Domestic sourcing is the activity of contracting for goods or services that are delivered or manufactured within the buyer's home country borders. Domestic sourcing is becoming central to the discussion of "Buy American" or the protectionist debate that is being discussed at the highest levels of all major countries. This debate is becoming particularly acute with the unemployment rate in the US rising above 8% nationally and now impacting more white collar jobs or service industry jobs. Advantages of domestic sourcing Fast delivery Domestic sources are usually closer to the distributor or retailer than 'imported sources'. Sources like raw materials, services or products can be delivered in shorter periods of time compared to foreign sources. After sales, exchange or refunds of faulty products will benefit as well; as it is always easier to communicate with local business rather than international cooperations. Further, there is also quicker reaction to emergency situations or faster decision making to uncertainties in the market. Consumer confidence Shorter time for transportation could ensure that products such as food and drinks stay fresh. It is statistically proven that domestic sourcing increases consumer confidence; according to a report by IGD, 57% of consumer who consider buying local food because it is fresher. It may also influence a consumer's decision when it comes to multiple options; with a domestic sourcing strategy, selling local products can help to gain support from consumers who are concerned about the origin of the product that they are buying for political, ethical, or environmental reasons. It is also persuasive to tell consumers that local products are quality assured; buying with confidence is a very important aspect for retailers to gain trust from consumers, subsequently increasing brand awareness and loyalty. Cost benefit Business or retailers who have strong relationships with local suppliers do not have to go through a long supply chain which will help to reduce the cost of sales, resulting in attracting more consumers with a lower selling price. Less transportation between the supplier and retailer may also reduce the selling price as transportation costs are cut. Job opportunities Increases in domestic sourcing rather than international sourcing will increase the job opportunities for locals. If all local business supports domestic sourcing, and the demand for domestic sourcing will increase, more job opportunities is then created to meet the new demands. Benefits to the local economy According to IGD report, over 54% of consumers