Edwards, in Jeopardy! former timeslot. Bolen and other NBC executives were surprised, though, when Jeopardy! actually beat Pyramid for several weeks in February and March, prompting CBS to cancel Pyramid for failing to draw, according to packager Bob Stewart (who also produced Jackpot!), a 30 share that CBS daytime executives required a show to have in order to stay on its daytime schedule (Pyramid returned several weeks later on ABC in an afternoon slot and went on to become one of the most popular games of the 1970s and 1980s). CBS relocated Gambit to 10:30a.m. on April 1, which ran about even with Jeopardy! in the ratings, with Gambit having perhaps a slight lead, due to its more traditional housewife target audience. Remarkably, Jeopardy! stayed strong despite losing much of its core audience, who was usually either at work or in classrooms during that hour and thus could not watch the show then. However, Bolen was not interested in seeing an aging show like Jeopardy! stand in the way of her plans for a more youthful image for NBC's daytime lineup, so she resolved to prepare it for eventual cancellation, a rare instance of a network deliberately trying to undermine one of its programs. So, on July 1 of the same year, NBC moved Jeopardy! to yet another timeslot, this time to 1:30p.m. EST (12:30p.m. CST) (replacing Three on a Match, yet another Bob Stewart-produced game) and placed it against ABC's Let's Make a Deal and CBS' As the World Turns, both of which had easily beaten the ratings of several programs placed in that same time slot by NBC since December 1968. At that time, Deal moved to ABC from NBC, which had carried it in that very time slot during much of the 1960s, in a dispute by packagers Stefan Hatos and Monty Hall over the latter network's refusal to make a weekly primetime version of the show permanent. With the July move, many of the previously tenaciously-devoted viewers began abandoning the program; most of the remaining ones were either middle-aged housewives or elderly retirees, two groups undesirable to advertisers due to their usually fixed retail brand preferences, rendering them unpersuadable to try new ones. As such, advertising revenues fell, a scenario not helped by the severe economic recession occurring in late 1974. Jeopardy! became the seventh show since 1968 to fail at 1:30p.m. EST (12:30p.m. CST), and