through WaterTower Music. Other songs featured in the film include Cobra Starship's "#1Nite", Sean Paul's "Got 2 Luv U", and Ginuwine's "Pony". Track listing Release Warner Bros. Pictures acquired US distribution rights to the independently produced film on October 27, 2011. Magic Mike was first screened at the Los Angeles Film Festival as the closing film on June 24, 2012, and was widely released on June 29, 2012, in the United States. Marketing The first full-length trailer for Magic Mike was released on iTunes on April 18, 2012, with a poster indicating the film's name. The first poster featuring the cast was released on June 1, 2012, along with a new trailer. A second poster followed on June 4, 2012, and a fourth trailer was released on June 13, 2012. To promote the film, Channing Tatum, Matthew McConaughey, Joe Manganiello and Matt Bomer participated in a photo shoot for Entertainment Weekly that came out in the May 25, 2012, issue. On June 3, 2012, Tatum, McConaughey, and Manganiello attended the MTV Movie Awards where they presented the award for Best On-Screen Transformation. During the presentation, Manganiello arrived dressed as a fireman stripper. The promotional campaign, which originally centered on straight women, also targeted gay men after it had been made clear that there was a strong interest among them. Warner Bros. enlisted entertainment marketing agency the Kartel Group to market the film to gay men. Website AfterElton.com noted that gay men could not connect with the first trailer as the film "was marketed as a romantic comedy" through Tatum and Horn's relationship, but that it changed when the campaign also focused on "the male form part of it [the film]" through a red-band trailer (the fourth one). In June 2012, a Magic Mike float was included in the West Hollywood gay pride parade and in other gay pride events such as in New York and in San Francisco. Box office Magic Mike proved to be a box office hit, grossing $113,721,571 and $53,500,000 outside North America with a total gross of $167,221,571 worldwide from a modest $7 million budget; it is the top-grossing movie under the Dance genre. On its opening day (June 29, 2012), the film performed better than expected, earning about $19 million including a $2 million midnight run. It finished the weekend at the second spot behind Ted with a total of $39,127,170. It was the first