in 1950 the management of the company and the technical director during the 1960s was the German Dr. Karl Lietz. In 1965, the new brewery designed by Takis Zenetos was opened on Syngrou Avenue. The high profits from the de facto beer monopoly were partly invested in other beverage companies, which also sought a monopolistic position, including Tam-Tam (a Cola drink) and Retsina Plaka (retsina was then the most popular table wine). The brewery advertised labels with the status of court purveyor of the Greek court and with reference to 38 won gold medals. Decline and bankruptcy In the early 1960s, the brewery was accused of quasi-monopoly that specifically prevents the market entry of other breweries in Greece. On 15 July 1965, the government took the decision to facilitate the entry of foreign breweries into the market. In the same year Amstel Hellas was initiated as branch of the Dutch brand Amstel. After the politician Petros Garoufalias, had married into the Fix family, the company's reputation was badly damaged, as Garoufalias was associated with the Apostasia of 1965 and supported the Greek Junta. The slogan "" ('Fix beer is good') was reworded as "" ('fix beer is bad'). "No one wants to drink more junta beer," as mentioned by the Der Spiegel in 1974. In 1977–1983, the brewery's shareholders filed a legal dispute, first with the municipality of Athens and then with the state, which involved the provision of real estate and the relocation of the brewery. Fix wanted to convert the brewery facilities into a shopping center. Meanwhile, there too many new breweries were launched, mostly as branches of foreign brewers (u. A. Löwenbräu Hellas, Henninger Hellas, Amstel , Heineken ) and Fix lost enormous market share. Karolos Fix, descendant of the founder, and his wife Ninetta moved their main residence in 1982 to Gstaad, where many Greek millionaires live. In the same year, Karolos started the Fix Asset Management, which today manages assets of €12 billion in 300 funds. A year later the brewery Fix went bankrupt. The naming rights went to the National Bank of Greece , where the brewery was heavily in debt. The former company archive has since been located in the Historical Archive of Macedonia in Thessaloniki. Resurgence of the brand Fix Already in 1985 John Manolakos from the company Greco-Roman Importers from Florida had tried to revive the brand and brew a beer