in Portland when proposed in the 1970s—the MAX system which opened in 1986 and has expanded since—as well as other public transit investments in downtown, including the Portland Transit Mall, Fareless Square, Portland Vintage Trolley, and the Portland Streetcar. He led a successful effort to plant more than 10,000 trees in the city, as founder of the Street Tree Advisory Committee, which became Portland's Urban Forestry Commission and which he chaired from 1976 until his death. He donated space to start Portland's Saturday Market, a popular arts and crafts market that has been held in the Old Town/Chinatown district continuously since 1974. He was co-founder and chairman of Artquake, an annual arts festival held in downtown from the 1980s until 1995. He fought for adequate funding to keep Multnomah County's public libraries in operation. Although focused on downtown Portland, Naito's development efforts were not limited to it. Norcrest launched its Made in Oregon brand with the opening of a store at the Portland International Airport in 1975. By the 1990s it had grown to a chain of 11 stores. And, in 1985–1986 Naito Properties acquired and renovated a nine-story former Montgomery Ward catalog warehouse in Northwest Portland, refitting it for offices and trade shows/banquets and renaming it Montgomery Park. While Bill Naito's business ventures were often financially risky, it was clear that the potential for profit was not his primary motive, or at least not his only motive. He was widely recognized for taking on ventures that were at least as beneficial to the community as they were potentially moneymaking. When asked about his own salary by The Oregonian in 1985, he replied, "I'm a little crazy. My pay may not be the best in town, but I offer good economic advice. My objective is not to make a pile of money. That's one objective, but another is satisfaction." In the early 1980s he built the 300-unit McCormick Pier Apartments along the Willamette River waterfront, just north of Old Town, replacing a derelict warehouse district and providing needed middle-income housing in an area where other developers had concluded it could not succeed. He lobbied in favor of a proposal for historic Union Station to be acquired by the city (and thereby preserved), which came to fruition in 1987. Bill and Sam Naito were jointly honored with the "First Citizen" award for 1982 by the Portland Association of Realtors. Support for