Generally speaking, a crowd is defined as a group of people that have gathered for a common purpose or intent such as at a demonstration, a sports event, or during looting (this is known as an acting crowd), or may simply be made up of many people going about their business in a busy area. The term "the crowd" may sometimes refer to the lower orders of people in general. Terminology The term "crowd" is sometimes defined in contrast to other group nouns for collections of humans or animals, such as aggregation, audience, group, mass, mob, populous, public, rabble and throng. Opinion researcher Vincent Price compares masses and crowds, saying that "Crowds are defined by their shared emotional experiences, but masses are defined by their interpersonal isolation." In human sociology, the term "mobbed" simply means "extremely crowded", as in a busy mall or shop. "Mobbing", carries a more negative connotation associated with bullying. In animal behaviour, mobbing is a technique where many individuals of one species "gang up" on a larger individual of another species to drive them away. Mobbing behaviour is often seen in birds. Social aspects Social aspects are concerned with the formation, management and control of crowds, both from the point of view of individuals and groups. Often crowd control is designed to persuade a crowd to align with a particular view (e.g., political rallies), or to contain groups to prevent damage or mob behaviour. Politically organised crowd control is usually conducted by law enforcement but on some occasions military forces are used for particularly large or dangerous crowds. According to Gustave Le Bon, an individual partaking in a crowd adopts certain characteristics such as a decreased ability to think consciously, a predominance of unconscious motives, succumbing easily to suggestion or contagion of feelings and ideas in a similar direction, and tend towards immediately bringing suggestions to action. In his view, most crowds are impulsive, irritable, incapable of reasoning, lack judgement and are fueled by an exaggeration of sentiments. Crowds typically follow an individual or an individual that supports an idea or belief that they deem superior or credible. Le Bon identified two classes of leaders: those that are energetic and have a strength of will and those whose strength of will is enduring, though the latter is thought to be the most impactful. His ideology suggests that the leader should affirm, repeat the affirmation, and foster