Cleal, Richard Marston and Anna Carson. Garland insisted that work made at the studio was a team effort. The studio's clients included Galt Toys, Abbatt Toys, Race Furniture, the Butterley Group, Dancer & Hearne, the Campaign for Nuclear Disarmament, Barbour Index, the Labour Party, Paramount Pictures and the Ministry of Technology and Keniston Housing Association. First Things First manifesto Garland's most famous piece of writing about the ethics of graphic design is the First Things First manifesto, published in 1964. This text argued for a return to humanist design, positioned against mainstream advertising: "in favour of the more useful and more lasting forms of communication". Garland recalled first scribbling it down during a meeting of the Society of Industrial Arts: "I found I wasn't so much reading it as declaiming it ... it had become ... that totally unfashionable device, a Manifesto." The manifesto was signed by other designers including Edward Wright, Anthony Froshaug, Robin Fior and Ken Briggs. The text was widely circulated, reprinted several times in design journals and even The Guardian. In 1999, the manifesto was re-signed by 23 prominent graphic designers and critics, and republished as the First Things First 2000 manifesto. It appeared in Adbusters magazine. Both manifestos have been widely written about and republished. In 2012, Garland published "Last Things Last" in Eye no. 83, vol. 21, which, among other things, refuted the division between designers and clients, of "us and them", in favour of designer / client partnerships. Further reading Adrian Shaughnessy, Ken Garland: Structure and Substance. Unit Editions, 2012. References External links Ken Garland and Ken Garland & Associates ‘First Things First’ in Emigre no. 51 Reputations interview with Ken Garland in Eye no. 66 ‘Catch them before they vanish’ featuring Pudkin Books, on the Eye magazine blog Pudkin Books British graphic designers Alumni of the Central School of Art and Design 1929 births 2021 deaths Artists from Barnstaple