Christians. It can include any number of practices, including those pertaining to cooking, clothing, mass media and the many facets of entertainment such as sports and literature In modern urban mass societies, Christian pop culture has been crucially shaped by the development of industrial mass production, the introduction of new technologies of sound and image broadcasting and recording, and the growth of mass media industries—the film, broadcast radio and television, radio, video game, and the book publishing industries, as well as the print and electronic news media. Items of Christian pop culture most typically appeal to a broad spectrum of Christians. Some argue that broad-appeal items dominate Christian pop culture because profit-making Christian companies that produce and sell items of Christian pop culture attempt to maximize their profits by emphasizing broadly appealing items. And yet the situation is more complex. To take the example of Christian pop music, it is not the case that the music industry can impose any product they wish. In fact, highly popular types of music have often first been elaborated in small, counter-cultural circles such as Christian punk rock or Christian rap. Because the Christian pop industry is significantly smaller than the secular pop industry, a few organizations and companies dominate the market and have a strong influence over what is dominant within the industry. Another source of Christian pop culture which makes it differ from pop culture is the influence from mega churches. Christian pop culture reflects the current popularity of megachurches, but also the uniting of smaller community churches. The culture has been led by Hillsong Church in particular, which resides in many countries including Australia, France, and the United Kingdom. Film industry The Christian film industry is an umbrella term for films containing a Christian themed message or moral, produced by Christian filmmakers to a Christian audience, and films produced by non-Christians with Christian audiences in mind. They are often interdenominational films, but can also be films targeting a specific denomination of Christianity. Popular mainstream studio productions of films with strong Christian messages or biblical stories, like Ben-Hur, The Ten Commandments, The Passion of the Christ, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Book of Eli, Machine Gun Preacher, The Star, The Flying House, Superbook and Silence, are not specifically part of the Christian film industry, being more agnostic about their audiences' religious beliefs. These films generally