The former Bradford Central Police Station on The Tyrls in Bradford city centre, was used for the interiors of the Elland Road board room, players' lounge and manager's office. The building was demolished in 2015. During the week of 23 June, filming took place in Scarborough, in place of Brighton. Interior scenes were filmed in the Victoria Sea View Hotel and the Esplanade Hotel. Exteriors were filmed on the Queens Parade and at nearby Scalby Mills. Computer-generated imagery was added in post-production to make Scarborough look like Brighton. The Royal Hotel in Scarborough was also used. Filming then moved on to Saddleworth before concluding in Majorca. Release The first television trailer premiered on Setanta Sports 1 on 23 January 2009 before the kick-off of the FA Cup Fourth Round tie between Derby County and Nottingham Forest. The distribution rights were originally pre-sold by Ealing Studios International to Optimum Releasing. Sony Pictures Entertainment made a higher offer to the production companies and would distribute the film worldwide. It was released in the UK on 27 March 2009. A gala screening of the film was held at the 2009 Toronto International Film Festival in September 2009, the film went on a limited release in the United States on 9 October that year. Box office The film earned a total of US$3,604,339 in the UK and Republic of Ireland, and in Canada and the US, it earned US$441,264; the worldwide box office take was US$4,045,603. Reception Critical responseThe Damned United was acclaimed by film critics. On the review aggregator Rotten Tomatoes, the film has an approval rating of 92% based on 121 reviews, with an average rating of 7.5/10. The website's critical consensus reads, "Better than your average football pic, Damned United is carried by another star turn from Michael Sheen as Brian Clough." Metacritic assigned the film a weighted average score of 81 out of 100, based on 27 critics, indicating "universal acclaim". Roger Ebert of the Chicago Sun-Times gave the film three and a half stars out of four, and praised Sheen for portraying "modern British icons so uncannily that he's all but disappeared into them". Peter Bradshaw of The Guardian gave the film four stars out of five, calling it "fresh, intelligent... [and] terrifically involving", and also praised Sheen and Meaney's performances. Empire's reviewer William Thomas awarded The Damned United'' three stars out of five. He praised the film for