later, he received a $50,000 settlement to pay for the near-destruction of his dairy farm. He refused to rent out his farm for a 1970 revival of the festival, saying, "As far as I know, I'm going back to running a dairy farm". In 1971, Yasgur sold the farm, and moved to Marathon, Florida, where, a year and a half later, he died of a heart attack at the age of 53. He was given a full-page obituary in Rolling Stone magazine, one of the few non-musicians to have received such an honor. In 1997, the site of the concert and surrounding it was purchased by Alan Gerry for the purpose of creating the Bethel Woods Center for the Arts. In August 2007, the parcel that contains Yasgur's former homestead, about from the festival site, was placed on the market for $8 million by its owner, Roy Howard. In popular culture Joni Mitchell's song "Woodstock", made famous by Crosby, Stills, Nash & Young (also covered by Matthews Southern Comfort, Richie Havens, James Taylor, Eva Cassidy, Chelsea Wolfe, and Brooke Fraser), has a line about "going down to Yasgur's Farm". Mountain (who were also at the concert) recorded a song shortly after the event entitled "For Yasgur's Farm". The Beastie Boys 1989 album Paul's Boutique samples Yasgur's Woodstock speech on the track "Car Thief". The progressive rock band Moon Safari has a song titled "Yasgur's Farm" on their album Blomljud. Yasgur is portrayed by Eugene Levy in Ang Lee's film Taking Woodstock. Sam Yasgur wrote a book about his father, Max B. Yasgur: The Woodstock Festival's Famous Farmer, in August 2009. See also Michael Eavis, British farmer who has hosted the Glastonbury Festival since 1970 References External links Sullivan County Democrat: Those Who Shaped History "The Woodstock Story: Max Yasgur" 1919 births 1973 deaths Dairy farmers Farmers from New York (state) 20th-century American Jews American people of Russian-Jewish descent Businesspeople from New York City New York (state) Republicans 20th-century American businesspeople People from Bethel, New York People from Marathon, Florida Woodstock Festival New York University alumni