strip clubs include attracting new customers, increasing the frequency of visits by existing customers, and establishing a higher level of name recognition. Target markets can include the business-convention traveler, local professionals, and business people. College students are also a secondary target market. Advertising is essential for strip clubs, but local regulations and public reaction can make it challenging. For this reason, clubs around the world advertise on the World Wide Web. Advertising can include discount passes, virtual club tours, and dancer schedules. U.S. company VCGH, Inc. uses a variety of highly targeted methods to reach its customers, including local radio, billboard trucks, Internet, newspaper and magazine advertisements, and professional sporting events. Its advertising and marketing expenses decreased by approximately 3.9% to US$2,805,260 from US$2,921,327 over the year ended December 31, 2008. Advertising and marketing expenses were approximately 5.1% of their total revenues in 2009 and 2008. The decrease was attributed to a shift in advertising, including using billboard trucks for mobile advertising versus leasing fixed billboard signs. By contrast, in public filings with the U.S. Securities and Exchange Commission (SEC), Rick's Cabaret International reported an increase in its advertising budget from US$2,231,005 in 2008 to US$8,091,745 in 2009, growing from 3.9% to 10.8% of total annual revenue. In the U.S. city of Seattle, Washington, the city's Major League Baseball franchise, the Seattle Mariners, initially sued in King County Superior Court to prevent Dreamgirls cabaret from opening. The team's attorneys argued that the strip club's existence would adversely affect families that visit the stadium. The suit was dropped after the Mariners reached a compromise which included limits on outdoor advertising, window displays, and signs. The compromise specified that the clubs video screens would only show text on kids days at the stadium, and not images of strippers. In May 2010, there was public controversy because the club showed strippers on its large electronic display on "kids' day". Dreamgirls claimed that it is the team's responsibility to tell them when such a display is prohibited. Elite Cabaret, a Tempe city strip club, filed suit in 2007 against the City of Tempe in federal court. In the settlement that was reached, the two sides ended the legal wrangle amidst a host of stipulations. One clause is aimed at preventing the racy image promoted by strip clubs. The club is not allowed to depict the human body on the exterior of its building. Signs