Carolina, in what was a rare instance of one company's flagship station being traded for another. During the 1980s and 1990s, KSDK was the highest-rated NBC affiliate in the country, and it remains the most-watched NBC affiliate in the top 30 markets to this day, despite the network's overall ratings decline that has occurred since the 2004–05 season. In 1990, KSDK dropped the Eyewitness News branding and rebranded its newscasts as NewsChannel 5; the station also began to operate on a 24-hour-a-day schedule. On July 24, 1995, Multimedia was purchased by the Gannett Company, with the acquisition finalized on December 4. In 1998, KSDK debuted the "Window on St. Louis," a street-side studio located in the same downtown St. Louis building that also houses KSDK's other studios. The local program Show Me St. Louis used this studio for broadcasts for nearly 20 years. The Window on St. Louis was modeled on Todays "Window on the World." In an attempt to provide St. Louisans with local and national election results during the 2004 elections, KSDK partnered with PBS member station KETC (channel 9) to simulcast election coverage. The KSDK/KETC partnership continued through September 2005, when, along with radio partners KYKY (98.1 FM) and KEZK (102.5 FM), a telethon for Hurricane Katrina relief was simulcast. KSDK produced the first broadcast of any local program in St. Louis in high definition, when it broadcast the St. Louis Thanksgiving Day Parade on November 24, 2005. Incidentally, the 2005 parade also marked the final year that the event, which had been a Thanksgiving Day tradition on KSDK, would be broadcast on the station, as the parade moved to CBS affiliate KMOV (channel 4) in 2006. Around the first week of October 2012, Gannett entered a dispute against Dish Network regarding compensation fees and Dish's AutoHop commercial-skip feature on its Hopper digital video recorders. Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for KSDK. Gannett threatened to suspend its contact with the satellite provider should the skirmish continue beyond October 7 and Dish and Gannett fail to reach an agreement. The two parties eventually reached an agreement after extending the deadline for a few hours. On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KSDK was retained by the latter company,