one of the models chosen to be in one of the fourteen covers of V magazine September 2008 issue - shot by Inez van Lamsweerde and Vinoodh Matadin, each cover has a headshot of a model, either from the newer generation of models or the supermodel era. 2009–present Stone was also photographed alongside Małgosia Bela, Daria Werbowy, Randal Moore, Mariacarla Boscono, Emanuela de Paula, and Isabeli Fontana for the 2009 Pirelli Calendar. In the February 2009 edition of Vogue Paris, which featured Stone on the cover, she said she does not like the runway and that her unusually small feet for a person of her size does not fit in shoes. Stone was featured on the August 2009 cover of W, declaring her "Fashion's It Girl" and the reasons she is the most-wanted face and body in the business. Vogue Paris named her one of the top 30 models of the 2000s. Stone made her American Vogue debut on the May 2009 cover alongside Liya Kebede, Anna Jagodzinska, Natalia Vodianova, Caroline Trentini, Jourdan Dunn, Raquel Zimmermann, Sasha Pivovarova, Natasha Poly, Karen Elson, and Isabeli Fontana as one of the "Faces of the Moment". It was also a special issue because the cover featured models instead of celebrities. An international racial controversy arose when she appeared in an editorial for French's Vogue October 2009 issue with her face and body blackened. In 2010, Stone replaced Sasha Pivovarova as the new face for Prada's fragrance Infusion d'Iris, shot by Steven Meisel. Her other spring/summer campaigns included Louis Vuitton, Versus by Versace Fragrance, Jaeger, and H&M. This same year her look sparked a trend in: blonde, gap-toothed, big-lipped models like Georgia May Jagger, Lindsey Wixson, and Ashley Smith. The look even inspired Tyra Banks to have a contestant's tooth gap widened on cycle 15 of America's Next Top Model. Stone signed an exclusive deal with Calvin Klein Inc., making the 26-year-old model the face of Calvin Klein Collection, CK Calvin Klein, and Calvin Klein Jeans for fall 2010. It marked the first time in years the fashion house had chosen to use one model for three of its brands, and Stone would be exclusive to CKI for all apparel advertising and runway appearances for fall. At the end of the year, she won British Fashion Awards' Model of the year 2010. Stone was featured in the 2011 Pirelli Calendar photographed by Karl Lagerfeld.