the Exchequer Gordon Brown, who verbally abuses the BBC's Nick Robinson in a spoof phone call over the politician's news coverage. In 1998 he appeared on TV in Comedy Nation and You Are Here. He also had a role in the sitcom How Do You Want Me? penned by Simon Nye. In 1999, he had a few guest appearances in the Channel 4 sitcom Spaced, playing protagonist Tim Bisley's (Simon Pegg) nemesis, Duane Benzie. He made another cameo appearance in the series when it returned in 2001. In 2001, he took the lead in BBC Two sitcom World of Pub, playing the same character as he had done in the show's run on Radio 4. He appeared in The Junkies, an Internet sitcom. In 2002, the critically acclaimed Look Around You, a series of 10-minute 1970s school science video spoofs, debuted on BBC Two in which he played a scientist. He co-wrote the show with Robert Popper, whom he met on the set of Spaced. The show returned in 2005 as a spoof of the 1980s show Tomorrow's World, with Serafinowicz playing Peter Packard, one of the presenters. In 2003, he appeared in another sitcom written by Nye, Hardware, in which he played the affable Kenny. He reprised this role in the second series in 2004. Also in 2004 he appeared in British romantic zombie comedy Shaun of the Dead, playing Pete, the uptight flatmate of principal characters Shaun and Ed. He appeared in boxing film The Calcium Kid. In Sixty Six, the 2006 British film about a Jewish boy whose bar mitzvah is scheduled for the same day as the 1966 FIFA World Cup Final, Serafinowicz plays Uncle Jimmy. In the week before the 2006 Academy Awards a video circulated on the Internet of a fake news item (called "O! News", a parody of E! News) about a new Oscar statue, in which Serafinowicz imitated Alan Alda, Paul McCartney and Al Pacino. A second "O! News" video later appeared, parodying the 2006 Apple Corps v Apple Computer lawsuit. This attracted the interest of the BBC, and a pilot was commissioned for The Peter Serafinowicz Show. A full series was broadcast on BBC Two in 2007 (with a Christmas special in 2008). For his performance, Serafinowicz was presented with the Best Entertainer prize at the 2008 Rose d'Or ceremony. The series was also nominated for Best Comedy Programme at the