the fold. Each company tends to use their own definition of the fold. The BlogHer advertising network, for example, defines the fold as the top 768 pixels of the page. The FoodieBlogRoll advertising network defines the fold as the top 1000 pixels. Other variants Newspaper stories that appear below the fold are said to be located "under the fold." Internet search query results appear much in the same way. Many web site optimization efforts may be exerted in an attempt to gain the highest "search indexing" or "ranking" placement (as close to first place as possible) for directed term(s) or phrase(s). Using natural or "organic" web site optimization practices has been the standard operating procedure for attaining higher indexing with the end result being the web site appearing in the view area or "above the fold" of the search results pages and especially the first page. The term is infrequently used in reference to resume and CV (curriculum vitae) layout, where the most crucial and relevant (to the job sought) information must be in the top third, alternately called the "hot zone", to catch the attention of the reader. Since most applicants file credentials electronically, and applications are no longer folded in thirds to fit in an envelope, the advice remains, even though the means of distribution has changed. Below the fold The part of the page that is not above the fold. The part of a webpage that can't be seen without scrolling down. When Apple was ordered to display acknowledgements that Samsung did not infringe their designs, complaints surfaced because JavaScript code on its UK webpage kept the acknowledgement hidden "below the fold". References Graphic design Journalism terminology Internet terminology Web design