colour photo of Jones and Richards in front of Jagger, Watts and Wyman, and set it against a blurred black background. According to Margotin and Guesdon, the photo was intentionally blurred as "an allusion to the psychedelic movement" and "corresponds better to the Stones' new artistic direction". Marketing and sales Aftermaths release was preceded by the Rolling Stones' two-week tour of Europe, which began on 25 March 1966. Decca issued the album in the United Kingdom on 15 April and an accompanying press release that declared: "We look to Shakespeare and Dickens and Chaucer for accounts of other times in our history, and we feel that tomorrow we will on many occasions look to the gramophone records of the Rolling Stones... who act as a mirror for today's mind, action and happenings." On the same day, Time magazine published a feature titled "London: A Swinging City", belatedly recognising the Swinging London phenomenon a year after its peak. The British edition of Aftermath featured a run-time of 52 minutes and 23 seconds, the longest for a popular music LP at that time. The record was pressed with reduced volume to allow for its unusual length. In the Netherlands, Phonogram Records rush-released the album during the week of 14 May in response to high demand from Dutch music retailers. In the US, London delayed the album's release to market the Big Hits compilation first but issued "Paint It Black" as a single in May. The song was originally released as "Paint It, Black", the comma being an error by Decca, which stirred controversy over a purported racial connotation. The band began their fifth North American tour on 24 June in support of Aftermath; it was their highest-grossing tour yet and, according to Richards, the start of a period of rapprochement between Jones, Jagger and himself. In late June or early July, London released the American edition of the album with "Paint It Black" replacing "Mother's Little Helper", which was released in the same period in the US as a single with "Lady Jane" as the B-side. "Out of Time", "Take It or Leave It" and "What to Do" were similarly cut from the US LP's running order in an effort to significantly reduce its length, in keeping with the industry policy of issuing shorter albums and maximising the amount of LP releases for popular artists. Aftermath was the band's fourth British and