network's coverage of Super Bowl XLVII. Additionally, in compliance with the Active Format Description #10 code, CBS Sports switched to a 16:9 aspect ratio letterbox presentation used for all sports programming, including the SEC on CBS and the NFL on CBS broadcasts. On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50, and was intended to provide consistency between the division's platforms. It replaced an existing logo that had dated back to 1981. In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the components of the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface. The implementation of the branding by CBS Sports launched during the lead-up to Super Bowl LV, which introduced a new on-air graphics package that conforms to the corporate design language. See also CBSSports.com CBS Sports Network CBS Sports Radio Paramount Global Main competitors ESPN ESPN2 ESPNews ESPNU ESPN on ABC ACC Network SEC Network Fox Sports FS1 FS2 Big Ten Network NBC Sports USA Peacock CNBC Warner Bros. Discovery Sports AT&T SportsNet Univisión TUDN References External links 1955 establishments in New York City Webby Award winners