same name) was launched as Sportsgirl's very own magazine. The Melbourne and Sydney flagship stores opened their in-store cafes. Healthworks cafes opened in Melbourne and Sydney flagship stores. Sportsgirl picked up on the concept of Lifestyle and had in-store cafes long before other retailers. Flagship stores included an in-store travel club. Sportsgirl cosmetics and perfumes are launched. Sportsgirl stocks fledgling Australian designers and labels. Many of them go on to become fashion industry stars including Prue Acton, Trent Nathan, Norma Tullo, Simona, and Country Road. Many Sportsgirl employees go on to make their mark within the industry, such as Craig Kimberley, founder of Just Jeans. A department within Sportsgirl called Bigi the hottest in young fashion, especially in evening wear. Bigi was inspired by a line Bergdorf Goodman, the famous US department store, carries. Many label subsidiaries to Sportsgirl are launched, including David Lawrence, Elle B, SG Essentials, Metro, and Bush Telegraph. The Sportsgirl network is wide in Australia with over 100 stores. 1990s In 1991, Sportsgirl opened ($180 million) Sportsgirl Centre in Collins Street. In Melbourne 1994, a change in the economic climate forces the company to sell the Sportsgirl Centre. David Bardas left the company and it was sold to an alliance of South African company Truworths and Australian Frank Whitford, managing director of Sportsgirl. Stores are opened in New Zealand, Singapore, Hong Kong and Thailand. Expansion continues despite difficult retailing conditions. Labels Sportscraft, Sportsgirl, and David Lawrence are split into separate stores, and new store fit-outs are implemented across Australia. Substantial investment is made in developing the profiles of individual brands. Sportsgirl lures supermodel Claudia Schiffer to appear in the Sportsgirl parade at the Melbourne Fashion Festival. In early 1999, Whitford's offer to buy out Truworths failed and in late 1999 the Sportsgirl Sportscraft Group was sold. 2000s In 2000, under new management by Sussan, Sportsgirl launched a new look for its stores, with the first unveiled at the Chadstone Shopping Centre in Melbourne. Sportsgirl launches its new connection campaign "make your way there" ditching the traditional ‘ideal women’ image for real and risqué images including tattoos, naked women on horseback, and women kissing. A revamped and irreverent Sportsgirl website experience is shared on the Internet. In 2007, Sportsgirl launched its rewind range. It brought back some of its older pieces from the 1980s, such as the Sportsgirl logo tee, beach towels, and duffel bags. In 2009,