Endowment, an organization devoted to preserving and sharing the history of Japanese Americans in Oregon. His fundraising through the non-profit made possible the creation of a memorial in Portland, the Japanese-American Historical Plaza, which opened in 1990 in Tom McCall Waterfront Park. Its stone sculptures bear the names of Japanese internment camps and stories of some of the internees, along with the U.S. Bill of Rights. At the time of his death, he was also working with others to create a Chinese garden in Portland's Old Town/Chinatown district, an effort which ultimately led to the opening in 2000 of the Portland Classical Chinese Garden (renamed the Lan Su Chinese Garden in 2010). Memorials Bill Naito died in Portland of cancer on May 8, 1996, only eight days after being diagnosed with the disease. In June, the Portland city council decided to honor him by renaming Front Avenue in his memory. The new name, "Naito Parkway", was applied to the section of Front Avenue south of NW 15th Avenue and the Fremont Bridge. Naito Parkway is an arterial street running along the eastern edge of downtown and alongside Tom McCall Waterfront Park, passing some of the historic districts Naito helped to preserve. The Portland Business Alliance (formerly the Portland Chamber of Commerce) bestows an annual leadership and service award, which for a time was named the "William S. Naito Outstanding Service Award" and currently is called the "William S. Naito Leadership Award". The city's Urban Forestry Commission created an annual award in honor of Naito, its founder, entitled the Bill Naito Community Trees Award. It has been given each year since 1997. In 2007, Reed College renamed a residence hall in memory of Naito. Naito graduated from Reed in 1949 and was elected to the college's board of trustees in 1974. In August 2009, a new public fountain was dedicated in Waterfront Park and named the Bill Naito Legacy Fountain. It is located between the Burnside Bridge and Ash Street in the park, at the site (since 2009) of the Portland Saturday Market. Bill Naito Properties, Inc. After Bill Naito's death, a rift developed between his immediate family and his brother Sam and Sam's family with regard to the management and focus of their company. After several years of trying to work out their business differences, the two groups decided in 2005 to settle their long-running dispute by dividing the assets