On November 14, 2018, Parkwood Entertainment acquired total ownership of the Ivy Park brand away from co-founder Green following allegations of sexual harassment and racial abuse. Ivy Park x Adidas Ivy Park and Adidas have collaborated on several collections with the company site boasting the "[unity of] two iconic brands, celebrating their heritage while creating uniforms of power,” in January 2021. Matt Powell, a senior footwear analyst at NPD Group, speculates that Ivy Park x Adidas could eventually surpass other Adidas collaborations in sales, including Yeezy by Kanye West. Drop 1 On April 4, 2019, Beyoncé announced the first collaboration between Ivy Park and Adidas. This partnership marked the relaunch of the Ivy Park brand after severing ties with retailer Topshop. In a statement released on the official Ivy Park website, Beyoncé shares, "This is the partnership of a lifetime for me... Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader." The relaunch also aimed to put out shoes, performance gear, and lifestyle apparel. Promotion A week before the official launch of the collaboration, Beyoncé sent various orange boxes to celebrities and fans to promote the line. The boxes ranged in size from full-scale clothing racks with the most notable pieces to smaller boxes that included shoes. Some celebrities who received a box include Ellen DeGeneres, Angela Bassett, Kendall Jenner, Ciara, Missy Elliott, Reese Witherspoon, and Hailey Bieber. Reception Hours after the pre-sale launch and 6 minutes after the main launch on January 17, 2020, the collaboration officially sold out on Adidas' website, with the collection's popularity reportedly crashing the website multiple times. The line was available in select Adidas stores worldwide, as well as Bloomingdale's, Nordstrom, Foot Locker, and Finish Line locations in the United States, on January 18, but also quickly sold out. Many shoppers expressed their frustration on social media blaming Adidas' virtual "waiting room" for not being able to purchase any items due to how quickly merchandise sold out. Drop 2 On October 19, 2020, Beyoncé posted a cryptic image on her Instagram page, reading "This Is My Park" with the four-word caption "DRIP 2 October 30". Beyoncé modeled for the cover of British Vogue's December 2020 Issue featuring Ivy Park