1993, presented by Eamonn Holmes and Anne Davies. Its main weekday presenters at its launch were Fiona Armstrong and Michael Wilson (Monday to Thursday), broadcast from Studio 5 at The London Studios on the South Bank. Within six weeks of broadcasting, the station had lost 2 million viewers. Mark Lawson of The Independent dubbed the new franchise 'Grinning Morons Television'. Greg Dyke was appointed chairman of the GMTV board and tasked with overhauling the station format, which included 'more popular journalism'. His role was primarily to bring new and imaginative ideas to the station without taking on full day-to-day running. Within three days, Howell had resigned; Dyke had refused to endorse any of her programming strategy for GMTV. Her replacement was Peter McHugh. On 8 February, following continued poor ratings, Wilson had moved to present a new 'news-focused' slot from 6 to 7am (which in 1994 became the "Reuters News Hour"). Armstrong continued to co-present with Holmes until 12 March, Armstrong was replaced by Lorraine Kelly, with her former position as presenter of the post 9am slot Top of the Morning taken up by Fern Britton. On 19 April, GMTV was revamped, including a new set that mimicked that of TV-am. Sally Meen become the new weather presenters while Penny Smith became the main newsreader, joining from Sky News. Within the first six months, GMTV had reported £10 million losses which was double that it initially budgeted for. In early September, GMTV approached the Independent Television Commission (ITC) regarding the possibility of decreasing its quota of news. Just two months earlier, the ITC had criticised the company for being 'too entertainment-led', expressing concerns about other programme areas. The ITC said: 'They [GMTV] will have to put forward a strong case for changing the licence based on the viewers' preferences.' The request was denied, and by the end of its first year on air, the ITC had issued GMTV a formal warning for its 'unsatisfactory performance'. A final warning was given in May 1994; GMTV would face a fine of £2 million unless standards improved. The ITC acknowledged that considerable improvements had taken place up to the start of that year, but its news bulletins continued to be 'unsatisfactory, and initially too short to cover depth or authority', adding: 'its current affairs and children's material did not meet the aspirations... in terms of quality or production.' As part of the package