it obviously worked." Career Early career After graduation from Vassar College, Hazelwood's first job was staff assistant at the RNC. Her career since has been a succession of campaigns and grassroots organizing across the country, often anchored by positions at the Republican National Committee. She worked for Bob Dole's 1996 presidential campaign and for James S. Gilmore III's successful 1997 gubernatorial campaign in Virginia. After those campaigns, she joined Curt Anderson's political consulting firm. Then, in the summer of 2001, moved back to the RNC to help the Bush team manage its outreach to parts of the conservative coalition. Grassroots Targeting The 72 Hour test results were the inspiration for Grassroots Targeting (GT) in 2005 by Hazelwood, turning her expertise in the practice of microtargeting into a business. There was the dire need to have better voter lists and an understanding of how to motivate and persuade individual voters. Blaise has modeled every precinct in the country, in addition, Grassroots Targeting has conducted microtargeting projects and consulted for Presidential campaigns, U.S. Senators and Congressional members, National and State Parties, IEs, and local campaigns. Grassroots Targeting's prescriptive voter data, analytics, and modeling are unique and all their own. GT built their modeling and voter scoring program in-house. Their system was built on decades of real-world experience winning campaigns and targeting voters with granular data. The modeling process continually learns and improves, testing systematically throughout. Since 2005, GT's in-house modeling program has consistently proven to be extremely accurate when comparing the models to actual turnout and election results. The precision of their models allows clients to avoid surprises and affect outcomes. Their history in highly contested races shows their results are their commitment to winning. GT conducts quantitative voter research, using prescriptive political analytics to identify and score every individual voter, determining the persuasive messages that will make the most impact. With respect to the 2008 Presidential race, Hazelwood explained, "With Bush, our targeting efforts focused on turning out the base. Now with McCain, it's about convincing the swing voters. It's a different audience we're going after, and we're able to find those swing universes much better than we would have in the past. But sometimes microtargeting isn't user-friendly enough -- a lot of campaigns get a book that explains it, and then that book goes on the shelf. I've built software that allows campaigns to understand their microtargeting data more easily.