The Word For Today (known as The Word For You Today in some countries) is a free, daily devotional written by Northern Irish Christian pastor Bob Gass and published around the world by United Christian Broadcasters (UCB). Over 3.5 million copies are distributed quarterly worldwide. Gass said the devotional "is a kick start for cold mornings, when you don't feel like reading your Bible or find it a bit dry, that's when you need a good injection of inspiration. That's what I want to provide for our readers, something to focus their minds on God's goodness". A million copies are distributed to UCB listeners, hospital patients, prisoners and residents of care centres throughout the United Kingdom and Ireland. Separate versions are produced for Albania, Australia, Canada, Czechoslovakia, Caribbean, Holland, Estonia, Portugal, Philippines, New Zealand, Nigeria, South Africa (Afrikaans and English languages), Spain and Italy by the UCB national UCB body or an affiliate. Another version is distributed by Bob Gass Ministries in the United States. Production of a contemporary version called Word 4U 2Day (known as Word For You Today in some countries) began in August 2003. It was developed in conjunction with The Message Trust, a Christian youth ministry based in Manchester. It is an adaption of the original devotional, geared to appeal to the younger generations in society. The first edition of The Word 4U 2Day rolled off the press in time for August 2003 with a print run of quarter of a million copies. Since then it has increased in popularity and is popular with other age groups as well. (Word For You in the UK is now only available via the UCB Player app.) History United Christian Broadcasters United Christian Broadcasters was set up to Christian radio station Rhema Media in New Zealand, to allow groups in other countries set up similar stations in their own countries. It became an umbrella body for autonomous affiliate broadcasting organisations in different parts of the world. The first affiliate in Australia supported new Christian radio stations, called Rhema FM, before establishing its own group of radio stations, operating as the Vision Radio Network. Other affiliates followed in the United Kingdom, Europe, Africa, Pacific countries, South America theDove in Oregon, United States. Smaller broadcasters were set up in Madagascar, Brazil, the Philippines and Estonia, by building up local support and then obtaining terrestrial licenses. At its height in 2011, UCB