as Wellington boots, a rubber boat and a rubber plant in order to be ready for the chewiest of chews - Chewits. In the late 1990s, Chewits experimented with ads showing multiple newscasting dinosaur puppets. The catchphrase advice at the close of each 'broadcast' was to "do it before you chew it". This style of ads was relatively short-lived for Chewits. With a change of advertising agencies, the puppets were replaced by colourful 2D animations. Chewie the Chewitsaurus was re-introduced in two popular adverts from this time. In the first, which aired in 1999, Chewie roller skates on two buses through a busy city scene. The second, which went out a year later in 2001, shows Chewie waterskiing at a popular seaside resort. The ads included a rendition of the 1994 hit song 'I like to move it' by Reel 2 Real, with the chorus, "I like to Chewit Chewit." In 2003, after a further shift in advertising agencies, a new ad was aired showing a wide range of animals auditioning to be the new face of Chewits. The ad announced the return of the iconic dinosaur Chewie mascot, now dubbed 'Chewie the Chewitsaurus'. In 2009, Chewits introduced the new Chewie the Chewitsaurus look, showing a contemporary, computer-game-style slick design. Chewie the Chewitsaurus features on all Chewits packaging and sponsorship activity. In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth. Social media In 2009, Chewits launched a social media campaign with the new-look Chewie the Chewitsaurus. The Facebook page titled “Chewie the Chewitsaurus” and has established over 400,000 ‘likes’ in its lifetime. Copyrighting on the Facebook page is derived from, and reminiscent of the 1950s radio serial narrator style from the previous TV advertising campaigns. Former advertising slogans "Chewits, even chewier than a 15-storey block of flats" "No fruit chew chews chewier" "Chew for victory" "Chews flash" "Do it before you Chewit" "Chew Chewits coz' Chewits do it" "He likes to Chewit" "For monster chewers only" "There's no escaping the chew hit" "Chewier than Barrow-in-Furness bus station" “Chew it like Newport County Football club” Current advertising slogans "Born to be chewie" "Unleash the taste adventure" "Can you handle it?" "For xtreme chewers only" Promotion and sponsorship Chewits have been involved in a range of promotional activity over the years including the Chewits log flume at