"experiential purchases" to "material purchases." Writing for The Atlantic, James Hamblin noted the growing body of research, pioneered by Gilovich, showing that experiences tend to bring people more happiness than possessions: "It's the fleetingness of experiential purchases that endears us to them. Either they're not around long enough to become imperfect, or they are imperfect, but our memories and stories of them get sweet with time. Even a bad experience becomes a good story." In a talk about barriers to gratitude, Gilovich further noted that a survey of his students at Cornell found that they enjoyed their conversations about their experiences than their material purchases, and that happiness from experiential purchases is more enduring than that from material purchases. The reason being that experiences make for better stories, cultivate personal identity more, and connect people to each other. Gilovich explained that the implication is that experiential purchases lead to more gratitude and thus to more pro-social behavior. In addition, Gilovich has emphasized the importance of being active and seeking goals: "We evolved to be goal-striving creatures. You’ll regret more the things that you didn’t do rather than the things you did." Along similar lines, in one talk he urged his audience, "mind your peaks and ends. You won’t remember the length of your vacation experience, but you’ll remember the intensity. And do something special at the end." Publications Books Gilovich, T., & Ross, L. (2015). The wisest one in the room: How you can benefit from social psychology's most powerful insights. New York: Simon & Schuster. Gilovich, T., Keltner, D., & Nisbett, R.E. Social Psychology. New York: W.W. Norton. Gilovich, T., Griffin, D. W. & Kahneman, D. (Eds.). (2002). Heuristics and Biases : The Psychology of Intuitive Judgment. New York: Cambridge University Press. Belsky, G., & Gilovich, T. (1999). Why smart people make big money mistakes-and how to correct them: Lessons from the new science of behavioral economics. New York: Simon and Schuster. Gilovich, T. (1991). How we know what isn't so: The fallibility of human reason in everyday life. New York: The Free Press. . Summary. Journal articles Awards and recognition Fellow of the Committee for Skeptical Inquiry. Member of the American Academy of Arts and Sciences Fellow of the American Psychological Association Fellow of the Association for Psychological Science Fellow of the Society of Experimental Social Psychology Fellow of the Society for Personality and Social Psychology 1998-99 Russell