the Koskenkorva facility in western Finland, initial distillation of the fermented six-row barley takes place in seven columns with an average height of 25 meters using Altia's multi-pressure distilling system. Any remaining impurities, including lethal methanol as well as fusel alcohols and oils, are removed as the grain spirit is moved in a continuous process through more than 200 distillation steps. The entire production process, from grain mashing until the final neutral spirit flows out of the column, takes approximately 50 hours. The final product, a grain spirit 96.5% by volume, is then transported about 315 kilometers (196 miles) south to the historic alcoholic beverage plant in the village of Rajamäki near Helsinki. The barley distillate is diluted with glacial water from the Rajamäki spring. Because the water is naturally filtered through sand and moraine formed by retreating glaciers during the Ice Age, no deionization, osmosis treatment or other artificial purification is used – unlike with some other vodkas. The cooling and heating water used throughout the process is recirculated in a closed system to efficiently control temperature and keep water use to a minimum. Varieties Finlandia is available in pure form (distilled alcohol + water) and in several flavored versions. Finlandia promotion During the past several decades, the marketing of Finlandia vodka has involved a number of global promotional campaigns. 1976–1985 Several advertising campaigns in which taste is the primary focus: "There are vodkas for orange juice lovers and tomato juice lovers. Now a vodka for vodka lovers" (1976). "The vodka for vodka purists" (1977). "Vodka for vodka drinkers" (1982). "Finlandia Vodka for vodka lovers" (1983). "The world's finest vodka. Over ice" (1984–85). 1990 The campaign "Finlandia. Vodka From the Top of the World" stresses the properties appreciated by vodka drinkers: coldness, clarity, and purity. The campaign was reintroduced in 2006. 1998 The campaign "In a past life I was pure, glacial spring water" is launched under the umbrella theme "Past Lives" in which Finlandia vodka recalls its glacial origins. The ad series evokes a sense of the past through grainy photos and personalities speaking about their past lives. 1999 The campaign "Refresh" captures Finlandia vodka as "purely refreshing". 2002 Finlandia appears as "The Official Vodka of James Bond" for "007 Die Another Day", the James Bond film series. 2005 The campaign "Vodka from a Purer Place" declares Finlandia to be "naked vodka" by playing up its Finnish heritage