name. BBC WSTV (; officially launched on 14 October 1991): 24-hour news, current affairs and information from the BBC this version of BBC World Service Television. Chinese Channel (; officially launched on 21 October 1991): 24-hour all full Mandarin Chinese and Cantonese variety entertainment channel that showcased full Cantonese and Chinese language content provided by CTV in Taiwan and ATV in Hong Kong broadcasts from Mainland China; also showed television series from other Greater China countries including China, Hong Kong, Macau and Taiwan. Entertainment (; officially launched on 15 December 1991): 24-hour English language variety entertainment channel which showed dramas and variety shows from English-speaking countries including United States, United Kingdom, Australia and New Zealand. STAR TV was officially opening ceremony with very first opening programme such as: Prime Sports: New York City US Open Tennis (officially launched on 26 August 1991 at 17:00 Hong Kong Time) MTV: 1991 MTV Video Music Awards (officially launched on 15 September 1991 at 06:00 Hong Kong Time) BBC WSTV: BBC News (officially launched on 14 October 1991 at 12:00 Hong Kong Time) Chinese Channel: Doraemon (officially launched on 21 October 1991 at 16:30 Hong Kong Time) Entertainment: The Bold and the Beautiful (officially launched on 15 December 1991 at 18:00 Hong Kong Time) On 1 October 1992, Star TV added Zee TV (which targeted Hindi-speaking audiences) from Zee Telefilms in India to its line-up. In February 1993, Julian Mounter, former director-general of Television New Zealand, was appointed as president and Chief Executive of the company. In March 1993, Star TV was offered to join ranks made by the Asia Business News. In June 1993, Star TV and Wharf Cable signed a deal in which Hong Kong's new cable television provider would carry Star TV's channels. However, the deal was terminated in February 1994 in the carriage dispute between the two parties. Sale to News Corporation Star TV's viewership across Asia have increased over the years, and it attracted advertisers. But the business was making loss. The company has been looking for an Anglophone partner for financial investments, additional English language programming and technical assistance, especially to launch a pay-television system that would carry encrypted channels. By late April 1993, Pearson approached Star TV's owners, and was expected to pay up to GBP 100 million. Pearson (which owned minor stake in British broadcasters BSkyB and Yorkshire-Tyne Tees Television at the time, and have just