Gilmore Avenue, formerly known as Gilmore Street, is a two-lane, one-way road in Quezon City, Metro Manila, the Philippines. It runs one-way from Eulogio Rodriguez Sr. Avenue in New Manila and terminates at Nicanor Domingo Street in Valencia, continuing on as the two-way Granada Street until it reaches the city border with San Juan, where it becomes Ortigas Avenue. The road is named for Eugene Allen Gilmore, Vice Governor-General of the Philippines from 1922 to 1929 who twice served as acting Governor-General. The road is well known as a major IT hub for the number of computer retail shops located at its intersection with Aurora Boulevard. History Gilmore Avenue was originally named and constructed sometime before 1943 as Governor Gilmore Street, serving as one of four north-south thoroughfares for the New Manila Subdivisions established a few decades prior. It served as a one-way southbound counterpart to the one-way northbound Pacific Avenue (now Doña Hemady Avenue), which was originally named as a reference to America’s successful acquisition of the Pacific Rim islands that included the Philippines during the Spanish–American War in 1898. South of the New Manila area, new subdivisions and a shopping center were being developed in what would become the Greenhills area in the municipality of San Juan del Monte, Rizal (now San Juan City, Metro Manila) in the 1960s and 1970s, and so the road became known as a passageway for motorists to Greenhills and Ortigas Avenue itself. Commercial development In the 1990s, the Greenhills Shopping Center became known as a hub for computer parts and accessories at affordable prices for computer hobbyists and IT enthusiasts alike until the computer boom in the 1990s made computers mainstream and increased the demand for computer retail markets. As the Greenhills Shopping Center had become too crowded for the increasing demand of the computer boom, a computer retail store owner in 1997 decided to set up shop along the once-desolate Gilmore Avenue. According to local computer retailer PC Options, the business was the first computer retail store to open in the area, claiming that contrary to popular belief, the "PC" in the name does not actually refer to personal computers, but rather, coincidentally was the initials of the shop's founder and owner. As the area was being developed commercially, PC Options became popular for pioneering the do-it-yourself concept for computer customizations in the local market, serving as the catalyst for other