Made in Dagenham is a 2010 British comedy-drama film directed by Nigel Cole and starring Sally Hawkins, Bob Hoskins, Miranda Richardson, Geraldine James, Rosamund Pike, Andrea Riseborough, Jaime Winstone, Daniel Mays and Richard Schiff. It dramatises the Ford sewing machinists strike of 1968 that aimed for equal pay for women. Its theme song, with lyrics by Billy Bragg, is performed by Sandie Shaw, a native of the area and former Ford Dagenham clerk. A stage musical version of the film opened at London's Adelphi Theatre in 2014. Plot Based on a true story, Made in Dagenham explores the movement that caused a significant law reform. Rita O'Grady (a fictional character) leads the 1968 Ford sewing machinists strike at the Ford Dagenham plant, where female workers walk out to protest sexual discrimination, demanding equal pay. The strike drew major attention around the world because it was considered contrary to women's traditional family roles. The successful strike led to the Equal Pay Act 1970. Locations Mardyke estate Dagenham Civic Centre Eastbourne Merthyr Tydfil Cast Reception Of 122 Rotten Tomatoes reviews, 80% of critics gave the film a positive review. Maclean's, in a review for the film's 2010 Toronto International Film Festival premiere, called it a ".. combination of Milk and Mad Men.. It’s a film that blatantly condemns sexism and shows, despite its mostly light tone, the real cost of fighting for civil rights. The bee-hived and bobbed characters are fully fleshed and well-rounded even though they fit into ’60s archetypes, and the period piece balances optimism and realism in a way that’s both compelling and fun to watch." Xan Brooks of The Guardian gave it three stars out of five, calling it ".. uncomplicated fare, overly spiced with 60s cliches.... But the film is also robust, amiable and so warm-hearted you'd be a churl to take against it.", while David Cox, also of The Guardian, gave a less glowing review, suggesting that, despite initial potential, ".. a promising opportunity has been squandered." Roger Ebert gave the film three and a half stars out of four. Mark Kermode praised the film highly on his weekly show on BBC Radio 5 Live. He ranked it as his fourth favourite film of 2010, beating such films as The Social Network and Another Year. Accolades Made in Dagenham was nominated for four awards at the 2010 British Academy Film Awards; Outstanding British Film, Costume Design,