killing of women in Juarez City, Chihuahua, Mexico) Staying Alive (a co-production with CNN covering the worldwide HIV/AIDS epidemic) Other projects In 2002, MTV Networks announced the first Latin American MTV Video Music Awards. For the first three years, the awards were held in Miami. In 2006 and 2007 they were held in Mexico City. In 2008, the Awards were moved to Guadalajara, Mexico. In 2009, the show took place in various cities, including Bogotá, Buenos Aires, Mexico City and Los Angeles. In 2013, was replaced by MTV Millennial Awards. Audience demographics The majority of viewers are between the ages of 14 and 34. The average age of viewers is 18 years, with the majority of the audience being older. About 76% of viewers belong to the middle to upper class. As well, the channel notes a large number of viewers are university students. Moreover, according to a study conducted by TGI Latina in 2004, MTV Latin America’s audience is 57% male and 43% female. Public reception MTV Latin America, like other MTV channels around the world, has been one of the first television channels to receive criticisms, largely from their own viewers. While many criticisms apply to MTV as a whole, some criticisms apply specifically to MTV Latin America. One reason for these criticisms is that certain videos and reality shows on MTV Latin America are not censored. One of the main criticisms against MTV Latin America is that it is merely a commercial channel, whose broadcasting of videos is based on only economic interests and not on audience requests. MTV has been accused of being excessively commercial and an advertising tool for major music corporations. MTV has undermined the importance of the music itself, replacing it with merely a visual esthetic. This creates a negative public image for MTV. As well, MTV has recently been criticized for broadcasting too many reality shows, distancing itself from its original purpose, which was to broadcast musical programming. MTV has argued that these shows include music from current artists in their soundtrack, such as Laguna Beach. This show in particular has caused great controversy among viewers as it offers content completely unrelated to music. Another criticism against MTV is that the channel spreads and promotes inappropriate behaviour among youth, in both music videos and shows. Some controversial content include sex, early pregnancy, general violence, use of drugs, daily drinking and smoking habits