immediately updated the way permits were issued, doing away with electric typewriters and reducing permit process wait times. In later years, an online permit system was developed, allowing any production with Internet access to apply for location requests, eliminating the need to visit the office in person to obtain permits. Oliver also emphasized customer service and implemented measures that would make it more cost effective to film in New York City, like the "Made in NY" Marketing Credit – free advertising in subways, buses and on Taxi-TV for qualified productions in exchange for a donation made to a local cultural institution – and a discount program lessening the cost of goods and services for films and TV shows in the City at 1,000 participating businesses. Filmmakers responded to the open access and additional services. According to HBO executive Bruce Richmond, "Location shoots, especially in a city the scale of New York, have their complexities, so you always want an engaged mayor's office. That's exactly what we've seen with Mayor Bloomberg's team." In a 2013 Fast Company article, Oliver was described as "rejuvenat[ing] an entire industry, helping to grow New York's content economy." Marketing, Education, and Workforce Development To distinguish productions that filmed at least 75 percent of their projects in New York City, Oliver teamed up with @radical.media, a NYC-based media company, to create the "Made in NY" logo. "It kind of looks like an old New York City subway token, and we thought this is our mark of distinction, and every project that qualifies will display it proudly. It really led to a grassroots initiative where people in the industry were kind of vying for this status." In 2013, the "Made in NY" logo was expanded to also include digital companies and startups that had at least 75 percent of their development based in New York City. Throughout Oliver's time as commissioner of the Mayor's Office of Film, Theatre and Broadcasting, and later the Mayor's Office of Media and Entertainment, the agency developed a number of programs to help New Yorkers gain access into the entertainment industry, including a free series of career panels and the "Made in NY" Production Assistant Training Program, which, with the nonprofit Brooklyn Workforce Innovations, prepares unemployed and underemployed New Yorkers for entry-level jobs on sets and in productions offices. As of 2012, approximately 96 percent of the program graduates were people of color,