more evident than in popular media." The importance of "the body as a work zone", as Myra MacDonald asserts, further perpetuates the link between fashion and identity, with the body being used as a means of creating a visible and unavoidable image for oneself. The tools with which to create the final copy of such a project range from the extreme—plastic surgery—to the more tame, such as diet and exercise. Alteration of body shape A study at Brigham Young University using MRI technology suggested that women experience more anxiety about weight gain than do men, while aggregated research has been used to claim that images of thin women in popular media may induce psychological stress. A study of 52 older adults found that females may think more about their body shape and endorse thinner figures than men even into old age. Various strategies, including exercise, are sometimes employed in an attempt to temporarily or permanently alter the shape of a body. Dieting is also sometimes used, but is generally not effective in the long term. At times artificial devices are used or surgery is employed. In 2019, 92% of all cosmetic procedures in the US were undertaken by women, with the most popular being a breast augmentation. Breast size can be artificially increased or decreased. Falsies, breast prostheses or padded bras may be used to increase the apparent size of a woman's breasts, while minimiser bras may be used to reduce the apparent size. Breasts can be surgically enlarged using breast implants or reduced by the systematic removal of parts of the breasts. Hormonal breast enhancement may be another option. Historically, boned corsets have been used to reduce waist sizes. The corset reached its climax during the Victorian era. In twentieth century these corsets were mostly replaced with more flexible/comfortable foundation garments. Where corsets are used for waist reduction, they may cause temporary reduction through occasional use or permanent reduction through constant and continuous use. Those who use corsets for permanent reduction are often referred to as tightlacers. Liposuction and liposculpture are common surgical methods for reducing the waist line. Padded control briefs or hip and buttock padding may be used to increase the apparent size of hips and buttocks. Buttock augmentation surgery may be used to increase the size of hips and buttocks to make them look more rounded. Social perceptions of the ideal woman's body In the a