the Creative Arts in Penticton, British Columbia. The Society has had a number of highly reputable speakers, contributors, and members affiliated with the organization. Dr. Asa Don Brown was one of the many notable speakers at this conference. Conference Brochure CECD In November 2010, the Society was an exhibitor at the 2010 Vancouver ZoomerShow, a consumer trade show aimed for individuals over the age of 45 that took place at the Vancouver Convention Centre. Reasons for establishment and facts on aging in Canada The aging population in Canada will peak between 2025 and 2045 when the Baby Boom generation reaches 75+ years of age. Significant pressure will be brought to bear on the healthcare system and on support services for older people. Long-term care facilities are expected to experience higher demand for their services. According to Health Canada, one of every four people over the age of 80 will have some form of cognitive impairment. These pressures may threaten the quality of services for seniors with dementia in the future. Today, most services are geared to meeting basic needs, while existing quality of life programs, such as those based on creative self-expression, have never really reached their potential. The consensus among researchers is that creativity enhances the quality of life at every stage in human development from cradle to grave and that the idea of everyday creativity manifests itself in being curious, in an ongoing process of self-evaluation and personal growth. Accepting the premise that creativity improves psychological health and contributes to the empowerment process, the ultimate goal is to enable persons with dementia to maintain and enhance the quality of their lives and to use their remaining abilities to express themselves. Although the literature is rich in empirical and anecdotal studies on memory, cognition, perception, dementia and dementia care, there is still a wide gap in information in connecting research to creativity, creative expression in people with dementia and the physical environment. The Society for the Arts in Dementia Care promotes the crossing of boundaries of physiological and psychological knowledge in dementia research into the everyday implementation of dementia care. As such, the Society aims to adjust creative expression activities to accommodate specific physical needs or abilities. The Society for the Arts in Dementia Care encourages practitioners, including caregivers in areas of art therapy, creative expression, music therapy, and occupational therapy, to work closely with the scientific community and