unsold in the post-World War I recession in 1920. The following year, Walter P. Chrysler arranged to take a controlling interest in Maxwell Motors, subsequently re-incorporating it in West Virginia with himself as the chairman. One of his first tasks was to correct the faults in the Maxwell, whose quality had faltered. This improved version of the car was marketed as the "good Maxwell" Around the time of Chrysler's takeover, Maxwell was also in the process of merging, awkwardly at best, with the ailing Chalmers Automobile Company. Chalmers ceased production in late 1923. Phase out In 1925, Chrysler formed his own company, the Chrysler Corporation. That same year, the Maxwell line was phased out and the Maxwell company assets were absorbed by Chrysler. The Maxwell automobile would continue to live on in another form however, because the new 4-cylinder Chrysler model that was introduced for the 1926 model year was created largely from the design of the previous year's Maxwell. And this former Maxwell would undergo another transformation in 1928, when a second reworking and renaming would bring about the creation of the first Plymouth. Marketing to women Maxwell was one of the first car companies to market specifically to women. In 1909, it generated a great deal of publicity when it sponsored Alice Huyler Ramsey, an early advocate of women drivers, as the first woman to drive coast-to-coast across the United States. By 1914, the company had strongly aligned itself with the women's rights movement. That year, it announced its plan to hire as many male sales personnel as female. At that time, it offered a promotional reception at its Manhattan dealership which featured several prominent suffragettes such as Crystal Eastman, while in a showroom window a woman assembled and disassembled a Maxwell engine in front of onlookers. In media In 1920, the Maxwell Company contracted with actress and producer Nell Shipman to create a short promotional film featuring the Maxwell. She was able to stretch the money budgeted for the project into a multi-reel feature entitled Something New. The Maxwell's abilities were prominently featured in this melodramatic film, which had Nell Shipman and Bert Van Tuyle escaping a band of Mexican bandits by racing the sturdy little car across the Mexican badlands where they overcame obstacles such as boulders, rivers, gulches, and all other sorts of rough terrain. Maxwell dealers presented this motion picture at various venues to