the Ministry of Culture, and created posters with lasting legacy: a 2008 Straits Times article wrote, "many middle-aged Singaporeans will remember the poster of two cute girls sharing an umbrella and an apple: The umbrella fit two nicely. Three would have been a crowd." This same poster was also referred to in Prime Minister Lee Hsien Loong's 2008 National Day Rally speech. Many other posters from the "iconic" campaign included similar themes of being content with two girls, to combat the common trend in developing Asian societies for families with only daughters to continue "trying for a boy". In addition to promoting just having two children, the government encouraged individuals to delay having their second child and to marry late, reinforcing the inevitable demographic transition. Other slogans and campaign material exhorted Singaporeans with such messages as: "Small Families – Brighter Future: Two is enough" (this message captioned a photo of two young girls) "The second can wait" (a mother and father are seen as being happy with one child) "Teenage marriage means rushing into problems: A happy marriage is worth waiting for" "One, Two: And that's ideal: Sterilisation, the best method for Family Limitation" (shown with a cartoon of two girls' faces) "Take your time to say 'yes'" Small Family: Brighter Future "Please stop at two!" (a stork carries a four-member nuclear family) The Straits Times interviewed mothers who were sterilised in that era, noting it was common to get sterilised at a young age, citing a woman who had undergone tubal ligation at KKH at the age of 23, herself coming from a large family of ten. "The pressure [disincentives] was high. The Government clearly didn't want us to have more than two." A gynaecologist doctor who worked KKH recalled sterilisation rates became "sky high" after the disincentives had been implemented; it was common for hospital workers to chide women who were pregnant with third-order or higher births, recommending abortions, while such women talked about their pregnancy "[as if] they committed a crime". The Straits Times also suggested the disincentives had been very effective; one woman cited how sterilisation certification had to be shown to a school for a third child to receive priority, while she and four out of five sisters eventually underwent sterilisation. Expensive delivery fees ("accouchement fees") for third-order and higher births would also be waived with sterilisation. The campaign was known to target the uneducated