the New Jackie handbags. Patrizio di Marco focused on the post-2008 crisis with fewer styles and more midrange products. In 2010, Gucci launched a partnership with the auction house Christie's to develop a wider repository of the brand's archives and provide an authenticity certification service. In 2011, the company opened the Gucci Museum (Gucci Museo) in Florence to celebrate its 90th anniversary. Between 2010 and 2015, 220 new Gucci stores opened, bringing the total store count to 500. Postgender geek-chic In December 2014, Marco Bizzarri, former CEO of Bottega Veneta, was named CEO of Gucci. He was tasked to reverse Gucci's declining sales by giving a new impetus to the brand. In January 2015, Bizzarri appointed Alessandro Michele creative director of Gucci. Alessandro Michele had been working for Gucci since 2002 and served as Frida Giannini's deputy and head accessories designer. During the Fall show of February 2015, Alessandro Michele introduced "a different Gucci", one with a "sophisticated, intellectual and androgynous feel". Alessandro Michele launched the Renaissance of Gucci. He revived Gucci classics like the double-G logo, the Jackie O. bag, and created iconic products such as the Dionysus handbag. With a feminized menswear, a strong feminist stance and a 'geek-chic' style, Alessandro Michele introduced postgender props for Gucci. In September 2016, Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory. In July 2017, Gucci announced the launch of Gucci Décor, the first time the brand tested itself in the home decoration segment. In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials, metal hardware and packaging are developed and tested. In November 2018, Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell. In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service. Gucci also revived its makeup collection and launched its first fine jewelry collection. In 2019, Gucci's sales reached 9.6 billion euros. In December 2020, following an agreement between Kering and Alibaba, Gucci launched two stores (fashion and beauty) on Tmall. In May 2021, Gucci launched a collection of glasses, Hollywood Forever. On November 23, 2022, Alessandro Michele left the post of creative director of Gucci. On January 28, 2023, it was announced that Sabato