crew for "Say Cheese" consisted of both hearing and deaf members. It was filmed in February 2022 during two overnight shoots at the Pittsford Community Library and Cinemark Tinseltown theater. "Say Cheese" was announced as the grand prize winner at CinemaCon in Las Vegas in April 2022. The judging panel included industry experts from Coca-Cola, Cinemark Theatres, and AMC Theatres. The film screened at Cinemark and AMC locations from July to September 2022. The prize for Ponte-Fleary and McClanahan also included ED KOMODO camera package and a ZEISS lens kit. The winning film tells a love story of cross-cultural communication, and Ponte-Fleary hopes that as a result viewers will "be inspired to learn American Sign Language and see Deaf people as equals." Coca-Cola Refreshing Films 2023 Contest The 2023 contest once again featured five finalist schools, including the first ever Canadian finalist school in Capilano University. References External links Official Site American film awards Coca-Cola