a second edition for the next year was confirmed on 28 July 2006, with the possibility of making it a "permanent musical event" of the city's cultural offer. BBK sponsorship and consolidation In early 2007, local savings bank Bilbao Bizkaia Kutxa decided to become an official sponsor for the festival, as part of the actions for its 100th anniversary celebration campaign. As a result, the festival's name was changed to Bilbao BBK Live. Unlike other sponsorship renamings, where the sponsor's name is usually dropped in an informal context, this festival is commonly referred to as "the BBK Live" or simply "the BBK". The second edition enjoyed a "significant budget rise", and the area designated for the stages and camping was also increased from 70,000 to 110,000 m2. The 2007 edition was also the first (and currently only) to be celebrated in June, a decision took based on the "European summer festival calendar". An extra date was also added, spanning two weekends, 21-22 and 28–29 June. American bands Red Hot Chili Peppers, Metallica, Incubus, New York Dolls, My Chemical Romance, and British heavy metal band Iron Maiden were among the international headliners for this edition, meanwhile local rock band Fito & Fitipaldis stood out among Spanish acts, and received the largest audience of the event. Over 95,000 people attended the event, and produced an economical impact estimated in 13 million euros. For the 2008 edition, the festival moved back to its original dates in the first weekend of July and a three-day programme. This edition was headlined by American acts R.E.M., Lenny Kravitz, ZZ Top, and British bands The Police, The Prodigy, and Madness. This year saw the introduction of a new festival in the city; Kobetasonik was focused in heavy metal music, was headlined by Kiss and Judas Priest, and was held two weeks before BBK Live in the same venue at mount Cobetas. Bilbao BBK Live 08 was attended by a little less than 80,000 people, well below the expected 95,000. Rain and difficult access to the site, available only through shuttle buses provided by a private party instead of the city's public buses as in past editions, were seen as factors for the decrease in attendance. However, the edition was still considered a success, and despite a project of moving the festival to a new location at an abandoned amusement park in mount Artxanda, the organization decided to