"Roga" in "Jøsursheid". Historian P. A. Munch located the name Jøsureid in Kviteseid in western Telemark, and thus placed Augvald's kingdom in the mountains between Rogaland and Telemark, concluding that the kingdom had stretched to western Telemark. Per Hernæs has on the other hand identified Jøsursheid as an old name for the moorland within Jøsenfjorden in Hjelmeland, although he questions whether conditions in the area could have allowed for the rise of a great chieftain such as Augvald. Described as battle-hungry, Augvald carried out raids into foreign territory, gaining great wealth and honour as a result. After a series of successful naval battles, he went on to conquer the land of the Holmrygr ("island-Rugi") people, based on the islands off the western coast of Rogaland. He banished the former chieftains from the newly conquered land, and set up his new base at the most favourable location on Karmøy, the largest island in Rogaland. The site he chose was later named Avaldsnes, after Augvald. Based on archaeological findings, it is believed that the ambitions of the increasingly powerful Norwegian chieftains of the time were influenced by the Merovingian Franks, and especially Dagobert and his empire. As a builder of dynasties, Augvald has also been compared to Clovis. Convinced that his cow was responsible for his victories, Augvald worshipped it and always kept it by his side. He also believed that the cow's milk provided special strength and vitality. According to some accounts, the cow's name was Audhumla (after Auðumbla), and it wore a golden collar around its neck. Augvald had several daughters, including two who were female warriors, known as shield-maidens (), and who fought alongside their father in all his battles. Augvald's (unnamed) queen also gave birth to a son, Jøsur, when Augvald was away hunting with his men. Jøsur was raised by Augvald's earl Gunnvald on Stord. Rivalry with Ferking and death Augvald had set up his base in the north-eastern part of Karmøy, but the western part of the island was still ruled by another king, Ferking. The two were not enemies at first, but that changed after Augvald and his men attended a midwinter sacrificial banquet in Ferkingstad. What started as a friendly visit turned sour, and Augvald returned home with his men, leaving his daughters held captive at Ferkingstad. Ferking apparently could not tolerate Augvald's overlordship of Karmøy, and he went north with his army, meeting