in dinosaur-age Alaska. Think woody outskirts of Seattle instead. Rainy and cool. No grand Rockies. Or much grass. And not much snow or ice." Marketing 20th Century Fox marketed Walking with Dinosaurs in the territories where it distributed the film. It also held a launch event at the Natural History Museum of Los Angeles County in California. The film is an extension of an existing franchise that started with the BBC miniseries and continued with an arena show that put animatronic dinosaurs on display. Since merchandising deals already existed, filmmakers easily began releasing merchandise for the film. Forbes said, "There is already merchandise (toys, lunch boxes etc.) related to the movie which is normally unheard of for a first film." Macmillan Children's Books (under Macmillan Publishers) acquired the license to publish tie-in books for the film in the United Kingdom and the Commonwealth. They published in November 2013 an encyclopaedic guide to the film's dinosaurs, a film handbook, and sticker books. Travelgoods.com produced back to school merchandise based on the film, and Keldan International sold a hatching-egg toy for Christmas. Supermassive Games developed the Wonderbook game Walking with Dinosaurs for the PlayStation 3. The game was released on 2013. Release Distribution sales While Reliance Entertainment released the film in India, IM Global, which represented non-India rights to distribute the film, marketed it at the American Film Market in November 2010. In what Variety called one of the "biggest deals in years", 20th Century Fox, the one-time U.S. home video distributor of the original series, purchased rights to distribute the film in the United States, the United Kingdom, France, Australia, Japan, South Korea, Latin America, and other territories. Variety reported, "Insiders say it's safe to say that the pre-sales cover most, if not all, of the film's budget." For other territories, Constantin Film purchased distribution rights for Germany, Alliance Films for Canada, Aurum for Spain, and Dutch Film Works for Belgium, the Netherlands and Luxembourg. Entertainment One acquired Alliance and Aurum in January 2013, which rearranged distribution rights. Theatrical run Walking with Dinosaurs premiered on 2013 at the Dubai International Film Festival. Distributor 20th Century Fox also had a special screening for the film in New York City on 2013. It distributed the film in cinemas in the United States and in the United Kingdom on 2013. It distributed the film in Australia and New Zealand on 2014. Distributor 20th Century