The show premiered as The Seinfeld Chronicles on July 5, 1989. After it aired, a pickup by NBC seemed unlikely and the show was offered to Fox, which declined to pick it up. Rick Ludwin, head of late night and special events for NBC, however, diverted money from his budget by canceling a Bob Hope television special, and the next four episodes were filmed. These episodes were highly rated as they followed summer re-runs of Cheers on Thursdays at 9:30 p.m., and the series was finally picked up. At one point NBC considered airing these episodes on Saturdays at 10:30 p.m. but gave the slot to a short-lived sitcom called FM instead. The series was renamed simply Seinfeld after the failure of short-lived 1990 ABC series The Marshall Chronicles. After airing the remaining four episodes of its first season the summer of 1990, NBC ordered 13 more episodes. David believed that he and Seinfeld had no more stories to tell, and advised Seinfeld to turn down the order, but Seinfeld agreed to the additional episodes. Season 2 was bumped off its scheduled premiere of January 16, 1991, due to the outbreak of the Persian Gulf War. It settled into a regular time slot on Wednesdays at 9:30 p.m. and eventually flipped with veteran series Night Court to 9 p.m. TV critics championed Seinfeld in its early seasons, even as it was slow to cultivate a substantial audience. For the first three seasons, Jerry's stand-up comedy act would bookend an episode, even functioning as transitions during the show. A few episodes set a benchmark for later seasons. "The Deal" establishes Jerry and Elaine's relationship by setting rules about sleeping together and remaining friends. "The Parking Garage" was the first episode shot with no audience for the episode and, after "The Chinese Restaurant," to not show Jerry's apartment. "The Keys" contains a crossover to CBS show Murphy Brown, marking the first such cooperation between rival networks. "The Busboy" introduces George, Kramer and Elaine as having their own storylines for the first time. Although Castle Rock Entertainment's Glenn Padnick thought Seinfeld was too generous, showcasing his co-stars' comedic talent became a trademark throughout the series. Larry Charles wrote an episode for Season 2, "The Bet," in which Elaine buys a gun from Kramer's friend. This episode was not filmed because the content was deemed unacceptable and was replaced by the episode "The Phone