Harris's debut album I Created Disco was featured as part of a multicoloured iPod nano campaign on TV and in print in the US. In 2009, Harris teamed up with Coca-Cola for their 'Open Happiness' advertising campaign in the UK. Harris wrote and produced an exclusive track for the brand called 'Yeah Yeah Yeah, La La La' which was featured on TV, digital, outdoor and on-pack promotional activity and was offered on 'Coke Zone' website for free download. The same year, Harris's song "Colours" was featured in Kia Motors's hamster television advertisement for the Kia Soul EV. In 2012, Harris was featured in the Pepsi Max commercial for their football campaign. Titled "crowd surfing", the advert showed Harris on the DJ deck playing his single "Let's Go" to the crowd of partygoers alongside star footballers Lionel Messi, Didier Drogba, Fernando Torres, Frank Lampard, Sergio Agüero and Jack Wilshere. In 2013, Harris teamed up with Sol Republic to create their first studio-tuned, professional-calibre headphones. The partnership involved designing a customised look for the headphones and redesigning its drivers to Harris's specifications. On 17 December 2014, Harris was announced as the new face of Emporio Armani for its men's underwear line for the Spring/Summer 2015 season. He was also named the worldwide testimonial of the Emporio Armani eyewear and watch collection. The black and white campaign was shot in Los Angeles by photographer Boo George. Harris returned as the face of the brand underwear line, eyewear and watch line for their Emporio Armani Fall/Winter 2015/2016 campaign. The images, shot by Lachlan Bailey, were released in July 2015. Other ventures In March 2010, Harris launched his own vanity label, Fly Eye Records. Most of the label's releases belong to the EDM genre. In 2014, the label formed a partnership with Sony/ATV Music Publishing. Later that year, Harris was appointed as the head of the artists and repertoire team at the dance label Deconstruction Records. In early 2012, Harris signed an exclusive DJ residency deal with Wynn Las Vegas which included gigs at three of the luxury resort's avenues: Encore Beach Club, Surrender and XS Nightclub. In February 2013, Harris signed as the first exclusive resident DJ with the Abu Dhabi-owned hospitality company Hakkasan Group in Las Vegas. The 20-month residency saw him play 46 dates at MGM Grand's Hakkasan nightclub, as well as 22 additional gigs at the MGM Grand's Wet Republic. In