their second child to gastroenteritis, but gave birth to their second surviving child, Daniel Rogers Pinkham, in 1848. A third son, William Pinkham, was born in 1852, and a daughter, Aroline Chase Pinkham, in 1857. All the Pinkham children would eventually be involved in the Pinkham medicine business. Like many women of her time, Pinkham brewed home remedies for which she continually collected recipes. Her remedy for "female complaints" became very popular among her neighbors to whom she gave it away. One story is that her husband was given the recipe as part payment for a debt. Whatever truth may be in this, the ingredients of her remedy were generally consistent with the herbal knowledge available to her through such sources as John King's American Dispensary, which she is known to have owned and used. In Pinkham's time and place, the reputation of the medical profession was low. Medical fees were too expensive for most Americans to afford except in emergencies. In some cases, the remedies were more likely to kill than cure. For example, a common "medicine", calomel, was in fact not a medicine, but instead a deadly mercurial toxin. Although mercury was not an ingredient of Pinkham's compound, the unreliable nature of medicines was sufficiently well known to be the subject of a popular comic song. In these circumstances, many preferred to trust unlicensed "root and herb" practitioners, and especially to trust women who were prepared to share their domestic remedies, such as Pinkham. Isaac Pinkham was ruined financially in the economic depression of the early 1870s. The fortunes of the Pinkham family had long been patchy, but they now entered on hard times. In 1875, the idea of making a family business of the remedy was formed. Lydia initially made the remedy on her stove before its success enabled production to be transferred to a factory. She answered letters from customers and probably wrote most of the advertising copy. Mass marketed from 1876, on, Lydia E. Pinkham's Vegetable Compound became one of the best known patent medicines of the 19th century. Descendants of this product are still available today. Pinkham's skill was in marketing her product directly to women, and her company continued her shrewd marketing tactics after her death. Her own face was on the label, and her company was particularly keen on the use of testimonials from grateful women. Advertising copy urged women to write