excited to sign with another agent when he thinks Sid is dying. However Hank never fires Sid, which is one of the few instances in which Hank is implied to have any type of empathy. Publicists Norman Litkey Norman Litkey is Larry's publicist throughout the series, played by David Paymer (seasons 1, 3, 5, 6). He's a bald, slightly neurotic showbiz insider who seemingly derives enormous amounts of personal satisfaction from exploiting anything and everything for publicity purposes. Norman makes his first appearance in the episode "A Brush with the Elbow of Greatness" in order to handle the fallout following an incident involving Larry that occurred at a supermarket in Larchmont Village. Local newscast runs a piece in which shopper named Carol Biederman accuses Larry of knocking her into a magazine rack by pushing in front of her in the checkout line. Larry doesn't remember doing any such thing and maintains his innocence saying he only recalls having a splitting headache that night and quickly running into the supermarket to get some Excedrin and artichokes. Naturally, due to Larry's celebrity, the story generates some media interest that quickly goes into overdrive once the supermarket's security camera footage suddenly surfaces. The tape is obtained by Entertainment Tonight, however, Artie gets a copy before it airs and watches it with Larry thus realizing that contrary to Larry's recollection, the late-night star clearly did bump this woman into a rack. Depressed about the tape airing in a few hours, they summon publicity man Norman Litkey who's surprisingly cheerful about what happened, referring to it as "publicity bonanza" and repeatedly exclaiming in delight: "Gentlemen, I'm wetting myself" (a phrase he says throughout the series, whenever he gets excited). Norman mentions to Larry that instead of publicly apologizing to Ms. Biederman like she demanded, thereby immediately nipping the whole thing in the bud, he should ride the wave of publicity and enjoy the increased viewership this extra attention will surely bring. Or as Norman puts it: "let's not kill this cow before we've milked it", before drawing comparisons to the 1990 Roseanne Barr national anthem incident at a baseball game that projected her show from number twelve to number one in the viewership ratings. Reluctantly, Larry agrees to hold off the apology and see how the thing plays out over the next few days. Depressed from the relentless beating he's taking in the media for