culture The song was used in a 1998 advert for Apple's iMac G3 computer, to showcase the iMac's wide variety of colours. At the end of the 3rd episode ("Forbidden Fruit") of American Horror Story: Apocalypse, music from a radio changes to the song, as witches Cordelia, Myrtle, and Madison emerge from the shadows. In Season 2, Episode 5 episode of Ted Lasso, the song plays as Roy Kent (Brett Goldstein) journeys from a television studio to the stadium, joining the coaching staff of AFC Richmond. In the 2021 film Cruella, the song serves as the introduction to Estella (Emma Stone), whose artistic genius, shown onscreen in a colorful burst of outfits, is also reflected in the song lyrics: "She comes in colours everywhere. She combs her hair. She's like a rainbow." In the third season of Ghostwriter, the character in the song plays a ghost character. Notes References Sources Psychedelic pop songs British psychedelic rock songs The Rolling Stones songs London Records singles Decca Records singles 1967 singles Songs written by Jagger–Richards Music videos directed by Michael Lindsay-Hogg 1967 songs Baroque pop songs