the former studio facility was demolished in November 2007. Civic merged with Cosmos Broadcasting, a division of the Liberty Corporation in 2000. That same year, Liberty sold its insurance businesses to the Royal Bank of Canada, resulting in the retirement of the "Cosmos Broadcasting" banner. Liberty sold itself to Raycom Media in 2006. In October 2004, KLTV celebrated its 50th anniversary. At approximately 7:30a.m. on February 3, 2006 (one day after Raycom officially took ownership of the station), KLTV's broadcast transmitter in Red Springs collapsed taking both its over-the-air analog and digital signals as well as radio station KVNE (89.5 FM) off the air; no one was reported injured as a result. Cox Communications (which sold its East Texas systems to Suddenlink Communications in 2007) continued to carry KLTV's standard and high definition feeds via a fiber optic connection; however, DirecTV and Dish Network customers were not able to receive the station. KLTV re-established an analog signal at reduced power from its former studio and transmitter location in eastern Tyler within 13 hours of the collapse. No cause for the collapse has been disclosed to date. A new Harris transmitter—on a tower slightly less than half the height of the one that collapsed—was installed the following day, allowing resumption of full-power broadcasts from the Tyler site, allowing over-the-air viewers to watch ABC's broadcast of Super Bowl XL over its analog signal; the digital signal was restored several days later. KLTV restored its analog over-the-air signal from its original tower while also being restored on DirecTV, Dish Network and other area cable providers. Its analog transmitter equipment was not damaged and was supplemented at the original tower site with a newer transmitter. However, its over-the-air high definition and digital television transmission equipment was a total loss. In March and April 2007, KLTV ran a "Flip the Switch" promotion to promote the completion of the new Red Springs tower. Viewers were urged to submit 30-second videos to show why they should be selected to turn on the tower, with the winner being selected by popular vote on the station's website. On April 17, 2007 at approximately 6:58p.m., contest winner Jeff Heimer officially flipped the switch to turn on the new transmitter and tower. In January 2011, KLTV started "KLTV in Your Community," a section of its website serving as a branch for citizen journalism, or community blogging; the blog sites are separated