More FM is a New Zealand radio network that plays hot adult contemporary music. It is operated by MediaWorks New Zealand. More FM broadcasts in 25 centres throughout New Zealand on 81 transmitters with a mix of local and network programming. The station targets a 25 to 49-year-old audience and has the most local shows of any radio network in New Zealand. Currently there are 11 different breakfast shows and 14 day shows. The More FM network has grown from a local Wellington station to a large Network brand developed through expansion, acquisitions and re-branding of local stations already owned by MediaWorks. More FM had the 3rd or 4th largest audience of New Zealand's commercial radio stations in 2021. History Early years More FM, with the on air position of "Not to Heavy, Not too Soft", first began in Wellington on 6 May 1991 as a local radio station. The very first station was started by Doug Gold and Craig Thompson; previously Doug Gold was the managing director of Wellington radio station Radio Windy. Gold and Thompson were joined by fellow investors Chris Muirhead, Simon "Swampy" Marsh, Lyn Chung and Bill Mathieson.The very first song to play on the first More FM station by Breakfast Show hosts Simon "Swampy" Marsh and Anemarie Gold was Rhythm of My Heart by Rod Stewart. In the early nineties More FM began broadcasting in Christchurch and Auckland, both as local stations separate from the Wellington station. Change of ownership In the late nineties More FM's parent company The More FM Group was sold to CanWest Mediaworks who at the time were the owners of TV3 New Zealand; the sale also included The Breeze in Wellington and Channel Z. Programming was extended to Dunedin in 1997 as a local station but networked from Christchurch during breakfast and evenings. A fifth More FM station was started in the Waikato in 1999 as a totally local station. In 2000 CanWest Mediaworks purchased RadioWorks which at that stage was operating 4 network brands across New Zealand and a local station in most markets across New Zealand. RadioWorks later became known as MediaWorks. Expansion to other regions In 2004 MediaWorks began nationalising many of their local stations previously marketed as LocalWorks stations. Regions with just one local station had their station rebranded as More FM, regions with more than one local station typically had the station considered to be