at competitive exhibitions and was not on the market. From around 1975, ginjō-shu began to be marketed and was widely distributed in the 1980s, and in 1990, with the definition of what can be labeled as ginjō-shu, more and more brewers began to sell ginjō-shu. The growing popularity of ginjō-shu has prompted research into yeast, and many yeasts with various aromas optimized for ginjō-shu have been developed. In 1973, the National Tax Agency's brewing research institute developed (). New players on the scene—beer, wine, and spirits—became popular in Japan, and in the 1960s, beer consumption surpassed sake for the first time. Sake consumption continued to decrease while the quality of sake steadily improved. While the rest of the world may be drinking more sake and the quality of sake has been increasing, sake production in Japan has been declining since the mid-1970s. The number of sake breweries is also declining. While there were 3,229 breweries nationwide in fiscal 1975, the number had fallen to 1,845 in 2007. In recent years, exports have rapidly increased due to the growing popularity of sake worldwide. The value of sake exports in 2022 was more than six times that of 2009. As of 2022, the value of Japan's alcoholic beverage exports was approximately 139.2 billion yen, with Japanese whisky in first place at 56.1 billion yen and sake in second place at 47.5 billion yen. Today, sake has become a world beverage with a few breweries in China, Southeast Asia, South America, North America, and Australia. More breweries are also turning to older methods of production. For example, since the 21st century, the use of wooden tubs has increased again due to the development of sanitary techniques. The use of wooden tubs for fermentation has the advantage of allowing various microorganisms living in the wood to affect sake, allowing more complex fermentation and producing sake with different characteristics. It is also known that the antioxidants contained in wood have a positive effect on sake. Oldest sake brewery The oldest sake brewing company still in operation, as confirmed by historical documents, is the Sudo Honke in Kasama, Ibaraki, founded in 1141 during the Heian Period (794–1185). Sudō Honke was also the first sake brewery to sell both namazake and hiyaoroshi. Hiyaoroshi refers to sake that is finished in winter, pasteurized once in early spring, stored and aged for a little while during the summer, and