Martin John Lambie-Nairn (5 August 1945 – 25 December 2020) was an English designer. He was the founder of his branding agency Lambie-Nairn and was the creative director of branding agency ML-N. He is recognised for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media. Lambie-Nairn was also a co-creator of 1980s satirical puppet show Spitting Image. Amongst his most prominent works are the original Channel 4 logo and idents created in 1982, the batch of over 30 idents for BBC Two that first aired on 16 February 1991, the 1997 corporate re-brand for the whole BBC, and the 2008 BBC Regional News titles. In conjunction with his agency, he also created launch packages for certain other BBC channels. Early life and education Lambie-Nairn was born Martin John Lambie in Croydon and educated at Canterbury College of Art (later known as Kent Institute of Art & Design, now the University for the Creative Arts). Career Early work Lambie-Nairn's career in television began at the BBC in 1965, where he worked as an assistant designer. Roles as a graphic designer at Rediffusion, ITN and London Weekend Television followed. At ITN, he worked on the on-screen graphics for the Apollo space missions and later designed the ITN corporate logo and title sequence for News at Ten. Lambie-Nairn established his own company, Robinson Lambie-Nairn, with partner Colin Robinson in 1976 after leaving LWT, and he went on to develop new graphic presentation techniques for Weekend World. The business expanded and was renamed Lambie-Nairn & Company in 1990. Computer animation enabled him to produce what became regarded as a revolutionary identity for Channel 4, the "Blocks" logo. This identity launched the fledgling TV channel on 2 November 1982 and remained at the heart of the channel's on-air presentation for 14 years. In 1981 he created the original idea for the UK TV series Spitting Image which ran for 11 years. He received the credit that the show was "based on an original lunch with Martin Lambie-Nairn." Following Channel 4 and Spitting Image, he worked as a director of computer animated commercials, producing the first ever 30-second computer-generated TV advertisement in the UK, which was a commercial for Smarties. Corporate identities In 1990, Lambie-Nairn became consultant creative director of the BBC brand, a position he held for 12 years. During this period Lambie-Nairn and his