a mixture of older and recent pop music to make their commercials memorable. In 1998, there were 153 jingles in a sample of 1,279 national commercials; by 2011, the number of jingles had dropped to eight jingles out of 306 commercials. Long running jingles One of the longest running jingles is for McCormick Foods' Aeroplane Jelly. Composed in Australia before 1943, the jingle has been used in advertising well into the 21st century. During the '40s, it made itself famous, or infamous, as it was played more than 100 times a day on some stations. Another long-running jingle is "Like a Good Neighbor, State Farm is There", which was composed by Barry Manilow and has been used in one form or another in commercials for State Farm Insurance since 1971. The 6-note ABS-CBN jingle, used from 1967 to September 23, 1972 and since its reopening in September 14, 1986, serves as the network's jingle as it is used on various IDs, such as Christmas and Summer station IDs. Alternative jingles Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown, used primarily for branding reasons. Television station idents have also introduced their own audio jingles to strengthen their brand identities, for example the melodic motifs of Channel 4's Fourscore or BBC One's 'Circle' idents. Radio jingles Most often the term "radio jingles" can be used to collectively describe all elements of radio station branding or identification. Accurately the term in the context of radio used to describe only those station branding elements which are musical, or sung. Sung jingles are the most common form of radio station branding otherwise known as imaging. A radio jingle therefore is created in a studio by session singers and includes a musical representation of the radio station name and frequency. Radio stations will sub contract to specialist radio jingle producers who will create the musical sound and melody, along with the recording the session singers. The elements, termed a donut, will then be dispatched to the radio station in various time variations to be edited by local radio producers before being broadcast in between songs, or into and out of commercial breaks. Alternatively, jingles can be made in-house by production staff. Copyright When commissioned to write jingles, writers will sometimes create all aspects of the jingle: music, lyrics, performance and recording. In this case, the writer may