Two increasingly strong years followed, resulting in promotion and three seasons in the Bundesliga, from 1988 to 1991. Four seasons followed in 2. Bundesliga, and then another two in the Bundesliga In 1995 to 1997, before another return to the 2. Bundesliga. Into the new millennium Until 2010, the club's most recent appearance in the top-flight had been a single-season cameo in 2001–02. A win against Bayern Munich, the reigning Intercontinental Cup winners, led to the popular "Weltpokalsiegerbesieger" ("World Club Champion beaters") shirts. However, the team finished last in the league, partly because the management did not trust the team which surprisingly won the promotion in 2001, but rather spent the additional money from Bundesliga TV contracts and advertisements on expensive but disappointing players. After the relegation to the 2. Bundesliga, only a skeleton of the successful 2001 team remained. The 2002–03 season ended up in chaos, with the team fighting relegation (ultimately in vain) from the very beginning, various coaches departing and other problems internal to the club. With the club almost bankrupt again and the less-lucrative Regionaliga Nord (III) looming, the club began its fund-raising activities, the so-called "Retteraktion". They printed t-shirts with the club's crest surrounded by the word Retter ("rescuer/saviour") and more than 140,000 were sold within six weeks. They also organized a lucrative benefit game, against Bayern Munich, to raise funds to save the club. The club has also been active in terms of charity and in 2005 the club, the team and the fans initiated the Viva con Agua de Sankt Pauli campaign, which collects money for water-dispensers for schools in Cuba, for clean water in Rwanda et cetera. During the 2005–06 season, the team enjoyed unprecedented success in the DFB-Pokal, with wins over Burghausen, VfL Bochum and, significantly, Bundesliga sides Hertha BSC and, in the quarter-finals on 25 January 2006, Werder Bremen. Their 3–1 victory in front of a sell-out Millerntor crowd, and their subsequent place in the DFB Cup semi-final, netted the club approximately €1 million in TV and sponsorship money, going a long way to saving the club from immediate financial ruin. St. Pauli finally went out of the cup to Bayern Munich on 12 April, going down 3–0 with a goal from Owen Hargreaves and two from Claudio Pizarro. Coincidentally, Bayern were also St. Pauli's opponents and dispatchers in the first round of the following season's cup. After success in