favor of involvement in more independent productions. He made an auspicious mainstream comeback with the TNT film Crossfire Trail (2001), co-starring with Tom Selleck (whom he had previously worked with in the 1980s film High Road to China). He played an intimidating United States Postmaster General in a 1997 episode of Seinfeld ("The Junk Mail"), who forces Kramer to end his boycott of the mail service. After several more years of independent film and TV acting, Brimley had a supporting role in Did You Hear About the Morgans? (2009), making witty exchanges with star Hugh Grant. Commercials Brimley frequently appeared in commercials, including a series of commercials for Quaker Oats, a campaign which became famous for his repeating their slogan "It's the right thing to do." Developed by advertising agency Jordan, McGrath, Case & Taylor, the campaign began in 1987. Brimley appeared in numerous television advertisements for Liberty Medical, a company specializing in home delivery of medical products (including diabetes testing supplies). He appeared in commercials for the American Diabetes Association and was the voice-over for a Bryan Foods television commercial campaign. Musical interests Brimley has been described as "a fine singer with a warm, rich voice". In 1993, Brimley sang with the Cal State Northridge Jazz Band for a concert benefiting the college's Jazz Endowment Scholarship Fund. In 2004, he released This Time, The Dream's On Me, an album of jazz standards named after the Harold Arlen and Johnny Mercer-penned title track. He was also an accomplished harmonica player; during his 2011 appearance on The Late Late Show with Craig Ferguson, Brimley performed a lively rendition of "Oh! Susanna" much to the delight, and surprise, of Ferguson and the studio audience. Personal life Brimley was a member of the Church of Jesus Christ of Latter-day Saints. He was married to Lynne Bagley from July 6, 1956, until her death in June 2000. They had four sons together: James Charles, John Michael, William Carmen, and Lawrence Dean. He married Beverly Berry on October 31, 2007. They split their time between homes in Greybull, Wyoming, and Santa Clara, Utah. In 2009, they founded the nonprofit organization Hands Across the Saddle (HATS) in the Bighorn Basin. Diagnosed with type 2 diabetes in 1979, Brimley began working to raise awareness of the disease. The American Diabetes Association (ADA) honored him in 2008 with an award to recognize his lifetime of service. The ADA