also been suggested that the term is derived from the name of the town of Chatham, in Kent, but the Oxford English Dictionary thinks this is "probably a later rationalization". Stereotype Besides referring to loutish (ill-mannered) behaviour, violence, and particular speech patterns (all of which are stereotypes), the chav stereotype includes wearing branded designer sportswear, which may be accompanied by some form of flashy gold jewellery otherwise termed as "bling". They have been described as adopting "black culture". In a case where a teenage woman was barred from her own home under the terms of an anti-social behaviour order in 2005, some British national newspapers branded her "the real-life Vicky Pollard" with the Daily Star running headlines reading, "Good riddance to chav scum: real life Vicky Pollard evicted", both referring to a BBC comedy character (see In the media below). A 2006 survey by YouGov suggested 70% of TV industry professionals believed that Vicky Pollard was an accurate reflection of white working-class youth. Response to the stereotype has ranged from amusement to criticism, with some saying that it is a new manifestation of classism. The Guardian in 2011 identified issues stemming from the use of the terms "hoodies" and "chav" within the mass media, which had led to age discrimination as a result of mass media-created stereotypes. Commercial effect In 2005 the fashion house Burberry, whilst deriding chavs, claimed that the widespread fashion in the UK of chavs wearing its branded style (Burberry check) was due to the widespread availability of cheaper counterfeit versions. The large supermarket chain Asda has attempted to trademark the word "chav" for a line of confectionery. A spokeswoman said, "With slogans from characters in shows such as Little Britain and The Catherine Tate Show providing us with more and more contemporary slang, our "Whatever" sweets – now nicknamed chav hearts – have become very popular with kids and grown-ups alike. We thought we needed to give them some respect and have decided to trademark our sweets." Criticism of the stereotype A BBC TV documentary suggested that chav culture is an evolution of previous working-class youth subcultures associated with particular commercial clothing styles, such as mods, skinheads, and casuals. In a February 2005 article in The Times, Julie Burchill argued that use of the word is a form of "social racism", and that such "sneering" reveals more about the shortcomings of the "chav-haters" than those of