instead of targeted, accented lighting. They also replaced lighting in employee areas and offices throughout 2021. In August 2021, Safeway launched FreshPass, a paid subscription service that allows for free unlimited delivery/pickup and gives members exclusive discounts and offers. The program was launched with a refreshed mobile app that supports scan-and-pay shopping in select markets. Safeway also activated QR payments and digital receipts with the updated mobile app. The "Just for U" rewards program (commonly branded J4U), first launched in 2012, was simplified to "for u" as part of the FreshPass launch. Other Albertsons stores in various markets have rebannered as Safeway, including Denver and Seattle. Private brands "Signature Select" is the company's signature private label that offers an everyday range of products. "Signature Reserve" is the company's private label for more upscale products. The label "Primo Taglio" is used for upscale deli products and "Lucerne" is the main dairy line for the company. In 2006, Safeway introduced an organically grown and processed line of products named "O Organics". A number of prepared dishes and soups are available under "Signature Cafe". After its acquisition by Albertsons, the combined company adopted Safeway's private label brand program, previously named "Safeway Select". Brand list Some of the brands in use are: Signature Select - Main line of grocery products Signature Reserve - Premium alternative to products in the Signature Select line Value Corner - Cheaper alternative to products in the Signature Select/Lucerne line O Organics - Organic products Open Nature - 100% natural products Lucerne Dairy Farms - Main dairy brand, used for ice cream, cheese, yogurt, and milk Signature Cafe - Brand used for food sold at the deli counter, soups, and refrigerated food made by the deli and sold in the Deli Department Signature Farms - Produce Department brand for fresh fruits and vegetables Signature Care - Home and wellness products Primo Taglio - Deli brand for meat and cheese Debi Lilly Design - Floral and home décor products waterfrontBISTRO - Frozen seafood products Signature Select / Refreshe Brand Cola is produced by Cotts Beverages for Safeway; it is bottled in San Bernardino, California. Safeway Refreshe brand bottled water is bottled by Advanced H2O, LLC in Stockton, California. Safeway closed its water bottling plant in downtown Los Angeles in January 2012. Safeway grocery delivery Safeway has offered online grocery delivery service in select markets starting in the American Northwest region in