winning team during his parody of "I'll Be Missing You" by Puff Daddy and the Family/The Police. Boys of '66 hey take a bow.. They think it's all over, it is now! The video game Kinect Sports, which has football as one of the six sports represented, has two achievements that refer to the quote: "They Think It's All Over..." is awarded when the players wins their first football match, and "...It Is Now!" is obtained when the player wins with a goal scored in the final 10 seconds. See also "Your boys took one hell of a beating!" References England at the 1966 FIFA World Cup Sports television in the United Kingdom English phrases Quotations from sports Quotations from television 1966 neologisms