advantage among younger women, and baby boomers reaching menopause, Playtex continued to gain market share on Tampax. After extensive market research, Tampax reversed that trend with the 2002 introduction of Pearl, with an applicator designed to be as visually appealing as it was functional, and making the brand once again appealing to teens. Playtex responded by litigating. In one suit, it alleged patent infringement over Pearl's applicator design. It also alleged that advertising claiming Tampax Pearl had better leakage protection and comfort than Gentle Glide was false. Playtex won a verdict prohibiting Tampax from making claims of superiority, until the decision was reversed in 2007, when Tampax made improvements in materials and manufacturing. In 2006, Sara Lee spun off its clothing sector into HanesBrands Inc., which now runs the Playtex apparel business. The next year Playtex Products acquired the Hawaiian Tropic sunscreen company for $83 million. Later that year Playtex Products was acquired by Energizer Holdings for $1.16 billion. Playtex Products was sued in 2008, when a mother accused the company of not adequately disclosing their baby bottles contained bisphenol A. After Canada considered banning the chemical, the company took it out of their bottles the following year. In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You." This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. In 2015, Energizer Holdings spun out several businesses including Playtex Products into a new company called Edgewell Personal Care. Organization The Playtex trademark is owned by Playtex Marketing Corp. in the United States and Canada. They license the trademark to HBI Branded Apparel Enterprise (a subsidiary of Hanesbrands) for Playtex-branded apparel and Playtex Products Inc (a subsidiary of Energizer Holdings) for baby products, gloves and feminine products. Hanesbrands and Energizer Holdings each own a fifty percent interest in Playtex Marketing Corp. Hanesbrands also owns the rights to the brand name for use with apparel internationally, except in Europe and South Africa, where DBA Apparel (itself acquired by Hanes in 2014) sells Playtex-branded apparel products. Playtex Products LLC is managed under the Personal Care Division of Energizer Holdings. Products According to Energizer Holdings' 2012 annual report, Playtex Products LLC is the largest producer of household gloves, hand wipes and sunscreen, as well as the second largest producer