and repeated the outline as a series to represent a "multitude" of people. The symbol was subsequently renamed "Everyone". The repeated outline of the face has also been interpreted to suggest a degree of multiculturalism, as well as the public service aspect of the PBS mission. The logo has been used in various forms since: from 1998 onward, the Geismar logo has been rendered in white on a circle. On November 4, 2019, in honor of the network's 50th anniversary, PBS unveiled a revamped brand identity by Lippincott, intended to be better-suited for use on digital platforms. The Geismar logo was tweaked, a new custom sans-serif typeface was commissioned for the logo and other branding elements (which replaces the slab serif typeface used in the PBS logo since 1984), and electric blue and white were adopted as corporate colors. The network is allowing flexibility in implementation, but is no longer allowing the logo to be displayed independently of the PBS name. Upon the launch of the new logo, some members rebranded themselves to include PBS in their name for the first time, such as Wisconsin Public Television rebranding as PBS Wisconsin. PBS is paying out grants to at least 100 members to cover costs associated with the rebranding. Reception Critical response PBS has been praised by critics for its variety of programming. Tim Goodman of The Hollywood Reporter marked PBS' airing of Downton Abbey as a turning point for the network's reputation and program variety. Tim Goodman of The Hollywood Reporter wrote, "It's PBS's time to shine." Stevenonymous of BuzzFeed wrote, "PBS isn't just TV anymore." David Zurawik of The Baltimore Sun wrote, "If you want a reason to believe in PBS...here it is." Mekeisha Madden Toby of TheWrap wrote, "There is a lot to love...on PBS." Tim Goodman of The Hollywood Reporter wrote, "PBS...is an endless bounty of riches...Ain't this great?" Kristen McQuinn of Book Riot wrote, "PBS is awesome in every way." Caroline Framke of Variety wrote, "There's still no beating PBS." Alyssa Rosenburg of The Washington Post wrote, "PBS is a unifying thread...through our cultural fabric." Margaret Renkl of The New York Times wrote, "By aiming to unite...PBS might save us yet." Margie Barron of Entertainment Today wrote, "PBS remains a beacon...that inspires." The Marketing & Research Resources survey, said that PBS is the "#1 most trusted media 19 years in a row." Matt Roush of TV