the architectural publishing house of Arnold Bergsträsser in Darmstadt and united it with the technical publishing house of Cotta'sche Buchhandlung to form a publishing house, which he handed over in 1898 to his son Alfred Kröner, who had already been a partner in Kröner's publishing house since 1892. In 1899, the Cotta'sche Buchhandlung was converted into a private limited company (GmbH) and Adolf Kröner managed it together with his son Robert until his death in 1911. In 1901, a subsidiary was also established in Berlin, making the company's headquarters "Stuttgart und Berlin". Publishing Profile at the Beginning of the Century In 1901, following the death of Berlin publisher Wilhelm Hertz, Adolf Kröner also took over the latter's program and added it to Cotta'sche Buchhandlung, which now focused only on topics related to the humanities and economics as a result of the spin-off of the technology and natural sciences sectors by his son's Alfred Kröner Verlag publishing house. Among the most important authors in the field of philosophy were Friedrich Theodor Vischer, Friedrich Jodl, Heinrich von Stein, Eduard Engel and Franz Brentano, and in the sector of economics and law Georg von Mayr, Georg Schanz, Lujo Brentano and Walter Lotz. With the latter two, the Münchener volkswirtschaftliche Studien appeared in over 100 volumes from 1893 until Kröner's death. Hermann Oldenberg's Buddha was also published, which became one of the most successful works of the publishing house and continued to appear in new editions until the post-war period of World War II. The historical section was covered by authors such as Heinrich Brunner, Alfred Doren, Veit Valentin, Heinrich Friedjung, Friedrich Meinecke and Erich Marcks, but the central role after 1890 was played by Otto von Bismarck, for whose memoirs Kröner was able to obtain the publishing rights. He then published Die politischen Reden des Fürsten Bismarck (The Political Speeches of Prince Bismarck) in 14 volumes in 1892 and, after Bismarck's death, his Gedanken und Erinnerungen (Thoughts and Reminiscences) in 1898. On the basis of this very great success, Kaiser Wilhelm I and Bismarck was published in 1901, followed by Aus Bismarcks Briefwechsel in 1903 and 1906. In the field of literature, too, there continued to be many interesting titles: from 1902 to 1907, Kröner's Cotta'sche Buchhandlung published the critical complete edition of the literary works of Johann Wolfgang von Goethe in 40 volumes as a "jubilee edition" in memory of Cotta's complete