new owners from Radio Otago, station co-founder Kevin Ihaia left in 1998 and started another Nelson station, The Planet 97FM. In December 2004 Fifeshire FM was rebranded as More FM when RadioWorks rebranded the majority of their local stations as either More FM or The Breeze. The station was a live and local station 24 hours a day however following the rebranding to More FM evenings from 7pm and overnight to 6am is now a network programme based from the More FM studios in Auckland, afternoons from 2pm at weekends are also Auckland based. In 2007 the local breakfast show was also replaced with the Christchurch More FM breakfast show, leaving only the morning show (with Blair Kiddey and later Josh Fogden) local. In 2008 the 990AM frequency was used to broadcast BSport into the Nelson region. In 2010, the Nelson frequency was adjusted from 93.0FM to 92.8FM. This change was done as part of a Government programme to align the spacing of FM frequencies in New Zealand to meet international standards. External links Radio Heritage Radio History: Nelson's Radio Fifeshire Fifeshire FM Tribute Page Radio stations in New Zealand Mass media in Nelson, New Zealand Defunct radio stations in New Zealand