gimmick representing "Beer" and Roode's Wall Street stock trader gimmick representing "Money"). At Victory Road, LAX won the match. At Hard Justice, however, Beer Money became the new TNA World Tag Team Champions, defeating LAX after hitting Homicide with a beer bottle. The feud continued through No Surrender with Beer Money, Inc. once again getting the win. At Bound for Glory IV, Beer Money successfully defended their titles in a four-team Monster's Ball match, after Roode pinned Hernandez of LAX. After that Beer Money retained the tag team championship at Turning Point against The Motor City Machine Guns (Alex Shelley and Chris Sabin). Beer Money, Inc. later engaged in a feud with Matt Morgan and Abyss, retaining the titles against them at Final Resolution. Roode and Storm lost the titles to Lethal and Creed on the January 8 episode of Impact! but regained them three days later at Genesis in a 3-way match which also involved the team of Abyss and Matt Morgan. Beer Money, Inc. faced Creed and Jay Lethal at Against All Odds and retained the championship. At Lockdown, Beer Money lost the TNA World Tag Team Championship to Team 3D in a Philadelphia Street Fight, where Team 3D's IWGP Tag Team Titles were also on the line. On May 21, Beer Money turned face by coming to the rescue of Team 3D, who were being attacked by The British Invasion (Doug Williams, Brutus Magnus and their bodyguard Rob Terry). They stated that from all of the times they have fought, Team 3D showed them that if you are going to fight, you should at least fight fairly. At Sacrifice Beer Money defeated The British Invasion to win the Team 3D Invitational Tag Team Tournament and earn the right to challenge Team 3D for the TNA World Tag Team Titles. At Slammiversary, Beer Money defeated Team 3D to win the TNA World Tag Team Titles for the third time. The following month at Victory Road, Beer Money lost the titles to Booker T and Scott Steiner of The Main Event Mafia. The two teams' feud intertwined with that of Team 3D and the British Invasion, causing a three-month long war between the four teams. Beer Money went on to lose to the British Invasion in an IWGP Tag Team Championship match at Hard Justice, win a Lethal Lockdown match at No Surrender (teaming with Team 3D against MEM