the Prize. A secret ballot was used to decide the winner of Irish Album of the Year 2008, Ritual. Past winners and nominees have credited the Choice Music Prize with boosting their careers. Julie Feeney described winning Irish Album of the Year 2005 as "probably the biggest achievement of my life", adding "it meant a phenomenal amount to me. It was an enormous validation". Duke Special, nominated for the first two awards, said his nomination for the inaugural award had helped raise his profile in the Irish media. Cormac Brady stated Super Extra Bonus Party's Irish Album of the Year 2007 win "brought us a hell of a lot more recognition overnight and opened a lot of doors". Nominees have doubled or trebled sales after the award has been announced. Steve Jordan was influenced by the Choice Music Prize when he set up Canada's Polaris Music Prize. Culture Ireland invited figures from the international music industry to the event that decided the Irish Album of the Year 2010. Broadcast From its inception, the awards show was broadcast live on Today FM and a live streamed on entertainment.ie. In 2017, the awards show moved to a live broadcast on RTÉ 2FM, and highlights will continue to be shown on RTÉ2. The event was aired live each year on Today FM in a special awards ceremony that takes place at Vicar Street which was presented by Paul McLoone and a pre-recorded show is aired on RTÉ2 television since 2015 on hosted by Bláthnaid Treacy. The event used to be streamed live on entertainment.ie and Muzu.tv until 2015. Sponsorship It was announced on Monday 10 October 2011 that Meteor had become the official sponsor of the award, having previously sponsored the Ireland Music Awards. In the run-up to the nominees (to be announced on 11 January 2012), both the award organisers and Meteor promised to present a number of live performances showcasing what they considered some of the best albums from 2011. Meteor Choice Music Prize Presents... began on 1 November 2011 with a live performance by Snow Patrol at Dublin's Button Factory, and was followed by a live performance from Lisa Hannigan and James Vincent McMorrow on 8 December 2011, also in Dublin's Button Factory. In 2016, Samsung came on board to be the official partner of the awards show. However, from 2017 the awards show will be supported by RTÉ online,