I'm reminded of that ad, 'Where's the beef? Subsequently, the two campaigns continually clashed using the two dueling slogans, Hart frequently showing reams of policy papers and retorting "Here's the beef." Mondale's strategy succeeded in casting doubt on Hart's new ideas, and changing the debate to specific details, earning him the Democratic presidential nomination. See also References 1980s fads and trends 1984 neologisms American advertising slogans American political catchphrases American television commercials Democratic Party presidential debates Snowclones Wendy's International