assigned to a radio station in Llano, Texas (they are now on a radio station in Houston). Even though it was a Rhythmic, this time KXBT skewed slightly towards an unofficial Mainstream Urban format, unusual for the market's demographics given the fact less than 10% of the Austin radio market's population is African American. To accommodate the return, the station held a campaign in early 2005 to "Make The Big Switch Back to the Beat," with the slogan at the time being "The People's Station" before finally settling on "The Beat of the ATX." It became home for a short time to the controversial Star and Buc Wild Morning Show from December 2005 to May 2006. Soon after the return to the format, KXBT reintroduced Freestyle Dance music and added more Reggaeton music. As KLQB "La Que Buena" In 2006, CBS Radio sold the Austin radio cluster (also including KAMX, KKMJ and KJCE) to Entercom. On February 21, 2007, Entercom announced that the 104.3 frequency and KXBT calls would be sold to Univision and change to a Spanish format on February 26. The staff was already told of this stunning news before it was made public in the trades and was expecting to leave prior to the flip. Albeit that Univision owned Hip Hop music stations in San Antonio, Houston, the Rio Grande Valley and Albuquerque at the time, the Austin cluster of Univision did not retain the format. After the announcement was made, Border Media flipped KXXS to a Rhythmic Top 40 format, hired the former KXBT staff, and relaunched as "The Beat 104.9", thus leaving the station virtually intact. (The previous Digital 104.9 format was relaunched on 92.5.) As for "The Beat", KXBT (on 104.9) has since signed off the format in 2008 for a different format, but was resurrected by Clear Channel (which trademarked that brand for its urban and rhythmic stations a decade earlier) on KFMK and then moved to KPEZ. References External links LQB Univision Radio Network stations Radio stations established in 1998