end of April. Bullen was unable to attend the Rose d'Or ceremony as he was sick with flu, so Harries took his place. The programme won the Silver Rose in the Humour category and the Golden Rose of Montreux, the festival's highest honour. The Montreux jury was headed by David Liddiment, who became ITV's director of channels in the latter half of 1997 and was influential in ordering a full series from Harries. Peter Salmon, Granada's director of programmes, called the win "a reflection of the brilliant production and acting talents of the team". Paul Spencer, the ITV network controller of comedy, called it "exactly the kind of comedy at which ITV excels. Bullen met with ITV executives to outline a series, and storylines were established by the end of May. After the success at Montreux, ITV scheduled a repeat of Cold Feet for 25 May, this time at 9 pm The repeat brought in 5.60 million viewers, making it the 66th most-watched programme on British television that week. A. A. Gill, who had not seen the original broadcast, wrote that "it was lifted from being merely whimsical by some bow-tight comic acting and a great script", though he did not see the Golden Rose win as a particularly glorious achievement, citing the saturation of the Montreux Festival by British programmes in the 1990s. Further recognition came at the end of the year at the British Comedy Awards when Cold Feet won the Best Comedy Drama (ITV) award and at the Royal Television Society Programme Awards, where it was nominated for Best Situation Comedy & Comedy Drama. Helen Baxendale was nominated for the British Comedy Award for Top Television Comedy Actress but lost to Dawn French. At the RTS North West Awards, Cold Feet won the award for Best Network Entertainment Programme. The programme has retained the interest of reviewers several years after its original broadcast; writing for The Jerusalem Post, Aryeh Dean Cohen said, "The cast sparkles all around, as does the script, and the characters are endearing and believable." Granada's sale of the series package to American cable network Bravo in 2000 included this pilot. Bravo hired agency G WhiZ to design a series of print and media advertisements for the series to run in such publications as The New York Times. G WhiZ based their campaign on the shot of Adam's buttocks, which led to many publications