company reached $20 million in annual revenue. Two years after the retirement of John Brooks in 1991, his son, Mike Brooks took the company public, spending nearly three-quarters of a million dollars in the process, changing the name to Rocky Shoes & Boots and initiating the company's initial public offering. Rocky Shoes & Boots acquired EJ Footwear on December 6, 2004, for $87.7 million in cash and roughly $10 million in stock. The move brought Georgia Boot, Durango, and Lehigh Safety Shoes brands into Rocky's fold and added a licensed footwear brand in Dickies. In 2006, Rocky Shoes & Boots changed its name to Rocky Brands, Inc. Following the name change Rocky Brands acquired comfort footwear Zumfoot shoes and Michelin footwear. In February 2014 the company acquired Los Angeles based Creative Recreation for $11 million. In 2015, Creative Recreation's original owner Rich Cofinco was made creative director. In 2021, Rocky Brands acquired Honeywell's performance and lifestyle footwear business for $230 million, including The Original Muck Boot Company, the neoprene boot brand Xtratuf, as well as the Servus, NEOS and Ranger footwear brands. Philanthropy In 2009, Rocky Brands formed the not-for-profit philanthropic organization Rocky Community Improvement Fund (RCIF), which maintains an endowment and awards grants. Awards Rocky was awarded Footwear Plus magazine's Plus Award in the work footwear category for 2010. References External links Shoe companies of the United States Clothing companies established in 1932 Outdoor clothing brands Manufacturing companies based in Ohio Companies listed on the Nasdaq Athens County, Ohio 1932 establishments in Ohio