attached by the medium which carried the information, from the initial moment of the occurrences being described. In an attempt to deal with this natural phenomenon, qualified professionals primarily representing the researchers' guild, have at one point or another identified particular metrics for information quality. They could also be described as 'quality traits' of information, since they're not so easily quantified, but rather subjectively identified on an individual basis. Quality metrics Authority/verifiability Authority refers to the expertise or recognized official status of a source. Consider the reputation of the author and publisher. When working with legal or government information, consider whether the source is the official provider of the information. Verifiability refers to the ability of a reader to verify the validity of the information irrespective of how authoritative the source is. To verify the facts is part of the duty of care of the journalistic deontology, as well as, where possible, to provide the sources of information so that they can be verified Scope of coverage Scope of coverage refers to the extent to which a source explores a topic. Consider time periods, geography or jurisdiction and coverage of related or narrower topics. Composition and organization Composition and organization has to do with the ability of the information source to present its particular message in a coherent, logically sequential manner. Objectivity Objectivity is the bias or opinion expressed when a writer interprets or analyze facts. Consider the use of persuasive language, the source’s presentation of other viewpoints, its reason for providing the information and advertising. Integrity Adherence to moral and ethical principles; soundness of moral character The state of being whole, entire, or undiminished Comprehensiveness Of large scope; covering or involving much; inclusive: a comprehensive study. Comprehending mentally; having an extensive mental grasp. Insurance. covering or providing broad protection against loss. Validity Validity of some information has to do with the degree of obvious truthfulness which the information carries Uniqueness As much as ‘uniqueness’ of a given piece of information is intuitive in meaning, it also significantly implies not only the originating point of the information but also the manner in which it is presented and thus the perception which it conjures. The essence of any piece of information we process consists to a large extent of those two elements. Timeliness Timeliness refers to information that is current at the time of publication. Consider publication, creation and revision dates.