how to travel in Europe. Steves self-published the first edition of his travel skills book ETBD in 1980. The book contained a page that said "Anyone caught reprinting any material herein for any purpose whatsoever will be thanked profusely." Unlike most guidebook entrepreneurs, he opened a storefront business. Initially, this was both a travel center and a piano teaching studio. He held travel classes and slide show presentations, did travel consulting, organized a few group tours per year, and updated his books. He did not provide ticket booking or other standard travel agency services. He incorporated his business as "Rick Steves' Europe Through the Back Door". The store was in Steves's hometown of Edmonds, north of Seattle. The company's headquarters is still in Edmonds. Steves's first television show, Travels in Europe with Rick Steves, debuted on public television in April 1991 and ended production in 1998. His second show, Rick Steves' Europe, debuted in September 2000, and has aired episodes through 2020, though because he does not produce a season every year, this accounts for 11 seasons. Current activities Steves advocates independent travel. His books and media deal with travel mainly in Europe and are directed at a North American audience. As host, writer, and producer of the popular and long-running American Public Television series Rick Steves' Europe, and through his travel books, he encourages Americans to become what he calls "temporary locals." He encourages his readers and viewers to visit not just major cities but also cozy villages away from popular tourist routes. Steves's television series, guidebooks, radio shows, mobile applications, and his company's European escorted bus tours attract fans known as "Rickniks". Steves's relationship with public television began in 1991 with his first series, Travels in Europe With Rick Steves. Since then he has become one of public television's top pledge drive hosts, raising millions of dollars annually for stations across the U.S. He writes and co-produces his television programs through his own production company, Back Door Productions. Since self-publishing his first book in 1980, Steves has written country guidebooks, city and regional guides, phrasebooks, and co-authored Europe 101: History and Art for Travelers. His guidebook to Italy is the bestselling international guidebook in the U.S. In 1999, he started writing in a new genre of travel writing with his anecdotal Postcards from Europe, recounting his favorite moments from his many years of travel. Steves's books are published