AKQA's work to date, including three Cannes Gold Lions awards in 2015. In 2015, the agency developed an interactive experience for Usher's Chains music video titled "Don't Look Away". AKQA worked with music streaming platform Tidal to make the video with facial recognition software that used the viewer's webcam to track whether they are looking at the screen. The video's theme is racial injustice, and showed images of unarmed victims of racially motivated killings or police brutality overlaid with captions about the events; if the viewer looked away the music would stop and the words "Don't look away" would appear on screen. For BBC Earth, AKQA created The Story of Life app in celebration of naturalist David Attenborough's 90th birthday in 2016. The app included approximately 1,000 video clips from his nature documentaries and represented the largest digitally-released collection of his documentary work. The app included a tool for users to make their own documentaries using the clips. In 2019, the agency won the Cannes Lions Media Grand Prix for their Air Max Graffiti Stores campaign for Nike in São Paulo. The company worked with graffiti artists in the city to add Air Max shoes to graffiti characters to showcase the street art as part of the city's culture and promote the shoes. Visitors to the murals could then buy the shoes, using geolocation technology. The campaign was prompted by an effort by the city's governor to remove graffiti from the streets; the governor was later convicted for damage to the city's culture. Also that year, the firm used AI to develop a new sport called Speedgate as a project for Portland Design Week. The company entered data for around 400 sports into a neural network, then worked through a process of reviewing and refining results to create a feasible new sport option. In 2021, AKQA won a Cannes Lions Grand Prix and a Fast Company "World Changing Idea" award for its design of "Looop" for H&M, an installation of a fabric recycling machine at a H&M store in Stockholm that customers could use create new items from old garments. References External links Official website Advertising agencies of the United Kingdom Advertising agencies of the United States Marketing companies established in 2001 Companies based in San Francisco Digital marketing companies of the United Kingdom WPP plc Webby Award winners