say the line the same way every time he read it. In 1975, Carroll began appearing in television commercials for Crazy Eddie. For most of the next fifteen years Carroll performed commercials in the same frenetic manner he had for radio. One of his more memorable promotions was for Crazy Eddie's annual "Christmas in August" sale, where he would dress in a Santa suit and do the commercial while stagehands threw fake snowballs at him. Carroll also had a trademark look in each commercial, wearing a blue suit with a lighter blue turtleneck shirt in almost all of his appearances (even during later years). Carroll even appeared in a Spanish-language Crazy Eddie advertisement, although he did not have a speaking role; instead, his appearance consisted of him holding a radio to his ear as he walked behind the commercial's spokesman, stopping only to wave at the camera several times. During the 1980s, more than 7,500 unique radio and television ads were broadcast in the tri-state area. Carroll's acting became so identified with the company that many people thought he was actually Crazy Eddie; Crazy Eddie even made a commercial to this effect with Carroll as a Superman-styled superhero named Crazy Eddie. Warner Communications, the parent company of the distributor of the Superman movie series, found the commercial to be problematic and sued the chain trying to stop it. At the time, Warner also was the parent company of the Atari video game company, and its largest customer for systems and games was Crazy Eddie. Therefore, in retaliation for the lawsuit, Eddie said that if Warner was going to sue for the commercial, he would stop selling Atari products in his stores. The suit was eventually settled. The commercials were so memorable that HBO's news parody series Not Necessarily the News created a parody television commercial featuring a caricature of Oliver North (from the infamous Iran–Contra affair), known as "Crazy Ollie", selling used weapons at bargain prices. An early Eddie's commercial parody appeared on NBC's Saturday Night Live on January 22, 1977, in the Dan Aykroyd creation, "Crazy Ernie". Carroll and the commercials became significantly cultural during the 1980s, with the commercials sometimes appearing in the background of contemporary motion pictures. An example is the frightening first sight of a television receiver with a typical Jerry Carroll commercial on screen by Daryl Hannah's mermaid character in Ron Howard's 1984 comedy Splash.