Silverpush is a Singapore based marketing technology solutions provider. The company was founded in September 2012, by Hitesh Chawla. After starting push notification advertisement in 2013, it launched India's first DSP platform in 2014. The company is backed by IDG Ventures, Palaash Ventures, Fabrice Grinda, K.Ganesh, 500 Startups, M&S Partners and Freak Out Inc, Japan. Silverpush's in-video context detection platform uses artificial intelligence and computer vision to accurately identify in-video contexts, including logos, faces, objects, actions, and scenes, to enable contextual video ad placements in line with content users are actively engaging with. And its brand safety platform uses in-video context detection to contextually filter out harmful and irrelevant content. Offering brands, a suitable video environment, surpassing traditional measures like keywords blacklist, whitelisted channels and more. Products In April 2019, Silverpush introduced Parallels, an ad sync technology that syncs ads with physical events in real-time. In November 2019, SilverPush launched Mirrors, an artificial intelligence-driven technology that aims to deliver more relevant in-video ads by way of analysing what appears in the content. Mirrors does this using a context detection technology on videos being viewed online. In May 2020, Silverpush launched Mirrors Safe, an AI-powered brand suitability platform. Technology Filed for 10+ patents, for proprietary technology products. Real-time ad sync across all digital channels. Near real-time detection - 1 sec detection time. Innovative video fingerprint matching technology to detect TV ads in real-time. 95%+ accuracy in ad detection. Funding In April 2014, Geektime reported that SilverPush had raised $1.5 million in funding to increase global reach. In February 2019, SilverPush raised $5 million in Series B from FreakOut Holdings. Privacy implications The use of SilverPush to track users across multiple devices has privacy implications and allows for more detailed tracking of users. Data can be collected from multiple devices used by a single user and correlated to form a more accurate picture of the person being tracked. In July 2014, TechCrunch reported that SilverPush was using "ultrasonic inaudible sounds" called "audio beacons" along with cookies to reliably track users across multiple devices and that devices with an app containing the SilverPush SDK are constantly listening for audio beacons. In April 2015, SilverPush claimed 67 apps were using its code. In October 2015, the Center for Democracy and Technology submitted comments to the Federal Trade Commission (FTC) regarding SilverPush's cross-device tracking technology. In March 2016, the FTC issued warning letters to 12