& The Pacemakers, Billy J Kramer with the Dakotas and The Fourmost. In view of his previous employment as a liner-note writer with Decca, it was taken for granted that he would do the same job for the Beatles and Epstein's other acts. Barrow saw Beatlemania as beginning with the band's appearance on Sunday Night at the London Palladium on 13 October 1963, at which point he no longer had to contact the press but had the press contacting him instead. It was Barrow's idea to give out Beatles Christmas greetings to their fan club members. Barrow thought that goodwill gesture might limit the damage done to the group's reputation by delays in replying to an ever-increasing volume of fan mail. The Beatles were three weeks behind in answering membership applications. At the time he said that he thought of how the Queen always sent out Yuletide greetings to her subjects every year on UK radio and TV, and he decided that the Beatles should "follow her fine example but in their own way". All members of the group's official fan club would receive an exclusive flexi-disc containing messages from John, Paul, George and Ringo. What started as a one-off damage limitation job grew into an eagerly anticipated annual event. In 1965 and 1966's, Barrow travelled around the globe with John Lennon, Paul McCartney, George Harrison and Ringo Starr on the Beatles' biggest, most lucrative and most dangerous international concert tours, conducting their massive daily press conferences wherever they were on the road, accompanying them on their very private "summit of the giants" meeting with Elvis Presley at his home in Bel Air, California, and setting up the Fab Four's media interviews and photo shoots when they returned home. One of Barrow's final tasks as the Beatles' Press Officer was to compile and edit the strip-cartoon story booklet which was part of the "Magical Mystery Tour" recording package at the end of 1967. After the Beatles When the Beatles set up their own self-management operation, Apple Corps, in 1968, the year after Brian Epstein's death, Barrow's job as their publicist became redundant. He left NEMS Enterprises to set up his own independent show business PR consultancy, Tony Barrow International. Headquartered in London's Mayfair district, TBI and its sister company, Tony Barrow Management, represented many of Britain's entertainers and recording artists in the 1970s, including the Kinks, the Bay City Rollers,