On 22 March 2004, Up at the Lake was announced for release in two months' time; alongside this, the track listing was posted online. The band debuted material from the album at two one-off shows in London in early May 2004. Initially planned for 3 May 200, "Up at the Lake" was released as the album's lead single on 10 May 2004. The CD version included "For Where There Is Love, There Will Always Be Miracles", while the seven-inch vinyl edition featured "I'll Sing A Hymn (You Came to Me)" as the B-side. After being available to stream on the band's website two and a half weeks ahead of schedule, Up at the Lake was released on 17 May 2004. Its artwork was taken at Pickmere Lake in Cheshire, outside of Burgess' home town of Northwich. In May and June 2004, the band embarked on a tour of the UK, leading up to appearances at the Isle of Wight, T in the Park and Fleadh festivals. Additional shows were added, with two shows apiece in Glasgow and Manchester. "Try Again Today" was released as the album's second single on 26 July 2004. The CD edition featured "M.I.A.", " Give Me a Reason" and the music video for "Try Again Today", while the DVD version included videos of "Up at the Lake" and footage from Keele University, alongside audio of "Try Again Today". while the seven-inch vinyl edition featured "I'll Sing A Hymn (You Came to Me)" as the B-side. In August 2004, the band performed at the V Festival. They ended the year with a short tour of the UK in December 2004; extra shows were added twice, increasing it to an eight-date tour. "Loving You Is Easy" was released as a radio-only promotional single on 20 December 2004. In April 2005, the band's second video album, Live at Last Brixton Academy, was released, consisting of footage from the December 2004 tour. Up at the Lake was re-pressed on vinyl in 2018 through UMC, Universal's catalogue label. "Up at the Lake" and "Try Again Today" were featured on the band's third compilation album Forever: The Singles (2006), while four demos from the sessions were included on the special edition version of it. "High Up Your Tree" and "Blue for You" appeared on their fourth compilation album Collection (2007). "Up at the Lake" was included on their fifth compilation album A