out of the market. The agency released a preliminary staff report December 1, 2010 titled, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. With regard to consumer's online privacy, Leibowitz stated: "The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that's what most Americans want as well." Also, the FTC proposed revisions to the Children's Online Privacy Protection Act (COPPA) Rule in September 2011 and sought public comments. Leibowitz said the revisions were in response to the rapid changes in technology. "We want to ensure that the COPPA Rule is effective in helping parents protect their children online, without unnecessarily burdening online businesses. We look forward to the continuing thoughtful input from industry, children's advocates, and other stakeholders as we work to update the Rule." During an October 2011 speech about protecting online consumer privacy while ensuring an internet that generates the free content, Leibowitz coined the term "cyberazzi." Leibowitz explained the term, stating "[a] host of invisible cyberazzi – cookies and other data catchers – follow us as we browse, reporting our every stop and action to marketing firms that, in turn, collect an astonishingly complete profile of online behavior," said Leibowitz. Under Leibowitz, the FTC settled in 2010 with Intel to restore competition and innovation that was lost as a result of Intel's alleged anticompetitive actions. In May 2010, the FTC closed its high-profile investigation of Google's proposed acquisition of AdMob, concluding it was unlikely to harm competition in the mobile advertising market, citing Apple's move to launch a competing mobile ad network. Leibowitz urged the Commission to "name names" of advertisers who paid to advertise through so-called nuisance adware, software that displays or downloads advertisements on consumers' computers without their consent. Leibowitz has also advocated for balanced "Net Neutrality" rules and for the right of municipalities to offer broadband to consumers free from restrictive state laws. Advertising and marketing to children Leibowitz has called for strong industry self-regulatory initiatives to help combat childhood obesity and ensure that only healthier foods and beverages are marketed to America's children. He has also advocated continued review of entertainment industry marketing practices to prevent children from being exposed to inappropriate content. The Commission has completed five reports on this topic since 2000. Energy