Shaykin left the magazine. By the early 2000s, the magazine had achieved a readership of about 35,000, which grew to 47,000 by 2006. The magazine was the subject of an obscenity controversy when it published a dildo advertisement on its back cover for its Fall 2002 issue. Responses to this were mixed, and Bitch later published varying opinions about the incident from letters sent by readers. Later interviewed about the events, Zeisler expressed that there had been a certain naivety about the impact of placing the advert on the back cover. The U.S. Postal Service contacted the magazine and stated that copies of the issue would be considered obscene literature and would have to be distributed in black polybags. Bitch celebrated its 10th anniversary in August 2006 by publishing a Bitch anthology entitled BITCHfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine. Edited by Bitch founders Jervis and Zeisler, BITCHfest includes essays, rants and raves, and reviews reprinted from previous issues of Bitch magazine, along with new pieces written especially for the anthology. In March 2007, Bitch relocated from its offices in Oakland, California, to Portland, Oregon. In 2009, the Bitch nonprofit changed its name to Bitch Media, covering expansion beyond publication of the magazine. The magazine's 50th issue was published in 2011. That same year, Bitch won an Utne Reader Independent Press Award for Best Social/Cultural Coverage. In 2011, Bitch partnered with feminist media critic Anita Sarkeesian to create the video series Tropes vs. Women. The series examined common tropes in the depiction of women in media with a particular focus on science fiction. As of 2012, Bitch hosted the Bitch YA Book Club for young women and girls, which focused on young adult literature. The reading group's online blog included a forum for club participants. Bitch Media also hosted podcasts, and a college speaker series, "Bitch on Campus". "Popaganda" was hosted by Amy Lam and Sarah Mirk, who discussed politics, news, and media. "Backtalk" was hosted by Amy Lam and Dahlia Balcazar, who reviewed and discussed the week in popular culture through a feminist lens. Decline and closure Bitch Media experienced difficulty funding its magazine in its final years. On April 12, 2022, Bitch Media announced they would be shutting down the publication after 26 years. The magazine's last issue was released in June 2022, for its Summer edition. Bitch Media ceased all operations the