to an unusual set of circumstances: The mayor of nearby Boston, Malcolm Nichols, banned the production of Eugene O'Neill's play, Strange Interlude in Boston. Rather than fight the mayor, the Theatre Guild moved the production to Quincy. The five-hour play was presented in two parts with a dinner break. The first Howard Johnson's restaurant was near the theater, and hundreds of influential Bostonians flocked to the restaurant. Through word of mouth, more Americans became familiar with the Howard Johnson Company. Expansion in the 1930s and 1940s Johnson wanted to expand his company, but the stock market crash of 1929 prevented this. After waiting a few years and maintaining his business, Johnson persuaded an acquaintance in 1935 to open a second Howard Johnson's restaurant in Orleans, Massachusetts. The second restaurant was franchised and not company-owned. This was one of America's first franchising agreements. By the end of 1936, there were 39 more franchised restaurants, creating a total of 41 Howard Johnson's restaurants. By 1939, there were 107 Howard Johnson's restaurants along American East Coast highways, generating revenues of $10.5 million. In less than 14 years, Johnson directed a franchise network of over 10,000 employees with 170 restaurants, many serving 1.5 million people a year. Johnson’s success gave him added opportunity to capitalize on getting his name around. When wealthy socialite Dorothy May Kinnicutt Parish (known as Sister Parish) began her decorating business in the 1930s, Johnson hired her to decorate the restaurant he built in Somerville, New Jersey. She told a reporter from The New York Times, “I dressed the waitresses in aqua, did the walls in aqua, I made the placemats in aqua. I guess I must have thought it was quite chic, but I haven’t done a thing in aqua since.” (quoted in A History of Howard Johnson’s by Anthony Mitchell Sammarco). The unique icons of orange roofs, cupolas, and weather vanes on Howard Johnson properties helped patrons identify the chain's restaurants and motels. The restaurant's trademark Simple Simon and the Pieman logo was created by artist John Alcott in the 1930s while the fiberglass signs were sculptured by Charles Pizzano. There were 200 Howard Johnson's restaurants when America entered World War II. By 1944, only 12 Howard Johnson's restaurants remained in business. The effects of war rationing crippled the company. Johnson managed to maintain his business by serving commissary food to war workers and U.S. Army recruits. When