Sense Worldwide launched the first iPod DJ night with NoWax. There was no DJ. Instead dancers took turns to play floor-filling music in the night club. Resources for the event were open sourced, and NoWax nights have been staged in cities from Derby to Singapore and Tokyo. I Heart My Chair In 2007 the Sense Network was asked to photograph and write about their favourite place to sit. The resulting book, I Heart my Chair, was widely distributed. I Heart MyT-Shirt Building on the success of its I Heart My Chair initiative the Sense Network launched a campaign to find people’s favourite T-shirts. Notes July 2002, Richard Donkin "Give your creativity a chance to run free", The Financial Times, London External links Sense Worldwide The Sense Network Sense Worldwide Blog NESTA Open 100 Companies based in the City of Westminster International management consulting firms Branding companies of the United Kingdom Public opinion research companies Market research companies of the United Kingdom