Faisal Masud () (16 October 1954 – 16 August 2019) was a renowned Pakistani endocrinologist. He served as the founding principal at Services Institute of Medical Sciences affiliated with the Services Hospital in Lahore, Pakistan. He also served as the vice-chancellor of the University of Health Sciences and a vice-chancellor of the King Edward Medical University, Lahore (January 2013–February 2017). Education and career Faisal obtained his MBBS degree in 1976, from Nishtar Medical College, Multan. He became a member of Royal College of Physicians, Edinburgh, Glasgow and London in 1982 and a Fellow of Royal College of Physicians, Edinburgh in 1998, where his area of interest was endocrinology. He started his teaching career from Allama Iqbal Medical College in 1982 and then moved on to teach at King Edward Medical College, Lahore, and Services Institute of Medical Sciences, Lahore. He was passionate in his belief that the medical colleges and universities should adopt liberalism. He encouraged basic research and sometimes referred to clinical research as mere "stamp collecting effort". Although he himself started as a clinical researcher with numerous research publications to his credit, over time his emphasis shifted more towards the basic research. He wanted to create a multi-disciplinary research group as he often said, "the best research proposals come from cross insemination of ideas from unrelated fields". He managed to create an endowment fund for SIMS to provide annual research grants to the promising young researchers. In this process, he established a system of grant assessment and research audit. This effort resulted in the birth of the research journal at SIMS, named Esculapio. In 2003, in the face of stiff administrative opposition, he started a comprehensive diabetes management center at services hospital Lahore where he was serving as a professor at that time. His daughter helped him write a software for this center to create a huge database of more than 84,000 patients with diabetes. This center was upgraded with philanthropic support in 2004 to the full-fledged department of endocrinology and metabolism to impart post-graduate endocrine training. In recognition of this effort, College of Physicians and Surgeons Pakistan elected him as its first fellow in the field of endocrinology in 2010. Role in Dengue epidemic 2011 In 2011, when the province of Punjab faced an epidemic of Dengue fever, he was appointed by the government to head a group of experts to draw up treatment protocols and algorithms