the company, including the company's six most successful restaurants. Attempts to establish a presence in other African countries have been unsuccessful. Outlets in Zimbabwe, Nigeria and Mauritius were closed down due to problems with franchisees and the supply of chickens, electricity and foreign exchange for ingredients. Outlets in Lesotho and Swaziland in southern Africa were also closed down due to unpleasant business experiences. Countries Botswana – 18 outlets (2021) South Africa – 250 outlets (2013) Branding In 1981 Sombonos set up Golden Fried Chicken (Pty) Ltd and registered the trading name Chicken Licken, one of the names of the Henny Penny fable which was suggested by a waiter. The restaurants and packaging have been upgraded and the menu is updated annually, but the company logo has remained unchanged since 1981. Chicken Licken's products cater to the tastes of the local population. The company's most popular product is its hot wings introduced in 1992. Registered trademarks in South Africa include: Soul Food Full house Hot wings Popcorn Chicken Golden Fried Chicken (Pty) Ltd, trading as Chicken Licken, owns the trademark for the word soul in South Africa with respect to "restaurants, snack bars, cafes, fast food outlets, canteens and roadhouses; services connected with the sale and distribution of foodstuffs and refreshments; catering". Chicken Licken's food is positioned as a more affordable option than that of its main competitors in South Africa, KFC and Nando's. Chicken Licken was ranked second after KFC in the Fast Food and Restaurant Chains category of the Sunday Times Markinor 2007 Top Brands Survey, followed closely by Nando's which was ranked second in the previous year. The survey was based on consumer interviews and took into account factors such as brand awareness and trust. Chicken Licken was a client of the Net#work BBDO advertising agency until 2016 when advertising agency Joe Public United sold its soul. The brand is known for its humorous television commercials. Early Chicken Licken commercials were conceptualised by and starred actor and creative director Joe Mafela. Mafela starred in the Zulu television comedy series 'Sgudi 'Snaysi (1986–1992), and authored the company's "It's good, good, good, it's good its nice" jingle during the making of a Chicken Licken commercial in 1986. A subsequent retro style advertising campaign featured Dr CL Phunk, a character played by African-American actor Sydney Hall who dispenses Chicken Licken as a cure-all. In 2007 George Sombonos won the inaugural Creative