usually considered a critique on capitalist imperialism; and the film 12! Big Names!, 1973 (for the poster see ) in which the assembled audience, having been enticed into the cinema with the promise of 12 big names, including Warhol and Yoko Ono, watched a film made entirely of 12 names—Warhol, Ono etc.—filling the screen, one after the other, for a duration of five minutes each. Professional employments Maciunas held several prestigious professional positions as an architect and graphic designer in firms including Skidmore, Owings & Merrill, Air Force Exchanges (Europe), Jack Marshad Inc., Olin Mathieson Chemical Corporation, and Knoll (company) Associates. As an architect he developed an innovative modular prototype useful in the construction of prefabricated buildings while working at Olin Mathieson's division of Aluminum Product Development and Design. He filed a patent (#2,970,676) for the invention of a structural framework for prefabricated buildings using aluminum beams and columns on January 27, 1958. Maciunas was awarded a patent (#4,545,159) for a modular building system on February 7, 1961. He used this invention towards designing a modular prefabricated mass-housing system known as Fluxhouse. Developed as an improved design to Soviet Block Housing (or Khrushchyovka), Fluxhouse was conceived in consideration to efficiency of materials, transportation, and labor to produce a cost and time effective mass-produced housing system. As an efficient modular system intended for factory production, this eco-friendly and sustainable design can be adapted to construct a single family home, a mid-rise building, or a neighborhood community with the multiplication or subtraction of units. Maciunas conceived this design as a dwelling which combines the low-cost advantages of standardization with the freedom of customization. SoHo and the Fluxhouse Co-Operative As an urban planner, Maciunas is credited as the "Father of SoHo" for developing dilapidated loft buildings and gentrifying this New York neighborhood with artists cooperatives known as the Fluxhouse Cooperatives during the late sixties. Maciunas converted buildings into live-work spaces for and envisioned the Fluxhouse Cooperatives as collective living environments composed of artists working in many mediums. With financial support from the J.M. Kaplan Foundation and the National Endowment for the Arts, Maciunas began buying several loft buildings from closing manufacturing companies in 1966. The renovation and occupancies violated the M-I zoning laws that designated SoHo as a non-residential area. The zoning laws were in place to construct the Lower Manhattan Expressway, a vast highway conceived by Robert Moses which would have obliterated