exposure and money as a major reason for JCT disbanding. The majority of clubs in the league rely on main sponsors the fund the team through a season at least. This is mainly due to the fact that clubs in the I-League do not rely on income from merchandise sales or ticket sales and that television revenue goes directly to the All India Football Federation instead of the clubs. Currently, attendance in the I-League is suffering as the 2013–14 season only averaged 5,618 per game. Mohun Bagan averaged the most spectators that season with an average of 17,068 while Shillong Lajong ended up being the only other I-League club to finish with an average attendance over 10,000 when the finished at 11,308 per game. Part of the reason for these attendances other than the lack of marketing has been cited as being the fact that most I-League matches start in the afternoon, when it is uncomfortably hot for fans, rather than during the cooler evenings. Institutional football Many football clubs in India are termed as institutional teams, in other words controlled or owned by an industrial business. That means it is difficult for players or coaches to turn into complete professionals. The players who play for institutional teams would also work on a full-time job outside the game for the company the team was owned by. This is much the same model which was found in Japan before the introduction of the J. League. The positives are that the teams are usually well resourced with players earning decent money and the reassuring prospect of employment after their footballing days finish. On the negative side, teams only effectively represent an individual business with a few thousand workers, rather than whole cities, and thus do not gain broad general support. On 21 February 2014 it was officially announced that the two remaining institutional clubs in the I-League – Air India and ONGC – had been expelled from the I-League and that all other institutional clubs would not be allowed to participate in the league. Competition format Since the league began in 2007, the rules have changed almost yearly. Currently, the league has 12 teams. Each club plays each other twice during the season, once at home and the other time away. At the end of the season, the team with the most points wins the league and gains promotion to the top