affected by the importance accorded to terroir, both by the wine industry and consumer wine markets, with some producers downplaying terroir and its effect on their wines. Outside Europe In the United States, the principles of terroir have been applied in a few limited instances, such as Vidalia onions, whose production area has been defined by the United States Department of Agriculture and Indian River fruit, which can only carry that label if grown within an area defined by the United States Federal Trade Commission. In some East Asian countries, terms like terroir or marriage have been popularised by Japanese manga. A 2008–09 Korean drama, most of whose leading characters work with wine, is titled Terroir after the main setting, a wine restaurant in turn named for the concept. In popular culture The concept of terroir has been discussed in several films and television shows. Jonathan Nossiter's 2004 documentary, Mondovino, explores the globalization of the wine business, and features interviews with a number of small producers, mostly French, who talk about terroir. In the 2006 BBC series, Oz and James's Big Wine Adventure, one episode is almost entirely devoted to Oz Clarke teaching James May about terroir. At the end of the episode, May identifies three wines successfully, placing them in the correct order on the basis of the quality of terroir they come from. Les Blank and Gina Leibrecht's 2007 documentary, All In This Tea, explores the importance of terroir and organic growing methods for the quality and future sustainability of the Chinese tea market. Terroir is also a frequent topic of discussion in the Japanese wine comic Les Gouttes de Dieu. The films French Kiss and A Good Year also make references to terroir. Terroir recognition is a plot turning point in the 1976 French comedy L'aile ou la cuisse (The Wing or the Thigh) with Louis de Funès. In 2014 Keith Carradine starred in John Charles Jopson's Edgar Allan Poe-inspired film Terroir. See also Ecoregion Genius loci Habitat Plant genetics Old World wine Red Fife wheat Shade-grown coffee References Further reading Coffee production Tea production Viticulture Wine terminology