moment." Around the time the show's pilot was filmed, Castle Rock Entertainment, which produced the show, had also produced another pilot for NBC that featured Ann Jillian in her almost-similarly eponymous TV series. When The Seinfeld Chronicles tested poorly with audiences, Castle Rock focused on Jillian's series, which tested better with audiences and received a full-season order. Ann Jillian lasted only a single season of 13 episodes and was off the air by the end of 1990. When NBC announced its 1989–90 (primetime) schedule in May 1989, The Seinfeld Chronicles was not included, but the show's supporters did not give up. The pilot first aired on July 5, 1989, and finished second in its time slot against the CBS police drama Jake and the Fatman, receiving a Nielsen rating of 10.9/19. The ratings did not exhibit the regional skew Tartikoff predicted, much to the encouragement of the show's supporters. Ludwin canceled one of the Bob Hope specials budgeted for that season so the entertainment division had the money to order four more episodes of The Seinfeld Chronicles, which formed the rest of the show's first season (the series was by then retitled to Seinfeld)—a move without which Chicago Tribune columnist Phil Rosenthal later said there "would be no Seinfeld". Although this was a very low order number for a new series—and the smallest sitcom order in TV history—Castle Rock failed to find any other buyers when it shopped the show to other networks, and accepted the order. Seinfeld did not return to the airwaves until May 30, 1990, and it was another three years before it became a Top 5-rated show. Preston Beckman, in charge of NBC's research department at the time, reminisced, "The show was different. Nobody had seen anything like it. It wasn't unusual for poor-testing shows to get on the air, but it was very rare that they became hits." When it was first repeated on July 5, 1990, it received a rating of 13.9/26. These ratings were high enough to secure a second season. NBC research showed that the show was popular with young male adults, a demographic sought after by advertisers. This gave NBC an incentive to keep broadcasting the show. One DVD reviewer, Britt Gillette, wrote that "this initial episode exhibits the flashes of brilliance that made Seinfeld a cultural phenomenon." Other than the pilot, the series was filmed at CBS Studio Center, in