with the release of"Return of White Rabbit", the band asked fans to come up with a back-story to the song's title, "where is the white rabbit returning from?"—which would then be judged by the band, with the winner receiving a rare "Return of White Rabbit" handmade promo CD. "Why has the White Rabbit been away?" was the basis for the second competition and the final of the three "Return of White Rabbit" competitions to win handmade promos asked fans to design White Rabbit related art/photos and videos. The opportunity to win "True Love 1980" test 7"s and handmade "Return of White Rabbit" CD promos began with the release of "True Love 1980". Later in November, NME offered the chance to win more test prints of "True Love 1980", "Joy Kicks" and "Arcadia" followed in January 2010 with "Space Shot" test vinyl. NME also offered the chance to win a free subscription to the A–Z Series. Similarly a free subscription to the A-Z Series was offered every night of the A–Z Tour in 2009—with show fliers containing a unique code—a raffle would then take place and the winning flier holder would be given a free subscription—giving the fliers value. Opportunities to win tickets to all varieties of Ash performances were also given—including exclusive radio sessions with Kerrang! Radio XFM and tickets for Absolute Radio on 15 April 2010—tickets were also offered in a Music-News.com competition. Festival appearances such as Hop farm festival and Truck Festival 2009. Tickets to dates on the 2009 A–Z tour were also offered, as well as 2010 European dates. Merchandise competitions included a Valentines day t-shirt draw, a chance to win a "Return of White Rabbit" t-shirt, an exclusive limited Atomic Heart Studios staff t-shirt and the opportunity to design a t-shirt which would be sold throughout all of the 2010 shows around the world, and have their winning design sent to them in a special frame. Other creative competitions included remixing single "Binary" the band choose the Argyle Raver Pornographic as the winning remix, and to direct a music video for B-sides to the A–Z Series. With the 2009 A–Z Tour the opportunity for a one-on-three meet and greet was given for fans similarly in 2010 the chance for fans to win a dinner-date with the band at any stop on the UK tour was given. On the same tour the chance for local bands to