on the film, recalled: "We were staying in a little hotel outside West Malling and the crowd that came pushed in the front window of the hotel ... That level of adoration is just amazing to be around." The last mass display of fan adulation took place at the world premiere of the Beatles' animated film Yellow Submarine, held at the London Pavilion in Piccadilly Circus on 17 July 1968. The event was attended by the four band members and, according to Miles, "Fans as usual brought traffic to a standstill and blocked the streets." A rare example of the Beatles interacting with fans was when they filmed a promotional clip for their "Hey Jude" single in September 1968, surrounded by a studio audience. Marc Sinden, later an actor and film director, recalled: "It was the days of screaming, but nobody screamed. We were suddenly in the presence of God. That's the only way I can describe it. These people had changed history. We grew up with them." Social impact The Beatles' popularity and influence grew into what was seen as an embodiment of socio-cultural movements of the decade. In Gould's view, they became icons of the 1960s counterculture and a catalyst for bohemianism and activism in various social and political arenas, fuelling movements such as women's liberation and environmentalism. A 1997 study titled "Beatlemania: A sexually defiant consumer subculture?" argued that Beatlemania represented a proto-feminist demonstration of girl power. In their 1986 book, Ehrenreich, Hess and Jacobs comment that, but for the girls' hairstyles and clothing, the photos and footage of young Beatles fans in confrontation with police suggest a women's liberation demonstration from the late 1960s rather than a 1964 pop event. The authors add: "Yet if it was not the 'movement,' or a clear-cut protest of any kind, Beatlemania was the first mass outburst of the '60s to feature women – in this case girls, who would not reach full adulthood until the '70s – and the emergence of a genuinely political movement for women's liberation." Derek Taylor, the band's press officer in 1964 and from 1968 until their break-up, described the relationship between the Beatles and their fans as "the twentieth century's greatest romance". The first band after the Beatles to receive widespread attention for its fan following in the UK was T.Rex, a glam-rock group led by Marc Bolan. In the early 1970s, the fan