went to other New York stations, such as 1960s films from Universal Studios that wound up on rival WPIX, which aired several of the titles (including Father Goose and the Columbo and Ironside pilots) as part of its own The Eight O'Clock Movie that ran from December 1974 until the premiere of The WB Television Network in 1995. As the years went on, the quality of films shown on WNBC-TV became increasingly inferior, with some coming almost exclusively from the public domain. From 1977 or so, the station began using the all-purpose umbrella title Cinema 4 to replace various individual titles that had been in use since the mid-1960s. Cinema 4'' ran with decreasing frequency, in its last years confined to occasional weekend airings and overnight weekend showings, until the late 1980s. List of theme weeks on Movie 4 Actors Frank Sinatra Week Elvis Week Rock Hudson Week Individual genres Women's Lib Week Male Animal Week Murder Mystery Week Love and Marriage Week Hollywood Lives Week Romance Week Flying Week Miscellaneous weeks and months Abbondanza Month Foreign Film Week Academy Award Month March of Hits Month Color Week MGM Musicals Week References and footnotes External links Video clips of 1964 opening and closing titles of Movie 4 (YouTube.com) 1956 American television series debuts Culture of New York City 1974 American television series endings 1950s American television series 1960s American television series 1970s American television series Local motion picture television series