team outside the City boundaries". In 2006 the monument featured alongside Hadrian's Wall and the Sage Gateshead in a television advertisement for the "Passionate People, Passionate Places" campaign, which was intended to promote North East England. It was produced by RSA Films, a company founded by the directors Tony and Ridley Scott, both natives of the North East. In 2007 the structure came second in a poll of places which inspired the most pride in residents of the region, behind Durham Cathedral and Castle; in a survey conducted by the advertising company CBS Outdoor, 59% of people from Sunderland said Penshaw Monument was an important landmark. It appears in Richard T. Kelly's 2008 novel Crusaders. The National Trust has said that since it reopened the structure's staircase in 2011, "for some making it to the top has become a sort of personal pilgrimage, with many visitors finding it an inspiring and often quite emotional experience". Bryan Ferry, lead singer of the band Roxy Music, grew up in Washington, and often visited Penshaw Hill with his father. He told The Times that the monument made a significant impression on him as a child, and seemed "like a symbol... representing art, and another life, away from the coal fields and the hard Northeastern environment; it seemed to represent something from another civilization, that was much finer". He has conceded, however, that the monument is "essentially a folly, a building without purpose". In his book on Roxy Music, Michael Bracewell describes the experience of approaching the monument: "its immensity drawing nearer, the heroic ideal of the place falls away. Grandeur gives way to mere enormity, statement to silence, substance to emptiness.... [T]his solid memorial... was designed, like stage scenery, to be appreciated from a distance." Alan Robson called the monument "a striking example of Doric architecture" in an article for the Evening Chronicle. The Independent James Wilson thought it "perplexing" and a "seriously silly folly". The Journal Tony Jones called it "a visible but under-rated symbol of regional identity". David Brandon described it in The Guardian as an "extraordinary... symbol of the Earl of Durham's insanity and county pride". The Northern Echo Chris Lloyd compared Penshaw Monument to the Angel of the North, calling both "beautifully pointless". Tony Henderson, also of The Journal, wrote that the lack of roof and interior walls "has been to the advantage of the monument as it allows