Principle, Progress, Prophecy, Prudence, Punishment, Quality, Quantity, Reasoning, Relation, Religion, Revolution, Rhetoric, Same and Other, Science, Sense, Sign and Symbol, Sin, Slavery, Soul, Space, State, Temperance, Theology, Time, Truth, Tyranny and Despotism, Universal and Particular, Virtue and Vice, War and Peace, Wealth, Will, Wisdom, and World. Reactions The release of the Syntopicon and the Great Books of the Western World was covered in the New York Herald, The New York Times, the Los Angeles Times, Time magazine, the Chicago Tribune, and local papers across the United States. Full page ads for Time magazine appeared in newspapers across the country, saying “What and Why is a Syntopicon?” Time published an article about the new, pivotal piece of reference material, and Adler wrote them back in thanks, saying that “I think the piece is both thoroughly accurate and very lively, which, considering the subject matter, is quite a feat.” Look magazine ran a feature on the Syntopicon, displaying behind-the-scene photos of the index's staff at work. In one picture, editor Joe Roddy is shown weighing the number of entries about love on a scale. “Discussions of love by great authors,” the caption reads, “outweigh sin and eternity.” Life magazine featured the scholars who had worked on the Syntopicon in front of 102 card catalogue drawers. Despite the extensive press coverage and cross-country speeches, however, sales of the Syntopicon and the Great Books of the Western World were slow. Experienced encyclopedia salesmen had to be brought in to move the product, despite Hutchins’ dislike of this solution. The Syntopicon'''s list was "arbitrary", as even Adler admitted. The press and others also found problems with the Syntopicon, and despite Adler’s predictions (“we predict that, as dictionaries are indispensable in the realm of words, and encyclopaedias in the realm of facts, so the Syntopicon will become indispensable in the realm of ideas” ) the Syntopicon has fallen into relative obscurity. At the time of its release, The New York Times Book Review declared: “Its defects are on the surface. One is the implication that great books are concerned only with ideas which can be logically analyzed—whereas many masterpieces of literature live in realms partially or wholly outside the realm of logic. Another is the conception that the chief purpose of reading a book is to crack its shell and reach its kernel—the form itself being unimportant decoration.” Subsequent books Six Great Ideas In a succeeding