WLWI-FM (92.3 FM, "I-92") is a radio station licensed to serve Montgomery, Alabama, United States. The station is owned by Cumulus Media and the broadcast license is held by Cumulus Licensing, Inc. The WLWI studios are located on the third floor of The Colonial Financial Center in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side. Programming WLWI-FM broadcasts a country music format to the Montgomery metropolitan area. The station has a sister news/talk AM station known as WLWI (AM). I-92 WLWI is the home of Auburn Tigers football and men's basketball. The I-92 WLWI studios are located in Suite 300 at One Commerce Street in downtown Montgomery, Alabama. History This station first began broadcasting on July 15, 1969, as WCOV-FM, the FM partner to AM station WCOV (now WGMP). The station was acquired by Griffin Broadcasting Corporation in April 1973 and the callsign was changed to WKLH. This callsign would also prove short-lived as the station was acquired by the Colonial Broadcasting Company in December 1977 and the call letters were changed to WLWI. The company changed the call letters of newly acquired AM station WBAM (now WMSP) to "WLWI" on March 11, 1985, so the FM station was assigned the current WLWI-FM call letters by the FCC on the same day. In September 1994, Colonial Company, Inc., the holding company that owned WLWI-FM licensee Colonial Broadcasting Company, Inc., reached an agreement to sell control of the licensee corporation to Robert E. Lowder. The deal was approved by the FCC on December 8, 1994, and the transaction was consummated on March 8, 1995. In January 1998, Robert E. Lowder agreed to sell licensee Colonial Broadcasting Company, Inc., to Cumulus Holdings, Inc. The deal was approved by the FCC on March 10, 1998. In December 1998, the license for WLWI-FM was transferred to Cumulus Licensing Corp. The deal was approved by the FCC on December 12, 1998, and the transaction was finalized on December 31, 1998. On July 14, 2010, WLWI-FM added the syndicated Rick and Bubba morning show, formerly on sister station WHHY-FM. Awards and honors In 1984, WLWI-FM was named "Radio Station of the Year (Small Market)" by the Academy of Country Music. A long-time country music formatted station, WLWI-FM has seen its on-air personalities nominated for Country Music Association Awards as Medium Market or Small Market Broadcast Personality of the Year many times over the