Dikhhla Jaa by saying, "I'm ecstatic about being able to be part of this show. I was facing the participants and audience for the first time. There were no written lines, no cues, no second chances. Either it worked or it didn't work for you. It was a concept that I liked." In 2008, Matondkar presented Sony TV's singing reality show Waar Parriwar. In 2011, she co-judged Colors' dance reality show Chak Dhoom Dhoom, along with Javed Jaffrey and Terence Lewis and in 2012, she featured as one of the jury of Zee Marathi's Dance Maharashtra Dance, where the dancers from Maharashtra demonstrated their dancing prowess through different dance forms. During her years in the film industry, Matondkar has been involved in different charitable organisations and has particularly supported women's causes in India. In February 2013, Matondkar along with Parineeti Chopra, walked for Manish Malhotra in London, England, to support the Angeli Foundation – a charity that works to empower the Girl Child in India. She has walked the runway for designers such as Manish Malhotra and Rohit Verma. Political career Matondkar joined the Indian National Congress on 27 March 2019. She contested from Mumbai North constituency in the 2019 Lok Sabha Election, but lost. On 10 September 2019, she resigned from the party, citing petty internal politics. On 1 December 2020, she joined Shiv Sena in presence of party president Uddhav Thackeray. Shiv Sena hoped to add a nationally recognised face and voice, well conversant in Marathi, Hindi as well as English, to represent the party. Artistry and media image Matondkar has been described by critics as one of the most talented actresses and has been praised for her dancing skills. In 2016, film critic Subhash K. Jha praised her work. Film critic Sukanya Verma has described Matondkar as "a thinking actress who performs spontaneously." She further added,"..It is her charismatic image that stays with the audience. She is an actress with a lot of style and a fair amount of substance." Director Ram Gopal Varma, describing her as someone who impacted him, commented, "I was mesmerised by Urmila's beauty -- from her face to her figure... everything about her was just divine...One of my primary motives in making Rangeela was to capture Urmila's beauty eternally on camera and to make it a benchmark for sex symbols." Saurav Bhanot of Scoop Whoop wrote, "Breaking Bollywood stereotypes of how heroines