a brief period, but later resumed. In April 2008, when reintroduced, the advertising subsequently became more brand focused, rather than promoting specific products. In October 2008, the company announced that its sponsorship of the show would come to an end. Domino's has also sponsored the second, third and fourth series of Britain's Got Talent. Orders received on the night of the 2008 Final were around a third above those of a typical Saturday night. In June 2011, Domino's sponsored Red or Black?, a new game show presented by Ant and Dec. In December 2016 it became the sponsor of The Voice UK. Digital strategy In August 2007, Domino's became the first pizza company in the United Kingdom to launch a service that allows customers to order pizzas by text message. In May 2010, it launched a widget for social network sites, allowing any user with a blog, Facebook or MySpace account to promote Domino's Pizza, and receive a cash reward every time an order is placed through the widget. Domino's iPhone ordering app was introduced in January 2011, and took £1 million in its first three months. In June 2011, the company launched Android and iPad apps. A Windows Phone 7 app followed in 2012. The company also makes use of discount codes. Domino's growth in e-commerce continues with 61.5% of all United Kingdom delivered sales (2012: 56.1% of United Kingdom delivered sales) coming via the internet. Sales taken through all online platforms were up in 2013, by 28.2% to £338.0m (2012: £263.7m) and, of this, 30.9% was taken through a mobile device (2012: 19.7%). References External links Profile at Google Finance Restaurants established in 1985 British companies established in 1985 British subsidiaries of foreign companies UK and IRL Pizza chains of the United Kingdom 1985 establishments in England Fast-food franchises Companies based in Milton Keynes Companies listed on the London Stock Exchange 1999 initial public offerings