the filming of a similarly set costume drama comedy was announced. Can't Buy Me Love was featured in the TVB 2010 sales presentation clip, which was released shortly after the TVB Awards Presentation. The drama became popular compared to Beyond the Realm of Conscience due to its similar lavish costumes and sets, cast members, and close time period (both set during the Tang dynasty of China). They were also compared to since Can't Buy Me Love also had links with the Tang imperial palace, though it had far more scenes outside the palace. It has also been widely and popularly named the indirect sequel (although it should really be a prequel, due to it being set during Taizong's reign) to its predecessor, despite their entirely different genres (Can't Buy Me Love being a romantic comedy, while Beyond the Realm of Conscience being a historical drama). The two series share the same producer, Mui Siu Ching. To capture the grandeur of the Tang dynasty, custom-made elaborate costumes and sets were created for the series, resembling those of Beyond the Realm of Conscience in a comical way. Elaborate costumes have been made for grand series produced by TVB in the past, especially costume dramas including War and Beauty and The Charm Beneath. A costume fitting featuring majority of the cast was held on 17 December 2009 at 12:30 pm in Hong Kong, in front of the Shaolin Temple in TVB City's Ancient Street, Tseung Kwan O. A blessing ceremony was held for Can't Buy Me Love on 26 February 2010. Filming was completed in April 2010. Especially grand was Charmaine Sheh's wedding ceremony headgear. The heavy headwear proved to be difficult for the cast and resulted in injuries and discomforts during filming. Television Broadcasts Limited created much hype prior to the release of the series, having numerous news on the progress of the series' filming published on TVB Weekly magazine and letting out news on the filming progress. Three official trailers were released near the date of release, the first making a parody out of Beyond the Realm of Conscience. Malaysia's Astro on Demand channel also showed previews of the drama. Because of the drama's high ratings during the early episodes (the series reportedly managed a peak of 36 points in its first week) and a celebratory event was scheduled. However, because of the hostage-taking incident in the Philippines, the event was