other juice brands to PAI Partners for $3.3 billion, to concentrate on their healthy snack foods and zero-calorie beverages. They would retain a 39% stake in the new joint-venture company, and have exclusive distribution rights to the brands in the USA. Not-for-profit affiliations In 2008, Tropicana started the "Rescue Rainforest" campaign in the U.S. in collaboration with charity Cool Earth. People could buy special promotional packs of Tropicana and enter the pack's code online. For each code entered, of rainforest would be saved. The project was based in the Ashaninka corridor in Peru, which lies in an arc of deforestation. As of June 2009, over had been saved. Along with launching the Rescue Rainforest initiative, Tropicana has been trying to reduce their carbon footprint by encouraging carton recycling and supporting the Sustainable Forestry Initiative. Other products Pepsi produces fruit flavored soft drinks called Tropicana Twister Soda. This soft drink line has largely replaced Pepsi's Slice soft drinks. Tropicana also has Fruit Snacks, and in the United Kingdom makes smoothies. Trop50, introduced by Tropicana in 2009, is orange juice with 50 percent less sugar and calories, and no artificial sweeteners (this has Reb A or PureVia which is a form of the plant Stevia, but is chemically altered.) Trop50 is available in several varieties including Farmstand Apple, Pomegranate Blueberry, Pineapple Mango, Orange, Lemonade and Raspberry Lemonade. A number of their juice products, designed for 'extended shelf life', are colored with the extract of cochineal beetles. As this previously embarrassed the company, they use 'Carmine' on the label which is an alternate name for the dye. In 2010, the company announced the incoming limited release of Tropolis, a liquid fruit snack drink, for January 2011. In March 2011, the IRI named Trop50 as one of the "Top 10 Food and Beverage Brands in 2010". Apple juice marketed under the Tropicana Brand by Pepsi Canada uses Canadian apples and has a darker shade and more authentic color than the pale transparent juice marketed in the USA. In celebration of National Orange Juice Day on May 4, 2022, Tropicana released Tropicana Crunch, a limited-edition cereal "made just for orange juice". The cereal consisted primarily of oats, wheat, brown sugar, rice, almonds and honey. Many people reviewed the product on social media platforms like TikTok and YouTube. Naming rights Tropicana holds sponsorship to Tropicana Field in St. Petersburg, Florida, the home to the baseball team