can expect to have there. Travel services advertising Additionally, a wide range of foreign airlines and travel-related services which also advertise separately from the destinations, themselves, are owned by their respective governments, such as the Emirates airline (Dubai), Qatar Airways (Qatar), China Airlines (Taiwan/Republic of China), and Air China (People's Republic of China). China Airlines and Air China China Airlines is the official flag carrier airline of Taiwan. The Taiwanese government refers to its state as the Republic of China and considers itself to be the legitimate, non-Communist leadership-in-exile of all of China since the Communist overthrow in the mid-1950s. The name of the airline carries the message of the long-lasting and ongoing cultural and political conflict between Communist "mainland" China (PRC) and Taiwan, that the Republic of China is the "true" China and that the state commonly referred to as "China" is illegitimate and usurped control of the country from the rightful leadership. Similarly, the PRC counters this message by having named one of its largest international carriers "Air China" to reinforce the PRC's claim to be the legitimate of the "two Chinas." The implicit conflict between the two states is likely lost on the majority of the general public outside the immediate region, such as the United States and Europe, but the strategic use of using advertising and targeting the international community through tourism is apparent on both sides. Emirates Through advertising for the Emirates airline, one of the major themes that Dubai promotes is its evolving status as a geographic and economic player in the Middle East. Emirates advertising describes Dubai as "the perfect hub for an expanding global network" and illustrates this claim in the airline's "Centre of the World" television ad. On the other hand, Dubai subtly promotes an official stance of multinationalism and a stated intent to cater to the comfort of travelers from abroad in the Emirates' "Multinational Cabin Crew" television ad. These positions, among others, are portrayed via visually and audibly appealing commercials which are designed to relate to the target audience(s) and make the ads' messages maximally amenable to global viewers. Emirates additionally adds to its effort to appeal to the West through its sponsorship of the Arsenal Football Club, including constructing the team's new venue, Emirates Stadium, which opened in July 2006 and prominently displays the Emirates branding on the exterior; in this way, any depictions of the stadium will