course of 10 years. The company changed its name to Cooperativa Manufacturera de Cemento Portland La Cruz Azul, S.C.L, reestablishing itself as a cooperative on January 29, 1934. The debt was settled on November 2, 1941, 10 years after workers took ownership of the plant. In celebration, Cruz Azul organized a match against R.C. España, that ended in a 0–0 draw. This scenario of the club's formation encourages its working-class facade. Success in amateur competitions (1932–1952) From 1932 to 1943, Cemento Cruz Azul won 15 consecutive league titles in an amateur league in the state of Hidalgo. On 8 different occasions, the club represented the state of Hidalgo in national amateur tournaments. From the mid-1930s to the late 1940s, the club regularly traveled to Mexico City to face the reserve teams of Atlante, Necaxa, Marte, and R.C. España, playing at Parque Necaxa to great success. By 1937, Cruz Azul had garnered a considerable following both in Hidalgo and Mexico City. Around this period in time Guillermo Álvarez Macías began playing on the team as a midfielder. Foundations for professional status (1953–1960) On December 10, 1953, Guillermo Álvarez Macías was appointed general manager of Cemento Cruz Azul. He had been employed at the cooperative since 1931 at the age of 12 when his father died. Initially employed as an automotive mechanic, Álvarez Macías spent over two decades at the company, rising through the ranks. A self-proclaimed socialist, Álvarez Macías laid plans to transform the cooperative into a functioning town, building schools, restaurants, paving roads, in hopes to modernize and "share social and economic progress, to raise the standard of living of the worker and his family." In his goal to promote social well-being among members of the co-op, Álvarez Macías invested into cultural and recreational activities. This included investing much more into the football club whose proceeds were used to provide the worker-players with better living conditions. In 1958, team captain and machinist, Luis Velázquez Hernández, served as the club's ambassador to the Mexican Football Federation to lobby for official membership on the club's behalf. Velázquez Hernández met Paulino Sánchez in Mexico City, who had ties to prominent football executives. They met with Joaquín Soria Terrazas and Ignacio Trelles to discuss membership in the federation for the club. Sánchez vouched in favor of Cruz Azul, citing their continual success in the amateur and reserve tournaments. Much to the displeasure of Álvarez