Beasley Broadcasting for $86.6 million. That October, Beasley spun off the AM station to Liberman Broadcasting for $23 million; this transaction closed in March 1990. During this period, KRTH dropped the "Smokin' Oldies" format and simulcasted KRTH-FM's broad-based oldies format. Upon closing, KRTH became a full-time Spanish-language station broadcasting a regional Mexican music format branded "Radio Alegria". Liberman changed the station's call letters to KKHJ in honor of its history as KHJ. From November 1997 to January 1999, KKHJ aired a Spanish all-news format, the only one of its kind in the United States. The station's ratings suffered, prompting a return to regional Mexican as "La Ranchera". Program director Alfredo Rodriguez and chief engineer Jerry Lewine wished to bring back the original KHJ call sign; however, the FCC stopped issuing three-letter call signs to radio stations in the 1930s. Rodriguez and Lewine conceived a plan to convince the FCC to change the station's call sign. Since the Spanish pronunciation of KKHJ's first two letters ("kah-kah") sounded like caca (slang for "feces" in that language), the call letters were pronounced in English for a decade. This was awkward, so the station collected letters from listeners and lobbied the FCC to allow the station to drop one of its letters. The commission allowed the station to return to its original call, KHJ, on March 15, 2000. On August 21, 2007, the Los Angeles Dodgers reached a deal with KHJ to broadcast the team's games in Spanish for the 2008 season, moving from KWKW after 20 years there.Los Angeles Times, Aug. 22, 2007, page D6 Switch to Catholic Radio format On July 15, 2014, Liberman reached an agreement to sell KHJ to IHR Educational Broadcasting for $9.75 million; the sale was consummated on November 6. At that time, KHJ began Catholic-oriented religious programming; the "La Ranchera" format moved to KWIZ (96.7 FM) in Santa Ana, California. The format change marked the station returning to English-language programming. KHJ switched to the Relevant Radio branding when IHR Educational Broadcasting and Starboard Media Foundation consummated their merger on June 30, 2017. On May 2, 2018, the FCC granted Immaculate Heart Media's request to switch KHJ's license from non-commercial educational to commercial status. Legacy A low-power FM (LPFM) station in Madras, Oregon, KHJA-LP (102.1 FM), aired an oldies format as a tribute to the 1960s–1970s era KHJ and used the Los Angeles station's logo, jingles, and "Boss