that seduce and hypnotize." She added that the video "features a nude Marsh humming amidst a bevy of bare bohemian babes, all seated in a swirling mist. Music to steam by indeed." Dave Sholin from the Gavin Report felt that "doing their part to end the divisiveness around the globe, The Beloved do some positive preaching backed by the catchy dance/pop that's their trademark. Nothing like a positive message to inspire hope and encourage unity." In his weekly UK chart commentary, James Masterton stated that "the new Beloved single crashes in at 9 and has to be favoured for a possible No. 1." Pan-European magazine Music & Media said the "synth-dominated tune is a traditional verse-chorus pop song, which means very melodic and radio friendly." Alan Jones from Music Week described it as "slowly throbbing". Rune Slyngstad from Norwegian Nordlandsposten viewed it as "catchy, synth-oriented pop not far from Pet Shop Boys at their best." Anita Naik from Smash Hits felt the song is "wonderful" and "heartfelt stuff". Another editor, Tom Doyle, declared it as "brilliant", saying, "Jon Marsh is a diamond geezer and so it was heartwarming to witness his safe return to the charts with the brilliant "Sweet Harmony"." Richard Riccio from St. Petersburg Times wrote, "Yes, there is the consistent beat. The lilting 4/4 bounce of the first single [...] tickles the spine as well as the ear. Marsh purrs the vocals like a well-fed feline, the cool detachment of the verse compensated by the singalong chorus and warm saxophone." Music video The accompanying music video for "Sweet Harmony" was directed by Big TV. It consisted of a nude and seated Jon Marsh surrounded by nude women - including Tess Daly - lipsynching the lyrics. It is based on the record sleeve on Jimi Hendrix' 1968 album Electric Ladyland, which was taken by photographer David Montgomery. Clouds, fog, and white-out effects were used to create a high contrast, while the participants used their arms, legs and hair to cover themselves. In an interview, Marsh said that the video was "not intended to be sexual" and was "as asexual as you can get". The video is supposed to represent unity between humans. It was nominated for the International Viewer's Choice Award for MTV Europe at MTV Europe Music Awards in 1993. "Sweet Harmony" was later published by Vevo on YouTube in February 2019 and as of December 2022,