around the globe. The Voice (of America) launched on NBC on 27 April 2011 with De Mol and Mark Burnett as executive producers. In The Voice, the singing auditions are 'blind': the jury is turned with their back to the competitors. Once having 'selected' by pushing a button, the juror turns towards the competitor. This concept, the creation of De Mol and Dutch singer Roel van Velzen, makes it "all about the voice." After these blind auditions, the coaches will train their competitors through knock-out battles and public voting rounds until there is one competitor left, who will be named as 'The Voice'. Personal life De Mol was formerly married to singer and actress Willeke Alberti. The actor Johnny de Mol is their son. From 1980 to 1984, Luv' singer Marga Scheide was his partner. Outside of television, De Mol controls a large private equity fund which, at one time, owned significant shares of car manufacturer Spyker Cars and telecommunications company Versatel. John's sister, broadcaster and actress Linda de Mol, presents or appears in, some of Endemol's programmes, including the original Dutch version of Deal or No Deal, Miljoenenjacht (Hunt for Millions). See also List of Dutch by net worth References Sources Profile, forbes.com; accessed 22 April 2015. External links 1955 births Living people Dutch chief executives in the media industry Dutch corporate directors Dutch television producers Dutch television personalities Dutch billionaires Dutch stock traders People from Hilversum Endemol Primetime Emmy Award winners 20th-century Dutch businesspeople 21st-century Dutch businesspeople