options for video and music on demand. Apple in particular has developed a tightly integrated device and content management ecosystem with their iTunes Store, personal computers, iOS devices, and the AppleTV digital media receiver. The most recent version of the AppleTV, at $99, has lost the hard drive included in its predecessor and fully depends either on streaming internet content, or another computer on the home network for media. Impact on traditional television services The convergence of content, technology, and broadband access allows consumers to stream television shows and movies to their high-definition television in competition with traditional service providers (cable TV and satellite television). The research company SNL Kagan expects 12 million households, roughly 10%, to go without cable, satellite or telco video service by 2015 using over-the-top services. This represents a new trend in the broadcast television industry, as the list of options for watching movies and TV over the Internet grows every day. Research also shows that even as traditional television service providers are trimming their customer base, adding broadband Internet customers. Nearly 76.6 million U.S. households get broadband from leading cable and telephone companies, although only a portion have sufficient speeds to support quality video streaming. Convergent devices for home entertainment will likely play a much larger role in the future of broadcast television, effectively shifting traditional revenue streams while providing consumers with more options. See also Comparison of DVR software packages Comparison of digital media players Cord-cutting Digital video recorder Digital media receiver Home cinema Media server Portable media player Skin References External links Home video Multimedia Personal computers