like BMW, Lexus, and Mercedes-Benz. Indeed, DaimlerChrysler was reluctant to heavily promote the fact that the Pacifica (as well as several other jointly engineered vehicles such as the Crossfire and 300) featured technologies from its Mercedes division due to fear of cannibalization, as Benz vehicles had much higher prices and profits than their Chrysler equivalents. A three-year, multimillion-dollar contract was signed with singer Celine Dion in 2003, with advertisements designed to reposition Chrysler as a premium marque. However, the promotional campaign was widely considered a flop and so DaimlerChrysler ended it just one year later. Ending up, however, DaimlerChrysler lost money on every Pacifica sold, as it used a modified minivan platform, but it didn’t have any interior commonality with other Chrysler, Dodge or Jeep vehicles. Positioned as a large crossover, the Pacifica was designed to combine the convenience of a minivan, the elevated position of an SUV, and the handling of a sedan, as the minivan's popularity was being eclipsed by the SUV which in turn lost favor due to high gas prices. Compared to traditional (light truck-based) luxury sport utility vehicles such as the Lincoln Navigator, the Pacifica had less heavy cargo-hauling and towing capacity but otherwise it was superior in handling, comfort, interior, and amenities. Crossovers with three-row seating tend to be inferior to minivans in passenger room; the Pacifica was no exception as its third-row seats were considered too small compared to that of the Chrysler Town & Country which was less expensive and more fuel-efficient. However other luxury automakers have no minivans in most of their lineups which avoids cannibalization of the sales of their large crossovers, so it didn't help that the Pacifica inevitably drew comparisons to the Town & Country. Furthermore, DaimlerChrysler was unable to convince the public that the Pacifica was a pioneer of new category of vehicle, as consumers preferred more traditional SUV-style crossovers, and they faced the same problem with the release of the 2006 Mercedes-Benz R-Class in 2005. Like the Pacifica the R-Class is supposed to share the attributes of the minivan, SUV, and a wagon, and despite the R-Class being more upscale and sophisticated (based on a rear-wheel drive platform) with a better executed launch (while the Pacifica was plagued with production and marketing flaws), it has sold poorly compared to the GLK and M-Classes. The Pacifica was widely praised for its carlike ride and handling, as its