production and aesthetic were so influential on the hip hop underground of the time that Dazed described him as the "underground rap king." In 2012, members of Thraxxhouse, a subgroup of Raider Klan, formed GothBoiClique (GBC), with the intention of drawing connections between the emo, trap, dark wave, black metal and indie rock scenes. GBC's style of emo rap influenced swathes of artists in the underground emo and hip hop scenes on SoundCloud, with Lil Lotus, Lil Peep and Lil Tracy, all citing the group as an influence and the latter-most two even eventually becoming members. During this time, a DIY ethos came to define the genre, to the extent that when Shinigami released his debut album Luna on Spotify, he was derided as a sellout, due to the streaming service's ability to monetize. In November 2017, Lil Peep died of a Fentanyl overdose. Shortly afterwards, Lil Peep's debut studio album Come Over When You're Sober, Pt. 1 and the lead single "Awful Things" charted on the Billboard charts. His death brought increased notability to the genre as a whole and particularly to artists such as Trippie Redd and Lil Aaron. In June 2018, XXXTentacion was murdered, and like Peep, his albums 17 and ? charted the following week, along with his hit song "SAD!" charting at 1st on the Billboard Hot 100. In September 2018, a posthumous collaboration between the two artists, "Falling Down" was released and became certified Platinum in the US. The same year, emo rap was the fastest-growing genre on Spotify in 2018. In December 2019, Juice WRLD died after suffering a seizure, induced by an overdose of oxycodone and codeine. He was known to most people for the songs "All Girls Are the Same" and "Lucid Dreams", the latter peaked at number two on the Billboard Hot 100 in 2018 and returned to the chart in 2019 at number eight following his death. Alternative rap and Industrial Hip Hop Alternative hip hop is a hip hop subgenre that spans a wide range of genres that are not often associated with mainstream hip hop. Artists such as Clipping, Moor Mother, Dälek, M.I,A, Odd Future, Death Grips, Freddie Gibbs, BROCKHAMPTON, JPEG MAFIA, Chance the Rapper and Earl Sweatshirt flooded with scene with critically acclaimed releases that are now hailed as modern classics. Death Grips' debut studio album, The Money Store, is their first step into the world