had set up in the Melbourne suburb of East Brunswick. In November 2008, the five-piece band released "That Beep", the first taste of a new sound that they developed with Tétaz over a two-year period. Tétaz was working simultaneously on Gotye's Making Mirrors album, toggling between the two records. In October 2010, the band announced via Twitter that the record was finished after more than two years in self-imposed studio exile. In January 2011, the first single from the album, "Contact High", was released, which became the most popular song Architecture in Helsinki had released in Australia. It was nominated for "Pop Release of the Year" at the ARIA Music Awards of 2011 and polled at number 12 on the Triple J Hottest 100 for 2011, Australia's largest musical democracy. Moment Bends was released in April 2011 in Australia, and in the US in May 2011. It featured a more detailed, produced and focused pop sound than on their previous records. Moment Bends debuted at number 12 on the ARIA Albums Chart in Australia, the highest chart position for the band. Two further singles from Moment Bends, "Escapee" and "W.O.W", were released. "Escapee" was featured in the football video game, FIFA 12, which was published by EA Sports. 2012–2014: Now + 4eva In early 2012, the band began work on their follow-up to Moment Bends, deciding to stick with the polished pop sound that had worked on the previous album. They recorded in a makeshift studio above a café in Melbourne, which had previously been a hideaway for junkies. As a result, during recording the band tried to combat the negative energy previously associated with the space. To promote the album, they set up a temporary concept store in Melbourne Central Shopping Centre, which was open from 28 March 2014 until 6 April 2014. Bird described the store as "an opportunity to forge a vibrant new connection with our audience and in turn, explore new ideas of what music retail could be". The album was sold on vinyl, CD, cassette, and USB, in addition to other products such as jewelry, drink bottles, rock candy figurines of the band members, a fashion line, and prints of the album's cover art. The products were commissioned from local designers and friends of the band. The singles from the album were "I Might Survive," "In the Future", and "Dream a Little Crazy." It was