KXXR (93.7 FM) is an active rock/mainstream rock radio station broadcasting to the Minneapolis-St. Paul metropolitan area. It is owned by Cumulus Media, which also owns KQRS-FM. Its transmitter is located in Shoreview, Minnesota. Its studios are in Northeast Minneapolis in the Como district. History Through much of its early history, the station was known as WAYL, airing a beautiful music format. When the format fell out of favor nationwide during the 1980s, the frequency enjoyed success with several rock music formats. KXXR once broadcast using the CAM-D system. 1960–1988: WAYL WAYL signed on the air with a beautiful music format in October 1960 and originally broadcast on 96.1 FM. They soon began broadcasting in stereo. A few years later, WAYL moved to 93.7 FM. Entertainment Communications (later Entercom) acquired the station in 1969. In 1976, Entercom added an AM sister station with the purchase of WYOO (980 AM). 1988–1993: WAYL-FM becomes KLXK, then 93X In July 1988, due to the aging demographics of the beautiful music format (and despite high ratings), WAYL became classic hits KLXK, with the beautiful music format moving to 980 AM. KLXK was clearly influenced by another young station, WKLH in Milwaukee, which had recently adopted a similar format. KLXK enjoyed modest success, but rival KQRS-FM had retooled their format to include a large amount of classic rock product, and also had the top-rated morning show in the market. KLXK eventually decided to attack KQRS from another front. On January 28, 1992, 93.7 flipped to hard rock with the call sign KRXX ("93X"). Their co-owned AM station had earlier flipped to a similar hard rock format as KMZZ, initially airing the syndicated Z-Rock network for a time before briefly switching to a locally based automated heavy metal format ("Mega Rock 980") and finally simulcasting 93X by 1993. 1994–1997: "The Edge": KQRS buys KRXX Cap Cities/ABC, the owner of the rival KQRS-FM, took control of 93X pending purchase (but not KMZZ, which was sold separately later) from Entercom on February 4, 1994. The selling price was $20 million, then a record for the highest amount ever paid for a radio station in the market. The following day, 93X began stunting with a loop of one of the most popular stunting songs, "It's the End of the World as We Know It" by R.E.M. throughout the weekend. Confused listeners flocked in droves to the KRXX studios in