£280 million ($316m USD) to help with the school meals plan. Currently fried foods are only allowed to be served twice a week and soft drinks are no longer available. However, there are no limits on the amount of sugar that can be legally consumed in the School Food Standards. The Department for Education and Skills created the, now defunct, School Food Trust, a £60 million initiative to provide support and advice to school administrators to improve the standard of school meals. Sugarwise found that some children have been exceeding the recommended sugar limits at schools and in June 2019 introduced a certification scheme for school catering. Recommendations by medical professionals In 2013 220,000 doctors in the United Kingdom united to form what they call a 'prescription' for the UK's obesity epidemic. The report presented an action plan for future campaigning activity, setting out 10 recommendations for healthcare professionals, local and national government, industry and schools which it believes will help tackle the nation's obesity crisis. Recommendations included: Food-based standards to be mandatory in all UK hospitals A ban on new fast food outlets being located close to schools and colleges A duty on all sugary soft drinks, increasing the price by at least 20%, to be piloted Traffic light food labelling to include calorie information for children and adolescents – with * visible calorie indicators for restaurants, especially fast food outlets £100m in each of the next three years to be spent on increasing provision of weight management services across the country A ban on advertising of foods high in saturated fats, sugar and salt before 9pm Existing mandatory food- and nutrient-based standards in England to be statutory in free schools and academies Action on Sugar, a registered UK charity and lobby group, was also formed in 2014 by a group of medical specialists concerned about sugar and its impact on health. Research by the group has highlighted the amount of added sugar contained in both processed food as well as drinks sold by national retailers such as Starbucks and Costa Coffee. Despite this, the proposed sugar tax was squarely aimed at high-sugar drinks, particularly fizzy drinks, which are popular among teenagers. Pure fruit juices and milk-based drinks were excluded and the smallest producers had an exemption from the scheme. Government initiatives In October 2011, British Prime Minister David Cameron told reporters that his government might consider a Fat