highlighting innovative people, stories, and ideas. Since its launch, THNKR has attracted 900,000 subscribers and over 150 million video views. Branded entertainment RadicalMedia produces original content and brand-driven entertainment for its partners and advertisers. Productions include Nike Battlegrounds, a 3-season street basketball competition series, that aired on MTV from 2004 to 2007 and won the ANA/ACIP Battle of the Brands in 2006. Iconoclasts, a series featuring unscripted encounters between influential cultural figures, was produced by RadicalMedia for the Sundance Channel in partnership with Grey Goose Entertainment, and won the One Show Entertainment Award in 2011. In 2007, the company also worked with BBH to develop and produce the MTV scripted reality dating series The Gamekillers, which was sponsored by Axe deodorant and won a Bronze Lion at the 2008 Cannes Lions International Advertising Festival. In 2011, RadicalMedia and Ogilvy & Mather produced a short documentary series for IBM, "Watson", which won two PR Lions at the Cannes Lions International Advertising Festival. In 2012, Nissan, Sony PlayStation, TBWA\Chiat\Day and RadicalMedia won three Cannes Lions for "GT Academy" for Speed. Music videos RadicalMedia has produced music videos, original programming, and digital content for a variety of artists. In 2010, the company produced "The Johnny Cash Project", a crowd-sourced music video of Johnny Cash's "Ain't No Grave" directed by Chris Milk, which enabled audiences to interact with and become immersed in the video's creation. "The Johnny Cash Project" received multiple awards, including a Silver Cyber Lion, a Grammy nomination for Best Short Form Music Video, the Innovation Award at the UK Music Video awards, Best in Art at the SXSW Interactive Awards, a Gold Andy, a Gold Clio, and four Webbys. Other productions include the Major Lazer docu-special "Chasing the Sound" following the trio's epic tour through West Africa; the visuals for every track on Orville Peck's album "Bronco" and previous single "Queen of the Rodeo", which appeared on his debut album "Pony"; Love Mansuy's music video for "Count On You"; Tom Misch's video for "What Kinda Music"; Mumford & Son's video for "Woman"; Lil Xan and Charli XCX's video for "Moonlight"; Sia's video for "Rainbow"; and Katy Perry and Nicki Minaj's music video for "Swish". Controversy In April 2011, the company took legal action to prevent a collective of radical media organizations from using the trademarked phrase "radical media" to promote their upcoming "Radical Media Conference" in London, which was consequently renamed