Boyd Gaming acquired Coast Casinos and the Barbary Coast in July 2004. A year later, Boyd purchased the land underneath the hotel-casino from Empey Enterprises, at a cost of $15.7 million. Despite the small size of the 1.8-acre plot, the property was one of the most valuable sites on the Las Vegas Strip, due to its location at an intersection sometimes known as the Four Corners. The purchase gave Boyd a wider range of future possibilities for the site, although there were no immediate plans for redevelopment. A month after the purchase, Bill Boyd said that the property would be ideal for a high-rise project. He was also open to the idea of selling or trading the Barbary Coast to Harrah's Entertainment, which owned a multitude of nearby resorts. In mid-2006, the two companies began negotiations about a trade. Harrah's had picked up options to purchase the former site of the Westward Ho hotel-casino, which was located on the Strip, adjacent to Boyd's future Echelon Place project. The two companies eventually agreed to a trade, with the Barbary Coast and its 4.3 acres going to Harrah's, giving the company a contiguous ownership of the center Strip. Bill's Gamblin' Hall and Saloon (2007–2013) Harrah's acquisition of the Barbary Coast was finalized in February 2007, and the property was placed under the same management team as the Imperial Palace, a nearby property owned by Harrah's. The company temporarily closed the Barbary Coast's casino portion on February 27, 2007, around 2:00 a.m. New management replaced casino chips and rearranged table games during the closure. A low-key reopening took place at 2:00 p.m. on March 1, 2007, with the entire property renamed as Bill's Gamblin' Hall and Saloon, in honor of company founder Bill Harrah. Management expected Bill's to eventually become part of Harrah's master plan for the area. Industry experts strongly believed that Harrah's would eventually demolish Bill's for redevelopment. Harrah's was renamed as Caesars Entertainment a few years after the opening of Bill's. In October 2012, Caesars announced plans to renovate Bill's and to add a rooftop pool and nightclub, overlooking the Las Vegas Strip. Victor Drai, who operated a restaurant and nightclub at Bill's, would also operate the new rooftop attraction. Caesars CEO Gary Loveman said, "Due to some remarkable foresight, the top of this building was built structurally so it can hold something very heavy on top without additional structural