2012, almost four months after its release, "Paradise" peaked at number one becoming the first number-one single of 2012 in the UK and becoming Coldplay's second UK number-one single after "Viva la Vida" in 2008. "Paradise" was the biggest-selling rock single of 2011 in the UK, with sales of 410,000 copies. It has sold 1,200,000 copies in the UK as of April 2017. Live performances "Paradise" was first ever played live before an audience on the night of 9 September 2011: it was shot before the studio audience of the Parisian music TV show Taratata on French television France 2. The crowd's response of this first performance was described as "unmistakable" by one of the band's roadies. The show was only broadcast later, in October 2011. The song was first played for a big audience at the Austin City Limits Taping event on 15 September 2011 and then on the following day at the Austin City Limits Festival when it was for the first time officially broadcast live. Coldplay performed the song on the finale of The X Factor, as well as an episode of Saturday Night Live in which the band was the musical guest. On 28 October, the band performed the song before a studio audience on The Ellen DeGeneres Show. "Paradise" became the anthem for the 2012 Summer Paralympics and was played twice during the closing ceremony, the latter performance featuring rapper Jay Z. Music videos Coldplay initially announced that the single's music video would be directed by Hype Williams, but that version was scrapped after shooting and the band decided instead to record a new version directed by long-time collaborator Mat Whitecross. The band called Whitecross just a day before the shooting and the video's concept was finished just hours before the director travelled from London to South Africa. Chris Martin created the video's concept storyline, which was ultimately filmed in the style of a nature documentary. Due to a combination of time constraints in shooting the video and Martin's conceptualization, the elephant suits were intendedly "lo-fi and spontaneous", and the unicycle had to be found in a hurry. The video was released on YouTube on 18 October 2011. In the video, Chris Martin, dressed as an elephant, escapes from the zoo. He finds an abandoned sharing system bicycle, rides it to Belsize Park London Underground station, and takes the train to Heathrow Airport in an