the interface of the device from that of a phone to the XrossMediaBar, closely resembling that of the PlayStation Portable. A dedicated section in Google Play specifically for games for the system allowing users to download games on the go is also added. Titles shown off internally on the device include PSP games, such as God of War and LittleBigPlanet, as well as older PlayStation games; there were also plans for future games incorporating augmented reality similar to Invizimals. The prices of the games were expected to be under US$10, considerably lower than the PlayStation Portable's price range of less than US$40 per game. History Development Rumors Reports of a PlayStation smartphone have existed as early as 2006 when Sony Computer Entertainment filed a patent for a PlayStation Phone. Rumors of such a device resurfaced again in 2007 when a Sony Ericsson executive announced that they were developing a device for gaming, and plans to use the XrossMediaBar in its devices. In June 2007, head of Sony Computer Entertainment Europe, David Reeves, denied the existence of such a device saying that he had no knowledge of such a device being developed. During the 2007 Games Convention, Peter Ahnegard, an executive at Sony Ericsson, further fueled rumors of a PlayStation Phone, when asked about the device he said that "It's obviously something that we're looking at but right now I can't really comment". In the early 2008, the official Sony Magazine reported that "a new PSP-style phone is apparently in development". In early 2009, it was reported that plans for a PlayStation Phone has been cancelled as Sony were unwilling to license the PlayStation brand to Sony Ericsson unless Sony would produce the handset independently. This subsequently prompted a fallout between Sony and Sony Ericsson. In May 2009, rumors of such a device arose once again when then head of Sony Ericsson, Hideki Komiyama, told the Financial Times in an interview that as part of his recovery plan for Sony Ericsson, he would like to combine the PlayStation brand with their phones similar to how they had created the Walkman and Cyber-shot lines of mobile phones. In June 2009, The Nikkei reported that Sony Ericsson were developing a "cellphone-game gear hybrid" as a competitor to Apple's iPhone, combining the functionality of a mobile phone and a handheld gaming device. Images surface In early 2010, the Wall Street Journal reported that Sony