contains many B movie liabilities like a subpar screenplay with plenty of holes". In similar vein, Politikas film critic Dubravka Lakić praises the movie's look, but has problems with its screenplay oversights, all the while feeling this "postmodern cheerful fairy tale for adults" is "more of a glamorously packaged oversized trailer than a story-based product with coherent beginning, middle and end". The review penned by B92's Gavrilo Petrović was more of the same, extolling the film's "magical look that brings certain French blockbusters to mind" with "brilliant photography, grandiose sequences and costumes, opulent cinematography, mostly impeccable editing, and computer generated imagery that stands up to anything seen in other great-looking movies" while criticizing "the way dramaturgy takes a back seat to aggressive spectacle sometime into the film with two initially likeable heroines suddenly turning into detached fashion models while all that is required from the multitude of supporting actresses is to look good in slow-motion". NIN magazine's Saša Janković was very critical, calling the film "an example of Serbian megalomania" and adding that "its screenplay is incomplete while the direction is at times fairly arbitrary". On the other hand, the film got its most glowing review from Blics Milan Vlajčić, who called it "an extraordinary moment for new Serbian film". In between praises for the whole cast, Vlajčić especially notices director and writer Uroš Stojanović, "whose debut showed maturity in stylistic composition of a comedy that contains patterns of quite a few genres—from melodrama to fantasy". Croatia Before general release, the movie premiered at the 2008 Motovun Film Festival on July 28, 2008. 2008 Toronto International Film Festival After the screenings held on September 8, 10, and 13, the film, which was shown under the title Tears for Sale, attracted some attention in the English-language media gathered at the festival. Now magazine gave it a very poor one-star mark, with its reviewer referring to it as "a demented Serbian fantasy". He continued with describing it as "a Serbian version of Amélie, if you think Amélie is a movie about hot ladies with prominent facial features interacting with a series of expensive digital effects" before exclaiming: "I'm tempted to hail this as one of the fest's must-see movies—you really must see it to understand the depths of its batshit craziness". Todd Brown of showcase.ca and twitchfilm.net, on the other hand, loved it, calling it "a remarkable film on a number of