of the explanations of tokenism can incur from the immense spending power of $US3.9 trillion in 2018 that underrepresented consumers have invested into the market for decades. Given the immense spending power, firms have aimed to increase efforts of inclusivity to appeal to consumers. However, media representation of underrepresented groups can often be poorly depicted by perpetuating harmful stereotypes or inappropriate assumptions of differences. Since 2013, Marvel has experienced a steady decline in U.S. Marvel comic sales, with Disney's Marvel and Star Wars division reporting a 4% decrease in revenue from 2017. According to David Gabriel, the senior vice president of marketing, this sales slump can be attributed to the inclusion of diverse characters such as: African-American Captain America and Korean-American Hulk. This statement was controversial as fans critiqued that characters of colour were created by white males who could not voice the experiences of people of colour. Some readers felt that Marvel prioritized increasing its profits rather than fostering an environment that truly promoted diversity and inclusion. While many readers were supportive of diverse lead characters, they did not accept Marvel's abrupt changes in capitalizing on changes of race, gender, and sexual orientation. In television Tokenism, in a television setting, can be any act of putting a minority into the mix to create some sort of publicly viewed diversity. A racial divide in TV has been present since the first television show that hired minorities, Amos 'n' Andy (1928–1960) in 1943. Regardless of whether a token character may be stereotypical or not, tokenism can initiate a whole biased perception that may conflict with how people see a specific race, culture, gender, or ethnicity. From The Huffington Post, America Ferrera states, “Tokenism is about inserting diverse characters because you feel you have to; true diversity means writing characters that aren't just defined by the color of their skin, and casting the right actor for the role." Ethnic and racial representation in television has been proven as an educational basis to inform mass audiences. However, tokenism leads to a narrow representation of minority groups, and this trend often leads to minority characters being exposed in negative or stereotypical fashions. Research done as early as the 1970s suggests an early recognition and disapproval of tokenism and its effects on perceptions of minority groups—specifically, perceptions of African Americans. Tokenism seemed to be used as a quick fix for the complete void of major/recurring