"from the spoken, face-to-face discourses to the representations of that interaction order in images and signs" (82). Interaction order involves the various social interactions that takes place in any setting, such as being alone, being with a companion, at a meeting, watching a show etc., and it "is almost always complex", with various interactions occurring at once (83). When it comes to images, says Scollon and Wong, there are also multiple relationships. These include the relationships between the components of a visual image, the relationships between the producers of the visual image, the relationships between the producers and the components, as well as the relationships between the components of an image and those who are viewing it. That's are the main point. This interaction order has four main semiotic systems, says Scollon and Wong. These include represented participants, modality, composition and interactive participants. Represented participants are elements of a visual image, and are either narrative ("present unfolding actions and events or... processes of change") or conceptual ("show abstract, comparative or generalized categories") (Scollon and Wong 86). Modality is how true to reality a visual image is, and main indicators include color saturation, color differentiation, depth, illumination and brightness, among others. With modality, it is often found "that truth, veracity, or sincerity might be expressed in very different ways from one society to another," with Western cultures favoring naturalistic representation, or as true to seeing it in person as possible (Scollon and Wong 89-90). Composition is the way in which represented participants within a visual image are arranged in relation to one another, with the three main systems of compositions being ideal-real(top to bottom), given-new(left to right), and center-margin relationships (Scollon and Wong 92). So for example, when reading a menu at a fast food restaurant, the given information would be something such as "hamburger", and the new information would be the price, read left to right and recognized in that order. As mentioned above, interactive participants, explain Scollon and Wong, are the various relationships that occur around a visual image, such as those between the producers of the image and the represented participants in that image. In this way, these four components work together to help convey the meaning of signs and symbols. Association of Visual Semiotics The International Association of Visual Semiotics was formed in 1989. The Association, being of an international nature, recognizes three official languages: English, French,