was working with Tastemakers LLC, the parent company of Arcade1Up, to create 3/4th scale digital pinball tables, allowing the table to support various digital pinball games from Bally and Williams and others in the future. In November 2020, Embracer Group announced that they acquired the company through Saber Interactive, which will be the parent company. Game design Zen Studios' pinball style has been called "cinematic". In order to capture the mood of a game or franchise, its tables include spoken lines, animations and deep references from movies, TV or animated shows they are based on, weaving those references into the action in a fun and interesting way. Each table is a separately designed game, with distinct layouts and graphical styles. One of the Star Wars-themed tables, for example, "feels inextricable from the universe, its elements combining into something truly evocative," while the Ant-Man-based table "faithfully recreates the aesthetic of the film and makes good use of the notable elements in the table design." In Telltale Games' The Walking Dead: Season One pinball adaptation, the playfield is shaped and surrounded by scale representations of the most memorable set pieces from each of the five episodes in that game. On the other hand, its tables have been praised for their "realism", which means that they try to create the illusion that "you're at an arcade or in your basement with your eyes peeled to the table in front", and that the ball physics make "predicting angles and opportune flipper timing as natural as possible". As a company that seeks to deliver a family-friendly pinball experience, Zen Studios designs its tables such that they include no material that would be deemed unsuitable for older children (such as sexual content, graphic violence, profanity and substance abuse). To ensure that all of their pinball titles earn a mid-low rating across all major video game content rating systems, such as the ESRB's Everyone 10+ rating, the developers will even go so far as to incorporate censorship into tables based on media franchises that are aimed at adults (such as Bethesda video games and the Archer animated television series), as well as certain digital conversions of real-life Williams pinball tables. Microtransactions The company's first game, Pinball FX, introduced microtransactions in the world of pinball gaming, since additional tables were available for purchase. At the launches of Pinball FX2 and Zen Pinball 2, pinball tables could be exported