Zeitz was CEO of the Sport & Lifestyle division and Chief Sustainability Officer (CSO) of Kering, then a Director of Kering and Chairman of the Board's sustainable development committee. In 2011, Zeitz formed Harley-Davidson’s Sustainability Committee. In June 2013, Zeitz and Sir Richard Branson co-founded The B Team, an initiative to bring together the world’s top business leaders to promote sustainable global business practices. In 2019, Zeitz was credited with encouraging and influencing Harley-Davidson executives to further explore sustainable products, such as the electric motorcycle LiveWire. In February 2020, Zeitz was named interim president of Harley Davidson, and was made permanent President and CEO in May 2020. In July, Zeitz announced The Rewire, a streamlining plan designed to increase Harley-Davidson's operational efficiency through process redesign and workforce reductions. In February 2021, inspired by KKR executive Pete Stavros, Zeitz announced the motorcycle maker would give stock grants to employees, including hourly and factory workers, to align with executives and shareholders. In December, Zeitz announced that its electric motorcycle subsidiary LiveWire would become a separate publicly traded company, with Zeitz serving as LiveWire’s chairman and acting CEO as it searched for a permanent leader. As of June 2022, Zeitz is also a board member of The B Team, financial services company Cranemere, and the Kenya Wildlife Service (KWS). Philanthropy Zeitz Museum of Contemporary Art Africa The Zeitz Collection was founded in 2002. Since 2008 it has committed to becoming one of the most representative collections of contemporary art from the African continent and its diaspora. The Zeitz Collection bought 85 works at the 2013 Venice Biennale, including the award-winning installation at the Angola pavilion by artist Edson Chagas, a series of photographs by Zanele Muholi from the South Africa pavilion, and three large sculptures by Michele Mathison in the Zimbabwe pavilion. In partnership with the Victoria & Alfred Waterfront, Zeitz founded the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), located in the historic grain silo in Cape Town's Victoria & Alfred Waterfront. The museum features 9,500 square meters (102,000 square feet) of space over nine floors, including 6,000 square meters (65,000 square feet) for displays. In 2014, Thomas Heatherwick was chosen to design the conversion of the 1920s granary into a museum, including 80 galleries, 18 education rooms, a rooftop sculpture garden as well as storage and conservation areas, a restaurant, a coffee shop, and bookstores. The official public opening of