"Keep Portland Weird" is a popular slogan that appears on bumper stickers, signs, and public buildings throughout Portland, Oregon and its surrounding metro area. It originated from the "Keep Austin Weird" slogan and was originally intended to promote local businesses, though it has since evolved into an all-encompassing slogan that secondarily promotes individuality, expressionism, local art, as well as atypical lifestyle choices and leisure activities. The slogan frequently inspires articles and debate that attempt to quantify the exact level to which Portland is considered weird, unusual or eccentric. The slogan has been called the unofficial motto of Portland, as well as the informal mantra of the city's residents. In Europe, a spin-off of the slogan was adopted by Brno, Czech Republic: "Udržujte Brno divné" ("Keep Brno weird" in English). The slogan has also been used for a number of years in the Isle of Portland in Dorset, England. Here a landscape heavily changed through extensive quarrying combined with the social and architectural legacy of a long military presence has created a unique environment which has led to the adoption of the "Weird" tag and "Keep Portland Weird" bumper stickers are frequently seen on local vehicles. History The slogan was created with the intention of supporting local businesses and small business owners. It was based on the Keep Austin Weird organization and slogan in Austin, Texas, and was brought to Portland in 2003 by Music Millennium owner Terry Currier after he learned of the movement in Austin. Currier, whom The Oregonian called "the father of Portland's weird movement", trademarked the phrase "Keep Portland Weird" in 2007 and printed the first bumper stickers, selling more than 10,000 by the end of the year. As of 2011, more than 18,000 bumper stickers with the slogan were said to exist, according to accounts from local media, as well as a painting on the side of a building across from Voodoo Doughnut in a high foot-traffic area of Old Town. Weirdness In 2014 an Austin blog put together an infographic that compared Austin and Portland in a series of categories to try to decide which city was "weirder". Twelve different categories were used, including "Most Tattooed US Cities" and "America's Craziest Cities". From this comparison, Portland was the clear winner taking first in nine of the twelve categories. The Oregonian newspaper developed a weirdness scale in response to the slogan and Portland ranked 11th, with