Lega Nord (Northern League) in northern Italian districts, and another, the Pole of Good Government (Polo del Buon Governo), with the National Alliance (Alleanza Nazionale), heir to the Italian Social Movement, in central and southern regions. In a pragmatic move, he did not ally with the latter in the North because Lega Nord disliked them, and Forza Italia was allied with two parties that were not allied with each other. Berlusconi launched a massive campaign of electoral advertisements on his three TV networks and prepared his top advertising salesmen with seminars and screen tests, of whom 50 were subsequently elected despite an absence of legislative experience. He subsequently won the elections, with Forza Italia garnering 21% of the popular vote, more than any other single party. One of the most significant promises that he made to secure victory was that his government would create "one million more jobs". He was appointed Prime Minister in 1994, but his term in office was short because of the inherent contradictions in his coalition: the League, a regional party with a strong electoral base in northern Italy, was at that time fluctuating between federalist and separatist positions and the National Alliance was a nationalist party that had yet to renounce neo-fascism at the time. Fall of the Berlusconi I Cabinet In December 1994, following the leaking to the press of news of a fresh investigation by Milan magistrates, Umberto Bossi, leader of the Lega Nord, left the coalition claiming that the electoral pact had not been respected, forcing Berlusconi to resign from office and shifting the majority's weight to the centre-left. Lega Nord also resented the fact that many of its MPs had switched to Forza Italia, allegedly lured by promises of more prestigious portfolios. In 1998, various articles attacking Berlusconi were published by Lega Nord's official newspaper La Padania, with titles such as "La Fininvest è nata da Cosa Nostra" ("Fininvest [Berlusconi's principal company] was founded by the Mafia"). Berlusconi remained as caretaker prime minister for a little over a month until his replacement by a technocratic government headed by Lamberto Dini. Dini had been a key minister in the Berlusconi cabinet, and Berlusconi said the only way he would support a technocratic government would be if Dini headed it. In the end, Dini was supported by most of the opposition parties but not by Forza Italia and Lega Nord. In 1996, Berlusconi