contract between Scentura and Long was a "pyramid sales scheme", violated the law and was unenforceable under the Consumer Fraud and Deceptive Business Practices Act. The appellate court ruled that Long was not liable for products in the possession of other distributors. See also Notes Further reading Resources for further research on Scentura Creations Richmond Times-Dispatch, Va., Consumer Watch Column 06/08/2002 Richmond Times-Dispatch (Richmond, Virginia). Alternate link Alternate link External links Business models Multi-level marketing companies Perfume houses Retail companies established in 1975 1975 establishments in Georgia (U.S. state) Pyramid and Ponzi schemes