FlyLady is a support and self-help group that offers advice to help people with housekeeping, founded by "The FlyLady", Marla Cilley. The group is based upon the website FlyLady.net, as well as a Constant Contact group for its email mailing list. Members of FlyLady have stated that the group has helped them and has changed their lives. FlyLady's messages cover topics include clutter, the value of routines, weekly and monthly cleaning, increased self-esteem, and letting go of perfectionism. As of 2016, she had over 300,000 subscribers on her email list, and 550,000 followers on Facebook. In 2020, FlyLady announced an additional presence on Parler. In 2022 FlyLady also began diversify her platform by publishing on Truth Social, and Bitchute. A store on her website sells organizational tools and housewares, sent from the FlyLady Distribution Center in Brevard, NC. In 2007, sales from the store reached US$4 million. In November 2015 Alex Elsea, Marla's nephew, launched FlyLady Premium, a paid virtual mentoring service which adds extra support to followers of the FlyLady methodology in small private online groups. FlyLady Premium released an app, FlyLadyPlus in July 2016. Later in 2016, FlyLady herself released a subscription-based iOS reminder app, FlyLady Messenger. History Marla Cilley, founder of FlyLady, is from North Carolina. In 1999, Cilley joined a web forum called SHE's Online, based on the housekeeping system created by Pam Young and Peggy Jones, ("The Slob Sisters") detailed in their book Sidetracked Home Executives: From Pigpen to Paradise (1977) The book covers many of the key topics that were adapted to become the FlyLady system; daily task lists, routines, "slipshod cleaning", and a systematic view to housekeeping. Marla Cilley refers to Pam and Peggy as her mentors and inspiration. She licensed the "Sidetracked Home Executives" system, and the Flylady system is based upon it. Marla first created an email group (first on e-Groups, then Yahoo! Groups), then published her website, Flylady.net, in February 2001. " The name FlyLady was Marla Cilley's screen name, as she was a fly-fishing fan and instructor. One of the members of the FlyLady e-mail list later created a "backronym" for FLY: Finally Loving Yourself. Methodology FlyLady's methodology is outlined in Cilley's book Sink Reflections (Bantam Books, ) and on the web site. The system encourages "baby steps" to develop routines and habits to organize and maintain your home. The primary focus is on "Finally Loving Yourself" by making