Willem de Rooij inspired by exquisite corpse — a collaborative art-making technique developed by the surrealists. For the project, De Rooij's artistic practice "disrupted" Brambilla, Denny, and Rossin's thought process as more digital "native" artists, resulting in a collection that combines sculpture, virtual reality, and blockchain technology. Artwork Megaplex series Brambilla's Megaplex is his first series of virtual reality artworks, set between the birth and death of the universe and all that pop culture created during its existence. Each piece explores with the idea of hyper-saturation in media and film as a spectacle. In May 2011, Brambilla's Megaplex series was part of his first major retrospective at the Santa Monica Museum of Art, featuring eight other works produced since 1999. Civilization (2008) Civilization (2008) depicts hundreds of characters and scenes sampled from Hollywood cinema, populating a vertical scroll depicting an endlessly ascending journey from hell to heaven. This religious-themed tableau contains three distinct visual environments offering a pop-culture reinvention of the volcanic landscape of Hades and the lofty clouds of Heaven. Civilization was presented at Toronto International Film Festival and the Fondation Beyeler in Basel, Switzerland. It was a permanent installation at The Standard in New York City until 2021 when it was replaced with Heaven's Gate, the latest of Brambilla's Megaplex series. Evolution (2010) Evolution illustrates the history of humankind in a vast side-scrolling video mural depicting the spectacle of human conflict across time through the lens of cinema. Evolution was part of the "Official Selection" at the 68th Venice International Film Festival in 2011 and the Sundance Film Festival in 2012. Creation (2012) Set between the birth and death of the universe, Creation presents an abstract cycle of life, depicted within spiraling DNA strands in the form of a cosmic pull back. The big bang is followed by embryonic inception, an idyllic Garden of Eden, then decadent urban sprawls eventually giving way to a landscape of annihilation before reconstituting itself as the spiral loops back to the moment of origin. Creation was presented at Fondation Beyeler in 2015, SITE in Santa Fe, New Mexico, as well as inside St. Patrick's Old Cathedral in New York City. Heaven's Gate (2021) The title alludes to Michael Cimino’s 1980 film of the same name, whose extravagant production costs bankrupted United Artists, opening the path for a new and lasting era of studio domination of the medium, which has continued to prevail.