at home to relegation rivals Crystal Palace. One bright point to the campaign came with the reserves successful The Central League Division One Central Section campaign, which saw them finish top and become the first Derby reserves team to win the title since Arthur Cox's reserves claimed it in the 1985–86 season. It was also the first time a Derby County reserves side had won its respective division since the club successfully captured the Premier Reserve League in 2000–01. The club sold 21,406 season tickets for the 2009–10 season and had an average home attendance of 29,207 (down from 29,440 the previous season), second only to Champions Newcastle United's 43,388 and over 4,000 ahead of third placed Sheffield United. The ground operated at 86.9% capacity, putting it third behind Cardiff City and Blackpool. These averages made Derby the 12th best supported club in the country for the third consecutive season. Team kit The team kit for the 2009–10 season is produced by Adidas and sponsored by Bombardier. The new home kit, the fifth in as many years, was officially unveiled at a special event on Derby market place on 3 July 2009 and the away kit was launched in a special exhibition at the Westfield Centre on 4 August 2009. The club retained the Argentina inspired third kit from the 2008–09 season. Review Preseason The day after the final game of the 2008–09 season, a 3–1 defeat by Watford, Clough announced his intention to cut the playing staff by up to 17 players (including loanees), with the first casualties being Andy Todd and Paris Simmons, whose contracts were not renewed, and the loanees Nathan Ellington, Barry Bannan, John Eustace, Przemysław Kaźmierczak and Nacer Barazite returning to their parent clubs. Todd signed for Perth Glory and was later joined there by Mile Sterjovski, who left the club on a free transfer. Others leaving the club were Tyrone Mears, who signed for Premier League club Burnley for a fee of £500k, rising to £600k with add-ons, Emanuel Villa, who moved to Mexican club Cruz Azul for an undisclosed fee, thought to be around £1.7m, and Lewis Price joined Football League One Brentford on a season-long loan. Liam Dickinson was the subject of two 'small' bids from Norwich City, both of which were rejected, leaving Dickinson to criticise the club for placing an 'unrealistic' valuation on him, before moving to Brighton & Hove