AVJ. A minor re-alignment also took place at this time moving Demun Jones and new artist Sarah Ross to the Average Joes brand and Danny Boone and Twang & Round to AVJ. Marketing In the early days of Average Joes, the company used unique practices what they referred to as "hi-tech/low-tech" marketing, where they leaned on both digital "direct to fan" social marketing along with face-to-face integrations tied in with artist's tours. Many of their early tours were in non-traditional small market venues that mostly included mud bogs and parks. Through this practice the company built massive direct to fan data bases. Management Average Joes Entertainment also formed a management arm that started in 2009 under the name Fullscope and was originally steered by Ken Madson. In 2011, Fullscope was re-branded as Average Joes Management and in 2019 rebranded as Arcade Management. Arcade is currently headed by Jamie Reeder. Past and current management clients include Colt Ford, Brantley Gilbert, The Lacs, Tyler Farr, John Michael Montgomery, Sister Hazel, Gaelic Storm, Josh Gracin, Nappy Roots, Bubba Sparxxx and more. Film and television In 2011, Average Joes formed Hideout Pictures to focus on film and television. Recent projects include CMT's Still The King starring Billy Ray Cyrus, Joey Lauren Adams and Madison Iseman, Jay and Silent Bob Reboot directed by Kevin Smith, 3022 starring Kate Walsh, Omar Epps and Miranda Cosgrove and more. Other subsidiaries AJE also owns motor-sports league Mega Truck Series and clothing line Slinger. Label roster Artists on Average Joes Ent. Devin Burris Tommy Chayne Lenny Cooper Cypress Spring Colt Ford Sam Grow Jeremy McComb Montgomery Gentry Sarah Ross Smo Bubba Sparxxx Adam Wakefield Carter Winter ALUMNI Average Joes Imprint Brantley Gilbert Cap Bailey Corey Smith Daniel Lee Demun Jones Ira Dean JB and the Moonshine Band JJ Lawhorn Josh Gracin Kevin Fowler Lauren Briant LoCash Cowboys Matt Stillwell Rachel Farley Rich O'Toole Sunny Ledfurd Trailer Choir Backroad Imprint Charlie Farley The Lacs Moccasin Creek Moonshine Bandits Redneck Social Club T Woods Twang & Round AVJ Records Imprint Anamul House Bingx Bizarre Crucifix Danny Boone DJ KO Exit 24 I4NI J Rosevelt Lindsey Hager Nappy Roots Rehab Rizzi Myers Space Capone Vonnegutt References External links American country music record labels American independent record labels Record labels based in Nashville, Tennessee Record labels established in 2008 Hip hop record labels Film production companies of the United States Film distributors of