Alan Hilburg is an American communications and branding consultant. Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration. He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy), transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries. He has been described by the London Times as being a "leading corporate brand architect," and The New York Times has referred to him as the "Red Adair of corporate crisis management." Education Hilburg attended Franklin College in Indiana and graduated from New York Institute of Technology (NYIT). He also holds a master's degree in organizational behavior. Career After working as a senior executive with Burson-Marsteller, Hilburg established his own branding and consulting firm called Hilburg and Associates in 1987. Later, his company was acquired by Porter Novelli, a division of Omnicom Group, in 2002. The acquisition led to the creation of a new division called PNConsulting in which Hilburg carried on as president and CEO. Hilburg has been behind national marketing and branding campaigns such as Wendy's "Where's the beef?," General Electric's "Bringing Good Things to Life," and AT&T's Olympic Torch Run. Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century with former Boston Celtics Hall of Fame player Bill Russell and W. F. Rockwell's Twelve Hats of a Company President. Hilburg was the executive producer of the HBO documentary featuring Russell. Hilburg was also the executive producer of the first environmental film and second IMAX movie "Living Planet", which received an Academy award nomination, and also the executive producer of the PBS Special, "New Sweden." Alan Hilburg has not only wrote two books on his journey in management consulting but has also been developing and creating software which is used to measure involvement and actions within organizations. The software he has created has been used to measure specific factors such as employee involvement, distrust, and decision making in