of commercial DTT in Ireland. Afterwards one further multiplex was assigned to RTÉ and one multiplex to the BAI for licensing. A public DTT Information Campaign took place from March 2009 until the full digital switchover was completed on 24 October 2012. 2008 multiplex licensing The Authority engaged in two phases of targeted consultation to assist in the development of its DTT Multiplex Licensing Policy. These consultations ran from May to December 2007 and involved the production of a comprehensive consultation document outlining policy proposals in relation to DTT licensing and the commissioning of independent research on DTT. The BAI launched the commercial multiplex processes with a minimum of twenty-four channels specified. Interested parties submitted their applications as specified in ads in National Papers on Friday 7 March 2008. The BAI's application process for the DTT multiplex contracts ran for a period of eight weeks. The application document sought a considerable amount of information including: proposals for programming; financial and business plan; the transmission/multiplexing proposals as well as details regarding the shareholding and management of the applicant group. Nine applicants consisting of 3 bid consortiums for all 3 muxes made presentations to the Authority, which was open to the public at 1:30pm in the Westbury Hotel, Grafton Street, Dublin 2 on 12 May 2008 and the award of contract was offered to the most suitable bid team shortly after 21 July 2008 following evaluation by the BAI on the applications received. The BAI on 21 July 2008 announced Boxer DTT Ltd trading as Boxer as the sole winner to operate the three commercial multiplexes. Boxer DTT Ltd was a consortium made up of Communicorp, Boxer TV Access in Sweden and BT Ireland. The award of the contracts was subject to clarifications and the successful outcome of contract negotiations. In the 2008 perspective Boxer DTT Ireland proposed a tentative start date of January 2009, which was considered unrealistic. Standards chosen were MPEG4/H.264 and DVB-T. Boxer TV Access had a 50% holding in Boxer Ireland. In April 2009 it was announced that Boxer had decided to decline the licence offered to the consortium. The BAI instead offered the licence to the runner up, Onevision. At the end of April 2010 the negotiations with Onevision ended. In May 2010 the Contract was offered to Easy TV (the RTÉ / Liberty Global consortium. A DTT Information Campaign was announced by the Department of Communications,