The image is often closely associated with the art of New Zealand artist Dick Frizzell, who has used the iconic character in many of his works. The current Four Square brand was designed by Auckland branding and design studio Sanders Design. New World New World is a full-service supermarket chain. Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). There is a total of 140 New World supermarkets across the North and South Islands of New Zealand (as of October 2017). New World stores tend to be smaller () and more upscale than their competitors. Prices tend to be higher in most stores, due to the cost of upscale presentation, large employee numbers (200–300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys programme since the programme started in September 1996; Foodstuffs has a 25% stake in the Fly Buys company. The New World brand was designed by Auckland design and branding studio Sanders Design. Pak'nSave Pak'nSave is a New Zealand discount supermarket chain owned by the Foodstuffs cooperative. Founded in 1985, Pak'nSave is the most recent of the three current major New Zealand supermarkets (Countdown, New World, and Pak'nSave) to be founded. There are 57 Pak'nSave stores operating across the North and South Islands of New Zealand as of September 2017. Stores are large and have a no-frills environment, often with unlined interiors and concrete floors. Customers are left to pack their own bags or boxes. Pak'nSave was developed following a trip by a group of Foodstuffs executives to the United States in 1985. On that visit they saw Cub Foods, operated by SuperValu, Pak 'n Save operated by Safeway, and other box warehouse supermarkets. Foodstuffs then copied this format in New Zealand. The original Pak'nSave format was almost an identical copy of Safeway's Pak 'n Save chain in Northern California. The PAK'nSAVE brand was designed by Auckland design and branding studio Sanders Design. The stores are supplied daily from their co-operative distributor Foodstuffs. Pak'nSave stores often buys stock in bulk. This process means that stores don't offer a wide variety of products as full-service supermarkets – a 2009 Consumer magazine survey noticed this especially in the pet food and toilet paper categories. On September 13, 2017, Levin's Write Price supermarket