new bacon-flavored mayonnaise, Baconnaise, and funds raised benefited the family of a deceased co-worker. J&D's hosted a complimentary BLT sandwich bar served $3 Mitch Morgan shots made with Maker's Mark bourbon. The Bacathlon On November 19, 2009 J&D's Foods hosted The Bacathlon at Heavens night club in Seattle, Washington. Promoted as The World's First Bacon-Themed Multi-Sport Athletic and Endurance Event that featured an attempt to set the World Record for Bacon Eating. The Bacathlon featured local Seattle personalities competing against each other dressed in giant foam Bacon suits. The competitors included Ben Dragavon from the Seattle Sounders, Mark Rahner from ROTTEN Comics, Thee Ted Smith from KISW 99.9 FM, Josh Black a.k.a. Ronald McFondle from Seattle Semi-Pro Wrestling, Justin Barnes from KFNK 104.9 FM, Sheeza Brickhouse from the Rat City Rollergirls, Erik "The Red" Denmark from Major League Eating and Jessica Williams the J&D's Foods Fall 2009 intern. J&D's once again served $3 Mitch Morgan shots made with Maker's Mark bourbon. Novelty Products J&D's Foods has used novelty bacon-flavored products Bacon Lip Balm, baconlube, Mmmvelopes, BaconAir, Bacon Coffins, Bacon Baby Formula and bacon soda to generate media buzz and spread the awareness of their mainstream consumer products. Products J&D's markets a variety of bacon-flavored products, including: Bacon Salt Bacon Salt was the first product developed by J&D's Foods. The first attempt at making bacon salt was to take bacon grease and pour it over kosher salt. That attempt result was unsuccessful and, according to Esch, tasted disgusting. Upon perfecting the recipe, the pair introduced the first three flavors of Bacon Salt — Original, Hickory and Peppered varieties. J&D's went on to launch Natural Bacon Salt and the Limited Edition Holiday Flavors Cheddar, Jalapeño, Maple, Applewood and Mesquite Bacon Salt in 2008. Bacon Salt is vegetarian and kosher. Hickory Bacon Salt is vegan. In 2008, J&D's Foods launched "Operation Bacon Salt" to provide Bacon Salt to troops serving abroad in Iraq and Afghanistan where pork is not readily available. After receiving several emails from troops stationed abroad J&D's began mailing free Bacon Salt to troops. Baconnaise Introduced in October 2008, Baconnaise is a bacon-flavored mayonnaise spread available in both Regular and Lite versions. Jon Stewart of The Daily Show described Baconnaise as being "for people who want heart disease but are too lazy to actually make the bacon." Bacon Lip Balm Introduced in October 2008, Bacon Lip Balm is a bacon-flavored