Bull in 1987. Mateschitz also owned Seitenblicke, Austria's top society magazine, but avoided the celebrity circuit and watched most Formula One races on TV despite owning two teams. He also founded Media House in Austria in 2007 by providing various digital entertainment and thousands of hours of images to interested broadcasters. Mateschitz owned ServusTV, a television channel based in Salzburg. The channel was criticised for allegedly downplaying the seriousness of the COVID-19 pandemic. The channel is considered to have a right-wing position, and was one of only three media outlets given a press pass to the "Defenders of Europe" conference of right-wing and far-right activists in October 2016. In May 2016, Mateschitz announced he would shut down the channel as his employees had requested to form a works council; he changed his mind when no such council was formed. Sports Mateschitz's brands are consistently marketed as associated with the physical and mental attributes needed for various types of extreme sports such as surfing, skydiving, cliff diving, winter sports and mountain biking through commercial sponsorship. Under his tenure, Red Bull was widely acclaimed for its creative and intensive marketing of extreme sports. The successful high altitude skydiving exploration from the edge of space which was carried out by Red Bull Stratos in collaboration with Felix Baumgartner in October 2012 is considered as one of the turning points in Red Bull's history in terms of its intensive marketing strategies in the context of extreme sports. Motorsport Red Bull formerly owned more than 60 percent of the Sauber Formula One motor racing team, and was the team's main sponsor. However, Red Bull ended its relationship with Sauber at the end of 2001 after the team opted to sign Kimi Räikkönen as one of their drivers for the 2001 season instead of Red Bull protege Enrique Bernoldi. In November 2004, Mateschitz bought the failing Jaguar Racing Formula One team from its previous owners, Ford, and he renamed it as a full-blown Red Bull Racing team for the following season in 2005. The fee was undisclosed. Red Bull recruited former Formula-2 driver Christian Horner as team principal while also bringing one of the sport's leading design engineer Adrian Newey on board as the technical director for a salary of $10m. In September 2005, Mateschitz joined forces with his close friend and former Formula One driver, Gerhard Berger, to purchase the Italian-registered Minardi team from its