The Skateboard Mag was an independently published American skateboarding magazine that published over 100 issues (in 2005 its circulation was approximately 90,000) and featured professional skateboarder, Danny Way, on the cover of its inaugural issue, depicted mid-air while executing a gap to noseblunt slide on a construction known as the "Mega Ramp". As of February 2005, the publication was owned by a group that consists of seven partners, while the magazine employed eleven full-time staff members. In 2014 it became a part of a website and in 2017 its existence on the website stopped. History Internal tensions between the Transworld Skateboarding magazine staff and owners AOL Time Warner prompted the resignation of several key editorial members, such as Mike Mihaly, J. Grant Brittain, Dave Swift, The Skateboard Mag Founding trio was later joined by TransWorld Skateboarding Senior Photographer Atiba Jefferson who all later launched The Skateboard Mag publication (the first issue was published in April 2004). Jefferson, whose seminal mentor was Brittain, revealed in May 2012: So, in 2006, we were all working at Transworld with Dave Swift, Grant ... Brittain. I think I'd gotten to the point—you've done everything you kinda could. And, with that magazine being bought and sold that many times, and being corporate-owned, a lot of things had changed. Even when I started working at Transworld, it was just owned by the bombers; it was independently owned. It was just different, it wasn't the same. There was a lot of things that became very corporate about it. And that was just-it is so hard to do with skating. There were so many things we couldn't justify. So we decided to break off and start out own magazine, The Skateboard Mag, in 2006. Jefferson's view was reinforced seven years earlier in an interview that Brittain participated in with the Union-Tribune, whereby Jefferson's mentor stated, "We did not like the whole corporate deal, not knowing what was in every issue ad-wise. It wasn't about skateboarding anymore." Other key members of The Skateboard Mag who moved across from TransWorld Stance Magazine were Art Director, Ako Jefferson (Atiba Jefferson's brother), writer, Kevin Wilkins, and Transworld Publisher, Mike Mihaly (the three had worked a combined total of forty-four years for Transworld Publications). The first issue was released in March 2004, Issue #1 April 2004. As of October 2016, the editorial director of the magazine was Dave Swift, who is a current