phrase would be a Hebrew phrase that said, "Are you already against it without even knowing what it says? All we wanted to say is have a nice day." Spokeswoman Abir Kopty stated that "[t]he purpose of this campaign was mainly to cause the Israeli public sitting at home, or walking down the street, to ask itself why it had a negative reaction to everything Arab, even if it is the simplest phrase." Kopty further said that the Mosawa Center wanted to encourage Arabs to be more active and more visible in the community. In Korea According to Korean Studies published by the University of Hawaii at Manoa, "have a nice day" is sometimes used in Korea. Korean Studies wrote that it "seemed somehow to fit nicely" with the phrase "Caymi posey yo", which was used in Korean shops to say goodbye. In recent years, it is more common to use the phrase "Annyeonghi gaseyo" to say goodbye in Korean shops. In Europe Europeans generally feel the phrase "have a nice day" is fake and that the speaker is solely interacting with the listener for business purposes. It is generally not used in the United Kingdom. The phrase "have a nice day" spread to Britain from the United States. In Britain, the variants "have a fine day" and "have a good day" are frequently used in place of "have a nice day". British customers generally consider it to be obnoxious and overbearing, instead usually preferring the gentler expression "enjoy the rest of your afternoon". In their 2002 book Different Games, Different Rules, Haru Yamada and Deborah Tannen recalled teaching a class in London, where a student construed "have a nice day" to be insincere. The student said that Americans "say things like that with this big fake smile on their face, and they don't really mean it". Not having the context of the metaphor, the student took the phrase literally and was unable to discern the intended cordiality. Conversely, when Americans visit stores in Britain where the salespeople engage not in "have a nice day" salesmanship, Americans regard British as lacking customer service. Guy Browning penned an article in 2007 titled "How to... have a nice day" for The Guardian, writing that sarcasm will creep into the discussion if the British say "have a nice day". Browning explained that in Britain, people assume that the day will be horrible—even catastrophic.