Henry Noel Bentinck, 11th Earl of Portland, Count Bentinck und Waldeck Limpurg (2 October 1919 – 30 January 1997) was a British Army officer, peer, and intellectual. Early life and education Bentinck was born in the parish of St George Hanover Square, Westminster. His father was Count Robert Charles Bentinck (1875–1932), a descendant of William Bentinck, 1st Count Bentinck (1704–1774), a younger son of William Bentinck, 1st Earl of Portland, and a half-brother of Henry Bentinck, 1st Duke of Portland, died when Bentinck was only twelve. His mother, Lady Norah Ida Emily Noel, eldest daughter of Charles William Francis Noel, 3rd Earl of Gainsborough, and a great-great-granddaughter of William IV, died when he was nineteen. He was educated at Harrow and the Royal Military College, Sandhurst, but left after only a term amidst press headlines – "Count missing from Sandhurst". He worked as a cowboy in California for a year, returning to England in 1939 and marrying Pauline Ursula Mellowes in 1940. He registered as a conscientious objector, but after the death of a close friend he joined the Coldstream Guards, as a private soldier. He was soon commissioned as an officer and served with distinction in Italy at Camino. He was wounded twice, and then was a prisoner of war until 1945, when he was able to rejoin his regiment in Trieste. Career After the war he was a producer at the BBC. From 1952 to 1955 he worked as a jackaroo on a sheep station in Tasmania. He rejoined the BBC, as producer of the Today programme presented by Jack de Manio and other series. At this time he wrote his first book, Anyone Can Understand the Atom. In 1959 he joined J. Walter Thompson as an advertising producer, working on over 600 commercials. He created and produced the Nimble bread balloon commercials, as well as the first campaign for Mr Kipling, himself coining the phrase, "Mr Kipling makes exceedingly good cakes". He moved to Devon in 1974 with his second wife Jenny Hopkins to run a self-sufficient organic smallholding and guest-house for six years. Later he struck up a close friendship with James Lovelock, the creator of the Gaia hypothesis, and published Life is a Sum Humanity Is Doing Wrong. He died at Little Cudworthy, a house in Dolton, Devon. Marriages and children He was married on 13 October 1940 to Pauline Ursula Mellowes (London, 15 October