agreements of 2001 and 2007 aimed to stabilize the coffee economy by promoting coffee consumption, raising the standard of living of growers by providing economic counselling, expanding research to include niche markets and quality relating to geographic area, and conducting studies of sustainability, principles similar to fair trade. Following the inception of fair trade certification, the "Transfair" label was later launched in Germany, and within ten years three other labeling organizations commenced: The Fairtrade Foundation, TransFair USA, and Rättvisemärkt. In 1997, these four organizations jointly created Fairtrade International (formerly called FLO, or Fairtrade Labelling Organizations International), which continues to set Fairtrade standards, inspecting and certifying growers. Fair trade organizations The fair trade labeling organizations having most of the market share and who sell through supermarkets refer to a definition developed by FINE, an association of four international fair trade networks (Fairtrade Labelling Organizations International, World Fair Trade Organization (WFTO), Network of European World shops and European Fair Trade Association (EFTA)). The standards developed by Fairtrade Labelling Organization are the most widely used. Fairtrade Labelling Organization (FLO) International is the overall body that governs the fairtrade system. It aims to achieve high standards within the fairtrade system in terms of credibility, compliance of Fairtrade Standards by producers, traders, and retailers. FLO's Main Tasks Setting International Fairtrade Standards FLO provides independent, transparent and competent standard setting by proposing the Fairtrade Standards to the FLO Board that decides if standards are met. Each producer or trader has to meet the Generic Standards and the Product Standards which guarantees minimum prices that are considered fair to producers. They also aim for long term trading relationships and environmental sustainability. Facilitating and Developing Fairtrade Business The FLO works with both Fairtrade Certified producer organizations and traders to match supply and demand. It is also responsible for strengthening these organizations and improve their access to the market. Making the case for Fairtrade Justice FLO together with other international Fair Trade organizations, IFAT, NEWS and EFTA respectively, have created a common Platform called FINE (standing for the initial letters of FLO, IFAT, NEWS and EFTA) to work together to promote the case for trade justice in debates on trade and development. Certification scheme and competition The certification scheme is run by Fairtrade International (FLO). Fairtrade has become the most dominant Fair Trade label and has attracted a lot of competitors challenging its monopoly as an ethical label. Several