Qatar, DFI and the Qatar Football Association started the Football Filmmaking Challenge, which invited creators ages 18 to 25 to make short films about football. Programmes Doha Tribeca Film Festival (2009-2012) In 2009, a pre-launched DFI teamed up with Tribeca Enterprises to start the Doha Tribeca Film Festival. Then-CEO Amanda Palmer was program director for the first three festivals. This festival aimed to continue developing Qatar's film industry. The Made in Qatar series present at the DTFF was later shifted to the Ajyal Film Festival. The session at the 2012 DTFF saw the largest number of films yet presented in this series, including 15 world premieres. The final edition of the festival took place over eight days in 2012 just prior the partnership between the two organisations ending following Palmer's departure from DFI and its replacement with the Ajyal and Qumra festivals under Al-Khater. Ajyal Film Festival (2013-present) The Ajyal Film Festival was launched in November 2013 to showcase family-friendly films from around the world "designed to nurture minds across generations and support the development of thoughtful future leaders." Ajyal takes places over six or seven days in October or November each year. Amid shutdowns and increased safety measures due to the COVID-19 pandemic, the 2021 edition was conducted in a hybrid format with both online and in-person film screenings. The festival is unique in that its film jury consists of DFI members between ages 8 and 25 who take part in post-viewing discussions and vote for each year's winning films. Those chosen by the jury are given funding for their next film. Jurors themselves are divided into three groups: Mohaq (ages 8-12), Hilal (ages 13-17), and Bader (ages 18-25). In 2021, more than 500 jurors from more than 40 countries participated. In addition to evaluating each film in general, the jury looks specifically at how the film's message can "bring about social change." Ajyal has annual themes as well that lend inspiration to its filmmakers. The 2021 theme was "Press Play," which focused on "mov[ing] forward out of pause mode and rekindl[ing] people's passion for play, exploration, and discovery through shared cultural experiences." The festival also has a Made in Qatar session that showcases short films by Qatari creators. In 2020, Made in Qatar was held drive-in style in Lusail. In addition to the film screenings, Ajyal hosts several special events, including exhibitions, concerts, workshops, installations, live performances, panels,