Thompson; a very early proponent of using brand image in advertising Jack Trout - together with Al Ries, popularised the positioning concept Don E. Schultz - father of 'integrated marketing communications' (IMC) Stephen Vargo- together with R.F. Lusch developed the Service-dominant logic approach to marketing Henry Grady Weaver (1889-1949) - developed the survey questionnaire for use in market research Jerry (Yoram) Wind - former editor of the Journal of Marketing, educator and marketer Byron Sharp - N.Z. academic; one of the first to document buyer loyalty in empirical work Daniel Starch (1883–1979) - psychologist and marketing researcher, developed the so-called Starch scores to measure impact of magazine advertising; Starch scores are still in use Gerald Zaltman - developed the Metaphor Elicitation Technique (ZMET) Valarie Zeithaml - together with A. Parasurman and L.L. Berry, developed the model of service quality and the SERVQUAL research instrument Trade magazines and academic journals Advertising Age Adweek Brandweek International Journal of Bank Marketing Journal of Personal Selling & Sales Management Inside Retailing (Australia) International Journal of Research in Marketing Journal of Creative Communications Journal of Consumer Research Journal of Marketing Research Journal of Marketing Journal of Marketing Education Journal of Service Research Journal of Vacation Marketing Marketing (magazine) Marketing (United Kingdom) Marketing Science (journal) Marketing Theory Marketing Week The Marketer U.K. (defunct) MediaWeek PRWeek United Kingdom Sales Promotion (magazine) Social Marketing Quarterly Sponsor Magazine Marketing & advertising associations, societies and peak industry associations American Marketing Association Arts Marketing Association Association of National Advertisers Australian Market and Social Research Society Limited Canadian Marketing Association Construction Marketing Association Direct marketing association Direct Marketing Association (UK) Direct Marketing Association (USA) Direct Marketing Association (South Africa) Direct Selling Association European Marketing Research Centre European Sponsorship Association Marketing Research Association Market Research Society Potato Marketing Corporation of Western Australia Produce Marketing Association Promotion Marketing Association Archives, museums and galleries (dedicated to marketing and/or advertising) American Advertising Museum Museum of Brands, Packaging & Advertising, Notting Hill, London Musée de la Publicité The Advertising Archives William F. Eisner Museum of Advertising & Design, Milwaukee, Wisconsin Lists and outlines Marketing education History of marketing thought and education Escola Superior de Propaganda e Marketing, Brazil (School of Advertising & Marketing) Master of Business Administration Master of Marketing Research Bachelor of Business Bachelor of Business Administration Bachelor of Pharmaceutical Marketing and Management Philadelphia College of Pharmacy and Science References External links Marketing dictionary Marketing Marketing