Venture Stores, Inc. was a chain of retail stores aimed at the discount department-store market. John Geisse, formerly of Target Stores, and May Department Stores' executive vice president, Dave Babcock, founded the chain in 1968. Venture Stores expanded to operate over 70 stores with major market share in St. Louis, Chicago, and Kansas City, and expanded across various areas in the United States over a period of nearly 30 years, becoming the largest discount chain in Chicago. In January 1998, Venture Stores entered a Chapter 11 bankruptcy and closed within six months. History The chain was founded in 1968 when Target founder John F. Geisse went to work for May Department Stores. Under an antitrust settlement reached with the Department of Justice, May was unable to acquire any more retail chains at the time, and the department-store company needed a way to compete against the emerging discount-store chains. When May's Dave Babcock learned that Geisse had resigned from Target Stores, he spoke with Geisse about starting a new discount retailer, resulting in the founding of Venture. The first Venture store opened in 1970 in the St. Louis suburb of Fairview Heights, Illinois - store #002. Land had been purchased for store #001 in the St. Louis suburb of Overland, Missouri but a building was never constructed. In 1976, Geisse retired and left Venture Stores, which had by that time expanded to 20 units. In 1978, Venture Stores purchased 23 Turn Style locations in the Chicago area from Jewel food stores, and expanded to over 40 locations in the Chicago market area, with many city locations. It was the largest discount chain in Chicago with inner-city locations other than Zayre/Ames. In 1990, Venture separated from May and became a private corporation. Venture's advertising slogan during the 1980s was "Save at Venture, Save With Style". or "SWS". In the 1990s, Venture employed two other slogans; the first, tied to a companywide remodeling initiative aimed at making the stores more like Kohl's, was "See What's New For You!". At the time Venture closed, its slogan was "See What A Little Money Can Buy". Dining As was a common trend in American department stores, many Venture stores offered a dining area inside the store, typically called Cafe Venture. This area sold standard American fare, such as hamburgers and pizza, although one could also get a "hot dog with the ends cut off." The dining