while existing subscribers can either still use their current subscription plans or upgrade to Smart Signature. With the integration of Sun Postpaid to Smart and the deprecation of Sun's remaining social media assets, the Sun Cellular brand was officially retired by PLDT and Smart after two decades. Awards Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore. The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices. The 2004 Philippine Marketing Excellence Award The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co. In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore. References External links Sun Cellular website National Telecommunications Commission website Smart Communications Former JG Summit Holdings subsidiaries PLDT subsidiaries Mobile phone companies of the Philippines Telecommunications companies established in 2003 Companies based in Quezon City Philippine brands 2003 establishments in the Philippines 2022 disestablishments in the Philippines Telecommunications companies disestablished in 2022