He revealed his chosen manager, Traci Brooks, at Bound for Glory, and promptly started going by "Robert Roode" while adopting a Wall Street stock trader gimmick, with Brooks now being referred to as "Ms. Brooks", his "Chief Executive Offender" (CEO). His first feud after the retool was against Eric Young, of whom he became jealous when he realized fans still were not cheering him, but cheered Young's every move. After Young beat Brooks in a bikini contest he demanded that Brooks "sign" Young to "Robert Roode Inc.". Finally, at the 2007 Against All Odds event Brooks successfully seduced Young into signing a contract with "Robert Roode Inc.", and Roode began to control Young by ordering him around. However, Young began to fight back due to the advice of a mystery "friend". At Lockdown, Roode faced Petey Williams, the man he believed to be Young's "friend", and won the match despite Young attempting to help Williams. The following week, Young proclaimed that Williams was not his "friend", and Roode, who controlled Young's contract, gave Young a week to tell him who his friend was or he'd be fired. The following week, Young revealed his "friend" to be Jeff Jarrett, which resulted in Roode facing Jarrett at Sacrifice. Roode went on to defeat Jarrett after hitting him with the Pay Off. Roode eventually faced Young in a match at Slammiversary. Roode scored the pinfall after hitting Young with a steel chair, but, just as he was about to fire Young, Jim Cornette came out and ordered the match to be restarted. Young then pinned Roode with an inside cradle, in the process severing his ties with Roode. At Victory Road, Roode and Ms. Brooks lost to Eric Young and Gail Kim in a Mixed tag team match. Roode and Ms. Brooks then joined forces with Christian's Coalition to aid in their battles with Sting and Abyss, and on the July 26 episode of Impact!, Mike Tenay stated that Roode had joined the stable. Weeks after that, after Eric Young lost a match against Team 3D, Roode and Brooks "tarred and feathered" Young. On the August 7 episode of TNA Today Young issued a challenge for a "humiliation match" at Hard Justice to Roode, with the loser to be tarred and feathered. Roode won, but Ms. Brooks ended up tarred and feathered while Roode just watched from the stage and afterwards, as she