consortium formed with two other ad tech companies, AppNexus and MediaMath, to compete with Facebook and Google in the area of programmatic advertising, the term used to refer to the use of automation software to buy advertising. In February 2018, LiveRamp acquired Pacific Data Partners, an aggregator of anonymized business data. Also in February, Acxiom announced a reorganization from three divisions into two - a Marketing Solutions group and its LiveRamp business. In May, the company announced international expansion into Brazil, Netherlands, and Italy, and released Global Data Navigator (GDN), a portal for identifying available data elements by country. In June 2018, Consumer research firm GfK MRI has partnered with Acxiom. In July, advertising company Interpublic Group of Companies (IPG) announced they were buying Acxiom's Marketing Solutions (AMS) business for $USD2.3 billion. The deal did not include the LiveRamp business. Also in July, LiveRamp announced a partnership with tracking software company Sonobi to help publishers sell targeted digital ads. The sale of the Marketing Solutions business to IPG closed in October, and Acxiom officially changed its name to LiveRamp, and its ticker symbol to RAMP. The Acxiom brand was transferred to IPG alongside the AMS business unit. In April 2019, LiveRamp acquired consent management platform provider Faktor. In July, LiveRamp acquired the Boston-based television analytics company Data Plus Math for $150 million. 2020s In January 2020, the company launched its own consent management platform, called Privacy Manager. In March, the company launched Safe Haven, a tool allowing advertisers and media owners to share customer data while following privacy laws. In July, LiveRamp acquired Acuity Data to enhance Safe Haven’s retail trade analytics capabilities. Products and services LiveRamp's products and services allow clients to combine customer data from various online and offline sources. Their products include: Authenticated Traffic Solutions (ATS), a tool for publishers and advertisers to connect their data sources without using web cookies Data Marketplace, formerly IdentityLink Data Store, allows customers to highlight and activate customer data sets for targeted marketing purposes Data Plus Math, providing media measurement for brands, agencies, cable operators, streaming services, and networks to determine who is watching their ads, and matching it with other consumer behavior data Onboarding, which allows companies to analyze online and television first-party data. All personally identifiable information (PII) is removed from the data, and is replaced with anonymized IDs. Privacy Manager, a consent management platform supporting data compliance. Safe