Anthony Talamo Rossi (September 13, 1900 – January 24, 1993) was an Italian-born American who founded Tropicana Products, a producer of orange juice, in 1947 in Bradenton, Florida. It grew from 50 employees to over 8,000 in 2004, expanding into multiple product lines and becoming one of the world's largest producers and marketers of citrus juice. Rossi was an early pioneer in including Florida's citrus juices in school meal programs. He also became a noted religiously-oriented businessman, making annual pilgrimages back to Sicily where he helped build a church and mission. In the U.S., he married Sana Barlow and endowed the Aurora Foundation, which has funded various Christian programs. Early years Rossi was born on September 13, 1900 in Messina, Sicily. He graduated from high school and emigrated to the United States when he was 21. Rossi originally started as a machinist's assistant and later worked as a taxi driver. From there, he created a limousine company and was a grocer at some point in New York City. He also worked as a farmer in Virginia and Florida, the latter which he moved to in 1940. In Florida, he was a restaurateur too. In 1945, Rossi settled in Palmetto, Florida. In this city, he founded Manatee River Packing Company, where he shipped packaged gift fruit. He also began sectioning citrus fruit like grapefruit into jars and selling them mainly to the Waldorf Astoria in New York. In 1949, Rossi moved the business from Palmetto to Bradenton and changed the name to Fruit Industries, Inc. There, Rossi produced frozen concentrate orange juice. Tropicana In 1946, Rossi founded a small orange juice company in western Florida and thus began the Tropicana Products company. Tropicana's early distribution of fresh orange juice was by way of hand-delivered juice jars to nearby homes, but demand grew, especially in New York City. A major breakthrough came in 1954, when Rossi invented and patented a pasteurization process to aseptically pack pure chilled juice in glass bottles, allowing it to be shipped and stored without refrigeration. He provided consumers the fresh taste of orange juice made from 100-percent fruit. Soon thereafter, he also devised a method of freezing pure whole citrus juice in blocks for storage and shipping. By 1957, a ship, S.S. Tropicana was taking up to of juice to New York each week. In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in