Group launched the Olympic Channel, effectively serving as Universal Sports' eventual replacement channel. Carriage On June 15, 2011, DirecTV added Universal Sports as a national basic channel. The carriage agreement with DirecTV led NBCUniversal and Intermedia to announce on September 12, 2011, that it would transition Universal Sports into a cable- and satellite-exclusive service (effectively dropping its over-the-air affiliates) by January 2012. On January 1, 2012, Universal Sports was dropped by most cable providers as a result of a protracted battle to get them to offer the service as a premium channel. One of the providers to drop the channel was Comcast, the nation's largest cable company and part-owner of Universal Sports' co-parent NBCUniversal at the time (it would later acquire the remaining ownership interest held by General Electric in 2013). Programming The channel had long-term broadcasting agreements with the International Association of Athletics Federations (IAAF), the International Cycling Union (UCI), the International Federation of Gymnastics (FIG), the International Rowing Federation (FISA), the International Ski Federation (FIS), the International Swimming Federation (FINA), and the International Rugby Board (IRB). The channel provided year-round coverage of events that generally receive attention every few years. Through television carriage and internet streaming, viewers were provided an in-depth look at how Olympic athletes compete between the games. Universal Sports promoted itself as "the athlete's network," and extended its coverage through blogs and interviews outside of competition. As reported by Olympic news outlet Around the Rings, Universal Sports and Infront Sports and Media announced an exclusive media rights agreement for the International Ski Federation World Cup events beginning with the 2011–2012 season. References Sports television networks in the United States Defunct television networks in the United States Entertainment companies based in California Companies based in Los Angeles Woodland Hills, Los Angeles Television channels and stations established in 2006 Television channels and stations disestablished in 2015 2006 establishments in California 2015 disestablishments in California Defunct companies based in Greater Los Angeles NBC Sports Joint ventures Olympics on United States television