use of a similar design. The rights to the Smiley trademark in one hundred countries are owned by the Smiley Company. Its subsidiary SmileyWorld Ltd, in London, headed by Nicolas Loufrani, creates or approves all the Smiley products sold in countries where it holds the trademark. The Smiley brand and logo have significant exposure through licensees in sectors such as clothing, home decoration, perfumery, plush, stationery, publishing, and through promotional campaigns. The Smiley Company is one of the 100 biggest licensing companies in the world, with a turnover of US$167 million in 2012. The first Smiley shop opened in London in the Boxpark shopping centre in December 2011. In 2022, there was a number of birthday celebrations for the smiley. Many of these came in the form of collaborations between The Smiley Company and large retailers, such as Nordstrom. Language and communication The earliest known smiley-like image in a written document was drawn by a Slovak notary to indicate his satisfaction with the state of his town's municipal financial records in 1635. The gold smiling face was drawn on the bottom of the legal document, appearing next to lawyer's Jan Ladislaides signature. A disputed early use of the smiley in a printed text may have been in Robert Herrick's poem To Fortune (1648), which contains the line "Upon my ruins (smiling yet :)". Journalist Levi Stahl has suggested that this may have been an intentional "orthographic joke", while this occurrence is likely merely the colon placed inside parentheses rather than outside of them as is standard typographic practice today: "(smiling yet):". There are citations of similar punctuation in a non-humorous context, even within Herrick's own work. It is likely that the parenthesis was added later by modern editors. On the Internet, the smiley has become a visual means of conveyance that uses images. The first known mention on the Internet was on 19 September 1982, when Scott Fahlman from Carnegie Mellon University wrote: Yellow graphical smileys have been used for many different purposes, including use in early 1980s video games. Yahoo! Messenger (from 1998) used smiley symbols in the user list next to each user, and also as an icon for the application. In November 2001, and later, smiley emojis inside the actual chat text was adopted by several chat systems, including Yahoo Messenger. The smiley is the printable version of characters 1 and 2 of (black-and-white versions of) codepage