show marks the start of the new state television programming for the 2011 season, and will be hosted by Julián Elfenbein who joined TVN, after leaving Chilevisión and successful projects such as Fiebre de Baile and Talento Chileno. The big success of these shows encouraged TVN to buy the rights for The X Factor license. Elfenbein officially joined the channel in January 2011 and immediately become involved in the production work that was in charge of the team's executive producer, Sebastian Raponi. Production On December 10, 2010 debuted on television the first promotional spot. X Factor Chile debut in March 2011 and there is competition for the audience in prime time with Chilevisión's Talento Chileno (Chilean's Got Talent), which premiered the second season in the same half of the year, however, by both FremantleMedia Productions can not be broadcast during the same time in different channels, according to the license purchase agreement by which the production of CHV will be the second season of Talento Chileno May 2011. Sheila Aguirre, chief executive of FremantleMedia told to El Mercurio that producers of the original version of The X Factor UK will visit Chile periodically to certify that the version of the program is held to govern the parameters set by the license, in addition to being present during the auditions of January. During the last week of November 2010, Chris O'Dell executive producer FremantleMedia met with the team led by Sebastián Raponi to start working on the preproduction of space, being the priority to December 2010 found the group of judges will have a role to evaluate and guide the participants themselves, so they need to understand music and the market, the four members of the jury will be revealed during the first weeks of January 2011. The team production of the show will define the three judges of the program during the week of January 3, 2011, also will be a promotional activity on January 5 in the city of Concepción, led by Julián Elfenbein, this is the Elfenbein first public appearance as one of the faces of Televisión Nacional de Chile, in this event is expected to be revealed the names of the judges, as well as promote what will be the first date of auditions in that city on January 12, 2011. Elfenbein made an appearance on the talk show Animal Nocturno on January 6, to promote the