campaign at that time. Also notably airing on MCTV was the cartoon Hammerman, whose star, MC Hammer, gave even more meaning to the Saturday morning lineup's moniker. Hammer himself appeared as host of MCTV on a few occasions. Hammerman was cancelled by the end of the 1991–92 season. In the fall of 1992, while the MCTV branding continued in use during the Saturday morning schedule, promos for the lineup no longer referenced the "More Cool TV" tagline. I Love Saturday Night (1992) Seeing how TGIF dominated prime time on Fridays in the face of typical decreased television viewership on that night, Janicek and company felt that the same marketing power could translate into success for Saturday night. Saturday, as an even heavier social night not spent at home by viewers in the 18–49 demographic, resulted in most networks airing shows with older demographics, those with family appeal, or programs faltering in the ratings on other nights (or in the most political cases, shows that a network no longer has confidence in). NBC had claimed dominant victory on Saturday nights throughout the 1980s and into the 1990s, with an eclectic mix of family-themed shows and sophisticated comedies aimed at an older audience (such as The Golden Girls, 227, Amen and Empty Nest). ABC, however, had continued to struggle on Saturday nights. Through the end of the 1990–91 television season, recent programs such as The ABC Mystery Movie and China Beach had experienced a quick death after moving to Saturdays, leading to such bold decisions as moving the nationwide phenomenon Twin Peaks to Saturday in order to shore up the lineup. After reformatting the Saturday night lineup for the 1991 fall schedule to include an hour of comedy followed by another established drama and a freshman drama, ABC announced plans for a Saturday TGIF offshoot to premiere at mid-season. Titled I Love Saturday Night, it launched to provide a new night and time for three of ABC's aging sitcoms, Who's the Boss?, Growing Pains (both of which had been comprising the Saturday 8:00–9:00 p.m. block since September 1991) and Perfect Strangers (which was still highly rated, but moved to Saturday to help the declining ratings of Boss and Pains). The newcomer that rounded out the lineup was the Steven Bochco cartoon Capitol Critters. Premiering on February 1, 1992, the two-hour comedy block of I Love Saturday Night coincided with The Young Riders,