companies proceeded to make their services appear more local, by introducing local branding. Busways introduced different coloured stripes and location names. Yorkshire Rider branded its buses with a depot strapline. Once privatised, SYT (as Mainline) introduced local brands (later dropped). Merseybus, once privatised, introduced local branding for its services in Wirral and Southport. Privatised West Midlands Travel maintained a network wide livery. All PTE acquisitions by Arriva, First and Stagecoach were quickly repainted into the respective corporate liveries. Busways livery survived for a few years after purchase. National Express rebranded the West Midlands Travel business as Travel West Midlands with a revised mostly white livery, latterly resurrecting a Coventry identity, Travel Coventry. The local company names persisted within the corporate schemes until the trend of regional re-grouping along geographic lines. See also Municipal bus companies References External links Bus transport in the United Kingdom PTE bus operations