supported by advertising instead of charging users, predating Spotify and YouTube music by several years, it used a temporary download model, which was not compatible with Apple or Android devices. The launch of SpiralFrog was delayed, due to technical and licensing delays, and an internal control fight. Robin Kent, the British advertising executive who had been recruited by Mohen the year before, attempted a spectacular corporate takeover in December 2006, which was widely reported in the press. Mohen emerged the winner in what was later known as the "Boxing Day Massacre", but most industry observers believed that SpiralFrog.com would never launch. Mohen continued to insist that he would overcome these obstacles and launch the site. He went on to sign all remaining major music publishers, and performing rights societies, financed the company with exchangeable debt, and SpiralFrog.com finally launched on September 17, 2007. In June 2008, Mohen concluded an agreement with the British music company EMI, whose catalog was added to SpiralFrog prior to the Coldplay Viva La Vida tour. However, the collapse of the stock market in September 2008, and the ensuing credit crisis, combined with contraction of the advertising markets, left SpiralFrog unable to meet its collateralized note agreements. SpiralFrog was particularly vulnerable to the credit crisis because it was debt-financed as opposed to equity-financed, and its backers were hedge funds who were themselves facing huge redemptions. Its loans were called and SpiralFrog was forced to close. Retrospectively, while other free ad-supported music services that came later did succeed like Spotify, the SpiralFrog download (rather than streaming) model limited the number of devices on which SpiralFrog could be used, and ultimately prevent its long term success. Fashion Media and Nylon Magazine In May 2014, Mohen was part of a group, also including Dana Fields, that purchased Nylon Magazine, a fashion magazine for young women that focused on gritty street fashion, which was merged with digital media company FashionIndie. Following the merger, he became interim CEO of the combined company, and served as an adviser afterwards. The Nylon Media transaction was significant because it laid the foundation for the transformation of a traditional media print business into one that was primarily digital, facilitated in part by the young demographic of its audience, part by the merger with the fashion blogger company, and because of the focus of the new management team. Holographic Tourist Attractions Mohen led a metaverse systems