now-widespread use of willow baskets as drawers was first invented by Grey in the Unfitted Kitchen. Willow baskets in cabinetry were registered for copyright by Grey jointly with Smallbone in 1987, though Mark Wilkinson objected that basketry can be traced to historic African applications. Grey brought the aesthetic of the diner counter into his kitchen designs by including a central island wherever possible. These islands blend form and function with level changes and a variety of work surfaces in a body-friendly shape. Grey incorporated Alexander Technique theory in kitchen design with individually customized dimensions for counter tops and sink and dishwasher placement. Dedicated work surfaces, or task-driven areas, further this approach. Low-level counters for smaller appliances (and children's cooking) and raised-height dishwashers are now widespread in kitchens. 'Soft Geometry' describes Grey's move towards curved furniture inspired by the relationship between peripheral vision and body movement. In the mid 2000s his meeting with neuroscientist and sociologist John Zeisel brought new insights into making kitchens into 'happy spaces'. 'The living room in which you cook' (2014) restricts the culinary zone to leave room for other sociable activities. Eye contact as key to design was another neuroscience-inspired idea, alongside the identification of each kitchen's 'sweet spot' as the location for a key piece of furniture such as the central island. Collaborations Smallbone of Devizes contracted Grey in 1986 to develop concepts for their company, resulting in a collaborative version of the Unfitted Kitchen launched in 1987. Smallbone invested around £5 million in the launch of the Unfitted Kitchen, setting up a new production facility at their factory in Devizes. The collection of 150 designs was their showcase product between 1987 and 1991, featuring in displays in Smallbone UK and USA showrooms, with sales of the Unfitted Kitchen netting £4 million per year until the mid-nineties. Grey has also worked as a product and furniture designer, producing a bedroom collection for Heal's (1981) and the Conran Shop (1989). Commercial influence Worldwide, Johnny Grey Studios have sold kitchens worth £60 million. Precise figures are not available for Unfitted Kitchens sold by Smallbone but sales would likely be in excess of £25 million. If the value of products that inspired the kitchen industry sector such as willow baskets, curved furniture, end-grain blocks, plate racks, inlaid framed doors and other culinary design details were included, this figure would be substantially increased. Johnny Grey’s vision has also shaped