operations in the European mainland, as well as those services linking London with Europe, had been sold to German competitor Flixbus from 1 July 2016 with Megabus serving as a contractor so no route changes were made. This left only domestic UK operations under the control of Stagecoach. On 1 May 2017, Megabus commenced operating five services from London, Gatwick Airport and Heathrow Airport to the West of England. These were operated by South Gloucestershire Bus & Coach. Stagecoach purchased the South Gloucestershire Bus & Coach business in September 2019 and integrated it into its Stagecoach West subsidiary. As of October 2017, Megabus have created a new M39 service, running from Aberystwyth to Birmingham, via Welshpool and Shrewsbury. This service is operated by Mid Wales Travel. In March 2018 the Advertising Standards Authority banned Megabus from using adverts promising £1 fares as few seats were available at this price. Megabus' response was to withdraw the £1 fares altogether, leading some passengers to note that the ASA's decision has worked to the detriment of Megabus customers. In August 2022, as part of the Stagecoach Group sale to DWS, it was agreed that Megabus' retail activities (the sale and marketing of tickets) would be sold to Scottish Citylink. An earlier proposed sale of Stagecoach to National Express would have seen Megabus sold in its entirety to ComfortDelGro. Scottish Citylink is a longstanding joint venture between Stagecoach Group and ComfortDelGro, which also took over Falcon at the same time. Contracts to operate Megabus services are still held mainly by Stagecoach subsidiaries. Other services Megatrain Megatrain offers low-cost intercity train travel on some East Midlands Railway. Services are available Monday to Saturday only, with no service on Sundays or public holidays. Megabusplus Megabusplus services combine Megabus and Megatrain for through journeys. It was launched on 30 March 2009. North of England As at August 2019, Megabusplus services use coaches to East Midlands Parkway station, then Megatrain (East Midlands Railway) services to London St Pancras. Even though Stagecoach ceased operating rail services in August 2019, when East Midlands Trains was superseded by East Midlands Railway, as at May 2021, services continue to operate. As at August 2019, services operated were: Bradford via Huddersfield Hull Paragon Interchange via Doncaster Scunthorpe Services previously operated from York, but ceased in 2017 when Megabus entered a through ticketing agreement with Yorkshire Coastliner. South West England Megabusplus services also used