Nation Radio East Yorkshire, Formerly GHR Hull & East Yorkshire and KCFM, is an Independent Local Radio station serving Kingston upon Hull and the East Riding of Yorkshire. This new licence was advertised by Ofcom in 2006. As KCFM, it was owned by the Lincs FM Group. In early 2019, it was sold on to Nation Broadcasting, under the licensed name of Greatest Hits Radio. On 19 September 2022, the licensing name agreement ended and the station became part of the Nation Radio network. As of December 2022, the station broadcasts to a weekly audience of 59,000, according to RAJAR. Background KCFM was run by a local consortium – under the name of Planet Broadcasting Limited. In June 2009 a share exchange was agreed with the Lincs FM Group. Tim Jibson who was a member of the team that acquired the original Ofcom licence, was the launch director and was also the Director of Programmes until May 2009, has now moved on to the role of managing director of Adventures in Radio Ltd. Jibson had previously worked for Viking FM, and Viking Gold – subsequently known as Classic Gold, Great Yorkshire Gold, Great Yorkshire Radio, Magic 1161, Viking 2 and currently Greatest Hits Radio – and BBC Radio Humberside. Launch The station carried out a full month of test transmissions before launch at 6:00 a.m. on 1 August 2007. The first voice heard on-air was that of Steve Jordan who then introduced the Director of Programmes Tim Jibson. Jordan then played the first music track "Twist and Shout" by The Beatles. The Planet House studio building was then officially opened by the England Football Manager Steve McClaren. Programming As KCFM, the station played a variety of music, ranging from the 1960s to current chart hits. Its final line-up of daytime presenters was Sean Gerard, Tim West and Matt Hutchinson; the latter remaining into the GHR era as the sole local host. KCFM provided coverage of local news and sport – including commentaries of Hull City and the two Super League teams – Hull Kingston Rovers and Hull F.C. – along with updates of ice hockey, amateur rugby league and other local sports. Technical Transmission The station broadcasts on 99.8 MHz FM. Its transmission area covers the City of Kingston upon Hull and the neighbouring towns of Beverley, Driffield and Goole in East Yorkshire and Barton-upon-Humber in North Lincolnshire – from