JK Properties are developing The Heart of Europe, a collection of seven islands (Germany, Netherlands, Sweden, Ukraine, Main Europe, Switzerland and Monaco) in the European section of the World, into an island luxury resort. The resort is meant to create a fully immersive European experience, with outdoor snow, and stores accepting only the Euro as a currency. It is set to open in 2020. In June 2020, a street called Raining Street was being built as part of the Heart of Europe project, with plans to create artificial rainfall once the outdoor temperature exceeds 27 degrees Celsius. Timeline of construction May 2003: The World development was announced by Nakheel, total completion scheduled for 2008. It was initially to have 200 islands and an area of . February 2004: It was announced that The World would comprise 260 islands, and its area would be 6 km by 9 km, with an area of for each island, with of water between each island. August 2004: It was announced that land reclamation would cost at AED 7.3 billion ($2 billion). April 2005: Sand dredging 55 percent complete, 88 islands had been completed. 30 March 2006: Richard Branson appeared at a media conference on the Great Britain island. However, this was to announce direct London-to-Dubai flights by Virgin Atlantic, and was not related to his investing in the project. October 2006: Seven-time Formula One World Champion Michael Schumacher was presented with one of the islands by Mohammed bin Rashid Al Maktoum on the occasion of his final Grand Prix, in Brazil. Schumacher's manager Willi Weber, suggested, "Perhaps he'll build a kart racing track on [the island]. December 2006: The World reclamation 90 percent complete. October 2007: Nakheel announced the sale of Ireland, and Shanghai in October 2007. 15 November 2007: Brad Pitt and Angelina Jolie were reported to have purchased the island Ethiopia. The claim has since been refuted. January 2008: The World breakwater is completed. 19 February 2008: Cinnovation Group acquired a island as part of a project valued at $200 million USD. Guest and residential villas and a hospitality complex are planned. 25 February 2008: Dubai Multi Commodities Centre announced that it will establish a pearling and marine entertainment center in association with Paspaley Pearling Corporation. It will be located on an island in the Antarctic region of The World. September 2008: Dubai's Limitless announced plans to develop a $161 million USD