within the song itself and not any sort of theatrics involved". On July 22, 2010, the music video was released on Aguilera's VEVO channel. Two days before the release, a sneak peek of the music video was revealed. According to Billboard writer Monica Herrera, the clip contrasts with the music video for the lead single of Bionic "Not Myself Tonight", while Chris Ryan for MTV Buzzworthy thought that it goes "back to basics". The video features Aguilera with "strawberry-blonde" hair. It begins with a close-up of a gun barrel. Then, she slowly walks through a "deserted" bedroom and lies down in the room, which is filled with charcoal, while crying. She is seen with mascara streaming down her cheeks. As the scene moves on, Aguilera is fighting against a muscular, shirtless man, who is considered her lover when he tries to get her up before Aguilera pushes him. The clip ends as Aguilera takes off her shirt in an "Inception-like dreamworld" as her black clothing turns to white. Critical response to "You Lost Me" video was positive: Latina writer Mariela Rosario and UK magazine OK! noted that the clip was a comeback by Aguilera following the video for Bionic lead single "Not Myself Tonight". Monica Hererra from Billboard also thought that it represents "a kind of return to form for Aguilera". Writing for Entertainment Weekly, Brad Wete thought that the video for "You Lost Me" "has some quality material". Similarly, MTV Buzzworthy's Chris Ryan complimented it as one of Aguilera's best videos ever. In May 2020, as a result of the "#JusticeforBionic" social media campaign, the song's music video reached number one positions on the iTunes Top 100 Videos charts in multiple countries, including Brazil, France, the Philippines, the United Kingdom, and the United States. As of January 2023, the video has ninety-eight million views on YouTube. Live performances Aguilera performed "You Lost Me" for the first time at the season finale of the ninth season of American Idol on May 26, 2010. Following the rendition of Aguilera's songs "Beautiful" and "Fighter" by the top six female contestants, Aguilera appeared onstage as the stage went dark. Wearing a "demure black ensemble", her hair was pulled back in her curls. On June 8, 2010, Aguilera performed the song again with several of her tracks, "Fighter", "Bionic", "Not Myself Tonight", and "Beautiful". According to James Dinh from MTV News, the performance of