Circle's Marketer of the Year award for advertising agency clients for "25 Yrs of Soul", a nostalgic commercial featuring the 1983 hit song "Burn Out" by local musician Sipho "Hotstix" Mabuse. In 2013 he won the Marketing Leadership and Innovation Award category of the Loerie Awards. Suppliers Chicken Licken obtains its chickens from Rainbow Chicken Limited, a JSE-listed company which is South Africa's largest producer of chickens. It has imported chickens from Brazil in the past when Brazilian exporters began undercutting Rainbow and other South African chicken farmers and flooding the market with surplus chicken. It obtains its spices from Robertsons Spices, a Unilever brand of herbs and spices. Chicken Licken uses fryers supplied by Henny Penny, an American manufacturer of cooking equipment used by major fast food companies such as KFC and McDonald's. Controversies and Lawsuits Over the years, Chicken Licken has embarked on a hostile campaign to enforce its trademark of the word "soul", aggressively targeting any business, no matter how big or small, that uses the word in its name or as a product. Chicken Licken listed the word "soul" in 1994 as a trademark under the classes of 29 and 30, utilising the word as part of their lexicon in marketing campaigns and product names. The trademark meant that the word could not be used by anyone else in trade to describe certain types of food and drink, but was later extended to include restaurants and food services. Targets of lawsuits over the years have included vegan restaurants, independent stores, cafes, food manufacturers, startups, and guest lodges. In almost all instances, the targets of the legal actions have been small businesses that could be easily intimidated by the R3 billion corporate. The first noted instance to receive widespread publicity occurred when the fast food giant took legal action against Durban-based vegan restaurant Oh My Soul and frozen food manufacturer We Are Food in 2019. Oh My Soul opened its doors in September 2018, serving vegan meals that included "licken" and "vish". Six months after opening, owners Tallulah and Richard Duffin, received a letter of demand from Chicken Licken's attorney Ron Wheeldon alleging infringement of its trademark "soul". Following a three-week negotiation, the Duffins agreed to rebrand their "licken" as "vicken" and their "soul salad" as a "sacred salad", but refused to rebrand their store. Chicken Licken refused to accept this and filed an urgent adjudication, and