the Empire State Plaza's annual Independence Day celebration in Albany, New York. Brands and campaigns Price Chopper has four private label brands: PICS by Price Chopper (main brand being phased in, replacing Price Chopper brand), Price Chopper (main brand used on most food products, being phased out with the transition to Market 32), Price Chopper Naturals (some organic products, being phased out), and Central Market Classics (upscale brand, used on higher-end foods and currently phased out). Other brands are sourced from Topco Associates, including TopCare (health and beauty products), Full Circle (natural and organic products), Valu Time (value-priced brand, often made using cheaper ingredients), and Simply Done (paper products, cleaning products, storage solutions, etc.) From 2007 to 2015, the company had used a summer campaign to promote its fresh meats and produce, known simply as "Price Chopper House of BBQ." Accompanying this campaign, the company used the slogan "not cooking tonight... we’re grilling tonight" in jingles. The campaign mainly featured jazz musician Melvin Sparks until his death in 2011. For 2016, the House of BBQ was dropped from advertising in favor of a new campaign called "Summertime: Savor Every Moment." Ben and Bill's In late 2005, renovations on the eight-year-old Slingerlands store (#159) began. Plans for the renovation included the opening of a New York-style sandwich shop named "Ben and Bill's" after the founders of the company. The Sandwich Shop sells a variety of pre-packaged products, such as typical New York City pastries, along with sandwiches and deli items. It stands next to the store's regular deli and is themed to look like a traditional New York City delicatessen. The sandwich shop was a success at the Slingerlands store and has since been rolled out to four other locations. The second Ben and Bill's opened in July 2008 in the Saratoga Springs (#158) store, a third location opened in September 2009 in Burlington, Vermont's (#165) store. In March 2014, a fourth location opened in Price Chopper's flagship store, the newly remodeled and rebranded Market Bistro (#138) store in Latham, New York. References External links Companies based in New York (state) Retail companies established in 1932 Economy of the Northeastern United States Employee-owned companies of the United States Schenectady, New York Supermarkets of the United States 1932 establishments in New York (state)