to redefine suburban living. The fully pedestrianised village is pre-planned out of a catalogue of housing and garden modules that match a certain resident type. This is meant to cause diversity and avoid gentrification of the area. Out of the 127 pre-planned houses, potential buyers can choose one that matches their lifestyle and needs. Criticism Since the office made its way to be a major player in the architectural industry, critical voices started to rise as well. One of the claims could be described as an adaptation to the contemporary commercial trends. According to Mark Minkjan's article the renderings of the "Valley", a project located in an emerging business district of Amsterdam, are deceptive commercial images that palliate the future realised building. Furthermore, he accuses the office of greenwashing, by the unrealistic illustration of rooftop gardens and terraces, which is used as a coverup of the emissions of the building construction. Generally speaking he claims that architects nowadays serve oftentimes as makeup artists of sales pitches, or producers of visual pleasing "Eye-Candies'' and gives an example of these developments by MVRDV’s architectural representation of the "Valley". MVRDV's design of the Marble Arch Mound has been strongly criticised and said to be pointless, a massive waste of time and material, a pile of rubble, and London's worst attraction. Research The Why Factory The Why Factory is a co operational research institute of the Delft University led by professor Winy Maas. Its research revolves around analyzing urban developments and providing possible future scenarios for future cities and societies. Particular focus is put on opening up the discourse to the public through exhibitions, workshops, publications and panel discussions. The 2007 founded Institute provides an experimental outlook on the urban landscape of the future by exploring imaginary narratives and their interlinked new social contexts. To develop scenarios further, the Why Factory also uses computational design tools for analyzing and generating these concepts. This List shows the research projects of MVRDV. Gwangju Folly Crystal Houses Almere Oosterworld Grand Paris Almere 2030 Airbus UAM Pampus Harbour North Sea Wind Park Pig City The NEXT ITMO Oslo Le Grand Stadt Land Schweiz Skycar City Metacity/Datatown Myst Light Fixture The Why Factory Architecture Speaks: The Language of MVRDV Infinity Kitchen Vertical Village IBA Vertical Village Seoul House of Clothing NL28 Olympic Fire Freeland @ the Biennale Vertical City Taipei Bi-City Biennale 2017 MVRDV Haus Berlin Porous City Lego