lackluster performance under a succession of new owners and new executives – while continuing to reduce its level of service – by hauling fewer passengers aboard fewer coaches on fewer trips along fewer routes with fewer stops in fewer communities in fewer states – and by doing so on fewer days – that is, increasingly operating some trips less often than every day (fewer than seven days per week) – and by using fewer through-coaches, thus requiring passengers to make more transfers (from one coach to another). After the sale to the GLI, The Greyhound Corporation changed its name to the Greyhound-Dial Corporation, then the Dial Corporation, then the Viad Corporation. [The contrived name Viad appears to be a curious respelling of the former name Dial – if one scrambles the letters D, I, and A, then turns the V upside down and regards it as the Greek letter lambda – Λ – that is, the Greek equivalent of the Roman or Latin letter L.] The website of the Viad Corporation (http://www.viad.com) in September 2008 makes no mention of its corporate history or its past relationship to Greyhound – that is, its origin as The Greyhound Corporation. Preliminaries toward Continental Trailways For a while during the 1930s Maurice Edwin (M.E.) Moore, from Jackson, Tennessee, worked as a field passenger agent for the Dixie GL (after first working in 1928 at age 18 as a ticket agent at a bus station in Little Rock, Arkansas). Sometime late in the -30s Moore left the DGL, then he founded the Arkansas Motor Coaches, based in Little Rock, bought 16 Flxible Clippers, and started running them between Little Rock and Texarkana via Hot Springs. [A Flxible Clipper, a product of The Flxible Company, built in Loudonville, Ohio, was a small, short, modest, relatively inexpensive coach with 21-29 seats and a Buick (straight-8) or Chevrolet (straight-6) gasoline engine.] He soon extended from Little Rock to Memphis. In 1943 he bought the Bowen Motor Coach Company (based in Fort Worth, Texas), which had become a major carrier through a large part of the Lone-star State. [The Bowen firm was already a member of the Trailways association and thus was called also the Bowen Trailways.] Thus began the Continental Bus System, which soon led to the formation of the Transcontinental Bus System, both based in Dallas, Texas, both using the brand name, trade name, or service name