The Apple community is a group of people interested in Apple Inc. and its products, who report information in various media. Generally this has evolved into a proliferation of websites, but latterly has also expanded into podcasts (both audio and video), either speculating on rumors about future product releases, simply report Apple-related news stories, or have discussions about Apple's products and how to use them. Such stories and discussions may include topics related to physical products like the Macintosh and iOS devices (e.g., the iPhone, iPod, and iPad); software and operating systems, like Final Cut Pro, Logic Pro X, iWork, iOS, and macOS; or even services Apple offers like iCloud, iTunes Store, or Apple Music. Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001. The mass usage of computing devices in everyday life, mixed with Apple's vertical integration of its products and services, has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company's activities. Sites and publishers The Apple community is made up of several websites which exclusively, or almost exclusively, specialize in Apple products. Some have ceased operation, but a great many continue to run successfully. In addition to these purely Apple info sites, most other mainstream technology journalism sites, including Ars Technica, CNET, Engadget, Gizmodo, iFixIt, Slashdot, and GigaOM include Apple sections, and many prominent bloggers also talk extensively about Apple products, including John Gruber's DaringFireball. 9to5Mac 9to5Mac was founded in 2007 by Seth Weintraub as an Apple news website originally focused on Macs in the enterprise. Since then, the website has expanded to covering all things Apple. 9to5Mac is known as the leading website within the Apple News Community in terms of breaking impactful news. The site gained fame in its earlier years for publishing the first photos of the third-generation iPod nano, the original iPod touch, early photos of the first iPhone, and details about Apple's still-in-use aluminum manufacturing process for laptops. In recent years, 9to5Mac published the first accurate details about the iPhone 4S, Siri, Apple's move from Google Maps to Apple Maps, new health and fitness applications, OS X/macOS updates, and the Apple