"Ain't Your Mama" reached number 5 in Germany, becoming one of the highest peaking singles of Lopez's career and her first top ten hit since "On the Floor" (2011). The single has since been certified platinum by the Bundesverband Musikindustrie for exceeding 400,000 units. In Spain, the song debuted at number 51 for the week ending April 17, 2016. It peaked at number 5 nine weeks later, becoming her eleventh top ten hit as a lead artist (fourteenth overall), and spent a total of 15 weeks charting inside the top ten. "Ain't Your Mama" was later certified double platinum by Productores de Música de España. In France, the song debuted at number 108 and peaked at number 11 nineteen weeks later, making it her highest peaking single in that country as a lead artist since "On the Floor". The song was later certified platinum by Syndicat National de l'Édition Phonographique. In Austria, the song also peaked at number 11, becoming her highest peaking single as a lead artist since "Dance Again" (2012). It was later certified gold by IFPI Austria. In Switzerland, the song debuted at number 61 and peaked at number 16 fifteen weeks later, also becoming her highest peaking single as a lead artist since "Dance Again". Music video Production The music video for "Ain't Your Mama" was directed by Cameron Duddy. Lopez previewed the music video on May 6, 2016, posting a "vintage-looking, sepia-toned" behind the scenes clip which features Lopez dressed as a 1950s housewife, sporting a "voluminous" Stepford Wives-esque hairstyle. It was released on May 6. Various styles from different periods (ranging from the 1950s to present) appear in the video. Fashion houses such as Thierry Mugler were among the creators behind Lopez's wardrobe. The 1950s housewife character had a "classic" look, while also taking inspiration from pin-up models. The 1960s secretary look was inspired by the period drama series Mad Men. The 1970s factory worker had a "Norma Rae type feeling". The 1980s businesswoman took inspiration from the film Working Girl, a look which Lopez personally connected to, given she was a young girl during this decade. The last look was described by stylist Haenn as "just a modern day J. Lo". In this final dance sequence, Lopez can be seen wearing denim stiletto thigh-high boots designed by Barbadian singer Rihanna with Manolo Blahnik, which had been gifted to Lopez by Rihanna. It was