The media, and Trump, tended to focus on what was presented as her email scandal, and when voters thought about her that is what came to mind. Trump played into voters' anti-government interests, while Clinton appealed to the future of the country for the better of future children. Trump was unexpectedly successful at connecting to what a huge portion of Americans perceived as their interests. It was not always Clinton's strong point, but that may not have been her fault. Americans vote based on whether they feel the country is in a time of gain or a time of loss. Trump's campaign slogan, "Make America Great Again", made Americans feel like the country was in a time of loss, willing to take a risk on voting for a candidate without political experience. Trump was convincing with his anti-everything rhetoric, and his message reached the electorate with the help of the media. Over half of the media coverage on Trump was focused on where he stood in the race, while only 12% focused on issues, stances, and political beliefs (including problematic comments). Criticism The presidential election process is controversial, with critics arguing that it is inherently undemocratic, and discourages voter participation and turnout in many areas of the country. Because of the staggered nature of the primary season, voters in Iowa, New Hampshire and other small states which traditionally hold their primaries and caucuses first in January usually have a major impact on the races. Campaign activity, media attention, and voter participation are usually higher in these states, as the candidates attempt to build momentum and generate a bandwagon effect in these early primaries. Conversely, voters in California and other large states which traditionally hold their primaries last in June usually end up having no say in who the presidential candidates will be. The races are usually over by then, and thus the campaigns, the media, and voters have little incentive to participate in these late primaries. As a result, more states vie for earlier primaries to claim a greater influence in the process. However, compressing the primary calendar in this way limits the ability of lesser-known candidates to effectively corral resources and raise their visibility among voters, especially when competing with better-known candidates who have more financial resources and the institutional backing of their party's establishment. Primary and caucus reform proposals include a National Primary held on a single day;