Olympic and Paralympic Games (which were held in 2012) Responding to what children want Establishing a habit of regular participation Developing a real sense of belonging Changing behaviours relating to key health outcomes (including healthy eating, physical activity and emotional health) The Change4Life Sports Clubs programme is funded by the Department of Health and managed by the Youth Sport Trust. Start4Life Start4Life is a sister brand of Change4Life. It is aimed primarily at pregnant women and new mothers. It encourages a healthy lifestyle during pregnancy (activity, healthy eating, taking supplements, quitting smoking, and avoiding alcohol) as well as a healthy start for new babies (breastfeeding, introducing solid foods, avoiding sugary foods, and activity). It also encourages fathers, friends and family members to support pregnant women and new mothers in making healthy lifestyle choices. Free leaflets and posters are available to healthcare professionals to help them encourage their patients to make healthy lifestyle choices. See also Obesity in the United Kingdom References External links Health education in the United Kingdom Health campaigns 2009 establishments in England Obesity in the United Kingdom