to sell well during the most bulk-obsessed period of U.S. automotive history. When Mercedes-Benz was seeking entry into the American market in the 1950s, the company signed a marketing agreement with Studebaker–Packard and became a captive brand in their showrooms. Around the same time, Pontiac dealers briefly sold Vauxhalls. Ford, who had invented the modern captive-import system in 1948 with the British Anglia and Prefect, added its own European Ford Cortina to its North American dealer network until low demand led to its discontinuation in 1970 when the company introduced its domestic Pinto replacement, and its European market Ford Capri to its U.S. Mercury line in the 1970s and saw strong sales. Ford returned to importing the Mk1 Fiesta in 1978 when the company developed the North American market Escort/Lynx twins until 2013 when the One Ford policy was in full swing where the European market Mondeo and Fiesta are now manufactured in both North America and Europe. During the same period, Dodge marketed several small Mitsubishi models, mostly sold as Dodge Colts (versions of which would later also be sold under the Plymouth and Eagle brands as well). Chrysler Corporation did not develop its in-house subcompacts during the late 1960s (which GM and Ford Motor Company had done with the Vega and Pinto) where they partnered with an overseas manufacturer with Mitsubishi and Hillman. The "Plymouth Cricket" (a rebadged Hillman Avenger) and Ford's entire Merkur line were introduced to the U.S. market, but were not as successful. Other experiments, such as GM's sale of Opel models like the Kadett through Buick dealers in the late 1960s and early 1970s, yielded ambivalent results; the Opels were generally well-regarded and sales were decent but never substantial. In the 1970s, when Buick decided to phase out its Opels and sell small Isuzus instead, the result was a handful of cars carrying a global brand, Buick Opel by Isuzu. Buick was not the first to rebadge Isuzus — Chevrolet did the same with their LUV pickup truck in 1972. In the late 1980s, GM consolidated its various captive imports of the time (the Daewoo-built Pontiac LeMans notwithstanding) under the Geo brand, which was exclusively handled by Chevrolet dealers. The cars, built variously by Toyota (the Prizm), Isuzu (Spectrum, Storm) and Suzuki (Metro, Tracker) were generally well received, but the company decided to fold the line back into Chevrolet in 1998. In 2004, GM