Wyatt left to start a direct-to-video film production and financing company for Japanese-style animated programming. In 2004, 20th Century Fox passed on theatrical distribution, but picked up domestic home video rights to The Passion of the Christ. Passion sold 15 million DVDs. TCFHE continued obtaining additional Christian films' domestic home video rights for movies like Mother Teresa and the Beyond the Gates of Splendor documentary. After a 2005 test with a Fox Faith website, in 2006, 20th Century Fox Home Entertainment launched its own film production banner for religious films using the same name. Effective October 1, 2005, 20th Century Fox Scandinavia was split into two, 20th Century Fox Theatrical Sweden and 20th Century Fox Home Entertainment Scandinavia. For the Home Entertainment Scandinavia division, Peter Paumgardhen was appointed managing director and would report to senior vice president of 20th Century Fox Home Entertainment Europe Gary Ferguson. By 2005, DVD was on the decline and the rise of HDTVs required a new, high-resolution format; Fox and half the studios backed Blu-ray, while the other half backed HD DVD, and some planned to issue releases in both formats. In late 2006, the company began releasing its titles on Blu-ray. Blu-ray won the format war in 2008, but with streaming services picking up in popularity and the Great Recession, the expected rebound in disc sales never happened. In 2006, animation studio DIC Entertainment received a deal with the studio to release certain cartoons on DVD. With Metro-Goldwyn-Mayer moving its home video distribution to TCFHE in 2006, by this time the company had moved into second place behind Warner Bros. and ahead of Walt Disney, and had its best year yet. In October, Fox Home Entertainment issued the first to include a digital copy along on a disc with the special-edition DVD of Live Free or Die Hard. The 2010 Blu-ray release of Avatar was the year's top-selling title and the top Blu-ray Disc seller, with 5 million units sold. In 2011, Fox released on Blu-ray Disc the full Star Wars double trilogy on 9 discs, a premium set selling 1 million units its first week in stores, generating $84 million in gross sales. In response to Warner Bros., Sony and MGM issuing manufactured-on-demand lines of no-frills DVD-R editions of older films in May 2012, TCFHE began releasing its Cinema Archives series. By November 2012, the archive series had released 100 movies. Fox Home