in six years. The highest-rated game according to Nielsen was Super Bowl XVI in 1982, which was watched in 49.1% of households (73 shares), or 40,020,000 households at the time. Ratings for that game, a San Francisco victory over Cincinnati, may have been aided by a large blizzard that had affected much of the northeastern United States on game day, leaving residents to stay at home more than usual. Super Bowl XVI still ranks fourth on Nielsen's list of top-rated programs of all time, with three other Super Bowls (XVII, XX, and XLIX) in the top ten. Famous Super Bowl commercials include the 1984 introduction of Apple's Macintosh computer, the Budweiser "Bud Bowl" campaign, and the dot-com ads aired during Super Bowl XXXIV. As the television ratings of the Super Bowl have steadily increased over the years, commercial prices have also increased, with advertisers paying as much as $7 million for a thirty-second spot during Super Bowl LVI in 2022. A segment of the audience tunes into the Super Bowl solely to view commercials. In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. Since 1991, the Super Bowl has begun between 6:19 and 6:40 PM EST so that most of the game is played during the primetime hours on the East Coast. US television rights Throughout most of its history, the Super Bowl has been rotated annually between the same American television networks that broadcast the NFL's regular season and postseason games. Super Bowl I, played in 1967, is the only Super Bowl to have been broadcast in the United States by two networks simultaneously. At the time, NBC held the rights to nationally televise AFL games while CBS had the rights to broadcast NFL games. Both networks were allowed to cover the game, and each network used its own announcers, but NBC was only allowed to use the CBS feed instead of producing its own. Beginning with Super Bowl II, NBC televised the game in even years and CBS in odd years. This annual rotation between the two networks continued through the 1970 AFL–NFL merger when NBC was given the rights to televise AFC games and CBS winning the rights to broadcast NFC games. Although ABC began broadcasting Monday Night Football in 1970, it was not added to the Super Bowl rotation until Super Bowl XIX, played in 1985. ABC, CBS and