mastery goals (e.g. learning a new concept) and performance goals (e.g. being first place). This theory suggests that mastery goals are more effective than performance goals as a motivator. This is because performance goals may cause people to do more social comparison, such as comparing oneself to others, which may ineffectively raise motivation. Mindsets related to learning also play into motivation. Psychologist Carol Dweck distinguished differences between the growth mindset, the idea that ability is malleable, and the fixed mindset, the idea that ability is fixed. People who incorporate a growth mindset on a certain task tend to have higher motivation. Attribution theory, which discusses how people perceive and attribute a certain behavior or outcome to a certain characteristic, also relates to motivation and learning. According to Bernie Weiner's attribution model, students attribute their academic achievement based on effort, ability, and luck. The way an individual attributes his or her academic performance will determine that person's level of motivation. Theories related to control also have a major impact to learning. When people begin to perceive that their performance outcomes are not related to their own effort, this can severely limit motivation. At the most extreme, this can lead to learned helplessness which is when a person is experiencing a negative cycle where one's negative beliefs interactions with one's academic failures and motivation. Various types of motivation also play a role particularly intrinsic and extrinsic motivation. Intrinsic motivation is an inherent type of motivation that one engages as an end to itself. Extrinsic motivation, on the other hand, is a motivation that is provided externally such as external awards or punishments. Research has shown that incentives which reward task engagement lowers intrinsic motivation as it is much like controlling behavior. However, rewards related to one's performance are more effective which can help further one's skill, motivation, and self-efficacy. See also Educational Psychology Learning psychology Media psychology Learning theory (education) Classical conditioning Operant conditioning References Learning