to distinguish the good heat for the villain from go away heat, with some fans and critics claiming it is indeed go away heat and others claiming it is good heat, there are a few example which are closer to be go away heat, most notably in WWE because of its major exposure. Notorious examples of the concept are The Rock as Rocky Maivia, X-Pac (who popularized the term in the early 2000s so much that go away heat is also known as "X-Pac heat"), Triple H, John "Bradshaw" Layfield, Lita, Stephanie McMahon, and more recently Roman Reigns (see Persona and reception of Roman Reigns), Baron Corbin and Charlotte Flair. Rocky Maivia Between 1996 and 1997, Rocky Maivia was the first major example of go away heat and also the best example of turning the go away heat into a star by 1998. Hyped as the WWF's first third-generation wrestler, Maivia was a clean-cut heroic character who was pushed heavily from the start and won the Intercontinental Championship despite his wrestling inexperience. This was during a transitional, but more edgy period that would lead to the Attitude Era, therefore audiences became increasingly hostile toward Maivia, with chants of "Die, Rocky, die!" and "Rocky sucks!" being heard during his matches. After suffering a legit injury in April 1997, Maivia would return as a villain character in August 1997 by joining the Nation of Domination and refusing to acknowledge the Rocky Maivia name, instead referring to himself in the third person as The Rock, insulting the audience in his promos as well as WWF television interviewers. The Rock would eventually become the Nation's leader and draw good heat, then starting getting cheered while still being a villain before being officially turned back into a fan favorite character by September 1998. During his time in the Nation, The Rock would get back the Intercontinental Championship and held it for 265 days (the second longest in the 1990s and the longest ever since), with his second reign being better reviewed and the ladder match in which he lost the title to Triple H at SummerSlam being rated ****1/4 out of five stars by journalist Dave Meltzer of Wrestling Observer Newsletter (WON). Despite now getting the desired reaction, the WWF would turn him back into a villain (from November 1998 to April 1999) to feud with Mankind (Mick Foley) and become the top villain to