Keith Wyness (born 26 October 1958) is a Scottish businessman and football executive, most recently he was the Chief Executive of Aston Villa football club. He previously held the same position at Scottish Premier League club Aberdeen and later Premier League club Everton during the 2000s. Early years Prior to entering the football industry, his employers included British Airways, Radisson and the Olympic Club. Wyness joined British Airways on its graduate scheme and worked in the press office/sales promotion/marketing/sales areas before he was appointed the youngest vice-president in the airline's history. He was responsible for marketing Concorde. He was also instrumental in the development of the "Executive Club" frequent flyer programme. Wyness moved to Miami in 1984 and co-founded Radisson Diamond with Christian Aspegren and Offe Nyblin. He was heavily involved with marketing for the cruise lines and was later involved with the attempted and aborted takeover of Cunard. He sat on the Board of Landry & Kling, the largest corporate cruise ship charter company in the world. He was then the founder and later the managing director of The Olympic Club, a worldwide marketing programme set up to promote every Olympic sport, and aided the marketing of the sports involved in the 2000 Summer Olympic Games. He appeared on the University of Nottingham team for University Challenge winning two games before losing to a Belfast team in the third. Aberdeen On 22 October 2000, Wyness moved back to his home town of Aberdeen when he was appointed chief executive of Aberdeen F.C. Despite the Scottish Premier League's television rights deal with Sky Sports ending soon after he arrived, Wyness was able to reduce the losses sustained by the club and when he left the club was close to operational break even. He introduced radical new player contracts with lower basic wages but big bonuses for points, attendance and even for merchandise sales, attracting media attention throughout Europe. Wyness left Aberdeen in 2004 to take a similar position at Everton. This appointment caused some controversy as he had been linked to the vacant position at Everton before he left Aberdeen. Wyness was succeeded as CEO by CFO Duncan Fraser Everton Wyness' tenure at Everton was met with a mixed response from fans and opinion remains divided on his outsourcing preferences and pursuit of the stadium build in Kirkby. He was criticised by shareholders for pursuing Everton's relocation whilst an active