Event XXXIII on July 15, Melina and Nitro lost to Carlito and Stratus in a mixed tag team match. Women's Champion (2006–2009) After Melina's arrival on Raw, Mick Foley began to mention her in promos and on his WWE.com columns, playing on their real-life friendship, and they soon formed an on-screen friendship. At SummerSlam, Melina was involved in Foley's "I Quit" match against Ric Flair, when Flair threatened to hit her with a barbed wire baseball bat, causing Foley to quit the match to save her. The next night on Raw, the storyline had Vince McMahon order Foley to join the Kiss My Ass club. After begging Foley not to go through with it, Foley "joined the club" to save Melina's job, only to have her suddenly turn on him by delivering a low blow and firing him at the behest of McMahon. The storyline was concocted by Foley to refresh the idea of the Kiss My Ass club. It was also around this time that Melina added another characteristic to her gimmick: screaming loudly at ringside while managing or in tag team action, which became known as the "primal scream". On January 29, 2007, Melina became the number one contender for the WWE Women's Championship after defeating Maria in a number one contender's match. On the February 5 episode of Raw, Melina received her title match against Mickie James but was unsuccessful. After pinning James in a mixed tag team match, Melina was granted another title match. On the February 19 episode of Raw, as part of her first major singles push, Melina defeated James to win the WWE Women's Championship for the first time in her career and became the first woman of Mexican American descent to win the title. The feud between the two Divas continued and Melina later retained the title in a rematch during the first ever Women's Falls Count Anywhere match in WWE history. In March, Melina was placed in an angle where she became jealous of SmackDown! Diva Ashley Massaro, who was receiving attention because of her appearance in Playboy. The angle had Melina claim in her blogs that no Playboy cover models were capable of fighting her. This resulted in scheduled matches against former Playboy cover girls Torrie Wilson and Candice Michelle, with both women losing to Melina. The storyline came to an end at WrestleMania 23, where Melina pinned Ashley in