were also involved in industrial design. The firm designed furniture, upholstery fabric, wall coverings, tile, and other decorative accessories for use in the home. In 1949, Pahlmann designed the Momentum line of furniture, which featured large, semi-pneumatic wheels that allowed even the heaviest pieces to be easily moved and rearranged. The 1952 Hastings Square line of furniture utilized small rubber casters to achieve mobility, but also provided sleek forms, clean lines, and warm tones to an increasingly discerning audience. From 1971 to 1976, William Pahlmann Associates worked on designing interiors for three new buildings at Texas A&M University in College Station, Texas: a Theater Arts Center, a 12-story Conference tower, and the Memorial Student Center. After renovations to the Memorial Student Center were complete, many students objected to the new decorating scheme, finding the furnishings “too extravagant and inappropriate for the purpose of a student center.” A 1975 questionnaire issued by the campus newspaper found that ninety-two percent of respondents disliked the new furnishings, finding the space “stiff, formal, and unfriendly.” It was to be the firm’s final project. Following its completion, William Pahlmann retired. "A Matter of Taste" Pahlmann lectured extensively throughout his career and sought to share his design ideas with a wide audience. From 1962 to 1973, he wrote a syndicated, thrice-weekly column entitled “A Matter of Taste” that ran in newspapers across the country and in several Latin American countries. In his column, Pahlmann provided his audience with general information on taste and style and introduced them to the basic principles of good design. He often wrote about the importance of color, balance, and the incorporation of modern and traditional design elements. Despite the democratic nature of his lectures and columns, Pahlmann insisted the average person did not have the necessary skills to design a successful interior and should consult a professional if at all possible. Later years and death Following his retirement, William Pahlmann spent most of his time at his homes in San Antonio, Texas and Guadalajara, Mexico. He gave up his last New York City apartment in 1985. Suffering from arteriosclerosis for many years, Pahlmann died on November 6, 1987 in Guadalajara. Publications The Pahlmann Book of Interior Design [1958] Revised in two editions in 1960 and 1968 Awards and honors In 1964, William Pahlmann received the Elsie de Wolfe Award of the New York Chapter of the American Institute of Decorators. De