to freeze overnight. Polymer teflon, which Roy J. Plunkett observed forming a white mass inside a pressure bottle during an effort to make a new CFCs refrigerant. The antibiotic penicillin, which was discovered by Sir Alexander Fleming after returning from a vacation to find that a Petri dish containing staphylococcus culture had been infected by a Penicillium mold, and no bacteria grew near it. The effect on humans of the psychedelic lysergic acid diethylamide (LSD) was discovered by Swiss chemist Albert Hofmann in 1943, after unintentionally ingesting an unknown amount, possibly absorbing it through his skin. Discoveries Serendipity contributed to entomologist Shaun Winterton discovering Semachrysa jade, a new species of lacewing, which he found not in its native Malaysia, but on the photo-sharing site Flickr. Winterton's discovery was aided by Flickr's ability to present images that are personalized to a user's interests, thereby increasing the odds he would chance upon the photo. Computer scientist Jaime Teevan has argued that serendipitous discovery is promoted by such personalisation, writing that "people don't know what to do with random new information. Instead, we want information that is at the fringe of what we already know, because that is when we have the cognitive structures to make sense of the new ideas." Online activity Serendipity is a design principle for online activity that would present viewpoints that diverge from those participants already hold. Harvard Law professor Cass Sunstein argues that such an "architecture of serendipity" would promote a healthier democracy. Like a great city or university, "a well-functioning information market" provides exposure to new ideas, people, and ways of life. "Serendipity is crucial because it expands your horizons. You need that if you want to be free." The idea has potential application in the design of social media, information searches, and web browsing. Related terms Several uncommonly used terms have been derived from the concept and name of serendipity. William Boyd coined the term zemblanity in the late twentieth century to mean somewhat the opposite of serendipity: "making unhappy, unlucky and expected discoveries occurring by design". The derivation is speculative, but believed to be from Nova Zembla, a barren archipelago once the site of Russian nuclear testing. Bahramdipity is derived directly from Bahram Gur as characterized in The Three Princes of Serendip. It describes the suppression of serendipitous discoveries or research results by powerful individuals. In addition, Solomon & Bronstein (2018) further distinguish between