residents simply as May Days), the longest-running festival in Delta, which was first celebrated in 1896. It is held on the weekend following the holiday commemorating Queen Victoria's birthday. It includes a parade, a carnival, and many other local events. Every other Sunday during the summer months the major streets in the village are reserved for Ladner Village Market, a farmer's market featuring live music, food, entertainment, fresh local produce and homemade arts and crafts. Vendors from as far away as Kelowna and Vancouver Island, along with many local farmers and artisans, set up stalls selling hand-crafted and locally grown products. This market has become a major draw to the community, attracting thousands of out-of-town visitors each market day. In September 2008 Ladner and Delta hosted Delta Rivermania, a celebration of the 200th anniversary of Simon Fraser's journey down the Fraser River. It was a weekend long event that lasted from September 26–28, 2008. It included theatrical performances, a pancake breakfast, clam chowder cookoff, midnight market and street entertainment. It was the final weekend of BC Rivermania celebrations, part of the BC 150. Telecommunications Delta is serviced by Telus and Eastlink, which acquired Delta Cable, for television, Internet, and telephone services, one of the very few areas in Canada not serviced by Rogers Cable nor Shaw Cable. Telephone services are run primarily by Telus. Within area code 604, the central office code servicing Ladner for years was 946 but, as the population expanded, new exchanges — 940 in the early 1990s and 952 recently — were added. Ladner in film The Ladner Village area is popular with film crews for its "Main Street USA" feel, quaint coastal fishing settings, and heritage church buildings. The general South Delta area also provides open landscapes of farmland, ocean beaches, forest and wetlands, all within a few kilometres of each other. These features make the area a popular location for movie productions such as the Air Bud series, Final Destination, Along Came a Spider, 3000 Miles to Graceland, Josie and the Pussycats, Deck the Halls, X-Men: The Last Stand, Shooter, Home Is Where The Hart Is, A Fairly Odd Movie: Grow Up, Timmy Turner!, 50/50, and Fifty Shades of Grey, as well as various television productions such as Smallville, The X-Files, Stargate SG-1, Supernatural, The Sandlot trilogy, Three Moons Over Milford, Impastor, The Secret Circle, Bates Motel, and Charlie Sheen did Scary Movie 3.