for food policies in the UK. Project Director of the report Professor Martin Wiseman said: “Our recommendations are based on the best science available. They are recommendations, not commandments. The whole point of them is to give people the information they need to make their everyday choices informed ones.” Cancer Research UK has said that “it would be grossly irresponsible of charities like Cancer Research UK and the WCRF to not talk about things that we know make people more likely to get cancer.” The report has affected behaviour. A YouGov survey, commissioned by WCRF UK a year after the launch, revealed that since the launch 23 per cent of people had tried to eat more fruit and vegetables as a result of the report; 18 per cent of people had tried to watch their weight and 18 per cent of people had tried to be more physically active. In May 2009, the report was criticised by University College London pharmacologist David Colquhoun on his blog Improbable Science. Colquhoun questioned the Expert Panel's conclusion that there is convincing evidence that processed meat is a cause of cancer, claiming that although the studies mentioned in the report show some correlation between consumption of processed meat and increased incidence of colorectal cancer, they do not demonstrate a causal relationship. See also American Institute for Cancer Research Diet and cancer World Cancer Research Fund World Cancer Research Fund UK References External links Cancer research