TsUM — Central Universal Department Store () is a high end department store in Moscow. The store is in a six-story historical Gothic Revival style building on Petrovka Street at Theatre Square (Teatralnaya Square) in the Tverskoy District of central Moscow. The TsUM interiors have been refurbished many times, most recently in 2007. TsUM is a part of the Mercury Group. TsUM today TsUM is the largest fashion department store in Eastern Europe. It carries more than 1000 brands of apparel, a perfumery and jewelry, as well as “TsUM Globus Gourmet”, a fusion restaurant, a cigar room, a café, and champagne bar “Veuve Clicquot”. TsUM seasonal collections have been supported by advertising campaigns featuring fashion stars Cindy Crawford, Milla Jovovich, Naomi Campbell, Daria Werbowy, Malgosia Bela, and Mathias Lauridsen. Notable couturiers Roland Mouret, Ralph Rucci, Carolina Herrera, Dennis Basso, Michael Kors and Victoria Beckham have participated in TsUM events, introducing their newest collections to TsUM clients in person. TsUM offers clients additional services, including VIP shopping and professional stylists’ advice, cosmetic procedures and lectures on modern art. History Muir & Mirrielees Co. In 1857 merchants Andrew Muir (1817–1899) and Archibald Mirrielees (1797–1877), who had arrived in St. Petersburg separately, founded the “Muir and Mirrielees” Trading Company. Archibald Mirrielees was resident in St. Petersburg from 1822. In 1843 he established his own company, one of the most significant Anglo-Russian merchant houses. In the 1880s the company transferred from St. Petersburg to Moscow and acquired a building for their haberdashery shop in Theatre Square. Their new building was erected there in 1908 in the Gothic Revival style with some modern elements. The project was designed by the famous Russian architect Roman Klein. “Muir and Mirrielees” was the first and the largest department store in the last days of the Russian Empire. Offering clothes, shoes, jewelry, perfumery, and toys, the store attracted the highest public interest: “In the eyes of the Muscovites 'Muir and Mirrielees' is a kind of exhibition of everything that was on sale in the capital, be it for the rich and the high society, or for the middle-class customers" wrote one of the contemporaries. The store delivered throughout the Russian empire. The company established a furniture factory and other stores (Торговый дом Хомякова , Маросейка ). The company was nationalised during the Russian Revolution and the assets confiscated in 1918 by the Bolsheviks, who renamed "Muir & Mirrielees", first