is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano (translated by Asics as "a sound mind, in a sound body"). Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (T-shirts, jackets, hoodies, swimwear, compression garments, pants, socks), and accessories (bags, backpacks, caps). History Asics began as Onitsuka Co., Ltd on September 1, 1949. Founder began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Onitsuka became particularly known for the Mexico 66 design, in which the distinctive crossed stripes (now synonymous with the company) were featured for the first time; martial artist Bruce Lee helped popularize the shoe. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977; Onitsuka was named president of the new company. Despite the name change a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label. Asics bought the Swedish outdoor brand Haglöfs, for ($128.7 million) on July 12, 2010. In February 2016 Asics acquired fitness app Runkeeper. Asics generated in net sales and in net income in fiscal year 2021. 58% of the company's income came from the sale of performance running shoes, 21% from other shoes, 10% from apparel and equipment, and 11% from Onitsuka Tiger. 26% of the company's sales were in Japan, 20% in North America, 25% in Europe, 12% in China and 17% in other regions. Relationship with Nike Nike, Inc. (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the US. After a number of years the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes. Sponsorships Asics sponsors a variety of sports associations, teams and individuals; sponsorships include World Athletics and the Los Angeles Marathon. The company announced on October 4, 2011 that it would be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer