Parts International, with corporate headquarters in Raleigh, NC, has seen a significant rise in personnel since being acquired by Advance. Most of these added jobs are personnel from Roanoke, Minnesota or between the now redundant GPI positions being transferred to Raleigh. On September 30, 2015, Starboard Value LP, an activist investment firm disclosed a 3.7 percent stake in Advance Auto Parts. Effective January 2, 2016, Darren Jackson elected to resign his position as CEO. On April 4, 2016, Advance announced Frito-Lay North America CEO Tom Greco would succeed Jackson as CEO. While Advance stock declined throughout 2016 and 2017, the stock has seen a strong recovery as the company's five-year transformation plan progresses. In 2018, Advance was the #4 top performing stock of the S&P 500 outperforming the aftermarket automotive parts industry by more than 30 percent. In October 2018, Advance and Walmart announced a strategic omnichannel partnership that will create an automotive specialty store on Walmart.com. In November 2018, Advance Auto Parts announced the relocation of its headquarters from Roanoke, Virginia to Raleigh, North Carolina. The state of North Carolina and Advance Auto Parts agreed on a $12 million incentive package for this relocation. On December 23, 2019, it was announced that Advance Auto Parts would be purchasing the DieHard battery brand from Sears. The deal was a $200 million all cash deal. To promote the acquisition and availability of the brand at Advance and Carquest, Advance hired actor Bruce Willis to be part of a promotional film in-character as John McClane from the film Die Hard, which was released during the 2020 holiday season. In June 2021, Advance Auto Parts announced its purchase of Baxter Auto Parts, a chain with 29 stores located in Oregon, Washington, and California. The stores joined the Carquest brand that serves as Advance Auto Parts' brand in the Pacific states. Motorsport sponsorships From 2009 to 2013, Advance Auto Parts was a title sponsor of Monster Jam and sponsored a truck on the circuit called the Advance Auto Parts Grinder. In 2023, Advance Auto Parts took over as the official sponsor of the checkered flag in IndyCar. Advance Auto Parts has also served as a sponsor in NASCAR, where it is the official auto parts retailer of the sanctioning body. In 2017, the company sponsored the Advance Auto Parts Clash exhibition race at Daytona International Speedway, while it became the title sponsor of the