WJRR (101.1 FM) is a commercial radio station licensed to Cocoa Beach, Florida, serving Greater Orlando. Owned by iHeartMedia, WJRR airs an active rock radio format. It is the Orlando affiliate for the syndicated rock series Skratch 'N Sniff. WJRR studios and offices are located on Maitland Center Parkway in the Orlando suburb of Maitland. The station transmitter is off Fort Christmas Road in Christmas, Florida. In addition to a standard analog transmission, WJRR broadcasts three HD Radio subchannels: The first carries the main station programming. The HD2 subchannel airs the sports radio format of sister station WYGM and the HD3 subchannel broadcasts an alternative rock format. WJRR streams online via iHeartRadio. History Early years and active rock (1962-2002) On June 12, 1962, the station first signed on as classical music station WXBR. It was owned by the Stereo Broadcasting Company with studios and offices in Cape Canaveral. The station changed its call sign to WCKS in 1968 and adopted a Top 40/CHR format as CK101. In 1984, the station picked up the call letters WDOQ after they were dropped by 101.9 FM in Daytona Beach and the format was changed to album rock during the week of June 9, 1984, then to adult contemporary shortly afterward that August. 101.1 FM adopted the new call sign WSTF in 1985, and became known as Sunny 101 and later Star 101, continuing with an adult contemporary format. After a brief stint as WVRI Variety 101 for nearly a year beginning in 1992, the current WJRR call sign and rock format were adopted on April 19, 1993 as 101.1 WJRR. The station carried the comedy morning show Ron & Ron. An early positioning statement was "Just Ron & Ron in the Morning, Just Rock and Roll the rest of the day." As the station evolved to modern rock around 1994 under the guidance of Program Director Steve Robertson, the official slogan became 101.1 WJRR, The Cutting Edge of Rock. Following the acquisition of crosstown rock rival WDIZ from Shamrock Communications in 1996, WJRR shifted to an Active Rock format with the slogan "The Rock Station." PD duties were picked up by WDIZ Program Director "Diamond" Dick Sheetz as Steve Robertson exited for an A&R position at Atlantic Records. After several weeks of simulcasting WJRR on the WDIZ signal, WDIZ picked up the call letters WSHE from 103.5 in Miami and shifted away from