"Oh Me Oh My (I'm a Fool for You Baby)" is the title of a Top 30 hit single for Lulu which was recorded in September 1969 in the Muscle Shoals Sound Studio sessions for Lulu's Atco Records album debut New Routes. The song has been most notably remade by Aretha Franklin, The Raes, Buster Poindexter, Tina Arena, and Ronnie Spector on English Heart (2016). Lulu version Lulu would later opine of Atlantic Record honchos Jerry Wexler, Tom Dowd and Arif Mardin, the producers of her album New Routes: "I don't think they knew what to do with me, and the only big hit I got [off the album] was a song that I [brought in] with me" - referring to "Oh Me Oh My ...", which had been written by Jim Doris who – as Jimmy Doris – had been vocalist-guitarist for the Stoics, a band which formed in Lulu's native Glasgow in the late 1960s and whose membership had included Frankie Miller. (Doris helped contribute another song to New Routes: "After All (I Live My Life)" - co-written with Miller - and his composition "Take Good Care of Yourself" was featured on the follow-up album Melody Fair. Reportedly, Doris subsequently went into A&R work before being sidelined by mental instability, which may have been a factor in his being killed when run over by a bus in London in the late 1980s or early 1990s. Issued as advance single from New Routes in October 1969, "Oh Me Oh My ..." represented a radical change of direction for Lulu, who was coming off her best ever UK chart placing at #2 with the Eurovision winner "Boom Bang-a-Bang". The move to a more mature sound with "Oh Me Oh My ..." was unappreciated in the UK where the track barely reached the Top 50. In the US, "Oh Me Oh My ..." ranked as high as #4 in Birmingham, Alabama in November 1969, but charted nationally as only a moderate Easy Listening hit at #36. Several performances by Lulu on US television helped break "Oh Me Oh My ..." into the Billboard Hot 100 in December 1969, and then buoyed the track as it gradually gained momentum, so that at the end of February 1970, it became Lulu's first Top 30 hit since "To Sir with Love". "Oh Me Oh My ..." peaked at #22 that March. In Cash Box