the band. John Mason, disappointed with the music business and his ideals of The Clash, Crass and independence overlooked for the limited vision of those caught up in legal wrangling, went on to become a writer. Clark briefly recorded demos with Andrew "Snake" Newton, who had been the live sound engineer for Sp!n, than gave up music to become a primary school teacher. Clark felt he was increasingly too old to become a rock star and decided to play and record only in his own bedroom and indeed returned to this after a hiatus of about ten years. Wanting to continue together in a band, Steve Mason and James recruited bass player Kevin Miles, who had a long association with the band. After seeing Watford-based Welshman Martin Rossiter cross the floor of a club, Mason approached him and they began to talk. Their meeting ended with Rossiter handing out his business card ("Martin Rossiter: Soothsayer to the Stars") and Mason asking Rossiter if he would like to audition with the band. Rossiter appeared on Sp!n's last demos as "Martin T. Falls" (a nod to the Mancunian band The Fall) shortly before the band decided to adopt the name Gene. Breakthrough By the time NME journalists Keith Cameron and Roy Wilkinson encountered Gene, the band had already gained some live experience and written several songs. Cameron and Wilkinson were impressed enough to form independent record label Costermonger with the sole purpose of promoting Gene to a wider audience. Their double A-sided debut single "For The Dead" / "Child's Body" was released on Costermonger in May 1994. The single received a great deal of attention from the music press: Select named it "Single Of The Month", whilst NME made it their "Single of the Week". The limited edition of 1,994 copies sold out in two days. Numerous live shows followed. Gene's performance in support of Pulp at London's The Forum was hailed by the NME as/a breakthrough performance. "Gene have just played third on the bill and willed the crowd into treating them like headliners who are very, very big indeed", said NME. "He [Martin] has made people love him, and now he's loving every minute of it." With Gene already developing a devoted fan following, a new single was planned to consolidate their popularity. The second single, a triple A-side consisting of "Be My Light Be My Guide", "This Is Not