However, WWE would revive ECW as a third brand alongside its RAW and SmackDown! brands in 2006 due to increased nostalgia. Because of the WWE's monopoly and the internet helping to spread word, a trend begins with smaller independent promotions garnering many fans during the decade. During this period Total Nonstop Action Wrestling attempts to create an alternative to the WWE product with little success. The deaths of WWE stars Eddie Guerrero in 2005 and Chris Benoit in 2007, gave the WWE mainstream publicity. WWE continues to be popular overseas during this period, which prompts them to increase the number of televised foreign shows. Female wrestlers gain more exposure with the WWE expanding its women's division and adding a second women's championship, the Divas title. Later in the decade, women's wrestling also gains exposure and credibility through TNA creating their own division, and with the all-female promotion Shimmer Women Athletes. Ring of Honor essentially establishes itself as the number three company in the United States. Finally, in puroresu, a mass exodus occurs in All Japan Pro Wrestling in 2000, with almost all contracted employees following Mitsuharu Misawa to form Pro Wrestling Noah later that year. Many figures have been: Triple H, Randy Orton, Ric Flair, Batista, Edge, John Cena, The Undertaker. Shawn Michaels, Jeff and Matt Hardy, and Chris Jericho. In light of the waning popularity of professional wrestling and boxing, mixed martial arts competitions such as the Ultimate Fighting Championship and Pride Fighting Championships gain popularity in the United States. Top stars such as Chuck Liddell, Randy Couture and Tito Ortiz become household names and the UFC is featured on the May cover of Sports Illustrated. However boxing still retains a healthy following, with exciting and popular fighters including Oscar De La Hoya, Sugar Shane Mosley, Joe Calzaghe, Floyd Mayweather, Jr., Diego Corrales, Manny Pacquiao, and many others. Many exciting fights have also taken place. Rugby league in Australia enjoys increasing popularity amongst the Eastern states, with record crowd figures almost yearly from 2003 onwards. The national competition, the National Rugby League, has 6 different winners in the space of 6 seasons. The New Zealand Kiwis defeated the Australian Kangaroos in the finals of the 2005 Rugby League Tri-Nations of the 2008 Rugby League World Cup. These victories put an end to Australia's dominance in international rugby league - one of the strongest in world sport. 2005 was the