the addition of an API to allow websites to have their own clickable cows (in a process he dubbed "Cowclickification"), the spin-off game Cow Clicker Blitz (co-developed with PopCap Games co-founder Jason Kapalka), "My First Cow Clicker" for iOS (a parody of simplistic education apps; designed to "train" children on cow clicking and add the resulting clicks to their parent's total), and a "Cow Clicktivism" campaign where users could click on an emaciated cow to donate to Oxfam Americawith a goal of donating an actual cow to a third world country. The cow, known as the "Cowclicktivist Cow", could also be unlocked for the player's pasture with a $110 donation. "Cowpocalypse" event and conclusion In 2011, an alternate reality game known as the "Cow ClickARG" was held, where a series of clues from the "bovine gods" eventually revealed that a "Cowpocalypse" would occur on July 21, 2011 (exactly one year since the original release of the game). From then on, every click made by players would deduct thirty seconds from a countdown clock leading to the Cowpocalypse. However, players could extend the countdown clock by paying to supplicate with Facebook Credits: paying 10 credits would extend the countdown by a single hour, while 4,000 would extend the countdown by an entire month. After $700 worth of extensions, the countdown clock expired on the evening of September 7, 2011. At this point, the game remained playable, but all the cows were replaced by blank spaces and said to have been raptured. Bogost intended the Cowpocalypse event to signal the "end" of the game to players; when addressing a complaint by a fan who felt the game was no longer fun after the cow rapture, Bogost responded that "it wasn't very fun before." Data collection In 2018, Bogost wrote an article for The Atlantic discussing the collection of data by Facebook apps, with reference to Cow Clicker, following a scandal involving Cambridge Analytica's use of Facebook data. Bogost notes that Facebook apps appear to be part of the website itself, whereas they actually operate with almost no oversight. He claims that "without even trying", Cow Clicker stored its users' Facebook ID and any networks (such as workplaces) that the user was a part of, and that this information is still stored on his private server. Bogost notes that he could have used this data for malicious purposes, criticising Facebook's "move-fast-and-break-things attitude toward