provided by many clubs is for a customer to be placed on stage with one or more dancers for a public lap dance. Occasions for this type of performance are bachelor parties and birthdays, among others. Bed dance areas require more space because they are designed for the customer to be prone with the entertainer(s) positioned on top of them. Bed dances are the least common of the three, and in many clubs are a more expensive option than a lap dance because of the novelty and increased level of contact between customer and service provider. Customer service Strip clubs are profit-oriented businesses like restaurants and other retail establishments. Performers and staff are the primary customer service representatives in the club environment. Dancers are their primary vehicle to entice customers to spend time and money in the establishment. Interaction Dancers continually interact with the customers in the club. They walk around and solicit drinks and lap dances, usually scanning the club floor to find the most lucrative customer to greet. The dancer qualifies a customer by sizing up their appearance and personal characteristics. Once the dancer identifies a suitable customer, she approaches, and attempts to establish a social relationship. Interaction can also be initiated by customers. Clubs generate revenue by cover charges, selling drinks, and other means. Dancers make most of their income from giving lap dances or VIP dances, where regulations allow. Otherwise, customer tips, at the stage, are a dancer's primary form of income. Dancers are entertaining the customers in exchange for money and employing all of the resources at their disposal to do so. They sell the fantasy of sex, but do not typically follow through with the act. Dancers, in an attempt to acquire a tip or monetary reward, may be selling more than just attractiveness and fantasy. They portray feelings of intimacy and emotional connectedness for their customers and most of the time these portrayals are overstated or false. The stage persona is different from who they are backstage, even if it does mirror aspects of their true personality. Within the context of the strip club, dancers might sometimes give the impression that they are revealing private (or backstage) information to customers in order to play a confidence game for increased profit. Dancers use props such as make-up, clothing, costumes, and appealing fragrances to complete their character and maintain their "front" while in the club.