The 2009–10 season is Manchester City Football Club's eighth consecutive season playing in the Premier League, the top division of English football, and its thirteenth season since the Premier League was first created with Manchester City as one of its original 22 founding member clubs. Overall, it is the team's 118th season playing in a division of English football, most of which have been spent in the top flight. The club started the season under the management of Mark Hughes who was sacked in mid-December after the team drew seven consecutive matches in the Premier League. He was replaced by the Italian manager Roberto Mancini. Season review New manager Roberto Mancini began the season with only five months in the job at Eastlands. With a prolific 29 goals in his first season at the club, Carlos Tevez was widely regarded as the club's best and most important player this season. The previous season's fan's favourite and top scorer, Robinho, was less successful, and in January he was loaned out to Brazilian club Santos for the remainder of the season only serving to emphasise the magnitude of his failure to deliver on the pitch anything remotely comparable to what he had already received in his bank account. The team lost its last home game of the season to fellow rivals for landing one of the Premier League's "Top Four" elite slots, Tottenham Hotspur, in what had been dubbed by the media beforehand as the "Champions League play-off" game. Breaking the established stranglehold of the "Big Four" had been one of the ambitions of the club's new wealthy owners. However, one of the positives of the season's campaign was that the club reached its first major semi-final since 1981 before finally succumbing to the eventual trophy winners, Manchester United. The City team also notched up some highly noteworthy victories over the other "Top Four" incumbents, Chelsea and Arsenal. In fact, Manchester City earned itself the distinction of being the only team to do the "league double" over the team that ultimately achieved the "league and cup double" this season. Kit Supplier: Umbro / Sponsor: Etihad Airways Kit information For the 2009–10 season, the shirt sponsor for all of the club's kits was Etihad Airways, which replaced the previous season's sponsor, Thomas Cook. There was also a change in the supplier of those kits for this season, with Nike-owned Umbro replacing the previous