shows that personal importance of an event is a strong predictor of flashbulb memories. A study done on the flashbulb memory of the resignation of the British prime minister, Margaret Thatcher, found that the majority of UK subjects had flashbulb memories nearly one year after her resignation. Their memory reports were characterized by spontaneous, accurate, and full recall of event details. In contrast, a low number of non-UK subjects had flashbulb memories one year after her resignation. Memory reports in this group were characterized by forgetting and reconstructive errors. The flashbulb memories for Margaret Thatcher's resignation were, therefore, primarily associated with the level of importance attached to the event. When Princess Diana died, it was a very important and surprising event. It affected people across the globe. When looking at accuracy, the importance of the event can be related to how accurate an individual's flashbulb memory is. Reports found that among British participants, no forgetting occurred over four years since the event. Events that are highly surprising and are rated as highly important to an individual may be preserved in the memory for a longer period of time, and have the qualities of recent events compared to those not as affected. If an event has a strong impact on an individual these memories are found to be kept much longer. Consequence It was proposed that the intensity of initial emotional reaction, rather than perceived consequence, is a primary determinant of flashbulb memories. Flashbulb memories of the 1981 assassination attempt on President Reagan were studied, and it was found that participants had accurate flashbulb memories seven months after the shooting. Respondents reported flashbulb memories, despite low consequence ratings. This study only evaluated the consequence of learning about a flashbulb event, and not how the consequences of being involved with the event affects accuracy. Therefore, some people were unsure of the extent of injury, and most could only guess about the eventual outcomes. Two models of flashbulb memory state that the consequences of an event determines the intensity of emotional reactions. The Importance Driven Emotional Reactions Model indicates that personal consequences determine intensity of emotional reactions. The consequence of an event is a critical variable in the formation and maintenance of a flashbulb memory. These propositions were based on flashbulb memories of the Marmara earthquake. The other model of flashbulb memory, called the Emotional-Integrative model, proposes that both personal importance and consequence