starred in a SodaStream's viral campaign, promoting NanoDrop, a fictitious sparkling-water product. In January 2018, Hilton modeled Kanye West's Yeezy Season 6 collection by recreating paparazzi photos of Kim Kardashian. She released "I Need You" as a digital download on February 14, 2018 (Valentine's Day). It debuted at number 48 and peaked at number 32 on the Dance Club Songs Billboard chart. In June, Hilton was a model on Philipp Plein's Plein Sport fashion show in Milan, and launched both her 70-piece collection with Boohoo.com, and her skincare line. In September, Hilton channeled Cruella de Vil for The Blonds show and modeled for Namalia during New York Fashion Week; in October, she partnered with Nail and Bone to create five nail polishes named after her dogs; and in November, she presented a clothing collection in Mexico. In 2018, Hilton was also what was described as "the centerpiece" of two projects about social media and various personalities' online presence. The documentary The American Meme premiered on Netflix in December 2018, after screening at the Tribeca Film Festival. It was written and directed by Bert Marcus, and she was one of the executive producers. Rotten Tomatoes gave the film a 93 rating based on 28 reviews, with Hilton receiving acclaim for showing her vulnerability and giving audiences a glimpse into the dark side of fame. She also hosted Hollywood Love Story, a six-episode series that aired on Viceland. Between February and April 2019, Hilton walked the runway for The Blonds and Christian Cowan, modeled for Philipp Plein's Plein Sport campaign, and was a special guest in the twelfth episode of Germany's Next Topmodels 14th cycle. "B.F.A. (Best Friend's Ass)", her song with Belgian production duo Dimitri Vegas & Like Mike, was released on May 10, 2019. Kim Kardashian and other social media personalities appeared in the music video. The song peaked at number 45 on the Billboard Dance/Electronic Songs chart, and at number 25 on Belgium's Ultratop chart. On May 30, Hilton was announced as a partner and investor of demand beauty platform The Glam App. On July 19, she released "Lone Wolves", a song with vocalist MATTN, which peaked at 59 on Ultratop. Two days later, she performed as a DJ in Tomorrowland. Electrify—her 25th fragrance—came out in September. This Is Paris (2020–present) This Is Paris (2020), a YouTube Originals documentary directed by Alexandra Dean, focuses on her personal and professional