Cisco Videoscape (formerly NDS Group and currently known as Synamedia) was a majority owned subsidiary of News Corp, which develops software for the pay TV industry (including cable, satellite and others). NDS Group was established in 1988 as an Israeli start up company. It was acquired by Cisco in 2012 before being sold back to the private equity company Permira in 2018 for US$1 billion. The company is currently headquartered in Staines, United Kingdom. Filling The Executive Chairman and CEO roles at NDS is Abe Peled with former CEO Dave Habiger having left in 2012. The company's major product is the VideoGuard conditional access system, which is used by more than 85 leading pay TV operators around the world. NDS technology includes end to end connections for satellite, broadband IPTV, Hybrid, OTT, and EPGs. It has launched VideoGuard Connect, the DRM for Pay-TV, designed to help TV operators to seamlessly extend their pay-TV services to connected media devices, enabling secure ingestion, delivery and consumption of premium content over both managed and OTT networks while maintaining subscription privileges across devices. NDS also provides advanced advertising, professional services and system integration services. New ways to secure content on PCs, tablets, and other devices are displayed at IBC and CES. Cisco Systems announced the acquisition of the company in March, 2012. It was later acquired successfully and in 2014 its name was changed into Videoscape, becoming a part of Cisco. In 2018 it was announced that Cisco would sell this part of the business, with Permira successfully acquiring it and it being branded as Synamedia. History The development of the technology on the basis which the company was founded on, began in 1983, at the Weizmann Institute by Professor Adi Shamir (who had previously developed the RSA encryption algorithm), together with his research students Amos Fiat and Yossi Tulpen. The first application they developed was a digital rights management solution aimed at protecting software from being copied illegally. They then developed a smart card to prevent counterfeits, which were first intended to protect credit card transactions.The patent of the card is registered in the name of Yeda Research & Development Co., the commercial arm of the Weizmann Institute of Science. In those years, media mogul Rupert Murdoch began to develop his television business, which included satellite TV broadcasts for a fee, and a pay-per-view service for movies and sporting events. In order to