US market, has had a number of consequences. Firstly, there was an immediate increase in the rates of hospitalization for nausea and vomiting in pregnancy. Secondly, it created a treatment void in terms of having a safe medication that could be used for alleviating morning sickness in US pregnant women, a condition which, in the most severe form, called hyperemesis gravidarum, could be both life-threatening and cause women to terminate their pregnancy. The removal from the market of a safe and effective drug for the treatment of nausea and vomiting of pregnancy resulted in the use of other, less studied drugs in pregnancy. Thirdly, it has been claimed that subsequent to the Bendectin experience, drug companies stayed away from developing medications for pregnant patients. As a result, only a few medications were approved by the FDA for obstetrical indications in the past several decades. Lastly, the perception that all medications are teratogenic increased among pregnant women and healthcare professionals. The unfounded fear of using medications during pregnancy has precluded many women from receiving the treatment they require. Leaving medical conditions untreated during pregnancy can result in adverse pregnancy outcomes or significant morbidity for both the mother and baby. Ongoing education of physicians and the general public has resulted in improvements in the perception of medication use in pregnancy; however, further advances are required to overcome the devastating effects of the Bendectin saga. Honours McBride was nominated Man of the Year for 1962, a Commander of the Order of the British Empire (1969 Birthday Honours), Father of the Year (1972) and an Officer of the Order of Australia (1977 Silver Jubilee and Queen's Birthday Honours). Personal life McBride had four children, one of whom is the soldier, lawyer, television presenter and whistleblower, David McBride. Death McBride died, aged 91, on 27 June 2018. See also List of scientific misconduct incidents References External links 1986 Portrait of William McBride – National Library of Australia 1927 births 2018 deaths Australian obstetricians Australian Commanders of the Order of the British Empire Officers of the Order of Australia People educated at Canterbury Boys' High School People involved in scientific misconduct incidents Sydney Medical School alumni