public exhibit area, and a pair of broadcast studios below the large LED sign. MarketSite's ground floor contains a broadcast studio with a wall of 96 monitors, measuring tall and broadcasting information about stocks and the market. The wall of screens consists of seventy-two screens measuring across and twenty-four screens measuring across. Reporters could use images from multiple screens to supplement their broadcasts. The ground floor also has an arc of windows looking out onto Times Square. The main floor of the broadcast studio has four electronically-controlled cameras; the reporters' booths in the mezzanine above the main studio have six additional cameras. The broadcast studios are illuminated by fixtures on the studio's mezzanine level, as well as fluorescent lights in the reporter's booths. Fluorescent lights were also added to the offices of major television networks within the facility. Speakers are built into the studio's video wall, and the studio itself can accommodate five live broadcasts at once. When it opened in 2000, MarketSite was also capable of displaying high-definition video, even though this was not a popular video format at the time. An exhibit on the second floor was designed as the "MarketSite Experience", displaying items about MarketSite's history. Visitors rode an elevator from the building's lobby and entered the Information Stream Tunnel, an interactive exhibit that has video displays depicting a "flow" of data using neon lights. Afterward, a passageway sloped up to the Global Connections Theatre, where visitors watched an eight-minute short film about Nasdaq, set in various locations around the world. Visitors were then directed to the MarketSite Game Experience, which contained twelve touchscreen kiosks with an interactive stock-market game, as well as six kiosks where visitors could search Nasdaq's website. The final part of the MarketSite Experience was the "Parting Shot", which took pictures of visitors' faces and displayed them on the large LED sign. History The original idea for MarketSite and the data visualizations and graphics came from Enock Interactive (now Percepted) in New York City. The project was 10 years in the making prior to the Times Square launch. The initial installation of the MarketSite was in Nasdaq's former location at Whitehall Street in Lower Manhattan. In 1998, Nasdaq leased some space for a marketing center and TV studio at 4 Times Square, which would replace its facility in Lower Manhattan. Nasdaq proposed a large sign on the northwest corner, though it did not