"On the Internet, nobody knows you're a dog" is an adage and Internet meme about Internet anonymity which began as a caption to a cartoon drawn by Peter Steiner, published by The New Yorker on July 5, 1993. The words are those of a large dog sitting on a chair at a desk, with his paw on the keyboard of the computer before him, speaking to a smaller dog sitting on the floor beside him. Steiner had earned between $200,000 and $250,000 by 2013 from its reprinting, by which time it had become the cartoon most reproduced from The New Yorker. History Peter Steiner, a cartoonist and contributor to The New Yorker since 1979, has said that although he did have an online account in 1993, he had felt no particular interest in the Internet then. He drew the cartoon only in the manner of a "make-up-a-caption" item, to which he recalled attaching no "profound" meaning, seeing that it had received little attention initially. He later stated that he felt as if he had created the "smiley face" when his cartoon took on a life of its own, and he "can't quite fathom that it's that widely known and recognized". Context The cartoon marks a notable moment in the history of the Internet. Once the exclusive domain of government engineers and academics, the Internet was by then becoming a subject of discussion in such general interest magazines as The New Yorker. Lotus Software founder and early Internet activist Mitch Kapor commented in a Time magazine article in 1993 that "the true sign that popular interest has reached critical mass came this summer when the New Yorker printed a cartoon showing two computer-savvy canines". According to Bob Mankoff, then The New Yorker cartoon editor, "The cartoon resonated with our wariness about the facile façade that could be thrown up by anyone with a rudimentary knowledge of html." Implications The cartoon symbolizes the liberation of one's Internet presence from popular prejudices. Sociologist Sherry Turkle elaborates: "You can be whoever you want to be. You can completely redefine yourself if you want. You don't have to worry about the slots other people put you in as much. They don't look at your body and make assumptions. They don't hear your accent and make assumptions. All they see are your words." The cartoon conveys an understanding of Internet privacy that implies the ability to