trust equally divided among his five children. He was buried in Rosedale Cemeteryin Orange, New Jersey. The Trust was administered by his sons George and John who exercised control over the company's stock. As a result, the company's leadership remained constant until the two brothers died in the 1950s. The Hartford family would retain controlling interest in the company until 1979. Bronze busts honoring Hartford and seven other merchants stand between the Chicago River and the Merchandise Mart in downtown Chicago. In 1953, the busts were commissioned by the owner of the building, Joseph Kennedy, the father of President John F. Kennedy. Business contributions George Hartford revolutionized retailing. A&P reduced prices and made profit by heavy advertising and promotion. The company was one of the first marketers to use brand names when it started selling tea under the Thea Nectar label. This marketing decision came to pass after A&P faced a lawsuit against the creators of Cream of Wheat that were angered at A&P for attempting to undercharge for their product. Gilman and Hartford purchased damaged tea that cost relatively little and mixed it to create a black tea with a green tea taste that was considered by the public a specialty tea. In turn A&P was then able to sell Thea Nectar for less than the competitor's special tea. For customers who could not reach one of their stores, the company provided "tea clubs", where groups of people – either as a social group or as a business – could have tea shipped to them from the A&P for a third of the price. The tea clubs proved immensely popular, eliciting orders from Vermont to Wisconsin. The company also offered incentives to its customers, such as premiums. Based on the amount of product purchased, the customer received a gift from the A&P. Eventually, these premiums became based on stamps that were collected with each purchase and could be turned in for anything from lithographs to glassware. In the 1870s, Hartford expanded the company by opening stores outside of New York. During the next decade, Hartford and his sons expanded the product line to create the first chain grocery stores. Despite its size, A&P was run like a small family business and promotions exclusively took place from within the company. Hartford also instituted a pension plan that allowed employees to invest in company stock that they could retain after retirement.