The Phoenix Cinema is an independent single-screen community cinema in East Finchley, London, England. It was built in 1910 and opened in 1912 as the East Finchley Picturedrome. It is one of the oldest continuously-running cinemas in the UK and shows mainly art-house films. It is distinctive on East Finchley's high road by its large neon sign on the side of the building. Its patrons are Benedict Cumberbatch, Maureen Lipman, Mike Leigh, Ken Loach, Michael Palin, Bill Paterson and Mark Kermode. It is run by a charity as a community cinema. History The Picturedrome (1910–23) The Cinematograph Act 1909 introduced laws to make cinemas safer. As a result, more purpose-built cinemas began to appear from 1910 onwards including this one. The Phoenix Cinema was built in 1910 by Premier Electric Theatres, however the company went bankrupt before the cinema could be opened. In 1912, the building was purchased by businessmen who had been involved in setting up East Sheen Picturedrome. They finally opened it as 'The East Finchley Picturedrome' in May 1912 with 428 seats. The first screening was of a film about the Titanic which had recently sunk. The natural fall of the land was used for the sloped seating with the screen at the High Road end. The Coliseum (1924–36) In 1924, the cinema's name changed to the "Coliseum". In 1925, the cinema was sold to Home Counties Theatres Ltd, which also owned the Athenaeum Picture Playhouse and the Summerland Cinema, both in Muswell Hill. At this time, the typical programme was silent movies accompanied by live music, plus variety acts such as singers, magicians and comedians. But in 1928, British cinema went through a huge transformation when the first sound film, The Jazz Singer, featuring the voice of the film's star Al Jolson, premiered in the Piccadilly Theatre, London. Cinemas across London started the transition to sound and on 22 July 1929 this cinema was the first in the area to show a sound film, screening Al Jolson's The Singing Fool. The Rex (1937–75) In 1937, the building was redesigned and rebuilt in an art deco style and reopened as the "Rex" in September 1938. The alterations of 1938 were a response to competition from 1000 seater "picture palaces" being built by chains such as Odeon, ABC and Gaumont in the surrounding area. Cinema interior designers Mollo & Egan redesigned the auditorium. The original 1910 barrel vaulted