Dave Elliot (later with WTCM 14-T) Dave Walker (who later became the longtime news anchor at TV 7&4), Steve Cook (Production Director for WTCM), and Ron Jolly (mornings on WTCM) and Jim Moriarty. Anderson, who still lives to this day, sold WCCW Radio to the Fabiano Brothers of Mt. Pleasant, a well-known beer distributor. In 1991, WCCW-FM moved to 107.5, increasing their power to 50,000 watts. They had to convince Cherry Capital Airport to move their frequencies off that area of the band so they could move there. Midwestern ownership In 1996, the Fabianos sold WCCW Radio to Ross Biederman for $3 million, who made drastic improvements to the stations. He moved the stations out of the old Michigan Theatre building on Front St. to a Today Show-esque window studio next in the former Midwestern Cablevision building next door to WTCM. He also bought the FM station a new TM Century music collection disc set, ending the station's relationship with vinyl and tape carts. One criticism Biederman received since buying WCCW was the fact that the station, once live and local 24/7, started using ABC's "OldiesRadio" (formerly "Pure Gold") feed for overnights and weekends. The station's overnight DJ, Shawn Michaels, died of a drunk driving accident shortly before the conversion to overnight satellite, though it is unknown if his firing from the station had anything to do with it. WCCW-FM now once again has live and local personalities during much of the day on Saturday and Sunday, although it continues to air Citadel Media's "Greatest Mojo" programming ABC overnights and during some non-critical weekend dayparts. In 2004, WCCW-FM added a new sister station, 6 kW WCZW 107.9 in Charlevoix, which brings WCCW's programming also to the Petoskey area. WCCW today WCCW-FM in recent years has added more 1980s and early 1990s music to their playlist from artists such as Huey Lewis & The News, Madonna, Whitney Houston, and John Mellencamp, angering traditional oldies fans. The station also more recently switched from its longtime Oldies 107-5 name to Classic Hits 107-5. Nonetheless, the ratings are still excellent, led by a popular airstaff, which includes morning man Charlie DiStefano, aka "Charlie D.", middayer Dave Gauthier, afternoon man Dean Berry. Dean Berry's been a fixture in northern Michigan radio since the 1980s including a couple of stints on the rock station WKLT. Pritchard spent 10 years as the Program Director and Afternoon Driver