In 1969, Court Line Aviation hired Peter Murdoch to revamp its corporate identity. The resulting design included decorating each fleet member in one of five different colourways within a hockeystick scheme. The airline name was logotyped as "court" in custom designed lowercase italics, and could easily be changed to 'liat' when individual aircraft transferred to Court Line's Caribbean subsidiary LIAT Leeward Islands Air Transport. Another all-over colour livery was adopted by airline group British Air Services in late 1970. Group members Northeast Airlines and Cambrian Airlines had their aircraft painted white/grey/yellow and white/grey/orange. Related pink and green liveries were designed for group members Scottish and Channel Islands Airways, but never saw service use. Eurowhite From the 1970s, the overall colour idea began to spread worldwide, largely in the form of "Eurowhite" liveries in which white was the dominant colour. A side benefit of the overall white look was that it helped airline asset management. It did so by facilitating the hiring-out (chartering in 1960s parlance or leasing from the 1970s) of individual fleet members during seasonal traffic troughs or economic downturns. Overall white aircraft could readily accept major elements of lessee liveries, and could equally rapidly revert to lessor liveries on return. Notable early Eurowhite liveries included Alitalia's 1970s livery and UTA Union de Transports Aériens's early 1970s livery. TWA Trans World Airlines' 1975 livery was among the first Eurowhite schemes outside Europe. Except for a very brief Air France Pepsi logojet example, all Concorde liveries were predominantly Eurowhite-based, as this reduced heat absorption. Jelly bean The Braniff 1967 livery (see All-Over Color above) was also often dubbed "Jellybean." Jellybean liveries involve multiple alternative colourways in which entire aircraft or parts of them are decorated. A Jellybean variant involved decorating tail fins in different designs, as exemplified by Air India Express, displaying different Indian culture and heritage on its tail, Alaska Airline's 1972 brand refresh livery, Frontier Airlines with the images of different animals and birds on its tail, JetBlue Airways, Mexicana, Pakistan International Airlines' "ethnic tails," and PLUNA. British Airways’ 1997 ethnic liveries were celebrated Jellybean examples. Billboard The 1970s saw the emergence of Billboard liveries. This places the airline title centrestage in the livery, often at the expense of the cheatline. Early adopters of Billboard liveries included UTA Union de Transports Aériens (UTA), Seaboard World Airlines, Hughes Airwest, and LOT Polish Airlines. Western's and Pan Am's final liveries