they also include shops selling the area's signature cider and fruit conserves. The municipality receives a certain amount of tourism principally due to the monastery with its museum and its annual carnival. History The name comes from Nahuatl and means "place of small willows," as the area used to be filled with willow trees growing in area bogs and marshes. Huejotzingo received its coat of arms in 1553 from Carlos V. It shows a silver fortress on a red field, which has a blue flag with the Cross of Jerusalem in gold. There is also a palm tree in gold. On either side of the fortress, there are two lions. Surrounding all of this is a decorative border with five blue stars on a silver background, with the words "Carolus Quintus Hispaniarum Rex" (Latin: Charles V, King of the Spanish). This area on the slopes of Iztaccíhuatl was settled first by groups of Olmecs and Xicalacas and later by Toltecs and Chichimecas. First were a number of villages, which then coalesced into a dominion. Between the 13th and 14th centuries, this dominion reached its peak, entering into treaties with the Mexica dominions of Tenochtitlan, Tacuba and Texcoco as well as those in Tlaxcala, and with both areas, it entered into the Xochiyaotl or Flower Wars to obtain victims for human sacrifice. According to one story, the lord of Huejotzingo protected both Moctezuma Ilhuicamina and the Nezahualcoyotl, who were being chased by the Tepanecas. When the two became rulers of Tenochtitlan and Texcoco, respectively, they never forgot the favor. The pre-Hispanic Huejotzingo was located on high ground closer to the Iztaccihuatl volcano, possibly because of the ready supply of water and possibly because of its defensible position. The area came under Aztec domination in the 15th century, but the people's relationship with the empire was poor. When the Spanish arrived, they broke Huejotzingo's ties to Tenochtitlan, and the town decided to ally itself with the Spanish against the Aztecs in 1520. After the Conquest, the area became the encomienda of Diego de Ordaz. A short time later, it came under direct control of the viceroy. The Franciscans established a monastery in 1525, which was one of several early prominent ones along with those in Texcoco and Tlaxcala. The head of this monastery, Juan de Alameda, moved the pre-Hispanic settlement of Huejotzingo, resettling the population around the monastery, the current location of