popular ecology, he also planted thousands of trees and financed the panoramic road which was named after him. Coherently with the founder's commitment towards sustainability, in 1993 Ermenegildo Zegna Group created the Oasi Zegna, a protected natural area of 100 km2 in the mountains surrounding Trivero. In 2014 the Oasi was granted the patronage of FAI Fondo Ambiente Italiano, the National Trust of Italy. In 2000 a charity organization, Fondazione Zegna, was set up by the Zegna family with the aim of giving continuity to the founder's thought that quality and dedication can live in harmony with the protection of the natural environment, social welfare and cultural development. Among the educational projects supported by Fondazione Zegna there is the Ermenegildo Zegna Founder's Scholarship, a program aimed to give continuity to the Zegna family's sense of responsibility through a commitment to donating 25 euro million over 25 years. The program provides €1million annually to enable talented Italian graduates to pursue international postgraduate studies, while encouraging them to return to Italy upon completion of their programs abroad. In 2019, the Zegna Group launched #UseTheExisting, a project that gives new life to used fabrics and creates new ones from surplus fibers and offcuts, in order to completely reduce waste. The project was awarded the Italian ADI Design Index 2020 Innovation Award. The Zegna Group is one of the signatories of the Fashion Pact, a plan signed by 32 major fashion brands to reduce their environmental impact. The Pact was presented at the 45th G7 summit in Biarritz on August 26, 2019. References External links "A Zegna Meditation", Sarah Raper Larenaudie, Time, 29 September 2008 Clothing brands of Italy Italian companies established in 1910 Clothing companies established in 1910 Fashion accessory brands High fashion brands Luxury brands Manufacturing companies based in Milan Menswear designers Privately held companies of Italy Italian suit makers Textile companies of Italy Trivero