when it was discontinued are highlighted. Imprints In conjunction with the Shonen Jump anthology, Viz Media has created multiple new imprints in its various divisions. "Shonen Jump" is the primary manga imprint for releasing the tankōbon volumes of the series that have appeared in the magazine, as well as other similar shōnen titles that were serialized in other Jump magazines in Japan. A second manga imprint, "Shonen Jump Advanced", was launched in April 2005 to target older teenage and young adult readers with more "mature themes." In October 2005, Viz expanded the "Shonen Jump" imprint into their home video releases. "Shonen Jump Home Video" offers anime series and original video animations adapted from manga series appearing in Shonen Jump. In 2006, the "SJ Fiction" imprint, part of the Viz Fiction line, was announced. The imprint is used for light novel releases related to manga series appearing in Shonen Jump. "SJ Profiles" prints fan books, data books, and other similar works for the Shonen Jump series, while art books are released under the "Art of SJ" imprint. Circulation and audience The initial issue of Shonen Jump sold over 300,000 copies, far exceeding Viz's expected 100,000 copies and making it one of the top comic titles in 2002. The first printing of 250,000 copies was sold out before the issue was released, and two additional printings were necessary to fully meet the demand. After the initial launch, the magazine had an average monthly circulation of 190,000, but it quickly grew to 305,000 by its first anniversary. The August 2003 issue, which included a demo version of an upcoming Yu-Gi-Oh! PC game, was the top issue with 540,000 copies sold. As of 2008, the magazine had a circulation of 215,000, with subscriptions constituting 54% of the copies distributed. Though targeted towards "tween & teen male consumers", according to Viz Media the magazine enjoys a relatively high number of female and adult readers as well, comprising 36% and 37% of its readership, respectively. The Shonen Jump reader has a median age of 16 years, and over half of the audience is between the ages of 13 and 17. Official measurements by Simmons notes that among minor age readers the female readership is slightly lower and the median age is 12. Reception Shonen Jump was considered the "most successful and widely read" manga anthology in North America. In addition to the unparalleled circulation numbers, the