but actual sales by August 2003 showed that only 150 AWDs were being sold each month. Fleets and rental agencies are attributed as the biggest buyers of the initial production. The AWD system was available only on sedans and only with the five-speed automatic transmission of the FWD Magna Sports/VR-X and Verada. Marketing initiatives Despite its competitive pricing relative to the key rival products from Holden, Ford, and Toyota, ongoing speculation of the Adelaide plant's closure forced MMAL to launch extensive marketing campaigns and promotions, such as free servicing and cash-back offers. Another initiative included the TJ Magna, spearheaded by the Magna VR-X and Magna wagon models, becoming the official vehicles of the 2002 Tour Down Under international cycling event held in Adelaide. Following the Magna Ralliart and Sports wagon a year prior, in October 2002, MMAL also displayed at the Sydney Motor Show a Ralliart painted in the same yellow paint as the Lancer Evolution of the time, to renew interest in its performance range. The colour was marketed as Wasp Yellow and thus made available on the Magna VR-X, Ralliart and Verada GTVi. Prototypes painted in various ChromaFlair paints (bearing the experimental "XX" paint code) were also displayed over time, but never officially marketed. TL / KL In April 2003, an Australian-made vehicle was previewed internationally for the first time, thanks to the new KL series Diamante (based on the new Verada) being displayed at that year's New York Motor Show. Australia had to wait for the launch of the TL and KL series (codenamed "XR") until July 2003. The new series featured restyled front and rear ends, and mildly revised mechanicals and interior trims. The project was said to have cost over (including alone for the radical new headlights) and the range no longer featured Executive, Altera or Sports models, which had been replaced by ES, LS and VR, respectively. The only carryover badge remained VR-X. A limited edition "Solara" was reoffered, carrying electric windows, alloy wheels and deck lid spoiler. Full leather trim became an option on the VR-X and the export Diamante went on sale in Canada for the first time. A Ralliart-accessorised VR and VR-X Limited Edition from March 2004 was marketed with the aid of Mitsubishi rally driver, Ed Ordynski. These models featured the TJ series Magna Ralliart's Koni suspension components and Enkei alloy wheels but no upgraded engine or brakes relative to