switch of Nicorette gum and the NicoDerm CQ transdermal nicotine patch to over-the-counter status in the US. The Nicorette inhaler was launched in 1996 and Nicorette Microtab (sublingual tablets) in 1999. In 2002, the FDA changed the status of Commit lozenges to over the counter in the US. In 2004, Nicorette launched Peppermint, the first coated nicotine gum. A shell coating containing a sugar substitute (xylitol) and flavouring masks the nicotine taste. In 2005, Nicorette introduced Fresh Mint chewing gum. In December 2008, Nicorette introduced a new semi-transparent nicotine patch under the trade name "Invisipatch". As stated by the UK Medicines and Healthcare products Regulatory Agency, in addition to this more discreet patch to encourage better customer compliance, new Nicorette transdermal patches have been developed to: reduce patch size; add a higher dosage strength of 25 mg of nicotine to the previously available 5, 10 and 15 mg; and increase the proportion of bioavailable nicotine). In 2009, Nicorette introduced "Icy White" chewing gum with teeth whitening and Nicorette Mentolmint, a chewing gum with softer menthol taste. At the end of November 2010, Nicorette introduced QuickMist 1 mg mouthspray, which provides more rapid absorption of nicotine than lozenges or gum. In January 2011, Nicorette UK launched the ActiveStop mobile app for iOS featuring target setting, a wish list, distractions, achievement sharing, information and games. Brand communication Yacht race sponsorship Nicorette has been sponsoring yacht racing since 1993 when it partnered with Ludde Ingvall, a Finnish-born Swede who started a non-smoking team in 1991. In 1995, the Nicorette team was banned from the Cape to Rio Race, sponsored by the tobacco company Rothmans. The captain of "Nicorette" protested against the decision, saying that "Rothmans is scared of the boat and the healthy lifestyle it seeks to promote". A spokesperson for the organizing committee of the race later admitted that the yacht was barred because they considered the product to be in competition with the sponsor's product. In the same year the yacht won the Fastnet Race. In 1997, the yacht broke the Transatlantic mono-hull record, covering the route from New York City to Lizard Point (Great Britain) in 11 days 13:22.58. Second and third generations of the yacht won the Sydney to Hobart Yacht Race in 2000 and 2004. Car race sponsorship During the 90s Nicorette (GlaxoSmithKline) sponsored Dennis Vitolo (ex-smoker) in Payton Coyne Racing and The Grand Prix of Miami. In