Amanda Jane Platell (born 12 November 1957) is an Australian journalist. Between 1999 and 2001 she was the press secretary to William Hague, the then leader of the British Conservative Party. She is currently based in the UK. Personal life Platell was born in Perth, Western Australia. Her father was a journalist working for The West Australian newspaper and her mother was a secretary. Platell graduated with an Honours Degree in Politics and Philosophy from the University of Western Australia, her first job was in 1978 when she joined the Perth Daily News. She has lamented that for medical reasons she has been unable to have children. Early British career After a backpacking tour of the world with her then fiancé John Chenery, she arrived in London in 1985. Aiming to earn enough money to return home she worked as a freelancer for publications including The Observer and the Sunday Express. After being part of the start-up team of Today, she then joined Robert Maxwell's short-lived London Daily News, before returning under Today editor David Montgomery in 1987 as deputy editor. In 1993 she was appointed managing editor of the Mirror Group, and then moved in the same year to The Independent, initially as marketing director and then managing director. In 1996 she joined the Sunday Mirror as acting editor, where she was the superior of Labour party's later director of communications, Alastair Campbell. In 1998 she was appointed acting editor of the Sunday Express, a position she was sacked from by Rosie Boycott following the publication of details of Peter Mandelson's gay relationship with his Brazilian partner. In 1999, Platell published a novel Scandal, about women in the newspaper industry. "Two editors, one paper, may the best woman win" was how the cover summarised the plot. It was from 1999 to 2001 that Platell moved into politics to become the Conservative Party's head of media, during which she supported William Hague, advising him to just "be yourself" as it was at these times he was his strongest. In her role, Platell made an important contribution to Hague's reversion from a modernising agenda to a 'core vote' strategy pursued during the 1999 European Elections, in which the Conservatives gained the most votes, as well as the 2001 General Election campaign. Hague, however, only managed to make a net gain of 1 seat in 2001, forcing his resignation shortly after the