The 10th National Basketball Association All-Star Game was played on January 22, 1960, in Philadelphia. The coaches were Red Auerbach for the East, and Ed Macauley for the West. Eastern Conference Western Conference Score by Periods Halftime— East, 58-51 Third Quarter— East, 91-81 Officials: Arnie Heft and Sid Borgia Attendance: 10,421. References https://web.archive.org/web/20080916093111/http://www.sportingnews.com/archives/almanac/nba/allstargame.html National Basketball Association All-Star Game All-Star Game Sports competitions in Philadelphia 1960s in Philadelphia January 1960 sports events in the United States 1960 in sports in Pennsylvania