until splitting once more. After only one month of separate operation, however, the two papers merged permanently under the Keynoter name. The post-merger Keynoter operated an Upper Keys bureau in the former Sun offices until 1977, when the bureau was moved to Key Largo, where it today occupies the second floor of the Upper Keys Reporter building. In 1984, the Keynoter switched to a twice-weekly Wednesday and Saturday publication schedule under the motto "Everyone needs it twice a week." The Keynoter continues to use this publication schedule and motto today. In 2000, the bi-weekly schedule was bolstered by the addition of L'Attitudes, a weekly arts and entertainment insert included in the Saturday edition of the Keynoter. Also in 2000, the Keynoter launched the Key West Keynoter, a Key West-oriented edition of the Keynoter, specifically written and designed to appeal to readers in Key West, the most populous city in the Florida Keys. Awards In 2007, the Keynoter received several awards from the Florida Press Association. In the categories of "special section" and "serious column," the Keynoter earned second place in the 7,000 - 15,000 circulation division. It earned third place in the website and community service categories, also in the 7,000 - 15,000 division. These awards followed on the heels of its 2006 first-place finishes in the categories of general excellence, hurricane coverage, opinion section, web site, environmental writing, and sports column. In all of these categories, the Florida Press Association declared the Keynoter the best newspaper in the state of Florida in the 7,000 - 15,000 circulation division. That year, the Keynoter also received awards for in-depth reporting (2nd), outdoors reporting (2nd), obituary writing (3rd), editorial (2nd), serious column (3rd), and news story (honorable mention). In 2006 and 2007, Florida Monthly magazine named the Keynoter the best weekly newspaper in the state of Florida. The Florida Keys Keynoter is also the only Florida newspaper, daily, weekly, or otherwise, to win the First Amendment Defense Award three separate times. References External links Florida Keys Keynoter issues freely available through the Florida Digital Newspaper Library Newspapers published in Florida McClatchy publications Knight Ridder Newspapers established in 1953 Mass media in Key West, Florida 1953 establishments in Florida