Express. The Daily Herald strongly condemned the Nazi-Soviet Pact and the Soviet invasion of Finland. In an editorial about the latter, the paper stated "Now finally Stalin's Russia sacrifices all claims to the respect of the working class movement...The Union of Soviet Socialist Republics is dead. Stalin's new imperialist Russia takes its place".Paul Corthorn; Jonathan Shaw Davis; The British Labour Party and the wider world : domestic politics, internationalism and foreign policy New York, NY : Tauris Academic Studies, 2008. . (p.97) The Herald's sales were static or in decline during the post-war period, but a survey in 1958 suggested that it had the highest level of appreciation of any newspaper among its almost exclusively working class readership. Amongst the oldest and poorest people living in Britain, 59% of them were male, the highest proportion of any newspaper being published at the time. According to Roy Greenslade, the editorial staff were firmly entrenched between those advocating populism or politics with no "synthesis" between the positions possible. The International Publishing Corporation acquired Odhams shares around 1961 when they took over that company and the minority stake owned by the TUC in 1964. In 1955 the title's share of total newspaper circulation and advertising sales were both 10.8%, but this had declined to 8.1% and 3.5% respectively by 1964. Following a study commissioned from market researcher Mark Abrams, whose conclusions suggested reasons why the Herald was in decline, it was reborn as The Sun in 1964 under editor Sydney Jacobson. Roy Greenslade, though, has suggested that the Daily Herald was, in fact, losing readers to its own stable mate, the Daily Mirror, rather than because of social changes. By 1969 the original Sun had fewer readers than the Herald at the end of its existence. The newspaper was sold to Rupert Murdoch's News Limited (the holding group for all of his interests at the time), and its format and (eventually) its politics were significantly altered. The photographic archive of the Daily Herald, including the work of photographers such as James Jarché, is at the National Science and Media Museum in Bradford. In 2022, nearly 50,000 images from the Daily Herald Archive were digitised and published online in partnership with Google Arts & Culture. Editors 1912: William H. Seed 1912: Rowland Kenney 1913: Charles Lapworth 1913: George Lansbury 1922: W. P. Ryan 1922: Hamilton Fyfe 1926: William Mellor 1931: W. H. Stevenson 1936: