song "was a perfect example of the expanded sound [the band] had been reaching for", praising the inclusion of "bruising riffing and agitated drum work" in addition to the "atmospheric" verses, "spine-tingling" choral vocals and "huge hook". Prior to the album's release, Drew Beringer of AbsolutePunk proposed that "It Never Ends" was the band's "best song yet", while Metal Hammer writer Terry Bezer praised it for featuring "one of the best choruses of [Oliver Sykes's] career to date". John Longbottom of Kerrang! magazine described it as "probably BMTH's most banging, floor-filling, jam-pumping, pit-starting, sing-alonging-est-song". Sarai C. ranked it the seventh best song by the band as of May 2014, praising the use of the choir and string instruments to add "a dark ambiance to the sinister message" of the track, while Luke Morton of Metal Hammer included it at number 9 on his list of the band's best songs. In 2019, Billboard ranked the song number one on their list of the 10 greatest Bring Me the Horizon songs, and in 2022, Kerrang! ranked the song number seven on their list of the 20 greatest Bring Me the Horizon songs. Commercial performance "It Never Ends" was the first song by Bring Me the Horizon to register on a chart, debuting at number 103 on the UK Singles Chart in the week of 4 September 2010. In the same week it also registered on the UK Rock & Metal Singles Chart at number 3, and on the UK Independent Singles Chart at number 11. Charts References External links "It Never Ends" music video at YouTube 2010 songs 2010 singles Bring Me the Horizon songs Songs written by Oliver Sykes Epitaph Records singles