money, and organizing local chapters. She was named director of branches in 1943, and became the NAACP's highest-ranking woman. An outspoken woman, Baker believed in egalitarian ideals. She pushed the NAACP to decentralize its leadership structure and to aid its membership in more activist campaigns at the local level. Baker believed that the strength of an organization grew from the bottom up, not the top down. She believed that the branches' work was the NAACP's lifeblood. Baker despised elitism and placed her confidence in many. She believed that the bedrock of any social change organization is not its leaders' eloquence or credentials, but the commitment and hard work of the rank and file membership and their willingness and ability to engage in discussion, debate, and decision-making. She especially stressed the importance of young people and women in the organization. While traveling throughout the South on the NAACP's behalf, Baker met hundreds of black people, establishing lasting relationships with them. She slept in their homes, ate at their tables, spoke in their churches, and earned their trust. She wrote thank-you notes and expressed her gratitude to the people she met. This personalized approach was one important aspect of Baker's effectiveness in recruiting more NAACP members. She formed a network of people in the South who would be important in the continued fight for civil rights. Whereas some northern organizers tended to talk down to rural southerners, Baker's ability to treat everyone with respect helped her in recruiting. Baker fought to make the NAACP more democratic. She tried to find a balance between voicing her concerns and maintaining a unified front. Between 1944 and 1946, Baker directed leadership conferences in several major cities, such as Chicago and Atlanta. She got top officials to deliver lectures, offer welcoming remarks, and conduct workshops. In 1946, Baker took in her niece Jackie, whose mother was unable to care for her. Due to her new responsibilities, Baker left her full-time position with the NAACP and began to serve as a volunteer. She soon joined the NAACP's New York branch to work on local school desegregation and police brutality issues. She became its president in 1952. In this role, she supervised the field secretaries and coordinated the national office's work with local groups. Baker's top priority was to lessen the organization's bureaucracy and give women more power in the organization; this included reducing Walter Francis White's dominating