a 3,000 cc engine (17CV), transmitted via an electromagnetic "Cotal" preselector gear box, with a choice of wheelbase lengths between and . The appeal of Unic passenger cars by this time derived not from technical brilliance nor from stunning originality. Those who appreciated the cars were impressed by excellent reliability resulting from a meticulous approach taken during the production process. Also admired were their elegant spacious bodies, most of which came from the coach builder Letourneur et Marchand or from their subsidiary, Autobineau. Unic cars by now were not being sold in large numbers and this was reflected in the price. At the 1937 Motor Show the standard steel-bodied Unic Type U-4 D with its 12CV engine was priced at 53,750 francs (or 35,500 francs in bare chassis form). The slightly more powerful 13CV Talbot Type T4 "Minor" was listed at 42,500 Francs (or 35,000 Francs in bare chassis form), while from the top end of the Citroën range a long wheel base "familiale" version of the Traction 11CV Longue could be had for 28,900 francs including the body, while prototype testing was already well under way of a 2867 cc (15/16CV) version of the aggressively priced and marketed Citroën Traction. Few customers in this class were willing to pay the price for the Unic's virtues of dependability, style and space, and Unic passenger car production ceased in July 1938. After 1938 Unic concentrated in the truck business, being one of the leading French makes. In 1966 it was taken over by the Italian company Fiat and eventually merged into Iveco in 1975. Post–World War II timeline In 1952, the firm was taken over by Simca, headed by Henri Pigozzi, who wanted a commercial vehicle production unit. Trucks of this period are commonly referred to as Unic-Simca trucks. In 1956 the French arm of the Swiss truck manufacturer Saurer was taken over. In 1966 Unic joined the Fiat Group. In 1975 a holding company named IVECO was established covering truck and bus brands such as Fiat, OM, Lancia, UNIC and Magirus. In 1976 UNIC-FIAT S.A. became UNIC S.A. In 1992 IVECO UNIC S.A. changed its name to IVECO FRANCE S.A. In 2003, the company's headquarters moved from Villejuif to Boissy St Léger, where a second facility was established in 1995. Notes External links http://perso.wanadoo.fr/vis/historique.htm Unic taxicab 1912, undergoing service at The London General Cab Company, Camberwell. 1950s video 1906 Unic