a week later the Duffins had to appear in the KwaZulu- Natal High Court. The case was heard and a judgement in favour of Oh My Soul Cafe was given on 25 March 2019, with KwaZulu-Natal High Court judge Dhayanithie Pillay ruling that the use of the term "soul" by Chicken Licken was “...philosophically, ideologically and in reality the very antithesis of veganism. Vegans are discerning consumers most unlikely to confuse or associate 'Oh My Soul' with the applicant’s conception of 'soul' in whatever form its trademarks appear". At the same time, Chicken Licken had started legal action against Durban frozen food startup We Are Food, owned by sisters Jane and Amy Weare. The sisters had included in their meal options a clean-eating range which included several vegan "Soul Bowls". Chicken Licken argued that a "soul bowl" was not a recognised dish and that the sisters were in contravention of Chicken Licken's trademark. After seeking legal advice, We Are Food opted to rebrand their Soul Bowls to Vegan Bowls rather than tie themselves up in a legal battle with the fast food giant. Other cases against South African small businesses included legal action taken against Soulsa in 2009, Native Soul, East Coast Soul Kitchen, Soulhouse, Soul Kitchen, Soul Souvlaki, and Tha'phe' Soul Food. See also List of fast-food chicken restaurants List of restaurants in South Africa References External links Official website Restaurants established in 1981 Companies based in Johannesburg Fast-food poultry restaurants Fast-food franchises Fast-food chains of South Africa Botswana cuisine South African companies established in 1981