Unlike the market's other stations, KTXL does not broadcast any local newscasts on weekend mornings. In 1974, KTXL became the first station in the Sacramento market to carry a prime time newscast, titled The Ten O'Clock News. Originally airing only five days a week, before later expanding to a nightly newscast; the program's original anchor team consisted of news anchor Dave Preston, weather and news anchor Jan Jeffries, and sports anchor Ken Gimblin. After Preston left for unknown reasons, Jeffries was named primary anchor with weather anchors substituting. Other news and sports anchors continued the format until 1979, when the newscast was revived by Pete Wilson as NewsPlus (later known as The Ten O'Clock NewsPlus), in a format that went beyond regular newscasts (hence the "Plus" in the show's title). Such anchor teams as Andy Asher and Regina Cambell, and later Lauraine Woodward and Ted Mullins helmed the now hour-long newscast until KTXL joined Fox in 1986, and evolved into the current format of what is now Fox 40 News at 10. The newscast was notably promoted in the mid-1980s with a series of humorous advertisements featuring comedic actor Leslie Nielsen. KTXL's main newscast competition at 10:00 p.m. includes a newscast on CBS-owned KOVR (which airs one hour earlier than the late newscasts on other "Big Three" stations) and a KCRA-produced news program on KQCA. Channel 40 ranks #1 in the ratings among the 18–49 adult demographic, and often comes in first or second in overall viewership at 10 p.m. In the summer of 2005, KTXL debuted a weekday morning newscast, which originally ran for two hours from 6 to 8 a.m., and primarily competes opposite KMAX's Good Day Sacramento and the first hour of KQCA's morning newscast. On September 8, 2008, the newscast was reformatted to Fox 40 Live and was expanded to 4½ hours from 4:30 to 9 a.m. The station hired well-known former Sacramento morning radio personality Paul Robins as anchor, and introduced a new news set adorned with flat-screens and an accompanying kitchen set. On September 14, 2009, KTXL debuted both a midday newscast at 11:00 a.m. weekdays (which competes against KXTV's midday newscast in that time period) and an early evening newscast at 5:30 p.m. on weeknights to its schedule; this was later followed by the addition of a half-hour 6 p.m. newscast in September 2012. For over a decade, Fox (which has no network