reduced admission price that includes a small popcorn. In 2017, the theater incorporated an "Afternoon Classics" series of matinees held on Wednesday afternoons, and 2019 saw the introduction of both "Monday Matinees" and horror-themed "Freaky Fridays" matinees. All features at the theater are usually preceded by a curated collection of vintage cartoons, shorts and trailers. In popular culture The building's exterior (when it comprised two theaters: the Capri and the Riviera) is featured in episode 17 of The Beverly Hillbillies, "Jed's Dilemma," which originally aired on January 16, 1963. A poster for the New Beverly's July 1993 screening schedule is visible in the background of the fourth episode of the sitcom Saved by the Bell: The College Years. In the 1996 comedy Swingers, as Trent implores Mike to head out with him to Vegas, a screening schedule for the New Beverly appears prominently on the side of Mike's refrigerator. Comedian Patton Oswalt's 2015 memoir, Silver Screen Fiend, focuses on his obsessive patronage of the New Beverly, where he watched 720 films from 1995 to 1999, seeking "magical assistance" from classic films to guide his own career. The 2017 documentary short Videostore, filmed on 16mm, opens with a shot of Sherman Torgan replacing letters on the marquee of the New Beverly and features interviews conducted inside the theater. The New Beverly is indirectly referenced in Tarantino's own 2019 film Once Upon a Time in Hollywood. While entering the nearby El Coyote Cafe, Sharon Tate notices a film premiere happening down the street and asks Jay Sebring if "dirty movies" have premieres. In the music video for Haim's "Summer Girl", directed by Paul Thomas Anderson, the band walks past a ticket line at the New Beverly and singer Danielle Haim enters the box office. References External links Cinemas and movie theaters in Los Angeles Fairfax, Los Angeles Organizations established in 1978 Repertory cinemas Quentin Tarantino 1978 establishments in California