Larry Forgione, who was also responsible for all food service at the hotel. The rebranded hotel continued to serve short-term guests, but it also offered discounts to guests who planned to become long-term residents. The Benjamin also introduced a "pillow menu" with 11 types of pillows; the hotel hired a "sleep concierge" in 2001 due to an increase in the number of guests with sleep-related queries. To attract guests after the September 11 attacks, the hotel began offering promotions to business travelers. Restaurateur Terrance Brennan took over An American Place in 2002 and renamed it Terrance Brennan's Sea Food and Chop House. Manhattan East Suite Hotels was rebranded as Affinia Hospitality in 2003, then as Denihan Hospitality Group, which continued to operate the Benjamin. By the mid-2000s, the Benjamin was no longer being marketed to long-term guests. In 2010, David Rockwell renovated the hotel's restaurant space into the National, a restaurant operated by Geoffrey Zakarian. By then, the Denihan chain had hundreds of millions of dollars in debt. As a result, Pebblebrook Hotel Trust announced in June 2011 that it would acquire a 49 percent ownership stake in the Benjamin and five of Denihan's other hotels for $910 million, with Pebblebrook assuming $294 million of Denihan's debt. The agreement was finalized two months later, although Denihan continued to manage the Benjamin. Pebblebrook and Denihan's joint venture obtained a $410 million mortgage loan for the six hotels in 2012. As part of a $10 million renovation that was completed in 2013, Rottet Studio renovated the guestrooms. After mayor Michael Bloomberg proposed rezoning East Midtown in 2012, preservationists began advocating for several structures in the neighborhood to be designated as official landmarks. The LPC hosted public hearings in 2013 to determine whether the Benjamin Hotel and four other structures in East Midtown should be designated as New York City landmarks. In mid-2016, the LPC proposed protecting twelve buildings in East Midtown, including the Benjamin Hotel, in advance of proposed changes to the area's zoning. On November 22, 2016, the LPC designated the Benjamin Hotel and ten other nearby buildings as city landmarks. Denihan and Pebblebrook split up their six hotels in 2016, with Denihan assuming sole ownership of the Benjamin and three other hotels. Denihan subsequently received $320 million in financing for the Benjamin and the other three hotels. Sonesta International Hotels bought all four hotels in April 2022, and the Benjamin