response Effective frequency Mind share Reach (advertising) Share of voice Share of wallet The extended marketing mix The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P. Process Customer experience management Service blueprint Physical evidence Virtual customer environment Front of house Front office Service innovation Service design Servicescapes People Customer Customer to customer Dramaturgical perspective Personnel Pink-collar worker Customer interface CEM integration CEM organization Role theory Scripts Measuring marketing performance: Marketing metrics Marketing activities are costly and represent an investment in a company or brand's long term future. With the increased emphasis on accountability, marketers must consider how they measure marketing's performance and communicate that to stakeholders. Various types of metrics that are in widespread use may be classified as: Measures of market/ competitive performance Market share Market share analysis Market value Market power Marketing Effectiveness Return on marketing investment (ROMI) Share of wallet Measures of advertising and promotional effectiveness Measuring advertising effectiveness Share of voice Measures of brand health Brand equity Brand valuation Return on Marketing Investment (ROMI) Customer-oriented measures Customer satisfaction Customer satisfaction research Customer data management Customer analytics Special topics in marketing Consumer Culture Theory (CCT) Customer privacy Consumer behavior and ideals of beauty Diversity marketing Remarketing with Iranian Style Family in advertising Effects of advertising on teen body image Marketing paradigms Marketing myopia Network marketing Postmodern marketing Sex in advertising Subliminal advertising Subvertising Branches of Marketing: Detailed topics Business Marketing Affiliate marketing Affinity marketing Co-marketing Firmographics Managed services Outsourcing Personal selling Prospecting Solution selling Sales Supply chain management Vendor lock-in Environmental marketing Green marketing International marketing Intermarket segmentation Global marketing Market entry strategies Product adaptation Relationship marketing Customer relationship management ECRM - Electronic customer relationship management Customer lifetime value Customer lifetime valuation Customer lifecycle management Loyalty marketing Customer loyalty programs Incentive program Loyalty program Trust-based marketing Services Marketing Customer service Customer Service System Destination marketing Self-service Service quality SERVQUAL Customer satisfaction Customer satisfaction research Disconfirmed expectancy Quality management Servicescapes Service Service blueprint Borderless Selling Quality Service quality (aka PZB model or gaps model) Experience economy Service design Service-dominant logic Service innovation Service mark Servicescapes Service sector Service recovery Service system Service recovery