of the best selling singles of that year. She was the first female artist included on MTV's Annual Hottest MC List, with The New York Times suggesting that some consider her "the most influential female rapper of all time." Asia K-pop During the early 2010s, the K-pop genre began to noticeably increase its popularity outside Asia, spreading into Eastern Europe, Latin America, the Middle East, and the West at an exponential rate compared to the previous decade. The Internet served a dominant role in K-pop's rise in popularity, establishing diverse fan communities online, likening it to a netizen sub-culture. In Southeast Asia, K-pop continued to increase its presence in the lexicon of Asia's popular culture, being known as part of a wider brand of exported Korean Entertainment named Hallyu. Outside Asia, social media and video sharing sites such as YouTube, Facebook, Tumblr, Reddit and Twitter had a significant influence in promulgating awareness of Korean pop to new western audiences. Shareable, high-production value music videos, eye-catching fashion and slick choreographies paired with music influenced by western pop trends helped establish K-pop as an intriguing online spectacle. The genre proved it could convert viral success into commercial success in 2012, when Psy's "Gangnam Style" became a breakout viral hit topping the music charts of more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the United Kingdom as well as No.2 in the United States. Globalisation had afforded K-pop groups continued expansion into the Western markets, most notably the United States, through tours, online downloads and streaming services like Spotify and Apple Music, who added more K-pop to their libraries in response to increased demand from K-fans. Korean girl group 2NE1 and boy groups Exo and BTS all charted within the top half of the Billboard 200 albums chart with Korean-language albums in the 2010s. These albums, although recorded in Korean, incorporated English-language phrases and slang terms into their lyrics and used popular western music trends of the time such as hip-hop, R&B, EDM, tropical house, deep house and trap music to their benefit. Similar to the bubblegum pop groups of the 1990s, K-pop occupies a predominantly youth demographic despite the language barrier. Leading K-pop acts were Girls' Generation, 2NE1, Big Bang, Super Junior, Psy, Exo, BTS, Wonder Girls, Blackpink, Twice, and Red Velvet. Despite advancements in the visibility of the genre, K-pop was yet to fully establish and