to me, a big ol' nut and chocolate dream, HB Cornetto spells the best ice cream. (in Ireland) Dame un Cornetto Molto crocante E più cremoso É da Gelato. Cornetto é da própria Itália. Ti voglio tanto, Corneeeeetto mio! (in Brazil) In Britain and Ireland, the advertisements ran for 10 years during the 1980s and 1990s, with the song supposedly sung by former Italian waiter Renato Pagliari of one-hit wonders Renée and Renato. (However, this is claimed not to be the case by Pagliari's son, Remo.) In 2000, the commercial was ranked 23rd in Channel 4's UK poll of the "100 Greatest Adverts". The theme resurfaced in 2006, this time sung by pedestrians, drivers, office workers, and marathon runners in Central London. Other campaigns In the Philippines, the "" () campaign was launched in 2008, relying on humour and focused on the product's affordability, with skits that centre on things one cannot afford with 20 pesos and suggesting that the audience should buy a Cornetto instead. "" () and "" () were used as slogans for the campaign. By May 2011, 30 story-lines had been produced. In 2019, the price of Cornetto was 25 pesos (this was not always the case). But in 2020, it became 20 pesos again. The television advertisement entitled "Tugs", which is part of the campaign, was selected as the Adobo Ad of the Year for 2010 through online voting at the ad agency band night "Lakihan Mo Logo 14". See also Streets – Australian brand Drumstick – competitor by Nestlé Nutty Buddy – competitor formerly by Sweetheart Foods Three Flavours Cornetto trilogy – a trilogy of films directed by Edgar Wright that briefly features the ice cream. References Ice cream brands Unilever brands