become a media company to generate additional revenue from the content its cameras create. Product lines HERO cameras Woodman worked on his first camera for two years after founding the company, eventually introducing the GoPro 35mm HERO in September 2004 at San Diego's Action Sports Retailer trade show. In its first year GoPro sold $150,000 worth of products. In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million. In 2014, the company was selling the HERO3+ in editions of different colors. It was capable of filming in 16:9 aspect ratio, supporting 4K UHD video and 12 MP still photographs. The HERO4 was introduced on September 24, 2014. On September 28, 2017, GoPro released the HERO6 Black, which claims improved stabilization over the HERO5 models and is capable of capturing 4K video in 60 FPS. On September 20, 2018, GoPro came out with the HERO7 Black, which apart from providing improved stabilization over HERO6 models with HyperSmooth, also featured the new form of video capturing, "TimeWarp", providing a high speed effect to the videos. HERO7 also came out with capability to stream live across multiple platforms like Facebook and YouTube . On July 11, 2018, GoPro announced that it had sold more than 30 million HERO cameras since inception. On October 15, 2019 GoPro released the Hero8 Black, which included improved in-camera stabilization by way of Hypersmooth 2.0. The Hero8 Black introduced integrated mounting 'fingers' which could be folded down for use, and was also notable for not having an easily replaceable lens available from GoPro, though a third party replacement lens kit is available from a company called Camera Butter. On September 9, 2020, GoPro released the Hero 9 Black, which saw the reinstatement of the user-replaceable lens and a new front-facing screen. GoPro KARMA & GoPro KARMA Grip The GoPro Karma was GoPro's consumer drone, until its discontinuation in January 2018. In 2014, GoPro entered into discussions with DJI for a private label model built with the GoPro branding. After the failure of these negotiations, GoPro entered into an agreement with 3D Robotics (3DR) for a similar partnership based on 3DR's flight controllers. 3DR failed to meet their agreed-upon timelines. As a result, GoPro took full control of the development process in mid-2015. Scheduled to be released early 2016, the GoPro