prominent roles and often showed interracial couples, along with gay subplots. These English novelas also toned down the high pitched emotionalism of conventional telenovelas. The producers said they needed to account for the cultural differences with Latin countries. So while these serials were said to add campiness, cat-fights and gay sensibility, they were also seen to lack the "cultural depth" and "raw passion" of the Spanish originals. Camilo Cano, the VP of Caracol Television International, which sold two telenovela formats to MyNetworkTV, said he was satisfied with the English versions. “The basic elements of the novela were respected,” he said, “which is what concerns us the most.” He said Caracol worked to ensure the adaptations were faithful to the original serials. Broadcast rotations All times are Eastern and Pacific (subtract one hour for Central and Mountain time) Had the daily format continued, Friends with Benefits and Rules of Deception would have debuted on June 5, 2007. Crossed Loves would likely have begun the second season in early September. It could have been joined in the Fall lineup by Friends & Enemies, which was announced in the 2006 pre-season upfront presentation (in the third-quarter slot taken by Friends with Benefits). International broadcasts The MyNetworkTV serial lineup was broadcast in Australia as FOXTELENOVELA on the W. Channel. CKXT-TV, an independent station in Toronto, Ontario, Canada showed Desire and Fashion House, airing them in the afternoon time slot traditionally held by daytime soap operas. However, the station elected not to air any of the other telenovelas after the first cycle. Reaction Campy melodramas MyNetwork promoted its telenovelas as trashy melodramas, resembling prime time soap operas like Dallas and Dynasty. Paul Buccieri called them "guilty pleasures" and compared them to beach novels. While these shows attempted to adhere to the telenovela format and tone, the network's executives and producers developed their own campy interpretation of the genre. They added characters and situations that differed from the Latin American originals. As telenovelas are inherently implausible and cartoonish, both Hispanic and non-Hispanic audiences scorned the new adaptations. Reviewers were resoundingly negative. For example, TV Guide's Matt Roush called one "something worse than nothing." Robert P. Laurence of the San Diego Union-Tribune complained of "amateurish acting, cheap sets and tedious scripts." Robert Bianco of USA Today remarked, "Think of the most incompetent soap opera you've ever seen, imagine something even worse, and there you have MyNetworkTV." Paul