was available in several flavors, including Strawberry Kiwi, Lemon Twist, and Tropical Blend. Marketed as a low-calorie alternative protein drink, a 16-ounce bottle of K2O contains 5 grams of protein, 10% DV of calcium, and 50 calories. The product has also been marketed as a weight-loss product, and has been marketed as part of "The Special K Challenge" and "Feeling good never looked better" advertising campaigns. On August 15, 2007, Kellogg's re-launched Special K2O Protein Water with enhanced graphics and a new flavor, Mixed Berry. In addition to the 5 grams of protein, the product was formulated with 5 grams of soluble fiber, from polydextrose, and 20% DV each of vitamins B3 (Niacin), B6, and B12 while maintaining 50 calories. The product was also manufactured in a powdered form as a drink mix that is sold in packets, which is then added to water. The powdered product has 30 calories, 5 grams of fiber and 5 grams of protein per serving. The powdered mix has also been marketed as a weight-control product. Special K Protein Shakes Kellogg's produces Special K Protein Shakes. Controversies Canada Until mid-2014, Kellogg's used a special Special K formula that was different in Canada from that used in the U.S. With the June 2014 closure of Kellogg's London, Ontario plant, Canadians now eat Special K that is made in the U.S. This formulation was similar to the original Special K introduced in the US in 1955. Denmark Denmark has outlawed the addition of vitamins in Kellogg's products since 2004. Danish health officials banned cereals containing added vitamins because they claimed Kellogg's Special K wanted to add extremely high levels of vitamin B6, calcium, folic acid, and iron, which would reach toxic levels when eaten on a daily basis. Young children risk liver and kidney damage while the fetuses of pregnant women could suffer complications. The Netherlands In an episode aired on October 15, 2009, the Dutch television show , followed up one of Kellogg's Special K nutritional claims, namely the addition of iron. The show provided evidence that the iron was not nutritional ionic iron—as it occurs in natural foods like spinach—but was, in fact, metallic iron. The nutritional experts in the show agreed that metallic iron should not be part of a diet. After the airing, the Dutch food authority nuanced the claims made in the TV program, claiming there are no health risks. They