the company would be mostly known for. In 1987, Bobby Kotick (now President and CEO of Activision Blizzard) tried to acquire Commodore International. When Kotick was unsuccessful he instead purchased a controlling stake in LCI, thus also becoming LCI's CEO and chairman in June 1990. Kotick later traded out of his stake in LCI and bought a 25% stake in Activision in December 1990. In March 1991, Kotick became CEO at Activision. The company did $6 million in sales in 1989 and employed 14 people by 1990. On March 12, 1991, LCI appointed Alfred Kahn as its chairman and CEO. In 1992, two subsidiaries were established by the company: The Summit Media Group, Inc. and 4Kids Productions. The company changed its name from Leisure Concepts Inc. to 4Kids Entertainment Inc. on November 16, 1995. Although the company changed its name, "Leisure Concepts" still operated as a separate subsidiary of the company, meaning the company may have decided to use the "Leisure Concepts" name for branding purposes. By 1999, 4Kids Entertainment employed 50 people. 2000–2005: The new millennium The new century found 4Kids Entertainment Inc., switching from the NASDAQ market and joining the New York Stock Exchange on September 20, 2000. The firm's new ticker symbol was KDE and the company was riding high during the continuing success of "Pokemon" when it earned Fortune's top slot on its 100 Fastest Growing Companies for 2000. The company was also listed on the Frankfurt Exchange earlier in the year. On April 5, 2000, 4Kids and Mattel signed a licensing agreement to create Hot Wheels die-cast cars and racing sets featuring the PACE Motor Sports line of monster trucks. The license included rights to the monster truck Grave Digger, and a new line of World Championship Wrestling vehicles designed after their star wrestlers such as Goldberg, Sting and Bret Hart. The PACE Motor Sports and World Championship Wrestling line of Hot Wheels vehicles have been available nationally at mass-market retailers beginning in the summer of that year. In 2001, 4Kids Entertainment obtained the merchandising and television rights to the series Yu-Gi-Oh! Duel Monsters from Nihon Ad Systems, producing an English-language version which aired in North America on Kids' WB from September 29, 2001, to June 10, 2006. In October 2001, 4Kids Entertainment acquired a 3% stake in The Pokémon Company, in a move to benefit indirectly from Pokémon's success in Asia, and from worldwide