to build a city, and an agricultural and fruit-growing colony around it." The population reached 5,500 by 1865. Landis determined the potential in growing grapes and named the settlement "Vineland", and advertised to attract Italian grape growers to Vineland, offering 20 acres (81,000 m2) of land that had to be cleared and used to grow grapes. Welch had moved to the region following his sister who was one of Vineland's earliest residents and began to produce an "unfermented wine" (grape juice) from locally grown grapes that was marketed as "Dr. Welch's Unfermented Wine". This product became "Welch's Grape Juice" in 1893 when Welch and his son Charles E. Welch (also a practicing dentist) had decided to incorporate in 1893 as the Welch's Grape Juice Company at Westfield, New York. The product was given to visitors at international exhibitions. The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, and listed on the National Register of Historic Places in 1983. As the temperance movement grew, so did the popularity of grape juice. In 1913, Secretary of State William Jennings Bryan served grape juice instead of wine during a full-dress diplomatic function, and in 1914, Josephus Daniels, Secretary of the Navy, forbade any alcoholic drinks on board naval ships, actively replacing them with grape juice. During World War I, the company supplied "grapelade", a type of grape jam, to the military and advertised aggressively. Subsequent development of new grape products and sponsorship of radio and television programs made the company very successful. Current products Welch's produces a variety of juices, jellies/jams, and fruit snacks. Juices 100% Juices Concord Grape Concord Grape with Calcium Concord Grape with Fiber Red Grape White Grape White Grape Cherry White Grape Peach Black Cherry Concord Grape Apple Pineapple Apple Orange Juice Drinks Fruit Punch Mango Twist Orange Pineapple Apple Peach Medley Cranberry Juice Cocktail Apple Cranberry Grape Passion Fruit Mango Passion Fruit Mango Pineapple Orange Pineapple Strawberry Kiwi Tropical Carrot Refrigerated Juices Concord Grape Passion Fruit Berry Pineapple Passion Fruit Guava Pineapple Mountain Berry Mango Twist Dragon Fruit Mango Watermelon Lemonade Diet and Light Juices Diet Concord Grape Diet Cranberry Grape Light Concord Grape Sparkling Juices Sparkling Red Grape Sparkling White Grape Sparling Rosé Grape Sparkling Cider Sparkling Sangria Sparkling Strawberry Daiquiri Jellies/jams Concord Grape Jelly Concord Grape Jam Natural Concord Grape Spread Reduced Sugar Concord Grape Jelly Strawberry Spread