Superquinn was an Irish supermarket chain, founded in 1960 and entirely privately owned by the Quinn family. Select Retail Holdings, a property buying consortium, purchased the company from the Quinn family in 2005. A receiver was appointed to the company on 18 July 2011, and the following day the company was bought by Musgrave Group for an undisclosed sum. On 13 February 2014 all remaining stores were rebranded as SuperValu. Products and services The company operated 20 supermarkets under the Superquinn brand and 4 convenience stores under the "Superquinn Select" brand. It had three levels of own brand products of increasing quality; "Euro Shopper", "Superquinn" and "Superior Quality". In 2011, the Euroshopper brand was replaced by "Superquinn Essentials", their low cost, but still high quality, own brand products. Superquinn was known for having a very high level of customer service compared to other supermarket chains, its former owner having written a manual on customer service, Crowning the Customer". It was also known for having introduced a number of innovations, including Ireland's first supermarket loyalty card in 1993, SuperClub re branded in 2007 as Reward Card. It also introduced self-scanning of goods by customers in a number of its outlets (Reward Card SuperScan). Superquinn was known as one of the better retail grocery companies to work for. Superquinn was part of an Irish Internet shopping portal Buy4Now, which provides Internet shopping services for a number of Irish retailers. History The business was founded in 1960 as 'Quinns Supermarkets' in Dundalk by Feargal Quinn, and the company headquarters were later moved to Sutton, Dublin. The trading name was subsequently changed to Superquinn, in part to differentiate it from rival Quinnsworth, which had started in the early 1970s. In 1970, the company name was legally registered and founded. In 1991, Feargal's son Eamonn Quinn took a key management role as deputy chairman. In January 2005, it was announced that Superquinn was to be sold to a company called Select Retail Holdings, consortium which had been formed in 2002. On 26 August 2005 it was announced that the sale had been completed. Simon Burke replaced Feargal Quinn as Executive Chairman of the company, with Quinn becoming non-executive President of the business. Eamonn Quinn left the company. In January 2009, the company made the decision to close the Dundalk store. This was the second time Superquinn had failed in Dundalk, but in September 2010 a