market. In mid-2003, Tan Chong Motor adopted the Renault brand in line with the Renault–Nissan Alliance. Tan Chong Motor constructed their own assembly plant at Segambut in 1976. The new TCMA plant was modelled after the Nissan Zama complex, and was the nation's first to use electro-dipping (ED) technology for its painting process. Nissan Japan regarded the TCMA plant as the third best foreign Nissan assembly plant in the world. The TCMA plant also became the nation's first to feature an engine assembly line in December 1988. TCMA had also pioneered women's rights in the traditionally male dominated automotive industry, with females accounting for 44% of their assembly workforce in 1989. The bulk of TCMA Segambut production historically consisted of Datsun/Nissan vehicles, but the plant has also carried out contract assembly for Subaru, Volkswagen, Audi, Peugeot and Renault models in the past. A small number of Malaysian-assembled Mercedes-Benz models were also sent to TCMA for painting. The TCMA Segambut plant has mainly catered to domestic consumption, and only a small number of vehicles were exported. Presently, both Subaru XV and Forester models assembled by TCMA Segambut are exported to Thailand and Indonesia, with export volume exceeding domestic consumption. Construction for an all-new TCMA assembly plant at Serendah commenced in February 2006. The new plant complements the existing Segambut facility, and incorporate more advanced manufacturing standards under the Nissan Production Way (NPW). The Nissan Latio became the first model to roll off the new TCMA Serendah plant in 2007. Tan Chong Motor/Nissan is one of only two domestic-foreign joint venture companies to simultaneously operate two automobile assembly plants in Malaysia. Honda Malaysia Honda Malaysia (HM) currently operates an assembly plant in Pegoh, with a combined maximum annual capacity of 100,000 units. HM assembles Honda passenger cars from imported complete knock down (CKD) kits. Honda Malaysia's shareholders include the Honda Motor Company (51%), DRB-HICOM (34%) and Oriental Holdings (15%). Honda Malaysia was established in July 2000 as DRB-Oriental-Honda (DOH), a three-way joint venture between Honda, DRB-HICOM and Oriental. DOH was established to handle assembly, distribution and sales of Honda passenger cars in Malaysia. DRB-Oriental-Honda changed its name to Honda Malaysia (HM) in September 2002. Prior to the advent of Honda Malaysia, Honda operations in Malaysia were handled by Oriental Holdings and their associates, which collectively held the franchise rights for both Honda passenger cars and motorcycles in Malaysia. Honda passenger cars were