skateboard photographer and had worked for Transworld Skateboardingas Editor-In-Chief, Staff Writer and Staff Senior Photographer. Veteran skateboard photographer Grant J. Brittain confirmed on October 7, 2014, that the Skateboard Mag publication, of which he was a photo editor for, has reached an collaborative agreement with the Berrics. Brittain published the announcement on his Instagram account: "We started a new endeavor, the Skateboard Mag is under The Berrics skateboarding umbrella." Following this the magazine ceased publication and became part of the website Berrics. Mission statement The Skateboard Mag'''s mission statement stated that it In a February 2005 interview, the magazine's three primary founders, Brittain, Swift, and Mihaly explained the ethos of the magazine and the main points of distinction from their former employer by stating that the target audience is "hardcore skateboarders", while Transworld retains a tendency towards the mainstream aspect of skateboarding culture. Mihaly explained: "We don't have any beef with those guys. We've been doing what we're doing for a year and realized we can all coexist. The further we can separate the umbilical chord from them the better." Digital photography The launch of The Skateboard Mag coincided with the popularization of digital photography in skateboarding and Atiba Jefferson has revealed that he made the shift upon his commencement at the publication: You know, it's really funny, because, at Transworld I did my film, Cross-Process, you know, it was really funny, because right when The Skateboard Mag came is when digital photography came ... right when that magazine started is right when I almost switched over to a 100 percent digital. Which gave me a whole different look again ... which really changed the way that my photography looked." Free Fabes campaign In October 2012, the magazine assisted with the "Free Fabes" campaign, organized by the DGK skateboard company for former professional skateboarder and actor, Fabian Alomar. Alomar, who was a member of the now-defunct Menace skateboard team (founded by Kareem Campbell), was arrested on a non-violent drug possession charge in Hollywood, California, United States (US). The magazine also uploaded unseen footage of Alomar from the 1990s. Location As of February 2013, the headquarters of The Skateboard Mag'' was located in Solana Beach, California, US. See also Skateboard Flip tricks The Berrics References External links Official website Monthly magazines published in the United States Defunct magazines published in the United States Magazines established in 2004 Magazines disestablished in 2014