and Tera Antar, who were Syrian Jews, relocated to Brooklyn, New York from Aleppo, Syria. Murad and Tera worked in their market stalls alongside Arabs, including Egyptians, other Syrians, as well as Turks. Eddie's father Sam Antar was a retailer, and it was no surprise to the family that Eddie also became a retailer. The predecessor to Crazy Eddie was a consumer electronics shop called Sight And Sound. It was a property of ERS Electronics, a company owned by Sam M. Antar, his son Eddie Antar, and Eddie's cousin Ronnie Gindi. Sight And Sound, located on Kings Highway in Brooklyn, began operation in 1969 and offered electronics at regular prices. Due to his aggressive sales techniques, Eddie quickly became known as "Crazy Eddie", but within eighteen months the shop (as well as Eddie and Ronnie) was nearly bankrupt. Eddie bought out Gindi's one-third ownership stake of Sight And Sound, and Sam M. Antar retained his one-third stake but left the day-to-day operations to Eddie. In 1971, the Sight And Sound store on Kings Highway was renamed Crazy Eddie. Eddie continued his sales tactics with the renamed Crazy Eddie shop, but this time was successful. Eventually, Eddie closed that location and relocated the business to a bigger shop, just a few blocks from Sight And Sound's old location. In 1973, Antar opened the second Crazy Eddie location in Syosset, New York. A third followed during 1975, located in Greenwich Village. That year, Antar established a corporate main office on Coney Island Avenue in Brooklyn. By 1977, two more stores had been opened, with one located on East Fordham Road in The Bronx and the other being the first Crazy Eddie location in New Jersey, located on the southbound side of Route 17 in Paramus. By 1981, Crazy Eddie was operating ten locations, one of which was a new flagship location located on East 57th Street on Manhattan’s Upper East Side. Advertising Crazy Eddie stores were famous in the New York metro area for their advertisements, which featured Jerry Carroll as the star. The relationship between the two sides began in 1972, when Carroll was a radio disc jockey known as “Dr. Jerry” at WPIX-FM. Antar had paid for an on-air ad and Carroll read the chain's slogan “his prices are insane” in an exaggerated and frenetic manner. When Antar heard Carroll's delivery, he telephoned the radio station and told Carroll to