the Campari Group acquired the distillery and the Wild Turkey brand from Pernod Ricard. In 2011, Wild Turkey began to be distilled at a newly constructed facility near the old distillery. The new distillery sits where the old bottling facility was previously located. In 2013, Campari opened a new bottling facility at the Wild Turkey Distillery. For the previous 13 years Wild Turkey had been bottled offsite in Indiana and, later, Arkansas. In addition to the Wild Turkey products, Campari's SKYY vodka is also bottled there after being shipped from the Illinois distillery. Production Wild Turkey uses a mash consisting of a relatively lower percentage of corn than most bourbons and attempts are made to counteract the alkaline environment of the company's limestone-rich water. Additionally, the raw whiskey is distilled to about 55% alcohol by volume, much lower than the legally allowed maximum to be considered bourbon. Barrels are rotated in open houses to allow more even maturation, being aged until at least one third of the contents to be lost to evaporation before they are considered for bottling. Products The Lawrenceburg distillery bottles its bourbon and rye under the brands of "Wild Turkey" and "Russell's Reserve". Wild Turkey Wild Turkey 81 Proof Wild Turkey 81 Proof Rye Wild Turkey 101 Proof Wild Turkey 101 Proof Rye Wild Turkey Rare Breed (a barrel proof blend of 6, 8 and 12-year-old stocks) Wild Turkey Kentucky Spirit (a single barrel 101 proof bourbon) Wild Turkey Longbranch (86 proof bourbon refined with oak and Texas mesquite charcoal) Wild Turkey Master's Keep 17 Year (100 proof) Wild Turkey Master's Keep Decades (104 proof) Wild Turkey Master's Keep Revival (101 proof) Russell's Reserve (named for Jimmy Russell, Wild Turkey's master distiller) Russell’s Reserve 13 year ((114.2 proof)2022 Batch)) Russell's Reserve 10 year (90 proof) Russell's Reserve Rye 6 Year (90 proof) Russell's Reserve Single Barrel Rye (104 proof) Russell's Reserve Single Barrel (110 proof) Flavored American Honey American Honey Sting Awards In 2012, Wild Turkey 101 earned an 'Editor's Choice' award from Whisky Magazine. An aggregator from various "expert" body reviews places the 101 Single Barrel in the 97th percentile of all rated bourbons. Advertising campaigns "Give 'em the Bird" In 2011, an advertisement video called "Give 'em the Bird" was featured on the product's web site, Facebook page, and YouTube page that prominently included a middle finger gesture and referred to other (non-existing) advertising