protest reached national news media in Germany. A blunt refusal to back down by Jack Wolfskin led to calls to boycott their products in several online communities in Germany and abroad. As the impact of the negative publicity became apparent Jack Wolfskin later issued a press release to indicate they would in future open dialog directly with people it suspected of breaching its copyright, rather than sending damage payment demands as the first contact. In November 2009, Jack Wolfskin threatened the Dutch company Bearwear, a clothing supplier to the gay bear scene, with legal action causing it to suspend its European web shop and generating ill-feelings to Wolfskin with its customers. This was eventually resolved, allowing Bearwear to continue trading with its logo that incorporates a bear paw print. On 19 December 2011, the Civic Association Dog Soul from Slovak Republic (a non-profit organization) received an e-mail with a copy of a letter from an attorney and patent office representing the JACK WOLFSKIN Ausrüstung für Draussen GmbH & Co. KGaA company. Simultaneously - without any valid court decision - they directly accused them of violating trademark property rights. Sponsorship In August 2010, Jack Wolfskin signed a 3-year deal to sponsor the English football club Liverpool FC, in a chance to increase its exposure in the UK. In April 2013, Liverpool FC and Jack Wolfskin announced a 3-year extension of their current partnership deal. References External links US Official Site Clothing brands of Germany Outdoor clothing brands Camping equipment manufacturers Companies based in Hesse Clothing companies established in 1981 Manufacturing companies established in 1981 1981 establishments in Germany German brands 2019 mergers and acquisitions