and computer technology enables the customer to analyze, manage processes and speed up productivity improvement and maintenance work. History In 1908, Kanekichi Yasui established Yasui Sewing and Co. that provided repair services and parts for sewing machines. Meanwhile, Masayoshi Yasui inherited his company and renamed it to Yasui Brothers' Sewing Machine Co. In 1928, the company's first product was a chain stitch sewing machine capable of producing straw hats. The machine was popular for its durability compared to German machines at the time. They introduced and began mass production of home sewing machines in 1932, when Jitsuichi Yasui, Masayoshi's younger brother and co-founder of their company, succeeded in developing shuttle hooks. In 1934, they were renamed Nippon Sewing Machine Manufacturing Co. which they subsequently manufacture industrial sewing machines in 1936. Their 200 HA-1 domestic straight stitching sewing machines were exported to Shanghai, being requested by the Japanese government. In 1979, they introduced and manufactured their first computerized sewing machine called ZZ3-B820 "Opus 8". They started making commercial/multi needle sewing machines in 2003 with the introduction of the PR-600. 2010 marked their introduction of a PC design and editing software on their sewing/embroidery machines (Innov-is I) called PE-Design. In 2013, they introduce a home cutting machine named the CM550DX. For the Japanese market, Brother introduced a sewing and embroidery combination machine called Parie in 2017. On August 7, 2018, Brother officially revealed their new 2019 sewing machine product lineup at their Back To Business Dealer Conference held annually in Orlando, Florida to commemorate Brother's 100th anniversary since its inception in 1908. The newest top-of-the-line Brother Sewing/Embroidery/Quilting machine is the Luminaire Innov-ìs XP-1. It features StitchVision technology, which uses light projections to virtually preview a stitch accurately and precisely, as well as a 10.6" by 16" maximum embroidery area. Other products Brother diversified into manufacturing printers, label printers, MFCs, garment printers, Music sequencer, manufacturing/machine tools, and Joysound karaokes in the 1960s. Advertising and sponsorship Brother sponsored Manchester City Football Club from 1987 until 1999, which is one of the longest unbroken sponsorship deals of any English football club. Brother launched their first integrated, pan European advertising campaign in Autumn 2010 for their A3 printer range. Titled ‘141%’, referring to the ratio between paper sizes A3 and A4. In 2019 Brother's UK subsidiary became co-sponsor of the , with the team's name officially becoming "Vitus Pro Cycling Team, Powered By Brother UK". See