about China's clothing manufacturing business, which garnered the director the Orizzonti Doc Prize at Venice in 2008, and 24 City, an ambitious work that conveys the historic changes that have swept across China in the last half-century through the lens of a single factory and the people connected to it by labor and blood. At the London Film Festival, 24 City was accompanied by another Jia short film, Cry Me a River, a romance starring Summer Palace actors, Hao Lei and Guo Xiaodong, and Jia regulars Zhao Tao and Wang Hongwei. I Wish I Knew is a documentary exploring the changing face of Shanghai. I Wish I Knew debuted in the Un certain regard competition in the 2010 Cannes Film Festival. During the press conference of 18 April 2013, Jia's film Tian Zhu Ding (A Touch of Sin) was nominated for the Palme d'Or at the 2013 Cannes Film Festival. He won the award for Best Screenplay. In April 2014, he was announced as a member of the main competition jury at the 2014 Cannes Film Festival. His 2015 film Mountains May Depart was selected to compete for the Palme d'Or at the 2015 Cannes Film Festival. In October 2017, Jia announced the establishment of the Pingyao International Film Festival (PYIFF) in Shanxi. Style and influences Jia's films treat themes of alienated youth, contemporary Chinese history and globalization, as well as his signature usage of the long-take, colorful digital video and his minimalist/realist style. The World, in particular, with its portrayal of gaudy theme park filled with recreations of foreign landmarks is often noted for its critique of the globalization of China. Jia's work speaks to a vision of "authentic" Chinese life, and his consistent return to the themes of alienation and disorientation fly in the face of the work of older filmmakers who present more idealized understandings of Chinese society. Critic Howard Feinstein described the director as a "rare breed of filmmaker capable of combining stunning artifice with documentary truth." Critics have noted that whereas "Fifth Generation" filmmakers such as Zhang Yimou churn out export-friendly and lushly-colored wuxia dramas, Jia, as a "Sixth Generation" filmmaker, rejects the idealization of these narratives in favor of a more nuanced style. His films, from Xiao Wu and Unknown Pleasures to Platform and The World, eschew the son et lumière that characterizes so many contemporary Chinese exports. But the films' recurrent and reflexive