to be seen to be awarding something which people in some corners had said we copied." Legacy Crispin Porter + Bogusky continued to produce material for the "Unböring" campaign until 2005. However, after Lamp and Moo Cow, the focus of the campaign shifted. The "furniture guilt" concept was abandoned in the follow-up television advertisements, Kitchen and Living Room (both directed by Wes Anderson), in favour of promoting the design virtues of the brand. Lamp continues to be highly thought of within the advertising community, and in 2009 was voted one of the "Top Ten Television Advertisements of the Decade" by Boards magazine. In 2018, IKEA Canada starting airing Lamp 2, a follow-up to the original Lamp television advertisement promoting reusability and recycling of household products. It features a similar soundtrack and visual style, along with a return appearance by Jonas Fornander. References External links Lamp, the commercial at Youtube 2002 in television 2002 works American television commercials Winners of the Cannes Lions International Advertising Festival Film Grand Prix IKEA