and became the returning champion, entitled to play again on the next episode. This version began as part of NBC's daytime schedule. A series of technical problems allegedly made the pilot episode look bad enough for NBC to decline to purchase the show, but after an appeal from the producers, citing the fact that all TV shows at the time were given at least 13 weeks to succeed or fail, it aired on the network. It became successful enough to warrant a second version of the series, beginning on prime time in the fall of 1957. Shown weekly, that version became the first TV game show to be broadcast in color. After being a top-10 primetime show for some time, the show's ratings gradually but noticeably declined, and by 1963 NBC had canceled it. The show was then picked up by ABC and ran in prime time on that network for one full season (1963–64); the daytime version ended in 1965. 1972–present Format Since 1972, the current version of The Price Is Right has used the same structure: One Bid, in which four players in Contestants' Row bid on a prize, attempting to give the prize's suggested retail price without exceeding it. The price is revealed and the player with the winning bid goes on stage to play a pricing game. The first four players on Contestants' Row are called from the studio audience at the start of the show, and after each pricing game, a new player is called to fill the vacant slot. Pricing games, in which the contestant plays for a range of prizes, frequently money or automobiles, with most games based on the player's knowledge of the retail price of the prizes or other consumer goods like food and household products. The Showcase, in which the two top players of the day are shown two showcases, which are collections of prizes. After the first showcase is revealed, the top player is awarded the option of bidding on the first showcase or passing it to the other player. The second showcase is then revealed and bid upon by the player who did not bid upon the first. The player who bids closer to, but does not exceed, the total retail price of their showcase wins it. If the difference between a contestant's bid and the showcase's value is within a certain range, the player wins both showcases;