and Tesco. They have also released a few official documentary films, including Spice Girls in America: A Tour Story (1999) and Giving You Everything (2007). Making-of documentaries for their film Spice World were broadcast on Channel 5 and MTV. The Spice Girls have been the subject of numerous unofficial documentary films, commissioned and produced by individuals independent of the group, including Raw Spice (2001), Seven Days That Shook the Spice Girls (2002), and Spice Girls: How Girl Power Changed Britain (2021). The group have had episodes dedicated to them in several music biography series, including VH1's Behind the Music, E! True Hollywood Story and MTV's BioRhythm. Merchandise and sponsorship deals In the late 1990s, the Spice Girls were involved in a prolific marketing phenomenon that saw them become the most merchandised group in music history. They negotiated lucrative endorsement deals with numerous brands, including Pepsi, Asda, Cadbury and Target, which led to accusations of overexposure and "selling out". The group was estimated to have earned over £300 million ($500 million) from their marketing endeavours in 1997 alone. Their subsequent reunion concert tours saw the Spice Girls launch new sponsorship and advertising campaigns with the likes of Tesco and Victoria's Secret in 2007, and Walkers and Mr. Men in 2019. Viva Forever! Viva Forever! is a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and directed by Paul Garrington. Based on the songs of the Spice Girls, the musical ran at the Piccadilly Theatre in the West End from 11 December 2012 to 29 June 2013. Career records and achievements As a group, the Spice Girls have received a number of notable awards, including five Brit Awards, three American Music Awards, four Billboard Music Awards, three MTV Europe Music Awards, one MTV Video Music Award and three World Music Awards. They have also been recognised for their songwriting achievements with two Ivor Novello Awards. In 2000, they received the Brit Award for Outstanding Contribution to Music, making them the youngest recipients of the Lifetime Achievement award whose previous winners include Elton John, the Beatles and Queen. The Spice Girls are the best-selling British act of the 1990s, having comfortably outsold all of their peers including Oasis and the Prodigy. They are, by some estimates, the best-selling girl group of all time. They have sold 100 million records worldwide, achieving certified sales of 13 million albums in Europe, 14 million