WVMP (101.5 FM) is a commercial radio station licensed to Vinton, Virginia, and serving the Roanoke metropolitan area. WVMP is owned by Todd P. Robinson's WVJT, LLC. It broadcasts a Christian talk and teaching radio format, with some programming provided by the Salem Radio Network. National religious leaders heard on WVMP include Greg Laurie, David Jeremiah, John MacArthur, Alistair Begg and Chuck Swindoll WVMP has an effective radiated power (ERP) of 1,200 watts. The transmitter is on Mill Mountain in Roanoke, off Prospect Road SE. History WZZI The station signed on the air on . It was owned by H. Edward Hale's Carousel Entertainment, using the call sign WZZI. It originally played country music. The station flipped to a modern rock format in January 1999. Roanoke residents Karen and Robert Travis purchased WZZI in January 2000. They had just purchased WRVX (97.9 FM) in Lynchburg, Virginia, which they renamed to WZZU. Formats under the Travises included alternative rock "Z101" and oldies "Oldies 101.5". Oldies and Classic Rock In 2004, Centennial Broadcasting bought the two stations. WZZI began simulcasting WZZU. The two stations played oldies. They called themselves "BOB FM" from 2004 to 2006. They switched to classic rock as "The Planet" from 2006 to 2009. WZZU continues airing a mainstream rock format on 97.9 FM. In July 2008, Washington Redskins owner Daniel Snyder announced a purchase of Centennial's four-station Roanoke-Lynchburg cluster by his Red Zebra Broadcasting. The sale fell through and no paperwork was ever filed with the Federal Communications Commission. Adult Album Alternative Centennial instituted a locally focused adult album alternative (AAA) format on October 12, 2009, branded "101.5 The Valley's Music Place" WVMP. WZZI/WVMP was the Roanoke network affiliate for the Virginia Cavaliers football and basketball broadcasts from 2007 through 2012. The Cavaliers moved back to longtime home WFIR at the beginning of the 2012 football season, as the university preferred to partner with a news-talk station. WZZU, which joined as Lynchburg's affiliate at the same time, remains affiliated with the network. Centennial placed WVMP on the market in 2010. Ed Walker's Cityworks Community Broadcasting purchased the station to preserve the AAA format. Walker sold to Dr. William E. "Eddie" Amos' Community Media Group in 2014. Changes in ownership Todd Robinson, owner of several full-powered stations in the Roanoke/Lynchburg/Bedford market, began operating WVMP by local marketing agreement (LMA) on August 1, 2016, and announced intentions to purchase the