promote transparency and accountability. The General Data Protection Regulation (GDPR) is an example which meets the above requirements. It stipulates that merchants can collect customers' information only for specific, clear and legitimate purposes and deal with them only in a fair, transparent, and legal manner and merchants must protect this data. Customers should be informed that how will their data be used, what will be the effects and other relevant information in a concise, easy-to-understand and freeway so that they can determine whether it is necessary to grant authorization or not. Except the right to be informed, the GDPR also provide customers with seven other rights such as the right of access, the right to erasure, the right to restrict processing, the right to object and establishes corresponding accountability system. References Content management systems Information systems Website management Digital marketing Digital marketing