Let's Move! is a public health campaign in the United States led by First Lady Michelle Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children. The initiative had the initially stated goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight". Let's Move! sought to decrease childhood obesity to 5% by 2030. Despite its goal, the Let's Move! initiative did not cause a decline in obesity rates. In 2008, 68% of Americans were either overweight or obese. By 2016, that number jumped to 71.2%. In 2018, more than 73.1% of Americans were either overweight or obese with African-American women leading the nation in obesity rates. History The campaign was announced on February 9, 2010, by Michelle Obama. One major component of the campaign, the Hunger-Free Kids Act, was funded with money from the Supplemental Nutrition Assistance Program (food stamps). Obama indicated the campaign would encourage healthier food in schools, better food labeling and more physical activity for children. On the same date, Obama signed a presidential memorandum creating the Task Force on Childhood Obesity to review current programs and develop a national action plan. The Task Force reviews policy and programs related to child nutrition and physical activity. It hopes to create change through a national action plan with five goals: Creating a healthy start for children Empowering parents and caregivers Providing healthy food in schools Improving access to healthy, affordable foods Increasing physical activity The White House Task Force hoped to bring the childhood obesity rate down to five percent by 2030. In 2011, a song, "Move Your Body", was released to promote the campaign called "Let's Move! Flash Workout". The song was by Beyoncé featuring Swizz Beatz, and the video was filmed in a school cafeteria where Beyoncé was dancing with children. The initiative was led for several years by Sam Kass, the personal chef to the Obamas who became the first-ever White House Senior Policy Advisor on Nutrition. He was succeeded in 2015 as both executive director of Let's Move! and Senior Policy Advisor on Nutrition by Debra Eschmeyer, a cofounder of FoodCorps. Since the Let's Move! initiative was a collaboration of many government agencies and private entities, it lacked full-time employees. Department heads, business executives, volunteers, teachers, legislators, and others carry out the mission and goals of