to help orphans and children with cancer. In 2008, the creation of a collection of youth clothes "F*ck the macho" began, in the same year the second album "Not Macho" was released. On October 18, Loboda won the National Olympus Award in the category "Original Performance Style". Eurovision 2009 In Spring 2009 "Be My Valentine" was submitted for the Ukrainian qualifying round of the Eurovision Song Contest 2009. On March 8, Loboda won the 2009 Eurovision qualifying round and got the right to represent Ukraine in the final part of the contest. On March 18, she presented her music video "Be My Valentine" (Anti-crisis girl!). At the opening ceremony of Eurovision 2009, Loboda appeared in bandages and with abrasions on her body. It was a make-up designed to draw attention to Loboda's social action "Say Stop Domestic Violence", based on the fight against domestic violence. Subsequently, French singer Patricia Kaas joined this campaign. As a result, Loboda took 12th place in the final of the contest with 76 points. The low final positions did not prevent her from taking first places at the preliminary competition concerts in London, Paris, and Amsterdam and becoming one of the most talked about singers. "Anti-crisis girl" video ranks third in the number of views on the official Eurovision YouTube channel. According to the statistics of search queries from the countries participating in Eurovision, Svitlana Loboda took 4th place in the Google ranking. In 2009, Loboda created "Anti-crisis boy" T-shirts and "Anti-crisis bag", especially for the contest. 2010-2015: Success in Ukraine In January 2010, the video for the song "Live Easy" was released, where Loboda appears as the fat girl she became after her failure at Eurovision. Following "Live Easy", Loboda recorded a duet song "Heart Beats" with Max Barskikh, and soon a video was released. In 2010, Svitlana Loboda officially renamed her musical project and registered the brand and trademark LOBODA. In April 2011, Svitlana Loboda together with soccer player Andriy Shevchenko became the faces of the PEPSI campaign in the project "Pepsi Refresh Project", the essence of which was to help young creative people find their way in life. The video for the project was shot by the British-American director Nick Lively, who flew to Ukraine especially to work on this project. In the summer of 2010, the single "Revolution" was released. At the VIVA awards, Loboda presented the single "Thank You" dedicated