as 192.168.112.2O7.net, which contains a capital "O", not a zero) in order to hide their involvement in data mining. This has led to speculation that the domain name is used to mischievously or criminally trick users or firewall rules. Omniture's SiteCatalyst and SearchCenter products use the 2o7.net domain name. Omniture collects data from Apple, Amazon and Adobe, who use Omniture to collect usage statistics across their products. It is possible to opt out of the Omniture data-collection system, and to block the tracking. See also Web.com web analytics WebSideStory software as a service (SaaS) e-commerce Adobe References inc.com article about Josh James, Founder, and John Pestana, Co-founder. External links Adobe Marketing Cloud - new official site Adobe Inc. Adobe software Companies based in Orem, Utah Defunct online companies of the United States 1996 establishments in Utah