as potential weapons for hooligans and could be used in ambush marketing. Columnist Jon Qwelane described the device as "an instrument from hell". South African football authorities argued that the vuvuzela was part of the South African football experience. The Spanish midfielder Xabi Alonso said, "Those trumpets? That noise I don't like ... FIFA must ban those things ... it is not nice to have a noise like that". Dutch coach Bert van Marwijk remarked, "... it was annoying ... in the stadiums you get used to it but it is still unpleasant". Commentator Farayi Mungazi said, "Banning the vuvuzela would take away the distinctiveness of a South African World Cup ... absolutely essential for an authentic South African footballing experience". FIFA President Sepp Blatter responded, "we should not try to Europeanise an African World Cup ... that is what African and South Africa football is all about – noise, excitement, dancing, shouting and enjoyment". Despite the criticisms, FIFA agreed to permit their use in stadiums during the 2009 FIFA Confederations Cup and 2010 FIFA World Cup. The South African football authority argued that during FIFA World Cup 2010, vuvuzelas achieved great popularity, though TV spectators suffered a lot due to vuvuzela noise pollution. 2010 FIFA World Cup Marketing Hyundai constructed the world's largest working vuvuzela as part of a marketing campaign for the World Cup. The blue vuvuzela mounted on the Foreshore Freeway Bridge, Cape Town, was intended to be used at the beginning of each match; however, it did not sound a note during the World Cup, as its volume was a cause of concern to city authorities. Reception Its ubiquity led to many suggestions for limiting its use, muffling its sound, and even an outright ban. Broadcasting organisations experienced difficulties with their presentations. Television and radio audiences often heard only the sound of vuvuzelas. The BBC, RTÉ, ESPN and BSkyB have examined the possibility of filtering the ambient noise while maintaining game commentary. The vuvuzelas raised health and safety concerns. Competitors believed the incessant noise hampered the ability of the players to get their rest, and degraded the quality of team performance. Other critics remarked that vuvuzelas disrupted team communication and players' concentration during matches. Demand for earplugs to protect from hearing loss during the World Cup outstripped supply, with many pharmacies out of stock. One major vuvuzela manufacturer even began selling its own earplugs to spectators.