out" groups because they "were not a strong driver to help users share their new tracks to the most users effectively". This announcement was met with alarm and concerned responses from numerous artists, who deemed the change unacceptable because it would eliminate their only effective means of sharing music on SoundCloud. SoundCloud has also been criticized for changes in service. The new update of the website and application made the feed and interface more difficult to use for some users. Also, the anti-piracy algorithm — which was put into place to combat the number of illegal music downloads — has often been criticized for taking down music that was not illegally submitted or downloaded. Also, Universal Music Group has the right to take down any files on SoundCloud. Uploads can be taken down directly by Universal Music Group outside of SoundCloud's anti-piracy policy. Other than uploads, Universal Music Group has the ability to take down accounts, both premium and free. Customers of the company have claimed this to be "bogus," arguing that the right to manage and delete accounts should be reserved to SoundCloud itself, not to an outside company. Cultural impact Music industry SoundCloud first entered the music streaming industry as a new way for artists to share and promote their music. As an online platform, artists can release music without a record label or distributor. SoundCloud users are both listeners and artists, using the platform together, creating a community focused space. Features that enable users to comment, like, and share songs allows the platform to operate as a social media site rather than a streaming service. In 2018, the Grammys began to recognize artists and their music on SoundCloud. The shift from The Recording Academy was thanks to the popularity of the platform and their artists. Chance the Rapper is an example of a SoundCloud artist who broke the mould of the industry; he released his debut mixtape, 10 Day, on SoundCloud. In a Vanity Fair interview Chance explained how he decided against signing to a major label and felt it was better for him to give his music "without any limit on it". SoundCloud rap Through SoundCloud, a sub-genre of rap was created. As artists such as XXXTentacion, Juice Wrld, Smokepurpp, Lil Uzi Vert, Lil Peep, Ski Mask the Slump God, and Lil Pump originated from SoundCloud and rose to the Billboard top charts. The sound created