played. On July 1, 2015, Pluto TV announced that it had signed a deal with Disney's now-owned Hulu to distribute the ad-supported video content, available for free on Hulu's website at the time, including current-season episodes of programs from ABC, NBC and Fox, recent and older classic television series, and domestic and foreign animated programs. Under the arrangement, Hulu handled advertising for content made available through the Pluto website. Separately, in the weeks preceding the Hulu deal, Pluto TV had reached content agreements with AOL, Endemol Beyond USA, Shout! Factory, Jukin Media and YouTube content channels Devin SuperTramp, Multicom, Around the World in 4K and Amazing Places on Our Planet to distribute their programming on the service. In October 2015, 20 additional channels (featuring content from AwesomenessTV, IGN, Cracked, DHX Media, Just For Laughs, Newsy, Legendary Digital Networks and The Onion) were brought onto the service's lineup, bringing the total number of curated channels offered by Pluto to around 120. On May 15, 2016, Pluto TV signed an agreement with Sony to make the Pluto TV app available on the PlayStation Store for download by users of the PlayStation 3 and PlayStation 4. In 2016, Pluto Inc. raised $30 million in series B venture capital funding from ProSiebenSat.1 Media, Scripps Networks Interactive, and venture capital firms Luminari Capital, Chicago Ventures and Third Wave Ventures, valuing the company at $140 million. The round was led by German television network ProSieben, with additional funding from telecommunications company Sky UK. On April 30, 2017, Pluto Inc. added a chief programming officer role, appointing Robert Magdlen—who formerly served as senior vice president of program strategy and acquisitions for the Universal-owned E! and as a production executive for TNT—in the post, handling responsibilities for programming and channel development from the company's Los Angeles headquarters. On May 15, 2017, Pluto TV launched a traditional video-on-demand offering, contisting a large library of movies and television series licensed from such distributors as Metro-Goldwyn-Mayer, Viacom, Sony Pictures, Fremantle, Monstercat, King Features Syndicate alongside two Canadian studios, DHX Media and Nelvana that are made available for individual viewing to Pluto users. Variety reported that , the service was averaging 6 million users per month, and, , it was rated one of the most-watched Roku Channels on Roku. By October 2017, Pluto TV reached over 15 million users. On October 17 of that year, Pluto TV announced that it received a