account of the fire: "Flames leapt hundreds of feet into the air and lit the sky throughout the night. Witnesses reported seeing whiskey barrels explode and rocket across the sky like shooting stars ... a two-mile long stretch of the creek that supplied process water to the distillery was set ablaze for a brief time." The company survived the next several years through the provision of production capacity by its fellow local bourbon labels, Brown-Forman and Jim Beam, until its purchase and adaptation of the Bernheim distillery in Louisville (registered plant DSP-KY-1,) from Diageo in 1999. While fermenting, mashing, and distilling occurs at the new distillery, aging, bottling, and shipping still occur in Bardstown. With the 2003 acquisition of distribution rights to Hpnotiq, Heaven Hill greatly expanded their product base beyond bourbon. Hpnotiq is now the fourth highest selling imported liqueur in the US. While bourbon is still its main focus, Heaven Hill now distributes a wide variety of different products. The Heaven Hill company strongly emphasizes the history and traditions of bourbon in its public relations, highlighting the company's location in the historical home of bourbon-making and its status as the only such company still under local ownership. In 2004, the Heaven Hill Distilleries Bourbon Heritage Center was opened on the old distillery grounds, providing historical exhibits and guided tours of the plant. The company also hosts the annual Kentucky Bourbon Festival, and several of the company's brands are named after famous local distillers. Since 2010, Heaven Hill has invested more than $100m in distillery expansions, warehouse construction, and Bourbon tourism. In November 2018, Heaven Hill announced a $65m multi-year investment into expanding operations, which includes a renovation of the Bourbon Heritage Center. In September 2021, about 420 workers, all members of the United Food and Commercial Workers union, went on strike due to disagreements over the terms of a new labor contract. Production process Heaven Hill Bourbon is made from a mash composed of 78% corn, 10% rye, and 12% malted barley. The barrels used for aging have a #3 char. Prior to bottling, the whiskey is chill filtered through charcoal at . Brands As noted, Heaven Hill's traditional product has been bourbon; however, the company now oversees a broad range of labels. The company's labels include: Bourbon brands Cabin Still Bourbon Echo Spring Bourbon Elijah Craig Bourbon Evan Williams Bourbon Fighting Cock Bourbon Heaven Hill Bourbon Henry