Ruby Tuesday (in actuality, an actor) posted a written apology on the company's website and videotaped a formal apology that was broadcast on television. As it turned out, the idea was merely an elaborate marketing ploy to raise attention to the newly remodeled restaurants. The implosion was actually done on a miniature set staffed by a Hollywood special effects crew, and the "live" event had been pre-recorded in Harriman, Tennessee. The two films were then edited together to make it look like an accident. Changes continue The remodel and its accompanying changes came at an inopportune time for the chain. A global financial crisis was underway, and the casual dining segment of the industry was financially suffering. To address these issues, the company debuted made-from-scratch garlic cheese biscuits, a Sunday brunch program, and a steak-and-lobster deal night. Despite all of this, financial analysts have been highly critical of the company's actions regarding the ever-changing shift in strategies. In 2012, yet another advertising campaign was announced to analysts to boost guest perception. It included a reintroduction of television advertising and a continued shift to convert under-performing stores. In 2014, returning to the more family friendly casual restaurant chain, Ruby Tuesday changed the employees' uniform to more colorful attire of blue jeans and shirts in a variety of colors, changing the menus to a chalkboard theme, adding more current top 100 hit songs to the internal music system and updating their logo to a more modern font style. Continuing the trend in 2015, the chain updated their dated children's menu with the addition of cheese pizza and corn dogs, more colorful plastic beverage cups, and colorful twisty straws. To promote the more family friendly feel, the chain introduced a Kids Eat Free night on their flagship day, Tuesday. At all company owned restaurants, a child's meal is free with the purchase of an adult entree. Sponsorships From 2006 until 2009, Alex Job Racing and Ruby Tuesday partnered to form the Ruby Tuesday Championship Racing Team. The team drove the No. 23 Porsche-powered Daytona Prototype in the GRAND-AM Rolex Sports Car Series. In 2009, Eddie Sharp Racing announced a long-term partnership agreement with Ruby Tuesday as the sponsor of the No. 2 Toyota, driven by Tim George Jr. in the ARCA Racing Series. NASCAR Starting with the 2010 NASCAR Nationwide Series, Ruby Tuesday has had a partnership with Penske Racing to sponsor Brad