Angus Reid (born December 17, 1947) is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights. He has written numerous columns on economic, social, and political issues, as well as the best-seller Shakedown: How the New Economy is Changing our Lives (1996). He is a recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba. He has also been awarded honorary doctorates from Simon Fraser University (2003) and Carleton University (2008). Personal life and education Reid was born in Regina, Saskatchewan, on December 17, 1947. Enrolled at the University of Manitoba Faculty of Arts, he earned both his B.A. in sociology and history in 1969 and his M.A. in Sociology in 1971. Subsequently, in 1974, he received a Ph.D. in sociology from Carleton University in Ottawa. Following his doctoral thesis on the professional socialization of dental students, he took on a position at the University of Manitoba's Faculty of Medicine. Reid currently resides in West Vancouver, British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and five grandchildren. Career From 1974 to 1980, Reid held an appointment in the University of Manitoba's Faculty of Medicine, Department of Social and Preventive Medicine. In 1979, he founded Angus Reid Group, Inc., a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. He remained CEO until 2001, selling the organization to Ipsos SA in 2000 to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos as the Canadian arm of the global Ipsos Group. In 2004, he became CEO of Vision Critical, his son Andrew's research software development startup. Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical) to apply Vision Critical's technologies to market research. In 2011, Angus Reid became the chairman at Vision Critical. In 2014, Reid retired from Vision Critical to found the Angus Reid Institute, a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and