able to settle on a format for any real length of time, and was derisively nicknamed "the format of the month station" by many in the New York City radio industry. The station went through 11 different formats during its post-easy listening period: 1971-1975; 1976-1977: Adult top 40 - a top 40 format at the time that played new songs less often than top 40 leader WABC. While still focused on current music, it mixed in rock and roll oldies from about 1964 to what was then recent. 1975: Top 40/disco. The New York Times reported, "Characterized by a strong bass, a simple melody, and terse repetitive lyrics...'Disco,' as this music is called...is becoming increasingly popular on AM and FM radio stations. WPIX-FM recently switched several hours of its nightly programming over to 'disco.'" The nightly show "Disco 102" was first hosted by "Doctor" Jerry Carroll, then by Howard Hoffman when Carroll moved to afternoons. By the summer of 1976 the station was back to a gold leaning top 40 format which was popular on FM stations at the time. 1977-1978: Top 40/rock music. During this time, Mark Simone launched "The Simone Phone," a pioneering FM comedy talk show featuring then-producer/writer Tom Leykis, that contained popular features such as "Dial-A-Date," which were later borrowed by other radio shows. Simone moved to WMCA in 1979. 1978-1980: New wave music/punk rock. At a time when other rock stations in New York were sticking with traditional AOR formats (WPLJ, WNEW-FM), adult Top 40 (WXLO) and oldies (WCBS-FM), WPIX staked out a groundbreaking format focused on new wave and punk but included older rock and roll as well, hence its advertising slogan: "From Elvis to Elvis" (meaning Elvis Presley to Elvis Costello.) It helped break in New York and nationally early records by Costello, The Police, Nick Lowe, The Clash, The Cars, Squeeze, Devo, The Kings, Iggy Pop, Lou Reed, Buzzcocks, Cheap Trick, Talking Heads, David Johansen, Tom Verlaine and Richard Lloyd, among others. The station was even featured in lyrics from the Squeeze song, 'I Think I'm Go Go' (P I X and rock and roll). March 1, 1980 – July 6, 1981: Rock-based top 40. A station spokesperson said WPIX-FM was "modifying the format to improve the product to make it more mass acceptable." July 6, 1981 – January 15, 1982: Album-oriented rock. January 15 – February 28, 1982: CHR (top 40).