of 1995. It has been described as iconic. By the series's 20th anniversary in 2012, the manga had sold over 35 million copies in over fifty countries, and the franchise has generated in worldwide merchandise sales as of 2014. The manga won the Kodansha Manga Award in 1993 for shōjo. The English adaptations of both the manga and the anime series became the first successful shōjo title in the United States. The character of Sailor Moon is recognized as one of the most important and popular female superheroes of all time. Sailor Moon has also become popular internationally. Sailor Moon was broadcast in Spain and France beginning in December 1993; these became the first countries outside Japan to broadcast the series. It was later aired in Russia, South Korea, the Philippines, China, Italy, Taiwan, Thailand, Indonesia and Hong Kong, before North America picked up the franchise for adaptation. In the Philippines, Sailor Moon was one of its carrier network's main draws, helping it to become the third-biggest network in the country. In 2001, the Sailor Moon manga was Tokyopop's best selling property, outselling the next-best selling titles by at least a factor of 1.5. In Diamond Comic Distributors's May 1999 "Graphic Novel and Trade Paperback" category, Sailor Moon Volume 3 was the best-selling comic book in the United States. Academic Timothy J. Craig attributes Sailor Moon's international success to three things. First was the show's magical girl transformation of ordinary characters into superheroes. Second was the ability of marketers to establish the international audience's connection to characters despite their culture being Japanese. The third was the fact that the main superhero was female, something which was still rare in pop culture in countries like the United States during the 1990s. In his 2007 book Manga: The Complete Guide, Jason Thompson gave the manga series three stars out of four. He enjoyed the blending of shōnen and shōjo styles and said the combat scenes seemed heavily influenced by Saint Seiya, but shorter and less bloody. He also said the manga itself appeared similar to Super Sentai television shows. Thompson found the series fun and entertaining, but said the repetitive plot lines were a detriment to the title, which the increasing quality of art could not make up for; even so, he called the series "sweet, effective entertainment." Thompson said although the audience for Sailor Moon is both male and female, Takeuchi