of ignorance and cultural misunderstanding. Depending on a specific culture people may react differently and may take offense, something normal to you and your culture might have a completely different meaning in someone else's perspective. An example of this is the thumbs up hand gesture, it is usually seen as something good and has a positive meaning behind it but, "When it comes to gestures, giving the thumbs-up in Iran is seen as a serious insult, rather than a positive gesture" Rights, values, and needs Some cultural characteristics will be easy to identify: whether people are conscious of status or make displays of material wealth. However, many rights are assumed, values are implied, and needs are unspoken, (for safety, security, love, a sense of belonging to a group, self-esteem, and the ability to attain one's goals). For example, issues of personal security, dignity, and control will be very different as between an able-bodied and a disabled person. Similarly, there may be problems of respect when a person from a rigidly class-based culture meets a meritocrat or if there is racism, sexism or religious intolerance in play. In such situations, identity is fundamental when disputing the proper role or "place" of the other, about who is in control of their lives, and how they present themselves to the outside world. The reality is more deeply rooted in power https://www.merriam-webster.com/dictionary/culture, who is on top of the social, economic, and/or political hierarchy. Family members or longterm rivals may be obsessed with their mutual competition. Intercultural communication ethics Communication is something that no one can escape and it comes in many forms. Whenever a person from one culture sends a message to be processed from a different culture, intercultural communication is present. It is important to recognize when it happens to able to make wise decisions as to how the communication takes place. Intercultural communication ethics incorporates learning about different goods, the discourse that arises from and shapes the texture of those goods, and practices that enable constructive conversation in a postmodern world of difference. In any ethical dilemma situation, hard choices must be made in considering the intent, the action, the means, the consequence, the end goal, the situation, and the embedded cultural contexts of the case. In an intercultural decision-making context, in particular, often difficult choices must be made between upholding one's own cultural beliefs and values and considering the values of