advertainment is unfair because the target audience is perceived as vulnerable and unable to make informed decisions on their own. Despite this, the FTC has ruled that children are no different than adults in perception, and advertainment in children’s programming does not violate any regulations. Parents have been increasingly vocal about advertainment in children’s movies and programs, arguing that children do not have the understanding that adults do regarding the product that their favorite star is using. A proposed solution is for advertisers or producers of children’s programming to openly state when a show contains embedded advertisement, much like a ratings system. Transparency seems to be the underlying issue regarding both ethical and legal aspects of advertainment; the broadly accepted solution to the ethical dilemma is overwhelmingly disclosure of embedded advertainment to viewers. Advertiser Perspective With the increase in DVR use and on-demand services like Hulu and Netflix, many advertisers believe advertainment is their only option as viewers fast forward through previously-recorded commercials. A well-placed product during a heavily watched television program can bring as much if not more advertising dollars and may be the only way to reach customers if commercials are skipped. The field of advertainment is risky, however, with consumer attitudes about it varying greatly. See also Product placement In-game advertising Advergame Immersive advertising Edutainment Cited References General references Fields, Tim; Cotton, Brandon (2011-12-12). Social Game Design: Monetization Methods and Mechanics. Taylor & Francis. pp. 163–. . Retrieved 6 December 2013. Millili, Judy (2012) A Generational Analysis: Exploring the Effectiveness of Advertainment Marketing Techniques on Consumers. 8-9 Graser, M. & T. L. Stanley (2005), “Lessons From Madison & Vine,” Advertising Age, 76(40). Fruitkin, A. (2006), “ Advanced Placement,” Adweek, 48 (18), SR4. Stilson, J, (2007), “Talk to the BRAND,” Adweek, 48(12). Singhal, A. and Rogers, E. M. (2002), “A Theoretical Agenda for Entertainment- Education,” Communication Theory, 117-135. Fitzgerald, K. (2003) “Growing Pains for Placements,” Advertising Age 74 (5). Friedman, M. (1985), “The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era,” Journal of Consumer Research, 11, 927-938. Cornell University Law School. (n.d.). Retrieved October 18, 2015, from 47 U.S. Code § 317 - Announcement of payment for broadcast: https://www.law.cornell.edu/uscode/text/47/317 Cristel Antonia Russell, P. (2007). Advertainment: Fusing Advertising and Entertainment. University of Michigan. Ann Arbor, MI: University of Michigan, Yaffe Center. Goodman, M. (2001). The radio act of 1927: progressive