history As of September 2020, Best Western Hotels and Resorts has 18 brands and logos. Since 1948 the Best Western logo has had approximately 13 modification to the main brand logo, with the last brand logo change made in 2015. In 2010 Best Western divided the brand into 3 descriptors. The logo stayed the same, but the descriptors of Plus and Premier were added, and all hotels were either a Best Western, Best Western Plus, or Best Western Premier. In 2015, a complete overhaul of the Best Western logo resulted in a very different logo from the previous years, with the most notable change being the removal of the crown which had been a part of the logo since 1962. Since 2014 the brand has created 11 additional brands, for a total of 14 brands with distinctive logos. The Best Western website has a picture of all of their past logos in their "timeline and story" section. Best Western also owns (acquired in February 2019) the WorldHotels Collection which includes 4 additional brands, whose logos are all the same, except for the addition of the distinguishing descriptors of Luxury, Elite, Distinctive, and Crafted. Brands The following 18 brands of Best Western are: Luxury WorldHotels Luxury WorldHotels Elite WorldHotels Distinctive WorldHotels Crafted Upscale BW Signature Collection BW Premier Collection Best Western Premier Best Western Plus Best Western Hotel & Resort Glo Vīb Sadie by Best Western Aiden by Best Western Executive Residency by Best Western Home by BWH Economy Surestay Signature Collection Surestay Plus Surestay Studio Surestay Hotel Ownership As of 2018, it was nonprofit owned by its franchisee members. See also List of hotels List of motels References External links Motels Cooperatives in the United States Hospitality companies Hospitality companies of the United States Companies based in Phoenix, Arizona American companies established in 1946 Hotels established in 1946 1946 establishments in California Hospitality companies of Hong Kong