flower shops told her that the establishment of the line helped cause several of their competitors to go out of business. Little Saigon Midtown was known for a concentration of Vietnamese businesses, termed "Little Saigon". Vietnamese in Houston, in the 1970s, had settled Allen Parkway Village. Midtown was in proximity and was relatively inexpensive. Midtown became a center of business and religion for ethnic Vietnamese across the Houston area even though very few ethnic Vietnamese actually resided in Midtown. By 1991 this Little Saigon had Vietnamese restaurants, hair salons, car shops, and travel agencies, and as of 2000 businesses there included grocery stores, medical and legal offices, restaurants, music and video stores, hair styling shops, business service offices, and jewelry stores. Mimi Swartz of Texas Monthly stated in 1991 that in what is now Midtown, "Little Saigon is a place to begin easing into a new country." Due to the actions of a group of Vietnamese-American leaders led by My Michael Cao, who served as the President of the Vietnamese Community of Houston and Vicinity (VNCH), a resolution that installed Vietnamese street signs along Milam Street in Midtown was passed. Vietnamese street signs have denoted the area since 1998. In 2004, this area was officially named "Little Saigon" by the city of Houston. The redevelopment of Midtown Houston from run-down to upscale increased property values and property taxes, forcing many Vietnamese-American businesses out of the neighborhood into other areas. By 2003 the number of Vietnamese business declined, with many of them moving to the Southwest Houston Little Saigon, despite the beautification projects occurring. Hope Roth stated circa 2017 that pressure from other new developments and increase in costs related to land and space caused a decline in Little Saigon. Roth stated that many of the area restaurants still remain, but increasingly cater more to mainstream American tastes. In 2010 Denny Lee of The New York Times wrote that "traces" of the Vietnamese community remained. Demographics As of 2012 Midtown has about 8,600 people. Midtown had a 65% population increase in a ten-year period. According to the 2000 Census, the Super Neighborhood #62 Midtown (which mostly corresponds to the boundaries of the Midtown District) contained a total of 5,311 residents. The racial makeup of the area was 45% (2,439 people) White, 18% (949 people) Black or African American, 6% (320 people) Asian, less than 1% (8 people) Native American, less than