advertised as containing "only 4 ingredients: hops, malted barley, maize and water". Yeast is also an ingredient used in the fermentation process, but almost all of it is removed before packaging. Since 2009, Stella Artois has been suitable for vegans, as isinglass (fish bladder) is no longer used to remove trace amounts of yeast. Brand image At least since the early 21st century, Stella Artois has carried the nickname of the "wife beater" in the United Kingdom, due to a perceived connection between binge drinking involving the brand and domestic violence against women. In January 2012, the online activities of AB InBev lobbyists, Portland Communications, were exposed in the United Kingdom when Tom Watson, a member of the Labour opposition party said that the company (then owned by Tim Allan, a former advisor to ex-Prime Minister Tony Blair) was trying to remove references to Stella Artois from the "wife beater" disambiguation page and the phrase "wife beater" from the article on Stella Artois in the English Wikipedia. Marketing Stella Artois has been associated with film in the UK since 1994, organising events, sponsoring television, and hosting a website. Stella Artois has been or is a primary sponsor of the Cannes, Melbourne, and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival, and the Little Rock Film Festival. Stella Artois has broadcast several Super Bowl ads, as part of Anheuser–Busch InBev's overall ad buys during the game. The brand made its debut during Super Bowl XLV in 2011, in an ad starring Adrien Brody. The commercial was heavily criticised in the Belgian media for giving the impression that the beer is French. See also Artois Bock Beer and breweries by region Peeterman Artois References External links Studio Artois: official film website Brasserie Artois: Artois Family of Beers Rating on RateBeer.com Belgian beer brands Belgian brands InBev brands