During this period companies like Dixie began to replace reusable products with disposable containers (plastic items and metals). Unaware of how to dispose of containers, consumers began to throw waste across public spaces and national parks. Following a Vermont State Legislature ban on disposable glass products, plastic corporations banded together to form the Keep America Beautiful organization in order to encourage individual actions and discourage regulation. The organization teamed with schools and government agencies to spread the anti-litter message. Running public service announcements like "Susan Spotless," the organization encouraged consumers to dispose waste in designated areas. Culture shifts Ecological awareness The recognition that human well-being is interwoven with the natural environment, as well as an interest to change human activities that cause environmental harm. Surveys and trends Surveys ranking consumer values such as environmental, social, and sustainability, showed sustainable consumption values to be particularly low. Surveys on environmental awareness saw an increase in perceived “eco-friendly” behavior. When tasked to reduce energy consumption, empirical research found that individuals are only willing to make minimal sacrifices and fail to reach strong sustainable consumption requirements. IGOs are not motivated to adopt sustainable policy decisions, since consumer demands may not meet the requirements of sustainable consumption. Ethnographic research across Europe concluded that post-Financial crisis of 2007–2008 Ireland saw an increase in secondhand shopping and communal gardening. Following a series of financial scandals, Anti-Austerity became a cultural movement. Irish consumer confidence fell, sparking a cultural shift in second-hand markets and charities, stressing sustainability and drawing on . Sustainable Development Goals The Sustainable Development Goals were established by the United Nations in 2015. SDG 12 is meant to "ensure sustainable consumption and production patterns". Specifically, targets 12.1 and 12.A of SDG 12 aim to implement frameworks and support developing countries in order to "move towards more sustainable patterns of consumption and production". Notable conferences and programs 1992—At the United Nations Conference on Environment and Development (UNCED) the concept of sustainable consumption was established in chapter 4 of the Agenda 21. 1995—Sustainable consumption was requested to be incorporated by UN Economic and Social Council (ECOSOC) into the UN Guidelines on Consumer Protection. 1997—A major report on SC was produced by the OECD. 1998—United Nations Environment Program (UNEP) started a SC program and SC is discussed in the Human Development Report of the UN Development Program (UNDP). 2002—A ten-year program on sustainable consumption and production (SCP) was created