premiere at the Hamptons International Film Festival. Johnson was also interviewed about the film on CNN Sunday Morning the day before the film's television debut and on NPR's All Things Considered on the day of the television debut on HBO on October 27, 2003. The film was broadcast as part of the HBO's America Undercover series, where it was on a regular rotation. Johnson noted that some film subjects were very supportive of the film and happy about what they said on camera, while other subjects were anxious about the film due to the criticism from friends and family for violating the code of secrecy about wealth. Johnson felt this secrecy about wealth arises from fear of contradicting the belief that their society is a meritocracy, and enables the wealthy to avoid having to justify the power and privilege bestowed by their wealth. Born Rich was the first of several television shows about the wealthy that fall season. A number of shows on the rich had started airing or were in production. Born Rich was considered more substantive viewing. Johnson believed that the television networks were influenced by the amount of press the film received, as it went to Sundance right before the networks started to develop and market shows for next two television seasons. He also believed the fascination with wealth in popular culture at the time of the release "is deeply influenced by the administration that's running the country." In 2004, Johnson and Cody Franchetti were interviewed about the film on Australia's Channel 9 news show 60 Minutes. In an Avenue Magazine interview about the film ten years after its release, Johnson said, "Now, reality television about wealth is a staple genre on TV, whereas there wasn't a single show about that at the time...so it had more of an impact and people weren't as guarded." In 2013, Born Rich was alluded to on MSNBC's All In with Chris Hayes where Johnson commented on meritocracy in America on the day Prince George of Wales was born. Born Rich was also broadcast in 2013 on Australia's public television channel ABC2. ABC2 published an update from Johnson where he said that privacy around wealth has recently begun to ease, and that he remains close to at least half of the film's subjects and friendly with all of them. He also noted that now as economies are more globalized, he sees