ICA Gruppen AB (publ) (; "ICA Group"; from Inköpscentralernas aktiebolag, ) (formerly Hakon Invest AB) is a Swedish retailer franchise with a focus on food and health. The group also owns a bank, real estate division and a pharmacy chain. The company was started in 1938, based on a business model which was introduced by Hakonbolagen in 1917. Most of its operations are based in Scandinavia, and the company is the second largest retail company in the Nordic countries. The company was owned by the participating retailers until 2000 when half of the company was sold to the Dutch retailer Ahold. It acquired a further 10% in 2004. Ahold is prevented by contractual obligation from exercising majority control over ICA. In 2013 Ahold sold its shares to Hakon for $3.1bn. In 2019, Hemtex was sold to Norwegian home textile chain Kid ASA. Sweden In Sweden, ICA Sverige AB operates about 1,400 retail stores as of 2020. The stores have different profiles, depending on location, range of products and size: ICA Nära ("ICA Nearby") — Convenience-type stores for daily retail needs. ICA Supermarket — Mid-size supermarkets, located near where customers dwell or work or near major roads, carrying a wide range of products. ICA Kvantum — Superstores for large, planned purchases. Large spaces allocated for traffic and parking. Typically located outside of the cities. MAXI ICA Stormarknad — Hypermarkets with a full range of groceries as well as fashions, homewares, entertainment and consumer electronics. Smaller stores do not offer the fashion and electronics ranges, while the largest stores also have a DIY and gardening department. Each store is owned and operated separately, but operations are coordinated within the group. All feature ICA brand products. During 2009, ICA Sverige AB had sales of 59 billion SEK (excluding VAT). A major ICA location is in Västerås, where they have a logistics center. Since December 2001, ICA has run a series of television commercials featuring the staff and customers of a fictional ICA store. As of Mid January 2015 512 commercials have aired. Since 2007 it is listed at the Guinness World Records as the longest running television advertising drama. In 2021, ICA opened its first automated online groceries warehouse in Brunna, outside Stockholm, to deliver grocery shops to customers. The warehouse uses technology powered by Ocado Group. ICA meat repackaging controversy In December 2007, a meat repackaging fraud scheme was revealed when a