cries when the fortune's deadline passes without anyone talking to her. Friday morning, Pearl is leaving for work when she meets a man who is about to knock on her door. He says he works at the coffee house she visited, and that she left her wallet behind. After a conversation, Pearl and the man arrange a date. Critical reception The series debuted to positive reviews, with critics praising both the storytelling and the artwork. Reviewer Matthew Melikhov described Ultra as "a borderline romantic comedy featuring super heroines". Several reviewers drew comparisons to the Sex and the City television show, such as Mario Anima who dubbed the comic book "Spandex Sex in the City". The reviews at The A.V. Club and IGN noted the Luna Brothers' skill at writing recognizably real people and capturing a character's humanity. Writing for Comics Alliance, Laura Hudson said that while many comics "deal with the idea of superheroes as modern-day celebrities", none "focus on the relentless commercialism and pitfalls of fame quite like Ultra". Anima described the internal layouts as "cinematic". Although Melikhov described Ultra as "entertaining", he went on to say that it was "probably not worth a second read". In other media During publication, the Luna Brothers promoted new issues on their website with animations of each issue's opening scenes. The animation work was done by their friend Giancarlo Yerkes. In 2011, they created a live-action ad to promote the deluxe hardcover. In January 2006, a television adaptation of Ultra was announced as being in development by producer Barbara Hall for CBS. In February, Lena Headey was cast as Ultra. A pilot episode was made, but CBS chose not to carry the show. When asked about the failed pilot in a 2008 interview with The A.V. Club, Joshua said the pilot "just wasn't good". He went on to say the script was a large departure from the comic book, such as the unexplained name change from Pearl to Penny and the removal of Aphrodite and Cowgirl. He described the pilot as being Ultra in name only. In 2007, the brothers spoke to director Stephen Hopkins about moving forward with an adaptation again, but it became stuck in development hell. The Lunas were in talks for an Ultra television project in 2011. References 2004 comics debuts