home in Week 1 to the Lions, who had beaten them the previous December and denied them a playoff appearance. At the bye in Week 7, the Bucs were 4–3 and looked promising to make a postseason push. All of that changed rapidly when they abruptly collapsed and ended up not winning another game for the rest of the season for the longest losing streak in franchise history since 1977. On January 2, 2012, Morris was fired as head coach of the Buccaneers after a 4–12 season, including losing their last ten games. 2012 and 2013: Greg Schiano era About three weeks after firing Raheem Morris, the Buccaneers hired Greg Schiano from Rutgers as the new head coach. During his introductory conference he stated “There will be Buccaneer men, and there will be a Buccaneer Way.” The phrase “The Buccaneer Way”'' became a slogan amongst fans and local media, describing the new regime and attitude. The team filled out the coaching staff with new faces, including Mike Sullivan, Bill Sheridan, and Butch Davis. In 2013, Dave Wannstedt was also added as special teams coach. In the first day of free agency, the club signed top prospects Vincent Jackson and Carl Nicks, as well as Eric Wright. The $140 million committed to the team during that 24-hour period is considered the largest investment the Glazer family has put into the team going back almost a decade. The team would finish the 2012 season at 7–9, notably ranking first in rushing defense. Furthermore, the rushing offense was highlighted by the breakout performance of Doug Martin. After two seasons of game day local television blackouts, the improved team began seeing increased attendance and attention, and some blackouts lifted. Six games were blacked out in 2012. For the three-year period of 2010-2012 the Bucs led the NFL in local television blackouts with 19 (Cincinnati was second with 11). Schiano's coaching style, however, drew criticism at the end of a game against the Giants (Schiano's New Jersey homecoming). With the Bucs losing by seven points, but no longer able to stop the clock with a timeout, Schiano ordered his defense to continue to aggressively tackle quarterback Eli Manning, who was taking a knee to end the game, in the hopes of causing a turnover. Those actions prompted Giants coach Tom Coughlin to verbally reprimand Schiano when the two met at midfield after the game. Schiano