that "Today is the one day it's OK if you see a plane on the road." According to Kristine Layfield, the CBC executive director of network programming, it was fortunate that the show had aired on January 7, 2008, whilst the Writers Guild of America-led strikes continued in the United States, as it would give the audience something different from watch, especially if CBC Television benefited from the strikes to gain more viewers. James McGowan had said that he eagerly agreed to be cast as the show's protagonist after meeting with Raymont and Tracey because "Their humanity really influences this show ... it's their convictions that are at the heart of the whole show". Set For the set of the fictional headquarters of the Immigration and Customs Service, The Border production crew had used the abandoned Rochester fast ferry building that fell to disuse in January, 2006. Brian Dennis, one of the producers on The Border commented that the use of the abandoned ferry building was "great, it was a production designer's dream" since the interior of the building had "customs hall and the interrogation rooms that are brand, spanking new and the jail cells." Broadcast Canada In Quebec, the show's first season has been aired in French on the cable channel Séries+ since September 4, 2008. International Rights to air The Border have recently been bought by French media company Midnight Media to air the show in France. Several United States-based television networks have expressed interest in purchasing the rights to air the series on American television networks, including ABC, USA, TNT and CBS. CBC Television had also given a portfolio of its programs to British media company ContentFilm, as they are interested in broadcasting CBC programs in other countries. The Border has been sold to some undisclosed broadcasters by Fireworks International in Europe. They include Belgium (on Flemish public broadcaster VRT), Denmark, the Netherlands (on Veronica), Norway, Sweden and the UK (on FX). Australia started airing the series from 14 September 2009 on W Channel. Since November 2009, it is airing in the Republic of Macedonia on Telma TV. It is also airing in Greece on ET3 starting from the 2010-11 season. Home media Video Service Corp released all three seasons of The Border on DVD in Region 1 in Canada between 2008 and 2010. On July 16, 2013, Mill Creek Entertainment released the complete first season on