media refers to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are useful applications of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development. Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages. Social media promotes users to share content with others and display content in order to enhance a particular brand or product. Social media allows people to be creative and share interesting ideas with their followers or fans. Certain social media applications such as Twitter, Facebook, and Instagram are places where users share specific political or sports content. Many reporters and journalists produce updates and information on sports and political news. It can truly give users pertinent and necessary information to stay up to date on relevant news stories and topics. However, there is a downside to it. Users are advised to exercise due diligence when they are using social media platforms. According to Andreas Kaplan, mobile social media applications can be differentiated among four types: Space-timers (location and time-sensitive): Exchange of messages with relevance mostly for one specific location at one specific point in time (e.g. Facebook Places, WhatsApp, Telegram, Foursquare) Space-locators (only location sensitive): Exchange of messages with relevance for one specific location, which is tagged to a certain place and read later by others (e.g. Yelp, Qype, Tumblr, Fishbrain) Quick-timers (only time sensitive): Transfer of traditional social media mobile apps to increase immediacy (e.g. posting on Twitter or status updates on Facebook) Slow-timers (neither location nor time sensitive): Transfer of traditional social media applications to mobile devices (e.g. watching a YouTube video or reading/editing a Wikipedia article) Elements and function Viral content Social media sites are powerful tools for sharing content across networks. Certain content has the potential to spread virally, an analogy for the way viral infections spread from individual to individual. When content or websites go viral, users are more likely to share them with their social network, which leads to even more sharing. Viral marketing campaigns are particularly attractive to businesses because they can achieve widespread advertising coverage at a fraction of the cost of traditional marketing campaigns. Nonprofit organizations and activists may also use social media to post content with the aim of it