product range. The company voiced its opposition to the Australian government's proposed Internet filter by releasing a fictional parody product, the Kogan Portector, and received media attention in 2009 parodying Australian Prime Minister Kevin Rudd's 2007 election campaign because of its "Kevin 37" television, a 37" television marketed using advertising mimicking Rudd's campaign, which initially sold for $900 – the value of the economic stimulus payments made to many Australians in April 2009. Exclusive Brands In July 2014, Kogan.com launched its first exclusive brand beyond consumer electronics, called Fortis. By controlling the design, manufacture, packaging and distribution of the products, Kogan.com had increased the number of exclusive brands available to 10, within a year. Kogan.com currently owns and operates 20 exclusive private label brands. Kogan Mobile and Kogan Internet TPG and Vodafone Kogan Mobile was re-launched in Australia with TPG (formally Vodafone) on 19 October 2015. Kogan Mobile offers value based pre-paid mobile phone plans to Customers in Australia and New Zealand on the TPG and Vodafone New Zealand networks. Kogan Mobile New Zealand was launched in September 2019 in partnership with Vodafone New Zealand Limited offering telecommunications services in New Zealand. Glimp stated Kogan Mobile New Zealand offers one of the cheapest unlimited minutes pre-pay plans in New Zealand. Telstra / ispONE Kogan Mobile was a pre-paid mobile phone service provider in Australia. It was known for being the first pre-paid mobile provider to use the widespread Telstra network. Kogan Mobile launched on 12 December 2012. By 14 December, it had already sold more than 10,000 SIM cards. In response to the announcement, a spokesman from Telstra stated; "Telstra Wholesale is not in partnership or any other direct relationship with Kogan." Kogan Mobile experienced many problems with customers being suspended for "overuse" despite offering an "unlimited call" plan. Australian Communications Consumer Action Network (ACCAN), stated that Kogan was "falling afoul" of the Telecommunications Consumer Protections Code, introduced in September 2012, which states that a product cannot be called unlimited if it is not actually unlimited. Kogan stated that they did not suspend customers but is rather the provider ispONE. In April 2013, Kogan took the provider ispONE to the Victorian Supreme Court. Kogan won an injunction ordering service provider ispONE to reinstate the 600 accounts of Kogan Mobile users it had suspended after deeming them to be using excessive the service in excess of the levels permitted. The Business