has this unique quality that Batman had for me. It gives an incredible sense of non-reality." In addition, Beatty hired acclaimed songwriter Stephen Sondheim to write five original songs: "Sooner or Later (I Always Get My Man)," "More," "Live Alone and Like It," "Back in Business," and "What Can You Lose?". "Sooner or Later" and "More" were performed by Madonna, with "What Can You Lose?" being a duet with Mandy Patinkin. Mel Tormé sang "Live Alone and Like It," and "Back in Business" was performed by Janis Siegel, Cheryl Bentyne, and Lorraine Feather. "Back in Business" and "Live Alone and Like It" were both used as background music during montage sequences. "Sooner or Later" and "Back in Business" were featured in the original 1992 production of the Sondheim revue Putting It Together in Oxford, England, and four of the five Sondheim songs from Dick Tracy (the exception being "What Can You Lose?") were used in the 1999 Broadway production of Putting It Together. A short opera sequence in the film was composed by Thomas Pasatieri Dick Tracy is also the first film to use digital audio. In a December 1990 interview with The New York Times, Elfman criticized the growing tendency to use digital technology for sound design and dubbing purposes. "I detest contemporary scoring and dubbing in cinema. Film music as an art took a deep plunge when Dolby stereo hit. Stereo has the capacity to make orchestral music sound big and beautiful and more expansive, but it also can make sound effects sound four times as big. That began the era of sound effects over music." Marketing Disney modeled its marketing campaign after the 1989 success of Batman, which was based on high concept promotion. This included a McDonald's promotional tie-in and a Warren Beatty interview conducted by Barbara Walters on 20/20. "I find the media's obsession with promotion and demographics upsetting," Beatty said. "I find all this anti-cultural." In attempting to increase awareness for Dick Tracy, Disney added a new Roger Rabbit cartoon short (Roller Coaster Rabbit) and made two specific television advertisements centered on The Kid (Charlie Korsmo). In total, Disney commissioned 28 TV advertisements. Playmates Toys manufactured a line of 14 Dick Tracy figures. It was Madonna's idea to include the film as part of her Blond Ambition World Tour. Prior to the June 1990 theatrical release, Disney had already featured Dick Tracy in musical