it into MTV's online operation, MTVi. Goldberg became a senior vice president at SonicNet, also Editor in Chief of both SonicNet and Addicted To Noise. Goldberg left MTVi in 2000. A year later he co-founded (with the artist/designer Emme Stone) the indie music and art website, Neumu. Newsweek called the site "an artsy oasis of music reviews, gallery exhibits and culture commentary." Goldberg was also a consultant at ARTISTdirect, MuchMusic and MOG. Novels In 2008 Goldberg began writing what became the Freak Scene Dream Trilogy, a trio of novels set in the '60s and early '70s, viewed by narrator "Writerman" through the lenses of music, film, literature and visual art. Rolling Stone wrote of first installment True Love Scars (2014), "If Lester Bangs had ever published a novel, it might have read something like this frothing debut." Kerouac biographer Dennis McNally called Goldberg "Kerouac in the 21st century." The book made four of that year's best-of lists. Second installment The Flowers Lied was published in 2016; Untitled'appeared in 2017.Reading excerpts from the novels, Goldberg collaborated with the Grammy Award-winning experimental guitarist Henry Kaiser for two live "Post-Beat Happening" performances: one at Down Home Music in El Cerrito, California in 2014; one at The Octopus Literary Salon in Oakland in May 2016. Nonfiction books Goldberg’s essay “Bob Dylan’s Beat Visions (Sonic Poetry)” was included in a collection of essays, Kerouac On Record: A Literary Soundtrack, published in 2018. Both London's Times Literary Supplement (TLS) and Mojo singled out the essay as a highlight of the book. TLS: "Among the most successful chapters is 'Bob Dylan's Beat Visions' by Michael Goldberg which details specific borrowings on mid-1960s albums such as Bringing It All Back Home." Mojo: “Among the strongest in a strong lot are Michael Goldberg’s examination of Dylan’s lit roots and Kerouac’s own musicological piece — ‘The Beginning Of Bop’ – that attempts to capture jazz in words – and succeeds.” In May 2018, Goldberg collaborated with guitarist/singer Johnny Harper for a performance, “The Dylan-Kerouac Connection,” at The Art House Gallery and Cultural Center, in which Goldberg read from “Bob Dylan’s Beat Visions (Sonic Poetry)” and Harper played the Dylan songs referenced in Goldberg’s essay. In early July 2018, Goldberg read from his essay at an event celebrating the publication of "Kerouac On Record: A Literary Soundtrack” at the legendary literary center, Beyond Baroque, in Venice, CA. Goldberg also read from