1959 for $60,000 by the St. John's Lutheran Church. Route and landmarks Midtown Ponce de Leon Avenue begins at Spring Street at the south edge of Midtown Atlanta, though prior to the construction of the Downtown Connector, it started a block further west at Williams Street (across from Georgia Tech, one block east of Bobby Dodd Stadium) It passes West Peachtree Street and then Peachtree Street, the city block which has the BellSouth Building (now Tower Square) and the historic Fox Theatre on the north side of the street. At the next two intersections, it takes multiple numbered routes from North Avenue, which runs one block to the south and forms the boundary between Midtown and downtown Atlanta. Via one-way Juniper Street southbound and Piedmont Avenue (formerly part of Georgia 237) northbound, it gets U.S. 29 north, U.S. 78 east, U.S. 278 east, and Georgia 8 east. Historic Midtown and Old Fourth Ward Passing Piedmont Avenue and the Edward C. Peters House, Ponce forms the border of NRHP-listed Historic Midtown to the north and Old Fourth Ward to the south. Here are found the historic Mary Mac's Tea Room, the Kodak Building, the Atlanta Eagle, Atlanta's original Krispy Kreme store, and Grace United Methodist Church. After drifting toward the east-northeast, it passes Boulevard (which continues north as Monroe Drive), and after Glen Iris Drive it passes the north side of the hulking former Sears building, later used as City Hall East, and now as Ponce City Market, a food hall and mixed-use complex. Before Sears, the Ponce de Leon Amusement Park was located here. On the north side of Ponce is the Midtown Place strip mall, on the site of the Ponce de Leon ballpark, which was home to the Atlanta Crackers and Atlanta Black Crackers baseball teams. Poncey-Highland and Virginia-Highland Ponce de Leon Avenue then passes under a former rail bridge which is part of the BeltLine trail, after which it forms the border between the Poncey-Highland neighborhood to the south and Virginia-Highland to the north. After the now-redeveloped Ford Motor Company Assembly Plant bordering the BeltLine, it passes the Clermont Hotel and Clermont Lounge and then the north end of Freedom Parkway, where it also picks up the route designation Georgia 10 east. It then passes 725 Ponce, a mixed-use development on the former site of a supermarket nicknamed "Murder Kroger". A few blocks further east is the