Sky Ireland Limited is a subsidiary of Comcast-owned Sky and supplies television, internet and telephony services in Ireland. Its corporate headquarters are in Dublin which were opened by Taoiseach Enda Kenny on 18 January 2013. Sky Ireland employs around 900 staff in Dublin. History In 1998 Sky Digital launched its digital television services within Ireland. Sky Ireland provides opt-out feeds of key Sky television channels which includes Sky One, Sky Sports, Sky News and Sky Atlantic. Sky Media Ireland is the media sales arm of Sky Ireland. They sell advertising opportunities across all of Sky's wholly owned channels including Sky One, Sky Witness, Sky Atlantic, Sky News and Sky Sports. In addition, they sell on behalf of media partners including Viacom International Media Networks Europe and Discovery Networks Northern Europe. Sky operated an Irish version of Sky News called Sky News Ireland from 2004 to 2006. As of January 2013: The company has 500 workers that work from its contact centre with a possible increase of 1,000 by year end. BSkyB chief executive Jeremy Darroch announced on 18 January 2013 that Sky Ireland will invest a further €1 billion over the next five years in Ireland. As of September 2013: Sky Ireland now employ 800 people at its Dublin base. Sky Ireland have confirmed they expect to invest €1.25 billion with expansion into the Irish market with Irish specific productions and further expansion of its existing Irish telecommunications company. In October 2013 Sky Ireland Launched the On Demand service to its Irish customers. December 2013 Sky launched Ireland's biggest Catch-up TV Service. In 2017 Now TV was launched in the Republic of Ireland. Broadcasting Transmission When Sky Digital was launched in 1998 the new service used the Astra 2A satellite which was located at the 28.5°E orbital position, unlike the analogue service which was broadcast from 19.2°E. This was subsequently followed by more Astra satellites as well as Eutelsat's Eurobird 1 (now Eutelsat 28A) at 28.5°E), enabled the company to launch a new all-digital service, Sky, with the potential to carry hundreds of television and radio channels. The old position was shared with broadcasters from several European countries, while the new position at 28.5°E came to be used almost exclusively for channels that broadcast to the United Kingdom and Ireland. New Astra satellites joined the position in 2000 and 2001, and the number of channels available to customers increased accordingly.