election described CBS News anchorman Walter Cronkite as having been "Re-elected the Most Trusted Man in America". Dorfsman oversaw design of annual reports for CBS and created promotional commemorative volumes, including a 1969 limited-edition book with a cover embossed to resemble the lunar surface, after the first manned moon landing. He designed sets for Walter Cronkite's CBS Evening News and for the CBS Morning News. In Eero Saarinen's CBS Building on 52nd Street and Sixth Avenue, Dorfsman was responsible for all of the building's graphics, designating the type, design and spacing for wall clocks, elevator buttons, and elevator inspection stickers. He designed a , design called Gastrotypographicalassemblage for the building's cafeteria that listed all of the foods offered to patrons in hand-milled wood type. Dorfsman considered this work to be "his magnum opus, his gift to the world". The work has now been installed in a building on the Hyde Park campus of the Culinary Institute of America in Hyde Park, New York. Dorfman retired from CBS in November 1987 to establish his own studio. The responsibilities for advertising, which had previously been handled in-house under Dorfsman's supervision, were transferred to Backer, Spielvogel, Bates. Dorfsman died at age 90 on October 22, 2008 in Roslyn, New York of congestive heart failure. Honors and recognition In 1978, Dorfsman was recognized as a medalist by the AIGA, "awarded to individuals in recognition of their exceptional achievements, services or other contributions to the field of design and visual communication". He was awarded the TDC Medal by the Type Directors Club in 1995. The 1988 book Dorfsman & CBS by Dick Hess and Marion Muller covered his more than 40 years with the network. References 1918 births 2008 deaths American graphic designers AIGA medalists CBS people People from the Lower East Side People from the Bronx Cooper Union alumni American people of Polish-Jewish descent United States Army personnel of World War II