Khaled, Gucci Mane, Rick Ross, Jeezy and Pusha T. Hip hop acts that had never charted on the Billboard Hot 100 but still retain a strong fan base within the hip hop community at large have been Earl Sweatshirt, Princess Nokia, Joey Bada$$, Denzel Curry, Maxo Kream, Vince Staples, Divine Council, Isaiah Rashad, Action Bronson, and SpaceGhostPurrp. Hip hop acts that had gained fame via the social medium Vine were T-Wayne, iLoveMakonnen, Silento, Bobby Shmurda, Desiigner and iLoveMemphis. Experimental hip hop artists such as Death Grips, JPEGMafia, and Clipping. have incorporated elements of experimental rock and industrial music into their sound, gaining notoriety in underground music circles and online. Kanye West's album Yeezus has been compared to this sound. Mumble rap Mumble rap is a rap subgenre that originated on the online audio distribution platform SoundCloud. Most successful "SoundCloud rappers" might not release all their music on the platform opting instead for streaming services Apple Music and Spotify but are still categorized as "SoundCloud rappers" or "Internet"/"Underground rappers" due to their aesthetics, sonics, come up on the platform and collaborations with other rappers and producers in the scene. It is characterized as simplistic, bass heavy beats, often with hazy, lo-fi or shimmering sounding melodies or samples, paired with lyrics that ping-pong between braggadocio and nihilism, with lots of sex and odes to heavy narcotics. The subgenre began to start seeing mainstream popularity in the mid 2010s and takes sonic and aesthetic inspiration from the trap, drill, Cloud Rap, and internet rap scenes that began in the late 2000s and early 2010s on websites such as DatPiff and rap blogs with artists such as Gucci Mane, Lil B, Young Thug, Max B, Lil Ugly Mane, A$AP Mob, SpaceGhostPurrp and Chief Keef. The subgenre was met with some criticism for having less emphasis on lyricism, and the problematic nature of the artists to arise from it. Influential SoundCloud rappers include Kodak Black, Yung Bans, Lil Pump, Nav, Lil Uzi Vert, Travis Scott, Uno The Activist, Lil Yachty, Smokepurpp, ThouxanBanFauni, XXXTentacion, 21 Savage, 6ix9ine, Trippie Redd, Denzel Curry, Lucki, Warhol.ss, Maxo Kream, Young Nudy, Ugly God and Playboi Carti. Trap Trap music is a style of Southern hip hop and gangsta rap that was developed in the late 1990s to early 2000s in the Southern United States. It is typified by double or triple-time sub-divided hi-hats, heavy, sub-bass layered kick drums from the