Sooty, having said that she "thoroughly enjoyed the experience". Campaigning Cot death Diamond became involved in raising awareness of Sudden Infant Death Syndrome (SIDS) – also known as "cot death" – after her son, Sebastian, died from the syndrome in 1991. She fronted "Back to Sleep", a campaign telling parents to ensure that babies slept on their backs. Since then, there has been a significant fall in incidents of SIDS in the United Kingdom, from more than 2,000 per year to around 300, which has been attributed to the campaign. Diamond was awarded the Gold Medal of the Royal College of Paediatrics and Child Health, the only time it has ever been awarded to a non-medic. Diamond spoke out over the cot death and baby-swap storyline in the BBC One soap opera EastEnders, featuring characters Kat Moon and Ronnie Branning. "I think it's crass what they've done," she told ITV's Daybreak breakfast programme, branding the plot "tacky sensationalism". The episode gathered numerous complaints following its New Year's Eve airing. FSID named Diamond as their Anniversary Patron for their 40th anniversary in 2011. Video game violence On 28 March 2008, in an article for the Daily Mail tabloid newspaper, Diamond contributed to an article concerning violence in video games where she is quoted as saying that the game Resident Evil 4 "shouldn't be allowed to be sold, even to adults". Leveson Inquiry Diamond has been featured in numerous stories in the British tabloid press since the mid-1980s. On 28 November 2011, she gave evidence at the Leveson Inquiry into the culture, practice and ethics of the press. She gave detailed accounts of intrusion by journalists into her life and her dealings with tabloid newspapers. Honours Diamond was appointed Officer of the Order of the British Empire (OBE) in the 2023 New Year Honours for services to public health and charity. She is also the first non-medic to be awarded the Gold Medal of the Royal College of Paediatrics and Child Health. Personal life Diamond began an affair with Mike Hollingsworth in the mid-1980s while he was married to his first wife. They married in 1989 following the birth of their second child, and went on to have three more children together. Their third child, Sebastian, died of Sudden Infant Death Syndrome (SIDS) when he was three months old. Diamond and Hollingsworth separated in 1998 after he had numerous affairs, and divorced