information politics in the digital age, loaded with technological references and love songs, and deemed by Kitty Empire writing in The Observer to be her most melancholic and mainstream effort. Her genocide-depicting 2010 video for the single "Born Free" was deemed by Ann Powers writing in the Los Angeles Times to be "concentrating fully" on the physical horror of gun butts and bullets hitting flesh, with the scenes giving added poignancy to the lyrical themes of the song. Interpreted as a comment on the Arizona immigration law, America's military might and desensitised attitudes towards violence, others found that the video stressed that genocide still exists and violent repression remains commonplace. Some critics described the film as "sensationalist". Neda Ulaby of NPR described the video as intended for "shock value" in the service of nudging people into considering real issues that can be hard to talk about. M.I.A. revealed that she felt "disconnected" during the writing process, and spoke of the Internet inspiration and themes of information politics that could be found in the songs and the artwork. M.I.A. views her work as reflective, pieced together in one piece "so you can acquire it and hear it." She states, "All that information floats around where we are—the images, the opinions, the discussions, the feelings—they all exist, and I felt someone had to do something about it because I can't live in this world where we pretend nothing really matters." On the political nature of her songs she has said, "Nobody wants to be dancing to political songs. Every bit of music out there that's making it into the mainstream is really about nothing. I wanted to see if I could write songs about something important and make it sound like nothing. And it kind of worked." Censorship on MTV of "Sunshowers" proved controversial and was again criticised following the Kala release "Paper Planes". YouTube's block and subsequent age gating/obscuring of the video for "Born Free" from Maya due to its graphic violence/political subtext was criticised by M.I.A. as hypocritical, citing the Internet channel's streaming of real-life killings. She went on to state, "It's just fake blood and ketchup and people are more offended by that than the execution videos", referring to clips of Sri Lankan troops extrajudicially shooting unarmed, blindfolded, naked men that she had previously tweeted. Despite the block, the video remained on her website and Vimeo, and has been