Apple evangelism websites, many of which are listed above. The AppleMasters program was a similar endeavor in the late nineties. In the early days of the Macintosh computer, the primary function of an evangelist was to convince software developers to write software products for the Macintosh. When software developers need help from within Apple, evangelists will often act as go-betweens, helping the developers to find the right people at Apple to talk to. This role is now filled by the Apple Developer program, led by Phil Schiller. Apple's response Apple's official stance on speculation around any future product releases, is that they do not directly comment on such speculation nor discuss any products, until they are finally released. Historically, Apple has often used legal means, such as cease and desist orders, in order to retain trade secrets, intellectual property, or confidential corporate information, when needed. Typically, Apple has primarily pursued the leakers of information themselves, rather than any sites containing rumors on their products. However, Apple's suit against Think Secret in 2005 targeted whether these sites have the right to knowingly publish this protected information. Staff are also required to sign non-disclosure clauses within the company. During his January 10, 2006 keynote address to the Macworld Conference & Expo in San Francisco, Apple's then CEO Steve Jobs poked fun at the rumors community by pretending to create a "Super Secret Apple Rumors" podcast during his demonstration of new features in GarageBand. On October 16, 2014 at an Apple Special Event keynote, Craig Federighi pretended to "triple down on secrecy" by hiring Stephen Colbert as "Supreme Commander of Secrecy." He poked fun at the "spaceship" rumors. See also Rumor References Community Macintosh websites Apple Inc. user groups Fandom