detection. In a podcast with IGN, THQ game designer Bryan Williams said Havok was slowly implemented into the series with this year's game only focusing on small areas such as collisions between wrestlers and the ring ropes as well as collisions between themselves, with later installments incorporating Havok more. Consideration for the use of Havok in the series was previously announced by THQ in March 2009 during Havok's presentation at the 2009 Game Developers Conference in Austin, Texas. The game also saw some graphical improvements within the series, with blood from the cuts on wrestlers' heads now smearing on any wrestlers that contact the wound. Wrestler's chests will also turn red after taking numerous chops. Game Developers Soundtrack The game's soundtrack features eight licensed songs from Adelitas Way, Lions, Lynyrd Skynyrd, The Parlor Mob, Sick Puppies, Skillet and Trivium. Several songs have been used by WWE as theme songs for their PPVs ("You're Going Down" for Extreme Rules, "Still Unbroken" for Breaking Point, "Monster" for Hell in a Cell (2009), and "Hero" for the 2010 Royal Rumble) and shows ("Invincible", which was the theme song to WWE Superstars). Marketing and release The game was promoted under the tagline "It's Your World Now", referring to the new customization features available to the player. The first video of gameplay footage was revealed on the August 11 edition of Late Night with Jimmy Fallon during an interview with wrestler Triple H, showing a match between Triple H and a created Jimmy Fallon. A trailer announcing and promoting the game's new customization features was released on August 20 at GameSpot. This was a change from the previous years of the series in which features were announced earlier in a month like April. The reasoning for this was to build up anticipation and excitement in a shorter period with more information about the game, as well as preventing any overlap with the promotion over WWE Legends of WrestleMania, a video game that was also developed by Yuke's. A television commercial for the game was later released in October, starring Kelly Kelly, Kofi Kingston, and John Cena, and featuring the song "Step Up (I'm On It)" by Maylene & The Sons of Disaster. The Videogame was Featured on the No. 18 & the No.20 cars of Kyle Busch & Joey Logano at the Nationwide Series Race at Texas. Certain stores also featured special bonuses bundled with