speaking to its audience. For smile’s tenth anniversary, in October 2009, the bank launched its ‘Cheer Up Britain’ campaign, showing various ‘unhappy’ celebrities and politicians (like Ann Widdecombe, Gordon Brown and Richard ‘Victor Meldrew’ Wilson) with a ‘smile’ in front of their faces. People were also encouraged to cheer up the people around them with starter packs like a joke glasses-and-mustache mask, a pink wig, feather boas and other humorous items. Outages In July 2020 the website and mobile application suffered intermittent loss of service, commencing Sunday 5 July and continuing until Saturday 11 July. The outage was caused by a database problem after routine maintenance. References External links Official website Banks of the United Kingdom Companies based in Manchester Banks established in 1999 The Co-operative Group Online banks