(, ; from terre, "land") is a French term used to describe the environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a crop's specific growth habitat. Collectively, these contextual characteristics are said to have a character; terroir also refers to this character. Some artisanal crops for which terroir is studied include wine, cider, coffee, tobacco, olive oil, chocolate, chili peppers, hops, agave (for making tequila and mezcal), tomatoes, heritage wheat, maple syrup, tea, and cannabis. Terroir is the basis of the French wine appellation d'origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France and around the world. The AOC system presumes that the land from which the grapes are grown imparts a unique quality that is specific to that growing site (the plants' habitat). The extent of terroir's significance is debated in the wine industry. Origins Over the centuries, French winemakers developed the concept of terroir by observing the differences in wines from different regions, vineyards, or even different sections of the same vineyard. The French began to crystallize the concept of terroir as a way of describing the unique aspects of a place that influence and shape the wine made from it. Long before the French, the wine-making regions of the ancient world had already developed a concept of different regions having the potential to produce very different and distinct wines, even from the same grapes. The Ancient Greeks would stamp amphorae with the seal of the region they came from, and different regions established reputations based on the quality of their wines. For centuries, literate and disciplined members of the Benedictine and Cistercian orders cultivated grapes in much of Burgundy. With vast landholdings, the monks could conduct large-scale observation of the influences that various parcels of land had on the wine it produced. Some legends have the monks going as far as tasting the soil. Over time the monks compiled their observations and began to establish the boundaries of different terroirs - many of which still exist today as the Grand Cru vineyards of Burgundy. Elements While wine experts disagree about the exact definition, particular consideration is given to the natural elements that are beyond the control of humans. Mark A. Matthews, a professor of viticulture and plant physiology at University of California, Davis, has described the common conception of terroir as a myth. While Matthews