maze regularly to prevent any complacency from setting in. After hearing movement in the maze one day, Haw realizes someone is approaching the station. Unsure, Haw hopes that it is his friend Hem who has found the way. Who Moved My Cheese Inc. In 1999, Who Moved My Cheese Inc was founded to handle the Who Moved My Cheese? book order demands from businesses. In 2005, the company was reorganized as Spencer Johnson Partners with the idea of bringing in partners and additional content from Dr. Spencer Johnson, the author. Spencer Johnson Partners focused on creating additional programs and services that would continue to help clients navigate change, including Gaining Change Skills. Then, in 2009, the company was purchased and renamed Red Tree leadership. Reception In the corporate environment, management has been known to distribute this book to employees during times of "structural reorganization", or during cost-cutting measures, in an attempt to portray unfavorable or unfair changes in an optimistic or opportunistic way. This has been characterized by Barbara Ehrenreich in her book Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America as an attempt by organizational management to make employees quickly and unconditionally assimilate management ideals, even if they may prove detrimental to them professionally. Ehrenreich called the book "the classic of downsizing propaganda" and summarizes its message as "the dangerous human tendencies to 'overanalyze' and complain must be overcome for a more rodentlike approach to life. When you lose a job, just shut up and scamper along to the next one." Dilbert cartoonist Scott Adams said that patronizing parables are one of the top 10 things he receives complaints about by email. Adams' retort to the message in the parable is that it is a "patronizing message for the proletariat to acquiesce". Parodies There are multiple parody works called Who Cut the Cheese?. Andy Borowitz published a parody, Who Moved My Soap?: The CEO's Guide to Surviving Prison, Simon & Schuster, c2003. Darrel Bristow-Bovey published a parody, I Moved Your Cheese, Penguin Random House South Africa, Apr 13, 2012. The webcomic Abstruse Goose has a strip which is a parody of the book. Comedian/TV host/motivational speaker Ross Shafer wrote Nobody Moved Your Cheese! References External links Who Moved My Cheese? A light-hearted look at some real-life cheese rules Who Moved My Cheese? The Movie 1998 non-fiction books Business books Business fables G. P. Putnam's Sons books