of any skill level to be paired (often including "guests" on an account). Such matches do not contribute to the TrueSkill rating. Xbox Games Store Xbox Games Store (formerly Xbox Live Marketplace) is a unified storefront which offers both free and premium content for download including Xbox Live Arcade titles, Xbox indie games, original Xbox games, Xbox 360 game demos, game expansion material (e.g. extra maps, vehicles, songs), trailers, gamer pictures and themes, television shows, music videos, movie rentals, Apps and games and more. On November 17, 2009, Microsoft released a downloadable Zune application for the Xbox 360. This application turns the Xbox 360 into a Zune device. Once one downloads the Zune application, it takes over the Marketplace menus and sections of the console. With the addition of the Zune Marketplace to an Xbox 360 console, one is able to purchase movies instead of only being able to rent them. The Zune Marketplace has a much more extensive content offering compared to the classic Xbox Live Marketplace. Xbox Play Anywhere Xbox Play Anywhere is a cross-buy program announced at E3 2016 and launched September 13, 2016. Under the scheme, supported games purchased digitally on Microsoft Store for Xbox One can also be downloaded on a Windows 10 PC (running Windows 10 Anniversary Update or later) through Microsoft Store using the same Microsoft account at no additional charge, and vice versa. The scheme also promotes the ability to synchronize save data, achievements, and downloadable content between Windows 10 and Xbox One versions of a game. Xbox Live Gold Xbox Live Gold is a paid subscription service for the Xbox community. Signing up to Xbox Live is free, but a recurring subscription fee is required to access for Gold. Features that require a Gold subscription include online multiplayer in non-multiplayer games, game recording and media sharing. Similarly, ordinary Xbox Live members can download and access the Twitch live streaming application, but in order to broadcast gameplay of one's own, a Gold subscription is necessary. While initially requiring Gold, free-to-play titles, as well as the party chat feature on Xbox consoles, no longer need a subscription to play as of April 2021. Subscribers are allocated storage space on Xbox servers for storing files, and are granted early or exclusive access to betas, special offers, Games with Gold, and Video Kinect. Games with Gold Games with Gold is a program in which digital