in more than 80 countries, although its two main markets remain Spain and Portugal. Process optimization and digitization In addition to improving the front-end, Venca has also worked on organizing the back-end optimization. In this sense, the company is committed to new tools that offer a better customer experience such as "MK Automation and CRM". The purpose of these tools is to improve the customer experience and provide a personal and interactive dialogue with them. Company Management The company 3SI had belonged 50% to the French group Mulliez - owners of Auchan, Decathlon, Leroy Merlin, Kiabi - and in another 50% to the German Otto, which had later taken over the entire capital. In early 2017, some of Venca's management team, acquired the entire capital of the company until then owned by the French group 3SI. This Management Buy Out (MBO) operation was completed a year and a half after the company was put up for sale, giving rise to the new company Digital Lola S.A.U., whereby Venca became part of Digital Lola. The new company that owns Venca is headed by Jordi González, CEO, and also includes Paz Usandizaga, CFO and HR Director, Jordi Badia, ICT Director, and Joan Alemany, Operations Director. References External links www.venca.es www.venca.com Online clothing retailers of Spain E-commerce websites Clothing companies of Spain