WSVA(550 kHz) is a commercial radio station licensed to Harrisonburg, Virginia, and serving the Central Shenandoah Valley. It broadcasts a talk radio format and is owned by Saga Communications, through licensee Tidewater Communications, LLC. The studios and offices are on Heritage Center Way in Harrisonburg. By day, WSVA is powered at 5,000 watts non-directional. But at night, to protect other stations on 550 AM from interference, it reduces power to 1,000 watts and uses a directional antenna with a three-tower array. The transmitter is on Garbers Church Road near West Market Street (U.S. Route 33) in Harrisonburg. Programming is also heard on 250-watt FM translator W221CF at 92.1 MHz. Programming The WSVA weekday schedule begins with Early Mornings with Frank Wilt and Jim Britt. Mike Schikman hosts afternoon drive time. At noon, an hour of news and agricultural reports airs. The rest of the weekday schedule is nationally syndicated talk programs: The Hugh Hewitt Show, The Mark Levin Show, CBS Eye on the World with John Batchelor, Red Eye Radio, America in the Morning and The Markley, Van Camp and Robbins Show. Weekends feature shows on money, car repair, home repair, travel and gardening. Weekend syndicated programs include The Larry Kudlow Show, The Sebastian Gorka Show, Rudy Maxa's World, The Lars Larson Show, The Kim Komando Show, Music and the Spoken Word and The Car Doctor with Ron Annanian. Most hours begin with an update from CBS Radio News. WSVA broadcasts local sports including James Madison University football and basketball, along with high school football, basketball and baseball. History Early years WSVA signed on the air on . It was the first radio station to broadcast in Virginia's Shenandoah Valley. The station was owned by Frederick L. Allman and the original power was only 500 watts. Although it appears that the call letters stand for Shenandoah VAlley, they actually stand for We Serve Virginia Agriculture." The station was an affilate of the NBC Red Network, carrying its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio." Locally, it offered news, agricultural programs, music and talk. In 1946, it added the Shenandoah Valley's first FM station, WSVA-FM (now WQPO). And in 1953, it put Channel 3 on the air, WSVA-TV (now WHSV-TV). Because 550 AM was an NBC affiliate, WSVA-TV mostly carried NBC television shows, but it also broadcast some programs from