the route. The last Metro branded buses in service were the Scania OmniCity double deckers delivered in 2009, mostly operating on Metro 5. The final few examples of Metro branding were removed in October 2013. The Regency Route The Regency Route (29) is one of Brighton & Hove's branded routes. It began as route 729 by the nationalised Southdown Motor Services subsidiary of the National Bus Company, of which Brighton & Hove was a part, and the route was part of the NBC's cross-country "Stagecoach" network. It runs from Churchill Square to Tunbridge Wells, originally using specially-branded East Lancs OmniDekkas, which had high-backed Fainsa seats. Route 29 runs half-hourly, with one bus per hour serving Isfield and the other running via Rose Hill between Lewes and Uckfield. Route 28 follows the same route from Brighton to Lewes, with a service every half-hour just to Lewes and an alternate service every half-hour to Ringmer, providing a combined service every 10 minutes between Brighton and Lewes. In 2012 the OmniDekkas were switched out for a fleet of Volvo B9TL Wright Eclipse Gemini 2s which were put into a Dark Cream, Pink and Purple colour scheme. Competition Brighton & Hove face limited competition on some of its network of routes. The Big Lemon bus operator, a community interest company founded in 2007 who used to run a route between the University of Sussex and central Brighton, is the largest competitor. It was set up in an effort to make Brighton and Hove's public transport options more sustainable by using biodiesel collected by the company from businesses around the city as well as offering private hire services. The Big Lemon originally operated an express service numbered 42X which ran from Brighton station to Falmer station using elderly step entranced buses. However the service was dropped in December 2007. A relaunch of the service commenced in early 2008 numbered 42. In 2010 the company started two more services, 43 and 44. However just months after it began route 43 ended due to low passenger numbers. In 2011 The Big Lemon faced competition from Brighton & Hove Buses in that Brighton Buses lowered its fares to match fares charged by The Big Lemon. In January 2012 The Big Lemon stopped running route 42 and continued to run route 44 only, split into two shuttles numbered UB1 and UB2. The Big Lemon subsequently ceased operation of these