with its local partner Phoenix World Trade. International presence In 1989, a year after entering Portugal, the company entered the U.S. market and expanded into France in 1990. Expansion continued to Mexico in 1992 and Greece in 1993. In 1994, Inditex opened stores in Belgium and Sweden. By 1997, the company had expanded to Malta, Cyprus, Norway and Israel. In 1998, expansion continued to the UK, Turkey, Argentina, Venezuela, the Middle East and Japan. Canada, Germany, Poland, Saudi Arabia and several South American countries received stores in 1999. The company opened stores in Italy, Luxembourg and Jordan in 2001. In 2003, Inditex opened stores in Russia, Slovakia and Malaysia. The following year Latvia, Hungary, and Panama amongst other countries where stores opened, including the 2,000th store in Hong Kong. By 2006, the company had expanded into mainland China. In 2010, the company opened their 5,000th location in Rome and its first in India. The first stores in Australia and South Africa opened in 2011. The company's expansion continued to the Serbia, North Macedonia, Armenia, Ecuador, Georgia and Bosnia-Herzegovina in 2012. In 2014, Inditex opened stores in Albania. In 2016, Inditex announced that they planned to open stores in Vietnam, New Zealand, Paraguay, Aruba and Nicaragua. Online sales In 2007, Inditex launched the Zara Home online retail store. Zara joined the e-commerce marketplace in September 2010, launching websites in Spain, the UK, Portugal, Italy, Germany and France. In November 2010, Zara's online presence grew to include Austria, Ireland, the Netherlands, Belgium and Luxembourg. In September 2011, Inditex brought Zara's e-commerce platform to the U.S., as well as adding the brands Pull and Bear, Massimo Dutti, Bershka, Stadivarius, Oysho and Uterqüe to the e-commerce space. As of February 2016, Inditex operates e-commerce sites in 28 markets and plans to add 12 more by April. In September 2018, Inditex announced to sell all its brands online by 2020, even in places where it does not own any stores. Marketing strategy Inditex avoids magazine advertising, with print campaigns only occurring on billboards in certain regions like U.S. and in-store. Endorsements for celebrities to wear its labels are budgeted instead. The company also invests heavily in a prime commercial location with fashion-forward window displays for optimum high street visibility and product turnaround. Plagiarism Zara has been accused of copying artwork. In 2017, Zara Home Belgium was convicted of plagiarism by a Brussels Court, which was