his appearance at the end of "The Parting of the Ways" on 21 April 2005 with a skeleton crew. Production blocks were arranged as follows: Release Promotion The new logo was revealed on the BBC website on 18 October 2004. The first official trailer was released as part of BBC One's Winter Highlights presentation on 2 December 2004 and subsequently posted on the Internet by the BBC. A media blitz including billboards and posters across the UK started early March 2005. Television trailers started showing up on 5 March and radio advertisements started two weeks before the series premiere and ran till the second episode aired. The official Doctor Who website was launched with exclusive content such as games and new Ninth Doctor information. Leak An early edit of the premiere was leaked onto the Internet three weeks before the scheduled series premiere. This attracted much media attention and discussion amongst fans, and caused interest in the show to skyrocket. The BBC released a statement that the source of the leak appeared to be connected to the Canadian Broadcasting Corporation, which responded by stating that they "are looking into it. That's all I can say at this point because we don't know exactly what happened. It certainly wasn't done intentionally." Asa Bailey, founder of the Viral Advertising Association, said that the BBC hired them for viral marketing strategies, and that he told them "they should release things before their time", to create a "cool factor". Both the BBC and CBC denied any involvement, but Bailey believes that to be disingenuous, saying that it is "the best viral advert they could have done". The leak was ultimately traced to a third-party company in Canada which had a legitimate preview copy. The employee responsible was fired by the company. Broadcast "Rose" finally saw transmission on schedule on 26 March 2005 at 7 pm on BBC One, the first regular episode of Doctor Who since Part Three of Survival on 6 December 1989. To complement the series, BBC Wales also produced Doctor Who Confidential, a 13-part documentary series with each episode broadcast on BBC Three immediately after the end of the weekly instalment on BBC One. Both the series and documentary aired for 13 consecutive weeks, with the finale episode, "The Parting of the Ways", airing on 18 June 2005 along with its documentary counterpart. Davies had requested that the two first episodes