Blue Angel premièred on 1 April 1930. By 1928, when Joseph Goebbels made a speech attacking the commercial establishments surrounding the Kaiser Wilhelm Memorial Church, the square contained a cluster of Berlin's premier cinemas—Ufa-Palast am Zoo, Gloria-Palast, Capitol, Marmorhaus and Tauntzien-Palast—in addition to cafés, theatres, and other business establishments, and some businessmen had sought to establish it as Berlin's Broadway. In 1943, the square was heavily bombed and most of the area was destroyed. After World War II the square experienced massive reconstruction when it became the quasi-symbolic centre of West Berlin in compensation for the loss of the historic centre around Alexanderplatz and Unter den Linden in Mitte, then part of East Berlin. In 1947 the square was given the new name 'Breitscheidplatz' after Rudolf Breitscheid, a German Social Democrat who was killed at the Buchenwald concentration camp in 1944. Post-war The Kaiser Wilhelm Memorial Church (informally known as der Hohle Zahn, "the Hollow Tooth", by Berliners) was in shambles after the war. In the 1950s and 1960s the trend in Berlin was to tear down buildings damaged in the war and to build anew. The renowned West German architect Egon Eiermann originally planned to completely demolish the ruins, causing numerous public protests. He then designed a modern parish church and separate belfry, beside which the ruined spire of the old church would be preserved as a memorial. The new Gedächtniskirche was consecrated in 1961 and soon became the architectural pride of West Berlin and a memorial against war and destruction. The development of the square included the erection of the Zoo Palast cinema replacing the Ufa-Palast am Zoo in 1956, the Bikini-Haus on the northern side finished in 1957 (named after its bare "midriff" on the second floor) and the Schimmelpfeng-Haus built in 1960 (now demolished) on the site of the old Gloria-Palast. In 1965, the Europa-Center shopping mall was opened by Mayor Willy Brandt on the site of the former Romanisches Café. It included a large cinema complex and an highrise. The Center with its characteristic Mercedes-Benz star on top became a major business centre and unofficially gave the Breitscheidplatz the reputation of being the commercial hotspot in West Berlin. Today the building still hosts numerous department stores, pavement coffee shops and restaurants and is a popular tourist attraction. It has landmark status. Redevelopment The Breitscheidplatz, still one of Berlin's most visited places, is known by many