marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. Fashion campaigns Fashion companies expanded in social media usage beyond advertisement to create a conversation with customers, allowing brands to have the opportunity to connect and develop relationships with customers through fashion campaigns. Charlotte Russe has a successful social media campaign with a strong following on Twitter, Facebook, and YouTube. Their campaign focused on "user-generated content and social engagement." Charlotte Russe holds a weekly trivia contest on Twitter, which compels consumers to visit their website and ran a 'Be The Next Charlotte Russe Design Star' contest, producing the winning T-shirt design. Marc by Marc Jacobs used social media for a worldwide model casting to showcase their new line. Marc selected models from Instagram that had the hash-tag #Marc and the campaign had almost 70,000 entries from around the world. The head designer wanted to use Instagram for his casting in order to connect with a younger demographic. Louis Vuitton used Facebook to broadcast its Spring 2010 ready-to-wear show. The use of advertisements and influencers has helped Louis Vuitton grow between the years of 2010 and 2019. In 2019, Louis Vuitton partnered with Youtuber, Emma Chamberlain for Paris Fashion Week. In 2012, Topshop partnered with Facebook to achieve the largest online audience of a live-stream London fashion show. Over 200 million people were exposed to images and content from the runway. A direct impact was seen by Topshop as customers were able to immediately purchase the looks from the runway, with the first dress on the catwalk selling out before the end of the show. Platforms The emergence of social media platforms in the early 2000's has been utilized by fashion brands to promote their products through the use of company-made and influencer-created messages, and share their name beyond advertising. On social media, brands have created profiles as an interactive identity to communicate with their audience or consumers and some use social media for selling directly to customers. Platforms such as TikTok, Instagram, Facebook and YouTube have allowed fashion