Gramophone in Montreal, where he became Victor's Canadian distributor and held the rights in Canada to the "His Master's Voice" trademark. Logo change In February 1909, the company introduced new labels featuring the famous trademark known as "His Master's Voice", generally referred to as HMV, to distinguish them from earlier labels which featured an outline of the Recording Angel trademark. The latter had been designed by Theodore Birnbaum, an executive of the Gramophone Company pressing plant in Hanover, Germany. While the general public came to refer to the records and company as "His Master's Voice" or "HMV" because of the prominence of the phrase on the record labels, The Gramophone Company was never officially known as the HMV or His Master's Voice Company. The painting "His Master's Voice" was made in the 1890s with the dog Nipper listening to an Edison cylinder phonograph. In 1899, Owen bought the painting from Francis Barraud, the artist, and asked him to paint out the Edison machine and substitute a Gramophone, which he did. In 1900, Emile Berliner acquired the US rights to the painting and it became the trademark of the Victor Talking Machine Company in 1901. UK rights to the logo were reserved by Gramophone. Nipper the dog lived from 1884 to 1895 and is honoured in England with a celebrated grave marker. Recording studios In the mid-1920s, company chairman Trevor Osmond Williams approved funding for the company to secure property and build a recording studio, putting F. H. Dart from the company's technical recording department in charge of the project. Number 3 Abbey Road was acquired in 1929 and, after nearly 2 years of extensive renovations, the 3-studio facility that would come to be known as EMI Recording Studios (and eventually Abbey Road Studios) opened on November 12, 1931. Formation of EMI In March 1931, Gramophone merged with the English Columbia Graphophone Company to form Electric and Musical Industries Ltd (EMI). The "Gramophone Company, Ltd." name, however, continued to be used for many decades, especially for copyright notices on records. Gramophone Company of India was formed in 1946. The Gramophone Company Ltd legal entity was renamed EMI Records Ltd. in 1973. Acoustic recordings From the 1890s to mid-1925, recordings were made without any electrical equipment, relying instead upon the energy inherent in the sound waves generated by the performers, to activate the recording apparatus. See also List of record labels EMI