the shooting of particular scenes. What started as a small miff between the manager and the workers escalated with the workers showering stones, even as the film crew was leaving the quarry in their vehicles. The injured crew members were admitted to Apollo hospital. Director Rajamouli suffered a hairline fracture to his hand. A formal complaint was lodged against the quarry workers and its owner. Music The audio of Vikramarkudu was launched at a function arranged in a set erected near Hitec city on the night of 31 May. K Raghavendra Rao launched the audio and gave the first unit to YVS Chowdary. Ramesh Prasad, B Gopal and Gunnam Gangaraju were also invited as guests. The unit members who were present include ML Kumar Chowdary, Ravi Teja, Rajamouli, Anushka, Keeravani, Vijayendra Prasad, Brahmanandam, lyricist Danayya, Rajiv Kanakala, Ajay, Rama Rajamouli, Ravindra, Sarvesh Murari, Ram Lakshman, M Ratnam, Kotagiri Venkateswara Rao and Suresh Bujji. Suma anchored the event and Aditya Music bought audio rights. The soundtrack received a very good response from the public as well as critics. The song "College Papala" (well known as Chinta Ta Chita Chita) was reused by Sajid–Wajid in the Hindi remake of this film, Rowdy Rathore and also by M. M. Keeravani in the Kannada remake film Veera Madakari Reception Box office The film was commercially successful and was one of the highest grossers of Telugu cinema in 2006. and a theatrical run of 100 days in 54 centres. Vikramarkudu earned a distributors' share of {INR}19 crore (US$4.2 million) and worldwide gross collections of over 25 crore (US$5.5 million). Critical response It received positive reviews from critics. Idlebrain wrote: "On a whole, Vikramarkudu is another prospective blockbuster from the stable of Rajamouli". Totaltollywood wrote: "First half of the film goes in full entertainment mode. Second half gets into action part but the entertainment values are maintained at the same level.". Sify wrote: "On the whole, Vikramarkudu is a masala entertainer and is OK timepass fare.". Nowrunning wrote: "Watching Vikramarkudu is like eating a plate of Mirchi Bhajji from the roadside pushcart.". Fullhyd wrote: "Vikramarkudu is like one of those dishes that smell great during cooking, but just don’t taste the same way in the end. The film assiduously builds its story to a crest with your adrenaline pumping on all cylinders, but doesn’t quite know how to handle it thereon.". Cinegoer wrote: "One thing is