business, Goode shifted his focus to wildlife philanthropy after being approached by John Behler of the Wildlife Conservation Society in 2003. Goode first created a rescue and breeding center for endangered turtles and tortoises under Behler's guidance. In 2005, Goode formed his own public charity the Turtle Conservancy. The mission of the Turtle Conservancy is to protect threatened turtles and tortoises and their habitats worldwide. Goode's conservation philosophy centers around turtles as umbrella species, whereby thousands of species are saved by protecting land for turtles and tortoises. Since its inception, Turtle Conservancy has helped to protect over 60,000 acres of wild land around the world. The organization works to protect turtles, tortoises and other animals on five continents. Guerilla documentaries and public service announcements directed by Goode and the Turtle Conservancy have amassed millions of views across various social media platforms. These documentaries raise awareness of wildlife trafficking, habitat destruction, and the pet trade. Goode has personally donated over 10 million dollars towards wildlife conservation and land protection. His conservation work has been featured on 60 Minutes, Charlie Rose, Racing Extinction, The New Yorker, NPR and CNN. Goode was recognized by the wildlife community for his efforts, with a tortoise named after him in 2016. The Goode's Thornscrub Tortoise (Gopherus evgoodei) is a desert species from Northern Mexico described by a team of American and Mexican biologists. South Africa In South Africa, the Turtle Conservancy, along with its partner organizations, has purchased over 900 acres of the last remaining habitat for the critically endangered Geometric Tortoise (Psammobates geometricus). Sonora, Mexico The Turtle Conservancy secured approximately 1,000 acres of Tropical Deciduous Forest in southern Sonora, Mexico, for the protection of the Goode's Thornscrub Tortoise (Gopherus evgoodei). Durango, Mexico The Turtle Conservancy has purchased a significant portion (over 60,000 acres) of the last remaining habitat of the Bolson Tortoise (Gopherus flavomarginatus). The largest of the North American terrestrial reptiles, this tortoise has been known to science only since 1959. Palawan, Philippines 1,890 acres was secured for the protection of the critically endangered Palawan Forest Turtle (Siebenrockiella leytensis) in the Philippines. Other conservation projects Other conservation projects that Eric Goode has spearheaded include: Goode leads conservation for the Ploughshare Tortoise, the world's rarest tortoise through a partnership with Durrell Wildlife Conservation Trust. Goode has supported conservation both in Madagascar and sits on the Angonoka Working Group Committee. Goode supports emerging research for turtles