war is past / The "H" is out / Of shave / At last / Burma-Shave Shaving brushes / You'll soon see 'em / On the shelf / In some / Museum / Burma-Shave Does your husband / Misbehave / Grunt and grumble / Rant and rave / Shoot the brute some / Burma-Shave No matter / How you slice it / It's still your face / Be humane / Use / Burma-Shave In 1932, the company recognized the popularity of the signs with a self-referencing gimmick: Free / Illustrated / Jingle book / In every / Package / Burma-Shave A shave / That's real / No cuts to heal / A soothing / Velvet after-feel / Burma-Shave In 1935, the first known appearance of a road safety message appeared, combined with a punning sales pitch: Train approaching / Whistle squealing / Stop / Avoid that run-down feeling / Burma-Shave Keep well / To the right / Of the oncoming car / Get your close shaves / From the half pound jar / Burma-Shave Safety messages began to increase in 1939, as these examples show. (The first of the four is a parody of "Paul Revere's Ride" by Henry Wadsworth Longfellow.) Hardly a driver / Is now alive / Who passed / On hills / At 75 / Burma-Shave Past / Schoolhouses / Take it slow / Let the little / Shavers grow / Burma-Shave If you dislike / Big traffic fines / Slow down / Till you / Can read these signs / Burma-Shave Don't take / a curve / at 60 per. / We hate to lose / a customer / Burma-Shave In 1939 and subsequent years, demise of the signs was foreshadowed, as busy roadways approaching larger cities featured shortened versions of the slogans on one, two, or three signs — the exact count is not recorded. The puns include a play on the Maxwell House Coffee slogan, standard puns, and yet another reference to the "H" joke: Good to the last strop Covers a multitude of chins Takes the "H" out of shaving The war years found the company recycling a lot of their old signs, with new ones mostly focusing on World War II propaganda: Let's make Hitler / And Hirohito / Feel as bad / as Old Benito / Buy War Bonds / Burma-Shave Slap / The Jap / With / Iron / Scrap