community-oriented site, Beatport introduced the Beatport Music Awards on March 18, 2008. Each year Beatport users can vote for the best electronic music artists in an effort to trace the progress of these artists over the years or determine which has the largest growing fan base. The BMAs are broken down into 19 categories, including Best Artist categories from each genre, Best Remix, and Best Single. The nominees for the BMAs are based solely on unit sales at Beatport. 2009–2012: The New Beatport The third version of the online store, named "The New Beatport", was released on January 21, 2009. Multiple features were added to the site including embedded artwork in purchased music, a new user-preference system named "My Beatport", keyboard shortcuts and sitewide multilingual support. As a newer version of the store, it integrated the use of an Adobe Flex 3 web application provided by RealEyes Media. On July 14, 2011, Beatport launched their HTML5 website with new features, designs and a new platform. Beatport officially added AIFF downloads as an option on their platform on September 9, 2011. The annual revenue of Beatport for 2012 was reportedly around $15–18 million, with losses of $2 million. 2013–2015: SFX, pivot towards original content In February 2013, Beatport was acquired by Robert F.X. Sillerman's SFX Entertainment, a conglomerate focusing on EDM properties such as festivals and promoters. Additionally, Beatport announced that it would partner with the music recognition service Shazam to index its catalog. In December 2013, the company laid off 20 employees in the Denver office and six in San Francisco, reportedly leaving the site's technical infrastructure supported by only a skeleton crew. Under SFX ownership, Beatport began to reposition itself towards the overall electronic dance music culture. On January 6, 2014, Clear Channel Media and Entertainment (now known as iHeartMedia) announced that as part of a wider marketing partnership with SFX, it would syndicate a Beatport top 20 countdown show to its major-market contemporary hit radio stations beginning later in the year. Clear Channel staff, including John Sykes, believed that the deal (particularly the Beatport countdown show) would help provide a higher level of national exposure to current and up and coming EDM artists. In December 2014, Beatport revamped its website to extensively target mainstream fans of electronic music, adding original content (such as news articles), as well as live streaming shows and festival coverage. Additionally, Beatport launched a