included close encounters with death and other dangers which Ekins claims were "colorful additions". Four wheels vs two wheels Wanting to beat the existing motorcycle record and to help fuel sales of the Meyers Manx, Bruce Meyers used his original prototype buggy called "Old Red" for an attempt at breaking the record set by Ekins. After pre-running a course south to La Paz, Ted Mangels and Bruce Meyers started the record-breaking attempt back to Tijuana from La Paz at 10:00 pm on April 19, 1967. With a journalist from Road & Track magazine following the two to witness the attempt, the final official time was 34:45, beating Ekins' run by more than five hours. Upon returning to the United States, the journalist documenting the run sent out press kits with photographs and a news release with the headline "Buggy Beats Bike in Baja." to hundreds of magazines and newspapers. Soon, more stories of adventure, close calls, and broken speed records received media coverage around the world. Following the event, Bruce Meyers and his Meyers Manx became an overnight sensation and the competition between four wheels and motorcycles for the fastest Baja run began. In the following months, more attempts at breaking the record would take place. One of the attempts included a multiple vehicle run organized by Ed Pearlman that ended in an official four wheel record being recorded but, with the overall time falling short of the record set by Meyers. On July 4, 1967, an American Motors Rambler American sedan would leave Tijuana at 9:00 am to successfully break the record set by Meyers with an overall time of 31 hours. 1967: The Mexican 1000 As the timed runs recorded via telegraph became popular, a need for an organized event to compete for the quickest Baja run was starting to grab the attention of other competitors. In response to Meyers' record setting run, Ed Pearlman convinced Dick Cepek, Claude Dozier, Ed Orr, Drino Miller and journalist John Lawlor to make the run to La Paz. In June 1967, Pearlman and group left Tijuana and immediately ran into mechanical troubles. This trip inspired Pearlman to organize an off-road race down the Baja peninsula by creating the National Off-Road Racing Association (NORRA). After Pete Condos and Pearlman put up the funds to incorporate NORRA, the group announced an official recognition of the previous record setters and created classes that related