The Cotton Bowl in Fair Park, the former home of the Cotton Bowl Classic, became the site of the TicketCity Bowl, on New Years Day 2011, with the Big Ten, the Big 12, and Conference USA (in alternating seasons) providing opponents, while Yankee Stadium hosted the inaugural New Era Pinstripe Bowl on December 30, 2010, pitting teams from the Big East and Big 12. This contest became the first bowl game in the Metropolitan New York area since the Garden State Bowl, and the first in New York City proper since the Gotham Bowl was played in the original Yankee Stadium. Two bowl games that were proposed — the Cure Bowl, which would have pitted members of Conference USA and the Sun Belt Conference in a contest at Bright House Networks Stadium on the campus of the University of Central Florida in Orlando, Florida, and the Christmas Bowl, scheduled to be played in Los Angeles — were not certified by the NCAA on April 23, 2010. The International Bowl, played at the Rogers Centre in Toronto from 2007 to 2010, was discontinued after the Big East affiliated with the Pinstripe Bowl. With this year's expansion to 35 bowl games, the NCAA has placed a three-year moratorium, starting with the 2011–12 bowl season, on any new bowl games. The expansion to 70 teams required to fill these 35 bowl games has challenged the ability to actually find enough teams with winning (7-5 or higher) records to fill bowl slots. Teams with non-winning (6-6) and losing (6-7) records have participated in bowl games since the expansion to 35 games. By the 2012–13 bowl season, with multiple teams ineligible due to sanctions, the NCAA was forced to anticipate a need for teams with even worse (5-7) losing records to fill bowl selection slots in 2012–13. New sponsors A total of nine games had new sponsors. Two BCS games — the Orange Bowl and Rose Bowl — lost their sponsors. After more than two decades, FedEx dropped its sponsorship of the Orange Bowl, which now has Discover Financial as its title sponsor starting in 2011 for five games (including the 2013 BCS Championship) over four years. The Rose Bowl lost sponsor Citi, and became sponsored by Vizio through 2014, including the 2014 BCS Championship. In non-BCS games, Kraft Foods took over as sponsor of the former Emerald Bowl at AT&T Park and renamed it