song to be "a real grower" and compared it to Goldfrapp. Clash critic Joe Zadeh commented that the track "gathers energetic momentum and is delivered with the sassy nonchalance that made Santogold so intriguing." Gareth Grundy of The Observer disagrees, writing that the song will "work", but that "something's missing—her." Virgin Group gave "New in Town" a rave review, referring to it as "a fantastic electro synth-fused pop record, with the catchy-ness of any chart-topping dance floor classic with an edgy attitude to match", and also noted that "[w]hilst it may be more straightforward pop than some of her previous efforts it is nonetheless a very impressive effort and fairly unique in comparison to the current chart." K. Ross Hoffman of Allmusic praised the song's "brash and buzzy strut" and described it as "absolutely massive-sounding". Andrzej Lukowski of Drowned in Sound felt that the song "is just too perky, feeling both formulaic and calculating, its chorus combining a Radio 1-stupid hands-in-the-air sentiment." Giving the song a six out of ten rating, Pitchfork Media's Ryan Dombal stated that Little Boots "needs to chill on the chirp[y]" vocals. Commercial performance "New in Town" debuted and peaked at number thirteen on the UK Singles Chart, where it spent thirteen non-consecutive weeks altogether in the top one hundred. The track debuted on the Irish Singles Chart at number seventeen, peaking at number sixteen two weeks later. Music video The music video was directed by Jake Nava in April 2009. It was filmed in Los Angeles and features Little Boots and a group of dancers wandering and dancing under a highway overpass. The video begins with Little Boots driving around Los Angeles in the back of a car. She is then shown wandering around under a highway overpass in a blue dress and dancing with a group of homeless people. This is followed by scenes of rival gangs dancing and young indie couples making out in their cars. Track listings UK CD single "New in Town" (Radio Edit) – 3:07 UK 7" single A1. "New in Town" – 3:29 B1. "New in Town" (No One Is Safe – Alex Kapranos Remix) – 5:22 UK 12" single A1. "New in Town" – 3:29 A2. "New in Town" (A1 Bassline Remix) – 5:25 B1. "New in Town" (The Golden Filter Remix) – 6:30 B2. "New in Town" (Den Haan Remix) – 5:14 UK iTunes EP "New in