In the 1840s the original co-op shops were set up to protect consumers from adulterated food and profiteering shopkeepers. Since then the co-operative movement has campaigned on a number of issues which they thought were key consumer interests. As a part of this, The Co-operative Group has long been campaigning for consumer rights legislation, researching into new food labelling initiatives, a major sponsor of new co-operative ventures, a notable donor to community initiatives, directly involved in the development of animal welfare standards and in championing Fairtrade in the UK. The Co-op has traded on its 'ethical' credentials for many years and in 2014 a survey suggested that 70% of the British public believed that it was a business that 'tried to do the right thing'. The co-op is particularly known for its work in championing the introduction of Fairtrade in the UK, investing in renewable energy and in reducing its carbon emissions, in maintaining high standards of animal welfare, in being a leading retailer of responsible fish, for reinvesting its profits in local communities and for campaigning on a range of social issues. The Co-operative is widely recognised for its commitment to responsible and ethical trading, particularly for championing fairtrade in the UK. These commitments and its mutual structure led to The Co-operative Food being awarded Ethical Consumer magazine's 'Best Buy' status in 2011 and 2014. Following significant public outcry regarding the Tax avoidance of many well known multi-national companies the co-op was awarded the Fair Tax Mark in 2015, an independent certification designed to identify businesses which are not aggressively seeking to avoid paying taxes. Each year the business publishes a sustainability report on its website with a breakdown of the key social, environmental and charitable activities which were undertaken during the previous financial year. In 2008 the company was awarded the European Business Award for the Environment (Management category) by the European Union for its commitment to combine competitiveness with respect for the environment. Fairtrade The Co-operative Group was the first major UK retailer to stock Fairtrade products and was the first UK supermarket to sell Fairtrade coffee (1992), bananas (2000), own-brand chocolate (2000), own-brand wine (2001), pineapples (2002), sugar (2005) and blueberries (2010). Since then, all own brand block chocolate (2002), coffee (2003), sugar (2008), bananas (2012), winter blueberries (2012) has been converted to Fairtrade. Co-op Food is also the largest UK retailer of fairly traded wine