of Van Wagner Communications for $690 million. As of July 17, 2014, CBS Outdoor became a fully independent corporation, operating as a real estate investment trust. The company announced it would rename itself as to Outfront Media, Inc., effective November 20, 2014. The company's ticker symbol on the NYSE changed from CBSO to OUT. A rebranding program converted billboards, signage and displays from CBS Outdoor to Outfront logos. In October 2015, Outfront Media refused to post New York City Subway ads involving Thinx underwear for women, on the basis that the word period was used in the advertisement copy and was accompanied by images of grapefruits. Since then, Outfront Media has expanded its initiatives, such as a campaign with Dogology Inc., a virtual dog training startup, and the installation of digital advertising screens in the New York City Subway. These campaigns have been highly successful. Further, executives were devising new strategies with the growth of 5G technology. In September 2018 ‘Today, I’m Brave,’ the Los Angeles-based non-profit born out of creative agency David&Goliath, put together a fundraising initiative with the purpose of aiding Puerto Rico's recovery from Hurricane Maria. As part of this effort, Outfront donated a billboard that went up in the heart of Hollywood on the one year anniversary of Hurricane Maria and Hurricane Irma to commemorate and raise funds for hurricane victims. In October 2018, an 18-member coalition of Chicago Southland churches, synagogues and mosques spread the message "One God, Three Faiths" using Outfront billboards. According to a CNBC interview Outfront Media chief executive officer Jeremy Male, out-of-home media is a popular medium among top tech and consumer companies, and is a growing advertising medium. Worldwide United States Outfront Media holds advertising contracts including: MTA New York City Transit (NYCT) bus and subway, Metro-North Railroad, Long Island Rail Road (these were previously under Titan Outdoor from 2007-2010), New York City Washington Metropolitan Area Transit Authority (WMATA), Washington, DC Los Angeles County Metropolitan Transportation Authority (LACMTA), Los Angeles Metropolitan Atlanta Rapid Transit Authority (MARTA), Atlanta Valley Metro Regional Public Transportation Authority of greater Phoenix, Arizona, transit shelters and light rail (Valley Metro) Detroit Department of Transportation, Suburban Mobility Authority for Regional Transportation and Ann Arbor Area Transportation Authority in Metro Detroit Potomac and Rappahannock Transportation Commission (PRTC), Prince William County, Virginia Valley Transportation Authority (VTA), Santa Clara County, California, Silicon Valley Canada Outfront Media Canada (Outfront Média in