of Video-Ace Dendy, edited by Valery Polyakov, came out in the summer of 1993. The first seven issues of the magazine were advertising brochures for Steepler products. Under an agreement with the French publisher Hachette Filipacchi-Press, the magazine also reprinted articles from the French magazines Joypad and Joystick. The magazine added articles on the Sega Mega Drive and Super Nintendo Entertainment System, which were also sold by Steepler. After funding delays, the contract to publish the magazine was terminated, and Steepler launched its own magazine, Dendy: The New Reality, published by the Ptyuch magazine editorial staff, with the texts written by Steepler's advertising department. Six issues later, Dendy: The New Reality magazine closed down completely, and the editors of the closed Video-Ace Dendy magazine resumed publication under the name Velikiy Drakon, independently of Steepler. Beginning in September 1994, the television program Dendy: The New Reality was launched on 2×2 TV channel by Steepler. The host was Sergei Suponev, who had previously hosted Time of Stars and Call of the Jungles. Each episode featured games for Dendy, Mega Drive, and Super NES. The show received high ratings and was very popular. After 33 episodes the program ended, and two months later it was resumed on the ORT channel as a second season with the abbreviated title The New Reality. The second season paid less attention to Dendy games, and in January 1996 the last episode aired. Reasons for the closure were cited as unfortunate airtime, 3:45 p.m. on Fridays, as not all children were home or watching TV at that time, and the production costs for each episode rose from $50,000 to $100,000. Shortly after The New Reality closed, MTK TV Channel launched a TV program called Dendy World, hosted by Semyon Furman and Sergei Gvozdev, which closed after 12 episodes. Nintendo contract, competition, and downfall In 1994, 100,000-125,000 consoles were sold each month and the monthly turnover was $5 million. By 1995, the company hired singer Oleg Gazmanov and his son Rodion to continue advertising. In addition, the Argus animation studio was hired to produce a short animated film, The Adventures of Dendy the Elephant. A TV show consisting of thirteen episodes was also planned, but was never finished. Savyuk later said that the company discovered that user loyalty was over 80%, and that no advertising was needed at that rate. Three new divisions were opened: Steepler Graphic Center for