Pierre Elliot Trudeau. At the time of the election, the Canadian economy was strong and there were few immediate negative issues, as the opposition parties were not prepared for the campaign. The major issue in the election was health care which had risen in public opinion polls to be the most important issue for Canadians. The public was largely uninterested in the election, with commentators stating that voters expected a repeat of previous regionally divided elections that offered little chance of a change of government. The Liberals' final television advertisement, according to Stephen Clarkson's The Big Red Machine, "emphasized the contrast between [the Liberals and the Canadian Alliance] while warning voters about [PC leader] Joe Clark's claim that he would form a coalition with the Bloc Québécois in a minority government. The ad told Canadians not to take risks with other parties but to choose a strong, proven team". Political parties Liberal Party The Liberal Party entered the election with a record of ending the budgetary deficit, making major reductions in federal spending (such as by cuts to the civil service, privatization of crown corporations), creating new environmental regulations, and increasing spending beginning on social programs beginning in 1998 after the budget deficit had ended and a surplus had been achieved. The Liberal Party came under attack by opposition parties for irregularities in the Department of Human Resources' Transition Job Fund program, but Chrétien managed to capably defend the government's actions. Chrétien was directly attacked by the opposition parties for alleged corrupt involvement from the Prime Minister's Office (PMO) in providing funding to local projects in Chrétien's riding of Saint-Maurice. The Liberal Party focused its attacks on the Canadian Alliance, accusing it of being a dangerous right-wing movement that was dangerous to national unity. The Liberal Party's most tense problem was the ongoing leadership feud within the Liberal Party between Chrétien and Finance Minister Paul Martin who wanted to replace Chrétien as Liberal leader and Prime Minister. Strategy Due to the regionalized nature of previous elections, the Liberal Party designed its election strategy along regional lines, aiming to take every seat in Ontario, winning seats in Quebec from the Bloc Québécois, and winning seats in Atlantic Canada, while attempting to minimize losses in Western Canada to the Canadian Alliance. Chrétien only spent parts of nine days campaigning in the West, including only two stops in the province of Alberta, both