texts of iconoclasts William S. Burroughs, J. G. Ballard, and Genesis P-Orridge. It draws upon Third Culture sciences and conceptual worldviews for Social Engineering, Values Systems Alignment, and Culture Jamming purposes. An important example of macro-historical memetic engineering analysis explaining how domination, patriarchy, war and violence are culturally programmed is Riane Eisler's The Chalice and the Blade (San Francisco: Harper SanFrancisco, 1988), which outlines her Dominator and Partnership Culture thesis. The savvy memetic engineer is able to isolate, study, and subtly manipulate the underlying values systems, symbolic balance and primal atavisms that unconsciously influence the individual psyche and collective identity. A highly educated but susceptible intelligentsia, worldwide travel, and information vectors like the Internet, cable television, and tabloid media, means that hysterical epidemics and disinformation campaigns may become more common. This warfare will be conducted using aesthetics, symbols, and doctrines as camouflage that will ultimately influence our cultural meme pool. These contemporary life conditions (Historic Times; Geographic Place; Existential Problems; and Societal Circumstances) are explored in books like Carl Sagan's The Demon Haunted World: Science As a Candle in the Dark (New York: Ballantine Books, 1996), John Brockman's The Third Culture: Beyond the Scientific Revolution (New York: Touchstone Books, 1996), and Michael Shermer's Why People Believe Weird Things: Pseudo-science, Superstition, and Other Confusions of Our Time (New York: W.H. Freeman & Co, 1996). Fictional descriptions of memetic engineering include Isaac Asimov's seminal Foundation Trilogy (New York: Bantam Books, 1991), George Gurdjieff's artificial mythology Beelzebub's Tales to His Grandson (New York: Penguin USA, 1999); Neal Stephenson's novels Snow Crash (New York: Bantam Spectra, 1993) and The Diamond Age (New York: Bantam Spectra, 1996); and Robert W. Chambers' unearthly The King in Yellow (Buccaneer Books, 1996) tome, which influenced seminal horror author H. P. Lovecraft. Applied memetic engineering Memetic engineering as a social science lends examples of itself in multiple areas and disciplines. It is currently being examined and researched by the US military as a means to counterinsurgency and combat terrorism as explained below in "From the Clash to the Confluence of Civilizations" by Thomas P.M. Barnett, an American military geostrategist, and Richard J. Pech's "Inhibiting Imitative Terrorism Through Memetic Engineering". Other examples of applied memetic engineering are present but not exclusive to the marketing and advertising industries. The question is whether these individuals can be truly considered memetic engineers. Marketing and advertising professionals create memes on an ongoing basis; however,