soon as people understand they can cross through the central courtyard, their attitude towards it will change; they will cross because it's a shortcut and it is also nicer." The affordable housing units of the residential part of the development were bought by the Circle Anglia housing association. United House and Londonewcastle bought the remaining units which sold for prices of between £500,000 for studio flats to £5 million for the rooftop penthouse. Many are reported to have been sold to buyers from Hong Kong, Singapore and Malaysia seeking accommodation for visits to London and for their student children. The office element of the complex was fully let by the end of May 2011. As of August 2011, commercial tenants include NBC Universal, Google, Mindshare and Burson-Marsteller, and restaurants include Peyton & Byrne and Zizzi. Reactions Architectural reviews, in 2010 and 2011, thus contemporary, were mixed. The Observer's critic Rowan Moore called the development "a Marmite building ... which passers-by either hate or love". He compared it to "a B-movie ... in which giant mutant chewy sweets have, following a radioactive accident, invaded the world." Nonetheless, he rated Central Saint Giles as "one of the better" of the recent wave of commercial-civil developments in central London, calling it "dignified and refined, and the talk of transparency and openness is genuine." He praised the "beautiful precision" and complexity of the ceramic façade, citing its "depth and richness" and the "judgment in their precise tones". Ike Ijeh of Building opined that the striking colours of Central Saint Giles provided a "contrast with the traditional London grey/brown of the surrounding townscape [that] is both surreal and cinematic". He preferred less monotony or predictability to the scheme for the windows but he gave "a resounding and unequivocal yes" to the question of whether the development succeeded, commending it for its "skilful construction of a new urban identity for a forgotten area and the generosity of its ground level engagement with context." Jay Merrick of The Independent called it the most "wilfully vivid" mixed-use building or set of buildings since Number 1 Poultry was built in the 1990s and noted the way that the "shouty polychromatic architecture"..."imprint[s] the vista with a bumptious, laser-etched precision." However, he expressed concern that the development would send the message that similar projects should convey "a false sense of worth" by being similarly dramatic. He criticised the way that the