Genevieve Bell is an Australian cultural anthropologist best known for her work at the intersection of cultural practice research and technological development (including as a pioneer in the field of futurist research), and for being an industry pioneer of the user experience field. Bell was the innagural director of the Autonomy, Agency and Assurance Innovation Institute (3Ai), which was co-founded by the Australian National University (ANU) and CSIRO’s Data61, and a Distinguished Professor of the ANU College of Engineering and Computer Science. In 2021, she became Director of the new ANU School of Cybernetics. She also holds the university's Florence Violet McKenzie Chair and is the first SRI International Engelbart Distinguished Fellow. Bell is also a Senior Fellow and Vice President at Intel. She is widely published, and holds 13 patents. Early life Daughter of renowned Australian anthropologist, Diane Bell, Genevieve Bell was born in Sydney and raised in a range of Australian communities, including Melbourne, Canberra, and in several Aboriginal Communities in the Northern Territory. Bell attended university in the United States, where she graduated from Bryn Mawr College in 1990 with a Bachelor of Arts and a Master of Philosophy in anthropology. Bell went on to attend Stanford University in Palo Alto, California, for graduate studies. In 1993, she earned her master's degree from Stanford, followed by a PhD in 1998, both in anthropology. Her doctoral research focused on the Carlisle Indian Industrial School which operated in rural Pennsylvania in the late 19th and early 20th centuries. Career From 1996 to 1998, Bell taught anthropology and Native American Studies at Stanford University, in both the department of anthropology and department of anthropological sciences, as well as in the continuing studies program. She was recruited from her faculty position by Intel Corporation in 1998 to help build out their nascent social-science research competency in the advanced research and development labs. She was based at one of the company's campuses in Hillsboro, Oregon, where she worked as a cultural anthropologist studying how different cultures around the globe used technology. She and her colleagues helped re-orient Intel to a more market-inspired and experience-driven approach and she is widely credited with establishing User Experience as a recognised competency at Intel. She started Intel's first User Experience Group in 2005, as part of Intel's Digital Home Group. The company named her an Intel Fellow, their highest technical rank, in November 2008 for her