marketplace behavior for the ultimate benefit of consumers. Following is a full list of members of the BBB National Programs Board of Directors: Ken Patel (Board Chair), Chief Ethics & Compliance Officer and Chief Patent Counsel, The Procter & Gamble Company Mary Sophos (Board Vice Chair), Former EVP for Policy & Strategic Planning, Grocery Manufacturers Association David Cohen, CEO, Interactive Advertising Bureau Luis Xavier Hernandez, Global VP & General Counsel-Data, Privacy & Digital, Unilever David Hubbard, Vice President & Deputy General Counsel, Verizon Jocelyn Hunter, Vice President & Deputy General Counsel, Home Depot Marla Kaplowitz, President and CEO, 4A’s Joel Katz, Chief Ethics and Compliance Officer, Booz Allen Hamilton Elaine Kolish, Former VP & Director, Children’s Food and Beverage Advertising Initiative, and Principal, Elaine Kolish Consulting LLC Bob Liodice, CEO, Association of National Advertisers Carla Michelotti, Former EVP & Chief Legal, Government & Corporate Affairs Officer, Leo Burnett Worldwide, and President, Carla Michelotti LLC Maureen Ohlhausen, Partner, Baker Botts; Former Acting FTC Chair and FTC Commissioner Brent Sanders, Associate General Counsel, Microsoft Michele Totonis, Director Legal Affairs, LEGO Barbara Wall, Former Chief Legal Officer, Interim Chief Operating Officer and current Board Member, Gannett Co., Inc. Eric D. Reicin (ex officio), President and CEO, BBB National Programs History In the late 1960s and early 1970s, a new consumer-protection movement had found its voice and legislators and regulators were listening. In his academic monograph, “The National Advertising Review Board, 1971-1976,” detailed the troubled commercial climate of the times: “Public opinion surveys of attitudes toward consumerism, business and advertising in the 1960s showed that early in the decade, the majority of studies reflected either positive or mixed attitudes toward advertising. In contrast, studies later in the 1960s and early 1970s reflected more negative attitudes toward advertising and a growing interest in consumerism. “During the same period, Congress passed a host of consumer-minded bills, including ‘truth-in-packaging’ legislation, the National Traffic and Motor Vehicle Safety Act and the Public Health Cigarette Smoking Act that banned cigarette advertising from the broadcast media. “The executive branch of government was active as well. Presidents Kennedy, Johnson and Nixon all sent consumer messages to Congress. The position of special assistant to the President for Consumer Affairs, the Office of Consumer Affairs, the Consumer Advisory Council and the Committee on Consumer Interests were all established in that period.” Noted Zanot, “the sheer amount of consumer protection activity at the federal