reported that the music video's production was almost halted due to low funds, which resulted in a product placement specialist being hired two days before the shoot. Product placements in the video include Vogue magazine, Beluga vodka, and Lavazza coffee. The mobile social network application "Friendable" is also featured. Synopsis In the clip, Lopez plays a number of archetypal characters, including: a news anchor who urges women to "rise up against their male oppressors", a 1950s housewife, a 1960s secretary, an underpaid factory worker in the 1970s (her hotheaded boss played by actor Eric Womack), and a 1980s businesswoman. It opens with the news anchor Lopez having a heated conversation in a phone booth, stating: "I'm tired, I've been working all day! No, I can't...you should [do it]". She then appears in a television news studio, where part of Hillary Clinton's famous 1995 "Women's Rights Are Human Rights" speech, followed by part of Patricia Arquette's Academy Award speech (specifically Arquette saying, "It's our time to have wage equality once and for all, and equal rights for women in the United States of America"), followed by part of Gloria Steinem's famous 1971 "Address to the Women of America" speech, can be heard in the background. Lopez disregards the script and begins speaking: "Look, I don’t have to tell you things are bad. Everybody knows things are bad. Taken for granted, ignored, overlooked, under-appreciated." The other characters watch news anchor Lopez through the television as she states, "I'm mad as hell and I'm not going to take it anymore!", which is a reference to a line spoken by character Howard Beale from the satirical film Network (1976). As a result of the news anchor's speech, all of the women begin rebelling against the males who have been exploiting them. The blonde 1950s housewife stops tending to her husband, sings "I ain’t gon’ be cookin’ all day. I ain’t your mama", then dumps food over his head. The redheaded 1960s secretary throws vodka back in her boss's face. It ends with an all-women march in Brooklyn, New York. Lopez wears a white jumpsuit for a final dance scene. Reception After its first three days, the music video had garnered over 11 million views. Sasha Geffen of MTV News called the visual "politically charged". Leila Cobo of Billboard praised the video as "vastly entertaining", observing that it depicts the "history of women's fight for