Jif, Jiff, JIFF or JIF may refer to: Brand names Cif, a Unilever cleaning product, branded as "Jif" in Australia, New Zealand, Middle East and the Nordic countries Jif (lemon juice), a brand of lemon juice sold in the United Kingdom and Ireland by Unilever Jif (peanut butter), made by the J.M. Smucker Co. Festivals Jaipur International Film Festival, India Jeonju International Film Festival, Korea Other uses Jiffs, British army slang for soldiers of the Indian National Army Journal impact factor, a metric of an academic journal importance JPEG Interchange Format, the file format for the JPEG image compression standard See also GIF (disambiguation) Jiffy (disambiguation)