relatively successful movie producer, stated: "From the first moment I saw Tonex and he sang his first note, I realized I was dealing with a young man destined to become a major celebrity." 1996–2000: Early career Rescue was still a small label, and Pronounced Toe-Nay was issued in a limited production run and distributed mostly from the back of Williams' car. Young gospel fans, however, quickly caught on to the innovative variety of music on Pronounced Toe-Nay. The album's producer, T. Boy, was an alter ego of Tonex himself. The album was divided by style into seven sections: hip-hop/rap, retro/funk, the future, jazz, mellow grooves, soul/gospel, and bonus tracks. In the recordings of Kirk Franklin and others, hip-hop had previously made inroads into gospel music, but this kind of wild eclectic mix was completely new. At the time, the digital reproduction of music was in its infancy, and rare copies of the album became prized possessions. Pronounced Toe-Nay garnered the attention of the producers at the 14th Annual Stellar Awards and placed him on the billing, and that performance by Tonéx made such a bold statement and had such an impact, it has been compared to the impact Michael Jackson made on the Motown 25th Anniversary Special back in 1983 when he introduced the moonwalk to the world. 2000–2004: As a rising gospel artist By this time, national labels had come calling. Tonéx was signed to an unusual three-way deal that affiliated him with the successful and growing gospel label Verity, the pop imprint Zomba, and the durable hip-hop label Tommy Boy. Tonéx made his national debut with a re-release of his most successful independent album Pronounced Toe-Nay in 2000. His first high-profile television appearance was performing a medley of "Trinity" and "One Good Reason" on the Stellar Awards, which was a coup as Tonéx was a relative unknown at the time. He has dubbed his particular genre-spanning musical style "nureau." Upon its release, Pronounced Toe-Nay bore 5 different record label logos: Rescue Records, the independent label that originally released the album; Mo' Soule Steppyn Records, Tonéx's then-active vanity imprint label; Tommy Boy Gospel, the label to which Tonéx was signed as an artist; Verity Records, the label to which his independent label Rescue Records sold his album's masters; and Jive Records, the mainstream umbrella over Verity Records. All of the material was produced, arranged, composed and performed by Tonéx,