and Major League Soccer. From 2017 to 2020, TAG Heuer was the official timekeeper for Gran Turismo Sport, a racing video game that was released on PlayStation 4. Motorsport TAG Heuer is an official partner of Red Bull Racing. TAG, now known as TAG Group which is no longer affiliated with TAG Heuer, sponsored Formula One team Williams during the early 1980s. TAG also gave its name to the Porsche engines used by the McLaren Formula One team from 1983 through 1987. TAG Group continues to hold a stake in McLaren. The endorsement with Red Bull was part of a larger promotional outreach program by former TAG Heuer CEO Jean-Claude Biver to entry into markets that may not necessarily be traditional markets for the company, an idea Biver calls "Universes", which include sport, heritage, lifestyle and art and music. Other brand ambassadors in the "Universes" program include David Guetta, OneRepublic, Martin Garrix, Cara Delevingne, Chris Hemsworth, Manchester United F.C. and Muhammad Ali. Starting in May 2018 TAG Heuer picked up the title sponsorship of the pagoda at the Indianapolis Motor Speedway. Complete Formula One results (key) (results in bold indicate pole position; races in italics indicate fastest lap) Notes † The driver did not finish the Grand Prix, but was classified as he completed over 90% of the race distance. Footnotes References External links LVMH brands Luxury brands Swiss watch brands Swiss companies established in 1860 Manufacturing companies established in 1860 Watch manufacturing companies of Switzerland Companies based in the canton of Neuchâtel 1999 mergers and acquisitions La Chaux-de-Fonds