Enfusion is a Dutch kickboxing promotion company based in Alkmaar, Netherlands. It produces events worldwide, which showcase twelve kickboxing weight classes (7 male and 5 female). Enfusion held its first event in 2013 in the Zwembad Sporthal in Zwevegem, Belgium. Aside from producing kickboxing events inside of a ring, Enfusion operates three other brands of events: Enfusion Talents, which showcases up and coming kickboxing prospects, Enfusion Rookies where amateurs are allowed to demonstrate their skills for the talent scouts and Enfusion Reality, a tournament with behind the scenes perspectives into each athlete, produced over 12–14 episodes. History In 2002 Edwin Van Os started a new company along with Partner Simon Rutz designed to market kickboxing and manage fighters under the name of Its Showtime. In 2012, Its Showtime was then sold to Glory. Edwin van Os of Its Showtime then started a new reality show concept called Enfusion Reality which first aired in 2010. In 2013 the next step of Enfusion development emerged by hosting fight events throughout Europe and abroad. In 2018 Enfusion begun organizing Enfusion MMA events. In 2019 Enfusion unveiled two new brands with Enfusion Cage Events (ECE). The two brands included MMA and Extreme Stand-up. Media coverage Enfusion events were previously broadcast on Viceland in the Netherlands, while viewers elsewhere could watch through Enfusion's own subscription based video service. February 2022 a streaming deal covering Germany, Switzerland and Austria with fighting.de was announced. March 2022 Viaplay announced that they had acquired rights to stream Enfusion events for the next three years. Glory Rivals In January 2022 Enfusion and Glory announced a new series of jointly promoted events called Glory Rivals. The inaugural Rivals event was scheduled for May 21, 2022 at the Lotto Arena in Antwerp, Belgium. The event was later cancelled due to the finances of Enfusion's local promoter partner Antwerp Fight Organization catching the attention of Belgian authorities. The first Rivals event was then held on 11 June 2022 in Alkmaar. Kickboxing rules Clothing and equipment Each athlete wears a pair of shorts, and is not allowed to wear shoes. Female fighters additionally wear a top. The athletes fight with 8 oz gloves if they are under 70 kg and 10 oz gloves if they are above 70 kg. They must wear a gumshield and groin protector. Vaseline is applied only to the face, while it is prohibited to apply it to the neck,