plants in Brantford, Kitchener/Waterloo, St. Catharines, Niagara Falls and the Tobacco Belt Towns of the region. Gould was headquartered in Brantford. The company joined Seaboard and Hook as a Jim Pattison company in 1982. Merging in 1992 with Pillar Ad, another Pattison acquisition, Gould moved beyond its established markets in southwestern Ontario and embarked on a rapid expansion program in the Greater Toronto Area. The Gould name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name. The transit advertising component of Pattison Outdoor is rooted in Trans Ad, a Canadian company founded in 1912. Trans Ad was acquired by the Jim Pattison Group in 1982. In 1990, the Trans Ad name and a portion of its operations were sold, and the balance of its operations was merged with Pattison-owned Seaboard Advertising, Hook Outdoor Advertising and Publicité Metrobus. Pattison Outdoor Advertising was formed in 1998 through the union of the existing out of home advertising companies owned by the Jim Pattison Group. Pattison Outdoor Advertising has traditional Outdoor Advertising posters in 300 cities and towns across Canada, from Vancouver Island on the west coast to St. John's, NL on the east coast. Beginning in 2008, the company has been building large-format L.E.D. digital billboards, and as of May 2013, has over 150 of these displays in 25 cities across Canada. In March 2011, Pattison Outdoor Advertising acquired Onestop Media Group (Onestop), designers and operators of digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries. In January 2012, the Toronto Transit Commission awarded the contract for TTC transit advertising rights to Pattison Outdoor, guaranteeing the TTC $324 million in revenue over the next 12 years, until the end of 2023. This new agreement included new elements such as increased advertising space on the commission's fleet of buses, streetcars and subway cars, as well as opened the possibility of subway station naming rights. Contracts Pattison Outdoor currently holds transit advertising contracts with twenty-one municipal transit authorities, and a number of third parties which give Pattison access to sell into an additional thirteen markets, including Quebec, and Saskatchewan. Major markets represented include St. John's, Halifax, Saint John, Moncton, Fredericton, Quebec City, Montreal, Ottawa, Toronto, Winnipeg, Saskatoon, Regina, Calgary and Edmonton. The company also sells advertising on BC Ferries properties and vessels and in ferry terminals operated by Halifax