ceased packaging the hosiery in plastic eggs as sustainable packaging became the industry norm; the package was redesigned into an egg-shaped cardboard form which is much more easily recycled. The container was also used in part to make a prop for the Star Trek: The Next Generation science fiction television show episode "Arsenal of Freedom". Pantyhose decline Around 1991, pantyhose sales started dropping because office workers were adopting a more casual appearance, wearing slacks with knee-high hose rather than pantyhose. The decline was industry-wide; L'eggs and Hanes continued to hold a dominant position in the dropping hosiery segment, reportedly capturing 50 percent of the market in 1992. In 1994 after about an 18 percent drop in business, both L'eggs and Hanes reduced their workforce by 8,300 American employees, cutting their manufacturing capacity by 5 percent. In mid-1996, sales of Hanes/L'eggs hosiery had dropped another 9 percent in the past year, and they closed a distribution center in Illinois. Responding to this market metamorphosis, L'eggs began emphasizing their higher-priced products, reaching out to the conservative market segments that were still requiring formal skirts, hose and heels in the office. In 2011, L'eggs aired a new advertising campaign – its first since 1996. A television commercial showed active young adults trying on different pairs and dancing in the street wearing L'eggs pantyhose. L'eggs intended the campaign to appeal to new, younger consumers. Industry analyst Marshal Cohen was skeptical that the market would grow, though Kate Middleton was a notable wearer of pantyhose. Cohen saw the market as having stabilized at a low level. References External links L'Eggs by Hanes 1978 television advertisement with Juliet Prowse on YouTube 1981 television advertisement with Peggy Fleming on YouTube 1983 television advertisement with Barbara Eden on YouTube 1970s fashion Eggs in culture Hanesbrands Hosiery brands