Partnerships On September 30, 2009, WTorre completed the partnership with Traffic Group for marketing properties of the arena, such as the naming rights, cabins, special chairs, restaurants, cafés and shops, among others. The sports media company will market the spaces used in sporting, musical, social and corporate events. On October 6, 2011, Palmeiras and WTorre announced the agreement with Anschutz Entertainment Group (AEG), to manage events in the arena. In turn, AEG made a partnership with Blue Box Company, that will provide consulting services to the US company of the best services in the Brazilian territory. On April 24, 2013, WTorre announced the naming rights agreement with the Allianz company, which holds the rights to name five other sporting arenas: the Allianz Arena in Germany, the Allianz Stadium in Australia; Allianz Park in England; Allianz Riviera, in France; and Allianz Stadion, under construction, in Austria. The agreement with the insurance company is valid for 20 years, with an option to renew for another 10 at the end of the period. The deal is estimated at R$300 million. On April 29, 2013, Allianz announced three name options for the arena: Allianz Parque, Allianz Center and Allianz 360º. On June 6, 2013, with 89% of over 620 thousand votes registered on the official website of the enterprise, the name "Allianz Parque" was announced. The other two options had 7% and 4% of the votes, respectively. On March 13, 2014, WTorre and AEG announced the agreement with the Gourmet Sports Hospitality company, belonging to Kofler & Kompanie (K&K) Group, from Germany. The agreement provides chef services on game days and buffets for corporate events, conferences, concerts and other events that occur on site. In the stadium there is a central kitchen of 1,500 m2 and ten support kitchens, three lounges and 46 cafeterias and kiosks to serve the public on game days and corporate events. Up to 500 people can work in these places in a day with maximum capacity. The company was also responsible for serving the public during the 2006 FIFA World Cup, in Germany, 2010 FIFA World Cup, in South Africa, 2013 FIFA Confederations Cup, in Brazil, 2014 Winter Olympics in Sochi, Russia, and some stages of Formula One. The company's contract with WTorre is valid for 20 years. WTorre announced a partnership with Works Brazil Agency, a Works UK subsidiary, to perform the visual brand identity of the arena.