the official sponsors of the European leg of the tour. According to the press release, booths were staged in the lobby areas of the arenas, giving spectators the opportunity to play the game to Minogue's song "Can't Get You Out of My Head". Additionally, a crew were assigned to record both the audience and backstage footage for Minogue's official Facebook page. Critical response The tour received acclaim from entertainment critics. Ed Power from The Daily Telegraph gave the concert a four star rating stating that "Kylie Minogue takes retro chic to dizzying extremes on her new tour. Channelling a hitherto unhinted at passion for Ancient Greece and Rome". Power said that "Through a stunning series of set-pieces Kylie proved herself a peerless conjurer of pop spectacle and demonstrated that, when it comes to the classier brand of arena kitsch, she, not Lady Gaga, remains supreme authority." Elisa Bray from The Independent gave the concert four stars (out of five) and said that "Minogue's authenticity and down-to-earth persona has always made her the most likeable pop diva. From her earliest fame days as Charlene in Australian soap Neighbours, girly though she remains, Kylie has made the successful transition to show-woman." Ian Gittins from The Guardian commented that "there is no denying the scale of the production. From the moment Minogue rises from the stage reclining in a golden conch shell in a tableau based on Botticelli's Birth of Venus, it's evident that understatement is not on the menu tonight." He praised her live vocals, describing Minogue's voice as "oddly endearing" and concluded by saying that "it is unfortunate that mainstream America has never taken Minogue to its heart. On this flamboyant evidence, nobody is more ready for a Las Vegas residency." James Reed from The Boston Globe gave the Aphrodite Live 2011 concert a favourable review by saying that "all eyes were on Minogue, 42, and she was in regal form as both entertainer and singer." Jason Lipshutz from Billboard gave the concert a positive review saying that "Minogue is still an under-appreciated musical force, and one that should not be missed on an all-too-rare U.S. trek." Santiago Felipe from The Village Voice said that "at the center of it all was Kylie, who was by turns bashful and jokingly chiding and absolutely in command, changing dresses as quickly as some people change their mind, flirting with the audience through performances