western world are capable of generating larger quantities of litter per capita due to a higher consumption of disposable products. Branded litter A number of credible studies have shown that fast food packaging is one of the most common forms of litter, while McDonald's is the most common brand of litter, despite having messages to dispose of properly, such as the Ronald McDonald "tidy man" marking. According to Keep Britain Tidy in 2013, Cadbury chocolate wrappers, Walkers crisp packets and Coca-Cola cans were the three top brands that were the most common pieces of rubbish found in UK streets. Solutions Litter bins Public waste containers or street bins are provided by local authorities to be used as a convenient place for the disposal and collection of litter. Increasingly both general waste and recycling options are provided. Local councils collect the waste and take it for reuse or recycling. However, there are some problems with this approach; if the bins are not emptied regularly, then the bins will overflow and can increase litter indirectly. Some local authorities will only take responsibility for rubbish that is placed in the bins, which means that litter remains a problem. People may blame a lack of well-placed bins for their littering. Hazardous materials may often be incorrectly disposed of in the bins and they can encourage dumpster diving. Cleanup Volunteers, sometimes alone or coordinated through organizations, pick up litter and dispose of it. Clean up events may be organized in which participants will sometimes comb an area in a line to ensure that no litter is missed. Organizations may promote litter cleanup events and may also have separate media campaigns to prevent littering. In North America, Adopt a Highway programs are popular, in which companies and organizations commit to cleaning stretches of road. Keep America Beautiful has held litter cleanups called the Great America Cleanup since 1998 in over 20,000 communities nationwide. Earth Day cleanups have been held globally since 1970. In 2019, Earth Day Network partnered with Keep America Beautiful and National Cleanup Day for the inaugural nationwide Earth Day CleanUp. Cleanups were held in all 50 States, 5 US Territories, 5,300 sites and had more than 500,000 volunteers. Commercial properties such as retail, office and industrial have litter picking maintenance programs. This service may be provided by property owners or contracted to various service providers by property management companies acting on owner's behalf.