fact, the series premiere came in 7th place for the week it aired. When Versacorp enters the boardroom, Trump is already sitting in his chair. This is the only Apprentice episode ever where Trump arrives in the boardroom before the candidates. While Sam's attempt to sell a glass of lemonade for $1,000 alienated his team-mates and was a big factor in his being brought back to the boardroom by Troy, such attempts to sell everyday goods for vastly inflated prices would become commonplace in the later Celebrity Apprentice editions of the show. This episode's task is introduced at the New York Stock Exchange Building on Wall Street. Week 2: "Sex, Lies and Altitude" Air date: January 15, 2004 Task sponsor: Marquis Jet Card Task: Both teams are to design an advertising campaign to sell private jet service, which they must pitch to the owner of the company and Donny Deutsch. Judges: Donald Trump; Carolyn Kepcher; George H. Ross Monologue: Do Not Deal With Underlings – Trump learned early in his career making deals can be tough and you have to work with the boss where ever possible. Protégé project manager: Amy Versacorp project manager: Jason Winning team: Protégé Reasons for win: Amy and Ereka personally met with Marquis Jet's president and learned that nothing was off limits for their ad. This led to Tammy headlining their campaign with heavy sexual undertones, while depicting parts of the aircraft in black and white artistic shots. The women also pitched their ads while wearing flashy flight attendant outfits. Reward: A trip to Boston in a private jet and dinner at a fancy restaurant. Losing team: Versacorp Reasons for loss: Due to Jason's decision not to meet with the president, the men chose to create a conventional campaign, complete with photos of the cockpit and passengers designed to illustrate the utility and convenience of the service. While Donny Deutsch and the Marquis Jet executives felt that the campaign was generally executed competently, they dismissed it as being completely unoriginal. Dramatic tension: Sam further aggravates his team members and is excoriated for taking a nap on the floor during the task. This was a negative brought up by both Jason and Trump itself, but was also noted clearly that this was not the reason Versacorp lost the challenge. Sent to boardroom: Jason, Sam, and Nick Trump's Thoughts: Nick strongly defended Jason during the internal review,