On 8 October 2010, it was announced that plans for a 3D version of Part 1 had been scrapped. "Warner Bros. Pictures has made the decision to release Harry Potter and the Deathly Hallows – Part 1 in 2D, in both conventional and IMAX cinemas [because] we will not have a completed 3D version of the film within our release date window. Despite everyone's best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality." Part 1 of Deathly Hallows was released on Blu-ray 3D as a Best Buy Exclusive. Part 2 was still released in 2D, 3D, and IMAX formats. The world premiere for Deathly Hallows – Part 1 was held in Leicester Square in London on 11 November 2010, with fans from across the world turning up – some of whom had camped for days in the square. This was followed by the Belgian premiere on 12 November and the US premiere in New York City on 15 November. Just 48 hours prior to the official North American launch of Part 1, the first 36 minutes of the film were leaked on the internet. Even before the leak, the film was already the fifth-biggest generator of advance ticket sales in history, after selling out 1,000 cinemas across the United States. Despite widely circulating rumours that the leaked footage was a marketing ploy to generate hype for the movie release date, no screener discs had been created by Warner Bros., and executives called it "a serious breach of copyright violation and theft of Warner Bros. property". In Australia, the film had its premiere on 13 November at Warner Bros. Movie World, located on the Gold Coast, Queensland. Three hundred people attended the viewing, which was the second official showing in the world, behind the UK premiere. The film premiered in Kuwait on 16 November. In Israel, Estonia, and New Zealand, the film was released on 18 November. Home media Harry Potter and the Deathly Hallows – Part 1 was released on a single and double disc DVD and 3-disc Blu-ray combo pack on 11 April 2011 in the UK and on 15 April 2011 in the US. On 28 January 2011, it was announced by Emma Watson on the Harry Potter UK Facebook page that the page's fans will get to vote for their preferred cover for the Part 1 Blu-ray.