to the roles assigned to masculinity and femininity. This puts the viewer of a film into the role of the active masculine and coaxes the viewer to desire the passive feminine. This left no room for female activity and desire in the stereotypically masculine role. Hollywood films played to the models of voyeurism and scopophilia. The concept has subsequently been influential in feminist film theory and media studies. Berger, Mulvey as well as Foucault also all linked the looming act of the gaze inextricably to power. Female gaze The term "female gaze" was created as a response to the proposed concept of the male gaze coined by Laura Mulvey. In particular, it is a rebellion against the viewership censored to an only masculine lens and feminine desire regardless of the viewer's gender identity or sexual orientation. In essence, the forced desire of femininity enacts in the erasure of female desire and sexuality. In Judith Butler's 1990 book Gender Trouble, she proposed the idea of the female gaze as a way in which men choose to perform their masculinity by using women as the ones who force men into self-regulation. Film director Deborah Kampmeier rejected the idea of the female gaze in preference for the female experience. She stated, "(F)or me personally, it’s not (about) a female gaze. It’s the female experience. I don't gaze, I actually move through the world, feeling the world emotionally and sensorily and in my body." Objectifying gaze The feminist Objectification theory was first proposed by Barbara Fredrickson and Tomi-Ann Roberts in 1997. Objectification theory is a framework that attempts to bring to light the lived experiences of women in particular that are under the lens of sexual objectification. The theory is primarily focused through a heterosexual perspective. According to Fredrickson and Roberts, sexual objectification occurs as the experience of being treated as "a body (or collection of body parts) valued predominantly for its use to (or consumption by) others." Stripping one of their own bodily agency and sexuality, as well as humanity. Fredrickson and Roberts stated that sexual objectification or the objectifying gaze occurs in three arenas: Interpersonal or social encounters, visual media that depicts social encounters, and lastly visual media that depict bodies. Interpersonal and social encounters entails the everyday lives and interactions with other people. The objectifying gaze in this context comes from simply looking at a person as an object or only