The National Memorial Arboretum is a British site of national remembrance at Alrewas, near Lichfield, Staffordshire. Its objective is to honour the fallen, recognise service and sacrifice, and foster pride in the British Armed Forces and civilian community. In 2017, after undergoing a large scale regeneration project, the Arboretum's new award-winning Remembrance Centre was officially opened by the Duke of Cambridge on 23 March. Featuring three new exhibition galleries, larger restaurant and shop, separate coffee shop and a courtyard with garden, it provides visitors with facilities fitting that of a large scale visitor attraction. In 2018 the National Memorial Arboretum was awarded Gold Large Visitor Attraction of the Year in VisitEngland's Awards for Excellence, as well as Coach Friendly Attraction of the Year in the British Coach Tourism Awards. Origins The idea for the Arboretum was conceived by Commander David Childs CBE in 1988, who wished to establish a national focus or 'centre' for Remembrance to those that had passed after giving to their community or country. Following a meeting with Group Captain Leonard Cheshire VC, an appeal was launched in 1994 by the then Prime Minister, John Major. He believed that the Arboretum would form a living tribute to service men and women for future generations to reflect upon and enjoy while walking through a beautiful green scenery. The future of the project became assured when three proposals were agreed. These were: for the site to be the location of the Armed Forces Memorial; for the Ministry of Defence to pay a significant grant-in-aid to allow for free entry and that The Royal British Legion would accept the gift of the site as the focus for the Nation's year-round Remembrance. The project began with no money, no land, no staff and no trees, just an idea which was yet to exist in reality. The National Lottery, in the form of the Millennium Commission, granted some forty per cent of the funds needed and this was matched by thousands of donations, both large and small, from a wide variety of organisations both military and civilian, men and women, corporate and voluntary. Planting began on the reclaimed gravel workings, bordered by the Rivers Trent and Tame, gifted to the charity by Tarmac Lafarge in 1997. The initial planting took place thanks to grants from the Forestry Commission and the National Forest, and since then has been shaped by a staff of