television series, Bar Rescue and Repo Games. During Viacom's upfronts presentation that May, it was announced that Spike would undergo a brand repositioning, with a larger focus on reality programming and a broader audience of males in the key demographic. The changes were intended to pivot Spike's brand in a more mature direction, which were described as an aim to be less like Maxim magazine and more like Esquire. A promotional campaign emphasized adversity as a common theme in Spike's programming. The following year, Spike ordered the bounty hunting competition series Full Bounty, Rat Bastards (a series following a pest control business in Mississippi), and Tattoo Nightmares, along with a revival of World's Wildest Police Videos. Full Bounty was later revealed to actually be a third season of The Joe Schmo Show. In 2013, Bellator MMA made its network debut with the premiere of its eighth season; the now Viacom-owned mixed martial arts promotion previously aired on sibling channel MTV2. Later that year, Fox reality series Cops moved to Spike beginning September 14. In the fall, kickboxing promotion Glory made its network debut with Glory 11: Chicago. This was not Spike's first time broadcasting a kickboxing event as, in 2012, they partnered with K-1 to broadcast several events on their website. The end of the year saw the Video Game Awards revamped and become known as VGX. At the end of the year, Impact Wrestling would air its last episode on Spike on December 24, 2014, before moving to Destination America in 2015. Spike also announced that they would drop their video game award show; Geoff Keighley would go on to create his own award show in the form of The Game Awards. In January 2015, following a similar deal made by NBC, Spike announced they would air monthly fight cards by the Haymon Boxing-created "Premier Boxing Champions". "The Ones to Watch" During its upfronts on March 3, 2015, Spike unveiled a new logo and tagline, "The Ones to Watch". The re-branding aimed to make the network more inclusive to women, emphasizing a focus on "big talent, engaging shows and hits that get people talking" and further expansions into scripted series. Alongside the miniseries Tut and the announcement of an expanded episode order for the series Lip Sync Battle (a spin-off of a segment from Late Night with Jimmy Fallon), the network announced an output deal with Dwayne Johnson's Seven