business. During 2012, Song was recruited onto the teams of two new companies that had been founded by fellow professional skateboarders, one who had skated for a clothing company, Matix, that Song had cofounded many years earlier. Paul Rodriguez and Joey Brezinski's (Brezinski had signed a contract with Tensor Trucks, the brand that also sponsors Song, in mid-2010) new bearing company, Andale, was officially launched in 2012 and Song left his position on the Bones bearing team (prior to Bones, Song had released signature model bearings and filmed a video part for the FKD company that, as of February 2013, is within the Syndrome Distribution company). Daewon is featured on the team page holding up a selection of Andale stickers and has joined former Almost professional Ryan Sheckler and ex-Deca rider JB GIllett on the team. Song is a featured as a sponsored rider on the Glassy Sunhaters sunglasses website and online store, co-owned/co-founded by professional skateboarder, Mike Mo Capaldi, and his brother, Vince. Shortly after the addition of Song, a signature sunglasses model, "The Daeviator", was released and promoted heavily on the relevant websites. The humorous line, "Daewon has personally blessed everyone single pair of these to give you a portion of his balance.....you're welcome." accompanied the product's page on the Glassy Store website. Loud Headphones is a company that was founded by professional skateboarders, photographers, and videographers around 2012. The company states that its "main objective above all else is to start something that matters" and places an emphasis upon eco-friendly, low-cost packaging that allows more money to be spent on a worthwhile product and donations to its charitable partner the Let Them Hear Foundation. Song is one of the Loud-sponsored skateboarders, alongside other team members such as Sammy Baca and Fred Gall, and has released signature model earbud headphones. Song was announced as a team member of the newly formed Knox Hardware brand in early October 2013, alongside Chris Cole. The brand was founded by Song's longtime friend and Matix collaborator Gavin, and will also release apparel collections. Gavin explained to TransWorld Business: "Knox's DNA and the story we want to tell is the Americana blue collar hard worker." As of February 2017, though, the brand in no longer active. Setup On January 5, 2013, Song participated in an interview with the Alli Sports website to explain the hardware that he uses for his skateboard. Notable aspects