Muse (瞄) is a bilingual Hong Kong-based multimedia publisher specialising in content related to the art and culture scene of Hong Kong and greater China. Muse now concentrates on digital media, books, and specialised publishing projects, and is a developer for both Amazon.com's Kindle Store and Apple's iBookstore, Muse also maintains its own online bookstore. Until December 2010, Muse published an award-winning monthly arts and culture magazine. It was the only art magazine to have won the Society of Publishers in Asia's Award for Editorial Excellence (local English newspaper/ magazine category) in 2008 and 2009. The magazine started publishing in February 2007 and released its last issue in December 2010. In December 2011, Muse launched the first of a series of blogs on its web site. The bilingual blog section, labelled 'think again' (逆想), was launched with a theatre column by Winnie Chau (周潁榆), a Hong Kong theatre critic. This ongoing blog was paired with the past theatre archives from the magazine, encompassing more than 75 reviews and articles about Hong Kong theatre. In March 2012, a blog on architecture was added, authored by Sylvia Chan (陳曼霞). History The magazine was founded by Frank Proctor, ex-general manager for Asia and international circulation director for Newsweek. Muse was originally conceived as a response to the perceived lack of cultural life and activity in Hong Kong. Modeling itself after The New Yorker, Muse was edited by a local cinema and cultural critic, Perry Lam, and featured contributions from some of the region's foremost writers. In the March 2008 issue, the magazine exclusively published Eileen Chang's English short story, The Spyring, on which her Chinese short story Lust, Caution, and the subsequent Ang Lee-directed movie, were based. In the July 2008 issue, the famous Chinese-American novelist Amy Tan was invited to a tour of the Wan Chai district. In 2008 and 2009, Muse won prizes at the Society of Publishers in Asia Editorial Awards. The 2009 "Excellence in Features Writing" award went to "It Started with a Fire," by Sylvia Chan. In 2008, the award "Excellence in Explanatory Reporting" went to "Too Close for Comfort" by Olivia Chung. Style Although Muse was primarily written in English, Chinese elements were also included. The magazine prided itself on its unique brand of bilingualism, a feature it believed to reflect the linguistic dualism and political complexities of postcolonial Hong Kong. Lam, the magazine's Editorial Director, has