The 2010–11 season was Bolton Wanderers's twelfth season in the Premier League, and their tenth consecutive season in the top-flight of English football. It was the second season with shirt sponsors 188BET. It covers the period from 1 July 2010 to 30 June 2011. As Bolton Wanderers did not win the 2010–11 Premier League title, it is the 72nd time that they have competed at the top level without winning the title, the most of any club. The home strip for the 2010–11 season was revealed on 23 April 2010 bearing the 188 Bet logo. The Reebok strip represents a move back to a predominantly all white top. The away strip was revealed on 16 June and is blue with an orange and white trim. Pre-season On 27 May, Bolton announced that they would be undertaking a three-game, pre-season tour of North America, taking in matches at Charlotte Eagles, Charleston Battery and Toronto F.C. Further games were announced on 29 May, against Rochdale on 24 July and Morecambe on 28 July, with a reserve team fixture against Fleetwood Town on 30 July. The game at Morecambe was designed to be the opening fixture at their new ground, The Globe Arena, but due to site delays the fixture was cancelled on 14 July and replaced by one at Oldham Athletic. The pre-season schedule announcements were concluded on 1 June when the club announced a small tour of Scotland to play Falkirk on 31 July before a game against Bolton manager Owen Coyle's former charges St Johnstone on 2 August. They also announced that the club's only pre-season game would be against La Liga club Osasuna on 6 August. A 23-man squad, including new signing Martin Petrov but minus those that had participated in the 2010 FIFA World Cup travelled to the United States on 13 July. The first tour match took place on 14 July against Charlotte Eagles at the Transamerica Field, with Bolton running out 3–0 winners, the goals coming from Gary Cahill, Johan Elmander and Petrov. This was followed three days later with another victory, this time against Charleston Battery at Blackbaud Stadium, the goals this time coming from Kevin Davies and Tamir Cohen in a 2–0 win. The team then travelled across the border to take on Major League Soccer side Toronto where they were joined by Stuart Holden who had played for the USA in the World