endeavors. Megamarketing is different from traditional marketing in that its primary objective is grounded in expanding operations into external markets. This, in turn, makes it conducive to companies seeking foreign expansion to introduce new products and services to broaden consumer demands. In essence, it seeks to transform the types of industries that are prevalent in an existing market, however, these changes can often come at the expense of over imposing on others. So much so, in fact, that many Megamarketers run the risk of being perceived in a more negative light References External links https://hbr.org/1986/03/megamarketing http://www.marketing-schools.org/types-of-marketing/mega-marketing.html Marketing strategy