Toffler's Prosumption was well described and expanded in economic terms by Philip Kotler, who saw them as a new challenge for marketers. Kotler anticipated that people will also want to play larger role in designing certain goods and services they consume, furthermore modern computers will permit them to do it. He also described several forces that would lead to more prosumption like activities, and to more sustainable lifestyles, that topic was further developed by Tomasz Szymusiak in 2013 and 2015 in two marketing books. Technological breakthrough has fastened the development of prosumption. With the help of additive manufacturing techniques, for example, co-creation takes place at different production stages: design, manufacturing and distribution stages. It also takes place between individual customers, leading to co-design communities. Similarly, mass customisation is often associated with the production of tailored goods or services on a large scale production. This increase in participation has flourished following the increasing popularity of Web 2.0 technologies, such as Instagram, Facebook, Twitter and Flickr. In July 2020, an academic description reported on the nature and rise of the "robot prosumer", derived from modern-day technology and related participatory culture, that, in turn, was substantially predicted earlier by science fiction writers. Criticism Prosumer capitalism has been criticized as promoting "new forms of exploitation through unpaid work gamified as fun". Examples Identifiable trends and movements outside of the mainstream economy that have adopted prosumer terminology and techniques include: a Do It Yourself (DIY) approach as a means of economic self-sufficiency or simply as a way to survive on diminished income the open source software movement creates software on their own, prime example is the successful operating system Linux which now dominates the server domain Fablab movement, self-fabrication capabilities especially 3d printing the voluntary simplicity movement that seeks personal, social, and environmental goals through prosumer activities such as: growing one's own food repairing clothing and appliances rather than buying new items playing musical instruments rather than listening to recorded music use of new media-creation and distribution technologies to foster independent, open, non-profit, "consumer-to-consumer" media and cultures (see Wikipedia, Indymedia, most of Creative Commons); many involved in independent media reject mass culture generated by concentrated corporate media self-sufficient barter networks, notably in developing nations, such as Argentina's RGT have adopted the term prosumer4 See also Cost the limit of price Creative consumer Participatory culture Power user Produsage Read/write culture Notes References Chen, Katherine K. (April