a runner on New Year's Day in 2000, not noticing that every dire Y2K prediction has come to pass; and "Move," which edited seamlessly dozens of athletes and children moving from one sport or activity to another. "The Morning After" aired in late 1999 and won the Emmy in 2000; "Move" aired during the 2002 Winter Olympics and won the Emmy that year. In 2002, the Gunn Report named W+K as the most-awarded agency in the world, and the agency was AdWeek's "Global Agency of the Year" in 2007. "It's Mine", Wieden+Kennedy's advertisement for Coca-Cola which aired during Super Bowl XLII in 2008, was named as the best Super Bowl commercial of the decade by Adweek magazine. The magazine also picked W+K's "Grrr" for Honda as the overall commercial of the decade. Meanwhile, Bob Garfield of AdAge added Wieden+Kennedy's "Go Forth" for Levi's as one of the worst ads in 2009. The next year Adweek named them as agency of the year for their work, which included "The Man Your Man Could Smell Like" campaign for Old Spice. Both Creativity and AdAge named Wieden+Kennedy agency of the year for 2010. In 2011, Fast Company named Wieden+Kennedy as one of the 50 most innovative companies. Selected notable campaigns Nike The "Just Do It." tagline, coined by Dan Wieden, and inspired by the final words of executed murderer Gary Gilmore. "Bo Knows", featuring professional football and baseball player Bo Jackson. An iconic commercial in which Brazilian footballer Ronaldinho puts on a new pair of Nike shoes and subsequently begins juggling the ball and kicking it off the crossbar of the goalpost several times, not letting it touch the ground. This commercial went viral on YouTube and was the first YouTube video to reach one million views. Air Jordan ads featuring Spike Lee as "Mars Blackmon". Charles Barkley's "'I Am Not a Role Model'" ad. "Revolution", featuring the Beatles song "Revolution". "Instant Karma", featuring the song "Instant Karma!" by John Lennon. The "If You Let Me Play" campaign, empowering girls to participate in character-building team sports. Noted Nike basketball ads starring Penny Hardaway (Li'l Penny), and LeBron James (the LeBrons). Lance Armstrong's "LIVESTRONG" yellow bracelet campaign to raise funds for cancer research. "Pretty", featuring tennis player Maria Sharapova. "Here I Am", 22 stories of confidence through sport, for Nike Women, Spring 2008. "Write the Future", for Nike Football, Summer 2010. "Dream Crazy" for