2013 by Frida Giannini, Salma Hayek and Beyoncé as a global campaign for the improvement of education, health and justice for women worldwide. In June 2013, Chime for Change organized the Sound of Change Live concert which generated $4 million to fund 200 projects in 70 countries. In December 2013, Gucci inked a partnership with Twitter and Women Who Code to create the women-focused hackathon Chime Hack. Gucci sells a yellow t-shirt that reads "My Body My Choice" and redistributes its proceeds to Chime for Change. In July 2013, activist Lydia Emily was commissioned to paint a mural on Skid Row, Los Angeles of a woman named Jessica, who is a survivor of human trafficking. In January 2019, Chime for Change launched the murals campaign "To Gather Together" promoting gender equality and designed by the artist MP5. In 2020, Gucci launched an "Unconventional Beauty" ad campaign, including a model with Down syndrome. During the COVID-19 pandemic, Gucci pledged €2 million to two crowdfunding campaigns, the first to support the Italian Civil Protection Department, and the second for the COVID-19 Solidarity Response Fund. Environment In 2015, Gucci launched its own environmental profit and loss initiative. In October 2017, Gucci announced it would ban furs from its stores in 2018. In June 2018, the brand launched 'Equilibrium', its platform to communicate on its social and environmental efforts and progress. In September 2019, Marco Bizzarri announced Gucci's intention to go entirely carbon neutral. In 2020, Gucci joined the UNDP-led Lion's Share Fund to support wildlife conservation. In September 2022, Gucci received the Climate Action Award due to its devotion to environmental sustainability. In popular culture Eponymous adjective "Gucci" is often used as an eponymous adjective; for example, "I feel Gucci!" or "that’s so Gucci!" are used to describe feeling luxurious or referencing something as being luxurious. The earliest known instance of Gucci used in this sense is Lenny Kravitz describing his bedroom as "very Gucci" in the September 1999 issue of Harper's Bazaar. Movies After initially announcing plans for a movie about the Gucci dynasty in 2007, filmmaker Ridley Scott detailed specifics about his movie in November 2019; titled House of Gucci, the movie would star Lady Gaga as Patrizia Reggiani and Adam Driver as Maurizio Gucci. House of Guccis world premiere took place at the Odeon Luxe Leicester Square in London on November 9, 2021. In 2000, Martin Scorsese had also announced