Light aluminum pint was selected for its eye-catching graphics, recyclability and the convenience of the bottle's wide mouth and resealable closure. Controversial can advertising claims On August, 2013, the advertising industry's self-regulatory unit referred Miller Coors’ ad claims to the Federal Trade Commission (FTC). The claims that the FTC considered ad challenging included, “the world's most refreshing can," "beer on the inside, science on the outside" and "smoother, more refreshing pour," implying that the can was somehow technologically superior to other beer cans and provides a more refreshing beverage experience. According to the National Advertising Division (NAD), Miller Coors declined to provide a substantive response to the challenge. Miller Coors defended the claims as either puffery or truthful. The company also told NAD that the television, radio and digital campaigns would be permanently discontinued by the end of September 2013. International markets In order to expand Molson Coors brand portfolio outside of its major markets (US, UK, Canada), Molson Coors established Molson Coors International in 2008. MCI operates in three primary regions; Asia, Europe, Latin America and the Caribbean. Coors Light, as a signature brand of Molson Coors, was introduced in the new markets. The world's sixth-largest brewer, which also makes Molson Canadian, Carling and Blue Moon, was trying to diversify beyond its core markets. Awards and sponsorship In 2005, Coors light was awarded with a silver medal in the Great American Beer Festival in the American-Style Light Lager category. MillerCoors' title sponsorship of the newly created Coors Light National Hockey League Stadium Series. MillerCoors' sponsorship of the stadium series is part of the beer company's seven-year, $375M deal signed with the NHL in February 2011, the league's most financially lucrative sponsorship ever. In 2013, MillerCoors owned Coors Light inked a year-long deal with Turner Broadcasting, which includes a sponsorship of the NASCAR Mobile applications. Coors Light uses the sponsorship with in-application banners and content to connect with NASCAR's core demographic of sports fans. The initiative builds on Coors Light's previous mobile initiatives to target consumers by demographic. Official MLB team sponsors Arizona Diamondbacks Colorado Rockies Oakland Athletics San Diego Padres San Francisco Giants Seattle Mariners Promotions In the 1990s, Coors Light sponsored what was then America's most dominant domestic professional cycling team, which included Olympians Alexi Grewal, Roy Knickman, and Davis Phinney. In 2008, Coors Light became known as the "Official Beer of NASCAR", succeeding Budweiser. In 2009, a