Show for 2014. The company asked fans to submit photos in different poses to compile into the video, creating the first fan-made halftime intro. The campaign collected over 120,000 user submissions generating over 5.5 billion impressions. Reception Their work has been featured in Ad Age, Creativity, and AdWeek. Its work is featured regularly in major periodicals like Fast Company, The Wall Street Journal and The New York Times. In its profile of Mekanism, Fast Company referred prominently to the agency's "reputation as marketing's twisted troubadours" and its ability to "understand who they're trying to reach and how to reach them. Most recently, The New York Times called Mekanism "the Pixar of agencies." Mekanism, along with the company's campaigns have been used by Harvard Business School as case studies in marketing and virality, most nobility included in the HBS Case Collection in 2012 in the case study "Mekanism: Engineering Viral Marketing" by Harvard professor Thales S. Teixeira. Awards and recognition Beyond awards for individual campaigns, Mekanism has won several awards for its achievements as a company: References Advertising agencies of the United States Companies established in 2000 Companies based in San Francisco Companies based in New York City