in international publications such as The Times. The extensive media coverage of the campaign translated into an impressive jump in both public awareness of the Zimbabwean and its message, and in sales figures. In the first week following the launch, hits to The Zimbabwean'''s website spiked from its norm of 100,000 to over 2,000,000. By June 2009, sales of the paper had increased by 276%, and images from the campaign uploaded to the paper's account on image hosting website Flickr had been viewed over 200,000 times.The Trillion Dollar Campaign received a number of honours from the advertising industry, including winning Golds at the Art Directors Club Awards, the ANDY Awards, and the Loerie Awards. In the run-up to the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry, the campaign was pipped to win in several categories. The most difficult to call was for the Outdoor/Ambient category, where The Trillion Dollar Campaign faced off against a number of non-traditional campaigns, including an ambient campaign titled In The Streets, created by advertising agency Bartle Bogle Hegarty to promote Oasis' seventh studio album, Dig Out Your Soul. Over the seven-day series of awards presentations, the team behind The Trillion Dollar Campaign received awards in six categories: five Golds and a Silver, and took home the Grand Prix in the Outdoor category, the highest number of awards ever received by a South African campaign at Cannes. Following the conclusion of the campaign, the Zimbabwean government announced the reversal of its decision to re-classify The Zimbabwean'' as a luxury item, and the import duty imposed on the paper was dropped. References External links The Zimbabwean website The Trillion Dollar Campaign at Flickr.com. Advertising campaigns 2009 in South Africa 2009 works Economy of Zimbabwe