Fegan & Associates and Maximum Sports Management in an unsuccessful effort to build multi-sport corporate agency. SFX Entertainment (now Live Nation, a publicly traded company) – in 1998 SFX agreed to pay up to $150 million in cash, stock, and bonuses for F.A.M.E., the sports agency run by David Falk, the agent for basketball players Michael Jordan and Patrick Ewing. SFX also acquired two other major sports agencies, Arn Tellem's agency (Tellem & Associates) and the baseball-oriented firm run by Randy Hendricks and Allan Hendricks. SFX would later reverse course, and sell off the pieces of its large sports agency business. Steinberg, Moorad & Dunn ("SMD") – a multi-sport agency sold in October 1999 for reported $120 million to Canadian financial firm. Defections of principals, and litigation, followed. Originally led by entrepreneurial agents Leigh Steinberg and Jeff Moorad. See also Entertainment Law Talent agent - The discussion of the agents that represent entertainment talent and may also participate in sports agency. References Further reading How to Play the Game: What Every Sports Attorney Needs to Know, by Darren Heitner, 2014, ABA Book Publishing, The Business of Sports Agents, by Kenneth L. Shropshire, Timothy Davis, 2008, University of Pennsylvania Press, License to Deal: A Season on the Run with a Maverick Baseball Agent, by Jerry Crasnick, 2005, Rodale Books, An Athlete's Guide to Agents: 5th Edition, by Bob Ruxin with Darren Heitner, 2009, Jones and Bartlett, How To Be A Sports Agent, by Mel Stein, 2008, High Stakes Publishing, The Football Agent, by Knut Høibraaten, 2015, HHH Forlag, Business occupations Agent