work was done during this period for BASF Ltd. Germany, Gurjari, Dr. Beck & Co. and H&FS Magazine. 1991-2000: consolidation years Vineet Limaye resigned from the firm in the year 1991-1992 to start his own practice. The first computer (ICIM 386 PC) was acquired at Elephant for CAD work which went obsolete within 6 months due to introduction of 486 PCs. In 1994, the firm worked on the National Games’ signage system design. Elephant Design Pvt. Ltd., a private limited company was established in May, 1995. It was also the year, the company moved to its own premises at Pragati Complex, Kothrud Industrial Area, Pune. 2001-2010: leadership years Several notable trade fair pavilions were designed during this period for Bajaj Auto, Kalyani Group, TCS, DRDO, Maruti Suzuki and Thermax Ltd. Retail Merchandising standards were defined for Standard Chartered Bank, several P&G Brands and Service Standards for Bajaj Auto. Gargi Sharma resigned from Elephant in 2003. 2004 saw Elephant work on a major identity revamp for Bajaj Auto. This phase saw Elephant adding strategic value to projects and client businesses. Trade Mark Elephant Design was registered to reinforce the consulting offering. Bajaj Probiking stores, aligning different business brands with the new mother brand for Godrej Group along with visual language, award-winning Suzlon Global Headquarters Brand Experience, Nissan India Car Project, Venky's Rebrand Program, Britannia Visual Language and the Commonwealth Youth Games 2008 design program were notable projects during this period. India's leading business publication, The Economic Times Brand Equity ranked Elephant amongst the top 5 design agencies in 2008. Sudhir Sharma's working association with Elephant ended in 2009. The year of 2009-2010 was a difficult year, due to global recession and the Indian economy reflecting a steep nosedive. By end of 2010, Elephant had expanded. An adjoining building was leased in Bavdhan, Pune to accommodate the growing team strength. Elephant invested in a Delhi-based communication agency, Brand Planet, thereby augmenting their operations in the Delhi area. 2011-2018: transformative years 2011 saw Elephant foray into Singapore by forging association with Tandem Leap Pte. Ltd. Internally, the team was streamlining its processes and employee structure. A detailed working program of Design Process was defined through internal workshops and Elephant shifted to a 5-day week working structure. This phase was devoted to articulating values at Elephant and aligning individual & institutional objectives to work. This period also saw, the leadership contributing extensively to thought