WWE SmackDown vs. Raw 2010 (sometimes subtitled with featuring ECW) is a professional wrestling video game developed by Yuke's and published by THQ for PlayStation 2 (PS2), PlayStation 3 (PS3), PlayStation Portable (PSP), Wii, Nintendo DS, Xbox 360, and iOS. It was released on October 20, 2009 in North America, October 22, 2009 in Australia and October 23, 2009 in Europe. TOSE oversaw the development for the Nintendo DS version, which was the last installment to be released for the handheld. 2010 was also the first installment to be released as an iPhone app, launching on App Store on December 23, 2009. SmackDown vs. Raw 2010 is the eleventh overall installment in the video game series based on the professional wrestling promotion World Wrestling Entertainment (WWE), the successor to 2008's SmackDown vs. Raw 2009, and the sixth game under the SmackDown vs. Raw name; named after the promotion's SmackDown and Raw brands. It was also the third and final game to feature the promotion's ECW brand before its dissolution on February 16, 2010. The game adds several new features focused around customization, such as a Story Designer that allows players to create their own storylines, "Road to Wrestlemania", an expansion on the "Create-a-Finisher" mode to include aerial techniques. New additions exclusive to the PlayStation 3 and Xbox 360 versions are the customization of attire colors in a mode called "Superstar Threads", a revamped "Create-a-Superstar" mode, and a paint tool for creating logos to use on their created characters. The game was succeeded by WWE SmackDown vs. Raw 2011 in 2010. Gameplay Create modes "Create modes" have received a complete overhaul from past years' editions. The game introduces the "WWE Story Designer" mode, where the player can now design storylines for WWE's weekly shows and pay-per-view events with storylines, scenarios, and matches of their creations using a variety of preset options. There are over 100 different animations and 25 different locations to design each scene. Subtitles can be written in through a controller or through a USB keyboard. The player can now control how long the storylines goes on, how many WWE Superstars or Divas are involved, and what takes place in the storylines. The match-making feature allows the player to set a match type, set a stipulation, and set any winning conditions. In addition to using created superstars, the player may also integrate actual WWE superstars and Divas into their