themselves to a great extent from other Sales or Services. Kröner strongly condemned this action: in 1884, he gave his most famous speech at the Börsenverein's general meeting, in which he called for the introduction of fixed book prices for the German book trade and highlighted the advantages for publishers, booksellers and authors:„Die Schleuderer im Buchhandel, d.h. der Verkauf neuer Bücher an das Publicum zu Preisen, bei welchen nach dem Urtheil unparteiischer Sachverständiger ein solider, über das ganze deutsche Sprachgebiet verbreiteter Sortimentsbuchhandel nicht mehr bestehen kann, ist in ihren Consequenzen gleich nachtheilig für Schriftsteller, Bücherverkäufer und Verleger.“He requested the establishment of equal market conditions for all booksellers, pointing out that this would be in the interest of all stakeholders. The publisher would thus have the opportunity to offer and sell his books, especially the new titles, all over the country. The booksellers and buyers would benefit especially from the book warehouses, which could be set up in smaller towns with uniform prices. Finally, in the case of authors, the reforms were intended to prevent the exclusion of lesser-known authors. In 1887, fixed book prices and a number of Kröner's other ideas were introduced at the association's general meeting and introduced a year later; this step is known today as Kröner's reform. Other results of his efforts were a revival of the association's activities, especially at the district and local levels, and the establishment of a commission to advise on complaints about skidding. In 1888, Kröner resigned as 1st chairman and transferred it to the Berlin publisher Paul Parey, who tried to enforce the reform by using coercive measures against the publishers. This plan failed and Parey had to resign as chairman after only one year - to Adolf Kröner, who refused to stand for re-election in 1892 due to health reasons. Honors Honorary citizen of Leipzig (1888) on the occasion of the inauguration of the German Booksellers' House Private Councillor of Commerce In 1904, he was awarded the Cross of Honor of the Order of the Württemberg Crown, with which the personal title of nobility was associated Honorary Doctorate at the University of Tübingen (1909, Dr. phil. h. c.) Honorary Doctorate at the University of Munich (1909, Dr. oec. publ. h. c.) Honorary Member of the German Publishers and Booksellers Association (1909) Memberships Adolf von Kröner was a member of the Corps Teutonia Stuttgart. References Further reading Franz Menges: Kröner,