"You" was the official choice for Times Person of the Year in 2006. The magazine set out to recognize the millions of people who anonymously contribute user-generated content to websites such as YouTube, MySpace, Facebook, Wikipedia and other wikis, and the multitudes of other websites featuring user contribution. While the status had been given before to inanimate objects, with the personal computer being the "Machine of the Year" for 1982, as well as collections of people or an abstract representative of a movement, the choice of "You" attracted criticism from commentators in publications such as The Atlantic for being too much of a pop culture gimmick. A 2014 New York Daily News article named the 2006 award as one of the ten most controversial "Person of the Year" moments in the history of Time. The news magazine experienced generally successful sales. Background While most earlier choices for "Person of the Year" have been historically important individuals, many of them infamous rather than internationally popular (Adolf Hitler was 1938's "Man of the Year", but Franklin D. Roosevelt won in 1941, and Ayatollah Khomeini won in 1979), a few were inanimate. The personal computer was the "Machine of the Year" for 1982, while the "Endangered Earth" was the "Planet of the Year" for 1988. Collections of people as well as a symbolic representative of multiple individuals had also won the award before; for example, "U.S. Scientists" were named "Men of the Year" in 1960. Similar media awards had already recognized the growing significance of online community and user-generated content: "You!" was the first ranking choice in Business 2.0 list of "50 people who matter now" in July 2006; while ABC News had listed bloggers as "People of the Year" for 2006. Decision In accordance with Time annual process, different bureaus suggested different candidates. "You", or "the YouTube guys", was floated in November as a possible winner. Readers' opinions were canvassed online. The final decision was made by managing editor Richard Stengel. The decision was announced in Time December 25, 2006 issue. The cover of the magazine featured an iMac computer with a reflective mylar pane appearing as the window of a YouTube-like video player, intended to reflect as online content the face of whoever picks up the magazine. The time remaining indicator in the image indicates a total duration of "20:06," a visual pun connecting this ubiquitous bit of interface design to