leadership in Design, Design Thinking and Design Practice through lectures, talks, workshops, blogs and articles. The decade saw some pointed work output at Elephant that provided strategic fillip to several businesses. The consulting team worked over retail design programs for CEAT Ltd., Sakaal Media Group's transformation, BharatBenz branding for Daimler Benz, almost the entire range of package design at Britannia and a new Retail program for Axis Bank. Brand refresh and product design work done for Nirlep Industries won the Designomics Award. Elephant team worked on the “Colours of Asia” Project with the Design Alliance Asia contributing extensively to research and design for Exhibition, research papers & workshops on colour. Ashwini Deshpande edited the now seminal Asian document published on colour book, Colours of Asia. Work done for start up brand, Paperboat, went on to create product history with design helping the brand become one of top 10 buzziest brands in India by 2016. In 2016, Elephant exited from Brand Planet and closed their Delhi office while continuing to work in the region. Influences Early inspiration for the Design Consultancy is supposed to have stemmed from the German design firm Frog Design and the American Design firm, Pentagram. Later influences came from the Palo Alto design major IDEO, Boston based Continuum, and The Netherlands-based NPK Design. With Continuum and NPK, the relationship was based on mentoring and sharing that helped Elephant evolve as a scaled-up consultancy model. Present work Elephant Design provides integrated design solutions using Design Thinking to a multitude of Indian as well as International clients in a number of disciplines including; Product Development, Industrial Design, Package Design, User Experience, Design Strategy & Research, Brand Strategy, Retail Standards, Branded Spaces, Visual Communication and Digital Interaction Design. Lately, Elephant has focused on transformative projects that are Design led Innovations to design products, packages, service and digital experiences. Teams The firm employs over 65 people from Industrial Design, Visual Communication, Brand Strategy, Design Research, and Interaction Design, Mechanical Engineering & Manufacturing, Management and Interior Architects. Awards and recognition Elephant Design has been named India's Number 1 Design Agency in (2014, 2017, 2018) in the Brand Equity Agency Reckoner published by The Economic Times, India. In 2018, they were awarded the Design House of the Year by Lexus India for their packaging work for PaperBoat's range of traditional drinks. In the space of retail design, they won two consecutive VMRD awards