Burns said that the name change from 'Drunk Tank Podcast' to 'Rooster Teeth Podcast' was for the same reason that 'Drunk Gamers' was changed to 'Rooster Teeth': Nobody would give games or sponsor something with 'drunk' in the title "because it was so unprofessional." On settling on Rooster Teeth, Burns stated, "We named it something else to give people the idea that we were going to be doing more than that". The name "Rooster Teeth" is a euphemism for "cockbite", an insult from the original Red vs. Blue trailer that Burns described as a "touchstone for the audience". Among the company's core philosophies, Burns stated, "we only make content that we would want to see ... it comes from a very genuine space. I think that our audience appreciates that voice". As of 2017, production costs for an episode vary from $15,000 to $100,000. Rooster Teeth's business strategy is a hybrid model composed of subscriptions, preroll ads, YouTube preroll ads, licensed studio productions, branded merchandise, and annual live events. Rooster Teeth has attributed their success to maintaining their community site and was reluctant to join YouTube initially, stating they viewed them as a "competitor". In 2014, having signed a two-year lease, the entire company (now consisting of over 90 employees) moved into Stage 5 at Austin Studios. In November 2014, Rooster Teeth was acquired by Fullscreen for an undisclosed amount. Rooster Teeth agreed to be bought to give itself "the resources and tools" needed to compete against other producers. Burns elaborated by saying they consider Netflix, HBO, and Amazon their current competition. On February 3, 2015, Burns confirmed that Rooster Teeth would be establishing an office in Los Angeles. These offices were used by a whole new division, Funhaus. The company released their feature film debut in 2015 with Lazer Team, a science fiction comedy. In 2016, Rooster Teeth hired three content executives to help with audience expansion: Luis Medina as Senior VP of Partnerships, Evan Bregman as Director of Programming and Ryan P. Hall as Head of Development. It was announced that Medina would co-manage the Let's Play family with Ramsey, including Achievement Hunter, Funhaus, and ScrewAttack, and manage partnerships with third-party brands such as Cow Chop and Kinda Funny. Bregman will be responsible for programming strategy and boosting growth across all platforms such as apps, the community site, YouTube, and Facebook. Hall will oversee Rooster Teeth's development slate