set up at The Herald so reporters-turned-announcers like Johnny Pepe could do news live on the air. Move to 790 AM Around 1941, the FCC put into effect the North American Regional Broadcasting Agreement (NARBA), which moved WBBM in Chicago to the 780 frequency as a clear-channel station. WPIC was moved to 790 in the frequency shift. In the 1940s, some stations began to add FM stations to their facilities, and WPIC saw the need to expand into FM. It would require a doubling the size of the building and of the tower. An addition was added to the building and a new tower was constructed. The tower was no small project; when built, it would the tallest tower east of the Mississippi River at 547 feet high. On October 25, 1947, WPIC-FM signed on, timed to the anniversary of the AM station's own launch date. In the pre rock-n-roll era, country music was king at WPIC, including Rockabilly, Blues, Bluegrass, and Boogie Woogie. Bands from all over the region played live on WPIC, with most having their own shows. Early on, country groups like Sons of The Pioneers were big favorites. Hardly any other station had as many live acts as WPIC, and the Mutual Broadcasting System was happy to include many of the live performances that emanated there on its ten station network. One of the biggest regional groups was Woody Wooddell and The Ridin Rangers. When Woody would play, girls would come to the station and look in the windows, just to have a glimpse of this radio star. Ownership change As the fifties closed, Regional Broadcasting based in Meadville made an offer to buy the station, and in November 1959, WPIC-AM/FM were sold for $510,000. In 1960, WPIC announcer Joe Jansen, in what was possibly a station sanctioned stunt, decide to lock himself in the studio. It was October and Pittsburgh Pirates were playing the New York Yankees in the World Series. Joe decided to play “Beat Em Bucs” for five straight hours. Listeners caught up in baseball fever began coming to the Pine Hollow Blvd. studios in droves. By mid-day, the Hickory Twp. police showed up and said it would have to stop. They pleaded with Jansen to unlock the doors and he was able to keep his job. WPIC-FM's calls were changed to the current-day WYFM in 1973. Cumulus Media In December 1996, Regional