"Local Ad" is the ninth episode of the fourth season of the American comedy television series The Office, and the show's sixty-second episode overall. The episode was written by B. J. Novak, who also acts in the show as Ryan Howard, and directed by Jason Reitman. It originally aired in the United States on October 25, 2007, on NBC. After a video team is brought to the office to create a commercial for the company, Michael decides that the employees of the Scranton branch of Dunder Mifflin can create a better commercial. While the majority of the staff work on the commercial, Dwight, still depressed from his break-up with Angela, instead chooses to play a computer game. Plot When Michael Scott (Steve Carell) learns that the Scranton branch's participation in a Dunder Mifflin television commercial is limited to five seconds of the staff waving at the camera, he dismisses the advertising consultants sent to the branch, and convinces the company's corporate headquarters to consider an alternative version that he will produce himself. Michael asks Pam Beesly (Jenna Fischer) to design an animated logo, and she works all night on it. Phyllis Vance's (Phyllis Smith) mission to enlist visiting author Sue Grafton to appear in the ad is unsuccessful. Headed by Darryl Philbin (Craig Robinson), a group of employees write and perform a jingle for the commercial, which Michael ultimately rejects. Andy Bernard (Ed Helms), meanwhile, struggles throughout the day to recall the product name from an advertising jingle that contains the lyrics "Gimme a break. Gimme a break. Break me off a piece of that..." Dwight Schrute (Rainn Wilson) has largely removed himself to the online virtual world of Second Life. Dwight has created an avatar named Dwight Shelford, also a paper salesman, patterned after his once-perfect real life. He now uses Second Life as an escape from his real-life troubles, even going as far as creating a virtual Second Life, called Second Second Life. Jim Halpert (John Krasinski) also creates his own avatar named Jim Samtanko, a guitar-playing Philadelphia sportswriter, and enters Second Life in order to spy on Dwight. Dwight has also reluctantly become Andy's confidante regarding his relationship with Angela Martin (Angela Kinsey), Dwight's former girlfriend. Dwight's spirits are lifted when he learns that, during a makeout session with Andy, Angela cried, "Oh, D!". Though, Andy is oblivious to the fact that Angela was referring to Dwight.