role after only a few weeks after being appointed group programming and marketing director of the newly-established Orion Media and its five Midlands-based FM stations — BRMB, Mercia FM, Wyvern FM, Beacon Radio in the West Midlands, and Heart 106 in the East Midlands. His was the first voice heard on Gem 106 (Now Gem) on New Year's Day 2011, when the station rebranded, after ending its association with The Heart Network. Since the disposal of Orion Media to Bauer in 2016, Lloyd has been working as a radio consultant at various stations and related organisations around the World and is currently Chairman of the local TV station, Notts TV. He has also returned to his first love of broadcasting through appearances on BBC Local Radio. In February 2021 Lloyd co-launched, with fellow radio executive Phil Riley, Boom Radio aimed at the baby boom generation. A keen radio historian, Lloyd is also the author of How to Make Great Radio (2015), Radio Moments (2017) and Radio Secrets (2019). References External links David Lloyd on Boom Radio Living people BBC people Radio and television announcers English radio presenters British radio personalities British radio DJs British radio executives Year of birth missing (living people)