of the opinion that the 1954 Land Cruiser was better designed than the 1955 Ultra-Vista wrap around windshield President models. While it was in keeping with most other brands of the era, the large amount of chrome (demanded by the sales department) caused many people to shy away from the ’55 Studebakers. In 1955, the name was changed. Follow-ups and legacy Top-trimmed Studebakers from 1955–1958 went by the Studebaker President name (revived from the prewar President models). For 1956, an upscale President Classic sedan was offered. The President Classic used the longer 120.5" wheelbase of the Hawks, and like the 1947–1950 Land Cruisers used the additional length to create a roomier rear passenger area. The President Classic was continued for 1957–1958, though no longer carrying the "Classic" model name. After a four-year run, The President models, in turn, were dropped at the end of 1958 to make way for the new compact Lark model. A longer wheelbase version of the Lark sedan was offered for fleet sales. Dubbed the Economiler, it was marketed for use as a taxicab, again featuring a roomier back seat area than the regular Larks. For the 1961, Studebaker added a Lark model, the Cruiser, which continued through the 1966 model year. This model was built on the longer wheelbase chassis and was a better equipped and more luxurious version of the 4-door Lark and was designed to harken back to the Studebaker Land Cruiser sedans of the late Forties and early Fifties. External links 1934 Studebaker Land Cruiser (Archive.org 2006 cache) References Land Cruiser