eight buildings in total on site. It was shelved in 2009. High Speed 2 Eastside is the planned location for the city centre terminus station for High Speed 2 (HS2) phase one at Curzon Street railway station. It is expected that once HS2 is complete journey times from London into Birmingham City Centre will be reduced to 45 minutes with the potential to bring £1.4 billion of economic value (GVA) into the region. Birmingham City Council's Gross value added, sets out how investment in the Curzon area will enable the city to benefit from the improved connectivity with London (phase one 2026) and northern cities in phase two. Digbeth Beorma Quarter The Beorma Quarter was planned for construction from 2010 onwards, as a multimillion-pound 27-storey city-within-a-city development on a site at the end of Digbeth High Street, directly opposite Birmingham's already iconic Selfridges building (it will occupy the site of the city's last seven burgage plots ). Complete with state-of-the-art environmental and energy systems, the final development is likely to consist of a Marriott Hotel, apartments, green spaces, a niche shopping centre, a public space intended to house Birmingham's historic John F. Kennedy memorial and two refurbished cold storage buildings which will be redeveloped as creative industries business incubation and innovation hubs. Planning permission was granted for the Beorma Quarter in August 2009, despite the fact that the project contravenes at least two of the City Council’s own planning policies. It is outside the city's designated tall building area and is also in the middle of a conservation area. The tower was described as "abominable" and "like a punch in the face by an architectural fist" by the city’s Conservation and Heritage Panel. Preliminary work on the construction of the Beorma Quarter began in December 2010. Work started with stripping out the listed Cold Store building opposite St. Martin's Church. The conversion of the historic, building will create an innovation centre for businesses. By February 2011, a question mark remained over the development of the site's 27-storey tower block, as construction will only commence once occupiers are found. Birmingham Coach Station Digbeth Coach Station underwent a £15 million redevelopment in 2009 and was renamed Birmingham Coach Station. It is a major coach interchange offering services to destinations throughout Great Britain and also to Belfast, Dublin and Poland. National Express, the largest scheduled coach service provider in Europe, has its national