Spain 1986 FIFA World Cup in Mexico 1990 FIFA World Cup in Italy Seiko also released official products for the 2002 FIFA World Cup held in Japan and South Korea, without being the official timekeeper. IAAF World Championships Currently, Seiko has an agreement with World Athletics to act as the timekeeper for the latest editions of the World Athletics Championships. The agreement started in 1985 and is set to continue until at least 2029. Tennis tournaments Throughout the history, Seiko has been the official timekeeper for many tennis tournaments. Seiko Super Tennis in Tokyo, Japan (1978–1995) French Open in Paris, France (1980–1991) Pan Pacific Open in Tokyo, Japan and later in Osaka, Japan (1984–present) Other sponsorships Seiko developed a digital watch styled after Venom Snake's timepiece in Metal Gear Solid V: The Phantom Pain under its Wired brand. It was launched on September 2, 2015 with the Metal Gear installment. It was limited to 2,500 pieces worldwide and was sold out via pre-orders within 5 minutes of launch. The box of the watch was designed by Metal Gear Solid artist Yoji Shinkawa. Seiko is also named as the official timekeeper of the Gran Turismo racing game series, published by Sony Computer Entertainment. It was also the sponsor of FC Barcelona from 2011 to 2014. Seiko was the official timekeeper of the North American Soccer League during the 2014 season. Seiko previously sponsored Honda F1 (formerly known as BAR [British American Racing] Honda). The Honda team driver, Jenson Button, was the brand ambassador of Seiko. The company name appeared on the team's clothing, Button's helmet, and on the pitstop lollipops. The sponsorship lasted until the end of the 2008 season, when Honda discontinued participating in F1 racing. Seiko has a partnership with tennis player Novak Djokovic, which started in 2014 and is set to continue at least until 2020. Seiko is the current major sponsor for the No. 20 Team 18 Holden ZB Commodore driven by Scott Pye in the Supercars Championship. References and footnotes Further reading Donzé, Pierre-Yves. "Dynamics of innovation in the electronic watch industry: a comparative business history of Longines (Switzerland) and Seiko (Japan), 1960-1980." Essays in Economic & Business History 37.1 (2019): 120-145. online Dahlman, Chris (2021). This Is Gyachung: The Story of Seiko's First Professional Mountaineer's Watch. External links Seiko Group Corporation website New research in This Is Gyachung proves that Seiko's first professional watch came