is generally judged by experimentation. In this theory, semantics refers to the total response to events and actions, not just the words. The neurological, emotional, cognitive, semantic, and behavioral reactions to events determines the semantic response of a situation. This reaction can be referred to as semantic response, evaluative response, or total response. E-prime is a constructed language identical to the English language but lacking all forms of "to be". Its proponents claim that dogmatic thinking seems to rely on "to be" language constructs, and so by removing it we may discourage dogmatism. Neuro-linguistic programming, founded by Richard Bandler and John Grinder, claims that language "patterns" and other things can affect thought and behavior. It takes ideas from General Semantics and hypnosis, especially that of the famous therapist Milton Erickson. Many do not consider it a credible study, and it has no empirical scientific support. Advocates of non-sexist language including some feminists say that the English language perpetuates biases against women, such as using male-gendered terms such as "he" and "man" as generic. Many authors including those who write textbooks now conspicuously avoid that practice, in the case of the previous examples using words like "he or she" or "they" and "human race". Various other schools of persuasion directly suggest using language in certain ways to change the minds of others, including oratory, advertising, debate, sales, and rhetoric. The ancient sophists discussed and listed many figures of speech such as enthymeme and euphemism. The modern public relations term for adding persuasive elements to the interpretation of and commentary on news is called spin. Popular culture The Sapir–Whorf hypothesis is the premise of the 2016 science fiction film Arrival. The protagonist explains that "the Sapir–Whorf hypothesis is the theory that the language you speak determines how you think". See also Embodied cognition Image schema Inner voice Kant and the Platypus: Essays on Language and Cognition by Umberto Eco Lev Vygotsky Origin of language Philosophy of language References Psycholinguistics Cognition Linguistic controversies