CMC also provided news, sports and weather reports. Another difference between Cable Music Channel and its main competitor was that MTV's video jockeys were seen on-air; whereas CMC's video jockeys were just heard via voiceover. MTV's studios and offices were based in a New York apartment; while CMC's studios were located at The Production Group and offices were located in a Los Angeles house just down the street (as opposed to Atlanta, where the headquarters of Turner Broadcasting System are located). CMC promoted itself as avoiding sexually and violently explicit music videos to capitalize on the perception that MTV actually played those types of videos. In fact, MTV had strict guidelines about the types of behavior that could be shown in videos and frequently returned clips to record labels for re-editing. As a money-losing venture It quickly became clear that CMC was losing money fast, due to an inability to reach agreements with cable providers (many of which did not have the space necessary to carry another all-music channel, and some of which had organized an unofficial boycott at the Western Cable Show in retaliation for Turner's strong-arm tactics in the battle between CNN and the fledgling Satellite News Channel) or secure the rights to play top videos (MTV was accused of pressuring artists not to sell to CMC, citing "exclusivity" agreements). Despite an estimated audience of 2.5 million, on November 29, 1984, Turner decided to sell the assets of Cable Music Channel to MTV's parent company Warner-Amex Satellite Entertainment (now Paramount Media Networks) for $1 million, with Warner-Amex agreeing to buy $500,000 worth of advertising for MTV on Turner's other channels (including CNN). WASEC used the channel (and its space on the Satcom satellite) to help form a new adult contemporary-focused sister network to MTV, VH1 (then known as Video Hits One, which featured a similar format as CMC), which launched just over a month later on January 1, 1985. Shutdown Cable Music Channel officially shut down just before midnight Eastern Time on November 30, 1984; the last chyroned video aired was "Take Me to Heart" by Quarterflash, followed by a sign-off listing the entire crew of CMC interspersed through the video that first launched the network one month earlier, "I Love L.A." by Randy Newman. As the screen faded to black, CMC VJ Raechel Donahue said, "Well, it's not really goodbye, you know, darlings. We'll always be there