the period 1973–76. Devopress comprised three Christian Aid directors and three from Oxfam. The board took a lively interest in the editorial and marketing of the magazine, although the editorial line was independent. Early issues of New Internationalist magazine included a feature on the Tan-Zam railway in Tanzania, interviews with President Kaunda of Zambia and Bishop Helder Camara in Brazil, and features on Vietnam, drought in the Sahel, and the legacy of Che Guevara. It was an issue of New Internationalist magazine, in August 1973, that first drew attention to the irresponsible marketing of baby milk in the Third World by multinational companies. 1970s–1990s In the early 1970s, there was a significant public interest in the relationship between the West and developing countries highlighted by issues such as the Vietnam War, armed conflict during the decolonization of Africa, The "Green Revolution", African Socialism, Cuban domestic and foreign policy under Fidel Castro and in Communist China under Mao Zedong, issues about trickle-down economics, etc. New Internationalist magazine published articles about all of these topics. It aimed to offer readers "a radical analysis of rich-poor world relationships, looking critically at the effects of aid programmes, for example, and providing a refreshing alternative to the mainstream development and news channels, and mainstream media". Its strapline at the time was "the people, the ideas and the action in the fight for world development". New Internationalist came close to bankruptcy when postal charges almost doubled in 1975. The publisher was rescued by funding from groups including Cadbury's and Rowntree's trusts, the Methodist church in the UK, Community Aid Abroad in Australia and Oxfam-Quebec in Canada.. In 1974 New Internationalist was commissioned by the United Nations Population Fund (UNFPA) to produce a kit of materials to mark World Population Year. In the following years New Internationalist produced press kits for the World Health Organization, the United Nations Environment Programme and the UN Children's Fund and participated in BBC television's Global Report series. By the 1980s, marketing efforts focused on gaining subscriptions (in particular by Direct Debit) rather than on newsstand sales had resulted in a financially stable company. The organization was able purchase premises. In 1982, New Internationalist began publishing a One World Calendar, with a number of other organizations. In 1987, New Internationalist became an equal pay co-operative. In 1988 New Internationalist started a mail-order operation. In 1993, the magazine switched to full-colour printing and