format often called a billboard United Kingdom Quad (a.k.a. quad crown), size 30 inches by 40 inches (762 × 1016 mm), landscape format Double crown, size 20 inches by 30 inches (508 × 762 mm), portrait format One-sheet, size 27 inches by 40 inches (686 × 1020 mm), portrait format Three sheet, size 40 inches by 81 inches (1020 × 2060 mm), portrait format Australia Daybill, size 13 inches by 30 inches (330 × 762 mm), portrait format (before the 1960s, Daybills were long) One sheet, size 27 inches by 40 inches (686 × 1016 mm) portrait format Ghana One-bag (locally woven flour sack, cotton canvas), size approx. 46 inches by 34 inches, portrait format Two-bag (locally woven flour sacks, cotton canvas, stacked horizontally and sewn together), size approx. 75 inches by 44 inches, portrait format Japan 500 × 600 mm France 120 × 160cm Billing block The "billing block" is the list of names that adorn the bottom portion of the official poster (or 'one sheet', as it is called in the movie industry) of the movie". A billing block can be seen at the bottom of Reynold Brown's poster from Attack of the 50 Foot Woman (1958), which is reproduced below. In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed typeface (one in which the height of characters is several times the width). By convention, the point size of the billing block is 25 or 35 percent of the average height of each letter in the title logo. Inclusion in the credits and the billing block is generally a matter of detailed contracts between the artists and the producer. Using a condensed typeface allows the heights of the characters to meet contractual constraints while still allowing enough horizontal space to include all the required text. Notable artists Normally, the artist is not identified on the film poster and, in many cases, the artist is anonymous. However, several artists have become well known because of their outstanding illustrations on film posters. Some artists, such as Drew Struzan, often sign their poster artwork and the signature is included on distributed posters. John Alvin Examples: Blade Runner, The Lion King, E.T. the Extra-Terrestrial Richard Amsel Examples: The Sting, Raiders of the Lost Ark Saul Bass Examples: Love in the Afternoon, Vertigo, The Shining Reynold Brown Examples: Attack of the