them." Release The River of No Return had its world premiere in Denver, Colorado on April 29, 1954; and released theatrically in the United States in New York on April 30, 1954 and in Los Angeles on May 5. Home media 20th Century Fox Home Entertainment released the film on Region 1 DVD on May 14, 2002. It is in anamorphic widescreen format with audio tracks in English and French and subtitles in English and Spanish. In the United States 20th Century Fox released the film on Blu-ray disc on July 31, 2012 for the first time with the original theatrical trailer as the sole extra feature. Reception Critical response Bosley Crowther of the New York Times observed, "It is a toss-up whether the scenery or the adornment of Marilyn Monroe is the feature of greater attraction in River of No Return ... The mountainous scenery is spectacular, but so, in her own way, is Miss Monroe. The patron's preference, if any, probably will depend upon which he's interested in. Certainly, scriptwriter Frank Fenton has done the best he could to arrange for a fairly equal balance of nature and Miss Monroe ... And that should not be too lightly taken. For Director Otto Preminger has thrown all the grandeur and menace of these features upon the eye-filling CinemaScope screen. A sickening succession of rapids, churned into boiling foam, presents a display of nature's violence that cannot help but ping the patron's nerves. The raft tumbling through these rapids is quite a sight to see. And layouts of Rocky Mountain landscapes are handsome in color, too. But Mr. Mitchum's and the audience's attention is directed to Miss Monroe through frequent and liberal posing of her in full and significant views." Variety said, "The competition between scenic splendors of the Jasper and Banff National Parks and entertainment values finds the former finishing slightly ahead on merit, although there's enough rugged action and suspense moments to get the production through its footage. In between the high spots, Otto Preminger's directorial pacing is inclined to lag, so the running time seems overlong." TV Guide rated it out of four stars, calling it "a simple, frequently charming, and beautifully photographed film blessed with fine performances and great teamwork from Robert Mitchum and Marilyn Monroe" and "an enjoyable, engaging little Western that never fails to entertain." Film4 called it a "patchy drama which owes more