France, encouraged the college to look into starting a "real" radio station. The result was KFGZ, 'The Radio Lighthouse,' licensed in April 1923 and broadcasting at 1120 kHz with 500 watts of power. KFGZ's call sign was changed in 1925 to WEMC. KFGZ/WEMC operated as an independent radio station serving the St. Joseph River Valley with community information and Christian radio programming. The station was received across the eastern United States and into Canada, and a reception report once came in from a Dutch ship in the North Sea. Despite the station's popularity, the fact that it operated non-commercially, with the college unwilling to allow the station to solicit financial donations from listeners, ultimately sealed its fate. By 1930, the college was looking to sell the station. (Andrews University returned to broadcasting in 1971, when the school signed on WAUS, a classical music station at 90.9 (later 90.7) on the FM dial.) Move to Kalamazoo Fetzer purchased the station himself for $2,500. He essentially ran the station as a one-man job, serving as technician, engineer, disc jockey, and sales staff. When the Great Depression struck, Fetzer decided to move WEMC to Kalamazoo, which at the time was the largest city in Michigan that did not yet have its own radio station. The station began operations as WKZO in September 1931, and soon became a success. Famous alumni at WKZO include Paul Harvey, Tom Snyder, and Harry Caray. In the 1930s, 40s and 50s, WKZO carried the CBS schedule of programs, during the Golden Age of Radio. Listeners heard dramas, comedies, news, sports, soap operas, game shows and big band broadcasts. In the 1950s, as network programming moved from radio to television, WKZO switched to a full-service Middle of the Road (MOR) station, with popular music, news and sports. TV Station In 1950, a television station was added. Channel 3 WKZO-TV began broadcasting on in July. Because WKZO was a CBS Radio affiliate, WKZO-TV was primarily a CBS outlet, although as the only TV station in Kalamazoo, it also carried shows from NBC, ABC and the DuMont Television Network in its early days. In 1960, Fetzer expanded WKZO-TV's signal to cover all of West Michigan, and it became an exclusive CBS affiliate. WKZO-AM-TV were the linchpins of a group of stations that, at its height, included two other stations in Michigan and television stations in Michigan, Nebraska and Iowa. Channel 3