East" became "Americade," because the new name better signified the multibrand national-sized rally it had become. By 1986, total attendance at this event was nearly 10,000. The name Americade was suggested by the organizer's wife, Gini Dutcher. Growth By 1986, the TourExpo tradeshow had been relocated to Lake George village, to keep it closer to the motels and riding activities. Initially located halfway down Beach Road in a large gravel parking lot, in 1994 TourExpo was relocated to the Million Dollar Beach Parking Lot, owned by the State of New York. For many years, Americade has been named one of the American Motorcyclist Association's three national rallies (along with the Lone Star Rally in Texas and the Golden Aspen Rally in New Mexico). Staff and volunteers Along with 5 full-time, year round employees, nearly 200 volunteers help staff the event during Americade Week. The volunteer staff assists with numerous hospitality, escort, and administration duties. Controversy Between 2008 and 2014, New York State Police set up several "safety check points" on the major roads leading into the event, directing motorcycle traffic to police inspection points. All told there were approximately 200 citations issued, principally for documentation (registration, inspection), insurance, helmets and loud, custom exhaust systems. New York ceased doing this in 2015. Prior to the Americade event in 2010, the New York State Department of Environmental Conservation informed the organisers of Americade it would increase the rent it charged for the Million Dollar Beach parking lot from $52,000 to $90,312. This prompted the event organizers to examine other locations, including MA and VT. Community leaders in the Lake George area have expressed how important this event is to their economic survival. References External links Official Americade web site Motorcycle rallies in the United States