The 2010 12bet.com World Open was a professional ranking snooker tournament held between 18 and 26 September 2010 at the S.E.C.C. in Glasgow, Scotland. This was the first time that the World Open was sponsored by 12bet.com. Ronnie O'Sullivan made the 73rd official maximum break during his match against Mark King. This was O'Sullivan's record 10th official 147, however he had to be persuaded by referee Jan Verhaas to play the final , as he became aware that there was no distinct prize money for a maximum break in the tournament and planned to end his break at 140. There was only a £4,000 prize for the highest break of the tournament. Neil Robertson was the defending champion, and he retained his title by defeating Ronnie O'Sullivan 5–1 in the final. Prize fund The breakdown of prize money for this year is shown below: Winner: £100,000 Runner-up: £40,000 Semi-final: £20,000 Quarter-final: £12,500 Last 16: £7,500 Last 32: £5,000 Last 64: £2,500 Last 96: £1,500 Stage one highest break: £500 Stage two highest break: £4,000 Total: £502,500 Field The field of the tournament of 128 players was as follows: 96 professional players on the Main Tour 10 Rileys Club qualifiers: Middlesbrough: Richard Beckham Dunfermline: Marc Davis Norwich: Jamie Edwards Leicester: Ian Glover Stevenage: Sam Harvey Guildford: James Loft Cardiff: Allan Morgan Preston: John Whitty Plymouth: Matt Williams 10 independent club qualifiers: South West Snooker Academy, Gloucester: Sam Baird Grove Snooker Centre, Romford: Ryan Causton The Ivy Rooms, Carlow: Jason Devaney Keynsham Snooker Club, Bristol: Mike Finn Castle Snooker Club, Brighton: Anish Gokool QE1 Snooker Club, Belfast: Julian Logue The Q Club, Glasgow: Craig MacGillivray Landywood Snooker Centre, Landywood: Mitchell Mann Northern Snooker Centre, Leeds: James McGouran The Q-Bar, Chester: Chris Norbury 4 international qualifiers: Bahrain: Habib Subah Belgium: Mario Geudens Germany: Lasse Münstermann Thailand: Thepchaiya Un-Nooh Top 2 amateur players on the PTC Order of Merit: Daniel Wells Michael Wasley 2 ladies tour players: Wendy Jans Anita Rizzuti 2 senior players: Darren Morgan Tony Knowles 2 youth players: Joel Walker Luca Brecel Draw Qualifying rounds The first two rounds took place between 21 and 23 August 2010 at the World Snooker Academy, Sheffield. Eleven selected round three matches were held over until the start of the tournament in Glasgow. The rest took place at the Academy on 24 August. All matches were best of 5 frames. All times are BST. Round