In partnership with Allianz, the arena branding project was developed from its main logo. All communication elements associated with the brand "Allianz Parque", including banners, signboards, tickets, merchandising and other applications, were prepared for print and digital content. Similar projects have been developed by the company for corporations, national and international associations and international sports federations, such as IAAF, FIFA, FIVB, FIBA, FIH and NBA. To organize events, from small conferences to large concerts, AEG hired Susan Darrington, former vice-president of the CenturyLink Field, largest stadium in Seattle, home field for the Seattle Seahawks and Seattle Sounders FC, for the position of general manager of the arena. Darrington will have primary responsibility for raising revenue for the Allianz Parque, with the initial goal of attracting about 300 events per year. Inauguration The first official game at Allianz Parque was held on November 19, 2014, between Palmeiras and Sport Recife in the Brazilian Série A, when hosts Palmeiras lost to Sport Recife 0–2. The first official goal of the stadium was scored by Ananias. Statistics Reception Palmeiras matches Biggest attendances Biggest grosses International sporting events On June 7, 2015, the Arena hosted a friendly between Brazil and Mexico in order to prepare for the 2015 Copa América. The event was promoted by AEG Brazil in partnership with the British sports marketing agency Pitch International. The game ended 2–0 to Brazil, with goals from Philippe Coutinho and Diego Tardelli. It was the first game of the Brazilian team in the country since 2014 FIFA World Cup. On August 8, 2015, the arena hosted the final of the League of Legends Brazilian Tournament, a Riot Games event. The winner competed with teams from Latin America and CIS for a place in the League of Legends World Championship. About 12,000 people attended the event, which was held in the amphitheater of the arena. Musical events International The very first big event at the Arena was on November 25 and 26, 2014, when Paul McCartney performed and completed his tour Out There in Brazil. About 50,000 people attended both concerts. The hard rock band Guns N' Roses performed at the stadium during their Not in This Lifetime...Tour on November 4 and 5, 2016 for an audience of 93,600 people. Shakira performed there during her El Dorado World Tour on October 21, 2018. The South Korean group BTS performed at the stadium during their Love Yourself: