and Spanish. The Association is in French and Spanish: Association Internationale de Sémiotique Visuelle and El Asociación Internacional de Semiótica Visual, respectively. Congresses have been held in Blois (France) 1989, Bilbao (Spain) 1992, Berkeley (California, USA) 1994, São Paulo (Brazil) 1996, Siena (Italy) 1999, Québec (Canada) 2001, Mexico city 2003, Lyon (France) 2004, Istanbul (Turkey) 2007, Venice (Italy) 2010, and Buenos Aires (Argentina) 2012. President: José Luis Caivano (University of Buenos Aires, Argentina) General Secretary: Göran Sonesson (University of Lund, Sweden). Previous Presidents: Jean-Marie Klinkenberg (2001-2012), Paolo Fabbri (1998-2001), Ana Claudia de Oliveira (1996-1998), Jacques Fontanille (1994-1996), Fernande Saint-Martin (1990-1994), Michel Costantini (1989-1990). Visual Semiotics are also associated with that of Film, Fashion and Advertising. it is suggested that the use of semiotics in films are used to connote a specific underlying theme like that of the nuclear bomb in Godzilla. See also Theory of painting Symbolic interactionism References Semiotics