it was spacious inside. The Morris MO Series models (the earlier one and its next model with a new front grille) were by 1949 introduced, as the Hindustan 14. The production continued till 1954, after which the Landmaster based on the Morris Oxford Series II was introduced, with the same 1476 cc side valve engine, drawn from the earlier Hindustan 14. The same engine was used for the older Ambassadors Mark I from 1958 till 1960. Production years The political influence of the Birla family helped ensure that the Ambassador was one of the few cars that were in production following the 1954 government policy of promoting indigenous Automobile industry. It dominated the market for several decades, mostly due to bribery, its spacious size and ruggedness compared to its rivals like the Premier Padmini and Standard 10. By the early 1980s, the comparatively expensive Ambassador's low fuel economy and poor quality began to hinder sales. It still represented more than two thirds of Indian car production, but wait lists were down to 12 months while the Premier Padmini had a wait list nearly five years long. The Ambassador remained dominant in the official and company sectors, while also popular as a taxi, but private motorists gradually abandoned the "Amby" in the 1980s and 1990s. Production of Hindustan Ambassador at its plants outside the cities of Kolkata and Chennai ended owing to weak demand and financing problems. Prior to the cancellation, the company had sold 2,200 Ambassadors in the financial year which ended in March 2014, only a tenth of the sales the Ambassador reached in the mid-eighties. In 2022, HM confirmed that the company was working with the French Auto maker Peugeot to bring back Ambassador in its new design whose work was already in advanced stages. Earlier in 2017 Hindustan Motors had sold the Ambassador brand to the French auto manufacturer Peugeot for Rs 80 crore. Reimported into UK The car was briefly imported to the United Kingdom in 1992 (as the Fullbore Mark 10). The cars were retrofitted with a heater and seat belts in order to comply with European safety legislation, but only a tiny number were ever sold, and the importer went into liquidation. Evolution The Ambassador remained in continuous production from its inception, with very few improvements or changes. In 1948, Hindustan Motors shifted its assembly plant from Port Okha in Gujarat to Uttarpara/Hindmotor in