The 1973 NBA All-Star Game was played at Chicago Stadium in Chicago on January 23, 1973. MVP: Dave Cowens Coaches: East: Tom Heinsohn, West: Bill Sharman. Eastern Conference Western Conference Score by periods Halftime— East, 50-45 Third Quarter— East, 76-65 Officials: Richie Powers and Jake O'Donnell Attendance: 17,527. References National Basketball Association All-Star Game All-Star Basketball competitions in Chicago