George Wilfred Proudfoot (19 December 192119 July 2013) was a British Conservative Party politician and former Member of Parliament (MP). He was also a prominent North Yorkshire businessman, well known for his ownership of the Proudfoot supermarket chain and Radio 270. In later life he embarked on a new career as a hypnotist, hypnotherapist and NLP (Neuro Linguistic Practitioner) and Instructor. He died in July 2013. Early life Proudfoot was born in Crook, County Durham where his father was manager of the local Broughs grocery shop. Broughs was a family-owned grocery chain serving Northern England. It was a British pioneer of the self-service model whereby customers took goods from open shelves and paid for them at a check-out desk rather than being served at a counter. Frank Proudfoot held a temporary commission of Second Lieutenant. He was awarded the Military Cross on 27th September 1918 during fighting near Ribécourt during the assault on Cambrai while serving in the York and Lancaster Regiment of the British army during the First World War. Frank Proudfoot had political ambitions but these were restrained by Broughs who refused to allow him to stand as a Conservative candidate in local council elections. In his early years, Proudfoot helped his father in the shop by performing tasks such as filling blue bags with sugar. During the 1930s unemployment in Crook approached 40% and Proudfoot became familiar with the problems of retailing in a poor community. He was educated at a local council primary school but failed the 11-plus examination in spite of sitting it one year late after being "held back" a year. Subsequently, at age 14, he was sent to stay with three maiden aunts, Elsie, Beatty and Kitty, who ran the Sunningdale Guest House, Peasholm Park in Scarborough, where he attended Scarborough College, an independent school. After gaining the school certificate Proudfoot joined a Durham accounting practice as a trainee. In 1940 Proudfoot was conscripted into the Royal Air Force (RAF) where he served two years at the RAF air base in Allahabad, Uttar Pradesh, North India. As an air mechanic fitter Proudfoot trained RAF personnel to maintain RAF aircraft on their way to the Burma front. He returned to India twice on Parliamentary delegations (once accompanied by his wife Peg) and with his sons separately on two other occasions. His last visit was in 2001 when he visited Kumbh Mela in Allahabad with