single from the album in the U.S. and became the group's third number one hit on the Billboard Hot 100 for the week ending March 6, 2010 and halted the nine-week run of Kesha's "Tik Tok". It was the group's third number one from The E.N.D., following their first two number ones, "Boom Boom Pow" and "I Gotta Feeling", as well as their fourth consecutive top ten from the album. With the single reaching number one, the Black Eyed Peas became the first group or duo to place three number ones on the Hot 100 from one album since the Wilson Phillips's debut album, Wilson Phillips, in 1990–1991. This placed the Black Eyed Peas adjoined with Usher's 2004 Confessions album to have their singles from the same album spend the most weeks on top of the Billboard Hot 100, at 28 weeks, only beaten by Drake's Scorpion, (2018) whose singles spent 29 collective weeks at number one. "Imma Be" reached the top ten on the Canadian Hot 100 due to a significant increase in digital downloads following a performance of "Imma Be" at the 52nd Grammy Awards. Music video The video was filmed on January 13, 2010. The clip features Fergie wearing Louboutin designer footwear and a black metallic leotard and riding a BMW S1000RR motorcycle. Extras were dressed as robots and nomads (like apl.de.ap in "Meet Me Halfway"). It was shot on a desert road in Lancaster, California. Filming was interrupted by a sudden sandstorm, however, as the storm passed, filming resumed. The music video, directed by Rich Lee, was shot back to back with the video for "Rock That Body", the second song on The E.N.D. The two songs were mashed up into a medley, which is titled "Imma Be Rocking That Body". The medley length is 8:15 and the music video in total is 10:21. It premiered on Vevo and Dipdive on February 16, 2010. The videos were separated for music channels with the introduction and conclusion removed. The "Imma Be Rocking That Body" video begins with the Black Eyed Peas in the studio when will.i.am demonstrates a machine that recreates vocal recordings of singers and rappers from a set of typed lyrics and a series of vocal samples. After the other members protest against the device's use, Fergie walks out of the studio in frustration and rides off in a motorcycle only to get hit by