subscription based IMDbPro. Box office reporting paused for the first time since its inception on March 19, 2020, as nearly all theaters nationwide were closed because of the coronavirus pandemic. Only drive-in theaters, which are typically not included in box office reporting, remained open. Average ticket price The average ticket price (ATP) is the average cost to purchase a film ticket at the box office in any given year. According to the UNESCO Institute for Statistics, the ATP is "calculated as the total revenues generated from tickets sales divided by the number of feature film tickets sold during the year of reference." Distributor rentals Box-office figures are reported in the form of either gross receipts or distributor rentals, the latter being especially true of older films. Commonly mistaken for home video revenue, the rentals are the distributor's share of the film's theatrical revenue i.e. the box office gross less the exhibitor's cut. Historically, the rental price averaged at 30–40% when the distributors owned the theater chains, equating to just over a third of the gross being paid to the distributor of the film. In the modern marketplace, rental fees can vary greatly—depending on a number of factors—although the films from the major studios average out at 43%. See also Box office territory Box-office bomb Film industry List of films by box office admissions List of highest-grossing films List of highest-grossing non-English films Lists of box office number-one films Lists of highest-grossing films Will call References External links Film and video terminology Film box office Parts of a theatre Stage terminology Tickets