this decade. Since 2000 In 2003, actress Nicole Kidman was enlisted to represent the fragrance. Film director Baz Luhrmann, brought in to conceive and direct a new advertising campaign featuring her, described his concept for what he titled No. 5 the Film as "a two-minute trailer ... for a film that has actually never been made, not about Chanel No. 5 but Chanel No. 5 is the touchstone". The eventual commercial, produced in two-minute and 30-second versions, cost £18 million, with Kidman paid US$3.7 million for her work. It has been estimated, as of 2011, that between US$20–25 million was spent annually marketing Chanel No. 5. In May 2012, the company announced that Brad Pitt would be the first male to advertise Chanel No. 5. In 2013 Chanel ran an advertising campaign using a recorded interview with Marilyn Monroe in which she is asked about her use of Chanel No. 5. It featured Ed Feingersh's photograph of the actress splashing herself with a bottle of the perfume. In October 2014, Luhrmann again collaborated with Chanel, creating a second advertising campaign for No. 5, this time starring Gisele Bündchen and Michiel Huisman. Throughout the film, singer Lo-Fang performs his rendition of You're the One That I Want. On 17 February 2020, French actress Marion Cotillard was announced as the new face of Chanel No. 5. The scent Provenance of the recipe Coco Chanel had wanted to develop a distinctly modern fragrance for some time prior to early-1920. At this time, Chanel's lover was Grand Duke Dmitri Pavlovich Romanov of Russia, the murderer of Rasputin. The duke introduced her to Ernest Beaux on the French Riviera. Beaux was the master perfumer at A. Rallet and Company, where he had been employed since 1898. The company was the official perfumer to the Russian royal family, and "the imperial palace at St. Petersburg was a famously perfumed court." The favorite scent of the Tsarina Alexandra, composed specifically for her by Rallet in Moscow, had been an eau de cologne opulent with rose and jasmine named Rallet O-De-Kolon N°1 Vesovoi. In 1912, Beaux created a men's cologne, Le Bouquet de Napoleon, to commemorate the 100th anniversary of the Battle of Borodino, a decisive battle in the Napoleonic Wars. Its success inspired Beaux to create a feminine counterpart, whose starting point was the chemical composition of aldehydic multiflores in Houbigant's immensely popular fragrance, Quelques Fleurs (1912).