Run Devil Run in March 2010, which also reached number one on the Gaon Album Chart. Its titular single reached the top spot on the Gaon Digital Chart. Oh! and Run Devil Run were the second and fourth best-selling albums of 2010, respectively. In mid-2010, Girls' Generation signed with Nayutawave Records (present-day EMI Records Japan), a division of Universal Music Japan, to venture out to the Japanese music scene. Their debut release was a DVD titled New Beginning of Girls' Generation, released in August 2011, which features seven of the group's music videos and a special bonus footage. The DVD debuted at number four on the Japanese Oricon DVD Chart on August 23, 2010, making Girls' Generation the first Korean girl group to earn a top-five DVD on the Oricon chart. It was certified gold by the Recording Industry Association of Japan (RIAJ). On August 25, 2010, the group performed to 22,000 fans at their first showcase in the country. In September 2010, Girls' Generation released the Japanese version of "Genie" as their debut single in Japan. It peaked at number four on the Japanese Oricon Singles Chart and was certified platinum by the RIAJ. The following month, the group released their second Japanese single, "Gee", which reached number two on the Oricon Singles Chart. "Gee" became the first single by a non-Japanese girl group to enter the top three of the Oricon chart since 1980. It sold 207,000 copies and achieved a million certification for sales of one million units by the RIAJ. Amidst their Japanese activities, they also participated in the SMTown Live '10 World Tour alongside their labelmates, which started on August 21 at Seoul Jamsil Olympic Stadium. Girls' Generation's third Korean EP Hoot () was released in October 2010. It charted atop the Gaon Album Chart and at number two on the Oricon Album Chart, and became the third best-selling album of 2010 in South Korea. The title track debuted atop the Gaon Digital Chart. At the 2010 and 2011 Seoul Music Awards, the group won two consecutive Artist of the Year awards, becoming the fourth South Korean act and the first girl group to do so. 2011–2012: Japanese success, The Boys, and international expansion Girls' Generation continued their success in Japan with the single "Mr. Taxi / Run Devil Run", released in April 2011. The single peaked at number two on the Oricon Singles Chart