with the New York Times, Helen Fielding said, "I think it had far more to do with zeitgeist than imitation." If the chick lit explosion has "led to great new female writers emerging from Eastern Europe and India, then it's worth any number of feeble bandwagon jumpers." Sunaina Kumar wrote in the Indian Express, "Ten years after the publication of Bridget Jones's Diary, the genre of fiction most recognisable for its pink cover art of stilettos, martini glasses and lipsticks, is now being colourfully infused with bindis, saris, and bangles." Indian chick lit is sometimes referred to as 'ladki-lit'. Brazil In Brazil, chick lit in translation is categorised as "Literatura de mulherzinha." -inha is the Portuguese diminutive form, so this means, literally, "little-women's literature." One Brazilian commentator notes, "The diminutive is not by accident. Just as its not by accident that the covers of books by women writers are usually, stereotypically feminine. With covers that suggest a light and romantic, commercial plot.. ....books by female authors arrive to the a reader with a series of biases which ensure that these authors remain on the cultural bottom rung." Chick lit online The development and decline of chick lit as a publishing phenomenon coincided with an explosion in internet usage in the developed world. The academic Sandra Folie argues that "Fans and their websites or blogs, online presences of newspapers, magazines, or publishing houses, and also the free encyclopedia Wikipedia" played a key part in defining and shaping the concept of a chick lit genre. Folie discusses the British site chicklit.co.uk which was online from 2002-2014 and included information no just on books and authors but also lifestyle issues for young women. The American Chicklitbooks.com was online from 2003 to 2013 discussing, "Hip, bright literature for today’s modern woman." As chick lit declined as a publishing category fans online created their own response: in 2012 a website called chicklitisnotdead.com was reported to have 25,000 users. In 2022 an active chick lit community group on the goodreads.com site had 4,756 members. See also Chick flick Feminism Fratire Lad lit Women's literature References Further reading Roy, Pinaki. "The Chick Factor: A Brief Survey of the Indian Chick-lit Novels", The Postcolonial Woman Question: Readings in Indian Women Novelists in English. Eds. Ray, G.N. and J. Sarkar. Kolkata: Books Way, 2011 (). pp. 213–23. External links "Chick lit, for better or worse, is here to stay"