of the development aid they receive from donor countries. Com4Coord: Communication for Coordination allows donor entities to coordinate their activities on a global scale through a series of coordination tools and rules. Com4Prom: Promoting development aid in donor countries Promotion of cooperation for development in donor countries aims to explain why and how aid programmes funds are spent in developing and emerging countries. The communication targets two audiences: the public at large concerned by general aspects of development and field actors concerned by technical aspects. Communication strategists in charge of promoting general aspects of development aid among donor countries' citizens consider that Com 4 Prom requires "serious" formats to reach the audience to be produced by journalists and documentaries makers. News mainly focus on things that "go wrong", shaping information as catastrophic. On the other hand, documentaries, even if very interesting and shot with the highest standards, are too frequently tagged as "boring" by broadcasters and consequently pushed in the late hours of week days or early week-end TV grid's slots. Therefore, news create a negative image of development aid, made of tensions and disasters meanwhile documentaries are only seen by few already convinced TV viewers who know what the subject is about. The more people watch information on development aid, the more they feel that nothing changes over the years: the situation is catastrophic, no progress is made. Citizens are driven to despair and turn inactive. This lack of interest and participation facilitates the reduction of development public funding and brings less citizens' support to NGOs. To reduce the missing link between donors and reality in the field, Com4Prom focuses on Positive Communication, showing successes and concrete results and using trendy and participatory formats that turn audiences into participatory citizens and active consumers. Participatory citizens support cooperation projects in developing countries and volunteer on NGOs' activities. They push governments to implement the 0.7% budget target for development and ask them to support, implement and respect international conventions through multilateral organisations. Active consumers care about their ethical and ecological print, supporting fair trade. They push corporate companies to implement and extend their corporate social responsibility programs. References Further reading World Congress on Communication for Development - Lessons, Challenges, and the Way Forward (2007) Panos London, At the heart of change: The role of communication in sustainable development (2007) Panos London, The case for communication in sustainable development (2007) June Lennie,