The Dell Digital Jukebox or just Dell DJ is a brand name for a series of digital audio players sold by the Dell corporation. Production The Dell DJs were engineered by Creative Technology and based on the same hardware and software platform as their Creative NOMAD/Creative Zen digital audio players. For example, these devices also used a single TMS320DA25x processor as the main CPU, and the user interface such as the menus, playlists etc. was very much the same. On February 7, 2006, Dell announced the end of production of hard drive players and continued to only sell their flash-based player, the DJ Ditty. Dell spokesman Liem Nguyen commented, "We transitioned our lineup away from hard drives to focus on flash players." On August 24 of that same year, Dell announced that they also discontinued the DJ Ditty in the face of competition from Apple, manufacturer of the iPod, and other MP3 player manufacturers. "It (DJ Ditty) will end of life and when the supply runs out we will not have a follow-on product to that music player," Dell spokesperson Venancio Figueroa said. In a strategic U-turn, many Dell executives confirmed in July 2008 that Dell would be launching a new music player as early as September 2008 that would not compete on the price of hardware, but would instead have a strong online musical shopping experience. However, this new music player never appeared. Models History The first generation of Dell Digital Jukeboxes started out with two models: a 15 GB version for about $199 and the 20 GB version that cost $279 according to a 2004 Reader's Digest commercial. These initial models featured voice recording; MP3, protected and unprotected WMA, WAV file playback; and use as an external hard drive (pending driver installation). The introduction of the second generation of Dell digital jukeboxes began with 5 GB Dell Pocket DJ (see below). Features unique to this second generation of players were its smaller physical size and firmware that achieved Microsoft PlaysForSure certification. Since then, Dell has produced 15 GB, 20 GB and 30 GB versions of their players. In September 2005, Dell introduced the Dell DJ Ditty, a 512 MB flash memory based player. Features unique to this model (apart from its storage medium) were smaller physical size and integrated FM tuner. On October 11, 2005, it was revealed that, both Sirius and XM (with partner Samsung) will offer