outsource, however this is often not the case, as there are many notable instances where it makes sense for companies to leverage local resources to fulfill a personalized demand model. See also Open Innovation References External links Research based website on Bottom of Pyramid Innovation adoption Center for Global Resource Leverage: India Jointly directed by the authors Review of the book in Fortune [https://www.economist.com/displaystory.cfm?story_id=11653572 Review of the book in the Economist] Review of the book in The Economic Times of India Strategic management Innovation Business books 2008 non-fiction books