Hemmou Talb (Tachelhit: Ḥemmu Eṭṭaleb) is an 18th-century composer of poems in the Tashelhit language of southwestern Morocco. In the Tashelhit Berber oral tradition, he is also known as Bab n Umareg, "the Master of Poetry", and a great number of poems still recited today are ascribed to him. About his life nothing is known with certainty. Names The poet is known by various names. He is most commonly known simply as Sidi Ḥemmu, this being the name used in the oral tradition as well as in printed publications (also spelled Sidi Hammo, Sidi Hammou). Sidi "my Lord" is an honorary title borrowed from Arabic. Ḥammu is a colloquial variant of Muḥammad current among speakers of Shilha. He is also known as Ḥammu Ggʷzgruz (or, in Arabic: Muḥammad al-Zagrūzī) "Ḥammu of Azegrouz", after the name of the subtribe to which he belonged (see below). In Shilha, his nickname is Bab n Umarg "Master of Poetry". The poet is also sometimes called Sidi Ḥammu al-Ṭālib "Sidi Ḥammu the Scholar". According to Johnston, "it is highly improbable that Sidi Hammo ever read a book, save some necessary portions of the Koran. Among the highlanders of the great range, a little learning goes a long way, and the man who can decipher the chapter of the day easily passes for a sage". However, Amarir explains that in order to earn the Arabic title ṭālib, literally "seeker (of knowledge)", one must not only have memorized the entire text of the Qur'an, being able to recite it at will, but one must also have some grounding in "the sciences" (i.e., Arabic grammar, exegesis of the Qur'an, Islamic law, etc.) and evince a good understanding of what has been learned. Hence, Sidi Ḥammu "the Scholar" may have had more learning than Johnston allowed. Life Sidi Ḥammu's dates are not known with any certainty. Amarir discusses the various proposals made earlier by Stumme and Johnston, and concludes that the poet most probably flourished in the second half of the 18th century. Johnston suggests that Sidi Ḥammu was "probably a native of Aoulouz on the southern slope of the Atlas Mountains". Amarir, who actually visited the poet's native area in 1980, found out that Sidi Ḥammu was born some distance to the northwest of Aoulouz, in the village of Tarhouggalt (Taɣggʷalt), and that this village belonged to the tribe of Azegrouz (Azgruz). About his death, Johnston records that