company does not collect identifiable data (such as phone numbers or names); it collects data received from cellphone to construct anonymous profiles of consumers. This anonymous data/profiles may then be sold to third parties. The company's privacy and data ownership policies are based on The New Deal on Data, as advocated by Alex "Sandy" Pentland, head of the Human Dynamics group at MIT. See also Geosocial Networking Location-based service Location awareness References External links Sense Networks website CabSense website CitySense website Android (operating system) software IOS software Mobile software Applied machine learning Big data companies