Boston on January 11, 2007. Today The company grew under the leadership of President and COO Horst Schulze. Schulze instituted a company-wide concentration on both the personal and the data-driven sides of service: He coined the company's well-known customer/employee-centered motto, "We are Ladies and Gentlemen Serving Ladies and Gentlemen" and the set of specific service values (standards) on which The Ritz-Carlton employees base service through the present day. Under his leadership the hotels earned an unprecedented two Malcolm Baldrige National Quality Awards and grew from four to forty U.S. locations. During this time, The Ritz-Carlton also became known for its influence on service in a wide range of industries, through the creation of The Ritz-Carlton Learning Institute and The Ritz-Carlton Leadership Center, created by then-Ritz executive Leonardo Inghilleri, who was an architect of the Ritz's second Baldrige award, where executives from other companies worldwide in many disciplines come to learn The Ritz-Carlton principles of service. In 1995, Marriott International purchased a 49% stake in The Ritz-Carlton Hotel Company, and in 1998, they purchased an additional 50% stake in the company, giving it 99% ownership of the company. Schulze and other executives (including Leonardo Inghilleri, Robert A. Warman and Peter Schoch) left to form the West Paces Hotel Group, which took the name of its primary brand, Capella Hotels, in December 2011. In 2007, the partners also formed Solís Hotels. The Ritz-Carlton Hotel Company claims it is headquartered in Chevy Chase, Maryland, though the headquarters address is the Marriott address in Bethesda, Maryland, located in the Washington, D.C. MSA. The Ritz-Carlton Hotel Company partnered with Bulgari in 2001 to operate a chain of hotels owned by and operated under the BVLGARI brand. The company currently has marketing agreements with Bulgari Hotels & Resorts, the Cosmopolitan of Las Vegas, the privately owned Ritz-Carlton Montreal and The Ritz Hotel London. In 2011, The Ritz-Carlton, Hong Kong was opened. It was at the time the highest hotel in the world (later surpassed by Rosewood Guangzhou). Simon Cooper joined Ritz-Carlton in 2001 as President and Chief Operating Officer, taking the helm from Horst Schulze. Cooper's mandate was to grow the chain through hotel expansion and product diversification. Under Cooper's watch the company has aggressively expanded its hotels and added The Ritz-Carlton Residences, private residential units, and The Ritz-Carlton Destination Club, fractional ownership residences, to the company's development program. August 12, 2010, Ritz-Carlton announced its new