from Donald Trump (the latter's failure was a major factor in Trump's decision to run for President the next year), to secure the team. The deal closed October 10, 2014. Having committed to keeping the Bills in Buffalo, the Pegulas negotiated with Rogers Communications to cancel the Bills Toronto Series as one of their first actions as the new owners. The Bills finished the 2014 season with a 9–7 record, which broke a league-leading streak of nine consecutive losing seasons. However, they were eliminated from playoff contention after a loss to the Oakland Raiders in the second to last week of the season, which extended their league-leading playoff drought to fifteen seasons. The starting quarterback for most of the 2014 season was Kyle Orton, a last-minute signing who was named starter a month into the regular season. Orton announced his retirement the Monday following the conclusion of the season. 2015–2016: Rex Ryan and new ownership under the Pegulas The 2015 season was the first full season for the Bills under the Pegula Family's ownership. On December 31, 2014 Doug Marrone chose to opt out of his contract with the Bills. He asked for a contract extension, but his request was denied by Mr. Pegula. On January 11, 2015 it was reported that Rex Ryan, who had recently been fired from his head coaching job with the New York Jets, would become the next head coach. Ryan was officially named the new head coach the next day, January 12, 2015. The day after that, January 13, 2015, it was announced that defensive coordinator Jim Schwartz would not be returning for the 2015 season. The team dramatically overhauled its offense in the offseason, bringing in a number of new starters: quarterback Tyrod Taylor, running back LeSean McCoy, fullback Jerome Felton, wide receiver Percy Harvin and tight end Charles Clay. The Bills set a franchise record for season ticket sales for the 2015 season with more than 60,000 season tickets sold. The Rex Ryan hiring has been linked to the high increase in sales. The Bills opened the 2015 season with a 24–17 win over the Indianapolis Colts, but faltered (despite an unsuccessful late-game comeback) against traditional nemesis New England. Through the first quarter of the season the Bills led the NFL in penalties heading into their Week 5 game against the Tennessee Titans. After being flagged 17 times in Week 4 against