The most recent report, Profit Ability: The Business Case of Advertising was published in March 2018. A similar study covering the Australian TV market was published in partnership with ThinkTV titled Payback Australia. In July 2016, Ebiquity and FirmDecisions were joint authors with the U.S. Association of National Advertisers (ANA) of the first major report to highlight the challenges around transparency in the U.S. media market. Media Transparency: Prescriptions, Principles, and Processes for Advertisers put the issue of media transparency on the media agenda and set out a blueprint of how advertisers could secure greater transparency in their media trading. In February 2019, Ebiquity published a research report titled TV at the Tipping Point highlighting the fact that advertisers are decreasingly able to reach mass audiences at scale using TV advertising. This was followed a year later with a follow-up report titled Mind the Gap which showed that viewers are deserting linear live TV even quicker than predicted in the first report and that digital video channels such as YouTube and Facebook are unable to close the coverage gap. In reviewing Ebiquity’s report TV at the Tipping Point, independent marketing professor and columnist Mark Ritson wrote in Marketing Week: “Ebiquity has come to stand for something that we rarely encounter these days in media: truth.” References Marketing companies of the United Kingdom Marketing companies established in 1997 Companies based in the City of Westminster Companies listed on the Alternative Investment Market