into a fans "Wall of Fame". Built of the ground's signature mark red bricks, each one is etched with an individual supporters' name or nickname. The wall was launched as a commercial venture by the club in the 1990s and is still offered today for other sections of the ground. Within the car park situated adjacent to the stand on Cherry Street, statutes were erected in 2010 commemorating Joe Shaw, holder of United's attendance record with 714 appearances, and Derek Dooley, former club chairman. In December 2017 the club announced plans to extend the Tony Currie Stand. Proposals included adding more than 5,400 extra seats, new executive boxes and a media centre. The plans would extend the stand building into part of the existing Cherry Street car park area. The Kop Stand Located on Shoreham Street, The Kop has been seated since 1991, this is the area in which the most boisterous home fans sit, such that former assistant manager (1999–2003) and manager (2008–10) Kevin Blackwell named the noise coming from this stand as the "Bramall Roar" after the 2003 play-off semi-final second-leg against Nottingham Forest, which the Blades won 4–3, coming from 0–2 down. The stand is currently sponsored by Kennedy's Law and, was formerly sponsored by Hallam FM. The stand itself is built into a hillside situated behind the goal, at the east end of the stadium. This places the stand along Shoreham Street, hence the often-heard chant of "Shoreham boys we are here oh oh oh oh, Shoreham boys we are here oh oh oh oh etc" coming from this stand on matchdays. It has the club's initials "SUFC" written into the seats, and holds 10,221 fans, making this the largest stand at Bramall Lane. The facilities are of lower quality in the Kop because there is no indoor concourse, although an outdoor bar was completed in September 2007 to complement the fast-food takeaway, but in spite of this it is still a firm favourite amongst the fans, and usually full on matchday. At a Shareholders' meeting in November 2007 the club announced that it intended to expand the Kop by 3,500 (making it the largest "Kop" in the country) and to upgrade all the facilities and cover the concourse areas. However, since then, former chief executive Trevor Birch announced that the extension would not be taken into consideration until the club can gain and maintain Premier