BET Her (formerly Centric) is an American basic cable television network owned by Paramount Media Networks. The network is a spin-off of BET with a focus on general entertainment targeting African-American women. The channel originally launched in 1996 as BET on Jazz, a spin-off from BET with a focus on jazz music programming targeting African Americans. In 2006, the network was re-positioned as BET J, which carried a broader array of music programming of interest to the demographic (accompanying its sister soul and hip-hop-oriented digital networks). In 2009, the network relaunched as Centric, with a focus on lifestyle and music programming targeting an upscale African-American audience. In 2014, the network re-positioned its programming to target African-American women, and in 2017, re-branded under its current name. As of February 2015, approximately 51,829,000 American households (44.5% of households with television) received the network. History The channel launched on January 15, 1996, as BET on Jazz, as a spin-off channel to BET. In 2002, it was renamed BET Jazz. On March 1, 2006, the network was re-branded as BET J and the focus shifted from a pure jazz channel to a more general interest service. While jazz music still remained the stated primary focus, programming expanded to include a block of Caribbean-oriented programs as well as some R&B, neo soul, reggaetón and alternative hip hop. To a lesser extent, BET J also focused on go-go, electronica and alternative rock. Programs included My Two Cents with Keith Boykin, Bryonn Bain, Crystal McCarey Anthony and Staceyann Chin, The Best Shorts hosted by Abiola Abrams, Living the Life of Marley about Ky-Mani Marley, My Model is Better Than Your Model with Eva Pigford and The Turn On hosted by Charlotte Burley. On April 24, 2009, network officials announced it would rebrand BET J as Centric, a new general entertainment network with lifestyle and music programming targeting "upscale" African-American adults. The new channel was considered to be a competitor to TV One, a similar network owned by radio broadcaster Radio One (now Urban One). Centric's initial lineup primarily featured programming sourced from other MTV networks and programming that had been previously announced for BET J. The network planned to launch more original programs in 2010, such as the reality series Keeping Up With The Joneses and Model City. The channel also picked up reruns of the music series Soul Train, and revived the Soul Train Music Awards.