changing the make-up of USA Rugby, which now has seven territories (Pacific, Southern California, West, Midwest, South, Northeastern, and Mid-Atlantic). USA Rugby lobbied for several years for participation in the IRB Sevens World Series. It was finally awarded the annual USA Sevens tournament, beginning in 2004 with Los Angeles as the venue for the initial USA Sevens tournaments. In summer 2006, the tournament was moved to Petco Park in San Diego. Since 2010, the tournament has been held every year at Sam Boyd Stadium in Las Vegas Valley and has been broadcast live on NBC. USA Rugby is a Founding Sports Partner of the Sports Museum of America, joining more than 50 other single-sport Halls of Fame, national governing bodies, museums, and other organizations across North America, to celebrate the history, grandeur, and significance of sports in American culture. Opened in New York City on May 7, 2008, the Sports Museum of America showcases USA Rugby in its Hall of Halls Gallery, in return for their support of the creation of the nation's first all-sports museum experience. In 2014, USA Rugby created Rugby International Marketing, a for-profit company that is responsible for promoting the sport of rugby. Recent achievements In the 2009–10 Sevens World Series, the men's sevens team finished the season ranked 10th in the world, their highest ranking to date at that time. In 2010, USA Rugby became an Olympic Sport member of the United States Olympic Committee (USOC). In 2011, the International Rugby Board, now known as World Rugby, gave its Development Award to USA Rugby for its Rookie Rugby program that introduced over 100,000 new children to youth rugby. In 2014: the U.S. Women's Sevens finished 4th in the World Rugby Women's Sevens World Series, their highest finish to date. the U.S. vs New Zealand match sold out Soldier Field in Chicago, drawing over 60,000 fans and setting a U.S. attendance record. In 2015: USA Rugby won the bid to host the 2018 Rugby World Cup Sevens in the San Francisco Bay Area. the U.S. Men'Sevens team finished sixth in the 2014–15 Sevens World Series, including first at the 2015 London Sevens. The team also defeated Canada 21–5 to win the 2015 NACRA Sevens and qualify for the 2016 Summer Olympics. In 2017: the Women's U.S. National Team finished 4th at the Women's Rugby World Cup in Ireland. Their second highest finish since winning the 1991