Rocket Lawyer is an online legal technology company founded by Charley Moore in 2008, based in San Francisco, California. It provides individuals and small to medium-sized businesses with online legal services—including incorporation, estate plans, and legal document review. The company also provides a network of attorneys that consumers and small businesses can consult with on legal issues through its On Call service. In 2012, Rocket Lawyer UK was launched. History Beginnings In 1996, Moore graduated from UC Berkeley School of Law and began his career as an attorney at Venture Law Group where he participated in the early-stage representation of Yahoo! and Web TV. In 1998, he founded OnStation Corporation to provide software to the automotive industry. Then, in 2008, he founded Rocket Lawyer to provide an affordable way for companies to access legal advice. Moore’s idea for Rocket Lawyer was to create an easy to use platform where legal documents could be created and shared by everyone. In 2009, he sold his company, OnStation Corp, and used the money from the sale to grow Rocket Lawyer. From the beginning, the company has targeted entrepreneurs; its initial sales model offered a basic plan and a pro plan, both of which charged entrepreneurs for individual legal documents at a lower cost than standard attorney rates. Under the basic plan, the company provided interactive legal templates and step-by-step instructions to help businesses. The pro plan gave customers access to consultations, document review, and legal representation from local attorneys. After the late-2000s recession, Rocket Lawyer switched to a monthly subscription-based model to increase sales. After making this change, Rocket Lawyer increased its annual revenue from $1 million in 2008 to $5 million in 2009, and increased its monthly visitors from 150,000 to 900,000 over the same period. Growth In January 2009, Rocket Lawyer raised $2 million from LexisNexis and appointed LexisNexis executive Ralph Calistri to its board. In December 2009, Dan Nye, the former CEO of LinkedIn, joined Rocket Lawyer's board of directors. Nye was initially brought on as a board member, but after a few months was named to president and CEO. This allowed Moore to transition to Executive Chairman. Nye focused on improving Rocket Lawyer's customer service and utilizing an analytical approach to new products, including allowing customers to create free legal documents. This helped Rocket Lawyer boost new accounts from tens of thousands a month to over 100,000 a month.