go right to the beer drinking, brewery-loving people of Wisconsin. In a series of humorous radio and print advertisements and public meetings around Wisconsin, Janus and his partners were able to raise more than $1.5 million from state residents in a most unusual stock offering – an IPO connected only to a business plan, not an ongoing business. For his efforts, or chutzpah, Janus was nominated by the state securities commissioner for an Arthur Young Wisconsin Entrepreneur of the Year award. (He received an honorable mention.) Capital Brewery in Middleton, Wisconsin brewed its first beers in 1986. In 1998 it was named as the top brewery in the U.S. and seventh best in the world, at the Beverage Testing Institute's World Beer Championships in Chicago. In 1990, Janus began his career as an interviewer, writer and audio journalist. Since then he has interviewed hundreds of people on topics covering education policy, the environment, business, health and language. For example, a program on American dialects and another on the dark sky movement, aired around the world on Voice of America. Janus has also been heard on Marketplace, and thousands of CDs and websites. In 1999, Janus created You’re Not Alone: Conversations with Breast Cancer Survivors and Those Who Love Them, a first-person audio book which was awarded top honors by the Audio Publishers Association. In 2004, the German publishing company Langenscheidt, published Living in the U. S.: Das Praxistraining für Job und Alltag, a series of books and audio interviews with representative Americans created to help Germans understand everyday spoken American English. In 2006, Janus began to revisit dairy farming by producing a series of first-person audio stories of dairy farmers and cheesemakers for the Wisconsin Milk Marketing Board. While working on these stories he realized that to tell the story of dairying today, he would also need to tell the remarkable story of how dairying came to Wisconsin and how it transformed the state. As I put each of these [audio] stories together, I was searching for ways to place them in a kind of “deeper soil,” a context or understanding that would examine not only what something was—a silo, for example— but also why it was, what problem it had solved and what changes it had wrought. I came to realize that the past is that deeper soil, that things planted in the past of Wisconsin dairying have grown