Mekanism is a San Francisco-based creative agency that specializes in the development and production of marketing campaigns, commercials and branded entertainment for multinational companies. Mekanism focuses its work on "Storytelling for Emerging Media", a line the company has trademarked. The agency added a New York City office in 2008. History Founding Mekanism was founded in 2000 by Tommy Means as a division of a San Francisco-based company named Complete Pandemonium. Means saw the internet as a great potential storytelling medium that was not being utilized and believed there was opportunity for a company that focused its efforts there. Accordingly, in 2003 Means spun off the company as an independent fully integrated creative production studio to develop branded content outside traditional television commercial channels. Growth Mekanism added three key partners: Pete Caban as head of Digital as well as Strategic Development in 2003, Ian Kovalik as a director and Creative Director in 2003, and Jason Harris as an executive producer then President in 2005. During this period, the agency began to develop its reputation for reaching young audiences and telling branded stories in off-beat ways that tended to go viral. As much as 90% of Mekanism's work in those years came from other ad agencies (instead of directly from clients) looking to execute creative ideas on emerging media platforms. They began receiving recognition for that work beginning in 2004 and 2005 with consecutive Cannes Golden Lion awards for campaigns on behalf of Napster and Sega, respectively. As a result, Mekanism's business increased twenty-fold; from $472,000 in 2003 to approximately $9.6 million in 2007. In 2008, they opened an office in New York City to accommodate the growth. With Mekanism's revenue increasing by orders of magnitude, so too were the number and size of their clients. The agency has completed campaigns for such companies as Microsoft, Nike, Axe, Frito-Lay, PepsiCo, Nordstrom, Google, Muscle Milk, and GE. Full-Service Agency Soon after this period, Mekanism increased its focus on creating viral content and started working almost exclusively with clients directly. Harris took over the CEO title from Caban to become President/CEO. In 2011, the agency created its first Super Bowl spot for Brisk Iced Tea starring Eminem. It ended up as the No. 1 most-viewed video on YouTube after Super Bowl XLV aired. In 2012, Mekanism launched a campaign for the American Society for the Prevention of Cruelty to Animals with Dan Harris from