of tampons in the US. The best-selling Playtex tampon is the Gentle Glide brand, which was first introduced in 1973. It also manufactures the Playtex Sport tampon, which targets young athletes. Both brands are sold in regular, super and super-plus absorbency. Playtex had a 29 percent share of a $550 million market for tampons in 1994 and a 30 percent share of a $780 million market by 2000. Historically baby products were a small portion of Playtex Products' revenues, but by 2000 they made up 38 percent of the company's revenues. As of that year it had a 60 percent share of the market for "sippy cups" and an 84 percent share of the market for disposable baby-bottle liners. Other baby products include Chubs Baby Wipes, Baby Magic toiletries (until 2007), and Diaper Genie. Playtex Products also manufactures the Banana Boat and Hawaiian Tropic sunscreen brands, household gloves, diaper pails, cleansing cloths and the Ortho-Pro and Binky pacifiers. Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart Eighteen-hour bra Playtex Secrets Full support Everyday basics The company has been producing and marketing the Cross Your Heart bra since 1954 under the slogan that it "lifts and separates," a phrase that is now well known in popular culture. The Eighteen Hour bra has been marketed on the premise of comfort since the 1970s. See also References External links Playtex official site Playtex fits – bra campaign site HanesBrands Inc. 1932 establishments in New York (state) Clothing companies established in 1932 Companies based in Westport, Connecticut Feminine hygiene brands Lingerie brands Manufacturing companies established in 1932 Products introduced in 1947 Hanesbrands Edgewell Personal Care