able to account for all factors affecting the marketplace and consumer habits. A product can be well supported by research and be presented in the right way given its target audience, however if it is not 'competitively right' than it may fail from a selling standpoint. (Nash, 1937). Operating manuals Operating manuals are a type of instructional literature designed to assist a consumer in using a product. The goal of operating manuals is to offer the consumer a series of replicable events that they should be able to follow to utilise the product in its intended form. (Popham, 1967). They will typically contain a written and illustrated guide that outlines the product specifications, make and model number, methods of operation and general safety warnings. (Asset Insights, 2013). The safety messages and warnings that operating manuals provide are intended to encourage cautious and informed behaviour for the consumer using the product. (Showers, Celuch & Lust, 1993). Operating manuals may also contain information regarding the product's warranty and the terms and conditions that the consumer agrees to upon purchasing the product. Two examples of operating manuals are an owner's manual and a user guide. Both serve a similar function, though an owner's manual is usually a more comprehensive account and is thus reserved for more technologically complex products. Both may also be seen elsewhere referred to under the umbrella terms 'instruction sheet' or 'technical literature'. (Flukecal, 2021). (Barbour, 2018). Purchase terms and conditions Purchase terms and conditions are a form of contractual term entered into with the manufacturer of a product following the buyers’ purchasing of it. Not all products come with these purchasing requirements and the specific terms and conditions may vary depending on who the manufacturer is, what the product is and how much it costs. Generally, more expensive products that are complex in construction will come with a greater volume of terms and conditions. A consumer may also be reassured by the presence of terms and conditions as they can signal that the product is more valid and trustworthy. (Hoch & Ha, 1986). Terms and conditions of usage tend to be issued in one instance upon the purchase of a product. For a product requiring purchasing in multiple instalments such as an online streaming service, the purchasing terms and conditions are designed to endure over each subsequent renewal of the service that the consumer makes. If the service is