going viral. Many social media sites provide specific functionality to help users re-share content, such as Twitter's "retweet" button or Facebook's "share" option. This feature is especially popular on Twitter, allowing users to keep up with important events and stay connected with their peers. When certain posts become popular, they start to get retweeted over and over again, becoming viral. Hashtags can also be used in tweets to take count of how many people have used that hashtag. However, it's important to note that not all content has the potential to go viral, and it's difficult to predict what content will take off. Despite this, viral marketing campaigns can still be a cost-effective and powerful tool for promoting a message or product. Bots Bots are automated programs that operate on the internet, which have become increasingly popular due to their ability to automate many communication tasks. This has led to the creation of a new industry of bot providers. Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms. As companies aim for greater market shares and increased audiences, internet bots have also been developed to facilitate social media marketing. With the existence of social bots and chatbots, however, the marketing industry has also met an analytical crisis, as these bots make it difficult to differentiate between human interactions and automated bot interactions. For instance, marketing data has been negatively affected by some bots, causing "digital cannibalism" in social media marketing. Additionally, some bots violate the terms of use on many social media platforms such as Instagram, which can result in profiles being taken down and banned. 'Cyborgs'—either bot-assisted humans or human-assisted bots—are used for a number of different purposes both legitimate and illegitimate, from spreading fake news to creating marketing buzz. A common legitimate use includes using automated programs to post on social media at a specific time. In these cases, often, the human writes the post content and the bot schedules the time of posting. In other cases, the cyborgs are more nefarious, e.g., contributing to the spread of fake news and misinformation. Often these accounts blend human and bot activity in a strategic way, so that when an automated account is publicly identified, the human half of the cyborg is able to take over and could protest that the account has been used manually all