Conviction politics is the practice of campaigning based on a politician's own fundamental values or ideas rather than attempting to represent an existing consensus or simply take positions that are popular in polls. On the right, the term has been adopted by politicians like Margaret Thatcher, who declared, "I am not a consensus politician. I am a conviction politician" in 1979, a few months before her election as prime minister. Theory There are a number of arguments for conviction politics. One is that it is more honest; conviction politicians simply say what they believe rather than shading their opinions to be more palatable to their audience. Another is that by voicing strong opinions, they push public debate forward and promote a genuine discussion of political issues. Even if the candidates lose, they will have promoted their particular political ideas and persuaded some voters of their value. There are also more instrumental reasons. By arguing forcefully for their positions during the campaign, politicians are more able to pursue the goals once in office. Also, proponents argue that conviction politicians are more likely to win. When he was a candidate, Tom Perriello stated that, "More often, the deepest connection with another person comes from when I disagree with them and admit it, because at least they know I will tell the truth. While some strategists focus on positioning candidates on issue after issue, I believe most voters focus more on whether the candidate integrity and character on the whole, demonstrated by the conviction to take a stand." US politician Senator Paul Wellstone, for example, frequently heard voters tell him, "I don't always agree with you, but I like it that I know where you stand." He found that when he announced his opposition to the 2003 invasion of Iraq, an unpopular position at the time, he jumped to a five-point lead in the polls. In the United States, 87% of voters in one poll said they think politicians are "pretty much willing to say whatever it takes in order to get themselves elected." By saying what they believe and ignoring the polls, conviction politicians distinguish themselves from other politicians. History Thatcher, like her contemporary Ronald Reagan in the United States, argued that her leadership should be a time for big, bold changes, grounded in the central principles of her ideology. "It was not a set of policies cobbled together from minute to