2005 and was released as Operation Matchbox. In 2000, Ginola made a cameo appearance in the first episode of the ITV drama series At Home with the Braithwaites. In 2003, Ginola played himself, announcing the results for the first Euro Lottery. In 2004, he played the leading role in The Centre, a BBC television documentary and in 2006 he appeared in the second series of Channel 4's Coach Trip during episode 22, in which he acted as a tour guide of Sainte-Maxime. Later that year Ginola appeared, again as himself, in the ITV series City Lights. In 2008, Ginola appeared in an episode of Chop Shop on Discovery Turbo where he had a one-off car designed for his son's birthday and in the same year he appeared as Alexandre, a fashion photographer, in the special edition of the CBS series The Young and the Restless, shot in Paris to celebrate the 20th anniversary of the show's broadcast in France where it is known as Les Feux de l'amour. Endorsements Before moving to England, Ginola had already transcended the world of football by featuring in advertising campaigns for the Morgan clothing company and appearing on the catwalk for Cerruti. In England, he fronted commercials for a.o. Braun shavers, Carte Noire coffee, Kingston Technologies memory sticks, Ladbrokes sports betting, L'Oréal hair products and Renault cars. Ginola has featured in EA Sports' FIFA video game series; he was on the cover for the International edition of FIFA 97. Ginola was an ambassador for the Paris 2012 Olympic bid and was also an ambassador for the French Golf Federation in their successful bid to stage the Ryder Cup 2018 in France. Ginola campaigned worldwide for the English FA bid to host the 2018 FIFA World Cup. He is a campaigner for the Red Cross Anti-Landmine campaign and Unesco and was respectively patron and president of the UK based Vision and Sparks charities. FIFA presidency candidate On 16 January 2015, Ginola announced that he would be running for the presidency of FIFA for which he was paid a £250,000 fee by the Irish bookmaker Paddy Power. He would attempt to raise £2.3 million to fund the campaign for the FIFA presidency through contributions via a crowdfunding program. He started his campaign on the same day by denouncing the credibility of Sepp Blatter’s FIFA before admitting he knew little about the governing body's processes or institutions.