in it. Like Lulu, his last name has never been revealed. He appeared in all 26 episodes in Season 1 and appears as a main character in Season 2, but starting with the second season, Butler is only credited in the opening credits of episodes he appears in. Max Madigan Max Madigan (Greg Proops) is the CEO of Mad Style. He hired True when he saw that she had tweaked his clothing into something she liked. He seems to have a big hatred of Kopelman, possibly because he laughed at one of his earlier designs back in the 1980s on live television. He marries his girlfriend, Doris, at the end of season 1. Max was a recurring character in season 1 and is a main character as of season 2. Proops is credited in the opening credits only for the episodes he appears in. In the series finale, he retires due to his wife, Doris expecting a child, and lets True take over as CEO. Max is also known as Mr. Madigan. Recurring characters Kopelman Kopelman (Dan Kopelman) is a worker at Mad Style who Max (and sometimes random people and coworkers) dislikes for no reason. The main reason that Max dislikes Kopelman is possibly that he laughed at one of Max's designs in 1982 or 1983. Even though he never talks, he is always accused of doing something wrong and is often told to leave the room, or go home. Kopelman has a nephew that looks just like him that only appeared in the episode "House Party". Max told him to leave the party's meeting. Kopelman loves to eat food, and he is somewhat always near food or associated with food, particularly candy. In the episode "True's New Assistant", he is supposedly attacked by Max's white tiger, which was drawn to him by the smell of meat from the sandwich that Kopelman was eating. He survived, due to him being seen in later episodes. Kopelman bought a new bow tie in the episode "Flirting with Fame", and he seems to like it very much. In all his appearances on the series, Dan Kopelman, who also serves as one of the show's writers and executive producers, is credited simply as "Kopelman". In the series finale, he becomes the only adult employee at Mad Style, due to True running the company after Max's retirement. Mikey J Mikey J (Trevor Brown) is