Individual branding National brand Umbrella brand Brand protection Copyright Service mark Trademark Genericized trademark Packaging and labelling Mandatory labelling Sustainable packaging Price Algorithmic pricing Barter Choice Modelling Competitor indexing Break even analysis Markup Loyalty card Operating margin Price elasticity of demand Pricing objectives Price points Price ceiling Price controls Price fixing Price fixing cases Price floor Price gouging Price mechanism Price signal Price system Price umbrella Purchasing power Real prices and ideal prices Reservation price Resale price maintenance Shadow price Switching costs Target pricing Transfer pricing Pricing science Price override Unit price Pricing strategies Value-based pricing Relationship-oriented pricing Cost-plus pricing Cost-plus pricing with elasticity considerations Rate of return pricing Pricing for profit maximization Pricing tactics Base point pricing Cost the limit of price Bait pricing Break-even (economics) Congestion pricing Contingency pricing Clearance sale Discounts and allowances Drip pricing Dumping (pricing policy) Everyday low price Fire sale Geographic pricing High–low pricing Loss leader Parity pricing: Export parity price Import parity price Penetration pricing Premium pricing (also known as Price premium) Price wars Joint product pricing Psychological pricing Premium pricing Price discrimination Dynamic pricing Time-based pricing Geographical pricing and price zoning Value pricing or Value-based purchasing Price skimming Odd price Sliding scale fees Two part tariff Variable pricing and real-time pricing Penetration pricing Variable pricing Willingness to pay Yield management Place (distribution) Direct marketing Database marketing Direct Marketing Association Drop shipping Jobber (merchandising) Fuel jobber Rack Jobber Jobbing house Stockjobber Logistics Green logistics Logistic engineering Reverse logistics Marketing channel Marketing channels Sales (also known as Personal selling) Sales management (also known as Sales force management) Sales effectiveness Sales force management system Sales techniques Negotiation Shill Large Group Awareness Training (LGAT) Salesman Supply chain Supply chain management Wholesale Wholesaler Value chain Value migration The following methods are prohibited in most nations: Multi-level marketing Pyramid scheme Promotion (also known as marketing communications or integrated marketing communications (IMC)) Marketing communications (section) Advertising agency or marketing communications agency Cross-promotion Communication planning Co-promotion Internal marketing Influencer marketing Positioning Referral marketing Street marketing Street team Unique selling proposition Viral marketing Word of mouth marketing Elements of the promotional mix Advertising Ad blocking Advertising management Advertising campaign Account planning Advertising media selection Advertising slogan Attention (advertising) Augmented reality advertising Commercial skipping Consumer-generated advertising Digital marketing Effective frequency History of advertising Immersive advertising Infomercial In-game advertising Innovation Interactive advertising Native advertising Perceptual blindness Persona Shock advertising Storyboard Targeted advertising Target