series. In The Beverly Hillbillies, the stars Buddy Ebsen, Irene Ryan, and Nancy Kulp extolled the virtues of Winstons while smoking them and reciting the jingle. The Flintstones was criticized for advertising cigarettes on an animated series watched by many children, and Winston pulled their involvement with it after the Pebbles Flintstone character was born in 1963. Grammar controversy During the campaign's long run in the media, many criticized the slogan as grammatically incorrect, asserting that it should say, "Winston tastes good as a cigarette should." Ogden Nash, in The New Yorker, published a poem that ran "Like goes Madison Avenue, like so goes the nation." Walter Cronkite, then hosting The Morning Show, refused to say the line as written, and an announcer was used instead. Malcolm Gladwell, in The Tipping Point, says that this "ungrammatical and somehow provocative use of 'like' instead of 'as' created a minor sensation" in 1954 and implies that the phrase itself was responsible for vaulting the brand to second place in the U.S. market. Winston overtook Pall Mall cigarettes as the #1 cigarette in the United States in 1966, while the advertising campaign continued to make an impression on the mass media. In the fall of 1961, a small furor enveloped the literary and journalistic communities in the United States when Merriam-Webster published its Third New International Dictionary. In the dictionary, the editors refused to condemn the use of "like" as a conjunction, and cited "Winston tastes good like a cigarette should" as an example of popular colloquial use. After publication of Webster's Third, The New York Times called the edition "bolshevik," and the Chicago Daily News wrote that the transgression signified "a general decay in values." When the players in The Beverly Hillbillies spoke the line, they stretched the grammatical boundaries further: Jed: Winston tastes good... Granny: Like a cigarette had ought-a! In 1970 and 1971, Winston sought to revamp its image and chose to respond to many grammarians' qualms with the slogan, "What do you want, good grammar or good taste?" Mad magazine published a parody of this on the back cover of its January 1971 issue; set in a cemetery, it featured four tombstones with epitaphs written in the past tense ("Winston tasted good like a cigarette should've" "You mean 'as a cigarette should've'" "What did you want, good grammar or good taste?" "I wanted to live a lot longer than