industry owing to her unconventional roles and outspoken public presence. Don Groves of Forbes wrote that she has "managed to subvert stereotypes by playing characters who are nothing like each other". The columnist and film critic Vinayak Chakravorty cites Koechlin as one of the "new 'new-wave' actors" who has proved her easy screen presence in her short time in the film industry. Koechlin is described as a style icon by the Indian media and has been dubbed as the "queen of experimental fashion". Raedita Tandan of Filmfare deemed Koechlin's fashion appeal as "effortless" and "un-diva esque". Such designers and photographers as the slow-process multimedia artist Riyas Komu and Elle couturier Amit Aggarwal have described Koechlin's persona as representative of "a sense of eclecticism" and "fresh, akin to a new wave" respectively. Koechlin has been a part of numerous fashion shows, including the Lakme Fashion Week, India International Jewellery Week, and Mijwan Fashion Show (Shabana Azmi's annual fund raiser). She also made a guest appearance at the Milan Fashion Week, one of the global "Big Four Fashion Weeks". Koechlin is particularly known in the Indian media and film industry for her dedication to her work. Atul Kumar, founder of The Company Theatre, and her co-star in Hamlet, noted: "her commitment as an actor is relentless". The director Shonali Bose, while filming Margarita With a Straw, said Koechlin was able to give perfect long takes for the film because of the "intense hard work that she put into the preparation of her role". Her former husband, Anurag Kashyap—who directed her in three films—believes that she "has grown as an actor since Dev.D". Rajat Kapoor, in whose Hamlet Koechlin performed as Ophelia, believes she is an actress who has the "sensitivity and understanding of filmmaking and theatre". Koechlin is a celebrity endorser and has been associated with several brands and services, including: Coca-Cola, Olay, Vogue, Micromax, Titan, Grey Goose's Style du jour, and AOC International including the cosmetic giant Oriflame. In an interview for Asian News International, Koechlin said that she "believes that everyone, whether an actor or a model, should endorse a brand which matches their ideologies". She was also the brand ambassador of the "Cinema For Care" section, aimed at creating awareness about disability issues at the All Lights India International Film Festival (ALIIFF) held in Thiruvananthapuram, Kerala in November 2015. Filmography Films Web series Accolades References External links 1984 births