Los Chicamoles, and El Agua de la Pila as well as a thermal spring popularly known as El Salitre. Floriculture and logistical advantages The most important economic developments in Villa guerrero occurred from the 1930s to the 1950s when large numbers of Japanese immigrants settled in the area, initiating floriculture. Roses in various varieties, are the primary flower grown, followed by the "gerbera", the lilies as "casablanca", the "stargeiser", chrysanthemum and the Dutch tulip as well as other ornamental plants such as the dollar eucalyptus, aster and most recently many filler plants. The quality of Villa Guerrero's flowers has allowed them to penetrate national and international flower markets, exporting flowers to the United States, Canada and various European countries. This floriculture is said to be the "pride of the Villaguerrenses" and is now the main economic staple of the municipality. In the 2005–2010 period the Mexican Flower Council, the most important flower and pot plant growers organization, developed a special quality program that achieved WF&FSA organization membership. With more than 75% of Mexico's total flower production land, Villa Guerrero is the main producer of flowers in Mexico. Because of this, the municipality is now internationally recognized as Mexico's Flower Capital. Floriculture is the most important factor in the economy of the Municipality of Villa Guerrero. According to reports from the municipal government, flower production generated 1,827 million pesos (approx. 91.35 million USD) only in 2010. However, the income by export hardly corresponds to 10% of the total production of flowers according to the most favorable estimates. In this sense, Villa Guerrero is a paradise of fresh flower suppliers vastly unexplored by transnational American and Canadian wholesale flower companies. These companies buy flowers that are transported by plane into their territories from far out countries like Colombia, Ecuador, the Netherlands, and Kenya. In counterpoint, the Municipality of Villa Guerrero, State of Mexico, is located at a highway distance of 1,152.00 km (716.00 mi) from Laredo, Texas. This means that the flowers of Villa Guerrero can be within the United States in just 13 hours of travel by land. Moreover, the currently underused Toluca International Airport is located at a highway distance of just 69.00 km (~ 42.87 mi) or one hour driving from Mexico's Flower Capital, making it yet a more competitive air freight option for the Canadian and American flower markets than any other flower growing country in the world.