previously, were marketing lots in Westwood Highlands as complete packages and in doing so promoting a lifestyle that was community centric, affordable, and livable. The notion of middle-class residential living was also a large trademark in the promotion of the area. The Real Estate Associates, founded by real estate mogul William Hollis in 1886, became one of the largest developers in the late nineteenth century. They set guidelines for the development of housing lots in the San Francisco Bay Area. Some guidelines were infused into the planning and development of the Westwood Highlands, such as the notion of wealth organization and spatial hierarchy. The controls over design and layout of the houses resembled the contemporary planning restrictions of today, and it was through these covenants that social control in the 1920s was regulated in the public domain. It appears that the role of the realtor in the early twentieth century was not only to develop but to also be responsible for social reconstruction and order. Westwood Highlands is the archetype of private planning practices in America in the early to mid-twentieth century. Through advocating the suburban lifestyle and the benefits of living in highly controlled and planned communities, Baldwin and Howell forged influential planning practices still evident in the considerations of contemporary planning today. References External links Westwood Highlands Association San Francisco Chronicle: The Secretive Subdivision/Westwood Highlands revels in Prohibition-era rules (September 5, 2004) Westwood Highlands neighborhood in San Francisco, California (CA), 94127 detailed profile Neighborhoods in San Francisco