mid-1990s: Where's Wally: The Completely Crazy Activity Book Where's Wally: The Really Remarkable Activity Book Where's Wally: The Simply Sensational Activity Book Where's Wally: The Wildly Wonderful Activity Book Cereal boxes In the early 1990s Quaker Life Cereal in the US carried various Where's Waldo? scenes on the back of the boxes along with collector's cards, toys and send-away prizes. This was shown in The Simpsons episode "Hello Gutter, Hello Fadder" where Homer shouts "Waldo, where are you?!" after looking at the scene on the cereal box as Waldo walks by the kitchen window. Google Maps On 1 April 2018, Google Maps added a minigame in which one can look for Wally and his friends around the world – in the Andes (Chile), Surfers Paradise beach (Australia), in the Pyeongchang Olympic Stadium (South Korea), at the La Tomatina festival (Spain), in Hollywood and in the Picard crater on the Moon. Real-life Where's Wally? phenomena World record attempts In 2009, 1,052 students, alumni, and members of the community at Rutgers University in New Brunswick, New Jersey, captured the Guinness World Record for the largest gathering of people dressed as Wally. The event raised money for local public schools. In 2011, the previous record was broken when 3,872 people dressed as Wally gathered in Merrion Square, Dublin, Ireland. The record was beaten in 2017 when 4,626 people dressed as Wally gathered in Japan, after three failed attempts. The Waldo Waldo 5K has tried to break the record in a 5-kilometre fun run to raise money for the Waldo Canyon Fire burn area in Colorado Springs, Colorado, US, every year since the fire in July 2012. The first attempt, on 21 October, had just over a thousand. The second attempt, on 27 October 2013, had over 2,700. The third attempt, on 26 October 2014, hosted 3,104 participants. The fourth attempt, on 17 October 2015, increased the count to 3,400 participants. The fifth attempt was made on 22 October 2016, with a final count of 3,524. The next race was held on 21 October 2017. Real-life re-creation On 12 September 2009, a re-creation took place in downtown Chicago. The re-creation featured all of the characters, Wally, Wenda, Wizard Whitebeard, Odlaw, and Woof, hiding throughout downtown Chicago and invited others to come and find them. Universities (such as the University of Exeter) have had Where's Wally inspired societies, in which members may dress as Wally