The DVD was released in separate pan and scan and widescreen formats. The film and special features on the HD DVD version were presented in 1.78:1 widescreen high-definition 1080p and feature a Dolby Digital Plus 5.1 audio soundtrack, and special features for both formats include several deleted scenes, features, trailers, commentary, music videos, and exclusively on the HD DVD version, some web-enabled and HDi Interactive Format features such as a special trivia track, a film guide, and an interactive coloring book which can be downloaded as of street date. Following Paramount's decision to discontinue HD DVD production (making Shrek the Third the only DreamWorks Animation film to be released on that format), the film was subsequently released on Blu-ray Disc on September 16, 2008. It was re-released on Blu-ray as part of the Shrek: The Whole Story boxset on December 7, 2010 before receiving another separate release on August 30, 2011, and on Blu-ray 3D on November 1, 2011 as a Best Buy exclusive. DVD and Blu-Ray sales gathered revenue of $179.1 million. Marketing Shrek The Third was widely anticipated and DreamWorks backed the film with a large marketing campaign, with toys, books, games, clothes, and many other items becoming available throughout 2007. A video game based on the film has been released for the Wii, PlayStation 2, Xbox 360, Game Boy Advance, PlayStation Portable, PC, and Nintendo DS. In May 2007, Shrek The Third was made into a mobile video game, developed by Gameloft. Shrek n' Roll, an action puzzle game based on the film, was released for the Xbox 360 via Xbox Live Arcade on November 14, 2007. A pinball machine based on the film has also been produced by Stern Pinball. Satirical marketing effort Adult Swim comedy team Tim and Eric, annoyed by the amount of advertisement they had witnessed in the months approaching the release of the film, decided to independently "promote" Shrek the Third in a series of internet videos as well as appearances on television and radio to encourage people to see the film. Controversy In the beginning of the film, in Prince Charming's dinner theater, coconuts are revealed to be the source of the sound effect for horses' hoof beats. This same joke was used in Monty Python and the Holy Grail, which also starred John Cleese and Eric Idle. Idle walked out of the premiere (though later reentered after calming himself down)