system's effectiveness and later commented positively on its application. Personal life In 1988, Collina met his future wife Gianna in Versilia. After living together almost from their meeting, they moved to the coastal town of Viareggio. Since their marriage, the couple have had two daughters. In 2003, Collina published his autobiography, My Rules of the Game (Le Mie Regole del Gioco). In August 2005, after his retirement, he concentrated on his own business, as a financial advisor. Today he lives in Forte dei Marmi. After refereeing the Second Round match between Japan and Turkey at the 2002 FIFA World Cup, Collina became famous in Japan, and appeared in a television advert for frozen takoyaki products. He is also very popular in Turkey, as no Turkish team, national or club, lost a game with him in charge. Although Collina is closely identified with football, his favourite sports club plays basketball. He is a lifelong supporter of local club Fortitudo Bologna. On 25 January 2010, Collina participated in a special match for supporting victims of the earthquake in Haiti between a team called "Friends of Zidane and Ronaldo" and Benfica in Lisbon. Other media In July 2002, he appeared in cartoon form in George Michael's video "Shoot the Dog". Collina was chosen as the cover figure for the football video games Pro Evolution Soccer 3 and Pro Evolution Soccer 4, appearing alongside compatriot Francesco Totti and Thierry Henry for the latter. This was unusual, as football games had come to almost exclusively feature only players and managers on their covers, and he did not feature in either game. In addition, he featured as an "unlockable" referee in the rival EA Sports game FIFA Football 2005, released shortly before Pro Evolution Soccer 4. In September 2005, his easily recognisable face (to followers of football) also led to his appearance in an advert for the Vauxhall Vectra, which aired during the 2006 World Cup in the United Kingdom. He also appeared in adverts, for MasterCard and Adidas during the tournament. In 2006, Collina appeared in another television advert, this time for MB Pivo, a beer brand in Serbia. He also appeared in an advert of a Turkish GSM operator, Aria, due to his popularity in Turkey. Honours IFFHS World's Best Referee: 1998, 1999, 2000, 2001, 2002, 2003 IFFHS All Time World's Best Referee 1987–2020 Honorary degree: Doctor of Science (2004), awarded by Hull University