regular colour broadcast and two weeks after, on 7 March, RTP started the regular colour broadcast, with more than 70% of the programmes being already in colour. Also, RTP moved its headquarters to a brand new building. The building was originally built to be converted to a hotel, but the owner decided to leave it untouched and reached an agreement with RTP for the purchase and converted the interior for office use. RTP moved to more adequate headquarters and sold the building in 2003 and the new owner converted into what is today the VIP Grand Lisboa. Until 1991, RTP owned its transmitter network, which was transferred to a state-owned enterprise which, through a series of mergers, became part of Portugal Telecom. RTP held the television monopoly until 1992, the year when the private SIC (backed by Impresa, TSF, Rádio Comercial, Lusomundo, Expresso, Impala Editores, and the largest commercial TV network in Latin America Rede Globo) started broadcasting. Over the years, RTP's audience share has constantly reduced in favour of the private channels. 2007 was an exception to this tendency, and RTP1 became the second most watched channel in Portugal, only behind TVI, a rarity which occurred again in 2009 and 2010. In 2004, RTP and RDP were organized under a new company and became part of a larger state-owned holding, named Rádio e Televisão de Portugal, SGPS, and inaugurated the new headquarters near Parque das Nações, in Lisbon. In the same year, the second channel was rebranded as '2:', promoting itself as the civil society service. Later in March 2007, 2: became 'RTP2' again. In February 2007 Radiotelevisão Portuguesa SA (the former RTP) and Radiodifusão Portuguesa SA (RDP) were merged into the new Radio e Televisão de Portugal SA, ceasing to be independent entities. Due to the financial crisis Portugal faced, RTP was to be heavily restructured as part of the Portuguese government's austerity plan between 2011-15 and would have included the sale of one of the free to air channel licenses. However, due to pressure from the public and other organisations, the planned channel privatization never came into effect, although some restructuring took place, namely the phasing out of the international shortwave radio channels. RTP has 16 regional offices spread all over the country, as well as international bureaus in Washington D.C., Brussels, Moscow, Brazil and several other locations. RTP aired the 2008 Olympic Games in HD through