e Company, 1984), New and Expanded edition (Harper Business, 2021), Influence: Science and Practice (Allyn & Bacon, 2000), 4th edition (Allyn and Bacon, 2001), 5th edition (Allyn and Bacon, 2008), Yes! 50 Scientifically Proven Ways to be Persuasive with Noah J. Goldstein and Steve J. Martin (Simon and Schuster, 2008), . The Small BIG: Small changes that spark a big influence with Steve J. Martin and Noah J. Goldstein (Grand Central Publishing, 2014), Pre-Suasion: A Revolutionary Way to Influence and Persuade'' (Simon & Schuster, 2016), References External links 1945 births Living people American people of Italian descent Arizona State University faculty Social psychologists Persuasion theorists Marketing theorists Members of the United States National Academy of Sciences