prior. In exchange for joining the auto-replenishment program, customers received discounted shipping charges. Within a few months, over 2,000 customers were using the program. Also in 2003, a new call center was opened in Hazelhurst, Wisconsin. In 2005, Doctors Foster and Smith launched its Aquaculture Coral Facility in Rhinelander. The opening drew 250 coral reef enthusiasts for the first annual Coral Conference and Frag Swap, organized by Greater Minnesota Reef Society founder Jim Grassinger. Later in 2005, the company donated over $100,000 worth of pet supplies to Hurricane Katrina animal rescue efforts. In May 2007, Drs. Foster and Smith recalled its Adult Lite dog & cat food products as a precautionary measure because the products' manufacturer, Chenango Valley Pet Foods, had potentially received contaminated rice protein from China. Although no contamination was ever discovered in any Drs. Foster and Smith products, Foster & Smith contacted customers who had recently purchased the product in question. The company reformulated its pet food to no longer contain rice protein, and later switched manufacturers. Branching out In April 2007, Drs. Foster and Smith acquired the pet division of electronic retailer Neeps Incorporated. The acquisition added 600 mostly ferret-related specialty products to the Foster & Smith catalog. In July 2007, Drs. Foster and Smith signed an agreement with Target, that enabled the company to move into brick and mortar retail for the first time. The deal placed Foster & Smith branded products in approximately 900 of Target's 1500 stores. Also in 2007, Drs. Foster and Smith was mentioned by The New York Times as an early adapter of videos showing 360-degree views of catalog products. Magee told The Times "it'll become a major thing in e-commerce." In 2008, the company added an in-house studio to boost their video production. Pet Pharmacy Dr. Race Foster and Dr. Marty Smith were the founding fathers and pioneers of the veterinary pharmacy, being the first in the United States to create a veterinary pharmacy that employed pharmacists, not just veterinarians. In 2010, Drs. Foster and Smith's licensed pet pharmacy earned a seal of accreditation from Vet-VIPPS (Veterinary-Verified Internet Pharmacy Practice Sites). Faithful Friends In 2008 and 2009, Foster and Smith sponsored a weekly national television program on Animal Planet called Drs. Foster and Smith's Faithful Friends. The program focused on providing veterinary advice on how to better care for one's pets. The program, which ran for two seasons, featured