voted by Canadians to be the greatest athlete of the 21st century. A poll conducted by the NHLPA in 2018 of more than 500 players resulted in Crosby being voted the "most difficult to play against, best role model, best team player, the player you'd want to win one game, and the player who would be a great coach upon retirement". In 2018, Crosby was chosen as Nova Scotia's "Best athlete ever" by the Nova Scotia Sport Hall of Fame. In 2019, an anonymous survey conducted by The Athletic showed that Crosby was regarded the best all-around NHL player by his peers. Considered a generational talent and a franchise player, drafting Crosby changed the fortunes of a struggling Pittsburgh Penguins. It helped secure funding for a new arena and ended speculation that the franchise would relocate to another city. In 2005–06, his presence helped Pittsburgh's attendance increase by 33%. Crosby's arrival also aided in reinvigorating and expanding the roots of hockey in the Pittsburgh area. Penguins CEO and president David Morehouse said, "We were in last place, we were last in revenues, we were last in attendance, our TV ratings were minimal and we were in the oldest building in the NHL... We were able to draw attention to us as a franchise because of the drafting of Sidney Crosby and the subsequent success we had." Jerseys Crosby's number 87 Pittsburgh Penguins jersey was the top seller on the NHL's website from September 2005 to February 2008. It has continued to be among the top-selling jerseys since his rookie season. In January 2005, an Air Canada baggage handler in Montreal stole Crosby's red Canada jersey from the World Junior Hockey Championship. It was recovered later in a mailbox. His white jersey from the tournament was temporarily delisted from an auction while the red one was missing. It eventually sold for $22,100, which went to youth hockey charities and 2004 Indian Ocean earthquake relief. Less than a year later, one of Crosby's game-worn sweaters disappeared. The jersey he wore in his first NHL game, played against the New Jersey Devils, disappeared from his father's luggage during a flight from Pittsburgh to Buffalo. The jersey was later found at the Pittsburgh International Airport between a piece of equipment and a stairwell. Crosby's jersey from his third NHL game was the highest-selling NHL jersey in an auction for Hurricane Katrina relief – it