Watch. The site also published the first photos of the white iPad 2, iPhone 5, and the iPad Air. iMore iMore is an Apple-enthusiast website founded in 2008, previously as Phonedifferent, with its main focus on all aspects of Apple devices (also featuring sections on several other platforms). Gerald Lynch is the current editor in chief. It was run by editor-in-chief Rene Ritchie with a small editing staff until 2020; Joseph Keller was the editor until mid-2022. Along with the usual news and rumors, iMore often features in-depth technical details of Apple software and operating systems, aimed at explaining to readers how and why certain things have been done by Apple, in their wider context of achieving better usability and design goals. Low End Mac Low End Mac is an Apple-centric website founded in 1997 to support Mac users with early Mac hardware and growing over time to cover the entire range of Macs, as each line eventually had model years falling into the “vintage and obsolete” category. Low End Mac's primary focus is on aging Apple gear, primarily Macs, but touching on iPhone, iPad, iPod, Apple TV, and other devices as well. It is published by its founder Daniel Knight with a small volunteer writing staff. MacDailyNews MacDailyNews has been published since September 2002, years ago. MacDailyNews was cited by CNet as its source for the launch of the first Verizon (CDMA-capable) iPhone after Christmas, 2010; the phone was announced by Verizon in early 2011. The site was also cited by DaringFireball as the source for AT&T's best yet iPhone launch in 2009. It was also cited by MacRumors with a forecast for the second generation Mac Pro in April 2013; Apple announced it in June. MacDevelopers MacDevelopers is a site hosted for Apple Developers who code in Objective-C and Swift (programming language). The website also publishes articles regarding Apple's latest products and rumors. Usually the site gets its traffic from Apple developers. There is a slight increase in the traffic during the Worldwide Developers Conference event or when there is a major iOS or macOS update. MacIssues MacIssues is the renewal of what began in March 1996 as "MacFixIt," an update site for Ted Landau's Mac troubleshooting book "Sad Macs, Bombs and Other Disasters". The site was originally called "The Sad Macs Update Site" but was renamed to MacFixIt after hosting problems. The site has changed hands, being