industries. To date, Fair Trade USA has partnered with over 1,500 leading companies, including Green Mountain, Nespresso, Whole Foods, Costco, Sam's Club, Walmart, Kroger, and Target. Fair Trade USA now certifies coffee, tea, cocoa, sugar, coconut, fresh produce, dairy and fish. Recently, through groundbreaking partnerships with Patagonia, Athleta, Williams-Sonoma and J. Crew, Fair Trade has begun certifying apparel and home goods, improving the lives of factory workers. In 2022 consumer recognition of the Fair Trade Certified label hit 65%. To date, Fair Trade USA and its partners have generated over $1 billion in additional income for farmers and workers in 51 countries, allowing them to care for the environment and steadily improve their livelihoods. By offering these individuals the opportunity to earn a livable wage, Fair Trade USA has helps them fund a range of community development projects, including water sanitation, health, and education programs. In 2011, Rice came under fire for his decision to resign Fair Trade USA's membership from the Fair Trade Labeling Organization (FLO), the international fair trade labeling organization. While FLO only certifies small cooperatives (in coffee), he wanted to expand certification to farm workers and independent smallholders that were previously excluded from Fair Trade. The move was controversial, given Fair Trade's tradition of working with small scale farmers. After the split, Fair Trade USA launched the “Fair Trade of All” campaign, an agenda for doubling the impact of Fair Trade and including more people in its benefits. Honors and awards He has received numerous honors and awards for his pioneering work as a social entrepreneur in the Fair Trade movement, including: In 2000, he received the prestigious international Ashoka Fellowship for social Entrepreneurship. In 2001, he was recognized by the AVINA Foundation for his “Leadership for Change”. Rice was honored by the Klaus Schwab Foundation for Social Entrepreneurship and the World Economic Forum as one of the world's top 40 Social Entrepreneurs in 2002. Fast Company magazine named Rice “Social Capitalist of the Year” four years in a row (2005-2008). In 2005, he received the prestigious Skoll Award for Social Entrepreneurship. He was a Finalist for Entrepreneur Magazine's Entrepreneur of 2012. Ethical Corporation's 2019 Business Leader of the Year. Berkeley Haas 2019 Leading Through Innovation Award. Speaking Rice has become a distinguished speaker and leader in economic development, social enterprise, and corporate responsibility. Some of his engagements include: Since 2004, he has spoken on Fair