used in later brochures for the Metropolitan. In January 1957, James W. Watson (AMC's Sales Manager for the Metropolitan) decided to initiate a "Metropolitan Club" to channel this enthusiasm, and hopefully increase Metropolitan sales. He reasoned that personal recommendation was a powerful marketing tool. All owners of Metropolitans could apply to join the club, and members received a membership card, membership certificate, and a metal badge to attach to their vehicle. From May 1957, a magazine was circulated to members called "The Met Letter". In total, 16 magazines were produced from May 1957 (Volume 1, Number 1) to January 1962 (Volume 4, Number 3). The magazine consisted of articles and photographs submitted by members, as well as maintenance and editorial comments from American Motors. Members who recruited additional Metropolitan buyers were rewarded with a special gold anodized "Metropolitan Club" badge. The club was disbanded around May 1962, when the supply of new Metropolitans was exhausted. Floyd Clymer, the motoring journalist and passionate supporter of the Metropolitan concept, attempted to keep the Metropolitan Club going for a short while after this time. Collectibility The "Metropolitan's staying power and its never-ending cuteness" have earned it "a place among the Greatest Cars of All Time" in the opinion of automotive writer Jack Nerad, a former editor of Motor Trend magazine: "No, the Metropolitan didn't come from a top-of-the-line manufacturer. No, it doesn't have a proud racing history. And, no, it wasn't built in huge numbers. But [it] possesses an ageless, cuddly quality that has made it a perennial favorite of car lovers and car agnostics alike." Nerad added: "If you wanted to ... wring the Met through its paces, you would be rewarded with a 0–60 miles per hour acceleration time of nearly 30 seconds. The Met was reasonably light at approximately 1800 pounds, but that weight was squared off against 42 horsepower." In the opinion of syndicated auto journalist and author Bill Vance, the Metropolitan "was quite a stylish little car" that was "ahead of its time" and performed well against its competition. Brian Sewell cites the version as the one "now perversely recognized as a collector's car", and says that the Metropolitan is "worth a moment's consideration, for in the history of the post-war American car industry it was the only genuine attempt to provide the market there with a mass-produced small, cheap car that could hold its own in urban