start and finish is at Margam Park near Port Talbot. The Dragon Ride organisers have introduced various innovations. The event was the first to use online entries, with riders numbers and timing transponders posted out in the weeks prior to the event. In 2010 a totally disposable timing chip was introduced eliminating the need for riders to hand back their transponder at the end of the ride. BreakAway Cycling sold the rights of the Dragon Ride to Participate Sports, (now Human Race) in December 2012. In 2016, through a partnership with Tour de France organisers, Amaury Sport Organisation, the event became part of the L'Etape UK series of official Tour de France sportives and was renamed Dragon Ride L'Etape Wales by Le Tour de France. References Dragon Ride website External links Cape Argus Pick N Pay Cycletour Lake Taupo Cycle Challenge UCI Golden Bike Series Cycling in Wales