WFNA (channel 55) is a television station licensed to Gulf Shores, Alabama, United States, serving as the CW outlet for southwest Alabama and northwest Florida. It is owned and operated by network majority owner Nexstar Media Group alongside Mobile-licensed CBS affiliate WKRG-TV (channel 5). The two stations share studios with several radio stations owned by iHeartMedia on Broadcast Drive in southwest Mobile; WFNA's transmitter is located in unincorporated Baldwin County near Spanish Fort, Alabama. History Prior to the station's sign-on, WFNA's call letters were originally planned to be WGMP (standing for "Gulf Shores, Mobile, Pensacola"). The station first signed on the air as WBPG on September 2, 2001; it replaced WFGX (channel 35) as the area's WB affiliate after the station reverted to independent status four days earlier on August 31. The station was originally owned by Pegasus Broadcasting. At the time, WFGX's signal was all but unviewable over-the-air on the Alabama side of the market, but WBPG's signal decently covered the entire market. In 2003, Emmis Communications purchased the station, which created a duopoly with Fox affiliate WALA-TV (channel 10); WBPG's operations were subsequently merged with WALA at the latter station's facility on Satchel Paige Drive. LIN TV Corporation acquired WALA-TV on November 30, 2005; instead of acquiring WBPG directly along with it, the company instead began to operate the station under a local marketing agreement. Just over seven months later, on July 7, 2006, LIN purchased WBPG outright. On January 24, 2006, CBS Corporation and Time Warner announced the shutdown of both UPN and The WB effective that fall. In place of these two networks, a new "fifth" network—"The CW Television Network" (its name representing the first initials of parent companies CBS and Warner), jointly owned by both companies, would launch, with a lineup primarily featuring the most popular programs from both networks. WBPG joined The CW on September 18, 2006. With WALA having been relaunched using the myFox format, WBPG is now relaunched on a separate website on late August 2007. The station changed its call letters to WFNA in October 2009, as part of a larger rebranding campaign that took effect on December 18. The rebranding de-emphasized the CW network branding in favor of the station's call letters—a practice similar to that of what Tribune Broadcasting's CW affiliates adopted starting in 2008. However, in September 2012, WFNA reverted to using CW branding and became known as