WMCN-TV (channel 44) is a television station licensed to Princeton, New Jersey, United States, serving the Philadelphia area with programming from ShopHQ. It is owned by WRNN-TV Associates alongside Willow Grove, Pennsylvania–licensed independent WTVE (channel 51) and Trenton, New Jersey–licensed Class A station WPHY-CD (channel 25). WMCN-TV's studios are located on Dobbs Lane in Cherry Hill, New Jersey. Through a channel sharing agreement with PBS member station WHYY-TV (channel 12), WMCN-TV transmits using WHYY-TV's spectrum from an antenna in the Roxborough section of Philadelphia. History The station first signed on the air on May 29, 1981 as WWAC-TV, originally licensed to Atlantic City, New Jersey and broadcasting on UHF channel 53. The station changed its callsign to WMCN-TV in 2003. In 2009, the station was rebranded as "Get It On TV Philadelphia" to reflect its focus on the entire Philadelphia market, not just Atlantic City. Most of the station's programming consisted of infomercials, many of which were produced by WMCN for local companies. The remainder of WMCN's schedule was filled with several hours per week of regional faith-based telecasts as well as children's and community interest programming. In 2011, WMCN obtained rights to broadcast games from the Arena Football League's Philadelphia Soul, broadcasting a majority of their regular season games on the station. In 2012, the station was once again rebranded as "WMCN44," signaling a shift towards a more traditional independent station. WMCN also added several syndicated programs to its schedule, including Cold Case Files, Dog the Bounty Hunter and Punk'd. On September 10 of that year, WMCN announced that it would produce three new original weekly series: A New View, an issues-oriented show hosted by former WTXF-TV (channel 29) personality Dawn Stensland, Tolly's Awesome Friends, a series centered on noteworthy locals hosted by ex-WTXF sports director Don Tollefson, and Philly Sports Spotlight, a locally focused series hosted by former WPVI-TV (channel 6) sports anchor Phil Andrews. On December 4, 2014, voluntary assignment of the station's license was changed from Lenfest Broadcasting, LLC to WMCN License Holdings, LLC, which will have exactly the same ownership structure as Lenfest. In the fall of 2016, WMCN added programming from Newsmax TV during the 4–6 p.m. and 8–9 p.m. hours, as well as nightly broadcasts of the Cowtown Rodeo and motorsports newsmagazine Raceline TV, plus the weekly Ring of Honor Wrestling series. In the Federal Communications Commission (FCC)'s incentive auction, WMCN-TV sold its