Nathanson gave approval to proceed with making Empire Records, he was approached with the script for Clueless. As he already had a "teen movie" in hand, he turned down the eventual $57 million box office hit, and proceeded with production of the eventual $0.3 million box-office bomb of Empire Records. The film was severely edited in post-production, removing three significant characters and up to 40 minutes of film. The story was also condensed from occurring over two days to a single day. Exteriors were filmed at 15 South Front Street in Wilmington, North Carolina, in a bar that had a few feet of space converted into a replica of the store set which was located at Carolco (now Screen Gems) studios, and finished with a large picture of the rest of the store. This allowed the actors to enter the exterior location doors and walk a couple of feet before the scene would cut to the interior set on Soundstage 4 at the studio. The large mural of Gloria Estefan which Mark kisses early in the film was visible for many years on the separate building, on South Water Street, that stood in for the back of the store. The Rex Manning music video "Say No More, Mon Amour" was shot prior to principal photography, and was shot on Wrightsville Beach in North Carolina in one day. It was intended to be only a 17-second dance move piece for the main actors to make fun of in the film. Jordan Dawes, the director of the music video, shot for the entire day and gave the producers a complete music video that was almost five minutes in length. Reception Box office The film was a severe flop, making only $150,800 in its opening weekend, and by the end of its run in North America it earned a total of $303,841 against its $10 million budget. Critical response On Rotten Tomatoes the film has an approval rating of 31% based on reviews from 35 critics. The site's consensus is: "Despite a terrific soundtrack and a strong early performance from Renee Zellweger, Empire Records is mostly a silly and predictable teen dramedy." On Metacritic the film has a score of 30% based on reviews from 7 critics, indicating "generally unfavorable reviews". Variety called Empire Records a "soundtrack in search of a movie", describing the film as "one teen-music effort that never finds a