up 40%, with 38% being conversational. Pass-along value had 9%, self-promotion 6% with spam and news each making 4%. Despite Jack Dorsey's own open contention that a message on Twitter is "a short burst of inconsequential information", social networking researcher danah boyd responded to the Pear Analytics survey by arguing that what the Pear researchers labeled "pointless babble" is better characterized as "social grooming" or "peripheral awareness" (which she justifies as persons "want[ing] to know what the people around them are thinking and doing and feeling, even when co-presence isn't viable"). Similarly, a survey of Twitter users found that a more specific social role of passing along messages that include a hyperlink is an expectation of reciprocal linking by followers. Levels of use According to research published in April 2014, around 44% of user accounts have never tweeted. About 22% of Americans say they have ever used Twitter, according to a 2019 Pew Research Center survey. In 2009, Nielsen Online reported that Twitter had a user-retention rate of forty percent. Many people stop using the service after a month; therefore the site may potentially reach only about ten percent of all Internet users. Noting how demographics of Twitter users differ from the average Americans, commentators have cautioned against media narratives that treat Twitter as representative of the population, adding that only 10% of users Tweet actively, and that 90% of Twitter users have Tweeted no more than twice. In 2016, shareholders sued Twitter, alleging it "artificially inflated its stock price by misleading them about user engagement." The company announced on September 20, 2021, that it would pay $809.5 million to settle this class-action lawsuit. Branding Twitter has become internationally identifiable by its signature bird logo, or the Twitter Bird. The original logo, which was simply the word Twitter, was in use from its launch in March 2006. It was accompanied by an image of a bird which was later discovered to be a piece of clip art created by the British graphic designer Simon Oxley. A new logo had to be redesigned by founder Biz Stone with help from designer Philip Pascuzzo, which resulted in a more cartoon-like bird in 2009. This version had been named "Larry the Bird" after Larry Bird of the NBA's Boston Celtics fame. Within a year, the Larry the Bird logo underwent a redesign by Stone and Pascuzzo to eliminate the cartoon features, leaving a