The number of seniors in the United States and throughout the world continues to increase rapidly. While sexual activity itself is a sensitive topic due to its private nature, sexual activity between seniors is often treated with extra care. This attitude is especially common among younger people and it has been suggested that this may be caused by younger people's belief that the lust and ability to have sex diminishes once a perceived primary reason for sex is no longer present. Even though the topic may be taboo or denied, sexuality in older age has gained visibility in the media. Some sources promote "active" and "healthy" sexuality among the elderly, or address issues such as sexuality in retirement homes and assisted living facilities. These representations create in turn social injunctions that position sexual activity as a marker of fulfillment, a discourse already affecting younger people and amplified by various products, pills, and available medical treatments. Research conducted in the social sciences changes the miserable depiction often made of elders' sexuality. Quantitative and qualitative studies show that sexual satisfaction can improve with age, and they present data such as the following. Half of women are sexually active into old age. Widows either stop any kind of sexual activity, find a new male partner, or choose not to reproduce the same kind of relationship where they take care of a man, instead entering into a nonresidential relationship with a man or in a relationship with another woman, for example. Women and gay men sustain the most pressure to live up to beauty ideals associated with youth. LGBT people suffer from invisibility in retirement homes and assisted-living facilities. Representation in film and television To many, The Golden Girls was groundbreaking in its depiction of healthy active sexual lifestyles and frank sexual discussion among seniors. The concept of active sexual relationships between older people has in recent years become a more mainstream topic. The film Something's Gotta Give, starring Jack Nicholson and Diane Keaton, explores the relationship that develops between two people in later life. The HBO series Tell Me You Love Me has caused controversy by showing several explicit sex scenes involving two senior citizen actors on the show, Jane Alexander and David Selby. On a related topic, intergenerational relationships, also quite taboo, were the focus of the film Gerontophilia (between a very old and a very young man), and in the last