Video" name (which had been sparingly used since the 1970s), with CBS/Fox handling marketing and Fox Video handling distribution. CBS/Fox would retain the license to non-theatrical products from third parties, including those from BBC Video and the NBA. Fox Video was run by president Bob DeLellis, a 1984 hire at CBS/Fox and rose to group vice president and president in 1991. With expected repeat viewing, FoxVideo dropped prices on family films starting in June 1991 with Home Alone at a suggested list price of $24.98, to encourage purchasing over rental. Bill Mechanic's arrival in 1993 from Walt Disney Home Video, as the new head of Fox Filmed Entertainment, saw new plans to move Fox forward, including Fox Video. However, DeLellis was initially left alone, as Mechanic was occupied setting up multiple creative divisions within Fox. Mechanic had been the one to install the "Vault" moratorium strategy at Disney. Mrs. Doubtfire was released soon after Mechanic's arrival with a sell through price, and surpassed sale projections at 10 million tapes. Fox Video CBS/Fox Video was renamed "Fox Video" in 1991, alternating with the CBS/Fox name until 1998, when Fox Entertainment Group acquired CBS's interest in CBS/Fox and renamed it to "20th Century Fox Home Entertainment" on 16 March 1995, alternating with the Fox Video name until 1998. 20th Century Fox Home Entertainment The company was renamed Twentieth Century Fox Home Entertainment (also called simply Fox Home Entertainment) on March 16, 1995 with the addition to Fox Video of distribution operations, three other labels (Fox Kids Video, CBS Video, and CBS/Fox Video) and two new media units, Fox Interactive and Magnet Interactive Studios. Total revenue for the expanded business unit would have been over $800 million, with FoxVideo providing the bulk at $650 million. Mechanic kept DeLellis as president of the expanded unit's North American operation, with Jeff Yap as international president. By May 1995, Fox had Magnet under a worldwide label deal for 10 to 12 titles through 1996. TCFHE would also be responsible for DVD when they hit the market. Mechanic had Fox Home Entertainment institute the moratorium strategy with the August 1995 release of the three original Star Wars movies giving them a sales window before going off the market forever; four months for New Hope, and until the fall of 1997 for The Empire Strikes Back and Return of the Jedi. Sales topped 30 million copies over expectations.