They can pull their own email and phone universes. The software will tell you, 'These are the swing groups, these are the people who are most likely to turn out.' All the end users have to do is pick what groups they want to target. If you have the budget to mail to only 40,000 people, you can decide which group you want and enter into the calculator exactly what you want your numbers to be." Republican National Committee "Blaise Hazelwood is credited with bringing back the culture of grassroots campaigns into the Republican Party." Hazelwood worked as Political Director at the RNC in 2002 & 2004. Matthew Dowd, Senior Advisor at the time said, "She's got good intuition, and she's exceptionally well organized. She'll do whatever it takes to get the job finished. She's not concerned about being the last person to leave the office or getting on an airplane to get the job done." 72 Hour Program "When the history of the Republican Party's midterm election victories of 2002 is written, President Bush will get the headline and much of the credit, but a large footnote will go to a young political operative named Blaise Hazelwood." -The Washington Post, 2003 Hazelwood, only 31 at the time, was serving as political director of the Republican National Committee (RNC), and it was her responsibility to coordinate the party's "72-Hour Program," an 18-month effort designed to put shoe leather back into politics and beat the Democrats in turning out the vote, especially in the final three days, 72 hours, of the campaign. The 72-Hour Project was born of necessity after the 2000 election, when Republicans discovered that Democrats had done a better job of getting their voters to the polls in one of the tightest presidential races in history. With prodding from White House senior adviser Karl Rove, White House political director Ken Mehlman and RNC Deputy Chairman Jack Oliver, the party undertook a top-to-bottom review of its get-out-the-vote operation, poured more than $1 million into more than 50 experiments to test how best to reach out to voters and then methodically set about implementing their findings in the midterm campaigns. "I'm confident from the testing and from human life experience that making a volunteer telephone call or knocking on someone's door makes much more impact than just doing it paid," Hazelwood said. Her work paid big dividends on Election Day,