New York is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite, and established itself as a cradle of New Journalism. Over time, it became more national in scope, publishing many noteworthy articles on American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, John Heilemann, Frank Rich, and Rebecca Traister. In its 21st-century incarnation under editor-in-chief Adam Moss, "The nation's best and most-imitated city magazine is often not about the city—at least not in the overcrowded, traffic-clogged, five-boroughs sense", wrote then-Washington Post media critic Howard Kurtz, as the magazine increasingly published political and cultural stories of national significance. Since its redesign and relaunch in 2004, the magazine has won more National Magazine Awards than any other publication, including the 2013 award for Magazine of the Year. It was one of the first dual-audience "lifestyle magazines", and its format and style have been emulated by some other American regional city publications. In 2009, its paid and verified circulation was 408,622, with 95.8% of that coming from subscriptions. Its websites—NYmag.com, Vulture, the Cut, and Grub Street—received visits from more than 14 million users per month. In 2018, New York Media, the parent company of New York magazine, instituted a paywall for all its online sites, followed by layoffs in early 2019. On September 24, 2019, Vox Media announced that it had purchased New York magazine and its parent company, New York Media. History 1960s New York began life in 1963 as the Sunday-magazine supplement of the New York Herald Tribune newspaper. Edited first by Sheldon Zalaznick and then by Clay Felker, the magazine showcased the work of several talented Tribune contributors, including Tom Wolfe, Barbara Goldsmith, and Jimmy Breslin. Soon after the Tribune went out of business in 1966–67, Felker and his partner, Milton Glaser, purchased the rights with money loaned to them by Wall Street bankers led by Armand G. Erpf (who became the magazine's first chairman and who Felker attributed as the financial architect of the magazine) and C. Gerald Goldsmith (Barbara Goldsmith's husband at the time), and reincarnated the magazine as a stand-alone glossy. Joining them was managing editor Jack Nessel, Felker's number-two at the Herald Tribune. New Yorks first issue was