by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand; it featured a similar theme centered around the paranormal, and was seen as MGA's attempt at capitalizing off of the success of Monster High. The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids. In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as "competitors that come closest" to the dog-headed fashion doll. Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise; it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro's take on Monster High. Notes References Book references 2010s toys Fashion dolls Fictional high schools Mattel Mattel franchises Fiction about monsters Young adult novel series Doll brands