such as cooking. Developers of apartment hotels sometimes constructed developments to bypass the Tenement House Law, which prevented new apartment buildings from being taller than 150 percent of the width of the adjacent street. Apartment hotels had less stringent regulations on sunlight, ventilation, and emergency stairs but had to contain communal spaces like dining rooms. Development and early years The Beverly Hotel was developed by Moses Ginsberg, who went on to develop the Carlyle Hotel. In contrast to Roth's earlier Ritz Tower on Park Avenue, a classically styled building in an upper-class neighborhood, the Beverly Hotel was developed in a middle-class area with fewer classical details. Ginsberg announced plans for a 25-story hotel on the site in November 1926. The structure would be designed in the Italian Renaissance style and measure across; the first 15 stories would occupy the entire site, while the upper stories would taper off above a series of setbacks. The structure was to cost $2.5 million and was developed by the Lexington-Concord Corporation. By early 1927, many of the hotel's apartments were being leased. The restaurant at the hotel's base opened at the end of September 1927, and A. G. Walker & Co. was appointed as the renting agent for the Beverly, which was completed in early October 1927. Most of the apartments had been rented out at the time of the hotel's opening, including many of the apartments with terraces. Among the earliest occupants of the hotel was Louise Cromwell Brooks, the wife of Douglas MacArthur, who had rented the entirety of the 26th floor. Other tenants included explorer Richard E. Byrd, actor Lionel Atwill, accountant Jacob K. Lasser, and financier and art collector Chester Dale. The hotel also hosted such events as the wedding of Russian prince Vladimir Koudacheff in 1927. The Beverly was one of several large buildings to be completed on Lexington Avenue in the late 1920s. 20th century A New York Supreme Court judge ordered in August 1935 that the $1.255 million mortgage loan on the hotel be reorganized and extended for five years. The Beverly's previous operators continued to manage the hotel. The Beverly was redecorated in 1938, and the air-conditioning in the dining room was replaced. The hotel was valued at $2.2 million by 1946. The investor Irving Maidman began negotiating with Beverly Hotel Inc. (led by Moses Ginsberg) and 131 E. 50th Street Corp. to acquire the hotel