on December 1, 2008, in the United Kingdom, only on DVD. Both the DVD and Blu-ray release contains an extended ending, the music videos, sing-along and karaoke functions, a gallery and more bonus features. Merchandise Merchandise of the film is sold at Target, Claire's, and Limited Too. They include clothing (such as pajamas, T-shirts, and underwear), bags (tote bags, backpacks, etc.), bedding collection, toys, and dolls of the characters. Play Along Toys, so far, has only released dolls of Mitchie and Shane. On May 13, 2008, Disney published Camp Rock: The Junior Novel, by Lucy Ruggles, the novelization of the film. Target retail stores sell "special editions" of the novel, hardcover books that include photos. Reception Ratings Camp Rock premiered on Disney Channel in the United States on June 20, 2008, with 8.9 million viewers, being the second most viewed Disney Channel Original Movie at the time, only behind High School Musical 2 (2007). Its June 21 showing on ABC had 3.47 million viewers, and its June 22 showing on ABC Family had 3.73 million viewers, according to Nielsen SoundScan. The DVD topped the national home video sales chart for the week ending August 24. The movie's premiere in Canada became Family Channel's second-most-watched movie ever, also behind High School Musical, with 848,000 viewers. Its Disney Channel Italy premiere received 1.14 million viewers in September 2008. According to Billboard the film attracted an audience of 146 million viewers in 160 nations and 30 languages. Critical response The film received moderate reviews from critics. On the review aggregator website Rotten Tomatoes, the film has a rating of 48% based on 21 reviews, with an average rating of 4.4/10. The website's critics consensus reads, "Camp Rock wants to be the next High School Musical, but its forgettable songs and dull premise hold it back". Metacritic, which uses a weighted average, assigned the film a score of 64 out of 100, based on 16 critics, indicating "generally favorable reviews". Brian Lowry of Variety stated that "it's difficult not to grudgingly admire the marketing savvy with which Camp Rock was assembled". New York Post critic Austin Smith called it a "really great movie, like a modern-day version of an old Judy Garland-Mickey Rooney picture" in which the kids "put on a show that improves the lives of all who see it". Barry Garron of The Hollywood Reporter admired Matthew Diamond's "solid enough" direction and