of the TSBs to penetrate retail finance from scratch in 1971 resulted in only £200m in direct consumer loans in 1979, which accounted for less than 3% of total consumer lending that year. In 1984, the government published a White Paper and a new TSB Bill, in which the quasi-federal decentralised structure was abandoned in favour of a single central organisation that no longer had a unique corporate status but was incorporated under the Companies Act 1985. The purported aim was to give the TSB Group plc, as it was called, a more effective operating structure and also to establish clear ground rules on ownership and accountability, neither of which was clear under former legislation. Airdrie Savings Bank refused to join the single entity, and remained the only independent such bank in the UK until it announced its closure in 2017. In 1984, TSB adopted an advertising slogan by which it is still generally remembered today: "The Bank That Likes To Say Yes". In 1986, the Central Trustee Savings Bank Limited was renamed TSB England and Wales plc and Trustee Savings Bank plc was renamed TSB Scotland plc. Flotation In 1986, the shares of TSB Group plc were floated on the stock market and the proceeds given to the bank, adding to the ownership equity – a process described by one commentator as "selling people a gold box in such a way that when they opened it they found the purchase price inside". The original holding company, Trustee Savings Banks (Holdings) Limited, continued to be registered at Companies House under that name until 2013. The newly formed TSB Group's retail banking operations were consolidated into TSB England and Wales, TSB Scotland, TSB Northern Ireland and TSB Channel Islands, each trading as TSB Bank. In 1989, TSB England and Wales officially became TSB Bank, with TSB Bank Scotland and TSB Bank Northern Ireland becoming its subsidiary undertakings. The Northern Irish business was sold to Allied Irish Banks in 1991 and now trades as First Trust Bank and the Channel Islands business was integrated into TSB Bank in 1992. Merger with Lloyds Bank TSB Group merged with Lloyds Bank in 1995 to form Lloyds TSB. The merger was structured as a reverse takeover by TSB; Lloyds Bank plc was delisted from the London Stock Exchange and TSB Group plc was renamed Lloyds TSB Group plc on 28 December, with former Lloyds Bank