Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. Jeffrey Kluger wrote a book about this phenomenon that describes how house plants can be more complicated than industrial plants, how a truck driver's job can be as difficult as a CEO's and why 90% of the money donated to help cure diseases are given only to the research of 10% of them (and vice versa). The term has been adopted in advertising, marketing and other industries. Design aspects Complexity tends to rise as system elements specialize and diversify to solve specific challenges. Simple interfaces tend to improve the usability of complex systems. History of the term Like most terms, it has been shaped through dialogues and discussion. Several individuals have participated in the development of the meaning of this term in both formal and informal venues. Most notable is Anuraj Gambhir who is attributed with the creation and popularisation of this term through various presentations and conferences around the world. Education One of the first formally published instances of the word was in the journal 'Childhood Education' (1924), in the article it appears to be used to discuss education and psychology related issues. In science Jack Cohen and Ian Stewart authors of the book The Collapse of Chaos (1995), a non-fiction book that attempts to explain chaos theory and complex systems to the general public. The complexity of algorithms and of mathematical problems is one of the central subjects of theoretical computer science. Simplexity was whimsically defined by computer scientists Broder and Stolfi as a concept worthy of as much attention as complexity: "The simplexity of a problem is the maximum inefficiency among the reluctant algorithms that solve P. An algorithm is said to be pessimal for a problem P if the best-case inefficiency of A is asymptotically equal to the simplexity of P." The concept of Simplexity was amplified in the mid 1970s by Bruce Schiff (self-described theorist) and restated as "The process by which nature strives towards simple ends by complex means. The result of a simple random act can only be predicted by complicated means. The spatial placement of each atom in a transplanted plant root ball is difficult to predict, but, the plant will adapt its root ball to the hole, and continue to thrive. This conceptual expression harkens