The Insight Labs is a pro bono strategy development platform for non-profit organizations, non-governmental organizations and government agencies. Methodology and Format An Insight Lab is a structured, three-hour strategy session for a non-profit organization, government agency or industry. Participants are corporate leaders from varied industries, representatives from the benefiting entities, "wildcard" participants (such as professional writers, artists, or scientists), and Insight Lab staff who moderate the discussion. The Insight Labs staff choose participants from the creative, corporate and academic world for their strategic and creative thinking. These individuals are able to lend these skills to the issue addressed at the Lab without concern for the current limitations of the partner organization. Insight Lab Founder and Dean Jeff Leitner argues that including intelligent individuals who are not impacted directly by the outcome of the session allows for more creative solutions. Background The prototype for Insight Labs was developed in summer 2006. In spring 2008, the format was refocused on philanthropic efforts. Jeff Leitner and co-founder and director, Howell J. Malham Jr., developed the current format in spring 2009. Jeff Leitner is founder and dean of Insight Labs. He holds degrees in Government from University of Texas and in Journalism from Ohio State University, and prior to co-founding Insight Labs worked as a reporter, a political campaign strategist, and public affairs strategist. Howell J. Malham Jr. is co-founder and director of publishing and media for Insight Labs. He was a founding partner of the new media agency DIGITAAL and has written for The New York Times, Los Angeles Times and Chicago Tribune. He holds a degree from Arizona State University. He is the author of a book, I Have a Strategy (No, You Don't), published 5 February 2013 by Jossey-Bass publishers. As of February 2013, over 45 strategy sessions or conferences have occurred, including more than 500 participants. Chronology 2013 Lab partners in 2013 included Echoing Green, The Alfred P. Sloan Foundation, Community of Democracies with the US State Department, The Creative Coalition, Akerman Senterfitt, Akina, Freeborn & Peters, Hellerman Baretz Communications, Levenfeld Pearlstein, and One North Interactive. 2012 2012 saw Insight Labs partner with Boeing Global Corporate Citizenship, the Illinois Humanities Council, the CAA Foundation, Starbucks, Ashoka, Our Time, Social Capital Markets, The Family Van, and its sponsor, Harvard Medical School, Medical Intelligence, Foundations of East Chicago, and, for a second time, the West Collection. 2011 In 2011 a total of