Jim D. Underwood is a professor of management at Dallas Baptist University and the author of numerous books about business, including the best-selling More Than a Pink Cadillac: Mary Kay Inc.'s Nine Leadership Keys to Success (2003) about Mary Kay Ash. Education B.B.A., Texas Wesleyan University M.B.A., University of Dallas M.A., Dallas Theological Seminary D.B.A., United States International University Works The Significance Breakthrough, 2011 Character and Success, 2011 The Ethics Trap, 2011 The Invisible Wall, 2010 More Than A Pink Cadillac, 2004 What's Your Corporate IQ?, 2004 Competitor Intelligence, 2002 Complexity and Paradox, 2002 The New Corporate Strategy, 2002 Thriving in E-Chaos, 2002 The Significance Principle, 1998 External links press release about Underwood Faculty in the College of Business Year of birth missing (living people) Living people People from Dallas Writers from Texas Texas Wesleyan University alumni Dallas Theological Seminary alumni University of Dallas alumni Christian writers United States International University alumni