Jaideep Prabhu (born 12 October 1967 in Bangalore, Karnataka, India) is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation. Education and teaching Prabhu holds a Bachelor of Technology degree from the Indian Institute of Technology, Delhi and a PhD from the University of Southern California. He was Visiting Assistant Professor at the University of California from 1995 to 1996, then Assistant Professor and Fellow at the Centre for Economic Research, Tilburg University, from 1996 to 1999. He was Director of Studies at Fitzwilliam College and Clare College from 1999 to 2004 and University Lecturer, then University Senior Lecturer in Marketing at the then Judge Institute of Management, University of Cambridge from 2002 to 2004. He was Innovation Fellow of the Advanced Institute of Management (AIM) from 2007 to 2009. He was Professor of Marketing, Tanaka Business School, Imperial College London from 2004, becoming Director of Research 2007–2008. He has been a Fellow of Clare College since 2009. His research interest in marketing strategy is specifically related to innovation, organizational learning and competitive interaction. He teaches marketing strategy, marketing management, international marketing, brand management and high-technology marketing. Editorial experience Prabhu is a member of the editorial boards of the Journal of Marketing and the Journal of Management Studies, and is a member of the senior advisory board of the European Journal of Marketing. Published papers "Radical Innovation in Firms Across Nations: The Pre-Eminence of Corporate Culture," with Gerard Tellis and Rajesh Chandy, Journal of Marketing, 73(1), January 2009, 3–23. "The Fruits of Legitimacy: Why Some New Ventures Gain More From Innovation Than Others," with Raghunath Rao and Rajesh Chandy, Journal of Marketing, 72(4), October 2008, 58–75. "Managing the Future: CEO Attention and Innovation Outcomes," with Manjit Yadav and Rajesh Chandy, Journal of Marketing, 71(3), October 2007, 84–101. "Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-term Stock Returns" with Alina Sorescu and Rajesh Chandy, Journal of Marketing Research, 44(1), February 2007, 57–72. "From Invention to Innovation: Conversion