Mantinc el català (in English, “I maintain Catalan”) is a linguistic, non-profit citizen platform distributed in various parts of the so-called Catalan Countries, where Catalan is an autochthonous language. Its volunteering aims to encourage the language revitalization in the public sphere by persuading, as many Catalan speakers as possible, to refrain from unconsciously shifting their language to (mostly) Spanish in routine situations such as in the street, commerce, public services or with the immigrants. Its organizational motto is Mantinc el català sempre, a tot arreu i amb tothom! (“I mantain Catalan always, everywhere and with everybody!)”. The group was initially created on Facebook in 2021, shortly after some people showed common interest from a published interview with the Catalan sociolinguist Carme Junyent i Figueras. Expert in minoritized languages, Junyent i Figueras had released her book El futur del català depèn de tu (“The future of Catalan depends on you”) few months earlier. The group's presence later extended to most of the rest of social media channels, particularly Twitter. It primarily conducts self-awareness campaigns and digital dissemination to make linguistic loyalty into a standard pattern of behavior (without shame or doubtfulness) among Catalan speakers. Additionally, its members display billboards during sporting, cultural, and popular events, as well as in various types of social demonstrations. Rhetoric and public discourse The public discursive philosophy of Mantinc el català lies in being able to transmit a proactive response and a respectful concern against the setback in the social use and increased minoritization that Catalan has endured in the past decades. It appeals to the linguistic justice to draw attention about the effects of diglossia and the most blatant instances of passive bilingualism, such as when a consolidated Catalan-speaker switches to Spanish (or to French in North Catalonia, or to Italian in l'Alguer) ony because of assuming that an immigrant or someone with foreign physical traits will not understand Catalan at first. Its goal is to dismantle the language transfer towards Spanish, French and Italian as linguas francas by promoting a linguistic assertiveness of maintaining Catalan with everyone within that linguistic area (i.e. since the beginning of any oral or written conversation, thus reassuring real bilingualism). Mantinc el català argues that it is wholly unnecessary for their speakers to subordinate one to another by default because surveys across all the Catalan Countries show that between 60% of the population (in Northern Catalonia) and up to