associated intellectual property were then acquired by Texas-based company Trident Growth Fund. In July 2006, Trident attempted to auction the brand and the domain name crazyeddie.com on eBay, but the reserve price was not met. On March 3, 2009, it was announced that Brooklyn-based businessman Jack Gemal had bought the rights to the Crazy Eddie name and quickly began a new online Crazy Eddie venture at pricesareinsane.com. Gemal was also reported to be scouting retail space for new Crazy Eddie retail locations, stating that he wanted to open 50 locations during the next two years. This online venture performed business in the same manner as Crazy Eddie's other online stores, selling appliances and other electronics through the Internet. However, Gemal was never able to find the retail space he sought to reinitiate the Crazy Eddie store chain, and in 2012, the online business ended. The pricesareinsane.com site no longer exists, and as of 2018, the Crazy Eddie trademark is listed as abandoned. In October 2020, Jerry Carroll passed away after suffering from cardiac issues for many years. Writer Gary Weiss, in doing research for a book he was writing about the rise and fall of Crazy Eddie, learned that Carroll's death had not been publicized, despite how ubiquitous a presence he was while serving as spokesman for Crazy Eddie. Death of Eddie Antar On September 10, 2016, Eddie Antar died at the age of 68. A funeral home in Ocean Township, New Jersey confirmed the death. Although Antar had been suffering from liver cancer, an official cause was not given. CNBC Commentator and journalist Herb Greenberg remarked that Antar's death was the "end of an era". 2022 book On August 23, 2022, a book detailing the rise and fall of Crazy Eddie was released. Titled Retail Gangster and written by journalist Gary Weiss, the book chronicles, in significant detail, how Eddie Antar was able to build his business into one of the most profitable in the country and the illicit means he employed. References Further reading Schulman, Michael. "Remembering Crazy Eddie: His Prices Were Insane". The New Yorker, September 17, 2016. Weiss, Gary. Retail Gangster: The Insane, Real-Life Story of Crazy Eddie. Hachette, 2022. External links Sam Antar's 'Crazy Eddie' history page CE Commercials American companies established in 1971 Retail companies established in 1971 Retail companies established in 1998 Retail companies established in 2009 Defunct retail companies of the United