Victor Cui () is a Canadian sports executive who is currently the president and CEO of the Edmonton Elks of the Canadian Football League. Cui was previously the co-founder and CEO of ONE Championship (ONE), a mixed martial arts organization based in Singapore. Early life Cui was born in Edmonton, Alberta, to Filipino parents and has Chinese ancestry on his father's side. At the age of five, Cui and his family left Edmonton for West Africa, and they returned to Edmonton when he was 13. Cui attended the University of Alberta, where he was a member of Phi Gamma Delta. Career Before setting up ONE in 2011, Cui had nearly 15 years of experience in the sports media industry and was behind Martial Combat, a promotion which ran two shows per month at Resorts World Sentosa from May to October in 2010. Cui has previously worked as a senior executive at ESPN Star Sports and the PGA Tour and has also been involved in X Games, Olympic Games, Commonwealth Games, and many other sporting events. The first ONE show, ONE Fighting Championship: Champion vs. Champion, took place at the Singapore Indoor Stadium on 3 September 2011 and featured Phil Baroni, Yoshiyuki Yoshida, Gregor Gracie, and Eduard Folayang. According to Cui, everyone, including his wife, told him to use a smaller venue, but he was determined to prove them wrong. Since then the Singapore based promotion has held sold out events in Kuala Lumpur, Jakarta, Manila, and Singapore, secured a ten-year TV deal with ESPN Star Sports and signed various fighters. ONE Elite Agency In November 2018, Cui launched a new global company called ONE Elite Agency. The agency manages martial arts athletes from ONE Championship, esports players, artists and musicians. Edmonton Elks In January 2022, Cui was named the president and CEO of the Edmonton Elks, replacing Chris Presson who was fired after the 2021 season. Cui explained his decision to return to Edmonton to lead the team he grew up watching as "a dream come true". In the team's first home game under Cui's leadership, the Elks hosted "Stand With Ukraine" night in support of the Canada-Ukraine Foundation. Awards and recognitions Cui has been described as "The most powerful man in Asian MMA" due to ONE's success and his relationships with other people in the industry. He was one of only five candidates to be nominated for 'Leading Man