entertainment programming alongside sport, particularly shows aimed at an older male audience and would also be rebranded as One. The changes were intended to make the channel a greater competitor against 7mate, which has a similar scope, and took place on 7 May 2011. One's updated schedule included factuals such as Everest: Beyond the Limit, Extreme Fishing with Robson Green, Airline, Long Way Round, Ice Road Truckers, An Idiot Abroad, Cops, dramas such as Terriers, Lights Out, Sons of Anarchy, Burn Notice, Breakout Kings and Psych and films such as The Last King of Scotland, 28 Weeks Later, Babylon AD, Jarhead, Pitch Black, Doom, Hitman, The Manchurian Candidate and Walker Texas Ranger. 2018 rebrand On 31 October 2018, One relaunched as 10 Boss, as part of a larger rebranding of Network Ten. Chief content officer Beverley McGarvey described "Boss" as reflecting an overall "attitude" in its programming, exemplified by a focus on characters with "bold" personalities or could be reasonably described as being a "boss" (such as Judge Judy). 10 Boss primarily targets viewers over the age of 40, and focuses primarily on dramas (such as Madam Secretary and NCIS). On 10 December 2018, the channel was renamed 10 Bold, due to trademark conflicts with Fairfax Media (which had completed its merger with Nine Entertainment Co.) and the Australian Financial Review publication Boss. A press release promoting the rebranding acknowledged the conflict, describing the change as being an "early Christmas present to Nine", and quipping that "it's better to be bold than bossy". Programming The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Ten. Programs aired on the channel are scripted and adventure-based programming aimed at males between the ages of 25 to 54, mix of genres, including reality, lifestyle, drama, classic sitcoms from the 60s, 70s and 80s, comedies, live sport and action films. As a result of the revival of 10 HD on 2 March 2016, the channel was reduced to standard definition. Original programming Current programming Documentary 48 Hours Bondi Rescue Drama Bull The Code CSI: Crime Scene Investigation CSI: Miami Diagnosis Murder Hawaii Five-0 In the Dark JAG Jake and the Fatman L.A.'s Finest Law & Order: Special Victims Unit The Love Boat MacGyver (1985 TV series) MacGyver (2016 TV series) Madam Secretary The Mentalist Mission: Impossible Nash