Breakin’ Convention is an international hip-hop theatre festival based in London, England that was founded in 2004 and is produced annually by Sadler's Wells theatre. It has been under the artistic direction of playwright and dancer Jonzi D since its inception. Since May 2008 Breakin’ Convention has expanded its activity beyond the three-day festival to include tours across the UK, developing new theatre work with local hip-hop artists, and to produce year-round professional development courses for UK-based hip-hop choreographers, artists, and dance/theatre companies. Festival origin Early in 2004, Jonzi D and recently appointed Artistic Director and Chief Executive of Sadler's Wells, Alistair Spalding, proposed the idea of a hip hop festival that took over the entire venue celebrating hip hop culture with an emphasis on dance. Jonzi D was appointed as an Associate Artist at the theatre in March 2005 and founded Still Brock Productions (later: Jonzi D Productions) to focus on education and professional development of hip hop dance in the UK. Breakin' Convention brought over early pioneers of the culture including The Electric Boogaloos, Tommy The Clown and Vagabond Crew, and introduced future award-winning companies such as ZooNation and Boy Blue Entertainment. Breakin' Convention is supported by Arts Council England. See also List of hip hop music festivals Hip hop culture Battle of the Year The Notorious IBE References External links Breakin' Convention official website Sadler's Wells official website Breakin' Convention 2009 2MF magazine feature Theatre festivals in England Festivals in London Dance festivals in the United Kingdom Hip hop music festivals Music festivals established in 2004 Hip hop theatre festivals Music festivals in England