A trucker hat, mesh cap or netback cap is a type of baseball cap. It is also sometimes known as a "gimme [as in 'give me'] cap" or a "feed cap" because this style of hat originated during the 1970s as a promotional give-away from U.S. feed or farming supply companies to farmers, truck drivers, or other rural workers. Description From the 1930s until the 1960s, truckers were provided with a type of peaked cap known as a mechanic's cap. This often bore the logo of the haulage company, and was later adopted by the 1950s greaser subculture. By the early 1970s, this cap had been replaced with the modern five piece mesh trucker hats, which were given away at truck stops by companies like Mountain Dew, Dekalb, Budweiser, Shell oil, or John Deere to advertise their products. The design of a trucker cap is similar to that of a baseball cap, with a slightly curved bill in front, a cap constructed from six almost triangular gores, and a button on top. Instead of being made of cotton fabric like a typical baseball cap, the front section of a trucker hat above the bill is foam, and the rest is plastic mesh for breathability. The foam front of the hat stands up straight and stiff, which makes the trucker hat taller than most baseball caps. There is an adjustable plastic snap or hook-and-loop closure in the back to ensure that one size fits most. This design was intended to make the cap much cooler in the sun or hot weather for the comfort of the wearer. The original feed caps bore company logos on the front foam section of the cap, either printed or as a patch sewn on. These companies typically had a rural clientele, such as the local feed store or John Deere tractors. Trucker-style hats can now be found with other pictures, logos, flags, camouflage, or humorous sayings on the front. Trucker hats are still available as promotional items. 21st century trend In the early 2000s, the trucker hat became a mainstream fashion trend, predominantly among suburban American youth associated with the hip-hop, pop punk and skater subcultures. This came about with a sense of irony due to the hat's rural or blue collar association and typically older demographic. It has frequently been donned by celebrities; musician Pharrell Williams and actor Ashton Kutcher in particular helped make