football stadium, a Asda hypermarket, an IKEA store, a hotel, a conference centre, and a retail park. The plan to build a ground of this size was complicated by the fact that there was no professional football club in Milton Keynes and that the highest-ranked team in the town, (another) Milton Keynes City—based in Wolverton in northern Milton Keynes, and formerly known as Mercedes-Benz F.C.—played in the then eighth-tier Spartan South Midlands League, four divisions below the Football League. The developers could not justify building such a stadium for a club of this small stature. Rather than wait for MK City or another local team to progress through the pyramid, Winkelman resolved to "import" an established League club to use the ground. Winkelman, an ex-CBS Records executive and music promoter, had moved to the Milton Keynes area from London in 1993. He attested to a vast untapped fanbase for football in Milton Keynes—a "football frenzy waiting to happen", he said. Critics of this claim pointed to the apparent lack of public interest in Milton Keynes City and the other local non-League clubs, and argued that Milton Keynes residents interested specifically in League football already had ample access with Luton, Northampton and Rushden & Diamonds all within . Winkelman was the only person in Milton Keynes publicly associated with the project; his financial supporters, later revealed to be Asda (a subsidiary of Walmart) and IKEA, were kept strictly anonymous. According to an investigative report by Ian Pollock, published in When Saturday Comes in July 2002, neither the Milton Keynes Council press office, the editor of the Milton Keynes Citizen newspaper nor the head of Invest in MK, the council agency encouraging businesses to move to the area, could tell him who was backing the plans. Winkelman told Pollock his supporters were "major business people in MK and some developers. A number of major international partners who've done this sort of thing before." Opponents of such a move surmised that the stadium was a "Trojan Horse" included in the blueprint to bypass planning rules, and that although the consortium described the larger development as enabling the construction of the stadium, the reverse was the case—Winkelman's consortium, they claimed, had to have a professional team in place right away to justify the ground so the development could get planning permission. David Conn of The Guardian corroborated this assessment. "The whole project was indeed