championship game (it came to be known as the Super Bowl), played between the two league champions, would follow each season until the merger took place. In 1967, Namath threw a then-record 4,007 yards as the Jets posted their first winning record, 8–5–1. The Jets led the division until running back Emerson Boozer was injured against the Chiefs on November 6, which meant opposing teams were able to concentrate on the passing threat from Namath. In 1968, Werblin's co-owners gave him an ultimatum – either buy them out or be bought out. He chose the latter option, reportedly profiting $1.4 million for his 1963 investment of $250,000. Prior to Werblin's departure, the Jets had considered firing Ewbank. They attempted to secure Green Bay Packers coach Vince Lombardi, but Lombardi decided to remain in Green Bay one more season. The season started with the usual three road games due to the team's status as secondary tenant to the Mets at Shea Stadium. The Jets rose to the top of the AFL East; they had lost only two games by mid-November and built a three-game lead over second-place Houston. New York's next game was at Oakland. In what became known as the Heidi Game, the Jets took a 32–29 lead with 68 seconds left, only to have Oakland score two touchdowns to win the game. However, the touchdowns went unseen by much of the national TV audience, as NBC had switched at 7:00 p.m. to a TV movie of Heidi. Nevertheless, the Jets won their remaining games to finish 11–3. In the playoffs, the Jets defeated the Raiders for the AFL Championship at Shea Stadium, 27–23, a game in which Namath threw three touchdowns, including the game winner to Don Maynard in the fourth quarter. Super Bowl III In the Super Bowl at the Miami Orange Bowl on January 12, 1969, the Jets faced the Baltimore Colts, who had dominated the NFL with a 13–1 record. In their 14 regular season games, the Colts permitted only 144 points. Their sole loss had been to the Cleveland Browns, who they then defeated 34–0 in the 1968 NFL Championship Game. Bookie Jimmy "The Greek" Snyder proclaimed the Colts as 17-point favorites over the Jets. Sports Illustrated'''s top football writer, Tex Maule, predicted a 43–0 Colts victory. The first two Super Bowls had been dominated by the NFL champion Green Bay Packers; most journalists expected