competition and many customers will be more willing to buy their product than one that has not been certified as "green," because they perceive the value of the product to be higher than others. Further, these types of things can instill a sense of faith and goodwill in customers and cause the consumers not only to feel better about buying the product in the first place, but also feel better about buying it again. Socially responsible marketing makes sense as a business strategy because it not only broadens and expands the customer base, but increases the likelihood of developing customer loyalty and getting them to buy their product again in the future. References Spitzer, Randy; Is Social Responsibility Good? Journal for Quality & Participation. Oct2010, Vol. 33 Issue 3, p13-17. 5p Corporate social responsibility Types of marketing