names, like Aiko, Libertad, Mira, Kaimana, Aurora, Shanti, Amal and Manami, received less than 1 percent each. Reddit alone was responsible for 20,322 of the votes. Outcome After their initial reluctance, Greenpeace embraced the result of the popular vote and used the name at the center of its campaign. The added publicity, at no cost to Greenpeace, gave it enough impact to convince the Japanese government, and the plan to hunt Humpback whales was abandoned in December 2007. In Campaign Magazine, advertising guru Russell Davies praised Greenpeace's handling of the campaign as "one of the defining moments in New Media marketing." The name has since spawned clothing, logos, flashvideos, and the slogan "Save Mister Splashy Pants." Pop-culture references On 6 November 2009, in Mysore, India, Alexis Ohanian presented a TED Talk at TED India entitled "How to make a splash in social media" about the Mister Splashy Pants saga. His conclusion was, that on the Web, "You lose control over your message, − and that's OK." Mister Splashy Pants features in a novel by Jenni Barrett entitled "Look into the Eye." The author was the top peer-to-peer fundraiser for the Greenpeace Great Whale Trail campaign, and so got to name one of the other Humpbacks in the study. She chose SIDD, an acronym of the names of three Irish crewmembers and the blogger on board the Greenpeace ship Esperanza. See also List of Internet phenomena List of individual cetaceans Meme Boaty McBoatface Footnotes External links b3ta.com - The original b3ta thread. reddit.com - The original reddit thread Treehugger.com - The original TreeHugger thread BoingBoing.com - The original BoingBoing thread Fark.com - The original Fark thread from 12/1/07 Internet memes Individual humpback whales Reddit Greenpeace