Skittles are multicolored fruit-flavored button-shaped candies produced and marketed by the Wrigley Company, a division of Mars, Inc. Skittles consist of hard sugar shells imprinted with the letter 'S', similar to M&M's which have the letter "M". The interior consists mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors. Skittles are sold in a variety of flavor collections, such as Tropical, Wild Berry, Brightside, Dessert, Sweet Heat, Smoothie, and Sour. History and overview Skittles were first made commercially in 1974 by a British company. An animated television advertisement from that year bears the logo of the "Galaxy" company and is copyrighted by Jack Candies Ltd, a Mars distribution subsidiary. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. The name of the candy, Skittles, comes from the sports game of the same name, named as such for the resemblance of the sweet to items used in the game. Skittles' "taste the rainbow" theme was created by the New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where the official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. In 2009, the production of Skittles ceased using animal-derived gelatin, making them suitable for vegetarians, vegans and certain religious groups. Skittles were involved in two political incidents in the 2010s. In the aftermath of the killing of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying along with AriZona watermelon fruit juice, as a symbol during rallies. Though Mars' brief statement of condolences was criticized by some outlets, such as Adweek, for being too subdued, Mars' response in 2016 to a Skittles-based image macro (which was posted by Donald Trump's presidential campaign as an analogy for immigration) was praised for its tact and directness. MWWPR said Mars' responses could influence public relations best practices. In 2016, Skittles faced controversy over temporarily changing the color of the candies from the signature rainbow appearance to white in support of Pride month, LGBT rights and London Pride. The Wrigley Company, a separate representing party of the