career Evans moved to Perth, Western Australia in 1976 to play Australian Rules Football and was employed in media management. He was appointed Advertising Manager with Wesfarmers’ newspaper, Western Farmer and Grazier at 26 years of age before moving into property management with LJ Hooker Real Estate. At 30 years of age, Evans was appointed Regional General Manager of an outdoor advertising manufacturing company (a subsidiary of the Griffin Group), before being promoted and relocating to their head office in Sydney, New South Wales. In 1989, demands of a young family facilitated a move back to Perth, where he established a highly successful management consultancy specialising in productivity training, and workplace health and safety investigations. During his time in Perth, Evans was highly active with state and national industry groups and was a Councilor of the Western Australian Chamber of Commerce. In 2002, Evans was appointed Executive Director of the Franchise Council of Australia and helped reshape the governance and compliance practices of this highly regulated sector. In 2007 he was appointed the Executive Director of the Australian Retailers Association. He has also served as Executive Director of the Council of Textile and Fashion Industries Australia and Clubs Victoria. In these roles, he represented these organisations at productivity commission hearings, various government task forces and consultations, regulatory body advisory groups, industry forums and legislative advisory boards. He has presented at many national and international universities on business, advocacy, and political practices in regulated industries. Evans also represented Australia on a number of international industry bodies, trade delegations, and was a regular presenter at international industry expos and conferences. He served as the Communications Director on the World Franchise Council, Education Director with the Asia Pacific Franchise Confederation, and was appointed as the Australian franchise sector representative on the government Joint Trade Committee with Malaysia. Evans continues to serve, and consult to, peak industry associations and not-for-profit organisations. He is the founder and senior partner of the MALThouse Group, a firm providing strategic, governance, and advocacy services to member-based organisations. He is the creator of the AMENO Principle, a model for increasing an organisation's reputation and relevance, and the small business coaching program Latte Leadership He is often engaged as a key note speaker on business strategy, leadership, and political advocacy. Politics Evans entered politics with clear intentions to make a difference in policy areas he specialised – small business, industry