business, as camping as an outdoor social activity was in full stride in North America and Eureka! StormShield tents continued to be carried to the highest mountains on the globe, including during these American and Canadian-led expeditions: Dhaulagiri I (1980), Yalungkang (known as Kangchenjunga now) (1981), Canadian Everest (1982), American Women's Himalyan Expedition to Ama Dablam (1982), Makalu (1983), and American Men & Women on Everest (1983). In 1987, Johnson Worldwide Associates took its holdings public and put around two million shares on the over-the-counter market. During the 1990s, Eureka! expanded its military tent business into multimillion-dollar figures. In 1993, Johnson Worldwide Associates moved marketing, sales, research and development, and customer service functions for all of its divisions to Racine, Wisconsin as part of a broader centralization plan. Eureka!'s current product line includes camping tents, expeditionary tents, military tents, as well as camping equipment to include furniture, cooking equipment, sleeping bags, pads, and more. Organizations and individuals known to have used Eureka! tents over the years include Sir Edmund Hillary on a Himalayan Expedition to Nepal; the nineteen-man team on the first all-American expedition to Mount Everest; the American Women's Himalayan Expedition to Annapurna I; Eric Simonson on two research expeditions to Mount Everest; then-President George H. W. Bush, whom Bass Pro Employees in Springfield, Missouri spotted purchasing a Eureka! tent in 1991; the Girl Scouts of the USA; the Boy Scouts of America; the Arctic Institute of North America; the United States Department of the Interior; the Geological Survey; the Peace Corps; Lee African Safaris; and the U.S. Navy Operation Deep Freeze. Legends Sir Edmund Hillary’s Himalayan Expedition Sir Edmund Hillary, who in 1953 was one of the first explorers in the world to reach the high summit of Mount Everest, made international news along with fellow explorer Dr.Griffith Pugh during their 1960-1961 Himalayan Scientific Mountaineering Expedition to Nepal, a.k.a. "The Silver Hut Expedition." During this expedition, the goal of which was to combine the "wintering over" concept of living in Antarctica with the typical mountain exploration concept of setting up a series of camps along the path to the summit, Hillary and his team were the first famous explorers to use Eureka Draw-Tite tents. Although the team did not reach the summit of Mount Makalu on this expedition due to illness, the weather, and a minor accident, the team spent more than six months living and performing laboratory