the slogan Have a nice day, which is now frequently known for the slogan rather than the naming of the smiley. The word smiley was used by Franklin Loufrani in France, when he registered his smiley design for trademark while working as a journalist for France Soir in 1971. The smiley accompanied positive news in the newspaper and eventually became the foundation for the licensing operation, The Smiley Company. The name smiley became commonly used in the 70s and 80s as the yellow and black ideogram began to appear more in popular culture. The ideogram has since been used as a foundation to create emoticon emojis. These are digital interpretations of the smiley ideogram and have since become the most commonly used set of emojis since they adopted by Unicode in 2006 onwards. Smiley has since become a broader term that often includes both the ideogram design, but also emojis that use the same yellow and black design. Ideogram history Early history of smiling faces For thousands of years, smiling faces have been used as ideograms and as pictograms. The oldest known smiling face was found by a team of archaeologists led by Nicolò Marchetti of the University of Bologna. Marchetti and his team pieced together fragments of a Hittite pot from approximately 1700 BC that had been found in Karkamış, Turkey. Once the pot had been pieced together, the team noticed that the item had a large smiling face engraved on it, becoming the first item with such a design to be found. The Danish poet and author Johannes V. Jensen was amongst other things famous for experimenting with the form of his writing. In a letter sent to publisher Ernst Bojesen in December 1900, he includes both a happy face and a sad face. It wasn't until the 1900s that the design evolved from a basic eye and mouth design, into a more recognisable design. In the Russian newspaper "Ekaterinburgskaya Nedelya" dated May 28, 1896, the first case of the use of emoticons in Russia was recorded (it is possible that these are the first printed emoticons in history): in a humorous heading, four emoticons were depicted with typographical symbols and punctuation marks - and four emotions of a visitor to the fair Petersburg merchant One of the first known commercial uses of a smiling face was in 1919, when the Buffalo Steam Roller Company in Buffalo, New