provide economic stimulus to this area while noting that it would also require new transmission lines which traditionally antagonize some environmentalists and/or nearby populations. The announcement of the plan also coincided with Pickens' need for federal subsidies for the wind to be renewed, as he had already begun placing orders for his planned wind farm in Texas. Pickens wanted to spend $58 million on his multi-media effort to promote the Pickens Plan. The multi-media campaign included traditional media, such as newspaper and TV, and new media, such as YouTube and Facebook. The television ads for the Pickens Plan were produced by veteran Democratic political consultant, Joe Slade White. Carl Pope, executive director of the Sierra Club, expressed support for the Pickens Plan. Pickens' proposal for increased use of natural gas in heavy-duty trucks and fleet vehicles is included in the NAT GAS Act (H.R. 1835 and S. 1408) and the American Power Act. On February 21, 2013, Pickens spoke on behalf of Clean Energy Fuels along with New York City Mayor Michael Bloomberg in support of a new eco-friendly food truck. A press conference took place in front of the city hall where the company, Neapolitan Express, explained how their mobile pizzeria emits 75% fewer greenhouse gases than trucks running on gas or diesel. The company launched in early 2013. Personal life and death In 1949, Pickens married Lynn O'Brien. They had four children together; Deborah Pickens, Michael O. Pickens, Thomas B. Pickens III, and Pam Pickens. Pickens divorced Lynn in 1971. In April 1972, Pickens married Beatrice "Bea" Carr Stuart and adopted one of her daughters, Elizabeth "Liz" Cordia. They had no children together. In November 2000, Pickens married Nelda Cain. They divorced in November 2004. They had no children together. In 2005, Pickens married Madeleine Paulson, the third wife and widow of the founder of Gulfstream Aerospace, Allen E. Paulson. Pickens and Madeleine lived in Preston Hollow, Dallas and owned a ranch along the Canadian River in the Texas Panhandle. They divorced amicably in 2012 and had no children together. It was reported on December 4, 2013 that Pickens' public relations representative told an NBC 5 affiliate reporter that he had proposed to Toni Chapman Brinker, widow of restaurateur Norman Brinker, at his ranch in Pampa. The couple married on February 14, 2014. The couple later divorced in June 2017. Pickens had four biological children and one adopted