Especial (for the first time in Brazilian TV), another ratings record breaker. Globo became a pioneer in reality-based programming with the premiere of two reality programs: Big Brother Brasil and No Limite, the former of which would continue to air for a total of twenty seasons. 2001–2003: The success of O Clone, coverage of the World Cup and the death of Roberto Marinho 2001 started well for Globo, despite a fire at the Xuxa Park set in January that caused the show to end its run. The network had low audience ratings in several programs, two dramas were national hits, and the second version of Sítio do Picapau Amarelo children's program debuted. In the news departments the network covered the 9/11 attacks in the United States, and continued its coverage in the long aftermath. On 1 October 2001, O Clone debuted and enjoyed both critical and popular success. It was written by Glória Perez and featured a large cast of stars. The telenovela was exported to 91 countries and has also become an international success. Globo aired the 2002 World Cup as national broadcaster. On 23 November 2002, the Canadian rock band Rush came to Rio de Janeiro, and performed a 3-hour-long set at the Maracanã Stadium. This concert was broadcast live on Globo and later released on DVD. On 6 August 2003, owner and president of Globo, Roberto Marinho, died at age 98 in a hospital in Rio de Janeiro. His three children assumed leadership of the network in the aftermath and Globo provided national coverage of the mourning that followed up till his burial. 2004–2019: Continued dominance, decline of telenovelas, and Globo vs. Record For Globo, 2004 was the beginning of the long decline of viewership support for its legendary telenovelas, but the year was one of the strongest for television drama as telenovelas Da Cor do Pecado and Senhora do Destino made high ratings one after the other. The year saw its 2004 Athens Olympics Coverage as well and debuted Brazil TV in the afternoon bringing national news stories for satellite viewers. 2004–2005 was the year that changed the network's viewers as it marked its 40th anniversary years with mixed feelings, due to the improving situation of Rede Record, to which some Globo talent began decamping. The year ended in a high note for the network: Alma Gêmea and Belíssima scored high audience ratings in drama, and