observational experiences. It acknowledges the value of films as historical documentation of changes in cultural ideas, materials, and institutions. Feature films are used in introductory sociology courses to demonstrate the current relevance of sociological thinking, and how the sociological imagination helps people understand their social world. As a familiar medium, films help students connect their own experiences to broader theory. The underlying assumption is that the sociological imagination is best developed and exercised in introductory classes by placing course material in the context of conflict theory and functionalism. Using the sociological imagination to analyze feature films is somewhat important to the average sociological standpoint, but more important is the fact that this process develops and strengthens the sociological imagination as a tool for understanding. Sociology and filmmaking go hand-in-hand because of the potential for viewers to react differently to the same message and theme; this creates room to debate these different interpretations. For example, imagine a film that introduces a character from four different angles and situations in life, each of which draws upon social, psychological, and moral standards to form a central ideal that echoes the narrative outcome, the reasoning behind individuals' actions, and the story's overall meaning. Through watching this film, discussions may take place amongst viewers (such as about the entertainment satisfaction, or the interpretations of the film's themes). In these discussions, plot points are made, conclusions are drawn upon, and societal problems and situations are addressed. Viewers may determine what is morally permissible or not, discuss beneficial and efficient ways to help people, and produce new ideas through correlating ideologies and aspects. This process strengthens sociological imagination because it can add sociological perspective to a viewer's state of mind. Application in sociological studies Mills created tips to help conduct valid and reliable sociological studies using sociological imagination: Be a good craftsman: Avoid any rigid set of procedures. Above all, seek to develop and to use the sociological imagination. Avoid the fetishism of method and technique. Urge the rehabilitation of the unpretentious intellectual craftsman, and try to become such a craftsman yourself. Let every man be his own methodologist; let every man be his own theorist; let theory and method again become part of the practice of a craft. Stand for the primacy of the individual scholar; stand opposed to the ascendancy of research teams of technicians. Be one mind that is on its own confronting the