Mobile data offloading is the use of complementary network technologies for delivering data originally targeted for cellular networks. Offloading reduces the amount of data being carried on the cellular bands, freeing bandwidth for other users. It is also used in situations where local cell reception may be poor, allowing the user to connect via wired services with better connectivity. Rules triggering the mobile offloading action can be set by either an end-user (mobile subscriber) or an operator. The code operating on the rules resides in an end-user device, in a server, or is divided between the two. End users do data offloading for data service cost control and the availability of higher bandwidth. The main complementary network technologies used for mobile data offloading are Wi-Fi, femtocell and Integrated Mobile Broadcast. It is predicted that mobile data offloading will become a new industry segment due to the surge of mobile data traffic. Mobile data surge Increasing need for offloading solutions is caused by the explosion of Internet data traffic, especially the growing portion of traffic going through mobile networks. This has been enabled by smartphone devices possessing Wi-Fi capabilities together with large screens and different Internet applications, from browsers to video and audio streaming applications. In addition to smart phones, laptops with 3G access capabilities are also seen as a major source of mobile data traffic. Additionally, Wi-Fi is typically much less costly to build than cellular networks. It has been estimated that the total Internet traffic would pass 235.7 Exabytes per month in 2021, up from 73.1 Exabytes per month in 2016. Annual growth rate of 50% is expected to continue and it will keep out phasing the respected revenue growth. Alternatives Wi-Fi and femtocell technologies are the primary offload technologies used by the industry. In addition, WiMax and terrestrial networks (LAN) are also candidates for offloading of 3G mobile data. Femtocells use standard cellular radio technologies, thus any mobile device is capable of participating in the data offloading process, though some modification is needed to accommodate the different backhaul connection. On the other hand, cellular radio technologies are founded on the ability to do network planning within licensed spectrum. Hence, it may turn out to be difficult, both technically and business wise, to mass deploy femtocell access points. Self-Organizing Network (SON) is an emerging technology for tackling unplanned femtocell deployment (among other applications). Wi-Fi technology is different radio technology