Magickal Childe esoteric store. Its membership remained small and it was discontinued in 2011. In 1991, the Embassy of Lucifer was established by the Canadian Tsirk Susuej, which was influenced by LaVeyan teachings but held that Satan was a real entity. Splinter groups from Susuej's organisation included the Embassy of Satan in Stewart, British Columbia, and the Luciferian Light Group in Baltimore. LaVeyan groups also cropped up elsewhere in the world, with a particular concentration in Scandinavia; most of these Scandinavian groups either split from the Church of Satan or never affiliated with it. These included the Svenska Satanistkyrkan and the Det Norske Sataniske Samfunn, as well as the Prometheus Grotten of the Church of Satan which was established in Denmark in 1997 but which officially seceded in 2000. A Satanic Church was also established in Estonia based on the LaVeyan model; it later renamed itself the Order of the Black Widow. The Church of Satan became increasingly doctrinally-rigid and focused on maintaining the purity of LaVeyan Satanism. The church's increased emphasis on their role as the bearer of LaVey's legacy was partly a response to the growth in non-LaVeyan Satanists. Some Church members – including Gilmore – claimed that only they were the "real" Satanists and that those belonging to different Satanic traditions were "pseudo" Satanists. After examining many of these claims on the church's website, Lewis concluded that it was "obsessed with shoring up its own legitimacy by attacking the heretics, especially those who criticize LaVey". Meanwhile, the church experienced an exodus of its membership in the 2000s, with many of these individuals establishing new groups online. Although the church's public face had performed little ceremonial activity since the early 1970s, in June 2006 they held a Satanic 'High Mass' in Los Angeles to mark the church's fortieth birthday. Demographics Membership levels of the Church of Satan are hard to determine, as the organisation has not released such information. During its early years, the church claimed a membership of around 10,000, although defectors subsequently claimed that the number was only in the hundreds. Membership was largely, although not exclusively, white. LaVey recognised this, suggesting that the church appealed particularly to white Americans because they lacked the strong sense of ethnic identity displayed by African-Americans and Hispanic Americans. The historian of religion Massimo Introvigne suggested that it had never had more than 1000 or 2000 members at its height,