buy local food as they feel obliged to support local producers and farmers in 2006. An increase in domestic sourcing for the labour force would benefit the economy of the state or country by increasing the circular flow of income; it is estimated that every £10 spent on local product is worth a £25 increase in the circular flow of income of the local economy. When there is an increase in demand for domestic sourcing, local suppliers have to hire more people to meet the boost in the demand, these new workforces will spend more money in the local economy which will thereafter produce a positive multiplier effect. Further, local business tend to give more wages than most corporate chains, which means that employees will receive more disposable income. Protecting local culture There are many local business selling unique products or services such as handcrafting or tailored products that nowhere else can offer; supporting domestic sourcing could prevent large corporate chains taking over the high street, preventing small business from being eliminated. Domestic sourcing also encourages more entrepreneurs to start small businesses in local markets. Time zone advantage Firms that support domestic sourcing or manufacturing could enjoy the benefit of having the same time zone with the supplier, which means quicker respond from supplier for any enquiry or questions, sometimes a couple of minutes of delay in solving problems could cost millions for the business, it is always good to be easy to communicate supply. 'Buy British' campaigns 'I'm backing Britain' I'm backing Britain is one of the most famous Buy British campaigns, dating back to the late 1960s; it was triggered by five secretaries who volunteered to work an extra half an hour a day to show their contribution to the economy. With the approval from the government, as well as support from the mainstream media, it became a patriotic campaign in an attempt to boost the economy at that time. However, a few months later, with no sign of any boom in the economy; enthusiasm soon died down in the country, yet it still remains an iconic example of 'Buy British' campaigning. John Lewis's £72m Buy British campaign John lewis launched a Buy British campaign in 2013, with £72 million more business with UK supplier, there is also significant growth in John lewis's Uk supplier from 132 to 207 firms in 2012 to 2013. The campaign encourage and