their 2011 Nolza tour was praised for the performance atmosphere and members' individual strengths. On their 2012 New Evolution Global Tour, the shows featured an array of costume designs and incorporated stages that were transformed into a theme park, a club, a sporting arena, a fantasy world with giant inflatable props, conveyor belts, and a video wall simulating a roller coaster. In a review of the group's two-day concert at the Olympic Gymnastics Arena, domestic publication SSTV praised the show's production and the live performance: "2NE1 properly showed the essence of performance." AsiaOne called 2NE1 "ace live performers" and "trendsetting style icons in the eyes of devotees around the globe". After the group's August 17 New Jersey concert, The New York Times called the show the second-best concert of 2012. Jeff Benjamin wrote for Billboard that "A few short years ago, it would have been unthinkable that a Korean girl group would have been able to fill up an East Coast arena. But 2NE1 proved that theyand K-Pop in generalare quickly becoming a force to be reckoned with". August Brown of the Los Angeles Times called 2NE1 "every direction that pop culture is going – female, global, digital and danceable" and wrote that the group is "pop [in its] best ways". Endorsements The group members used their images in a number of advertisements and promotional tie-ins. In 2009, they signed a modeling deal with Fila for an ad campaign. In early May 2013, the website "2NE1Loves.com" was launched with videos of the members. The project was later revealed as "2NE1 Loves Shinsegae", an endorsement for a department store and the Chrome Hearts brand. Their songs have been used in advertisements: "Lollipop" for the LG Cyon phone, "Follow Me" for Samsung's Corby Folder, and "Don't Stop the Music" for the Yamaha Fiore. "Go Away" was the theme song for the Japanese television program, Mezamashi TV. Philanthropy In the aftermath of the 2011 Tōhoku earthquake and tsunami, 2NE1 participated in Naver's "Pray for Japan" campaign to help raise funds for victims. Impact and legacy Recognized for breaking the stereotypical K-pop girl-group image, 2NE1 are known for pioneering the "girl crush" concept. In contrast to the "sexy" or "cute" female stereotypes, the group is said to have rewritten history and brought about the expansion of girl group styles in the industry. Rolling Stone called them "undeniably one of the most influential acts" of