WXRV (92.5 FM; "The River") is an adult album alternative radio station licensed to Andover, Massachusetts, and based in Haverhill, with a signal covering most of northeast Massachusetts and southern New Hampshire, and audible as far away as Plymouth, Massachusetts, and Portland, Maine. Background The station's slogan is "Independent Radio", proclaiming its status as being a single station separate from the large mass-media conglomerates such as iHeartMedia and Audacy with freedom from the idea of corporate playlists and national content. This enables WXRV to play a very wide variety of music, ranging from blues and folk to contemporary alternative and classic rock, as well as songs from numerous local musicians and lesser-known musical acts. Despite the station's transmitter location, WXRV attempts to primarily serve the Greater Boston area; its signal also reaches into the nearby Manchester and Portsmouth markets. To overcome signal issues near Boston, the station applied for four on-channel booster stations in the Boston and MetroWest areas in August 2015. The studios are still located in Haverhill, in the original WHAV art deco building. The current station inherited a facility on the top floor of its studio now called the River Music Hall, which was designed for broadcasting live performances in the pre-rock era, and is used today to broadcast live performances and to record performances for later broadcast. In 2007, their studio location began using photo-voltaic solar power for a portion of the station's power consumption, making it one of the few such solar-powered radio stations in the world at the time. Starting in 2001 the River began its Riverfest Festival each summer. It is held in Newburyport, Massachusetts, and has had performers such as Matt Nathanson, Eric Hutchinson, Fastball, Barenaked Ladies, Anderson East, Phillip Phillips, and the Sam Roberts Band appear. As of 2022, WXRV has an eight-person on-air staff, most of whom share weekday and weekend duties: Dana Marshall (host of the Sunday morning Brunch By the River program), Charlie Wilde, Carolyn Morrell, AJ Crosby, and Graeme Bentley. Current substitute hosts are Duncan, Stephanie Battaglia, and Lori D. Past on-air personalities include Annalisa Pop and Rita Cary. Broadcast history Originating in 1947 as WHAV, an AM station in Haverhill, an FM station was founded in 1948, but went dark in the early 1950s. The FM station was restored on its current frequency in 1959, it became soft rock-formatted WLYT (Lite 92.5) in 1983, and gained