Jeff Yang () (born ) is an American writer, journalist, businessman, and business/media consultant who writes the Tao Jones column for The Wall Street Journal. Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle. Education Yang graduated from Harvard University in 1989 with a Bachelor of Arts in psychology. Career Yang has written the books, Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China, I Am Jackie Chan: My Life in Action (with Jackie Chan), Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism, and Secret Identities: The Asian American Superhero Anthology. He recently co-wrote the second graphic novel in the Secret Identities series, Shattered: The Asian American Comics Anthology. In addition, he has written for the Village Voice, VIBE, Spin, and Condé Nast Portfolio. Yang is also a business/media consultant on marketing to Asian American consumers for Iconoculture, Inc. Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans. From 1989 until 2002, when it went out of business, Yang was publisher of A Magazine, then the largest circulating English-language Asian American magazine in the United States. The magazine grew out of an undergraduate publication that he had edited while a student at Harvard University. Yang produced the first Asian American television show, Stir. He is a member of the Asian American Journalists Association and has served on the advisory boards of the Asian American Justice Center, Asian Americans Advancing Justice, and the China Institute in America. In March of 2022, Yang jointly authored and released RISE: A Pop History of Asian America from the Nineties to Now with Philip Wang and Phil Yu. Personal life Yang was married to Heather Ying, a physician assistant in cardiothoracic surgery. They divorced in 2013. They have two sons, Hudson and Skyler. Their elder son, Hudson Yang, is a star of the 2015 ABC television series Fresh Off the Boat, based on Eddie Huang's memoir, Fresh Off the Boat: A Memoir. See also Chinese people in New York City New Yorkers in journalism Taiwanese people in New York City References External links Asian American Justice Center bio Asian Pop column archive, San Francisco Chronicle INSTANT YANG, Jeff Yang's mailing list Random House co-author bio for I am Jackie Chan Wedding vows: Heather Ying & Jeff Yang, The