Peter A. Bruck (born 1950 in Vienna) is former CEO and Chief Researcher of the Research Studios Austria Forschungsgesellschaft mbH and founder of the spin-off KnowledgeFox. Bruck is also honorary President of the ICNM-International Center for New Media, Salzburg, which selects and promotes best practice in ICT applications and multimedia contents nationally in Austria, at the European level and globally under auspices of the United Nations. Chairman of the Board the European Academy of Digital Media-EADiM, Netherlands, Chairman of the Board of Directors the World Summit Award within the framework of the United Nations process of the World Summit on the Information Society (WSIS) and President of the European Academy of MicroLearning (Austria) Biography Studies and early Research He studied jurisprudence, Social sciences and economics at the University of Vienna. As a Fulbright Scholar he completed as Master of Arts in sociology (University of Iowa). Graduate Studies and Humanities Fellow (PH.D in communication) at the McGill University, Montreal finished his academic education. Management and Research He has been professor at Carleton University, Ottawa, and professor pro temp. at the University of Salzburg. Bruck has founded and served as the Director of the Centre for Communication, Culture and Society at Carleton University (1985–1990) and has been senior consulting partner in ICRA - International Communications Research Associates, Ottawa, Canada (1987–1995). In Europe, he headed the international Research Program in Economy and Future of the Print Media initiated by the Austrian Association of Newspaper Publishers and funded by the Ministry for Science and Research (1990–1993). As Academic Director, Bruck founded the University Applied Arts and Sciences for Telecommunication, Multimedia and Information Management in Salzburg (1995–1998) and started in 1996 Salzburg Research Forschungsgesellschaft m.b.H., the official research organisation of the State of Salzburg in 1998. Bruck was CEO and served as Head of Research till January 2001. From 2002 to 2008, he was general manager of the Research Studios Austria, (Department of the Austrian Research Centers). Bruck has been appointed Honorary Professor of Information Economy and New Technologies at the Institute of Economics, Faculty of Law, at the University of Salzburg (since 1994) and Adjunct Research Professor of Communication at Carleton University, Ottawa, Canada (since 1993). Since 1996, Bruck initiated a number of activities to develop best practice in new media and e-content including the Austrian State Prize for Multimedia and e-Business, the Europrix MultiMediaArt, the leading contest for the selection and promotion of