chronological ordering of posts that was typical of blogs. The biggest change was the two-panel layout, consisting of one big story, and a list of headlines on the right. This was seen as an effort to increase the engagement of site visitors, by making the user experience more like that of television. The site redesign also allowed for users to create their own discussion pages, on Gawker's Kinja. Many commenters largely disliked the new design, which was in part attributed to lack of familiarity. Rex Sorgatz, designer of Mediaite and CMO of Vyou, issued a bet that the redesigns would fail to bring in traffic, and Nick Denton took him up on it. The measure was the number of page views by October recorded on Quantcast. Page views after the redesign declined significantly—Gawker's sites had an 80% decrease in overall traffic immediately after the change and a 50% decrease over two weeks—with many users either leaving the site or viewing international versions of the site, which hadn't switched to the new layout. On 28 February 2011, faced with declining traffic, Gawker sites allowed for visitors to choose between the new design and the old design for viewing the sites. Sorgatz was eventually determined to be the winner of the bet, as at the end of September, 2011, Gawker had only 500 million monthly views, not the 510 million it had had prior to the redesign. However, on 5 October 2011, site traffic returned to its pre-redesign numbers, and as of February 2012, site traffic had increased by 10 million over the previous year, according to Quantcast. As of March 23, 2012, commenting on any Gawker site required signing in with a Twitter, Facebook, or Google account. Leaked Quentin Tarantino script In January 2014, Quentin Tarantino filed a copyright lawsuit against Gawker Media for distribution of his 146-page script for The Hateful Eight. He claimed to have given the script to six trusted colleagues, including Bruce Dern, Tim Roth, and Michael Madsen. Due to the spreading of his script, Tarantino told the media that he would not continue with the movie. "Gawker Media has made a business of predatory journalism, violating people's rights to make a buck," Tarantino said in his lawsuit. "This time they went too far. Rather than merely publishing a news story reporting that Plaintiff's screenplay may have been circulating in Hollywood without his permission, Gawker Media crossed