Dallas businessman Lamar Hunt led the formation of the rival American Football League, the fourth such league to bear that name, with war hero and former South Dakota Governor Joe Foss as its Commissioner. Unlike the earlier rival leagues, and bolstered by television exposure, the AFL posed a significant threat to NFL dominance of the professional football world. With the exception of Los Angeles and New York, the AFL avoided placing teams in markets where they directly competed with established NFL franchises. In 1960, the AFL began play with eight teams and a double round-robin schedule of fourteen games. New NFL commissioner Pete Rozelle took office the same year. The AFL became a viable alternative to the NFL as it made a concerted effort to attract established talent away from the NFL, signing half of the NFL's first-round draft choices in 1960. The AFL worked hard to secure top college players, many from sources virtually untapped by the established league: small colleges and predominantly black colleges. Two of the eight coaches of the Original Eight AFL franchises, Hank Stram (Texans/Chiefs) and Sid Gillman (Chargers) eventually were inducted to the Hall of Fame. Led by Oakland Raiders owner and AFL commissioner Al Davis, the AFL established a "war chest" to entice top talent with higher pay than they got from the NFL. Former Green Bay Packers quarterback Babe Parilli became a star for the Boston Patriots during the early years of the AFL, and University of Alabama passer Joe Namath rejected the NFL to play for the New York Jets. Namath became the face of the league as it reached its height of popularity in the mid-1960s. Davis's methods worked, and in 1966, the junior league forced a partial merger with the NFL. The two leagues agreed to have a common draft and play in a common season-ending championship game, known as the AFL-NFL World Championship. Two years later, the game's name was changed to the Super Bowl. AFL teams won the next two Super Bowls, and in 1970, the two leagues merged to form a new 26-team league. The resulting newly expanded NFL eventually incorporated some of the innovations that led to the AFL's success, such as including names on player's jerseys, official scoreboard clocks, national television contracts (the addition of Monday Night Football gave the NFL broadcast rights on all of the Big Three television networks), and sharing of