and playing in the American Basketball Association basketball franchise team. The team folded after playing fewer than five games in the ABA in the league's 2005–2006 season. The team was coached by former NBA player Sean Higgins. The Game has also partnered with 310 Motoring to create his own shoe, The Hurricanes. A portion of the proceeds of the shoe were donated to the victims of Hurricane Katrina. In 2012–2013, he promoted his 60 Days of Fitness challenge, a rigorous fitness and nutrition regime with his brother and trainer Byrd. The Game has, on several occasions, honored the memory of those who died during the Armenian genocide and has expressed his sympathy towards the events. The Game is also an avid supporter of Black Lives Matter. Record labelsThe Black Wall Street Records was an American independent record label founded in 2002, by the Game.Blood Money Entertainment was an American independent record label. In December 2012, the Game founded a new record label, Rolex Records, alongside fellow rapper Stat Quo. Following its founding, he bought his entire team at the record label Rolex watches. After a six-month legal battle with Rolex, he changed the name and logo of the record label to The Firm, which then became Blood Money Entertainment. The label has signed West Coast rappers Skeme, King Marie, Pharaoh Jackson and Dubb.Prolific Records was an American independent record label founded by the Game in the autumn of 2019. According to court documents obtained by AllHipHop, Priscilla Rainey was granted ownership of the Game's vanity label, as well as royalties from his tenth studio album, Born 2 Rap (2019). This means Rainey now has full control over any salary the Game was receiving through his imprint.100 Entertainment' is an American independent record label founded in 2021 by the Game and his manager, Wack 100. Personal life Game has two sons and one daughter. Game announced that he was engaged to actress and model Valeisha Butterfield, the daughter of U.S. Congressman G. K. Butterfield. The couple were set to marry in March 2007, but the engagement was called off in June 2006. After the couple broke off their engagement, Game became involved in a relationship with Tiffney Cambridge, a sixth-grade teacher. VH1 broadcast two seasons of Marrying the Game, a reality television series about the Game and Cambridge, as they prepared to walk down the aisle. The relationship was "love at