but Herzog disliked the hint of product placement in the title, and called it "not evocative at all". By August 2011, when its premiere at TIFF was announced, the title was changed to Into the Abyss. Herzog has often commented that Into the Abyss could have worked well as the title of many of his films. Herzog originally planned and shot profiles of five death-row inmates in Texas and Florida, including Michael Perry. After production began, Herzog decided to focus on Perry's case. His other interviews were compiled into a series of four 50-minute films which aired as the television miniseries On Death Row. The film was in production during promotion for Herzog's previous film Cave of Forgotten Dreams. Herzog missed a special screening of Cave at the Berlinale festival because an opportunity to film one of his subjects arose suddenly. Release and distribution The film's premiere was in September 2011 at the 2011 Toronto International Film Festival. The film was often portrayed as being one among several "hot-button political documentaries" at the festival. Herzog, however, has stated that he has no political intentions with the film. Herzog states at the film's outset that he opposes capital punishment, but he has said that his "focus is elsewhere" in the film. In an interview with the Los Angeles Times, he said, "This is not an issue film; it's not an activist film against capital punishment," and, "Yes, it has an issue, but it's not the main purpose of the film." Before the film's festival premiere, North American theatrical distribution rights were bought by Sundance Selects. In October 2011, Sundance Selects announced that the film would be rushed to a theatrical release, opening in select cities on November 11, 2011. In recent months, controversies have arisen over American capital punishment in the case of Troy Davis and the cheers for Rick Perry's execution record in a Republican primary debate. The early release was demanded by Herzog himself, who wanted his film to contribute to this new national discussion of the death penalty. Producer Erik Nelson said, "Everyone in the country is focused on the death-penalty debate again thanks to Rick Perry and the bloodthirsty yahoos at the Republican debate, and I think Werner wants the film to be part of that discussion because timing is everything." After a theatrical release, the film was shown on Investigation Discovery, which provided the film's financing.