The Dodge La Femme is a full-sized automobile that was produced by Dodge between 1955 and 1956. The automobile was specifically designed for women. The La Femme option was available on 1955 and 1956 Dodge Custom Royal Lancer models. Origin The La Femme stemmed from the observation of Chrysler's marketing department that more women were taking an interest in automobiles during the 1950s, and that women's opinions on which color car to buy was becoming part of the decision-making process for couples buying an automobile. The La Femme was an attempt to gain a foothold in the women's automobile market. The La Femme concept was based upon two Chrysler show cars from the 1954 season. Named Le Comte, and La Comtesse, each was built from a Chrysler Newport hardtop body and was given a clear plastic roof over the entire passenger compartment. While the Le Comte was designed using masculine colors, the La Comtesse was painted "Dusty Rose" and "Pigeon Grey" in order to convey femininity. Favorable responses encouraged Chrysler to pursue the La Comtesse concept. 1955 Dodge received the project and renamed the concept the La Femme, which began as a 1955 Dodge Custom Royal Lancer "spring special" hardtop two-door coupe, painted "Sapphire White" and "Heather Rose". From there, the exterior received special gold-colored "La Femme" scripts that replaced the standard "Custom Royal Lancer" scripts on the cars front fenders. The interior of the car also received attention and features. 1955 La Femme interiors were upholstered in a special tapestry material featuring pink rosebuds on a pale silver-pink background and pale pink vinyl trim. The La Femme came with a keystone-shaped, pink calfskin purse that coordinated with the interior of the car. The purse could be stowed in a compartment in the back of the passenger seat, and its gold-plated medallion faced outward. This brushed-metal medallion was large enough to have the owner's name engraved on it. Each purse was outfitted with a coordinated set of accessories inside, which included a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter, and change purse, all made of either faux-tortoiseshell plastic and gold-tone metal, or pink calfskin and gold-tone metal, and all were designed and made by Evans Case Company of North Attleboro, MA, a maker of men and women's fine keepsakes and jewelry. On the back of the driver's seat was a compartment that contained a raincoat, rain bonnet, and