March 2004. In 1999, Mana created his own clothing label, Moi-même-Moitié, which features two lines of designs named "Elegant Gothic Lolita" and "Elegant Gothic Aristocrat". He regularly appears in the scene's top publication, the Gothic & Lolita Bible, modeling his own designs and giving updates on his various other projects. He is recognized internationally for his fashion endeavors; in 2007, British author Philomena Keet included him as one of seven designers in her Tokyo Look Book. Several other books dealing with Japanese fashion and culture have featured him, like Style Deficit Disorder. Moi-même-Moitié clothes and apparel were also sold in boutiques in Paris and the Netherlands, as well. As of October 2019, its collection is sold exclusively online. In 2004, Mana started to branch out internationally by opening his fan club to overseas members (a rarity amongst Japanese musicians) and setting up international distribution channels for his music and fashion. He played his first concerts with Moi dix Mois outside Japan in March 2005 in Munich, Germany and Paris, France. During which he was interviewed and featured on the cover of European music magazines, such as the German goth magazine Orkus. At the end of 2007 Moi dix Mois returned to Europe, performing in France (a DVD of the concert was released on January 30, 2008) and Germany, Finland, Sweden, Spain and Italy. In 2012, Moi dix Mois announced their first Latin America tour titled Tetsugaku no kakera - Chapter Six ～ Latin América Tour. The band planned to visit Brasil, Chile, Argentina and Mexico. Later, the tour was canceled. Mana has also produced solo vocalist and cellist Kanon Wakeshima, who debuted in May 2008 on Sony Defstar Records. Musical style Mana's composing style is very feeling-oriented. He refuses to learn music theory as he wants to create melodies and harmonies unlike other bands and finds regular song progressions dull. He composed based on the story he first creates, choosing the sound suitable for the story, using mainly guitar and keyboard. He believes in a natural flow of composing, and thus "his compositions often change rhythm or key, have multiple melodies and are generally unpredictable". Public image Since the days of Malice Mizer, Mana rarely speaks in public. Although it was not a conscious decision at the beginning, he did latch onto the idea when the band's direction became apparent. He speaks normally in printed interviews, but in his filmed