had been known. In July, the band convened at EMI Studios for the song's recording session, an occasion that was publicised in advance by the weekly pop papers. More than a hundred fans congregated outside the studios, and dozens broke through a police blockade, swarming the building in search of the band. By the day before the single went on sale in August, some 500,000 advanced orders had been placed for it. "She Loves You" topped the charts and set several UK sales records. The song included a "Yeah, yeah, yeah" refrain that became a signature hook for their European audiences; in addition, the song's falsetto "Ooh!"s elicited further fan delirium when accompanied by the vocalists' exaggerated shaking of their moptop hair. On 13 October, the Beatles starred on Val Parnell's Sunday Night at the London Palladium, the UK's top variety show. Their performance was televised live and watched by 15 million viewers. One national paper's headlines in the following days coined the term "Beatlemania" to describe the phenomenal and increasingly hysterical interest in the Beatles – and it stuck. Publicist Tony Barrow saw Beatlemania as beginning with the band's appearance on that program, at which point he no longer had to contact the press but had the press contacting him. Scottish music promoter Andi Lothian said that he coined "Beatlemania" while speaking to a reporter at the band's Caird Hall concert, which took place as part of the Beatles' mini-tour of Scotland on 7 October. The word appeared in the Daily Mail on 21 October for a feature story by Vincent Mulchrone headlined "This Beatlemania". The band returned from a five-day Swedish tour on 31 October 1963 and were greeted at Heathrow Airport in heavy rain by thousands of screaming fans, 50 journalists and photographers, and a BBC TV camera crew. The wild scenes at the airport delayed the British Prime Minister Alec Douglas-Home, being chauffeured in the vicinity, as his car was obstructed by the crowds. The Miss World of the time was passing through the airport, as well, but she was completely ignored by journalists and the public. Autumn UK tour and Christmas shows On 1 November, the Beatles began their 1963 Autumn Tour, their first tour as undisputed headliners. It produced much the same reaction from those attending, with a fervent, riotous response from fans everywhere they went. Police attempting to control the crowds employed high-pressure