Bill Posters Association of North America was established (now known as the Outdoor Advertising Association of America) as a billboard lobbying group. 1889 – The world's first 24-sheet billboard was displayed at the Paris Exposition and later at the 1893 World's Columbian Exposition in Chicago. The format was quickly adopted for various types of advertising, especially for circuses, traveling shows, and movies. Early 1900s – Poster art schools were established in England, Austria and Germany. 1908 – The Model T automobile was introduced in the U.S., increasing the number of people using highways and therefore the reach of roadside billboards. 1919 – Japanese candy company Glico introduced its building-spanning billboard, the Glico Man. 1925 – Burma-Shave made billboards lining the highways. 1936 – The Wall Drug billboards started to go up nationwide. 1960 – The mechanized Kani Doraku billboard was built in Dotonbori, Osaka. 1965 – The Highway Beautification Act was passed after much campaigning by Lady Bird Johnson. 1971 – The Public Health Cigarette Smoking Act banned cigarette ads in television and radio, moving that business into billboards. 1981 – The Supreme Court overturned a San Diego billboard ban, but left room open for other cities to ban commercial billboards. 1986 – Non-television advertising became restricted – as now, non-television adverts could not show people smoking. This meant that Benson & Hedges and Silk Cut, amongst other brands, advertised their cigarettes through increasingly indirect and obscure campaigns to a point where they became recognizable. 1998 – The four major U.S. tobacco companies signed the Tobacco Master Settlement Agreement, which eliminated billboard advertising of cigarettes in 46 states. 2007 – The industry adopted one-sheet plastic poster replacement for paper poster billboards and began the phase-out of PVC flexible vinyl, replacing it with eco-plastics such as polyethylene. 2010 – The first "scented billboard", emitting odors similar to charcoal and black pepper to suggest a steak grilling, was erected in Mooresville, North Carolina by the Bloom grocery chain to promote the sale of beef. 2010 – Augmented billboards were introduced in the Transmediale Festival 2010 in Berlin using Artvertiser. Notable billboards Hollywood Sign The Citgo Sign, Kenmore Square, Boston Coca-Cola billboard in Kings Cross, Sydney, Australia Coca-Cola sign Monarch advertising sign Osborne bull figures in Spain Paddy Power Cleeve Hill Sign Piccadilly Circus illuminated signs Valdivieso advertising sign Pepsi Super Bowl sponsorship See also Advertising board Advertising column Billboard bicycle Billboard hacking