Buy Buy Baby, Inc. (stylized: buybuy BABY) is an American chain of stores that sell clothing, strollers and other items for use with infants and young children. It operates 133 stores across the United States and Canada. The chain was founded in 1996 by brothers Richard and Jeffrey Feinstein, sons of Bed Bath & Beyond co-founder Leonard Feinstein. It consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007 for $67 million. Its primary competitor was Babies "R" Us until 2018, when Toys "R" Us, Babies "R" Us' parent, filed for bankruptcy and closed all U.S. locations in 2018. On February 10, 2023, it was revealed that its parent company, Bed Bath & Beyond, intends to cease its Canadian division, closing all stores. According to court documents, the business does not have the "capacity or ability to independently effect a recapitalization or restructuring of the Canadian operations without access to cash and the support". References External links 1996 establishments in California Retail companies established in 1996 Retail companies of the United States Companies based in San Francisco 2007 mergers and acquisitions Companies that have filed for bankruptcy in Canada 2023 disestablishments in Canada