logo was criticized by some viewers for its simplified appearance – omitting the standard Fox network logo in favor of an italicized Helvetica logotype – and received national attention when Larry Potash, anchor of the Morning News on WGN-TV in Chicago, criticized the change as a move by station-hired consultants to help bring in viewers who defected from WFXT's newscasts following the departure of longtime evening anchor Maria Stephanos earlier that year (Stephanos would join WCVB-TV in 2016). Prior to Super Bowl LI in February 2017, the station began downplaying the Fox name from its overall branding; this was reflected in a promo that aired prior to and during the game (which itself used the same music, tagline, and overall format as a 2014 image promotion made by Australia's Seven Network) that referred to the news operation as "25 News". On April 13, 2017, the station announced that it would rebrand its newscasts as Boston 25 News on April 24, 2017; from then on, the "Fox 25" branding was retained as a generalized identity restricted to WFXT's entertainment programming and station promotions (the move followed a similar split branding structure that Cox Media Group employed when it operated KTVU as a Fox affiliate between 1986 and 2014, in which references to the Fox network were omitted from use within that station's local news programs). General manager Tom Raponi told The Boston Globe that the change was made to eliminate a perception that WFXT's newscasts leaned conservative, which the station attributed to an internal survey taken in 2015 in which 41% of Boston area news viewers that were polled associated its newscasts with the national Fox News Channel, rather than its sister broadcast network (as an affiliate of the Fox Broadcasting Company, WFXT's only association with Fox News is through a compulsory content arrangement with Fox News Edge, which supplies national and international news footage, and reports from FNC correspondents to Fox stations for potential but not mandatory inclusion in their local newscasts). In February 2018, the station dropped the "Fox 25" branding entirely and began referring to itself as "Boston 25" full time, including in promotions for syndicated and Fox network programming, making WFXT one of only a handful of Fox affiliates that does not use "Fox" in its branding. Sale to Apollo Global Management In February 2019, it was announced that Apollo Global Management would acquire Cox Media Group