Americade is a week-long motorcycle rally that is held during the first full week of June. The headquarters and location of many rally activities are at Fort William Henry Resort in Lake George Village, New York. The event is open to all motorcyclists and brands of motorcycles, and in the late 1990s attracted around 50,000 people annually, which grew to over 60,000 by 2007. Americade is billed by its organiser as the "World's Largest Motorcycle Touring Rally", and is distinguished from events such as Daytona Bike Week by its emphasis on motorcycle touring and by its organisation and peacefulness. The event has drawn praise throughout its history in national motorcycle press as well as national non-motorcycle media, including in the New York Times ''Americade is doing more for the image of motorcyclists than any other event,'' the Associated Press “Americade is about as peaceful as a motorcycle rally can be. And it certainly is no Sturgis​” The founder, Bill Dutcher, is the recipient of the 1998 AMA MVP Award for "advancing the cause of motorcycling" and the 2003 AMA Hazle-Kolb Brighter Image Award for "the positive contributions that Americade has made to the motorcycling community," and "is the AMA’s highest honor for activities that generate favorable publicity for motorcycling." Dutcher is an American Motorcyclist Association 2022 Hall of Fame nominee. Attendees participate in demo rides from most major manufacturers, boat cruises, motorcycle judging, group rides called "MiniTours" to various destinations in the Adirondack and Green Mountains of NY and VT. Americade also offers a large motorcycle Expo located near the south end of Lake George, at the Festival Commons on Beach Road. History May 1983 was the first "cade" in the east coast. Veteran motorcyclist , and a small staff, hosted "Aspencade East" in Lake George, NY. The event's headquarters were at Roaring Brook Ranch, from which most of the demo rides departed. The TourExpo tradeshow was held at the Glens Falls Civic Center, approximately to the south. This first event drew over 2,000. There was no Americade in 2020. Original name Since 1971, there had been an Aspencade touring motorcycle rally in Ruidoso, New Mexico. The name came from an annual civic festival, which celebrated the changing colors of the aspen (birch) trees. Dutcher arranged with Aspencade organizer Til Thompson to use the Aspencade name for the eastern touring rally, which started out as Aspencade East. In 1986, "Aspencade