universality of music through infinite musical compositions created from 7 Notes to the scale – Sa Re Ga Ma Pa Da Ni. Legendary musicians, the likes of "Chevalier of the Ordre des Arts et des Lettres" – Dr M. Balamuralikrishna, Padma Bhushan, T.V.Gopalakrishnan, Prince of the Royal family of Travancore, Aswathi Thirunal Rama Varma, the direct descendant of the great king Maharaja Swathi Thirunal and Sanjay Subrahmanyan feature prominently in the film. The film was produced and launched on the World Music day in Kerala, in association with Saptaparani and State Bank of Travancore. He produced and directed The Monsoon Oracle, a factual film on the ritualistic practices performed every year in Hyderabad to predict the Monsoons and keep infectious diseases at bay. The film focuses on people who dedicate their lives to playing the role of oracle to the goddess or to the role of Pothuraju, the goddess's whip wielding brother. The film narrates stories of hope, faith and uncertainty and presents the psychological and emotional dimensions of assuming these roles. The Monsoon Oracle has been critically acclaimed and screened at the Massachusetts Institute of Technology and University of Chicago. Early life and education He earned his master's degree from the London School of Economics specialising in political communication and new media information and knowledge systems. His first master's degree was in anthropology from the University of Hyderabad, where he was awarded the University Gold Medal and University Merit Scholarship for Academic Excellence. Career Prior to founding Dolsun Media and 7MB, Rao worked as the vice-president (programming) at MAA TV Network Pvt Ltd, where he conceptualised and worked on several top-rated shows. Rao also taught 'Information and Politics', 'International Media Development', 'Information Communication and Society', 'Information Technology and Communication' to Masters level students at Napier University, Edinburgh, UK. He has given guest lectures at the University of Westminster, London, UK and at the University of Hyderabad, India, Indian School of Business, Microsoft (India) and so on. He was also associated with the Indian School of Business, where he was instrumental in conceptualising and creating a digital content platform called 'ISB Knowledge 360'. In 2008, he was awarded the Karmaveer Puraskaar, a high civilian honour, for commitment to Social Justice and the Environment. In October 2016 Rao revived the Madras Courier as an online publication. Ad-Films Rao has made several ad-films. Prominent among them are 'APIIC' Andhra Pradesh Industrial Infrastructure