Sign On). Azure Active Directory B2C allows the use of consumer identity and access management in the cloud. Azure Active Directory Domain Services is used to join Azure virtual machines to a domain without domain controllers. Azure information protection can be used to protect sensitive information. Azure Active Directory External Identities are set of capabilities which allow organizations to collaborate with external users including customers and partners. Mobile services Mobile Engagement collects real-time analytics that highlight users’ behavior. It also provides push notifications to mobile devices. HockeyApp can be used to develop, distribute, and beta-test mobile apps. Storage services Storage Services provides REST and SDK APIs for storing and accessing data on the cloud. Table Service lets programs store structured text in partitioned collections of entities that are accessed by partition key and primary key. Azure Table Service is a NoSQL non-relational database. Blob Service allows programs to store unstructured text and binary data as blobs that can be accessed by an HTTP(S) path. Blob service also provides security mechanisms to control access to data. Queue Service lets programs communicate asynchronously by message using queues. File Service allows storing and access of data on the cloud using the REST APIs or the SMB protocol. Communication services Azure Communication Services offers an SDK for creating web and mobile communications applications that include SMS, video calling, VOIP and PSTN calling, and web based chat. Data management Azure Data Explorer provides big data analytics and data-exploration capabilities Azure Search provides text search and a subset of OData's structured filters using REST or SDK APIs. Cosmos DB is a NoSQL database service that implements a subset of the SQL SELECT statement on JSON documents. Azure Cache for Redis is a managed implementation of Redis. StorSimple manages storage tasks between on-premises devices and cloud storage. Azure SQL Database works to create, scale and extend applications into the cloud using Microsoft SQL Server technology. It also integrates with Active Directory, Microsoft System Center and Hadoop. Azure Synapse Analytics is a fully managed cloud data warehouse. Azure Data Factory, is a data integration service that allows creation of data-driven workflows in the cloud for orchestrating and automating data movement and data transformation. Azure Data Lake is a scalable data storage and analytic service for big data analytics workloads that require developers to run massively parallel queries. Azure HDInsight is a big data relevant service, that deploys Hortonworks