Hanzaburo's marketing philosophy of "selling deeply" to return customers and retailers. After World War Two, Morinaga started the organization of retail stores with exclusive selling rights under the name "Morinaga Angel Stores" in 1949. The keiretsu retail store eventually gave way to the Japanese self-service store, or super in 1972. Legacy After the Great Kantō earthquake, Morinaga led rescue efforts and also distributed sweets and dairy products to people displaced by the disaster and made donations for the purchase of rice to distribute to disaster victims. In 1944, Morinaga's company, with the Army Medical School of Japan, was the first to produce penicillin, an antibiotic drug, in Japan. References Japanese businesspeople Japanese Christians Businesspeople in confectionery 1865 births 1937 deaths Janitors Harold B. Lee Library-related rare books articles