another wrestling promotion, Total Nonstop Action Wrestling (TNA), which saw TNA Impact! premiere on Saturday, October 1, 2005. Later in the month, Spike TV debuted the video game news show Game Head, hosted by Geoff Keighley. "Get More Action" In 2005, Viacom conducted research which found that word-of-mouth knowledge narrowly perceived Spike TV's programming as being predominantly "low-brow", violent, and reliant on sex appeal. These findings led Viacom to pursue a rebrand in an effort to clarify the network's focus. At its upfront presentations in 2006, Viacom unveiled a new logo for the channel (officially shortening its name to simply "Spike"), and the new slogan "Get More Action". The new brand was described as being "authentic" and "unapologetically" masculine, and emphasizing action as a core genre of programming for the network. The new branding would launch alongside the premiere of Blade: The Series in June 2006. Spike also attracted advertisers with product placement opportunities, such as the "Men of Action" promos, which featured homages and parodies of "classic action moments". On September 5, 2006, Spike premiered the documentary film Metal of Honor: The Ironworkers of 9/11 by filmmaker Rachel Maguire, which profiled the ironworkers' efforts in the attempts for rescue and recovery following the September 11 attacks at the World Trade Center site. The film proceeds through the ironworkers' dismantling of the fallen towers. On October 10, 2006, Spike debuted the Scream Awards, the first awards show honoring horror, science fiction, fantasy and comic book-based entertainment. In October 2007, Kevin Kay was appointed network president after serving as executive vice president and general manager of the channel for the previous two years. The post had been vacant since December 2006. In 2008, the network debuted DEA, a reality series based on the Drug Enforcement Administration. On April 7, 2008, Spike acquired cable syndication rights for the sitcom Married... with Children. Five new unscripted series were also picked up for the channel's Summer 2008 lineup, including 1000 Ways To Die. In the fall of 2009, Spike broadcast live Australian rugby league semifinal games from the National Rugby League and also showed the grand final, as part of efforts by David Niu to bring the National Rugby League USA to the United States. On June 1, 2010, Spike launched into the first crowd-sourced pilot episode contest with Scripped, a web-based screenwriting community. "Get Real" In January 2011, Spike ordered two new reality