itself to new game developers. In early 2010, hi5 acquired social gaming company Big Six. In 2010, it announced it had raised $3 million convertible note from existing investor Mohr Davidow, bringing the funding up to $38 million. In October 2010, hi5 announced Sociopath, a set of developer tools designed to make it easier for developers to bring their game to the hi5 platform. A major part of the program was the implementation of Facebook compatible APIs, which simplified the process of bringing games already developed for Facebook to hi5. Sociopath also introduced anonymous play to the site, making it easier for gamers to play games immediately without first having to provide registration info. Sociopath was initially introduced at GDC Online in 2010. In July 2010, the company raised $14 million from Crosslink Capital. In January 2011, Alex St. John joined the company as President and CTO. Software-industry veteran Karen Richardson served as chairman of the company's board in 2011. As a companion to Sociopath, hi5 introduced Sociopay in early 2011. Sociopay was intended to help hi5 to better monetize users, increasing revenues for themselves and developers. Sociopay automatically adjusts the prices for hi5 coins based upon a user's region, capitalizing on hi5's international success and helping to monetize users from many different economies. Sociopay also helps monetize users less likely to purchase coins by instead serving them advertisements. In December 2011, the assets of the company were acquired by Tagged. After selling to Tagged, the management team of hi5 formed magi.com as a pure gaming site open to other game developers. Magi.com was shut down in June 2012. With Tagged's acquisition of hi5, the gaming platform changed from third-party developed games to games developed by Tagged's in-house team. Tagged noted that hi5's games weren't as "vibrant" as they could be. In 2017, Tagged and hi5 were acquired by The Meet Group for $60 million. See also List of social networking websites VK Facebook Friendster Orkut References External links 2003 establishments in California 2011 mergers and acquisitions American social networking websites Internet properties established in 2003 Multilingual websites