2011. That week, it counted a number of 89 airings. The next week it rose to number-eight, with a total of 111 airings. In its third week in the chart it jumped 3 positions (8-5), showing a 30% increase in the number of airings, gathering a total of 154 airings. The next week the song rose another position, to number-four in the National Chart; Even though, it lost 22% in airing frequency, with a total of 146 airplays that week On April 24, the song reached the top spot in that chart, with a total of 188 plays, which means a 28% increase. In the following weeks, the song registered a loss in number of radio airing, but because the music video was sent to the TV stations the song ascended a few positions week by week. As of April 12, "Midnight Sun" has been played on: Kiss FM, Radio ZU, Pro FM and Radio 21, the top mainstream Radio stations in Romania and on all the special music channels. As of July 19, the song exited all the MediaForest top-ten charts and the top twenty of the Romanian Top 100, losing 55% from the number of radio airings. As of September 18, 2011, "Sun" fell off the Romanian Top fifty. Overseas, the song peaked at number twenty-one in the Dutch Top 100 while it fared well better within the Dutch Top 40 where it peaked at number-nine for several weeks, becoming Elena's first top-ten there. It also did well at the year-end charts. The song has also entered the Slovakian Airplay Chart. It received airplay in Czech Republic, Poland and Hungary. In the United States, the single was released by Ultra Records in September 2011. Music video Development The music video for "Midnight Sun" was confirmed in early 2011, as the single was sent to the mainstream radio stations. Gheorghe confirmed that a filming for the video would take place in March–April on Twitter and Facebook. The music video was shot on April 11 in the Archeology Museum of Bucharest in a full day. The director was Dragoş Buliga, the same as for "The Balkan Girls" and "Disco Romancing". Cătălin Enache was the stylist whilst Dana Argeşean the make-up artist. For the video, Gheorghe had to lose 5 kilograms in weight in less than a week and to tattoo her body with characters from Alice in Wonderland. She had