Skittles brand, mass-produced the limited-edition colorless candies. Skittles' rainbow themed packaging had also been altered temporarily to complement the achromatic confectionery within. On the back of each monochrome package, the Wrigley Company included an explanation for the company's marketing decision: "So this is kind of awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room. You have the rainbow... we have the rainbow... and usually that's just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention - yours. And we're not going to be the ones to steal your rainbow thunder, no siree." However, the message was met with confusion in some areas, with The Huffington Post publishing an article titled "Some People Think Skittles' All-White Pride Candies Are Racist", exploring the idea that by going all-white, the company failed to acknowledge the diversity defined by the LGBT community. Every June, Skittles repeats the colorless marketing to spread Pride awareness and raise proceeds for an LGBT charity, such as the Switchboard helpline in the United Kingdom. For the 2020 Pride edition, Skittles changed the candy colors from a rainbow to all gray in the United States, with the tagline "Only one rainbow matters during PRIDE". However, the white colour continued to be used in countries such as the United Kingdom. Skittles' marketing has become known for its avant-garde viral marketing techniques, particularly in conjunction with the Super Bowl. In 2018, it produced a Super Bowl commercial that was viewed by only one person. In 2019, it conducted a pre-Super Bowl campaign featuring Skittles Commercial: The Broadway Musical, which was performed one time only at The Town Hall in New York City. Skittles are commonly used to effectively treat hypoglycemia in diabetics. In July 2022, a lawsuit seeking class-action status was filed in California regarding the continued use of titanium dioxide as a coloring agent. The lawsuit was voluntarily dismissed without prejudice in November 2022. Varieties Skittles are produced in a wide variety of flavors and colors, including sour varieties. Skittles has hinted at new flavor releases on its Facebook page, using such statuses as "Locking myself in the Rainbow kitchen until I see some results!" A 2011 posting contained confirmation of a new flavor: "Putting the last touches on a new Skittles flavor. Tweak the Rainbow." In the United States and Canada, in 2013, Skittles replaced the lime-flavored Skittles with