the iPhone. It also features the artistes who were involved in the recording together in front of an orchestration of the words "Semmozhiyaana Thamizh Mozhiyaam." Popular singers Anuradha Sriram and Unni Menon are also featured as part of the group, although they were unavailable for the recording of the song. Bharatanatyam dancer Srinidhi Chidambaram, actresses Samantha Ruth Prabhu, Anjali and actor Akhil as well as actor-cum-film producer Ganesh Janardhanan are also featured in the video. Towards the end of the video, M. Karunanidhi signs off, and a group of youngsters run towards the orchestration. The video was launched on 29 May 2010 by Tamil Nadu Information and Publicity Minister Parithi Ilamvazhuthi. While launching the video, Ilamvazhuthi said it would be telecast on LED screens fitted in many parts of Coimbatore and screened in all theatres in Tamil Nadu. In Chennai, it would be screened in select places like railway stations, bus terminus and Koyambedu market. Gautham Vasudev Menon, also speaking at the launch said that shooting the video spanned over 3 months due to delays in receiving the necessary permission for arial shots. He added that while he would have liked to highlight members of the Tamil diaspora, he could not due to such restraints. Personnel Song credits Playback singer(s) The following playback singers lent their voices for the song. The list is in order of first appearance: T. M. Soundararajan A. R. Rahman Harini Chinmayi Karthik Hariharan Yuvan Shankar Raja Vijay Yesudas P. Susheela G. V. Prakash Kumar T. L. Maharajan Bombay Jayashri Aruna Sayeeram Nithyasree Mahadevan S. Sowmya Blaaze Lady Kash (of Lady Kash and Krissy) Nagoor Brothers T. M. Krishna Unni Menon Anuradha Sriram Dr. K. A. Gunasekaran Naresh Iyer Srinivas Shruti Haasan Chinna Ponnu Backing vocalist(s) A. R. Reihana Benny Dayal Devan Ekambaram Neha Ujjayinee Krissy (of Lady Kash and Krissy) Nithin Raj Munna R. Vijay Narain Dr. Narayan Bhagyaraj Subiksha Anitha K. Renu Maya Sricharan Kalyani Raqueeb Alam Jawidth Ahamed Instrumentalist(s) Sivamani – Drums & percussions Purushothaman – Tavil Natarajan – Nadaswaram Production Producer: A. R. Rahman Engineers: S. Sivakumar, T. R. Krishna Chetan, Suresh Perumal, Srinidhi Venkatesh, Kannan Ganpat, Pradeep Menon Mixing: K. J. Singh, P.A.Deepak, Srinidhi Venkatesh Mastering: S. Sivakumar Programming: T. R. Krishna Chetan Coordination: Noell James Video credits Actor and actresses Anjali Samantha Akhil VTV Ganesh Technicians Direction: Gautham Vasudev Menon Cinematography: Manoj Paramahamsa Editing: Anthony Gonsalves Art Direction: Rajeevan Production: