to be 'All-Madden'? It's a whole range of things. For defensive linemen and linebackers, it's about Jack Youngblood playing with a busted leg, Lawrence Taylor wreaking havoc on the offense and Reggie White making the other guy wish he put a little more in the collection plate at church. It's about a guy who's got a dirty uniform, mud on his face and grass in the ear hole of his helmet. Other media Film Madden was featured in the movie Little Giants. He also played himself as the broadcaster of the fictional games in the film The Replacements alongside his broadcast partner at the time Pat Summerall. On December 25, 2021, the Fox network presented All Madden, a documentary highlighting Madden's rise to stardom as an NFL coach and broadcaster. Former and current NFL players appear in the film, which premiered prior to a Christmas Day contest on Fox between the Cleveland Browns and Green Bay Packers in Green Bay. Advertising and cameos Madden appeared in a variety of radio and television commercials including Ace Hardware, Outback Steakhouse (the corporate sponsor of the Madden Cruiser), Verizon Wireless, Rent-A-Center, Miller Lite, Toyota, Sirius Satellite Radio, and "Tough Actin" Tinactin. In particular, the Miller beer advertisements cemented Madden's image in the public eye as a bumbling but lovable personality. Madden appeared in a 1999 episode of The Simpsons, "Sunday, Cruddy Sunday". Madden also hosted an episode of NBC's Saturday Night Live in 1982 with musical guest Jennifer Holliday. As well, Madden was featured in the Irish band U2's music video for the song "Stuck in a Moment You Can't Get Out Of". He made a similar appearance in the video for Paul Simon's 1972 single "Me and Julio Down by the Schoolyard", in which he attempts to teach football fundamentals to a group of kids playing a pickup game. To minimize travel to studios, Madden built Goal Line Productions in Pleasanton, California. John Madden Football / Madden NFL video games From 1988 on, Madden lent his name, voice and creative input to the John Madden Football series of football video games, later called Madden NFL, published by EA Sports/Electronic Arts. Entries in the series have consistently been best-sellers, to the extent that they have even spawned TV shows featuring competition between players of the games. Despite Madden's retirement as a broadcaster in 2009, he still continued to lend his name and provide