the process, BNF invited 1500 volunteers across the country to shoot footage of their local Walmarts for the film. They also tried a new model for funding their documentary films. An email request for donations to make the movie drew $267,892 in 2 days, in 2004 – 2 years before the word crowdfunding was coined and 5 years before Kickstarter launched. BNF continued to explore new options for distribution with Iraq for Sale: The War Profiteers (2006). In order to facilitate arranging the house party screenings that had become a hallmark of BNF, Gilliam invented Brave New Theatres, described as a mashup between "My-Space, and Evite and Moviefone." BNF was growing and changing in parallel with the social media explosion on the Internet. New sites like YouTube, Facebook and Hulu had profound impact on their evolving production and distribution models. BNF started a YouTube channel which they populated with hundreds of short viral videos about a variety of progressive issues, including criticism of Fox News; military policy on LGBT servicemen and women; Power Without Petroleum; and much more. At the same time, BNF was developing their multimedia approach to include blogs, websites, petitions, Facebook pages and Twitter accounts with millions of followers. In 2008, BNF took on presidential candidate John McCain with The Real McCain series of short videos. McCain found himself forced to respond to embarrassing questions about how many homes he owned – a serious issue amidst a historic housing crisis – as well as his spiritual leaders and his health, among other topics. The New York Times wrote, "Mr. Greenwald shows how technology has dispersed the power to shape campaign narratives, potentially upending the way American presidential campaigns are fought." Greenwald and BNF returned to long-form documentary with Rethink Afghanistan (2009). However, there was a twist: in order to address a fast-changing topic in a timely way, the film was released in six on-line segments, in "real time" over 2008 and 2009. In 2010, BNF launched one of its most successful multimedia campaigns, Cuentame, which addresses Latino issues, worker rights and immigration reform. Beyond Bars is another touchstone campaign, that works on the issue of mass incarceration in the US. The Koch Brothers Exposed (2012) film and campaign built awareness of the right-wing billionaires’ influence on US government and industry. Under the umbrella of another campaign, War Costs, BNF produced two full-length films, War on Whistleblowers (2013)