of $29 million. The deal was approved by the FCC on May 11, 2005, and the transaction was consummated on July 12, 2005. In December 2008, the station dropped its "Oldies 99.1" branding and satellite-fed "True Oldies Channel" programming in favor of a sports talk format branded as "The Deuce" with the slogan "Tuscaloosa's Home for Jox!". The "True Oldies Channel" programming is now heard in the Tuscaloosa area on WJRD (1150 AM and 102.1 FM). Citadel merged with Cumulus Media on September 16, 2011. Cumulus sold WDGM and its sister stations to Townsquare Media effective July 31, 2012. On August 30, 2013, the station dropped all WJOX programs and launched as an independent sports station as Tide 99.1 promoting themselves as "The Home Of Alabama Sports". In May 2016, Townsquare have announced a plan to sell off WDGM to Educational Media Foundation for $100,000. On June 30, 2016, upon the consummation of the purchase by EMF, the station flipped to K-Love, taking the new calls of WLXQ on July 1, 2016. Former logos References External links Station Info from Citadel Broadcasting site Radio stations established in 2002 Hale County, Alabama 2002 establishments in Alabama Educational Media Foundation radio stations K-Love radio stations LXQ