a 10-year licence to exploit citywide billboards. The overall scheme is called Cyclocity by the company, but each city's system has an individual name. The cities that have implemented JCDecaux's bicycle rental systems are listed below. To sort this table by any column, click on the icon next to the column title. Worldwide presence JCDecaux operates in more than 75 countries across five continents. 77.9% of JCDecaux's annual revenue comes from outside of France. Europe JCDecaux originated in France and quickly became established abroad, with its first foreign contracts in Belgium in 1966 and then in Portugal in 1971. Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996. JCDecaux UK was founded in the United Kingdom in 1984 and is the market leader in outdoor advertising. In 2005, JCDecaux UK unveiled the UK's tallest outdoor advertising structure: the M4 Torch. JCDecaux won several important contracts such as: a contract for Outdoor Advertising at St Pancras International in London (2011), and National Rail Outdoor Advertising and BAA Advertising Contracts at Heathrow, Heathrow Express, Aberdeen, Edinburgh, and Glasgow Airports. In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor. In 2015, JCDecaux won the Transport for London (TfL) bus shelter advertising contract. JCDecaux can now be found in most European countries, including Luxembourg (1985), the Netherlands (1986), Finland (1989), Sweden (1989), Spain (1990), Slovakia (1990), Czech Republic (1995), Norway (1998), Ireland (1999), Poland (1999) and in Hungary (2012). JCDecaux can also be found in the Baltic states (2002), Bulgaria (2007), and in Ukraine (2007). Additionally, JCDecaux is present in Denmark (AFA JCDecaux Denmark) since 1989, in Italy (IGPDecaux) since 1995, in Iceland (AFA JCDecaux Iceland) since 1998, in Switzerland (APG|SGA) since 1999, in Austria (Gewista) since 2001, in Croatia and in Slovenia (Europlakat) since 2001, in Serbia (Alma Quattro) since 2003 and in Russia (Russ Outdoor) since 2007 through equity or joint ventures. North America JCDecaux has been present in the United States since 1993 in major cities and in 26 US airports, including New York, Washington DC and Los Angeles. JCDecaux entered Canada in 2002. Its North America division has its head office in 350 Fifth Avenue in Midtown Manhattan, New York City. South America JCDecaux moved into Brazil and Argentina in 1998. The company is also a part of the outdoor market in Argentina, Uruguay (2000), and Chile