d'Or", officially ranked 52nd among the world's largest cut diamonds. This diamond was unveiled on the 24th of November 1977 in the boutique at 6 Rue Royale in Paris during an exhibition entitled "Some of the World's Most Beautiful Diamonds", as part of De Beers' private collection of exceptional stones. In 1981, it acquired the "Blue Moon", a 275-carat sapphire. In 1987, at the occasion of the opening of a Fred space in the heart of Galeries Lafayette, the House presented the public with a collection of 50 diamonds of differing sizes and colours. In 1988, Fred acquired 42 coloured diamonds and created a first setting called "Arc-en-ciel". At that time, Fred Samuel was the first jeweller to make coloured diamonds his speciality. The company inaugurated a boutique in Monaco in 1976, in the presence of Grace Kelly, and Fred became jeweller and supplier to the royal family. For Fred Samuel, this inauguration was a turning point in his artistic and creative approach, consistently inspired by the sea and light: "Monte Carlo has marked the course of my career. It symbolises the place where the light of the stones was restored to me". During this period, the company signed orders for various dynasties around the world, such as the royal family of Nepal in the 1950s as well as Middle Eastern princes between 1970 and 1990. Throughout these years, the company's reputation attracted French celebrities such as Maurice Chevalier, Sacha Guitry, as well as Catherine Deneuve, Régine, Alain Delon, Yves Montand and Johnny Halliday. From 1990 to the present day In the 1990s, Fred became one of the world's top ten jewellers, with 12 shops from Paris to Beverly Hills, from New York and Houston, to Monte Carlo, Cannes and Geneva. It was also at this time that the House expanded into the Asian markets and opened its first boutique in Tokyo in 1994. The company is associated with cinema by the signing of the diamond and ruby necklace worn by Julia Roberts in the 1990 film Pretty Woman, as well as the jewellery worn by Caterina Murino in Casino Royal in 2006. In 1995, Fred Joaillier was acquired by the LVMH group and Dominique Watine-Arnault became the company's first female director. In 2011, after having been the face of the brand in 2009 with Melvil Poupaud for a campaign, Kate Moss launched a jewellery collection inspired by her tattoos