Juice Generation's juice delivery program Cooler Cleanse. After writing the foreword to Juice Generation founder Eric Helms' 2014 book The Juice Generation: 100 Recipes for Fresh Juices and Superfood Smoothies, she and Helms launched the beauty subscription delivery service Blend It Yourself in 2017, based on Hayek's personal beauty elixirs, which supplies subscribers with the prepared organic frozen smoothie and acai bowl ingredients. In 2011, Hayek launched her own line of cosmetics, skincare, and haircare products called Nuance by Salma Hayek, to be sold at CVS stores in North America. Public image Early in her career, Hayek came to be regarded as a sex symbol, and her most of her early films, it has been noted, such as the action-oriented Desperado, From Dusk Till Dawn, and Fled, "predominantly featured her in racy sex symbol type of roles" and ultimately made Hayek a familiar face with mainstream audiences. Various media publications have cited her as one of Hollywood's most beautiful actresses. People named her one of the 50 most beautiful people in the world in 1996, 2003 and 2008, Maxim ranked her 34th and 90th on their Hot 100 list in 2005 and 2007, respectively, and FHM included her on their 100 Sexiest Women in the World list in 2005 and 2006. A July 2007 poll by E-Poll Market Research found Hayek to be the "sexiest celebrity" among a group of 3,000 public figures, with 65 percent of respondents using the term "sexy" to describe her. The Armani dress Hayek wore to the 1997 Academy Awards was voted by E! Entertainment as one of the five most memorable in Oscar history. From April 7 to June 18, 2006, the Blue Star Contemporary Art Center in San Antonio, Texas hosted an exhibition called "Solamente Salma" (Spanish for "Only Salma"), consisting of 16 portrait paintings by muralist George Yepes and filmmaker Robert Rodriguez of Hayek as the Aztec goddess Itzpapalotl. In July 2007, The Hollywood Reporter ranked Hayek 4th in their Latino Power 50, a list of the most powerful Latin members of Hollywood. In 2008, she was awarded the Women in Film Lucy Award, in recognition of her creative works that have enhanced the perception of women through the medium of television, and Entertainment Weekly ranked her 17th in their list of the 25 Smartest People in TV. Throughout her career, Hayek has graced the covers of numerous international magazines, including North