Yes for Wales! (Welsh: Ie dros Gymru) is the name used to refer to two separate cross-party pro-devolution groups that were formed in the lead up to the 1997 and the 2011 devolution referendums held in Wales. 1997 campaign Yes for Wales was also name of the cross-party pro-devolution group launched on 10 February 1997 to co-ordinate the campaign for a 'Yes' vote in the 1997 Welsh devolution referendum to create a National Assembly for Wales. It was supported by the Welsh Labour Party, Welsh Liberal Democrats and Plaid Cymru. During the 1997 campaign, the Welsh Conservatives were opposed to the call for devolution. The Yes for Wales organisation placed a great emphasis on grassroots involvement in the campaign and established local branches throughout Wales. It also managed the difficult job of pulling together campaigners and politicians with very different perspectives who previously fought each other tooth and nail. The pro-devolution campaign was fought against some fierce opposition from both the Conservative Party and elements within the Labour Party. Although the Assembly has gained increasing acceptance in both parties, these tensions still exist. The Yes for Wales! Campaign was chaired by Kevin Morgan, a Cardiff University Professor. The campaign's national organiser was Daran Hill. During the campaign for a Welsh Assembly, Princess Diana died in a car accident in Paris, France. The campaign had been temporarily suspended, and it was wondered what effect the death of the Princess of Wales would have on the referendum. Many commentators were concerned that the death of the princess and focus on the Royal Family would distract from the devolution debate and affect voter turnout. 2011 campaign The 2011 group was launched on 4 January 2011 and co-ordinated the successful campaign for a 'Yes' vote in the 2011 Welsh devolution referendum to extend the law-making powers of the National Assembly for Wales. The group was chaired by Roger Lewis, the group chief executive of the Welsh Rugby Union., on the recommendation of the First Minister and Deputy First Minister for Wales - Carwyn Jones and Ieuan Wyn Jones. Lewis was not a member of any political party but having returned to Wales from a series of senior jobs in the music industry brought private sector credibility as well as a reputation for being passionate about Wales. The campaign was supported by both parties of the One Wales coalition government in the Assembly: Wales Labour