ABC’s Nightline featuring Harris's adopted cat, "Hovercat"; the video went viral and garnered over 1 million views, with Brendan Gahan, Mekanism's Director of Social Media, noting, "The internet loves cats and it was done for a good cause so it's great to see people rally around it." In early 2013 Mekanism created the ad campaign “Youphoria” for the fashion retailer Nordstrom. Mekanism also became the Agency of Record for Method Home, Muscle Milk, Pepsi, Brisk Ice Tea, Amp Energy Drink, Art.com, and Virgin Mobile. As of 2022, Mekanism clients included Peloton, OkCupid, Jose Cuervo, Fanatics, Inc. and the NBA App. Plus Company of Canada, owner of about 20 agencies, bought Mekanism in June 2022. On October 31, 2022, Eleven, whose brands included CommonSpirit Health, Pella and Kraken, became part of Mekanism, which planned to move into that company's San Francisco office. Mekanism's New York City office also houses Plus Company's New York City operation, and the San Francisco office will become Plus Company's office for that area. Notable campaigns The Influence Project In May 2010, the business magazine Fast Company published a profile of Mekanism, during which Harris claimed that the firm could "guarantee [they] can create an online campaign and make it go viral." The author challenged them to "prove it" with a wager whereby if Mekanism created a viral campaign for Fast Company, the author would document it for the magazine from conception to launch. Mekanism pitched a number of ideas and Fast Company ultimately selected one—initially called the "Cover Project"—that came to be known as "The Influence Project." The campaign aimed to name 2010's Most Influential Person by getting people to sign up, have their social networks click on their profile links and sign up themselves. Participants would have their pictures appear in a photospread in the November 2010 issue and the greater their influence, the larger their picture would be. Social media critics were skeptical of the means and metrics with which Mekanism designed the project; calling it a gimmick and an "ornate marketing rickroll." Despite the criticism, the project had 6,000 people sign up within the first 24 hours of the campaign's launch,and 30,000 people by the end. Fast Company had 1.2 million visitors to the site and said that they "couldn't be more impressed with the response." Super Bowl XLVII Mekanism was retained by Pepsi to create buzz surrounding Beyoncé’s Super Bowl XLVII Halftime