25% being awarded to Boston telephone manufacturer Charles Williams Jr. in exchange for 1,000 telephones to be provided to the Canadian market. This order could not be fulfilled due to surging demand in the United States. For a few years, the senior Bell and his friend and business associate Reverend Thomas Philip Henderson collected royalties from the lease of telephones to customers in the limited late-1870s Canadian market, who either operated their own private telephone lines or subscribed to a third party telecommunications service provider. In 1879 Bell's father sold his Canadian rights to the National Bell Telephone Company, formed in Boston, Massachusetts earlier that year by the merger of the Bell Telephone Company and the New England Telephone and Telegraph Company, which in 1880 reorganized as the American Bell Telephone Company, initiating the Bell System. That same year the Canadian division was renamed to "The Bell Telephone Company of Canada Ltd.", eventually to be headed by U.S. executive Charles Fleetford Sise from Chicago who served as its first general manager. The first supplier of telephones to Bell was a company established by Thomas C. Cowherd and his son James H. Cowherd, in a three-storey brick building in Brantford, Ontario, creating Canada's first telephone factory. Thomas and James had been good friends of Alexander Graham Bell, providing stovepipe wire with which Bell conducted his early telephone experiments from his father's home in Tutelo Heights, Ontario, and also building some 2,398 telephones to Bell's specifications for the Canadian market until James Cowherd's untimely death from tuberculosis in 1881. With a government-granted monopoly on Canadian long-distance telephone service, The Bell Telephone Company of Canada was serving 237,000 subscribers by 1914. Since its early years The Bell Telephone Company of Canada, Ltd. had been known colloquially as "The Bell" or "Bell Telephone". On March 7, 1968, Canadian federal legislation renamed The Bell Telephone Company of Canada, Ltd. to Bell Canada. Competition and territory reduction Bell Canada extended lines from Nova Scotia to the foot of the Rocky Mountains in what is now Alberta. However, most of the attention given to meeting demand for service focused on major cities in Ontario, Quebec, and the Maritime Provinces. Atlantic Canada During the late 19th century, Bell sold its Atlantic operations in the three Maritime provinces, where many small independent companies also operated and eventually came under the ownership of three provincial companies. Newfoundland and Labrador joined