posters. When Fella started making hand-hewn typography, he mirrored earlier "words in freedom" produced by Dadaist, Surrealist, and Futurist. Fella has created two typefaces Outwest and Fella parts these typefaces show his eccentric and creative style. These typefaces both had a huge impact for being quirky and different. Outwest type looks like cactus wearing cowboy hats and Fella parts looks like a mix of comic sans and dingbat fonts. He distributes these font through Emigre fonts and even thought these fonts are crazy and over the top they were still adapted to mainstream designs. Historical Influence Throughout his career, Fella has helped and influenced designers with his designs. He started helping designers when he would visit Cranbrook as a guest critic before he became a student and continued even after he became a student. After graduating, he joined Cal Arts where he taught design and helped influence the new generation of designers. An example of someone he influenced is Jeffery Keedy, Keedy made a typeface called keedysans and has similarity's to Fella's style with inconsistent spacing and the characters were rounded and sometimes sliced. Also Barry Deck, a graduate from cal arts, creator of the iconic typeface template gothic, which was influenced by Fella ; Deck even says that he made it intentionally imperfect to show the imperfect language of an imperfect world. Decks typeface became one of the most important typefaces of the decade. Fella made many sketch books and collages that helped inspire many Cranbook students to break the barriers of visual design like Fella did. Works Fella's work is largely an intervention in how it mixes high art and contemporary culture to produce unique art. According to Lorraine Wild, a 2006 AIGA medalist: “Ed's work marks a sea change in graphic design,”. “He introduced ambivalence and ambiguity, the multiple meanings of design as text and subtext, and that graphic designers are really artists. References 1938 births Living people American graphic designers Artists from Detroit AIGA medalists