Bic was test marketing a disposable lighter that could provide 3,000 lights before wearing out; Bic introduced this lighter in 1973. Typically the most affordable lighter on the market, the Bic disposable lighter was extremely popular and remains so today. Bic also started to produce disposable razors during the 1970s. In 1975, the brand released the one-piece polystyrene razor, which became a highly demanded product. Razors During the 1980s, Bic shaving products reached $52 million in sales and conquered 22.4% of the market shares. In 1981, Bic began a subsidiary called Bic Sport, which manufactured and sold water sports products. Bic announced the sale of Bic Sport to the Estonian company Tahe Outdoor in 2019. In 1989, Bic attempted further product diversification with the introduction of pocket-sized perfume spritzers. The perfumes were unsuccessful and were withdrawn in 1991. 1990s–present In 1992, Bic purchased Wite-Out Products, an American brand of correction products, and subsequently reintroduced the correction fluid as Bic Wite Out. Bic's shaving portfolio expanded throughout the 1990s and 2000s, adding the Soleil, a brand of razors for women, in 2004, and increasing the number of blades until the Flex 5 launched, with five blades, in January 2015 in the United States. The BiC Phone In the summer of 2008, Bic launched the Bic Phone, marketed primarily in France and Belgium. It was advertised as a ready-to-use phone with one hour of communication and integrated SIM card and charged battery. The SIM card came loaded with 10 minutes of prepaid calls. In 2011, it was priced at €29 and came in 4 colors. The phone was the result of a partnership between Bic and Orange S.A., though it was manufactured and distributed by Alcatel-Lucent. 2018–present In 2018, Bic introduced a new line of temporary tattoo markers called BodyMark by Bic. Soon after, in 2019, Bic launched the Made For You grooming line, a line of shaving products without gender labels. In 2020, Bic purchased Djeep, a manufacturer of high-end and personalized lighters. The acquisition allowed Bic to expand its customizable lighter offerings. That same year, Bic acquired Rocketbook, the leading smart reusable notebook brand in the U.S., in order to bring together analog and digital writing. The company introduced a new line of eco-friendly stationery products called Bic ReVolution in 2021. All are made of at least 50% recycled plastic. The paperboard used in all of the packaging is made