and home life section in the Progressive Farmer. The Progressive Farmer had extended its appeal among suburban housewives, and that segment of its circulation received the new magazine, Southern Living to establish its distribution and advertising rate base. From the pages of Progressive Farmer rose the largest and most successful regional publication in history. Consequently, Progressive Farmer was able to editorially focus more completely on production agriculture and concentrate circulation efforts to the rural farm household. The launch of Southern Living was an outstanding strategic move for the Progressive Farmer Company. In 1980, the Progressive Farmer Company changed its name to Southern Progress Corporation in an effort to reflect its wider focus. By this time, Southern Living had a subscription rate of two million and was among the top 15 U.S. magazines in monthly advertising revenue In the late 1980s until the early 1990s, Southern Progress began looking for a new corporate headquarters in the Birmingham area. They decided on a property located down the road from their then current headquarters. The new facility is next to Samford University and in front of the HealthSouth Lakeshore Rehabilitation Hospital. Southern Progress had an over 400,000 sf corporate campus at Lakeshore. The campus has been named one of the most beautiful corporate campuses in the world. The campus also served as an office for Time parent company, Time Inc. In 2014, the campus was sold to Samford University and incorporated into its adjoining campus. One of the three buildings continues to be leased to Southern Progress for its operations. In 1985, Southern Progress Corporation was purchased by Time Inc. for $498 million, the most ever paid for a publishing company at the time. Its publications now operate as a unit of Time Inc.'s Lifestyle Group. In 2006, the company sold its Progressive Farmer magazine to DTN, now (Telvent DTN). During the financial crisis in 2008, the magazines Cottage Living and Southern Accents were shut. At the end of 2012, its magazines had a combined readership of about 8 million. The company employed more than 700 people at headquarters in Birmingham, Alabama at the time. Publications Current Magazines Southern Living Cooking Light Coastal Living Health Former Magazines Progressive Farmer Leisure Arts Southern Accents Cottage Living Sunset (sold to Regent, L.P.) Southern Living atHome Other publications Oxmoor House Sunset Books See also List of United States magazines List of magazines by circulation References Mass