its discontinuation in 2009. While the facelifted 2010 model was never officially launched, a very small number were imported for "evaluation" purposes, and eventually sold to the public as demos. U.S. engines Third generation (TF; 2010) The completely redesigned Optima, sharing the same platform as its sibling Hyundai i40, named the Kia K5 in the South Korean and Chinese markets, made its world debut at the 2010 New York International Auto Show. It features a much sleeker, sportier profile designed by new Kia design chief Peter Schreyer, following the new design language featured on the Kia Forte, Kia Sorento, and upcoming Kia Sportage and Kia Cadenza — and using Kia's new corporate grille, known as the Tiger Nose, also designed by Schreyer. Lead designer of the TF in the team of Peter Schreyer and Miklos Kovacs was the Italian Davide Limongelli. For the first time, this model will be using the Optima name worldwide, where the Magentis name had been used previously. As with its Hyundai Sonata sibling, the Optima's lineup has been replaced with a universal GDI 2.4-liter 4-cylinder engine, either mated to a 6-speed automatic transmission with Eco dash display, or to a 6-speed manual transmission that is standard on only the LX model. Sales began in fall 2010. The new K5 was released in the South Korean market on 29 April 2010. The new Optima retains its trim lines of the base LX, upscale EX, and sporty SX models. Standard equipment includes safety features such as electronic stability control (ESC) and ABS brakes, as well as Sirius Satellite Radio, cooled glove box, iPod connectivity, and handsfree Bluetooth phone operation. Starting in October 2013, on LX models, Kia will offer the UVO infotainment system by Microsoft as part of the convenience package. EX model options include Kia's new UVO infotainment system by Microsoft, integrated backup camera, and Proximity Key with Push-Button Start. A panoramic moonroof, heated and cooled front seats, heated rear seats and a navigation system are also available. SX models add a rear spoiler, metal pedals, black hybrid metal and carbon insert trim, paddle shifters, and illuminated scuff plates. The third generation Optima came with two different ignition options. On some, the ignition is fitted to the steering column with a turn key. In certain specifications, the keyhole is inside of the glove box, with a start button located on the dashboard. A Hybrid model and