Gifted regularly topping Twitter trends in the country. In 2018, GMA announced that they will be broadcasting more Thai series and exploring collaboration options for production and talent development. ABS-CBN have also announced that they will be airing multiple Thai series on the Kapamilya channel and their streaming platform, as well as further partnership with GMMTV. Filipino newspaper Daily Tribune stated that "Thai lakorn (“television play”),...is slowly inching its way to the top of the tier." Outside Southeast Asia, Thai television content have also gained popularity in the broader Asian region, particularly China and Japan. In the 2000's, many Thai soap operas are aired in China, dubbed into Chinese language. With the advent of online and digital media, Thai television content continued to gain popularity in China through word of mouth and viral hits on social networking sites such as Bilibili & Weibo. By the late 2010's, Thai content became a mainstay in Chinese streaming platforms, with led to many Chinese companies forming partnerships and collaborating with Thai production companies, such as iQIYI forming a partnership with RS Television to remake Thai content for Chinese audiences. Over the years, numerous Thai series were adapted and remade for Chinese audiences through such collaborations, such as Project S: The Series & My Husband in Law. In 2011, Thai dramas quickly became popular in China, with a high performance-price-ratio, passing South Korean dramas as the second most popular country of origin for foreign shows in China, following Hong Kong dramas. The rise of Thai entertainment in China have had an effect in other aspects of Thai-China relations, with Thai dramas credited as being partially responsible for the popularity of Thailand as a tourism destination amongst Chinese travellers and being consistently awarded as 'Weibo's most popular destination' award. Meanwhile in Japan, Thai dramas experienced a boom in 2020, with Yahoo Japan stating that "the Thai wave is coming after the Korean wave." While the initial boom was led by Thai BL dramas such as 2Gether and SOTUS, the introduction of Thai entertainment to the Japanese market let Japanese consumers to explore other Thai entertainment content as well. After months of sustained popularity, TV Asahi announced a business partnership with GMMTV to "deliver fresh and stellar Thai content to the Japanese market and further unlock the great potential 'Thai style' entertainment holds". With its rising popularity, numerous streaming platforms such as Netflix, Line TV and