Fox focused advertising on young children. It also advertised the film as one for kids like Avatar (2009) was for adults. Prior to the film's release, Forbes stated that in the United States, Walking with Dinosaurs was the only "kid-friendly film" coming out in December 2013. The Wall Street Journal said, "Walking with Dinosaurs... is the only new release targeted at children and is expected to appeal primarily to young ones." Box Office Mojo commented in its December 2013 forecast, "It should do some solid business among families with younger children, though in a highly-competitive season this is the kind of movie that can get lost in the pack." It predicted that Walking with Dinosaurs would gross over the weekend and rank sixth at the box office. ComingSoon.net predicted that with a crowded weekend of films, Walking with Dinosaurs would gross over the weekend to rank seventh at the box office. TheWrap says that box office analysts predict a weekend opening "in the low-teen millions". The film was released in in the United States with 84% of the cinemas having 3D. On the opening weekend in the United States, it grossed and ranked eighth at the box office. According to the polling firm CinemaScore, audiences gave the film a "B" grade. Distributor 20th Century Fox had anticipated an opening weekend of to . The Hollywood Reporter said, "Walking with Dinosaurs is the first major disappointment of the Christmas season." It was outperformed almost 3-to-1 by the competing family film Frozen, which ranked third at the box office and had been in theaters for a month. Outside the United States, Walking with Dinosaurs was released in the same opening weekend. It grossed , with grossed in the United Kingdom. Walking with Dinosaurs has grossed in the United States and Canada and in other territories for a worldwide total of . In the United States, it is one of only twelve feature films to be released in over 3,000 theaters and still improve on its box office performance in its second weekend, increasing 2.6% from $7,091,938 to $7,276,172. The Hollywood Reporter said in January 2014 that the film's global box office performance was disappointing and was likely to only go up to , meaning "a potential loss in the tens of millions for the financiers". It reported the financiers' response about the anticipated loss, "They contend they will break even because of