a money-bleeding full-time satellite of WWLP. However, in 1974, the Putnams and their company, Springfield Television, decided to air separate programming on WRLP in prime-time, including a fully separate newscast. It picked up Boston Bruins, Celtics and Red Sox telecasts, and soon appeared on cable systems across Massachusetts, New Hampshire, Vermont, Connecticut and upstate New York. At one point, 70% of the station's audience was on cable. Cable coverage was not factored in by advertisers at the time, so WRLP realized almost no financial benefit from its large cable audience. The station continued to lose money. In a case of exceptionally bad timing, WSBK-TV in Boston (the flagship television station for both Bruins and Red Sox games at the time) was uplinked to cable and satellite providers as a regional superstation, and WBZ-TV (then the Celtics' flagship television station) was also made available to some systems in the region, effectively cutting out WRLP's carriage of those sports properties and reaping the advertising revenue associated with them. After 20 years, the Putnams' patience with the station was exhausted, and WRLP went off the air on April 9, 1978, with almost no fanfare. Almost immediately afterward, the station's transmitter was dismantled and transported to Utah to start Springfield Television's newest station, KSTU in Salt Lake City that October. References WRLP's entry at the UHF Morgue Defunct television stations in the United States Greenfield, Massachusetts Mass media in Franklin County, Massachusetts RLP Television channels and stations established in 1957 1978 disestablishments in Massachusetts Television channels and stations disestablished in 1978 1957 establishments in Massachusetts