Safeway, Inc. is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops and fuel centers. It is a subsidiary of Albertsons after being acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway's primary base of operations is in the Western United States with some stores located in the Mid-Atlantic region of the Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California, with its parent company, Albertsons, headquartered in Boise, Idaho. Safeway stores operate under the logo of a stylized white "S" inside a rounded red square with the slogan "Ingredients for life". Following the organics trend, the stores have expanded the number of organic fruits and vegetables in the produce section and offer other items under the "O Organics" label. Stores may have a Starbucks, a deli counter, a meat department, a produce section, a flower department, a bakery, a pharmacy, a liquor section, and/or many aisles of nonperishable items. The stores offer many in-house private label brands as well as name brands across all product categories. History In 1915, S.M. Skaggs, a Baptist minister, was convinced that the prevailing system of allowing customers to buy food from stores on credit increased prices, because grocers and storekeepers had to wait to get paid, and it made the customers overly dependent on those grocers and storekeepers. He described selling items on credit as "the growing evil of installment purchasing". S.M. Skaggs established a store in American Falls, Idaho called Skaggs, and he sold groceries for cash at the time of sale. Skaggs was also against the prevailing high-cost system of the grocer having clerks serving all the needs of each customer. He was an early proponent of the self-service concept. Items were kept within the customers' reach, on shelves that hugged the walls, with aisles clear for customers to walk comfortably. Customers picked up baskets as they entered the store, selected what they wanted from the shelves, and paid for their purchases at a checkout counter. When S.M. Skaggs decided he wanted to focus on his Baptist ministry, his son M.B. Skaggs purchased the grocery store from him for $1,088 (). His second store opened in Burley, Idaho, in 1918.