The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron, taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019 Charles, Prince of Wales, became the new patron of CIM. The first Code of Practice was introduced in 1973, and in 1989, the institute was awarded a royal charter. CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level (EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states". Membership The two types of membership offered by CIM consist of the following grades: Introductory Membership: Affiliate Studying Affiliate Professional Graded Membership: Associate – designated by the letters ACIM Member – designated by the letters MCIM Fellow – designated by the letters FCIM Chartered Status The Chartered Marketer status is awarded to candidates who satisfy a set of criteria that includes qualifications, proven experience, and a commitment to Continuing Professional Development (CPD). To retain the designation of a chartered professional, all registered chartered marketers are required to submit their yearly CPD records which the institute then reviews to verify their relevance and completion. Candidates who fail the audit have their Chartered Marketer status revoked. Crest Introduced in the 1960s to capture the institute's history, the CIM crest was originally launched with the motto, "Bold in Selling Honest in Telling". Following a request for change, in 1975 the College of Arms authorised the present motto, "The World is our Market". In 1976, the institute, then formally known as the Institute of Marketing, described the design of its crest as follows: The CIM crest forms an important part of the institute's heritage as it features in both the old and new logos. In the new CIM logo, the crest was given more prominence as it was placed alongside the CIM acronym whereas in the old logo, due to its relatively small proportions, many typically referred to the crest as "the dot above the i". Rebrand Following a 12-month extensive research and consultation process, CIM appointed the international brand strategy agency, Brash, to handle its creative brief. After the agency carried out further