The Kentucky Three-Day Event, currently the Land Rover Kentucky Three-Day Event due to sponsorship, is an eventing competition held at the Kentucky Horse Park in Lexington, Kentucky. Land Rover Kentucky is a CCI5*-L eventing competition. Five stars is the highest level of competition in the sport, the same level of competition as Eventing at the Olympics and the World Equestrian Games. The event is sponsored by Land Rover. Prize money of $ is distributed among the top placings with $ as well as a Rolex watch awarded to the first place horse and rider. Although the event's name continues to reflect its roots as a three-day competition, the Kentucky Three-Day Event currently takes place over four days (Thursday through Sunday). Due to large number of entries, both Thursday and Friday are devoted to the dressage test. Cross-country is on Saturday, and show jumping is on Sunday. The Kentucky Three-Day Event is held the last weekend of April, the week before the Kentucky Derby. It is one of the three events in the Rolex Grand Slam of Eventing. History In 1974, Bruce Davidson and the United States Equestrian Team won individual and team gold at the World Championships held in Burghley, England. This gave the United States the right to hold the next World Championships four years later, in 1978. The Kentucky Horse Park in Lexington, Kentucky was due to open around the same time, and plans were made to hold the World Championships there. Equestrian Events, Inc. (EEI) was formed to as a non-profit organization to help plan the competition and raise public awareness. The first horse trials at the Kentucky Horse Park was held in 1976, to prepare. In 1977, the National Pony Club Rally and the North American Junior Three-Day Event Championships were also held there. The 1978 event had more than 170,000 spectators and added more than $4 million to the local economy. The event was broadcast worldwide, as well as nationally on CBS. The success of the World Championships helped to convince the EEU to continue the event annually. Today, the event is broadcast worldwide in 18 languages. Although the event began as an advanced three-day, and later included open intermediate and preliminary competitions, today it only holds the highest level: the CCI****. Intermediate-level competition was held in 1979 and from 1985 to 1981. An Advanced-level CCI was held from 1980 to 1999 up to the