Devo performed at one of the 2010 Winter Olympics victory ceremonies at Whistler Medals Plaza, in Canada. They returned to the SXSW conference in Austin, Texas on March 11 to conduct a panel titled "Devo, The Internet & You". On April 17, 2010, the same day as both their Coachella performance and Record Store Day, Devo released a 12-inch vinyl single of "Fresh" backed with "What We Do". A sticker on the sleeve confirmed that the title of the new Devo album would be Something for Everybody. On April 20, Devo released the Song Study EP on iTunes, which contained the same tracks as the "Fresh" single, along with the addition of the "Song Study Video". That night, Devo performed "Fresh" and "Whip It" on Jimmy Kimmel Live!, where it was announced that the album would be released on June 15. For one week, beginning on June 10, the album was streamed online through Colbert Nation. Devo also performed "Fresh" on the Late Show with David Letterman on June 16, 2010. Promotion Starting in early 2010, Devo began marketing the new album through a series of satirical videos and communiques from Greg Scholl, former CEO of music and video marketing and distribution company the Orchard, now billed as the Chief Operating Officer of "DEVO, INC." Devo also began working with a newly opened Los Angeles branch of New York City-based marketing group Mother New York to produce a number of videos designed to satirize the use of focus groups in marketing research and radio programming. The first of these was released in February to determine the new color for the band's famous energy dome headgear and asked participants what sound colors made and how they made them feel. Ultimately, blue was the color that was selected. Other videos used focus groups to arrive at conclusions like "'Fresh' alleviates aches and pains" and "3 out of 5 people would hold 'Fresh' with their feet for more than 3 minutes." On February 22, "Fresh" was made available as a free download, following the band's performance at the 2010 Winter Olympics. Devo returned to the SXSW conference in Austin, Texas on March 11, 2010, to conduct a panel entitled "Devo, The Internet & You". During this panel, a "focus group study" was conducted in which a total of four potential titles for the album were revealed: Fresh, Something for Everybody, Devolution and Excuse