeing significant upticks in streams and downloads during the 2019 Stanley Cup Playoffs. The song's resurgence in popularity has led to Branigan's management getting numerous requests for live performances and public appearances, leading them to release a statement reminding the public that Branigan is deceased, as well as adding a note about this to her social media accounts. Forbes described "Gloria" as an