Association football culture, or football culture refers to the cultural aspects surrounding the game of association football. As the sport is global, the culture of the game is diverse, with varying degrees of overlap and distinctiveness in each country. In many countries, football has ingrained itself into the national culture, and parts of life may revolve around it. Many countries have daily football newspapers, as well as football magazines. Football players, especially in the top levels of the game, have become role models. Football has over 150 years of history. The rules first written in England in 1863 – and since then a vast and diverse culture has emerged. The culture of football can be easily divided into how the players, fans and clubs see the sport. Held every four years, the FIFA World Cup is a "month long festival of football", with The Independent adding "its extreme popularity across the expanse of the globe giving it a uniquely universal audience". Fans Accessories Kit and scarf are staple accessories for football fans and wearing kit and scarf is a significant part of football fan culture. In the 1973–74 season, Leeds United's replica kit made by Admiral was sold to the football fans. Since this Admiral replica kit, replica kit market in the United Kingdom was developed. and by the late 1990s kit wearing had become a common football fan culture globally. Football scarfs appeared in the early 1930s and wearing them became common in 1970s. Since the late 1990s, coloured scarves have been traditional supporter wear for fans of association football teams across the world, even those in warmer climates. These scarves come in a wide variety of sizes and are made in a club's particular colours, and may contain: The club or team crest Pictures of renowned players Various slogans relating to the club's history and its rivalry with others This scarf wall is usually accompanied by the singing of a club anthem, such as "You'll Never Walk Alone" at Liverpool F.C. or national anthem, such as "La Marseillaise" at France national football team. Fair Play Fair Play is the name of a FIFA programme which aims to increase sportsmanship as well as prevent discrimination in the game of football. This also involves programmes to reduce racism in the game. The programme extends to outside of football, in trying to support charities and other organisations which improve conditions around