Jim Steeg (born November 29, 1950, in Boston, Massachusetts) is an American sports executive. He is considered throughout the National Football League (NFL) as the individual most responsible for growing the Super Bowl into the most popular one-day sporting event in the world. Steeg is currently a sports business, stadium and events consultant, advising companies on a variety of subjects. Included among the entities with whom he has consulted are the National Hockey League (NHL), the Pac-12 Conference, USC, UCLA, the Seidler/O'Malley Family in the purchase of the San Diego Padres and the Rose Bowl. He was the Director of the inaugural Pac-12 Football Championship Game, and he was the Chairman of the Advisory Board for the United States Football League (USFL). He organized the first of Shaun White's Air+Style at the Rose Bowl in 2014. He was appointed by Mayor Kevin Faulconer to San Diego's Citizens Stadium Advisory Group (CSAG) in 2015 that identified a site and financing plan for a new football stadium in 110 days. He is on the advisory board of Pacific Pro Football, a developmental football league that has not yet launched. Steeg also has guest lectured and taught at several universities, including the University of North Carolina at Chapel Hill; North Carolina State; Wake Forest; San Diego State; Stanford and the University of California at Berkeley. In 2017–2019, he taught a course called "Contemporary Issues in American Sports" at the Osher Lifelong Learning Institute (OLLI) at Duke University. Additionally, he is a regular expert in sports business on national and local sports radio and TV shows, and he also has hosted sports radio talk shows. In 2002, Steeg was honored as a member of the inaugural class of the Special Events Hall of Fame. In 2005, he was recognized as the Hoosier Celebrity of the Year by the Mad Anthony's, a charitable organization in Fort Wayne, Ind., where he spent his teenage years. In 2008, he received the Pete Rozelle Award from the New Orleans Touchdown Club. He was selected to the DeMolay Hall of Fame in 2015 and the Phi Delta Theta Sports Hall of Fame the same year. Sports Business Journal recognized Steeg as part of its prestigious 2020 Class of The Champions: Pioneers and Innovators in Sports Business. Steeg received a Masters of Business Administration from Wake Forest University in 1975 and a Bachelor's of Science degree in Political Science from