due to start on 4 February 2009 in Genoa. The city was chosen on the occasion of the nomination of its archbishop, Cardinal Angelo Bagnasco, as president of the Italian Episcopal Conference (CEI). The slogan of the Italian campaign reads "La cattiva notizia è che Dio non esiste. Quella buona è che non ne hai bisogno", meaning "The bad news is that God does not exist. The good news is that you do not need him". On 16 January 2009 IGPDecaux, the company holding licenses for ads on public transport in Genoa, refused to give authorization to the atheist bus campaign on the grounds that it may "offend the moral, civic and religious convictions of the public". Antonio Catricalà, the then head of the Italian National Authority for Fair Trading and Competition, announced that the Authority filed a case against the Atheist Bus initiative because of the potentially "dangerous and mendacious nature" of the ads. As a reaction, the UAAR launched a new campaign in Genoa with a different slogan to comply with the advertising authority's rules: "The good news is there are millions of atheists in Italy. The excellent news is they believe in freedom of expression". Netherlands On 12 January 2009, Dutch philosopher, atheist activist and director of the Center for Inquiry Low Countries, Floris van den Berg, announced the intention to launch a similar campaign in the Netherlands. Kees van der Staaij of the conservative Protestant Reformed Political Party (SGP) asked parliamentary questions about the matter to Secretary of State of Transport Tineke Huizinga, and discussed the topic with Van den Berg on 28 January in Nova. However, the bus campaign was abandoned, because the major bus companies Connexxion, Arriva and Veolia do not allow messages of a political or religious nature. On 11 March 2009, Van den Berg was interviewed by the NOS when he took a new initiative to place a billboard along the A4 motorway near Schiphol, that for the first time in the Netherlands promoted an atheist message: "There is probably no god. Dare to think for yourself and enjoy this life!" Spain In Spain an advertising campaign has been launched with the slogan "Probablemente Dios no existe. Deja de preocuparte y goza de la vida", a direct translation of the British advert, on buses in Barcelona which started on 12 January. Madrid and Valencia will follow up at the end of January.