Square a Medley of "Headlines" with Make Me Proud and The Motto. Music video The music video was directed by La Mar Taylor and Hyghly Alleyne, both related to The Weeknd's "XO" crew. It officially premiered on October 2, 2011 on Vimeo. It doesn't feature anyone from Young Money, but has appearances by T-Minus, Noah "40" Shebib, The Weeknd, Boi-1da and Kromatik. It was shot in Canada, mainly in Toronto, Drake's home town. No narrative is followed, yet Drake is depicted rapping in different environments : in the centre field of Toronto's Rogers Centre (as the stadium's scoreboard is lit up with the title of his November 15 album, Take Care); in front of a rundown building with the letters "OVOXO" (the name of Drake's crew: "October's Very Own" or "OVO" standing for Drake and "XO" standing for The Weeknd) sprayed in graffiti by 'Mer' on the wall; in the glass elevator of the C.N. Tower, going up, allowing few symbolic interpretations in relation to Drake's ascension to fame, the main topic of the song; at the head of a dining table, puffing on a cigar, Drake being dressed with an unprecedented retro as well as geeky style, with a knitted jumper and vintage half-tainted glasses; and most notably in front of Toronto's historic Guild Park, surrounded by his crew. The video shows obvious traces of sponsorship by Nike sportswear. Critical reception Overall the video for "Headlines" was received positively by most music critics. MTV commented on the video by saying "Headlines", like the previously released "Marvin's Room" video (also from Take Care), is set in Canada and gives a more intimate look into who the superstar rapper really is." Spin commented on the video by saying "the clip finally shows the perpetually conflicted star finally appearing to enjoy his success -- well, at least a little bit. Backed by imperial-style columns, standing in a vast but empty stadium, or chewing a stogie on the escalator at a high-rise office building, Drake looks every bit a leader, and he has a crew of solemn-faced men to back him up." Consequence of Sound commented by saying "if you want to smoke cigars while riding elevators and have posse meetups outside local monuments, Drake can show you the ropes. Most folks are lucky their name on a scoreboard for a birthday." Complex commented on the video by saying "Headlines takes us on