a smoke-emitting Turtle that laid eggs. The race received broad publicity when photos of Congressman Don Clausen riding the Pentacycle were seen nationally. The event was repeated in 1970, and the course subsequently expanded to include cross-country terrain. When affiliated races were initiated in other cities and the course grew, the Ferndale event became the World Championship, and has grown into the largest single event in Humboldt County. During the 1970s, the race adopted its present three-day, cross-country format and became the "Triathlon of the Art World." Machines tackled mud, sand, water, gravel and pavement. Stan Bennett's book Crazy Contraptions chronicles the first five years of the race. In the early 1980s, Hobart Brown was referred to as the "Glorious Founder of the Kinetic Race" in a spectators' brochure. As the 1980s ended, a mineral water company began sponsoring the race, which adopted a family-friendly approach. Soon after, a local manufacturer of sports racks and car storage boxes became interested in the race. The sponsors' financial support – especially the creation of the Kinetic Lab in Arcata – took the race to a new level of art and engineering. The Lab's long sculpture Yakima KingFish was the longest ever raced according to its creator. During the 1990s, the race matured. Many contestants were younger than the race, having grown up with its philosophy, "Adults having fun so children will want to grow older," coined by Brown. As age and crippling arthritis limited his activities, he sold the race rights, the kinetic chicken logo and the trademark "For the Glory" slogan to a new not-for-profit agency called the Humboldt Kinetic Association in 2002. Changing economics caused the sport rack company to leave the area and the water company to end their sponsorship. With no major sponsor and several years of county budget cutbacks reflecting statewide budget problems, the race experienced difficulties. In early 2007, Humboldt Kinetic Association abjured responsibility for the race. Race volunteers rapidly created Kinetic Universe, a new not-for-profit, to manage the 2007 race. It was at this time that the races title was changed to Kinetic Grand Championship. In 2009, the New Belgium Brewing Company became a sponsor. In 2013, the annual Mother's Day Kinetic Klassic children's event moved from Ferndale to Eureka's waterfront Halverson Park. In 2014, the World Championship race course covers , crossing a series of sand dunes, Humboldt Bay and the Eel River. The