his colleague Greg Hudson claimed that the phrases "Someone sung this song for Satan" and "the source is Satan" would be audible. At their behest teenagers burned over 300 records and cassettes of secular music with alleged satanic messages. The teens did not burn a copy of Television's Greatest Hits, but Brown asserted that "Satan can be an influence whether they [the songwriters] know it or not. We don't think they did it on purpose and we're not getting down on Mister Ed." Before the theme song begins, the sound of Mr. Ed whinnying is heard before Mr. Ed's human voice is heard saying "Hello, I'm Mr. Ed." The theme starts out with the famous lyrics "A horse is a horse/Of course, of course." Sponsorship The series was sponsored from 1961 to 1963 by Studebaker-Packard Corporation and Studebaker Corporation. At first, sponsorship came from Studebaker's dealer association, with corporate sponsorship coming from South Bend once the series had been picked up by CBS. Studebakers were featured prominently in the show during this period. The Posts are shown owning a 1962 Lark convertible, and the company used publicity shots featuring the Posts and Mister Ed with their product (various cast members also appeared in "integrated commercials" for Lark at the end of the program). When another Lark convertible served as the official pace car at the 1962 Indianapolis 500, Connie Hines attended the race as part of the promotion. Studebaker's sales dropped dramatically in 1961 and, despite their exposure via sponsoring this program, never recovered. Studebaker ended U.S. motor vehicle production on December 20, 1963. Later, Studebaker's sponsorship and vehicle-supply agreement ended, and The Ford Motor Company provided the vehicles seen on-camera starting at the beginning of 1965. (Studebaker vehicle production ended in March 1966.) Home media MGM Home Entertainment released two Best-of collections of Mister Ed on DVD in Region 1. Volume 1 (released January 13, 2004) contains 21 episodes and Volume 2 (released March 8, 2005) contains 20 episodes. Due to poor sales, further volumes were not released. MGM also released a single-disc release titled Mister Ed's Barnyard Favorites on July 26, 2005, which contains the first eight episodes featured on Volume One. Shout! Factory announced in June 2009 that they had acquired the rights to release Mister Ed on DVD, and subsequently released the six seasons on DVD in Region 1 in the U.S. Notably, Seasons 4 and