to the type of vehicle used to break the record. During the later part of summer, NORRA named the event the "Mexican 1000 Rally" and announced the first official race from Tijuana to La Paz was to be held on the peninsula. The first official race started in Tijuana, Baja California, on October 31, 1967, and was named the NORRA Mexican 1000 Rally. The course length that year was and ended in La Paz, with the overall winning time of 27 hours 38 minutes (27:38) set by Vic Wilson and Ted Mangels while driving a Meyers Manx buggy. From 1967 to 1972, the race was organized by NORRA and grew in popularity with ABC's "Wide World of Sports" sending Jim McKay to cover the 1968 event, and attracting new participants like the late Mickey Thompson, Indy 500 winner Parnelli Jones, movie actor James Garner, and Mary McGee, the first woman to compete in the event. By 1971, major sponsors such as Olympia Brewing Company and Minolta Cameras began to support Parnelli Jones in his Dick Russell designed and Bill Stroppe prepared "Big Oly" Bronco and Larry Minor in a similar Stroppe prepared Bronco. 1973 oil crisis and SCORE In October 1973, the price for a barrel of crude oil shot up 70% overnight as the Organization of Petroleum Exporting Countries (OPEC) launched the Arab Oil Embargo. With fear that competitors would abandon the idea of competing and stay home, NORRA cancelled the 1974 Baja race – despite assurances from the Federal government run Petroleos Mexicanos (Pemex) that fuel prices would remain stable – and announced they would instead hold an event in the state of Arizona. It was at that time in history, Baja California governor Milton Castellanos handed over sanctioning of the event to a non-profit Mexican corporation called the "Baja Sports Committee" (BSC). BSC renamed the event the "Baja Mil" (Baja 1000) and scheduled the race to run on the original dates chosen by NORRA. Though NORRA held a competing event in the United States that same weekend, BSC successfully ran the race from Ensenada to La Paz like the years prior. Unaware of the challenges, BSC found promoting Baja races more difficult than anticipated. Instead of giving up the race, the Mexican government requested help from SCORE International in hosting and promoting future Baja races. Through negotiations with Mickey Thompson and his SCORE organization, the Government agreed