Throughout his 15-year tenure with WWE, Cardona had several gimmicks as Zack Ryder, from his debut in 2007 as an Edgehead for Edge's La Familia to a social media influencer dubbed "Long Island Iced Z" that kickstarted the "Ryder Revolution" in 2011. During this period he would use a multitude of different signature and finishing moves such as a lifting inverted DDT, an inverted overdrive dubbed the Zack Attack, and currently a jumping leg lariat dubbed the Rough Ryder and Radio Silence respectively. After his departure from WWE in 2020, Cardona would reinvent himself as a super-fan of all things wrestling (mainly WWE) soon after appearing on the independent circuit. As such, he riles up fans through two major methods that fans would hate. The first is the celebration of things while thanking Vince McMahon for giving him the tools to become a superstar, even dressing up in McMahon's ECW World Heavyweight Champion outfit to one of his GCW World Championship defenses. The second is by putting his own spin on the things those same fans hold dear. Whilst some would see a wrestler wearing gear referencing some of the industry's greats as a loving tribute, Cardona's versions are twisted bastardizations that mix the hardcore fanbase's influence with a WWE-based influence. In 2022, Cardona had taken on a "belt collector" gimmick, traveling around to various independent promotions, winning their top championships, and holding them alongside his Impact Digital Media, NWA World's Heavyweight, and self-promoted Internet Championships, holding as many as seven titles representing five different promotions at one point in April 2022. Legacy Cardona is known for being one of the first wrestlers to become popular thanks to his online presence. British wrestler Drake Maverick claimed that, without him "your Twitter, Instagram, YouTube promo wouldn't exist." Other media Cardona as Zack Ryder started a YouTube web series called Z! True Long Island Story in February 2011. The web series was a collection of short comments from Ryder, containing comedic allusions to wrestling and pop culture; it also featured cameos from his friends, family, as well as fellow WWE colleagues. The show's theme song "Just Take Care, Spike Your Hair (The Broski of the Week Song)" was written specifically about Ryder by The Luke & Duane Show. In April 2011, Ryder proclaimed himself WWE "Internet Champion" complete with a children's replica belt covered in stickers, as it was unsanctioned by WWE.