downloads of games are offered at no charge to Gold subscribers. Games with Gold launched for Xbox 360 in July 2013, while Xbox One games were added in June 2014. After October 2022, Games with Gold will no longer offer Xbox 360 games, with Microsoft stating that they "have reached the limit of our ability to bring Xbox 360 games to the catalogue". Games downloaded through the program on Xbox 360 are free to own with no further restrictions. Xbox One Games with Gold titles require an active Gold subscription in order to use, and become locked and unplayable if the subscription lapses. As of November 2015, all Games with Gold titles for Xbox 360 are backwards compatible on Xbox One. Microsoft Movies & TV / Microsoft Films & TV On November 6, 2006, Microsoft announced Microsoft Movies & TV (Microsoft Films & TV in other supported countries) (formerly Xbox Video Marketplace, Xbox Video and Zune Video), an exclusive video store accessible through the console. Launched in the United States on November 22, 2006, the first anniversary of the Xbox 360's launch, the service allows users in the United States to download high-definition and standard-definition television shows for purchase and movies for rental onto an Xbox 360 console for viewing. With the exception of short clips, content is not currently available for streaming, and must be downloaded. Movies are available for rental from the Video Marketplace. They expire in 14 days after download or at the end of the first 24 hours after the movie has begun playing, whichever comes first. Television episodes can be purchased to own, and are transferable to an unlimited number of consoles. Downloaded files use 5.1 surround audio and are encoded using VC-1 for video at 720p, with a bitrate of 6.8 Mbit/s. Television content is offered from MTV, VH1, Comedy Central, Turner Broadcasting and CBS; and movie content is Warner Bros., Paramount and Disney, along with other publishers. Programs The "Game with Fame" initiative has been Microsoft's way to connect Xbox Live members with celebrities and game developers. Notable participants of "Game with Fame" include Shia LaBeouf, Jack Black, Rihanna, Velvet Revolver, Victoria Justice, Shaun Wright-Phillips, Scissor Sisters, Paramore, Korn, OK Go, Red Jumpsuit Apparatus, Dream Theater, Linkin Park, Green Day and Insane Clown Posse. "Xbox Ambassadors" are Xbox Live members selected by Microsoft who have proven themselves to be helpful towards others, and