Player, is a low-end solid state memory MP3 player. It was SanDisk's first personal media player, and the only one not to carry the Sansa brand. It can handle MP3, WMA and the protected WMA DRM files. It cannot play seamlessly, and imposes a non-configurable fade at the beginning and end of each file. There is a microphone for low-fidelity (8 kHz) voice recording, and there is a built in FM radio. The SanDisk SDMX1 is powered by a single AAA battery that gives around 15 hours of continuous playback. The dimensions are 75.2 mm x 32.8 mm x 20.8 mm and weighing under . Its release date was January 11, 2006. Sansa TakeTV Released October 26, 2007, the Sansa TakeTV is an easy to use plug-and-play storage device that allows the playback of DivX, Xvid, and M-PEG 4 files on an external display via the included dock and remote. Unlike other Sansa products, the TakeTV is not a digital audio player. The device comes in 4 and 8 GB. While the user is free to use his own videos, TakeTV comes with FanFare, a program similar to iTunes, allowing the user to purchase premium content. On December 11, NBCUniversal signed up with SanDisk to provide content on FanFare after having left Apple Inc. in a similar deal. The TakeTV along with FanFare was discontinued on May 15, 2008. Marketing campaigns In May 2006, SanDisk launched an anti-iPod campaign labelling iPod users as "iSheep", "iChimps", etc. These campaigns featured graffiti-type posters around urban areas and a website (iDont.com), in an effort to promote the e200 series. SanDisk has since replaced the iDont campaign with LilMonsta.com, which is also the name of the creature that resembles the player. In June 2008, the LilMonsta.com was shut down in favor of the new website. On September 3, 2006, SanDisk announced the "Made for Sansa" program, following the similar program by Apple Inc. for its iPod. With it, a number of 3rd party accessories have been released, including hardware accessories mostly for the proprietary 30-pin IO port featured on the e200, c200, Connect, View, and Fuze players. Maki Goto, a Japanese pop artist has also endorsed the Sansa e200 series with a promotional video, featuring one of her songs. See also SanDisk Comparison of portable media players Rockbox (alternative, open source firmware) Notes External links SanDisk Sansa Online Store SanDisk Sansa Micro Site Digital