“judgments, decisions and actions” Slovic also discusses “Attention” as being an important factor. It is necessary for the feelings. It is good for people to see the vast numbers of those murdered but it does not have the same effect as images. Slovic says, “We quickly grow numb to the facts and the math” He uses statistics to show the relationship between the numbers of people presented and our level of contributions to help them. When it was one victim it was a full ten on the scale. For eight victims the contribution dropped down to a five. What seemed to work was when the media would cover individual stories of victims. People became more willing to the help/donate in these instances. Several changes need to be made to combat this perception of mass murder. International law needs to be changed to accommodate this problem of numbness of numbers. The approach of reporting genocide also needs to change because our feelings alone do not give enough drive to stop genocide. "Facts and Fears: Societal Perception of Risk" - There is statistical data for many hazards that people can perceive such as smoking, car wrecks, etc. But without interpretation of the statistics they are just numbers and they have to be given relevance in their respective context. Slovic looks at the psychology of risk assessment when managing hazards. He says that experts as general publics are needed in the assessment process and “that understanding public perceptions is crucial to effective decision making”. Through his study he looked at how people view as a perceived risk and what determines risk perception. By the end of his research he concluded that “perceived risk is quantifiable and predictable”. Not only is there a difference in perception between experts and public but also the people within the public differ as well. He found that when there is a higher perceived risk it causes higher desired reduction of that risk. References External links Curriculum Vitae (PDF) Decision Research profile of Slovic 1938 births Living people 21st-century American psychologists University of Oregon faculty American people of Serbian descent University of Michigan alumni Members of the United States National Academy of Sciences 20th-century American psychologists