were not, and because the huge storage demands being too cumbersome for the user otherwise. However, the amount of compression used at the recording stage can be highly variable, and is dependent on a number of factors, including the quality of images being recorded (e.g. analog or digital, standard def. or high def., etc.), and type of equipment available to the user, which is often related to budget constraints – as highest quality digital video equipment, and storage space, may be expensive. Effectively this means that any transcoding will involve some cumulative image loss, and hence the most practical solution insofar as minimizing loss of quality is for the original recording to be deemed the master copy, and for desired subsequent transcoded versions, which will often be in a different format and smaller file size, to be transcoded only from that master copy. Usage Although transcoding can be found in many areas of content adaptation, it is commonly used in the area of mobile phone content adaptation. In this case, transcoding is a must, due to the diversity of mobile devices and their capabilities. This diversity requires an intermediate state of content adaptation in order to make sure that the source content will adequately function on the target device to which it is sent. Transcoding video from most consumer digital cameras can reduce the file size significantly while keeping the quality about the same. This is possible because most consumer cameras are real-time, power-constrained devices having neither the processing power nor the robust power supplies of desktop CPUs. One of the most popular technologies in which transcoding is used is the Multimedia Messaging Service (MMS), which is the technology used to send or receive messages with media (image, sound, text and video) between mobile phones. For example, when a camera phone is used to take a digital picture, a high-quality image of usually at least 640x480 pixels is created. When sending the image to another phone, this high resolution image might be transcoded to a lower resolution image with fewer colors in order to better fit the target device's screen size and color limitations. This size and color reduction improves the user experience on the target device, and is sometimes the only way for content to be sent between different mobile devices. Transcoding is extensively used by home theatre PC software to reduce the usage of disk space by video