several appearances. Music and film As music genres began to create their own cultures from the 1970s onwards, many cultures began to incorporate a smiling face into their culture. In the late 1970s, the American band Dead Kennedys launched their first recording, "California über alles". The single cover was a collage aimed to look like that of a Nazi rally prior to World War II. It featured three of the vertical banners commonly used at such rallies, but with the usual swastikas replaced by large smileys. In the UK, the happy face has been associated with psychedelic culture since Ubi Dwyer and the Windsor Free Festival in the 1970s and the electronic dance music culture, particularly with acid house, that emerged during the Second Summer of Love in the late 1980s. The association was cemented when the band Bomb the Bass used an extracted smiley from the comic book series Watchmen on the center of its "Beat Dis" hit single. In addition to the movie adaptation of Watchmen, the film Suicide Squad has the character Deadshot staring into the window of a clothing store. Behind a line of mannequins is a yellow smiley face pin, which had been closely associated to another DC comic character, Comedian. The 2001 film Evolution has a three-eyed smiley for its logo. It was later carried onto the movie's spin-off cartoon, Alienators: Evolution Continues. In the film Forrest Gump it is implied the titular character inspired the smiley face design after wiping his face on a T-shirt while running coast to coast. In the late-1980s, the smiley again became a prominent image within the music industry. It was adopted during the growth of acid house across Europe and the UK in the late 1980s. According to many, this began when DJ, Danny Rampling, used the smiley to celebrate Paul Oakenfold's birthday. This sparked a movement where the smiley moved into various dance genres, becoming a symbol of 1980s dance music. In 2022, David Guetta collaborated with Felix Da Housecat and Kittin to release the song, Silver Screen, a reimagined version of the 2001 dance track. Guetta's version celebrated positivity and happiness. The music video features a cameo from street artist, André Saraiva and portrays different groups portraying the message "Take The Time To Smile." The video partners that message with numerous smileys, on the side of buildings, on placards and on posters. Physical products Vittel