market. Also while at WKAT, Neil owned a health food store in the San Souci area. Nine months later, when singer Anita Bryant began a crusade to repeal Dade County's ordinance banning discrimination against homosexuals, Rogers responded by announcing on the air that he was homosexual on December 17, 1976. Although Bryant's campaign to repeal the ordinance was successful, Rogers' admission did nothing to hurt his radio career; indeed, his ratings steadily increased with every Arbitron period. Richard Casper hired Rogers away from WKAT in March 1978 to work at WNWS beginning in April 1978. Starting on October 31, 1980, Neil Rogers did the 7-10 PM shift for WLAC in Nashville. He referred to the segment of his show with live calls as "Dialing for Neanderthals". He left WLAC after just one month. Neil accepted a job at WWDB in Philadelphia and had sent his furniture up there before Dick Casper convinced Rogers into coming back to WNWS. Rogers returned to Miami radio on December 1, 1980, on WNWS 790 AM. By that time Rogers was unrivaled as the highest-rated talk-show host in Miami, dominating both the 18-24 and 25-54 demographics (the most coveted age ranges in the business). His style – unabashed liberal, scatological, and funny but acutely mean when dealing with callers (especially elderly callers), a schtick that may best be described as caustically comic – was firmly established, making Rogers something of an icon in the market. Rogers moved to Miami's WINZ on March 1, 1984. After years of agitating for an earlier time slot, WINZ's owner, Guy Gannett Publishing, moved him to mornings on co-owned WZTA (Zeta-4) on October 12, 1987. Although ratings in the morning were immediate, Roger's long-simmering battle with station management boiled over, culminating with him moving to WIOD on November 7, 1988. During his tenure at WIOD, the station built a strong lineup of personalities anchored by Rogers' Midday 10 AM - 2 PM slot. Phil Hendrie, Jaz McKay and Randi Rhodes were part of this lineup, and both have cited Rogers as a friend and mentor. From WIOD he was simulcast in the Tampa Bay market on WSUN from June 22, 1992, to 1994. Rogers' last show on WIOD was on May 21, 1997. His last relocation was to 560 WQAM on December 30, 1997. Regardless of his station, he was consistently the top-rated personality in the Miami-Ft. Lauderdale market, prompting