July 26, 1979. Marketing Disney sought to use the new medium of television to help advertise Alice in Wonderland. In March 1950, he spoke to his brother Roy about launching a television program featuring the studio's animated shorts. Roy agreed, and later that summer they spoke to the Coca-Cola Company about sponsoring an hour-long Christmas broadcast featuring Disney hosting several cartoons and a scene from the upcoming film. The program became One Hour in Wonderland, which was aired on NBC on Christmas Day 1950. At the same time, a ten-minute featurette about the making of the film, Operation: Wonderland, was produced and screened in theaters and on television stations. Additionally, Disney, Kathryn Beaumont, and Sterling Holloway appeared on The Fred Waring Show on March 18, 1951, to promote the film. Home media Alice in Wonderland was one of the first titles available for the rental market on VHS and Beta and for retail sale on RCA's short-lived CED Videodisc format. The film was released on October 15, 1981, on VHS, CED Videodisc, and Betamax for its 30th anniversary. Five years later, it was re-issued in the "Wonderland Sale" promotion on May 28, 1986 on VHS, Betamax, and LaserDisc for its 35th anniversary, and then it was re-promoted on July 12, 1991 for its 40th anniversary, surrounding the video re-issue of Robin Hood. In January 2000, Walt Disney Home Video launched the Gold Classic Collection, and then Alice in Wonderland was re-issued on VHS and DVD in the line on July 4, 2000. The DVD contained the Operation: Wonderland featurette, several sing-a-long videos, a storybook, a trivia game, and its theatrical trailer. A fully restored two-disc "Masterpiece Edition" was released on January 27, 2004, including the full hour-long episode of the Disney television show with Kathryn Beaumont, Edgar Bergen, Charlie McCarthy and Mortimer Snerd, Bobby Driscoll and others that promoted the film, computer games, deleted scenes, songs and related materials, and went into moratorium in January 2009. A year and two months later, Disney released a 2-disc special "Un-Anniversary" edition DVD on March 30, 2010 to promote the recent Tim Burton version. The film was released in a Blu-ray and DVD set on February 1, 2011, to celebrate its 60th anniversary, featuring a new HD restoration of the movie and many bonus features. Disney re-released the film on Blu-ray and DVD on April 26, 2016, to celebrate the film's 65th anniversary.