online shopping and other popular shopping days such as Black Friday, the 8 December is no longer a very busy shopping day. Holiday period Traditionally, the holiday period was viewed as running from Christmas Day until 6 January. Christmas Day and St. Stephen's Day or Boxing Day are public holidays, and many people do not return to work until the next week day after New Year's Day. Many multinational companies and businesses close the day before Christmas Eve and re-open the day after New Year's Day. Shop and public service workers usually return to work the day after St. Stephen's Day and sometimes on St. Stephen's Day if the Christmas sales have started. Christmas over the media The Late Late Toy Show The Late Late Toy Show is an annual edition of The Late Late Show aired on RTÉ One usually on the last Friday of November and is dedicated to the showcasing of that year's most popular toys. It is regularly the most watched television programme of the year by Irish audiences, and is broadcast live, meaning anything can and has happened. The show, which consists of an adult-only studio audience dressed in traditional Christmas attire, does not accept advertisements which promote toys for its commercial breaks but, whilst new gadget-type toys regularly break down during the live show, being featured on the programme itself has been said to have a major boost to sales of a product over the following number of weeks in the build-up to the Christmas period. The attire of the presenter, namely a jumper, is also subject to speculation in the media beforehand and afterhand. Advertising in 2009 cost €17,000 for each 30-second slot—this compares to €9,750 for the 2010 UEFA Champions League Final. Radio Joe Duffy's walk around Grafton Street, Dublin is an annual tradition broadcast by RTÉ Radio 1 on Christmas Eve. RTÉ 2fm disc jockey Dave Fanning counts down his "Fanning's Fab 50 Christmas Trance Tunes" listeners music poll on air each year before Christmas, with U2, Touché Amoré and Alexisonfire proving most popular on a regular basis. From 2008, Christmas FM broadcast Christmas songs non-stop until 26 December. Christmas music "Fairytale of New York" was voted the song most drivers wanted to listen to in the Republic of Ireland in 2009, with "Happy Xmas" topping a similar poll cast in Northern Ireland. The Christmas music of British singer Cliff Richard