amid her much-publicized legal problems at the time. She became the fifth most heavily covered story of the week of June 4 in North America. According to Pew Research Center, roughly a third of Americans (34%) followed news about Hilton very or fairly closely, with public interest in her surpassing that in the 2008 presidential campaign, The G8 summit, and talks between George W. Bush and Vladimir Putin. As a response, the Associated Press attempted to not mention her for the week of February 19, 2007, Mika Brzezinski refused to read a report about Hilton's release from jail on the June 26, 2007, broadcast of Morning Joe, and Us Weekly published its first "100% Paris-Free" issue on June 29, 2007. Despite the institution of a Paris Hilton reporting ban, Forbes ranked her as the most "overexposed" celebrity a second time in 2008. A television campaign ad by the 2008 John McCain presidential campaign, in which McCain compared Barack Obama to celebrities such as Hilton and Britney Spears, prompted a direct response from her through a Funny or Die video entitled Paris Hilton Responds to McCain Ad, which was viewed by more than seven million people in two days and received worldwide press coverage as well as written and verbal responses from both campaigns. By December 2009, Hilton's presence in mass media had reportedly started to wane and become less noteworthy. That month, CNN.com published a story asking, "Why has Paris Hilton disappeared?", in which her absence from daily news circles was attributed to an over-saturated public and a new collective interest on other celebrities. In June 2011, her reality television series The World According to Paris failed to attract an audience amid a contentious promotional campaign and reported incidents on The View and Good Morning America. In subsequent years, Hilton remained in the media spotlight, albeit was noted to have "somewhat receded from view". She developed an online and social media presence and, as of 2021, reached over 60 million users across her social platforms, including Instagram, Twitter, TikTok, Facebook, and YouTube. In March 2012, an experiment conducted by The Next Web concluded that Hilton generated less traffic than actor Charlie Sheen on Twitter. From that year onward, she has become a trending topic on the platform on several occasions. In 2020, according to a Deadline report, there were over 257 million views on videos mentioning her name on social