company rebranded the BBC and all of its outputs, across all media. The best known channel identity was for BBC Two, commissioned by then-controller Alan Yentob in a bid to make the channel appear less stuffy. All of the idents in the first series employed traditional live action. Later, with the change of target audience, a new generation of idents was commissioned and produced using CGI. The idents were highly popular, even receiving fan mail. For BBC1, Lambie-Nairn and Daniel Barber redesigned the globe identity, a well-recognized icon of the BBC, having been introduced in 1963. Later, Lambie-Nairn again redesigned the identity for BBC One – creating the red hot air balloon that was used for a new series of idents aired on BBC One from 4 October 1997. This aimed to capture the idea that the channel brought the whole world to every corner of the United Kingdom. This was part of a wider corporate rebranding which included a redesign of the BBC blocks logo and also a new package for BBC News which utilized a warmer color palette for the first time. As the BBC's primary external agency, Lambie-Nairn also oversaw the design of channel identities for emerging digital properties BBC News 24 (now called BBC News), BBC World, BBC Choice, BBC Knowledge, CBeebies, CBBC, BBC Four and BBC Three. In 1997, he wrote Brand Identity for Television: With Knobs On. He used the book to reveal how he and his colleagues achieved key identities. Lambie-Nairn also co-conceived the Rhythm & Movement idents for BBC One first shown on 29 March 2002. In 2001, he created BBC Two's 2001–2007 Personality 2s series of idents, which featured robotic figure 2s, each displaying individual personalities, which went on the air on 19 November. Throughout collaboration with the BBC, Lambie-Nairn and company also developed the logos and corporate identities for the London Weekday and Central ITV franchises owned by Carlton Communications. He also branded Anglia Television, S4C, TF1, Arte, NOS, Disney Channel UK, The Business Channel, Alhurra, British Satellite Broadcasting, and many others. In 2002, Lambie-Nairn's agency was also credited for helping rebrand BT Cellnet into the O2 brand based around the metaphor of oxygen. In 2008, he directed the creation of a new unified red-and-white branding for BBC News. The red and white template had videos of local landmarks, transport and people together. Components of the 2008 identity continue to