the company that valued Guthy-Renker at $3 billion, and a Japanese trading company, Nissho Iwai Group, bought a 17 percent portion of Guthy-Renker's Asia subsidiary for $9 million. Guthy-Renker created a television station for infomercials called GRTV in 1996, which was sold to TVN Entertainment Corporation in 1999. From 1995-1997, the firm created seven new subsidiaries. These included Guthy-Renker Radio, Internet, Select Network, International and Fitness, as well as subsidiaries like an online dating service and a psychic business that did not perform well. Guthy-Renker partnered with National Media Corp. to help market some of its fitness products, which led to a legal dispute that was settled with undisclosed terms in 1997. Guthy-Renker claimed National Media Corp. excessively aired infomercials for an exercise machine, the Fitness Flyer, and started selling an unauthorized imitation of the original. National claimed Guthy-Renker had not provided enough Fitness Flyers to meet demand. In May 1999, Guthy-Renker formed a strategic partnership with search advertising company LookSmart, who acquired some assets of Guthy-Renker's e-commerce division for $3 million. Guthy-Renker grew to $400 million in revenue by 2001 and $1.5 billion by 2009. In 2011, Guthy-Renker acquired a portion of Paramount Equity Mortgage, a solar energy, insurance and mortgage loans company. In 2015, the firm moved from its longtime headquarters in Palm Desert to El Segundo, California. Products Motivational Products Guthy-Renker's first products were self-help and motivational courses. The founders bought the rights to a self-help book they were both fans of, Think and Grow Rich, for $100,000 and aired their first infomercial selling the book in 1988. The infomercials were hosted by former football quarterback Fran Tarkenton and grossed $10 million in sales. Another early product marketed by Guthy-Renker was Tony Robbins's "Personal Power" series of motivational lectures. Beauty and fitness products The company started to sell cosmetics and skin-care products in 1991, starting with the "Principal Secret" cosmetics line endorsed by actress Victoria Principal, after market research showed that 70 percent of Guthy-Renker's audience were women. In the 1990s, the company started marketing housewares, the "Perfect Smile" teeth whitening product and fitness products like the "Fitness Flyer", "Perfect Abs" and "Perfect Buns and Thighs". By 1996, 40 percent of the company's revenues were from fitness products. Guthy-Renker uses infomercials, television ads, direct mail, telemarketing and the internet to sell products directly to the consumer. The firm's infomercials have production costs exceeding $1 million and usually