Magis (pronounced "màh-gis") is a Latin word that means "more" or "greater". It is related to ad majorem Dei gloriam, a Latin phrase meaning "for the greater glory of God", the motto of the Society of Jesus. Magis refers to the philosophy of doing more for Christ, and therefore doing more for others. It is an expression of an aspiration and inspiration. It relates to forming the ideal society centered on Jesus Christ. From Ignatian retreat Modern use of the word is often traced to St. Ignatius's Spiritual Exercises or retreat, where he would have the exercitant ask: "What have I done for Christ? What am I doing for Christ? and What ought I to do for Christ?" The more intimately the person comes to know Christ, according to St. Ignatius, the more the person will love him and the more closely the person will follow him. Throughout the Exercises, a grace the person asks for is to follow Christ more closely or to do what is more pleasing to God. This is frequently mentioned in the "points" for contemplating Christ's life which Ignatius proposes. Ignatius calls it the highest degree of humility for people to always want to be more like Christ in matters of poverty and worldly honors. Also, in what Ignatius calls the First Principle and Foundation of the Christian life, he concludes with the admonition: "Our one desire and choice should be what is more conducive to the end for which we are created." This concept of doing "more" occurs frequently throughout the Ignatian Exercises. Chris Lowney in his book Heroic Leadership: Best Practices from a 450-Year-Old Company That Changed the World, exposes the key to successful leadership based in the Jesuit magis: Impact Contemporary uses of magis often have Ignatian roots. Beginning in 1997 Jesuits have invited students to a "Magis" gathering, as before World Youth Day celebrations, to share the ideals which they learned in the Jesuit tradition. Also, the name Magis has been used for a Jesuit journal and newspaper and on banners heralding Jesuit education. The term is frequently central to the mission statement of Jesuit schools and can serve as a name for a voluntary service program or for an educational enhancement program for needy students. A video produced by Jesuits points out that the "more" is a matter of depth and quality, rather than of quantity. Usage in Jesuit higher