of marketing a product as "intrinsically different" in his book, Purple Cow: Transform Your Business by Being Remarkable. The phrase has also been used for the marketing concept of choosing a name which "makes your audience stop in their tracks and wonder why the title was chosen." A purple cow is the mascot of Williams College, a private liberal arts college in Williamstown, Massachusetts, which was named after the college's humor magazine Purple Cow, which, in turn, took its name from Burgess's poem. A slightly modified version of the final line of the poem is referenced in the book Fletch and the Man Who (1983) by Gregory Mcdonald in the line in which Filby is making fun of not only Fletch but his albatross of a first name, which is a recurring theme in the series of books. Purple Cow is a pipe tobacco blend manufactured by Cornell & Diehl blended by the late Bob Runowski and crafted for the Chicago Pipe Show years ago. References External links 1895 poems Nonsense poetry Cattle in literature