and the Caribbean, as well as aligning all of its various web initiatives including mobile services, Facebook presence and guest relation tools. The Latin American moves are part of a corporate plan to take advantage of the growing middle class in these regions. Burger King's growth into the Caribbean began in 1963 when the company opened its first location in Puerto Rico. These locations were the first restaurants the company opened outside the continental United States. Oceania When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide. The Canadian-Australian franchisee, Jack Cowin, selected the "Hungry Jack" brand name, one of then Burger King's owner Pillsbury's U.S. pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe and "s" to form the new name "Hungry Jack's". In 1996, shortly after the Australian trademark on the Burger King name lapsed, Burger King began to open its own Australian stores in 1997. As a result of Burger King's actions, Hungry Jack's owner Jack Cowin and his company Competitive Foods Australia, began legal proceedings in 2001 against the Burger King Corporation. Hungry Jack's won the case, and Burger King eventually left the country. Hungry Jack's took ownership of the former Burger King locations and subsequently renamed the remaining Burger King locations as Hungry Jack's. As of June 2019, Burger King had 83 stores operating in New Zealand. Due to the COVID-19 pandemic, Burger King went into receivership in April 2020. South America Former markets International subsidiaries Burger King has approximately 20 foreign subsidiaries to oversee operations in the markets it does business in. Notes References Burger King Burger King Burger King