Sandcastle would be the Chiefs' first overall selection. The character developed marketing value and continued to appear in headlines, such as a fake endorsement deal with Under Armour and continued to make other appearance at NFL events. Sandcastle also had football trading cards produced and inserted into products by Topps and Panini America. Other business and entertainment ventures In addition to his sports career, Sanders also had a career in music as a rapper. He released his debut album in 1994, Prime Time, through Hammer's Bust It Records label via Capitol Records. In 1995, Hammer released "Straight to My Feet" with Sanders, from the Street Fighter soundtrack (released in December 1994). The song charted No. 57 in the UK. Sanders moved on to other ventures after his retirement. In 2003, Sanders took interest in Devin Hester, a return specialist from Miami. Sanders mentored Hester; he counselled and advised him during his collegiate career. The Chicago Bears drafted Hester in the second round of the 2006 NFL Draft. Since then, Hester has broken the record for the most total returns for touchdowns in NFL history with 15 punt returns and 5 kick off returns. Hester has cited Sanders as one of his major inspirations and idols, and thanked him for his training and advice. Hester, also known as "Anytime", occasionally performs Sanders' signature touchdown dance and high-steps in homage to his mentor. Sanders also tried to adopt a high school running back, Noel Devine, who was one of the top recruits in 2007. Sanders was advised against doing this but responded, "He doesn't have parents; they died. God put this young man in my heart. This is not about sports. This is about a kid's life." He now mentors Devine, and was a factor in Devine's extended wait to sign a letter-of-intent to West Virginia University. Devine eventually signed to play football for the Mountaineers. Sanders has also been a mentor to Baltimore Ravens wide receiver Michael Crabtree, as well as former Dallas Cowboys wide receiver, Dez Bryant. In January 2004, Sanders was hired as an assistant coach to the Dallas Fury, a women's professional basketball team in the National Women's Basketball League, even though Sanders had never played organized basketball either in college or the professional level. On September 2, 2005, in response to Hurricane Katrina, Sanders challenged all professional athletes in the four major sports to donate $1,000 each