enjoy the latest releases with their babies of up to a year old); Film studies programme; Cinememories (free dementia friendly screenings supported by a grant from The Mercer's Company); school screenings, holiday workshops and charity screenings. Cinema restoration At the beginning of the Trust's ownership, there were barely funds to run the cinema. The heating was antiquated. So was the projection equipment with its carbon arcs. Programming was another challenge. Contemporary Films had won a quota system against mainstream distributors for newly released American and UK films, which meant that the Phoenix was able to "claim" every fourth or fifth one. In 1989 the Trust enlarged the upper foyer by repositioning the stairs and creating a new entrance to the auditorium. In 2010 there was a renovation to celebrate the cinema's centenary designed by HMDW Architects. This introduced a new café-bar with a balcony, reworked the external signage and foyer, and restored the auditorium's barrel-vaulted ceiling, and Art Deco panels. References in popular culture The Phoenix has also appeared in many films, TV series and photo shoots, providing the backdrop for anything from educational videos to fashion shoots to TV series and big feature films. Among the cinema's biggest dramatic appearances were in TV comedy. In Channel 4's off-beat comedy series Black Books, the show's anti-hero came in when his new alarm system locked him out of his own shop and a hapless Jez tries to impress Zahra on a visit to The Phoenix in series 7, episode 3 of Peep Show. Another notable appearance was in the remake of the classic series Randall and Hopkirk, with Vic Reeves and Bob Mortimer. Neil Jordan chose the Phoenix as an early 20th-century cinema for a scene in his 1994 box-office hit, Interview with the Vampire: The Vampire Chronicles. Jordan returned to the Phoenix to film scenes in his adaptation of Graham Greene's novel The End of the Affair. The Phoenix has also appeared in the films Nine (Rob Marshall, 2009), Nowhere Boy (Sam Taylor-Wood, 2009) and Eddie Redmayne was featured sitting in the auditorium in the film My Week with Marilyn (Simon Curtis, 2011). It was also featured in Season 4, episode 4 of the TV series The Durrells. It will also appear in a feature film due out in 2017 starring Annette Bening and Jamie Bell based on the novel Films Stars Don't Die in Liverpool. The Phoenix also appears