The way to engage [poorer people in London] in art is to bring it into the street, which is what I'm doing - not by putting it in the White Cube or the National Gallery. Most people from Peckham are not going to go there - there's no-one walking around the National Gallery or the White Cube with a string vest on." UK protests, demonstrations and stunts Some of McGowan's more notable and titled protests and stunts in the United Kingdom include: 2002 Roll Over - At Christmas 2002, McGowan rolled along the pavement from the Elephant and Castle to Gallery 1,000,000 mph in Bethnal Green Road, a distance of four and a half miles, wearing yellow rubber marigold cleaning gloves and singing We Wish You A Merry Christmas. He did this in an attempt to "get people to be kind and polite to cleaners for Christmas", inspired by a time he'd worked as a cleaner and hadn't received a kind comment or a thank you. As of the stunt itself, McGowan suffered severe bruising. He also told the BBC that the inspiration for rolling came from an Indian man who rolled 2,400 miles across India and became known as the "Rolling Saint." 2003 Poor Little Lamb 2003 - Starting at Bloomberg Art Gallery, Manchester, McGowan circumnavigated the city on 1 July 2003, spending several hours pushing a dead sheep around in a pram. It was a piece about proposals to cut child benefits. 2003 Rocket 2003 - in July 2003 McGowan catapulted Aida Lipscombe, 71, in a foil-covered home-made "space caspule rocket" up a ramp from launch pad, through some thin wood to create a "crashing" effect and into a water-filled container outside Camberwell College of Arts, central London. The stunt was intended, according to McGowan, to raise attention to the plight of the pensioners who McGowan believed were being increasingly abandoned by the government, and also to highlight the attitude of the young towards the elderly. He explained he had come to the idea after seeing an elderly man pushed over in the street. After contacting Age Concern, McGowan had received over 70 letters from pensioners expressing interest in the project, narrowed the shortlist to seven, but chose Mrs Lipscombe because of her baseball cap and hair beads. Just before doing the stunt, Aida told BBC News: "I'm not nervous or anything - I've done much worse things