John Lavine is a United States journalist and educator and currently the chief executive officer of StrategicMediaGroup.com. Previously, he was a media company publisher and editor, and then professor and Dean of Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, as well as a professor of media management and strategy at the Kellogg School of Management. For more than 30 years, Lavine has studied and spoken internationally about emerging media and content trends and how to increase audience engagement and understanding. Most recently, he has produced digital learning content for more than 40,000 professionals in 194 countries and focused on building social media with measured return on investment. Life Lavine graduated from Carleton College in 1963. The first half of Lavine's career spanned 25 years as a publisher and editor of a group of four daily and four weekly newspapers in Wisconsin. His editorials were syndicated nationally by King Features. He held leadership positions with major industry associations, including Newspaper Association of America, Inland Press, and Inter American Press Association. During those years, Lavine was the publisher and co-founder with Kenneth Swaiman of Pediatric Neurology, an international medical journal. He was also a co-founder of the American half of Cygnet Films of London. The company made documentaries, films for television, educational and sports films, and it was the official cinematographers for the American Basketball Association. During his years as a media executive, Lavine concentrated his volunteer time on education. He was a regent and vice president of the University of Wisconsin System Board of Regents and was instrumental in merging the state universities and the University of Wisconsin into what was then the nation's fourth largest university system. In addition, he served as a trustee of Coker College, an experimental school in Hartsville, North Carolina, as well as a member of the board of Antioch College in Yellow Springs, Ohio, and on the board of one of the nation's federal educational laboratories. He received an honorary LLD degree from Emerson College in Boston, Massachusetts. Beginning in the 1980s, Lavine helped to create the academic field of media management. From 1984 to 1989 he was the first John and Elizabeth Cowles Professor of Media Management and Economics at the University of Minnesota. He co-authored with Danial Wackman, Managing Media Organizations: Effective Leadership of the Media. It was the first text on the subject. In 1989, Lavine came to Northwestern