October 1966. Its theatrical premiere in the U.S. was in Boston on 27 September 1967 and it went into domestic release in the U.S. on 15 November 1967. It was also released theatrically in West Germany, Italy and Greece, as well as in Belgium and Mexico, although all at unspecified dates. Upon its release in the UK, the film was given an X-certificate by the British Board of Film Censors, although without the cutting of any scenes, which was sometimes required. The X-certificate meant that The Frozen Dead could only be exhibited to those over age 16. Theatrical distribution was handled in the UK by Warner-Pathé Distributors and in the U.S. by Warner Bros.-Seven Arts. For individual home viewing in America, The Frozen Dead was released on DVD by Catcom Home Entertainment in 2003 and on DVD and DVD-R in 2013 by Warner Archive. Segments of The Frozen Dead were featured in the U.S. television programme 100 Years of Horror, in a 1996 episode titled 'Mad Doctors'. The movie's theatrical trailer is included in two American compilation videos of science fiction and horror movie trailers: Out of This World Super Shock Show, released by Something Weird Video in October 2007, and Grindhouse Universe, released by Ban 1 Productions in January 2008. The film is also 'mentioned' in Vampira and Me, a U.S. video documentary produced by Protagonist and released in 2012. The double feature American pressbook for The Frozen Dead and It! carried a notice allowing theatre operators to modify the advertisements for the movies by substituting 'thrill' for 'horror' if they so desired. The reason given is that Warner Brothers-Seven Arts believed that in some parts of the country, 'the word "thrill" may have greater box office pull than the word "horror"'. Reception Reviews of The Frozen Dead at the time it was released were mixed, at best. According to BoxOffice magazine, the film was rated as 'fair' by The New York Daily News and Parents' Magazine, and 'good' by The Hollywood Reporter, Film Daily, Variety and BoxOffice itself. In fact, BoxOffices favourable review of the film called it part of the 'more realistic school of science-fiction', with 'low key suspense and life-like effects'. The anonymous reviewer went on to write that 'Leder's direction is first-rate; his writing sensible and true to the situation. As a result ... [Dana] Andrews gives one of his best performances .... The rest