of development can be noted in cultural terms, linked to what has been seen as the increasing infantilism of post-modern society. Whereas in the nineteenth century egotism was still widely regarded as a traditional vice – for Nathaniel Hawthorne egotism was a sort of diseased self-contemplation – Romanticism had already set in motion a countervailing current, what Richard Eldridge described as a kind of "cultural egotism, substituting the individual imagination for vanishing social tradition". The romantic idea of the self-creating individual – of a self-authorizing, artistic egotism – then took on broader social dimensions in the following century. Keats might still attack Wordsworth for the regressive nature of his retreat into the egotistical sublime; but by the close of the twentieth century egotism had been naturalized much more widely by the Me generation into the Culture of Narcissism. In the 21st century, romantic egotism has been seen as feeding into techno-capitalism in two complementary ways: on the one hand, through the self-centred consumer, focused on their own self-fashioning through brand 'identity'; on the other through the equally egotistical voices of 'authentic' protest, as they rage against the machine, only to produce new commodity forms that serve to fuel the system for further consumption. Sexuality There is a question mark over the relationship between sexuality and egotism. Sigmund Freud popularly made the claim that intimacy can transform the egotist, giving a new sense of humility in relation to others. At the same time, it is very apparent that egotism can readily show itself in sexual ways and indeed arguably one's whole sexuality may function in the service of egotistical needs. Social egotism Leo Tolstoy, used the term aduyevschina (after the protagonist Aduyev of Goncharov's first novel, A Common Story) to describe social egotism as the inability of some people to see beyond their immediate interests. Etymology The term egotism is derived from the Greek ("εγώ") and subsequently its Latinised ego (ego), meaning "self" or "I," and -ism, used to denote a system of belief. As such, the term shares early etymology with egoism. Egoism vs. pride Egoism differs from pride. Although they share the state of mind of an individual, ego is defined by a person's self-perception. That is how the particular individual thinks, feels and distinguishes him/herself from others. Pride may be equated to the feeling one experiences as the direct result of one's accomplishment or success. Cultural examples A.