was the first such publicity stunt of its kind. On June 3, 1999, Whiskas singles aired the very first "commercial for cats" on American TV. The VHS release featured a small segment on how the advert worked, and showed several cats' reactions. The advert itself was a collection of clips with contrasting colours, fish and video captured from underwater. The end of the video (before fading out and then running again) claimed that "In our tests, 8 out of 10 preferred it". In Hungary, the Whiskas advertising slogan is "", which means "Cats would buy Whiskas (if they could)". Slogans with the same meaning are used in Serbia, Germany, Austria, Finland, Estonia, France, Slovakia, Czech Republic, Russia, Romania, Poland and Slovenia. In Denmark, there once was an advertising slogan "", which means "Cats would choose Whiskas." In Sweden, a similar slogan is used: "", which means "Whiskas – If the cat itself gets to choose." In Russia, the slogan was "", which means "Your kitty would buy Whiskas", where the phrase is rhymed, since one of the words for "kitty" and "Whiskas" rhyme in Russian. In Italian speaking countries the slogan i gatti comprerebbero Whiskas - "cats would buy Whiskas" has long been in use. In Autumn of 2009, Whiskas handed out feeding dishes to the earliest 1000 registrations to their menu planner. References External links Whiskas USA Whiskas Malaysia Whiskas Canada Whiskas Australia Cat food brands Mars brands