third Saturday of September in Coos Bay, over a thousand runners engage in the Prefontaine Memorial Run, a 10k run honoring his accomplishments. The Coos Art Museum in Coos Bay contains a section dedicated to Prefontaine. This section includes medals he won during his career and the pair of spikes he wore when setting an American record for the 5,000 meters at Hayward Field. Prefontaine was inducted into the Oregon Sports Hall of Fame in 1983, where several exhibits showcase his shoes, shirts, and other memorabilia. He was also inducted into the National Track and Field Hall of Fame in upper Manhattan where one of his Oregon track uniforms is on display. The Pete Susick Stadium at Marshfield High School in Coos Bay dedicated their track to honor Prefontaine, in April 2001. Nike used video footage in a commercial titled "Pre Lives" advertising his spirit for their product. On the 30th anniversary of his death in 2005, Nike placed a memorial advertisement in Sports Illustrated, Eugene's Register-Guard, and aired a television commercial in his honor. Nike's headquarters have a building named after him. The day after Prefontaine's death, the Register-Guard printed Ode to S. Roland, a poem by chief American rival Dick Buerkle. Prefontaine remains an iconic figure at the University of Oregon to this day. In 2020, the university polled alumni and fans on social media, asking them which four UO alumni they would place on a national Mount Rushmore for the university. Prefontaine was one of the four winners, along with Nike co-founder Phil Knight; current NFL player Marcus Mariota, the 2014 Heisman Trophy winner; and Sabrina Ionescu, who had just completed an epic college basketball career for the Ducks. In popular culture Steve Prefontaine's life story has been detailed in two feature films: 1997's Prefontaine (starring Jared Leto as Prefontaine) and 1998's Without Limits (starring Billy Crudup as Prefontaine), as well as the documentary film Fire on the Track. "Prefontaine" is the fifth track off Madchild's 2013 album "Lawn Mower Man". Minnesota Golden Gopher Head Football Coach P.J. Fleck uses “Prefontaine Pace” among his many motivational sayings. "Prefontaine" is also the title of a song by hip hop duo Versatile. Prefontaine is referenced in the chorus of the track "Strong", off Charles Wesley Godwin's 2021 album "How the Mighty Fall". Personal bests At the time of his death in May 1975, Prefontaine held every American outdoor track