A Christmas Carol. As of 2022, Macy's, in the former Wanamaker's building, displays Dickens Village during the holiday season. Suburban branch stores In May 1930, Strawbridge & Clothier helped remake the American retail scene by opening one of the first suburban branch department stores in the nation, located in the Suburban Square shopping center in Ardmore, Pennsylvania.[9] In 1931, it followed with its second suburban "satellite" store at Jenkintown, Pennsylvania, the building for which was listed on the National Register of Historic Places in 1988.[10] Strawbridge's opened up a number branch stores throughout Pennsylvania, New Jersey, and Delaware. These branch stores typically were opened in shopping malls. Prominent stores throughout the Philadelphia area included the stores in Wilmington (1952), Cherry Hill (1961), Springfield (1964), Plymouth Meeting (1966), Bensalem (1968), Echelon (1970) and Exton (1973). By the 1970s, Strawbridge's had nearly a dozen branch stores in malls across eastern Pennsylvania, southern New Jersey, and northern Delaware. The branches proved to have been a wise step, as the flagship store posted only a few years of actual profitability, all of them during the 1940s. The last S&C store built was at the Concord Mall in Wilmington, Delaware in 1983. In 1969, Strawbridge set his sights on competing with the emerging Target-grade retailers,[6] launching the Clover discount store chain; the first Clover store opened in 1971. Located in strip centers rather than malls for the most part, Clover grew to have 26 locations, more than the 21 full-service S&C stores. Most Clover stores closed in the winter of 1997. Store features and branding Some Strawbridge's stores had restaurants inside, like at the Christiana Mall, Exton Square Mall, Neshaminy Mall, Cherry Hill Mall, Jenkintown store, and the Corinthian Room on the sixth floor of the flagship store. The company also revolutionized retailing with their introduction of revolving charge account cards. Strawbridge's was well known for its handled shopping bags which kept up with the fashion of each era. It was a paper bag, with navy blue handles with Strawbridge's printed in blue twice and red once on one side of the bag, and vice versa on the other. Once May assumed the company, the Strawbridge & Clothier Seal of Confidence was no longer a prominent marketing image. Late 1970s and 1980s bags were a bright glossy yellow with that era's pseudo calligraphic trademark in a vertical orientation in black along the bag's edge. 1960s