It ended in November 2008. In 2009, Lee took part in an experimental comedy performance by artists Iain Forsyth and Jane Pollard in Sheffield called Performer. Audience. Fuck Off, a spin-off to the Performer/Audience/Mirror originally conceived in 1975 by American artist Dan Graham, whereby the performer does their act behind a mirror reflecting the audience. In February 2012, Lee launched The Iain Lee Pocket Radio Show, a podcast similar in style to his radio shows but utilised various social media platforms for content. Most of it featured conversations with listeners via phone calls or Skype chats. Listeners were also invited to interact with the show by sending AudioBoos to be included in the recording. The podcast also included Lee interviewing guests and celebrity news with Elisa Roche. Lee had a cameo role in a music video for the British IBM's self-titled single, released in 2012. In 2015, Lee and Glenn Gretlund had formed 7a Records, an independent record label specialising in obscure recordings by The Monkees and the group's members. In 2020, Lee sold his share of the company. The Late Night Alternative The Late Night Alternative (TLNA) is an online phone-in show Lee and Katherine Boyle hosted on streaming platform Twitch. The programme was first broadcast on British radio station Talkradio between March 2016 and June 2020, and won several Audio and Radio Industry Awards, including 'Best Speech Presenter – Non-Breakfast' for Lee. In July 2020, Lee and Boyle announced the programme's return via Twitch, with the first episode airing on 20 July. In May 2017, Lee and Boyle created a record for a phone-in British radio show when the pair took over 150 calls in one three hour show, after announcing anyone could call and would be put through straight to air. The attempt to take a world record 200 calls failed when the phone system broke down due to the number of callers attempting to get through. On 19 December 2018, a man called the show after taking an overdose. Lee kept the man on the line whilst Boyle directed the emergency services to his location, with many on social media praising Lee's decisive actions. Lee revealed on 24 December 2018 that the man had survived and was now back home after receiving specialist treatment for two days. Lee and Boyle were later awarded a Gold in the 'Moment of the Year' category at the 2020 Audio