This is a sketch which was a parody of the new American manager of Swansea City, Bob Bradley. The sketch is a light hearted take on the way Americans take "Soccer" and expressions used, phrases were coined in a similar way to the previous Boston Goals sketch as Fenners who had played "Mike Schweinberger" also played Bobley. The theme was the "Brad Bobley Soccer Camp" and each week he would show participants how to execute a variety of different football skills such as Penalties, Free Kicks and challenges. The segment would often feature Bobley lambasting and swearing at Rocket and hitting him over the head with his clipboard. He coined the phrase "Megnuts, so sweet" in reference to a "Nutmeg". The real Bradley was dismissed after only a few months in the Swansea job, but Soccer AM continued with the Brad Bobley character for the rest of the 2016–17 season. This led to a new feature called "Megnuts of the Week". When asked about Bradley's sacking AFC Bournemouth manager Eddie Howe accidentally referred to him by naming him "Brad", this was picked up on by the show who played it the following week. Other features Soccer AM webcam The Soccer AM Webcam was introduced in the start of the 10th season. Refreshing every 5 seconds, it gave viewers the opportunity to view a live feed from the Soccer AM Office. Due to popular demand, it was later upgraded to refreshing every 3 seconds. The webcam soon gained its own feature on the show - a soap picking out the best behind-the-scenes moments from the office, and concluding with a cliffhanger of a will he-won't he. The webcam broke in between seasons in the summer of 2006, but at the start of the following season the team announced that a new webcam had been installed with improved pictures as well as the ability for the team to zoom in on certain aspects of the office. The Ten-Yard Bucket Challenge Borne out of the link between professional footballers and golf, "The Ten-Yard Bucket Challenge" sees a professional footballer attempting to chip a golf ball into a bucket from a distance of ten yards. The football-golf link exists due mainly to the amount of free time footballers are allowed in the daytime after training sessions, and Soccer AMs homage to golf involves a single personality from the world of football who attempts the