StarPlus is an Indian Hindi language general entertainment pay television channel owned by The Walt Disney Company India operated by Disney Star both divisions are subsidiary of The Walt Disney Company. it's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. History When it was first launched on 21 February 1992, StarPlus was an English language entertainment television channel, broadcasting international television shows from the United States, United Kingdom, Australia and New Zealand, with Zee TV being the Hindi-language counterpart. After Star ended its relationship with Zee TV on 31 March 1996, StarPlus was transformed completely into a Hindi-language channel (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of Hindi and English programmes), with Star World becoming the network's English-language counterpart channel and the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped solidify the channel's position as the leader in the Hindi-language television broadcasting area. The channel launched in the United States in November 2004. The channel's high-definition feed was launched on 15 April 2011. It carries the same schedule as the SD feed, but with different commercials. StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011, but it was delayed until 5 July 2012. On 6 October 2017, Canada's ATN Channel lost rights to Star programming, with viewers directed to the new streaming service Hotstar, which was recently introduced in the Canadian market. On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of the Hotstar service. Rebranding On 1 April 2001, the logo transformed yellow to blue and white, now cutting star. On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi". On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch". On 27 May 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by A. R. Rahman. On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus