End User License Agreement (EULA) can normally be customized Readme - Normally a short introduction to the software with contact information or additional instructions. Help file - The help file is usually created so that no reference is made to the program name or company name. This allows it to be used repeatedly for differently branded versions of the software. It is usually possible for the purchasing company to edit the help file. Start Menu - In most cases, a start menu folder with the purchasing company's name is created on the end user's machine ([Company Name] Software). Then sub-folders are created for each of that company's branded programs. This helps to keep all of purchasing company's software folders organized in one central folder. Installer - The installer is usually also branded with the purchasing company's identifying information, graphics and logos. Demo version and full version - In most cases the branded software is delivered with both Demo and Full versions, so that the demo may be distributed free of charge but in limited capacity, and the Full version is only distributed once it has been purchased. Demo version type - A wide variety of demo types are usually available to choose from. These include demos that will run for a certain number of days, uses, time, or a combination of these things. Demo versions may also have a smaller number of features available. Delivery Once the software has been fully branded with the purchasing company's information it is normally bundled into an installer. Some common types are Windows Installer and executable formats. These can be distributed immediately to end-users without any prerequisite software. Resell rights The purchasing company is given the right to resell their branded version of the software, normally at the price of their choosing. Depending on the agreement, the purchasing company may also be allowed to give their branded version of the software away for free or allow other companies to sell it. In most cases the purchasing company is only given the rights to the compiled version of the software, not the software's source code. Giveaway Rights The person or the company has the right to give their branded version of the software away. But does not have the right to resell the software. References Software Software licenses