WLXC is an Urban Adult Contemporary station licensed to Columbia, South Carolina that serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 103.1 MHz with an ERP of 6 kW. The station goes by the name 103.1 Kiss FM and its current slogan is "Columbia’s Best Variety of R&B."Its studios are located at the Tower building in Downtown Columbia, South Carolina and the transmitter is in Columbia northeast of downtown. History 103.1 FM was allocated to Columbia beginning in 1976. The construction permit for the 3 kW. station was awarded in June of that year to MIDCOM Corporation, a group made up of Rev. I. DeQuincey Newman, J.E. Dickson, Bob Parnell, & Bob Cook. Construction for the station was held up for several years by appeals filed by Nuance Corp, the owners of crosstown AM Urban Contemporary outlet WOIC and one of the dismissed applicants for the proposed FM. Eventually, the FCC sided with a lower court, approving the station to be licensed to MIDCOM in October 1981. Finally in 1982, the station hit the air as WDPN with an Urban Contemporary and Jazz music format with its studios and tower located in the Columbia suburb of Dentsville. Ratings for the new outlet were at a 4.2 in its first Arbitron ratings period. However, the station was overshadowed not only by the well-established WOIC, but competition from Sumter-based FM Urban Contemporary outlet WWDM, which became the dominant Urban outlet in the market. By 1985, WDPN was acquired by WOIC's parent company, Nuance Corporation and WDPN's studios were moved into WOIC's facility at 910 Comanche Trail in West Columbia. Ratings for both stations began to decline. In early 1986, both WPDN and WOIC were acquired by Alpha Communications. a group headed up by legendary air personality Chuck Dunaway (of WABC and KLIF fame). WOIC was left Urban, while WDPM changed to Top 40/Crossover as "C-103" under the new call letters of WMMC. Almost overnight, the station's ratings increased. By early 1987, the station had evolved more toward a mainstream CHR format. By early 1988, what gains that C-103 had made were slowly being eroded by rival CHRs WNOK and new upstart WYYS (now WLTY). The station was sold to Price Broadcasting, which changed the station's call letters to WPRH and the handle to "Power 103" on May 2, but