size. Packaging claims "More protein, 40% less sugar" to a normal Mars bar. Custom packaging The Original Mars bar in "Believe" packaging was sold in the UK from 18 April 2006 until the end of the 2006 FIFA World Cup in July. "Believe" took prominence on the packaging ("Original Mars" appeared in smaller print) to indicate support for the England national football team. Advertising in other nations of the UK was tailored to reflect their own teams after public condemnation, although in Scotland the "Believe" packaging was still used – causing negative publicity. On 30 July 2008, the Tasmanian government announced that it had secured a major sponsor, Mars for a bid to enter the Australian Football League in a deal worth $4 million over 3 years and will temporarily change the name of its top-selling chocolate bar in Australia to Believe, to help promote Tasmania's cause. Mars were re-branded "Hopp" ("Go!" in English) in Switzerland during UEFA Euro 2008. Like the "Believe" packaging sold in the UK in 2006, "Original Mars" was also shown in smaller print. In 2010, to promote England's involvement in the 2010 FIFA World Cup, the background of the UK Mars packaging became the St. George cross. Advertising slogans Former "Maxis from Mars" – United Kingdom (1969) A number of white Austin Maxis were driven around the country with numbers on the doors and if the number inside your Mars wrapper matched the Maxi you would see driving around your area, you won that very car. "Mars bringt verbrauchte Energie sofort zurück." (Mars replenishes lost energy instantaneously) - Germany (1960s) "Mars macht mobil bei Arbeit, Sport und Spiel" (Mars mobilises you at work, sports and play) – Germany (1980s and 1990s) "A Mars a day helps you work, rest and play" – Australia, Canada, New Zealand, United Kingdom "Out of this world!" – Australia, UK "Earth – what you'd eat if you lived on Mars" – New Zealand "Another way to make your day" – UK (2005) "Feels good to be back! " – Australia (2005) "An almond in every bite!" – US "Un Mars, et ça repart" (A Mars, and you're off again) – France (late 1990s and renewed from 2006) "Mars, que du bonheur" (Mars, only happiness) – France "Mars, haal eruit wat erin zit!" (Mars, get the most out of it!) – Netherlands, Belgium "Who knows? In 1,000 years we could all