Robert Howell Brooks (February 6, 1937 – July 16, 2006) was founder of Naturally Fresh, Inc. in 1966 in Atlanta, Georgia. He helped create the Hooters of America, Inc. restaurant chain that would eventually drive that company's rapid expansion in the mid–late 1990s. Early life and career Born in Loris, South Carolina (near the Myrtle Beach area), Brooks grew up on a tobacco farm. A 1960 dairy science graduate of Clemson University, Brooks spent time in the United States Army before founding Naturally Fresh Foods, a condiment and salad dressing manufacturer in the Atlanta area, in 1967.. He was raised as Methodist. Involvement with Hooters In 1984, Brooks bought the expansion and franchise rights for Hooters from Lynn D. Stewart and his five minority partners. Brooks founded Hooters America, Inc., along with a group of investors. He eventually got majority control and chairmanship of the entire organization. Under Brooks' leadership, Hooters expanded from half a dozen restaurants (in and around Clearwater, Florida) in the mid-1980s; to over 430 stores worldwide (including Taiwan, Venezuela, and Switzerland). The company also included Hooters Air, an airline that ran from 2004 to 2006; the Hooters Pro Cup (auto racing); the Hooters Pro Tour (golf); the Hooters Casino Hotel in Las Vegas, Nevada, which opened in February 2006; and the Hooters MasterCard, which debuted in March 2006. Brooks purchased the Hooters trademark from the company's founders in 2001. He turned over control of the company to his son, Coby, in 2003; and retired to Myrtle Beach, South Carolina. Brooks would still come up and visit the Atlanta headquarters on a weekly basis, though. Even after his retirement from Hooters, he was still affectionately known as the "World Wide Wing Commander" by company employees. Awards Brooks was named Georgia Entrepreneur of the Year in 1996. Donations to South Carolina universities Brooks was a major donor to universities in South Carolina. The Robert H. Brooks Performing Arts Center at Clemson, completed during the 1993-94 school year, was named in his honor following a large donation. He also donated $2 million to Coastal Carolina University (Conway, SC) in 2003 to create their first football stadium which the university named Brooks Stadium in his children's honor. He also created the Brooks Motorsports Institute (now Brooks Institute for Sports Science), the first of its kind in the US, at Clemson University about the study of the motorsports industry in the