kept the previous Top 40 format. This move did not work as the station's ratings spiraled downward within a year's time. On April 15, 1989, after a week where the station experimented with a brief Album Rock format, Magic 103.1 was born, taking the new call letters of WOMG. This was the market's first FM Oldies station since WWGO's (now WMFX) attempt 3 years prior (WODE, later known as WPCO), was doing Oldies on AM during this time, but would change formats by the end of the year). At the start, Magic 103.1 was more focused on music from 1956 through 1968, but as time moved on, music from the 1970s were added into the format as well. In February 1991, after the station had experienced a significant dip in the ratings, the station reimaged itself as Oldies 103, focusing on the music from 1964 to 1973. The basic format has remained ever since, although in recent years, music from the late 70s was re-added into the format. In 1997, after years of planning and delays, the station was finally able to increase its power from 3 kW. to 6 kW.. This move solidified its signal coverage in the Columbia metro area. However, even with its new wattage, and Gamecock Basketball and Baseball rights, the station's power makes it inaccessible to western Lexington County, into Calhoun and Orangeburg; WQKI-FM in Rowesville, South Carolina blocks its signals. Those complaints led to Citadel Broadcasting moving the WNKT tower from St. George to Eastover, changing its market, and flipping that station to a sports station in order to carry Gamecock sports to a more accessible area. On April 1, 2008, Citadel Broadcasting moved the urban contemporary format from 98.5 FM to 103.1 FM. The Oldies format then heard on 103.1 FM moved to 98.5 FM, along with the WOMG calls. The WLXC calls were moved to 98.5 FM. Citadel merged with Cumulus Media on September 16, 2011. References External links Kiss-FM's website LXC Urban adult contemporary radio stations in the United States Radio stations established in 1982 Cumulus Media radio stations 1982 establishments in South Carolina