texture than Crunchie bars, with a slightly more marshmallow taste. Hoadley's Chocolates was acquired by English company Rowntree's in 1970, who produced Violet Crumble in Adelaide until 1985. Rowntree's was itself acquired in 1988 by Nestlé, who moved production to the northern Melbourne suburb of Campbellfield. On 11 January 2018, Robern Menz purchased the Violet Crumble brand and its associated intellectual property, plant and equipment for an undisclosed sum, and production began on 10 October 2018. Timeline 1913, Hoadley's Chocolates made the first Violet Crumble bar in Melbourne. 1972, Hoadley's Chocolates was acquired by Rowntree's and became known as Rowntree Hoadley Ltd. 1989, Nestlé acquired Rowntree's. The Rowntree chocolate brands were initially branded as Nestlé-Rowntree until Nestlé dropped the Rowntree altogether. 2009, Nestlé changed the shape of the Violet Crumble to a wider, flatter bar. The honeycomb formulation was also changed to make it shatter into small pieces when bitten into. 2010, Nestlé included Violet Crumble bags on their list of deleted products 2012, an attempt at regaining name and recipe rights for the Violet Crumble was made by young entrepreneur Bryan Hoadley, a descendant of Abel Hoadley. 2018, in January Robern Menz announced their plans to acquire the rights and equipment to take over production and commenced production in October. 2019, in March bags of Violet Crumble went on sale, for the first time in nine years, in independent grocery stores such as IGA. Packaging The hygroscopic nature of the honeycomb centre was problematic. Competitors tried to prove the bars were not fresh by squeezing them. Hoadley responded by instituting a strict coding system to keep track of the shelf life (12 months) and ensure that only the freshest bars were sold. In addition, he searched worldwide for a new type of airtight wrapper that would keep the bar fresh. Eventually, a French company, La Cellophane, invented a moisture-resistant metallised cellophane especially for Violet Crumble. Production The honeycomb is produced and conveyed into an air-conditioned area where it is cut into bars. Then it goes through chocolate coating machines. The bars are double-coated to seal the honeycomb from the air. Cooling tunnels take the bars to the automatic wrapping machines. Bertie Beetle, a small chocolate candy sold at stores and various shows (Royal and otherwise) around Australia, were invented to use up broken pieces of Violet Crumble. See also Crunchie – a competing product made by Cadbury List of