ManpowerGroup (formerly known as Manpower Inc.) is a Fortune 500 American multinational corporation headquartered in Milwaukee, Wisconsin. Founded in 1948 by Elmer Winter and Aaron Scheinfeld, ManpowerGroup is the third-largest staffing firm in the world behind Swiss firm Adecco and Dutch firm Randstad. The company provides administrative & support services, professional services, and business services through its four primary brands: Manpower (contingent staffing & permanent recruitment), Experis (professional resourcing and project-based solutions), Right Management (career management, workforce consulting, and training & development), and ManpowerGroup Solutions (managed services and outsourcing). History Founding and expansion (1948–1961) Elmer Winter and his law partner Aaron Scheinfeld co-founded Manpower in 1948. The pair was inspired when they found themselves looking for secretarial help to file a brief on a tight deadline with the Wisconsin Supreme Court. They raised $7,000 and opened their first storefront in Milwaukee with the name Manpower suggested by a friend. In his book “A History of Manpower, Inc.® 1948–1976”, James D. Scheinfeld indicates that the idea for the company was, in fact, Aaron Scheinfeld's when at the close of World War II, he worked with a company on contracts to mothball military equipment and envisioned a temporary help service. By this account, in 1948, Scheinfeld conceived of Manpower, arrived at the name and early logo over lunch with friend and advertiser Marvin Frank, and invited Winter to invest as a minority stockholder and co-founder. The two incorporated the company in Delaware, and in June 1948, opened offices in downtown Milwaukee and Chicago. By 1952, Manpower had expanded in the US to Minneapolis, Cleveland, Cincinnati, New York, Pittsburgh, and Boston; in 1954, the company offered its first franchise; in 1956, the company went international with offices in Montreal, Toronto, and the UK; and in 1957, Manpower established operations in France. The White Glove Girl and public offering (1961–1975) The growing temporary employment category has been said to be a new category of work intentionally exempt from union protections. “To avoid union opposition, they developed a clever strategy, casting temp work as “women's work,” and advertising thousands of images of young, white, middle-class women doing a variety of short-term office jobs.” In 1961, Manpower spent $1 million to place advertisements in Sunday papers across the country featuring their “White Glove Girls”. Winter described the company's strategy: "We chose white gloves as a symbol … because they seem to represent everything that is feminine,