The is a handheld game console released by Epoch Co. in March 1991. The console at retail was supplied with a number of cards, each of which had a barcode. Upon starting the game, the player must swipe a barcode representing a player. The game uses barcodes to create a character for the player to use. Not all barcodes work as players; instead some represent enemies or powerups. Because of the ubiquity of barcodes in daily life, players were encouraged to go beyond the barcodes provided with the game itself and to experiment to find their own barcode monsters and powerups from everyday products like food and cleaning products. Once the game itself is started, the characters "battle" against each other. The characters' statistics were applied to an algorithm containing a random number generator to determine the outcome of each round in the fight. History The original Barcode Battler was released by Epoch in Japan only. It was identical in shape to the worldwide released Barcode Battler and had a white case. Battles on this machine are much more simplistic than its successor, with support only for "Soldiers" (renamed in the worldwide release as "Warriors"), and infinite Survival points. In 1992, a successor unit called the Barcode Battler II (see below) was released worldwide, featuring interface capabilities with the Famicom and Super Famicom. Popularity The Barcode Battler was very popular in Japan—the idea of experimenting with and collecting barcodes to find out what they would equate to in the gaming world fired the imaginations of many people. Outside Japan, it was a massive flop; it was hyped up, and sold in shops alongside the Game Boy, and the Game Gear, to which it bore some superficial similarities. By comparison, the gameplay of the Barcode Battler was repetitive and featured no graphics, sound effects or controls, and it was quickly forgotten by the general gaming public. However, the release of devices such as Nintendo's e-Reader, as well as barcode games in arcades in the UK such as Dinosaur King and Love and Berry, has shown that there is now an interest in the market. The Barcode Battler grew in popularity in Japan so much that special edition cards were created. These cards were characters from Super Mario, The Legend of Zelda, and many others. They had their own barcodes and unique stats and powers. Nintendo-licensed special edition cards were produced for