celebrity shots done in the same way. Iain Ellis of PopMatters said Ryder's "cropped face [is] a disturbing caricature of drug-afflicted vacancy", which "become an emblem of the times, the carnival decadence of an era encapsulated in pictorial form". The album's inner sleeve featured two images of a naked woman, both of which were taken from the Readers' Wives section of Penthouse. As a result of this imagery, retailers refused to stock the album; its Japanese release was delayed due to the image resulting in copies being confiscated at customs. In addition, it received a negative reaction from journalists, such as Penny Anderson of City Life and Mandi James of NME, the latter of whom called the band "sexist wankers" for the decision. Concerned about people stealing promotional posters, as they had done previously for New Order gig posters, Factory decided to purchase a building and have it plastered with posters of the album's artwork. Located on Charles Street, it was noticed by various workers traveling in the southern part of Manchester. Middles said the landmark could be viewed as the first "identifiable symbol of Manchester dance culture" and Madchester as a whole. In early 1989, the band signed a publishing deal with FFRR Music; around this time, the band signed a contract with American label Elektra Records. The latter was impressed by the "Wrote for Luck" video, and Wilson's sales pitch. Factory also had smaller deals with labels in Europe, such as Rough Trade Records in Germany. By July 1989, Bummed was released in North America as "Wrote for Luck" was gaining traction at radio stations. Singles "Wrote for Luck" was released as the lead single from Happy Mondays' forthcoming album on 31 October 1988. "Boom" and three remixes (dance, radio and club mixes) of "Wrote for Luck" were included as its B-sides. The music video for "Wrote for Luck" was filmed by The Bailey Brothers in the middle of the October 1988 tour. They decided to shoot the band enjoying a night out at the Legend club in Manchester, which was a rival to the Haçienda. They hired the venue for the shoot, which featured their friends and crew members as extras. Concerned that the video was not going to received airplay on The Chart Show, a second video was filmed during the afternoon with a younger crowd. It starred children from a local drama group, who spent