your average post-rock gatefold." He singled out critical favourite "New Art for the People" in particular as the band's signature track, "a raw monolith that's lost none of its veracity in the jump from the stage to the studio." Jo Vallance of Room Thirteen called the album a "fantastic debut" that "blows away all the indie bands claiming to make a difference and say something that counts" and further praised the album for its "variety of sound". Neil Jones of MusicOMH called the album "a broad set of tracks that which spit immaculate bile here, vintage melodies there, and its very first track is a musical statement if ever I’ve heard one, Julia ... etching out a violin contrapuntal to make the hairs stand on end." Jones complimented the way the album married the album's "sweet" melodies with the more barbed lyrical content, and concluded, "Corrosive performance poetry and pop music passion, this is an album on immaculate themes. American Demo really is the aesthetic arm of the outsiders, and The Indelicates right now are pretty much unbeatable." To support the album's release, the Indelicates toured Europe, notably Germany. They also headlined a stage at the Frequency Festival in Austria. The band played venues in the United States, including support for The Vaselines in New York, and at the South by Southwest festival in Austin, Texas. Mayer Nissim, writing for Digital Spy, later said that American Demo had been "one of the best guitar-pop albums of the decade", while noting that "inevitably it didn't exactly set the charts alight". The Indelicates said that the album "didn't sell terribly". Corporate Records Weekender split In 2009, the Indelicates split from Weekender and in 2010 set up their own label, Corporate Records. The band had come to believe that Weekender's promotion of American Demo was ineffectual and did not account for the changing shape of the record industry, especially with regard to finding new fans, which the band said came about only through "the free, internet-based things that they did themselves." They went on to say that when their label ran out of money in December 2008, the removal of the album from sale prevented its chances of reaching a larger audience at Christmas after it appeared on some online best-of-the-year lists. The Indelicates continued to play shows in the UK and Europe, and supported Amanda Palmer and Art Brut. By 2009, Kate