face of globalization, cultural practices are increasingly becoming more accessible and more people are being exposed to them. In this multicultural space, customization is helpful in maintaining one’s culture from afar. In his piece the “German Dual System”, Theodor Lewis argues that during this process a ‘decommodification’ occurs, where a commodity changes from being the “norm” to holding a personal value, often cultural. Lewis provides an example of customization. He examines the adaptation of human resource development models within the educational sector of less developed countries, documenting the various ways in which these countries adapt these models, whether they be imposed or taken on voluntarily. The goal behind their implementation is to stimulate “new growth and competitiveness in newly industrialized countries” (469 Lewis). Within his paper, he notes that the following methods of cultural exchange are used: cultural borrowing partial borrowing pilot borrowing customization conceptual borrowing However, within the review, customization is found to be most effective. Lewis argues that customization allows each country to take their own needs into account while allowing for cultural flows. This is important because cultural flows are often inevitable. Instead of working against them, customization accommodates and incorporates them. Reporter Jeong explains within the article that due to the borrowing of this system, South Korea was able to modernize rapidly. Taking a customization approach is a “quick study of the experiences of older industrialized countries (468 Lewis). References Campbell, Colin. "The Craft Consumer". Journal of Consumer Culture 5.1 (2005). Print. Inda, Jonathan Xavier. "Introduction: A World in Motion." The Anthropology of Globalization a Reader. Malden [u.a.: Blackwell, 2007. 1-34. Print. Lewis, Theordore. "The Problem of Cultural Fit: What Can We Learn From Borrowing the German Dual System?" Journal of Comparative Education 37.4 (2007): 463-77. Print. Pei-Jou, Kuo, and David A. Cranage. "Consumer's Response to Participation and Customization in Food Services: A Cultural Perspective." Journal of Hospitality Marketing and Management 20.1 (2011): 24-36. Print. Cultural appropriation