2004, The Observer reported that the company received about 100 unsolicited manuscripts each week, all of which are read. In the case of The Time Traveler's Wife, then-editor Anika Streitfield and Poindexter were so impressed with Niffinegger's novel that they offered her $100,000 at an auction for the rights, the largest advance they had ever offered an author. Although MacAdam/Cage was outbid, Niffenegger still chose the firm, explaining, "Once we [she and her agent] realised how committed they were to the book and how much they wanted to publish it, it was a pretty easy decision. In any case, my own natural inclination is to go small. My background is in punk music - I'd always pick the indie company over the giant corporation." Niffenegger described her relationship with MacAdam/Cage as "like being a member of a family". Initially, the publishing house was devoted to literary fiction. With the resumption of operations, its catalog expanded to include genres such as true crime and automatic writing. Operations The firm's editorial offices are located in San Francisco, California. PGW was the firm's distributor. In April 2006, Random House Canada became its distributor in Canada with Doubleday Canada publishing the paperback versions of MacAdam's hardcovers there. In late 2008, as noted, the company experienced a "cash crunch", causing it to lay off several employees and delay new acquisitions. References External links 2012 web presence Book publishing companies based in San Francisco Publishing companies established in 1998