and Queensland. At the end of December 2014, that number had decreased to six stores. As at March 2016 with the closure of Toombul and Alderley (both later reopened as Coles) in Brisbane and as of April 2016 Coles take over of the Lisarow store in New South Wales left only one store remaining at Loganholme, Queensland. This store closed on 30 June 2017, ending the Bi-Lo brand after 38 years in operation. Advertising The tag-line "Extra Value for You" was used between 1999 and 2003, which was replaced by "Why Pay More!" Between 2000 and 2005, TV cook Iain Hewitson was the face of Bi-Lo and Newmart supermarkets across Australia, with Bi-Lo sponsoring and supplying his cooking shows. In late 2005, a stylised Bi-Lo docket was adopted as Bi-Lo's mascot and its use replaced Hewitson. At this time, the tag-line "It's the total of the docket that counts!" was used. In 2003, a campaign recording customer answers to "Why do you shop at Bi-Lo?" was used. In 2007 amid the Coles conversion, an election-style campaign also featured the stylised Bi-Lo Docket with the tag "Reduce the total of your docket!" Former slogans included "We Do, You Do" and "Cheap Groceries". Formats Bi-Lo Mega Frrresh In response to its main competitor Franklins launching "Franklins Big Fresh" in the early 1990s, Bi-Lo launched its Mega Frrresh brand at Greenacres, South Australia in 1994. Like Franklins Big Fresh, it combined discount shopping with a market-style atmosphere. Newmart Bi-Lo purchased six Newmart supermarkets in 1996 for A$16 million. Newmart was a small independent discount chain in Perth, Western Australia with a similar format to Bi-Lo: discount groceries, bulk foods, extensive fresh produce, meat and delicatessen sections. Bi-Lo was unable to re-brand the stores since Foodland Associated Limited traded stores in Western Australia under the Bi-Lo name at the time. The Newmart chain grew to 18 stores by 2002, had its own website until 2006, and like Bi-Lo, launched the slogan "Extra Value for You" in 1999. Started in 1987 by Fred Fairthorne of Farmer Jack's fame, as an independent discount supermarket with three stores in Greenwood, Floreat and Kardinya by 1992 to the West Australian Independent Grocers buying group - which also included Farmer Jack's, Advantage. MAC's and Charlie Carter's - its home brand products were "Black & Gold". A further three stores were opened between 1992 and the sale to Coles and