Williams, Roode and Storm faced former Fortune member Matt Morgan in a three-on-one handicap match. During the match Roode and Storm abandoned Williams and left him to be pinned by Morgan. The following week, Williams completed his face turn by taking out Fortune, when they interfered in a match between Morgan and Ric Flair, costing Flair the match. On December 5 at Final Resolution, Williams defeated Styles to win the TNA Television Championship. On the December 9 episode of Impact!, Eric Bischoff declared that the alliance of Fortune and Immortal needed all the belts in TNA to use as a leverage in the upcoming court battle against Dixie Carter. On the December 23 episode of Impact!, Styles challenged Williams for the Television Championship in a 20 minute Iron Man match. The match ended in a 1–1 draw, setting up another match at Genesis, where Styles would put his spot in Fortune on the line against Williams' title. Later that night, Ric Flair hired Rob Terry to replace Matt Morgan as Fortunes bodyguard. On January 9, 2011, at Genesis, Kazarian defeated Jay Lethal to win the X Division Championship for the fourth time. Later at the same event, Beer Money, Inc. defeated The Motor City Machine Guns (Alex Shelley and Chris Sabin) to also bring the TNA World Tag Team Championship to Fortune. A.J. Styles was forced to pull out of his match with Douglas Williams, after suffering a legitimate hip injury, but ended up costing Williams the title in his match against Abyss, after running in and hitting him with the title belt. As a result, the alliance of Fortune and Immortal now held all the male championships in TNA. However, this didn't last long as in the main event of the evening Jeff Hardy lost the TNA World Heavyweight Championship to Mr. Anderson. On January 31 at the tapings of the February 3 episode of Impact!, Fortune, without Flair, who was not at the show due to a torn rotator cuff, turned face by attacking Immortal, when they interfered in a TNA World Heavyweight Championship rematch between Anderson and Hardy, in the process revealing themselves to be the "they" Kurt Angle and Crimson had been referring to for the past weeks. A.J. Styles explained that Fortune was not going to allow Bischoff to destroy TNA like he did to World Championship Wrestling (WCW). Flair returned on February 14 at