markets The main bases for segmenting consumer markets include: Demographics Geodemographic segmentation (also known as Geo-targeting or Geodemography) Intermarket segmentation (for segmenting international markets) Psychographics (psychometric segmentation; lifestyle and values segmentation) (article) (also see: Psychographic segmentation -article) Sagacity segmentation List of abbreviations for frequently used consumer segments (b) Segmenting business or industrial markets The main bases for segmenting business or industrial markets include: Industrial market segmentation Firmographics Industry classification Measuring market segment size Bass diffusion model Serviceable available market Total addressable market Targeting Targeting (section) Attitudinal targeting Behavioral targeting Demographic profile Demographic targeting Geo-targeting Niche market Targeted advertising Target audience Persona (user experience) Serviceable available market Total addressable market Proprietary segmentation databases and software To support, market segmentation analysis marketers may require access to databases with large sample sizes. A number of commercial companies provide such data which typically includes proprietary software designed to interrogate the data and backed by algorithms that support different types of segmentation approaches. These commercial databases are often country or region specifically. Popular geo-demographic segmentation databases include: Acorn (UK) Claritas Prizm (US) Experian (Europe, US) Mosaic (Asia-Pacific) Popular psychometric tools include: Roy Morgan Research (Asia Pacific) VALS (US) Values Modes Statistical techniques used in segmentation analysis Neural Networks CHAID (Chi-square Automatic Interaction Detector) Canonical Analysis Choice Modelling Cluster analysis Conjoint analysis Cross tab Discriminant analysis Factor analysis Intent scale translation K-means Latent Class Analysis Logit analysis Multi dimensional scaling Preference-rank translation Preference regression Random Forests Structural Equation Modeling Marketing management: The marketing program (also known as the marketing mix or the 4 Ps) The marketing program, also known as the marketing mix or the 4 ps consists of the product, price, place and promotion. Product Badge engineering Cannibalization (marketing) Euro Car Segment Market cannibalism Market segmentation index Positioning (marketing) Packaging and labeling Food labelling regulations Labelling Country of origin Reusable packaging Seasonal packaging Wine label Premium product segment Product lifecycle Product life-cycle theory Product lining Product line extension Product category volume Product churning Product differentiation Product life cycle management (article) Product life-cycle management (marketing) (article) Technology lifecycle Life cycle cost analysis Planned obsolescence Product line Product proliferation Whole product Product portfolio B.C.G. Analysis G.E. Multi Factoral analysis Contribution margin analysis Product bundling Utility New product development (NPD) Innovation and New product development are an important part of a firm's long term growth strategy. The steps in a basic new production development process are: Idea generation