benefit from the success of the superhero genre in the West. However, one of India's earliest superheroes is Batul the Great, was created during the 1960s by Narayan Debnath., whose early comic strip Handa Bhonda, inspired by Laurel and Hardy, had been launched in the magazine Shuktara in 1962. In the 1980s, at least 5.5 million copies of comics such as Heroes of Faith series were sold in India. Dozens of publishers churned out hundreds of such comic books every month, but this trend nosedived in the late '90s with the advent of cable television, Internet and other modes of entertainment in India. However, publishers like Raj Comics and Diamond Comics along with comics like Amar Chitra Katha (with characters such as Suppandi) have been able to sustain their readership. After a lull, new publishing companies such as Level 10 Comics, Chariot Comics, Arkin Comics, Nila Comics, Yali Dream Creations, Fiction Comics, Comix Theory, Green Gold, Jr. Diamond, diamond books, diamond toons etc. have appeared on the market in the last few years. Comic publishers meanwhile have been accused by critics of lacking innovation in the face of digital competition. But counter to the claims many innovations had been introduced where Indian publishers have tried many innovative ways to promote comics such as animation, film and short films, and TV serials and ecomics, VHS films, audio films and mobile apps by Raj Comics, Diamond Comics, Amar Chitra Katha. And a very innovatively attempt was done by Indian publishers which is reaching out to 236 Indian Rajya Sabha members through sending postcards with request to promote reading books and comics by world record holder sri Niand Jadhav ji in conjunction with Indian comics publishers Comix Theory and Comics Byte, and also comics art workshops, massive comics giveaways programs, Pulp Gulp Talk Show made by Comix Theory to promote comics digitally and brings out various topics of discourse in mainstream comics which were earlier not present like comics and philosophy, history of comics directly from the academicians, link between comics and fine art and theatre from the viewpoints of legendary as well as new comics artist of Indian comics industry, making a rich contribution to the present culture and discourse on Indian comics from within. A dedicated news portal Comics Byte has been seen covering Indian comics and its activities. Recently vr and ar enabled comics were seen apart from the long