Freeform called it their "first venture into the Marvel Cinematic Universe", and described it as a "superhero love story", a premise that Variety called "a seamless fit for Freeform" given the channel's target audience of "Becomers" (the 14–34 age demographic). Addressing this, Loeb said, "It's a love story that happens to have characters that have always traditionally been in that age group. It's not like we took something and made it into a Young adult fiction. It speaks to a YA audience and is a YA property. Would I do Punisher on Freeform? I don't think that's going to connect the same way." Pokaski was pleased with the diversity of the writers for the first season, with a majority of black writers and many women writers. He stated, "It all starts with representation ... We make sure our writers room is filled with as many people who do not look like me as possible. We have really good writers who allow ourselves a wide enough berth to have real conversations and find the truth across our experiences. ... It's what people talk about a lot but we try to actually execute it." The majority of the writers from the first season returned for the second. The second season would explore the themes of women's rights and issues through Mina Hess, while "continuing to drive the conversation forward about race in America". Pokaski spoke about the differences in Cloak and Dagger's origin story from the comics, saying, "I think the original [comic] stories were fantastic, but for the time, while they were a little progressive, they were a little bit sexist and racist once you got into it, for now. What we tried to do was deconstruct it and make it about Tandy and Tyrone, understand who they were." Since the original comics "are a little dated", Pokaski and the writers could to make adjustments accordingly as Cloak and Dagger do not have an established comics mythology, making sure "we were telling the right story for now". He also felt Loeb's idea of having the duo live in New Orleans, opposed to New York City as in the comics, was a "great idea". Since Marvel was also developing The Defenders at the same time, moving to the New Orleans setting "came up pretty early", since Pokaski felt New York City of the Marvel Cinematic Universe had enough superheroes. When looking for