hotel at the north end of the Strip. The ride takes about fifteen minutes to travel its total distance of . The monorail generally runs behind the eastern Strip side hotels and casinos, a long block away from the Strip. Usually, it requires a walk through a casino to get to the Strip, emerging upon the Strip in front of the property. This lack of a direct presence on the Strip along with ticket prices has been a factor in the rather slow acceptance of the monorail. System name and sponsorship The Las Vegas Monorail was named the Robert N. Broadbent Las Vegas Monorail in honor of Robert N. Broadbent, whom Las Vegas officials credit with gaining the support from the public and officials needed to bring the monorail to fruition. Broadbent, a former Boulder City mayor, Clark County commissioner, assistant secretary of the United States Department of the Interior, and McCarran International Airport director, died in 2003, a few months before the system's scheduled opening. The Las Vegas Monorail Company is the company's official corporate name. The Las Vegas Monorail generates revenue from ticketed passengers and from corporate sponsors. Branding rights for the seven stations and the nine trains are available, and the sponsorship prices are in the millions of dollars. Hansens Beverage sponsored the first monorail train, featuring its Monster Energy drink. Nextel Communications created a totally themed pavilion by branding the largest station, adjacent to the Las Vegas Convention Center. Since the Sprint-Nextel merger in late 2005, Nextel Central was rebranded as Sprint Central. However, in late February 2008, the Sprint Nextel Corporation terminated its sponsorship contract. Construction and planning The Las Vegas Monorail was designed by Gensler of Nevada, engineered by Las Vegas-based Carter & Burgess (now Jacobs Engineering Group, Inc.) and constructed by Granite Construction, Inc. of Watsonville, California, one of the largest civil contractors in the United States. The Las Vegas Monorail vehicles and signal systems were developed by Bombardier Transportation. The technology for the monorail vehicles came directly from the well-tested monorail systems running in Walt Disney World. Bombardier constructed Mark VI Monorail trains for the Walt Disney World Monorail System and for Las Vegas. Stations Stations listed from north to south: Trains The monorail uses nine fully automatic Bombardier MVI trains, each consisting of four cars. These are very similar to the six-car Mark VI monorails at Walt Disney World (which were