"Please Don't Let Me Go" is a song by British singer Olly Murs. Written by Murs, Claude Kelly and Steve Robson, the song served as the lead single from the X Factor runner-up's eponymous debut album and it was his debut single. The song was released as a digital download in the United Kingdom on 29 August 2010, where it debuted at number-one on the singles chart; also peaking at number five in Ireland. The song was nominated at the 2011 BRIT Awards for Best British Single, but lost out to Tinie Tempah for his song "Pass Out". Background In 2009, Murs was runner-up in the sixth series of singing competition The X Factor, following which he was offered a joint record deal with Epic Records and Syco Music in February 2010. Work then began on his debut album and, inspired by a demo scouted out by his A&R team of a reggae-influenced pop song called "Feel Free" by an unknown writer from Australia (this was actually nearly the title of Murs' debut album), it was decided to make Murs' material for the first album of a ska/reggae influence throughout. "Please Don't Let Me Go" was written by Murs along with Claude Kelly and Steve Robson in one of the first writing sessions for the album. They have continued to work with Murs on all his following albums since. The pop song is about a minor relationship Murs was in where he ended up feeling something for the other person. Murs commented: "Sadly she kept giving me the impression that she didn't like me as much, and ultimately it didn't work out, so that's where the idea of me singing 'Please Don't Let Me Go' came from." Murs said he was excited to be releasing the single, stating that it was important to him that it was an original song, and that he wanted it to be different from his performances on The X Factor. The song premiered on Capital FM on 2 July 2010. Music video The music video for "Please Don't Let Me Go" premiered on 23 July 2010. It was filmed on location at a house near Reading, Berkshire. The video shows Murs pursuing a young girl who is playing hard-to-get at a large party. When he starts to lose hope, she then pursues him and the video culminates with both of them dancing into the night.