Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This method can be extremely successful for publishers because the marketing increases the ad's profit from a single advertiser. Furthermore, this tactic generates a good liaison between the advertiser and the publisher, which also boosts the profits. One of the first steps to integrate cross media tactics effectively into a specific project is to evaluate and examine a customer's preferences: Scheduling: When should I contact the customer? Rate: What is the correct time frame to leave between the delivery of my first, second and third message to the customer? Pacing: How frequently should I check up on the customer? Incidence: If a customer is not responding, how long should I continue to pursue the offer? History The Beatles' A Hard Day's Night was heralded by the release of a number one single and number one soundtrack album of the same name. Cross media marketing also occurred in 1977 with the release of the film Saturday Night Fever and its respective soundtrack. The single "How Deep Is Your Love" by The Bee Gees was originally meant to be recorded by Yvonne Elliman for an unrelated album, but it was decided by RSO Records to have The Bee Gees record it and released in an effort to promote the film. The release of the film promoted not only the released single but the entire soundtrack. More recent examples include companies promoting music artist's concerts, followed by having one of the artist's songs used in a commercial for the company. "Commandments" of cross-media marketing Cross-media marketing programs are difficult to advertise. Damien Marchi, who was involved in the second season of Big Brother in France, created eight commandments to follow for cross-media marketing success: Give users access to exclusive content not seen on television. During a TV or movie production usually more material is shot than can be shown. Users like this unused content exclusively, for example on the Internet, through a club. Interact with the show- Give the power to the audience. Involve the audience by having them vote, ask questions and by polling them Make the show even more known. Use besides