August 2019, the company announced it would cut roughly 200,000 households from a rural internet expansion program after a federal regulator lowered wholesale broadband prices that major telecom companies can charge smaller internet providers. In a press release issued February 24, 2022, Bell announced that it has acquired Internet service provider EBOX. Bell wishes to keep the brand and the activities of EBOX and let the company continue to operate independently while remaining based in Longueuil. Legacy Bell previously offered Bell Home Monitoring, also known as Bell Gardium. Bell Canada also previously offered cable television services in the United Kingdom via Bell Cablemedia plc (a joint venture with Jones Intercable and Cable & Wireless plc) from 1994 until 1997, when Vidéotron first sold its UK operations to Bell Cablemedia, after which Bell Cablemedia and the UK operations of NYNEX Corporation merged with Cable & Wireless plc to form Cable & Wireless Communications. Marketing Bell Canada created the Frank and Gordon beavers to advertise its products from 2006 to 2008. Coinciding with its advertising campaign as part of its sponsorship of the 2008 Beijing Olympics, Bell introduced a new logo and minimalist ad style, with the slogans "Today just got better" (with emphasis on the suffix "er") in English Canada and "La vie est Bell" (a pun on "La vie est Belle" — ) in French Canada. The font used in Bell's marketing is a custom typeface known as 'Bell Slim', by Canadian typeface designer Ian Brignell. Historical financial performance The financial performance of the company is reported to shareholders on an annual basis. The unit (except where noted) is millions of Canadian dollars. See also American Telephone & Telegraph, AT&T, an earlier parent and successor to American Bell Bell Centre, a hockey arena in Montreal Bell Mobility, the division of Bell Canada which sells wireless services in Canada Bell System, the Bell Telephone / AT&T-led companies which provided phone services Bell Telephone Memorial, a large monument honouring the inventor in Brantford, Ontario Bell Tower, an office tower in Edmonton International Bell Telephone Company, the Bell Telephone's early European division National Bell Telephone Company, the very earliest parent company Place Bell, an office tower in Ottawa Telephone Pavilion (Expo 67), also known as the Bell Telephone Pavilion Thomas Cowherd, who helped establish Canada's first telephone factory List of public corporations by market capitalization List of largest companies by revenue List of