gimmick was used by Deluxe Reading as a selling point to retail store owners. The large, electrically operated Crusader 101 toy car is an example of the marketing concept. The Topper Toys trademark and assets were liquidated in the late 1970s, with the marks and toy molds purchased by Jay Horowitz of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys. Notable toys Board games Charley n' Me Fat Sam Fingers Harry Silly Safari Dolls Baby Magic (doll) Candy Fashion (doll) Dawn Doll The Go-Go's Lil Miss Fussy Lillie Doll Penny Brite Doll (1963) Sesame Street (1970–73) Suzy Cute Doll (Topper Toys 1964) Vehicles Battlewagon (ship) Crusader 101 (car) Johnny Express (truck) Johnny Lightning (cars) Johnny Speed (construction kit) Johnny Toymaker (various) Tiger Joe (tank) Toys The Chief (firetruck and figures) Clock-A-Word Defender Dan (machine gun) Ding-A-Ling (toy robot) Dream Kitchen (c. 1961) Funny Face Jimmy Jet military aircraft) Johnny Astro Johnny Eagle (pistol) Johnny Seven OMA (rifle, 1964) Johnny Spacemobile X-7 Johnny Service (repair shop) Jimmy Jet (aircraft, 1961) Motorized Monster Maker (kit) Mr Pierre Multi-Pistol 09 (1965) Operation X-500 (rocket launcher with base, 1960) Playmobile Dashboard (1961) The Tigers (military action figures, 1966) Secret Sam (spy kit) Sixfinger (plastic finger) Super Helmet (1966) Suzy Homemaker Oven Notes References Toy companies of the United States Defunct toy manufacturers Defunct companies based in New Jersey Companies based in Essex County, New Jersey