TV-6 Russian commercial TV channel, to become the new CEO of VID. The Russian financial crisis created a need for new management ideas, and Larisa Sinelshchikova in cooperation with Alexander Lyubimov took an unexpectedly bold decision to expand VID's own television production, an initiative supported by Igor Shabdurasulov and Alexander Akopov, CEOs of ORT and Rossiya television channels respectively. This measure enables VID to become a major content producer for ORT and, as a result, the leader of Russia's television market in terms of both its standing and finances. A change in the company's shareholders took place in 1999, with Larisa Sinelshchikova and Sergey Kushnerev becoming VID's new shareholders. The participants did not disclose any information about the sum of the deal, which resulted in all of the previous shareholders giving up their shares, with the exception of Alexander Lyubimov. In early 2007, VID's main shareholders Alexander Lyubimov and Larisa Sinelshchikova had a major disagreement over the company's further development strategy. Sinelshchikova promoted her long-lived idea of the umbrella brand, whose implementation would help diversify the management of the company through redistribution of human and financial resources and result in the shareholders’ increased profits. Lyubimov's rejection of this idea led to Sinelshchikova's withdrawal from VID and her subsequent successful implementation of the umbrella brand concept in her new full-cycle television company, Krasny Kvadrat (Russian: Красный квадрат, translated: Red Square). Headquarters VIDgital is based in the Ostankino Technical Center at 12, Akademika Koroleva Street, Moscow. Logo The original VID logo was created by Andrey Rasbash. For this purpose, Rasbash went to the State Museum of Oriental Art of Moscow for advice from Listyev's future wife, Albina Nazimova, who then worked as a restorer at the museum. Among all the options she proposed, Rasbash chose the ceramic mask of the Chinese Taoist philosopher Guo Xiang with a three-pawed toad on his head, based on a ceramic head sculpture found at the Museum of Eastern Art in Moscow. The logo's face was originally a direct copy of the mask's, but apparently, the museum attempted to sue VID, leading them to digitally alter the mask in order to avoid legal difficulties. Among those who did not knew about the likeness of the mask, it is thought that the mask resembled Boris Yeltsin's face. In different cultures, the three-legged toad is interpreted in different ways, such as representing spiritual wealth, power and financial wealth. The