the “Red Devil”. While the Red Devils are named after George Lee's company, the color is green because rival Bernardsville had red uniforms, so they chose green. The Red Devil Company was originally founded as Smith & Hemenway Company, Inc. While the founder, George Lee Sr.'s father-in-law Landon P. Smith, was on a trip to Sweden he heard a blacksmith remark “those little red devils” after sparks from a forge singed his arm. The name stuck in Smith's mind and upon his return to the States he began to label many of the tools he sold with the RED DEVIL® trade name. Additional Information The history of the Astor Estate in Basking Ridge References 1901 births 1966 deaths People from Bernards Township, New Jersey People from Maplewood, New Jersey Red Devil, Inc.