presence as content creators and fashion influencers. Harms The fashion industry's use of social media has been criticized for promoting unhealthy body image among young women. Social media exposes customers to images of idealized body standards, which leads to mental health concerns such as depression and social appearance anxiety. Instagram has been criticized for promoting users to “share only the best moments”, which pressures users to “look perfect” and thus created harmful effects such as eating disorders and depression among teenagers. In response to the body image concerns, some brands have made efforts to promote body positivity through social media and marketing campaigns. The brand, Aerie, launched Aerie Real in 2014 to showcase diverse body sizes and stopped airbrushing models in their campaigns. See also Fashion Fashion influencers Online advertising Social media Social media marketing References Marketing techniques Social media Fashion industry