and rights to create a new football league. This deal came about after the AIFF ended their 10-year deal with Zee Sports five years early. Two months later, on 8 February 2011, it was reported that twelve of the fourteen I-League clubs held a private meeting in Mumbai to discuss the ongoing issues related to the league. It was never revealed what was exactly talked about at this meeting. Then, on 22 February, it was announced that the same twelve I-League clubs that attended the meeting would not be signing the AFC–licensing papers needed to play in the I-League. The reasoning for this was because the I-League clubs were not happy over the fact that IMG-Reliance had so far done nothing to promote the I-League and that they demanded the I-League be made a separate entity from both the AIFF and IMG-Reliance. At this time however there were rumours that IMG-Reliance had been planning on revamping the I-League along the same lines as Major League Soccer of the United States for the 2012–13 season. On 11 March 2012, following the disbanding of two former I-League clubs – JCT and Mahindra United, it was announced that the I-League clubs would be forming their own organization known as the Indian Professional Football Clubs Association (IPFCA) in order to safeguard their interest and promote football in India. Every club, except for HAL and AIFF–owned Pailan Arrows, joined the newly formed organization. Soon after, it was announced that there would be a meeting held between the AIFF, IMG-Reliance, and the IPFCA on 20 April 2012. In this meeting, IMG-Reliance would present their plan on how they would grow the I-League but the meeting never occurred for reasons unknown. Then, on 4 May 2012, the AIFF hosted the last ad hoc meeting – an annual meeting between the AFC and AIFF to assess the growth of Indian football. The AFC president at the time, Zhang Jilong, was also in attendance at this meeting. It was reported that the IPFCA would use this meeting to voice their displeasure at the AIFF and IMG-Reliance but the association never showed up at the meeting. On 18 June 2012 the IPFCA was officially sanctioned under the Society's Act of 1960. League improvement Despite the ongoing war between the AIFF, IMG-Reliance, and the IPFCA, the league did manage to improve its product on the field and awareness did increase during