of March 10, 1995, with a grand opening event attended by various celebrities. The resort included a casino and an 11-story hotel with 339 rooms. The Hard Rock was small compared to megaresorts located on the nearby Las Vegas Strip. Morton disliked the emerging trend of megaresorts in Las Vegas and described the Hard Rock as a smaller alternative. Approximately 12,500 people applied for jobs at the new resort, and 950 were selected to staff it. The resort intended to target the Generation X demographic. It was the world's first rock and roll-themed hotel, and the grand opening included performances by Al Green, Sheryl Crow, and the Eagles. The Joint was the Hard Rock's 1,200-seat concert venue, which held rock concerts. Aside from the guitar sign at the nearby cafe, the resort had its own giant guitar located atop the porte-cochère. It was the world's largest Fender Stratocaster guitar. Danny Way later performed a skateboarding stunt in which he dropped onto a ramp from a platform positioned near the top of the guitar sign. The property had environmentally friendly features, including low-flow toilets, biodegradable cleaning products used by housekeepers, laundry and pool water recycled for irrigation, automatic shut-off valves on each of the public faucets, recycle bins located throughout the resort, and the donation of leftover food to charities. In addition, the earnings from certain slot machines were donated to environmental organizations such as Conservation International and Rainforest Foundation. T-shirts featuring the Hard Rock logo were sold at the resort and proved to be popular. In its first year of operation, the Hard Rock earned more revenue from the T-shirts than its hotel rooms. A planned 350-room expansion was on hold as of October 1996, due to disagreements between Morton and executives of Harvey's Casino Resorts. The disagreements related to the management of the Hard Rock, the timetable for expanding the resort, and the marketing of the property. Morton had purchased an option that year to buy an adjacent parcel occupied by Las Vegas Discount Golf & Tennis, which would be replaced by the intended expansion of the Hard Rock. However, Morton reportedly did not want to approve the expansion while he was in the process of extending Harveys' management contract. Morton later said that Harveys did not want to proceed with the expansion because of differences with him. Morton ownership In mid-1997, it was announced that Morton would purchase