ranking second. Drs. Foster and Smith owns a . () warehouse located near the Rhinelander Airport, which houses the vast majority of the company's inventory. They also run a retail outlet store that draws thousands of customers to Rhinelander yearly. The company's large facilities allow it to handle most tasks – including product development, marketing, warehousing, software engineering, building construction and maintenance – in-house. Drs. Foster and Smith aquatics division, LiveAquaria.com, operates the Aquaculture Coral & Marine Life Facility in Rhinelander. The facility breeds aquacultured corals and captive marine species. Pet care education One focus of Drs. Foster and Smith is providing customer education. The company's catalog features education articles alongside the product. The company's marketing manager, Gordon Magee, credits the focus on education for the company's success,. The company's websites contain over 300 educational videos and product reviews produced in-house. Some of the videos are how-to guides, although most are product videos. The company also funds PetEducation.com. The website contains primers on pet care, encyclopedia style articles, a medical dictionary, and technical material aimed at veterinarians. All PetEducation.com materials are written by veterinarians, with a significant portion being contributed by Race Foster or Marty Smith themselves. , PetEducation.com attracted more than a million unique visits a month. History Early history In the early 1980s, veterinarians Martin Smith and Rory Foster owned and operated four animal clinics in northern Wisconsin and Michigan's Upper Peninsula. The duo was looking for ways to supplement their income in the winter (when business was slow), when a client of Foster asked him for advice on administering vaccinations he had purchased from a mail order catalog. The conversation gave rise to the idea of combining an informational newsletter aimed at "high volume" dog owners (breeders, kennel owners, etc.) interested in home veterinary care with a mail order catalog selling veterinary supplies. By educating their clients, Foster & Smith could allow them to bypass the cost of veterinarian office visits. Foster & Smith were already writing a regular newsletter, so the transition was simple - they just added a sheet of mail-order medications to their existing newsletter. When Foster was diagnosed with amyotrophic lateral sclerosis, his brother Race joined the practice and took over Rory's clinic duties. In 1983, the trio incorporated Drs. Foster and Smith and produced their first full-fledged catalog. The partners wrote the copy, took the pictures, and did the design work themselves,