providing links and information on how to get the document from other sources. Slashdot Japan was launched on May 28, 2001 (although the first article was published April 5, 2001) and is an official offshoot of the US-based Web site. the site was owned by OSDN-Japan, Inc., and carried some of the US-based Slashdot articles as well as localized stories. An external site, New Media Services, has reported the importance of Online Moderation last December 1, 2011. On Valentine's Day 2002, founder Rob Malda proposed to longtime girlfriend Kathleen Fent using the front page of Slashdot. They were married on December 8, 2002, in Las Vegas, Nevada. Slashdot implemented a paid subscription service on March 1, 2002. Slashdot's subscription model works by allowing users to pay a small fee to be able to view pages without banner ads, starting at a rate of $5 per 1,000 page views – non-subscribers may still view articles and respond to comments, with banner ads in place. On March 6, 2003, subscribers were given the ability to see articles 10 to 20 minutes before they are released to the public. Slashdot altered its threaded discussion forum display software to explicitly show domains for links in articles, as "users made a sport out of tricking unsuspecting readers into visiting [Goatse.cx]." In observance of April Fools' Day in 2006, Slashdot temporarily changed its signature teal color theme to a warm palette of bubblegum pink and changed its masthead from the usual, "News for Nerds" motto to, "OMG!!! Ponies!!!" Editors joked that this was done to increase female readership. In another supposed April Fools' Day joke, User Achievement tags were introduced on April 1, 2009. This system allowed users to be tagged with various achievements, such as "The Tagger" for tagging a story or "Member of the {1,2,3,4,5} Digit UID Club" for having a Slashdot UID consisting of a certain number of digits. While it was posted on April Fools' Day to allow for certain joke achievements, the system is real. Slashdot unveiled its newly redesigned site on June 4, 2006, following a CSS Redesign Competition. The winner of the competition was Alex Bendiken, who built on the initial CSS framework of the site. The new site looks similar to the old one but is more polished with more rounded curves, collapsible menus, and updated fonts. On November 9 that same year, Malda wrote that Slashdot attained