min) References Further reading William L. Bird, Jr. "Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935–1955. Evanston, IL: Northwestern University Press, 1999. External links Article on GE Theater from the Museum of Broadcast Communications Jerry Haendiges Vintage Radio Logs: General Electric Theater General Electric Theater, Museum of Broadcast Communications Company Voice Advertising, Museum of Broadcast Communications General Electric Theater at CVTA 1953 American television series debuts 1962 American television series endings 1950s American radio programs 1950s American anthology television series 1960s American anthology television series Anthology radio series Black-and-white American television shows CBS original programming CBS Radio programs English-language television shows General Electric sponsorships American live television series Television series by Universal Television Ronald Reagan