Conrad's endorsement, Calum signed independently with Warner Music Group, and the song was released as his debut solo single on 15 April 2016, with a 3 June 2016 release in other territories under Capitol Records. With this early exposure, Conrad's Instrumental, a London-based AI algorithm-based A&R start-up looking to streamline "notoriously inefficient methods of talent discovery" using internet engagement to cut costs with a "data-driven" platform that would controversially prioritize "popular[ity]" over "artistry" in support of "online engagement", "internet stars" and "brand and content partnerships" rather than "musicians", reversing preconceived notions of building fanbases from scratch by capitalizing on those that already existed, went on to contract their services with the 'Big 3' and revolutionize A&R signing of artists. Scott's cover was noted for its "soft focus", with critical reception being polarized, and streaming performance being very strong in the UK and Australia, followed by sleeper hit longevity throughout Europe. Two EDM remixes of the cover were commissioned and released by Calum's label from Tiësto on 15 July 2016 and Hull-based Ben Dooks on 29 October 2018. Different music videos were commissioned and released later in 2016 for Calum's cover as well as the Tiësto remix. Critical reception Reception to Calum's cover was polarized. Metro Weekly Sean Maunier called it a "stellar" confessional, noting its "subtle yet powerful" slight lyric changes to "reflect his own experience as a gay man" that were "casual" yet still "matter-of-fact, and all the more striking for it," Ones to Watch Miro Sarkissian praised it as "stunning", and Digital Journal Markos Papadatos found it "crisp and haunting". BBC Newsbeat Steve Holden wrote that Calum's "second lease of life" he gave the song reached "a far wider audience in the mid-2010s", and Robyn shared with Steve she was "super happy" for Calum's success that got people to "know the song a little bit more", praising his "voice" and "interpretation [...] in a way that 'made the song come alive again.'" On the other hand, both Noisey Grace Medford and Dazed Jake Hall wrote lengthy editorials harshly comparing Calum's cover to Robyn's original, similarly noting the irony of Calum pursuing the "commercial mechanisms of the music industry" which Robyn had rejected then lamenting his "undeserved praise" and "chart dominating power [...] for casting a miserable, faux-ballad shadow over a well-crafted pop song". The former excoriated it as "the aural experience of walking knee-deep in wet cement" with