budget and staff to tackle social media challenges Exploring the Generational Preferences of European Meeting Planners- In 2014, DCI and IACC partnered with the IMEX Group to develop a follow up study to the 2013 edition to explore the purchasing habits of meeting planners in Europe across multiple generations. The study's results were launched at IMEX Frankfurt in May 2014. Exploring the Generational Preferences of North American Meeting Planners - In 2013, DCI and IACC's Emerging Trends Committee conducted a survey exploring the generational preferences of meeting planners. The study revealed differences in the key criteria that each generation of meeting planner considers relevant when selecting a destination and conference facility. A New View: Travel Advisors Looking Beyond COVID-19: This report followed up DCI’s March 2020 (SOURCE) study on travel advisors with another round of surveys in May. It interrogated travel trade workers in the U.S. and Canada to find out how they managed their work as COVID-19 eased its grip on the travel industry. Pandemic Recovery: A View from Travel Media: In partnership with SATW (Society of American Travel Writers), DCI explored how travel journalists and public relations professionals were faring following the global pandemic in 2022. The report built on preview studies, COVID-19: A View from Media (SOURCE) and COVID-19: A View From Travel PR (SOURCE) A View from Meeting Planners; Winning Strategies in Destination Marketing: Since 2012, DCI’s Winning Strategies in Destination Marketing research which is released every three years looks specifically at meeting planners. The study revealed how decision makers form perceptions of destinations and outlines the best marketing and sales practices to attract business events. Talent Attraction How to Reel in Tomorrow’s Talent: As millennials and Gen Z become the largest generations in the workforce, companies and communities are turning their attention to attracting this talent to their regions. To gain a deeper insight into what influences career and location decisions for this rapidly growing workforce segment, DCI conducted a survey of 1,000+ individuals (ages 19-25) in 2018, to find out what interested them in seeking employment and what factors guided them. Talent Wars: This annual report, begun in 2017, sets out to better understand how to attract, and ultimately retain, talent. It uncovers new trends and shifts in relation to travel and tourism, underscoring the importance of economic development and destination marketing organizations collaborating on talent attraction efforts. External links Visit the DCI Website