Provisions Merchants, and the second by Charles, then Prince of Wales as Tea Merchants and Grocers. Their first royal warrant was granted in 1910 by Queen Alexandra. Later Royal Warrants were granted to Fortnum & Mason by King George V, though Fortnum & Mason temporarily lost their warrant for King George V in 1948, due to post war rationing of the time. The warrant for King George V was restored in 1951. Later, King George VI and his consort Queen Elizabeth, known as The Queen Mother after the death of King George VI in 1952, both granted Fortnum & Mason Royal Warrants. Platinum Jubilee In 2022, Fortnum & Mason was a sponsor of the Platinum Pudding Competition, as part of the official celebrations of the Platinum Jubilee of Elizabeth II. Fortnum & Mason was also one of sixteen partners of the Platinum Jubilee Pageant, held on 5 June 2022. Controversies In November 2010, animal rights group PETA UK began a campaign against Fortnum & Mason's sale of foie gras citing the cruelty in the production process. The group regularly held demonstrations involving celebrities, activists and volunteers outside the store. Celebrities supporting the campaign included Geezer Butler, Sir Roger Moore, Owain Yeoman, Tamara Ecclestone, Bill Oddie, Twiggy and Morrissey. In 2011, Fortnum & Mason was reprimanded by Westminster Trading Standards for misleading customers about its animal welfare standards. As a result, the grocer changed its corporate social responsibility document to state that only UK suppliers are required to adhere to its welfare standards. In December 2020, Fortnum & Mason ceased sale of foie gras in favour of the ethical alternative, foie royale. On 26 March 2011, Fortnum & Mason was targeted by the group UK Uncut, who broke off from the main 2011 anti-cuts protest march to target the tax avoidance policies of Associated British Foods, which, like Fortnum & Mason, is owned by Wittington Investments. This took the form of a mass sit-in, with some 138 UK Uncut protesters arrested. In popular culture Fortnum's history of offering a wide variety of foodstuffs is referenced in the 1960 Hammer Studios film, The Two Faces of Dr. Jekyll. Set in 1870s London, Mr Hyde quips regarding a lively and risqué London nightspot, "Rather like Fortnum & Mason ... you can buy anything here." In Alan Bennett's play The Madness of George III (also made into a 1994 film), set in the late