significantly underestimated the salt content of processed foods. Because of this, the Co-op also called for the government to legislate so that salt rather than sodium should be displayed on the packing of products. In 2013 The Co-operative Group published further research which they had conducted into front-of-pack labelling schemes and have modified their own front-of-pack labelling scheme to combine both the traffic light and guideline daily amount schemes into one simple system. In 2009 the Co-op also introduced a 'green dot' scheme where additional specifically defined nutritional benefits in products (e.g. over 6 g of fibre per 100 g) were included on the front of the pack. Since 2003, the Co-op has been using a similar system to highlight products which count towards one's '5 a day' fruit and veg – also listing the quantity of the product which required to reach the required serving size. Since 1997 the group has not used "per-cent fat free" health claims. The Co-op introduced calorie labelling for alcoholic drinks in 2002 and they also list the caffeine content of products which contain more than 1.6 mg in a single serving. Starting in 1995 the Co-op conducted a survey of the views of over 31,000 customers which suggested that customers wanted to make more informed buying decisions. Consequently, in 1997 the Co-operative Wholesale Society, forerunner to The Co-operative Group, published a report titled "The Lie of the Label" which presented a number of techniques which the Co-op accused the food industry of using to mislead the consumer. These included: hiding key information from consumers about a product (e.g. "products called 'mince' and 'onion', where the main ingredient was mechanically recovered chicken"); using meaningless terms like 'wholesome' or 'natural' to make the product seem better; using unrealistic photographs to make the product seem better on the label than what is achievable with what is actually sold; using claims which make something normal seem special (e.g. dried pasta which is free from preservatives, a legal requirement); framing claims to make a products characteristics seem better (e.g. 80% fat free crisps, when they would have been only 20% fat anyway); and using very small fonts or text colours to make the label difficult to read. Since 1995, the Co-op has clearly labelled the country of origin and percentage content of key ingredients, even when not required to by law. The follow-up report, "The Lie of the