from £150 to £500. This did little to deter Sutch, who increased the number of concerts he performed to pay for campaigns. He achieved his highest poll and vote share at Rotherham in 1994 with 1,114 votes and a 4.2 per cent vote share. At the Bootle by-election in May 1990, he secured more votes than the candidate of the Continuing Social Democratic Party (SDP), led by former Foreign Secretary David Owen. Within days the SDP dissolved itself. In 1993, when the British National Party gained its first local councillor, Derek Beackon, Sutch pointed out that the Official Monster Raving Loony Party already had six. He contested 39 parliamentary elections – a record number – losing his deposit in all of them. He appeared as himself in the first episode of ITV comedy The New Statesman, coming second ahead of the Labour and SDP, in the 1987 election which saw Alan B'Stard elected to Parliament. Adverts in the 1990s for Heineken Pilsener boasted that "Only Heineken can do this". One had Sutch at 10 Downing Street after becoming Prime Minister. Sutch pulled out of the 1997 general election to take care of his sick mother in South Harrow. Later that year he contested his last two by-elections, in Uxbridge and Winchester. In 1999 Sutch starred in a Coco Pops advert as a returning officer announcing the results of its renaming competition. Personal life Sutch was friends with, and at one time lived at the house of, Cynthia Payne. He had a history of depression, and killed himself by hanging on 16 June 1999 at his late mother's house. At the inquest, his fiancée Yvonne Elwood said he had manic depression, now known as bipolar disorder. Sutch is buried beside his mother, who died on 30 April 1997, in Pinner New Cemetery (Section J2, Grave 27), Middlesex.He is survived by a son, Tristan Lord Gwynne Sutch, born in 1975 to American model Thann Rendessy. In 1991 his autobiography, Life as Sutch: The Official Autobiography of a Raving Loony (written with Peter Chippindale), was published. In 2005 Graham Sharpe, who had known him since the late 1960s, wrote the first biography, The Man Who Was Screaming Lord Sutch. Discography Studio albums Lord Sutch and Heavy Friends, also known as Smoke and Fire (1970), as Lord Sutch and Heavy Friends, with Jimmy Page, John Bonham, Jeff Beck, Noel Redding and Nicky Hopkins –