How to Change the World: Social Entrepreneurs and the Power of New Ideas is a book by journalist David Bornstein about successful social innovation. It was first published in 2003, and an updated edition was published in 2007. The book explores the definition of a social entrepreneur in the modern world, and provides examples of ordinary people who formed organizations centered on making a difference. Bornstein's purpose is "to call attention to the role of a particular type of actor who propels social change." Bornstein also discusses the rising global trend towards social entrepreneurialism, arguing that barriers to social change in southern and central Europe, Latin America and Africa are weaker than in previous generations. Case studies Bill Drayton Bill Drayton, a graduate of Yale Law School, chose to study economics, law, and management because he was inspired to be a part of social change. He founded Ashoka; Innovators for the Public, an organization designed to inspire social change. Ashoka is the name of one of his heroes, an Indian emperor who unified much of South Asia. He used an oak tree as the logo because it reminded him of the proverb; "From little acorns do great trees grow." Drayton dreamed of a day when each citizen could be inspired to use their strengths to contribute towards the solution to a social issue. Bill Drayton traveled extensively to interview other innovators and kept the information on little cards. He then decided to start an office in Delhi, India and later established a second office in Indonesia. He collaborated with key individuals who were already involved in exercising their passions on social issues, such as a woman named Gloria De Souza whose dream was to transform elementary education in India. This connection then gave rise to other key individuals who helped create a multi-disciplinary approach to social change. Ashoka has worked to combine the strengths of social entrepreneurs and business entrepreneurs at the highest levels. Drayton's vision gave him the ability to see synergy and connection where many of us see only divisions or pieces. He saw value and hope for societal change in the faces of social entrepreneurs who he felt were too disconnected and underfunded. Ashoka focused on social issues such as child mortality, disability rights, Aids patients, and college access. They also worked on reforming health care and access to electricity in Brazil and child protection in India.