Wayne Rooney's Street Striker (also known as Coke Zero Street Striker due to a sponsorship deal with Coca-Cola) was a British reality television series that was broadcast on Sky1 and in high definition on Sky1 HD. The prize for the winners of the competition included trips to a football training camp in Brazil and South Africa for the 2010 FIFA World Cup Final. Background Wayne Rooney plays as a striker for Manchester United and the England national team. He is one of the most recognised footballers in England and world football. He grew up in Croxteth, an inner-city part of Liverpool and practised his skills in the streets near his house, and it was this upbringing that inspired the show. The idea of Wayne Rooney's Street Striker came about in 2008 and the first series was filmed and broadcast in October and November of that year around the area of Stockport just outside Manchester. The aim was to find a talented young footballer who could perform a range of tricks. Format The show takes the form of a contest to find the most skillful street footballer in the United Kingdom. It is fronted by Rooney and former professional footballer Andy Ansah. England women's team footballer Sue Smith was also involved for the first two series. During the first two series of Street Striker, young hopefuls around the UK were put to their test at trials, and only 24 talented footballers made it to the television show to appear on the episodes and perform in front of Rooney. In the third series, the search for the UK's most talented street striker was bigger than ever, with massive open-auditions held in both Manchester and Birmingham. Talented youngsters were also scouted from numerous eleven-a-side football clubs and five-a-side Power League teams all over the country. Ansah scouted all around the UK for talent, and brought to Rooney 100 talented young footballers who had the potential to be crowned Wayne Rooney's Street Striker 2010. Rooney had also upped the age limit to 16- to 24-year-olds, he wanted better talent, ability, mental strength and attitude than what he had in the previous two series of Street Striker. In the first episode, it shows the Top 100 Street Footballers of the UK being whittled down to just 20, who would then go on and perform in very difficult street football challenges in front of Wayne Rooney