difficult with fair trade coffee due to what some coffee roasters deem as insufficient quality incentive within many fair-trade certified coffee farms. Deborah Sick's research, involving interviews with coffee farmers in Costa Rica, finds that many farmers often produce more fair trade coffee than they can sell, so will often end up selling to independent buyers that will often pay more than fair trade buyers can. Some scholars are concerned of the artificial stimulation of coffee production, especially since worldwide demand for coffee is relatively inelastic. Many who believe fair trade coffee is insufficient use the direct trade model, which allows for more control over quality concerns, farmer empowerment, and sustainability issues. It is also valuable in fostering closer farmer to roaster business relationships, which can ultimately increase quality of life and profits for coffee growers and buyers alike. However, direct trade is a new concept that is only utilized by for profit businesses like Counter Culture Coffee and Intelligentsia Coffee and therefore has no third party certification. Fair trade has become a repetition of free trade rather than being an alternative to the market economy which is dominated by supply and demand. Fair trade is not serving its promises of creating opportunities for economically disadvantaged producers. Poverty has become a commodity through fair trade within its label that labels goods produced by the poor giving it visibility it did not have before leaving the marginalized people in reduced circumstances. The system could not become a solution to all humanity misfortunes; there are still concerns as the large amounts of profits does not go to the less privileged producers although much of the labor have been provided by these marginalized people. The poor may remain poor if there are no measures implemented to address the inequalities of the market as the poor cannot enjoy decent prices to what they sell to the rich countries. Prices provided by the system do not amount for inflation which can aggravate their conditions. See also Anti-globalization Organic agriculture Rainforest Alliance Sustainable coffee World Trade Organization References External links Fair trade Coffee production Commodities