Belgium, Germany and Luxembourg. The strategy changed around 2010 and Maxeda continued with the DIY activities and all Maxeda Fashion businesses were sold. V&D was quickly sold to Sun Capital Partners, de Bijenkorf to Selfridges Group and lingerie chain Hunkemöller to investment company PAI Partners. In January 2011, M&S Mode, a chain of women's fashion stores, was sold to Excellent Retail Brands group (ERB). At that time, M&S Mode had an international network of 417 stores In 2016, private equity parties Ardian and Goldentree, as venture investors (or so-called Distressed Debt Funds), became part owners of Maxeda by converting their loans into shares. The director of Maxeda DIY Group Roel van Neerpelt then left for Friesland Campina and was succeeded by a director of Kingfisher, Frenchman Guy Colleau. Do-it-yourself chains Brico (Belgium and Luxembourg) BricoPlanit (Belgium) Praxis (Netherlands) Former chains Clothing MS Mode (at the time known as M&S Mode) (Netherlands, Belgium, Luxembourg, Germany, France and Spain) - sold in 2010 to Excellent Retail Brands Hunkemöller (Lingerie) (Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Curaçao, Saudi-Arabia, Bahrein, Qatar, United Arab Emirates, Kuwait and Aruba) — in 2010 sold to PAI Partners. Claudia Sträter (Netherlands, Belgium, Luxembourg and Germany) - sold in 2009 Restaurants La Place (Netherlands) — sold to Sun European Partners (along with Vroom & Dreesmann) Department stores De Bijenkorf (Netherlands) — in 2010 sold to Wittington Investments for €290 million Vroom & Dreesmann (Netherlands) — in 2010 sold to American investment company Sun Capital Partners HEMA (Netherlands, Belgium and Germany) — in 2007 sold to the British investment group Lion Capital LLP Consumer electronics Dixons (Netherlands) — sold to Dexcom in 2006 Jewellery and watches Schaap & Citroen (Netherlands) - sold in 2009 Do-it-yourself Formido (Netherlands) - closed 2020 See also Philips Computers, former parent of Vendex which sold personal computers under the Headstart brand References External links Website Maxeda Retail companies of the Netherlands Multinational companies headquartered in the Netherlands Privately held companies of the Netherlands Kohlberg Kravis Roberts companies Permira companies Companies based in Amsterdam