would not be renewed for a third season, fans launched a "Save Chuck" campaign that gained momentum with the use of social-networking websites like Twitter and Facebook. Fansite ChuckTV.net launched the first organized fan effort, the Watch/Buy/Share campaign (an idea thought up by "Chuck, vs the podcast" founder Gray Jones), on March 18, 2009; a letter writing campaign was later added to the effort. The week of April 6, 2009, television blogger Kath Skerry changed the name of her website GiveMeMyRemote.com to GiveMeMyChuck.com and used Twitter to notify her readers to support the show, prompting television columnists Alan Sepinwall of The Star-Ledger, Maureen Ryan of Chicago Tribune and Josef Adalian of TelevisionWeek to write Chuck-related news on their websites and Twitter feeds. Sepinwall also wrote an open letter to NBC on reasons for renewal, while Ryan encouraged fan support by listing the various ways they could contribute to the campaign to save Chuck. One fan, Wendy Farrington, was inspired by a product placement in second-season episodes to organize a campaign to purchase "Footlong" submarine sandwiches from Subway on the air date of the second-season finale. This movement gained support from various cast and crew members, with actor Zachary Levi seen leading hundreds of fans to a Subway restaurant in Birmingham, England. Members of the show's cast and crew participated in a special "rally cry" episode of Chuck vs the Podcast on April 24, 2009, just before the season finale, to encourage fans to keep the campaign going and thank them for their support. On the campaign, co-creator Josh Schwartz remarked that it "has been one of the most amazing experiences of [his] life to witness—and certainly the most creatively gratifying". Other fan efforts include the "Have a Heart, Renew Chuck" campaign, involving Chuck fans donating money to the American Heart Association on behalf of NBC. By the NBC Upfront on May 19, 2009 over $17,000 was raised. The campaign also prompted press and media coverage, with The Hollywood Reporter calling Chuck the "most discussed bubble show online". Linda Holmes, writing for NPR, noted the support the campaign has received from both fans and critics, and comments: "It's very common for chasms to open between critics and viewers... But here, critics find themselves passionately advocating for something that's extraordinarily enjoyable to watch." James Poniewozik of Time magazine wrote about the efficacy of save-this-show columns and fan protests, saying, "The sad fact