feeling." Helped by the extensive lyrical preparation, the lyrics also tried to show more of Grohl's feelings, "those things that you've always wanted to do or always wanted to say", with Hawkins adding that he could not listen to "Stranger Things Have Happened" as "I'm one of his best friends, and the last thing I want to do is read a love letter to his wife or whoever it is." Packaging The cover art was made by Invisible Creature, and features a combination between an aerial bomb and a vacuum tube to juxtapose the weapon "with another object that traditionally wasn’t associated with war or violence". The remainder of the album sleeve has similar juxtapositions of objects "that reflected the album's tone of life and mortality". The album's title comes from a lyric on the album's final song, "Home". Grohl stated that as he struggled to think of a title given the musical variety of the album, even considering the title "The One With That Song On It"; regarding the chosen title, Grohl "thought it was nice because it's open to interpretation and it's a beautiful title and I think the album is beautiful in its diversity and its melody and its musicality – it goes from delicate acoustic moments to the heaviest shit we’ve ever done." Release and promotion The album's first single, "The Pretender", had a forty-second preview released on a cross-promotional campaign with rock radio stations in July 2007, and eventually saw its debut on August 3, 2007 at ESPN's broadcast of the X Games XIII. It was released for music download and for radio play in August 2007, with a CD single coming out on September 17, 2007. "Long Road to Ruin" was released as the second single in December 2007. In 2008, "Cheer Up, Boys (Your Make Up Is Running)" was issued as a download single in the UK, with "Let It Die" being picked instead for the United States. All three North American singles topped Billboards Modern Rock Tracks charts, making it only the ninth album in history to spawn three number one hits on this chart, and "The Pretender" set a record by spending eighteen weeks at the summit. Echoes, Silence, Patience & Grace was released on September 24, 2007. Pre-orders through iTunes were awarded with a free download of "The Pretender", advance access to tickets through Ticketmaster, and the bonus tracks "Seda"