MTV is a Latin American pay television network that was launched on 1 October 1993 as the Hispanic American version of MTV. It is owned by Paramount Networks Americas, a subsidiary of Paramount Global. The channel broadcasts music videos as well as reality shows, TV series and movies, which may be directly or indirectly related to music, aimed at the youth. Its schedule is focused on certain musical genres, mainly pop, rock mix, reggaeton (since 2005), hip hop, trap, electronic music, and K-pop (since 2018). Each of these categories includes music in English, Spanish and Korean. MTV Latin America is headquartered in Miami Beach and has two feeds covering the region, centered in Mexico City, Mexico and Buenos Aires, Argentina. The channel has also produced its own versions of MTV reality shows like Room Raiders or Dismissed, but most of the time curse words are not censored in Latin American countries (specially during the watershed time). The first video broadcast by the network was We are sudamerican rockers by Chilean band Los Prisioneros. History A few important events in the late 1980s led to the creation of MTV Latin America. Firstly, the program "MTV International" was created in 1988 and led by Daisy Fuentes. This weekly program was broadcast through Latin American and American channels and presented music videos from both regions. A second catalyst was the rise of the "Spanish Rock fever", which included artists such as Argentinean rockers Miguel Mateos and Soda Stereo. Lastly, during these years the first-ever Spanish rock concert in the US. was put on by Miguel Mateos, which created excitement amongst Latino communities in the United States. With the growing popularity of Latino artists, channel executives began to take notice and realized the increasing quality and popularity of music sung in Spanish. After considering the success of other international MTV channels, such as MTV Europe and MTV Brasil, MTV Networks launched "MTV in Spanish" in October 1993. The channel had one signal to broadcast to all of Latin America. All programs were recorded and produced in Miami, FL where the studios were located. Daisy Fuentes became one of the first VJs for the channel. Beto González from Guatemala was in charge of MTV media and ads from 1994 from 1999, later succeeded by Gus Rodríguez from México. As the channel began to experience growing popularity in the early part of 1995, new shows were