that she couldn't see but she could certainly feel. While she is still scratching her back, the bus shows up. Yet another commercial featured NFL fullback Craig "Ironhead" Heyward promoting the Zest bodywash product: a liquid in a plastic bottle. Television commercials would incorporate the slogan as part of the jingle and end with someone displaying a towel with the "Zestfully clean" slogan on the back; these towels have often been given away in company promotions. In 2007, in a seeming about-face of their 'no soap film' policy, Procter & Gamble discontinued the old product and relaunched Zest with a size reduced by 11% (from 4.5 to 4.0 ounces), a new bar shape, and new, more intense fragrance. The product line was extended with the introduction of Zest body wash. A recent perusal of their support site yielded the following claim: "Zest Linen Fresh, Tropical Fresh and Tangerine Mango Twist are no longer made with synthetic ingredients. They’re 100% soap and have a new “surf” shape." At one time, the range of products marketed as Zest comprised Aqua Pure, Energy Fresh, Linen Fresh, Ultimate Clean (said to offer antibacterial action), Spring Burst, Tropical Fresh, and Whitewater Fresh; along with three liquid body washes, Spring Splash, Morning Garden, and Ocean Energy. The Zest site now features several variants: Aqua Pure, Aloe Splash, Ocean Energy (featuring Energizing Effects), Mint Explosion (featuring Stimulating Effects), Tangerine Mango Twist (featuring Stimulating Effects), and Whitewater Fresh (which was originally discontinued in 2006, but was brought back in 2012). Each variant was advertised as being available as both a bar and a bottled liquid labeled as "Bodywash." According to the ingredient list on a recently purchased bottle of Zest Ocean Energy Bodywash, the product is a synthetic detergent solution with other additives. References External links Zest soap official US site Soap brands Unilever brands Former Procter & Gamble brands Products introduced in 1955