made from mowing lawns, its original name was The Anabolic Reference Update. In 1991, Phillips began working with doctors and research scientists to develop performance nutrition products that could help athletes get better muscle-building and fat-burning effects from their workouts. Muscle Media 2000 ("MM2K") In 1992, Phillips moved out of his mother's home and changed the publication's format and name to Muscle Media 2000 (usually referred to as "MM2K"). The magazine published frank discussion of the underground aspects of bodybuilding such as the use of and how to smuggle steroids, and columns by writers such as The Steroid Guru Dan Duchaine, Editor-in-Chief TC Luoma, Charles Poliquin, Mike Mooney, and Michael Dullnig M.D. aka "Dr. X." Muscle Media 2000 debuted in March 1992 and featured bodybuilder Lee Labrada on the cover. MET-Rx In MM2K Phillips highly endorsed MET-Rx (a meal replacement supplement), and this relationship with readers helped it become the highest selling bodybuilding supplement ever at that time. It was later revealed however, that Phillips and the creator of MET-Rx, Dr. A. Scott Connelly, were in fact business partners, and the endorsements clever marketing. This partnership also included bodybuilders Lee Labrada and Jeff Everson. It was around this time that Phillips began working with James Bradshaw (later of SoCal Supplements). Bradshaw was convicted of dispensing human and animal steroids without prescriptions in 1986. This eventually would lead to Bradshaw serving four years in a Louisiana prison, where he educated himself on marketing. According to former Muscle Media 2000 editor-in-chief TC Luoma, it was Bradshaw who convinced Phillips to market MET-Rx heavily in the Natural Supplement Review, Phillips' supposed unbiased review of numerous bodybuilding supplements. He also had the idea for Phillips to give the Review away for free to readers of Muscle Media 2000 providing the MET-Rx with addresses of potential buyers, and a large amount of advertising. Sales of MET-Rx rose exponentially. Bradshaw and Phillips had stumbled upon a very successful method of marketing to bodybuilders, and they, and original investors Everson and Connelly, got very wealthy. Their partnership was short-lived however. Phillips and Connelly had an agreement that distribution of MET-Rx would be controlled, and that they would not sell it to retail outlets in order to keep supply low during the period of high demand created by the advertisements in Muscle Media 2000. Connelly however, had other ideas and began selling it to mainstream distributors and department