candidate in Wellington's 2010 mayoral election, and stood again in the 2013 elections. Books Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands, with Nicholas Ind (editor), Malcolm Allan, Simon Anholt, Julie Anixter, John Caswell, Thomas Gad, Sicco van Gelder, Tim Kitchin, Chris Macrae, Denzil Meyers, Alan Mitchell, John Moore, Ian Ryder; 2003, 2004 reprint edition, Kogan Page, ; 2005 paperback edition, Kogan Page, . Viewpoint: Perspectives on 21st Century Branding: User Seductive; 2004, Wai-te-ata Press. Typography and Branding; 2004, Natcoll Publishing. Brands with a Conscience: How to Build a Successful and Responsible Brand, with Nicholas Ind (editor), Malcolm Allan, Enric Bernal, Peter Brown, Giuseppe Cavallo, Thomas Gad, Ava Hakim, Sudhir John Horo, Oriol Iglesias, Philippe Mihailovich, Simon Paterson, Annette Rosencreutz, Cristián Saracco, Nikolaj Stagis, Brigitte Stepputtis, and Erika Uffindell; 2016, Kogan Page, . Panos: My Life, My Odyssey, with Panos Papadopoulos; 2022, LID Publishing, . References External links Interview with Yan on his type design career (in French) Interview with Yan on publishing Lucire (in French) Interview with Yan on publishing Lucire (in German) B&T Marketing and Media interview with Yan on his publishing work (PDF) Interviews with Yan on branding (MP3 files) Living people New Zealand businesspeople New Zealand Confucianists New Zealand people of Chinese descent New Zealand typographers and type designers Victoria University of Wellington alumni People educated at Scots College, Wellington Hong Kong emigrants to New Zealand 1972 births Alliance (New Zealand political party) politicians People from Kowloon Unsuccessful candidates in the 2008 New Zealand general election