which ran in underground press newspapers of the period. Background music on several of the ads was provided by the Muffs, Kate Bush, and the Cocteau Twins. An example ad copy ran as follows: Its recurring slogan was "Fruitopia: for the mind, body, and planet." Trial in Greece In 1997, Greek writer Eugene Trivizas won the first stage of a legal battle against Coca-Cola. This prevented the multinational company from registering Fruitopia as a trademark for soft drinks, as it was already trademarked for the title of his TV serial and comic-strip books. The court decided that Coca-Cola had unlawfully appropriated his intellectual property. Coca-Cola appealed against the decision and, in December 1999, the relevant court of appeal ruled once again in his favor prohibiting the use of his intellectual property as a trademark for soft drinks. 2000s drawback By the end of the 1990s, Fruitopia had struggled to be profitable. In 2003, the Fruitopia line was all but discontinued in the United States, with some flavors being revamped under the Minute Maid moniker; Minute Maid, the world's largest juice brand, was largely responsible for the lagging sales of Fruitopia. A similar situation occurred with PepsiCo, who replaced their own Fruitopia clone, Fruit Works, with the enduring Tropicana moniker. See also Snapple OK Soda References External links "Coca-Cola Changes Some Fruitopia Flavors" Fruitopia website from Germany Argentinean Fruitopia Products introduced in 1994 American drinks Canadian drinks Coca-Cola brands Juice brands 1990s fads and trends