in Indonesia that are invited to participate. Awards The Tong Tong Fair, at that time still known as the Pasar Malam Besar, won the Promotion Award of The Hague in December 2006 in the category Tourism and Economy. This was followed in June 2007 by the prestigious Grand Prix of the National Events Awards (the ‘Oscars’ of the Dutch events industry). The Grand Prix is only awarded to events, which in terms of size, standing and allure, have become a real phenomenon. In 2008 the Tong Tong Foundation received the highest award of the city of the Hague (The Stadspenning by the municipality of The Hague). Challenges Notwithstanding the great number of visitors the festival attracts to this day, the greatest challenge facing it is formulating a clear vision for the future and strong strategy towards achieving its cultural mission. As the most important exhibition of Indo culture it will need to transform beyond an event of nostalgia for the Dutch East Indies towards a dynamic catalyst facilitating the evolution of Indo identity and culture. Other modern challenges concern its potential online and multi-lingual role in social media as well as their ability to professionally register the many unique cultural activities and performances hosted. References Notes External links Official website Photographic impessions 2007 Video impressions 2008 Jakarta Globe Article dd May 2010. Holland’s Indos Celebrate Roots by Sie Yoe Lien (Jakarta Globe, Jakarta, May 26, 2010) Cultural festivals in the Netherlands Music festivals in the Netherlands Food and drink festivals in the Netherlands Malay words and phrases Indo people Recurring events established in 1959 1959 establishments in the Netherlands Indonesian words and phrases Festivals established in 1959 Summer events in the Netherlands