Network was launched on the MW transmitters of BBC WM and BBC Radio Leicester with a combined output of 70 hours per week, and was extended to 86 hours a week in 1995 and on 4 November 1996 the station became a full-time service, on air 18 hours a day, and was relaunched as BBC Asian Network. The station's key target audience are listeners aged 15–35 of South Asian descent. The station has production centres in London (Broadcasting House) and Birmingham (The Mailbox). In mid 2017, BBC Asian Network's management was merged with that of BBC Radio 1Xtra, creating a super-network for two of the UK's largest ethnic minority groups. The Archers, the world's longest running radio soap, is recorded in Birmingham for BBC Radio 4. Commercial radio There are two dominating radio stations in Birmingham, Free Radio Birmingham and Heart West Midlands. BRMB was the fourth commercial ILR (Independent Local Radio) station to go on the air, after LBC, Capital, and Radio Clyde. Broadcasting a mix of popular music with local news, live football coverage, information and specialist output, the station became popular among residents in Birmingham and later, in 1986, changed its main FM frequency from 94.8 to 96.4. Presenters included Ed Doolan, Les Ross, Phil Upton and Tony Butler. Les Ross was the UK's longest-serving breakfast presenter, presenting BRMB's flagship weekday breakfast show from March 1976 to March 1989, followed by a second stint between August 1993 and September 2002. In 2012, Orion Media announced that BRMB would be rebranded as Free Radio Birmingham, along with its sister West Midlands stations Beacon, Mercia and Wyvern. The BRMB brand was phased out on Wednesday 21 March 2012 in preparation for the rebrand, which took place at 7pm on Monday 26 March 2012. Heart 100.7 was the first Heart station to launch in the UK, from studios in Birmingham. It began broadcasting on 6 September 1994, and was the UK's third Independent Regional Radio station, five days after Century Radio North East (now Heart North East) and Jazz FM North West (now Smooth North West). Global Radio announced plans in 2008 to rebrand most of its stations to Heart, following the takeover of GCAP Media. Today, there are over twenty Heart stations throughout the UK. Orion Media, owners of Free Radio Birmingham, have their offices based in Brindleyplace. Global Radio, owners of Heart West Midlands, Capital Birmingham and Smooth