Ivy Park is an athleisure clothing line owned, managed and operated by American singer Beyoncé through her management company Parkwood Entertainment, introduced in 2016. History Originally co-founded between Beyoncé and Sir Philip Green, Ivy Park launched a joint venture with Topshop in October 2014, and operated under the company Parkwood Topshop Athletic Ltd. Initially set for the fall of 2015, Ivy Park's launch was pushed back to the spring of 2016, with an official launch date of April 14, 2016 for in-store and online retailers. On March 31, 2016, Beyoncé announced the new line by revealing two covers for the May issue of Elle magazine. The issue includes an in-depth interview where Beyoncé shares her goals for the brand and its focus on women. Explaining that she hopes to "push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance". That same day, Beyoncé also released a promotional video, titled "Where is your park" which gives viewers a look into her workout routine along with samples of the coming clothing line. Additionally included was the brand’s origin story and the significance of its name: Ivy, representing her daughter Blue Ivy Carter, and Park, representing Parkwood Park in Houston where Beyoncé used to go to exercise and find personal strength. She elaborated in the video: I would wake up in the morning, and my dad would come knocking at my door, telling me it's time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sun shining through the trees. I would keep breathing. There are things I'm still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where's your park? The sportswear line includes tops, bottoms, swimwear, and accessories that range from $30 to $200.