Street. Fred Burley's vision for the company was "To Design and Manufacture Corsets and Brassieres of such perfect Fit, Quality, and Workmanship, as will bring pleasure and profit to all concerned, while at the same time rendering such excellent service to our Clients and Consumers as will merit their permanent patronage". Berlei's approach to marketing was professional. Berlei (NZ) Limited Berlei (New Zealand) Limited was started in 1923, with a staff of fifty growing to 665 employees in 1961. Bendon Berlei Limited merged with Ceramco Apparel Group Limited on 8 April 1981. Berlei (UK) Limited A branch of the Australian company was opened in the United Kingdom in 1930, with staff of forty. The company grew to a staff of 702 in 1961. A 'modern' factory was built in Slough in 1937, it was demolished in 1984. Berlei (UK) was purchased from Berlei Hestia of Australia in 1982. Berlei (UK) called in a receiver in November 1985, subsequently it was purchased by Courtaulds Textiles. In March 2000, Courtaulds Textiles was sold to Sara Lee. Sara Lee sold Courtaulds Textiles to Hong Kong-based PD Enterprise Limited in May 2006. Footnotes References 1910 establishments in Australia Clothing companies established in 1910 Retail companies established in 1910 Clothing brands of Australia Lingerie brands Lingerie retailers