The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which has agreed to sell most of the company's brands to Nestlé during 2021. It was original known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016. It changed to its current name, the Bountiful Company, in January 2021. History The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty. The company was publicly traded until 2010, when the Carlyle Group acquired it in for $3.8 billion. As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer. It considered selling the company amid growing interests from China, or an IPO early 2017. In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts. In 2021, the company was acquired by Nestlé for $5.75 billion. Brands The Bountiful Company owns a wide variety of brands including: American Health Balance Bar Best Bar Ever, Inc. Body Fortress DeTuinen Dr.Organic (Organic Doctor in the U.S.) Ester-C Good 'n Natural Home Health MET-Rx Natural Wealth Nature's Bounty Osteo Bi-Flex Physiologics Pure Protein Puritan's Pride Rexall SiSU Solgar Sundown Naturals The 2011 Consumer Reports investigation controversy A 2011 Consumer Reports investigation found that in fish-oil supplements, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty". See also List of food companies References External links NBTY buys SOLGAR hoovers.com Food retailers of the United States Nutritional supplement companies of the United States Health food stores Retail companies established in 1971 Companies based in Suffolk County, New York The Carlyle Group Kohlberg Kravis Roberts companies American companies established in 1971 1971 establishments in New York (state) 2010 mergers and acquisitions 2021 mergers and acquisitions American subsidiaries of foreign companies Nestlé