Subaru of America, Inc. (commonly known as SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru's brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States. SOA also plays a minor role in the design of vehicles for the U.S. market, working with Subaru Corporation and Subaru Research and Development to help convey American consumer preferences. In 1967, Malcolm Bricklin approached Subaru with the idea of bringing the tiny Subaru 360 to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO. Subaru of America established the Eastern Division in 1968 in Bala Cynwyd, Pennsylvania at 555 City Line Avenue, and the Western Division at 1000 West Coast Hwy, Newport Beach, California. The headquarters later moved to Pennsauken, New Jersey and then Cherry Hill, New Jersey. In 1986, it was fully acquired by Fuji Heavy Industries (now named Subaru Corporation). In 1989, Fuji Heavy Industries and then-partner Isuzu opened a joint factory in Lafayette, Indiana, called Subaru-Isuzu Automotive, Inc., or SIA, which initially manufactured the Subaru Legacy and Isuzu Rodeo. In 2001, Isuzu sold its stake in the plant to FHI for $1 due to flagging sales and it was renamed Subaru of Indiana Automotive, Inc. SIA has been designated a backyard wildlife Habitat by the National Wildlife Federation, and has achieved a zero-landfill production designation. SOA is SIA's largest customer, being the sole distributor in the United States for SIA produced vehicles, although SIA also ships vehicles to Canada and various other countries for sale by other Subaru Affiliates and independent distributors. SOA also utilizes SIA's two mile test track and off-road course for dealer incentive programs and training. Subaru built a new 250,000 square foot headquarters in Camden, New Jersey and relocated there in 2018. In May 2019 demolition started on the previous Subaru building in Cherry Hill. Products Subaru cars available in the United States, which are sold by SOA: Present models Subaru Legacy 1990–present Subaru Impreza 1993–present Subaru Impreza WRX (now known simply as WRX) 2002–present Subaru Outback 1996–present Subaru Forester 1997–present Subaru BRZ 2013–present Subaru Crosstrek 2013–present Subaru Ascent 2019–present