Press. The Dickinson poll awarded SMU the national title, and several smaller polls designated the University of Minnesota and Princeton University as their champions Meyer led TCU to a win in the inaugural Cotton Bowl Classic in 1937. A year later, TCU would go undefeated in 1938 behind TCU's only Heisman Trophy winner—quarterback Davey O'Brien. That year the Frogs' closest game came against the University of Arkansas where they beat the Razorbacks 21–14 in Fort Worth. They were invited to the 1939 Sugar Bowl and beat the Carnegie Tech Tartans from Pittsburgh by a score of 15–7 in front of more than 50,000 spectators. Meyer coached TCU from 1934 to 1952, compiling a record of 109–79–13. He also won seven Southwest Conference titles. During Meyer's tenure, TCU played in the first nationally televised regular season game against Kansas. When Dutch Meyer retired, his backfield assistant, Abe Martin, became head coach at TCU. One of his three tries at a SWC title came in 1958. The Frogs only losses were to Iowa by a score of 0–17 and at No. 18 SMU, 13–20. The 1958 season ended in a scoreless tie against the Air Force Falcons in the 1959 Cotton Bowl Classic. Martin-led TCU teams amassed a 1–3–1 record in bowl games. The lone win came in the 1957 Cotton Bowl Classic against a Jim Brown-led Syracuse team in front of 68,000 spectators. A blocked extra-point attempt was the difference in the game and allowed the Horned Frogs to win 28–27. After TCU won the 1959 SWC championship, the Horned Frogs did not earn another share of the conference title for 20 years. During this time, TCU played the role of the underdog. In 1961, Bill Van Fleet of the Fort Worth Star-Telegram called the Horned Frogs' 6–0 win at then-No. 1 Texas, "the season's greatest upset of the year."[17] In 1965, TCU traveled to El Paso to play in the Sun Bowl against UTEP; the Frogs lost[18] 13–12. The subpar results of Martin's last eight seasons would become the norm for TCU for most of the next quarter century. Martin retired in 1966 to focus on his role as athletic director, and the state of football at TCU declined in the late 1960s and into the 1970s. Coaches Fred Taylor, Jim Pittman, and Billy Tohill showed limited success from 1967 until 1973. Pittman had a .500 (3–3–1) record in his