section of New Rochelle, New York. They hit on the idea for the ad and Harry took it to the agency which expanded it and showed it to Maidenform. Today In October 2007, the company's headquarters moved to a new location in Iselin, New Jersey. In November 2009, real estate developer Doug Stern acquired the property and with partner CSR Group, began the redevelopment of the former Maidenform Factory into SilkLofts, a residential building comprising 85 luxury loft rental apartments, including six artist's lofts. In 2010, the site was approved as a historic preservation project by the National Park Service. The conversion consists of restoring and incorporating existing brick and heavy timbers made of long leaf yellow pine into the new residential spaces, restoring and opening up original brick archways to bring the building back to its historical look, and reusing brick and wood salvaged during construction to build walls and floors. Designed to achieve LEED Silver certification (Leadership in Environmental and Energy Design) from the U.S. Green Building Council, SilkLofts includes environmentally-conscious elements such as Bamboo flooring, new Argon gas-filled factory windows, energy-efficient appliances, and Quartz countertops made from recycled materials. Most of the conversion was completed by early 2014, with the first residents expected to move in May, 2014. References External links Official website Collection of mid-twentieth century advertising featuring Maidenform lingerie from The TJS Labs Gallery of Graphic Design. Companies formerly listed on the New York Stock Exchange Lingerie brands Clothing companies of the United States Companies based in Hudson County, New Jersey Companies that filed for Chapter 11 bankruptcy in 1997 Clothing companies established in 1922 Bayonne, New Jersey Woodbridge Township, New Jersey 1922 establishments in New Jersey