receiver feel good. She stated that these are paramount in good interaction. By not adhering to these maxims, a speaker is said to be "flouting the maxims." The Language War Lakoff's The Language War (2000) performs a linguistic analysis of discourse on contemporary issues. She covers topics including the Hill–Thomas hearings, the O.J. Simpson trial, the Lewinsky scandal, and the political correctness phenomenon. Lakoff discusses each topic while arguing a general thesis that language itself constitutes a political battleground.Judith Rosenhouse, "Robin Tolmach- Lakoff. 2000. The Language War. Berkeley: University of California Press." California Linguistic Notes XXVI(1), Spring 2001. In The Language War, Lakoff introduced the idea that frames create meanings. She quotes that language (either verbal or nonverbal) and experiences is a “body of knowledge that is evoked in order to provide an inferential base for the understanding of an utterance.” (Levinson, 1983)Frames are ideas that shape expectations and create focuses that are to be seen as truth and common sense. When someone decides to adopt a frame, that person will believe everything within the frame is genuine, and that what she or he learns within the frame becomes what she or he believes is common sense. For example, in the 19th century, people believed women should wear corsets and bind their waists. No one thought about women wearing clothes without a corset underneath because it was common sense that corsets are a must-have fashion item. However, if someone decides to look at the same situation outside of the frame— which rarely happens because people are always convinced that common sense does not require justification— that person will have a completely different understanding of what is in the frame, and feel that common sense no longer makes sense. Continuing the corset example, in our present time it is common sense that corsets are unhealthy and will do more harm than good to a female body. This is why the majority of women these days don't wear corsets. And when we look back to the old frame from the 19th century, we think that fashion sense of that time is strange. This is the outcome of shifted frames. Selected works 1972: "Language in Context." Language 48:4 (December 1972): 907–27. 1973: The logic of politeness; or, minding your P's and Q's. In: Papers from the Ninth Regional Meeting of the Chicago Linguistics Society, ed. C. Corum, T. Cedric Smith-Stark, A. Weiser, pp