film poster, containing a basic image or design without revealing too much information such as the plot, theme, and characters. The purpose is to incite awareness and generate hype for the film. A tagline may be included. There are some instances when teaser posters are issued long in advance before the film goes into production (teasers for cancelled projects are historically informative), although they are issued during the film development. Notable styles for teaser poster include: Bearing only a symbol associated with the film, or simply just the title. A main character, looking away from the screen but looking at something in the distance. Character posters For a film with an ensemble cast there may be a set of character posters, each featuring an individual character from the film. Usually it contains the name of the actor or the name of the character played. It may also include a tagline that reflects the quality of the character. Sizes Film posters come in different sizes and styles depending on the country. The most common are listed below. United States One sheet, 27 inches by 40 inches (686 × 1016 mm), portrait format Bus stop or subway poster, 40 inches by 60 inches (1016 mm × 1524 mm), portrait format The following sizes were in common use in the US prior to the mid-1980s, but have since been phased out of production: One sheet, 27 inches by 41 inches (686 × 1040 mm), portrait format (this size is one inch longer than the modern one sheet) Display (aka half-sheet), 28 inches by 22 inches (711 × 559 mm), landscape format Insert, size 14 inches by 36 inches (356 × 914 mm), portrait format Window Card, 14 inches by 22 inches (356 × 559 mm), portrait format; typically has blank space at top to accommodate promotional text for local theatre Two sheet, 41 inches by 54 inches (1040 × 1370 mm), either landscape format or portrait format Three sheet, 41 inches by 81 inches (1040 × 2060 mm), portrait format; usually assembled from two separate pieces 30×40, 30 inches by 40 inches (762 × 1016 mm), portrait format 40×60, 40 inches by 60 inches (1016 × 1524 mm), portrait format Six sheet, 81 inches by 81 inches (2060 × 2060 mm), a square format; usually assembled from four separate pieces Twenty four sheet, 246 inches by 108 inches (6250 × 2740 mm), landscape