interview, Powell spoke of the album's completion: "We finished the album yesterday, actually. We spent yesterday piecing it together and sorting out the running order. We know exactly which tracks will be on the album – all of which is new material. The album has taken us a long time to record, especially the tracks that John Punter and Roy produced. We spent the first two days with Roy just trying to get the drum sound as he wanted it. He had forty odd mikes over my kit, and it sounded like thunder in the studios. The album is more of a sing-a-long one, as opposed to a heavy metal album." In a late 1986 fan club interview, Lea spoke of the band's work with Roy Thomas Baker: "I was out with Roy one night, and he got serious for one moment, and said "The only reason I'm here with you lot is because right now in America all the young bands, certainly in Los Angeles, are searching for the formula that Slade created – commercial songs with that edge, and that sound where it all comes out as one". Roy Thomas Baker was the one who put the word 'producer' on the modern map of production – it was a great compliment from him." Promotion The album received little promotion from the label, largely due to the disappointing sales of "Still the Same". No music videos were filmed to promote the singles. In a 1987 fan club interview, Hill discussed the song's failure: Critical reception Upon release, Jon Hotten of Kerrang! described the album as having the "unmistakable Slade stamp" with "12 potential singles", and concluded: "If you like Slade, you'll like this, if you don't, then I don't think this is the album to convert you." In America, reviews were generally positive. Billboard recommended the album, describing it as "raucous, guitar-based rock with shout-along choruses". Circus summarised the album as "galvanized stomp-rock" and concluded: "Slade do not write bad songs – every chorus is custom designed singing along in your favorite watering hole; every solo constructed to have even the most jaded listener bobbing his head." Guitar magazine noted that the album "carries on [Slade's] spirit with amazing vibrancy". They concluded: "Holder and Lea are masters of schoolboy hooks, big shouted choruses that anyone can latch onto. No one will ever mistake this for compositional brilliance, but Slade's