and the "pure glacial spring water" from which it is made. Transparent bottles are posed against snowy landscapes under headlines like "Here you see exactly what you're made of" and "When you have nothing to hide behind, you tend not to hide anything". 2013 The campaign "To the life less ordinary" is designed to illustrate that, due to its blend of 6-row barley, glacial water, and the midnight sun process, Finlandia is a "less ordinary vodka" produced in a less ordinary fashion. The campaign is meant to inspire viewers to never settle for the routine but instead always embrace a less ordinary life. Bottle design Frozen Ice (1970) Tapio Wirkkala designed the original "Frozen Ice" bottle, which conveyed the impression of an ice-cold drink from Lapland in the Arctic North. The textured glass glittered like the surface of an icicle. The label featured two white reindeers sparring against the Midnight Sun low on the horizon. Hammered Ice (1998) Hansen Design of Design Philadelphia introduced "Hammered Ice" bottle design. The paper label was dropped and replaced with lacquered text. Glacial Ice (2003) Harri Koskinen, Finnish tabletop glass and industrial designer, along with New York's Wallace Church & Co. graphic designers and the Finlandia Global package design team, designed and launched the "Glacial Ice" bottle. The texture mimicked the sensation of melting ice, capturing the origins of the brand's glacial spring water. Melting Ice (2011) Finlandia introduced a new bottle called "Melting Ice". The bottle was developed through the collective effort of designers including Harri Koskinen, the Finnish designer who was instrumental in the development of the prior Finlandia bottle, and Kenneth Hirst, an industrial designer based in New York, who sculpted the new form. References External links Altia Corporation - Finlandia Vodka contract producer Brown–Forman brands Finnish brands Finnish vodkas