the open web" in order to "find the gaps that keep web developers from being able to build apps that are in every way the equals of native apps built for the iPhone, Android, and Windows Phone 7." The announcement identified these work areas: new web APIs to expose device and OS capabilities such as telephone and camera, a privilege model to safely expose these to web pages, applications to prove these capabilities, and low-level code to boot on an Android-compatible device. This led to much blog coverage. According to Ars Technica, "Mozilla says that B2G is motivated by a desire to demonstrate that the standards-based open Web has the potential to be a competitive alternative to the existing single-vendor application development stacks offered by the dominant mobile operating systems." In 2012, Andreas Gal expanded on Mozilla's aims. He characterized the current set of mobile operating systems as "walled gardens" and presented Firefox OS as more accessible: "We use completely open standards and there’s no proprietary software or technology involved." (That changed in 2014; see Digital rights management (DRM), below.) Gal also said that because the software stack is entirely HTML5, there are already a large number of established developers. This assumption is employed in Mozilla's WebAPI. These are intended W3C standards that attempt to bridge the capability gap that currently exists between native frameworks and web applications. The goal of these efforts is to enable developers to build applications using WebAPI which would then run in any standards compliant browser without the need to rewrite their application for each platform. Development history In July 2012, Boot to Gecko was rebranded as 'Firefox OS', after Mozilla's well-known desktop browser, Firefox, and screenshots began appearing in August 2012. In September 2012, analysts Strategy Analysts forecast that Firefox OS would account for 1% of the global smartphone market in 2013, its first year of commercial availability. In February 2013, Mozilla announced plans for its global commercial roll-out of Firefox OS. Mozilla announced at a press conference before the start of Mobile World Congress in Barcelona that the first wave of Firefox OS devices would be available to consumers in Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela. Mozilla also announced that LG Electronics, ZTE, Huawei and TCL Corporation had committed to making Firefox OS devices. In December 2013, new features were added with the 1.2 release, including conference calling, silent