popular with the Doom fan community (such as the level creation tool Doombuilder) were utilized in level design, and sound effects such as the distinctive vocalization of the Flemoids were created by creative director Dean Hyers and audio designer Andrew Benson playing around in a sound booth. During development, aesthetic decisions had to be run by Ralston for approval and this resulted in a number of modifications. The zorchers, for instance, were originally intended to look like a classic raygun, though they were changed to look like a remote control or Star Trek tricorder due to Ralston's concerns that it looked too much like a violent gun. All of the higher-powered weapons were then designed on the tricorder model. However, the Zorch launcher and Phasing Zorcher were modified again toward the end of the design phase to have a more distinctive look. Zorch weapons were also originally going to "neutralize" flemoids with nutritional foods like banana slices, milk, and strawberries, but due to Ralston's worries that this might encourage food fighting, this was changed so that the zorcher emitted pink light and "sent back" the flemoids, making them vanish. Early designs for the Chex Warrior also had his head and body all as one giant Chex piece. However, this was changed due to aesthetic similarities to the M&M's animated characters. The flemoids were originally yellow, but this was changed to green due to limitations in the Doom color palette. Additional development team members include: Producer Kimberly Hyers, Technical Coordinator Dave Brus, Project Manager Mary Bregi. Promotion In support of the promotion, coupons and advertisements were included in newspapers and magazines with total circulation of 42 million; promotional art was added to the front of all boxes containing the game; a 30-second television advertisement was broadcast; and a website (chexquest.com) was launched to present game tips, Chex recipes, and further plot details such as character biographies. To cut down on development costs, WatersMolitor formed a promotional partnership with America Online who actually manufactured the CDs in exchange for which all copies of Chex Quest came bundled with the AOL software and a "50 Free Hours" subscription offer. WatersMolitor also created a telephone help-line for gamers who encountered problems with the game and hired fledgling new media company, Digital Café, to provide coding, plot, animations, original music and art for the game. Comparison with Doom Some parameters used to start Doom are