who mutated out of "commercial art" by working on problems only as he defined them and his commitment to anti-mastery. "Her thoroughly informed and deeply sympathetic understanding of the nature of art and design has brought her commissions for monographs on artists and architects as far-ranging as Mike Kelley and Ludwig Mies van der Rohe, as well as books and exhibition catalogues for institutions such as Whitney Museum of American Art, Museum of Contemporary Art in Los Angeles, The Getty Museum, UCLA's Hammer Museum, and the Canadian Centre for Architecture, Montréal." Her visual work has been formed around a passion for typographic detail and formal invention and analysis. On September 14, 2010, she wrote a very informative and critical article in the Design Observatory Group website entitled "The Black Rule". According to Wild, the Black Rule is "intimately connected to a typographic grid, and the paper it's printed on." The color black symbolizes importance and, in the case of The Black Rule, formality. The Black Rule also defines the dimensions of a piece of paper and separates the hierarchy of heads and subheads. The text that is used for The Black Rule is, commonly, Helvetica. This is evident in our every day life whether we notice it or not is the question. The most noticeable signs of The Black Rule is on subway signs or on U.S. Park Service maps. Wild was not the founder or inventor of The Black Rule. Massimo Vignelli is credited for discovering The Black Rule. This became his own brand although it was not typical, at the time, for designers to have a certain icon to represent his or her own work. Vignelli's most popular works is designing the American Airlines logo and the iconic New York City Subway maps. Awards Lorraine Wild was one of forty-three women in six countries whose work was selected by Liz McQuiston as innovative or had significant impact in their chosen fields of design. She was one of three finalists for the 2001 Communication Award of the National Design Awards sponsored by the Smithsonian's Cooper-Hewitt National Design Museum. She was awarded a gold medal by the New York Art Director's Club for the design of Height of Fashion. She has received a great number of awards from prestigious organizations such as the American Center for Design, the American Institute of Graphic Arts' (AIGA) highly selective "50 Best Books of