December 2002. DMG eventually went on to successfully bid for the new FM license, thus paving the way for the birth of the Central Coast's third FM commercial radio station, Star 104.5. In June 2004, Sea FM's parent company, RG Capital Radio LTD was acquired by Macquarie Bank for a reported A$173 m. The newly formed Macquarie Media Group (MMG) then purchased DMG Radio Australia's regional portfolio in September of the same year for A$193 m. Macquarie Regional Radioworks was formed to oversee the radio operations, and maintained a similar management structure to that of RG Capital LTD. November 2006 saw MMG purchase a 13.8 per cent stake in rival radio operator, Southern Cross Broadcasting, which put a number of Australian Television stations under the MMG umbrella. In December 2009, MMG security holders voted in favour of a conversion from a triple-stapled structure to a single ASX-listed company. MMG was renamed Southern Cross Media Group with former RG Capital Radio CEO Rhys Holleran as the Chief Executive Officer. Until 2015, the station used the Radio Computing Services (RCS) NexGen Digital Automation system when on air, complemented by Adobe Audition. Its three production suites utilise the latest Pro Tools systems, and A-ware Software's MusicMaster v4 was used for Music Scheduling until 2015. All songs, commercials and station identification information were played digitally from NexGen, using a high bit-rate proprietary version of the MPEG-1 Audio Layer II codec. Since 2015, the station has used RCS' Zetta software on-air, and was the first station in SCA's vast network this software was rolled out to. RCS's GSelector is used in accompaniment. Central Coast Radio was also the birthplace of Southern Cross Austereo's network music library, a fully catalogued CD library consisting of over 200,000 High Definition music tracks. Research began for the CD library in 2006, gathering the required music from various sources, in preparation for the Network-wide rollout of the NexGen Digital Automation system. All songs for every station in the Southern Cross Austereo group originate from this library. The music was transferred to all stations via a proprietary data transfer system, originally built into NexGen for the Clear Channel group of stations. On 15 December 2016, Sea FM Central Coast became visually branded as Hit101.3 Sea FM in Southern Cross Austereo's mass re-branding of its regional radio network. Along with Sea FM Gold Coast they were able to retain their heritage 'Sea