rock toward a female-leaning AAA format, leaving WJRR as the only Orlando rock station playing new music. In 1997, WJRR was acquired by Clear Channel Communications, now known as iHeartMedia. Earthday Birthday In the 1990s, WJRR started an annual live music festival known as "Earthday Birthday" at the Central Florida Fairgrounds in Orlando. Each year the event brings in around 12 to 15,000 fans from all over the state of Florida. The show lasts approximately 12 hours with festivities normally beginning around 11 a.m. Past acts have included Kid Rock, Serj Tankian, Three Doors Down, The Offspring, Rob Zombie, Mudvayne, Godsmack, Velvet Revolver, Sevendust, Breaking Benjamin, Stone Sour, Papa Roach, WRONG, Staind, 311, Sublime with Rome and Shinedown. Alternative rock (2002-2011) In 2002, to compete up against former rocker WOCL, WJRR shifted back to a modern rock format from active rock and lured back legendary former PM Drive talent Sideshow Dan for afternoons, changing its moniker to Real Rock 101-One. In January 2008, WJRR dropped the "Real Rock" moniker and reverted to 101one WJRR, The Rock Station, just when rival WOCL switched to its current classic hits format. On January 25, 2008, it was announced that WJRR would be one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. Under Federal Communications Commission rules, Clear Channel had more radio stations in the Orlando radio market than permitted. WJRR and other stations to be sold were placed into the Aloha Stations Trust. In December 2008, Clear Channel took back WJRR after Arbitron reassigned the station to the Brevard County radio market, even though it is widely heard in Orlando. The syndicated Lex and Terry program replaced The Fiasco with Pat Lynch and Taco Bob on April 7, 2008. On May 1, 2010, during the 17th Annual Earthday Birthday event, it was announced that Orlando Mayor Buddy Dyer had declared May 1 to be 101.1 WJRR Day. This was in honor of Earthday Birthday becoming the largest single day music event to happen in the entire state of Florida, and also possibly the southeastern United States. On August 27, 2010, Crash and LT announced that WJRR would be dropping the Lex & Terry morning program, as a response to "literally thousands of emails and phone calls" from listeners stating that they would prefer music in