following UKTV's acquisition of a further Freeview broadcast slot, Dave +1 was made available on the digital terrestrial platform. On 24 February 2009, Dave +1 was renamed Dave ja vu (a play on the phrase déjà vu) on all platforms; this was carried out to "strengthen the brand's positioning as the home of witty banter" according to UKTV bosses. On 14 June 2011, UKTV announced that Really would launch on Freeview on 2 August 2011, to facilitate this Dave ja vu's broadcast hours on the platform were reduced from 8.00 am-4.00 am to 2.00 am-4.00 am. On 22 November 2012, UKTV confirmed that it had secured a deal for another 24-hour DTT slot and would use it for Dave ja vu until it firmed up permanent plans for the slot. Dave ja vu began to broadcast its full schedule on the platform again from 3 January 2013. Drama permanently took the slot from 8 July 2013, however Dave ja vu continued to broadcast between 2.00 am-5.00 am. On 20 November 2014, Dave ja vu returned to 24-hour broadcasting. After UKTV bought CCXTV, they swapped the channel numbers around on Freeview, so Dave ja vu ended up on channel 23, whilst CCXTV ended up on Freeview 73. After the relaunch of BBC Three (and with BBC Four in Scotland taking the next slot) Dave ja vu moved down to channel 25, until March 2022, when UKTV revealed that it would be going back to the 70s section on the Freeview EPG as the channel number was used by UKTV for their female skewing W channel. From 28 March 2022, Dave Ja Vu took Drama+1's slot on Freeview 74, with that one-hour timeshift of Drama moving up to channel 60. Dave HD On 29 July 2011, UKTV announced that it had secured a deal with BSkyB to launch three more high-definition channels on Sky. As part of Virgin Media's deal to sell its share of UKTV, all five of UKTV's HD channels would also be added to Virgin's cable television service by 2012. Dave HD launched on 10 October 2011 on Sky and Virgin Media, two days before Watch HD, while Alibi HD launched in July 2012. All three channels are HD simulcasts of the standard-definition channel. Dave HD along with Good Food HD and Eden HD launched on BT TV on 3 October 2016. Reception Within just one month of its