Coke and Ford, as well as his Las Vegas shows, had made him financially secure. At some point before 1985, Cosby featured in advertisements for Bird's Eye frozen foods. In 1986, Cosby's only contract was with Jell-O, but by the end of the year he had added two more endorsements. By August, Cosby began promoting E. F. Hutton & Co. with a series of print and television advertisements, and comedy concerts. The company had been accused of fraud and needed a spokesperson who was well-liked. Soon after Cosby's commercials aired, the company merged with Morgan Stanley Smith Barney. In late December, he added J. Walter Thompson agency account Kodak Colorwatch System photographic processing system to his list. The estimated $10 million contract included commercials featuring Cosby to run in print, on television, as point of sale, and in promotional programs. Coca-Cola purchased Columbia Pictures in 1982. In 1987, Columbia decided revenues from its spy comedy Leonard Part 6 (1987) would offset its losses on Ishtar (1987). Leading up to release, Columbia announced it would spend $12 million on "synergies" with the film, taking into account the success of Cosby's television series and record sales for his parenting book, Fatherhood. Promotions included posters, spy cameras, point of sale standees of Cosby, and a contest to win Porsche cars. Cosby, who acted in and produced the film, was initially supportive of it, but close to the release date he publicly distanced himself from it. The film failed, with a net loss of $33 million. In the 1980s, Cosby also appeared in public service announcements. To increase black participation in the 1990 United States Census, the bureau recruited Cosby, Magic Johnson, Alfre Woodard, and Miss America Debbye Turner as spokespeople. 1990s to 2010s Cosby continued to be a Jell-O spokesman through the 1990s. He was present for the lighting of the brand's first billboard in New York's Times Square in 1998. In 1999, Cosby's 25th year as spokesman for Jell-O, was also the final year he appeared in its advertising. The company distributed 120,000 copies of his picture book series, Little Bill, into American public libraries. Despite the transitions of advertising agencies and despite the 1989 merger of General Foods into Kraft, the then-newly merged company Kraft General Foods let Cosby remained with Jell-O as their spokesperson. He appeared at the Utah State Senate in 2001 to designate Jell-O the official state snack,