Buccieri said that English-speaking audiences needed time to understand the genre. "We're sticking with it—we believe in this product," he said. Roger Ailes brought up MyNetworkTV in a Financial Times interview. "You should have seen us at Fox News Channel one year into it," he said. "I've had this job for a year and it takes a little time to get these things off the runway." Also, an executive of another television network told TV Week magazine that the existence of MNTV was "a miracle" because it went from concept to reality in only six months' time. Ratings MyNetworkTV's debut was far from successful. Desire scored a 1.1 household rating/2 share; Fashion House went up to 1.3/2. Fox had sold about half of its projections of $50 million in advance commercial sales. The first two telenovelas averaged a 0.5 rating and a 2 share in the key 18-49 demographic. It averaged just over one million total viewers. The numbers dropped each night, according to Nielsen Media Research. These numbers were significantly lower than the programming that aired a year before, mostly UPN and WB programming. The telenovelas showed more hopeful ratings in markets like Miami, with large Hispanic populations. The second set of telenovelas premiered to even lower numbers than the first pair. Wicked Wicked Games premiered to a 0.8 rating/1 share overnight rating during its first three nights, while Watch Over Me pulled a 0.7 rating/1 share. Both shows dropped by a 0.1 rating during the Monday-Wednesday period of their second week. The network sought better debuts for the shows since they premiered in December, while the major networks usually air reruns and the viewer presumably would sample programming on other networks. MyNetworkTV's 200 affiliates struggled to promote the new format—and ratings dropped in some markets as much as 90 percent. Even Los Angeles was an under-performing market. One success story was Miami, where ratings more than doubled MyNetwork's national average. Cancellation Reports surfaced in December 2006, about a coming shift in MyNetworkTV's programming strategy. Greg Meidel became the network's first president in January; he explained the low ratings as a result of viewers' difficulty to commit to the same program every night, especially with higher-rated serialized programming on other networks. Another issue was that the typical MyNetworkTV telenovela viewer was 44 years old. On February 3, 2007, the Saturday night clip shows vanished and were replaced by feature