in Spike's airing of the World War II miniseries Band of Brothers. Additional 90-second spaces were purchased on a variety of television networks, including Adult Swim, Comedy Central, ESPN, FX, G4, History, and Spike. The Life was made available for download through Xbox Live on September 8, and continued to air on television through the release of Halo 3: ODST on September 22, 2009 and into the Christmas period. The launch was accompanied by print advertisements and a new interactive website featuring a making-of documentary for The Life, interviews with the director and other crew members, and an unaired scene cut from the ending of the commercial, as well as interactive elements exploring features of the game itself, such as an "evaluation" application offering profiles on several of the game's characters. Upon its release on September 22, Halo 3: ODST immediately became the best-selling title for the Xbox 360 worldwide. Within two weeks, over 2.5 million copies had been sold. The Life went on to win a number of awards from the advertising and television industries, including honors from the Visual Effects Society Awards, the ANDY Awards, the London International Advertising Awards, and the Clio Awards. The Life received several nominations at the 57th Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising community, going on to win Gold for Cinematography, Silver for Direction, and a Bronze in the Film category. References External links 2009 works 2009 in American television Halo (franchise) American television commercials