Starrcade in the fall of 1983, the main event of which featured Ric Flair defeating Harley Race in a critically acclaimed steel cage match to win the NWA World Heavyweight Championship. The success of Starrcade would elevate Flair to superstar status, as he would become known as JCP's franchise player during the mid-to-late 1980s, and succeeded in propelling the NWA. In 1984, Hulk Hogan's world title victory at Madison Square Garden on January 23, as well as the creation of Tuesday Night Titans, allowed the WWF to maintain its market lead. On April 9, 1984, the Brisco brothers sold their shares in GCW, including their prime time slot on the TBS cable television network, to Vince McMahon. The WWF would take over GCW's timeslot on July 14, 1984, a day that would be later known as "Black Saturday". WWF's gimmick-based approach, in contrast to GCW's more athletic style, was negatively received by television viewers. Despite originally promising to produce original programming, WWF would instead feature highlights from its other programming. This move was a major factor in Turner's decision to discontinue showing the WWF. Meanwhile, Ole Anderson, who had refused to sell his shares in GCW to the WWF, teamed with fellow holdout shareholders Fred Ward and Ralph Freed to create Championship Wrestling from Georgia. Turner quickly secured a television deal with the new promotion, as well as with Bill Watts' Mid-South Wrestling based in Oklahoma. Jim Crockett Promotions (1985–1988) In March 1985, McMahon sold his TBS time slot and the "World Championship Wrestling" name to Jim Crockett Promotions (JCP), owned by Jim Crockett Jr., under pressure from Ted Turner. The WWF suffered no financial consequences from the TBS deal, and would go on to hold their first WrestleMania. The new World Championship Wrestling, which was now a combination of JCP (Mid-Atlantic Wrestling) and Championship Wrestling from Georgia, became a top rated show TBS, allowing Jim Crockett Jr. to become NWA President for the second time. In 1986, Jim Crockett Promotions held the first Jim Crockett Sr. Memorial Cup, which showcased talent from various NWA territories. Bob Geigel would later become the NWA President once again, and would purchase Geigel's Heart of America Sports Attractions, promoters of the Central States territory, which owned the rights to promote wrestling shows through the states of Kansas, Missouri, and Iowa. National promotion In 1987, JCP would enter into an agreement to control Championship