colonels is inextricably intertwined with the state". Examples of the concept of the Kentucky Colonel being used to promote a product or idea include: Colonel G.W. Gist built the first modern hotel in Tulsa, Oklahoma, called the Kentucky Colonel Hotel, in 1903. Col. Matt Winn was present at the first race at Churchill Downs in 1875 and helped to turn it into the Kentucky Derby. The 1960s band Kentucky Colonels was a bluegrass which included Clarence White (later with The Byrds). A wide range of memorabilia has been created for sale or recognition including by the Honorable Order of Kentucky Colonels. A number of sports teams in Kentucky, have been known as the Kentucky Colonels including the Kentucky Colonels professional basketball team of 1967–1976, the Kentucky Colonels professional basketball team of 2004, and the Eastern Kentucky Colonels athletic teams of Eastern Kentucky University. The athletic teams from Centre College in Danville are also known as the Colonels. Harland David Sanders (1890 – 1980) used his title of "Colonel" and his own personal determination to make himself and Kentucky world-famous for fried chicken. From a gas station in Corbin, Kentucky, Colonel Sanders (as he became known) started the fast food franchise Kentucky Fried Chicken, known today as KFC. He became so well known, both nationally and internationally, that he was often referred to simply as "The Colonel", which is also the title of a book that was written about his life. Bourbon whiskey The Kentucky colonel title in business marketing is seen in the ongoing historic association between Kentucky and bourbon whiskey production. As of 2013, approximately 95 percent of all bourbon was produced in Kentucky, and the state had 4.9 million barrels of bourbon in the process of aging. The historic distiller James B. Beam is referred to as "Colonel James B. Beam" for the marketing of the Jim Beam brand (the largest-selling brand of bourbon). The Sazerac Company similarly refers to the distiller Albert Blanton as "Colonel Blanton" for their marketing of the Blanton's brand. In both cases, the "Colonel" title refers to being a Kentucky colonel. A brand of Kentucky bourbon called Kentucky Colonel was produced in the 1980s, and at least two current brands of Kentucky bourbon have the word "Colonel" in their name, the Colonel E. H. Taylor and Colonel Lee bourbon brands. In 2020 the Neeley Family Distillery (a craft bourbon distiller) in Sparta, Kentucky