mid-January. Epstein arranged for a $40,000 American marketing campaign, a deal Capitol accepted due to Ed Sullivan's agreement to headline the Beatles on The Ed Sullivan Show. First visit to the US and Ed Sullivan Show performances In advance of the Beatles' arrival in the US, Time magazine reported that the "raucous sound" of the band's screaming fans made their concerts "slightly orgiastic". The seating at venues would be soaked in urine after each show and, in Doggett's description, "Sociologists noted that witnessing a pop group provoked orgasms amongst girls too young to understand what they were feeling." David Holbrook wrote in the New Statesman that it was "painfully clear that the Beatles are a masturbation fantasy, such as a girl presumably has during the onanistic act – the genial smiling young male images, the music like a buzzing of the blood in the head, the rhythm, the cries, the shouted names, the climaxes." On 3 January 1964, The Jack Paar Program ran Beatles concert footage licensed from the BBC "as a joke" to an audience of 30 million viewers. On 7 February, an estimated 4,000 Beatles fans were present as Pan Am Flight 101 left Heathrow Airport. Among the passengers were the Beatles on their first trip to the US as a band, along with Phil Spector and an entourage of photographers and journalists. On arrival at New York's newly renamed John F. Kennedy International Airport, they were greeted by a crowd of 4,000 Beatles fans and 200 journalists. A few people in the crowd were injured, and the airport had not previously experienced such a large crowd. The band held a press conference where they met disc jockey Murray the K, then they were driven to New York City, each in a separate limousine. On the way, McCartney turned on a radio and listened to a running commentary: "They have just left the airport and are coming to New York City." When they reached the Plaza Hotel, they were besieged by fans and reporters. Author André Millard, writing in his book Beatlemania: Technology, Business, and Teen Culture in Cold War America, says that it was this constant fan presence – outside the band's hotels, UK residences, and recording studios – that gave Beatlemania an "extra dimension that lifted it above all other incidents of fan worship". The Beatles made their first live US television appearance on 9 February,