Best Brands prize are the result of market research covering key criteria such as current economic market success and brand recognition and popularity among consumers. Miele was recognized as Best Company and also achieved a top-five place in the category Best Product Brand. Miele was honored as Best Domestic Appliance Brand in the UK by Which? in 2007 and again in 2008, being only one of two brands to win twice in a row. They have since won again in 2010. In North America, Miele is marketed as a high-end major appliance brand. It competes against brands such as Küppersbusch, Sub-Zero, Wolf & Cove, Gaggenau, Fagor, Viking Range, Dacor, Asko, JennAir, and Thermador. Slogans Miele's slogan in German is immer besser, which literally translates to "always better" but can also mean "getting better and better". See also References External links German brands Home appliance manufacturers of Germany Home appliance brands Vacuum cleaner manufacturers Manufacturing companies established in 1899 Companies based in North Rhine-Westphalia Gütersloh German companies established in 1899