John F. Kennedy will benefit their business. They are also working to reassure their largest client, Lucky Strike, whose account is the firm's bread and butter, in the face of resurgent medical research demonstrating smoking is harmful and related lawsuits and impending legislation harmful to the tobacco industry. Betty begins seeing a psychiatrist after her numb and shaking hands cause her to crash the family car. Don, initially resistant to the idea of psychotherapy, allows Betty to seek help. Behind Betty's back, Don has Betty's doctor report back to Don what Betty says in treatment. Meanwhile, Don begins a flirtatious relationship with Rachel Menken, the Jewish owner of a department store who seeks marketing help at Sterling Cooper. Don also has to deal with the arrival of his younger brother, Adam Whitman, who refers to Don as "Dick Whitman". Don gives Adam $5,000 and tells him to make a new life for himself, as Don did, and to never contact Don again. Flashbacks to Don's childhood as "Dick Whitman", during the Great Depression, depict Dick's relationships with his unloving, pious stepmother, who calls him a "whore-child", and abusive father Archibald Whitman, who cheats a hobo out of promised payment for performing chores. Dick had grown friendly with the vagrant, and the incident further degrades his image of his father. Additionally, the vagrant teaches young Dick the hobo code, which communicates important messages via simple visual symbols. Don finds a weathered hobo sign indicating Don's father is a dishonest man. Peggy begins writing copy after ad man Freddy Rumsen recognizes her talent. She is soon given control of her own account, creating a campaign for a weight loss machine. Peggy's work on the weight loss machine coincides with her own weight gain. Roger suffers two heart attacks, drastically changing his outlook on life, and prompting Lucky Strike's owner, Lee Garner, Sr., to warn Bert Cooper that keeping Lucky Strike's account requires Sterling Cooper to do something to "show Don Sterling Cooper appreciates him". Bert then offers Don a partnership, with a 12% share of the business (without Don having to pay a partnership fee). Don accepts, provided he's not required to sign a contract; an amused Bert agrees, and acknowledges Don's attitude calls back to Ayn Rand's philosophy, as expressed in the book Bert had earlier urged Don to read: Atlas Shrugged. Don's first order of business is to appoint a