Jochen Zeitz (born 6 April 1963) is the president, CEO and chairman of the board of Harley-Davidson. He served as the chairman and CEO of Puma for 18 years. He also served as board member of luxury goods company Kering, and chaired their Sustainability Committee, for whom he developed its global sustainability strategy. Zeitz co-founded (along with Sir Richard Branson) the global non-profit initiative The B Team. He also founded Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) and The Zeitz Foundation, to support sustainable solutions that balance conservation, community, culture and commerce, including sustainable tourism initiative The Long Run. As of June 2022, Zeitz is a board member of Harley Davidson, The B Team, financial services company Cranemere, and the Kenya Wildlife Service (KWS). Zeitz also previously served on the board of ecotourism company Wilderness Safaris. Early life Zeitz was born in Mannheim, Germany. He studied in Germany, Italy, France, and the United States, and graduated from the European Business School in International Marketing and Finance. Career Zeitz began his professional career with Colgate-Palmolive in New York and Hamburg. He joined Puma in 1990, and in 1993 was appointed Chairman and CEO at age 30, becoming the youngest CEO in German history to head a public company on the German stock exchange. He led a worldwide restructuring of PUMA, which was in financial difficulties at the time, and implemented a long-term development plan for the company. In 13 years under Zeitz, Puma's share price increased around 4000 percent, from 8.6 Euros in his first year as CEO to an all-time high of 350 Euros. In 2007, the majority stake of the company was acquired by Kering. Zeitz turned PUMA from a failing company into one of the top three sporting goods brands in the world. After acquiring PUMA Jochen Zeitz then joined Kering as a board member. In 2007, Zeitz joined the Board of Directors of Harley-Davidson. In 2008 Zeitz introduced PUMAVision, an ethical framework defined by the four key principles of being fair, honest, positive and creative as applied to all professional behavior, business procedures and relationships throughout and outside of Puma. In May 2011, Zeitz conceived of the Environmental Profit & Loss Account (E P&L), In May 2011 he announced Puma's Environmental Profit & Loss Account, which puts a monetary value to a businesses use of ecosystem services across the entire supply chain. From 2010 to 2012,