found himself in the center of a media storm after an angry e-mail exchange with a fan was published on Deadspin, a sports blog. Shortly after the final game, a 31–0 loss to the Steelers, Lerner fired Savage and, a day later, Crennel. Holmgren/Heckert: 2009–2011 Cleveland pursued former Steelers coach and Browns linebacker Bill Cowher and former Browns scout Scott Pioli for the head coaching job. The team, however, hired former New York Jets coach Eric Mangini in January 2009. Before the start of the season, Mangini and the front office traded Winslow to the Buccaneers after five seasons marked by injuries and a motorcycle crash that threatened to end the tight end's career. The Browns showed little sign of improvement in Mangini's first year, finishing 5–11 in 2009. While Cleveland lost 11 of its first 12 games, the team won the final four games of the season, including a 13–6 victory over the rival Steelers. At the end of the season, Lerner hired former Packers coach Mike Holmgren as team president, moving Keenan to chief financial officer. A month later, the owner hired Eagles front-office executive Tom Heckert as general manager. Heckert replaced former general manager George Kokinis, who was fired the previous November. The new management said Mangini would return for a second season. Under Holmgren and Heckert's watch, the Browns overhauled the quarterbacking corps. Brady Quinn was traded to the Denver Broncos for running back Peyton Hillis in March, while Derek Anderson was released. Meanwhile, Jake Delhomme was acquired from Carolina and Seneca Wallace from Seattle. The team also drafted quarterback Colt McCoy from the University of Texas. With Delhomme as the starting quarterback, Cleveland lost its first three games and continued to struggle. Wallace started four games, but was replaced by McCoy in the second half of the season. Hillis had a breakout season, rushing for 1,177 yards, and was later chosen to appear on the cover of the Madden NFL 12 video game. Despite the emergence of Hillis, the Browns finished with a 5–11 record for the second season in a row, and Mangini was fired in January 2011. Following Mangini's firing, the Browns named Pat Shurmur as his replacement. Formerly the offensive coordinator for the St. Louis Rams, Shurmur helped groom quarterback Sam Bradford. Holmgren and Heckert hoped he could do the same with McCoy. Contract negotiations between the NFL Players Association and the