Wilbur Snyder. By early 1960, the wealthy Gagne rarely wrestled and turned his focus towards building a wrestling promotion of his own. American Wrestling Association (1960-1991) In 1960, Gagne formed his own promotion, the American Wrestling Alliance (later it became Association). Before this, the Minneapolis territory was under the National Wrestling Alliance (NWA) umbrella. Setting up to pull away from the NWA, the Minneapolis territory (as it was known), gave a "story-line only" edict to the NWA in May 1960 that unless their NWA World Champion Pat O'Connor defended his title against Verne Gagne with 90 days, Verne Gagne would become recognized World Champion by default. There was never any intention of such a match taking place. At the end of the 90 day period, the AWA was formed in August 1960 and it was announced that because NWA champion Pat O'Connor failed to meet Gagne, that the AWA recognized Gagne as the first AWA World Champion. Some of Gagne's biggest feuds were against Gene Kiniski, Dr. Bill Miller (under a mask both as Dr. X and then Mr. M), Fritz Von Erich, Dr. X, The Crusher, Ray Stevens, Mad Dog Vachon, Larry Hennig and Nick Bockwinkel while champion and title changes. He always wrestled as a face and utilized the sleeper hold as his finisher. His longest reign as champion was for 7 years, from August 31, 1968, to November 8, 1975, dropping the title to Nick Bockwinkel. He would regain the title from Bockwinkel on July 18, 1980, and drop it back to Bockwinkel on May 19, 1981. After his last title lost in 1981, Gagne would wrestle occasionally for AWA until 1986. His last match was a six man tag with his son Greg, and Jimmy Snuka defeating Boris Zhukov, John Nord and Sheik Adnan Al-Kassie on June 29, 1986. As AWA head, Gagne was known for putting on an "old school" show. He sought out wrestlers with amateur backgrounds over the hulking brutes who dominated wrestling in the 1980s. This led to a problem with his biggest draw, Hulk Hogan, whom Gagne had acquired after Hogan had been let go by the World Wrestling Federation and who Gagne also felt was not championship material, due to the fact that Hogan was a power wrestler rather than a technical wrestler. Seeing Hogan as the company's top draw, Gagne did, however, let Hogan feud with Bockwinkel. Eventually, as