Coles Supermarkets. Newmart supermarkets, under which Bi-Lo traded in Western Australia, were badged as Coles Supermarkets in 2002–2003. Newmart stores co-located with Coles in the same area or shopping centre were sold to Foodland and re branded as the now-defunct Action Supermarkets chain. The conversion program was put on hold at Easter 2007. On 2 July 2007, Western Australian based company Wesfarmers agreed to purchase Coles Group for A$22 billion. The purchase was completed in early 2008. In August 2007, as Wesfarmers foreshadowed its plans for the restructuring of Coles Group following its anticipated takeover, it stated that one of three planned divisions would comprise supermarkets, liquor and convenience stores. From 2008 to 2014, Coles was run by UK retailer Ian McLeod. In February 2011, Coles acquired National Australia Bank's 50 per cent interest in Australia's largest loyalty program Flybuys, giving it 100% ownership. In September 2011, Coles commenced stocking private-label clothing in its stores with several stores receiving refits to accommodate the range. In 2018 Wesfarmers announced its intention to demerge the Coles business, seeking to retain only a 20% interest going forward. In 2018, Steven Cain was appointed as CEO of the Coles Supermarket brand as part of the demerger of Coles from Wesfarmers. Advertising and branding Coles' original slogan was "nothing over 2/6", when it was primarily operating variety stores. The slogan "You'll find the best value is at Coles New World" was used in the 1980s. The red/orange orb was used from 1991 to 2005, although store signs continued to use the orb up until the early 2010s. "Serving you better" was used as a slogan from 1998 to 2003, replaced by "save everyday", endorsed by actress Lisa McCune. A circled tick was used as a logo device from 2003 to 2007, replacing the orb as a primary device in 2005. "Save everyday" was later changed to the grammatically-correct "save every day". In 2007, the slogan and circle tick were discontinued with simply the Coles name used in preparation for a new red ball logo to match proposed Coles Group livery, which was shelved later in the year as the business was sold. A number of tag lines were employed in the next few years: "Something better every day", "Proudly Australian since 1914" (introduced with its TV sponsorship of the 2008 Summer Olympics), "Cutting the cost of your shopping", "Quality food costs less at Coles" and