of the historic distillery. The modern whiskey brand was introduced in 1957. Historian Michael Veach of the Filson Historical Society has stated that key details of the historical claims about Williams appear to be false. Veach said that the assertion that Williams was Kentucky's first distiller did not appear until an 1892 publication by Reuben Durrett, more than a century after the fact. He also said that the dating is disproved by a record of Williams traveling from London to Philadelphia in May 1794, showing that Williams could only have begun his distillery substantially later. Veach indicated that the true identity of Kentucky's first distiller may never really be known, since record-keeping about such matters was poor, and there are others that seem more likely as candidates for "first distiller", including Jacob Myers and the brothers Joseph and Samuel Davis. Records reportedly indicate that Myers and the Davis brothers both arrived in 1779. The New York Times wrote that "popular brands such as Elijah Craig and Evan Williams were actually created by Jewish distillers adept in marketing. " The Shapira brothers were co-founders of Heaven Hill, the company that acquired Evan Williams; Max Shapira and other descendants are the company's owners and continue to operate it. The name Evan Williams was patented in the 1960s. Varieties Varieties of whiskey using the Evan Williams brand name include the following: Evan Williams Green Label, 80 proof Evan Williams White Label, 100 proof (bottled in bond) Evan Williams Black Label, 86 proof, designated as 7-year aged prior to dropping this designation in the early 2000s Evan Williams Single Barrel, 86 proof Evan Williams 1783, 86 proof, designated as 10-year aged prior to dropping this designation in the early 2000s Evan Williams 12 Year Red Label, 101 proof Evan Williams 23 year old blue label, 107 proof Several liqueurs are also produced under the Evan Williams brand, including: Evan Williams Egg Nog, 30 proof, available during the Winter Holiday Season Evan Williams Honey Reserve, 70 proof, introduced in 2009 Evan Williams Cherry Reserve, 70 proof, introduced in 2010 Evan Williams Kentucky Cider, 34 proof Evan Williams Cinnamon Reserve, 70 proof, introduced in 2015 Evan Williams Bourbon Experience The whiskey and its history are featured in the "Evan Williams Bourbon Experience", a tourist attraction in Louisville that is part of the Kentucky Bourbon Trail. Awards, reviews and sponsorhsips On February 16, 2011, the "Black Label"