The goals of these policies are to support fair trade and competition and to reduce deceptive and false practices in advertising. A number of countries have agreements with the International Consumer Protection and Enforcement Network (ICPEN). New Zealand The Fair Trading Act 1986 aims to promote fair competition and trading in New Zealand. The act prohibits certain conduct in trade, provides for the disclosure of information available to the consumer relating to the supply of goods and services, and regulates product safety. Although it does not require businesses to provide all information to consumers in every circumstance, businesses are obliged to ensure that the information they provide is accurate and important information is not withheld from consumers. A number of sales practices intended to mislead consumers are illegal under the Fair Trading Act. The act also applies to certain activities whether or not the parties are "in trade," such as employment advertising, pyramid selling, and supplying products covered by product-safety and consumer-information standards. Consumers and businesses can rely on and take legal action under the act. Consumers may contact the trader and assert rights stated in the act. If the issues are not resolved, the consumer (or anyone else) can take legal action under the act. The Commerce Commission is also empowered to take enforcement action when allegations are sufficiently serious to meet its criteria. There are also four consumer-information standards: Country of Origin (Clothing and Footwear) Labeling Regulations 1992 Fiber Content Labeling Regulations 2000 Used Motor Vehicles Regulations 2008 Water Efficiency Regulations 2010 India The voluntary Advertising Standards Council of India (ASCI) was established in 1985 to evaluate the truth and fairness of advertisements. The ASCI also aims to ensure that ads are respectful to widely-accepted public decency principles. It has a number of codes, including the Press Council Act of 1978, the News Broadcasters Association's Code of Conduct, the Young Persons Act of 1956, the Consumer Protection Act of 1986, the Drugs and Cosmetics Act of 1940, and the Food Safety and Standards Act of 2006. Surrogate advertising a major misleading advertising tactic in India. Many companies use this idea to advertise Betting, Gambling, online fantacy gaming and casino apps. References Further reading Freidman, D.A. (2009). Explaining "Bait-and-Switch" Regulation, 4 Wm. & Mary Bus. L. Rev. 575 International Chamber of Commerce, Consolidated ICC Code of Advertising and Marketing Communication Practice, 2011. Schwarz, N.(2010). Feelings as information theory. University