functions of the console. This was the first video game console project that AKQA had worked on, and marked the first time an agency was involved in development of a major gaming console. A team at AKQA developed the interface design and worked with focus groups in different countries to test prototypes. The project launched AKQA's interface design practice. As an interactive project for Coca-Cola, the agency developed an animated website creating an online version of Coke’s "Happiness Factory" from its TV advertisement campaign. The site was called "Now Hiring" and led visitors through a virtual application to become a pretend employee at the Happiness Factory and learn about the characters from the advertisements. The site was animated and represented the imagined world inside of a Coke vending machine. As the site was intended to be accessible to visitors from different countries, AKQA created a new language for the Happiness Factory that was then translated using subtitles for the respective language for each of the 40 different markets where it was available. In 2011, it developed an updated version of the iPhone fitness app for Nike, the Nike Training Club app. The agency undertook research into the app's target audience and then developed a new app design and interface. The app was marketed towards women, as a "personal trainer in your pocket", providing guided workouts and functionality to sync the user's own music from their iTunes library. Within the month of its launch, the app was the top free health and fitness app in the iTunes store by number of downloads. According to Nike, by December 2011, the number of downloads exceeded 2.8 million. Also for Nike, the agency worked to create an interactive LED basketball court for the company's Nike Rise campaign, promoting the brand in China. The court was named "House of Mamba" based on the nickname for Kobe Bryant, and was built from LED screens with a protective glass layer and a coating to make the court grip and feel like a standard basketball court. Motion sensors were used to make the court interactive, so that different patterns and colors would indicate a player's movements. The Nike Rise campaign held a competition for young Chinese basketball players to train with Bryant, which culminated in 30 chosen players training with him on the interactive court. As of 2016, the project had received the most awards of any of