CUNA Mutual Group first registered the TruStage brand trademark in 2010, and it was first used commercially in 2013. The TruStage brand first sold insurance products commercially in 2013. It exceeded $1 billion in consumer coverage in 2017, and exceeded $6 billion in 2018. TruStage also offers community service awards to students, such as the Community Spark Award. Products TruStage offers a range of insurance products, including whole and term life insurance, accidental death and dismemberment insurance, auto insurance, and property insurance. All products have various coverage amounts and age requirements. TruStage life insurance products include: Simplified whole life insurance: requires medical exams or questioning and pays a cash benefit if a person dies. Guaranteed acceptance whole life insurance: does not require medical exams or questioning and pays a cash benefit if a person dies. Term life insurance: guarantees payment of a death benefit during a specified time period. Additional TruStage insurance products include: Accidental death and dismemberment insurance (underwritten by CMFG Life Insurance Company): pays a cash benefit if a person dies or is seriously injured in an accident. Auto insurance (underwritten by Liberty Mutual and Esurance): offers coverage for cars, motorcycles, boats or watercraft, ATVs or off-road vehicles, and recreation vehicles (RV). Home insurance (underwritten by Liberty Mutual and Esurance): offers coverage for homeowners, renters, or condo residents and their property. References External links CUNA Mutual Group (official website) TruStage (official site) Companies based in Madison, Wisconsin Financial services companies established in 1935 Credit unions of the United States Insurance companies of the United States Mutual insurance companies 1935 establishments in Wisconsin Mutual insurance companies of the United States