Lean Cuisine is a brand of frozen entrées and dinners sold in the United States and Canada by Nestlé, and in Australia by Vesco (under a licensing agreement with Nestlé). The brand began as low-fat, low-calorie versions of Stouffer's products. Today, Lean Cuisine includes traditional dinners, ethnic dishes, pizzas, whole-grain Spa Cuisine entreés, and panini. The headquarters of Lean Cuisine in the United States is located in Solon, Ohio, a suburb of Cleveland. In February 2023, Nestle Canada announced their intentions to wind down and exit the frozen meals and pizza business in the Canadian market within the next six months. Production and sales in the United States market are not affected by this decision and will continue. Overview and history Lean Cuisine was created in 1981 to provide a healthier alternative to Stouffer's frozen meals. It began with ten items and has expanded to include 100+ different meals. The brand name "Lean Cuisine" is considered by the FDA as a nutrient content claim, so all Lean Cuisine items are required to meet the "lean" criteria of less than 10 g fat, 4.5 g or less saturated fat, and less than 95 mg cholesterol. Lean Cuisine items are also calorie-controlled, with most items in the 200–300 calorie range, with a minimum of 140 calories and a maximum of 400 calories. A major competitor of Lean Cuisine is Healthy Choice, manufactured by Conagra Brands. It is required to meet "healthy" criteria by the FDA, since it includes "healthy" in its brand name. This includes a requirement to be below 480 mg of sodium in addition to fat, saturated fat, and cholesterol targets. Other competitors include Smart Ones, made by H. J. Heinz Company, and South Beach Diet, made by Kraft Heinz. There are also a number of store brand competitors, such as Safeway's Eating Right brand, Easy Meals and Optislim. Lean Cuisine sponsors Susan G. Komen for the Cure and America on the Move. Varieties Timeline 1981 – Brand launched with 10 items and launch communication focuses on "Good tasting entrees at less than 300 calories." 1983 – Tagline adopted "You'll love the way it looks on you" and strong demand leads to product shortages and apologies in print ads to consumers 1984 – Lean Cuisine 14-day diet plan, free booklet called "On Your Way to Being Lean" and another tagline "It's not just the calories that count, it's the taste"