followed by his trademark phrase, "Knowhutimean?" In 1982, arcade manufacturer Gottlieb created but never released an edition of their successful arcade game Q*Bert with Mello Yello livery in-play as well as proposed cabinet artwork. The game has been preserved and is playable on the MAME arcade emulator. In 2011, Mello Yello relaunched its ad campaign. The commercial featured cartoon adults who boarded a boat and made a band, singing "Mellow Yellow". In 2013, Mello Yello became the title sponsor of the NHRA's professional drag racing circuit—the NHRA Mello Yello Drag Racing Series, as part of an extension of The Coca-Cola Company's sponsorship. Fellow Coca-Cola brands Powerade and Full Throttle had previously served as title sponsors. In December 2015, Mello Yello unveiled a new logo and packaging design, featuring a new stylized "MY" emblem in black on yellow. This logo was only used for the regular variant and the Mello Yello Zero. Mello Yello Cherry and Peach continued to use the previous logo until 2017. International relaunches In October 2006, Mello Yello was relaunched in New Zealand as a 'limited edition' product after an absence of at least 15 years from the local market. The relaunched New Zealand version contained the original 1980s logo, and as when it was available in the 1980s included the words A Product of the Coca-Cola Company on the bottle top. This 'limited edition' release was available in 600 ml and 1.5 litre plastic bottles and contained the words Limited Edition. Only 200,000 cases of the promo product were produced in 2006 according to Coca-Cola. Mello Yello was once again relaunched to the New Zealand market in October 2007 and was available until the end of 2007. It has now been relaunched in New Zealand again as 'limited edition' for the summer months. In late June 2011, Mello Yello was relaunched in Japan. Packaging in Japan carries a 'Smooth Taste Smooth Times' slogan and a 'Since 1983' badge on the side of cans and bottles. In Australia, the Mello Yello brand has returned during the 2012–2013 summer, with a 1980s era logo being used. This Mello Yello is not caffeinated. It is notable that Mountain Dew in Australia had not been caffeinated until about six months prior to this release. In 1994, it was launched in Colombia by the Coca-Cola Company under the name of Quatro. Flavor variants References External links Official page Citrus sodas Coca-Cola