Cameron, urging reform of the draft Defamation Bill to address the rise of online publication. Campaigns Mumsnet has initiated several national campaigns, and has publicly supported a number of causes related to parenting. Both the 'Let Toys Be Toys' and 'Let Books Be Books' campaigns had their roots in discussions held on Mumsnet. In response to forum users' experience with care and support in the National Health Service for miscarried pregnancies, Mumsnet launched its 'Campaign for Better Miscarriage Care'; the campaign proposed a series of recommendations for improving how parents affected by miscarriage were treated within the NHS, detailed in the Mumsnet Miscarriage Code of Care, which was drawn up in consultation with its users. In January 2010, the site launched its 'Let Girls Be Girls' campaign. The campaign challenged retailers to ensure that they did not contribute to the premature sexualisation of children through their products and marketing. In December 2010, Let Girls Be Girls was extended, calling for an end to the display of 'Lads' Mags' in the view of children in supermarkets and stores. The campaign received the support of the main UK magazine retailers, with the exception of WHSmith. In January 2011, Riven Vincent, a regular Mumsnet user with a severely disabled child, received widespread media attention after posting on the site about her despair in the face of local budget cuts. In response to Vincent's plight, Mumsnet launched its 'Respite Care' campaign, which called on local authorities to provide adequate short breaks for families with disabled children. In June 2013, the site launched a campaign to end sales representatives on maternity wards, following numerous complaints of bad practice and a user survey in which 82% of respondents found it unacceptable for commercial companies to access new mothers on hospital wards. The campaign called on members to write to their local NHS Trusts and MPs, as well as to share their stories of run-ins with sales reps. In response, a number of NHS Trusts across the UK cancelled or revised their contracts with commercial companies, with over 75 MPs signing an Early Day Motion calling for a ban on sales reps in wards. In August 2013, the site launched the awareness-raising campaign 'This Is My Child', which aimed to support parents of children with additional needs in raising awareness of how the general public could help make the lives of those caring for children with additional