Corresponding to the name on the main channel, it shows all programming from the channel one hour later, with no special idents or continuity used. The channel launched on Sky Digital as UK Food +1 on 12 November 2003, airing between 6am-7pm daily, before expanding fully like its main channel. It was later named UKTV Food +1 before going with its final name. Good Food HD On 13 July 2009, Virgin Media revealed that they were "currently in active talks" with UKTV about launching a high-definition version of Good Food on their cable television platform. Good Food HD launched on 31 August 2010 on Sky, broadcasting a HD simulcast of the channel's schedule. As part of Virgin Media's deal to sell its share of UKTV, all five of UKTV's HD channels were added to Virgin's cable television service by 2012. Good Food HD was added to Virgin Media on 7 October 2011. On-air identity When UK Food channel launched in 2001, the channel adopted a branding package based around circular shaped foods with a spiral pattern located in the centre when looked at from above. The channel's logo at the time featured the name, stylised as UK Food, and a two lined spiral extending outwards from the right of the name. The majority of UKTV channels had some pattern located there to distinguish the channel, and this spiral also featured in the idents themselves as well as channel promotions. Following the rebranding as UKTV Food, the channel's identity was altered. The swirling motif was retained within the idents themselves: indeed many of the previous idents survived rebrand reuse. The primary difference was the addition of the two lined UKTV logo, aligned to the left of the screen. The channels colour was orange, and was used in different shades as the background colour to all promotion end boards and static slides both on the channel and for promotion across the network. Following the rebrand to Good Food, the idents changed to sequences involving the coming together of ingredients to events such as a picnic barbecue, a dinner party and a family Sunday roast. The idents finished with an endboard featuring the circular Good Food logo in the centre of a screen with food imagery in the background, such as fish outlines, knife and fork or wine glasses. Former programming The channel aired programming from the, BBC ITV and Channel 4 programming