companies other than East Coast started to come up with Music Albums. Front runners among them were Johny Sagarika, Satyam Audios, Magnum audios and Octave audios. As a result, Pop music culture grew in Kerala. In 2006, Satyam audios came up with superhit album Chempakame which saw the rise of a new singing sensation Franco and a talented composer Shyam Dharman. The songs "Sundariye Vaa" and "Chembakame" were record breaking hits. The Same year Shaan rahman with Siju Sivan and Deepu Skaria formed a new band named 'DESINOISE' which launched the album 'Revolution'. The songs "Aasha nirashaa" and "Oo NIlaave" of the album was noted widely for its music and the variety in picturization. In 2008, Johny Sagarika came up with the album Mohamand the song "Kudajadriyil" sung by Swarnalatha and composed by Mansoor Ahmed became a big hit. Meanwhile, Malayali pop saw a new trend that was the rise of boy bands. One of the first notable boy band was Confusion of Balabhaskar and Ishaan Dev their song "No Tension Please" was a hit. Year 2007 saw the coming of a new band Team Malayalee which rocked the Malayalam album industry. Team Malayalee consisted of four talented musicians Vineeth Sreenivasan, Jakes Bijoy, Shaan Rahman and Arjun Sasi. The songs "Friends 4 ever" and "Minnalazhake" from the album Malayalee was big hit. In 2008, Vineeth Sreenivasan and Shaan Rahman again teamed up to bring out an album Coffee @ MG Road which became another smashing hit. The song "Palavattom" which featured Malayalam actor Salim Kumar is widely regarded as an all-time hit. Year 2009 saw the rise of another boy band YUVA which created waves with debut album Dreamzzz. YUVA consisted for three talented young musicians Vineeth Mohandas, Santhosh Kumar and Sinu Zachariah and they brought some fresh air of good melodies to the Malayalam music industry at a time when the industry was stuck up imitating Tamil, Hindi and Western songs. Their debut video song "Ravin Nilakayalil" was a huge hit and was a chart topper throughout the year 2009. In 2010 they came up with their second music video "Povukayano" sung by Vidhu Pratap which again was popular among youths. In 2010, another boy band named Arrows was formed which included reality music show Asianet's Idea Star Singer sensations Arun Gopan, Roshan N.C., William Isaac and Sudarshan Achary. After a gap of 6 years, East Coast came up