for sexual pleasure. The two areas in visual media depend on media portrayals of gender. Due to the heavy media centered world in western culture, individuals feed on the output of media and allow it to influence one's life, opinions, and perceptions. The two differ in how the media portrays the different contexts in which objectification occurs. The first occurs in media outlets such as advertisements which depict social situations in itself, and the second occurs in media platforms such as social media in which bodies/body parts can be put on display. The third context also aligns the viewer with the objectifying gaze. Objectification theory and the objectifying gaze also enables a state or trait of self objectification. Self objectification occurs when one adapts to living in a world where the objectifying gaze is constantly put on them and normalized. The individual that the objectifying gaze is applied to then begins to view themselves in the third party view of that objectifying gaze. The purpose of self objectification is a response to the anticipation to be objectified. The individual may then restrict social movement or behaviour in such a way to display themselves as desirable. This is simply a strategy used in effort to gain back some social control in response to the loss of control that comes with the sexualized or objectifying gaze. For example, a woman may portray a feminized version of herself in response to the objectifying gaze. Although the original objectification theory mainly focuses on the implications and theories surrounding women in the spotlight of the objectifying gaze, with the use of mass media men are becoming increasingly objectified as well. Imperial gaze E. Ann Kaplan has introduced the post-colonial concept of the imperial gaze, in which the observed find themselves defined in terms of the privileged observer's own set of value-preferences. From the perspective of the colonised, the imperial gaze infantilizes and trivializes what it falls upon, asserting its command and ordering function as it does so. Kaplan comments: "The imperial gaze reflects the assumption that the white western subject is central much as the male gaze assumes the centrality of the male subject." White gaze Oppositional gaze In her 1992 essay titled "The Oppositional Gaze: Black Female Spectatorship", bell hooks counters Laura Mulvey's notion of the (male) gaze by introducing the oppositional gaze of Black women. This concept exists as the reciprocal of the