Orange as an in-house strategist, and started research on R&D transformation and strategic turnover. In 2005, he published with William H. Starbuck an article in Long Range Planning that concluded that firms do not learn from their failures. Baumard and Starbuck found that managers interpreted small failures as demonstrating the foolishness of attempts to deviate from the firm's core principles, but these interpretation processes tended to modernize the core beliefs. Where such interpretations were very implausible, managers dismissed the small failures as idiosyncratic. Thus, ventures did not really test the validity of the core beliefs. Managers attributed all of the large failures to idiosyncratic causes that had been beyond the company's control. His recent research focuses on learning in "coopetitive" environments, where managers and R&D engineers need to learn with partners that are simultaneously competitors Baumard has published over 80 articles on organizational learning, intelligence, business strategy, machine learning, information warfare, forecasting, perception, organizational façades. He has also written eight books and co-edited three books. Government From 1992 to 1994, Baumard held the position of secretary of the Commission on Competitive Intelligence and Corporate Strategies (Commissariat général du Plan) during the presidency of Henri Martre. The co-authored report was published in February 1994, and was influential in shaping France's public policy on competitive intelligence. In 1996, he contributed to the first edition of Campen, Dearth and Gooden's book: Cyberwar: Security, Strategy and Conflict in the Information Age, published by the Armed Forces Communications and Electronics Association. This chapter warned about the inefficiency of information warfare policies based on the control of information infrastructure, and advocated for a shift towards "knowledge warfare", where fast sensemaking is a critical capability In 1997, he joined the School of Economic Warfare in Paris (EGE), a branch of the privately owned ESLSCA. He was appointed president of the Scientific Council of France's National Council for Strategic Education & Research in March 2010. With 108 members ranging from academics, military commanders, State executives, the council was created by the Presidency of the French Republic to foster strategic thinking, uniting and stimulating research in the fields of national competitiveness, defense and security. Since 2019, Professor Baumard is the director of Cnam's Security and Defence Research Laboratory SDR3C External links University of Aix-Marseille page: Economic Warfare School École Polytechnique page: ESLSCA School of Economic Warfare page US Patent description French Wikipedia entry Selected publications Baumard P. (2010) "Learning