In 2007, Rickert formed JR Enterprises Entertainment Group as an entertainment, media, and celebrity representation division. During that same year, Rickert co-created and launched Inside Pro Football, a radio show on WOFX (AM), Fox Sports 980. In September 2012, Rickert took Inside Pro Football to ESPN Radio's 104.5 The Team and the show moved to Saturday mornings at 9 AM. JR's Entertainment Division's notable clients include former Heisman Trophy winner Tim Brown and The Real Housewives of Atlanta star Sheree Whitfield. Rickert has also advised several celebrities, including Derek Anderson (retired NBA player), Rachel Rickert (who performs as pop star Rae), Cynthia Bailey (Super model and Real Housewives of Atlanta star), Peter Thomas (Cynthia's husband and Real Housewives of Atlanta star), Tracy Lynn (Toronto TV's Channel 9), Kelly Slingerland (America's Miss New York) and Mayte Garcia (LA socialite and dance performer). In December 2015, JR and his team partnered with Toney Productions to negotiate the Chris Brown concert to be held in Columbus, Georgia on February 13, 2016. Team JR's Jamell Romeo led the negotiations. Boxing Rickert began representing boxers in 2001 with former NFL player and heavyweight Jevon Langford, who retired undefeated. In 2003, he became a consultant to former Welterweight Champion Tony Marshall. In 2008, Rickert represented the 7th rated female middleweight in the world, S'kati Katz, who also retired undefeated. In 2011, he signed undefeated middleweight, J'Leon Love of Detroit, Michigan. J'Leon was featured on HBO's Margarito/Cotto 24/7. Love is now a part of Floyd Mayweather's "Money Team" and trains regularly at the Mayweather Boxing Club in Las Vegas. Love has a record of 23-2 and is ranked in the top 25 super middleweights in the world according to BoxRec. Media presence In 2011, Rickert joined Philadelphia Eagles blog Bleed-Green.com as the featured columnist of the "Inside Man: Diary Of An NFL Agent" series, which documented his life and dealings as a sports agent. He currently writes columns for www.SportsRants.com/jrrickert as an expert in the NFL, Major League Baseball, and boxing. He also writes blogs for www.technorati.com and orchestrated the "Year of the Fan" campaign which has been featured on Technorati. Rickert was a guest on ESPN's "Outside the Lines" in 2012 and was also featured in Tweetsicles.com and SportsRants.com for his work with social media and his athletes. Controversy Rickert became the center of controversy after an attorney-turned author published Saving Babe Ruth in June 2014.