their Super Bowl XXIV appearance, the Denver Broncos began the 1990s on a sour note, finishing in last place in the AFC West with a 5–11 record. It didn't take long for the Broncos to make another turnaround, making a 7-game improvement in the 1991 season, finishing 12-4 and winning another AFC West crown. John Elway made another 4th quarter comeback against the Houston Oilers in the Divisional Playoff round, guiding the Broncos to a 26–24 win. However, their 1991 season came to an end the next week at the hands of the Buffalo Bills in a largely defensive matchup, 13–7. 1990s Reeves was fired following an 8–8 1992 campaign and replaced with Wade Phillips, a move often attributed to Reeves' stormy relationship with Elway. Following campaigns of 9–7 and 7–9 in 1993 and 1994 respectively, Phillips was fired and the Broncos named former Broncos quarterbacks coach Mike Shanahan Head Coach. In 1995, the Broncos debuted a new Zone blocking scheme under Mike Shanahan and rookie running back Terrell Davis, who would quickly emerge as an All-Pro running back. The Broncos established a tradition in 1996 where the offensive linemen do not talk with the media as a form of bonding. This was evident during the player introductions for the starting lineup on nationally televised prime time games as the linemen would not introduce themselves. How they were introduced has varied over the years as sometimes, another offensive player introduces them and during other times, the announcers introduce the offensive linemen. Due to a rule change within the NFL in 2007, this tradition came to an end. For the 2007 season each player is required to make themselves available for media interviews. On a Sunday Night Football game against the Steelers, the linemen introduced themselves. In 1996, Shanahan's second season, the Broncos went 13–3 and appeared on their way to another Super Bowl appearance. However, they were defeated by the Jacksonville Jaguars in a stunning 30–27 divisional round loss. In 1997, the Broncos went 12–4, securing a wild card spot in the playoffs. Following playoff wins over the Jaguars, Chiefs and Steelers, the Broncos faced the heavily favored Packers in Super Bowl XXXII. Davis led the Broncos to their first Super Bowl victory, 31–24. Although Elway completed only 12 of his 22 passes, throwing one interception and no touchdowns, he executed what was perhaps the game's best-known play, known as