The NAMM Show is an annual event in the United States that is organized by the National Association of Music Merchants (NAMM), who describe it as "the industry’s largest stage, uniting the global music, sound and entertainment technology communities". Overview The NAMM Show takes place annually in Anaheim, California, at the Anaheim Convention Center, and is one of the largest music product trade shows in the world. Its European counterpart is the Musikmesse in Frankfurt. The event attracts numerous famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment. NAMM is a trade-only business show catering to domestic and international dealers and distributors. The product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Exhibitors are allotted a specific number of attendees based on the size of their booth. Retail Members are allowed a certain number of attendees based on their full-time employees. Summer NAMM The association's former other show, Summer NAMM, took place in the summer in Nashville, Tennessee, at the newly constructed Music City Center. Summer NAMM was about one-quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development rather than products. History In 1901, 52 members of the National Piano Manufacturers Association of America formed the National Association of Piano Dealers of America. The group held its first annual meeting in 1904. In 1919, the group renamed itself National Association of Music Merchants, or NAMM. NAMM has evolved from a national retail association into an international association whose members now include commercial companies, distributors, affiliates and manufacturers. The NAMM Show did not take place in 1932, 1934, 1942 or 1945. Due to the COVID-19 pandemic, the 2022 NAMM Show was held in Anaheim June 3–5, 2022, with no separate Summer NAMM to be held. 2021: Believe in Music Week As was announced on August 10, 2020, due to the COVID-19 pandemic, the in-person 2021 NAMM Show was not held as planned on January 21–24, 2021 in Anaheim, California. Rather, NAMM hosted the Believe in Music Week starting January 18, 2021 which featured "a mix of comprehensive programming and professional education at BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the