nationwide midday newscast. It broadcast its first FIFA World Cup in 1970, the same year in which the Rede Excelsior network closed down, absorbed by Globo. The network's famous Plim-Plim interval sound also debuted that year. A new corporate image The network's 1976 broadcasting scheduling process developed the Padrão Globo de Qualidade (Globo's Quality Standard): two soap operas, followed by its flagship Jornal Nacional, and one to two more drama shows or cinema, comedy programming and others, including Globo Reporter and the late newscasts. The programming schedule would later be adapted for regional affiliates with the addition of local news broadcasts on select hours. The process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the process was inherited by Rede Globo upon Excelsior's closure in 1970). The network's audience share increased in the late 1970s, eventually clinching the top ratings spot of Brazil television. This was the reason Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 11-year-old program (Programa Silvio Santos, The Silvio Santos Program) to Rede Tupi, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. In the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's RecordTV until 1987, on Rede Tupi until 1980, and on TVS, now SBT, until the present day. Os Trapalhões began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1975 would also be the first time its present corporate logo was shown: it was created by Hans Donner, and was then a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new corporate logo for the first time with the help of New York-based Dolphin Productions - making Globo the first national network to use the Scanimate system of computer animation and the second TV station in Brazil to adopt it after TVS in Rio de Janeiro, the first TV channel to use the system in 1976. That year also marked the premiere of Sítio do Picapau Amarelo