denunciation, the ADC unleashed a distressing TV infomercial that exposed internal problems at the front end of the African diamond industry. The broadcast was not only a huge boost for the ADC, it proved to be an enormous setback for the Kimberley Process and ultimately ended De Beers’ ascendancy on the African continent. In December 2010 Time Magazine published a piece discussing the newly established rough diamond trade in Zimbabwe. The article questioned the legitimacy of the Kimberley Process, stating that it was unable to prevent Zimbabwean conflict diamonds from entering the market. On 11 August 2011, a BBC radio documentary titled "Zimbabwe's Diamond Fields" repeated an interview with representatives of the Kimberley Process claiming officials were unaware of the tortures and killings exposed in the documentary. Official stated they were only aware of incidents uncovered by their brief visits to the field, implying that they were not staffed to do in-depth investigations. Global Witness walked out on KP in December 2011. The human rights watchdog group has stated that in recent times, the governments of Zimbabwe, Côte d'Ivoire and Venezuela have all dishonored, breached and exploited the system without bearing any consequential penalties for their infringements. See also African Diamond Producers Association, aka African Diamond Council Blood Diamond (film): Film scenes are located in Sierra Leone; the end titles mention the Kimberley Process Clean Diamond Trade Act Diamonds as an investment Fair trade certification Conflict resource Energy in Angola Resource curse References External links Facts about non-conflict diamonds from the World Diamond Council Kimberly Diamond certification and quality kimberleyprocess.com A transcript of the Clean Diamond Act World Centers of Compassion for Children International Civil Society Groups warn effectiveness of Kimberley Process compromised Blood diamonds 55 56 2003 in the United Nations