of organizations worked to encourage young people to vote. By 2018, Rock the Vote, a platform used by grassroots campaigns, had registered over 7 million votes and gained over 350 partners directing people to its online registration tool. Another organization working on registering young voters nationwide is The Civics Center, a sister organization of Rock the Vote. It has launched a campaign that engages with over 1,000 schools nationwide. Efforts before the 1970s include: Student Nonviolent Coordinating Committee Black Panthers Young Lords Youth Liberation of Ann Arbor Later efforts include: 18 in '08 College Republicans and College Democrats of America all over country Declare Yourself HeadCount, picked by the Ad Council in 2018 for a spot to be seen by 10 million Hip Hop Summit Action Network Inspire U.S. League of Young Voters MTV National Stonewall Democrats New Voters Project New York Public Interest Research Group (NYPIRG) Sean Combs's "Vote or Die" campaign Spitfire Strategies Our Time TurboVote.org (with Snapchat and others) When We All Vote, co-chaired by Michelle Obama OneMillionOfUs, founded by Jerome Foster II World Wrestling Entertainment's Smackdown Your Vote Young Voter's Alliance Gen-Z for Change/TikTok for Biden Campaign strategies Because the youth population is so large, many campaigns try to gain their support during elections. Efforts to capture the youth vote include registration drives, outreach, and specifically youth-friendly policy platforms. An example of a fairly successful voter registration drive would be the "Reggie the Rig" drive by the Republican National Committee in the 2004 election. With a goal of registering three million new voters, the "Reggie the Rig" bus traveled to college campuses, a place to reach thousands of potential youth voters at once. During the same election, the Democrats held their own campus visits, but instead of focusing on registration, the Kerry campaign spread the word about their youth policy platform called Compact with the Next Generation. The Democrats also placed targeted ads on TV during shows such as Saturday Night Live and The Daily Show with Jon Stewart. This targeted campaign on TV has often been supplemented with outreach through the internet in modern campaigns. New technology, especially the internet, is making it easier for candidates to reach the youth. It has been found that "young people who encounter campaign information on their own accord and spend time interacting with political material may come to see themselves interested in politics." Young adults are "over-represented among