Peter G. "Pete" Jubeck (February 9, 1936–May 12, 2003) was a Czech-American businessman who founded, with partner Robert Swartz, the restaurants Sir Pizza of Michigan and Clara's Lansing Station, both in Lansing, Michigan, and with partner Ross Simpson, Clara's on the River in Battle Creek, Michigan. Biography Early life Jubeck was born to parents of Czech origin in Pittsburgh, Pennsylvania in 1936. He served with the United States Air Force, North Sea, West Germany with the Air Force Security Service as a Radio Intercept Operator in the 1950s. Jubeck went to Ball State University in Muncie, Indiana, on a football scholarship attaining Bachelor of Arts; Physical Education and Social Science. Career highlights Pizza King and Sir Pizza Beginning in 1962, and while attending Ball State, Jubeck worked at Pizza King, a local pizza eatery owned by the Swartz family. Robert W. (Bob) Swartz, worked in his mom and dad's pizza place, located in Muncie, Indiana. With an engineering degree and a passion for details, Bob was able to help his mom and dad develop a cup system that was easy to follow and produced quality results on a consistent basis. The location was expanded five times. They received numerous requests from people to buy their recipes, systems, and techniques. Instead of selling them, the Swartzes decided to franchise their operation under the name of Sir Pizza, which was incorporated in 1965. Together with Bob Swartz, Jubeck developed the State Franchise Division of the company. Sir Pizza branched out through franchise locations in several states, including Kentucky, Tennessee, Florida, Ohio, North Carolina, and Pennsylvania, as well as locations abroad through Sir Pizza International. (Sir Pizza International now has over 200 franchises in operation in the United States, and abroad. In 1992 Sir Pizza broke into the top twenty list of "Pizza Today's" best 200 franchises). In 2015, Sir Pizza was named the official training food of the Ironman Competition. Jubeck then partnered with Swartz as co-owner Sir Pizza of Michigan in 1966, opening their first Sir Pizza restaurant on Kalamazoo Street in Lansing, Michigan. Sir Pizza of Michigan is a licensee of Pizza King of Muncie, Indiana. Each of Jubeck's three brothers (Charles, Barry, and Tom) and his sister (Marcie) became associated with Sir Pizza thereafter. By 1975, Sir Pizza of Michigan had grown to eight company owned locations, eight franchise locations, and a central commissary, all in the Lansing area.