who held 25% of the shares. These changes of the shareholder structure also meant a transition from a DJ station covering niche genres to a formatted radio station catering to a young, urban audience. Although the personnel was able to avert this trend at first, the formatting was completed in the fall of 1998, beginning with the new period of the radio audience study. The musical focus was now solely on the ever more popular R&B and hip-hop, while electronic music was banned from the program completely. Most of the DJ shows were cancelled at this point, with the exception of "Boogie Down Berlin" with DJ Tomekk whose appearances on-air phased out around 1999, when he came to national fame with his hit single 1, 2, 3, ... Rhymes Galore. What was left from the DJ shows were two hours each weekday and five hours on the weekend with more or less generic DJ sets which were repeated many times, lacking the personality and the eclectic selection of the earlier DJ shows. To set itself apart from other radio stations in Berlin, the new morning show tried to deliver the most outrageous contests. The best examples for this might be "Extreme Microwaving", where listeners microwaved objects like auto batteries or dead mice, or the search for "the best tits in Berlin" with a very explicit description of the breasts on-air. After receiving various rebukes by the media authority of Berlin-Brandenburg, and because the renewal of the broadcasting license was due in 2007, one could observe that future promotions on the station became far less scandalous with campaigns against truancy and youth violence in Berlin. Despite the slight changes, the media authority decided in 2007 to renew the licence for only two years instead of the usual seven years due to the doubtful programming development. KISS FM had to guarantee the MABB that the program would be free of sexism and misogyny and that the station would clearly distance itself from violence. The Kiss FM staff also had to promise not to make sexist, discriminatory, and vulgar remarks on air. One year earlier, in 2006, Kiss FM moved to the medienzentrum Berlin in the shopping centre Das Schloss, with the radio stations Berliner Rundfunk 91,4 and 94,3 rs2. Since the fall of 2008, dance music was brought back to the station, and now accounts for a significant amount of the music