brand on around 400 product lines in over 1,300 stores since January 2018, McColl's decided to take the wholesale agreement further by having 350 of their convenience stores rebranded from McColl's to Morrisons Daily. The first rebranded stores were operating at the start of 2021, with the 100th rebranded store opening in Ellesmere Port in October 2021. McColl's hopes to have all of the 350 shops trading under the new format by the end of 2022. References External links Supermarkets of the United Kingdom Retail companies of the United Kingdom Convenience stores 1901 establishments in Scotland Retail companies established in 1901