Opposition On becoming Leader of the Labour Party on 25 September 2010, Miliband also became Leader of the Opposition. At 40, he was the youngest leader of the party ever. At his first Prime Minister's Questions on 13 October 2010, he raised questions about the government's announced removal of a non-means tested child benefit. In December, he appointed Tom Baldwin as his director of communications. During the 2011 military intervention in Libya, Miliband supported UK military action against Muammar Gaddafi. Miliband spoke at a large "March for the Alternative" rally held in London on 26 March 2011 to protest against cuts to public spending, though he was criticised by some for comparing it to the anti-apartheid and American civil rights movements. A June 2011 poll result from Ipsos MORI put Labour 2 percentage points ahead of the Conservatives, but Miliband's personal rating was low, being rated as less popular than Iain Duncan Smith at a similar stage in his leadership. The same organisation's polling did find that Miliband's personal ratings in his first full year of leadership were better than David Cameron's during his first full year as Conservative leader in 2006. In July 2011, following the revelation that the News of the World had paid private investigators to hack into the phones of Milly Dowler, as well as the families of murder victims and deceased servicemen, Miliband called for News International chief executive Rebekah Brooks to resign, urged David Cameron to establish a public, judge-led inquiry into the scandal, and announced that he would force a Commons vote on whether to block the News International bid for a controlling stake in BSkyB. He also called for the Press Complaints Commission to be abolished – a call later echoed by Cameron and Nick Clegg – and called into question Cameron's judgement in hiring former News of the World editor Andy Coulson to be his director of communications. Cameron later took the unusual step of saying that the government would back Miliband's motion that the BSkyB bid be dropped, and an hour before Miliband's motion was due to be debated, News International announced that it would withdraw the bid. Following the riots in England in August 2011, Miliband called for a public inquiry into the events, and insisted society had "to avoid simplistic answers". The call for an inquiry was rejected by David Cameron, prompting Miliband to say he would set