Wonder Bread is a brand of sliced bread which originated in the United States in 1921 and was one of the first to be sold pre-sliced nationwide in 1930. The brand is currently owned by Flowers Foods in the United States. History The Taggart Baking Company of Indianapolis, Indiana, began producing Wonder Bread that debuted on May 21, 1921, following a blind promotion with ads that only stated a "Wonder" was coming on that date. The brand was named by vice president for merchandising development Elmer Cline, who was inspired by the International Balloon Race at the Indianapolis Motor Speedway. Cline was filled with "wonder" by the scene of hundreds of balloons creating a kaleidoscope of color resulting in the iconic red, yellow and blue balloons featured on the Wonder Bread logo. The logo was designed by commercial artist Drew Miller while he was on staff at a Chicago ad agency. Continental Baking Company purchased Taggart in 1925. This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. In the 1930s, Continental Baking began marketing Wonder Bread in sliced form nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut" bread would not dry out. The W. E. Long Company of Chicago, which had formed a cooperative of bakeries to market Holsum Bread, had pioneered and promoted the packaging of sliced bread two years prior, in 1928. Wonder Bakery Exhibit, in The Food Zone, 1939 New York World's Fair by Continental Baking Company had a wheat field, the first, in 68 years, in New York City. Unsliced bread returned for a period during World War II due to an industry-wide slicing suspension in 1943. Bread slicers returned two months later. During the 1940s, Continental Baking began adding vitamins and minerals to Wonder Bread as part of a government-sponsored program of enriching white bread, which was notoriously deficient in vitamin and mineral content, to combat certain diseases. Wonder was also the first national bread brand to feature open dating as well as nutrition information on its packaging. In the 1950s, Wonder Bread further expanded advertising of its nutrient enrichments. The company sponsored Howdy Doody with host Buffalo Bob Smith telling the audience, "Wonder Bread builds strong bodies 8 ways" referring to the number of added nutrients. By the