of shows changing periodically. KIKU disaffiliated from the FUNimation Channel in September 2007, due to low viewership. In January 2012, KIKU's then-owner AsianMedia Group filed for Chapter 11 bankruptcy protection; the station, along with KSCI in Los Angeles and its San Diego repeater KUAN-LP, was sold to NRJ TV (a company unrelated to European broadcaster NRJ Radio) for $45 million in March 2012, in a transaction that included the assumption of AsianMedia Group's debt. In May 2012, KIKU dropped most of its English-language entertainment programming to concentrate on expanding its Asian programming. Sale to WRNN-TV Associates On December 9, 2019, it was announced that WRNN-TV Associates, owner of New York City–based WRNN-TV, secured a deal to purchase seven full-power TV stations (including KIKU and KSCI) and one Class A station from NRJ. The sale was approved by the FCC on January 23, and was completed on February 4, 2020. In May 2021, the station announced that it would cease its current programming and begin airing ShopHQ on June 28, 2021, a programming direction noted with disapproval by the station's longtime general manager, Phyllis Kihara, announcing the move. This change was part of a larger and controversial deal that RNN made for main-channel affiliations for ShopHQ, whose stations, no matter their content, are required to be carried by pay TV providers under must-carry guidelines. ShopHQ itself was, and is, universally available on cable and satellite throughout the United States, including Oceanic Spectrum channel 24 on the Islands. This made the requirement to carry the network on KIKU from disconnected ownership in suburban New York especially troublesome to viewers seeing a Mainland owner force a programming change upon the station without any local input. Sale to Allen Media Group On September 27, 2021, it was announced that KIKU would be sold to Allen Media Broadcasting for $4,000,000. The sale was completed on January 31, 2022. Programming Prior to the switch to ShopHQ, most of KIKU's programming consisted of multicultural content catering to the large Asian community in the Hawaiian Islands. Programs seen on the station were broadcast in Japanese, Filipino, and English. Japanese programming was its most popular genre on the station, with content licensed from some of Japan's major television broadcasters, including TV Asahi, TBS Television, NHK and Nippon TV. KIKU's Filipino programming was from the most popular television broadcasters in the Philippines, including GMA Network, ABS-CBN, and TV5. In 2011,