sign four foreigners – three non-Asian and one which must be Asian. The league also announced that, for the first season, matches will be broadcast on Zee Sports. The original ten clubs in the I-League's first season were Air India, Churchill Brothers, Dempo, East Bengal, JCT, Mahindra United, Mohun Bagan, Salgaocar, Sporting Goa and Viva Kerala. The early seasons (2007–2012) The first ever I-League match took place on 24 November 2007 between Dempo and Salgaocar. The match, which took place at the Fatorda Stadium in Margao, ended 3–0 in favour of Dempo with Chidi Edeh scoring the first ever goal in league history in the third minute. After eighteen rounds it was Dempo who came out as the first ever champions in the I-League. Viva Kerala and Salgaocar, however, ended up as the first two teams to ever be relegated from the I-League. The next season the I-League was expanded from 10 to 12 teams. Mumbai, Chirag United, Mohammedan, and Vasco were all promoted from the I-League 2nd Division to make the expansion possible. This however brought up early concerns over how "national" the I-League was. The 2008–09 season would see eleven of the twelve teams come from three different cities. The previous season saw all ten teams come from four different cities. Bhaichung Bhutia, then captain of the India national team, said that it was the federations job to spread the game across the country and that it needed to happen. Regardless of the early criticism, the I-League went on as scheduled and once the 2008–09 season concluded. it was Churchill Brothers who came out on top. Then, before the 2009–10 season, the league was once again expanded from 12 teams to 14. In order to make this happen Salgaocar, Viva Kerala, Pune, and Shillong Lajong were all promoted from the 2nd Division to the I-League. This helped the I-League retain some criticism about how national the league was as now the league would be played in seven different cities/states: Goa, Kerala, Kolkata, Mumbai, Pune, Punjab, and Shillong. After the 2009–10 season it was Dempo who came out on top for the second time in I-League history. Conflict of parties On 9 December 2010 the All India Football Federation signed a 15-year, 700-crore deal with Reliance Industries and International Management Group of the United States. The deal gave IMG-Reliance exclusive commercial rights to sponsorship, advertising, broadcasting, merchandising, video, franchising,