example, it was the site of a campaign speech by Senator John F. Kennedy. In 1977, the Turnverein sold it to Tony Elrod. He turned the second floor into a basketball court and the building became known as the Madison Avenue Athletic Club. However, the deterioration of the building led to its being placed on the Indiana Landmarks' Ten Most Endangered list. The owners of Point Comfort Underwriters purchased the building in July 2016 for $950,000 and undertook a complete renovation of the building; the project was led by Ratio Architects. The building reopened on November 9, 2018, and now serves as the headquarters for Point Comfort. The building was added to the National Register of Historic Places in 2019. Redevelopment In 2008–2009, the 1400 and 1500 blocks of S. New Jersey Street saw a major redevelopment of the housing along the street. New landscaping was also provided to the Woodruff-built esplanade that runs down the center of the street. A similar project was undertaken in 2010 for the 1500 block of S. Alabama Street one block to the west, which contains the only other Woodruff-built esplanade in the neighborhood. In 2010 the New Jersey Street project was awarded third-place in the 'Physical Revitalization Beautification – Single Neighborhood' division of the 'Neighborhood of the Year Awards' awarded by Neighborhoods USA (NUSA). The neighborhood has seen a significant amount of renovation and house-flipping since 2010. Several of the house renovations have been aired on the Good Bones television show. In 2018, the median price of the 149 homes sold was $189,900, ranging from $41,000 for a "fixer-upper" to $409,000 for a completely renovated one. Median household income in 2016 was $24,748, lower than the $43,369 for all of Marion County, but up from 2015, when it was only $19,567. In 2018 the neighborhood association developed a plan to encourage commercial development of S. East Street, which bisects the neighborhood. The plan seeks to maintain the mixed-income character of the neighborhood, focusing on attracting businesses wanted by local residents but avoiding the chain and expensive restaurants, liquor stores, and nightclubs that have proliferated in Fountain Square and Broad Ripple Village. Karen E. Laine and Mina Starsiak Hawk of the Good Bones television series opened a home furnishings store named Two Chicks District Co. at 1531 S. East Street on June 20, 2020. The building was originally the Lincoln Theatre, a silent movie