of listeners (49% male, 51% female). NPR listeners have higher incomes than average (the 2012 Pew study showed that 43% earn over $75,000, 27% earn between $30,000 and $75,000). Trust and Partisanship A Harris telephone survey conducted in 2005 found that NPR was the most trusted news source in the United States. In 2014 the Pew Research Center reported that, of adults who had heard of NPR, 55% of those polled trusted it. (This was a similar level of listener trust as CNN, NBC and ABC) A 2012 Pew survey found that the NPR audience tends Democratic (17% Republican, 37% independent, 43% Democratic) and politically moderate (21% conservative, 39% moderate, 36% liberal). A late 2019 survey, also by Pew, found that NPR's audience overwhelmingly leaned Democratic. 87% of those surveyed identified as Democrats, or leaning Democratic, and 12% were Republicans. Ratings Data NPR stations generally subscribe to the Nielsen rating service, but are not included in published ratings and rankings such as Radio & Records. NPR station listenership is measured by Nielsen in both Diary and PPM (people meter) markets. NPR stations are frequently not included in "summary level" diary data used by most advertising agencies for media planning. Data on NPR listening can be accessed using "respondent level" diary data. Additionally, all radio stations (public and commercial) are treated equally within the PPM data sets making NPR station listenership data much more widely available to the media planning community. NPR's signature morning news program, Morning Edition, is the network's most popular program, drawing 14.63 million listeners a week, with its afternoon newsmagazine, All Things Considered, a close second, with 14.6 million listeners a week according to 2017 Nielsen ratings data. Arbitron data is also provided by Radio Research Consortium, a non-profit corporation which subscribes to the Arbitron service and distributes the data to NPR and other non-commercial stations and on its website. Digital media NPR's history in digital media includes the work of an independent, for-profit company called Public Interactive, which was founded in 1999 and acquired by PRI in June 2004, when it became a non-profit company. By July 2008, Public Interactive had "170 subscribers who collectively operate 325 public radio and television stations" and clients such as Car Talk, The World, and The Tavis Smiley Show; by the end of that month, NPR acquired Public Interactive from PRI In March 2011, NPR revealed a restructuring proposal in