Brandable software is typically software created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the brand associated with it, and sell it as if it were their own. It may also be referred to as private label software or Rebranded Software. Brandable software is usually presented as an alternative to more expensive software development. In most cases, the company providing the software allows many features of the software to be changed by the customer, such as the software name, graphics, installer and website links. There are various uses of brandable software. In many cases, it is placed on the customer's website in order to generate web traffic and increase name recognition. It can also be used as a source of additional revenue for the customer, or as the sole source of revenue for a new business. Customizable components Brandable Software is normally designed so that certain components are customizable with the purchasing company's information. Among the most common are: Program name - The program is usually given a unique name chosen by the purchasing company Company name - The program is usually designed so that it appears to have been written by the purchasing company Name of the author - name of the person who made the program Product link(s) - Links to one or more sites with product or services offers Website - They purchasing company's website is usually displayed in numerous places within the software to promote brand name awareness and provide easy access to their website and other products Payment URL - The program's demo version will normally give the end user the option of opening a web browser directly to a page on the purchasing company's website that will allow them to immediately purchase the full version. Splash screen - The splash screen is displayed when the program is opened. There may be separate splash screens for the program's installer and the program itself. Graphic design for the splash screen and other graphical elements of the brandable software is usually provided and included in the purchase price, but can also be created by the purchasing company Logo - They purchasing company's logo, or a related image, is usually displayed within the software About box - This window usually displays information about the program, version number, and company End User License Agreement - The