that RDS was receiving higher wholesale rates and better carriage because it is an older and established service, dating back to analog cable, and objected to the CRTC's arbitration process including "historic rates" as a factor in its decisions (which they felt perpetuated said bias). Bell, however, felt that the fee increase was unjustified, as TVA Sports' expenses had remained roughly "constant" since 2015, and the network had "not materially increased" its value since its last carriage renewal (which did see an increase in carriage fees justified by its acquisition of national NHL rights). Bell argued that TVA Sports' ratings depended on "big ticket sports programming with high ratings volatility", while RDS had a stronger market share and larger rights portfolio (including regional French-language rights to the Canadiens and Senators). Bell also noted that much of TVA Sports' carriage was in bilingual or Anglophone markets, where the value of its programming is diluted by audience preferences towards English-language broadcasts (due to the smaller Francophone audience, French-language specialty channels are usually sold with lower per-subscriber rates outside of Quebec). In a FOA case completed on January 17, 2018, the CRTC ruled in favour of Bell. Quebecor subsequently accused Bell TV of displaying "undue preference" to its co-owned networks in the packaging of its services. In a complaint with the CRTC, and a lawsuit in a Quebec court, Quebecor noted that TVA Sports was carried by Bell TV on its "Meilleur" ("Better") package, but that the Bell-owned RDS was carried on the entry-level "Bon" ("Good") package, which has a wider subscriber base. When originally negotiating with Bell to carry TVA Sports, Quebecor did mandate that it be carried on the same service tier as RDS's secondary feed RDS2, but did not mandate it be placed on the same tier as RDS. Quebecor had also noted that Bell did not show similar preference to RDS's English-language parent network TSN over the rival Sportsnet in its Anglophone packages. The dispute intensified prior to the 2019 Stanley Cup Playoffs: in a move reminiscent of carriage disputes in the United States, Quebecor began an advertising campaign in April 2019 to attack Bell, including websites in English and French (fairvalue.ca and justevaleur.ca) that publicized its arguments. The company estimated that it would receive at least $500,000 per-month in additional revenue if Bell carried TVA Sports on the same service tier as it does for RDS, and called