of action"; the same word that inspired the name of their son. Archewell was registered in the United States. Its website was officially launched in October 2020. Public image and style Between 2010 and 2012, Markle anonymously ran the blog The Working Actress, which detailed the "pitfalls and triumphs of struggling to make it in Hollywood". In 2014, she founded her own lifestyle blog The Tig, which posted articles about food, fashion, beauty, travel and inspirational women. The viewing audience consisted primarily of the fans of Markle and Suits. Promotion of the blog on other social media platforms targeted three million followers on Instagram, 800,000 on Facebook, and 350,000 on Twitter. In April 2017, The Tig closed. In January 2018, she took all articles offline and deleted her social media accounts. It is estimated that Markle's social media activities annually earned her about $80,000 from endorsements and sponsorships. She was also known for socializing at Soho House. Markle became known through The Tig for her fashion sense, releasing two fashion collections with Canadian clothing company Reitmans in 2015 and 2016. The lines were based on her personal style and that of her Suits character. Markle has cited Emmanuelle Alt as her style inspiration. In 2016, she hosted USA Network's video series Power Lunch with Meghan Markle in collaboration with Lexus and Eater, discussing the culinary inspirations of five different New York kitchens. Markle was featured in the cover story for the October 2017 issue of Vanity Fair and the December 2017 issue of Elle France. Shortly after her engagement to Prince Harry in 2017, she caused a surge of interest in Scottish retailer Strathberry after carrying one of its handbags to a public event. This was reported as an indication that her fashion choices would produce results similar to the Kate Middleton effect. After Markle and Prince Harry's first appearance as a couple, brands Mackage, Birks, R&R Jewelers, Crown Jewelers and Everlane noted an upswing in their website hits and sales. It was speculated that Markle's effect would be broader internationally because she already had a strong American appeal. Consequently, the United States saw a boost in yellow gold jewelry sales in the first quarter of 2018. In 2018, Tatler included Meghan with other senior royal women on its list of Britain's best-dressed people. Following the announcement of her pregnancy she appeared in a Karen Gee dress that resulted in