are suspended in a storyline return under a mask under another name, usually with it being very obvious who is under the mask. Examples of this include: Hulk Hogan as Mr. America, Dusty Rhodes as The Midnight Rider, André the Giant as Giant Machine, Brian Pillman as The Yellow Dog, The Miz as The Calgary Kid, Dan Marsh as Mr. X and Bo Dallas as Mr. NXT. Jimmy Valiant once returned under a mask as Charlie Brown from Outta Town after losing to Paul Jones in a "Loser Leaves Town" match (a stipulation where the loser of the match must resign from the organization for which he worked). Mickie James also revealed to be under the mask when she returned to WWE as Alexa Bliss's partner. The mask in Lucha Libre It is a common misconception that masks in lucha libre spring from the Aztec, Inca or Mayan tradition, but the mask, or "máscara" in Spanish, was first introduced in Mexico when a promoter saw American wrestler "Cyclone" McKey working in Texas and decided to bring McKey to work for his promotion, Empresa Mexicana de la Lucha Libre (EMLL). The Mexican fanbase quickly took to the mystery of the masked man and soon after, Mexican wrestlers themselves started wearing masks, becoming "enmascarados". Early masks were simple with strong, basic colors designs that could be recognized even in the back row of the arena. Over the years, the masks evolved to become very intricate and colorful, drawing on Mexico's rich history. Unlike in other parts of North America, the popularity of masked wrestlers has not waned over the years, with souvenir masks being sold at events and online. In modern lucha libre, masks are colorfully designed to evoke the images of animals, gods, ancient heroes, and other archetypes, whose identity the luchador takes on during a performance. Most wrestlers in Mexico start their career wearing a mask, but over the span of their careers, a substantial number of them will be unmasked. Sometimes, a wrestler slated for retirement will be unmasked in one of his final bouts or at the beginning of a final tour, signifying loss of identity as that character. Sometimes, losing the mask signifies the end of a gimmick, with the wrestler moving on to a new gimmick and mask, often without public acknowledgement of the wrestler's previous persona. The wrestling mask is considered "sacred", so much so