Crunchie is a brand of chocolate bar with a honeycomb toffee (or known as "sponge toffee" in Canada and "honeycomb" or "cinder toffee" in the UK as well as "hokey pokey" in New Zealand) sugar centre. It is made by Cadbury and was originally launched in the UK by J. S. Fry & Sons in 1929. Size and variations The Crunchie is sold in several sizes, ranging from "snack size" – a small rectangle – to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about inch deep (2.5 cm × 18 cm × 2 cm). In the late 1990s, there was a range of limited edition Crunchies on sale in the UK. These included a lemonade bar and a Tango Orange bar, in which the chocolate contained the different flavourings. A champagne-flavoured bar was launched for New Year's Eve 1999. In South Africa, Cadbury sold a white chocolate version in a blue wrapper until recently. Like other chocolate brands, Crunchie brand ice cream bars and cheesecake are also sold in some countries. Such products contain nuggets of the honeycomb. In 2006, a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. It was soon discontinued; but an ice cream of the same name, which is Magnum (ice cream)-shaped honeycomb ice cream with popping candy covered in milk chocolate, is sold in the UK and Ireland. In 2010, Cadbury's launched Crunchie Rocks, a mixture of chocolate, cornflakes and Crunchie. Until September 2010, Crunchie was produced in the Somerdale, Keynsham plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in Skarbimierz, Poland. Labels for these products do not state a country of origin, instead stating "Made in the EU under licence from Cadbury UK Ltd". Violet Crumble is a very similar product that was invented in Australia in 1913. It continues to be produced there, with some small niche exports to other nations. A similar product, with or without a chocolate coating, is sold as sponge candy in the United States, although honeycomb in these forms are also available outside the US. Limited editions In 2000, a short-lived (but successful) sister chocolate bar was launched, called Crunchie Tango. It was co-produced by Cadbury and Britvic and featured Tango Orange flavouring. Other limited edition flavours included Lemonade, Champagne and Mint. In