Kogan.com is an Australian portfolio of retail and services businesses including Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, Kogan Energy, Dick Smith, Matt Blatt and Mighty Ape. The company was founded in 2006 by Ruslan Kogan. In July 2016, Kogan.com was floated on the Australian Securities Exchange. In its first year as a listed business on the Australian Securities Exchange, Kogan.com delivered $221.3 million in gross sales. History Kogan.com was established in 2006 by Ruslan Kogan in his parents' garage. He started with a website offering LCD televisions that would be assembled for him in Chinese factories. In October 2010, Ruslan Kogan announced that Kogan.com would expand to the United Kingdom. The company officially entered the UK market on 15 November, with a range of LED TVs and GPS units. The expansion makes Kogan the only Australian-owned international consumer electronics brand. On 14 September 2011, Kogan.com began shipping products from the company's Hong Kong operation. Bypassing wholesalers, distributors and retailers in this way enabled the company to offer products by brands including Apple, Canon, Nikon, Samsung, Motorola and more at low prices. On 15 March 2016, Kogan.com acquired Dick Smith Holding's online business. With the physical retail stores shut down, the Dick Smith brand transitioned to an online-only consumer electronics store. On 7 July 2016, Kogan.com floated on the Australian Securities Exchange. In May 2020, Kogan.com acquired Matt Blatt, a leading Australian online furniture retailer, for $4.4 million. Kogan.com acquired New Zealand-based online retailer Mighty Ape in December 2020 for $122.4 million. At December 2021, Kogan.com delivered $698 million in gross sales for the first half of FY22 (FY21 annual Gross Sales: $1.79 billion). In December 2022, Kogan.com acquired furniture and homewares operator Brosa for $1.5 million after the company went into voluntary administration. Businesses Kogan Retail and Kogan Marketplace Kogan.com’s success is built off technology and digital efficiencies to make in-demand products and services more affordable and accessible. Product lines available via Kogan Retail brands include consumer electronics, appliances, homewares, hardware, toys and more. Kogan Marketplace is a proprietary eCommerce platform that partners with sellers, providing them with access to Kogan.com’s millions of Active Customers. Kogan First offers members free delivery from Kogan.com on eligible products, upgrades to express shipping at no extra cost, priority customer service and access to exclusive member-only deals. Kogan.com has also caused controversy with its