the other culture. Acknowledging the different goods, values, and beliefs will help to interact with someone from a different culture. A knowledge of intercultural communication, and the ability to use it effectively, can help bridge cultural differences, mitigate problems, and assist in achieving more harmonious, productive relations. This is especially important in today's world where the market is global. Assumptions People may misinterpret each other's motives. For example, one group may assume that they are simply exchanging information about what they believe, but the other believes that they are negotiating a change in behavior. That is most likely to arise when the parties are not completely honest with each other from the outset. Individuals may wish to protect their privacy, corporations may be concerned about industrial espionage, and politicians may be bound by requirements of secrecy in the national interest. Nevertheless, clarifying the purpose of the interaction is essential to eliminating confusion. Situation If time is not a factor and those interacting approach their meetings with good will and patience, effective communication is more likely. If the parties are under pressure (whether generated by external circumstances or internal needs), emotions may colour the exchange. Prejudice is a shortcut decision-making tool. In a crisis, fear and anger may trigger more aggressive tactics, particularly if the meeting is being staged under the gaze of the news media. Improving intercultural communication People can try to do some research about another cultures and communication conventions of those whom they propose to meet to minimise the risk of making the elementary mistakes. Even when all interlocutors speak the same language, steps must be taken to ensure that there is no miscommunication, especially in situations where misunderstandings can have dire consequences. It is also prudent to set a clear agenda so that everyone understands the nature and purpose of the interaction. When language skills are unequal, clarifying one's meaning in five ways will improve communication: Avoid using slang and idioms, choosing words that will convey only the most specific denotative meaning. Listen carefully and, if in doubt, ask for confirmation of understanding (particularly important if local accents and pronunciation are a problem). Recognise that accenting and intonation can cause meaning to vary significantly. Respect the local communication formalities and styles, and watch for any changes in body language. Investigate their culture's perception of your culture by reading literature about one's culture through their eyes before entering