40% of the women surveyed planned to give chocolate to their male co-workers, compared to 80% in a 2007 survey conducted by a different company. In 2018, Godiva Chocolatier also criticized the practice of giving with a full-page advertisement, calling for workplaces to ban it entirely, though some critics have accused them of stealth marketing. Honmei choco in Japan is chocolate given by women on Valentine's Day to men whom the giver has romantic feelings for. This is often given to husbands, boyfriends, and desired partners. Honmei chocolate is usually higher-quality and more expensive than giri choco ("obligation chocolate"), which is given to male coworkers and other men the woman has no romantic attachment to. Homemade honmei choco is also popular. This is generally reciprocated on White Day, celebrated on March 14, when men buy candy and gifts for women. See also Giri (Japanese) References Chocolate Japanese cuisine Giving Japanese values