bus to drive. Canadian author, Margaret Atwood, has said of the campaign: "That's religion! Once you're paying money to put slogans on things, well it's either a product you're selling, a political party or religion". Notable donors Television critic Charlie Brooker was the fourth person to donate to the campaign, giving £100 with the comment "I hope to God this helps".The poet and musician Labi Siffre donated £1000 on 22 October 2008 with the verse, "As God knew / What Judas would do / In the final accounting / Who betrayed who?" Philosopher AC Grayling donated £500, while writer Zoe Margolis donated with the comment "About time the rational voices were heard too". Richard Dawkins donated the most of any celebrity with £5,500, but even his donation has been eclipsed by that of an unknown donor called Simon Bishop, who has given £20,000 to the campaign. The campaign is also supported by Matthew Parris. Additionally, Paul Woolley, the director of Christian think tank Theos, and a close associate of the Archbishop of Canterbury, has donated £50 as he thinks the campaign is a "great way to get people thinking about God. The posters will encourage people to consider the most important question we will ever face in our lives." The Gay and Lesbian Humanist Association is a supporter of the Campaign. "Probably" The wording of the proposed advert caused considerable debate among atheists and Christians alike and Sherine discussed it in a post-launch article, "Probably the best atheist bus campaign ever", on the Guardian's "Comment Is Free" section. Dawkins stated that he preferred the wording "There is almost certainly no God". Ariane Sherine claims it is necessary to be factually accurate, and that as it is impossible to disprove the existence of God it is only possible to say one 'probably' does not exist. Critic D. J. Taylor felt that this qualification let the campaign down, but admired it for introducing some tentativeness into an often polarised debate, while atheists including A. C. Grayling think that they can be certain there is no God and therefore the word 'probably' should not be used. It was also suggested that inserting the word would avoid a breach of the Advertising Standards Authority's rules. Don't Label Me campaign The final phase of the campaign challenged the idea that children should be labelled with their parents' religion. In November 2009, an ad appeared on