previously Piggly Wiggly stores that were acquired by SEG in 2013. The stores that were not sold to any other operators were closed on or by April 18, 2021, ending the 60 year run of the BI-LO banner. Slogans "When You BI-LO, You Get More Than Low Prices": prior to 1990 "Why Pay More...": 1990-early 2000s "The Name Fits" - 1990s "Everybody's favorite way to save" - early 2000's - 2007 "Real Savings. Real Fresh.": 2007-2010 "Savings without sacrifice.": 2010-2015 "Proudly serving the Southeast since 1961.": 2015–2021 Private labels Throughout late 2004 and 2005, the company gradually phased out its private label "BI-LO" brand for its store products and replaced them with new packaging and a new name, "Southern Home", which began also being offered at Harveys Supermarkets locations after Southeastern Grocers' acquisition of the chain from Delhaize. In the late 2000s, the chain started offering the budget-conscious Clear Value brand on select products, supplied by Topco. Beginning in 2017, the Southern Home banner used for private-label products began to be phased out for a tiered brand entitled SE Grocers, which was the private label brand used at all Southeastern Grocers owned stores, including Winn-Dixie (whose namesake private label brand was phased out). References External links Economy of the Southeastern United States Supermarkets of the United States Companies that filed for Chapter 11 bankruptcy in 2009 Companies that filed for Chapter 11 bankruptcy in 2018 Retail companies established in 1961 1961 establishments in South Carolina Companies based in Jacksonville, Florida