Limited’s trade mark ‘INTERCITY’, engaged in misleading and deceptive conduct that confused consumers, and illegitimately attempted to pass its business off as InterCity’s. They ran advertisements on Google which would respond to searches for InterCity Group’s trade mark, INTERCITY, and which promoted their buses as "inter city" in both the advertisements and on the corresponding website. The Court has confirmed that this was part of a misleading strategy to "hook" InterCity customers into travelling to their website, using InterCity’s trade mark to confuse the customers into thinking that Nakedbus was an affiliate. Nakedbus argued that the words "inter" and "city" were just descriptors for domestic bus services. This argument was easily rejected by the Court. It recognised that ‘InterCity’ is a distinctive and well known New Zealand brand which is entitled to the usual statutory protections. Expansion In 2006 Entrada Travel Group purchased Kings Dolphin Cruises, a Paihia based operator of sightseeing cruises and day tours. This purchase was the group's first foray beyond road passenger transport services. It also increased InterCity's exposure to the tourism market. Entrada Travel Group's footprint in the tourism market increased again in December 2007 when it added the Tourism Holdings Limited Ltd businesses of Great Sights and Fullers Bay of Islands by way of a joint venture. In December 2008 Tourism Holdings sold its 49% stake in InterCity Holdings Limited to InterCity Group for $9.5m. In August 2016, the company was awarded the license to operate sightseeing services in New Zealand as Gray Line, the world's largest sightseeing brand. In 2019, Entrada Travel Group acquired Auckland Whale & Dolphin Safari, which hosts thousands of guests every year aboard the 20-metre catamaran Dolphin Explorer on daily 4.5-hour cruises from Auckland's Viaduct Harbour. Gray Line In 2016 Entrada Travel Group was awarded the license to operate Gray Line sightseeing tours in New Zealand. GreatSights New Zealand GreatSights New Zealand is InterCity Group's daily sightseeing subsidiary operating day tours and sightseeing from Auckland, Rotorua, Christchurch and Queenstown to the Bay of Islands, the Waitomo Caves, Hobbiton, Rotorua, Aoraki, Te Anau and Milford Sound. GreatSights was formed in October 1987 following acquisition of the coach assets of Fourways Coachlines by various Newmans Group companies and was subsequently taken over by Corporate Investments Limited (CIL), then in 1993 by The Helicopter Line (later renamed Tourism Holdings Ltd, THL). Glass-roofed double-decker Volvo B12 coaches were introduced onto the Milford Sound