by Eric Carle, Olivia by Ian Falconer, and Max & Ruby and Timothy Goes To School, both by Rosemary Wells. 2006–2011: Take-private and international expansion In early 2006, Alli led a management buyout of the company backed by private equity firm 3i Group Plc. In May 2006, this process was completed when Chorion delisted from the AIM exchange to become a private limited company. Waheed Alli served as Chief Executive Officer and Executive Chairman, and pursued a strategy of developing and launching one new children's property every year. This development strategy included the launch of a new series of Noddy in 2007, an animated version of the Mr. Men in 2008, the US launch of Olivia in 2009, the UK launch of The Octonauts in 2010, Gaspard and Lisa in 2011 and a new CGI-animated version of Beatrix Potter's Peter Rabbit in 2012. This production was a joint venture with US broadcaster Nickelodeon and British publisher Frederick Warne & Co, part of the Penguin Group. The launch of The Octonauts represented a big hit for the company, achieving on-air ratings for the show as number one in the key demographic of boys aged 4 to 6. Chorion announced in 2010 that they had signed international toy makers Fisher Price as the master toy partner for the brand, with a full toy line launching in the UK in August 2011. The development of a new series of Peter Rabbit was made possible by Chorion's acquisition in November 2007 of the Copyrights Group, a competing intellectual property management company who managed the licensing and merchandising rights to the Beatrix Potter series, owned by Frederick Warne, part of the Penguin Group. The company also owned the rights to Paddington Bear, and managed Spot the Dog by Eric Hill, The Snowman by Raymond Briggs, and The Horrible Histories book series. 2011–2012: Sale of assets On 24 August 2011, Chairman and CEO Waheed Alli along with Deputy Chairman William Astor announced to the company that they would be resigning their positions following the failure of the company's lenders to reach an agreement to restructure Chorion's debt burdens. Shortly thereafter, private equity owners 3i began a process to sell Chorion's assets. In October 2011, Copyrights Group was reacquired by its founders, Nicholas Durbridge and Linda Pooley. In June 2016, Copyrights Group was acquired by StudioCanal. In December 2011, Chorion sold the Mr. Men brand and its