making music video history." In October, Throup debuted his modular costume designs for the worldwide premier of 'Autobiography', the dance work by Wayne McGregor. In response to McGregor's ‘autobiography’ theme, Throup retrospectively looked into his own oeuvre to construct garments from memory fragments of his own archived identity. In an article on Dezeen, the journalist explained, "The concept of 'autobiography' also resonated with Throup, and he began his research process by looking back on his studio's 12-year archive to create a series of 'design archetypes'." New Object Research Throup announced a preview of his brand and product line 'New Object Research' at London Fashion Week Men's in 2012, hosted by fashion ambassadors Sarah Mower and Tim Blanks. Throup's first complete 'New Object Research' line was presented at London Fashion Week Men's in 2013, and later that year he published his design manifesto for 'New Object Research'. Two years later, Throup revealed his photographic series 'The Rite of Spring' in December 2015, inspired by Igor Stravinsky's The Rite of Spring which Throup stated that it "represented the death of the old me and the rebirth of the new." In June 2016, Throup held a debut catwalk show for New Object Research titled 'The Rite of Spring / Summer / Autumn / Winter' during London Fashion Week Men's. Fashion journalist Tim Blanks explained it as, "much less fashion show than performance art piece." ’The Rite of Spring / Summer / Autumn / Winter' articulated sculptures and exclusive prototypes were then exhibited in Dover Street Market London. G-Star RAW In April 2014, Throup was announced as a creative consultant for G-Star Raw. Throughout his tenure as creative consultant, Throup created the concept of the G-Star RAW flagship in London, directed the "What Is Raw?" advertising campaign, and designed the 3-D denim 'Staq' jeans. In June 2016, Throup launched his first collection with G-Star RAW titled 'Raw Research', created in the innovation laboratory also set up by the designer. Throup was appointed as Executive Creative Director of G-Star RAW on 25 October, after 3 years as a creative consultant for the company. WWD broke the news exclusively, with Throup explaining to journalist Lorelei Marfil, "I genuinely believe in the brand’s manifesto to become the definitive denim brand of the 21st century, so I just want to facilitate that through a really focused vision and commitment to innovation". In January 2017, Throup presented his second