and the south of the country. The Calouste Gulbenkian Museum (Museu Calouste Gulbenkian) in Portugal arranged a special reception for visitors in a bid to highlight its initiative of creating a club for 23 local teenagers with anti-social behaviour. 2011 About 30,000 museums in 110 countries participated in the celebration of IMD 2011, under the theme Museum and Memory: Objects tell our story. Five topics were developed during International Museum Day 2011: Care and access to collections and documents. Museums' history. Forgotten memory. The link between memory, community and identity, including family identity. Africa's cultural contribution to the world. In Australia, the National Sports Museum in Melbourne organised a programme called Remembering the Moments that Made Us where visitors of the museum had the opportunity to meet and talk with sporting legends (Memory Makers) who contributed to great sporting moments and memories. In Malaysia, seminar with international speakers, exhibitions, sport carnivals, workshops and educational programmes were organised in various museum around the country. In Sudan, the Natural History Museum in Khartoum created an educational programme for families and school children who were able to participate in a photography competition on the theme "Documenting Our Natural History". In Argentina, the Museo Argentino de Ciencias Naturales Bernardino Rivadavia in Caballito (Buenos Aires) suggested a programme entitled Musecuentos especially established for this occasion. Storytellers shared stories that were highlighted by the museum's objects. In Belgium, the Royal Museum of Mariemont , offered guided tours on the theme Objects’ CV. The conservation and transmission of collective memory is a preoccupation for other heritage players, beyond the museum community. For this reason, for the first time ever, the International Council of Museums initiated institutional partnerships with other organisations that feel concerned by these questions and share ICOM's preoccupation for the preservation of memory: UNESCO with the Memory of the World programme. Co-ordinating Council of Audiovisual Archives Associations (CCAAA) International Council on Archives (ICA) International Council on Monuments and Sites (ICOMOS) International Federation of Library Associations and Institutions (IFLA) 2012 The International Museum Day 2012 was celebrated around the theme Museum in a changing world. New challenges, new inspirations. To celebrate the 35th anniversary of the International Museum Day, the ICOM Fund sponsored a photo contest entitled Me in my museum. The participants had to take photos of themselves, alone or with their friends, in or outside their favourite museums with the official logo created for