arrived in the Twin Cities, when WLOL dropped its soft rock format and turned itself into a high-profile hit music station (heavy with power pop and new wave), immediately shooting to the top of the ratings. At the other end of the spectrum, KS95 gravitated toward Adult Top 40. Around this time, WCCO-FM also briefly switched to Top 40. Meanwhile, 63 KDWB faded quickly in the ratings, as AM music stations were slowly becoming a thing of the past. To protect its heritage, take a chunk of WLOL's stellar ratings, and finally make the move of its legendary station to the FM dial, in early 1984, KDWB-FM reverted to the Top 40 simulcast as "The New KDWB FM 101", and then as "All Hit 101". Even though the AM station was running its own programming at times, in a role reversal, the FM signal was now deemed the priority, as 630 AM attained secondary status. The AM station aired a CHR format identical to its FM counterpart from fall 1984 to spring 1986, before it flipped to a separate satellite delivered Oldies format as "K63" in May 1986. In August 1991, 630 AM took on the WDGY call letters of their former Top 40 rival on 1130 AM. KDWB-FM struggled for years against upstart market leader WLOL, which featured a fresher music selection, more popular DJs, and a highly rated morning show. KDWB was viewed by many as stuffy, stale, boring and misguided, and it went through several unsuccessful morning shows. It was argued by many that its promotions, music selection and on-air presentation paled in comparison to WLOL. In 1988, newly hired program director Brian Phillips cleaned house, as he dismissed many of the on-air personalities, overhauled the music and brought in Steve Cochran to host The KDWB Morning Zoo. He also hired a new air staff, introduced 12-song commercial-free music sweeps, changed the overall on-air presentation, and created a new logo, which is still in use today. As the rechristened "101.3 KDWB", its fortunes changed, with KDWB quickly becoming the dominant Top 40/CHR station in the market. Now, WLOL was playing catch-up, as it tried various minor overhauls and tweaks before moving in a Rhythmic-oriented direction in 1990. KDWB also gained national attention in 1989 for helping to break "The Look" by Roxette, the first of four U.S. number-one songs for the Swedish duo. In February 1991, WLOL