particularly that in print, centered on the charcoal filter and its effect on taste. The most extensively run and best remembered advertisement, however, was a television spot from the 1960s in which an off-screen narrator exhorted those on the street to "show us your Lark pack". Meanwhile, throughout the piece the William Tell Overture blared while the words "have a Lark, have a Lark, have a Lark today" were sung to the overture’s melody. Everyone it seemed had a pack of Larks and was only too happy to show them. Another notable advertisement campaign from the early 1970s featured a hot-air balloon with the Lark brand name and colours. The balloon was a symbol for the "smoothness" of Lark cigarettes. Lark was also advertised in the 1980s with James Bond style appearances by Timothy Dalton and Roger Moore in Japanese TV commercials. Future Bond Pierce Brosnan also advertised Larks in two commercials that aired only in Japan. In the late 1980s, Philip Morris allegedly spent $350.000 to have the Lark brand appear in the Licence to Kill film. Parodies On George Carlin's album FM & AM, Carlin insinuates that "Show us your Lark" is a hidden sexual innuendo; he remarks, "Don't try that Lark thing in the Bowery; those guys will show you their Larks, man." A parody of the commercial was created by comedian Stan Freberg for Jeno's Pizza Rolls. In it, tuxedo-clad partygoers are asked to show their packages of frozen Jeno's Pizza Rolls and they do. Ultimately a Lark executive (Barney Phillips) complains about the use of the music followed by the appearance of the Lone Ranger and Tonto asking the Lark executive about the same thing. A similar parody was presented in a fake commercial for Saturday Night Live during its first season, where the announcer urged everyone to "show us your guns", in a similar manner as the Lark commercial, minus the singing. The parody first aired on SNL's first episode on October 11, 1975. Markets Lark is mainly sold in the United States, but also was or still is sold in Brazil, Germany, Spain, Italy, Turkey, Kazakhstan, Taiwan, South Korea, Ecuador and Japan. Controversy Charcoal filter and health concerns Because of its unique activated charcoal filter, from its inception Lark has been the subject of inquiry into whether it is safer or more harmful than cigarettes in general. According to Anne Landman with the