led them to three Pacific Coast Conference (PCC) titles, two Rose Bowls (1953 and 1955 seasons) and to a 6–3 record over arch-rival USC. Sanders instituted the distinctive football uniforms worn by the Bruins when he replaced the navy blue jerseys with "baking powderkeg blue", added the shoulder stripe to give the impression of motion, and changed the number style from block to clarendon. Sanders said these changes were made to make it easier to see his Bruins on the grainy black and white game films of the time. The 1954 Bruins compiled a 9–0 record and climbed to the top of the Coaches' Poll, sharing the national championship with Ohio State, winner of the AP Poll's title. Due to the PCC's early "no repeat" rule, the undefeated Bruins were unable to compete in the Rose Bowl that season despite being the PCC champion. Second-place USC, who the Bruins beat 34–0, played in the 1955 Rose Bowl instead and lost to Big Ten Conference champion and eventual co-national champion Ohio State, 20–7. Henry Sanders was also known for intensifying the Bruins' rivalry with USC. His teams were always given a speech before the game against their cross-town rivals that always ended with "Beat SC!" A famous quote was attributed to Sanders regarding the rivalry, "Beating 'SC isn't a matter of life and death. It's more important than that." Shortly before the 1958 season was set to begin, coach Sanders suffered a heart attack and died in a Los Angeles hotel. Assistant coach George W. Dickerson took over the Bruins on an interim basis before suffering a nervous breakdown. Then, a full-time head coach was hired. For his successes, he was inducted into the College Football Hall of Fame as a coach in 1996. William F. Barnes was the head coach for the UCLA Bruins football team for seven seasons. He guided his teams to a 31–34–3 (.478) record. He did have two seven-win seasons in 1960 and 1961, leading the Bruins to the 1962 Rose Bowl. That year, the Bruins finished the season ranked No. 16 in the final AP poll. Barnes resigned after the 1964 season after learning that athletics director J.D. Morgan was not going to renew his contract. Tommy Prothro era (1965–1970) On January 11, 1965, Tommy Prothro was hired away from Oregon State as head coach of the UCLA Bruins. In the 1965 football season, the