marketing vehicles were employed, such as the Virginia Slims Book of Days (a day timer/calendar book), fashion shows and an extensive line of products, apparel and accessories. The "Find Your Voice" ad campaign was criticized as offensive to those who have lost their voices to throat cancer from smoking, especially in light of the well-publicized laryngectomy of Janet Sackman, a former model for another cigarette brand who developed throat and lung cancer. The campaign was an attempt to associate the brand with themes of empowerment, independence, women's rights and sexual allure. The campaign was also criticized for targeting minority women. The campaign was also criticized for the slogan "NEVER let the goody two shoes get you down," which uses reactance to promote product use. It has also been suggested that it urges smokers to disregard health warnings. The campaign also featured a model using a throat-touching gesture, which echoes earlier ads that made more explicit claims of voice box benefits. The Leo Burnett advertising agency handled the Virginia Slims account throughout most of the product lifetime. Market share From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989. With increased competition from other brands, notably Capri and Misty, the brand lost ground but stabilized at around 2.4% though 2003. Since then, it has lost about 0.1% per year, and was 2.0% in 2007 and 1.8% in 2009. This slow but steady decline is expected to continue, since the brand is no longer heavily promoted. Despite this, brand loyalty is well above average, and is still one of the highest in the industry. Markets Virginia Slims are mainly sold in the United States, but also was or still is sold in the British Virgin Islands, Brazil, Argentina, Germany, France, Switzerland, Portugal, Poland, Hungary, Cyprus, Belarus, Ukraine, Russia, Kazakhstan, Philippines, Singapore, Hong Kong, South Korea, Japan and Australia. Sponsorship Women's tennis Virginia Slims sponsored the Women's Tennis Association (WTA) Tour from 1971 to 1978 and again from 1983 to 1994. This sponsorship is sometimes credited for the growth and success of women's tennis during the 1970s and early 1980s. Virginia Slims also sponsored