all revenues without any intermediaries from matches. Borås Arena didn't only open a new era for IF Elfsborg but also for other clubs in Allsvenskan, Elfsborg was the first club to build a new arena owned by their own investment company. Many other clubs have built new arenas copying the model Elfsborg set up, trying to own their arena which gives big economic resources. Borås Arena consists of four main grandstands; Knallelandsläktaren, Ålgårdsläktaren, Sjuhäradsläktaren and Elfsborgsläktaren. The first game at Borås Arena was between IF Elfsborg vs Örgryte IS on 17 April 2005 in the top Swedish league, Allsvenskan. The game ended in a 1–0 victory for Elfsborg, Daniel Mobaeck scoring the only and first goal in history on Borås Arena. The current record attendance is 17,070 and was set 4 July 2005 in a game between IF Elfsborg and Kalmar FF which marked the return of both Anders Svensson and Mathias Svensson. Anders Svensson also became the first on Borås Arena to score a hat-trick in the derby against rivals IFK Göteborg, Elfsborg won with Anders 3 goals, 3–1. The highest attendance on an international tournament was during the Champions League play-off against Valencia CF where 13,148 spectators came to see Elfsborg deal with the Spaniards. Elfsborg lost with 2–1, after a goal by Daniel Alexandersson. The stadium was originally scheduled to be a tournament site for the 2009 UEFA European Under-21 Football Championship, but a sponsorship conflict with Max fast food chain's location at the stadium and official UEFA sponsor McDonald's, plus a contractual requirement for official sponsors to have a monopoly over the stadium's area, and a refusal to close the restaurant led to it losing its status as a site for the tournament. A strange conflict that led to Elfsborg and Borås Arena lost the championship as an arranger. 2006 was the highlight in Borås Arenas young history. The year when Elfsborg received dividends on their great effort by salvaging the club's 5th SM-Gold. An explicit goal from the club was to win SM-Gold by 2007 and this was accomplished a year in advance, 5 November 2006. The association was strengthened at all levels for a couple of years, not least organizationally and financially, with new sports director "Mr. Elfsborg" Stefan Andreasson, President-elect Bosse "Bank" Johansson and two billionaires as external funders. The new highly skilled (and young) manager couple Magnus Haglund and Peter Wettergren, who