West and released in 2009, as well as the Nike Air Yeezy II, released in 2012. West's relationship with Nike soured after that point, however, and in 2013 he parted ways with the company and migrated his Yeezy line of sneakers over to Adidas, which were originally produced only in limited numbers but expanded to millions sold with each "drop" beginning in 2018. Skateboarding, since about 2005, has been a major player in the shoe collecting industry especially with the variety introduced with the Nike SB, Vans, DC and Supra product lines. As of 2020, Nike Dunks – a model originally designed for basketball, but later embraced by skateboarders in low-top form (hence the name "Nike SB") – had emerged as one of the most widely coveted sneakerhead shoes, particularly in terms of unusual collaborations with the likes of Ben & Jerry's and the Grateful Dead. The most popular Air Jordan archival models – nearly all of which sell out within minutes after a new version is introduced, or a coveted retro colorway (e.g. the original Air Jordan 1 in its black-and-red "bred" colorway that was later banned by the NBA) is reissued – include the Jordan 1, 3, 4, 5 and 11. Sneakerhead subculture The sneakerhead subculture originated in the United States during the late 1980s and had gone global by the end of the 1990s. Hardcore sneaker collectors in Britain, Europe, and the US buy online and go to outlets, sneaker events, swapmeets, parties, and gatherings in search of rare, deadstock, vintage, and limited edition shoes to invest in. Given the extent to which former cult favorite sneakers have become popular with mainstream consumers, however, new launches of "hot" sneaker models increasingly take place via online raffles through sneaker and skateboarding boutiques, as well as Nike's SNKRS phone app and Adidas's similar Confirmed app. Originally popular among urban black youth and white skateboarders, by the 21st century, it had also gained a sizable Asian following especially in the Philippines, Malaysia, India, and China. That said, sneakers have had cult followings in Japan – where many American fashion brands remain highly covetable – since the 1990s, and outside the US, Japan is one of the only markets where limited-edition styles (particularly Nikes) sold solely within the country have had region-exclusive drops. Sneakerheads collect sneakers from different brands depending on their preference. In terms of collectible sneakers that can usually