Greenpeace of not standing by their word, and of having made a "deeply misleading" and "plainly false" promise to this effect. Greenpeace asked for volunteers to check the traceability codes on John West cans. It was found that although the website showed tuna only being caught in the Seychelles, Ghana and Portugal, in fact a large number of cans were sourced from canneries owned by John West's parent company Thai Union in the Samut Sakhon region of Thailand. This was not disclosed on the website, and tracing was not provided for such cans; the area's fishing industry is also notorious for human rights abuse and forced and bonded labor on fishing ships, and for the use of indiscriminate and harmful fishing methods. John West described the omission as "simply a website limitation". The controversy became widely reported in the news, leading to John West changing its website to state that customers wishing to trace a can from Thailand should email the company instead, for further details. Bear fight commercial In November 2000 John West released a television advertisement depicting a bear fighting a fisherman for a fresh salmon. The video was viewed over 300 million times. It was filmed on Invercauld Estate, near Balmoral, on the River Dee in the Scottish Highlands. The video campaign won multiple advertising industry awards. References External links John West Foods - main site John West Foods, Australia The "Man vs Bear For Salmon" Video Manufacturing companies based in Liverpool Food brands of the United Kingdom Internet memes Lehman Brothers Canned food Seafood companies of the United Kingdom Fish processing companies Food and drink companies established in 1857 1857 establishments in England 2010 mergers and acquisitions British subsidiaries of foreign companies