Phase 2 to an Administrative Timetable – which approved the sale of the business to Nielsen for £26m in November 2019. Ebiquity was reported at the time as saying the deal would enable it to accelerate “its ambition of becoming the world's leading independent marketing and media consultancy”. During this period of restructuring, the company also sold on its reputation research business, Echo Research, back to its founder. Acquisitions established during Karg’s tenure included Digital Balance, an independent digital consultancy business located in Perth, Western Australia (August 2017) and digital media consultancy Digital Decisions (concluded January 2020). Digital Decisions CEO Ruben Schreurs has been named Group Chief Product Officer of Ebiquity in November 2020. The company underwent a complete rebrand in 2018, and published both a Statement of Independence from the media supply chain and a Code of Conduct for businesses providing independent consultancy advice on marketing effectiveness. Karg left Ebiquity in November 2019, and for more than seven months the company’s Chief Financial Officer, Alan Newman, served as interim Chief Executive Officer. In April 2020, Ebiquity announced that its new Group Chief Executive Officer would be Nick Waters, joining from ad network Dentsu Aegis and taking charge from 1 July 2020. At Dentsu Aegis, Waters had most recently served as the company’s group executive chairman, UK & Ireland, following nine years as CEO of Asia Pacific. In March 2022, Ebiquity acquired the Swedish agency selection, media performance measurement and media benchmarking company, MediaPath Network. It also acquired the US-based media audit specialist, Media Management Inc. Services Ebiquity operates two practices: Media, and Analytics & Tech. The company has 18 offices globally in 14 of the world’s leading advertising markets, including London, Paris, Madrid, New York, Sydney, Shanghai, and Singapore. The Media practice provides advertisers with consultancy services in three areas: Media Management, Media Performance, and Contract Compliance. Contract Compliance is delivered via Ebiquity’s subsidiary company, FirmDecisions. The Analytics & Tech practice provides analytics for marketing effectiveness using econometric modelling, as well as consultancy advice on advertising and marketing technology. Publications Ebiquity has for many years published independent reports into the evolving media and marketing ecosystem and the impact of innovations in marketing on advertisers’ return on investment. In 2011, 2014, and 2017, Ebiquity partnered with U.K. TV industry association Thinkbox to publish independent research reports on the return on investment generated by different media channels, both traditional and digital.