Antonio Z. Atienza Jr. (born August 30, 1959) is a Filipino jeweler. As a manufacturer, exporter, and retailer of fine jewelry products, he is the owner of Goldenas Jewelry, Inc. He is a member of the Guild of Philippine Jewelers, Inc. The Guild's mission as a national organization is to promote the transformation and growth of the Philippine jewelry industry. Atienza, Jr.'s Goldenas metamorphosed from Boy Atienza Jewel Art, a jewelry contracting shop, which started in 1982. Atienza, Jr.'s Goldenhills Jewelry showcases his Goldenas, Inc. since 1982. Goldenhills Jewelry opened its first store on June 30, 2004, at the 2nd Floor of The Jewellery, Greenhills Shopping Center, and at present, has a total of 6 branches. Awards In November 2005, Goldenas garnered two awards during the Fifth Philippine Fine Jewelry Design Competition at the Metro Comedy Bar in Quezon City. The design competition is an annual event organized by the Meycauayan Jewelry Industry Association, Inc. (MJIAI) in partnership with the Product Development and Design Center of the Philippines (Design Center). "Eternal Love" was the top placer for the Wedding Category. Marie Liza DJ Cayana, the designer, works for Goldenas Jewelry, sponsor of the prototype. Christina Maris J. Juan of the University of Santo Tomas submitted the winning design for the Chic category with her "Down to Earth" entry. The necklace, according to Christina, is something you can take from work to play. Goldenas Jewelry also created the prototype. Goldenas, as a Philexport member, joined the Buy Pinoy goes to San Francisco from November 15 to 20, 2005 at the Philippine Center, 447 Sutter St. In 2012, Antonio Z. Atienza Jr. (1979 Accounting) was named one of the Outstanding Alumni - Diamond Awardees of the University of Santo Tomas College of Commerce and Business Administration. Kidnap for ransom On March 24, 1997, Atienza Jr. was abducted by five armed men at Dona Mercedes subdivision, Libis, Iba, Meycauayan, Bulacan. After a series of negotiations between the armed men and his wife Consolacion A. Atienza, his mother Virginia Atienza and brother Alfredo Atienza, he was released in Pasig, Metro Manila on March 27, 1997, upon payment of P 2.2 million ransom and P 1.5 million after several days. Atienza Jr. sought the assistance of police operatives (who created a special task force under Joseph Cabato, Military Intelligence Group, under PTFIC). CIG Chief superintendent Efren Fernandez arrested 2 suspects (at a Meycauayan gas station):