Eureka! Tent Company is an American company that sells Eureka! brand products to the outdoor recreation, rental, special events and military markets by Johnson Outdoors Inc., a global outdoor recreation company. The brand, part of Johnson Outdoors’ Outdoor Equipment group, is headquartered in Binghamton, New York. Johnson Outdoors is based in Racine, Wisconsin. Products marketed under the Eureka! brand include tents, canopies, sleeping bags, camp mats, camp furniture and outdoor living shelters. History The Eureka Tent & Awning Company was founded sometime before 1895 in Binghamton, New York. The company's first workshop on Binghamton's Commercial Avenue originally produced custom tents, awnings, wagon covers, horse blankets, and flags. The company employed early manufacturing processes, such as using dies to cut stars and sewing together strips of red and white bunting to make American flags. Eureka fashioned its first awnings out of unfinished natural white cotton duck and designed them to maximize the amount of light allowed into the storefront while still providing adequate shade to passers-by. Eureka's earliest tents, assembled from untreated white army duck, were so sturdy that one completely usable early Eureka tent still hung in the company's headquarters nearly one hundred years later. In 1910, pioneering businessmen, Arthur D. Legg and Walter A. Dickerman, purchased the burgeoning company from its original owners. Legg's son, Arthur Carl Legg, bought out Dickerman's interest in 1925 and the company continued under the Legg family's direct leadership for the next fifty-six years. In 1930, the Leggs purchased the former Chenango Canal mule barn in Binghamton, which they converted into Eureka's first factory. By World War II, the Leggs had expanded Eureka to include five New York factories. In the 1940s, Eureka began to manufacture party tents for special occasions, fairs, and college commencements. The company supplied the design and production for what became known as "tent cities," such as when approximately one thousand IBM salesmen met with IBM founder Thomas J. Watson, Sr. in 1946. Eureka tents for this meeting included sleeping tents with wooden floors, mess tents, product display tents, portrait-taking tents, and tents for shoe-shining, all of which spanned of land at the Hundred Percent Club in Endicott, New York. During World War II, Eureka manufactured primarily all-purpose tents for the armed forces, which were used as hospital tents, barracks, and mess halls. After the war, the company consolidated its factories to one expanded factory and became a wholesale manufacturer