Shoe Company, where he held various positions before being named Director of Marketing and Product Development. In 1989, Raynor moved to Wilson Sporting Goods, where he was appointed General Manager of Footwear. Raynor returned to running in 1992 when he joined Fleet Feet, where he worked on store operations and new store development. The following year, Raynor purchased the franchise company and two stores from Edwards, including the original Fleet Feet Sports location in Sacramento. With only two staff in 1993, Fleet Feet expanded to 90 stores in 34 states and the District of Columbia. In 2010, the company's retail sales surpassed $100 million for the first time. In May 2012, Investors Management Corporation (IMC), a company founded by James Maynard, acquired Fleet Feet from Raynor. In November 2016, Fleet Feet entered into a partnership with Karhu, becoming the sole retailer of the brand in the United States. Through the collaboration, Fleet Feet and Karhu developed a new running shoe called the Ikoni, created from the data points of over 100,000 customers 3D foot scans. In June 2018, Fleet Feet unveiled a new logo, which included an iconic mark and removed the word "Sports" from the name. The most notable addition to the logo was the "torch" image placed between "Fleet" and "Feet." The logo's base symbolizes Fleet Feet's inspiration to runners, while the top portion represents the commitment fueled by the brand through its staff, gear, and programs. In June 2022, Fleet Feet purchased the 11-store Marathon Sports chain], the New Hampshire-based Runner's Alley locations, and the Connecticut soundRunner store locations. Initiatives Recent initiatives by Fleet Feet include introducing a 3D foot scanning system fit id, an e-commerce platform at fleetfeet.com, the national training initiative Fleet Feet Running Club, and the nationwide 5K The Big Run events. Awards and recognition Fleet Feet was named Fast Company's 2022 "Brands That Matter" in the retail category. References Sporting goods retailers of the United States Footwear retailers of the United States Clothing retailers of the United States Companies based in North Carolina Retail companies established in 1976 1976 establishments in California