tests, which are carried out using hundreds of washing machines made by different manufacturers to provide superior cleaning on laundry day. Unilever Unilever markets Persil in the United Kingdom, Ireland, France, Latin America (except Mexico), Malaysia, Singapore, China, and New Zealand (but not Australia) since acquiring rights to the brand (one of its first such acquisitions) in 1931. (The "Small and Mighty" product line—a highly concentrated liquid detergent formulation—is found only in these markets.) Unilever also sells Persil in France. In this market, the brand focuses on "natural" ingredients and "skin-friendly" formulations. Persil, Skip, Breeze, Surf, Ala and Rinso serve as the local version in these markets of Unilever's other international detergent brand Omo. In 2007 Unilever launched its new Persil Small and Mighty variant in the UK and Ireland. A 2013 update showcased a new design of bottle that enabled consumers to use the flexible plastic ball as a measurer and stain removal pre-treatment device. The ball was contained in a circular cutout in the centre of the bottle and simply filled and placed directly into the drum. As it was made of soft heat resistant plastic, it could be washed with the laundry and make no banging noises. This campaign was launched with the tagline "For whatever life throws". The bottle was redesigned in 2020 to include recycled plastic and the dosing device removed. In 1964, Duran Duran frontman Simon Le Bon was six years-old when he did a TV commercial for Persil washing powder. See also Persil Power Persil Service Persilschein References External links https://www.persilproclean.com/us/en.html (US) https://www.persilproclean.com/ca/en.html (CA) persil.com (UK) Persil and skywriting (1927) Pionnair-GE. (1927-09-17). Retrieved on 2010-12-21. Unilever brands Henkel brands Laundry detergents German brands Products introduced in 1907 Cleaning products British Royal Warrant holders Cleaning product brands