San Francisco 49ers 23-17. The Coliseum since 1923 has continued to play host for the University of Southern California football team and still does as of 2010. The Trojans' cross-town rivals, the UCLA Bruins, shared the Coliseum with Trojans from 1928 to 1981. In 1982, the Bruins moved to the Rose Bowl where they have remained as of 2020. Besides Super Bowl XIV, the Rose Bowl hosted Super Bowl XVII where the Redskins avenged their Super Bowl loss to the Dolphins from ten years earlier with a 27-17 victory. Santa Anita Park opened in 1934. Normally used for Thoroughbred horse racing, the home stretch of the track was converted to house dressage, eventing, and jumping events for the 1984 Summer Games, including stands. Seven years after the 1932 Summer Games, a Southern California Committee for the Olympic Games (SCCOG) was created in an effort to bring the Summer Olympics back to Los Angeles. The first attempt was for the then-cancelled 1940 Summer Olympics in Tokyo. Following World War II, Los Angeles and SCCOG made bids for the 1952 and 1956 Summer Olympics, losing to eventual winners Helsinki and Melbourne, respectively. The United States Olympic Committee selected Detroit over Los Angeles for the United States's bid for the Summer Olympics between 1960 and 1972 without success. SCCOG did provide assistance to Squaw Valley in the northern part of the state near Lake Tahoe for the 1960 Winter Olympics. Los Angeles first bid for the 1976 Summer Olympics was in 1967, though it had to beat its northern neighbor San Francisco for being the American representative in the International Olympic Committee (IOC) bidding in 1969. Montreal was awarded the 1976 Summer Olympics over Moscow and Los Angeles. New leadership in SCCOG in 1972 along with lessons learned helped Los Angeles in bidding for the 1980 Summer Olympics though this time they would lose out to Moscow for the 1980 Summer Olympics. Los Angeles bid for the 1984 Summer Olympics with a minimal amount of new construction costs and a reliance on corporate sponsorships (unlike Montreal 76 and Moscow 80 that were government funded with high construction costs). Bid studies were done in Los Angeles between 1975 and 1978. The city was awarded the 1984 Games in 1978 by the IOC since they were the sole bidder. In 1959, the Los Angeles Memorial Sports Arena was completed. The following year, it hosted the