ADG, Pogue's was often the test ground for new CEO's and a parade of young store leaders on two to three year rotations would become commonplace in the Executive Office, unsettling to staff who had worked for generations of Pogue family members. Efforts to update the brand were evident in the 1972 holiday catalogue, which featured a caftan-clad woman strumming a guitar rather than Pogue's traditional Christmas-themed illustrated covers. The creation of a series of second-level walkways, or skywalks in the local usage, in the early 1970s benefited the downtown Pogue's store more advantageously than its rivals. To the west, the store was connected into the new Cincinnati Plaza Hotel, soon renamed the Westin Cincinnati, and Fifth/Third Center. To the south across Fourth Street, a skywalk connected Pogue's second floor with that of competitor McAlpin's. To the north across Fifth Street, a skywalk led to Mabley & Carew department store, a new convention center, the Terrace Hilton Hotel, the Skywalk Twin Cinemas, and a variety of restaurants. An existing bridge to the west connected the store to its 11-story parking garage, with the result that Pogue's second floor became a crossroads for downtown workers and tourists with a cross-current of shoppers that, especially at lunchtime, revitalized the aging store. Pogue's store planners carved out a series of shops along the skywalks, including Pogue's Fine Services (fur storage, dry cleaning, and shoe repair) on the garage skywalk, and Flowers by Pogue's on the Fifth Street skywalk. An innovative, forwarding-looking redesign of the Downtown store saw the Fourth and Race Streets show windows removed and the sales floor made visible to the street to showcase Fourth Street Market with updated Housewares and Epicure departments, including a branch of the local Servatti's Bakery. Le Petit Cafe', an upscale food bar that featured a variety of pates, salads, and wines, would hold the same appeal for a new generation of fashionable Cincinnati shoppers that the Camargo Room had for their parents in a more genteel era. Fourth Street Market gave the downtown store renewed vitality and a bustling lunchtime crowd that would, ironically, outlast Pogue's itself. As shoppers continued to migrate to the suburbs, the 1970s also saw the closure of the downtown store's basement sales level, which became the new Merchandise Receiving facility. Following an ADG corporate mandate to better reach younger customers, Juniors was moved to the Main Floor with its own