was renamed RTBF 1. In 1983, RTL Television was launched and obtained the authorization of a radio relay between Luxembourg and Brussels; in compensation, RTBF receives access to non-commercial advertising in 1984. Financial contributions and the quote on the screen of commercial sponsors will be permitted in exceptional cases in 1987 to allow the RTBF to organise the Eurovision Song Contest. The decree of the French Community authorizing the dissemination of commercial advertising by commercial channel RTL-TVI in 1988 put an end to the monopoly of broadcasting of the RTBF, but in 1989 another decree of the French Community authorizes the broadcast by RTBF advertisements trade to rebalance the situation. Management and marketing of advertising space is entrusted to TVB, a joint venture of public and private channels of the French Community (RTBF 1, Télé 21 and RTL-TVI). TVB, divided the advertising revenue between the two channels by 25% to 75% for RTBF and RTL. The system was later criticized from all sides and was discontinued in 1996. RTBF La Une In 1997, the Parlement de la Communauté française made RTBF an autonomous public company, with RTBF 1 being renamed RTBF La 1 along with RTBF 21 into RTBF La 2. RTBF La Une became the first Belgian television channel to broadcast 24 hours a day, unlike its Flemish counterpart, BRTN TV1 (now known as één) which closed down during the day. During the FIFA World Cup 1998, RTBF decided to air all matches on its two main channels, La 1 and La 2. So that the wider public had access to the full coverage, it later redistributed to transmitters that transmitted La Une and La Deux on cable networks and also by analogue terrestrial, throughout Wallonia. This scheme continued after the World Cup. Visual identity (logo) In September 1985, the yellow numeral 1 appeared, and as a result, a new CGI look was created. The start-up and closedown video represents an environment made of geometric figures, while the intro of Journal Télévisé shows a 3D view of the district where the Reyers Tower is located. The packaging was slightly modified in 1989, to mark the start of commercial advertising on RTBF. 5 years later, to the day, the entire look is redone, from its general identity to the promos. A blue ring was added to the back of the stylized yellow "1" and the new design is based on