sponsors college basketball's Maui Invitational Tournament, called the Maui Jim Maui Invitational. The company also sponsors the Australian Sailing Team, professional marathoner Meb Keflezighi, golfer Ernie Els, and kiteboarder Dave Shah, who are brand ambassadors. Maui Jim is also the official eyewear partner/sponsor to an American based Formula One team, Haas F1 Team. References External links 2022 mergers and acquisitions Sunglasses High fashion brands Companies established in 1980 Privately held companies based in Illinois Companies based in Peoria, Illinois Luxury brands Surfwear brands Fishing equipment Lahaina, Hawaii 1980 establishments in Hawaii Eyewear companies of the United States Eyewear brands of the United States