Foundation. In 2016, she helped a Vietnamese girl who went to Korea to treat her brain tumor by donating 37 million won for the operation and other medical bills. In Sri Lanka, she is known as "Changumi" (), and her popularity there led to the creation of the Sujatha Diyani Scholarship Fund in 2014, when she donated US$100,000. The fund aims at providing financial assistance to female students from low-income families. Lee also became the first actress to join the "Chime for Change" campaign of Gucci to "raise funds and awareness for projects promoting education, health, and justice for girls and women" around the world. In 2015, Lee was appointed special envoy by the UNESCO Korean Commission. She promotes the commission's activities such as fundraising and a campaign to render educational support to underdeveloped countries. In March 2022, Lee donated 100 million won to Ukraine, which was damaged by the Russian invasion, along with a letter of consolation to the people of Ukraine. On May 1, 2022, Lee donated 100 million won to the Sowon Foundation Office in Yangpyeong City Gyeonggi-do Province to assist patients who have difficulty getting out of the house due to childhood cancer or rare diseases. On August 19, 2022, Lee donated to help those affected by the 2022 South Korean floods through the Korea Foundation for the Disabled. On November 3, 2022, Lee made a donation to help the victims of the Seoul Halloween crowd crush through donations to Korea Welfare Foundation for the Disabled. On January 22, 2023, Lee donated 50 million won to residents affected by the fire in Guryong Village, Gangnam District, Seoul. Endorsements In 1991, Lee made her debut as a rookie model, became known through a TV commercial for Pacific Chemical's (now Amore Pacific) cosmetics brand Mamonde. Her urban image with her raised hair and trench coat collar left a strong impression on viewers, and Lee Young-ae, who was studying "German Language and Literature" at Hanyang University at that moment, rose to stardom with the modifier Oxygen Lady. At that time, Mamonde became the most successful brand in the history of Pacific Chemical. The product Tropic Orange Makeup, which was released in March 1994, achieved a record of selling 1.5 million units in two months. Due to the popularity of Mamonde and Lee Young-ae, competitors also poured out advertisements with a similar concept in 1997. She had been the face