Obama's 365. By November 19, 2008, all states had decided their electoral votes. The last state to decide was Missouri, where McCain held a lead of less than 0.1% of the popular vote. With the election already decided, the close results in Missouri were not contested, and Missouri was called for McCain. McCain ultimately underperformed his projected electoral vote count. Toss-ups such as North Carolina, Indiana, and Nebraska's 2nd congressional district went for Obama. Opinion poll averages prior to the election projected these votes for McCain. Favorability An average of four national polls measuring favorable/unfavorable opinions taken between October 31 and November 2 showed an average 52.3% favorable opinion and 41.5% unfavorable opinion of McCain before election day. Favorable and unfavorable opinions of McCain varied during the election season, but his favorable opinion remained higher than his unfavorable opinion throughout the duration of the election season according to poll averages. McCain's highest ratings was 57.6% favorable and 35.2% unfavorable on July 13. World opinion Opinions of the 2008 U.S. presidential election and the candidates varied around the world. Those who expressed an opinion favored McCain's opponent. According to Gallup polls conducted worldwide from May to October 2008, 7% of the people in the 73 countries polled supported McCain, compared to 24% who supported Obama. Most (about 70% of those polled) either had no opinion or offered no opinion at all. Media coverage An October 29, 2007, study by the Project for Excellence in Journalism and the Joan Shorenstein Center on the Press, Politics and Public Policy found that through the first five months of 2007, McCain had received the most unfavorable media coverage of any of the major 2008 presidential candidates, with 12 percent of the stories having a favorable tone towards him, 48 percent having an unfavorable tone, and with the balance neutral. In terms of amount of coverage, McCain was the subject of 7 percent of all stories, second-most among Republicans and fourth-most overall. McCain's negative coverage mostly included pessimistic "horse race" stories that focused on his campaign's slippage in national polls and fundraising difficulty; it also included his support for the then-unpopular Iraq troop surge. McCain's campaign went through its near-total collapse soon after the window of this study; the press subsequently focused on a "McCain is dead" story line through the summer, which it was slow to change away from. By the time the 2008 primary