Robert (Bob) Lord is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it core to IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016. In 2015, Lord became President of AOL, leading the company through its evolution into a leading, global advertising platform. Prior to AOL, Lord served as CEO of Razorfish in 2010, working with companies such as Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer. Notably, Lord was named one of CRN’s 50 “Most Influential” channel chiefs in 2022. He is also the co-author of “Converge: Transforming Business at the Intersection of Marketing and Technology.” Early life Lord was born in Hackensack, New Jersey to Robert A. Lord and Pauline Ann Lord. He has two sisters, Cathie and Nancy. Education Lord started his career as an engineer, graduating from Syracuse University with a BS in industrial engineering. While at Syracuse, he was an Industrial Engineering and Co-Operative Educations honors student and member of Sigma Chi (1981–1985). Lord achieved one of the fraternity’s highest honors, The Significant Sig Award, which recognizes alumni whose exemplary achievements in their fields of endeavor have brought great honor and prestige to the name of Sigma Chi. Furthering his education, he attended Harvard Business School and graduated with an MBA in Administration and Management.[1] Career In June of 1983, Lord’s first job out of college was a shift supervisor and industrial engineer at General Motors. After a year, Lord began working at Corning Inc. as a senior industrial project engineer and marketing project engineer. He worked in this role between June 1985 to September 1988. In 1990, Lord went on to become the senior principal consultant and project manager at Symmetrix. After leaving Symmetrix in 1995, Lord became the area vice president of Contract Services for NovaCare until leaving in 1996. He then joined Advanced Rehab Services (later renamed Prism Rehab Services), where he served as chief operating officer until 1998 and served as executive vice president of Prism Rehab Services until 1999. In 2000, Lord became the vice president of client support services for agility.com and left within the same year to become the vice