Rose Marie Reid, born Rose Marie Yancey (September 12, 1906, in Cardston, Alberta, Canada – December 16, 1978, in Provo, Utah, United States), was a successful Canadian-born American swimsuit designer from the 1940s–60s. Family Rose Marie Yancey was born to William Elvie Yancey Sr. and Marie Hyde Yancey on September 12, 1906, in Cardston, Alberta, Canada. Her mother taught her to sew. In 1916, her family moved to a farm in Weiser, Idaho. In 1925, she purchased a beauty salon in Oregon. Shortly after, she married Gareth Rhynhart, a traveling artist. They divorced in 1935. Reid moved to Vancouver, British Columbia, following her divorce. Reid married Jack Crossman Reid on November 30, 1935. She had three children with him, Bruce Alan Reid (1937–2015), Sharon Reid Alden (1938), and Carole Marie Reid Burr (1940–2020). Due to infidelity and abuse, Reid divorced Jack on April 10, 1946. The divorce helped precipitate her large business move to California in 1949. Career Early career in Canada Reid began her swimsuit designing career in Vancouver, British Columbia, Canada. She was inspired to design swimsuits because her husband, Jack, complained about the material and comfort of his swimwear. Her design business began in 1936 with Reid's Holiday Togs, Ltd. Lacing up both sides was typical of her earliest swimsuits and a 1938 example is preserved at the New Westminster Museum and Archives in Canada (Artifact # IH 994.76.68). In her first year of business, Reid employed 16 employees, grossed $10,000, and designed only six suits. Rose Marie Reid, Inc. On September 20, 1946, Reid launched her American business, Rose Marie Reid, Inc. However, she still maintained her Canadian business. By 1946, 50% of the swimsuits sold in Canada were her designs. Her swimsuits dominated the American market and were popular in western Europe, South America, and Australia. After starting her American business, Reid lived in her Los Angeles factory until she purchased a home in Brentwood, California, in 1949. Reid was known for innovative and fashionable swimsuit designs and production. She was the first swimsuit designer to use inner brassieres, tummy-tuck panels, stay-down legs, elastic banding, brief skirts, and foundation garments in swimwear. She was also the first designer to introduce dress sizes in swimwear, designing swimwear for multiple sizes and types of bodies, rather than just producing one standard size. Reid filed for a U.S. patent in 1950 for a one-piece bathing suit using elastic