Joy King's recording of the jingle was added to the National Film and Sound Archive's Sounds of Australia registry. Bertie the Aeroplane was introduced as Aeroplane Jelly's mascot in 1942. Named after Bert Appleroth, Bertie sung the jingle in cinema advertising. Bertie was later featured in television advertisements and reappeared in 1996 on jelly packaging and the Aeroplane Jelly website. Products The Australian jelly industry is worth approximately $1121 million per annum, and Aeroplane Jelly is the market leader with a 25% share. Over 19 million packets of Aeroplane Jelly are sold each year. Strawberry flavour is the top-selling jelly variant with nearly 2 million packs sold each year. In 1953, Aeroplane Jelly introduced Australia's first low-calorie jelly. In 1988, in honour of the Australian Bicentenary, jelly was available in special Australian flavours such as Lilly Pilly, Quandong and Midjinberry. These flavours were phased out by 1992. Now Aeroplane Jelly is owned by American company McCormicks foods; it used to be owned by Traders Pty Ltd. One of the least-selling flavours, though, was the lemon flavor, which only sold over 100,000 packets per annum. References External links at NFSA - the original 1938 radio jingle Australian brands Australian snack foods Australian cuisine Australian confectionery Fictional aircraft Aviation mass media Gelatin