television the other media to keep the users in touch with the show. Increases users’ loyalty. Loyalty of fans can be stimulated by a fan club and viral games. Recreate the atmosphere. Levy the atmosphere of the TV show to another medium. Continue the show on the web. Use the TV show to drive the other devices Enhance the watching experience. Stimulate simultaneous use of media (browse the Internet when watching TV for example). Use multiple devices. A multi-device system built around a TV show allows channel to increase the number of revenue streams. Real-time personalization and variable data printing Real-time personalization (RTP) is an innovative way to looking at cross media marketing. RTP has the ability to see who visits each webpage. In addition, if companies have the ability to see a website viewed by a potential customer, then the company can quickly personalize what the customer is looking and make appeals to a certain product. After a real time personalization search, a business plan is created to fit each potential customer. When a potential buyer is looking at a company's advertisement, a popup ad usually appears. Every product that a customer accepts, five to seven linked advertisement pages popup. RTP captures these acceptance rates, locate advertising company, and supplies the information necessary for the next step in the business plan. Variable data printing (VDP) constantly modernizes and enhances the communication between the marketing company and their customers. In addition, if a campaign is personalized and directed to a specific audience, then more customers will typically buy the product. Therefore, VDP creates a cycle of potential customers leading to increased profitability, brand awareness, and the bottom-line sales. All of these elements are needed to enhance the marketing processes. Customized offers For mail, companies use the information collected from their customer analysis to provide the individuals with personalized letters or upcoming offers. On the internet, customization permits users to have access to exclusive messaging. In addition, the VDP assists the marketing process by talking to each specific group of customers and giving them personal attention rather than treating them all the same way. This consumer and company process is very common in large online retailers such as Amazon.com. The more personalized an offer is to the target audience, the more prone they are to react positively. Some of the data that can be investigated to strengthen personalizing the offer includes: