back and forth motion of the wings of water fowl prior to landing and is often used to describe a person who cannot decide on a particular course of action. Throughout the campaign, Kerry detractors accused him of changing his position on various issues. Bombing of Rick Santorum In May 2003, Dan Savage, a sex columnist and LGBT rights activist, asked his readers to create a definition for the word "santorum" in response to then United States Senator Rick Santorum's views on homosexuality, and comments about same sex marriage. See Campaign for the neologism "santorum". Impacts By creating links to the official presidential biography page with text reading "miserable failure", a relatively small number (possibly as few as 32) of website owners and bloggers were able to make the site appear as the first result when searching for "miserable failure". Political blogger George Johnston, of Old Fashioned Patriot, claimed to be the coordinator of this particular Google bomb, which began a month after the Dick Gephardt campaign began using the catchphrase "miserable failure" to attack the administration. In October 2003, he began to encourage his visitors to participate in the "bombing". Democratic partisan e-mailing lists and blogging groups began passing the word to do similar things in the same time period. The bomb has proliferated beyond the Google web search: "miserable failure" returns images of Bush on Google Images and Local and Maps return the "US Executive Mansion" and the White House as the first two results for "miserable failure" in Washington, D.C. Google's response Google originally took the position that it would not alter the result (or any other Google bombed results) because it wished to preserve the integrity of its search engine. On September 28, 2005, a Google blog written by Marissa Mayer (Google Director of Consumer Web Products) began to appear alongside the search results; the blog explains the situation and the company's reason for not manually editing the search results. "We don't condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don't affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission." In January 2007, Google changed their indexing