well. In late 1999, Morton invested an additional $28 million in the Hard Rock. A new general manager, Rick Richards, was named in August 2000. In late 2000, the Hard Rock began a one-year, $8 million renovation of the 339 rooms in the original hotel tower. The Palms resort opened in Las Vegas in 2001, and it competed with the Hard Rock, where the targeted clientele consisted of young adults. The Hard Rock tried to stay competitive by paying for top-dollar musicians such as The Rolling Stones and Ozzy Osbourne. Howard Stern also hosted his radio show at the Hard Rock on several occasions, from 2001 to 2004. Richards resigned his position as general manager in September 2001, and the hotel was subsequently operated by a committee of executives until the following year. Another new general manager, Don Marrandino, was named in early 2002, becoming at least the fifth person to hold the position since the Hard Rock's opening. Morton had a reputation for being a perfectionist who was difficult to please. During the second quarter of 2002, the Hard Rock spent $600,000 on entertainment and marketing expenses, including a national advertising campaign. The expenses brought increased revenue, and the resort had plans to eventually add extra banquet space, several new high roller suites, and a few additional floors in the parking garage. John Entwistle, the bassist for The Who, died of a heart attack in a suite at the Hard Rock on June 27, 2002. Entwistle and the band were scheduled to perform at the Joint the next day to kick off a North American tour. The hotel declined to publicly identify the number of the room where Entwistle died, and it turned down dozens of requests from people wanting to stay in the room days after his death. The room was made available again four days later, although the hotel still withheld its location. It was later revealed to be room number 658. The Hard Rock refinanced its bonds in May 2003, raising approximately $25 million for expansion work over the next two years. A parking garage expansion began in 2003, after years of consideration. The expansion cost $4 million and it increased the six-story garage to eight stories. The expanded garage would alleviate past issues regarding a lack of parking, as concert-goers at the Joint would frequently occupy most of the resort's parking for prolonged periods of