also allowed for better access to programming at the Madison Square Garden, including on any regional pay television network. For the first WrestleMania, McMahon began cross promoting with MTV, which aired two wrestling specials. The first one was The Brawl to End It All, aired on July 23, 1984, in which a match from a live Madison Square Garden broadcast was shown on MTV. Wendi Richter, allied with Cyndi Lauper, defeated The Fabulous Moolah, backed by Lou Albano, to win the WWF Women's Championship on the card. At The War to Settle the Score, which aired on February 18, 1985, Leilani Kai, accompanied by Moolah, defeated Richter, again accompanied by Lauper, to win the Women's Championship. Aside from Lauper, other celebrities also appeared during the buildup to and at the event; most notably Muhammad Ali, Liberace (with The Rockettes), and Major League Baseball manager Billy Martin all appeared during the main event. WrestleMania would become considered the WWF's flagship event. It has since become the longest-running professional wrestling event in history and is held annually between mid-March to mid-April. Following the advent of Survivor Series in 1987 and then Royal Rumble and SummerSlam in 1988—WWF's four original pay-per-views—the four would eventually be dubbed the "Big Four". WrestleMania would eventually be described as the Super Bowl of sports entertainment. Storylines The card consisted of nine matches that resulted from scripted storylines, where wrestlers portrayed villains, heroes, or less distinguishable characters in scripted events that built tension and culminated in a wrestling match or series of matches, with results predetermined by WWF's writers. Three championships were defended at WrestleMania: the WWF Women's Championship, WWF Intercontinental Heavyweight Championship and the WWF World Tag Team Championship. Prior to the event, Greg "The Hammer" Valentine had feuded with Tito Santana over the Intercontinental Heavyweight belt. Valentine defeated Santana on September 24, 1984 for the championship. Mike Rotunda and Barry Windham won the WWF Tag Team Championship three months before WrestleMania from the team of Adrian Adonis and Dick Murdoch. In the months leading up to the first WrestleMania, "Rowdy" Roddy Piper began a talk-show segment on WWF television entitled "Piper's Pit". On one episode of the show, he hit Jimmy Snuka over the head with a coconut, leading to a feud between the two men. As part of the storyline, Piper recruited Bob Orton to be his bodyguard. On another episode of Piper's Pit, Piper