without bras)." In an online survey for All You magazine in 2013, 25 percent of women reported that they do not wear a bra every day. Surveys have reported that 5–25 per cent of Western women do not wear a bra. A National No Bra Day was first observed in the United States on 9 July 2011. Women posted on Twitter about the relief they felt when taking off their bra. More than 250,000 people expressed an interest in "attending" the day on a Facebook page. No Bra Day is now observed internationally on 13 October. A Harris Poll commissioned by Playtex asked more than 1,000 women what they like in a bra. Among the respondents, 67 per cent said they prefer wearing a bra to going braless, while 85 per cent wanted to wear a "shape-enhancing bra that feels like nothing at all." They were split as regards underwire bras: 49 per cent said they prefer underwire bras, the same percentage as those who said they prefer wireless bras. According to underwire manufacturer S & S Industries of New York, who supply bras to Victoria's Secret, Bali, Warner's, Playtex, Vanity Fair, and other labels, about 70 per cent of bra-wearing women wear underwire bras. COVID-19 lockdowns led to more women adopting wireless bras and bralettes for comfort. The company Knix, which manufactures exclusively soft-cup bras, reported a 100 percent increase in sales between January 2020 and January 2021. “I don’t think women are going to want to go back to wearing their regular everyday bras,” stated the chief product officer for Lululemon. Usage in the developing world Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. , women in Fiji needed to pay up to a week's wages for a new bra. Bras are highly prized at second-hand markets in West Africa. The Uplift Project provides recycled bras to women in developing countries. Since 2005 they have shipped 330,000, including to Fiji, Vanuatu, Tonga, and Cambodia. In 2009 Somalia's hard-line Islamic group Al-Shabaab forced women to shake their breasts at gunpoint to see if they were wearing bras, which they called "un-Islamic". A resident of Mogadishu whose daughters were whipped said, "The Islamists say a woman's chest should be firm naturally, or flat." Economic impact Consumers spend