clothing) and results in shorter-lasting change, but does not require as much motivation to process. Social cognition Social cognition studies how people perceive, recognize, and remember information about others. Much research rests on the assertion that people think about other people differently than they do non-social, or non-human, targets. This assertion is supported by the social-cognitive deficits exhibited by people with Williams syndrome and autism. Attribution A major research topic in social cognition is attribution. Attributions are explanations of behavior, either one's own behavior or the behavior of others. One element of attribution ascribes the cause of behavior to internal and external factors. An internal, or dispositional, attribution reasons that a behavior is caused by inner traits such as personality, disposition, character, and ability. An external, or situational, attribution reasons that a behavior is caused by situational elements such as the weather.A second element of attribution ascribes the cause of behavior to stable and unstable factors (i.e., whether the behavior will be repeated or changed under similar circumstances). Individuals also attribute causes of behavior to controllable and uncontrollable factors (i.e., how much control one has over the situation at hand). Numerous biases in the attribution process have been discovered. For instance, the fundamental attribution error is the bias towards make dispositional attributions for other people's behavior. The actor-observer bias is an extension of the theory, positing that tendency exists to make dispositional attributions for other people's behavior and situational attributions for one's own. The self-serving bias is the tendency to attribute dispositional causes for successes, and situational causes for failure, particularly when self-esteem is threatened. This leads to assuming one's successes are from innate traits, and one's failures are due to situations. Heuristics Heuristics are cognitive shortcuts which are used to make decisions in lieu of conscious reasoning. The availability heuristic occurs when people estimate the probability of an outcome based on how easy that outcome is to imagine. As such, vivid or highly memorable possibilities will be perceived as more likely than those that are harder to picture or difficult to understand. The representativeness heuristic is a shortcut people use to categorize something based on how similar it is to a prototype they know of. Numerous other biases have been found by social cognition researchers. The hindsight bias is a false memory of having predicted events, or an exaggeration of actual predictions, after becoming aware of the outcome. The