Eochu Airem ("the ploughman"), son of Finn, was, according to medieval Irish legend and historical tradition, a High King of Ireland. He succeeded to the throne after the death of his brother, Eochu Feidlech, and ruled for twelve or fifteen years, until he was burned to death in Fremain by Sigmall Sithienta. He was succeeded by Eterscél. The Lebor Gabála synchronises his reign with the dictatorship of Julius Caesar (48–44 BC). The chronology of Geoffrey Keating's Foras Feasa ar Éirinn dates his reign to 82–70 BC, that of the Annals of the Four Masters to 131–116 BC. He plays an important role in the Old Irish saga Tochmarc Étaíne ("The Wooing of Étaín"), which tells of the lives of the beautiful Étaín, the lover of Midir of the Tuatha Dé Danann, who was turned into a fly by Midir's jealous wife, which had been swallowed by the wife of Étar, an Ulster warrior. Étar's wife becomes pregnant, and Étaín is reborn. When Eochu invites the men of Ireland to the festival of Tara, they refuse to attend for a king who has no queen. He sends messengers to look for the most beautiful woman in Ireland, and they find Étaín. Eochu falls in love with her at first sight, and marries her. However, Eochu's brother, Ailill Angubae, also falls in love with her, and wastes away with unrequited desire. Eochu leaves Tara on a tour of Ireland, leaving Étaín with the dying Ailill, who tells her the cause of his sickness, which he says would be cured if she gave the word. She tells him she wants him to be well, and he begins to get better, but says the cure will only be complete if she agrees to meet him on the hill above the house, so as not to shame the king in his own house. She agrees to do so three times, but each time she goes to meet him, she in fact meets Midir, who has put Ailill to sleep and taken his appearance. On the third occasion Midir reveals his identity and tells Étaín who she really is, but she does not know him. She finally agrees to go with him, but only if Eochu agrees to let her go. Later, after Ailill has fully recovered and Eochu has returned home, Midir comes to Tara and challenges Eochu to play fidchell, an ancient Irish board