congenial base" from which he could promote Wicca by writing such books as Witchcraft Today (1954) and The Meaning of Witchcraft (1959). Gardner continued to run the museum until his death in 1964, when it was briefly run by his High Priestess Monique Wilson before it was shut down and the collection sold off. Ripley's Entertainment Inc. bought the collection and in 1972 opened the "Museum of Witchcraft and Magic" at Gatlinburg, TN and San Francisco, CA. In 1975, due to pressure from the local church and religious groups, Ripley's changed the name of the museums to the "World of the Unexplained". More attractions and items were added to the present witchcraft collection. In 1985, Ripley's closed both museums due to poor ticket sales. The collection was disbursed to other Ripley's museums. A lot of the witchcraft collection was sent to Ripley's Believe It or Not museum at Blackpool, England. In his will, Gardner left the museum to his assistant there, with the proviso that if he did not want it then it would go to his initiate Monique Wilson, which is what happened. On his return to England in 1954, Williamson opened the museum, now known as the Museum of Witchcraft, to Windsor. Here it stayed open for the tourist season, and was quite successful, but local opinion was still against it, and so Williamson decided to move it again. In 1954 Williamson moved the museum to Bourton-on-the-Water in Gloucestershire. The museum suffered various persecutions, including signs being painted on walls and dead cats hung from trees, and eventually it was largely damaged in an arson attack. Boscastle: 1960-present In 1960 Williamson moved the museum to Boscastle in Cornwall. Williamson displayed some artefacts associated with ceremonial magic, but was largely interested in folk magic and the practices of what he called the "wayside witch". Williamson retired in 1996, selling the museum to Graham King and Liz Crow. A practising Pagan with interests in witchcraft, King owned a business manufacturing specialist cameras in Hampshire when he discovered that the museum was for sale in a newspaper article. King and Williamson finalised the purchase at midnight on Halloween 1996. King and Crow reorganised the museum and removed some of the more sensationalist exhibits, such as a partially clothed female mannequin which had been laid on an altar to represent the Black Mass. King appeared on BBC television series such as A