didn't meet their demands," and ordered the chain to pay $10 million in penalties. In 2015, the Federal Court of Australia fined Coles $2.5 million for making misleading claims in relation to the sale of its par-baked bread products. Notable promotions 4-cents-per-litre fuel offer: When a customer spends $30 or more in a single transaction at a Coles, BI-LO, Pick'n'Pay or Liquorland, they receive a four-cent discount coupon on their receipt for use at Coles Express service stations. This practice has been criticised by competition law experts who argue that people pay higher petrol and grocery prices to fund these discounts. Shoppers can collect flybuys loyalty program points at Coles Group businesses. Between 1991 and 1993, Coles Supermarkets ran a promotion in conjunction with Apple Inc. and 12 major suppliers entitled "Apples for Students", where students collected grocery dockets and returned them to their participating school, and once a certain value had been reached the school would be provided with a free Macintosh computer. Seventy per cent of Australia's schools and kindergartens participated and gained more than 25,000 computers, equipment and software worth $13.6 million. In 2010, Coles Supermarkets ran a similar program called "Sports for Schools" which customers collected coupons to hand in to their school in exchange for sports equipment. The program was run again in 2011, 2012, 2020 and 2018. In 2018, Coles ran a collectibles promotion called Little Shop featuring mini-sized grocery items. Competitor Woolworths stated the success of the promotion led to reduced customer visits to its stores. Due to the success of the campaign, Coles re-invigorated the promotion with the collectables returning for the Christmas period. Private label brands In the past Coles had a variety of private labels, most notably Farmland and Embassy. Currently Coles has eight levels of generic or private label brands, although they plan to consolidate these into the basic Coles brand. They also have a private clothing brand. Coles: A mid-price line, replacing the 'You'll love Coles' brand. Designed to match established branded products. Coles Smart Buy: A budget label covering household essentials and groceries. Easily recognisable due to its plain white and red accented packaging. Replaced the previous 'Savings' and 'Farmland' brands. Coles Finest: A premium brand, with a small range of gourmet foods. Promoted as of greater quality than many well known branded products and often more expensive. Coles Green Choice: A range of household products which