became Utsav Plus in the UK and Europe. Reception In the early 2000s, StarPlus was at third position in terms of revenue and viewership after Zee TV and Sony Entertainment Television while none of the series were in top 10. With the launch of Indian Hindi version of Kaun Banega Crorepati, hosted by Amitabh Bachchan, the series became an instant hit becoming number one show followed by the launch of Kyunki Saas Bhi Kabhi Bahu Thi, on the same day which became second most watched after it which soon beat the latter to number one position while StarPlus soon became the most watched channel. This followed Kahaani Ghar Ghar Kii in October 2000 and later Kasautii Zindagi Kay a year after it and many more produced under Balaji Telefilms which made StarPlus to achieve the highest viewership during that time making the channel at No. 1 position since. Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms. 70% of the revenue for the production house was obtained from Star then. After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel. However, during 2008, differences arouse between Star India and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated. Both suffered some downfall after it. However, after two years, they patched up and Tere Liye was the show produced after it in 2010. During the slight downfall in viewership in the end of the 2000s the no.1 position dominated by it for nine years continuously was beaten by the rival channel Colors TV in April 2009 for the first time pushing it to second position. During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only Yeh Rishta Kya Kehlata Hai has maintained its ratings among Top 10. In week 12 2020 while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing COVID-19 pandemic when production and new episodes broadcast were halted and reruns began. However, in week 15 it returned to the