Cork University Press (CUP) is a publisher located in Cork, Ireland. It was founded in 1925 and is associated with University College Cork. The Press publishes under its own imprint and two others: Attic (which specializes in women's studies) and Atrium. Foundation In 1908, Cork University was restructured and Queens College Cork become University College Cork. In 1925, Cork University Press was founded by Alfred O'Rahilly, the registrar (1920–1943) and president (1943–1954) of University College Cork (UCC). In the early years, a triumvirate of three directors managed CUP. These were the University College Cork president, the registrar and the secretary or bursar. In 1934, Daniel Corkery joined them. Alfred O'Rahilly (1925–1953) O'Rahilly said of CUP, "I took the initiative in order to convince the College of the feasibility and desirability of the project". O'Rahilly guided CUP policy and conducted CUP business, including communicating with readers, agents and publishers. O'Rahilly also had an association with Blackwell, the scientific publishing company of Oxford. O'Rahilly was a friend of Basil Blackwell (1889–1984), the son of the founder. In 1943, when O'Rahilly became president of University College Cork, Kathleen O'Flaherty of the French Department managed much of the editorial and management work of CUP in an unpaid capacity, which she continued for ten years. O'Flaherty published three books through Cork University Press and remained a member of the CUP committee. O'Rahilly had realistic views about the limited impact of advertising. He said, "… the market for our books is limited by their nature. No amount of advertising will convince the average creamery manager that he should read The Psychology of Sartre or the psychologist that he should buy Commercial Methods of Testing Milk. In 1952, he aimed to publish four books per year, one of which could be afforded as a loss. In the period 1942–1945 and in 1954, outside marketing managers were engaged to improve sales at CUP. The first was L. J. Wrenne, a publisher and printer in Cork. The latter John M. Feehan of the Mercier Press. O'Rahilly considered the endeavours unsuccessful. On his retirement in 1953, O'Rahilly acknowledged that some might see CUP as a personal conceit. He said, "no loss has been incurred by any of my publications. I should have had no difficulty in finding other publishers for my books" and, "In 1928 I handed the CUP to the College: since that date the College owns and controls