at a press conference with Maple Leaf Sports and Entertainment CEO Tim Leiweke, Drake was announced as the new "global ambassador" of the Toronto Raptors, joining the executive committee of the NBA franchise. It was announced together with the 2016 NBA All-Star Game being awarded to the Air Canada Centre in Toronto. This was also the setting where Drake was given The Key to the City. In the role, it was announced that Drake would help to promote and serve as a host of festivities, beginning with the All-Star Game. He would also provide consulting services to rebrand the team, helping to redesign its image and clothing line in commemoration of the franchise's 20th anniversary. He also collaborated with the Raptors on pre-game practice jerseys, t-shirts, and sweatsuits, and began hosting an annual "Drake Night" segment with the organization, beginning in 2013. Entertainment Apple Music Following the launch of Apple Music, a music and video streaming service developed by Apple Inc., the company announced Drake as the figurehead for the platform at their Worldwide Developers Conference in 2015, with the artist also penning an exclusivity deal with the service worth a reported $19 million. This saw all future solo releases by Drake becoming available first on Apple Music, before seeing roll out to other streaming services and music retailers. Drake had also developed the OVO Sound Radio station on Beats 1, which is utilized as the primary avenue for debuting singles and projects, with the station overseeing over 300 million unique users when it debuted More Life. Drake's partnership with Apple Music has largely been credited for the platform's sharp success, as it attained 10 million subscribers after six months, as well as giving birth to exclusivity from artists, with many independent and signed artists, such as Frank Ocean and The Weeknd, also brokering exclusivity deals with streaming services. Through signing with the company, Drake was one of the artists, alongside Pharrell and Katy Perry, to exclusively own an Apple Watch before the smartwatch saw public release. DreamCrew and investments In 2017, Drake and Adel "Future" Nur co-founded the production company DreamCrew, with functions in both management and entertainment. The company has produced the television series Euphoria and Top Boy. Their debut produced film was sports documentary The Carter Effect, detailing the impact of Vince Carter in Canada. On August 5, 2022, Drake was among those nominated for a Primetime