England 2018 was the Football Association's unsuccessful bid for the right to host the 2018 FIFA World Cup. FIFA invited bidding countries to bid for either the 2018 or the 2022 finals, or both. The FA initially decided to bid for both, but with the withdrawal of all non-European bids for the 2018 event, this bid, and that of all other European bidding nations, were effectively disqualified from eligibility for the 2022 edition. England's bid was managed by England 2018/2022 Bidding Nation Ltd. This company was established by The FA for the purpose of bringing the World Cup tournament to England for the first time since 1966. England attempted to host the 2006 FIFA World Cup but lost out to Germany. England hosted the 1966 FIFA World Cup and had the campaign been successful, England would have become the sixth nation to host the World Cup for a second time. It won the right to host Euro 1996. Andy Anson, the chief executive of England 2018, called for humility with England's bid claiming they "must not fall victim to arrogance" and that lessons had been learned from the unsuccessful attempt to host the 2006 competition. Anson stated that "the tone of this campaign has to be different. Bid team The board of England 2018 was chaired by Lord Triesman, chairman of The FA, who has since resigned. He was joined by Geoffrey Thompson, vice president of FIFA; Lord Mawhinney, chairman of the Football League; Paul Elliott, who is the chairman of the Advisory Group to the bid; and Lord (Sebastian) Coe, who led London's successful bid for the 2012 Olympic Games and Paralympic Games, is chairman of LOCOG, and who took leave of absence from his role as chairman of the FIFA Ethics Committee to join the bid team. The chief executive of England 2018 was Andy Anson, formerly chief executive for Europe of the ATP, and previously commercial director of Manchester United. The non-executive and subsidiary Advisory Group to the bid consisted of Karren Brady, former managing director of Birmingham City; Martin Sorrell, chief executive of WPP; David Gill, chief executive of Manchester United; the former Minister for Sport, Gerry Sutcliffe and Sir Keith Mills, deputy chairman of the London Organising Committee for the Olympic Games (LOCOG). The bid had the support of Prince William, the FA's president. The vice presidents of England's 2018 bid team were David Beckham,