in the majority of its markets under the name On Demand. On Demand offerings are fairly standardized, portal-based, and carry VODnets like The Ski Channel, and includes HD offerings and replays of major network series. Cox High Speed Internet As of 2013, Cox offers cable internet service to over 21.8 million people across 18 states, making it the 4th largest provider of cable internet service in the US (based on coverage area). Cox offers five levels of high-speed Internet in all of its markets: Starter(10 mbps download/1 mbps upload), Essential(50 mbps download/3 mbps upload), Preferred(150 mbps download/10 mbps upload), Ultimate(300/500 mbps download/10 mbps upload), and Gigablast(900 mbps download/35 mbps upload via coax and 1000 mbps download/1000 mbps upload via fiber). In certain markets they also offer two financial assist plans one being Straight Up, and the other Connect 2 Compete. Cox initially launched high-speed Internet in 1996 in its Orange County infrastructure. Cox licensed the PowerBoost technology from Comcast in 2007 and offers it on the Preferred, Premier, and Ultimate levels of service. Top service download speeds are between 15 and 300 Mbit/s. "Soft" monthly bandwidth caps are listed for all four levels of service, and Cox does charge a considerable fee for exceeding data usage limits. In September 2011, Cox announced the availability of a data usage meter for customers to check their data usage. In 2011, the FCC released the "Measuring Broadband America" report where it was revealed that many broadband providers provided lower than advertised internet speeds to their consumers. Analysis of the report data showed that Cox Cable only delivered 83.4% of its advertised internet speed (on speeds above 3Mbit/s) to its customers. Cox blocks incoming traffic on port 80 for residential customers, making it difficult for them to run web servers. Cox High Speed Internet won the PC Magazine Readers' Choice Award for High Speed Internet in 2003, 2004, 2005, 2007, and 2011. In 2014, Cox announced they would begin offering 1 Gbit/s internet speeds under the name "G1GABLAST" in Phoenix, Las Vegas and Omaha, with plans to begin offering it in the rest of their service areas by the end of 2016. They also announced that they would double internet speeds for all customers at no cost at the same time. They began rolling out the new speeds in Phoenix in early October of the same year. In fall 2016, Cox first launched its