Such reactions merely served to redouble Biffo's resolve to be controversial and edgy, and as he often wrote on the letters pages, Digitiser "hates everyone equally, man". Digitiser became remarkably popular, despite (or in part due to) the sometimes risqué content, because of the novel reviews, format, and sometimes bizarre tone. Biffo's battles with his employers helped to give Digitiser a defiant, anti-establishment air. Things finally came to a head in 2002, when Teletext gained a new senior editorial team, who lost patience with Biffo's pushing of the envelope of what was acceptable on a mainstream text service. Even though they could not quite bring themselves to get rid of Digitiser and Biffo altogether, they ordered that the magazine be reduced to three days a week, and have all humour and character stripped from the pages. Despite massive evidence to the contrary, and being one of the most popular features sections on Teletext, Biffo has said since that he was told the reason for this was because the humour "excluded people". Another reason for the reduction to three days a week, and the removal of the Panel 4 feature at weekends, was the negative financial effects felt after the September 11 attacks on Teletext Ltd.'s core business of advertising air travel holidays. It seemed as if the "suits" had finally won, and with Biffo's screenwriting career taking off at the time, he could have chosen to walk away from it all. However, he chose to stay on, writing the pages anonymously, as it only took 45 minutes out of his working day. "Money for old rope," he has said subsequently. The decision later backfired on Teletext, when Digitisers viewing figures plummeted to 400,000 per day from its peak of 1.5 million, and viewers spent the next nine months inundating the company with letters of complaint, demanding that Digitiser's humour and characters be restored. After thousands of emails and letters had poured into Teletext they were forced to go back on their previous decision, and asked Biffo to reinstate the humour, and return Digitiser to its daily glory. However, for Biffo the damage had been done, and his last shreds of faith in the company had been shattered. After Biffo handed in his notice in December 2002, he returned Digitiser to its earlier style for one final, four-month run as a thank you to the fans - which included a special