January 2004, the Nevada Gaming Control Board filed a three-count complaint against the Hard Rock for its past advertising, some of which was deemed sexually suggestive. Included in the complaint was a billboard ad that was shown during the National Finals Rodeo that featured a woman with panties down around her ankles, accompanied by the slogan, "Get ready to buck all night." The control board also alleged that a radio advertisement gave the implication that having wives in two states was acceptable behavior for Hard Rock customers. The control board stated that the Hard Rock failed to "conduct advertising and public relations in accordance with decency, dignity, good taste, honesty and inoffensiveness", as required by state gaming law. The complaint carried a potential fine of up to $300,000. The control board stated that it was less concerned with sexual ads and more worried about the ads that allegedly promoted cheating and drug use. The control board alleged that the ads harmed the reputation of Nevada's gaming industry, and pro-family groups were also opposed to the ads. The advertising campaign was successful despite the controversy, and Morton later said that he had the final approval on all ads, including the ones in question. The Hard Rock announced in March 2004 that it would fight the complaint, stating that the ads were protected under the First Amendment to the United States Constitution. The following month, the Hard Rock agreed to settle the complaint and pay a $300,000 fine. The proposed settlement included a sentence stating that the resort's free speech rights were subject to constraints by local, state and federal law. This portion of the settlement received criticism from Allen Lichtenstein, an uninvolved ACLU general counselor who said that the government could not censor such advertisements. Some opinion writers also believed that the control board was misusing its power to harass the resort over its advertising, infringing on free speech rights covered by the First Amendment. Siller declined to support the proposed settlement, alleging that it included a sentence which inaccurately portrayed the terms of the 2002 advertising agreement. According to the proposed settlement, Hard Rock executives believed that the 2002 agreement only applied to advertising that would be done on the premises. Siller denied that this was the case, and stated that hotel officials had failed to admit their mistakes. The settlement was approved by the control board in May 2004,