Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries. The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter. Its first major client was the National Institutes of Health. Omnicom Group acquired Porter Novelli in 1988. Historically, most of the company's revenue has come from the information technology and pharmaceutical sectors. In the 2010s, Porter Novelli acquired both Voce Communications and Cone Communications. In 2018, the firm launched a "purpose practice" for organizations focused on corporate social responsibility. Past notable campaigns include an HIV prevention campaign for the Centers for Disease Control, the USDA MyPyramid food guidance system, and the M&M's Global Color Vote. History The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter, advertising executives, who worked together to market the Peace Corps. The company's first major client was the National Institutes of Health, for whom they created the National High Blood Pressure Education Program. In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli, with offices in additional cities. Needham merged with Omnicom in 1988, at which point Porter Novelli expanded internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, another Omnicom agency. Helen Ostrowski became CEO of the company in 2001, the first female CEO of a top 10 PR firm; she served in that role until 2008. In 2006 most of the company's revenue came from the Information technology sector, followed by the pharmaceutical sector. The company formed a new business unit in 2006 dedicated specifically to the biotechnology industry. From 1988 to 2016, Hewlett-Packard was a major client of the firm, including when Hewlett-Packard split into HP Inc. and Hewlett Packard Enterprise in 2015. Among the firm's clients in 2008 were the Centers for Disease Control and Prevention's National Center on Birth Defects and Developmental Disabilities, Navy Federal Credit Union, Federal Deposit Insurance Corporation (FDIC), Johnson & Johnson Corporate Communications, and Blockbuster Video. The company created a Jack + Bill "popup agency" in September 2008 led by eight younger Porter Novelli employees. In 2008 several senior managers left along with Ostrowski, and Gary Stockman was made CEO. In 2011, Porter Novelli acquired Silicon Valley-based Voce Communications. That same year, several senior executives left