live concerts on YouTube from April 14 to May 17, 2020. Kyary released a digital single "Kamaitachi" on April 24, 2020 with its accompanying music video premiering on YouTube the same day. On September 12, 2020 Kyary Pamyu Pamyu launched her new fragrance brand ‘Nostalgia Syndrome’. The brand was backed by a crowdfunding campaign in February 2020 for Kyary who wanted to turn her favourite scent, fragrant olive, into a fragrance. October 18, 2020, she released, exclusively at her store, a limited edition DVD / Blu-ray of her 2 performances of "Otonokuni Live Tour 2019", inspired on Kabuki theatre. On October 31, 2020, Kyary held the online concert "Kyary Pamyu Pamyu Online Halloween Live 2020 「THE FAMILY 10.31」", later available exclusively at "smash." streaming service, re-edited into a vertical image. On January 29, 2021, Kyary released a digital single "Gum Gum Girl" under her newly established label KRK Lab. On April 17, 2021 it was released the video of "Kyary Pamyu Pamyu PREMIUM LIVE" GREAT INVITATION "" held at EX THEATER ROPPONGI in Tokyo as a free video service "GyaO!" It was revealed that it will be exclusively distributed from April 30 (Friday) on Softbank's content distribution service "5G LAB". Live footage carefully selected from the performance on the day of the two-part system is not only delivered in normal 2D (GYAO!), But also in 3D free-viewpoint footage (VR SQUARE) with a back dancer and a luxurious stage set. It will be delivered in various variations such as multi-angle video (FR SQUARE) that can be viewed from various angles such as from the front or side of. Her 5th album "Candy Racer" was released on October 27, 2021. On November 1, 2021 Kyary released a science-based hair care brand named ‘Curuput.’ Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. On January 8, 2022 Kyary released a digital single "Maybe Baby", used as opening theme of Ninjala anime series. On January 16, 2022 she began the "Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE", the largest tour in the history of Kyary. The European leg of the tour, which was to occur in November 2022 was cancelled in Germany, with further dates in Paris and London still being reviewed. Artistry Public image As a musical entertainer, Kyary Pamyu Pamyu has been recognized as the "J-Pop