Inspired by the downtempo Southern rock ballad cover of it performed (but not released) by band Kings of Leon, a downtempo AC ballad by Britain's Got Talent contestant Calum Scott was most prominently released on 15 April 2016. Calum's cover was a moderate sleeper hit throughout Europe following substantial success in the UK, where it went viral on streaming services despite little initial radio play. Critical reception to it was polarized, with Robyn praising the cover but prominent music journalists comparing it negatively to her original. The first major test release by controversial London-based AI algorithm-based A&R start-up Instrumental, its formula in finding Calum and releasing his cover would go on to revolutionize major label signing based on early Internet engagement. An accompanying music video was released on 15 April 2016 that received over 400 million YouTube views in four years. Background and creation Deep into sessions one "dark" week of November 2009 in Stockholm with longtime collaborator Klas Åhlund, Robyn's "stormy" engagement to Swedish MMA fighter and contemporary visual artist Olof Inger was starting to fray. "Tired of the broken heart", Robyn returned to writing about "sad love", a theme that remained prevalent in her work because it was universal, yet continued to give her fresh ideas. After launching her own pop-up club series in Hornstull Beach, Söder in January 2010, Konichiwa Bitches goes Tutti Frutti, modeled after Christian Falk's A Love Supreme, Robyn became inspired by DJing, clubbing and people-watching throughout Stockholm. Recalling how much the "dance world" had changed during the five years she spent promoting Robyn (2005), especially in America, Robyn realized it was finally ripe for exploitation: "It's really going to have its time now and not just be looked upon as kitsch." Conceptualizing club culture, Robyn created narratives for past patrons she had seen from situations she had witnessed, including their "expectations" for the night to "meet that person", reach a "good high", or experience "some kind of emotion", revisiting stories from Olof on his time as a doorman describing how they'd act then reminiscing on her time in New York City in 1997 promoting Robyn Is Here as a "lonely misfit teenager shoulder-shimmying alone in a gloomy corner" on Club Vinyl's "last ever" Saturday night and Sunday afternoon, The Shelter, and the "near mythological" Body&SOUL, respectively. Robyn came to see clubs as "an important place for our generation—almost like a church or a