upon the company to respect the "fair value" of its specialty channels. Bell has argued that this would increase the cost of the service. Quebecor also noted that Bell-owned channels (including former Astral networks) had a roughly 49% market share of subscriber revenue out of all Francophone specialty channels. During the April 7, 2019 Montreal Canadiens game on TVA Sports (the final game of their season), and La Voix on TVA the following night, the channels ran on-screen snipes announcing that Quebecor would pull TVA Sports from Bell on April 10, 2019—the opening night of the playoffs, and that Bell was henceforth "punishing" its subscribers by not meeting its demands. It is against CRTC rules for the owner of a specialty channel to pull its signal from a television provider during a standstill in carriage negotiations (during which time the channel may continue to be carried under the existing contract terms until a decision is made). Bell issued a press release condemning Quebecor's "reckless campaign and illegal actions", and filed a request for another round of CRTC arbitration. Nonetheless, Quebecor followed through with its threat and pulled TVA Sports from Bell on April 10, 2019 at 7:00 p.m. ET, just as coverage of the playoffs began. As compensation, Bell stated that it would offer Sportsnet, Sportsnet 360, and Sportsnet One free to all affected subscribers until the dispute is resolved, so that viewers would have access to the English-language broadcasts. The CRTC stated that it was "ready to use the means at its disposal" to enforce its regulations. On April 11, as Bell sought an injunction, Quebecor made an offer to restore the channel until April 23, amidst continued negotiations. However, Bell would only accept this offer if it were enforced via court order. The same day, TSN (the national English-language rightsholder of Major League Soccer) announced that it would add two additional Montreal Impact matches to its broadcast schedule in April, accompanied by a free preview of TSN, once again as an alternative to the French-language broadcasts on TVA Sports. On April 12, 2019, the Quebec Superior Court granted Bell a temporary injunction ordering Quebecor to restore Bell's access to the TVA Sports signals by 6:00 p.m. that day, through at least April 23. A public hearing was held by the CRTC on April 17, 2019; Bell senior vice-president of regulatory affairs Robert Malcolmson stated that Quebecor's actions were