18 September 2011, a secret code campaign was announced. Four divided parts of a code were placed inside separate bottles and deposited in various places around the globe. The four people who found the code each received a Collector's Edition of the album and a personal phone call from Hayes himself. Also, the four pieces of the code could be put together to unlock a part of the album. The first piece was located in Surry Hills, New South Wales, Australia. The second was Mercatino Dell'usato at Porta Maggorie in Rome, Italy. The third was found in Mermaid Inn in New York City, The fourth and final code was discovered in the Hummingbird Bakery in Notting Hill, London, UK. On 3 October 2011, the resulting code-broken "piece of the album" was revealed; a preview video containing short snippets of the full 12-track album. Darren toured both Australia and the UK for this album with "The Secret Tour" during October and November 2011. These performances received very positive reviews, and his talents praised by the media. He has also said that he may continue touring the album in 2012. Reception The album received positive reviews. Jon O'Brien of AllMusic was positive on the album and gave it three-and-half-stars out of five and called it "his most commercial since 2002 debut Spin" and wrote: "It remains to be seen whether Hayes is a little too late to win back the millions of fans who worshipped his previous wedding dance favorites, but by limiting his experimental tendencies and focusing on the kind of intelligent synth pop he does best, he's given himself a fighting chance." Robert Copsey of Digital Spy praised the album, particularly for the instrumentality of the tracks and the falsetto of Hayes. Copsey also claimed that the album could have easily been a Savage Garden comeback album. Jordy Kasko of The Tune, however, considered the album to be "sterile", and had also claimed that "Black Out the Sun" would have been a worldwide hit if it was performed by Leona Lewis, whom Hayes originally wrote the song for. Natalie Shaw of BBC gave a somewhat positive review, praising Hayes for managing "the balance between sharp observations and effortless melodies". The album debuted No. 10 on the ARIA Top 50 Albums Chart as well as No. 3 on the Australian Album Chart. The track "Bloodstained Heart" also made its debut on