contract, TNN had the rights to a late Sunday afternoon game each week except for the first week, when UPN aired the afternoon game instead. In 2001, TNN aired CBS Sports-produced coverage of the inaugural opening round game of the NCAA Division I men's basketball tournament. The opening round game would later move to ESPN in 2002. In 2001, TNN added off-network sitcoms and dramas such as Diff'rent Strokes, The Wonder Years, The Rockford Files, WKRP in Cincinnati, Newhart, Hangin' With Mr. Cooper, Miami Vice and Taxi. It also became the first channel to air reruns of MADtv. These moves went unnoticed for the most part, due to TNN's lack of popularity. By this time, all country-western programming had been purged from the network; some of The Nashville Network's former programming was picked up by CMT, while other classic TNN shows were picked up by Great American Country, including eventually the Grand Ole Opry, which was pushed off to CMT and eventually removed by Viacom after they did not renew the agreement to carry the series. In 2001, TNN began to market itself as "The New TNN", an inadvertent pleonasm in its full context. By late 2002, the channel had picked up more male-oriented shows, such as Baywatch, Monster Jam, the hidden camera game show Oblivious, Robot Wars Extreme Warriors, Star Trek: The Next Generation, and Slamball. Spike (2003–2018) In April 2003, it was announced that the network would be relaunched as Spike TV on June 16. Promoted with the slogan "The First Network for Men", Viacom aimed to target young adult males aged 18–34 — a demographic they believed were being served insufficiently by other cable networks. Spike's launch programming would include a slate of new adult animation series such as Gary the Rat, Ren & Stimpy "Adult Party Cartoon" (an adult-oriented revival of the former Nickelodeon series The Ren & Stimpy Show, led by its original creator John Kricfalusi), and Stripperella, as well as other new series such as Ride with Funkmaster Flex, joined by its recent acquisitions CSI, Star Trek, and Raw. Other planned programming included interstitial segments on health, technology, and finance in collaboration with Men's Health, Stuff, and MarketWatch. Three days before the planned launch date, film director Spike Lee won a New York Supreme Court injunction preventing Viacom from using the name "Spike TV". Lee claimed that because of his well-known popularity in Hollywood,