Economics held in conjunction with the 1893 Chicago World's Fair, speaking there alongside Henry George and Richard T. Ely. He also spoke to a variety of audiences from coast to coast, including forays into Utah and California. Owing to misgivings about the term "socialism" – which he believed covered too many bedfellows, such as anarchists and communitarians – Gronlund insisted upon describing himself as a "collectivist" in his later years on the lecture circuit. Despite this change in nomenclature, Gronlund remained orthodox in his socialist views, as he explained in one 1894 newspaper interview: As collectivists, we do not approve of the violent methods of the European [revolutionary] socialists. We want the gradual absorption of all capital by the government in a peaceable manner. We are satisfied to work with the Populists, or with Henry George, or with those who advocate government ownership of railroads, for they are all in the same line with us, though we go much farther. We would say government ownership of railways, banks, telegraph lines, factories, mills, workshops, and all industries; also government ownership of land, for land is capital. The government would be the employer, the people the employed, and there would be no conflict of interest. In addition to lecturing to audiences around the country about "collectivism", Gronlund plied his trade as a writer, contributing to the pages of Twentieth Century Magazine. Gronlund spoke not only to English-speaking audiences, but also spoke in his native Danish to members of the Scandinavian immigrant community during his travels around the United States. Gronlund was enthusiastic about the ideas and tactics of the Fabian Society in Great Britain and sought to emulate the Fabian movement on American soil, explicitly declared in 1895 that "this movement is evolutionary, not revolutionary." On 24 December 1895 in Seattle, Washington, Gronlund married Beulah Alice Carey, née Boynton. Beulah was regarded as a talented artist and art teacher and was active in launching the Seattle Humane Society, dedicated to the prevention of cruelty to animals. A fourth and final book, The New Economy: A Peaceable Solution of the Social Problem, was published in 1898 and emphasized the evolutionary and anti-class war orientation which Gronlund developed in his later years. Death and legacy Laurence Gronlund died October 15, 1899, in New York City. He was 53 years old at the time of his death. At the time of his death Gronlund was