Harlem to promote the Sony PlayStation 2 game Gran Turismo 4. Judges: Donald Trump; George H. Ross; Jill Cremer Trump Monologue Shut Up And Listen Trump emphasizes the importance of listening, one doesn't have to follow what others are saying but it is important to listen in order to learn. The winner will determined as judged by Sony PlayStation's executives, who will base their decision on feedback from local residents. Winning team: Magna Reasons for victory: Magna's advert was eye-catching and showcased the variety of scenery and vehicles featured in the game. It also made good use of the Sony and Gran Turismo branding, clearly communicating their message to the locals. Magna also talked to locals about what they would like to see in a Gran Turismo ad, and directly used their feedback. Reward for Winning: Photo shoot for individual portraits with world-famous photographer Patrick Demarchelier. Losing team: Net Worth Reasons for loss: Tara decided to focus more on creating a piece of art rather than an ad, feeling that focusing too much on the advertising aspect would be disrespectful to the Harlem community. Unfortunately, this ended up making the graffiti unrelated to the brands, and didn't tell the residents anything about the game itself, which gave them no reason to buy it. In addition, at least one member of the focus group felt that the graffiti represented a stereotypical view of Harlem. Sent to boardroom: Tara, Audrey, Craig Firing Verdict: Trump and his advisors questioned why Tara brought in Craig, and she justified this by saying he got into an argument with Audrey about being recently married, which left Trump unimpressed. Craig further hurt Tara's chances by saying he would fire Tara over Audrey (who was also not responsible for the loss), saying he didn't like her concept. Trump agreed and despite Tara's strong defense, Trump couldn't overlook her mistakes and had virtually no choice but to fire her. Fired: Tara Dowdell – for ignoring the executives' wishes and producing an inoffensive but useless final ad, missing the point that it was a marketing task, and for allowing her emotions to tie into her decision to bring Craig into the final boardroom. While Trump felt Tara had great potential and was stronger than Audrey, her major mistakes, failing to understand the task, and Craig's testimony completely sealed her fate. Special notes: Jill Cremer once again fills in for Carolyn