Vertagear, CyberPowerPC, the Diverse Gaming Coalition, and the National Organization for Women. SteelSeries considered the campaign to be damaging to their brand and misrepresented the level of SteelSeries involvement. The company released a statement stating that the way Bully Hunters represented the gaming community was wrong and disingenuous, adding stating that SteelSeries was not involved in the management of the event and did not pay FCB Media to produce it. A CyberPowerPC representative stated "What they told us was completely [different?] than the way they executed it" and that they felt misled. Brandon Cooke, FCB's global chief communications officer, told Polygon "As this effort did not live up to our high standards, we decided to end this program, but hope the conversation it has raised around ending harassment in gaming continues". By the end of the campaign all claimed sponsors had withdrawn their support. References External links FCB website Advertising agencies of the United States Companies based in Chicago Interpublic Group Clio Award winners