general manager when he fined Angle $1,000 for not having his wrestling gear with him. Because of his face turn, his new position saw him giving the fans what they wanted and making matches that put heels at disadvantages, notably John "Bradshaw" Layfield (JBL), a stark contrast to other WWE managers, such as Eric Bischoff and Mr. McMahon, who would blatantly favor heels. At first, he continued to use the "Hateor-ade" catch phrase he started using as a bad guy, but less aggressively, and with more humor in it. Long would also introduce the New Talent Initiative during this time, which saw the likes of Bobby Lashley and Mr. Kennedy debut in 2005 and Montel Vontavious Porter in 2006, among others. The New Talent Initiative would continue, with a name-change to the New Superstar Initiative, when Long moved to ECW in 2008 and would see the debuts of Sheamus, Jack Swagger, Kofi Kingston, Evan Bourne, Tyler Reks, Trent Baretta, Caylen Croft, DJ Gabriel, Ricky Ortiz, Gavin Spears, Braden Walker and ECW referee Aaron Davis. As part of the SmackDown! vs. Raw feud, Long defeated Raw General Manager Eric Bischoff at Survivor Series with the help of The Boogeyman. Long had problems with Booker T and his defense of the United States Championship, however, as Booker T attempted to get out of title defenses on a number of occasions by pretending to be injured, and having other wrestlers fight on his behalf. Eventually, Long got tired of these shenanigans, and at No Way Out, Booker was told to face Chris Benoit or be stripped of the title. Benoit won the match and was congratulated by Long. After Randy Orton had cheated to obtain Rey Mysterio's title shot at WrestleMania 22, Long placed Mysterio back in the match and made it a Triple Threat match, at the same time warning Orton that he could still remove Orton from the match if he disobeyed Long. At Judgment Day Long fired Melina and Johnny Nitro from SmackDown!. On the following SmackDown!, JBL suffered the same fate after losing the United States Championship to Bobby Lashley, and then losing a World Heavyweight Championship match to Rey Mysterio in his Judgment Day rematch. On the September 4, 2006 episode of Raw, Long appeared to a tremendous ovation in his hometown. During a six-person, intergender tag match between Randy Orton, Edge, and Lita against Trish Stratus, Carlito,