in the world can stick the landing". The government's long-term goal is to get 30,000 visitors per year. Because of the few flights, and limited capacity of the aircraft, however, only 894 visitors arrived in the year the airport finally opened. Passenger service on the Royal Mail ship was then discontinued. The Airlink flights, operating twice a week, increased the island's potential to attract a broader range of tourists. St Helena Tourism updated its tourism marketing strategy in 2018. This outlined the targeted markets and Saint Helena's strengths, weaknesses, opportunities, and threats. It also outlined the unique selling points of the island, including nature (whale sharks and wirebirds), Saint culture (safer environment), walking and hiking, diving, arts and crafts, twin destination with South Africa, photography, running, history and heritage (Napoleon), stargazing, and food and drink. The island's first luxury hotel, the Mantis in Jamestown, opened in 2017 in the converted "former officers barracks built in 1774" according to Condé Nast Traveler. Most other types of accommodations were also available on the island. A 2019 report by The Guardian recommended that tourists visit "Longwood House, where Napoleon was exiled after Waterloo ... Plantation House, the residence of the governor" and to try one of the whale shark snorkelling expeditions. The report spoke highly of Jamestown, with its "pastel-toned houses, sweltering palm trees and colonial relics—stark reminders of imperialist ideals". Another 2019 report indicated that smartphones had become common, "with the 'Saint Memes' Facebook page and other social media exporting their sharp sense of humour". But, as the report concludes, the island "remains a place with an anchor in the past, where ... there are single-digit car licence plates and motorists on the hairpin roads unfailingly wave at each other". Before the lockdowns and restriction necessitated by the COVID-19 global pandemic, Saint Helena has been on track to meet its tourism targets of 12% growth a year, in order to achieve over 29,000 leisure visitors by the 25th anniversary of the air service. As of April 2020, research indicated that arrivals to Saint Helena were primarily non-Saint tourists (without a connection to the island), followed by returning Saints (who were visiting friends and relatives), followed by returning residents and then business arrivals. Non-Saint tourists tend to stay for a week, whilst Saints visiting friends and relatives tend to stay for about a month. Around 37% of tourists are British, 21% South African,