1985 – Product line expanded to 18 items and tagline was "You'll love the taste. And you'll love the way it looks on you" 1986 – With competition entering category, tagline was "Only Lean Cuisine tastes like Lean Cuisine" 1987 – Product line expanded to 25 items, including shrimp, lamb, and veal items, Tagline "More Satisfaction", and directly targeted Weight Watchers dieters by publishing Weight Watchers exchanges for all items 1991 – Launched 11 new items, focused on low fat message, like "98% fat free!" 1992 – Launched 8 new items, including Honey Mustard Chicken, which contained a jar of Grey Poupon 1993 – Launched 8 more new items, including pot pies and enchilada 1995 – Launched Lunch Express- lower price option, eat from the box and tagline "Time to treat yourself right" and "It's not just Lean, it's Cuisine" 1996 – Launched Cafe Classics- more restaurant-inspired meals and look 1997 – Launched American Favorites- more homestyle classic American dishes 1998 – Launched four new Cafe Classics items 1999 – Launched Skillet Sensations- bag "kit" meals that cook in a pan 2000 – First mention of tagline "Do something good for yourself" in communications 2001 – Launch of Zesty Selections items- more spicy, flavorful dishes 2002 – Launch of Bowls and Dinnertime Selects 2003 – Launch of Asian product lines and pizzas 2004 – Launch of Low carb entrees, deep dish pizzas, and tagline "It's not just Lean, it's Cuisine" gone, replaced with "Do Something Good for Yourself" 2005 – Launch of Spa Cuisine- whole grain entreés and Dinnertime Selects with dessert 2006 – Preservatives eliminated from most (80+) items, launch of Panini sandwiches and Brick Oven style pizzas 2007 – Launch of five Spa Cuisine items with twice the vegetables and two additional panini sandwiches 2008 – Launch of four Flatbread melts 2010 – "The Book of Truth" campaign debuts 2018 - Launch of vegan frozen meals References External links Nestlé brands Brand name diet products Frozen food brands Products introduced in 1981