and determine how (or whether) that content is available on the site or through its embeddable widgets. This business model was made possible by imeem's proprietary content fingerprinting and digital registry technology. Initially, imeem licensed this technology from SNOCAP, the digital rights and content management startup founded by Napster creator Shawn Fanning. In 2008, imeem acquired SNOCAP and its technology outright. imeem continued to operate the SNOCAP digital registry, and used the technology acquired from SNOCAP to power its ad-supported streaming music service. Products The company provided two main services: imeem.com, where people could discover, stream and share music and music videos for free, and imeem Mobile, an Internet radio service for mobile devices. In addition, the company offered a premium service, imeem VIP, that gave people access to additional features on the imeem site. imeem.com Registered users of the site could stream and share millions of songs and tens of thousands of music videos free of charge, with the costs for licensing and streaming supported by advertising on the site and on imeem Mobile. One of imeem's key features was the playlist. Users could create personal playlists, via a "Create Music Playlist" page, with music they had uploaded themselves or with music and video already available on the site. They could publish and share these playlists on imeem, where they could be played by, shared with, commented on, or tagged by other users. Visitors could also share music, videos and playlists beyond imeem, either by embedding imeem players into external sites. imeem Mobile With the free cell phone application imeem Mobile, users could discover, purchase and enjoy music on their mobile device. It was available as a free download to users on the Android and iPhone/iPod Touch platforms. Users could create custom Internet radio stations based on their favorite artists, discover new music through personalized recommendations and buy DRM-free MP3 downloads directly onto their mobile device (on Android, downloads are from the Amazon MP3 application; on the iPhone and iPod Touch, downloads are from the iTunes Store. The app also enabled people to browse and stream their personal imeem music libraries to their mobile device. People could upload up to 20,000 songs of the music they own directly to imeem.com, and then access that music through their mobile devices. To upload more than 100 songs, users had to subscribe to one of imeem's premium services. The company introduced imeem