WUCO was leased over in late 2009 to ICS Holdings Inc., also then the owner of WDLR in Delaware, adopting The True Oldies Channel a satellite-feed service of Citadel Media, and branded itself as "True Oldies 1270 WQTT," despite the WUCO calls still in use and aired at the top of the hour. ICS Holdings eventually purchased the station in February 2010, changing its name to ICS Communications. In the summer of 2010, WUCO briefly aired Spanish language programming (not dissimilar to WDLR's Spanish-language format at the time) although the WUCO website - then using the WDLR domain and URL - did not initially reflect this change. WUCO changed back to The True Oldies Channel in December 2010, again with the "1270 WQTT" brand. WUCO's callsign finally changed to WQTT in September 29, 2011. ICS Holdings sold WQTT, along with WDLR and WVXG, to Delmar Communications, Inc. effective December 30, 2014. The price for the transaction was undisclosed WQTT broadcasts Marysville High School football, along with serving as the Marysville affiliate for both the Cincinnati Reds Radio Network and the Ohio State Sports Network. It also carries coverage of the annual Little Brown Jug horse racing event in Delaware each September, simulcasting sister station WDLR. Classic rock format On January 1, 2019, WQTT shifted from an oldies format to a classic rock format. The station relocated back to Marysville, and began airing the Bob & Tom Show. My 96.7 On December 8, 2020, WQTT changed its call sign to WDLR (the WDLR calls and classic hits format moved from 1550 AM Delaware, Ohio). On January 1, 2021, WDLR changed its format from classic rock to classic hits, branded as "My 96.7". FM translator WQTT launched an FM translator on October 29, 2016. It broadcasts from East of town on US Route 36. Previous logo See also Classic Rock WQCD (AM) Scott Shannon References External links DLR Classic hits radio stations in the United States