chairman David Droga further explained the decision to include Beyoncé for the World Humanitarian Day, "The hope, first and foremost, was to put this on people’s radar. Apart from the UN and a few newsreaders who mention this every year, people don’t even know this day exists. It’s also to make people realize it’s not just about volunteering to go and live in the Congo for four years. It’s as much about working a soup kitchen as it is helping an elderly person. Contributing something positive doesn’t have to be a lifelong commitment; it can just be daily gestures. So, it was about giving the whole issue perspective... One video and a message aren't going to save everything. But when you say things together, maybe the message will be heard and hopefully will provoke action. Inherently people are good, and inherently people are distracted and somewhat lazy, so it comes down to how do you get people’s attention." Prior to the release of the video, Beyoncé said: "We all see the headlines and we think what can I really do to help?... World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care." During another interview posted on the UN website, Beyoncé said she was attracted to raising awareness on the day of recognition: "I found out that 22 people lost their lives helping people [in Baghdad]. I thought it was such an incredible thing to turn that into something positive and try to include the world into doing something great for someone else". Another inspiration for Beyoncé to participate in the campaign were the finalists at the 2012 Do Something Awards and their humanitarian work. Beyoncé also enlisted the help of celebrities Gwyneth Paltrow, Rihanna, Lady Gaga, Justin Bieber, Chris Martin, Shakira, Jay-Z and First Lady Michelle Obama to support the cause as well as Coca-Cola, MTV, and Oreo. On August 3, 2012, Beyoncé released a black and white promotional video for the World Humanitarian Day, produced by Sara Wallace. The video featured Beyoncé saying, "On August 19. It’s high time we rise together. Do one thing for a human being. Nothing is too small. … Make your mark and say I was here." The music video was expected to be released simultaneously