basis into a broader selection of music. Guitar Hero 5 is the first game in the series to use a new version of the series' logo; previous games used a logo in a font with sharper "points" on the letters, which was considered "idiosyncratic with a vengeance" to match the games' emphasis on heavy metal music. Activision used the services of the Pentagram design studio to refashion the game's logo. Pentagram developed a new font, removing some of the "aggressive odd" features to make the typeface more suitable and amendable to design feature incorporation to other games such as Band Hero and DJ Hero. Decline and hiatus (2009–2015) The results of the expanded offerings did not contribute well to the series, alongside the late-2000s recession; sales of most rhythm games including Guitar Hero and DJ Hero did not meet expectations, falling about 50% short of projected targets. Activision announced it would be cutting back to only 10 SKUs within 2010 instead of the 25 in 2009. Though RedOctane and Neversoft continued to develop the 6th main game, Guitar Hero: Warriors of Rock, until its completion, both studios were later shuttered by Activision, moving key personnel into Activision directly for future game development, and in the case of Neversoft, closing its Guitar Hero division, while transferring future development duties for the series to Vicarious Visions, another Activision studio which had been fundamental in building the Wii and Nintendo DS versions of the games. In November 2010, Activision also closed Budcat Creations, the arm of the publisher that was primarily responsible for porting the Guitar Hero games to the PlayStation 2. Ahead of Activision's 2010 fourth quarter financial report in February 2011, Activision disbanded its Guitar Hero business unit and announced that it would cease development of the planned 2011 Guitar Hero game. Activision cited "continued declines in the music genre" to explain its decision. The closure also affected the DJ Hero series, as Activision stated that there were no plans to publish a music game during 2011. Activision's vice president Dan Winters later clarified that the company was "just putting Guitar Hero on hiatus" and that they were "just not making a new game for next year, that's all". In a July 2011 interview with Forbes, Kotick stated that while the publisher was "going to stop selling Guitar Hero altogether", they were "going to go back to the studios and we’re