The winners of the award were selected by public vote, a process that sometimes accrued popular campaigns for particular individuals. The winners were usually actors in soap operas, contestants in reality TV shows or pop stars. Edwards has described the contest as "an excellent monitor of fashions in body shape". In 2012 he declared that female rears were starting to slim down as more women took to the gym, jogging and keeping trim during that Olympic year. In 2018 he said that "the trend is towards a shapely, well-toned and, above all, proportionate rear". A number of businesses sponsored the award including manufacturers of beauty products, Cadbury and Wizard Jeans. Award winners were given a commemorative plaque in the form of an engraved crystal trophy. Until 2016 the award was promoted with a winner's photo op that was reported in the UK's tabloid newspapers. The event, staged for some years at The Dorchester hotel in London, was attended by numerous press photographers and included a champagne reception. Some winners subsequently described ambivalent feelings about their photo ops, during which they were photographed from behind. 2007 winner Siân Lloyd described hers as "probably the weirdest photocall I’ve attended in my life", while 2003 winner Natasha Hamilton said of seeing her pictures in the press: "I just didn’t like it. It seemed a little bit crass and seedy." Winners Recipients included: 1976 — Barbara Windsor 1981 — Felicity Kendal 1982 — Suzi Quatro 1983 — Lulu 1984 — Elaine Paige 1985 — Lynsey de Paul 1986 — Anneka Rice and Michael Barrymore 1987 — Anita Dobson 1988 — Su Pollard 1989 — No competition 1990 — No competition 1991 — Marina Ogilvy 1992 — Ulrika Jonsson 1993 — Sarah Lancashire 1994 — Mandy Smith and Richard Fairbrass 1995 — No competition 1996 — Tracy Shaw 1997 — Melinda Messenger and Gary Barlow 1998 — Carol Smillie and Frank Skinner 1999 — Denise van Outen and Robbie Williams 2000 — Jane Danson and Graham Norton 2001 — Claire Sweeney and John Altman 2002 — Charlotte Church and Scott Wright 2003 — Natasha Hamilton and Ronan Keating 2004 — Alex Best and Aled Haydn Jones 2005 — Nell McAndrew and Will Young 2006 — Javine Hylton and Ian Wright 2007 — Siân Lloyd and Lee Mead 2008 — Jennifer Ellison and Ryan Thomas 2009 — Rachel Stevens and Russell Watson 2010 — Fiona Bruce