Editor-in-Chief Andrew Kirell questioned this decision, asking rhetorically, "What's so offensive there? Well, 'puff' is a term often used to describe a gay man, as if Ukrainian children knew that." Mrs. Puff's quotes and voice have also become popular with fans and casual viewers. The Sun writer Esther Cepeda humorously referred to Mrs. Puff's catchphrase "Oh, SpongeBob!" as "immortal words" in a 2011 article. Her quote "Oh, Neptune" became part of an Internet meme in 2016. Various memes covered by the comedy websites Smosh and BuzzFeed have featured other quotes from the character. In an interview with San Diego Gay & Lesbian News, the cast of Surprise Surprise (which starred Catlett) mentioned that "not one cast or crew person on the movie let a day [on the set] go by without calling some relative ... and handing their cell phones to Mary Jo [Catlett] to do her best 'Oh noooooooo, SpongeBob, nooooooooooo!'" In other media Mrs. Puff has appeared in many types of SpongeBob SquarePants merchandise, including action figures, aquarium ornaments, and video games. Tie-in books have prominently featured the character. Board games based on the show, such as The Game of Life and Bikini Bottom Book of Games, use her schoolhouse as a playing location. In 2007, a Lego construction set based on Mrs. Puff's school was released. SpongeBob's Boating Bash, a 2010 racing video game, centers on Mrs. Puff and takes place at the boating school. Mrs. Puff is a playable character in the Wii version, and acts as a guide for the player in the Nintendo DS game. Theme parks and events have featured Mrs. Puff, often as a costumed character. She was included on a boating school float as part of Sea World Australia's SpongeBob ParadePants parade, which opened in December 2011. She appeared at Universal Studios Hollywood's "SpongeBob Fan Shellabration" in 2013, and at the 2015 SpongeBob SquarePants 400 in Kansas City. Mrs. Puff also made regular appearances at Nickelodeon Suites Resort and Nickelodeon Universe with Mr. Krabs. A section of the SpongeBob StorePants souvenir shop at the Universal Orlando Resort is modeled after Mrs. Puff's boating school. In 2011, Mary Jo Catlett provided the voice-over for a road traffic safety commercial hosted by Mrs. Puff. It was produced by Nickelodeon and Toyota as the first in a series of SpongeBob advertisements from the two companies. The 30-second infomercial incorporated clips from the fifth-season episode