Transportation Authority over an exclusive deal it made with Metro to distribute its papers on the agency's commuter trains. Metro won the suit but is losing the newspaper war; the free daily has struggled to win advertisers. Newspaper wars The Cologne newspaper war and legal battles were not the only problems free papers encountered. In Paris, hawkers who distributed free papers were attacked, and papers were destroyed and burned. The most common newspaper war however is the clash between publishers or, to be more precise, between local publishers and entrepreneurs like in Cologne. In many cities publishers turned the market that has been quiet for decades into a battlefield. Local publishers are now responsible for almost half of the total circulation of free daily newspapers. They have a monopoly in Belgium, the UK, Singapore, Melbourne, Austria, Argentina and Iceland. However, in other markets (France, Switzerland, the Netherlands, Korea, Denmark, Finland, Italy, USA) local publishers have a substantial market share. In some French and Italian markets three titles are competing; in Seoul there were six titles in October 2004. There are 3 free daily papers in London. Internet strategy Price and Pavelich have an entirely different view of the Internet than other free daily publishers. While most free daily publishers post their stories and/or PDF pages online, the creators of the Palo Alto Daily News model have refused to put their content online. They argue that posting their stories online will reduce demand for their printed newspapers, which will also reduce the effectiveness of their print ads. They note that readers have dropped their subscriptions to paid newspapers because they can get the same stories online, yet those newspapers make far less money on their websites than they do on their print editions. Tabloidization The success of the new free daily newspaper has been imitated by other publishers. In some countries free weeklies or semiweeklies have been launched (Norway, France, Russia, Portugal, Poland). In Moscow the semiweekly (in October 2004 expanded to three times a week) is also called Metro. In the Netherlands there is a local free weekly published four times a week. Also it is very likely that the rapid tabloidization in Western Europe (UK, Ireland, Sweden, Belgium, the Netherlands) has something to do with the success of the free tabloids. In Germany there are now four so-called compact cheap newspapers. Competition and cannibalism Figures indicate that many readers