through what others may say is more affective and better for the long run, which is marketing by word of mouth. Word-of-mouth marketing was the next-most-popular method of promotion — 75% of ambassadors said they used it, and 73% of them said it was a successful method of promotion. Just over 50% of the campus ambassadors we surveyed said that they hosted events for their company, but only 55% of them said that this was a successful. Word by mouth plays a big part in marketing because the company brand, product or service is being passed down by people who most likely know each other and are close to. This increases the chances of people taking action and buying that said product or service. In addition, students are more willing to take on the position as a campus ambassador because of the experiences gained. Student ambassador offers students a chance to grow their leadership and communication skills, and inspire other students to take a more active role in representing the school. Eager prospective students might also be interested in joining the program. This offers yet another incentive for students to apply to your institution. It can also add value to your current students’ experience. Employee brand ambassadors Many companies value positively that their employees develop their personal brand so that it has a beneficial impact on the company's reputation. According to Alberto Chinchilla Abadías "it is advisable that the company train its workers and managers in communication and digital skills in order to effectively use these technologies." Contemporary terms Celebrity branding Using celebrities as brand ambassadors is not a new concept. Creswell highlights that, "film stars in the 1940s posed for cigarette companies, and Bob Hope pitched American Express in the late 1950s. Joe Namath slipped into Hanes pantyhose in the 1970s, and Bill Cosby jiggled for Jell-O for three decades. Sports icons like Michael Jordan and Tiger Woods elevated the practice, often scoring more in endorsement and licensing dollars than from their actual sports earnings." Large corporations realized that the overall image of a brand ambassador within society is an integral element in attracting consumer attention. As a result, there was a substantial increase in the role of celebrities as brand ambassadors. It was assumed that integrating a celebrity to a brand would increase chances of it being sold, which made companies value the business ideal of a 'brand