Group. Epson still develops and manufactures some of the Seiko's highest grade watches, but is managed and operated completely independently from Seiko Group. Subsidiaries Seiko Watch Corporation — Planning for watches and other products and domestic and overseas sales Seiko Nextage Co., Ltd. — watches: Alba and licensed brand watches Seiko Clock Inc. — Development, manufacturing and sales of clocks (desk clocks, wall clocks, alarm clocks, musical clocks) Seiko Service Center Co., Ltd. — repair and after service for watches Seiko Time Systems Inc. — Sale and incidental installation work for system clocks, varied information display equipment and sports timing equipment, as well as timing and measurement services for various sports Seiko Precision Inc. — Manufacturing/sales for electronic devices, shutters for cameras and peripherals, and production equipment Seiko NPC Corporation — Development, manufacturing and marketing of integrated circuits (IC) Seiko Solutions Inc. — Development, manufacturing, sales, maintenance, services and consultations for the hardware and the software relating with information systems and network services Seiko Optical Products Co., Ltd. — Wholesale marketing of lenses and frames for glasses along with other optical-related products Seiko Instruments Inc. — Development, manufacturing and sales of watches, precision components and machine tools, electronic components, printers, measurement and analysis instruments Wako Co., Ltd. — Sales of watches, jewelry, accessories, interior supplies, art goods and crafts, glasses and foodstuffs Cronos Inc. — retail sales of watches, jewelry items and eyeglasses Seiko Business Services Inc. — human resources Ohara Inc. (Seiko owns 32.2% ) — specialty optical glass (glass materials for lenses and prisms) Marketing On January 10, 2014, on the eve of the Australian Open in Melbourne, Shinji Hattori, President of Seiko Watch Corporation, presented to Novak Djokovic a Seiko 5 limited edition worth $1700. It was launched worldwide with a million units, symbolizing Seiko's partnership with the world's no.1 professional tennis player. Seiko – often criticised for quality standards that let misaligned chapter rings and bezels slip through – decided to move its brand positioning upmarket; in 2015, the Financial Times reported the Spring Drive movement’s enthusiastic reception prompted Seiko's launch of higher-end pieces. Harvard Business School reported: "In 2003, Shinji Hattori, a great-grandson of Seiko's founder, became Seiko Watch Company's president and CEO and felt that Seiko should raise its perceived image outside Japan. In management's view, Seiko could claim distinction as the only 'mechatronic manufacturer' in the world – a vertically integrated watchmaker that