On Twitter in 2010, Dean revealed his new sneaker line with Reebok. Art Dean is an avid art collector and connoisseur actively projecting and displaying his taste via Instagram. The curated collection of favourites was first introduced at SCOPE Art Show Miami Beach and has since become known as The Dean Collection, it includes work from emerging and well established artists including KAWS, Keith Haring, Cleon Peterson, Ernest Zacharevic and Erik Jones. Dean and Keys are co-chairs of the Gordon Parks Foundation, which permanently preserves the work of Gordon Parks, a pioneering photographer, filmmaker, musician and activist. The couple acquired what is now the largest private holding of Parks' images and what is now part of the Dean Collection, the couple's philanthropic organization and family collection of international contemporary art. In the summer of 2018, Dean and Keys were featured in Cultured Magazine for their first joint cover, where they delved into Parks' works and the Dean Collection in more depth. Dean also paints in his free time. He donates the money he earns from his paintings to the Children's Cancer & Blood Foundation. Brand promoter In 2010, Dean became involved in the design and launch of the Aston Martin Rapide. In 2011, Swizz Beatz became the official face of Lotus cars until CEO Dany Bahar left the company. Subsequently, Swizz Beatz returned to Aston Martin for 2013. In early 2013, Dean invested in and joined the board of Monster, and became involved in product management and marketing activities. Monster products that he is promoting include the Monster GODJ and the Monster 24K headphones. Dean currently sits as the Vice President - Sports Style Marketing, Design, and Brand Music Development for global footwear and apparel giant Reebok. Performing Arts Center On August 9, 2019, it was announced that Dean and his wife, singer Alicia Keys, are planning to transform a large piece of property in Macedon, New York into a music paradise of sorts. The couple wants to make a performing arts center and recording studio out of the former Jindal Films center which includes 111 acres and 3 buildings. Camel racing On October 22, 2020, Dean became the first American to win a camel race in Saudi Arabia after he won his first race with his team, Kaseem abu Nasser (Saudi Bronx). Personal life Dean is Muslim. He and singer Mashonda Tifrere began dating in 1998. Their first pregnancy