pollster and adviser to President Bill Clinton, Mark Penn. Beyond polling and analysis regarding approval ratings and congressional races, the venture also focuses on public sentiment and awareness of other issues, such as socialism and immigration. According to an August 2018 press release, ScottRasmussen.com and HarrisX produce a Daily Tracking Poll that seeks to "zero in on foundational public attitudes rather than the partisan politics that frequently define Washington discourse." Since the launch, Rasmussen and ScottRasmussen.com have been cited for their polling insights by Newsweek, The Wall Street Journal, and The Hill, among others. Styrk.com In 2014, Rasmussen launched Styrk.com, a digital news service which functioned as a multi-channel news platform and social network. Former Miss America Kirsten Haglund served as Styrk.com's lead anchor. Styrk.com's tagline was "news in the language of everyday Americans." Styrk.com ceased operations on March 16, 2016. Works Books In 2010, Rasmussen co-authored a book with pollster Douglas Schoen, Mad as Hell: How the Tea Party Movement is Fundamentally Remaking Our Two-Party System, explaining the causes of Tea Party movement's frustrations, namely excessive federal spending, high taxes, and a failure of politicians in Washington to listening to the people. In his 2010 book titled In Search of Self-Governance, Rasmussen argued that Americans would rather govern themselves rather than being governed from the left, the right, or even center and this desire for self-governance is under assault by elites in Washington, D.C. and Wall Street." Rasmussen's 2012 book, "The People's Money: How Voters Will Balance the Budget and Eliminate the Federal Debt," argues through polling data, that the federal government does not have the consent of the governed. The book reached number 17 on the New York Times Bestseller List in March 2012. In 2018, Rasmussen authored a book entitled The Sun is Still Rising: Politics Has Failed But America Will Not. While expressing a general sense of pessimism as to the political process in America, Rasmussen makes a case for the "legitimacy" of optimism in the virtual and psychical communities outside of Washington, D.C. that allow the talents of individuals flourish. Jonathan Rauch, senior fellow at the Brookings Institution, said of the book: "in this optimistic, open-hearted book, Scott Rasmussen delivers a spirited and timely reminder that civic groups, innovative businesses, and personal networks are where the real action will be in the 21st century—and that their potential to improve our lives and our country is