of 100% recycled content. In May 2021, Bic launched an ad campaign featuring Martha Stewart and Snoop Dogg. In January 2022, Bic expanded its focus on human expression through the acquisition of Inkbox. The direct-to-consumer, semi-permanent tattoo brand empowers customers with tools for self-expression. With the DIY Skin Creative market expected to reach $1.5 billion in value by 2031, the acquisition of Inkbox is expected to elevate Bic to a leadership position in the fast-growing skin creative industry. Ownership The Bich family owns about 46% of issued shares and controls 63% of its voting power. Sponsorship Bic sponsored a professional cycling team in the 1960s, led by Tour de France winners Jacques Anquetil and Luis Ocaña. The company began sponsoring the Tour again in 2011 as an "official supporter", which they have continued to do to the present day. Bic also sponsored the Alain Prost–led Prost Grand Prix team in Formula One from 1997 to 2000. Corporate identity Logo The corporate logo comprises two parts; a rhomboid with curved corners, left and right sides angled upward and containing the letters "BiC" with "i" the only one in lower case, and the Bic Boy to its left. The rhomboid, which debuted in 1950 to coincide with the launch of the Bic Cristal, was originally red with white letters. The font of the letters remains unchanged. The Bic Boy is described on the corporation's website as "a schoolboy, with a head in the shape of a ball, holding a pen behind his back." The ball is the tungsten carbide one that was the key feature in Bic's new ballpoint pens in 1960. The schoolboy was designed by Raymond Savignac who also developed the product's "Nouvelle Bille" (new ballpoint) advertising campaign, which was intended to attract the attention of children. When the Bic Boy was added to the left of the rhomboid one year later in 1961, both changed to the newly adopted official corporate color of orange (Pantone 1235C). In popular culture In 2018, Centquatre-Paris featured a Bic exhibition, which included 150 works created with the Bic collection. The exhibition included works from works by Alberto Giacometti, René Magritte and Fernand Léger, Martin Parr and Mamadou Cissé. The Bic Cristal is exhibited at the Museum of Modern Art in New York and the Center Pompidou in Paris. In 2020, the Bic Corporate Foundation was recognized in the Netflix Documentary On Est Ensemble.