Knife" and Victorinox as the "Original Swiss Army Knife". Rebranding after acquisition After being acquired by Victorinox, in 2005 Wenger S.A. started to develop new products. In the process of rebranding itself as a provider of multifunctional tools for outdoor adventures, Wenger started to cooperate with individuals such as Ueli Steck and Mike Horn acting as their brand ambassadors providing each of them with a suited multi-functional tool adapted to their specific challenges. Additionally Wenger cooperated with Alinghi providing the sailors with a suited multifunctional tool. Most recently Wenger supports the Patagonia Expedition Race. Product lines merging On January 30, 2013, Wenger and Victorinox announced that the separate knife brands were going to be merged into one brand: Victorinox. The press release stated that Wenger's factory in Delémont would continue to produce knives and all employees at this site will retain their jobs. They further elaborated that an assortment of items from the Wenger line-up will remain in production under the Victorinox brand name. Wenger's U.S. headquarters will be merged with Victorinox's location in Monroe, Connecticut. Wenger's watch and licensing business will continue as a separate brand. Recent developments On March, 2016, during the Baselworld 2016 expo, Victorinox relaunched the Wenger brand with marketing emphasising Swiss values at a reasonable price. Wenger changed its slogan to "A Swiss Company Since 1893" from "Maker of the genuine Swiss Army Knife", which was used for decades. In 2017, Victorinox released a Swiss Army Knife model named “Wenger Red”. This knife has the Wenger logo and the Wenger brand name in the scale of the knife. This knife is delivered in a box with the Victorinox logo and brand name. This part number is produced in Delémont, Switzerland. This is the only Swiss Army Knife with the Wenger logo and brand name that is being produced and sold as today. Products The two main product lines of Wenger S.A. are the "Genuine Swiss Army Knife" and Wenger Watch. Additionally Wenger S.A. makes kitchen cutlery under the brand names of Swibo, Grand Maitre. Genuine Swiss Army Knife Most of the traditional products produced by Wenger are pocket knives with a body size of about 65 mm to 130 mm (2.5" to 5") and blades of about 50 mm to 100 mm (2" to 4") with features like can openers and screwdrivers in a red- or black-coloured case. Special editions The Giant The Swiss Army