high or low physical attractiveness, they influence that person's social prowess. When a target (unbeknownst to themselves) is tagged physically attractive, that target, through interaction with the perceiver, in turn comes to behave in a friendlier manner than do those tagged unattractive. Race – In a 1997 study by Chen and Bargh, it was shown that participants who were subliminally primed with an African-American stereotype observed more hostility from the target they interacted with than those who were in the control condition. This study suggests that behavioral confirmation caused targets to become more hostile when their perceiver had been negatively primed. Gender – When participants were made aware of their targets' gender in a division of labour task, targets fell into their gender-specific roles through behavioral confirmation. Loneliness – Adults who were presented with a hypothetically lonely peer and a non-lonely hypothetical peer were found to report greater rejection of the lonely peer, with evidence that this was due to individuals stigmatizing loneliness as a discredited attribute. Critique The principle objection to the idea of behavioral confirmation is that the laboratory situations that are used in the research often do not map onto real-world social interaction easily. In addition, it is argued that behavioral disconfirmation is just as likely to develop out of expectancies as are self-fulfilling expectations. A strong criticism by Lee Jussim is the allegation that, in all previous behavioral confirmation studies, the participants have been falsely misled about the targets' characteristics; however, in real life, people's expectations are generally correct. To combat such critique, behavioral confirmation has adapted to introduce a non-conscious element. Even though there are clearly pitfalls to the phenomenon, it has continuously been studied over the past few decades, highlighting its importance in psychology. References Human behavior