by infinite filibustering." This is also relative to the issue "justice" in the social network. For example, the phenomenon "Human flesh search engine" in Asia raised the discussion of "private-law" brought by social network platform. Comparative media professor José van Dijck contends in her book The Culture of Connectivity (2013) that to understand the full weight of social media, their technological dimensions should be connected to the social and the cultural. She critically describes six social media platforms. One of her findings is the way Facebook had been successful in framing the term 'sharing' in such a way that third party use of user data is neglected in favor of intra-user connectedness. The fragmentation of modern society, in part due to social media, has been likened to a modern Tower of Babel. Essena O'Neill attracted international coverage when she explicitly left social media. Trustworthiness and reliability There has been speculation that social media has become perceived as a trustworthy source of information by a large number of people. The continuous interpersonal connectivity on social media, for example, may lead to people regarding peer recommendations as indicators of the reliability of information sources. This trust can be exploited by marketers, who can utilize consumer-created content about brands and products to influence public perceptions. Social media has been found to magnify misinformation, particularly in the immediate aftermath of a crisis event before much information is known about said event. These "information holes" in the wake of a major disaster become filled by speculation and false information on social media platforms, which are then shared by other users and sometimes by news organisations, amplifying the spread of said misinformation in a positive feedback loop. The trustworthiness of information found on social media platforms can be improved by fact-checking. Some social media has started to employ this. Evgeny Morozov, a 2009–2010 Yahoo fellow at Georgetown University, contended that information uploaded to Twitter may have little relevance to the masses of people who do not use Twitter. In an article for the magazine Dissent titled "Iran: Downside to the 'Twitter Revolution'", Morozov wrote: Professor Matthew Auer of Bates College casts doubt on the conventional wisdom that social media are open and participatory. He also speculates on the emergence of "anti-social media" used as "instruments of pure control". Data harvesting and data mining Social media 'mining' is a type of data mining, a technique of analyzing