advertised the day before the broadcast in a local newspaper. Idzerda called it a "Radio Soirée-Musicale" (French for "evening musical"), which was transmitted from 8:00 to 11:00 p.m. on a longwave wavelength of 670 metres (448 kHz). British audience The station began a series of twice-weekly programmes, which soon drew attention, and a majority of its listeners, from across the English Channel in Great Britain. In May 1920 a British publication, The Wireless World, informed its readers that the 29 April and 2 May broadcasts many had heard had originated at PCGG, although many listeners, unaware of the Dutch station, had assumed they were a part of the ongoing test transmissions at the Marconi company's Chelmsford station. In June the magazine further reported that PCGG's schedule was 6:40 to 10:40 p.m. on Thursdays, and 1:40 to 3:40 p.m. on Sundays. The transmitter was rated at about 500 watts, operating on a wavelength that ranged from 800 to 1,000 metres (375 to 300 kHz). In August, the magazine reported that the summer schedule was reduced to one programme per week, on Thursdays from 6:40 to 9:40 p.m, now operating on 1,000 metres. Also, instead of gramophone recordings, the programmes would feature a small musical band that included a piano, violin and cello. The cost of running PCGG began to be a financial burden, especially after the twice-weekly schedule was resumed, as the switch to live performances required hiring paid musicians. In addition, to better serve the British audience the station had incurred costs related to upgrading the signal. In the September 1921 issue of The Wireless World, a letter from W. W. Burnham suggested that the magazine open a subscriptions list to collect donations, and the resulting contributions were forwarded to support PCGG's operations. During this time the London Daily Mail newspaper had been working with the Marconi company to give publicity broadcasts on an irregular schedule, highlighted by a performance by dame Nellie Melba on 15 June 1920. However, this use of valuable radio wavelengths was considered to be frivolous by the Postmaster General, who on November 23, 1920 informed the House of Commons that the broadcasts "have been suspended". Seeking an additional outlet, the Daily Mail turned to PCGG, providing financing for its programmes from July 1922 until July 1923. The series debut was held the evening of July 27, 1922, and featured Australian contralto Lily Payling. (Idzerda later