2007, Microsoft announced on their Gamerscore Blog some new policies that developers must follow related to Gamerscore and Achievements in future releases. All regular disc-based games must have 1,000 Gamerscore points in the base game; the title can ship with fewer than 1,000 points, but anything added later must be free. Game developers also now have the option of adding up to 250 points via downloadable content every quarter after the first year of release (for a total of 1,750 points). Xbox Live Arcade titles also allow players to obtain Gamerscore, initially up to 200 Gamerscore with additional points up to 50 Gamerscore via downloadable content (for a total of 250 points), but some XBLA games now contain up to 400 Gamerscore without DLC. On May 26, 2007, Halo 2 was the first Games for Windows title to feature Achievements, which counted towards a player's Gamerscore. On March 25, 2008, Microsoft cracked down on "Gamerscore cheaters" (those who used external tools to artificially inflate their Gamerscore), and reduced their Gamerscores to zero without the option to recover the scores that had been "earned", and branded the player by denoting on their Gamertag that they were a "Cheater". The development of the Gamerscore system has created a new niche in the internet economy. Many websites have been created to provide gamers with tips and tricks for getting achievement points. Some sites are solely devoted to these achievement guides, and some blogs provide gaming guides in addition to their other content. On March 13, 2014, Ray Cox IV or "Stallion83" became the first player in history to reach 1 million Gamerscore. Gamercard The Gamercard is an information panel used to summarize one's user profile on Microsoft's Xbox Live. The pieces of information on a Gamercard include: Gamertag (in front a silver or gold bar) (active gold members who have had Xbox Live for less than a year feature small bubbles. Anything a year or over will feature the number of years.) Gamer picture (avatar) Reputation Gamerscore Gamer Zone Recent games played A player's Gamercard can be viewed via the Xbox 360 Dashboard, or online through Xbox.com. The top bar that displays the Gamertag is shown in front of either a silver or gold bar which designates if the gamer has an Xbox Live Free or Gold subscription (respectively). If the gamer is part of the Xbox 360 Launch Team, the top bar