SmartMoney was The Wall Street Journals magazine of personal business. The finance magazine launched in 1992 by Hearst Corporation and Dow Jones & Company. Its first editor was Norman Pearlstine. In 2010, Hearst sold its stake to Dow Jones. The September 2012 edition was the last paper edition. Its content was merged into MarketWatch in 2013. SmartMoneys target market was affluent professional and managerial business people needing personal finance information. Regular topics included ideas for saving, investing, and spending, as well as coverage of technology, automotive, and lifestyle subjects including travel, fashion, wine, music, and food. Notable alumni Norman Pearlstine (SmartMoney magazine)—chief content officer of Bloomberg L.P. James B. Stewart (SmartMoney magazine)—New York Times columnist Gerri Willis (SmartMoney magazine, SmartMoney.com)—CNN anchor References Business magazines published in the United States Monthly magazines published in the United States Defunct magazines published in the United States Magazines established in 1992 Magazines disestablished in 2012 Magazines published in New York City The Wall Street Journal