for fifteen years and only a single commercial employer based in the town has more than 200 employees. The stock of both commercial and residential property is in decline. While Wyre Borough in general has a lower unemployment rate than the rest of the United Kingdom, Fleetwood's is considerably higher. Using figures indicating benefit claimants as a percentage of total population (usually considered to be about half the 'actual' unemployment rate) the figures for August 2007 are: Average household income in August 2007 was as follows: The town's largest and most prominent single employer is Lofthouse's of Fleetwood Ltd., manufacturers of Fisherman's Friend—a menthol lozenge popular worldwide and especially in Japan. In July 2007, a new "Masterplan" for revitalizing the town around a "vibrant waterfront and a revitalised town centre" was submitted to the Wyre Borough Council. Some of the funding would come from an EU cash grant. The Masterplan was funded by Wyre Council, the Northwest Development Agency and English Heritage. The plan has three main areas for development: Transport: Improvements to the A585 link road. Restoration of the railway link including a new railway station in Fleetwood. Improved links to the riverside coastal paths and Fleetwood Marsh Nature Reserve. "Seafront scene transformation": new waterfront environment with housing, beach sports, family area and bigger entertainment attractions. The original plan placed housing on land opposite the Mount Hotel on land currently used as a nine-hole pitch and putt course, but, after opposition from residents, this part of the plan was dropped. The waterfront would have a discovery and entertainment centre focused around a re-fashioned Marine Hall, with better health and fitness facilities nearby. "Attractive new look for centre": the Masterplan includes plans for more open spaces and more national name shops on Lord Street, with Albert Square and Station Road earmarked as public squares. A new landmark square and heart of the town is proposed on both Lord Street and London Street with cafes, bars and restaurants. Culture Tourism and amenities The town's most prominent feature is the Mount, a park facing the sea-front, laid out by Decimus Burton, and built on a large sand dune originally known as Tup's Hill. It is surmounted by a pavilion built in 1902 incorporating a clock added in 1919. The wall on the inland side of the Mount is built from pebbles, in traditional Fylde style. The Mount and the entire length of