formed a joint venture in 2004, Richemont's first investment in an American brand. In 2007, Richemont requested to become the majority partner of the joint venture. Mimi So declined and purchased Richemont's stake in the venture. In 2008, Richemont spun off all of its non-luxury goods businesses, principally Richemont's stake in British American Tobacco, into a newly formed, separately traded holding company, Reinet Investments S.C.A. In 2015, the Net-a-Porter Group was merged with the YOOX Group in an all-share transaction. Richemont is the largest shareholder in the enlarged group. In 2018, Richemont sold Lancel to the Italian leather goods company Piquadro Group. Website blocking In October 2014, the first blocking order against trademark-infringing consumer goods was passed against the major British Internet service providers by Richemont, Cartier International and Montblanc to block several domains selling trademark-infringing products. Notes References External links Luxury brand holding companies Companies based in Geneva Holding companies established in 1988 Watchmaking conglomerates Watch manufacturing companies of Switzerland Multinational companies headquartered in Switzerland Companies listed on the SIX Swiss Exchange Companies listed on the Johannesburg Stock Exchange