director of Soccer Range Stadia – a stadium management company he set up. However, the company had absolutely nothing to do with stadium management and was in fact a leisure use for football and he had offered Everton a chance to participate in the revenue streams that would have come from this concept. Wyness outsourced in-house operations to reduce the short-term cost. The club's catering arrangements were outsourced to Sodexo UK, and the club shops were outsourced to the sports retailer JJB Sports, who later filed for administration. The JJB deal turned the £1.5 million loss the club was making on merchandising alone into a profit of £800,000. He also was responsible for negotiating the new Kitbag deal which has taken club sales to £10 million. The savings were also significant in terms of staff time and it was soon recognised that the club was not equipped to handle a retail operation. The club's land assets, such as the Eileen Craven site on Walton Lane in Liverpool, were sold and developed into housing areas to help the club keep trading without selling players. For one year, Everton was in the top 20 of the Deloitte's table of clubs, but moved out of that list the next year after the merchandise and catering operations were outsourced and could no longer be included in turnover. The former training ground Bellefield was also earmarked to become a housing development by Wyness. However, plans were later rejected by the Planning Inspectorate. It was felt by the club that this was a highly political decision by the local council linked to the potential move to Kirkby. Wyness was the main power behind the development of Finch Farm; he sourced the finance and the design for Everton's new training facility, which opened in November 2007. He was responsible for coordinating the acquisition of the David France artefacts which together with a donation from the club's collection formed The Everton Collection, regarded as "most important football memorabilia collection in the world" by the auctioneers Sotheby's. In May 2009, he wrote to the Liverpool Daily Post lambasting Liverpool City Council's decision to spend £265,000 fighting the Kirkby Project. 2010–2016 He was CEO of Insite Consulting Ltd, an international consulting business. Insite was instrumental in getting the correct IFAB approvals for the very successful 9.15m vanishing spray which was used in the 2014 FIFA World Cup with great success