brand of modeling clay in the United States from 1979 until at least 1984; Plasticine is a non-drying putty-like modeling material made from a proprietary mix of chalk and petroleum jelly. This provided Colorforms with a viable competitor to Kenner's Play-Doh. Colorforms acquired the rights to license and distribute Shrinky Dinks in 1981, and continued creating and promoting their products until the brand was sold to Milton Bradley in 1988. The company has also, at times, carried a wide range of children's board games, and both child-targeted and high-end jigsaw puzzles. Ownership changes (1997–present) In 1997, Colorforms was acquired by Toy Biz. A year later, Colorforms was sold off to University Games Corporation. In September 2014, it became a new division of Out of the Blue Enterprises, as Colorforms Brand, LLC. In January 2018, Toronto-based 9 Story Media Group acquired Out of the Blue, also inheriting Colorforms. In 2019, both companies teamed up with DHX Media to make Netflix's Charlie's Colorforms City. References External links Townsend, Allie (February 16, 2011). "All-Time 100 Greatest Toys: Colorforms". Time. Art and craft toys 1950s toys 1970s toys Toy brands Toy companies of the United States Products introduced in 1951