(Jack McBrayer), Grizz Griswold (Grizz Chapman) and "Dot Com" Slattery (Kevin Brown) to put together a trailer for the film. After failing to convince Geiss, who would rather see him do a sequel to one of Tracy's previous films, Fat Bitch, Tracy decides that he will make Jefferson on his own. Production "Corporate Crush" was written by co-executive producer John Riggi and directed by Don Scardino. This was Riggi's third writing credit, having written the episodes "Blind Date" and "The Head and the Hair", and was Scardino's fifth directed episode. "Corporate Crush" originally aired on NBC in the United States on April 12, 2007 as the nineteenth episode of the show's first season and overall of the series. Comedian actor Jason Sudeikis, who played Floyd DeBarber in this episode, has appeared in the main cast of Saturday Night Live, which Fey worked for from 1997–2006. This episode was Sudeikis' fifth appearance on 30 Rock. This was actress Emily Mortimer's first appearance as the character Phoebe. She would later guest star in the episodes "Cleveland" and "Hiatus", the latter being her final guest spot. Mortimer told The Philadelphia Inquirer, "It was amazing doing telly. I'd never done a sitcom before and it was so fast. You're given dialogue as you're walking onto the set and it's kind of hairy. There are 10 people standing around watching the monitor and if they don't laugh – then instead of having another chance to do it – someone writes another line." Actor Rip Torn made his second appearance as GE CEO Don Geiss in "Corporate Crush". Torn previously appeared in the February 15, 2007, episode "The C Word". Reception In its original American broadcast, "Corporate Crush" was watched by an average of 5.1 million households, according to the Nielsen ratings system. This was a decrease from the previous episode, "Fireworks", which was watched by 5.4 million American viewers. "Corporate Crush" achieved a 2.6/7 in the key 18- to 49-year-old demographic. The 2.6 refers to 2.6% of all people of ages 18–49 years old in the United States, and the 7 refers to 7% of all people of ages 18–49 years old watching television at the time of the broadcast in the United States. Since airing, the episode has received generally positive reviews. IGN contributor Robert Canning wrote that "Corporate Crush" was a "solid episode", and that 30 Rock seemed "to have hit its storytelling