Wieden+Kennedy (W+K; earlier styled Wieden & Kennedy) is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book Where the Suckers Moon: The Life and Death of an Advertising Campaign. Media Wieden+Kennedy has created original content for various brands under the moniker W+K Entertainment since 2001. Its productions include Battlegrounds, an MTV2 series showcasing streetball; Ginga, a documentary about Brazilian football (soccer) players; and Road to Paris, documenting Lance Armstrong's path to his third Tour de France victory in 2001. In 2003, Wieden+Kennedy created W+K Tokyo Lab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K Tokyo Lab has released CD/DVD titles that combine music, graphics, and film. Tokyo Lab's current roster features local hip-hop and electronic artists including Hifana, DJ Uppercut, Afra, and Takagi Masakatsu. 2004 saw the launch of "Wieden+Kennedy 12", a 13-month experimental advertising program that accepts 13 applicants each year for an intensive laboratory experience where students work for real clients under the direction of members of the W+K Portland office. In 2006, Wieden+Kennedy debuted an afternoon showcase of established and emerging musical artists in the atrium of W+K's Portland office, dubbed the "LunchBox" concert series. Past concerts have featured Janelle Monáe, Art Brut, The Rapture, Son Volt, Lyrics Born, Ladytron, Cut Chemist, Cold War Kids, Nada Surf, Juliette and the Licks, Pete Yorn and Snax. Wieden+Kennedy's exploration into original programming was started in late 2008 with WK Radio, and subsequently in Fall 2009 with WKEntertainment. Awards Two of the agency's television ads for Nike have won Emmy Awards: "The Morning After," which featured