Smoking in Iceland is banned in restaurants, cafés, bars and night clubs as of June 2007. A large majority of Icelanders approve of the ban. At the time the ban went into effect, almost one in four Icelandic people were smokers. Iceland has the third highest proportion of people who never smoke at 81%, when compared to other European countries. History In 1971, Iceland became the first country to ban tobacco advertising in the mass media, movie theaters, and outdoors. In addition, the country required that 0.2% of tobacco sales were diverted towards tobacco control. In 1977 all remaining tobacco promotion was banned. In 1984 the first full-length Tobacco Control Act passed making warning labels on packages mandatory, sales to those under 16-years of age banned, and smoking in certain public locations prohibited. Changes to this Tobacco Control Act includes provisions on help for quitting and more smoking bans in public locations. In 2001, all mass coverage of tobacco products was banned and it is required that these products are not visible at the point of sale. Pricing The average cost for a 20-pack of cigarettes falls around 1,300.00 kr, or US$10.45. The price of the lowest cost cigarettes, as of 2016-17 is the brand American Legend, priced at 1055.00 ISK, or US$8.49 per pack of 20 cigarettes. The price of the highest cost, or premium cigarettes, as of 2016-17 is the brand Winston Classic Red, priced at 1271.00 ISK, or US$10.22 per pack of 20 cigarettes. Bans and policies To legally buy cigarettes in Iceland one needs to be at least 18 years of age. In addition, cigarettes are not allowed to be sold in vending machines and instead are most likely to be found in convenience stores and gas stations. Smoking is heavily restricted in restaurants, nightclubs, bars, and other public places. Smoking in taxis, buses, healthcare facilities, educational facilities, and private worksites is banned. Tobacco companies are required to have a health warning or message on their packaging what describes the harmful effects of tobacco use. These warnings must not be obscured in any way and must include a photo or graphic. The law requires that 30% of the front and 35% of the rear of tobacco packages must be covered in health warnings. As of January 2013, 14 new warnings must be regularly rotated. According to the Regulation No. 790 of 2011 on Picture and Text