light show. Nokia and Canadian-based DJ deadmau5 illuminated the banks of the River Thames and the Millbank Tower with a state-of-the-art music and laser show. According to The Daily Telegraph, "The 118 metre building was turned into a canvas for a state-of-the-art light show during which the London skyscraper seemed to buckle and twist". As the first flagship result of its alliance with Microsoft announced eight months earlier, it was a highly important product for Nokia. Only a week before the launch, Nokia posted a second consecutive quarterly loss, making it even more vital for their fortunes to succeed. Nokia outsourced the production of its Qualcomm-based Lumia 800 to Compal Electronics. According to Nokia, this was due to time constraints and Compal's experience with the chipset. Future models, starting from Lumia 710, would be built in a Nokia factory, according to the same source. Devices for the European and Northern American markets are configured, tested and packed by Nokia's factory in Salo, Finland. The Lumia 800 was released in Canada but not the United States. On 9 January 2012, the Nokia Lumia 900 was announced as a parallel model with a gyroscope, LTE support, a larger display, front-facing camera for video conferencing, and its main (back) camera improved for focus and color balance, additional features over the 800 that would make it better appeal to American consumers. Reception As of 26 January 2012, Nokia announced they had sold "well over 1 million Lumia devices to date", better than what was expected by analysts. European carriers have stated that Nokia Lumia phones are not good enough to compete with Apple iPhone or Samsung Galaxy phones, that "they are overpriced for what is not an innovative product" and that "No one comes into the store and asks for a Windows phone". Nokia Lumia 800 won the "Editor's Choice" award of 2011 from What Mobile magazine. Their review rated it 5/5, commending that "[t]he Lumia 800 is a massive step forward for Nokia and sits apart in an increasingly crowded market. Alongside Windows Phone Mango, there's enough inside the Lumia 800 to worry rivals and make iPhone fans jealous." Brian Klug of AnandTech in his review wrote: "The Lumia 800 is indubitably the best Windows Phone hardware out there right now," with notable features such as "[a] camera without compromises, hardware build quality that's unique and solid, Nokia's attention to detail..." With regard