television viewing outside the home. The rise of cable and the Internet has also provided new sources of entertainment during the day. The genre's decline has additionally been attributed to reality television displacing soap operas as TV's dominant form of melodrama. An early term for the reality TV genre was docu-soap. A precursor to reality TV, the televised 1994–95 O. J. Simpson murder case, both preempted and competed with an entire season of soaps, transforming viewing habits and leaving soap operas with 10 percent fewer viewers after the trial ended. Daytime programming alternatives such as talk shows, game shows, and court shows cost up to 50% less to produce than scripted dramas, making those formats more profitable and attractive to networks, even if they receive the same or slightly lower ratings than soap operas. A network may even prefer to return a time slot to its local stations to keeping a soap opera with disappointing ratings on the air, as was the case with Sunset Beach and Port Charles. Compounding the financial pressure on scripted programming in the 2007–2010 period was a decline in advertising during the Great Recession, which led shows to reduce their budgets and cast sizes. In addition to these external factors, a litany of production decisions has been cited by soap opera fans as contributing to the genre's decline, such as clichéd plots, a lack of diversity that narrowed audience appeal, and the elimination of core families. Current Former The primetime serial Serials produced for prime time slots have also found success. The first prime time soap opera was Faraway Hill (1946), which aired on October 2, 1946, on the now-defunct DuMont Television Network. Faraway Hill ran for 12 episodes and was primarily broadcast live, interspersed with short pre-recorded film clips and still photos to remind the audience of the previous week's episode. The first long-running prime time soap opera was Peyton Place (1964–1969) on ABC. It was based in part on the eponymous 1957 film (which, in turn, was based on the 1956 novel). The popularity of Peyton Place prompted the CBS network to spin-off popular As the World Turns character Lisa Miller into her own evening soap opera, Our Private World (originally titled "The Woman Lisa" in its planning stages). Our Private World was broadcast from May to September 1965. The character of Lisa (and her portrayer Eileen Fulton) returned to As The World