stock price moved in the range $5.5 to $8. By 2019, the stock price improved to the $20 to $39 range with annual revenue reported at $225.36 million. Products and services In the early 2000s, the company focused on marketing a variety of book and audio products based on Covey's 7 Habits material, as well as numerous titles by other FranklinCovey consultants. The PlanPlus software division, which previously developed software plugins for Microsoft Outlook and standalone cloud-based planning tools, was sold to Complete XRM in 2006. In 2008, FranklinCovey's CEO, Bob Whitman, changed the company's direction by selling off its paper products business and shifting focus on in-person training sessions and live-online training through the internet. The spinoff of the paper planner business became known as FC Organizational Products and maintains a contract with FranklinCovey as the authorized licensee of the brand name. Together the two companies still maintain one retail location, located at FranklinCovey's corporate campus in Salt Lake City. Also in 2008, FranklinCovey's Education division launched The Leader in Me, a leadership curriculum for K-12 schools based on a book by the same title and which was coauthored by Stephen Covey and his son Sean Covey. FranklinCovey has more recently focused on various in-person and live-online training for individuals and organizations, ranging from leadership development training, business execution planning, sales performance, and individual effectiveness training. Typically, the company will correspond their products with book launches written by FranklinCovey consultants or industry thought leaders. The company's core training products it remains known for is The 7 Habits of Highly Effective People, Leading at the Speed of Trust, and The 4 Disciplines of Execution. In 2016, FranklinCovey pivoted its business model to become primarily an online subscription company with its All Access Pass solution—effectively providing all of its training content available live, live-online or on-demand, for an annual fee. References External links FranklinCovey history at Funding Universe Companies listed on the New York Stock Exchange Companies established in 1997 Companies based in Utah 1997 establishments in Utah 1997 initial public offerings