"Harder Than You Think" is the first single from Public Enemy's 20th anniversary album How You Sell Soul to a Soulless People Who Sold Their Soul? released in 2007. It was produced by Gary G-Wiz. The song attained popularity during late summer 2007, and became Public Enemy's highest-charting single on the UK Singles Chart in August 2012. The track borrows from Shirley Bassey's 1972 track "Jezahel", a cover of the song "Jesahel" by the Italian prog rock band Delirium. Music video The music video was directed by David C. Snyder, and was uploaded unofficially onto YouTube on August 3, 2007. Following the use of "Harder Than You Think" to soundtrack the UK's Channel 4 coverage of the Summer 2012 Paralympics, a music video including clips from the Channel 4 trailer for the Summer 2012 Paralympics was produced by HWIC Filmworks (founded by John Delserone and David C. Snyder, who directed the original video). A version of the video was also produced for the Dehasse Radio Edit, a dance version of the track remixed for the 2012 re-emergence of the track in the UK charts. Use in media The song was featured in Eric Koston's segment in the 2007 skateboarding video "Fully Flared". The song and its beat were used by ESPN for the 2011 Big East men's basketball tournament. The song is also featured on the soundtrack of the video game Skate 2. The song was later featured heavily in a Fall K-Mart ad as of September 2011. It is also one of the lead songs in the commercials for ESPN's broadcasting of the Winter X Games. The song featured prominently towards the end of the BBC Four 2011 documentary "Public Enemy: Prophets Of Rage" which was screened as the fourth episode of the channel's "Black Music Legends Of The 1980s" series. It also appeared in the trailer for the 2012 film Something from Nothing: The Art of Rap and was also the only track to feature on its soundtrack album which did not appear in the actual film. The song is also featured at the opening of the 2012 film End of Watch. In 2021 it's been used in the NBA commercial about Martin Luther King, Jr Day called "We Must Learn". It is also featured in The Redeem Team documentary film released by Netflix in 2022. Paralympics In the United Kingdom, it was used as the soundtrack in