Wrestling from Florida, and Universal Wrestling Federation (which covered Oklahoma, Mississippi, Arkansas, Texas and Louisiana; by this time, the UWF had split from the NWA); this helped elevate Crockett to a third tenure as NWA President. The Florida and Mid-South territories (along with those companies' rosters of wrestlers) were absorbed into WCW. Jim Crockett Promotions now owned NWA St. Louis, the Universal Wrestling Federation, Mid-Atlantic, Central States Wrestling, Championship Wrestling from Georgia and Championship Wrestling from Florida as well. Between the purchasing of several NWA territories, World Class Championship Wrestling in Texas leaving the NWA in 1986 (and later merging with Jerry Jarrett's Continental Wrestling Association in Memphis to create a new promotion, the United States Wrestling Association), JCP was the last NWA member with national television exposure. Although JCP and the NWA were still two separate legal entities, with Crockett as NWA President, Jim Crockett Promotions was allowed to use the NWA brand for promoting. With the large amount of capital needed to take a wrestling promotion on a national tour, the various territorial acquisitions had drained JCP's coffers. Likewise, the WWF in the early 1980s suffered a large debt load, and its success was hinging on the reception to its pay-per-view events. In 1987, JCP marketed the fifth installment of Starrcade as the NWA's answer to the WWF's WrestleMania event. The WWF would counter-program with their first Survivor Series event on the same day. The WWF informed cable companies that if they chose to carry Starrcade, they would not be allowed to carry future WWF events. The vast majority of companies showed Survivor Series (only five opted to remain in contract with Crockett, resulting in only an $80,000 profit after expenses). In January 1988, JCP promoted Bunkhouse Stampede, and McMahon counter-programmed with the first Royal Rumble on USA Network. Both NWA events achieved low buyrates and the decision to hold these events in Chicago and New York alienated the Crockett's main fanbase in the Carolinas, hampering their drawing power for arena shows in the Southeast. Dusty Rhodes as booker In 1984, Crockett had signed Dusty Rhodes and made him booker for World Championship Wrestling. Rhodes had a reputation for creativity and authored many memorable feuds, storylines, and gimmick matches like WarGames. Rhodes would be responsible for elevating up-and-coming wrestlers such as Sting, Ricky Steamboat, Magnum T. A., the Road Warriors (Hawk and Animal), and Nikita Koloff, among others,