Change Myself is Japanese pop musician Iconiq's debut album, released on March 10, 2010. The album was initially planned for a February 24 release, which was postponed for two weeks. Background Iconiq originally released music in Japan and South Korea as the leader of the girl-group Sugar. Iconiq released two solo singles under the name Ahyoomee in Korea in 2006, with Sugar disbanding in December 2006. In 2008, Iconiq moved to West Hollywood, California to study at dance and vocal schools. Iconiq cites this trip for the inspiration for the change/rebirth theme of her Japanese debut. Iconiq returned to Japan in 2009, signed as an artist to Avex Entertainment. The stage name Iconiq was chosen for her re-debut, due to its strong impact and personal meaning/goal, "to become an icon for the era." believing the name had strong impact. Promotion The bulk of the marketing for the album centred on Iconiq's buzz cut hair-style, often marketed as , along with the catch-phrase Her hair style was suggested by her management as a strong image to complement her desire for a theme of change. Large-scale billboards showcasing Iconiq's hairstyle started appearing in Japanese city centres in late November, 2009. At the same time, her song "I'm Lovin' You" (a duet with Exile vocalist Atsushi) started airing in commercials for Shiseido's Maquillage cosmetics line, featuring actress Juri Ueno. "I'm Lovin' You" was announced as Iconiq's debut digital single, first released as a ringtone at Recochoku on December 9. The ringtone was the most popular at Recochoku for an entire week, the first time a debut artist has achieved this. By late January, the song had been downloaded as a ringtone approximately 300,000 times. On January 27, the song was simultaneously released as a cellphone digital download, as well as a special rental store only single. Iconiq's second Maquillage commercial for Shiseido featured her personally, and was first announced in a press conference with a mini-live on the 19th of January. The new commercial song, "Change Myself," was produced by Hiro, who is known for producing such artists like Kumi Koda and Namie Amuro. The change concept and catch-phrase are directly related to the lyrics of the song, such as the chorus line . The song was released as a ringtone through Recochoku on the 20th, and the commercial began airing on the 21st. Much like its predecessor, the song debuted at #1