The core principles of the CARU Advertising Guidelines remained the same, but the revised Guidelines: Move beyond television-centric to address and reflect today’s digital advertising environment. Contain a new section dedicated to in-app and in-game advertising and purchases. Contain a new guideline requiring that advertising not portray or encourage negative social stereotyping, prejudice, or discrimination. Incorporate updated FTC guidance on endorsements and influencer marketing. Apply to children under age 13 across all child-directed content no matter the platform. The previous Guidelines applied primarily to children under age 12. More clearly spell out the factors that determine when an ad is primarily directed to children under age 13. Remove the children’s privacy guidelines, included in the CARU Advertising Guidelines since 1996, to a separate document, the CARU Self-Regulatory Guidelines for Children’s Online Privacy Protection. On August 23, 2022, CARU issued a Compliance Warning Regarding Advertising Practices Directed to Children in the Metaverse. National Advertising Review Board NARB is the appeals board for the National Advertising Division (NAD), Children's Advertising Review Unit (CARU), and the Direct Selling Self Regulatory Council (DSSRC). When an advertiser or challenger disagrees with an NAD, DSSRC, or CARU recommendation, they may appeal the decision to the NARB for additional review. In 2023, BBB National Programs announced the 91 panel pool members of the 2023 National Advertising Review Board . Members are nominated from three different categories: National Advertisers Advertising Agencies Public Members (academics and other members of the public sector) NARB members are nominated for their stature and experience in their respective fields. If an NAD, DSSRC, or CARU decision is appealed, a five-member NARB panel is chosen to review the decisions. All NARB decisions are published. Cy Pres Awards BBB National Programs is committed to enhancing consumer trust, and has been recognized for its efforts as a recipient of multiple cy pres awards. The cy pres funds have been used to support a variety of initiatives that promote ethical and responsible business practices, including online privacy and advertising standards. Leadership BBB National Programs, Inc. (BBB NP) announced the appointment of Eric D. Reicin as President and Chief Executive Officer on November 4, 2019. His appointment follows a June 1, 2019 reorganization resulting in the establishment of BBB NP. Board of Directors The BBB National Programs Board of Directors support and inform the development of new systems of independent industry self-regulation, helping industries moderate conduct to improve