Please wake up every morning knowing that things are going to be OK. Composition and taste OK Soda had a more "citric" taste than traditional colas, almost like a fruit punch version of Coke's Fresca. It has been described as "slightly spicy" and likened to a combination of orange soda and flat Coca-Cola. It has also been compared to what is known as "suicide", "swampwater" or "graveyard", the resulting mixture of multiple soft drink flavors available at a convenience store or gas station's soft drink dispenser. Ingredients Carbonated water, high fructose corn syrup and/or sucrose, citric acid, caramel color, potassium benzoate (to protect taste), phosphoric acid, acacia, natural flavors, potassium citrate, caffeine, dipotassium phosphate, glycerol ester of wood rosin, brominated vegetable oil, Red 40 Legacy After its production ceased, OK Soda enjoyed a cult following on the internet, including the use of a newsgroup at alt.fan.ok-soda, which was fairly active for several years. Fans would reminisce about the offbeat advertising materials, sell merchandise and intact cans, and trade recipes for home-brewed OK Soda facsimiles. While OK Soda appears on retrospective lists of failed soft drinks and fluke ad campaigns, Analyst Thomas Flight posits that OK Soda may have been "ahead of its time" in its attempts at "brand disillusionment” through its subversion of traditional marketing. Meanwhile OK Soda's original merchandise, cans and advertising material can still be found readily on eBay with asking prices sometimes in hundreds of U.S. dollars. See also Arch Deluxe Crystal Pepsi List of defunct consumer brands Pepsi One References External links "Will Teens Buy It? Coke's new OK soda uses irony and understatement to woo a skeptical market" — A critical business perspective from Time Magazine on OK Soda as a case study for marketing to Generation X (May 30, 1994) OK Marketing — A retrospective of the OK marketing campaign by suck.com (February 14, 1996) The OK Soda Page — an unofficial site with comprehensive information (from web archives) Austin TX 10th Anniversary OK Soda Page observations from a test market. OK Soda Letter A letter from Coca-Cola explaining the end of OK Soda Coca-Cola brands Products introduced in 1993 Products and services discontinued in 1995 Discontinued soft drinks Generation X