York applied stickers on receipts with the word "thanks" and a smiling face above it. The face contained a lot of detail, having eyebrows, nose, teeth, chin and facial creases, reminiscent of "man-in-the-moon" style characteristics. Another early commercial use of a smiling face was in 1922 when the Gregory Rubber Company of Akron, Ohio ran an ad for "smiley face" balloons in The Billboard This smiley face had hair, a nose, teeth, pie eyes, and triangles over the eyes. Ingmar Bergman's 1948 film Port of Call includes a scene where the unhappy Berit draws a sad face closely resembling the modern "frowny", but including a dot for the nose in lipstick on her mirror, before being interrupted. In 1953 and 1958, similar happy faces were used in promotional campaigns for the films Lili (1953) and Gigi (1958). In the early 1960s, The Funny Company, an American children's TV programmer, had a noseless Smiling face used as kids' club logo; the closing credits ended with the message, "Keep Smiling!" The yellow and black happy face In recent times, the face now known as a smiley has evolved into a well-known image and brand, recognisable for its yellow and black features. Despite the use of smiling faces in popular culture during the early 20th century in the United States, no one in the 1960s had commercialized a smiley-design. The first time a combination of yellow and black was used for a smiling face was in late 1962, when New York City radio station WMCA released a yellow sweatshirt as part of a marketing campaign. By 1963, over 11,000 sweatshirts had been given away. They had featured in Billboard magazine and numerous celebrities had also been pictured wearing them, including actress Patsy King and Mick Jagger. The radio station used the happy face as part of a competition for listeners. When the station called listeners, any listener who answered their phone "WMCA Good Guys!" was rewarded with a "WMCA good guys" sweatshirt that incorporated the yellow and black happy face into its design. The features of the WMCA smiley was a yellow face, with black dots as eyes and had a slightly crooked smile. The outline of the face was also not smooth to give it more of a hand drawn look. Originally, the yellow and black sweatshirt (sometimes referred to as gold), had WMCA Good Guys written on the front with no