Veitch submitted a script for issue #88 titled "Morning of the Magician" that moved DC to censorship. Set in Jerusalem, the principal characters include three evil Magi, several demons, the Holy Grail, Mother Mary, Joseph of Arimathea, and Mary Magdalene, here imagined as an active prostitute whose clients include the DC Silver Age hero Golden Gladiator. At the climax of the story, Swamp Thing meets Jesus Christ. Although DC initially had approved Veitch's initial script for "Morning of the Magician," the story was scrapped by DC President, Jenette Kahn, who deemed it too inflammatory. "The subject was handled with integrity and respect," she wrote. "but we believe that the story concept itself would be offensive to many of our readers." When the story was cancelled at the last minute, Veitch quit and vowed never to work for DC until the story saw print. The story arc has never been published. The King Hell Heroica After leaving DC, Veitch turned to the alternative comics field, where the success of the Teenage Mutant Ninja Turtles (TMNT) had provided the impetus for a black-and-white independent comics boom. After doing a Teenage Mutant Ninja Turtles storyline for Mirage Studios, "The River", he began creating his own titles again, published by the Mirage spin-off Tundra Publishing. Tundra was edited by TMNT creators Kevin Eastman and Peter Laird. Another friend Dave Sim, had found success publishing his own comics featuring Cerebus the Aardvark. Veitch decided to follow suit, creating his own publishing imprint, King Hell Press. Operating without the editorial restraint he encountered at mainstream publishers, Veitch used his new imprint to published a series of graphic novels. The first of these was Brat Pack (1990-91), a dark satire on superhero sidekicks. A precursor to The Boys, Brat Pack was the subject of a 400-page work of cultural analysis. Veitch followed Brat Pack with The Maximortal (1992), a phantasmagoric riff on Superman. He returned to the latter character with a new series inaugurated in 2017, Boy Maximortal. The series has been called his masterpiece. In a 2020 interview, Veitch calls Maximortal "kind of the illegitimate love child of S. Clay Wilson and Curt Swan.". Veitch has since reprinted these graphic novels along with other revisionist works under the collective title, The King Hell Heroica. Rare Bit Fiends Also for King Hell Press, Veitch created a series of strips centered on dreams titled Roarin' Rick's Rare Bit