USA on the Zattoo platform, and these in turn have several million end customers. History Zattoo was created to stream the 2006 FIFA World Cup in Germany. On 20 April 2007, Zattoo launched in Denmark with ten channels and started piloting in the United Kingdom. On 4 October 2007, Zattoo reached one million registered users in Europe. Since June 2015, Zattoo Germany integrates an on-demand TV function, which enables viewers to watch a broadcast up to seven days after their TV broadcast in full length. The UEFA Euro 2016 provided Zattoo with a new user record: a total of 1.8 million viewers watched the games on the OTT platform, more than 800,000 of them in Germany. A quarter of the TV consumption during the Euro 2016 through Zattoo took place using TV sets connected to the internet, further narrowing the gap to smartphone/tablet usage (35%) and web usage (40%). In December 2016, Zattoo reached two million monthly active users. Zattoo has introduced restart functionality for 50 TV channels for its German customers including channels offered by RTL and ProSiebenSat.1. If a user missed the beginning of a show, they can start the show from the beginning. Zattoo also offers a recording function which enables users to record up to 30 TV shows. Since January 2018 Zattoo enables cross-border TV streaming for German users within the EU. This means that they can watch German TV programmes while staying temporarily abroad in another EU country. A registration with Zattoo and a PREMIUM account (paid subscription) are required. Zattoo is also an expert for Programmatic TV. The company offers dynamic advertising insertion (DAI) to advertisers. With DAI it is possible to embed video commercials in the TV live stream. Chip.de tested German TV streaming service in the following four categories in June 2017: number of channels, picture quality, type of end-user use and range of functions / service. According to Chip.de Zattoo, the best price performance with additional functions such as the break and restart functions is offered. As of 28 January 2019, Zattoo takes over the end customer business of Magine TV Germany, which is discontinuing its TV streaming service in Germany. 150,000 affected users will receive a welcome offer from Zattoo to continue watching HD TV on all Internet-enabled devices and to use time-shift TV features. Since October 2020, Zattoo's consumer business has also been available in Austria. In March 2021,