soundtrack, and was released for digital download, two days later. It was positively received, and debuted at number 60 on Billboard 200 charts. Powell's score for the film was released into a separate album on April 19, 2011, by the Varèse Sarabande label. Release The world premiere of Rio took place on March 22, 2011, at a Cinépolis theater in Lagoa, Rio de Janeiro. The United States premiere was on April 10, 2011, at Grauman's Chinese Theatre in Hollywood, California, and was released throughout the country five days later. Since May 2009, it had been scheduled to be released in the United States on April 8, 2011, but in December 2010, it was rescheduled a week later to April 15, 2011. The film was also dedicated to the memory of Clymene Campos Saldanha. Marketing In April 2011, Oreo announced its special edition Oreo cookies with blue cream in promotion of the film. The promotion included stickers inside each package of cookies. Two types of contest were also announced: first, by completing an album of stickers, consumers could win three movie passes and medium snack bar combos; second, by finding winning stickers in packages with prizes including a trip to Rio de Janeiro, backpacks, cinema passes for a year, and 3D glasses. The promotion ended on May 30, 2011. The promotion is available in Ecuador, Peru, and Colombia. On January 27, 2011, Rovio Mobile announced a partnership with 20th Century Fox to promote the film. The game Angry Birds Rio was released in March 2011 on the Android Market and the Apple App Store with 50 levels. Rovio released more levels throughout 2011. With the DVD and Blu-ray release, Rovio and 20th Century Fox announced that they were going to start selling Rio Plush Toys in the Angry Birds Online Store and the DVD and Blu-ray comes with a code for 15 Hidden Levels, along with 3 Angry Birds Rio Videos. Also, McDonald's ran a promotion with Rio toys in their Happy Meals. In February 2011, the MPAA gave the film a PG rating for "mild off-color humor". The producers, displeased by this rating, resubmitted an edited version of the film to the ratings board one month later, and the MPAA changed the film to a G rating. Home media As a tribute to the country where most of the story is set and where the director was born, Rio was