advertising his rival's store. Kogan also claimed that Harvey Norman was "full of it", and published an article lamenting the Australian business scene's focus on regulation rather than innovation. In July 2011, Kogan came to the public defence of Harvey when he came under fire for Harvey Norman's alleged logging practices. Kogan stated: "Like him or hate him, Gerry Harvey is not a criminal – he should not be singled out for some supposed moral crime simply because he has complied with the law, and has sought Australian timber to use in his furniture." JB Hi-Fi In March 2011, Kogan argued that some of Australia's biggest retailers were overly reliant upon the success of Apple, claiming that 30% of Australian retailer JB Hi-Fi's revenue in 2010 had come from Apple or Apple related products. Terry Smart, CEO of JB Hi-Fi, responded by saying "That figure is not even close to reality. We don't have a big enough supply that represents such a substantial part of the business." Kogan responded by challenging Smart to a one million dollar bet that JB Hi-Fi would not stock Apple hardware by 14 March 2014. The deed for the bet is still available online, though it has not been accepted. Kogan also began giving away free HDMI cables to anyone who had bought a TV from JB Hi-Fi in 2011, accusing JB of "trying to trick people into thinking they need a $200 cable after buying a FULL HD TV." In October 2011, Kogan took out a full page ad in Australia's biggest newspaper calling for JB Hi-Fi to change their slogan, "Always Cheapest Prices." JB Hi-Fi did not respond to the challenge. Australian government set-top box scheme In May 2011 the Australian Government announced a plan to provide television set-top boxes to pensioners free of charge. Kogan and other leading retailers criticised the scheme for spending too much money. In 2011, the program had an estimated total cost of $308 million, with each installation costing over $350. Kogan said his company could deliver it for $50 million. In February 2012 new figures revealed that the cost per installation had risen to $698, prompting Kogan to make further public statements attacking the Government's inefficiency in spending. However, it was later clarified by the Federal Government that these figures were falsely reported by The Australian newspaper and that installations ranged from $158 to $492. It was