oikos Sustainability Case Writing Competition in 2005 and 2008. While London's research has been well-cited, there are also critics of his work and that of other scholars in the BoP domain. Aneel Karnani, a colleague of London's at the Ross School of Business, has suggested that enterprises serving the BoP can do more harm than good. Erik Simanis, who was a doctoral student with London at the University of North Carolina and later received his PhD from Cornell University, has questioned the potential for profitability in BoP markets. Academic career A faculty member at the University of Michigan's Ross School of Business since 2005, London was appointed to three-year terms as Area Chair of Business Administration in 2017 and again in 2020. He is also a senior research fellow at the William Davidson Institute (WDI). In 2020, London was appointed to an Endowed Clinical Professorship by the Regents of the University of Michigan. He was named the Ford Motor Company Clinical Professor of Business Administration. Professional experience London was a design engineer for General Motors after graduating from Lehigh University in 1985 with a BS in Mechanical Engineering. A few years later he received his MBA from the Peter Drucker Graduate Management Center at Claremont Graduate University and went to work for Deloitte, Haskins & Sells as a senior consultant in business valuation. He then began his international career, working first in Malawi as a Peace Corps volunteer and later as general manager of PT Sumatera Tropical Spices in Indonesia. He subsequently joined Conservation International, as Director of Enterprise Development in the Asia-Pacific Region. In 1996, London became executive director of a non-profit providing business development services to companies in Northern Virginia before pursuing his PhD at University of North Carolina at Chapel Hill. After completing his PhD, London moved to Ann Arbor, Michigan to become a Senior Research Fellow at the William Davidson Institute and teach at the Ross School of Business. Personal life London was born in New York and raised in Madison, Connecticut. He now lives in Ann Arbor, Michigan, with his wife, Danielle Mihalko, an executive director at Lenovo. They have three children, Meghan, Zach and Ariana. Selected publications London, T. & Jager, U. 2019. Cocreating with the Base of the Pyramid, Stanford Social Innovation Review London, T. 2016. 'The Base of the Pyramid Promise: Building Businesses with Impact and Scale, Stanford, CA: Stanford Business Books.