show of solidarity for Henry Harrod, and in anticipation of actions against other similar-sounding businesses, it was proposed that every business in Otorohanga change its name to "Harrods". With the support of the District Council, Otorohanga temporarily changed the town's name to Harrodsville. After being lampooned in the British tabloids, Al Fayed dropped the legal action and Harrodsville and its shops reverted to their former names. The town's response raised widespread media interest around the world, with the BBC World Service and newspapers in Greece, Saudi Arabia, Australia and Canada covering the story. Floods Ōtorohanga is built on the Waipā's flood plain, but is largely protected by stop banks built between 1961 and 1966, following a major flood in 1958. However, in 2004 Ōtorohanga Primary was flooded by about of water and children were temporarily transferred to the then recently closed Tihiroa Primary School, about north of Ōtorohanga on SH31. In 1907 the whole town was flooded. Houses were also flooded in 1893 and 1926. Local government Ōtorohanga is part of the Ōtorohanga District, which stretches from Kawhia Harbour on the west coast inland to the Pureora Forest Park. The town is the largest in the District and the seat of the District Council. Demographics Ōtorohanga covers and had an estimated population of as of with a population density of people per km2. Ōtorohanga had a population of 3,027 at the 2018 New Zealand census, an increase of 402 people (15.3%) since the 2013 census, and an increase of 372 people (14.0%) since the 2006 census. There were 1,101 households, comprising 1,464 males and 1,563 females, giving a sex ratio of 0.94 males per female. The median age was 37.6 years (compared with 37.4 years nationally), with 636 people (21.0%) aged under 15 years, 615 (20.3%) aged 15 to 29, 1,185 (39.1%) aged 30 to 64, and 591 (19.5%) aged 65 or older. Ethnicities were 67.6% European/Pākehā, 40.6% Māori, 2.7% Pacific peoples, 5.6% Asian, and 1.4% other ethnicities. People may identify with more than one ethnicity. The percentage of people born overseas was 11.3, compared with 27.1% nationally. Although some people chose not to answer the census's question about religious affiliation, 51.6% had no religion, 32.3% were Christian, 3.2% had Māori religious beliefs, 1.7% were Hindu, 0.1% were Muslim, 1.1% were Buddhist and 2.3% had other religions. Of those at least 15 years old, 255 (10.7%) people had a bachelor's