The 1974 NBA All-Star Game was played at the Seattle Center Coliseum in Seattle on January 15, 1974. MVP: Bob Lanier Coaches: East: Tom Heinsohn, West: Larry Costello. Eastern Conference Western Conference Score by periods Halftime— West, 66-47 Third Quarter— West, 101-85 Officials: Don Murphy and Bob Raskel Attendance: 14,360. References National Basketball Association All-Star Game All-Star Basketball competitions in Seattle NBA All-Star 1970s in Seattle NBA All-Star Game