weighed 258 pounds. Atkins supporters countered that there was no reason to suppose that his heart problem (cardiomyopathy) was diet-related, and that the PCRM had received the coroner's report in violation of federal law. Action against fast food The organization's nutrition director in 2004, Amy Lanou criticized the U.S. Department of Agriculture for promoting high-fat, high-calorie products, such as certain brands of cookies and fast-food products. Susan M. Levin, the PCRM's director of nutrition education, sent a letter in March 2009 to the minor league baseball team, the West Michigan Whitecaps, to object to a four-pound, 4,800-calorie hamburger on the team's concession-stand menu, and to ask that the team put a label on the burger indicating that it was a "dietary disaster". The PCRM has also spoken out against the Las Vegas restaurant Heart Attack Grill. Its menu offers hamburgers containing more than 9,000 calories; a diner has been hospitalized, and the unofficial spokesman died of a heart attack. The Physicians Committee advertising campaign "I was lovin' it", a spoof of the McDonald's advertising slogan "I'm lovin' it", was used in a September 2010 advertising campaign encouraging consumers to adopt a vegetarian diet to avoid the health risks associated with the high levels of dietary fat, cholesterol, and sodium in McDonald's food. The campaign launched in the Washington, D.C., area showed a grieving woman in a morgue, as the camera circled around a middle-aged man draped in a white sheet and clutching a partially-eaten hamburger. The group highlighted the high levels of fat and sodium in products such as the "Double quarter pounder with cheese extra value meal", which at the time contained 61 grams of fat and 1,650 milligrams of sodium. The group chose Washington, D.C., as the first city for the campaign because it had the second-highest rate of deaths associated with heart disease. McDonald's called the ad "outrageous, misleading and unfair", and encouraged customers "to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them." The National Restaurant Association called such ads misleading, saying that they unnecessarily focus on a single item to "distort the reality that the nation's restaurants are serving an increasing array of healthful menu choices." Reception Relationship with animal rights groups PCRM has had a long standing relationship with People for the Ethical Treatment of Animals (PETA), including receiving $1.3M from PETA. Barnard and PETA's