production of fake goods. Hong Kong is the worlds second largest producer. Amazon has been admitted in 2019 to have a problem with vendors selling counterfeit products, and that the majority of these were located in mainland China. Amazon is legally not responsible for the counterfeit products sold through their website as the products are sold through third parties, and has been critiqued for lack of action to fight the issue. In 2018 were two programs named, Transparency program and Project Zero, implemented by Amazon, aiming to eliminate counterfeit products on their site. Singles Day Shopping Festival In 2009, Alibaba and JD.com released a Global Shopping Festival held on the 11th of November, also known as Singles Day in China. Singles Day was supposedly started in the 1990s by a group of university students in China who bought themselves gifts to oppose Valentines Day. November 11 was later popularized and promoted by e-commerce retailers like Alibaba as a day to celebrate the lonely ones by buying gifts for themselves. On this day, retailers offer products like phones, clothing and health care packages to a highly discounted price. Singles Day has become an important day for Chinese e-commerce, and is considered to be about four times bigger than Black Friday in the US. Alibaba sold around 200,000 different brands and generated about US$38 billion in sales on Singles Day in 2019, despite China being in the middle of a trade war with the US. Singles Day is celebrated by many online retailers, but is primarily associated with Alibaba. Despite generating huge sales, Singles Day has been heavily critiqued by environmental activists for contributing to large greenhouse gas emissions. Competition In the early 2000s, DangDang was considered the largest competitor to Joyo.com. They were especially similar, as they both focused on selling books as their main business and offered products large discounts on the same products. There was an increase in number of Chinese e-commerce business in the early 2000. These companies grew rapidly along with the rising popularity for online shopping, especially among younger consumers. The competition for consumers rose and Alibaba became the largest and most popular in China after a few years in the market. Amazon.cn offered express delivery for the major Chinese cities, like Beijing, Shanghai and Guangzhou, but their competitors usually offered faster delivery to a cheaper price or free, regardless of city. Amazon.cn also had a