October 2019 industry analyst Milton Griepp presented data at an ICv2 conference in New York showing that for the first time in decades, the market was dominated not by traditionally American monthly comics of the superhero genre, but graphic novels and trade paperbacks of other genres, particular those aimed at younger readers, such Dav Pilkey’s Dog Man and Raina Telgemeier’s Guts, and Japanese manga and manga-inspired books. These books see high sales in book stores, though the shift was also reflected in comics shops. According to data by Bookscan, child-oriented comics and graphic novels accounted for a 41% of sell-through at bookstores, and manga is 28%, while books of the superhero genre constituted less than 10%, a drop of 9.6% year-over-year. See also Events from the Modern Age of Comic Books Portrayal of women in American comics References Sources 1985 comics debuts 1985 establishments in the United States 1980s in the United States 1990s in the United States 2000s in the United States 2010s in the United States 2020s in the United States