he was best man when singer Marianne Faithfull married John Dunbar in Cambridge. After Peter and Gordon disbanded in 1968, Asher took charge of the A&R department at the Beatles' Apple Records label, where he signed a then-unknown James Taylor and agreed to produce the singer-songwriter's debut solo album. The album was not a success, but Asher was so convinced that Taylor held great potential that he resigned his post at Apple to move to the United States and work as Taylor's manager. Asher produced Paul Jones' rendition of the Bee Gees' "And the Sun Will Shine" which was released as a single (only in the UK). He also produced a number of Taylor's recordings from 1970 to 1985, including Sweet Baby James, Mud Slide Slim and the Blue Horizon, JT and Flag. 1970s and beyond In the early 1970s, Asher also managed the country rock band, Country, which recorded for Atlantic Records through its subsidiary Clean Records, featuring Michael Fondiler and Tom Snow, who has since become a songwriter. For a time, Asher also managed James Taylor's sister Kate Taylor. When she decided to leave the business, she recommended him to Linda Ronstadt at which point Asher became Ronstadt's manager. Asher achieved his greatest success producing a long string of multi-platinum albums for James Taylor, including Sweet Baby James, JT and Flag, and for Linda Ronstadt, including Heart Like a Wheel; Simple Dreams; Living in the USA; What's New; Canciones De Mi Padre; and Cry Like a Rainstorm, Howl Like the Wind. The Roxy Theatre in West Hollywood was opened on 23 September 1973 by Elmer Valentine and Lou Adler along with original partners David Geffen, Elliot Roberts and Peter Asher. Asher also played a role in shaping the Californian rock sound prominent during the 1970s, producing records for Ronstadt, J. D. Souther, Andrew Gold and Bonnie Raitt. In 1976, Asher and Waller reformed for the annual New York "Beatlefest" and played a few other dates. In the 1980s, Asher also worked on hit albums for artists as diverse as Cher and 10,000 Maniacs. In February 1995, Asher was named Senior Vice-President, Sony Music Entertainment. At the beginning of 2002, Asher left Sony and returned full-time to the management of artists' careers as co-President of Sanctuary Artist Management. In January 2005 he was named President, the position he held until September 2006, when he resigned. In 2007 Asher joined