directly with USA, a claim that turned out to be true. Viacom claimed that the matter had already been settled when Sumner Redstone released Frank Biondi from his contract to let him work at MCA. The suit was eventually settled when Viacom agreed to sell its 50% stake in USA Networks to MCA (MCA later became Universal Studios, formerly just a subsidiary, which eventually merged with NBC and, later, Comcast). In February 1999, according to Nielsen ratings data, TV Land averaged a 1.0 share during primetime, tying ESPN for tenth place among all pay-television networks. Its siblings, MTV and VH1, tied for 17th and 26th place respectively. Columnist John Dempsey reported in Variety: "That February rating put TV Land into the top 10 for the first time since it began operating, and opened the eyes of the TV industry to the rich vein of golden-oldie TV shows that distributors are mining for an audience of nostalgia buffs and kids who are stumbling across the series for the first time." Original programming efforts and shift to Generation X The network first forayed into original scripted programming in 2010 with the debut of the sitcom Hot in Cleveland (starring established sitcom stars Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White), which premiered in June 2010 to 4.75 million viewers, a record audience for the channel. (The success of that series led to a spinoff called The Soul Man, which debuted in June 2012.) This was followed by the January 19, 2011, debut of Retired at 35. In November 2014, amid growing allegations of sexual assault against Bill Cosby, the network removed reruns of The Cosby Show from its lineup and deleted all references of the series from its website. A marathon of The Cosby Show episodes that had been scheduled for Thanksgiving was also canceled. Episodes from the Steve Harvey run of Family Feud were aired instead. The network began a programming transition in March 2015, when the new Sutton Foster series Younger was launched without either traditional network branding or advertising. After the series finale of Hot in Cleveland, a new logo was unveiled as part of a larger rebranding that saw TV Land shift its focus to Generation X viewers who grew into the network's demographic. New original series Impastor and The Jim Gaffigan Show were unveiled as the network officially announced the rebranding on June 23, 2015. Completing