Daytona Beach Road Course, USA. In 1931 Dunlop tyres help Malcolm Campbell achieve a new land speed record in a Blue Bird at Daytona Beach Road Course, USA. In 1935 Dunlop helps Malcolm Campbell achieve yet another new land speed record in the USA. Foam rubber is also invented at the Dunlop Latex Development Laboratories, Fort Dunlop in 1929. Dunlop continues to pioneer advances in tyre manufacture and becomes industry standard for many prestigious car makers and its tyres have been used, and continue to be used, on cars achieving victory in motor rallies and racing championships such as Formula 1 and touring. 1923: Arthur L. Large invents the immersed heating resistor, a major advancement in the electric kettle. A safety valve is introduced by kettle maker Walter H. Bullpitt, also from Birmingham, in 1931. These two advances in electrical water heating are to have profound effects on water heating and become the basis of the modern day electric kettle. 1926: Cameras have been made in Birmingham since 1880, by companies such as J. Lancaster & Son and in 1926 Coronet begin manufacturing cameras in the city. Coronet eventually mass-produce cheap, but affordable cameras. Coronet have close links with other Birmingham camera makers such as Standard Cameras Ltd (featured in the National Media Museum) and E Elliott Ltd, who manufacture the unique and now collectible V. P. Twin (featured in the Museum of early consumer electronics and 1st achievements). 1928: Brummie, Oscar Deutsch opens his first Odeon Cinema in nearby Brierley Hill. By 1930, "Odeon" is a household name and the cinemas are known for their maritime-inspired Art Deco architecture. This style is first used in 1930 on the cinema at Perry Barr in Birmingham, which is bought by Deutsch to expand the chain. He likes the style so much that he commissions the architect, Harry Weedon, to design his future buildings. The Odeon cinema chain later becomes one of the largest cinema chains in Europe. 1928: The George Tucker Eyelet company, of Birmingham, England, produced a type of "cup" rivet. This is later developed as the "POP rivet". 1929: Brylcreem (made famous by the Teddy Boy) is invented in the city and later gives rise to other hair styling products. First production run of Birmingham and Midland Motor Omnibus Company (Midland Red) buses takes place during the 1920s—one of the first British buses to have pneumatic tyres. BMMO later