The Charoen Pokphand Group Company, Ltd. (CP) (; ) is a Thai conglomerate based in Bangkok. It is Thailand's largest private company and the largest privately held Royal Warrant holder of the Thai Royal Family. The company describes itself as having eight business lines covering 13 business groups. , the group has investments in 21 countries. It owns controlling stakes in Charoen Pokphand Foods (CPF), the world's largest producer of feed, shrimp, and a global top three producer of poultry, pork, among other agricultural produces. It also operates Southeast Asia's largest retail business by revenue, with over 12,000 7-Eleven stores the second largest in the world after the 20,000 stores in Japan and a leading cash and carry business through CP Axtra, formerly known as Siam Makro. In the telecommunications sector, CP Group subsidiary, True Group, is one of the largest telecom firms in Southeast Asia with over 25 million mobile customers. With some 200 business subsidiaries in mainland China, CP Group is known in China as "Zhèng Dà" (正大 - "positive" or "upright"). When China opened up its economy in 1978, the CP Group was the first foreign investor in the country and became the first foreign company registered in the special economic zone of Shenzhen, Guangdong. The company is the single largest investor in Mainland China today commanding over fifth of China's entire feed meal market. The corporate registration number was "0001." Through its extensive investments, CP Group has been credited with changing the country's dietary habits and leading China's green revolution. History Charoen Pokphand traces its beginnings back to 1921, when immigrant brothers Chia Ek Chor (谢易初) and Chia Jin Hyang (謝進賢), hailing from Shantou, China, started a seed store named Chia Tai Chung on Songsawat Road in Bangkok's Chinatown during the reign of King Rama VI. They imported seeds and vegetables from China and exported pigs and eggs to Hong Kong, Taipei, Kuala Lumpur, and Singapore. The two brothers, who were virtually penniless, managed to scrape together enough capital to start their tiny seed shop. For the first few years of the businesses existence, the two brothers experimented to find their own market niche. By the 1950s, the shop began to specialize in exporting animal feed, particularly for chickens but the business struggled until the 1970s when the Bangkok Bank asked it to assume control of a bankrupt chicken farm. The shop later specialized in purchasing