built in 1927. The University of Wisconsin–Milwaukee was established in 1956, replacing the smaller Downer Avenue Teachers College. Brady Street became the focus of Milwaukee's counter-culture in the 1960s, with Brady Street Days, head shops, Glorioso's Italian Market, several bars and Kitchen Sink Press, one of the world's largest underground comics publishers. In recent decades, the area has seen housing assessments climb and issues with gentrification worsen. Commerce continues to grow in different parts of the area as a result of continued private and developer investments. The Downer Theatre is another historic neighborhood cinema that plays independent films. Milwaukee's East Side is home to several museums and galleries including the Villa Terrace Decorative Arts Museum, Charles Allis Art Museum, Emile H. Mathis Art Gallery at the University of Wisconsin-Milwaukee, the Green Gallery, and the Jewish Museum Milwaukee. Neighborhoods The East Side contains several neighborhoods including the Lower East Side, Murray Hill, Northpoint, Lake Park, Riverside Park, the Upper East Side, Cambridge Woods and Downer Woods. The neighborhoods to the north and east are traditionally more residential and affluent while those to the south and west take on a more urban and mixed-use identity. The Lower East Side The Lower East Side is a neighborhood North of Downtown and East of Riverwest. It is bounded by the Milwaukee River on the west, Lake Michigan on the east, North Avenue on the north and State Street on the south. Brady Street itself runs west from Prospect Avenue (overlooking the Lake) to Water Street. In the 1880s, Brady Street became a commercial district of Yankee and German owned shops. Regano's Roman Coin, one of the original Pabst tied house taverns, is still located on Brady Street, though the vintaged beer signs outside read "Blatz". This tavern was built in 1890 and is unique in that it was designed by architect Otto Strack, who also designed Milwaukee's Pabst Theater. Today, Lower East Side is filled with coffee houses, nightclubs, restaurants, vintage clothing, and thrift stores. Lower East Side is often associated with being once the heart of Milwaukee's Italian community, even being called "Milwaukee's Little Italy". But before World War II, it was largely home to Polish immigrants. In fact, historic St. Hedwig's Roman Catholic Church, a long-time Polish church, which was built in 1871, stands at the corner of Brady Street and Humboldt Avenue. In the 1960s, Italians and other assimilated groups began