of canvas products and a supplier of industrial canvas and other textiles. In the 1950s, Eureka's trailer awnings experienced increased demand when the soldiers’ return led to the subsequent housing shortage. Due to this demand, Eureka began distributing its products through sporting good stores, Army and Navy stores, and department stores throughout the United States and internationally. In 1959, Arthur C. Legg stepped down to become chairman of Eureka's board and the board elected Legg's son-in-law Robert B. DeMartine to the position of company president. DeMartine, then president of the Canvas Goods Association, had been with the company for eight years. During the 1960s, Eureka progressed beyond manufacturing sturdy but heavy canvas to market to the burgeoning outdoor camping industry. Lightweight cotton cloth tents accounted for 90% of the company's sales, which were strongly supported by news of Eureka's role in the first all-American Mount Everest expedition and the development of the first free-standing, quick-to-set-up tent, the Draw-Tite. Towards the end of the decade, Eureka experimented with lightweight and weather-resistant nylon, producing the Mt. Katahdin, one of the first high-volume double-wall construction nylon tent coated with waterproof urethane. In 1973, Johnson Wax Associates (later Johnson Worldwide Associates and Johnson Outdoors, Inc.), a subsidiary of the then-titled Johnson Wax (now S.C. Johnson, Inc.) of Racine, Wisconsin, purchased Eureka and all of its facilities. The company continued operation in Binghamton under DeMartine, posting record sales that year. Eureka's highlight in the 1970s was the development of the Timberline model, the first free-standing lightweight backpacking tent in the industry; and because of its adoption and use by many young scouts during this time period, the Timberline is somewhat visually iconic to the Boy Scouts of America. As the backpacking and "back to nature" camping boom of the 1970s progressed, the company grew further. In 1980, Johnson Wax Associates consolidated three of its holdings, Eureka Tent & Awning Company (now just Eureka! Tent, Inc.); Camp Trails Company of Phoenix, Arizona, a backpack and sleeping bag manufacturer; and Silva of LaPorte, Indiana, a compass and cross-country ski manufacturer, into Johnson Camping, Inc., which was then headquartered in Eureka's head office in Binghamton. Johnson Wax Associates named Eureka's DeMartine president of the new conglomerate and through Johnson Camping, Eureka expanded from 300 to 500 employees and from three to five plants in New York, Arizona, Indiana, and Canada. During the 1980s, Eureka! expanded its camping tent