who come out ahead on them are the distributors. Even Moonbird, for instance, grossed at least as much as its production costs (about $25,000), but only a third of the gross wound up at Storyboard, Inc.”, revealed a 1964 profile by The Harvard Crimson. By the beginning of the 1970s, John and Faith understood they needed to take on more commercial work in order to fund their shorts, and began contributing animated segments for New York-based children’s variety programs such as The Electric Company and Sesame Street. Notably, Hubley directed the “Letter E” segment for the show’s first episode on November 10, 1969. Hubley directed over thirty animated segments for the show between 1969 and 1977. His most notable contributions would be on The Electric Company, where Hubley directed “The Adventures of Letterman” segments from 1972 to 1977 featuring Joan Rivers, Gene Wilder, and Zero Mostel. On both Sesame Street and The Electric Company Hubley would again collaborate with artists like Quincy Jones and Dizzy Gillespie for voice acting and music. To help handle the new workload at the studio, Hubley hired several new artists, including David and Michael Sporn. While working on animated segments for Sesame Street and The Electric Company, Hubley became more recognized for his television work (as he hadn’t made a television commercial since the late 1950s). CBS approached the Hubleys to produce an educational program on geology for the station. Hubley enlisted the help of geoscientist Bruce Heezen to research the film. Originally titled “What’s Under My Foot?”, Dig (1972) premiered on CBS on April 8, 1972. The film’s music was composed by Jones and featured Jack Warden and Hubley’s son, Ray. The following year, the film was adapted into a book co-written by John and Faith. Much in the same way The Hole and The Hat were companion pieces, Hubley’s next film, Cockaboody (1973) was a companion piece to Windy Day (1967). Hubley again recorded a conversation between his daughters Georgia and Emily and brought it to life through animation. Unlike Windy Day, John and Faith collaborated with students in their animation class at Yale University to create the film. Cockaboody was created in conjunction with the Hubleys’ students at Yale, as well as the Yale Child Study Center. The process of making Cockaboody at Yale was filmed by Howard Sayre Weaver for the documentary In Quest of Cockaboody (1973). Cockaboody marked the first