article lowered the ad-block rate by 12 percent, and what we found was that the majority of people blocking ads on our site were doing it because other sites were irritating them". In response to increasing use of ad blockers, Ars Technica identify readers who filter out advertisements and ask them to support the site by several means. See also Technology journalism Video game journalism Ars Electronica Explanatory notes References Further reading External links American technology news websites Computing websites Condé Nast websites Internet forums Internet properties established in 1998