a Brazilian direct marketing and data quality company. In October 2010, the company launched AbiliTec Digital, a web-based tool to match digital identities to traditional name and address data, such as that collected from loyalty programs. On July 27, 2011, Acxiom named Scott E. Howe, as the company’s chief executive officer and president. In December 2011, Acxiom announced the sale of its background screening business, Acxiom Information Security Services (AISS), to Sterling Infosystems, now SterlingBackcheck. In 2012, the NY Times reported that the company had the world’s largest commercial database on consumers. In 2013, CNBC announced that the Federal Trade Commission was investigating Acxiom and eight other companies to learn how they collected and used consumer data. Acquisition of LiveRamp On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million. LiveRamp was co-founded in 2011 by Travis May and Auren Hoffman as a spinout of RapLeaf, a marketing data and software company founded in San Francisco, California in 2005 by Hoffman and Manish Shah. LiveRamp's services combined customers' CRM and loyalty program data with other available data sources, to better segment and target consumers. Acxiom kept the business operating under the LiveRamp name under the leadership of May. In July 2015, the company sold its IT outsourcing division, Acxiom IT Outsourcing (Acxiom ITO), to Charlesbank Capital Partners and M/C Partners, and Acxiom ITO was subsequently rebranded as Ensono. In December, Acxiom acquired the Boston-based advanced-advertising unit of Allant, a third-party data shop focused on advertising and marketing. In November 2016, LiveRamp acquired two data and identity-matching startups, Arbor and Circulate, for more than $140 million combined. The company also announced the launch of IdentityLink, a method of anonymizing consumer's identities as they are tracked across multiple platforms. In August 2016, Acxiom sold its marketing automation solution, Acxiom Impact, for $50 million, to New York City-based marketing firm Zeta Interactive, now Zeta Global. The company was also named in Glassdoor's top small company to work for. By 2017, LiveRamp was reportedly worth $1.5 billion. In January 2017, Acxiom launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation of customers without revealing their actual identities. On March 10, Acxiom announced that it was moving its headquarters back to Conway, Arkansas after selling its corporate office building in Little Rock, Arkansas. The building was acquired by Simmons Bank. In May, LiveRamp announced a