self-taught speed reading and memorizing. This created the foundation of what was later to be known as The Farrow Method. At the age of 14, Farrow was enrolled into Eastwood Collegiate Institute, a public high school in Kitchener. It was there that he started improving his grades dramatically and graduated from high school with perfect distinction and continued on to become a successful businessman. Farrow has an older sister, Kathy, who was born in September 1973. Growing up, he and his family would go to their family cottage at Biscotasi Lake Provincial Park in Biscotasing, Ontario, on a regular basis for family vacations. The family trips to the outdoors helped build his passion for wilderness survival and hiking. Guinness World Records At the age of 21, Farrow received his first Guinness World Record for Most Decks of Playing Cards Memorized in a Single Sighting in 1996 where he memorized the order of 52 decks of playing cards, randomly shuffled together, and recalled them correctly under Guinness Record rules (a total of 2704 cards) in a single sighting. This feat was accomplished at the Guinness World Records museum in Niagara Falls, Ontario and is featured in the Guinness Book of World Records, 1997 edition. Years later in 2002, Dominic O'Brien broke his record by memorizing 54 decks of cards. By this time, Farrow was able to easily break the record again in 2007. He memorized on single sighting, a random sequence of 59 separate packs of cards (3,068 cards), which took around 14 hours to memorize. Farrow later recalled these cards at CTV Studios, Daily Planet in Toronto, Ontario, Canada, on April 2, 2007, and the recall took approximately 9 hours. While undertaking this feat, Farrow made just one mistake during the entire attempt, which he corrected without any external assistance. This successful record is currently featured in the Guinness Book of World Records, 2009 edition, and remains unbroken to this day. What makes this record challenging is that participants can only see each card once with zero repetition and they are only allowed 0.5% errors while many other records allow a much high error rate. Therefore, this record is currently considered the most difficult memory feat for volume and accuracy of memory. Sony Reader Revolution In October 2008, Sony Corporation invited Farrow to participate in a publicity campaign for their just announced PRS-700 Sony Reader. As part of their Reader