undergraduate institutions. The word () in Ancient Greek means "human being" or "person". Eric Wolf described sociocultural anthropology as "the most scientific of the humanities, and the most humanistic of the sciences". The goal of anthropology is to provide a holistic account of humans and human nature. This means that, though anthropologists generally specialize in only one sub-field, they always keep in mind the biological, linguistic, historic and cultural aspects of any problem. Since anthropology arose as a science in Western societies that were complex and industrial, a major trend within anthropology has been a methodological drive to study peoples in societies with more simple social organization, sometimes called "primitive" in anthropological literature, but without any connotation of "inferior". Today, anthropologists use terms such as "less complex" societies or refer to specific modes of subsistence or production, such as "pastoralist" or "forager" or "horticulturalist" to refer to humans living in non-industrial, non-Western cultures, such people or folk () remaining of great interest within anthropology. The quest for holism leads most anthropologists to study a people in detail, using biogenetic, archaeological, and linguistic data alongside direct observation of contemporary customs. In the 1990s and 2000s, calls for clarification of what constitutes a culture, of how an observer knows where his or her own culture ends and another begins, and other crucial topics in writing anthropology were heard. It is possible to view all human cultures as part of one large, evolving global culture. These dynamic relationships, between what can be observed on the ground, as opposed to what can be observed by compiling many local observations remain fundamental in any kind of anthropology, whether cultural, biological, linguistic or archaeological. Communication studies Communication studies deals with processes of human communication, commonly defined as the sharing of symbols to create meaning. The discipline encompasses a range of topics, from face-to-face conversation to mass media outlets such as television broadcasting. Communication studies also examine how messages are interpreted through the political, cultural, economic, and social dimensions of their contexts. Communication is institutionalized under many different names at different universities, including communication, communication studies, speech communication, rhetorical studies, communication science, media studies, communication arts, mass communication, media ecology, and communication and media science. Communication studies integrate aspects of both social sciences and the humanities. As a social science, the discipline often overlaps with sociology, psychology, anthropology, biology, political science, economics, and public policy, among others.