introduced a "Totally 80's Weekend" while continuing to feature the Soft AC sounds of Delilah at night. That same year, WGER received an AC competitor when MacDonald Broadcasting changed its adult standards WSAM-AM and oldies WSAG-FM to a Soft AC simulcast called "The Bay," a gold-based Soft AC simulcast meant to fill the void left when WGER migrated to Hot AC. In the summer of 2007, Delilah moved to "The Bay," and WGER became the new home of the John Tesh radio show in the Tri-Cities market. Increased competition from WSAM/WSAG and top-rated oldies/classic hits station WHNN (which had added more '80s music to its playlist), as well as listener perception that the sound of the station was inconsistent, had led to a decline in WGER's ratings over the past several years. The Fall 2007 Arbitron ratings book showed WGER in tenth place 12+ with a 3.3 share; however, by Spring 2008, the station had sunk to a 2.2 share 12+, falling behind Gladwin-based rimshot country station WGDN-FM. WGER was the first station in the Tri-Cities market to play continuous Christmas music for the holiday season. In 2006, however, the station announced that it would not change to all-Christmas that year because of research that showed its listeners didn't want it, which left the door open for 96.1 WHNN to change to Christmas music, with which it was very successful. In 2007, both WGER and WHNN went all-Christmas shortly after Halloween. WGER rebranded from "Magic 106.3" to "Mix 106.3" in February 2009. In the years since, the station evolved its format from Hot AC to Adult CHR, with all 1980s music dropped from rotation, many 1990s songs eliminated as well, and a strong current/recurrent orientation, along with a small amount of hip-hop music added in. On September 20, 2022, at noon, after playing "Unstoppable" by Sia, WGER flipped to a classic alternative rock format focused on 1990s and 2000s hits, branded as "106.3 The Core". The first song on The Core was "Plush" by Stone Temple Pilots. With the change, the station adds the WRIF Detroit-based Dave & Chuck The Freak for mornings, becoming the first non-Beasley Broadcasting-owned affiliate for the show; Mack joins as midday host after previously hosting that shift at WIOG, and ‘Clay Bird’ Pierce remains as programming director and afternoon host. References Michiguide.com - WGER History Broadcasting and Cable Yearbook - 1997 External links GER-FM Alternative