free music streaming service, which allowed users to stream full-length songs from Beatport's library, as well as curated playlists and charts. Beatport CEO Greg Consiglio and executive creative director Clark Warner explained that only 300,000 of the site's 50 million unique users had actually purchased music from the service, and that the majority of users were using the Beatport store's time-limited samples of tracks for music discovery instead. In March 2015, the site launched a mobile app, featuring the streaming service, and a "Beatport Shows" feature which highlights upcoming events and provides integrated access to ticket purchases. The streaming service is subsidized by Beatport's store, which was re-branded as Beatport Pro (in concert with the service's desktop client software) and remained primarily focused towards professionals. 2016–present: SFX re-organization, LiveStyle Beatport incurred US$5.5 million in losses for 2015. In March 2016, as part of SFX's bankruptcy, the company announced that it planned to auction off Beatport and digital firm Fame House (the latter eventually sold to Universal Music Group) to focus more on its live events business. On May 10, 2016, Beatport announced that the auction of the company had been suspended, and that it would instead cut back its operations to focus solely on its music sales business—resulting in the discontinuation of Beatport's streaming, live and original content operations. The company also announced layoffs as it underwent restructuring, with as many as 49 employees departing the workforce. In September 2016, Italian record label Art & Music Recording called for an investigation into allegations that third-parties had artificially inflated the download counts of several of its songs ("juicing") on Beatport, which caused Beatport to remove the songs under policies prohibiting labels from making purchases of tracks to increase their chart performance. In December 2016, SFX emerged from bankruptcy under new leadership, and renamed LiveStyle. The company's CEO, Randy Phillips (formerly of AEG Live) stated that Beatport had returned to profitability. In October 2017, Robb McDaniels was announced as CEO of Beatport. In May 2019, Beatport announced two new subscription services tailored towards professional DJs: Beatport Link is a streaming service allowing music from the platform's library to be streamed directly into supported DJ software. Pioneer DJ served as a launch partner, offering integration through its newly-developed mobile app WeDJ, and announcing that Rekordbox would support Link later in the year. Beatport also announced Beatport Cloud, which features full track playback, a