added to the program. For the first time, shows unrelated to music were broadcast, such as Beavis and Butthead. MTV News was added, a segment dedicated to news on celebrities, film, politics and social issues, usually combining subjective and objective commentary. Lastly, in this same year the show Connection was launched, the most popular show in the channel's history, which has remained on air for a record length of time and boasts the largest audience of any program in the history of the channel. Given the channel's social and economic growth, in April 1996 "MTV in Spanish" was divided into two regional signals, "North", covering Mexico, Central America, Colombia and Venezuela, and "South", covering Argentina and the rest of the region. This division was created in order to cater programming more closely to distinct audiences. As a result, in 1996 MTV became the number one music channel in Latin America. The channel also became one of the first US television brands to develop a website for Latin America audiences with the launch MTVLA.com in partnership with the Miami-based company Internet Marketing Consultants. However, during 1999 the channel began experiencing problems. The musical aspect of "MTV in Spanish" was disorganized and the channel was having trouble catering to distinct regional tastes. Executives decided to segment audiences by dividing the channel into two signals: "MTV Mexico" and "MTV Argentina", with studios and regional offices located in capital cities of each country. During this time, the channel began to show American MTV programs subtitled in Spanish. As well, in the year 2000, MTV created a new signal directed towards Chile, known as "MTV Southwest", which repeated programming from MTV Mexico but adjusted to Chilean time. While at first MTV thought about repeating MTV Argentina’s programming for the Chilean signal because of the proximity of the countries, it was decided that considering cultural traits and the difference in accents between Chilean and Argentine Spanish, it would be more suitable to adapt Mexican programming for the Chilean signal. However, late 2002, MTV Southwest was cancelled due to the low number of viewers changing to "MTV Central" following in Chile. In 2004, it closed "MTV Central" due to the launch of VH1 Latin America. In 2005, it returned "MTV Central" directed towards Colombia. Since 2009, MTV has started to lose hours of music videos in the programming being replaced by more reality shows, this change is