likened Muses use of English and to a jamming session between two musical traditions. Content Each issue typically included two to three feature stories and profiles relating to the colourful cultural life and personalities of Hong Kong. Other regular content ranged from a monthly events diary to fiction and poetry, as well as reviews of concerts, cinema, books, and theatre. Muse published the articles and columns of distinguished writers like Lung Ying-tai (龍應台), Xu Xi (許素細), and Ping Lu (平路). It ran columns by Lam Joi-Shan (林在山), and Leo Ou-fan Lee (李歐梵). Muse also gave prominence to the visual arts, as highlighted by sections such as Muse gallery (featuring the work of local artists) and Muse tour (photo essays of different parts of Hong Kong). Readership As of March 2008, the magazine has had 1,000 paid subscriptions and several hundred copies sold on newsstands. By late 2009, the magazine had a circulation of about 16,000 copies a month on average. Sponsorship Muse sponsored many different arts and cultural events in Hong Kong. Most notably, it partnered with and sponsored new plays and films at organisations like the Hong Kong Arts Festival and Hong Kong International Film Festival. In October and November 2009, Muse launched an exhibition named "Think Outside, Look Inside" with 15 renowned local artists. More than 24 art pieces were displayed at Page One bookstores. The artists included Kacey Wong, Sara Tse, Chihoi Lee and Wilson Shieh. From Spring 2010, Muse established a Critic-in-Residence program''' at the University of Hong Kong. A journalist of international stature, who has an established reputation for writing critically about arts and culture, would be invited to spend a term in residence at HKU's Journalism and Media Studies Centre. The Critic-in-Residence will teach students and will also be an active participant in Hong Kong's cultural life during the residency period. The critic-in-residence for the 2010 spring semester will be Christian Caryl.Muse also sponsored HKU's "Distinguished Lecture Series in the Humanities", which was held from September to December 2009 by Leo Lee Ou-fan, the magazine's book critic. Total attendance of the series of talks totalled approximately 1,000 people. The Next Big Things In 2010, Muse launched its inaugural 'The Next Big Things' election. The magazine solicited public nominations for what they considered to be 'next big things' in the local arts scene: the people, concepts, ideas, projects and events which were to make the