with Jinni to allow access to its tools by Google TV. In May 2011, Jinni announced it having raised US$5 million in Round B funding. In June 2012, Belgian cable operator Belgacom deployed a recommendation engine from Jinni on digital set-tops that allowed subscribers to browse for content based on "mood". In July 2012, Jinni teamed up with Swisscom “for integration into [o]n [d]emand and live TV". On November 6, 2013, Jinni launched a new customer-facing website and iPad application, providing personal recommendations based on a users "entertainment personality" as well as personalized TV listings, semantic content searches, and social-based group recommendations. In May 2014, Jinni integrated its "mood" and "taste"-driven video discovery engine with AT&T’s U-verse TV platform. In June 2015, Jinni shut down its public service and now offers "solutions for pay TV [and] OTT operators" and "for entertainment advertisers". References External links Further reading Top 10 Movie Recommendation Engines - CNET Red Herring Europe 100 Winners 2009 SXSW Web Awards Finalists 2009 Plugg Rally Winners 2009 CableLabs Best Product Idea Winner 2010 Webby Honorees 2010 Israeli film websites Online companies of Israel Recommender systems Domain-specific search engines Internet properties established in 2008