its lyrical content and musical diversity as " ... a bold and unrestrained body of work which is unafraid to push their more experimental, electronic tendencies to the fore and feature lyrics of a highly personal, bluntly confessional nature". Rock Sound named There Is a Hell... their "Album of the Year", as well as rating it at number 8 out of 101 "Modern Classics". Mike Diver, writing for BBC Music, gave the album a positive review, particularly praising the band's bold ambition to progress from Suicide Season. He said, "They've not done everything the easy way, but Bring Me the Horizon today stand at the very vanguard of the UK metal scene. This third album takes risks with confidence, and the end results are never less than startling." Metal Hammers review of the album summarised it as " ... one of the heaviest, most aggressive and best metal releases this year". Kerrang! was also positive in reviewing the album's dark themes, saying, " ... while bleakness is certainly prominent throughout, this album has many different shades and it is these contrasts that make it so vital. It's an album that bursts with ambition, and that Bring Me the Horizon pull it off so powerfully further confirms their greatness." Exclaim! critic Travis Persaud gave the album a positive review, praising the sonic diversity and Sykes' screaming, as there was " ... desperation in his voice, very reminiscent of Spencer Chamberlain from Underoath". AbsolutePunk said the album would " ... destroy any and all preconceived notions about the band". AllMusic writer Gregory Heaney praised the lack of "over indulgent" production on the record, by incorporating studio trickery yet still being intense. However, not all reviews were positive; Spin magazine gave the album a lukewarm review, saying, "Is this bizarre smash-up the future of metal or just Generation Y's Pitchshifter?" Accolades According to Dayal Patterson of Metal Hammer, There Is a Hell... is seen as a significant turning point in altering the public perception of the band. Simon Neil of Biffy Clyro chose the album as his choice in an article on the "Best Sounds of 2010", writing " ... it is one of the best metal records I have heard in years: jam-packed with ideas and energy, and, most importantly for a metal record, the vocals don't make you cringe". Commercial performance In the United Kingdom, There Is a Hell... charted at