and sketches, and writings of traditional material from various districts. From the late 19th century until quite recently the image which was most commonly used to represent the Norwegian traditional rural dress in general was that of the Hardanger woman's bunad, but in more recent times this image is being increasingly superseded by that of the East Telemark woman's bunad. As the bunad most often is based upon older designs from specific areas, the particular bunad will get its name from that area. Most people with roots from an area will choose (if not the same) bunads from their own area or their (grand)parents birthplace. People in general will expect that your bunad represents an area that you have a strong connection to. However, there is no specific rule that states your choice, and you are free to pick whatever kind you like. In the meantime, local bunad-sellers might have some difficulties with getting the right bunad if it is not from their area. Origins The various bunads have been designed through different means. Some of them are based on old local customs; other models are constructions made in the 20th century, relying (often very loosely) on local and historical material. The interest for bunads dates back to Norwegian romantic nationalism and gained increasing interest with the folk-dance movement at the beginning of the 20th century. While the contemporary bunad tradition has most of its roots in folk costumes from the 18th and 19th centuries, records documenting the use of folk costumes go as far back as the Middle Ages. Setesdal in Southern Norway, for example, had a folk costume tradition dating back to the 14th century that remained relatively untouched until the middle of the 20th century. Norwegians from Setesdal still wear this time-honored traditional costume as a bunad today. Such long-standing folk costume traditions can be found all over Norway, but not all regions have retained these traditions as well as areas like Setesdal. In Trøndelag in central Norway, for example, the traditional costumes fell by the wayside in favor of modernized versions, but are now starting be revived in the local populations and used as conventional bunad again. The names of these traditional bunads are based on their geographic origin, and traditionally, people choose their bunad based on their own or their ancestors’ origin. Hulda Garborg (1862–1934) and Klara Semb (1884–1970) are cited as pioneers in bringing