were aimed at a child audience and, based on that, came to the idea that a satire of the news had to be made. The idea also arose of inventing songs and presenting them in a musical classification. To that end, Peirano —who shared friendship with the members of the Chilean funk rock group Chancho en Piedra— introduced Pablo Ilabaca —guitarist of that band—, who brought with him a compact disc of tracks without lyrics, with which he didn't know what to do. The first instrumental Díaz and Peirano heard was the one that later became the central theme of 31 minutos, of which they quickly became fond. The rest of the tracks were used for the soundtrack of the episodes, along with other songs invented by the team. Ilabaca remained as the music producer for 31 minutos, giving rise to the Ranking Top segment, of which the character Policarpo Avendaño —interpreted by Daniel Castro— is in charge. Success and internationalization 31 minutos made its debut on March 15, 2003. Its first episodes marked 6 points of screen rating, but as time went on it began to popularize and increase its audience to an average of 14 points. Initially it was a news show of interest to children, however, as the program progressed in its first season, it went from being a parody of news to becoming a character comedy. In view of the popularity achieved by the program in 2003, the creators agreed to produce a second and third season, this time with funds from the channel. Part of the program's success lies in its script and characters, with hidden references to Chile's social reality. It has also been successful among young and adult audiences: the double entendre that it handles is manifested, for example, in the fact that the puppets are ironic imitations of real Chilean television characters, and recall events or television events that characterized Chile in the 1970s and 1980s. The commercial success of the program was reflected in the appearance of several products based on it. On July 8, 2003, a studio album called 31 minutos was released, with the songs that were part of the musical classification of the first season of the program. It naturally sold out all its copies in less than a day and came to sell more than 200,000 copies. Not only was an album released, but on July 28,