creative director of British rock band Kasabian, designing the artwork and global tour of their fourth album 'Velociraptor!'. Throup makes his first music video directorial debut for Kasabian's single 'Switchblade Smiles', and the animated TV advertisement for 'Velociraptor!' wins 'Best Music Ad' at the UK Music Video Awards. In 2012, an ongoing series of daily sketches of musings and investigations in movement by Throup titled 'The Daily Sketchbook Archives' was published by Throup on his official website and Instagram account. In 2014, Throup was appointed as creative director for Damon Albarn's debut solo album Everyday Robots, resulting in designing and photographing the album and lead single artworks, as well as the direction of the lead single's video. Also in 2014, Throup continued creative direction for Kasabian's 5th studio album titled 48:13, and direction for the transformative stage design for the band's Pyramid stage headline set at Glastonbury Festival in June of that year. That same year, Throup directed a short film titled A Portrait of Noomi Rapace scored by Flying Lotus, and commissioned by online video portal Nowness to mark the website's re-launch. In October 2014, Throup designed the 'Death Veil Mask' for Flying Lotus, worn during his American tour dates and one performance at London's Roundhouse. In 2014, Throup created new designs for the District 13 and Castor & Pollux combat uniforms for the Hollywood movie The Hunger Games: Mockingjay Part 1, and in 2015 completed new designs for the District 13 and Castor & Pollux combat uniforms for the Hollywood movie The Hunger Games: Mockingjay Part 2. In March 2017, Throup worked with long-term collaborators Kasabian again on their 6th studio album For Crying Out Loud album artwork, stating to journalist Bryony Stone "I really wanted to challenge how I previously approached art direction, through the deconstruction of the graphic design tools and their known formulas — which I have used in previous works with Kasabian". In May, Throup co-directed Kasabian's single "Are You Looking For Action?" with Sing J Lee, and created a music video shot in one continuous take whilst streaming it live worldwide simultaneously. Extreme Reach commented on the music video after it was broadcast, stating: "The video was streamed live to Facebook, making it the first music video to ever be released this way, with thousands of fans watching as it was happening...Sing and Aitor worked together seamlessly to pull off the impressive feat,