a sponsorship deal in January 2007 with Gatorade and Tropicana, which ended in 2009. In 2007, Sharapova was featured in a number of Canon USA's commercials for the PowerShot. Sharapova has also been depicted in many tennis-related video games. Some of the titles include the Top Spin series, Virtua Tennis series, and Grand Slam Tennis series. During the layoff due to her shoulder surgery, sensing the fleeting nature of a professional athlete's career, Sharapova decided to focus on developing her name as a brand, beginning with meeting with her sponsors more extensively to further her brand. In January 2010, it was announced that Sharapova had renewed her contract with Nike, signing an 8-year deal for $70 million. This is the most lucrative deal ever for a sportswoman, dwarfing the previous record, which was Venus Williams' $43 million deal with Reebok. Following in the footsteps of tennis players who started clothing lines such as Fred Perry and René Lacoste, Sharapova launched her own tennis apparel line, the Nike Maria Sharapova Collection, in 2010. The collection includes dresses that she designed for all the major tournaments, in collaboration with Nike and Cole Haan. She had previously found that the outfits given to her by Nike did not suit her frame and were worn by too many other players. She comes up with design ideas and sketches in a process that begins 18 months before the event and receives royalties from the sale of the collection, of which the corresponding dresses are coordinated to be available simultaneously with the corresponding major tournament. The collection is worn by other WTA players, including Sofia Arvidsson, Eugenie Bouchard, Kai-Chen Chang, Andrea Hlaváčková, Madison Keys, Anastasia Pivovarova as well as junior players such as Indy de Vroome. Sharapova had earlier collaborated with Nike on the little black dress that she wore for her night matches at the 2006 US Open. The dress featured a round crystal studded collar and was inspired by Audrey Hepburn. The dress was well publicized and received but was not mass-produced. Additionally, she designs shoes and handbags for Cole Haan, for which her signature ballerina flats are one of the biggest sellers of the entire brand. Sharapova used the Prince Triple Threat Hornet for part of 2003 and then used several different Prince racquets until the US Open. She gave the racquet she used in the 2004 Wimbledon final to Regis Philbin when