on game days. University of Southern California (USC) Gold The official colors of the University of Southern California are Pantone 201C and Pantone 123C. These colors, designated as USC Cardinal and USC Gold, were adopted in 1895 by Rev. George W. White, USC's third president, and are equal in importance in identifying the USC Trojans. California (Berkeley) Gold California Gold is one of the official colors of the University of California, Berkeley, as identified in their graphic style guide for use in on-screen representations of the gold color in the university's seal. For print media, the guide recommends to, "[u]se Pantone 7750 metallic or Pantone 123 yellow and 282 blue". The color is one of two most used by Berkeley, the other being Berkeley Blue; these, together, are the original colors of the University of California system, of which variations of blue and gold can be found in each campus' school colors. Cal Poly Pomona gold Cal Poly Pomona gold was one of the two official colors of California State Polytechnic University, Pomona (Cal Poly Pomona). The official university colors were green (PMS 349) and gold (PMS 131). Cal Poly Pomona's Office of Public Affairs created the colors for web development and has technical guidelines, copyright and privacy protection; as well as logos and images that developers are asked to follow in the University's Guidelines for using official Cal Poly Pomona logos. If web developers are using gold on a university website, they were encouraged to use Cal Poly Pomona gold. Cal Poly Pomona has adopted a new brand color palette including a different gold color: #FFB500. The logo of the Cal Poly Pomona's athletic teams, the Cal Poly Pomona Broncos, has changed in 2014 to reflect the new gold color, but is currently using #FFB718. UCLA Gold The color was approved by the University of California, Los Angeles (UCLA) Chancellor in October 2013. This is a shade of gold identified by the university for use in their printed publications. MU Gold MU Gold is used by the University of Missouri as the official school color along with black. Mizzou Identity Standards designated the color for web development as well as logos and images that developers are asked to follow in the University's Guidelines for using official Mizzou logos. Pale gold The color pale gold is displayed at right. This has been the color called gold in Crayola crayons since