support Ash was given—asking that those interested emailed a Myspace link and list of gigs previously played. Press attention The band gained significant media attention surrounding the A–Z Series. With interviews and other coverage running through newspapers and magazines such as The Guardian, The Herald, M Is for Music, News of the World, Billboard, Kerrang!, NME, East Mag, TUFS, culturedeluxe.com, Sport.co.uk, Randomville, Media Wales, MusicRadar, Counteract Magazine, Stereoboard, and Bunch.tv. Radio sessions and interviews included Kerrang!, XFM, Absolute, and BBC 6 Music. Televised appearances included appearances on Live from Studio Five broadcast on Five on 15 October 2009, BBC E24, The Friday Show, Children In Need and Sky Sports Soccer AM. Several songs of the A–Z Series were also used on various TV adverts—"Physical World" was used for BBC's coverage of the Formula 1 Qualifying, whilst "Spheres" was used on Film4 and "There Is Hope Again" was used during Sky Sports coverage of England vs Hungary on 11 August 2010. Live The band embarked on a 4 date UK tour consisting of performances at Brighton Concorde 2 on 3 June, Portsmouth Wedgewood Rooms the following day and two dates at the London Bloomsbury Ballroom on 6 and 7 June 2009. At the performances they showcased new material, including "Space Shot", "True Love 1980" and "Return of White Rabbit". Most notably of the band's touring antics during the A–Z Series was their 2009 A–Z Tour. The tour consisted of 26 dates across the United Kingdom, with each tour location based around the alphabet, choosing towns, cities and villages which correspond with letters A–Z. The tour began in Aldershot and ended in Zennor, gaining significant press coverage because of its uniqueness. Planning the tour bassist Mark Hamilton told eastmagazine.co.uk that the band looked for alternatives to the usual places they would visit on tour; "We told our agent that we don't want to go to the cities we would usually hit on a regular tour. Then he came back with a bunch of dates, but he had quite a lot of work to do on this. But that was good; it was good to make him actually work." going on to say "There were a number of venues we told him to change, saying, 'We usually play there, so get us something different". In 2009 the band also played dates in their native Ireland—Dublin and Belfast. It wasn't until March 2010 that