Boxing, Ready 2 Rumble Boxing: Round 2 for the PlayStation 2, Nintendo 64, Dreamcast and Game Boy Advance and Greatest Heavyweights for the Sega Genesis and numerous other products. In addition, he has used variations of the phrase in advertisements, including the popular commercial for Mega Millions in which he says "Let's get ready to Win Big!" and the Kraft Cheese commercial in which he says "Let's get ready to Crumble!" and most recently for Progressive Insurance in which he says "Let's get ready to bundle!" , the catchphrase has generated $400 million in revenue from licensing the trademark. Personal life Buffer's fame has reunited him with long-lost family members. In 1989, Buffer was contacted by his birth father, who introduced Buffer to his half-brothers after seeing him on television. In the mid-1990s, Buffer brought along one of his half-brothers, Bruce Buffer, as his agent/manager. This grew into a business partnership to increase licensing productivity of the trademark. Buffer first wed at age 21, but the marriage ended in divorce after seven years. He has two sons from his first marriage. More than 25 years passed before he remarried in 1999. He and his second wife divorced in 2003. On September 13, 2007, while making an appearance on The Tonight Show with Jay Leno, he proposed to his current (third) wife, Christine. Buffer currently resides in Southern California. His half-brother Bruce Buffer is an announcer for the Ultimate Fighting Championship, a leading mixed martial arts promotion. In 2008, Buffer was treated for throat cancer. Filmography See also Chuck Hull Jimmy Lennon Jimmy Lennon Jr. References External links Living people Boxing people International Boxing Hall of Fame inductees Mixed martial arts announcers People from Philadelphia Professional wrestling announcers Public address announcers United States Army soldiers 1944 births