more and RICK 27.5% more in service revenue than alcohol sales. The amounts are closer when food and merchandise sales are considered, with RICK reporting a smaller gap between the two revenue sources relative to VCGH. Upscale clubs that offer food can have free-standing or built-in bars for buffet service. Otherwise, food orders might be taken at the main bar or by waitstaff. Consumption of alcohol is often facilitated via direct sales in strip clubs where such sales are legal, appropriately zoned, and licensed. Some clubs that are not licensed to serve alcohol will work around the restriction by implementing a bring your own beverage (BYOB) policy and a juice bar. Juice bars have the appointments of full bars but only serve non-alcoholic beverages such as water, fruit juice, and flavored carbonated beverages. Such a bar could double as a service counter for the storage of BYOB material and offer ice and mixing services to create mixed drinks using the customer-purchased ingredients. Where waitstaff are present, they may serve as an extension of the bar service; providing and refreshing drinks while maintaining the cleanliness of the seating areas. Other floor areas Many clubs have a lobby area where the cover charge, if any, is collected by a doorman or doorwoman and security personnel can do a quick check of prospective customers as they enter the facility. Games are also a common feature of strip clubs. Arcade and gambling machines are popular features, as are pool tables. Some clubs also have dedicated areas of the main floor dedicated to performing private dance services. Premium access zones Access to certain parts of a strip club can require payment of an additional fee, or can be by invitation. These areas offer features that are not present in the general admission areas. This approach might allow a club to offer different types and standards of services in the various areas, or to comply with local laws. In this setting, VIPs such as high rollers or persons of a wider popular celebrity, may receive complimentary services according to their reputation with the club personnel. VIP seating adjacent to the main floor is often more comfortable. For example, arm chairs or couches may be provided, and may include booths with service tables. The area typically has a clear line of sight to the main stage. Reserve seating gives a customer a sense of importance and demonstrates