was what Sabo considered a "redefining" of the all-news format. The on-air presentation was generally looser and conversational in tone, while an emphasis was placed on lifestyle, health, and entertainment features. The initial news staff at WEMP included people with experience in New York radio, including WINS alums Catherine Smith, Alice Stockton-Rossini, and Brett Larson, as well as former WCBS anchor Therese Crowley and WRXP holdover Paul Cavalconte. Over time, the "FM News" approach on WEMP was adjusted. The reliance on lifestyle and entertainment features was decreased. The station turned towards a tighter on-air presentation and hard news format. Several new features were added, including "10 minutes of non-stop news" at :00, :20 and :40 past the hour (similar to the fact that WINS delivers news headlines at these intervals), the "Top 5 Trending Stories" leading off every hour, with hourly sports and business updates. The station also advertised "traffic and weather on the 5s". Coinciding with the on-air changes was a major promotional push, including television ads. Promotions tweaked WINS' longtime "22 minutes" slogan, with WEMP proclaiming "Give us 10 minutes, we'll give you the world." (After WINS owner CBS Radio sent a cease-and-desist letter to Merlin Media, WEMP dropped the slogan, and replaced it by "non-stop news".) Then, Merlin Media fought back against WINS by demanding that station not to call itself as "New York's One and Only All-News Station" (to highlighting its round-the-clock newswheel as opposed to WCBS carrying some live sports broadcasts). Merlin Media said this was misleading according to WEMP's format at the time. In the time FM News was in operation, it was plagued by a variety of technical issues after management in Chicago decided to automate the news, much as some music stations automate their playlists. The controversial approach led to a number of on-air gaffes, including wrong time checks and news stories misplaced. The only live elements on the air were traffic reports, which were reportedly demanded by a manager at WEMP, despite the traffic reports being recorded by their Chicago sister station. The expanded traffic reports became one of the few successes of the radio station, and several months later, Chicago's "FM News 101.1" would also return to the live traffic reports. WEMP and its all-news format struggled to make gains in Arbitron ratings. For example, in the period ending January 4, 2012, Arbitron rated WEMP at a 0.5, far behind