against industrial exploitation, ribbon development, overhead cables and destructive tourism. He wrote letters and articles in protest against decisions being made to increase Britain's wealth and status, as he believed the short term status would bring long-term problems. He organised rambles and rode recklessly through the countryside. Joad was also associated with the fledgling naturist movement in England. He also had a passion for hunting. Hating the idea of nothing to do, Joad organised on average nine lectures per week and two books per year. His popularity soared and he was invited to give many lectures and lead discussions. He also involved himself in sporting activities such as tennis and hockey, and recreational activities such as bridge, chess and the player piano. He was a great conversationalist, and enjoyed entertaining distinguished members of society. After the outbreak of the Second World War he became disgusted at the lack of liberty being shown (he was a founding vice-president of the National Council for Civil Liberties from 1934). He went as far as to beg the Ministry of Information to make use of him. In January 1940 Joad was selected for a BBC Home Service wartime discussion programme, The Brains Trust, which was an immediate success, attracting millions of listeners. Shortly afterwards Joad abandoned his pacifism and placed his support behind the British war effort. Although Joad never reverted to pacifism, he actively supported at least one conscientious objector during the war, leading to a pamphlet, The Present Position of Conscientious Objection, published by the Central Board for Conscientious Objectors, 1944. Joad also opposed the continuation of conscription into peacetime, writing the pamphlet The Rational Approach to Conscription, published by the No Conscription Council, 1947. Psychical research Joad was interested in the paranormal, and partnered with Harry Price on a number of ghost-hunting expeditions, also joining the Ghost Club, of which Price became the president. He involved himself in psychical research, travelling to the Harz Mountains to help Price to test whether the 'Bloksberg Tryst' would turn a male goat into a handsome prince at the behest of a maiden pure in heart; it did not. In 1934 he became Chairman of the University of London Council for Psychical Investigation, an unofficial committee formed by Price as a successor body to his National Laboratory of Psychical Research. In 1939, Joad's publications on psychical research were severely criticised in the Proceedings of the