437 (1981) of the first IBM PC and all subsequent PC compatible computers. For modern computers, all versions of Microsoft Windows after Windows 95 can use the smiley as part of Windows Glyph List 4, although some computer fonts miss some characters. The smiley face was included in Unicode's Miscellaneous Symbols from version 1.1 (1993). Later additions to Unicode included a large number of variants expressing a range of human emotions, in particular with the addition of the "Emoticons" and "Supplemental Symbols and Pictographs blocks in Unicode versions 6.0 (2010) and 8.0 (2015), respectively. These were introduced for compatibility with the ad-hoc implementation of emoticons by Japanese telephone carriers in unused ranges of the Shift JIS standard. This resulted in a de facto standard in the range with lead bytes 0xF5 to 0xF9. KDDI has gone much further than this, and has introduced hundreds more in the space with lead bytes 0xF3 and 0xF4. In popular culture The smiley has now become synonymous with culture across the world. It is used for communication, imagery, branding and for topical purposes to display a range of emotions. Beginning in the 1960s, a yellow happy face was used by numerous brands in print to demonstrate happiness. In print Franklin Loufrani used the word smiley when he designed a smiling face for the newspaper he was working for at the time. The Loufrani design came in 1971, when Loufrani designed a smiley face for the newspaper, France-Soir. The newspaper used Loufrani's smiley to highlight stories that they defined as "feel-good news." This particular smiley went onto form The Smiley Company. Mad magazine notably used the smiley a year later in 1972 across their entire front page for the April edition of the magazine. This was one of the first instances that the smiling face had been adapted, with one of the twenty visible smileys pulling a face. In the United States, there were many instances of smiling faces in the 1900s. However, the first industry to mass adopt the smiley was in comics and cartoons. The logo for and cover of the omnibus edition of the Watchmen comic book series is a smiley badge, worn by the character the Comedian, with blood splattered on it from the murder which initiates the events of the story. In the DC Comics, shady businessman "Boss Smiley" (a political boss with a smiley face for a head) makes