characters each, while ORACLE offered pages of 22 lines with 40 characters each. In other ways the standards overlapped; for instance, both used 7-bit ASCII characters and other basic details. In 1974 all the services agreed on a standard for displaying the information. The display would be a simple grid of text, with some graphics characters for constructing simple graphics. The standard did not define the delivery system, so both Viewdata-like and Teledata-like services could at least share the TV-side hardware (which at that time was quite expensive). Rollout in the United Kingdom Following test transmissions in 1973–74, towards the end of 1974 the BBC news department put together an editorial team of nine, including and led by editor Colin McIntyre, to develop a news and information service. Initially limited to 30 pages, the Ceefax service was later expanded to 100 pages and was launched formally in 1976. It was followed quickly by ORACLE and Prestel. Wireless World magazine ran a series of articles between November 1975 and June 1976 describing the design and construction of a teletext decoder using mainly TTL devices; however, development was limited until the first TV sets with built-in decoders started appearing in 1977. The "Broadcast Teletext Specification" was published in September 1976 jointly by the IBA, the BBC and the British Radio Equipment Manufacturers' Association. The new standard also made the term "teletext" generic, describing any such system. The standard was internationalised as World System Teletext (WST) by CCIR. By 1982 there were two million such sets, and by the mid-1980s they were available as an option for almost every European TV set, typically by means of a plug-in circuit board. It took another decade before the decoders became a standard feature on almost all sets with a screen size above 15 inches (Teletext is still usually only an option for smaller "portable" sets). From the mid-1980s both Ceefax and ORACLE were broadcasting several hundred pages on every channel, slowly changing them throughout the day. In 1986 WST was formalised as an international standard as CCIR Teletext System B. It was also adopted in many other European countries. Development in other countries Besides the US and UK developments, a number of similar teletext services were developed in other countries, some of which attempted to address the limitations of the initial British-developed system, by adding extended character sets or improving graphic abilities. For example, state-owned