plant in Denver, Pennsylvania, in 2002 and contracted with another area company to make pretzels under the Quinlan name. In 2004, Palladium began efforts to help Wise cut into Frito-Lay's share in Wise's key markets, including new packaging for all of its products. Much of the money would be spent on the New York City metropolitan area, Wise's largest market. In the summer of 2005 Wise financed a three-year sponsorship deal to become the Official Potato Chip of the New York Mets. It upped the ante to become the Official Potato Chip and Cheez Doodle of the New York Mets by 2015. In 2012, Wise Foods was acquired by the Mexican company Arca Continental, the second largest Coca-Cola bottler in Latin America and number three in the world. Arca, which owns several Mexican snack companies, is seeking to leverage Wise's reputation and market presence to introduce its Mexican snacks where Wise has a presence. The company moved its headquarters from Parsippany, New Jersey, to Atlanta, Georgia, in 2013. In 2015, Jolie Weber, the company's CFO at the time, was named CEO. References Wise Products Corporate Listing and Descriptions 2009, Torquil Gilroy External links Borden (company) Economy of the Eastern United States Snack food manufacturers of Pennsylvania Brand name potato chips and crisps Cuisine of the Mid-Atlantic states Food and drink companies based in Pennsylvania 1921 establishments in Pennsylvania American companies established in 1921 Food and drink companies established in 1921 Columbia County, Pennsylvania