new facility in Biggleswade's Saxon Gate development area. Market share It is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix. 25% of their produce is exported, with France being an important market; half their exports go there, and it is the country's best-selling muesli cereal. The brand leader of crunchy muesli in the UK is their Luxury Crunchy. They belong to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association. Product range Cereals Muesli (Fruit & Nut, Truly Fruity, Nut & Seed, Fruity Fibre, Natural, Organic, Super Berry) Country Crisp – crunchy oat clusters (Strawberry, Raspberry, Honey, Chunky Nut, Dark Chocolate, Raisin) and a low sugar granola (2.9%) Frusli – cereal/breakfast bar (Truly Tropical, Apple Sultana & Cinnamon, Raisin & Hazelnut, Cranberry & Apple, Red Berries, Blueberry Burst) Crunchy Oats (Super Nutty, Raisin & Honey, Special Fruits & Nuts, Tropical and Super Berry Granola) Porridge Oats (Chunky Traditional, Organic and Quick & Creamy) Wheatgerm & Wheatbran Cereal bars Original Crunchy – Honey & Almond Breakfast in a bar – cereal bar; Fruit & Nut, Cranberry & Raspberry, Maple & Pecan flavours Absolute Nut Luxury Bar Absolute Berry bar References External links Jordans Cereals website Jordans Big Buzz News items Bees in London in July 2009 Bees in June 2009 20% of company sold to ABF in September 2007 Upton Farm in May 2006 Independent July 2005 Audio clips The Bottom Line' on 18 November 2006 Breakfast cereal companies Companies based in Bedfordshire Food and drink companies established in 1855 Cereal bars Organic farming organizations British brands Food manufacturers of the United Kingdom British companies established in 1855