damages to the federal government, customers, and local competitors. In early 1987, the firm Hawley Goodall, owned by Lord Ashcroft, bought the Indianapolis-based Crime Control Inc., the fourth-largest company in the U.S. security market, for $50 million. Later in the year, it bought ADT and moved to Bermuda. This purchase transformed Hawley into the leading security services business in the United States, and resulted in the majority of its revenues coming from the North American market. As a result of the acquisition, Hawley changed its name to ADT Limited and decided to refocus its business around security services. At the end of 1987, the company sold its North American–based facility services business to Denmark's ISS A/S. In 1997, ADT was purchased by Tyco International in a reverse takeover. Broadview Security acquisition In January 2010, Tyco announced that it was acquiring Broadview Security (formerly Brinks Home Security) and was merging the company with its ADT division in a transaction valued at $2.0 billion. In 2008, Brink's had spun out its home security business, which accounted for 15% of Brink's revenue that year, into a separate publicly traded company. Brinks Home Security had rebranded as Broadview Security in 2009 with a massive advertising campaign. The ads were widely criticized as unscrupulous, fear-mongering, and exaggerating what home security systems were capable of doing. Unflattering parodies of Broadview's TV commercials, mocking the company's attempts to manipulate consumers, were posted online, along with a filmed Saturday Night Live sketch featuring Andy Samberg and Bill Hader. The acquisition of Broadview closed in mid-2010, and combined the #1 and #2 security companies in North America, adding Broadview's 1.3 million customer accounts and $565 million in annual recurring revenue to ADT's existing customer base of 7.4 million accounts and $3 billion in annual revenue. Other acquisitions In September 2011, Tyco announced that it would split into three companies, ADT being one of the three. On October 1, 2012, ADT debuted as an independent public company and began trading on the New York Stock Exchange (). In 2014, it acquired the Canadian company Reliance Protectron Security Services from Reliance Home Comfort. In February 2016, Apollo Global Management acquired ADT for nearly $7 billion and merged it with another home security firm, Protection 1. The purchase price represented a premium of approximately 56 percent over ADT's closing share price on February 12, 2016, and when combined with Protection 1 represented