Joanne Frost (born 27 June 1970) is an English television personality, nanny, and author. She is best known for the reality television programme Supernanny UK, in which she was the central figure. The show first aired in the United Kingdom in 2004 and she has branched off into several other reality shows in the United Kingdom, United States and the Netherlands. Family S.O.S. with Jo Frost addressed issues such as addiction and abuse. Family Matters is a talk show. She has written six books on child care. Early life Joanne Frost was born on 27 June 1970. She grew up with one brother in Southwest London. Her father was an English builder and her mother, born in Gibraltar, was an interior decorator. Frost had a happy, physically active childhood. Because her father was interested in history, she frequently visited a number of castles and museums as a child. Frost's mother died of breast cancer when Frost was 24. Career Nanny Frost worked as a nanny for over 30 years, beginning in 1989, when she was 18 years of age. She was employed in the United Kingdom and the United States and Frost's clients included celebrities such as John Lloyd, a television producer. Television Frost was hired for the Channel 4's Supernanny television show that launched in the United Kingdom in 2004. In each episode she visited a family and implemented consistent disciplinary, behavioral, and entertainment techniques to improve troubled families' lives. In their book Handbook of Psychological Assessment, Case Conceptualization, and Treatment, Children and Adolescents, Michel Hersen and David Reitman state, "With considerable skill, Super Nanny Jo Frost implements standard, evidence-based contingency management procedures, as well as heavy evidence of creating alternative positive activity structures." The show has had its critics, and not all child-care experts agree with her approach. Some people find that the children's right to privacy has been violated and that children are embarrassed when put on the "naughty step". Newcastle University media and cultural-studies lecturer Tracey Jensen believes that the format results in the mother being "shamed before she is transformed". The show, viewed by six million people in its first year, was an "instant success." Shows were created in 48 countries by 2014 that were tailored after Supernanny. The UK show ran six seasons. The United States version aired on ABC. Like the UK version, the American Supernanny was also a success and garnered Frost