(now SMART Araneta Coliseum) in Quezon City and his performance tours in the United States broke records in terms of audience attendance. His fame also made him into a sought-after product endorser including advertisements for San Miguel Beer in the 1970s. In 1979, Puno represented the Philippines at the Tokyo Music Festival, with Lupa (Ground), a song that imparted messages on how an individual could strive to change for the better, on how to gain humility and other human values, on how not to judge others, and on how to struggle against one's own weaknesses. From 2001, the Greatest Hits series in Manila, produced by Viva Concerts helped maintain Puno's popularity. These Greatest Hits concerts brought him together with other Greatest Hitmakers in the Philippine music scene during the 1980s, namely Philippine pop icons: Hajji Alejandro, Rey Valera, Nonoy Zuñiga and Marco Sison. He also covered the song Ang Huling El Bimbo in 1994 which was originally a major hit for The Eraserheads. He also covered the song Mabuti Pa Sila in 2010 and originally composed and recorded by Gary Granada. During Puno's recent performances, he is often joined on stage by his oldest daughter, Tosca Camille. Rico's son, Rox is also a singer and a band member. Rico was honored and awarded recently in ASAP Pinoy on ASAP show on ABS-CBN contributing his best in singing performing as a total entertainer who celebrated his 40th anniversary in music and entertainment movie and TV career in 2017. Hit songs Puno's hit songs included "Kapalaran" (Fate), "Buhat" (Ever Since), "Macho Gwapito" (Gorgeous Young Man), "Lupa" (Soil or Ground), "Damdamin" (Feelings), "May Bukas Pa" (There's Still Tomorrow), "Ang Tao'y Marupok" (People Are Fragile), "Magkasuyo Buong Gabi" (Together Through the Night) – a duet with Elsa Chan – and his Filipino rendition of "You Don't Have To Be A Star (To Be in My Show)". One of Puno's recent albums, is Aliw by Sony BMG Records. His carrier single was "Kay Hirap Mong Limutin" (It Is Hard To Forget You) by Lito Camo. Popularity The duration of Puno's career spanned more than four decades. He was a favorite of the Philippine Amusement and Games Corporation (PAGCOR) and other casinos around Metro Manila and the provinces. His performances included tours in the United States, Canada, Dubai, Hong Kong, Japan, Australia and European countries. Acting Aside from singing, Rico also ventured into acting as a