Joint marketing differs from a joint venture in that it deals with commercialization and marketing dollars, rather than equity. The prominence of each logo generally is relative to its use as a primary or secondary contributor. Joint marketing differs from third-party relationships because both brands are present on the product itself. Normally, third-party relationships have both brands on literature and sales materials, but only the manufacturer is present on the product. Forms Marketing co-operations can take on many different forms, for instance: Joint product development or Co-branding Joint communication or “Co-advertising“ Joint sales measures or Co-promotion Co-marketing Cross media Product bundling Sponsoring Branded entertainment Product placement Music-brand partnerships Sales partnerships Licensing Examples Examples of marketing co-operations include: Apple Inc. and Nike Inc. have formed a long term partnership to jointly develop and sell “Nike+iPod” products. The "Nike + iPod Sport Kit" links Nike+ products with Apples MP3-Player iPod nano, so that performance data such as distance, pace, or burned calories can be displayed on the MP3-Player’s interface. The South Korean manufacturer of electronics products LG Electronics has teamed up with the luxury brand Prada in order to better tap the potential of the growing mobile phone high-end market by creating a Prada branded phone, the “Prada phone by LG”. Opel and Mango have established a pan-European marketing co-operation around the Tigra TwinTop campaign "Every street is a catwalk" with a focus on communication. This co-operation includes joint marketing communication, events/PR, and promotional activities. YouTube and NBA have joined forces up to develop a special NBA Channel on the video platform, which basically is an individualised micro site providing primarily NBA material and offering user recordings of NBA games/players. NAPA Auto Parts sponsors the Napa Parts 200. Through this sponsorship, Napa Auto Parts validates to NASCAR fans that Napa Auto Parts is the place to go for quality auto parts. NASCAR gets promoted by Napa Auto Parts. Napa's competitor, Kragen also sponsors NASCAR in the form of the Winternationals Banner and link exchanges Examples of entertainment based marketing co-operations include: Omega partnered with the James Bond franchise to help promote their watches; Daniel Craig appeared in advertisements. The SMC Group worked with Alexandra Burke and Unilever on the company's Sure Deodorant Campaign. This was done during her album cycle, helping to promote album sales as well as Unilever's product. References Further reading Cristal, James (2018). "The Complete Guide to Partnership Marketing: