global market, making the on-air look less overtly American and with a cleaner, simpler "international" aesthetic going forward. The word "International" in the channel's logo was replaced with a globe, and the new branding featured numerous international locations filmed in time-lapse, channel idents created in CGI with Velvet Design in Munich, and a news brand designed with The Attik in New York. 2006–2009 revamp The network undertook another major rebranding effort in 2006 overseen by Mark Wright and London agency Kemistry. The ticker was replaced by a flipper, on-screen graphics were more unified and from October 2007 until August 2008, new studios were progressively rolled out. However, on January 1, 2009, CNN International adopted the "lower-thirds" that CNN/US had introduced a month earlier which were inspired by the clean modern design of the CNNI rebrand efforts. In the U.S., CNNI North America was distributed overnight and on weekends over the CNNfn financial channel, until that channel's demise in December 2004. It is now available as a standalone, full-time channel, usually as part of high-tier packages of subscription providers including Time Warner Cable, AT&T U-Verse, Verizon FiOS and Cox Communications. Going beyond borders (2009–2013) Throughout January until September 2009, CNN International adapted more programs that became geared towards a primetime European audience with a few titled after CNN International personalities, most notably the interview program Amanpour. On September 21, 2009, the channel launched a new tagline "Go Beyond Borders", along with a new logo, and consolidated its general newscasts (World News, CNN Today, World News Asia, World News Europe and Your World Today) into a single newscast entitled World Report. The slogan "Go Beyond Borders" emphasizes the international perspective that gives the information in this string and the plurality of the audiences. With this tagline, CNN also refers to the various platforms to disseminate their contents. The new image was created by the creativity and marketing department, and agency CNN Tooth & Nail. An important element of the rebrand was a new evening program that adds the broadcast of programs Amanpour and World One. The makeover of CNN International has subject to a lot of criticism on both the new prime time lineup and the redesigned graphics. On January 11, 2009, in a bid to compete directly with Al Jazeera English, the network launched a new production center: CNN Abu Dhabi, based in the United Arab Emirates. Then, CNN International adapted