The 1998 PBA season was the 24th season of the Philippine Basketball Association (PBA). Board of governors Executive committee Emilio P. Bernardino, Jr. (Commissioner) Bernabe L. Navarro, Jr. (Chairman, representing Ginebra San Miguel) Reynaldo G. Gamboa (Vice-Chairman, representing Formula Shell Zoommasters) Manuel M. Encarnado (Treasurer, representing Sta. Lucia Realtors) Teams Season highlights The PBA is in their toughest challenge with the formation of a new league called Metropolitan Basketball Association, backed by the giant network ABS-CBN, and is perceived to be a threat to the 24-year existence of the PBA. The Alaska Milkmen won two titles during the year while Formula Shell ended a six-year title-drought by winning the final conference of the season. For the third time in every four years, an All-pro squad to be known as Philippine Centennial Team will be given a task to win the basketball gold in the Asian Games, slated in December in Bangkok, Thailand. Alaska coach Tim Cone was chosen to handle to national team and pick the pro cagers to comprise the 12-man lineup. The Centennial team participated in the Jones Cup basketball tournament in Taipei and won their third championship. This is the only season that features four conferences with the addition of the Centennial Cup in celebration of the centennial anniversary of Philippine independence. The Philippine Centennial Team played as guest team in preparation for the 1998 Asian Games. The tournament was won by the Mobiline Phone Pals. The two-import format was revived during the Centennial Cup and the Governor's Cup. Opening ceremonies The muses for the participating teams are as follows: Champions All-Filipino Cup: Alaska Milkmen Commissioner's Cup: Alaska Milkmen Centennial Cup: Mobiline Phone Pals Governor's Cup: Formula Shell Zoom Masters Team with best win–loss percentage: Alaska Milkmen (41–25, .621) Best Team of the Year: Alaska Milkmen (3rd) All-Filipino Cup Elimination round Semifinal round Third place playoff |} Finals |} Finals MVP: Kenneth Duremdes (Alaska) Best Player of the Conference: Nelson Asaytono (San Miguel) Commissioner's Cup Elimination round Playoffs Finals |} Finals MVP: Kenneth Duremdes (Alaska) Best Player of the Conference: Kenneth Duremdes (Alaska) Best Import of the Conference: Devin Davis (Alaska) Centennial Cup Elimination round Playoffs Governors' Cup Elimination round Semifinal round Third place playoffs |} Finals |} Finals MVP: Benjie Paras (Shell) Best Player of the Conference: Jerry Codiñera (Purefoods) Best Import of the Conference: Silas Mills (Mobiline) Individual awards Most Valuable Player: Kenneth Duremdes (Alaska)