had been written in 1979 about the "proposed faceted shape of the building" and that the finished tower was a "monumentally undistinguished one". She also wrote that the atrium was "an uncomfortable place, awkwardly proportioned in its narrow verticality", calling it a "pink marble maelstrom" and asking Trump to remove the quote from its wall. Geist called the tower a "Xanadu of conspicuous consumption" and described it as "preposterously lavish" and "showy, even pretentious." Architect Gregory Stanford described the atrium as "pretty horrible." The fifth edition of the AIA Guide to New York City, published in 2010, described Trump Tower as a "fantasyland for the affluent shopper" hidden by "folded glass," with the Trump theme evident throughout the building. Comparing the building's interior design to alcoholic drink brands, the authors wrote that the design was less like a high-end "Veuve Clicquot" and more like a generic "malt liquor." Fodor's New York City 2010 described Trump Tower's "ostentatious atrium" as an example of the "unbridled luxury" of the 1980s, characterized by "expensive boutiques and gaudy brass everywhere." The tower's public atrium, along with that of Citigroup Center a few blocks away, was described as a convenient public area. Frommer's called the tower a "bold and brassy place" whose golden sign "practically screams 'Look at me!'". Meanwhile, Insight Guides 2016 edition mentioned Trump Tower as "worth stopping by for a glimpse of the opulence synonymous with Manhattan in the 1980s" and that viewers of The Apprentice would recognize the atrium and the waterfall. Opening and later years 1980s Trump bought full-page advertisements in multiple newspapers and magazines to advertise his new tower. The first tenants included Asprey and Ludwig Beck, who moved into the building before its planned opening in early 1983. The grand opening of the atrium and stores was held on February 14, 1983, with the apartments and offices following shortly afterwards. The tower's forty ground-level stores opened for business on November 30, 1983. At the building's dedication, Mayor Koch said, "This is not your low-income housing project ... of which we need many. But we also need accommodations, uh, for those who can afford to pay a lot of money and bring a lot of taxes into the city." By August 1983, the construction loan for Trump Tower's construction had been paid off using the $260 million revenue from the sale of 85% of the 263 condominium units. Ninety-one