defense in a triple threat match against both Edge and Hardy on the June 15 episode of Raw. On June 28 at The Bash, Punk retained the title even though he lost to Hardy by disqualification (because titles do not change hands on a disqualification) after kicking the referee. As part of the storyline, Punk injured his eye and said that he could not see the referee, but Hardy called his eye injury into question, believing it to be feigned, with Punk turning heel and claiming to be the moral superior of those who support Hardy due to his drug-free lifestyle. On July 26 at Night of Champions, Punk lost the World Heavyweight Championship to Hardy. Their feud continued through SummerSlam on August 23, when Punk regained the title in a TLC match only to be attacked by The Undertaker. On the August 28 episode of SmackDown, Punk concluded his feud with Hardy and achieved his booked goal of excising him from WWE, defeating Hardy in a steel cage match to retain the World Heavyweight Championship wherein the loser agreed to leave the company. On September 13 at Breaking Point, Punk defeated The Undertaker in a submission match to retain the World Heavyweight Championship. Undertaker originally won the match with his "Hell's Gate" submission hold, but SmackDown general manager Theodore Long restarted the match after stating that the ban that former SmackDown general manager Vickie Guerrero had placed on the move was still in effect and Punk won the match with his "Anaconda Vise" when referee Scott Armstrong called for the bell despite Undertaker never submitting (reminiscent to the Montreal Screwjob, which took place in the same venue in 1997). The feud between the two continued and on October 4 at Hell in a Cell he lost the World Heavyweight Championship to The Undertaker in a Hell in a Cell match. Punk lost two subsequent rematches for the World Heavyweight Championship against The Undertaker on the October 23 SmackDown and on October 25 at Bragging Rights in a fatal four-way match also involving Batista and Rey Mysterio. Straight Edge Society (2009–2010) His character took on a more sinister direction on the November 27 episode of SmackDown when Punk revealed that he had converted Luke Gallows, who had previously been portrayed as the mentally incompetent wrestler Festus, to the straight-edge lifestyle which had rid him of his mental troubles. Through January