market demands. This was built in 1911, displayed at the 1911 Motor Cycle Show. An agency was taken up by the Harrod's department store in London, with a selling price of £65. The Morgan became the only car ever to appear in a shop window at Harrods. As a way of boosting sales a policy of involvement in motor sport, often with Morgan himself driving (sometimes joined by his wife), was established. This began as early as 1912, when Morgan set out to win the trophy offered by The Light Car & Cyclecar for greatest distance covered in an hour, at Brooklands. The single-seater covered , only to be narrowly beaten by a GWK; Morgan returned later the same year, reaching nearly . Morgan also won the "very tough" ACU Six Days' Trial in 1913. Sales grew steadily up to the outbreak of World War I. Although some car manufacture continued, the factory was turned over mainly to munitions, and the factory was extended. Post-war the company prospered, and in 1921 HFS was able to buy a Rolls-Royce car, with body built by Morgan, and in 1925 moved to a larger house, Fern Lodge. HFS married a vicar's daughter, (Hilda) Ruth Day, in 1912. Their son Peter, born 1919, would in turn become chairman of the company. References 1881 births 1959 deaths British automobile designers British founders of automobile manufacturers People from Malvern, Worcestershire 20th-century English businesspeople