bottles and 330ml cans in most convenience stores. Culture The iconic status of the Taiwan Beer brand in Taiwanese society is reinforced by TTL marketing strategies. Ads feature celebrity endorsements by popular Taiwanese figures such as A-Mei. A basketball team named Taiwan Beer, popularly nicknamed 'The Brew Crew,' is sponsored by the company. The Taiwan Beer Bar and Beer Garden is a popular restaurant/brewery in Taipei. Restaurants and nightspots are also proliferating at the Taiwan Beer Factory in Wuri District, Taichung City. The Factory, near the Wujih station of the Taiwan High Speed Rail, is the site of an annual Taiwan Beer Festival (台灣啤酒節, Táiwān Píjiǔjié) held every summer. Competition Taiwan Beer leads its namesake market. Its main large-market competitor is Long Chuan, owned by the Taiwan Tsing Beer Corporation and brewed in Kaohsiung City. Long Chuan launched a range of fruit beers in 2012. Microbrews, handcrafted beers and other limited-distribution beers represent a separate category. Leading Taiwan artisan beers include Three Giants Brewing Company (巨人啤酒) with a range of Lagers, Pale Ales, IPA's, Wheat Beer and Dark Lager, Redpoint Brewing, which produced the island's first IPA called 台PA, Formosa Bird Beer and Lychee Beer (both by North Taiwan Brewing) along with the house brews served in two locally owned restaurant chains, Jolly Brewery and Restaurant (operated by Great Reliance Food & Beverage) and Le ble d'or. References Bibliography Lin, Jackie. "Beer fight is about politics: TTL." Taipei Times, 2004-07-02. "2008 Taiwan Beer Festival." Taipei Times, 2008-08-01. External links Taiwan Tobacco and Liquor Corporation (TTL) - Official Site Taiwan Beer - Ads and Features (YouTube) Review: Taiwan Beer Bar. Taiwan Fun magazine, 2005-08. Beer in Taiwan Taiwanese brands