from Thevenard. , production is over 1 million tonnes per annum. Iron ore is mined by Arrium in the Middleback Range near Iron Knob, inland from Whyalla. Some of the product is smelted to produce feedstock for the Whyalla Steelworks. Increasing volumes of iron ore are also being exported from Whyalla directly to customers in Asia. There is a commercial nephrite jade mine near Cowell, and jade souvenirs can be purchased in the town. The peninsula has many small inactive mines and quarries. It is considered prospective for a variety of minerals, including graphite, coal, and uranium, with many deposits being proven in recent years. The 2000s saw increased mineral exploration activity on the peninsula. In 2013, some of the more advanced mine development projects included: Ironclad Mining's Wilcherry Hill, Centrex Metals's Fusion Magnetite Project and Iron Road Limited's Central Eyre Iron Project. Existing rail, power, and water supply infrastructure shortfalls continue to hamper new project development. Tourism The Eyre Peninsula is promoted by Regional Development Australia Whyalla and Eyre Peninsula as the 'Seafood Frontier' due to the variety of seafood species in the region, both farmed and wild-caught. Key species are the southern bluefin tuna and yellowtail kingfish, which are farmed in Port Lincoln and Arno Bay, and Pacific oysters, which are grown in Coffin Bay, Cowell, Denial Bay, Smoky Bay, and Streaky Bay. Other seafood offerings include abalone, King George whiting, mussels, western king prawns and blue swimmer crabs. Many natural heritage attractions can be found in the peninsula's three national parks, numerous conservation parks, and along the peninsula's extensive coastline. Ecotourism operators offer visitors opportunities to experience many of the peninsula's iconic marine species either in or on the water. From Whyalla, visitors can snorkel or dive off Point Lowly to witness the mass breeding aggregation of giant Australian cuttlefish, which occurs there from May to August each year. From Port Lincoln, tourists can swim in a cage with southern bluefin tuna, with a colony of Australian sea lions, or enter a shark cage to observe great white sharks offshore near the Neptune Islands. Ceduna lies to the east of the Nullarbor Plain, which is crossed by a stretch of the Eyre Highway running parallel to the Great Australian Bight. Oyster farm tours can be experienced at Smoky Bay, allowing visitors to see where oysters are grown. Recreational fishing for species such as King George whiting and