April 2022, Abbott told Broadcasting & Cable that the quick transition to GAC Family did not give them enough time to promote the channel to advertisers—many of whom had already made their advertising commitments for the fourth quarter—leaving it unable to fully capitalize from the Christmas holiday season in 2021. However, Abbott felt that the market would be "pretty strong" in 2022, and believed that the network was "certainly selling family-friendly content and quality original movies with talent that people love and resonate with viewers". He also revealed plans for new digital platforms, including a free ad-supported streaming service known as "Great American Adventure", and a "fan portal" that would allow users to interact with GAC talent. In July 2022, GAC Media—which concurrently changed its trade name to Great American Media—announced that GAC Family would be slightly rebranded as Great American Family on August 20, 2022. Programming Great American Family is positioned as a family-oriented channel with original series and movies emphasizing "relationships and the emotional connections related to holidays, seasons and occasions", and programming reflecting "American culture, lifestyle and heritage". Abbott stated that the network planned to feature "soft faith" and secular programming, describing the market for faith-based programming as being "grossly underserved". The network acquired season 2 of When Hope Calls, a spin-off of Hallmark Channel's When Calls the Heart that originally aired on the network's streaming service Hallmark Movies Now. In February 2022, it acquired reruns of the Full House sequel series Fuller House, which was originally produced for Netflix. Following the cancellation of Hallmark Channel's annual Kitten Bowl special (a feline-centric parallel to Animal Planet's annual Puppy Bowl special, which airs on the day of the Super Bowl), the network announced that it would present a similar event known as the Great American Rescue Bowl in 2023, with host Beth Stern moving over to the new program. Under its previous ownership, original programming included series such as Kimberly's Simply Southern, a cooking show featuring Kimberly Schlapman (member of the country music group Little Big Town), Farm Kings, a reality show chronicling the King family of Freedom Farms; and Celebrity Motorhomes. It also featured reruns of shows from former Scripps Networks Interactive sister networks that suited the network's format. From 2011 through 2013, GAC broadcast the National Finals Rodeo. Content standards In an November 2022 interview with The Wall Street Journal, chief creative officer Candace Cameron Bure