came to consider Cory as a friend and counselor. After station executives found that as much as 15 percent of KMEX's audience were not Spanish-speakers, courses in Spanish were added by popular demand. When American president Lyndon B. Johnson and Mexican president Adolfo López Mateos met in Los Angeles in February 1964, channel 34 produced commercial-free coverage which was sent to XETV and Telesistema Mexicano; the decision not to take advertisements was made because there was a desire to avoid any misunderstandings among the Spanish-speaking community. 1964 was also the first year for coverage of the Tournament of Roses Parade on channel 34, with radio commentators utilizing visuals furnished by KTLA; previously, Spanish-language coverage on other station consisted of a radio simulcast. While still with the Los Angeles Rams, the team's kicker, Danny Villanueva, became a sports announcer for the station in 1964; he continued in this role even after being traded to the Dallas Cowboys. He remained at channel 34 after retiring from the NFL, becoming its news director, and was promoted by Rank to station manager in 1969. Villanueva increased the public service emphasis at channel 34 even further, describing the station as "a cross between a commercial and an educational station" with a "tremendous social obligation". Much of this philosophy was later copied by other Spanish-language TV stations in the United States. KMEX had been the second American station (after KWEX-TV in San Antonio, Texas) in what was the Spanish International Network; the venture also included Telesistema Mexicano-aligned stations along the United States–Mexico border. After buying into New York City-area station WXTV and Miami's WLTV, in 1972, SIN made its first western expansion when it built KFTV, serving Fresno, with Villanueva as its general manager. Originally, the Fresno station operated as a direct satellite of KMEX. The "SIN West" subnetwork also provided service to affiliated stations in Modesto (KLOC-TV) and San Francisco (KEMO-TV) and Telesistema Mexicano's XEWT-TV in Tijuana and XHBC-TV in Mexicali. NFB In 1973, channel 34 unveiled an experimental daytime programming effort aimed at a different audience: English speakers. On July 9, KMEX-TV started at 6:30 a.m. and premiered NFB (News, Finance, Business), the first-ever attempt at a rolling news television program, which aired for hours. Boasting a staff of 28 including 11 on-air talent, NFB featured John Harlan as one of its anchors and Bill Stout and Susan Stafford, as well as Villanueva, as