He mentions the idea for the video. Gondry also says that the video idea came first, and after mentioning the idea to Jack White, White wrote the song to fit that idea. On May 30, 2007, Chicago radio station Q101 aired the entire album without the band's permission. Jack called into the station and reacted angrily about them playing it. In the liner notes of Icky Thump, "Electra" is thanked on the second line, just after God. According to Ben Blackwell, Jack White's nephew, this is not directed towards the radio DJ, Electra, but to a pet Jack and Meg White used to have. The White Stripes announced the completion of Icky Thump on February 28, 2007. The title is derived from "ecky thump", a Lancashire colloquial response of surprise, popularized by an episode of the 1970s UK comedy series The Goodies. On Later with Jools Holland (broadcast June 1, 2007) Jack attributed the album's name to its use as an exclamation by his wife, who is from Oldham, historically in Lancashire. He added that the deliberate misspelling was to make it easier for an American audience to identify with. The liner notes for Icky Thump also suggest the spelling variation was due to concerns over copyright infringement. The Pearly Kings and Queens costume theme, which the band used for this album, is a traditional Cockney outfit, somewhat contrary to the Northern dialect of the title. Theme Jack White told Blender in July 2007 that Icky Thump "is about feeling positive about being alive, taking deep breaths and just being really happy." Promotion and release The album artwork features Jack and Meg dressed as Pearlies. To promote Icky Thump before its release, the band distributed custom-designed boxes and previewed tracks from the record through Ice Cream Man. The ice cream promotion focused on the Coachella, Sasquatch, and Bonnaroo festivals and culminated in the band's release show on June 20, 2007, at the site of the former West Hollywood Tower Records on Sunset Blvd., temporarily rechristened Icky Thump. Records."Ice Cream Man – The White Stripes at Icky Thump Records" icecreamman.com In addition to being released on CD and 180 gram vinyl, the band released the album on a limited edition 512 MB USB drive which was designed by British artist Stanley Chow There are two versions, one of which depicts Jack, the other depicting Meg. The manufacturing was limited to 3,333