for advertising and film, but he also felt "empty." He decided to leave that world to focus on more personal music. He decided to move in a musical direction where he could combine "the two things that made [him] feel good: Live electronics and guitars..." He also chose to change his performance name from Mad Max to DJ Champion as a way to poke fun at the growing dance music scene and the resulting outbreak of DJs: "Everybody wanted to be a DJ and wanted to know 'Who's the best DJ?' I was like, 'I don't give a damn about all that crap now. I'm DJ Champion." The DJ Champion sound was formed by experimenting with the software music sequencer Ableton Live, which is specially designed for live DJing and arranging sounds. He would then layer the digitally produced beats and sounds with guitar loops. During live performances he and his live band would tour as "Champion et ses G Strings" ("Champion and his G Strings"). His live act often consists of four guitarists, one bassist, a vocalist, and Morin working at his laptop and conducting the band. On occasion Morin has also played live drums. Chill'em All 2005 saw the release of DJ Champion's debut album, Chill'em All. The album included the hit single "No Heaven" — a soulful and bluesy song set against heavy dance beats and noisy guitar riffs. Inspired by Negro Songs of Protest recorded by music collector Lawrence Gellert, Béatrice "Betty" Bonifassi (with whom Morin had previously collaborated on the Les Triplettes de Belleville soundtrack) sings a plaintive tune reminiscent of the work songs sung by the chain-gangs of the American South in the late 19th and early 20th centuries. "I heard Betty singing those blues songs, and she was the girl for that job," said Morin. The single "No Heaven" was used in both a trailer and the ending credits of Gearbox Software's 2009 video game Borderlands, and is used in the opening credits of the television series The Line and the ending credits of the game Army of Two. Chill'em All won an ADISQ Félix Award in 2005 for "Album of the Year" in the electronic/techno category and was nominated for "Best Dance Recording" at the 2006 Juno Awards. The single "No Heaven" was nominated at the 2006 CASBY Awards in the category "Favourite New Song" and won the SOCAN prize for Dance