The Strand Magazine was a monthly British magazine founded by George Newnes, composed of short fiction and general interest articles. It was published in the United Kingdom from January 1891 to March 1950, running to 711 issues, though the first issue was on sale well before Christmas 1890. Its immediate popularity is evidenced by an initial sale of nearly 300,000. Sales increased in the early months, before settling down to a circulation of almost 500,000 copies a month, which lasted well into the 1930s. It was edited by Herbert Greenhough Smith from 1891 to 1930. The popularity of Sherlock Holmes became widespread after first appearing in the magazine in 1891. The magazine's original offices were on Burleigh Street off The Strand, London. It was revived in 1998 as a quarterly magazine. Publication history The Strand Magazine was founded by George Newnes in 1890, and its first edition was dated January 1891. The magazine's original offices were located on Burleigh Street, off the Strand, London. The first editor was Herbert Greenhough Smith, who remained the editor until 1930. The magazine published factual articles in addition to fictional short stories and series. It was targeted at a mass market readership. The initial price of an issue was sixpence, about half the typical rate for comparable titles at the time. Initial sales were around 300,000, and circulation soon rose to half a million. The magazine also published a United States edition from February 1891 through February 1916. In its early years, the contents of the US edition were identical with those of the UK edition, though usually with a one-month time lag. As the years went on there were some differences in the contents of the two editions, reflecting fiction for which The Strand did not hold the US rights (such as The Return of Sherlock Holmes, which was commissioned by Collier's magazine) and non-fiction that would not interest most US readers (such as articles about personalities in the House of Commons). The circulation of the US edition was minimal in the early 1890s but was reported at 150,000 by 1898. The US edition was discontinued in 1916 due to logistical difficulties arising from World War I. The American edition was edited by J. Walter Smith. The magazine format changed to the smaller digest size in October 1941. The Strand Magazine ceased publication in March 1950, forced out of the market by declining