executed by team president/general manager Joe Axelson to mock the Kansas City Chiefs' yearly claims that they planned on selecting "the best athlete available" in the National Football League Draft. Jenner was presented with a jersey customized with the number 8618, the Olympic gold medal-winning score, but would never appear as an active player with the Kings. Wheaties spokesperson In 1977, Jenner became a spokesperson for Wheaties brand breakfast cereal and appeared in a photograph on the cover of the cereal box. After taking over from Olympic champion Bob Richards, Jenner was second in a succession of athletes featured as spokespersons for the brand. Mary Lou Retton succeeded Jenner in 1984. On November 22, 1977, Jenner went to San Francisco to refute charges filed by San Francisco district attorney Joseph Freitas that General Mills, the maker of Wheaties, had engaged in deceptive advertising in its campaign that featured Jenner. Jenner liked Wheaties and ate the breakfast cereal two or three times a week, which supported the advertising campaign's claims. Two days later, Freitas withdrew the suit, saying that it was "a case of overzealousness" on the part of his staff. When Jenner came out as a trans woman in 2015, General Mills stated that: "Bruce Jenner continues to be a respected member of Team Wheaties." After a negative response to this initial statement, Mike Siemienas, General Mills's brand media relations manager, clarified it by saying: "Bruce Jenner has been a respected member of Team Wheaties, and Caitlyn Jenner will continue to be." Television and film career Jenner began television appearances in the mid-1970s, both as herself and in character roles. One of Jenner's first recurring television roles was as a co-host of the short-lived daytime talk and variety series America Alive! in 1978. The comedy Can't Stop the Music (1980) was Jenner's first film appearance. She starred in the made-for-TV movies The Golden Moment: An Olympic Love Story (1980) and Grambling's White Tiger (1981). During the 1981–1982 season, Jenner became a semi-regular cast member in the police series CHiPs, guest-starring as Officer Steve McLeish for six episodes, substituting for star Erik Estrada, who was locked in a contract dispute with NBC and MGM. Jenner also appeared in an episode of the sitcom Silver Spoons called "Trouble with Words", wherein her personal issues with dyslexia were revealed in a storyline about a recurring teenage character with the same problem. Jenner appeared