reign as champion. On October 25, 2008, in Mexico City, Mexico, Blue Demon, Jr. defeated Pearce to win the NWA Championship. Pearce defeated Dru Onyx on January 23, 2010, in Quebec City, Quebec, for the NWA British Commonwealth Heavyweight Championship. Pearce defeated Blue Demon Jr, then holder of the NWA World Heavyweight Championship, and Phil Shatter in a three-way match to win the NWA World Heavyweight Championship for a third time on March 14, 2010, at NWA New Beginnings. Then at the NWA Legends Fanfest on August 7, 2010, Pearce successfully defended the NWA World Heavyweight Championship against Bryan Danielson. Pearce's third title reign ended on March 6, 2011, when he was defeated for the title by Colt Cabana at the NWA Championship Wrestling from Hollywood television tapings. After leaving Ring of Honor, Pearce began working as head booker for NWA Championship Wrestling from Hollywood until stepping down due to 'family obligations'. Pearce's resignation allowed Joey Ryan to take over the book. Pearce continues to perform on the television show and acts as a producer for the series (credited as A.J. Pearce). On July 31, 2011, Pearce won the NWA World Heavyweight Championship for the fourth time by defeating Chance Prophet, Jimmy Rave and Shaun Tempers in a four-way match to win the vacant title. He would lose the title to Colt Cabana on April 8, 2012. On July 21, Pearce regained the title from Cabana by defeating him in a Two Out of Three Falls match. On October 27, Pearce vacated the title, after the NWA refused to allow him to defend the title against Colt Cabana in a deciding match in the Best of Seven Series. After losing the series against Cabana, Pearce left the NWA. Pearce's NWA hiatus lasted only three months before NWA Smoky Mountain announced him as a participant in the Smoky Mountain Cup on April 26, 2013. After the event he made regular appearances for NWA until he retired from wrestling in 2014. On February 5, 2015, Pearce was enshrined in the NWA Hall of Fame as the first inductee of the 2015 class. Seven Levels of Hate Following Pearce's loss of the NWA title for a second time to Colt Cabana on April 8, 2012, Pearce challenged Cabana to a Best-of-Seven series which was dubbed the "Seven Levels of Hate". The series would be contested under seven different stipulations in seven different locations,