the history of any picture defined by many threads. For with the picture in the tapestry a new element has come in: the picture is greater than, and not explained by, the sum of the component threads. The book "Synergy" Synergy, a book: DION, Eric (2017), Synergy; A Theoretical Model of Canada's Comprehensive Approach, iUniverse, 308 pp. Synergy in the media The informational synergies which can be applied also in media involve a compression of transmission, access and use of information's time, the flows, circuits and means of handling information being based on a complementary, integrated, transparent and coordinated use of knowledge. In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games. Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. These products can help advertise the film itself and thus help to increase the film's sales. For example, the Spider-Man films had toys of webshooters and figures of the characters made, as well as posters and games. The NBC sitcom 30 Rock often shows the power of synergy, while also poking fun at the use of the term in the corporate world. There are also different forms of synergy in popular card games like Magic: The Gathering, Yu-Gi-Oh!, Cardfight!! Vanguard, and Future Card Buddyfight. Information theory When multiple sources of information taken together provide more information than the sum of the information provided by each source alone, there is said to be a synergy in the sources. This in contrast to the case in which the sources provide less information, in which case there is said to be a redundancy in the sources. See also Behavioral cusp Emergence Gestalt Holism Perfect storm Stroke Synergetics Systems theory References External links Synergism Hypothesis Evolutionary biology concepts Holism Production economics