the Kraft Fight Hunger Bowl, which will benefit food banks and Feeding America under a three-year contract. Bridgepoint Education replaced Pacific Life for the Holiday Bowl played at Qualcomm Stadium in San Diego. Terms of the deal were not disclosed. South Korean automobile maker Hyundai supplanted Helen of Troy's Brut cologne brand as sponsor of the Sun Bowl played in El Paso, Texas, and will continue to do for four years. Northrop Grumman became the sponsor of the former EagleBank Bowl in Washington, D.C., and renamed it the Military Bowl, while the BBVA Compass Bowl formerly called the PapaJohns.com Bowl got a new sponsor, and domain name registrar Go Daddy took over sponsorship of the GoDaddy.com Bowl. Insurance giant Progressive Corporation assumed sponsorship of the Gator Bowl on New Year's Day in Jacksonville after a four-year run as sponsor by Konica Minolta ended in 2010. One postseason all-star game changed both its location and name. The Texas vs The Nation game was renamed for its title sponsor, the National Football League Players Association, and moved from El Paso to the Alamodome in San Antonio. The game retained the old "Texas vs. the Nation" format used in all of the other previous games. New site One previous bowl had a different venue beginning in the 2010–2011 bowl game season. The Armed Forces Bowl, which was held at Amon G. Carter Stadium on the campus of Texas Christian University in Fort Worth since its inception in 2003, was displaced due to a renovation project that started immediately after TCU's last home game of the season. The project was not expected to be complete until 2012. As a result, the 2010 and 2011 editions of the game were moved to Gerald J. Ford Stadium on the campus of Southern Methodist University in the Dallas enclave of University Park. Television ESPN took over coverage of the entire Bowl Championship Series starting this year, and also began airing the Rose Bowl Game under a new four-year contract that is separate from the BCS. Additionally, a new BCS logo was unveiled during the contest between Alabama and Texas. This will mark the first time the games have not been available on broadcast television since the medium began broadcasting the games. ESPN networks will also take over coverage of the Gator Bowl (previously on CBS) and Capital One Bowl (previously on ABC). As a result of the