that the character was "representative of a type. He was the backroom boffin, diffident in speech and uncomfortable (my, those eyes used to roll about) in taking the foreground". Alastair Campbell, press secretary to former Prime Minister of the United Kingdom, Tony Blair, nicknamed Labour politician David Miliband "Brains" after the Thunderbirds character. In 2004, news magazine The Economist used Brains' image as part of a billboard advertising campaign. In May 2008, a new TV advertisement for Britvic's Drench spring water was launched; it featured a puppet Brains dancing to the Snap! song "Rhythm Is a Dancer", with the slogan "Brains work best when hydrated". The official video proved to be popular on YouTube, where it inspired various remixes. Giles Wilson, writing for BBC News Magazine, praised the film's production values and suggested that it was "destined to be the memorable advert of this year", comparing it favourably to Cadbury's "Gorilla" promotions of 2007. BBC Radio 1 DJ Jo Whiley considered the advert "amazing"; Gerry Anderson deemed it "brilliant" and remarked that the writer should have been awarded for his joke "Good for Brains". The advert re-appeared in re-cut form, featuring the new slogan "Dehydrated brains don't perform well", in January 2009. References Bibliography External links Thunderbirds characters Adoptee characters in television American male characters in television Fictional aerospace engineers Fictional American scientists and engineers Fictional aviators Fictional characters from Michigan Fictional Indian people Fictional inventors Fictional orphans Fictional roboticists Fictional stutterers Film characters introduced in 1966 Male characters in animated series Male characters in film Television characters introduced in 1965 Thunderbirds (TV series) characters Fictional people from the 21st-century