to encourage the customers to talk to the staff and give the stores a more personal feel. In 2010, Gamestation relaunched its Christmas campaign with a similar theme, "Talk to the Gamers". A campaign used to again encourage customers to come and talk to the staff in an attempt to be more personal. This promotion starred the "Faces of Gamestation." Four staff members from the Gamestation brand were chosen and used in both standard advertising and Christmas themed displays. Mainly used in store and in newspapers. The original four staff members were Fat Steve (Liverpool Lord Street), Robyn (Merry Hill), Amber (Bracknell) and Kevin (Reading). The response from this was quite popular so the idea was used again throughout 2011 with a different cast of staff. The campaign for Christmas in 2011 was themed "Welcome Home Gamers" with television adverts focused on people portraying family members, friends or the "Gamer" themselves coming in from the cold and finding what they needed in store. April Fools' 2010 On April Fools' Day 2010, Gamestation temporarily added a clause to its online sales contract claiming that "By placing an order via this Web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul." Besides the humorous reference to a deal with the devil, the prank was meant to illustrate the problems with fine print in clickwrap license agreements that allow companies to hide unfavourable conditions from their consumers. References External links Gamestation official website Defunct retail companies of the United Kingdom Former Viacom subsidiaries Retail companies established in 1993 Retail companies disestablished in 2012 Video game retailers in the United Kingdom