WPIC (790 AM) is a commercial radio station licensed to Sharon, Pennsylvania and serving the Youngstown metropolitan area. The station is owned by Cumulus Media and has a talk radio format. WPIC is powered at 1,000 watts by day. To avoid interfering with other stations on 790 AM, it reduces power at night to 58 watts. It uses a non-directional antenna at all times. The transmitter is at Mercer Avenue at Pine Hollow Boulevard in Hermitage, Pennsylvania. Programming Weekdays begin with the local morning news, then standard syndicated conservative talk shows, including those of Chris Plante, Dan Bongino, Ben Shapiro, Mark Levin, Red Eye Radio and America in the Morning. Weekdays the local talk shows include The Ron Errett show, The (Eric) Bombeck Show and The Mecer County Bulletin Board. The station carries coverage of local high school football and basketball during the school year. The station is a CBS Radio News affiliate. On weekends, shows on money, health, law and religion are heard, as well as music and talk shows for the Greek, Italian and Polish communities. Weekend syndicated hosts include Bill Cunningham and Bill Handel. History Founding At the Heiges Radio Electric store, at 91 East State Street, sometime around 1932, the idea to build a radio station in Sharon PA was developed. In 1935, John Fahnline Jr. and George and Al Heiges entered into a contract. Eventually, the Sharon Herald newspaper, represented by A.W. McDowel, became involved in the project. Even though the name of the new corporation was The Sharon Herald Broadcasting Company, the station was not technically owned by the newspaper. John Fahnline Jr. and the Herald owned 40% each, with the Heiges Brothers in for a twenty percent stake. John Fahnline Jr. was installed as the president and GM of the station. On October 25, 1938, the station signed on the air at 780 kilocycles. The opening ceremonies took place at 11:30 a.m.. These were the first words heard on Sharon's new radio station: The new station eschewed the standard schedule of radio soap operas and other scripted radio content of the day, concentrating on the start on local news, and classical music, including hourly newscasts, which had been the exclusive province of large-market radio stations at the time. The staff of the station's news wire, United Press International, warned Fahnline, "You’ll never pull it off," but he did. Despite objections, a booth was