tested in experiment evaluations over the next four years. Two approaches for standardizing enhanced compression technology were considered: either creating a new standard or creating extensions of H.264/MPEG-4 AVC. The project had tentative names H.265 and H.NGVC (Next-generation Video Coding), and was a major part of the work of VCEG until its evolution into the HEVC joint project with MPEG in 2010. The preliminary requirements for NGVC were the capability to have a bit rate reduction of 50% at the same subjective image quality compared with the H.264/MPEG-4 AVC High profile and computational complexity ranging from 1/2 to 3 times that of the High profile. NGVC would be able to provide 25% bit rate reduction along with 50% reduction in complexity at the same perceived video quality as the High profile, or to provide greater bit rate reduction with somewhat higher complexity. The ISO/IEC Moving Picture Experts Group (MPEG) started a similar project in 2007, tentatively named High-performance Video Coding. An agreement of getting a bit rate reduction of 50% had been decided as the goal of the project by July 2007. Early evaluations were performed with modifications of the KTA reference software encoder developed by VCEG. By July 2009, experimental results showed average bit reduction of around 20% compared with AVC High Profile; these results prompted MPEG to initiate its standardization effort in collaboration with VCEG. Joint Collaborative Team on Video Coding MPEG and VCEG established a Joint Collaborative Team on Video Coding (JCT-VC) to develop the HEVC standard. Standardization A formal joint Call for Proposals on video compression technology was issued in January 2010 by VCEG and MPEG, and proposals were evaluated at the first meeting of the MPEG & VCEG Joint Collaborative Team on Video Coding (JCT-VC), which took place in April 2010. A total of 27 full proposals were submitted. Evaluations showed that some proposals could reach the same visual quality as AVC at only half the bit rate in many of the test cases, at the cost of 2–10× increase in computational complexity, and some proposals achieved good subjective quality and bit rate results with lower computational complexity than the reference AVC High profile encodings. At that meeting, the name High Efficiency Video Coding (HEVC) was adopted for the joint project. Starting at that meeting, the JCT-VC integrated features of some of the best proposals into a single software codebase and a "Test Model under