with distribution from The Orchard, producer Sha Money XL founded a new record label, Dream Big Ventures. Quickly upon its creation, Stat Quo was signed to the label. Statlanta was released on the label. In March 2010, Stat Quo appeared in a HP commercial alongside Dr. Dre promoting HP Beats Audio Laptops, featuring a song taken from Dr. Dre's anticipated upcoming third studio album Detox, in which Stat Quo has worked and provided songwriting. 2011–present: Songwriting, new label and ATLA In 2011, Stat Quo was cited at Dr. Dre's Aftermath Entertainment website as a signed songwriter to Aftermath Entertainment. On July 23, 2012 Wiz Khalifa released a song titled "Far from Coach" as a promotional single from his second studio album O.N.I.F.C., the track features former Aftermath Entertainment artists Stat Quo and Game, although the song didn't make the cut in the album. The reunion formed a business partnership from both Stat Quo and Game. In late 2012, both rappers founded Rolex Records, which was later renamed to The Firm. Both artists will use the label to release new music and sign other artists. He also executive produced and appeared on a hidden skit in Jesus Piece, The Game's fifth studio album and last under Interscope Records. On September 9, 2013, Stat Quo released the first single "Michael" (a tribute to Michael Jordan, Mike Tyson, & Michael Jackson) from his upcoming second studio album titled ATLA, an acronym for "All This Life Allows", confirmed to appear as a bonus track. It was produced by Tone Mason, who is the album's lead producer. On October 8, 2013, rapper Game released a mixtape titled OKE: Operation Kill Everything to promote his upcoming studio album, the mixtape was released under The Firm, making it the first release of the label. The mixtape is executive produced by and features Stat Quo on the track "Compton". On December 16, 2013, the second single from ATLA was released. The track is titled "Trillion" featuring Dre from production duo Cool & Dre and produced by Tone Mason, who also produced "Michael", the album's lead single. On December 17, 2013, Stat Quo released the long-awaited FUPM Is the Future with Bobby Creekwater under the acronym FUPM meaning "Fuck U Pay Me". The album was initially announced in December 2011 but it was shelved while both artists pursued other ventures. Bobby Creekwater finally announced the official release date on