testing out,' said Mark Mothersbaugh. 'We've already been contacted by 20 producers—including Snoop Dogg, Santigold, and Fatboy Slim.'" Fall 2009 was confirmed as a possible release date at the time. Devo announced in early 2009 that they would be performing at the South by Southwest International Conference (SXSW) in Austin, Texas on March 20 with a warm-up show in Dallas on March 18. At these shows, Devo performed a new stage show utilizing synchronized video, similar to the technique they used for their 1982 tour. They also debuted new costumes and three new songs: "Don't Shoot (I'm a Man)", "What We Do" and "Fresh". All of these songs included a video backdrop, with the band performing in front. On Friday, April 10, 2009, Devo debuted the music video for "Don't Shoot (I'm a Man)" on their website, through Vimeo. In an interview for the website "Subba-Cultcha", Casale stated that "regardless of the final [album] title, it will be 'Fresh'!" This statement led to speculation among fans that Fresh would be the new album's title. According to the "In the Studio" section of the June 2009 issue of Rolling Stone, the album was pushed back to 2010 to allow for "radical remixing". In late 2009, Devo announced that it had signed a new contract with their original label, Warner Bros., to release their new album. In an interview with Gerald Casale in late October 2009, he announced that Devo's new album would be picking up from where they left off: "We think it's the best record that we'd ever done although we're not certain that Fresh will be the title. There are more good songs on this album than any other record that we've made. We're aiming for a spring release." In January 2010, Billboard published a preview of the upcoming album, stating that it would be released in April 2010. In the interview, it was stated that Casale hoped to call the album "Something for Everybody, despite the publicized working title of Fresh." The final track listing was still being decided but was likely to feature the high-energy (and "focus group-approved," according to Casale) "Please Baby Please" as well as tracks produced by Greg Kurstin and John Hill. On January 17, 2010, it was announced that Devo would be performing on the second day of the 2010 Coachella Valley Music and Arts Festival in Indio, California. On February 22, 2010,