also initially inventions of the press. The first president of the new New York American League entry was Joseph Gordon, who served from 1903 to 1906. There was a noted British military unit called The Gordon Highlanders. The new team built its new ballpark on a high point of Manhattan called "The Hilltop" (hence the informal nickname "Hilltop Park" for the American League Park), which contrasted especially with the altitude of the Giants, whose Polo Grounds was in the bottomland in the shadow of Coogan's Bluff. Creative members of the press, who liked to make artificial connections between disparate elements of popular culture, dubbed the team "Gordon's Highlanders" (e.g. New York World, April 15, 1903), soon shortened to just "Highlanders", and the name stuck with them for the better part of a decade. There is no evidence that "Highlanders" was ever officially adopted by the team itself. The uniforms only sported a large block "N Y", which eventually evolved into the well-known curving NY logo of the Yankees. (Okkonen) A prophetic letter to the editor of the New York Sun, May 7, 1903, p. 8, raised this question: "Name for the American New Yorks. If the new baseball team is to have a name that is in keeping with the 'Giants,' does it not seem reasonable that if they are the 'New York Americans' they might be called the 'Yankees' or 'Yanks'?" The alternate nickname "Yankees" first appeared regularly in the press in 1904. The term "Yankee" or "Yank" is a synonym for "American". The new team was in the American League, and the papers for cities with two teams (such as Boston) would often call their teams "Nationals" or "Americans" to distinguish them. The term "Yankee" was also in the news frequently at that time, especially with the success of George M. Cohan's Broadway musical, Little Johnny Jones, and its centerpiece number, "Yankee Doodle Dandy". To the creative writers of the New York press, the connection was easy to make. On April 7, , a spring training story from Richmond, Virginia carried the headline "Yankees Will Start Home From South To-Day." The New York Evening Journal screamed: "YANKEES BEAT BOSTON". The Sporting Life for a game of April 4, 1905, discussing the acquisition of Hal Chase, referred to the team as the "Americans" and the "Highlanders" in the same writeup. As the decade progressed, the nickname "Yankees" began to