Klux Klan to four million members over three years using publicity techniques in the early 1920s. In 1926 the Empire Marketing Board was formed by the British government in part to encourage a preference for goods produced in Britain. It folded in 1933 due to government cuts. In 1932, a pamphlet "The Projection of England" advocated for the importance of England managing its reputation domestically and abroad. The Ministry of Information was established in the UK in 1937. Franklin Delano Roosevelt and Woodrow Wilson were the first Presidents to emphasize the use of publicity. In the 1930s Roosevelt used the media to promote The New Deal and to blame corporations for the country's economic problems. This led companies to recruit their own publicists to defend themselves. Roosevelt's anti-trust efforts led corporations to attempt to persuade the public and lawmakers "that bigger [corporations] was not necessarily more evil." Wilson used the media to promote his government reform program, The New Freedom. He formed the Committee on Public Information. In the 1930s, the National Association of Manufacturers was one of the first to create a major campaign promoting capitalism and pro-business viewpoints. It lobbied against unions, The New Deal and the 8-hour work-day. NAM tried mostly unsuccessfully to convince the public that the interests of the public were aligned with corporate interests and to create an association between commerce and democratic principles. During the Second World War, Coca-Cola promised that "every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company." The company persuaded politicians that it was crucial to the war-effort and was exempted from sugar rationing. During the European Recovery Program PR became more established in Europe as US-based companies with PR departments created European subsidiaries. In 1938, amid concerns regarding dropping diamond prices and sales volume, De Beers and its advertising agency N.W. Ayers adopted a strategy to "strengthen the association in the public's mind of diamonds with romance," whereas "the larger and finer the diamond, the greater the expression of love." This became known as one of America's "lexicon of great campaigns" for successfully persuading the public to purchase expensive luxury items during a time of financial stress through psychological manipulation. It also led to the development of the slogan "A diamond is forever" in 1947 and was influential in how diamonds were marketed thereafter. After World War