music video for "Dancing On My Own" premiered via Robyn's official Vimeo account on 21 May 2010 and was released to YouTube on 28 May 2010, accompanied by its radio version. Directed by Max Vitali (who previously worked with Robyn on the second music video for her 2005 single "Be Mine!"), and choreographed by longtime collaborator Maria "Decida" Wahlberg, the music video was produced by Nils Ljunggren and HSI Productions, with filming by Erik Sohlstrom and editing by Johan Söderberg and Johan Wik. Wardrobe, hair, and makeup were done by Naomi Itkes, Ali Pirzadeh and Linda Öhrström, respectively. According to Robyn, Max, and 'Decida' from a behind-the-scenes black-and-white preview posted to Robyn's website the day before its release, it's meant to be a visually "simple" yet "still...atmospher[ic]" "performance video" aesthetically connected to her then "upcoming gigs and tour" that depicts "being sad on a dancefloor" in a "rave" or club" where other "people are dancing" and Robyn's choreography is meant to "[bring] out" a "pissed off [...] energy". Robyn portrays the protagonist depicted in the song's lyrics while lip-syncing its lines in three scenes in the center of the club's dance floor, in a dark hallway of that club and in a separate "harshly lit rehearsal" setting. The microphone stand with no microphone in the latter setting BBC Fraser McAlpine argued was a deliberate direction as a metaphor for the song's narrative. Robyn is occasionally watching her ex with another woman and trying to get his attention in both club settings prior to leaving – though not overtly, nor is there an obvious reference in the video as to who the ex and his girlfriend are among the club goers. 'Decida' later explained to Billboard that "angry" choreography was inspired by "her own experiences as a teenager" channeling "Rosie Perez’s dance sequence in the opening credits to Do the Right Thing (1989)," while another choreographed moment of Robyn's "making out with yourself dance" where she turns "her back to the camera" and feigns intimacy with another person by "wrapping her arms around herself" was meant as a "moment of levity" from her "serious-faced" attempts to get her ex's attention, and she would continue to use both moves in subsequent live performances of the song. Reassessing her styling in the video with i-D years later, Robyn said she "loved" her wardrobes consisting of Philip Van De Roq jewellery chains attached to