T-portal in January 2017, amidst anti-abortion discussions in Croatia, Rozga supported women's rights to abort, declaring it a personal choice. During the same interview, she also voiced her support for gender equality and the LGBTQ community. In 2013, Rozga took part in Goran Bregović's concert in Sarajevo titled Saso Mange at which funds were raised for musical education of members of the Roma minority. In April 2017, she participated in a roundtable event in Zagreb titled Gelem, Gelem - World4Them during which the results of the project aimed at integrating the Roma minority in the educational system and protecting their human rights. On 21 March 2016, as part of a concert dedicated to World Down Syndrome Day, she participated at the concert held in Zagreb. During her career, Rozga collaborated with several Croatian and international fashion and cosmetic brands. From 2015, she became an ambassador for the French cosmetic brand Garnier in 9 countries in Eastern Europe. That same year, together with Bosnian football player Emir Spahić, she collaborated with credit deal of Sberbanke BH. She has also served as an advertiser for the Italian fashion brand Liu Jo the Croatian fashion brand ELFS and the car brand SEAT Hrvatska. In 2020, Rozga also collaborated with Max Factor in Croatia, Slovenia and Bosnia and Herzegovina. Artistry and legacy Rozga's music is generally classified as pop. Her earlier music records were heavily influenced by and contained Mediterranean and traditional music elements. Her music projects from the 2010s onwards incorporate more traditional regional musical styles, such as folk and turbo-folk elements which can be further classified in a genre dubbed "Croatian neofolk". While her first two studio albums, Oprosti Mala and Bižuterija were more consistent genre-wise, Rozga's third studio album, Moderna žena, experimented with several musical genres, including mainstream music, electronic dance music (EDM), Dalmatian traditional music, pop balladry and rap. Rozga cited Magazin singer Ljiljana Nikolovska as her biggest musical inspiration and the main reason she decided to venture in the music industry. Rozga was credited for bringing back the popularity to the group Magazin to a level similar to the period when Nikolovska was the lead singer of the band. After Rozga's joining of the group, the number of sold-out arena concerts also increased. Since the launch of her solo career, Rozga is accompanied by an all-male band during live performances. The lyrics of Rozga's song, which are frequently written