3. The United States, Incorporated: In the U.S., pioneer individualism has been replaced by corporateness in the sense that the choices and actions of individuals are increasingly defined by more or less organized associations. Organized associations rather than isolated individuals direct and animate amusements (theater chains), sports (college sports), organized crime, and apartments and subways. Without awareness of the changed conditions, the influence of corporateness is largely mechanical and quantitative. But when corporateness is acknowledged and understood, the quality of experience changes. Individuals will understand choices and actions in a context of associations and can begin to act intelligently. 4. The Lost Individual: Stable individuality depends on stable objects of allegiance and clear ends of action, but these have disappeared. The past is too intellectually empty to provide guidance, and the present is too chaotic and diverse. Individuals become lost, lacking solid support, clear direction, and a unified outlook in the economic realm, in politics, in religion, in legislation, and in intellectual and artistic pursuits. Individualism taken to be private and exclusive economic gain will impede efforts to conceive the possibilities for freedom in the new corporateness and will promote confusion, detachment, and exploitation. The lost individual will only refind him or herself when traditional ideals are jettisoned, making way for a clear view of present conditions and the free exercise of imagination in conceiving a corporate society that promotes freedom for its members. 5. Toward a New Individualism: Individualism is not static and changes with the constitution of society. The rejection of older forms of individualism in light of a new corporateness is not a call for conformity. Individuals necessarily depend on social interaction, but there is a vital distinction between social relations that expand and deepen the meaning of those interactions and social conformity that constrains and standardizes those interactions thereby limiting meaningful experience. A new individualism will emerge when we take account of resources, including those of science and technology, and harness them not for individual pecuniary gain but for intelligent social and cultural ends that allow individuals to interact freely and meaningfully. 6. Capitalistic or Public Socialism?: This chapter considers the political phase of the changing character of individualism. Retaining the old notion of individualism creates confusion when considering the direction of the undeniably increasing social control of economic matters. Political leaders decry bureaucracy and laud individualism as the source of prosperity while also initiating social