of which 135,000 pay $5 per month as FIRST members. Rooster Teeth FIRST To host their own videos, Rooster Teeth paid a co-location facility $13,000. The cost from server fees prompted Rooster Teeth to implement a site wide program called "Sponsorships" in 2003 (later rebranded as Rooster Teeth FIRST members), which gave paying members access to content before being offered to the public, in addition to extra site features, exclusive videos and merchandise. Sponsorships have been credited with "keeping the lights on" in the company's early years and a "major reason" for Rooster Teeth's growth and the first way that they monetized content. On July 1, 2016, the ad-free "Sponsorship" program was rebranded as "FIRST" and offered a new option to upgrade to an even higher-level tier called Double Gold that included such perks as: a 10% discount on all Rooster Teeth items, first access to live event VIP passes and a box of merchandise carrying a value more than $60. Community Rooster Teeth's founders often emphasize the importance of the community and how it has helped them to remain relevant in web culture. In 2010, Burnie Burns stated he, "could not imagine RedVsBlue or Rooster Teeth without the community site." In 2014 Gus Sorola stated, "From the beginning we have always maintained and promoted our own community site, since before YouTube even existed". Building community is key to having an engaged, active audience who really enjoy your content." Burns expanded on this in September 2014, attributing how they've managed to build a global audience to constantly engaging in a two-way conversation with the company's "hyper engaged core". In 2016, Burns reiterated their growth again to listening and taking the community's feedback to heart. Burns repeated in 2016 that he considers the secret to the company's successes is their community and their conversation with the community. "Our model revolves around being the home for a core community, and growing it year-after-year ... the loyalty of a community to spread the gospel of your brand is absolutely critical" Fullscreen CEO George Strompolos, after acquiring Rooster Teeth, cited the "insanely powerful community" as a reason they felt the company was a perfect match to buy and later attributed Lazer Team'''s success to the power of the community. In 2015, during the production of Rooster Teeth's first feature, co-founder and Director Matt Hullum stated, "We would not have been able to make Lazer