style was rolled out nationally. While there was initial concern that 120's might cannibalize customers from other packings (especially Lights), this proved to be unfounded, as the 120's appeared to attract a slightly older demographic. The packing has since become a mainstay of the smoking glamour community. It is arguable as to whether Virginia Slims 120's are truly "light," as their strength compares closely with that of full-flavor cigarettes. In 1987, Ultra Lights 100's were introduced, in keeping with changing consumer tastes, other competitive entries and the Benson & Hedges model. Marginally successful, this packing remains on the market today. In 1989, Superslims Lights 100's were introduced in response to ultra-thin ( circumference) competition and consumer demand for a "low-smoke" product entry. These were also marginally successful, and remain on the market. In 1993, a 10-pack version of Lights 100's was introduced, with 10 cigarettes per pack, costing approximately half the price of a 20-pack. This entry had limited success and came under attack from critics; it was ultimately withdrawn. In 1994, Virginia Slims Kings ( length) were designed as a discount entry and possibly to compete with other king-size entries such as R. J. Reynolds' Camel brand. It is not clear whether Kings were ever test-marketed, but they were never introduced on a nationwide basis. In 2003, a box pack was introduced for full flavor 100's in response to consumer demand. This packing is steadily displacing the classic soft pack. Also in 2003, the package graphics were slightly altered, changing the colors and striping along the edge. In 2004, Luxury Ultra Lights 120's (both menthol and non-menthol) were introduced with marginal success. It is likely that this packing will continue to be supported. In 2008, Virginia Slims Superslims were introduced in a smaller-sized "Purse Pack." In 2016, the package graphics for all styles were slightly altered, changing the stripes along the edge to a more mottled and floral-like appearance. All packings were simultaneously introduced in both menthol and non-menthol varieties. Unlike with most other brands, menthol represents 40–55% of the total sales of Virginia Slims (vs. 25–35% for other brands). In all, there have been 11 packings introduced or test marketed in the U.S., of which seven remain on the market. There are other varieties marketed in the Asia-Pacific region (including the Philippines, Malaysia, Indonesia, Singapore, Hong Kong, Thailand and Vietnam), Russia and South Africa. Virginia Slims has never