7digital Group Plc is a British publicly listed company that offers access to music, tracking and reporting for clients. London-based, 7digital provides end-to-end music services for the fitness, social media, DSPs, and gaming industries with brands such as Barry's and Triller. Advertising Age described 7digital (Zdigital in Australia) in 2008 as a British download store, while the New York Times referred to them as a digital music company. 7digital's Smooth Operations, Unique Production and Above the Title companies are now branded 7digital Creative, and produce content for BBC Radio 1, Radio 1Xtra, BBC Radio 2 and BBC Radio 3. In 2009 HMV bought 50% of 7digital. In 2019, the company replaced their second CEO, Simon Cole, who had replaced founder/CEO Ben Drury. In February 2023, it was announced 7digital had been acquired by the Santa Monica-headquartered B2B music licensing company, Songtradr. Overview Initially their API was used by Guvera, Onkyo, Samsung, BlackBerry, HMV, musical.ly (now TikTok) and Technics. They subsequently partnered with Triller, FORME Life, Soundtrack Your Brand, Global Eagle, Grandpad, Apex Rides, and Fender. History 2004–2009 7digital was founded in 2004 by Ben Drury and James Kane as a B2B digital music services company, building music download stores for record labels, brands and other retailers. 7digital Direct to Consumer (D2C) service was launched in 2005. 7digital is backed by technology venture capital firm Balderton Capital (formerly Benchmark Capital Europe). On 28 January 2008, 7digital raised £4.25m in its series B investor round, securing investment from various groups including Sutton Place Managers. The investment was to be used to launch 7digital.com in more European countries and the United States, along with expanding the sites offerings to include downloadable video and computer games. In September 2008, 7digital.com was the first company in Europe to launch DRM-free MP3 downloads with all four major record labels. As of October 2008, 7digital employed 45 people in London and had over 1.3 million registered customers. On 3 August 2009, HMV bought a 50% holding in 7digital from its venture capital owners. 2010-2019 In 2011, 7digital expanded with an office in Luxembourg and in early 2012, they expanded to the US with an office in San Francisco, CA. In October 2012, 7digital secured $10 million in funding from two new investors, Dolby and Imagination Technologies. HMV's stake was previously reduced to less than 20%, and following HMV entering into administration, retail restructuring specialists Hilco, are now