Piggly Wiggly name. Piggly Wiggly stores are found predominantly in medium to smaller cities and remain a fixture in many rural communities. In many of the larger cities and more metropolitan areas within the company's territory (especially in the faster-growing regions), competitive national grocery chains have built larger supermarkets with greater variety and selection than Piggly Wiggly, targeting a more upscale clientele. In response, Piggly Wiggly was among the first to develop a loyalty card discount membership program similar to many other national merchants. See also Supermarkets in the United States Houchens Industries References Further reading Mike Freeman, Clarence Saunders and the Founding of Piggly Wiggly: The Rise & Fall of a Memphis Maverick (2011, ) on Google Books External links Official website North Carolina and Virginia stores North Carolina, West Virginia, Virginia, and Ohio stores South Carolina stores Louisiana stores Illinois and Wisconsin stores Pink Palace Museum exhibit History of Memphis, Tennessee Companies based in Cheshire County, New Hampshire Supermarkets of the United States Economy of the Midwestern United States Economy of the Southeastern United States Retail companies established in 1916 Franchises Fictional pigs 1916 establishments in Tennessee