wore them under other clothing for the next 25 years. But on 10 July 1999, Brandi Chastain scored the fifth kick in the penalty shootout to give the United States the win over China in the final game of the 1999 FIFA Women's World Cup Final. In celebration, she spontaneously whipped off her jersey, exposing her sports bra. Her act is regarded by some as a historical event that boosted wearing sports bras alone. From that point forward, sports bras were increasingly worn as outerwear. Madonna was one of the first to start showing her bra straps, in the late 1980s. A corset she wore as outerwear during her 1990 Blond Ambition World Tour sold for US$52,000 in 2012 at the Christie's Pop Culture auction in London. Versace's autumn 2013 couture collection featured fashions that were open in the front, revealing underwire bras. It became fashionable from the early 1990s to wear clothing that showed bra straps. Wearing clothes that reveal the bra or straps became so common that Cosmopolitan created guidelines in 2012 on how to expose them. Advice included avoiding plain, flesh-toned, smooth-cup bras, so that the exposure does not appear accidental; making sure the bra is in good condition; and wearing a style that either matches the colour of the outerwear or is dramatically different. Decreasing Western usage While a few women have a medical and surgical need to wear a brassiere, informal surveys have found that many women began wearing bras to be fashionable, to conform to social or maternal pressure, or for physical support. Very few cited comfort as the reason. In fact, many women experience so much discomfort that they remove their bra as soon as they can. In Western society, since the 1960s, there has been a slow but steady trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras. Being seen in public while not wearing a bra has become more acceptable over the past 6 decades, encouraging more women to go without. In 2016, Allure magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like #freethenipple hashtag campaign, increased trans-visibility like Caitlyn Jenner's Vanity Fair cover ... and Lena Dunham's show Girls (which features young women often