Dawson, due to not carrying out a "verbal commitment" in which he allegedly promised money to the league for the 1969–70 season, which Dawson denied. The MJHL felt it should have been consulted on the terms proposed to the WCHL for rejoining the CAHA, and that the WCHL jeopardized teams in the MJHL. In March 1970, a meeting between the CAHA and the WCHL to resolve their differences ended after 15 minutes when Dawson reportedly wanted the WCHL to accept the same conditions as other junior leagues under CAHA jurisdiction. Butlin refused and made demands for increased financial concessions from the CAHA and more autonomy for player registrations. Dawson subsequently received a unanimous vote of confidence from CAHA executives, despite reports to the contrary from the WCHL. In April 1970, Dawson announced that the CAHA was splitting junior hockey into a two-tier system for the 1970–71 season, which planned to have the Quebec Major Junior Hockey League (QMJHL), the Ontario Hockey Association Major Junior-A Series and the WCHL in tier-1 and other junior leagues in tier-2. The Memorial Cup became the national championship trophy for the tier-1 teams, and the CAHA established the Manitoba Centennial Cup as the national tier-2 junior championship in 1971. Dawson and fellow former MAHA president Bill Addison were named trustees of the Manitoba Centennial Cup. Third term Dawson was re-elected president in May 1970. He felt it was time that the CAHA caught up to other sports in the endorsement business, and to use the money generated to develop the game in Canada. The CAHA released a logo to identify the association and established CAHA Properties Limited to endorse products, which included recommended use of an endorsed hockey puck in amateur hockey across Canada. Dawson recommended that Canada remain out of international competition until professionals became eligible for the World Championships, and that what he referred to "state-sponsored amateurs" were not allowed in the Olympic Games. He stated that Canada would not compete in a B-pool to qualify for the Olympics. He also stated there would be no exchange visits between Canada and Europe, but did not rule out competitions versus the United States men's national ice hockey team. He attended the 1971 Ice Hockey World Championships and met with the Soviets, Swedes and IIHF executives in an effort to host an international tournament using professionals. He was committed to a best-on-best tournament and opposed