relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices. Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires." According to him, "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice." Disputing Gladwell's theory, in the study "Perceptions of Social Media for Politics: Testing the Slacktivism Hypothesis", Kwak and colleagues (2018) conducted a survey which found that people who are politically expressive on social media are also more likely to participate in offline political activity. Ownership of content Social media content is generated through social media interactions done by users through the site. There has always been a huge debate on the ownership of the content on social media platforms because it is generated by the users and hosted by the company. Added to this is the danger to the security of information, which can be leaked to third parties with economic interests in the platform, or parasites who comb the data for their own databases. In order for social media platforms such as Facebook, Instagram, Twitter, and YouTube to publish your content online, they must be issued a license from the copyright owners. A license is a legitimate right that allows them to carry out a specific task. Simply put, you grant each platform permission to use your content in accordance with their terms and conditions even if you control the stuff you submit to social media. Although each of these licenses differs differently from the others, they all give the social media sites permission to utilize your copyrighted work however they see fit. Theoretically, they could make commercial use of it and even sell or sublicense their license to a third party for that party's use; however, because each license specifically states that it is "royalty free" you would never earn a share of the revenue. After being acquired by Facebook in 2012, Instagram made headlines when it revealed it intended to use user posts in adverts without seeking permission from or paying their users. To determine if that is still the case, let's examine the Terms of Service. Instagram states: "Instagram does not claim ownership by any Content that