the culture intimately enough to poke fun at it while understanding its underlying integrity." The Times of India noted the film's social context, saying, "[it] is really about the bending of rules, social paradigms and lives – all to finally curl that ball, bending it like Beckham, through the goalpost of ambition.... The creeping divide shows that Britain is changing, but hasn't quite changed yet. The stiff upper lip has travelled miles from the time Chadha's father was denied a pint at some pubs at Southall, but like dollops of coagulated spice in badly stirred curry, discrimination crops up to spoil the taste, every now and then, in multi-racial Britain." Planet Bollywood gave the film a mark of 9 out of 10: the "screenplay not only explores the development of Jess as a person, but also the changing values and culture of NRI teens: Jess's urge to break the social norm of the Indian home-maker, her sister's (Archie Punjabi) sexually active relationship, and the gay Indian [Tony, played by Ameet Chana]." The Hindu argued, "If ever there is a film that is positive, realistic and yet delightful, then it has to be Dream Production's latest venture directed by Gurinder Chadha... Light-hearted, without taking away the considerable substance in terms of values, attitudes and the love for sport, the film just goes to prove that there are ways to be convincing and honest." Jamie Russell at the BBC gave it 4 out of 5 stars, and argued that "Mr Beckham ought to be proud to have his name on such a great film." The British film was distributed by iDream Productions in India, and went on to set the record in India for most tickets sold during a single weekend for a foreign movie. Box office In the United Kingdom, the film grossed over £11million, making it one of the highest-grossing Black/Asian-themed British films. With in US box office revenue, Bend It Like Beckham became the highest-grossing Indian-themed film in the United States since Gandhi (1982). At the time of its release, Bend It Like Beckham became the highest-grossing association football themed sports film in the United States; it remains the third highest-grossing film there in this genre (behind Kicking & Screaming and She's the Man). The film grossed worldwide. Accolades Wins 2004 Pyongyang Film Festival: Music Prize 2002 Bordeaux International Feminine Film Festival: Best actress, Special Jury Prize, Audience Award