The following night, Rudy and his friends make a live cut-in broadcast of their commercial into the middle of a major network football game. It goes awry when Jeff finds out the car on display is red (he believes all red cars are bad luck) and female model Margaret has her dress stuck on the hood ornament, which rips open and exposes her when the hood is popped open. The commercial results in New Deal receiving a massive number of new customers the next day. In one deal, Jeff cons a family into buying a station wagon by having the lot's mascot dog, Toby, fake being run over during a test drive. When Roy lures customers to his lot by hiring circus animals, Rudy counters with a live stripper show. Luke's estranged daughter Barbara Jane visits the lot in hopes of reuniting with her dad, having dropped out of college more than ten years before to live on a hippie commune. Rudy conceals the truth about her father by taking her out on a date, and inadvertently convinces her to stay in town. Rudy's gang broadcasts another commercial in the middle of Jimmy Carter's presidential address, destroying some of Roy's used cars in the process, most notably his prized Mercedes SL. In retaliation, Roy storms into New Deal and attacks Jeff before discovering Luke's resting place in the backlot. Roy brings the police to New Deal the next day to dig up the rearlot, but Jim has taken the Edsel out of the pit, placed Luke's corpse in the driver's seat, and rigged the car to crash into a power transformer, where it explodes as planned. Everyone believes Luke was killed in the fiery accident, and any evidence to the contrary is destroyed. Roy believes he now has possession of New Deal, but Rudy points out that Barbara, as Luke's daughter, is effectively the new owner. Eventually, Barbara discovers the fiasco over her father's death and fires Rudy, Jeff, and Jim for their cover-up scheme. As a final means of shutting down New Deal, Roy has his connections in local television station KFUK re-edit Barbara's commercial to imply that she has "a mile of cars", while also pushing a trumped-up charge of false advertising. Rudy's luck changes when he wins a bet on a football game, guaranteeing him enough money for his campaign. Once he discovers that Barbara is being