celebrate the 2010 FIFA World Cup. In June 2010, Sony released a virtual replica of their E3 2010 booth in all versions of Home. The virtual E3 booth, slightly modified, returned the following year with previews of seven different games and the PlayStation Vita, with virtual rewards for watching the videos as well as a demo of a new PlayStation Home game, "Scribble Shooter". In addition, Sony's E3 press conference was streamed live in PlayStation Home in a special virtual theatre, as well as other live interviews that occurred during the week of E3 2011. The E3 virtual booth returned again for E3 2012, this time featuring previews of 12 games as well as a virtual avatar of Christina Lee (host of PSN's Pulse) hosting a special E3 Quest for all 12 games with rewards. Finishing the quest granted access to the VIP section previewing upcoming PlayStation Home games and content, including the upcoming massively multiplayer online racing game Mercia, as well as Hell Fire Games' upcoming Home Tycoon. The E3 virtual booth returned the following year for E3 2013, once again featuring previews of multiple games, and a quest where players could earn a number of rewards. PlayStation Home did not feature a virtual E3 booth in 2014. On April 20, 2011, Home released version 1.50, which dramatically improved the physics and graphics engines. Sodium 2: Project Velocity was also released; the second and final part of Sodium to be released. In November 2011, a new area known as the "Hub" was released, featuring a variety of games, including Cogs from Lazy 8 Studios. The Hub also featured an "Activity Board" and a "User Generated Content" events system. Surrounding the Hub were districts based on game genres to suit users' moods. Users could also watch full-length movies for free as an effort by online video distributor Crackle via Loot Interactive. The movies were available on all Loot Entertainment on Demand (EOD) screens throughout PlayStation Home. In August 2014, Sony Computer Entertainment Japan announced that it was shutting down the service in Japan and other Asian territories. After September, users in these regions could no longer purchase content. In September, Sony Computer Entertainment America and Sony Computer Entertainment Europe announced the final closure of Home in their respective regions. New content ceased to be published after November 12, and users were given until December 3 to purchase content, after which,