Derma Rx skin care solutions in Singapore. The year also marks the launch of Saffola breakfast, Masala Oats in India. 2011 – Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL), another innovation by Marico. The year also marks the launch of Parachute Gold hair cream in the Middle East market targeted to women which today has great equity amongst the consumer. Marico strengthens its presence S.E. Asia through a male grooming, skin care and food portfolio acquired in Vietnam the same year. 2012 – India's Gen Next gets styled by Marico as it launches its male grooming brand, SetWet. 2015 – Marico's Market Cap tops ₹25,000 crore. 2017– Marico acquires South Africa's leading hair styling business – Isoplus; launches Saffola Active Slimming Nutri-shake (marking entry into nutraceuticals category) and makes a strategic investment in Zed Lifestyle (Beardo) 2018 – Marico invests Revolutionary Fitness (Revofit); launches a new brand – True Roots that delays hair greying and launches its first digital exclusive brand – Studio X; launched Saffola Fittify. 2019 – Marico announces association with Kaya, to create a skincare sub-brand, Kaya Youth. Brands The organisation holds a number of household brands such as Parachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. In the international market, Marico is represented by brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat. Male grooming – Set Wet, Beardo, Parachute Advansed Men Aftershower Hair Cream Hair Care – Parachute, Parachute Advansed, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon Edible Oils – Saffola Skin Care – Parachute Advansed Body Lotion Fabric Care – Revive Healthy Foods – Saffola Masala Oats & Saffola Fittify Parachute Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced" and a series of extensions thereof. Parachute edible oil contains 100% coconut oil, whereas "Advanced" hair oils contain at least 50% mineral oil along with coconut oil. Others Saffola is essentially blended refined edible oil. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various ratios. The main type of oils which are blended include Rice bran oil, Kardi oil or Safflower oil, Corn oil