Viral Videos. The first such "Keyboard Cat" video, entitled "Play Him Off, Keyboard Cat", was created by Brad O'Farrell, the syndication manager of the video website My Damn Channel. O'Farrell both secured Schmidt's permission to use footage and asked Schmidt to allow anyone to use the footage with or without permission. O'Farrell used the footage by appending it to the end of a video of a person in a wheelchair falling awkwardly off an escalator, with the appended Fatso footage appearing to "play" that person offstage in a similar manner as getting the hook in the days of vaudeville. O'Farrell had posted his video in February 2009, though this video had been removed from YouTube due to reported copyright violations. O'Farrell used his connections on YouTube to help promote the video to be featured on the front page of YouTube, which caused other users to create similar videos based on "epic fail" videos already posted on YouTube, all appended with the Fatso footage and typically named in the same fashion. By May 2009, at least 200 videos had been created. The meme received boosts from media attention in May 2009 which included coverage in press outlets like the Associated Press, a tweet made by Ashton Kutcher to his one million followers, and by a reference on The Daily Show with Jon Stewart during a "toss" with Stephen Colbert. Keyboard Cat references grew in the media throughout 2009, fully establishing it as a meme. At the 2009 MTV Movie Awards, Andy Samberg's opening monologue suggested that award winners whose speech went on too long would be played off by Keyboard Cat. Kato Kaelin also spoofed Keyboard Cat in a segment of Tosh.0 entitled "Keyboard Kato" in the series first episode. During Weezer's 2009 summer tour with Blink-182, Keyboard Cat would play the band off every night at the end of their set. The Nintendo DS game Scribblenauts was unveiled at E3 2009; the game has the player write out objects to summon to solve puzzles, one such being "Keyboard Cat", which helped to draw attention to the title due to the timeliness of the meme. With the popularity of Keyboard Cat, Schmidt adopted a male cat Bento, which was similar in appearance to Fatso and became "Keyboard Cat 2.0". Schmidt announced the new Keyboard Cat with a new video of Bento "performing" as Fatso had done, called "Keyboard Cat REINCARNATED!" in