last appearance in WWF in September 1997 was a loss to Tiger Ali Singh at WWF One Night Only. Return to ECW (1997–1998) Sarven found success back in ECW, billed once again as Al Snow. Sarven developed a new character gimmick after reading about abnormal psychology and finding a mannequin head on the street near the ECW Arena during a Mummers Day parade. He got the idea to portray an individual with a schizophrenic disorder using the head as a prop for projection. In this role, Sarven received a lot of fan and management support for his J.O.B. Squad storyline, which promoted him as being driven insane by his years as a jobber for the WWF. In the storyline, Snow, upset at his lot in life, asked Cactus Jack what he had to do to get anywhere in wrestling. Jack said to Snow that to become famous he had to "get a little head" (meaning he had to be willing to sleep with/have sex with the booker). Snow, however took this literally, and thus he started coming to the ring with the mannequin head (with the words "Help Me" written backwards on its forehead, an action Snow himself began to do) whom he talked to as if it were a real person, which prompted ECW crowds to chant "We want Head", an intentional double entendre. ECW promoters handed out styrofoam mannequin heads at wrestling shows, and audience members started waving them and shouting, "Head! Head! Head!" in time to "Breathe" by The Prodigy, his entrance music. The entire audience would then throw the heads into the ring before the match started. The biggest match of his ECW career came when he wrestled for the promotion's World Heavyweight Championship, losing to Shane Douglas at Wrestlepalooza in 1998. Return to the WWF/E (1998–2008) Hardcore Championship pursuits (1998–1999) Sarven was then recalled to the company, where he continued his gimmick of talking to "Head," creating some of the more memorable humorous skits of "The Attitude Era" including fighting himself in a hardcore match (which he won by putting himself through a table) and his short lived comedy tag team with Steve Blackman. Snow received some mainstream publicity in 1999 when Wal-Mart pulled his action figure from their shelves after Sabrena Parton, a professor at Kennesaw State University, complained that "Head" was a "decapitated woman's head" that sent an inappropriate message about violence towards