Unlike other chain coffee retailers like Gloria Jean's, Hudsons Coffee does not usually operate from shopping centres (except the Westfield Southland location within the Myer store). Instead, it focuses on CBDs, hospitals and airports. Since being taken over by Emirates, Hudsons Coffee has stated their goal to expand its airport portfolio exclusively through company-owned outlets, while offering growth in all other locations as franchised operations (either through new outlets or converting existing company-owned stores). This will eventually see the company structure split based purely on location. Since 2011, the company has kept store numbers relatively stable with an equal amount of closures and franchise conversions (like Westfield Chatswood and Lonsdale Street, Melbourne), balancing against new stores (like Niddrie and Burnie). As of July 2013, one Melbourne Airport T2 (within international departures) outlet is the only one that operates 24 hours a day, 7 days a week. The newest outlet is located in Sydney Airport T2 (domestic departures) which opened in August 2013. It is co-located with a new Coopers Alehouse bar which is also operated by Emirates. Menu Hudsons Coffee serves mostly espresso-based beverages such as cappuccinos, caffè lattes, long and short macchiatos, long blacks, flat whites, mochas, as well as espresso. They also serve beverages other than coffee, such as hot chocolates and teas. Amongst their cold drink selections are smoothies, iced coffees, chocolate and chai teas, and brand-name bottled drinks. Food varies from store to store due to local suppliers, but will usually include a selection of cakes, pastries, and sandwiches. In October 2010, Hudsons Coffee caused public debate when they introduced a milkshake spiked with four shots of espresso coffee called, Quad Shot Milkshakes. It contained 400 mg of caffeine in each drink, sweetened by 30ml of vanilla syrup and two scoops of icecream. The Australian Medical Association vice-president Steve Hambleton said, "six cups of coffee a day is considered the upper limit, but that's spread across the entire day. This is a lot of caffeine for one drink." Hudsons Coffee marketing director Rebecca Lowth said they were simply responding to customer demand, but warned, "we do not recommend the Quad Shot Milkshake or any beverage containing caffeine to children, pregnant women or people who may be sensitive to the effects of caffeine, such as those with heart conditions." In July 2012, Hudsons Coffee announced all their milk-based drinks will be permeate free. Although there are no