Snipes, an American actor. Reception According to the Nielsen Media Research, "I Do Do" was watched by 5.5 million households in its original American broadcast. The rating was a 12 percent increase in viewership from the previous week's episode, "Emanuelle Goes to Dinosaur Land", which was seen by 4.996 million American viewers. The show claimed a 2.8 rating/8 share among viewers aged 18 to 49, meaning that 2.8 percent of all people in that group, and 8 percent of all people from that group watching television at the time, watched the episode. Don Scardino received a Primetime Emmy Award nomination for Outstanding Directing for a Comedy Series for his work in "I Do Do" at the 62nd Primetime Emmy Awards, but lost it to Ryan Murphy. In addition, Tom Broecker, Remy Pearce, and Joanna Brett, costume designers on the show, received a nomination for Outstanding Costumes for a Series for this episode at the same awards show, however, they lost the award to Joan Bergin and Susan Cave of The Tudors. Bob Sassone of AOL's TV Squad said that he was not certain if "this was a great 30 Rock episode" but that it "had all of the elements that make the good ones: funny one-liners and Liz and Jack both looking for something better in their lives." He was complimentary towards Matt Damon's appearance, writing that he "was one of the best things about this season finale episode", but admitted he could not see Damon "being Liz's boyfriend or husband next season." The A.V. Club's Nathan Rabin wrote that he enjoyed Kenneth's rant against his former co-workers, and said that this episode "was a terrific end to a season that wobbled for a while but ended strongly." Sean Gandert of Paste magazine said that Kenneth's story was "an enjoyable diversion". In regard to the finale, itself, Gandert noted that it was "pretty good, but not outstanding, which is a fitting way to conclude a season that never quite hit its stride but was still consistently entertaining." Entertainment Weekly contributor Emily Exton noted that Damon's character was a "perfect match" for Liz. Meredith Blake, writing for the Los Angeles Times, wrote that Damon was "perfectly Damon-esque". Blake reported that she had been rooting for the Avery character since first appearing in the series, but acknowledged "that there's something undeniably sweet about Jack and Nancy." IGN contributor Robert Canning complimented Julianne