outlined in blue and lost the hand throttle detail. This logo debuted on the 1979 Lancia Delta, and made its way on the other models as they adopted the split grille introduced by the Delta. Though lightly revised in 2000 with the addition of a chrome shield surround, the 1974 logo was used through four decades, up to 2006. 2007 A redesigned logo, designed by Robilant Associati, was presented at the 2007 Geneva Motor Show—a couple of months after the creation of Lancia Automobiles. While the traditional chrome-framed blue shield has been retained and made three-dimensional, for the first time since 1911 lance and flag are absent; the steering wheel has been stylized into a chromed circle, from which two spikes converge towards the modern Lancia logotype in the centre. 2022 The current logo was unveiled in late 2022, as part of Lancia's newest design language dubbed Pu+Ra. The logo retains the colour scheme of the 2007 logo, while also reinstating and streamlining the flag, circle and lance theme of the 1957 logo. Media and sponsorship In 2009, the British motoring television show Top Gear suggested that Lancia had more 'great' models than any other car company. The presenters went on to test the Gamma Coupé, Fulvia Coupé, Aprilia, Montecarlo, Beta Coupé, HPE, Stratos, 037, Delta Integrale Evo II and Thema 8.32. They also stated during their review that Lancia made the best-looking cars, even though they are unreliable. Lancia sponsored the Venice Film Festival for five years, ending in 2012, with the Lancia Thema used to transport stars to the festival. Lancia was sponsor of the ninth and eleventh World Summits of Nobel Peace Prize Laureates. See also List of automobile manufacturers List of Formula One constructors List of Italian companies List of World Rally Championship Constructors' Champions Martini Racing References Further reading External links Lancia models production Stellantis Turin motor companies Defunct bus manufacturers Defunct truck manufacturers Trolleybus manufacturers Vehicle manufacturing companies established in 1906 Italian companies established in 1906 Italian brands Italian auto racing teams Italian racecar constructors World Sportscar Championship teams Formula One constructors Formula One entrants Car manufacturers of Italy Luxury motor vehicle manufacturers Sports car manufacturers