to Virgin's cable television service by 2012. Alibi HD launched on 3 July 2012 on Sky and Virgin Media, while Dave HD and Watch HD launched in October 2011. All three channels are HD simulcasts of the standard-definition channels. On-air identity When the channel launched on 1 November 1997, the idents featured a star shape, usually inside a circle, with the UK Arena logo below. The logo, like that of all the UKTV channels until 2001, featured a single straight line logo with the UK prefix in a white box and the channel name typed in Gill Sans above a line extending out from the box. When the channel rebranded to UK Drama on 31 March 2000, the idents remained the same, with a change of the colours and the logo the only noticeable differences. A new design introduced on 7 May 2001 resulted in the UK Drama logo standing alone at the bottom of the screen in a bold text, stylised to appear as: "UK Drama". On the end of the logo, a small design was included. One was assigned to each channel, with the exception of UK Gold and UK Gold 2, to identify what the channel broadcast. In the case of UK Drama, it was a bold, eight pointed star within a circle. The idents themselves were replaced by three men beating drums with water on the surface with each drummer bathed in a particular colour light: red, blue and green. A subsequent name change to UKTV Drama saw the logo with an uppercase 'DRAMA' below a UKTV logo which was aligned to the left of the screen, a predominantly purple colour scheme, and idents that featured a giant glass appearing 'D', which used from 30 May 2005 to 6 October 2008. Following the rebrand to Alibi on 7 October 2008, the channel's idents were all accompanied by the Alibi logo, seen with interchangeable colours of white, black and red, and featured words associated with crime and murder arranged into different shapes; the outline of a dead body, a gunshot shattering a pane of glass, the dials of a safe, and the beam from a torch illuminating the words. On 1 July 2015, Alibi had its first rebrand for seven years, with a slight change to the overall look and feel. The channel's red identity was made slightly darker while the logo stayed circular with white font,