NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as other unrelated major events and awards shows. Founded as Blair Motion Pictures by Ed Sabol in 1962 and run by his son Steve Sabol until his death, it produces most of the NFL's filmed and videotaped content except its live game coverage, which is handled separately by the individual networks. NFL Films is based in Mount Laurel, New Jersey. Founding Founder Ed Sabol was a World War II veteran who worked selling topcoats after returning to the United States. In his spare time, he often used a motion picture camera, received as a wedding gift, to record his son Steve's high school football games. Inspired by his own work, Sabol founded a small film company called Blair Motion Pictures, named after his daughter Blair. Sabol won the bidding for the rights to film the 1962 NFL championship game for $5,000, double the bid for the 1961 championship game. The film of that game impressed NFL Commissioner Pete Rozelle, who asked the owners of the NFL to agree to buy out Sabol's company. Although the owners rejected Rozelle's proposal in 1964, they agreed a year later and renamed Sabol's company NFL Films. He received $20,000 in seed money from each of the league's 14 owners, and in return would shoot all NFL games and produce an annual highlight film for each team. As part of the AFL–NFL merger, NFL Films began covering the American Football League in 1968 under a newly established "AFL Films" division, which was simply the regular NFL Films crew wearing separate jackets to appease AFL loyalists. On August 6, 2011, Ed Sabol was inducted into the Pro Football Hall of Fame as a major contributor to the National Football League. Sabol died on February 9, 2015, at his home in Arizona. Style Much has been made of the Films style. Salon.com television critic Matt Zoller Seitz has called NFL Films "the greatest in-house P.R. machine in pro sports history...an outfit that could make even a tedious stalemate seem as momentous as the battle for the Alamo." NFL Films productions follow certain patterns. Film is mostly used, one camera is dedicated entirely to slow motion shots, microphones are present on the