to millions of deaths each year. These findings have guided recent conservation efforts. The US Fish and Wildlife Service has created a set of guidelines to reduce the impacts of lighting on migratory birds, such as limiting tower construction, limiting the height of towers, and keeping towers away from migratory zones. In addition, Programs such as the Fatal Light Awareness Program (FLAP) in Toronto have reduced bird collisions by reducing the light emissions of tall buildings. Studies have also found that artificial lighting disrupts the orientation of baby sea turtles. This, in turn, has increased mortality in sea turtle populations. This information has led to the proposed implementation of a number of conservation and management strategies. The same researchers, for example, have suggested pairing light reduction with dune restoration to improve hatchling orientation and success. In addition, researchers have used information on the sensory ecology of sea turtles to decrease their bycatch rate by fishermen. Bycatch is the term for non-target fish, turtles, or marine mammals that are incidentally captured by fishermen. Because researchers know that fishes and sea turtles differ in their responses to visual sensory cues, they have devised a baiting system that is non-detectable to fish, but less attractive or even repellant to sea turtles. In this recent study, this method led to decreases in turtle bycatch while imposing no noticeable reduction on fishing yield. Role of sensory ecology in conservation strategies A goal of sensory ecologists has been to study what environmental information is most important in determining how these organisms perceive their world. This information has been particularly relevant in understanding how organisms might respond to rapid environmental change and novel human-modified environments. Recently, scientists have called for an integration of sensory ecology into conservation and management strategies. Sensory ecology can thus be used as a tool to understand (1) why different species may react to anthropogenic and environmental change in different ways, and (2) how negative impacts of environmental and anthropogenic change might be mitigated. In addition, sensory ecology has been employed as a tool to shape management strategies for the control and eradication for pests and invasive species as diverse as crop pests, marine animals, cane toads, and brown snakes. Conservation through the reduction of ecological traps An ecological trap is an instance where organisms choose poor-quality habitats over better, available habitats because of their incorrect evaluation of habitat quality. Man-made landscapes present