release information through blogs, e-mails, and journals. The public can keep a watch on corporate offices and political affairs. In the past, big media had a controlled grip on what the public had access to. There are a number of ways for writers to get their story out others in their online communities. Twitter, Tumblr, Facebook, Medium and WordPress are a few of these online platforms. The days of big media are numbered due to this expanding movement of writing individually for the people. Ch. 4: Newsmakers Turn the Tables Politicians of the future will not be able to use the media to its highest effect. In his discussion of Phil Gomes. Gillmor mentions that a large part of the success of Gomes’ strategy was the IBM AS/400. Computers made the instant transfer of materials possible. This helped Gomes achieve his marketing penetration. The largest part of Gillmor’s focus lies in the way the current political community has yet to embrace the notion of social media. His main advice for the community at large is to make use of the media as a tool. The community can use the untapped masses connected to the other end of those networks. Ch. 5: The Consent of the Governed Chapter 5 discusses the introduction of the Internet as a medium both for politicians and citizens to actively contribute to campaigns from. More specifically the chapter focuses on the usage of micro blogging as a more personal form of democratic interaction between the electors and the elected. Both Howard Dean and John McCain are both credited with pioneering and perfecting this grassroots medium utilization. Ironically the chapter predicts microblogging reaching its apex during the 2008 elections, which would feature none other than John McCain. While John McCain used microblogging effectively; his opponent Barack Obama brilliantly carried out the most effective internet medium based campaign to date. Obama's successful implementation of strategic targeted microblogging resulted in his election to the presidency over McCain. Ch. 6: Professional Journalist Join the Conversation BBC launched iCan to get the interaction of the audience. It gives the audience a chance to be in charge of what is reported. In South Korea, OhmyNews is an example of the system where the audience can report on the news. It gives a glimpse at the future of systems like BBC’s iCan idea. The audience’s interaction is where everyone can be a reporter.