information exchange between servers and customers. The received information regarding to the taste and preference of the customers then can be used to provide tailored services, which in turn can positively strengthen customers' trust, commitment and loyalty toward the restaurant. Hwang et al. suggest that server disclosure is more effective to evoke customer disclosure in female customers, who are more likely to reveal personal information than their male counterparts. In addition, studies have shown that factors such as expertise (e.g. servers' knowledge and experience), customer-oriented attribute (e.g. listening to the concerns from the customers attentively), as well as marital status influence mutual disclosure in the restaurant setting. Expertise is positively correlated to both customer and server disclosure. Server disclosure is only effective in inducing disclosure and positive feelings from unmarried patrons who feel more comfortable to have a conversation with the servers. Organizational communication The ideas posited by the theory have been researched and re-examined by scholars when looking at organizational communication. Some scholars explored the arena of company policy making, demonstrating that the effect company policies have on the employees, ranging from slight attitudinal responses (such as dissatisfaction) to radical behavioral reactions (such as conflicts, fights and resignation). In this way, sophisticated implementation of controversial policies is required (Baack, 1991). SPT offers a framework allowing for an explanation of the potential issues. Media-mediated communication Self-disclosure in reality TV Reality television is a genre characterized by real-life situations and very intimate self-disclosure. Self-disclosure on reality shows can be considered to be self-disclosure by media characters, and the relationship between the audience and the media character is parasocial. In reality shows, self-disclosure is usually delivered as monologue, which is similar real-life self-disclosure and gives the audience the illusion that the messages are directed to them. According to social penetration theory, self-disclosure should follow certain stages, moving from the superficial layers to the central layers gradually. Nonetheless, rapid self-disclosure of intimate layers is a norm in reality TV shows, and unlike interpersonal interactions, viewers prefer early intimate disclosure and such disclosure leads to positive rather than uncomfortable feelings. Computer-mediated communication Computer-mediated communication (CMC) is another way in which people can develop relationships. Technology is seen as a medium that connects people, who would otherwise be strangers, through shared interests or cultures. The Internet has been thought to broaden the way people communicate and help build relationships by providing a medium in which