Captain Action was an action figure created in 1966, equipped with a wardrobe of costumes and facial masks allowing him to become Superman, Batman, Spider-Man, Captain America, Aquaman, the Phantom, The Lone Ranger (and Tonto), Flash Gordon, Buck Rogers, Sgt. Fury, Steve Canyon, and the Green Hornet. Captain Action was the Ideal Toy Company's answer to Hasbro's G.I. Joe, although the protagonist dolls of both toy lines were created and designed by the same toy-and-idea man, Stan Weston. Captain Action also had a working 4 foot (1.2192 meter) parachute. Historical overview Toy developer Stan Weston went to Hasbro's Don Levine with the idea of an articulated doll in the form of a soldier — a basic figure, and with limitless accessories. Levine and his Hasbro team took the concept, making it into G.I. Joe, the first modern action figure for boys — and the first to carry the action figure generic name, an attempt to remove the term "doll" from a toy for boys. Weston took his money from the G.I. Joe venture and founded his own licensing company, representing DC Comics, Marvel Comics, and King Features Syndicate. After the success of G.I. Joe, Stan Weston's company, Leisure Concepts, then brought the idea of a new, articulated, twelve-inch (305 mm) action figure to Ideal Toys Corporation, who were seeking an action figure of their own, to remain competitive in the toy market. Weston proposed Captain Magic, a many-in-one hero, who could adopt the guise of several heroes, all of whom Leisure Concepts represented. The name was changed to Captain Action, and first marketed by Ideal in 1966. The figure itself had a rather sad and worried expression, a strange shaped head (so the masks of the various heroes would better stay in place over it) and a more detailed musculature than G.I. Joe's. The original Ideal base for the line was Captain Action in his blue and black uniform, with lightning sword and ray gun included in the box. Separate Superman, Batman, Lone Ranger, The Phantom, Flash Gordon, Captain America, Sgt Fury, Steve Canyon and Aquaman costumes (with accessories) were available; the next wave (1967) added Spider-Man, Buck Rogers, the Green Hornet, and Tonto, with a Blue Lone Ranger variation (matching the still popular Clayton Moore series) and collectible flicker rings in each box. In 1967, Captain Action proved popular enough to expand the line, adding a partner, Action Boy,