and Spice World – 2019 tour without Beckham, both of which won the Billboard Live Music Award for highest-grossing engagements, making the Spice Girls the top touring all-female group from 1998 to 2020. They also reunited briefly in 2012 for a critically acclaimed live performance at the 2012 Summer Olympics closing ceremony. The Spice Girls have sold 100 million records worldwide, making them the best-selling girl group of all time, one of the bestselling artists, and the most successful British pop act since the Beatles. They received five Brit Awards, three American Music Awards, four Billboard Music Awards, three MTV Europe Music Awards and one MTV Video Music Award. In 2000, they became the youngest recipients of the Brit Award for Outstanding Contribution to Music. According to Rolling Stone journalist and biographer David Sinclair, they were the most widely recognised group since the Beatles. Other measures of the Spice Girls' success include iconic symbolism such as Halliwell's Union Jack dress, and their nicknames, which were given to them by the British press. Under the guidance of their mentor and manager Simon Fuller, their endorsement deals and merchandise made them one of the most successful marketing engines ever, with a global gross income estimated at $500–800 million by May 1998. According to the Music Week writer Paul Gorman, their media exposure helped usher in an era of celebrity obsession in pop culture. History 1994—1995: Formation and early years In the early 1990s, Bob and Chris Herbert, the father-and-son duo of Heart Management, decided to create a girl group to compete with the boy bands who dominated UK pop music at the time. Together with financier Chic Murphy, they envisioned an act comprising "five strikingly different girls" who would each appeal to a different audience. In February 1994, Heart Management placed an advertisement in the trade paper The Stage asking for singers to audition for an all-female pop band at London's Danceworks studios. Approximately 400 women attended the audition on 4 March 1994. They were placed in groups of 10 and danced a routine to "Stay" by Eternal, followed by solo auditions in which they performed songs of their choice. After several weeks of deliberation, Victoria Adams, Melanie Brown, Melanie Chisholm and Michelle Stephenson were among a dozen or so women who advanced to a second round of auditions in April. Chisholm missed the second audition after coming down with tonsillitis. Despite