Telad is an Israeli production company. The company is mostly known for being one of the three concessionaires whom ran the Israeli commercial television channel Channel 2 between the years 1993–2005. History The company was founded in the 1960s as a small production company in Jerusalem named "Idan" and provided services to the Israeli channel 1 and to TV stations worldwide. "Idan" was reestablished in 1973 into "Telad" as part of a joint establishment with the Israeli investment firm Israel Discount Bank. In the early 1990s "Telad" upgraded its position after winning the bid to operate the newly established Channel 2 and was the first of the three concessionaires to broadcast the first transmissions on the opening day of channel 2 on 4 November 1993. Later on, during the late 1990s, Telad acquired exclusive broadcasting rights of TV channels broadcast on the satellite TV and cable TV – among them The History Channel, E! channel, Biography Channel and the MGM channel. In 2008 Telad launched the SHE channel which was aimed for female viewers. Telad was also the owner of the sports website ONE . Until 2004 Uzi Peled was Telad's CEO. He was then replaced by Dorit Inbar. Today the company's CEO is Ronda Atar. Telad has broad production unit and has produced a large number of TV programs: over 10,000 hours of broadcast (all genres) and specialization in the production of commercials and hundreds of thousands large-scale broadcast events such as concerts, award ceremonies, events and fundraising campaigns. Telad has provided services in large events to leading international TV networks and has produced content jointly with broadcasting companies such as NBC, ABC, CBS, PBS, BBC, Arte, NDR, ZDF, MGM and A&E. Telad has produced several prominent Israeli TV series including: “Hahamishia Hakamerit “, “Ha-Comedy Store”, “Chartzufim” and "Florentine". Telad lost the concessionaires broadcasting bid for Channel 2 which was held in 2005, and therefore, on the night of 29 October 2005 ceased to broadcast on Channel 2. However, Telad expanded in 2000 and started operating in the cable and satellite networks in Israel and today it produces content for seven channels - four of them are domestic and three of them are international. Prominent productions of Telad Entertainment Programs Hahamishia Hakamerit (1993–1997) Ha-Comedy Store (1994–1997) Layla Gov ( 1994–1998) Chartzufim (1996–2000) Tonight with Eli Yatzpan (1996–1999) Ktsarim (2004–2009): TV Series Ramat Aviv Gimel (1995–2000) Florentine (1997–1998) Zinzana (1999–2005)