Birthright can alleviate that suffering for just one couple, it will have been all worthwhile." During her time as patron, the charity funded work into IVF and also investigated HPV, the virus that causes cervical cancer leading to the cervical cancer screening programme. The charity's research into recurrent miscarriage also meant that, out of a research group of 2000 women who had been told they would never have children, 79% went on to have babies. Professor Stuart Campbell of King's College, London, received funding from the charity for a project that developed an ultrasound that would identify babies at risk of stillbirth by finding out if they had abnormal blood flow. 1990s In November 1993, the charity was rebranded as 'Wellbeing'. During the 1990s, the charity funded research which discovered that ultrasound could be used to detect abnormalities in early pregnancy. This resulted in pre-natal screening for Down's Syndrome. The charity enabled breakthroughs in IVF, by funding research into the optimum time for embryo transfer, and by looking at how eggs mature in the ovary. This was described at the time as 'the biggest advance in fertility treatment'. They also funded research into gynaecological cancers; contraception; and the bone density of post-menopausal women. 2000s The charity was renamed 'Wellbeing of Women', in 2004. Wellbeing of Women partnered with 100 Women in Hedge Funds to fund a project which advanced our understanding of the genetics of Cerebral Palsy. The charity also funded research that helped reverse brain damage in newborn babies and a project that helped women suffering from recurrent miscarriage go on to have a successful pregnancy, by identifying 'Natural Killer cells' in the mother's immune system. In 2007, then British Prime Minister's wife Sarah Brown became patron of Wellbeing of Women. In 2008, Wellbeing of Women was announced as one of the beneficiary charities of the Lord Mayor's Appeal, along with ORBIS. Prince William was Patron of the appeal. Funds raised from the appeal enabled Wellbeing of Women to establish the Baby Bio Bank, a unique international resource storing genetic data from 'family trios' of mother, father and baby. This bank of genetic information will facilitate on-going research into the persistent complications of pregnancy and birth, including miscarriage, premature birth and pre-eclampsia. Present Corporate Partners In March 2013, Wellbeing of Women launched a major new partnership with PwC. PwC are long term sponsors of two of Wellbeing of Women's