John Lewis and Currys, criticising the way that such retailers attempt to sell expensive cables with their new televisions and computers, and accusing them of a campaign of "deliberate misinformation" with regard to this issue. Kogan.com began giving away cables free of charge with every television purchased. John Lewis and Currys defended the practice of charging for cables by pointing out the various features of their cables. Kogan responded by stating: "I think it's a bit misleading what they've said. When it comes to durability, it's an HDMI cable that you'll use to connect your TV to a Blu-ray player, or a Playstation, or another device. You're not using it as a skipping rope or to go rock climbing with." In August 2011 Kogan announced his desire for online retailers to be viewed separately from traditional retail by economists, stating that "If we have been grouped with traditional retailers, then we want a divorce!", and arguing that all of the innovation and growth is in online, rather than bricks-and-mortar, retail. Business Magazine BRW noted the similarity of the "divorce" to a campaign by the National Australia Bank. Financial results Sales at Kogan's online store in November 2011 were $8.12 million, up 330% from $1.89 million in the same period in 2010. During the period there were 708,525 visitors to Kogan.com.au, an increase from 222,411 the year before. In October 2010, BRW ranked Kogan as Australia's 15th fastest growing company with yearly revenue of $12.22 million. Also in 2010, the company released Q1 FY11 growth figures, with revenue up 48.12% on the previous quarter. The business recorded its highest single day of sales ever on 31 July 2012, exceeding $1 million in transactions. In October 2012, Kogan again made the BRW. list of Australia's fastest growing businesses, this time ranking at No. 14, noting a 123% growth rate since 2011. The professional services firm, Deloitte, listed Kogan as one of the top 10 on the Fast 50 Australia in November 2012. In 2017, Kogan.com released its FY17 results, which showed revenue of $289.5 million, up 37.1% on the prior year. It also grew its customer base to 955,000, up 36.0% from 30 June 2016. Kogan.com was the best performing stock on the ASX All Ordinaries index in 2017, with an annual gain of more than 300 per cent. Awards The company has won the following awards: 2017 StarTrack ORIAS People's Choice