a video of the artists in the studio, sparking rumors of a collaboration. It was further released as a digital single on 11 January to online retailers such as the iTunes Store. This is the sixth duet single by Tamta, either as a lead or featured artist and fifth collaboration overall by Rouvas. Chart performance "Tharros I Alitheia" became a hit on Greek airplay charts before the music video was even released. During this time, Rouvas' solo single "Spase To Hrono" was occupying the top positions of the charts. More directed towards the club market, it became a major hit there. It is Tamta's third consecutive hit from the album and is also Rouvas' fifth consecutive top ten hit following the number-one hits "+ Se Thelo", "Irthes", "This Is Our Night", and "Spase To Hrono". Music video Concept and development The music video was shot on 28 January 2010 by Kostas Kapetanidis, who Tamta had first collaborated with in 2005 for her debut video for "Ftais", and has since directed her videos "Den Teleionei Etsi I Agapi", "Agapise Me", and "Agapo", while he has also collaborated with Rouvas on multiple occasions since 1995, including on "Ela Mou", "Mia Fora", "Shake It", both versions of "S'eho Erotefthi", "1000 Milia", "Horis Kardia", and "Irthes". The video was shot at Studio Rapti in Melissia from noon and did not conclude until the next morning. MAD TV crews were on set during shooting and did a photo report that same day. The concept of the video plays on a yin yang-type theme, with the light and darkness, innocence and eroticism continuously altering, thus contrasting with the song's title. Tamta's multiple wardrobe changes, varying between "classy and trendy" were meant as a means of further highlight these contradictions. MAD TV claimed that the shooting of the video was "demanding". Tamta spoke about the emotions of the video and her image, saying: I feel absolutely sexy and for that are not responsible only the clothes. I feel sexy even without needing to wear something provocative. However, I am sure, as my collaborators are that this video clip will be the sexiest thing that I have done up until now. Synopsis Based on the concept, for the majority Rouvas represents the dark and erotic side of the video, while Tamta the light and innocence. The video begins with the image of a man in shadows spinning on