Bamsemums (bearchu) is a bear shaped chocolate-covered marshmallow candy created by the chocolate factory Bouquet d'Or, in Ascq, France. History The first bear shaped chocolate-covered marshmallow candy was invented and manufactured in 1962 by the chocolate factory Bouquet d'Or, in Ascq (now Villeneuve-d'Ascq), France under the name 'Petit ourson'. Some confectionaries have started to make their own bear shaped chocolate-covered marshmallow candy as the Bouquet d'Or's one, as Nidar in 1975. Types of Bamsemums Bamsemums original (1975) Bamsemums jelly (1992) Bamsemums foam (1992) Bamsemums banana (2004) Bamsemums raspberry (2005) Bamsemums citrus (2014) References External links Bamsemums official website Brand name confectionery Marshmallows Norwegian brands Orkla ASA