US$100 million its first year. After introducing Gelatin Pops and frozen Fruit Bars, the company's frozen desserts sales reached $300 million. Cosby was engaged to promote the flagging Jell-O gelatin product line in the mid-1980s, when General Foods introduced a holdable Jell-O product called "Jigglers". Sales increased seven percent during the first year of the promotion. Cosby appeared in commercials for Coca-Cola's 1979 campaign, "Have a Coke and a Smile," and made a guest appearance at the Great Get-Together, a major bottlers' convention held that year. This campaign continued into 1981. His work in this decade was well received. Advertising Age named Cosby the top advertising personality of 1978. In 1999, Advertising Age magazine named Cosby's 1975 Jell-O commercials, which they called "Bill Cosby with kids", the 92nd best advertising campaign of all time. In 1979, Cosby began appearing in a series of print ads for the American Red Cross, promoting blood donation. They ran until at least 1986. In 1980, Cosby also appeared in an ad for CPR training. 1980s Black Enterprise magazine found that Cosby was one of only a very few African Americans who could command among the highest fees paid for advertising spokespeople. The 1981 feature also highlighted how rare it was for African Americans to be hired for a complete campaign, as opposed to a single advertisement, despite an overall increase in opportunities. Cosby's agents told the magazine he had earned at least $3 million in current advertising contractsabout one-fifth of his incomethe rest of which he earned from live performances. Cosby returned as Coca-Cola's spokesperson in its 1982 "Coke Is It" campaign, a series of commercials mocking the Pepsi Challenge. One advertisement in this series showed a Pepsi vending machine to mock the brand, which author Mark Pendergrast called "unthinkable". Another said Pepsi Challenge commercials were misleading because they never showed anyone choosing Coke. John Bergin, who directed the series of commercials, personally disliked Cosby but said his presence in Coca-Cola advertising ended the first Pepsi Challenge campaign in 1983. In mid-1982, Cosby was hired by Texas Instruments to appear in television advertisements for the company's TI-99/4A home computer. He was to be paid $1 million a year for the campaign. The company touted Cosby's education and rapport with adults and children. The campaign was aimed at parents, rather than children, as was the campaign for the Commodore 64. Cosby was the face of