encouraging passengers on select flights to visit the airport restroom before they board. On 10 November of the same year, ANA also announced "Inspiration of Japan", ANA's newest international flight concept, with redesigned cabins initially launched on its 777-300ER aircraft. In July 2011, All Nippon Airways and AirAsia agreed to form a low-cost carrier, called AirAsia Japan, based at Tokyo's Narita International Airport. ANA held 51 percent shares and AirAsia held 33 percent voting shares and 16 percent non-voting shares through its wholly owned subsidiary, AA International. The carrier lasted until October 2013, when AirAsia withdrew from the joint venture; the carrier was subsequently rebranded as Vanilla Air. In March 2018, All Nippon Airways announced the integration of its two low cost carrier subsidiaries Peach Aviation and Vanilla Air into one entity retaining the Peach name; starting in the second half of FY2018 and to be completed by the end of FY2019. On 29 January 2019, ANA Holdings purchased a 9.5% stake in PAL Holdings, Philippine Airlines' parent company, for US$95 million. Parent company ANA Holdings Company was created in April 2013 due to the "changing landscape of the airline industry", with competition against low cost carriers cited as one of the reasons. The new holding company would have over 70 companies under it, most notably All Nippon Airways, but also low cost subsidiaries such as Peach Aviation, and other catering and ground operations companies. The holding company is led by a separate chairman and CEO. Senior leadership Chairman: Shinya Katanozaka (since April 2022) Chief Executive: Koji Shibata (since April 2022) List of former Chairmen Yoji Ohashi (2013–2015) Shinichiro Ito (2015–2022) List of former Chief Executives Shinichiro Ito (2013–2015) Shinya Katanozaka (2015–2022) Corporate affairs and identity President and Chief Executive Officer All Nippon Airways has been led by only a President and CEO since April 2013, when a new parent company was formed. The Chairman of All Nippon Airways became the chairman of the holding company, and All Nippon Airways ceased to have its own chairman. The following is a list of Presidents and CEOs, along with the year of their appointment: Masuichi Midoro – 1952 Kaheita Okazaki – 1961 Isamu Morimura – 1967 Tetsuo Oba – 1969 Tokuji Wakasa – 1970 Masamichi Anzai – 1976 Taizo Nakamura – 1983 Akio Kondo – 1987 Seiji Fukatsu – 1993 Kichisaburo Nomura – 1997 Yoji Ohashi – 2001 Mineo Yamamoto – 2005