female fans at Star Wars conventions. In 1997, 51 years after the bikini's debut, and 77 years after the Miss America Pageant was founded, contestants were allowed wear two-piece swimsuits, not just the swimsuits (nicknamed "bulletproof vests") traditionally issued by the pageant. Two of the 17 swimsuit finalists wore two-piece swimsuits, and Erika Kauffman, representing Hawaii, wore the briefest bikini of all and won the swimsuit competition. In 2010, the International Federation of Bodybuilders recognized Bikini as a new competitive category. In India Bollywood actress Sharmila Tagore appeared in a bikini in An Evening in Paris (1967), a film mostly remembered for the first bikini appearance of an Indian actress. She also posed in a bikini for the glossy Filmfare magazine. The costume shocked the conservative Indian audience, but it also set a trend of bikini-clad actresses carried forward by Parveen Babi (in Yeh Nazdeekiyan, 1982), Zeenat Aman (in Heera Panna 1973; Qurbani, 1980) and Dimple Kapadia (in Bobby, 1973) in the early 1970s. Wearing a bikini put her name in the Indian press as one of Bollywood's ten hottest actresses of all time, and was a transgression of female identity through a reversal of the state of modesty, which functions as a signifier of femininity in Bombay films. By 2005, it became usual for actors in Indian films to change outfits a dozen times in a single song — starting with a chiffon sari and ending up wearing a bikini but, when Tagore was the chairperson of the Central Board of Film Certification in 2005, she expressed concerns about the rise of the bikini in Indian films. Acceptance In France, Réard's company folded in 1988, four years after his death. By that year the bikini made up nearly 20% of swimsuit sales, more than any other model in the US. As skin cancer awareness grew and a simpler aesthetic defined fashion in the 1990s, sales of the skimpy bikini decreased dramatically. The new swimwear code was epitomized by surf star Malia Jones, who appeared on the June 1997 cover of Shape Magazine wearing a halter top two-piece for rough water. After the 90s, however, the bikini came back again. US market research company NPD Group reported that sales of two-piece swimsuits nationwide jumped 80% in two years. On one hand the one-piece made a big comeback in the 1980s and early 1990s, on the other bikinis became briefer with