universe in order to introduce the Amalur MMORPG. 38 Studios shut down in May 2012. Marketing A playable demo was released on January 17, 2012 for Windows through Steam and Origin, Xbox 360 and PlayStation 3. Playing the demo unlocks special items for use in the full version of the game, as well as in Mass Effect 3. The demo quickly garnered attention for being, according to Curt Schilling, "way more buggy than anything anyone should ever release", with wide-ranging glitches affecting even the simplest gameplay. On February 7, 2012 netcaster Sean "Day9" Plott held a day long streaming event called "Day of Reckoning" where prominent netcasters from the gaming community would share livestreams of the game on the Online Video Platform Twitch. 38 Studios promoted the event by offering free game keys for netcasters to give out throughout the day and organised raffles via polls from their official website. Sean Plott was joined by Felicia Day early in the day and had live interviews with R.A. Salvatore, Todd McFarlane, Ken Rolston and Curt Schilling as the event progressed. Online pass In January 2012, an article on Destructoid revealed that the game includes an online pass which allows players to download seven single-player quests, along with Commander Shepard's armor from Mass Effect 3. This spurred an online controversy as players felt that this was "day one DLC", or content that was created prior to release but intentionally locked until the user paid an additional fee. Others felt that this unduly punished players who purchased the game pre-owned (as the code is presumably redeemed by the original owner, thus making it unusable to later purchasers). 38 Studios boss Curt Schilling defended Kingdoms of Amalur: Reckonings online pass on the game's website, saying that the Day 1 DLC was to be free for buyers of a new copy of the game, "promoting early adopters". Downloadable content The Legend of Dead Kel On March 20, 2012 Electronic Arts released downloadable content as a companion to the game, with exclusive features. The additional game content, entitled The Legend of Dead Kel, gives players access to a new island called Gallows End, adding over 15% more landscape to the game, with new quests and side quests. There are also a number of new enemies, a new dungeon type called Dverga Fastings, and dozens of new items. The add-on also opens up what EA is calling