award went to The Harry Potter Alliance, a campaign that seeks to end discrimination, genocide, poverty, AIDS, global warming, and other "real-world Dark Arts", relating these problems to the books. Rowling called the project "extraordinary" and "most inspirational", and paralleled its mission to "the values for which Dumbledore's Army fought in the books". In an article about her in Time magazine, Rowling expressed her gratefulness at the site's successful work raising awareness and sign-up levels among anti-genocide coalitions. At one time, Warner Bros., which owns the rights to Harry Potter and its affiliates, tried to shut down the sites. The unsuccessful attempt eventually led to their inviting the webmasters of the top sites to premieres of the films and tours of the film sets, because of their close connection with the fans. Warner Bros. executives have acknowledged that many fans are disappointed that certain elements of the books are left out, but not trying to avoid criticism, "bringing the fan sites into the process is what we feel is really important." These fan sites contain news updates into the world of the books, films, and film cast members through the use of forums, image galleries, or video galleries. They also host user-submitted creations, such as fan art or fan fiction. Podcasts The Harry Potter fandom has embraced podcasts as a regular, often weekly, insight to the latest discussion in the fandom. Apple Inc. has featured two of the podcasts, MuggleCast and PotterCast. Both have reached the top spot of iTunes podcast rankings and have been polled one of the top 50 favorite podcasts. At the 2006 Podcast Awards, when MuggleCast and PotterCast each received two nominations for the same two categories, the two podcasts teamed up and requested listeners vote for PotterCast in the Best Entertainment category and MuggleCast in the People's Choice category. Both podcasts won these respective categories. MuggleCast, hosted by MuggleNet staffers, was created in August 2005, not long after the release of Half-Blood Prince. Topics of the first show focused on Horcruxes, "R.A.B.", the Goblet of Fire film, which was due for release two months later, and the website DumbledoreIsNotDead.com. Since then, MuggleCast has held chapter-by-chapter discussions, character analyses, and a discussion on a "theory of the week". MuggleCast has also added humour to their podcast with segments like "Spy on Spartz," where the hosts would call MuggleNet webmaster Emerson Spartz and reveal his current location