Bicchieri has developed a new theory of social norms that challenges several of the fundamental methodological assumptions of the social sciences. She argues that the emphasis social scientists place upon rational deliberation obscures the fact that many successful choices occur even though the individuals make their choices without much deliberation. She explores in depth the more automatic components of coordination and proposes a heuristic account of coordination that complements the more traditional deliberational account. According to her heuristic account, individuals conform with a social norm as an automatic response to cues in their situation that focus their attention on this particular norm. A social norm is analyzed as a rule for choosing in a mixed-motive game, such as the prisoner's dilemma, that members of a population prefer to follow on condition that they expect sufficiently many in the population to follow the rule. Bicchieri applies this account of social norms and heuristic selection of norms to a number of important problems in the social sciences, including bargaining, the prisoners' dilemma and suboptimal norms based upon pluralistic ignorance. Her most recent research is experimental, showing how normative and empirical expectations support norm compliance, and how manipulating such expectations can radically change behavior. Her experimental results show that most subjects have a conditional preference for following pro-social norms. Manipulating their expectations causes major behavioral changes (i.e., from fair to unfair choices, from cooperation to defection). She asserts that there are no such things as stable dispositions or unconditional preferences (to be fair, reciprocate, cooperate, and so on). She similarly concludes that policymakers who want to induce pro-social behavior have to work on changing people's expectations about how others behave and how others think one should behave in similar situations (i.e. people's empirical and normative expectations). These results have major consequences for our understanding of moral behavior and the construction of better normative theories, grounded on what people can in fact do. Epistemic foundations of game theory Bicchieri pioneered work on counterfactuals and belief-revision in games, and the consequences of relaxing the common knowledge assumption. Her contributions include axiomatic models of players' theory of the game and the proof that—in a large class of games—a player's theory of the game is consistent only if the player's knowledge is limited. An important consequence of assuming bounded knowledge is that it allows for more intuitive solutions to familiar games such as the finitely repeated prisoner's