made up the story, but Brian's honest reaction to it shows he is a liberal at heart. Reassuring Brian of his liberal convictions, Limbaugh leaves the jail, making a Grapes of Wrath-like pledge to "be around" wherever conservative causes need help. Outside, they heckle each other with reassurance before waving goodbye to the other. The episode ends with Brian watching Limbaugh transform into a bald eagle and subsequently flying away into the skyline. Production and development First announced by series creator and executive producer Seth MacFarlane in an interview on August 13, 2009, the episode was written by series regular Patrick Meighan, and directed by series regular John Holmquist shortly after the conclusion of the production of the eighth season. In the interview, with The Hollywood Reporter, MacFarlane conceded that Family Guy tends to be very liberal because "it's written by liberals". In choosing the conservatives who would be featured in the episode, MacFarlane stated, "we put it out there to a lot of Republicans — 'we're doing this show, who wants in?' — and we got some bites." Series regulars Peter Shin and James Purdum served as supervising director, with Andrew Goldberg, Alex Carter, Elaine Ko and Spencer Porter serving as staff writers for the episode. Composer Walter Murphy, who has worked on the series since its inception, returned to compose the music for "Excellence in Broadcasting". It is the first episode to feature a high-definition opening credit sequence. On The Rush Limbaugh Show on September 27, 2010, Limbaugh explained that he agreed to do the episode based on his continuing friendly relationship with Family Guy creator and executive producer Seth MacFarlane, commenting, "Seth appreciates and has a great affection for professionals, and we're all professionals here." Limbaugh went on to reveal that he was in the studio's sound booth for "three or four days at four hours at a time," while recording his lines for the episode, as well as for the accompanying musical number, which Limbaugh admitted to being something of a challenge. Later on his radio show, Limbaugh went on to criticize 20th Century Fox's public relations department, following a comment by author and commentator Andrew Breitbart, accusing the Fox Broadcasting Company of "burying" the episode. Limbaugh also admitted, however, that "there was nothing in the script that would want them to edit out." "Excellence in Broadcasting", along with the two other episodes from Family Guys