"March on Kandy" against it, but was stopped at Imbulgoda S. D. Bandaranayake. The U.N.P.'s official organ the Siyarata subsequently ran several anti-Tamil articles, including a poem,containing an exhortation to kill Tamils in almost every line. Throughout the 1960s Jayewardene clashed over this issue with party leader Dudley Senanayake. Jayewardene felt the UNP should be willing to play the ethnic card, even if it meant losing the support of ethnic minorities. Minister of Finance Jayewardene became the Vice President and Chief Organizer of the United National Party, which achieved a narrow win in the March 1960 parliamentary election, forming a government under Dudley Senanayake. Jayewardene having been elected to parliament once again from the Kelaniya electorate was appointed once again as Minister of Finance. The government lasted only three months and lost the July 1960 parliamentary election to the a new coalition lead by Bandaranayake's widow. Jayewardene remained in parliament in the opposition having been elected from the Colombo South electorate. Minister of State The United National Party won the next election in 1965 and formed a national government with the Sri Lanka Freedom Socialist Party led by C. P. de Silva. Jayewardene was reelected from the Colombo South electorate uncontested and was appointed Chief Government Whip. Senanayake appointed Jayewardene to his cabinet as Minister of State and Parliamentary Secretary to the Minister of Defence and External Affairs thereby becoming the de facto deputy prime minister. No government had given serious thought to the development of the tourism industry as an economically viable venture until the United National Party came to power in 1965 and the subject came under the purview of J. R. Jayewardene. Jayewardene saw tourism as a great industry capable of earning foreign exchange, providing avenues of mass employment, and creating a workforce which commanded high employment potential globally. He was determined to place this industry on a solid foundation, providing it a 'conceptional base and institutional support.' This was necessary to bring dynamism and cohesiveness into an industry, shunned by leaders in the past, ignored by investors who were inhibited by the lack of incentive to invest in projects which were uncertain of a satisfactory return. Jayewardene considered it essential for the government to give that assurance and with this objective in view he tabled the Ceylon Tourist Board Act No 10 of 1966 followed by Ceylon Hotels Corporation Act No 14 of 1966. At present