show Hello Chennai, with Venkat Prabhu, Yuvan Shankar Raja, Vaibhav, Mahat and Ashwin being present. All the tracks from the album were premiered on the channel and played repeatedly, with the event being simultaneously aired across Radio Mirchi's stations in Coimbatore and Madurai. Two days later, a press meet was arranged at a preview theatre in Saligramam, Chennai and a special screening of two songs and the trailer was held. Response The album received overwhelming response, as did the release function itself, with reportedly over 7 lakh listeners having tuned into Radio Mirchi during the premiere. While the single track, "Vilaiyaadu Mankatha", had been declared a "smash hit" even before, the full album had achieved record breaking sales, with the associate director of Sony Music India South, Ashok Parwani, noting in a press release that Sony Music had registered a pre-booking of 60%. Track listing Personnel Instruments Live drums & percussion: V. Kumar Additional keyboard program: Premgi Amaren Strings conducted by: Prabhakar String instruments: Babu Bass Guitar: Keith Peters Guitar: Keba Trumpet: Maxi & Babu Mandolin Veena: Devi Mridangam: Srinivas Tapes & Tavil: Sunder & Jeycha Additional percussion: L. V. Prasad, Sundar, V. Ramana, Jaicha Production Program Manager: V. Karthik Program Co-ordination: A. S. Subbiah Recorded at: Prasad Studios & S.a.s.i Studios, Chennai Recorded by: M. Kumaraguruparan, Baranidharan, Prabhakar & Sekar Mixed at: Pinkstone Studios Mixed & Mastered by: M. Kumaraguruparan References Yuvan Shankar Raja soundtracks 2011 soundtrack albums Sony Music India soundtracks Tamil film soundtracks