cousin Bart McQueen (Jonny Clarke). In July it was announced Marquess would introduce Seth Costello's twin Jasmine (Victoria Atkin). In the same month it was announced that he would reintroduce India Longford's (Beth Kingston) sister Texas Longford (Bianca Hendrickse-Spendlove) who previously appeared in the soap for a short stint in May 2010. It was also announced that Marquess would introduce three new students to the series, consisting of Jamil Fadel (Sikander Malik), Doug Carter (PJ Brennan) and Leanne Holiday (Jessica Forrest) who would also appear in new internet spin-off Hollyoaks: Freshers. Carley Stenson became the longest serving female cast member, being a part of the serial for ten years, but then announced her decision to quit. Paul Marqess brought forward Allan's previous plans to tackle the issue of cervical cancer using the character of Steph to portray it. Stephen Uppal who played Ravi Roy then quit. On 9 July 2010 Ashley Slanina-Davies, Glen Wallace, John Pickard and Garnon Davies all announced their decision to leave their roles of Amy Barnes, Malachy Fisher, Dominic Reilly and Elliot Bevan retrospectively. Ricky Campbell was quietly written out of the serial for six months after Ashley Margolis decided to concentrate on his GCSEs. In August 2010 it was announced that Sheree Murphy had decided not to renew her contract with the serial because she planned to move abroad with her family. An exit storyline was devised for Eva. Her plans later changed and she decided to stay in the UK, Marquess decided to bring Eva back after a short on-screen hiatus, of which he stated: "Sheree will be taking a little break on screen because of her family commitments, but we're already thinking about how we'll bring her back." Marquess later cast disabled actor Peter Mitchell in a new regular role. 2010 also saw the viewing figures for Hollyoaks drop below one million. This caused speculation over the serial's future but Marquess dismissed rumours that the show might be dropped by the broadcaster and stated that in fact he thought the show would become stronger. Marquess later stated that he planned on making the serial more commercial to compete to with the other UK soap operas. Marquess then signed another former The Bill actor, Scott Neal, into a regular role and repositioned Cheryl as a central character. An interview on This Morning, an ITV television programme, in September 2010 saw actor Kieron Richardson come