both of the CBS Radio-owned all-news stations in New York, category leader WINS at 3.2 and WCBS at 2.8 in that month. (WEMP's share was lower than one of the last ratings books for WRXP, a 2.6 share in July 2011.) New Rock 101.9 In July 2012, there was speculation that Merlin Media would convert WEMP to a news/talk hybrid, similar to its sister stations in Philadelphia, WWIQ, and Chicago, WIQI, which was also struggling in ratings with all-news and had added some talk programming. Instead, Merlin had other plans for the station. On July 17, 2012, at 10 a.m., Merlin management held meetings with the news staffs of both WEMP and WIQI. While the meeting took place, a pre-recorded newscast from earlier in the day on "FM News 101.9" was abruptly cut off and replaced by the reporting of one final story — an announcement that the all-news format was ending immediately. After a brief period of dead air, WEMP then returned to an alternative rock format under the "New Rock 101.9" branding, with "No Sleep Till Brooklyn" by the Beastie Boys, as the first song played. (At the very same time, WIQI transitioned from all-news to adult hits.) In a press release, Merlin CEO Randy Michaels called dropping all-news from both WEMP and WIQI "a difficult decision to make" but one that had to be made in light of "minimal audience engagement." Most "FM News 101.9" staffers were released by Merlin, with a handful retained by the company to serve as reporters for Merlin's WWIQ in Philadelphia. "New Rock 101.9" ("New Rock for New York") featured a playlist that included current and recent alternative rock songs and artists. The presentation included an irreverent attitude and the "backselling" (identification of artist and song title) at the end of many current songs. To coincide with the format change back to rock, Merlin Media made two noteworthy moves: It filed a request with the FCC on July 18 to revert the station's call sign from WEMP to WRXP. The call letters were officially changed on July 25. Merlin also obtained WRXP-related domain names from the station's previous owner, Emmis Communications, including MyRXP.com (which would redirect to the station's NewRock1019.com website). "New Rock 101.9" ran with limited on-air talent, including former WRXP host Brian Phillips on middays, with the possibility that other former 'RXP staffers would be invited to rejoin the station.