"It Never Ends" is a song by British rock band Bring Me the Horizon. Produced by Fredrik Nordström and Henrick Udd, it was featured on the band's 2010 third studio album There Is a Hell Believe Me I've Seen It. There Is a Heaven Let's Keep It a Secret. The song was released as the lead single from the album on 20 August 2010, and was the band's first song to chart when it reached number 103 on the UK Singles Chart, number 3 on the UK Rock & Metal Singles Chart and number 11 on the UK Independent Singles Chart. Promotion and release Bring Me the Horizon released the first trailer for There Is a Hell... on 13 August 2010, which featured a clip of "It Never Ends". The song was released as the lead single from the album a week later, when it was made available for online streaming and digital download. According to set list aggregation website setlist.fm, "It Never Ends" is the sixth most-played song by Bring Me the Horizon. After almost two years without a live performance by the band, "It Never Ends" was included in the set list at the band's landmark show at the Royal Albert Hall in April 2016 with the Parallax Orchestra and is featured on the live video album Live at the Royal Albert Hall. The song's performance at the Royal Albert Hall was praised by multiple critics: The Independent columnist Steve Anderson noted that "The live strings on [the song] added a richness to the blistering down-tuned intro while providing the perfect counterpoint to Sykes' guttural screams and chugging breakdown", while Tomas Doyle of Rock Sound highlighted it as the best song of the set. Composition and lyrics The musical composition of "It Never Ends" is characterised by the use of choral vocals (performed by The Fredman Choristers) and electronic instruments: Metal Hammer writer Luke Morton claims that the track marks Bring Me the Horizon's "first foray into experimenting with high-end electronics and production". He also notes that the song's "punked-up, infectious, snarling chorus is juxtaposed early on by the ethereal choral vocals that float through the whole album". This contrast is described as a blend of "delicacy with brutality" by AbsolutePunk's Drew Beringer, who notes that the song "starts lightly" and features "chilling" choral vocals and orchestration which contribute to the "huge track". Previewing There Is a Hell...