Shropshire was established during the division of Saxon Mercia into shires in the 10th century. It is first mentioned in 1006. After the Norman Conquest it experienced significant development, following the granting of the principal estates of the county to eminent Normans, such as Roger De Montgomery and his son Robert de Bellême. The Coalbrookdale area of the county is designated "the birthplace of the Industrial Revolution", due to significant technological developments that happened there. Etymology The origin of the name "Shropshire" is the Old English "Scrobbesbyrigscīr" (literally Shrewsburyshire), perhaps taking its name from Richard Scrob (or FitzScrob or Scrope), the builder of Richard's Castle near what is now the town of Ludlow. However, the Normans who ruled England after 1066 found both "Scrobbesbyrig" and "Scrobbesbyrigscir" difficult to pronounce so they softened them to "Salopesberia" and "Salopescira". Salop is the abbreviation of these. When a council for the county was set up in 1888, it was called "Salop County Council". The name was never popular, with Ludlow MP Sir Jasper More raising an amendment to the 1972 Local Government Bill to rename the county "Shropshire" – at the time the council itself opposed the change, although later, in 1980, would exercise its power to legally change the name of the county. The Times noted in a 19 February 1980 article about the name change that "there was no record of why the name Salop County Council was adopted". The decision to make the change was taken on 1 March 1980, at a special meeting of the council, with 48 votes in favour versus five against. It came into effect on 1 April. Another reason why Salop was unfavourable was the fact that if you add the letter 'E' and make it Salope, this is a French word which means 'Bitch' or 'Loose Woman'. The term "Salopian", derived from "Salop", is still used to mean "from Shropshire". Salop can also mean the county town, Shrewsbury, and in historical records Shropshire is described as "the county of Salop" and Shrewsbury as "the town of Salop". There is a reference in the Encyclopædia Britannica (1948) to Shropshire being called Sloppesbury, and this name being shortened to Salop. The Latin motto of Floreat Salopia (may Shropshire flourish) was originally used by the borough of Shrewsbury, and was adopted in 1896 by Salop (or Shropshire) County Council when they received a grant of a coat