The film was originally shown to the group's friends and family, but eventually reached millions. The three believed that the world was unaware of the conditions in Uganda and the plight of the children they met there. The young men set out on a mission to expose what they had witnessed in Uganda, screening their film at hundreds of high schools, colleges, and churches throughout the United States. In 2004 the group founded Invisible Children, Inc. as a non-profit charitable organization. They solicit donations and sell merchandise such as bracelets, T-shirts, and posters to raise money for their cause. The money they raise is used in part, to produce awareness films, and for humanitarian aid to northern Uganda. In April 2007, the group organized an event called "Displace Me", in which 67,000 activists throughout the United States slept in the streets in makeshift cardboard villages, hoping to raise awareness about those displaced by the Ugandan government. Later in 2007, American rock band Fall Out Boy filmed a music video for the song "I'm Like a Lawyer with the Way I'm Always Trying to Get You Off (Me & You)" in Uganda after hearing of the organization's cause. Fall Out Boy originally intended to create a documentary-style film, but decided to focus on a love story between two Ugandan children, opining that the treatment "seemed a lot more dangerous and compelling. I mean, have you ever seen a love story between Ugandan people—especially with a rock band—on 'TRL'?" Invisible Children co-founder Bobby Bailey referred to the video as "groundbreaking". Although the LRA left Uganda in 2006 after failed peace negotiations with the government, in March 2012, Invisible Children, Inc. continued to create new awareness programs. In May 2010, President Barack Obama signed the "Lord's Resistance Army Disarmament and Northern Uganda Recovery Act". Invisible Children was one of the advocacy groups that influenced the passing of the bill. Representatives of Invisible Children and other groups were present in the Oval Office when the President Barack Obama signed the law. The President told those in attendance "We have seen your reporting, your websites, your blogs, and your video postcards. You have made the plight of the children visible to us all." In March 2012, Invisible Children began an internet video campaign called Kony 2012, the premise of which was to heighten awareness of the actions of Kony and the LRA in order to