harrowed in Division 1 South in the early 1990s, Olle Blomqvist CEO of Ellos went in with large sums of money and saved the association by becoming the major sponsor. This was not necessarily because he is particularly interested in football, but because he knew the importance Elfsborg had to Borås and Sjuhärad. Ellos became such a strong sponsor that people jokingly began to Christen the team "Ellos" due to its presence on their shirts. In 2010, a survey showed that Elfsborg was second best team in Allsvenskan to acquire sponsorship money and to establish and maintain contact with their sponsor. The same year, Elfsborg broke a record in local sponsorships around Sjuhärad when its sponsor money increased from 28 to 33 million SEK. It was not until recently that they signed a contract with major sportbrands. Elfsborg have significantly signed a contract with Umbro up to this date to use their collection of both soccer shoes and clothes. So strong was Umbro's sponsorship, that a section of Borås Arena became "umbrocorner". In earlier years, teams always sewed their own shirts, but with a contract from a major label, new shirts get released into the market each year– which is an economical advantage. Stadiums Ramnavallen One of the first homegrounds to Elfsborg was a small pitch of grass in Folkparken (Ramnaparken today). However Elfsborg noticed quickly that it required more space to be on, both for training and matches. They went to Fristad and Fristads hed where they practiced and played, due to the more space. Next ground that was in Borås was Apotekarnas Mosse who would later become today's Ramnavallen. Ramnavallen was completed in 1922 and then got Elfsborg finally run out on his long-awaited stadium, Ramnavallen. At its time, this was a very modern stadium even though it initially took only 2.700 spectators. Borås Tidning was lyrical about the contribution and described the stadium as impressive from the provincial point of view and because it had high international standards. Elfsborg first Allsvenskan league match on Ramnavallen was played in 1926 and guests were Örgryte IS. 3887 spectators came and saw Evert Lundqvist make the only goal for the guests. The next season became the first yellow and black premiere triumph on the new stadium. AIK came to Ramnavallen and were defeated with 2–1. Elfsborg kept ramnavallen as a homeground until 1941 and during this time won three league