these commercials, performed live, he strapped the watch to the propeller blades of an outboard motor, lowered it into a tank of water and ran the motor for a few seconds. When he pulled the motor out of the water and tipped up the blades, the watch was missing. Unfazed, he ad libbed, "It's probably on the bottom of the tank–still ticking." Swayze performed in Timex commercials that were mock newscasts before delivering the trademark catchphrase. Swayze appeared in commercials for auto manufacturer Studebaker, promoting the company's 1963 "Standard" model. He also appeared in a Volvo television commercial, driven in an early 1970s two-door model on a muddy racetrack by a professional rally driver. In a tip of the hat to Swayze's Timex commercials, the announcer intones, "We've strapped John Cameron Swayze to this stock, standard Volvo to demonstrate just how much this man can take." Swayze appeared in a 1984 commercial for radio station WHTZ in New York City, which was broadcast in other markets promoting different radio stations. Popular culture He was satirized by comics Bill Buchanan and Dickie Goodman, whose first "break-in" novelty record (a mock newscast spliced with current rock and roll music), "The Flying Saucer," satirized him as reporter John Cameron Cameron (played by Goodman). Swayze is referenced in a lyric of Allan Sherman's novelty song "My Grandfather's Watch," a parody of "My Grandfather's Clock" by Henry Clay Work. In 1980, Ray Stevens recorded a novelty song titled "The Watch Song," in which his character, in a bar, is approached by a cowboy whose wife he's been seeing and who challenges him to a fight. Outside, in the course of the fight, the cowboy stomps on the watch and busts it beyond repair. In the refrain, Ray's character calls out to John Cameron Swayze (who, in a series of 1960s commercials, would subject a Timex watch to a grueling physical test, then show it still to be ticking away) to tell him how crazy it sounds to say that the cowboy had busted a watch that had been shot at, dipped in beer, and tied to a motorboat and dragged on a beach. At the sight of his busted watch, Ray's character freaks out and beats the cowboy to death. Swayze made periodic cameo appearances in movies beginning with 1957's Face in the Crowd and the first scene of 1968’s “The Boston Strangler,” a newscast