At the end of 1995, Pillman developed his "Loose Cannon" gimmick, cultivating a reputation for unpredictable behavior. During this period of time, Pillman changed his once Hollywood Blond and Flyin' Brian clean athletic look for an edgy, out of control image. Even his allies in the Horsemen, especially Anderson, were wary of his behavior and tried in vain to keep him in check. Almost all of the time Pillman could be seen wearing leather vests, sunglasses, jewelry and graphic T-shirts with skulls, monsters and sayings on them. Pillman frequently blurred fact and fiction with his worked shoots. In a match with Eddie Guerrero on the January 23, 1996 episode of Clash of the Champions XXXII, Pillman grabbed commentator Bobby Heenan by the collar, causing Heenan (who had a history of neck problems) to blurt out "What the fuck are you doing?" live on the air. Pillman outed Kevin Sullivan as booker during the February 1996 SuperBrawl VI pay-per-view in an I Respect You Strap match where the loser announces that they respect the other wrestler, much like an "I Quit" match. Pillman lost to Sullivan, after Pillman grabbed the microphone and said to Sullivan "I respect you, booker man." The words "booker man" were cut from the commercial tape. The next day after SuperBrawl VI, Pillman was fired by WCW President Eric Bischoff. In Bischoff's autobiography he said that Pillman was fired so that he could go and develop the "loose cannon" gimmick in ECW then return to WCW with more legitimate heat. Bischoff claims it was a plan he and Pillman came up with together. It would later backfire on Bischoff as Pillman did not return. Extreme Championship Wrestling (1996) Immediately following his departure from WCW, Pillman returned to ECW and appeared at the promotion's annual Internet convention, ECW CyberSlam, on February 17, 1996. During an interview conducted in the ring by Joey Styles, Pillman insulted Bischoff, calling him a commentator, a "gofer", and a "piece of shit". He turned his attention to the ECW audience, derisively calling them "smart marks". After Styles attempted to end the interview, Pillman threatened to "yank out (his) Johnson" and urinate in the ring. Pillman was confronted by ECW owner Tod Gordon, booker Paul Heyman, and wrestler Shane Douglas, who had him removed from the ring by security guards. While being dragged from the arena, Pillman attacked a plant sitting in the audience