animals, and providing subsidies on animal feed. Help is also being given to revitalize the local dairy and beef industries through the introduction of efficient cattle breeds, training of farmers to care properly for livestock, and establishing funds for the construction of dairy units and abattoirs. The island is also looking to expand its exports under the Taste of Saint Lucia brand sponsored by Export Saint Lucia. Products that are being promoted include Saint Lucia Honey, rum, chocolate, coconut oil, granola, and insect repellent. Tourism The island currently attracts over 900,000 visitors annually. St Lucia has been able to attract foreign businesses and investment, especially in its offshore banking and tourism industries. Tourism is St Lucia's main source of jobs and income, accounting for 65% of GDP, and the island's main source of foreign exchange earnings. The northern end of St Lucia is tourism's most urbanized area, with a fair number of hotels and resorts located along beaches, or with seaside views. This is also home to many of the island's large, all-inclusive resorts. Economic trends The level of island households living at or below the poverty level increased from 18.7 to 21.4% from 1995 to 2005. As of 2006, another 16.2% of the island's population are vulnerable to economic shocks that could easily push them below the poverty line. One rural district had 44.9% of households living below the poverty line (2005). To broaden the island's economic base, the government added small, computer-driven information technology and financial services as development objectives. St. Lucia's leading revenue producers—agriculture, tourism, and small-scale manufacturing—benefited from a focus on infrastructure improvements in roads, communications, water supply, sewerage, and port facilities. Foreign investors also have been attracted by the infrastructure improvements and by the educated and skilled work force and relatively stable political conditions. The largest investment is in a petroleum storage and transshipment terminal built by Hess Oil. The Caribbean Development Bank funded an airport expansion project. Until the events of 11 September 2001, the tourism sector had made significant gains, experiencing a boom despite some untimely and destructive hurricanes. Stay-over visitors and cruise arrivals declined in 2001, and several hotels declared bankruptcy, including the Hyatt. The development of the tourism sector remains a priority, and the government is committed to providing a favourable investment environment. Incentives are available for building and upgrading tourism facilities. Use of public funds to improve the physical infrastructure