of advertising-supported television is that, unlike cable, it still rewards breadth, not depth, of viewership. Four million people who watch a show really hard are still just four million people to an ad buyer. Unless they spend money." He stated that the "Finale & Footlong" campaign was a far more effective way to demonstrate support since Subway is one of the show's major sponsors. However, Josh Bernoff of Advertising Age remarks, "Thousands of visible, loyal viewers does not equal millions of actual viewers. Objects in the groundswell may be smaller than they appear. People who congregate online are not a representative sample." In support of the show, Nestlé sent more than 1,000 packs of its Wonka Nerds candies to NBC after Josh Schwartz made such a suggestion to fans in an April 20, 2009 interview with The New York Times. Additionally, Chuck won the annual "Save Our Shows" poll by USA Today in which 43,000 people voted, topping the poll with 54% of respondents favoring renewal, beating other bubble shows such as Cold Case (45%) and Without a Trace (41%). The petition campaigns were also mentioned on the May 12, 2009 episode of The Daily Show with Jon Stewart. NBC's decision to renew the show for a thirteen-episode third season was announced on May 17, 2009. At that time, both NBC's Ben Silverman and co-creator Chris Fedak confirmed that there was an option nine more episodes. Although Silverman said that NBC was not looking to lower costs, Schwartz said that series production studio Warner Bros. Television had asked the producers to make budget cuts to meet a decrease in the license fee by NBC. Silverman, Fedak and Schwartz promised that the show's quality would not be impacted. By October 28, 2009 NBC had picked up an additional six episodes for a total of 19 episodes in Season 3. Series renewal, 2010 Questions about the series' continued viability began before the third season aired. Just hours before the third-season premiere, when asked whether NBC suddenly moving Jay Leno out of primetime lowered the bar for Chuck, NBC chairman Jeff Gaspin replied, "I wouldn't say the bar's lower, but we obviously have less choice at the moment, so he's got a better shot." When asked about the series' chances of being renewed for a fourth season and whether fans would have to step in again, Angela Bromstad replied, "Well, it's got to