awareness. In 2015, Porter Novelli helped facilitate the Ice Bucket Challenge with the ALS Association, and guided the campaign to receive more national and international media attention. Porter Novelli was hired by the Indiana Economic Development Corporation, designated with the task to attract businesses to the state, to rebrand Indiana's image after backlash from the Religious Freedom Restoration Act signed into law in March 2015. The state considered eight other firms before selecting Porter Novelli. The state rejected Porter Novelli's suggestions of sponsoring the Silicon Valley Pride Festival or content in Pride Magazine. The firm was fired after only three months. In July 2020, the firm was awarded the inaugural "Best Use of Data Visualisation Award" at the virtual Communiqué 2020 event for its work on Pfizer's campaign titled "From Data to Policy Action: How Pfizer’s CTRL Cancer Partnership is Facilitating Policy Change to Improve Cancer Care in Central and Eastern Europe." References Public relations companies of the United States de:Porter Novelli International