Diesel'. Like BP Ultimate Diesel, Shell V-Power Diesel is designed for modern compression-ignition diesel engines, to facilitate enhanced engine performance along with increased engine protection, for more consistent operation and engine longevity. One characteristic of V-Power diesel is that it is a lot clearer and odourless than normal diesel, mainly due to the synthetic gas to liquid (GTL) component. The fuel is slightly less dense than regular diesel so, per volume, the unit energy is actually lower than regular diesel. This is offset, as the fuel tends to ignite more readily (and thus has a higher cetane rating) than regular diesel, and a side benefit of this is that it tends to produce less soot during combustion. Shell also markets a different "premium" diesel in Canada labeled V-Power, which they state "Is specially formulated for year-round Canadian weather conditions, with a cetane improver, a de-icer and a corrosion inhibitor.". This Canadian V-Power diesel is dispensed from a dedicated pump that injects a measured amount of NEMO 2061 additive into the diesel supply shared with the other diesel pumps at the service station., which would typically be reflected by an increase in cetane rating of 1-2 points, but it is worth noting that unlike European V-Power diesel, it contains no GTL components beyond those that may already exist in the shared diesel supply. Effective June 1, 2012, Pilipinas Shell launches the new premium diesel fuel grade, Shell V-Power Nitro+ Diesel (formerly Shell V-Power Diesel). On June 8, 2017, Shell V-Power Nitro+ Diesel was renamed back as Shell V-Power Diesel. Development in motorsports Since 2004, Shell V-Power has been sponsoring Scuderia Ferrari that participates in Formula One. Shell V-Power also sponsored Audi Sport Team Joest factory team until 2009. Since 2016 Shell V-Power has been sponsoring Dick Johnson Racing in the Supercars Championship. Part of the campaign, especially targeted to sell "V-Power Nitro+" brand of the fuels (higher priced than usual and similar to blend used on the track) is organizing Formula One events in cities without a track. For example, on the streets of Warsaw, Poland, where Scuderia Ferrari driver Felipe Massa drove the race car used in 2013 Formula One Championship. In popular culture All Shell V-Power fuels are featured in Need for Speed: The Run. References External links Shell plc brands Automotive fuel retailers