upper classes of society as they are expensive in nature and difficult to afford for the middle and lower classes. Companies advertise their goods targeting the upper class. These goods do not fall under the category of necessity; rather they are purchased on the basis personal preference or desire. Brand name, uniqueness, and special features of an item are major attributes which attract customers and make them buy such products. Examples include antiques, jewelry, wedding dresses, cars, etc. Unsought consumer goods Unsought goods belong to neither the necessity group of consumer goods list nor to specialty goods. They are always available in the market but are purchased by very few consumers, either based on their interest or their need for some specific reasons. The general public does not purchase such goods often. Examples include snowshoes, fire extinguishers, flood insurance, etc. Mergers and acquisitions In the consumer product sector, there have been 107,891 deals announced between 1985 and 2018, which cumulates to a total value of around US$5,835 billion. 2007 was the year with the largest value (US$4,888 billion) followed by a steep slump in 2009 (-70.9%). After the first wave in 2007, now is the second big M&A wave in the consumer products sector, and a decline is expected. See also Back-story (production) Fast-moving consumer goods Product/process distinction References Goods (economics) Manufactured goods