Telugu film Mayabazar directed by K. V. Reddy. The film became successful and ran for 100 days and he organized the event at Gudiwada. In an interview, Chowdary stated that R. Narayana Murthy, who established "Sneha Chitra" and E. V. V. Satyanarayana, who established E. V .V. Cinema inspired him for establishing "Bommarillu Vaari" production house. Later years (2003–present) Nandamuri Harikrishna became a commercially successful actor at the age of 48 with Seetayya, directed by Chowdary. After Seetayya, Chowdary met Sravanthi Ravi Kishore for the film Devadasu. The film featured Kishore's nephew Ram Pothineni and Ileana D'Cruz, The film was released on 11 January 2006 and became a blockbuster grossing 17 crores. During the post production of Devadasu, Chowdary approached Nandamuri Balakrishna to collaborate for Okka Magaadu. It was released on 11 January 2008. The film became a flop and most of the theaters were seen vacant after the first week of release. Chowdary then directed Saleem starring Manchu Vishnu, Ileana and Mohan Babu in prominent roles. It was produced by Mohan Babu in his production house Sree Lakshmi Prasanna Pictures. This was the only film Chowdary didn't produce after establishing his own production house. It was released on 12 December 2009 and failed to get appreciation from audiences and critics. In 2012, Chowdary produced the film Nippu under the direction of Gunasekhar, starring Ravi Teja and Deeksha Seth. Chowdary and Ravi Teja shared same room and Gunasekhar lived in another floor of same building at Madras, during their trails in film industry. This film was released on 17 February 2012. Though it got good openings it turned out to be a flop later. In 2010, Chowdary launched the film Rey introducing Chiranjeevi's nephew Sai Dharam Tej and Saiyami Kher as lead actors. The release was then postponed to 2013 but it didn't happen too. Finally, the film was released on 27 March 2015. Meanwhile, Tej's second film Pilla Nuvvu Leni Jeevitham directed by A. S. Ravikumar Chowdary was released. However, Rey became a flop. Chowdary is now in trails of launching his next film with debut actors again. Personal life While working for Ninne Pelladata, Chowdary liked actress Geetha who played the role of Nagarjuna's sister. With mutual consent, they both wanted to get married but Chowdary's parents were not willing to accept an inter-caste marriage. Later, he convinced them and married Geetha. She also acted in Sindhooram opposite