after Schiller's 1795 division of poets into two classes, the "naive" and the "sentimental"—regarded respectively as natural and as artificial. Modern times In modern times "sentimental" is a pejorative term that has been casually applied to works of art and literature that exceed the viewer or reader's sense of decorum—the extent of permissible emotion—and standards of taste: "excessiveness" is the criterion; "Meretricious" and "contrived" sham pathos are the hallmark of sentimentality, where the morality that underlies the work is both intrusive and pat. "Sentimentality often involves situations which evoke very intense feelings: love affairs, childbirth, death", but where the feelings are expressed with "reduced intensity and duration of emotional experience...diluted to a safe strength by idealisation and simplification". Nevertheless, as a social force sentimentality is a hardy perennial, appearing for example as Romantic sentimentality...in the 1960s slogans 'flower power' and 'make love not war. The 1990s public outpouring of grief at the death of Diana, "when they go on about fake sentimentality in relation to Princess Diana", also raised issues about the "powerful streak of sentimentality in the British character"—the extent to which "sentimentality was a grand old national tradition". Baudrillard has cynically attacked the sentimentality of Western humanitarianism, suggesting that "in the New Sentimental Order, the affluent become consumers of the 'ever more delightful spectacle of poverty and catastrophe, and of the moving spectacle of our own attempts to alleviate it. There is also the issue of what has been called "indecent sentimentality...[in] pornographical pseudo-classics", so that one might say for example that "Fanny Hill is a very sentimental novel, a faked Eden". However, in sociology it is possible to see the "sentimental tradition" as extending into the present-day—to see, for example, "Parsons as one of the great social philosophers in the sentimental tradition of Adam Smith, Burke, McLuhan, and Goffman...concerned with the relation between the rational and sentimental bases of social order raised by the market reorientation of motivation". Francis Fukuyama takes up the theme through the exploration of "society's stock of shared values as social capital". In a "subjective confession" of 1932, Ulysses: a Monologue, the analytic psychologist Carl Jung anticipates Baudrillard when he writes: "Think of the lamentable role of popular sentiment in wartime! Think of our so-called humanitarianism! The psychiatrist knows only too well how each of us becomes the helpless but not pitiable victim of his own sentiments. Sentimentality is the superstructure erected upon