Conflicts can arise when the goals of the coordination process don't align well with an agency's main goals. If there is a pressing problem to solve, it acts as its own incentive for coordination as long as the problem involves a possibility to find a coordinated solution. Of all the incentive programs proposed, an incentive system involving recognition may be the most effective and efficient. Agencies and organizations associated with Let's Move could receive an award as a result of making a positive impact according to Let's Move's goals and mission. Organizations could report their impact to the Task Force, and Michelle Obama could recognize the organizations that engaged the most and had the greatest impact. The award would also help remind organizations of the importance of working together to solve the problem of childhood obesity. Let's Move could also improve its coordination process by establishing clear field officers in each associated organization and have them report to a central authority figure, like the Task Force on Childhood Obesity. The improved coordination process would make sure each organization or agency is accountable and that there isn't overlap or redundancy Impact 597 museums and gardens in all 50 states have signed up to offer active exhibits and healthy food choices as part of Let's Move! Museums and Gardens. The Department of Defense updated their nutritional standards to include more fresh fruits, vegetables, whole grains, lean meats, and low-fat dairy products with every meal for troops. Walmart lowered the cost of fruits, vegetables, and whole grain products by $1 billion in 2011. They also promised to work with manufacturers to eliminate trans fats and remove 10% of the sugar and 25% of the sodium in the food they sell by 2015. Birds Eye committed to spending at least $2 million per year for three years to marketing and advertising efforts designed to encourage children to consume and enjoy vegetables, including 50 million coupons to promote vegetables. The First Lady worked with the US Tennis Association to build or refurbish more than 6,200 kid-sized tennis courts across the country, sign up more than 250,000 kids to complete their PALAs, and train 12,000 coaches to help kids learn tennis. The Blue Cross Blue Shield Association funded street-closings, called "Play Streets," to create a safe place for children and families to run, walk, bike, or play outside freely without traffic. In 2013, at least four