be paid for these aspects as well as a flat fee. And although the advertiser receives rights free of writer royalty, sometimes the writer will try to retain performance rights. In most cases the writer retains no rights whatsoever. In other cases, advertisers purchase jingles in package deals from producers specializing in jingles. The writers working for these producers receive a salary and do not retain rights. The rights belong to the producer, who may sell them to an advertiser. See also Radio sweeper Teaser trailer References Song forms