would pursue González while prompting the public to "burn the past". For his in-ring debut, Gilbert issued an open challenge, defeating jobbers in consecutive contests. However, his first storyline was left inconclusive when González left the company. Due to this outcome, Joe Bravo was brought in to the promotion, beginning a feud between both due to Gilbert's "inability to follow orders". This went on to numerous matches between both, including a tie at Septiembre Negro for the first contendership to the Universal Heavyweight Championship. However, the animosity between both was subsequently dropped and a pseudo-partnership emerged occasionally. In November 2010, Gilbert won his first title in the promotion, the WWC Puerto Rico Heavyweight Championship from "El Sensacional" Roger Carlitos Díaz, which he retained for several months. The feud between both extended to Lockout 2010, closing the year. On February 27, 2011, WWC launched a talk show titled "La Opinión de Gilbert", where he began hosting retired or otherwise established wrestlers. He continued his alliance with Bravo, helping him retain the Caribbean Heavyweight Championship. In March 2011, Gilbert assaulted Julio Estrada in a live edition of "La Opinión de Gilbert", adopting a pattern that included similar attacks against "Invader #3" Johhny Rivera, "El Profe" Ángel Pantoja Rivera, Jesús Castillo, Jr., Rubén "Hercules Ayala" Cruz, "Invader 4" Maelo Huertas and Carlos Colón. In April 2011, he entered a feud with Shane Sewell, from which he emerged with the Puerto Rico Heavyweight Championship. Both wrestlers were included in a 4- man gauntlet match for the vacant Universal Heavyweight Championship, but were uninvolved in the outcome. Eventually, Gilbert hosted Díaz, who after being attacked, decided to bring José Huertas González back from his retirement. At Summer Madness 2011, he retained the championship, defeating World Wrestling Entertainment superstar, Eddie Colón In this event the feud with Huertas González began official, with Gilbert attacking him with a folding chair. An official match was scheduled for Aniversario 2011. In the meantime, Gilbert wrestled Díaz in grudge matches. The contract signing for Aniversario concluded in the revelation that José Laureano would be the special referee. During the weeks leading to the event, Gilbert's push continued, with him defeating members of the midcard while receiving assistance from Laureano. The contest was heavily promoted by WWC, with both wrestlers making appearances in television and radio stations. The first contest between them took place in a tag team match, where Huertas