been writing a weekly lacrosse column as early as 1921 when he was with the St. Aidan's junior rugby team in the Toronto Beaches. He wrote for the Toronto Telegram from 1923 to 1971. In 1927 the Telegram decided to discontinue his lacrosse columns. While he was recovering from a broken leg, Reeve began to freelance his stories and sold a couple to a US publication. He received an offer to join the Telegram full-time because editor C.O. Knowles liked his style. He was told, "have a crack at it. If you can't do it we'll let you out." His column Sporting Extras became known for its humour and was considered one of the finest sports features in Canada. He received a National Newspaper Award for excellence in 1961. Reeve had the reputation for living life to the full and his friends each had their own favourite "Ted Reeve" story they would tell. One such story is from the time he was covering the Stanley Cup playoffs involving the New York Rangers. The Toronto Telegram editors were finding that as the hockey series continued, the columns he was submitting from New York were becoming progressively shorter and shorter. They only later discovered that after each game he and the coach of the Rangers, Frank Boucher, would meet at Hogan's Irish House, a drinking establishment that apparently never closed. Eventually the paper's editors received his shortest column of all, consisting of just seven words: "They got me, boys, they got me." On another occasion, Reeve overheard the Telegram's sports editor complaining "that fellow Bassett", whom Reeve had never heard of before at the paper, was always asking them to get tickets for hockey games. That night in the VIP box at Maple Leaf Gardens, Reeve was introduced to Bassett and used the opportunity to deliver the reprimand, "You're the guy downstairs who's always bellyaching for tickets. Every time you get a couple from us, you're cheating some office boy out of them." The next day, Reeve discovered that John Bassett was about to be the new owner of The Telegram. When the Telegram went out of business in 1971, after writing for the paper for 50 years, he said "When I joined the paper they said it would be a full-time job." He then wrote for the Toronto Sun which was launched only two days after the closure of the Telegram.