most American retailers until Chattem returned the product to the market in the fall of 2013. Advertising Rolaids' best-known commercial from the 1970s featured the famous tag line: "How do you spell relief?" "R-O-L-A-I-D-S" In connection with the famous slogan, Rolaids sponsored the Major League Baseball award for top relief pitchers called the Rolaids Relief Man of the Year Award. The award was given yearly from 1976 through 2012. Rolaids softchews Pfizer released a new version of Rolaids on April 6, 2006, branded Extra Strength Rolaids Plus Gas Relief Softchews. The product was produced as an alternative for people averse to the chalky consistency of regular Rolaids. They were widely advertised in multiple media formats. Rolaids Softchews were originally developed and test marketed in Oklahoma City under the brand name Remegel by Warner Lambert in 1984. Medical information The active ingredients are calcium carbonate (550 mg) and magnesium hydroxide (110 mg). The inactive ingredients are dextrose, flavoring, magnesium stearate, polyethylene glycol, pregelatinized starch, sucralose and sucrose. The new Chattem varieties have increased the amount of the active ingredients in the product, up to 1000 mg of calcium carbonate and 200 mg of magnesium hydroxide for the "ultra strength" varieties. Minor side effects may include constipation or stomach cramps. Serious side effects include loss of appetite, vomiting, dizziness, and headache. References External links Antacids Drugs acting on the gastrointestinal system and metabolism Products introduced in 1954 Chattem