league of their own." Spitzer compiled most of the letters in a 149-page book called Never Take Another Puff which is available for free download in keeping with his philosophy that quitting smoking should be free. The book has been downloaded over 2.4 million times. Although doctors give cold turkey a 10% success rate (and only 5%–10% of quitters are successful on any given attempt), Spitzer encourages smokers to quit cold turkey. Still, cold turkey continues to prevail over pharmacotherapy quitters in most real-world quitting method surveys. Spitzer discourages cutting down first, and discourages the use of nicotine replacement therapy (NRT). He believes that no one advocates quitting cold turkey because no money is made from it. "There’s no easy way out of a drug addiction," he said. "It's really hard to quit by cold turkey but it's almost impossible by cutting down. If you have a choice between hard and impossible, go for hard." References American self-help writers Living people People from Evanston, Illinois Year of birth missing (living people)