The WorkKit collection, in a "seasonless" black fabric, includes pants, jackets, shirts and accessories for work. Wedding & Event Boutique – Launched on January 26, 2015. The collection's key piece is White House Black Market's "Genius dress", a design that can be worn multiple ways. The Wedding & Event Boutique features party and cocktail dresses as well as bridesmaid dresses, shoes, jewelry and more. Advertising and promotion In fiscal 2014, WHBM re-launched its rewards program as WHBM Rewards. The program includes tier-based discounts, promotions, free shipping and invitations to private sales based on customer's annual spend. White House Black Market's marketing program consists of the company's loyalty program (WHBM Rewards), direct marketing efforts (direct mail, email), national print and broadcast advertising, internet and direct phone sales, social media marketing, and public relations and community outreach programs. White House Black Market has worked with models Alyssa Miller, Linda Voitova, Michaela Kocianova, and Naty Chabenenko (Holiday 2012), Anne Vyalitsyna, (Spring/Summer 2013), Bette Franke, and Lakshmi Menon, (Holiday 2011) and Ali Stephens (Spring/Summer 2011) among others. A 2012 television ad directed by Johan Renck featured supermodel Coco Rocha in over a dozen outfits from the company's WorkKit collection. Locations White House Black Market currently operates more than 440 boutiques and over 60 outlets across the United States, Puerto Rico, and the U.S. Virgin Islands. The opening of a White House Black Market store in Toronto, Canada on October 24, 2014, was the first push toward international expansion for Chico's brands. As of January 31, 2015 White House Black Market had five stores across Canada. Amid the COVID-19 pandemic White House Black Market closed all of its Canadian locations and Chicos FAS Canada filed for bankruptcy. They officially left the Canadian market in September 2020. References Clothing retailers of the United States American companies established in 1985 Retail companies established in 1985 1985 establishments in Maryland Companies that have filed for bankruptcy in Canada