Revolution campaign, Farrow lived in the DataVision store window on Fifth Avenue, New York City for 30 days. The Reader Revolution campaign was an effort to promote the newest version of the Sony Reader and to increase the engagement of the general public in digital reading. Sony promised that for each page Farrow read, Sony would give a set of 100 E-book classics to an education institution. The goal was to eventually give 15 million E-book titles to various schools by the end of the program. During the campaign, Farrow read a total of 44,097 pages, which translates to 102 books. Career After gaining international attention for his 1996 Guinness World Record accomplishment, Farrow continued to utilize his own memory techniques and skills to educate himself in the field of nanotechnology. His passion in nanotechnology led him to speaking at conferences across North America, in front of the research division of Johnson & Johnson and to members of the White House Task Force, as well as being featured in a nanotechnology trade magazine. Building on this success, Farrow founded the nanotechnology company, Accella Scientific Inc. In 2003 where he was involved in a U.S. patent filing for a reliable hand-held HIV diagnostics device that he hopes to bring to market and change the way HIV is tested in developing countries. In 2010, Farrow founded Farrow Inc., which has subsidiaries Farrow Memory, FarrowPR and Farrowbot. FarrowPR, a public relations firm based in Buffalo, New York, was founded in 2012 and offers speaker services, sales training, media coaching, corporate and individual branding, social media and digital marketing, media and public relations services, and event management. Dave developed the Farrow Memory System to learn and memorize things faster. The Farrow Memory is a unique memory course that consists of ancient and neuroscientific memory techniques that help people retain memory for a long time. The Farrow Method is proven to be 3x more effective than other learning methods in a double-blind neuroscience study at McGill University, Montreal, Canada. The training is available for people of all ages, from kids, students to professionals. The course even helps people with ADHD and dyslexia improve their learning and memory. Farrow Memory Kids Edition: This edition is geared toward young children under 5–10 years of age. The Kid's edition is created with an aim to help foster proper memory training methods from a young age. The course includes