joined the Republican party in 1968. Republican primary General election Carter ran on a populist platform. While he refused to join the segregationist White Citizens' Council, he ran a campaign specifically designed to win over the segregationist vote that had made Maddox governor four years earlier. In winning the governorship back in 1970, he courted the right wing, particularly the large constituency of Lester Maddox, the fiery segregationist Governor ... At one point, he called Mr. Maddox "the essence of the Democratic Party" and added that he was "proud" to be on the ticket with him.. Carter's true feelings about race might be better indicated by the fact that his had been one of only two families which voted to admit blacks to the Plains Baptist Church, but that was not something advertised in the 1970 race for governor. Results Carter won the governorship easily. Controversy Civil rights Prior to this campaign, Jimmy Carter appeared to be a proponent of civil rights and desegregation. In 1954 he refused to join the White Citizens Council despite immense pressure and went on to vote against segregation for his church in 1965. However, after failing to run as a moderate in the Georgia Gubernatorial Election of 1966, Carter's new strategy in 1970 was designed to attract the pro-segregationist vote. Poll data suggested that the appearance of a pro-segregationist position could be critical to winning the race, even if it was never overtly stated. In order to shore up segregationist support, Carter made overtures to numerous racial organizations, and even personally called the cofounder of the White Citizens Council. Carter's apparent support for segregation sparked animosity with his opponent Carl Sanders. Sanders claims that when his own campaign had presented the same poll data, he refused to pursue a strategy on it for moral reasons. Furthermore, Carter's campaign printed numerous pamphlets insinuating Sanders was too "chummy" with blacks. Ultimately, Carter himself has expressed embarrassment and regret over his strategy. After being elected, he reversed his position on segregation prominently, stating in his 1971 gubernatorial inaugural address "The time for racial discrimination is over." Though attendees could be heard booing, this declaration was hardly controversial even for a Southern governor, as many had already made similar statements by that time. Carter won praise for his strategy from Leroy Johnson, who stated "I understand why he ran that kind of ultra-conservative campaign. You have to do