to 95 minutes for general release, but restored to its full length on DVD. Frequently, unless the film was exceptionally long, the intermission, along with the overture, ent'racte music, and exit music would be eliminated when it went into general release, in order to save twenty minutes and possibly squeeze in more showings, and the film would be shown just like any other motion picture. Often too, the souvenir programs that were a part of the roadshow release of the films were no longer given out during the wide release. Rise of the limited release The practice of roadshow presentation began dying out in the 1970s, partly because of sequence of costly box-office flops, and partly due to the rise of the multiplex. As multiplexes began to increase in number, and as more and more skyscraper hotels and office buildings took the place of the oldtime movie palaces, theater exhibitors began showing long films in a more informal format. Francis Ford Coppola's Oscar-winning epics The Godfather (1972) and The Godfather Part II (1974), for instance, were made with mono sound, shown without intermissions, and were given more than two performances a day, despite their extreme length. Stanley Kubrick's Barry Lyndon (1975) was shown more than twice a day, but included an intermission. Although some very long films such as Gone with the Wind, which was re-released in 70MM and six track sound in 1967, would always be shown with an intermission and some films like Huckleberry Finn (1974) would be released with overtures until 1979, "reserved seat" showings of new films became extremely rare. The last film musical to officially receive a reserved seat engagement was Lost Horizon (1973), a financial and critical disaster. In the late 1970s, only three films (two popular and one a legendary disaster) received a reserved seat engagement. Michael Cimino made the successful film The Deer Hunter (1978), which was a commercial and critical success, winning the Oscar for Best Picture. In its initial run, it was enlarged to 70mm film and given a roadshow release. Francis Ford Coppola, director of The Godfather, made Apocalypse Now, another three-hour epic which received some favorable reviews and is now considered one of his best. The film had a difficult production history, and after five years of production it premiered in a U.S. reserved seat engagement in 70mm. It became a great financial success, and made even more