starting to gain ground on the British market, Italy's Fiat 500 was one of the few comparable alternatives to the virtual monopoly of the Mini and Hillman Imp in this sector of the market. Also designed by Alec Issigonis was the Morris Minor, which was heavily updated in 1956 having originally gone into production in 1948. It earned a reputation for low running costs, good reliability and competitive pricing, and continued to sell well throughout the 1960s in spite of the popularity of BMC's 1100/1300 range which was launched in 1962, The Morris Minor was also the first British car to reach one million in production in 1961 with this record number reached a special model of the Morris Minor was created and sent to all of the main dealerships under the name "Morris Million". Ford's competitor in this sector was the Anglia, which featured unconventional styling but was still one of the country's most successful cars from its launch in 1959 up to the end of production in 1967, after which it was replaced by the Escort. Other British competitors in this sector were the Vauxhall Viva and Hillman Minx. Larger family cars enjoyed strong sales in the 1960s, namely the Ford Cortina (launched in 1962), Austin/Morris 1800 (1964) and Vauxhall Victor (1957). Later in the 1960s, the Rootes Group launched a new competitor in this growing sector of the market - the Hillman Hunter. The Rover P6, launched in 1963 and the first winner of the European Car of the Year award, was arguably the most popular luxury model in the UK during the 1960s. The iconic Jaguar E-Type sports car, designed by Malcolm Sayer, with a top speed of and the choice of a coupe or roadster bodystyle, was launched in 1961 and would remain in production until 1975. Cheaper sports cars also enjoyed strong sales during the 1960s, including the MG B and Triumph Spitfire which were launched in the early part of the decade, and the Ford Capri which was launched just before the decade's end. The 1960s saw a slow but sure increase in the popularity of foreign cars on the British market. Volkswagen of West Germany had imported the iconic Beetle to Britain since 1953; this car was first launched in 1937 as a "people's car" for the German market under the Nazi regime. Its arrival on the UK market less than a