John Riccitiello () is an American business executive who is chief executive officer (CEO) of Unity Technologies. Previously, he served as CEO, chief operating officer and president of Electronic Arts, and co-founded private equity firm Elevation Partners in 2004. Riccitiello has served on several company boards, including those of the Entertainment Software Association, the Entertainment Software Rating Board, the Haas School of Business and the USC School of Cinematic Arts. Early life and education John Riccitiello was born in Erie, Pennsylvania. He earned his Bachelor of Science degree from the University of California, Berkeley's Haas School of Business in 1981. Career Early in his career, Riccitiello worked at Clorox and PepsiCo, and served as managing director of the Häagen-Dazs division of Grand Metropolitan. He was named president and chief executive officer (CEO) of Wilson Sporting Goods, as well as chairman of MacGregor Golf, in late 1993. He then served as president and CEO of Sara Lee Corporation's Sara Lee Bakery Worldwide unit, from March 1996 to September 1997. Riccitiello joined video game company Electronic Arts (EA) in October 1997, initially serving as president and chief operating officer until 2004. He left the company to co-found and serve as partner of Elevation Partners, a private equity firm specializing in entertainment and media businesses, along with Roger McNamee and Bono. Riccitiello returned to EA to serve as CEO from February 2007 to March 2013, when the board of directors accepted his resignation because of the company's financial performance. Following EA, he worked as an advisor to startup companies and became an early investor in Oculus VR. Riccitiello became CEO of Unity Technologies in late 2014, having previously consulted for and joined the technology company's board in November 2013. During his tenure, he has overseen two fundraising rounds, raising $181 million in 2016 and $400 million in 2017. He has also worked to get Unity's game engine into Oculus' software development kit. Riccitiello has led efforts to develop the use of Unity's software tools beyond gaming, in industries such as automotive design, construction, and filmmaking. Board service Riccitiello chaired the Entertainment Software Association and Entertainment Software Rating Board during the early 2010s. He has served on the Haas School of Business' board, as well as the Board of Councilors for the University of Southern California's USC School of Cinematic Arts. Recognition Riccitiello was ranked number 39 on Sports Illustrated 2013 list of the