the local African-American community. Inner City already owned the market's #1 urban station, 101.3 WWDM. 93.1 The Hound Shortly after the sale, the station changed format to Young Country as "93.1 The Hound." It was unusual for Inner City to own a country station. But 93.1 The Hound was designed as a flanker to help sister station WWDM stay #1, ahead of Clear Channel Communications's country outlet WCOS-FM. Never the less, 93.1 The Hound managed to gain a small audience. However, in 2005, after the sign-on of Double O Radio's New Country outlet WWNU, sister AM's WOIC ESPN Radio format moved to WZMJ, while WOIC was re-launched as an Air America Radio progressive talk outlet. The Lake On July 27, 2012, Lake Murray Communications, LLC took ownership of the station from bankrupted ICBC Broadcast Holdings and changed it to its current format, branded as "Z93 The Lake". The music format was created by Mike Willis, a 40-year radio veteran, station owner & President/CEO of Lake Murray Communications, LLC. According to Willis, "The format is a product of my early broadcasting and radio station influences, such as WBBQ Augusta, Georgia; WKZQ Myrtle Beach; WLS Chicago; WABC & WNBC NYC; WLAC Nashville; and WOWO Ft. Wayne, Indiana." 93.1 WZMJ airs local high school football and basketball from schools around Lexington County and Lake Murray. Effective November 1, 2018, Midlands Media Group acquired WZMJ from Lake Murray Communications for $450,000. The station later modified its moniker to "93.1 The Lake." References External links 93.1 The Lake Facebook ZMJ Radio stations established in 1965 1965 establishments in South Carolina Classic hits radio stations in the United States