who operate a business out of their shed, which they also wrote. Although the BBC were happy with it, Mitchell and Webb scrapped it themselves, as they felt it was too similar to Peep Show. A new pilot had been commissioned, but the plan was later shelved. The duo fronted the campaign of the UK version of Apple Inc.'s Get a Mac adverts, with Mitchell playing a PC. The adverts proved controversial. Writing in The Guardian, Charlie Brooker claimed that the use of Mitchell and Webb in the adverts was a curious choice. He compared the characters of PC and Mac in the adverts to those of Mark and Jeremy in Peep Show, stating that "when you see the ads, you think, 'PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.'" The British Sitcom Guide criticised the pair for "selling their souls". One journalist called the adverts "worse than not funny", and accused Mitchell and Webb of "an act of grave betrayal" for taking corporate work. In an interview with The Telegraph, Webb responded to the critics of the Apple adverts, stating that "when someone asks, 'Do you want to do some funny ads for not many days in the year and be paid more than you would be for an entire series of Peep Show?' the answer, obviously, is, 'Yeah, that's fine'". In the same interview, Mitchell also said "I don't see what is morally inconsistent with a comedian doing an advert. It's alright to sell computers, isn't it? Unless you think that capitalism is evil – which I don't. It's not like we're helping to flog a baby-killing machine". Solo work Webb has appeared in two series of the BBC Three sitcom The Smoking Room (2004) and the Radio 4 sketch show Concrete Cow. In 2005 he appeared in the Ben Elton-scripted BBC One sitcom Blessed as Ardal O'Hanlon's 'perfect' counterpart. He and Olivia Colman also featured as a naturist couple in Confetti, a 2006 film about a competition for the most original wedding. Webb has since said that he believed that his genitals would be pixellated out but only discovered at the screening of the film that they were not. Also in 2008, Webb made his West End stage debut in the UK premiere of Neil LaBute's Fat Pig. Webb won the 2009 series Let's Dance for the charity Comic Relief,