with Westminster City Council and the City of London were also part of the Clear Zone Partnership which commissioned the consultants Space Syntax to produce a walking strategy to identify walking routes and new signage points in central london. The project manager then identified the best practice design principles for these new signs from Bristol Legible City and similar signage systems in the London Borough of Islington and the City of London. This was the start of the London Borough Camden's work by the project manager to improve street furniture in London which continued with the Camden bench. The Central London Partnership organisation, representing central London government and businesses, commissioned the design consultancies AIG London (now Applied Wayfinding) and Lacock Gullam to research London's walking environments. The research resulted in a study, published in January 2006, that proposed the idea of a "Legible London". The authors of the report found that there were 32 different wayfinding systems in central London alone, implemented by various local institutions such as boroughs and councils. The inconsistency between the systems was a source visual incoherency and confusion throughout the city for pedestrians, leading to a sense of insecurity that undermined the city's potential for retail and tourism. The report also noted that although many Tube stations were quicker to walk than use a train to travel between, many visitors were unaware of this, and subsequently causing avoidable congestion on the Tube. Similarly, not knowing the local geography caused many pedestrians and travellers to use the tube map when navigating, with over 40% of the city's travellers using the Tube map even when navigating on foot. Local area studies were undertaken in Westminster, South Bank, Richmond and Twickenham to show how the concept could adapt to different urban forms, with a further study in Hackney looking at specific issues relating to transport interchange. An exhibition at New London Architecture was held to promote the idea and lobby for its adoption. The London Borough of Camden began a funding bid for Legible London signs, however Transport for London decided that Westminster would be a better test location. A prototype was commissioned by Westminster City Council, the Greater London Authority through TfL, New West End Company and the Crown Estate, comprising 19 signs installed around Oxford Street and Bond Street along with new customised maps and information panels. Following a successful reception of the prototype and research