organization 100 Thieves, joining as a co-founder and co-owner. The investment was partly funded by music executive Scooter Braun and Cleveland Cavaliers owner Dan Gilbert. Cuisine Two months prior to the release of Views, Drake announced the development of Virginia Black, a bourbon-based whiskey. This would be his second foray into selling foodstuffs, previously partnering with celebrity chef Susur Lee to open Fring's Restaurant and Antonio Park to open the sports bar Pick 6ix, both in Toronto and eventually closed. Virginia Black was created and distributed by Proximo Spirits and Brent Hocking, a spirits producer who founded DeLeón Tequila in 2008. The company described the partnership as "fruitful [as they] share a passion for style, music, and the pursuit of taste [on] a quest to redefine whiskey." In 2021, using ratings compiled from Vivino and complimentary website Distiller, Virginia Black was ranked the worst value celebrity liquor for quality and price. The product was launched in June 2016, and contained two, three and four-year old Bourbon whiskies. The company sold over 4,000 bottles in the first week domestically. The brand was also promoted and marketed through Drake's music and various tours, such as being part of the "Virginia Black VIP Lounge" additional package available for purchase during the Summer Sixteen Tour. Virginia Black shipped a further 30,000 units when rollout was extended to select international markets in late 2016. The company later aired commercials with Drake's father, Dennis Graham, which featured the mock tagline of "The Realest Dude Ever" (in reference toward "The Most Interesting Man in the World" tagline employed by Dos Equis) after extending the sale of the drink to Europe in 2017. In 2019, Drake began collaborating with Hocking on Mod Sélection, a luxury range of champagne, and in May 2021, formed part of a $40 million series B investment funding round led by D1 Capital Partners in Daring Foods Inc., a vegan meat analogue corporation. That September, he purchased a minority stake in Californian food chain Dave's Hot Chicken, and organized a promotion on October 24, 2022, to give away free chicken to Toronto residents on his 36th birthday. Fashion In December 2013, Drake announced he was signing with Nike and Air Jordan, saying "growing up, I'm sure we all idolized Michael Jordan. I [am] officially inducted into the Team Jordan family." Drake also released his own collection of Air Jordans, dubbed the "Air Jordan OVOs".