the Black Screen Office, whose statement called out Avrich's "privilege and supreme disrespect of our history" that "cleverly weaponizes the non-Black community"; Reelworld Film Festival, whose statement called out Avrich's words as "reflective of a past system that we are working to change"; and, without naming Avrich, the Academy of Canadian Cinema & Television that is responsible for the Canadian Screen Awards. Avrich's statement the next day said that he had "misspoke" and that "[o]f course, it matters who tells stories." Business Avrich began a marketing career in 1985 at Borden Advertising where he worked on national campaigns for the Canadian original production of Les Misérables and Miss Saigon. In 1989, Avrich joined Echo Advertising where he became partner and eventually CEO. While at Echo, Avrich and his staff developed award-winning international campaigns for such clients such as the Toronto International Film Festival, the Rolling Stones, American Express, Sprint and for Broadway productions such as Ragtime, Show Boat, Fosse, Kiss of the Spider Woman and Canadian productions of The Phantom of the Opera, Cats and Les Misérables. Avrich left Echo in 2005 after it was sold to a UK-based marketing firm and he started a boutique advertising agency. In 2009, Avrich won the Ernst & Young Entrepreneur of The Year Award. Filmography The King of Yorkville, 1987 The Madness of Method, 1996 Unforgettable: 100 years Remembered, 1998 Glitter Palace, 2002 Guilty Pleasure, 2002 A Criminal Mind, 2005 Satisfaction, 2006 City Lights, 2002 The Madness of King Richard, 2003 The Last Mogul, 2005 One x One Gala, 2007 Bowfire, 2008 Citizen Cohl, 2008 The Ultimate Jew, 2009 Caesar and Cleopatra, 2009 Amerika Idol, 2009 Unauthorized: The Harvey Weinstein Story, 2010 The Tempest, 2010 An Unlikely Obsession: Churchill and the Jews, 2011 Show Stopper: The Theatrical Life of Garth Drabinsky, 2012 Filthy Gorgeous: The Bob Guccione Story , 2013 Quality Balls The David Steinberg Story, 2013 Red Alert, 2014 King Lear, 2015 Antony and Cleopatra, 2015 King John, 2015 Women Who Act, 2015 The Man Who Shot Hollywood, 2015 (documentary short) The Taming of the Shrew, 2016 Canadian Screen Awards, 2016 (television) Hamlet, 2016 The Scotia Giller Prize Broadcast, 2016 (television) Macbeth, 2016 Blurred Lines, 2017 (documentary) "Prosecuting Evil: The Extraordinary World of Ben Ferencz, 2018 (documentary) David Foster: Off the Record, 2019 (documentary) Made You Look: A True Story About Fake Art, 2020 Howie Mandel: But, Enough About Me, 2020 (Documentary)