Midday was an Irish television talk show programme skewed towards female viewers. The Show ran from 2008 to 2016. It was replaced by Elaine Crowley in 2017. Development Midday first aired on TV3 on 1 October 2008. Today, the show is skewed towards a female audience where a panellists and the main anchor tackle the hot topics and trends of the day with live feedback from viewers. The first season run of the show was hosted by Colette Fitzpatrick, Martin King and Alan Cantwell who were joined by different panellist each show. By 2009 it was decided due to its popularity with female audiences it was later decided to replace the two male anchors with an all female panellist. In 2010, Collete Fitzpatrick decided to focus on her work at TV3 News where Elaine Crowley took over as the main presenter, and four other women who make up the panelist. This panel of women varies from each episode generally made-up of some of Ireland's best known businesswomen, actresses, artists, sportswomen and female political figures. In September 2013 Midday receives a slight revamp, where Elaine Crowley was joined by new co-presenter, former The Morning Show presenter, Sybil Mulcahy. As of July 2015 Sybil no longer contributes to the show. The show was canceled in 2016 as TV3 wished to revamp their schedule for 2017. The show was replaced by Elaine, again presented by Elaine Crowley from January 2017. The show follows the same format but airs slightly later. Production The show is broadcast every weekday all year round, with a short break during the December holiday period. The show is heavily aimed at women, and the topics and panelist discussions revolve around relevant topics, to their target demographic. Viewers can interact with the show via telephone, email and social networks, their views and comments on panel discussions are included frequently. Presenters When Midday was launched in 2008, it was presented by Alan Cantwell, Colette Fitzpatrick and Martin King and featured two guest panellists. But in 2009, TV3 decided to make the week commencing Monday 8 June, a "girls only" week on Midday with the team discussing day to day issues of family life. After the "girls only" week was such a huge success, TV3 decided to go with a change in format and drop Alan Cantwell and Martin King from the show, and have Colette Fitzpatrick as the primary face of