named SpongeBoy and the show was to be called SpongeBoy Ahoy!. However, the Nickelodeon legal department discovered that the name SpongeBoy was already in use for a mop product. This was discovered after voice acting for the original seven-minute pilot was recorded. In November 1997, upon finding this out, Hillenburg decided that the character's given name still had to contain "Sponge" so viewers would not mistake the character for a "Cheese Man." Hillenburg decided to use the name "SpongeBob." He chose "SquarePants" as a family name as it referred to the character's square shape, and it had a "nice ring to it". Hillenburg and Drymon had dinner and came up with the idea for "Help Wanted" based on an experience Hillenburg had in the Boy Scouts. Hillenburg and Hill worked it into an outline. In the summer of 1997, while pitching the cartoon to Nickelodeon executives, Hillenburg donned a Hawaiian shirt, brought along an "underwater terrarium with models of the characters," and Hawaiian music to set the theme. The setup was described by Nickelodeon executive Eric Coleman as "pretty amazing". When given money and two weeks to write the pilot episode, Drymon, Hillenberg and Jennings returned with what Nickelodeon official Albie Hecht described as "a performance [I] wish [I] had on tape". Although described as stressful by creative director Derek Drymon, the pitch went "very well"; Kevin Kay and Hecht had to step outside because they were "exhausted from laughing," making the cartoonists worried. With help from Hill and art director Nick Jennings, Hillenburg finished the pitch and sold SpongeBob SquarePants to Nickelodeon. Drymon said "the network approved it—so we were ready to go." In an interview with Cyma Zarghami, she told "their [Nickelodeon executives'] immediate reaction was to see it again, both because they liked it, and it was unlike anything they'd ever seen before." Hillenburg said the character construction in the episode was loose. But the character development was already "pretty strong." Design When the crew began production on the episode, they were tasked to design the stock locations where "the show would return to again and again, and in which most of the action would take place, such as the Krusty Krab and SpongeBob's pineapple house." Hillenburg had a "clear vision" of what he wanted the show to look like. The idea was "to keep everything nautical" so the crew used ropes, wooden planks, ships' wheels, netting,