architecture and design, which was not more heavily redeveloped or replaced altogether due to the ever-increasing financial crisis that hit Mitsubishi's North American operations, plus a notorious recall scandal that tarnished Mitsubishi of Japan at the time (and caused its then partner, Daimler-Chrysler, to eventually sever its commercial links). TW / KW A minor facelift, coded as the TW series Magna and KW Verada, launched in October 2004 and can be differentiated by "Series II" badging and colour-coded headlight bezels for the Magna ES and LS and larger US-spec bumpers for Verada models. Mitsubishi adjusted the model range, with the Magna LS sedan (but not wagon) disappearing from the range, the base Magna AWD becoming the Magna LS AWD sedan, and the addition of the Verada GTVi AWD sedan, a combination of the former KL Verada GTVi and Verada AWD. The Platinum, Zen, and Fusion paint colours added to the KL MY04 VR-X in June were now available on most models. With slowing sales, MMAL launched an extended warranty campaign applicable to all cars sold from 1 December 2004. The new market leading warranty programme extended full manufacturer's coverage from three to five years or , whichever came first, and gave a further five years or of coverage on the driveline components to the original owner only. In addition, MMAL launched an advertising campaign that starred MMAL's then CEO Tom Phillips stating to potential customers "If you can find a better built car—buy it!". This approach recycled the advertising used by Chrysler in the US in the early 1980s, when Lee Iacocca used a similar slogan. Both strategies helped reduce the number of stockpiled vehicles from 5,500 in September 2004 down to 800 by June 2005—an important requirement in the lead-up to the launch of the Mitsubishi 380 replacement in October. Given its long-serving architecture and slow sales from circa 2000, MMAL management specifically excluded the Magna as a name for its replacement—the eventual 380. However, TL and TW Magnas became popular in the second hand market given their sound engineering, reliability and low resale values—the latter due in part to heavy discounting when new and also of its 380 successor. List of models TE (1996–1997) Executive (2.4-litre 4-cylinder and 3.0-litre V6) Advance (3.0-litre V6) Altera (2.4-litre 4-cylinder and 3.0-litre V6) Altera LS (3.0-litre V6; 4-speed automatic) Luxury series: Verada Ei (3.5-litre V6; 4-speed automatic) Verada Xi sedan (3.5-litre V6;