that is, had it not been that promoter Joseph E. Levine has launched the movie throughout the country with a deafening barrage of publicity. The exploitation film, which has been taken over by Warner Brothers for distribution, opened yesterday at 135 theatres in the New York area alone." Levine counted on opening-weekend box office for his profits, booking the film "into as many cinemas as he could for a week's run, then withdrawing it before poor word-of-mouth withdrew it for him." The strategy was a smashing success: the film earned $4.7 million in domestic rentals alone. Just as valuable to the bottom line, it was even more successful overseas. Within a few decades, Hollywood would be dominated by both movies and an exploitation philosophy very like Levine's. Notes Sources Allison, Anne (2006). Millennial Monsters: Japanese Toys and the Global Imagination. Berkeley, Los Angeles, and London: University of California Press. Auty, Chris (1999). "The Amazing Colossal Man", in Time Out Film Guide, 8th edn, ed. John Pym. London et al.: Penguin, p. 24. Braucort, Guy (1972 [1970]). "Interview with Don Siegel", in Focus on the Science Fiction Film, ed. William Johnson. Englewood Cliffs, N.J.: Prentice-Hall, pp. 74–76. Buhle, Paul, and David Wagner (2003). Hide in Plain Sight: The Hollywood Blacklistees in Film and Television, 1950-2002. New York: Palgrave Macmillan. Cook, David A. (2000). Lost Illusions: American Cinema in the Shadow of Watergate and Vietnam, 1970–1979. Berkeley, Los Angeles, and London: University of California Press. Corman, Roger, with Jim Jerome (1998). How I Made a Hundred Movies in Hollywood and Never Lost a Dime, new ed. New York: Da Capo. Denisoff, R. Serge, and William D. Romanowski (1991). Risky Business: Rock in Film. New Brunswick, N.J.: Transaction. Di Franco, J. Philip, ed. (1979). The Movie World of Roger Corman. New York and London: Chelsea House. Epstein, Edward Jay (2005). The Big Picture: The New Logic of Money and Power in Hollywood. New York: Random House. Finler, Joel W. (2003). The Hollywood Story, 3d ed. London and New York: Wallflower. Heffernan, Kevin (2004). Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953–1968. Durham, N.C., and London: Duke University Press. Hirschhorn, Clive (1979). The Warner Bros. Story. New York: Crown. Hodgens, Richard (1972 [1959]). "A Brief, Tragical History of the Science Fiction Film", in Focus on the Science Fiction Film, ed. William Johnson. Englewood Cliffs, N.J.: Prentice-Hall, pp. 78–90. Kinsey, Wayne