needs easier. The site produced a myth-busting guide to additional needs for the public, supporting material produced by its users and partner organisations (Mencap, Contact a Family and Every Disabled Child Matters), and hosted a series of blogs and webchats on parenting a child with additional needs. In May 2017, the site launched a new campaign called 'Better Postnatal Care: Aftercare, not Afterthought', which aimed to address major failings in the postnatal care system found in their 2017 survey. Criticism The forum has been portrayed in the media as being populated by pushy and anxious mothers, including on TV comedy shows such as Outnumbered and Bad Education. In 2018, Catriona Jones of the University of Hull alleged that websites such as Mumsnet, which focused on graphic and negative accounts of childbirth, had led to a rise in tokophobia (fear of childbirth) in Britain. Fathers4Justice In March 2012, Fathers4Justice launched a campaign highlighting Mumsnet's alleged agenda of misandry. The campaign included a naked protest at Marks and Spencer, one of Mumsnet's advertisers, with the protestors stating it was an attempt to draw attention to the "naked truth" that Mumsnet promoted gender hatred. Fathers4Justice activist Matt O'Connor stated that "When you look at the language being used in some of these forums, you can see how unacceptable it would be if it was aimed towards other races or sexualities, but it seems to be widely accepted against men." Transgender issues The site has been criticized on the grounds it hosts transphobic content. In 2018, Mumsnet introduced new rules regarding discussion of transgender issues after controversy surrounding allegations of allowing transphobic discussion, a move which was seen as a positive by LGBT activists, but faced criticism for restricting use of the terms 'cisgender' and 'TERF'. Eve Livingston, writing for Vice, described the forum as a "toxic hotbed of transphobia". Edie Miller, writing for The Outline in 2018, stated that "Mumsnet is to British transphobia more like what 4chan is to American fascism. The tendencies were already there, but a messageboard to amplify them and recruit people to the cause never hurts." In October 2019, Upfield, the makers of Flora margarine, withdrew from a "Mumsnet rated" promotional agreement after campaigners drew attention to alleged transphobic content on the site. References Further reading External links British women's websites Discrimination against LGBT people Feminism and transgender Internet forums Internet properties established in 2000 Internet-related controversies Parenting