about a quarter of posts at its headquarters to safeguard the future of the company. The restructuring, which is subject to the outcome of a consultation, would see 55 full-time and 21 temporary jobs closed at the firm's factory in Moreton, Wirral, a spokesman said. He said the plan came against "the backdrop of an increasingly challenging trading environment". In 2020 Typhoo Tea reported mounting losses in a "watershed" year for the business, raising doubts about the brand’s ability to continue trading. They reported pre-tax losses of £29.9m for the 12 months to March 2019, up from £20m the prior year. The accounts warned that an inability to refinance or extend its financing agreements "represents a material uncertainty which may cast significant doubt over the company’s ability to continue as a going concern". Furthermore, the accounts stated there remained a "high level of uncertainty" as to the impact of the coronavirus outbreak, despite reporting an upward trend in supermarket sales under lockdown. Typhoo blamed its poor performance on the decision to continue to pursue an "aggressive" sales growth strategy focused on boosting its own-label business. In July 2021 Typhoo Tea Limited was acquired by private equity firm Zetland Capital. Apeejay Typhoo Tea is the Indian arm of Typhoo, manufacturing and selling products in India. Sponsorships In 2012, Typhoo became the main jersey sponsor for St. Helens Rugby league club which competes in the Super League. Slogans The Typhoo brand is well known in Britain for its long-running television commercial campaign jingles, such as: Putting 'T' back into Britain There's only one 'T' in Typhoo You only get an 'OO' with Typhoo For the tea that picks you up, pick up Typhoo Making good tea since 1903 Typhoo Tea - two thumbs fresh Great British tea since 1903 References External links Tea brands in the United Kingdom Premier Foods brands Products introduced in 1903