when eaten as part of a diet low in saturated fat and cholesterol." The FDA letter indicated that General Mills needed to change the way it marketed Cheerios or apply for federal approval to sell Cheerios as a drug. General Mills responded with a statement that their claim of soluble fiber content had been approved by the FDA, and that claims about lowering cholesterol had been featured on the box for two years. In 2012, the FDA followed up with a letter approving the Cheerios labeling and declaring that the matter was moot and required no further action. See also Cheerios effect Cruncheroos References External links Nestlé cereals General Mills cereals Products introduced in 1941