a women's magazine; The Newcomers was about the upheaval caused by a large firm setting up a plant in a small town; United! contained 147 episodes and focused on a football team; 199 Park Lane (1965) was an upper class serial, which ran for only 18 episodes. None of these serials came close to making the same impact as Coronation Street. Indeed, most of the 1960s BBC serials were largely wiped. During the 1960s, Coronation Street main rival was Crossroads, a daily serial that began in 1964 and aired on ITV in the early evening. Crossroads was set in a Birmingham motel and, although the program was popular, its purported low technical standard and bad acting were much mocked. By the 1980s, its ratings had begun to decline. Several attempts to revamp the program through cast changes and, later, expanding the focus from the motel to the surrounding community were unsuccessful. Crossroads was cancelled in 1988 (a new version of Crossroads was later produced, running from 2001 until 2003). A later rival to Coronation Street was ITV's Emmerdale Farm (later renamed Emmerdale), which began in 1972 in a daytime slot and was set in rural Yorkshire. Increased viewership resulted in Emmerdale being moved to a prime-time slot in the 1980s. Pobol y Cwm (People of the Valley) is a Welsh language serial that has been produced by the BBC since October 1974, and is the longest-running television soap opera produced by the broadcaster. Pobol y Cwm was originally broadcast on BBC Wales television from 1974 to 1982; it was then moved to the Welsh-language television station S4C when it opened in November 1982. The program was occasionally shown on BBC1 in London during periods of regional optout in the mid- to late 1970s. Pobol y Cwm was briefly shown in the rest of the UK in 1994 on BBC2, with English subtitles; it is consistently the most watched programme each week on S4C. 1980s Daytime soap operas were non-existent until the 1970s because there was virtually no daytime television in the UK. ITV introduced General Hospital, which later moved to a prime time slot. In 1980, Scottish Television debuted Take the High Road, which lasted for over twenty years. Later, daytime slots were filled with an influx of Australian soap operas such as The Sullivans (aired on ITV from 1977), The Young Doctors (from 1982), Sons and Daughters (from 1983),