VII of the Civil Rights Act of 1964 and the Equal Pay Act of 1963, the first two major legislative victories of the movement, and forced the Equal Employment Opportunity Commission to stop ignoring, and start treating with dignity and urgency, claims filed involving sex discrimination. They successfully campaigned for a 1967 Executive Order extending the same affirmative action granted to blacks to women, and for a 1968 EEOC decision ruling illegal sex-segregated help want ads, later upheld by the Supreme Court. NOW was vocal in support of the legalization of abortion, an issue that divided some feminists. Also divisive in the 1960s among women was the Equal Rights Amendment, which NOW fully endorsed; by the 1970s, women and labor unions opposed to ERA warmed up to it and began to support it fully. NOW also lobbied for national daycare. NOW also helped women get equal access to public places. For example, the Oak Room at the Plaza Hotel in New York held men-only lunches on weekdays until 1969, when Friedan and other members of NOW staged a protest. Despite the success NOW achieved under Friedan, her decision to pressure Equal Employment Opportunity to use Title VII of the 1964 Civil Rights Act to enforce more job opportunities among American women met with fierce opposition within the organization. Siding with arguments from the group's African American members, many of NOW's leaders accepted that the vast number of male and female African Americans who lived below the poverty line needed more job opportunities than women within the middle and upper class. Friedan stepped down as president in 1969. In 1973, Friedan founded the First Women's Bank and Trust Company. Women's Strike for Equality In 1970 NOW, with Friedan leading the cause, was instrumental in the U.S. Senate's rejection of President Richard M. Nixon's Supreme Court nominee G. Harrold Carswell, who had opposed the 1964 Civil Rights Act granting (among other things) women workplace equality with men. On August 26, 1970, the 50th anniversary of the Women's Suffrage Amendment to the Constitution, Friedan organized the national Women's Strike for Equality, and led a march of an estimated 20,000 women in New York City. While the march's primary objective was promoting equal opportunities for women in jobs and education, protestors and organizers of the event also demanded abortion rights and the establishment of child-care centers. Friedan spoke about the Strike for Equality: All