Wikimarketing is the term used to refer to marketing techniques or tools trying to exploit wikis to increase "brand recognition" (brand awareness), through creation and updating of articles of a product or company. The most used wiki is wikipedia. The main objective is to increase credibility, exposure, legitimacy and optimization in search engine positioning. Types Three wikimarketing techniques can be differentiated: Create content within a wiki Add links to wiki (Link building) Creation of your own wiki Controversy There are currently public relations or online marketing companies that offer wikimarketing services. There have been several conflicts between these companies and the Wikimedia Foundation, where there are different opinions about paid editions in Wikipedia. Since 2014 the Wikimedia Foundation allows paid editions as long as they are revealed according to the terms of use and local Wikipedia policies you must disclose your employer, client, and affiliation with respect to any contribution for which you receive, or expect to receive, compensation. You must make that disclosure in at least one of the following ways: a statement on your user page, a statement on the talk page accompanying any paid contributions, or a statement in the edit summary accompanying any paid contributions. See also Conflict of interest editing on Wikipedia#Corporate Representatives for Ethical Wikipedia Engagement Marketing Market segmentation Digital marketing Search engine marketing Search engine optimization Social media marketing Social media optimization Online advertising Wikipedia:Paid-contribution disclosure "My WikiBiz", Wikipedia Signpost, 9 October 2006. "Paid editing", Wikipedia Signpost, 15 June 2009. Wikipedia:Wikipedia Signpost/2012-07-23/Paid editing, Wikipedia Signpost series, 2012. References Types of marketing Brands