and the Chicago Daily News. A scoreboard was located on the extreme right end of the billboard, toward the right field corner. Much like today at Wrigley Field, several of the rooftops beyond the outfield bleachers offered bleacher seating of their own, at least for a few years. The second West Side Park was the home of the Cubs' most successful teams of the 20th century. From 1906 through 1910, the Cubs won four National League pennants and two World Series championships. The 1906 World Series between the Cubs and the Chicago White Sox featured the first cross-town matchup in Series history. Although the Cubs had one of the most successful seasons in major league history, winning 116 contests against just 36 losses, they were defeated by the light-hitting White Sox four games to two. The Cubs finally brought a championship to West Side Park the following year when they swept the Detroit Tigers after ending the first contest in a tie. In 1908, West Side Park became the home of the first repeat world champions when the Cubs again bested the Tigers. After a one-year absence, the Cubs returned to the Series in 1910, only to lose in five games to the Philadelphia Athletics. The 1908 championship turned out to be the franchise's last World Series championship until 2016, ending a staggering 108-year drought for the franchise. The ballpark expanded with the club's rising fortunes. For 1905, several rows of private box seats were built on top of the original grandstand roof behind home plate. That same year saw the construction of a new two-story brick clubhouse structure, fronted by columns, out in far left-center. After just two seasons, jury-box bleachers were built directly in front of and over the clubhouse. During the 1908 season, the bleachers along the first and third-base lines were gradually covered and topped by more private box seating. By the early 1910s the wooden ballpark was showing its age, in large part due to neglect by Charles Murphy, the unpopular owner of the Cubs (one of whose alternate, media-driven nicknames was the unflattering "Murphy's Spuds"). In 1910, the neighborhood view beyond the nearby right field bleachers was blocked off by an enormous billboard. In 1912, the more distant left field view was similarly obstructed by a large billboard, which also served as the new scoreboard. The enclosure of the park was completed with the