2006, Salem Communications entered into an agreement to sell WBGB to Cox Media Group for $7.7 million in cash. The last day the station broadcast as 106.5 The Promise was Monday, September 18, 2006. The format then moved to non-commercial religious broadcaster 88.1 WCRJ, which adopted The Promise name, as well as a number of on-air staffers. In the afternoon on Tuesday, September 19, WBGB began stunting, letting listeners know that The Promise had moved to 88.1, and promising something "new and exciting" to come to 106.5 on Thursday, September 21. The new format of WBGB, a simulcast of talk station WOKV, was revealed on Cox's Investor Relations website on September 20. On May 1, 2013, the FM simulcast was transferred to 104.5 FM (formerly WFYV-FM). The move expanded its broadcast coverage area from Brunswick, Georgia south to Daytona Beach, Florida, southwest to Gainesville, Florida and west to Lake City, Florida. The simulcast on 106.5 FM continued for a short time as the station told listeners about the change. 106.5 FM officially dropped from the simulcast on May 23 at Midnight, and flipped to Urban AC as "Hot 106.5". The new format launched with a marathon playing of 10,000 songs in a row, which began with "P.Y.T." by Michael Jackson. The station changed its call sing to WHJX on the same day. On September 24, 2015, WHJX began simulcasting on translator W258CN (99.5 FM) as "Hot 99.5", and began redirecting listeners to the new frequency. On September 29, 2015, at Noon, 106.5 FM flipped to soft adult contemporary as "Easy 106.5", with the call sign already changed to WEZI five days prior. Core artists heard on WEZI include Elton John, Whitney Houston, Gloria Estefan and Billy Joel. On November 20, 2017, WEZI and sister station WXXJ (102.9 FM) swapped formats, with WEZI becoming alternative rock-formatted "X106.5". No other changes are expected on either station. The stations swapped call signs on November 26, 2017. References External links XXJ (FM) Cox Media Group Radio stations established in 1996 1996 establishments in Florida