taken by Whitaker at Epstein's NEMS offices, near Carnaby Street. Rather than being submitted as an afterthought, the trunk photo had been pasted onto a mock-up LP sleeve and was being considered by Epstein while the Beatles filmed promotional clips for "Paperback Writer" and "Rain" at Chiswick House on 20 May. Lennon later described the replacement as "an awful looking photo of us looking just as deadbeat but supposed to be a happy-go-lucky foursome". Music critic Tim Riley describes it as "tame" but, due to the Beatles' sullen expressions, still evocative of their will to ridicule the standard band portrait. Cover controversy and Operation Retrieve In the United States, Capitol Records printed approximately 750,000 copies of Yesterday and Today with the "butcher cover". The album was scheduled for a 15 June release. Around 60,000 copies were sent to US radio and the print media and to Capitol branch offices for marketing purposes. Reaction was immediate; disc jockeys were outraged by the cover image, and most retailers found it so distasteful they refused to stock the LP. Livingston contacted Epstein, who conceded to having the cover replaced with the trunk photo. On 10 June, Capitol launched "Operation Retrieve", recalling all copies of the LP from distributors to replace the offending image, as well as items such as promotional posters. The total cost to Capitol of replacing the cover and promotional materials was $250,000 (equivalent to $ in ), wiping out the company's initial profit. All copies were ordered shipped back to the record label, leading to its rarity and popularity among collectors. On 14 June, Capitol sent a memo to reviewers asking them to disregard the artwork and quoting Livingston's explanation that "The original cover, created in England, was intended as 'pop art' satire. However, a sampling of public opinion in the United States indicates that the cover design is subject to misinterpretation." In Britain, the same photograph had been used to promote the "Paperback Writer" single, starting with a full-page ad, in black-and-white, in the 3 June issue of the NME. A different photo from the shoot appeared in full colour on the cover of the 11 June edition of Disc and Music Echo; lacking the doll parts but retaining the raw meat, the image was accompanied by a caption reading, "Beatles: What a Carve-Up!" The picture attracted an unfavourable response from many of the magazine's readers, and the UK