the relationship between Deutsch and Weedon. Originally designed for another chain and to be called the "Beacon", Deutsch saw in Clavering's simple and original Art Deco design the making of the house style he sought to distinguish the Odeon chain from his rivals. The cinema was quickly bought for the Odeon group and Weedon was appointed to oversee all of the group's designs. Between Weedon's appointment in 1934 and the outbreak of World War II in 1939 the Weedon office was to design or act as consultant architect to over 250 of Deutsch's cinemas. Not all of these were designed by the practice itself: of the thirty-six Odeons that opened in 1936 only eight were Weedon designs. Even those that were designed by the Weedon practice were not designed by Weedon himself – Weedon's role has been likened to that of an executive producer, creating the house style and maintaining consistent quality. The practice's other major notable building of the era – the Villa Marina, an early British example of a house in the International Style built in Llandudno in 1936 – was designed by Weedon personally. Clavering himself designed three more Odeons for Weedon after Kingstanding – in Sutton Coldfield, Colwyn Bay and Scarborough, "one masterpiece after the other" considered "the finest expressions of the Odeon circuit style". Later in 1935 however Clavering stunned Weedon by resigning to take up a job with the Office of Works. Weedon approached Clavering's former tutor who recommended Robert Bullivant as Clavering's replacement. Post-war In March 1939, Weedon brought four of his senior staff into partnership to form the Weedon Partnership. The outbreak of World War II later that year, and the take-over of the Odeon group by J. Arthur Rank on the death of Deutsch in 1942, saw cinema design work evaporate, and Weedon spent most of the war overseeing the dispersal of Birmingham's wartime industries to protect them during the Birmingham Blitz. This resulted in a wide range of contacts with the Midlands' engineering and industrial firms and the post-war era saw the Weedon Partnership focusing on the design of factories, including notable work at the British Motor Corporation's Longbridge plant and in Cowley, Oxford, and a large factory for Typhoo Tea in Digbeth, Birmingham. Weedon himself continued design work until his final illness. The Partnership is still in business as WeedonArchitects and celebrated its centenary in 2012 with a move