Sportsgirl launched the label 'Romance Was Born' in stores featuring music from the Melbourne indie/electro band Neon Knights. In 2012, Sportsgirl displayed the "window shop", a digital strategy to allow for 24/7 shopping. In this concept, products are displayed on the shopfront's windows, and customers can scan the product's QR code with their smartphone or iPad to make an immediate purchase. References External links Sportsgirl website 1948 establishments in Australia Clothing companies established in 1948 Retail companies established in 1948 Clothing companies of Australia Companies based in Melbourne