Super Bowl charitable events off the field, including the NFL Youth Football Clinic, the NFL Cheerleading Spirit Clinic, the Super Bowl College Lecture Series, "The Taste of the NFL," "Gridiron Glamour," and the NFL Charities Golf Classic. He also was instrumental in developing and directing the NFL's Youth Education Town (YET) Centers, learning centers for at-risk children in each of the Super Bowl host sites from 1993 to 2005. Beyond his duties with the Super Bowl, Steeg had oversight of the NFL post-season schedule, the Pro Bowl in Honolulu, the American Bowl Games in Berlin and Barcelona, the NFL/Sr. PGA-Champions Tour Golf Tournament and all of the NFL's made-for-TV-events. Steeg developed the NFL Draft into a major annual event. San Diego Chargers From November 2004 until April 2010, Steeg was the Executive Vice President and Chief Operating Officer of the NFL's San Diego Chargers, where he was in charge of all business operations for the team. In his time with the team, Steeg worked to enhance the fan's game-day experience at Qualcomm Stadium, and in 2007, the Chargers were named the "Most Fan Friendly NFL franchise" by FansVoice.com. He spearheaded the team's transition in hosting training camp at Chargers Park. He headed the team's outreach into the Hispanic, military and neighboring communities in Orange and Riverside counties and Mexico, as well as improved Chargers' alumni relations. He worked to bolster the team's community outreach programs. On the business side, he developed new and stronger relationships with the team's TV and radio partners; initiated a drive to redesign and add content to the team's website; led the team into record participation in social media platforms, launched the total redesign of the team's uniform and logo designs, and oversaw the team's 50th Anniversary celebration. During his tenure, the team's revenue streams grew through sponsorships, stadium concessions, merchandise and parking, as well as record sales of tickets, club seats and suites. Concession and merchandise per capitas were among the highest in the NFL. The Chargers sold out 48 straight games under his guidance. Per his direction, the Chargers were at the forefront of professional sports in devising an alcohol game-day prevention program, called "Game Day The Right Way," along with being the first NFL team to utilize cutting-edge technology, including developing fan text messaging, JTech stadium response and the Venue Soft incident tracking program at games, as well as broadcasting a game in