day I stopped being a hippie". Together with Bob Lewis, Casale used the shooting as a catalyst to develop the concept of De-evolution, forming the band Devo in 1973. Casale was the oldest member of the band. Initially featuring Casale (bass), Mark Mothersbaugh (vocals), and Mark's brothers Bob (lead guitar) and Jim (electronic drums), the band eventually soldified around the lineup of Casale, his brother Bob (second guitarist), Mark and Bob Mothersbaugh, and drummer Alan Myers. On October 14, 1978, Devo appeared on American variety show Saturday Night Live to promote their debut album, Q: Are We Not Men? A: We Are Devo! (1978), which significantly increased their exposure. After their second album, Duty Now for the Future (1979), was less well received, their third album, Freedom of Choice (1980), produced the surprise hit single "Whip It", which reached No. 14 on the Billboard Hot 100. The album climbed to No. 22 on the Billboard 200, and its follow-up, New Traditionalists (1981), was nearly as successful, peaking at No. 23. Oh, No! It's Devo (1982) saw the band moving more towards the mainstream and sported an increased use of synthesizers and electronic percussion, but was less well received than its two predecessors. The band's sixth studio album, Shout (1984), continued in this vein and was received poorly, which caused Warner Bros. to buy out the remainder of Devo's contract. Myers left the band soon after. In 1987, Devo reformed with new drummer David Kendrick, formerly of Sparks, to replace Myers. Their first project was a soundtrack for the horror film Slaughterhouse Rock (1988), starring Toni Basil, after which they released the albums Total Devo (1988) and Smooth Noodle Maps (1990), on Enigma. In 1990, the members of Devo, bar Bob Mothersbaugh, appeared in the film The Spirit of '76 (1990). Devo later had a falling out and played two shows in 1991 before breaking up. Following the split, Casale began a career as a director of music videos and commercials, working with bands including Rush, Soundgarden, Silverchair and the Foo Fighters. In 2005, Devo recorded a new version of "Whip It" to be used in Swiffer television commercials, a decision they have said they regretted. During an interview with the Dallas Observer, Casale said, "It's just aesthetically offensive. It's got everything a commercial that turns people off has." In 2006, Devo worked on a project with Disney known as Devo