WCCW-FM (107.5 MHz) is an FM radio station in Traverse City, Michigan, United States. The station is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern, parent company of WTCM and WTCM-FM, acquired its long-time "local competitor" WCCW in 1996. History Early years WCCW (AM), whose call letters stand for "Cherry Capitol of the World", signed on in 1960 under the ownership of John Anderson, a former Midwestern employee who ventured out on his own with contemporary ideas and skills learned working for Midwestern as a salesman in the 1950s. On November 1, 1967, WCCW added an FM sister at 92.1, which broadcast with 6,000 watts. It was Traverse City's first late night broadcast signal, as both WTCM and WLDR-FM signed off at 11 p.m. This FM originally had an automated beautiful music format. In the beginning, WCCW was an MOR-formatted station, but added Top 40 afternoon programming in the late 1960s to appeal to the younger crowd. It was Northwest Michigan's first truly contemporary format, even though in later-dayparts, and was soon followed by WVOY in Charlevoix about 1974. For most of the 1970s, the WCCW air staff was: Les Foerster – Morning Michael Bradford – Mid-days Michael O'Shea – Afternoons Phill Orth – Evenings Carolyn Beaudette – Overnights Jerry Meyer and Bob Burian were both involved in management along with owner John Anderson. Meyer later became operations manager at WTCM in 1976 and went on to co-own Murrays Boats & Motors, was the longtime news anchor for TV 9 & 10, and made a run for state representative. LD Greilick and Michael Bradford were the stations engineers. Bradford went on to establish WBNZ in Frankfort. "Radio Double C" also had Northern Michigan's earliest avant-garde modern rock programming late at night with the "Pen Ultimate" radio show hosted by Al Vasquez ("Alan White") and Carolyn Beaudette, and was the home of Traverse City's first "real" production agency for radio commercials. Change to Oldies In the 1980s WCCW felt pressure from regional broadcasters WJML-AM-FM and later WKHQ, and became an Adult Contemporary station (as WMZK) rather that competing for the Contemporary Hit radio audience. It later changed to "oldies" and returned to the WCCW moniker. Other broadcasters associated with WCCW in and after its hey-day were Lucien Jaye ("The Boogie Man"),