which Amazon owns, by using personal details from her credit card. The lawsuit, which alleges fraud, breach of contract and violation of her private life and consumer rights, states that after joining IMDbPro in 2008 to increase her chance of getting roles, the actress claims that her legal date of birth had been added to her public profile, revealing that she is older than she looks, causing her to suffer a substantial decrease in acting work and earnings. The actress also stated that the site refused her request to remove the information in question. All claims against Amazon, and most claims against IMDb, were dismissed by Judge Marsha J. Pechman; the jury found for IMDb on the sole remaining claim. , the case against IMDb remains under appeal. IMDB Deadnaming In response to Nova Scotian actor Elliot Page and American actress Laverne Cox coming out as transgender in 2020, IMDb changed its legal policies surrounding proper names on actor/actress biographies, making exceptions for people who had changed their names so that their birth name would not appear on IMDb profiles. This occurred after an outcry from various LGBTQ+ support groups and organizations, including GLAAD, which stated, "to reveal a transgender person’s birth name without their explicit permission is an invasion of privacy that only serves to undermine the trans person’s true authentic identity, and can put them at risk for discrimination, even violence." GLAAD agreed to back an actors’ guild legal challenge seeking to restrict what personal information the database can reveal. Accuracy of Amazon reviews As the customer review process has become more integral to Amazon marketing, reviews have been increasingly challenged for accuracy and ethics. In 2004, The New York Times reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. In response, Amazon changed its policy of allowing anonymous reviews to one that gave an online credential marker to those reviewers registered with Amazon, though it still allowed them to remain anonymous through the use of pen names. In April 2010, the British historian Orlando Figes was found to have posted negative reviews of other author's books. In June 2010, a Cincinnati news blog uncovered a group of 75 Amazon book reviews that had been written and posted by a public relations company on behalf of its clients.