employees to different programs. After The Miz won the WWE Championship in November 2010, Raw commentator Jerry Lawler was given what was billed as his first WWE Championship match, after criticizing Miz's win by using his Money in the Bank briefcase while former champion Randy Orton was injured. He lost to Miz in a TLC match after his fellow commentator Michael Cole stopped Lawler from climbing the ladder. On the January 31 episode of Raw, the Raw general manager announced a Raw Rumble match, to determine the WWE Championship contender at Elimination Chamber, while the losing participants would be entered into an Elimination Chamber match to determine who will face the WWE Champion at WrestleMania XXVII. The participants were CM Punk, Randy Orton, King Sheamus, John Morrison, John Cena, Jerry Lawler, and R-Truth. Lawler last eliminated Sheamus to win the battle royal to earn himself the title match, while the other six contestants went on to participate in the Raw Elimination Chamber match. At the Royal Rumble, Alberto Del Rio won the eponymous match to earn himself a World Championship match at WrestleMania. He subsequently announced he would wrestle for the World Heavyweight Championship, held at the time by Edge. Edge was then embroiled in a feud with Dolph Ziggler and his on-screen ex-wife Vickie Guerrero, who was also scripted to be dating Ziggler. The week before the Elimination Chamber Edge and Kelly Kelly defeated Ziggler and LayCool, causing Guerrero to fire Kelly Kelly. At the pay-per-view, Kelly Kelly was rehired by Teddy Long and attacked Vickie, but was stopped by Laycool, who in turn was stopped by Trish Stratus. On the final episode of SmackDown before the pay-per-view, acting general manager Guerrero stripped Edge of the championship and awarded it to Ziggler, only for Theodore Long, the real general manager, to give Edge a return match which he won. After this, Long fictitiously Kayfabe fired Ziggler leaving an open spot in the Elimination Chamber match (which was subsequently filled by Big Show). The other participants were Kane, Rey Mysterio, Wade Barrett and Drew McIntyre. After that event, Edge and Kelly Kelly defeated Drew McIntyre and Vickie Guerrero thus making Theodore Long fire Vickie Guerrero as the official consultant of SmackDown. Event Preliminary matches The event opened with Alberto Del Rio facing Intercontinental Champion Kofi Kingston. Del Rio forced Kingston to submit to the Cross Armbreaker to win the match.