Pro Wrestling Guerrilla (PWG) is an American professional wrestling promotion based in Los Angeles, California. It is owned and operated by wrestlers themselves, having been created by Disco Machine, Excalibur, Scott Lost, Joey Ryan, Super Dragon, and Top Gun Talwar. Since then, Disco, Talwar, and Lost have retired and left the company. Since 2007, Excalibur has been the head play-by-play commentator, with a rotation of wrestlers on color commentary. The promotion debuted on July 26, 2003, and is known for its unique mixes of humor and pro wrestling as well as their over the top press releases and show titles, such as "Kee_ The _ee Out of Our _ool!", "Free Admission (Just Kidding)", "Straight to DVD" and "From Parts Well Known". In 2016, Dave Meltzer of the Wrestling Observer Newsletter called PWG "the best wrestling in North America". Pro Wrestling Guerrilla commonly runs shows every month, which are then usually sold via DVD and Blu-ray. The promotion's flagship event, The Battle of Los Angeles, is held annually between August and September. The BOLA tournament has attracted numerous famous wrestlers since its inception, including Adam Cole, AJ Styles, Austin Aries, Brian Cage, Bryan Danielson, Candice LeRae, Chris Hero, Christopher Daniels, Claudio Castagnoli, Colt Cabana, Davey Richards, Drew Galloway/Drew McIntyre, El Generico/Sami Zayn, Frankie Kazarian, Johnny Gargano, Jeff Cobb, Keith Lee, Kenny Omega, Kevin Steen/Owens, Kyle O'Reilly, Low Ki, Pentagón Jr., Rey Fenix, Ricochet, Roderick Strong, Tommaso Ciampa, Tyler Black/Seth Rollins, Walter, Will Ospreay, The Young Bucks, and Zack Sabre Jr. Co-owners Excalibur and Super Dragon are responsible for all behind-the-scenes details. Excalibur is a graphic designer and creates website and DVD cover artwork; Super Dragon has been the sole booker since 2010, along with editing shows and composing YouTube previews. History 2003 In May 2003, Pro Wrestling Guerrilla announced its first show that would take place on July 26. The promotion released an online press release announcing the show's main event that would feature what would have been the first match to take place between A.J. Styles and Samoa Joe. PWG announced more matches in the weeks leading up to their debut event, featuring a mix of well known independent wrestlers and many local Southern California stars. Due to injuries and booking conflicts, the card ended up being changed several times. Samoa Joe was unable to compete in the promotion's debut show because of an injury he suffered in a match