and Smart Company. He also did a weekly podcast along with Patrick Norton called What's New Now as well as a video podcast called DL.TV. In 2007, he wrote "The iPhone is deeply flawed. Apple will sell lots at first and then sales will plummet." On July 10, 2007, Louderback became CEO of Revision3. After 7 years, Louderback resigned to focus efforts on a book about being a first time CEO. On August 29, 2017, Louderback was named as CEO of VidCon, replacing VidCon co-founder Hank Green. Louderback had served as editorial director of VidCon's industry programming track for the last three years. Books Louderback is the author of the book TechTV Microsoft(R) Windows XP for Home Users. Contributor Since early 2011, Louderback has been one of the featured "CoolHotNot Tech Xperts," along with John C. Dvorak, Chris Pirillo, Dave Graveline, Robin Raskin, Dave Whittle, Steve Bass, and Cheryl Currid. At CoolHotNot's web site, Dvorak and rest of the Tech Xperts used to share their "Loved List" of favorite consumer electronics, their "Wanted List" of tech products they would like to try, and their "Letdown List" of tech products they found disappointing. See also Ziff Davis Media TechTV Revision3 References External links Revision3 Jim Louderback's homepage Jim Louderback's columns at PCmag What's New Now Webpage Jim Louderback's current list of best, most wanted, and worst tech products 1961 births Living people Television personalities from San Francisco American bloggers Businesspeople from San Francisco TechTV people Revision3 Northfield Mount Hermon School alumni American chief executives University of Vermont alumni New York University Stern School of Business alumni