several books, podcasts and other resources disseminating their research finds. Lifeway Research offers custom research services for churches, parachurch organizations and ministries. Lifeway Research has also developed several assessments used by Southern Baptist churches among others, designed to assess church member's spiritual growth, potential church revitalization efforts and church planting. Former divisions World Changers World Changers was an organization that was an entity of LifeWay Student Ministries. It provides national youth work projects. During projects, students typically spend one week repairing damaged homes. The missions agency for World Changers was the North American Mission Board until 2011 when LifeWay took over. The organization's first service projects began in the summer of 1990. The host-city of the first project was Briceville, TN. In 1992, World Changers expanded abroad with a project in Ciudad Victoria, Mexico. For each project, youth and adults provided labor at their own expense for substandard homes. All participants were divided into crews for the week. At each work site crews usually painted, reroofed, or performed other light construction jobs. In January 2011, high school and college students volunteers of World Changers returned to Rock Hill, South Carolina to continue to help substantially by improving homes in need throughout the city. World Changers was planning to recruit as many as 350 volunteers and help as many as 33 homes in Rock Hill that year. In 2020, due to the coronavirus pandemic World Changers ceased operations. Sales policy Although Lifeway sells products created by non-SBC persons and entities, generally speaking its products feature Christian teachings from a conservative perspective (consistent with the 2000 Baptist Faith & Message). It will not sell, and will if needed discontinue selling, works by authors who disagree with its policies. As an example, in October 2016 it pulled all works by author Jen Hatmaker after she endorsed same-sex marriage. Lifeway's ministry on the subject of sexuality and gender expression categorizes non-heterosexual identities as sinful lifestyles, the 'threat' of which requires church members be "ready when homosexuality devastates." This is generally consistent with Article XVIII of the Baptist Faith & Message (the doctrinal statement of the Southern Baptist Convention, LifeWay's parent), though it does not specifically address gender expression topics such as transgender and non-binary gender identities. Leadership In February 2006, Thom Rainer became the president and CEO of LifeWay after having served as dean of the Billy Graham School of Evangelism of the Southern