aired in over 80 countries in addition to his being used in digital, print and billboard advertising. In September 2012, Bryant shot a commercial for Turkish Airlines with FC Barcelona star Lionel Messi. In the airline's latest commercial, the duo competes to win the attention of a young boy. In 2013, Forbes listed Bryant the fifth highest paid sports star in the world behind Floyd Mayweather, Cristiano Ronaldo, LeBron James and Lionel Messi. Bryant appeared as the cover athlete for the following video games: Kobe Bryant in NBA Courtside NBA Courtside 2: Featuring Kobe Bryant NBA Courtside 2002 NBA 3 on 3 Featuring Kobe Bryant NBA '07: Featuring the Life Vol. 2 NBA 09: The Inside NBA 2K10 NBA 2K17 (Legend Edition; Legend Edition Gold) NBA 2K21 (Mamba Forever Edition) Bryant was also one of the global ambassadors of the 2019 FIBA Basketball World Cup in China. Music In high school, Bryant was a member of a rap group called CHEIZAW, named after the Chi Sah gang in the martial arts film Kid with the Golden Arm. The group was signed by Sony Entertainment, but the company's ultimate goal was to eliminate the group and have Bryant record on his own. The label wanted to capitalize on Bryant's youth and NBA fame. He performed at a 1997 concert by Sway & King Tech and recorded a verse for a remix of Brian McKnight's "Hold Me". Bryant even appeared on Lakers teammate O'Neal's Respect, starting the track "3 X's Dope", though Bryant's name was not listed on the credits. Sony pushed Bryant from his roots of underground hip hop into a more radio-friendly sound. His debut album, Visions, was scheduled to release in the spring of 2000. The first single, "K.O.B.E'", featured supermodel Tyra Banks singing the hook. The single debuted in January 2000, and was performed at NBA All-Star Weekend that month; the song was not well received. Sony abandoned plans for the album, which was never released, and dropped Bryant later that year. The Sony president who originally signed Bryant had already left, and Bryant's other backers had mostly abandoned him. Afterward, Bryant co-founded an independent record label, Heads High Entertainment, but it folded within a year. In 1999, Bryant appeared on a remix of "Say My Name" by Destiny's Child on the Maxi single version of the song. In 2011, Bryant was featured in Taiwanese singer Jay Chou's