Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company. The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering. In order to expand capacity for regional sales and fend off competition from national brands, Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania (near Allentown) that same year. Known as the Lehigh Valley Plant, it opened in 1972. In 1974, it was expanded from its original 1,100,000 barrels-per-year capacity to 2,500,000 and then, in 1975, it expanded again to over 5,000,000 barrels. In the mid-1970s, Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth in both the 1950 and 1970 rankings. Though it was producing more than twice as much beer in 1980, the gap between it and the top national brands was dramatically widening. In 1981, the Schaefer family sold the company to the Stroh Brewery Company. Stroh's then took over the Allentown plant in its own bid for national market share. It operated the plant until it was absorbed by Pabst Brewing Company in 1999. When Pabst opted to become a "virtual brewer", it sold the plant to Diageo just two years later. In 2008, Diageo sold it to the Boston Brewing Company, the brewer of Samuel Adams beer. Pabst retained the license to Schaefer and today outsources a reformulated brew it labels "Schaefer" and sells in niche markets in the United States. Advertising campaigns The advertising slogan for Schaefer beer is the jingle "Schaefer is the one beer to have when you're having more than one." An earlier advertising campaign from the 1950s asserted, "What do you hear in the best of circles? Schaefer, all around!" In Spanish, Schaefer's slogan was "Es la mejor, cuando se toma mas de una!" ("It is the best, when you are having more than one!") Schaefer had major exhibitions at both of New York City's World's Fairs, held in Flushing Meadows Park. During both the 1939 New York World's Fair and the 1964 New York World's Fair, Schaefer sponsored "Schaefer Center", a restaurant that used beer as an ingredient in many dishes. Schaefer was the official beer sponsor of the Brooklyn Dodgers from 1951 until the franchise's departure for Los Angeles following the 1957 season.