the products "advertised" ("Tyn-E-Tim Chestnuts," parodying Ty-D-Bol toilet cleaner, a product introduced the year "Green Chri$tma$" was released). The piece also contains a parody of the Christmas carol "The Twelve Days of Christmas" and an original song by Freberg, "Christmas Comes but Once a Year". The single ends with the first phrases of the chorus of "Jingle Bells" interrupted by the sounds of a mechanical cash register, including its bell and coins dropping into its drawer, giving a new meaning to the song. Release At first, Capitol Records refused to release the record. Lloyd Dunn, the president of Capitol, told Freberg the record was offensive to everybody in advertising, and predicted that Freberg would never work in advertising again. Freberg responded with his intent to end his entire recording contract with Capitol. He spoke to a contact at Verve Records, and the company offered to release the record without even hearing it. Faced with this, Capitol finally decided to release it but provided no publicity at all. Initial reception The record was attacked in advertising trade magazines. It was played only twice in New York by one disc jockey, and the station's sales department threatened to have him fired if he played it again. George Carlin once told Freberg that he was almost fired from a DJ job in Shreveport, Louisiana for playing the record repeatedly. He told his boss it was "the most moral record ever made." KMPC in Los Angeles played the record, but some advertisers required that their ads be scheduled more than fifteen minutes away from it. An editorial in the Los Angeles Times condemned it, but the author later admitted he had not listened to it. Similarly, Robert Wood, the station manager of KNXT-TV in Los Angeles (later president of CBS), cancelled a TV interview with Freberg because the record was "sacrilegious" and he did not need to hear it because he had read about it. KRLA, Pasadena (Freberg's hometown) showed it as reaching #3 in popularity in their printed survey. It is unclear whether this was based on sales or airplay. Station KFWB, then known as "Color Radio Channel 98", where the record reached No. 3 on 3 January 1959, also kept on playing it. KFI, then the Earl C. Anthony station, played it a few times and then discontinued this, as did many other stations because of a negative reaction from the advertising