Call Me Madam is a musical written by Howard Lindsay and Russel Crouse, with music and lyrics by Irving Berlin. The musical is a satire on politics and foreign policy that spoofs postwar America's penchant for lending billions of dollars to needy countries. It centers on Sally Adams, a well-meaning but ill-informed socialite widow, who is appointed United States Ambassador to the fictional European country of "Lichtenburg". Signs in Lichtenburg are written in German, and inhabitants wear traditional Bavarian costume. While there, she charms the local gentry, especially Cosmo Constantine, while her press attaché Kenneth Gibson falls in love with Princess Maria of Lichtenburg. Background The lead character is based on Washington, D.C. hostess and Democratic Party fundraiser Perle Mesta, who was appointed Ambassador to Luxembourg in 1949. The Playbill distributed at each performance humorously noted that "neither the character of Mrs. Sally Adams nor Miss Ethel Merman resemble any person living or dead." In 1949, Merman and her family were vacationing at the Hotel Colorado in Glenwood Springs with Howard Lindsay and his wife, Dorothy Stickney. Watching Merman at poolside, while he was reading a magazine article about Mesta, Lindsay was struck by how typically "American" Merman was, and immediately envisioned her portraying a colorful character similar to the newly-appointed ambassador. When he proposed the idea to Merman, who had little interest in either society or political news, she responded, "Who's Perle Mesta?" Although Merman had announced she was interested in playing a dramatic role in her next project, Lindsay and Russel Crouse approached Irving Berlin and began working on the book for Call Me Madam when Berlin expressed interest in composing the score. Berlin's last production, Miss Liberty, had failed to recoup its investment, and he was determined to repeat the success he had had with Annie Get Your Gun. The three collaborators agreed they needed to treat their subject with care, to avoid any legal action by Mesta. As the work progressed, Merman conceded she would be willing to sing two or three songs, but eventually accepted the fact she was going to star in a full-scale musical comedy, instead of the drama she preferred. Producer Leland Hayward budgeted the production at $250,000. In exchange for the original cast recording and television broadcast rights, he arranged to have it financed 100% by RCA Records and NBC, with the two sharing 35% of the net earnings. In order