Virgin Cola was a carbonated cola soft drink, launched in 1994. History Virgin Cola was set up during the early 1990s in conjunction with Cott, an American-Canadian company that specialises in bottling own-label drinks. Cott was looking for a major international brand that could have worldwide appeal. Virgin Group founder, Richard Branson was looking to widen the Virgin name and to rival the Coca-Cola and Pepsi brands. Virgin Cola began to hit international shores within its first year. The UK first served the drink on Virgin Atlantic flights, on-board shops on Virgin Trains and also at Virgin Cinemas. The Gulliver's Kingdom chain of theme parks in the UK also sold post-mix Virgin Cola. This led Virgin Cola to agree a distribution deal with British supermarket retailer Tesco in 1994. From 1996, the 500 ml bottles were marketed as "The Pammy", as their curves were designed to resemble Pamela Anderson who was at the height of her popularity in the UK at the time. It went on to be launched in France, Belgium and South Africa. In 1998, Branson attended the USA launch of Virgin Cola driving a T-54/55 tank into New York City's Times Square. It subsequently agreed distribution channels with US retailers such as Target. Virgin Drinks USA, the company dealing in Virgin Cola's US market, closed in April 2001, having managed to establish just a 0.5% share of the market by volume. In 1999, a bottle of Virgin Cola can be seen on the coffee table in Monica and Rachel's apartment during the 4 February U.S. airing of the Friends episode entitled "The One with Joey's Bag." Branson had previously appeared in an episode and was said to be a fan of the show. A can of Virgin Cola appeared in Ally McBeal in the title character's refrigerator in the episode "Love Unlimited," first aired on 18 January 1999. In season 4 episode 10 of Buffy the Vampire Slayer (The Hush), Willow is seen drinking a can of Virgin Cola in a scene with Buffy. In 2002, a vanilla cola called Virgin Vanilla was launched in the UK, ahead of the launch of a similar product from rival Coca-Cola. In 2004, it was announced that Virgin Vanilla would be discontinued in order to focus on the teenage market. Decline A campaign was run by The Coca-Cola Company against Virgin and its Virgin Cola product. Originally Coca-Cola did not