tenacity, persistency." Examples Singled out for kudos for this attribute was "Finland's wiry old peasant President, Kyösti Kallio—73 years old and full of sisu (courage)—last week thought up a new scheme to get supplies for his country." It was also used to describe the Finnish stubbornness in sticking to its loose alliance with The Third Reich from 1941 to 1944 (in the war against the Soviet Union, which had attacked Finland on 30 November 1939): During the 1952 Summer Olympics, sisu was further described in the context of the continuing Cold War looming over the Finnish capital city of Helsinki: Well into the 1960s, sisu is used to describe the Finnish resistance to the invasion of 20 to 30 years prior and its continuing discontents. In 1960, Austin Goodrich's book, Study in Sisu: Finland's Fight for Independence, was published by Ballantine. Also in 1960, a notable reviewer of Griffin Taylor's novel, Mortlake, wrote: In 2004, Jorma Ollila, CEO of Nokia, described his company's "guts" by using the word sisu: A Finnish heavy metal rock singer injured himself, without noticing, at a concert, to which a reviewer wrote: The concept is widely known in the Upper Peninsula of Michigan, which is home to a large concentration of Americans of Finnish descent. This has extended to include a popular bumper sticker saying "got sisu?" or simply "SISU". In 2010, a 63-year-old Yooper named Joe Paquette Jr. of Munising, Michigan, walked 425 miles to the Detroit Lions training facility to bring the spirit of sisu to the team. The non-profit documentary SISU: Family, Love and Perseverance from Finland to America was made by Finnish-American filmmaker Marko Albrecht. The documentary looks at sisu through a powerful profile of his late mother, his Finnish-American family, and his uncle Heikki's tragic fight against pancreatic cancer. The film has been a called a time-capsule of modern Finnish-American life. In a 2008 episode of Top Gear, F1 racer Mika Häkkinen described sisu to James May: As a proper name Due to its cultural significance, sisu is a common element of brand names in Finland. For example, there are Sisu trucks (and Sisu armored vehicles), the icebreaker MS Sisu, a brand of strong-tasting pastilles manufactured by Leaf and Suomen Sisu, a Finnish nationalist organisation with connections to other far-right groups. Sisu is also a male name with increasing popularity. More than 2,000 Finnish men have this name, most of