Miami University in Oxford, Ohio in 1972. He lives in Chapel Hill, NC, with his wife Jill Lieber, a writer. He has two children. Steeg has served on the boards of the Downtown YMCA of San Diego, the Make A Wish Foundation of San Diego, and the University of San Diego Athletic Department Executive Cabinet. He was co-chair of the Special Events Committee for the 2008 United States Open golf tournament at Torrey Pines in LaJolla, Calif. He has served on the boards of the San Diego Regional Chamber of Commerce, the United Way of San Diego, Hunger Related Events, and the Babcock School at Wake Forest. He was instrumental in raising funds for the Ramsey (N.J.) High School Athletic Department. He currently is Chairman of The AthLife Foundation and on the Executive Committee of the Tar Heel Soccer Club. Super Bowl In his 35 years with the National Football League (NFL), including 26 years in charge of the Special Events Department (1979–2004), Steeg grew the Super Bowl from a championship football game into a week-long extravaganza, with events like "The NFL Experience." He was responsible for all aspects of the Super Bowl, including site selection, stadium and practice site preparation and buildout; pre-game and halftime shows; national anthem performers; team, media, corporate and fan accommodations; corporate hospitality; television broadcasting; transportation; security; logo design, decorations and signage; ticket design, allocation and distribution; the NFL Commissioner's Party, and the oversight of the local community's Super Bowl Host Committee, as well as political relationships. Steeg oversaw and directed as many as 10,000 employees on site. He also managed Super Bowl charitable events that raised more than US$50 million for host communities and children. He also implemented the NFL's Super Bowl Minority and Women-Owned Emerging Business Program in the early 1990s. The program mandated that the NFL and its various vendors and corporate clients hire local minority- and women-owned businesses whenever possible. It has now been copied with all other sports leagues and many national events. During his tenure, Steeg implemented many of the signature Super Bowl game-day-related elements that eventually became staples throughout professional and Olympic sports. This included the use of Jumbotron video screens; enhanced-audio TV broadcasts throughout the entire stadium; TV access at concession stands; entertainment plazas both inside and outside the venue; a corporate hospitality village, and environmental recycling. In addition, he launched and oversaw all of the League-sponsored