this!"). With the new slogan in wide use, "Winston tastes good like a cigarette should" was retired permanently in 1972. In 1981, actor James Garner claimed responsibility for the wording of the slogan during an interview with Playboy magazine. Garner, who narrated the original commercial, stated that his first action ever to be captured on film was to misread the line that had been provided to him. However the advertisements appeared in print before their debut on television, which casts doubt on Garner's claim. Parodies The jingle was often parodied. The first line was typically, Winston tastes bad like the one I just had. The second line was commonly some variation on No filter, no flavor, it tastes like toilet paper, or, No filter, no taste, just a fifty-cent waste. See also "Us Tareyton smokers would rather fight than switch!" Legacy Tobacco Documents Library Multimedia Collection References Bibliography External links Advertising campaigns American advertising slogans Jingles Songs about tobacco 1950s neologisms American television commercials Tobacco advertising R. J. Reynolds Tobacco Company