presented as a regular consumer product, created confusion and drew controversy about the brand's packaging and message. Although controversial, the product was overwhelmingly popular leading to Cracked naming it #4 on their list of "Horrifying Soft Drinks Around the World". The unexpected popularity of the product lead to a backlog prompting watchdog site The Consumerist to question the existence of the soda. A retraction was subsequently published. Curation and Producing In 2007 he and his partners launched the Illusion On-Demand network, a science fiction television channel geared toward supporting independent. At launch the network boasted a large footprint within the US cable television market. He soon took on the duty of creative director and brought both anime and sci-fi classics like Doctor Who to the network. Dekker produced many of the original programs that appeared on Illusion including Analog presents: The Science of Fiction in partnership with Analog Science Fiction and Fact. He would later expand the channel's holdings by launching the short-lived anthology magazine Transmitter In 2008 he founded the touring animation festival Anime After Dark which kicked off with presenting the official 20th anniversary event for Grave of the Fireflies which had a digital conversion overseen by Dreyer. From 2012 to 2016 he was part of Participant Media's online video arm at Takepart.com and on the launch team for their cable television network Pivot. Participant Media is widely known to produce content dealing with the subjects of climate change, journalistic ethics, and social justice. In 2016 he returned to the Slamdance Film Festival as a jury member. That same year he was a major supporter of the organization's DIG (Digital, Interactive, and Gaming) showcase. In 2018 he took on the role of organizer and co-curator of the DIG program. Dreyer produces a live event series called Movie Cult in Los Angeles which encourages audience participation around forgotten VHS movies and other pop culture found footage. Hosting From 2017 to 2018 Dreyer was the co-host of the podcast The Future is Virtual from Embolden Entertainment (later Zero Gravity). The show was unique in that it was live streamed as a simulcast to AltspaceVR, Twitch, and Facebook 360. In 2015 Dreyer was featured on TV Tokyo's television series Why Did You Come to Japan. He and his wife Julia took the audience on a tour of Tokyo's Golden Gai nightlife. Non-Fiction Projects Dreyer is an outspoken essayist writing on the