future Prime Minister of Italy, was managing-director until July 1990. From 1989 to 1990, the newspaper was accompanied by the satirical weekly magazine Cuore, directed by Michele Serra. In 1991, the title changed from Journal of the Italian Communist Party to Journal founded by Antonio Gramsci. From 1992 to 1996, its director was Walter Veltroni, who started periodically providing free gifts, such as books and videocassettes, with copies of the newspaper. The newspaper ceased publication for eight months from 28 July 2000 to 28 March 2001 because of financial problems. Following this uncertain period, it was published by Baldini & Castoldi, a company not linked to the Democrats of the Left (DS) or Democratic Party (PD); however, its political position continued to be strongly tied to the DS and PD. In May 2008, Tiscali founder and Sardinia president Renato Soru finalized a deal to become the new newspaper owner. One of the first moves made by the new property was the appointment of former la Repubblica journalist Concita De Gregorio as new editor-in-chief in August 2008, replacing Antonio Padellaro in the post. In June 2009, Maurizio Mian's Gunther Reform Holding invested €3m to acquire a 20% stake in l'Unità, still under the ownership of Soru. On 7 May 2012, the paper began to be published in Berliner format. l'Unita again suspended publication on 31 July 2014. A meeting of shareholders was unable to decide how to keep the newspaper financially viable as debts amounted to €30 million. Circulation The 1988 circulation of l'Unita was 300,000 copies. In 1991, the paper had a circulation of circa 156,000 copies, but next year its circulation was 124,000 copies. In 1997, it was the tenth best-selling Italian newspaper with a circulation of 82,078 copies. The circulation of the paper was 49,536 copies in 2008 and 53,221 copies in 2009. It fell to 44,450 copies in 2010. In April 2014, the paper had a circulation of 20,937 copies. Editors-in-chief Ottavio Pastore (1924) Alfonso Leonetti (1924–1925) Mario Malatesta (1925) Riccardo Ravagnan (1925–1926) Girolamo Li Causi (1926) Eugenio Curiel (1943–1944) Celeste Negarville (1944–1945) Velio Spano (1945–1946) Mario Montagnana (1946–1947) Pietro Ingrao (1947–1957) Alfredo Reichlin (1957–1962) Mario Alicata (1962–1966) Maurizio Ferrara (1966) Maurizio Ferrara & Elio Quercioli (1966–1969) Giancarlo Pajetta (1969–1970) Aldo Tortorella (1970–1975) Luca Pavolini (1975–1977) Alfredo Reichlin (1977–1981) Claudio Petruccioli (1981–1982) Emanuele Macaluso (1982–1986) Gerardo Chiaromonte (1986–1988) Massimo D'Alema (1988–1990) Renzo Foa (1990–1992) Walter Veltroni (1992–1996)