not own the shopping center for long, selling it one year later. Dayton's had not owned a store in Sioux Falls since selling Fantle's Department Store in 1967. In 1977, Dayton's announced the construction of a new Sioux Falls store, which would become the first with the Dayton's nameplate in South Dakota. The Sioux Falls market was chosen for a Dayton's location based on the familiarity of the Dayton's name with area residents, and because 1,500 Dayton's credit-card account holders resided in the area, though the closest Dayton's was about 250 miles away. The new Dayton's location contained about 100,000 sq ft of retail space and $3 million in inventory when it opened at the Empire Mall in July 1978. It was also a unique store for Dayton's because it did not have the larger furniture, drapery, and carpet departments like its Minnesota counterparts, and was considered Dayton's most forward store in design and décor at the time of its opening. In 1978, Bob Dayton, son of former Dayton's president Donald Dayton, walked away from his executive position to purchase a competing retailer, Harold, located just down the street on Nicollet Mall from Dayton's flagship store in Minneapolis. Harold was a high-end women's retailer in Minneapolis, and had been experiencing declining sales in recent years, due in part to previous absentee ownership. Bob Dayton had grown bored at Dayton's and was excited by the opportunity to purchase Harold, and go head-to-head against the business his great grandfather founded. Besides owning Harold, he also developed The Conservatory, a retail shopping center on Nicollet Mall directly across the street from Dayton's, and which was ultimately deemed a failure and demolished. Harold went out of business in 1990. Dayton's continued to expand and announced its fifth shopping center, and first Wisconsin Dayton's store, in 1978. This would be its first shopping center to be built outside Minnesota, and would be located in La Crosse, Wisconsin. Valley View Mall (La Crosse, Wisconsin) opened in July 1980, with Dayton's as one of the four anchor stores. In March 1978, Dayton's relocated its Home Store from Southdale Center to a newly constructed store nearby, also in Edina. This was unusual in that the Dayton's Home Store was no longer located within the same mall as the Dayton's store. 1980s Kenneth Dayton, the last of the five Dayton brothers still affiliated with Dayton's, responsible for leading and