The Columbus Chill were a professional ice hockey team that played in the East Coast Hockey League from October 1991 through the 1998–99 season. They played at the Ohio Expo Center Coliseum in Columbus, Ohio. The Chill left Columbus in 1999 and relocated to Reading, Pennsylvania, with the impending arrival of the Columbus Blue Jackets in the National Hockey League. The Columbus Chill are now known as the Reading Royals. History The Chill The Columbus Chill started as an expansion team in the East Coast Hockey League (now ECHL) in 1991. The Chill followed a previous minor league hockey franchise in the International Hockey League (IHL) that had transferred ownership twice and operated under three different names in Ohio's capital city: the Columbus Checkers (1966–70), Columbus Golden Seals (1971–73), and Columbus Owls (1973–77). Chicago businessman and sports entrepreneur Horn Chen, purchased the rights to an expansion franchise in the early 1991, with the intent of placing it in Cleveland. However, new team president and general manager David Paitson convinced him that Columbus was the right market. Paitson hired former National Hockey League player Terry Ruskowski as head coach. The team started with the goal of introducing new audiences to the sport of ice hockey and building a strong fan base. The Chill quickly built an impressive and loyal fan following and garnered the attention of the media in the United States and Canada. The team's aggressive marketing campaign received unprecedented coverage for a minor-league hockey team through The Wall Street Journal (which described the Chill as "hockey for the hip"), Sports Illustrated, The Hockey News and ABC World News Sunday. Columbus Monthly said, "Going to a Chill game is like walking into the world's largest dorm party," and named it the city's "Best Sporting Event" in 1992 and 1993. The American Marketing Association would recognize the Chill as "best marketing project" in 1994 and the Canadian Broadcasting Company proclaimed- "(the) Chill is the most successful minor league franchise in history." Although initially not successful on the ice, the Chill was a huge marketing success through their outlandish promotions. Beginning in January 1992, the Chill sold out 83 straight games - more than tripling the previous minor league hockey mark. It was a standard that would last for nearly a decade. The Chill would sell out more than 80 percent of their games during their eight-year history in the 5,600-seat Ohio