without a title sponsor for over 100 years until the late 1980s. The Scottish Health Education Group was the first organisation to sponsor the Scottish Cup in 1983 with the largest sponsorship package in Scottish football at the time, worth around £200,000. The partnership was praised for the promotion of a healthy lifestyle linked with football. The deal ended in 1989 when Tennent Caledonian Breweries won the sponsorship rights. Tennent's association with the tournament raised the debate about alcohol sponsorship within sports following the riots at the 1980 Scottish Cup Final which resulted in the sale of alcohol being banned at Scottish sporting events. Despite this controversy, the partnership was largely successful and lasted 18 years until 2007. The SFA received around £25 million over the duration of the sponsorship deal. The Scottish Government in association with businessman Willie Haughey sponsored the Scottish Cup between 2008 and 2010. The 2008–09 competition was known as the Homecoming Scottish Cup to promote Scotland's year of homecoming and tourism. The 2009–10 competition was known the Active Nation Scottish Cup to promote a healthy living through football. Carling was an additional sponsor between 2010 and 2014 as the competition's official beer. Media coverage Scottish Cup matches are currently broadcast live by both BBC Scotland in Scotland and Viaplay Sports across the rest of the United Kingdom. BBC Radio Scotland provide radio coverage including several full live commentaries with additional commentaries broadcast on Radio Scotland's local frequencies. Radio broadcasting rights are also held by BBC Radio nan Gàidheal and BBC Radio 5 Live also carry some games. The Scottish FA sells overseas rights separately from their domestic contract. In Australia, the Scottish Cup is broadcast exclusively by Setanta Sports Australia. Premium Sports hold the rights for the United States, Canada and the Caribbean. In the United States, the tournament is broadcast by ESPN. The Scottish Cup Final is one of several events reserved for live broadcast in Scotland terrestrial television under the Ofcom Code on Sports and Other Listed and Designated Events. Notes See also List of Scottish Cup winning managers Football records in Scotland References External links Tournament home page The Scottish Cup at the Scottish FA website The Scottish Cup Archive at the Scottish FA website The Scottish Cup Final Archive at the Scottish FA website 1 National association football cups 1873 establishments in Scotland Recurring sporting events established in 1873