first girl group to win an Album of the Year (Disk Daesang). They also won two Daesangs at the Seoul Music Awards, and were crowned both Artist of the Year and Best Female Group at the 2011 Mnet Asian Music Awards. Guinness World Records recognized Girls' Generation in its 2018 print edition as the artist that has earned the most awards at the Melon Music Awards (13 in total). In 2015, Girls' Generation became the first artist to accumulate 100 music show wins in Korea. The group's lasting success has inspired or influenced various female K-pop singers such as Twice's Momo, Sana, and Mina, Mamamoo's Moonbyul, Itzy's Chaeryeong, Aespa's Karina, Le Sserafim's Sakura, Billlie's Tsuki and Choi Ye-na. Girl groups such as Apink, GFriend, Lovelyz, Oh My Girl, Red Velvet, Momoland, Iz*One, GWSN, STAYC, Melody Day, Dreamcatcher, Kep1er, Rocket Punch, and Mimiirose have declared them as their role models. After reuniting for their 15th anniversary, Girls' Generation became one of the longest running K-pop girl groups. Writing for The Korea Herald, Choi Ji-won highlighted the significance of their return in "an industry where most girl groups cannot stand the test of time", especially considering that they are in different companies. Jeff Benjamin from Billboard further remarked that Girls' Generation is the latest example in a trend of groups staying together even if they depart the label that created them. Reporters from the Kyunghyang Shinmun commented on how in the K-pop industry where "young age is the capital", Girls' Generation and KARA's reunions in 2022 marked a milestone in the history of girl groups. Endorsements Girls' Generation are regarded as one of the most sought-out advertisers in South Korea. Marketers named the group as the models with the most influence over consumers, attributing the group's positive attention from the public to their vocals, looks, and fashion sense. In 2009, the popularity of "Gee" helped the group generate ₩1.5 billion ($1.2 million) in endorsement revenue. In 2011 and 2012, the members of Girls' Generation combined were the South Korean celebrities who shot the most commercials. The group has appeared in over forty endorsement deals—major ones included LG, Intel, Korean chicken chain Goobne Chicken, Casio, Samantha Thavasa, Domino's Pizza and Lotte. They also collaborated with Korean shopping mall 10 Corso Como Seoul to create their own perfume brand "Girl". Discography Korean studio albums Girls' Generation (2007) Oh! (2010) The Boys (2011) I Got