or purple hue, often with images of cherries. On February 7, 2007, Coca-Cola launched a new campaign for the Coca-Cola Cherry brand in the U.S., resulting in a significant redesign of the product's label. American rapper and record producer Jay-Z was chosen to be the spokesman and played a part in designing the new can graphics. A new diet version, Coca-Cola Cherry Zero, was also introduced. The original Diet Coke Cherry had still remained available in 12-packs up until 2018 when it was replaced with Diet Coke Feisty Cherry. These designs remained in place until early 2011, when a cleaner design (closer to the label designs used overseas) was introduced. As part of Coca-Cola's ongoing "One Brand" marketing campaign, a new U.S. packaging design for Coca-Cola Cherry was introduced in January 2019. The new packaging follows the design principles already employed in the United States for Coca-Cola, Coca-Cola Zero Sugar, and Coca-Cola Life. The word "Coca-Cola" is superimposed upon a red disc with a picture of a cherry below the text. The background color of the can or bottle remains the same shade of purple introduced in the 2007 design. The word "Cherry" is placed above the red disc, similar to the "Original Taste" text currently used on cans and bottles of original Coca-Cola. References External links Coca-Cola brands Products introduced in 1985 Cherry colas