Rawson brothers started to recognise the potential of Philip's son, John Clappison, a student at Hull College of Art who produced the stylish, contemporary Elegance range of wares which are much in demand with collectors today. In 1954, the business moved to the site of the defunct Hornsea Brick and Tile Works. At this time the Pottery also employed other noted designers such as Dorothy Marion Campbell and Alan Luckham as modeller. In 1967, the factory started to produce full ranges of tableware, the first being the John Clappison-designed Heirloom, followed by his Saffron and Bronte patterns. In the 1970s, the Queensbury-Hunt partnership became involved in Hornsea tableware design, and their Contrast and Concept ranges proved popular. Though innovative, these products were not always practical in use. By 1974, the Edenfield Works employed 250 people and turned out three million pieces a year. From the mid-1950s, the Hornsea Pottery business became more diverse. Tourist activities began with factory tours, then added more activities for families with children. These included a model village, birds of prey exhibition, car museum, a large adventure playground in the style of a wooden fort, remote control boats and go-karts. For adults, there were cafés, the Hornsea Pottery shop and factory tour and, towards the end of the factory's lifetime, a number of shops which turned the site into an American-style outdoor factory outlet mall, selling clothing and other items at reduced prices. Lancaster site During the 1960s, Hornsea Pottery had become the biggest employer in the town and Hornsea Pottery had become so successful that the need for increased production called for expansion. Plans for further development at Hornsea were frustrated by local government objections, so locations outside the town were sought. A number of sites for the second factory were considered and Lancaster was chosen and the new 'Pottery in a Garden' opened in 1974. Unfortunately, there were many teething problems and it took factory workers longer to train to the higher standards required for the newly introduced brown Vitramic body. Despite this shaky start the first three ranges produced at the Lancaster factory received Design Centre Awards and with them Hornsea Pottery enhanced its worldwide reputation. The Lancaster site only lasted for twelve years. Despite overcoming the early difficulties and its eventual profit making, it could not stand up against the economic climate of the time. It closed in 1988. Heyday Hornsea tablewares