his friendship with Mizrahi was severed. Series of runner-ups and last-minute losses (2008–2013) The club was regularly regarded to be contenders for championship titles due to their formidable and financial stature in the league. Throughout this period in time however, Cruz Azul competed in many league and tournament finals only to finish runners-up. In these championship matches, as well as regular season games, Cruz Azul initially would be favorites to win, often having the advantage over the opponent, but would ultimately draw or lose near the end of full stoppage time. As a result, the club garnered a negative reputation of being cursed and the club would often be subject to ridicule. The term cruzazulear, defined as "the act of losing a game after victory is practically assured", is used to describe Cruz Azul losing a match in the aforementioned manner beginning sometime in 2013. The usage of the term was so prevalent that it is officially recognized by the Royal Spanish Academy in 2020. Clausura 2008 During the Clausura 2008 season, the team played a great tournament, finishing in second place. The team won 9 games, had 4 draws and lost only 4 times. In the quarterfinals they played against the Jaguares losing 1–0 in the first leg and winning 2–1 in the second leg with goals of Pablo Zeballos and Miguel Sabah. They moved to the semifinals against the San Luis, the first leg was played in San Luis and Cruz Azul won 0–1 with a goal of Miguel Sabah. In the second leg, Cruz Azul and the San Luis played a formidable match that ended 1–1 with goals of Eduardo Coudet and Pablo Zeballos. In the final, Cruz Azul played against Santos Laguna, second place in the tournament. In the first leg, Cruz Azul lost 1–2 at home, and a 1–1 draw in the second leg meant that Santos were champions with a 3–2 aggregate score. Apertura 2008 For the Apertura 2008 season, Cruz Azul finished in 5th place on the overall table. The team had 7 wins, 5 draws, and 5 losses. In the quarterfinals, Cruz Azul defeated Pumas UNAM with an aggregate score of 3–1, moving on to the semifinals against Atlante; the first leg was played in Mexico City, and Cruz Azul won 3–1. In the second leg, Cruz Azul tied Atlante 1–1 in Cancún, which meant that Cruz Azul reached the Final for