trailer for the film was released worldwide on 22 September 2010. On 29 September 2010, three character posters for Part 1 of Harry, Ron, and Hermione were released by Yahoo! Movies. The following day, a Part 1 cinema poster was released featuring the trio on the run in a forest. The theatrical poster has the tagline "Nowhere is safe", and another version with no credits has the tagline "The end begins". Various other character posters for Part 1 were released on 6 October 2010, featuring Harry, Ron, Hermione, Lord Voldemort, Bellatrix Lestrange, Severus Snape and Fenrir Greyback. On 12 October, four new character posters were released. The posters are set to the theme of "Trust no one" and "The hunt begins". On 15 October 2010, tickets began selling on Fandango for the US release of Part 1, and on 19 October, a 50-second clip featuring never-before-seen footage was aired at the 2010 Scream Awards. On 16 October, the second TV spot was released on Cartoon Network during a premiere of Scooby-Doo! Curse of the Lake Monster. On 25 October 2010, Yahoo! Movies released an exclusive featurette of the film. On 30 October 2010, Entertainment Weekly released two new featurettes titled "Horcruxes" and "The Story", featuring a large amount of never-before-seen footage. On the same day, the Warner Bros. Harry Potter website was updated to reveal twelve miniature clips from the film. On 3 November 2010, the Los Angeles Times released an extended clip of Harry leaving the Burrow to find the Horcruxes, titled "No One Else Is Going to Die for Me". On 4 November, a new clip was released from the Harry Potter Facebook page, titled "The Seven Potters". Two more clips were released over the next two days, including a scene depicting a café attack and another taking place in Malfoy Manor. Release Theatrical On 26 August 2010, director David Yates, producers David Heyman and David Barron, and with Warner Bros. president Alan F. Horn attended a test screening for Deathly Hallows – Part 1 in Chicago. The unfinished film gained rave reviews from test screeners, some of whom labelled it "amazing and dark" and "the most perfect Harry Potter film". Others expressed that the film faithfully adapted the novel, which led to an inheritance of the "book's own problems". Warner Bros. Pictures was originally going to release Part 1 of Deathly Hallows in 2D and 3D formats.