Kixeye (stylized as KIXEYE, formerly known as Casual Collective) is a video game company founded in July 2007 and headquartered in Victoria, British Columbia, Canada. The company creates, develops and publishes massively multiplayer online real-time strategy games (MMORTS) for PC and mobile devices. Kixeye gained popularity as a pioneer in midcore action games featuring real-time combat on the social networking website Facebook. Following their initial launch, Kixeye's games generated twenty times more revenue per daily active user than other social games, retaining active users five times longer on average. Titles include Rogue Assault, Battle Pirates, War Commander, Vega Conflict, and Rise of Firstborn. History Beginnings Developers David Scott and Paul Preece founded Kixeye as Casual Collective to "make games that we grew up playing and that we love playing." They initially started by developing thirteen Flash games. In mid-2009 when searching for new venues for their strategy games, Scott and Preece decided to move their Flash knowledge to Facebook. After developing Minions on Ice and TSG: Missions, Casual Collective, they hired Will Harbin (co-founder of Affinity Labs) as CEO and moved Kixeye's headquarters to San Francisco. They developed Desktop Tower Defense, a tower defense game for Facebook. After its release in December 2009, the game reached 675,000 monthly active users and produced more revenue in one day than their previous games made in one month. In 2010, Kixeye released Backyard Monsters. After three months, it had 500,000 monthly active users, and by July 2010, it had 4.5 million monthly active users. The game reached 2.5 million active users per month, 580,000 active users per day, with a 23 percent retention rate. An average play session lasted greater than 30 minutes, players averaged between three and four sessions a day, and retention was over seven months. The game earned a rating of 4.5 out of 5 stars, with over 500,000 votes. Gamezebo gave Backyard Monsters 4.5 out of 5 stars, and said, "To release a game of this calibre for free on Facebook is a real achievement." Backyard Monsters won the Mochi Award for Best Social Game of 2010. 2011-2014 2011, Kixeye launched War Commander and Battle Pirates on the Facebook Games platform. These games stood as the only midcore action games with real-time combat at the time. Both games grew immensely, with a majority of users joining organically in a six-month window between 2012 and 2013. In 2011, VentureBeat stated