This article describes trends in popular music in the 2010s. See also 2010s in the music industry. Musical trends By the mid-2010s, the hushed style of vocal delivery commonly used in indie music garnered widespread popularity among pop artists, used often by Selena Gomez, Lana Del Rey, Lorde and Birdy. The Guardian dubbed this style as "whisperpop", characterized by subdued vocals, muted notes and breathy intensity. Traditional instruments, such as the mandolin, dulcimer, ukulele, bongos, and accordion, were used more often, especially by indie rock musicians and singer-songwriters, including Mumford and Sons, Vance Joy, Phillip Phillips, and The Lumineers, along with country players, such as Chris Stapleton and Zac Brown Band. Adult contemporary music had been successful on the charts. Pop acts like Taylor Swift, Justin Bieber, Bruno Mars, Ed Sheeran, Adele, P!nk, Shawn Mendes, Kelly Clarkson, Maroon 5, had achieved a No. 1 single during the decade. Artists like Sara Bareilles, Jason Mraz, Michael Bublé, Charlie Puth, Colbie Caillat, Christina Perri, CeeLo Green, and Shawn Mendes all incorporated soul, pop rock, and folk into their music. Throughout the 2010s, hip hop music grew as a genre. In 2017, with the increase in streaming services influence over the Billboard Hot 100 rap music became the most popular genre in the US in its 4th decade of growth, surpassing Rock and Pop music. Artists like Kendrick Lamar, Drake, Future, Chance the Rapper, Nicki Minaj, Travis Scott, Playboi Carti, J. Cole, Gucci Mane, Migos, Young Thug, Lil B, Tyler, The Creator, ASAP Rocky, 21 Savage, Cardi B, Big Sean, Lil Uzi Vert, Lil Yachty, XXXTentacion and Juice WRLD all rose to prominence in this decade. In the decade movements like Trap music, Cloud rap, Drill music, and Emo hip hop became mainstream. The 2010s are also notable for the increasing prominence of rap producers; examples being Young Chop, Lex Luger, Sonny Digital, DJ Mustard, Metro Boomin, Southside, DJ Khaled and Pi'erre Bourne . Progressive and experimental rock have started to become widespread, mainly in the second half of the decade. Artists, such as Nothing More, Highly Suspect, Twelve Foot Ninja, Dead Letter Circus, and Marmozets, and DIY ethic bands, including Bad Omens, Sylar, Æges, and Silver Snakes, have enjoyed success through concerts and streaming services. EDM had become more mainstream due to the releases of Britney Spears' Blackout and Kanye West's "Stronger"; some 2010s successes include David Guetta, Skrillex, Steve Aoki, Swedish