and Bob Goen from 1994 to 1996. The show's highest ratings were in the early 1980s when it regularly topped the Nielsen ratings. Viewership dropped sharply from the 1990s to the 2000s, from an estimated viewership of 20 million to an average of 7 million from 2000 to 2001. In 2002, owner Donald Trump brokered a new deal with NBC, giving them half-ownership of the Miss USA, Miss Universe, and Miss Teen USA and moving them to NBC on an initial five-year contract. The pageants were first shown on NBC in 2003. The Miss USA title winner historically represented the U.S. in its sister pageant, Miss Universe. Since its inception, nine Miss USA titleholders have gone on to win Miss Universe. In the mid-1960s, the organization established a rule that when a Miss USA wins the Miss Universe title, the first runner-up assumes the Miss USA title for the remainder of the year. This occurred in 1980, 1995, 1997, 2012, and 2022. In 1967, the first runner-up Susan Bradley of California declined the title and the crown went to the second runner-up Cheryl Patton of Florida. The only instance when a first runner-up assumed the title of Miss USA before this period was in 1957, when Mary Leona Gage of Maryland resigned after it was discovered she was married. The winner is assigned a one-year contract with the Miss Universe Organization, traveling across the United States and sometimes overseas to spread messages about their chosen causes. Aside from the job, the winner also receives a cash allowance for her entire reign, a modeling portfolio, beauty products, clothes, shoes, styling, healthcare, and fitness services from different pageant sponsors. She also gains exclusive access to events such as fashion shows and opening galas, as well as access to casting calls and modeling opportunities throughout New York City. When Donald Trump owned the pageant, the winner was given the use of a Trump Place apartment in New York City during her reign, which she shared with the Miss Universe and Miss Teen USA titleholders. If the winner cannot fulfill her duties as Miss USA for any reason, including if she wins the Miss Universe title, her 1st runner-up takes over. After losing its television partners, it was announced that Miss USA 2015 would be streamed on the pageant's website. Shortly before the pageant, Reelz Channel announced that it would broadcast Miss USA 2015.