The mass media in the Republic of Ireland includes all the media and communications outlets of the Republic. Print media Ireland has a traditionally a competitive print media, which is divided into daily national newspapers and weekly regional newspapers, as well as national Sunday editions. Competition from international markets is also strong in Ireland many publications from the US, the UK and Central Europe are widely available in Ireland. The strength of the UK press is a unique feature of the Irish print media scene, with the availability of a wide selection of British published newspapers and magazines, many of these UK editions produce specialist versions for the Irish market e.g. Irish Daily Mail and the Irish Sun. Some of the most popular national newspapers include The Irish Times, the Irish Independent and the Irish Examiner. Local and regional papers include The Kerryman, the Evening Herald and the Evening Echo. The use of digitised versions of newspapers and websites is increasingly becoming popular, however readership amongst physical newspapers is still high in Ireland when compared to other European countries. Newspapers are popular in Ireland. According to the National Newspapers of Ireland and Joint National Readership Survey 91% of Irish adults regularly read newspapers. The market penetration for daily newspapers runs at 190% and 350% for Sunday titles. For comparison, US newspaper market penetration is only 51%. There are several daily newspapers in Ireland, including the Irish Independent, The Irish Examiner, The Irish Times, Irish Daily Star, and the Evening Herald. The best selling of these is the Irish Independent, which is published in both tabloid and broadsheet formats. The leading Sunday newspaper in terms of circulation is the Sunday Independent which has over a million readers each week, a very large number considering that Ireland has only 1.25 million households. Other popular papers include The Sunday Business Post, Irish Mail on Sunday and the Sunday World (the latter published in separate editions for the Republic and Northern Ireland). One noted trend in Irish newspapers is the presence of Irish editions of UK newspapers, these include The Irish Sun, Irish Mirror, Irish News of the World, and the Irish edition of The Sunday Times. Linear and digital broadcasting Raidió Teilifís Éireann (RTÉ) is the public service broadcaster of Ireland and is funded by a licence fee and advertising. RTÉ operates four national television channels, RTÉ One, RTÉ2 RTÉ News Now and