Sampson wrote that "a great reception went to the colourfully dressed Beatles, who almost stole the show, for the audience repeatedly called for them while other artists were performing!" The Beatles' second nationwide tour began on 9 March at the Granada Cinema in London, where the group appeared on a bill headed by American stars Tommy Roe and Chris Montez, both of whom had firmly established themselves in the UK singles charts. Throughout the tour, the crowds repeatedly screamed for the Beatles, and the American stars were less popular than a homegrown act for the first time. The Beatles enjoyed the overwhelming enthusiasm, but they also felt embarrassment for the American performers at this unexpected turn of events, which persisted at every show on the tour. In May, the Beatles achieved their first number 1 single on the Record Retailer chart with "From Me to You". McCartney later cited the song title, along with that of its B-side, "Thank You Girl", as an example of him and Lennon directly addressing the group's fans and appreciating that such a seemingly personal message resonated with their audience. According to Stanley, the band provided a sense of liberation for fans of both sexes, in that "The boys could make as much noise as possible; the girls had something with dirt under its fingernails they could scream at." The Beatles began their third nationwide tour on 18 May, the bill this time headed by Roy Orbison. Orbison had established even greater UK chart success than either Montez or Roe, with four hits in the top 10, but he proved less popular than the Beatles at the tour's opening show staged at the Adelphi Cinema, Slough. It soon became obvious that this was not going to change, and a week into the tour the covers of the souvenir programs were reprinted to place the Beatles above Orbison. Starr was nonetheless impressed with the response that Orbison still commanded, saying: "We would be backstage, listening to the tremendous applause he was getting. He was just doing it by his voice. Just standing there singing, not moving or anything." The tour lasted three weeks and ended on 9 June. "She Loves You" and coinage of "Beatlemania" There was tremendous anticipation ahead of the release of the Beatles' fourth single, "She Loves You". Thousands of fans ordered the single as early as June 1963, well before its title