approximately half of all programming on Canadian airwaves be Canadian in origin. However, Canadian content includes not only arts and drama, but news and sports, and most private broadcast networks skew towards the latter rather than the former, to allow for large quantities of foreign dramas. To the dismay of many Canadians, this leaves more "culturally" oriented Canadian programming off the major-network airwaves. Tax incentives Cultural protectionism by the Canadian government gave preference through tax rebates and lower postal rates to magazines published and printed in Canada. This limited the options of American publishing companies to sell magazines in Canada. Some, specifically Reader's Digest and Time magazines, got around the restrictions by publishing "split runs", that is, printing "Canadian editions" of American magazines, rather than publishing uniquely Canadian magazines. In 1998, after the Canadian government attempted to outlaw these types of magazines, the publishers of American magazines, including Sports Illustrated and Time successfully pressured the Canadian government to back down, citing World Trade Organization (WTO) rules and threatening a NAFTA lawsuit. Effectiveness The effectiveness of the cultural protectionism measures have been somewhat uneven. Thomas Symons, shortly after the Fowler report's installation in Canadian law, released a report entitled "To Know Ourselves". The report looked at Canadian high-school history books and found that the Winnipeg General Strike went without mention, but the books contained two chapters on US President Abraham Lincoln. The report also looked at Canadian children's general knowledge of their government and found that most could not identify the Canadian head of state (Queen Elizabeth II) and the basis for Canada's law and founding (the British North America Act 1867). In 1969, Canadian Prime Minister Pierre Trudeau famously said of the United States, "Living next to you is in some ways like sleeping with an elephant. No matter how friendly or temperate the beast, one is affected by every twitch and grunt." By the 1990s, the great majority of television, films, music, books, and magazines consumed by Canadians continued to be produced outside the country. Creators of Canadian rap music in 2000 complained that many radio stations did not include rap in their Canadian music content and that television stations aired few rap music videos and news stories, but the CRTC was slow to grant broadcast licenses for urban music radio stations. In recent years, the advent of online music and video has allowed international content providers to bypass