with NASCAR two years later. The Coca-Cola Company took over title sponsorship in 2002. Until 2008, the series was branded with the company's Powerade sports drink brand. In 2009 the company changed the branding to promote its Full Throttle energy drink brand. In 2013, following Coca-Cola's most recent extension of its sponsorship, the title sponsor was changed to its citrus soda brand Mello Yello. With Mello Yello having introduced a new logo, the NHRA unveiled a new logo for the series in January 2016, as well as a new "My NHRA" marketing campaign that plays upon the logo to feature drivers and other personalities discussing what the NHRA means to them. On September 20, 2020, Coca-Cola announced that, even though their most recent agreement with the NHRA was in effect until 2023, they would be immediately pulling their sponsorship from the sport. The NHRA responded by filing a lawsuit as it looked for a new title sponsor for its premier series. On October 4, 2020, the NHRA announced a new sponsorship deal with Camping World. Champions Before 1974, the season champion was determined by the winner of the World Finals event. The Professional categories contain the divisions of Top Fuel, Funny Car, Pro Stock (Automobile), and Pro Stock Motorcycle. By driver Broadcasting NHRA events have been broadcast on television, with such efforts dating back as far as 1983. By the 1990s, events were split between ESPN, NBC, and The Nashville Network, all produced by Diamond P Sports. TNN also broadcast a weekly highlight program, NHRA Today. Due to logistical and scheduling issues, including the possibility of long turnaround times between heats, weather delays, and other factors, events were typically broadcast in a condensed form via tape delay. From 1992 until 2000, TNN carried live coverage of selected final rounds, typically with a condensed package to air until the finals began. In 2001, the NHRA entered into an agreement with ESPN for it to become the exclusive broadcaster of NHRA events, shortly after MTV Networks had effectively shut down the CBS motorsport operations after its acquisition of CBS Cable, and the demise of TNN. During its 14-year stint as rightsholder, ESPN faced criticism for the structure and scheduling of its coverage. Due to scheduling conflicts with other sports properties to which it held rights, ESPN typically broadcast its NHRA coverage in inconsistent and otherwise undesirable timeslots. In the final years of