No. 1 single, "Young Love" (1957) and, to Warner Bros.' chagrin, reporters were primarily asking about the hit record, rather than Hunter's latest Warner movie. In 1958, the studio signed Hunter as its first artist to its newly formed record division, although his subsequent recordings for the label failed to duplicate his success with Dot. Warner Bros. agreed to buy Imperial Records in 1956 and, although the deal fell apart, it marked the breaking of a psychological barrier: "If the company was willing to buy another label, why not start its own?" To establish the label, the company hired former Columbia Records president James B. Conkling; its founding directors of A&R were Harris Ashburn, George Avakian, and Bob Prince. Conkling was an able administrator with extensive experience in the industry—he had been instrumental in launching the LP format at Columbia and had played a key role in establishing the National Academy of Recording Arts and Sciences the previous year. However, Conkling had decidedly middle-of-the-road musical tastes (he was married to Donna King of vocal trio the King Sisters), and was thus rather out of step with emerging trends in the industry, especially the fast-growing market for rock'n'roll music. Warner Bros. Records opened for business on March 19, 1958; its original office was located above the film studio's machine shop at 3701 Warner Boulevard in Burbank, California. Its early album releases (1958–1960) were aimed at the upscale end of the mainstream audience, and Warner Bros. took an early (though largely unsuccessful) lead in recording stereo LPs that targeted the new "hi-fi" market. The catalogue in this period included: vocal/spoken word albums by Warner contract players such as Tab Hunter, Edd Byrnes, Connie Stevens, Jack Webb and William Holden novelty/comedy albums by artists such as Spike Jones and Bob Newhart film soundtracks and collections of film and TV themes 'middle of the road' instrumental albums by artists including Matty Matlock, Buddy Cole, Henry Mancini, George Greeley, Warren Barker and "Ira Ironstrings" (a pseudonym for guitarist Alvino Rey, Conkling's brother-in-law, who was in fact under contract to Capitol Records at the time). Some albums featured jokey or self-deprecating titles such as: Music for People with $3.98 (Plus Tax If Any), Terribly Sophisticated Songs: A Collection of Unpopular Songs for Popular People, Songs the Kids Brought Home from Camp, Please Don't Put Your Empties on the Piano, and But You've Never Heard Gershwin with