addressed Drake's relationship with his newborn son and co-parent. This prompted a conversation with West regarding his personal issues, after which, news of his son would be exposed by Pusha T, which Drake concluded was revealed to him by West; West also released "Lift Yourself" as a solo song and produced "Infrared". Drake then denounced West in songs and live performances. West would retaliate in a series of tweets in late 2018, and the pair continued to respond on social media and in music as of late 2021, which included Drake leaking West's song "Life of the Party". During their feud, West also made several public attempts to reconcile with Drake, which is reported to have occurred after they co-headlined a benefit concert in December 2021. Drake has also been involved in reported feuds with DMX, music critic Anthony Fantano, Kendrick Lamar, Common, The Weeknd, XXXTentacion, Jay-Z, Tory Lanez, and Ludacris, although the latter five, and his feud with DMX, have been reported to be resolved. Business ventures Endorsements Prior to venturing into business, Drake garnered several endorsement deals with various companies, notably gaining one with Sprite following his mention of drinking purple drank, a concoction that contains Sprite as a key ingredient. In the aftermath of his highly publicized feud with Meek Mill, Drake was also endorsed by fast food restaurants Burger King and Whataburger. Business magazine Forbes commented his endorsement deals and business partnerships "combined heavily" for Drake's reported pre-tax earnings at $94 million between June 2016 to June 2017, being one of the highest-paid celebrities during that period. OVO Sound During the composition of Nothing Was the Same, Drake started his own record label in late 2012 with producer Noah "40" Shebib and business partner Oliver El-Khatib. Drake sought for an avenue to release his own music, as well helping in the nurturing of other artists, while Shebib and El-Khatib yearned to start a label with a distinct sound, prompting the trio to team up to form OVO Sound. The name is an abbreviation derived from the October's Very Own moniker Drake used to publish his earlier projects. The label is currently distributed by Warner Bros. Records. Drake, 40, and PartyNextDoor were the label's inaugural artists. The label houses artists including Drake, PartyNextDoor, Majid Jordan, Roy Woods, and dvsn, as well as producers including 40, Boi-1da, Nineteen85, and Future the Prince. Toronto Raptors On September 30, 2013,