spectrum for $63,144,027 and indicated that it would enter into a post-auction channel sharing agreement. On July 14, 2017, NRJ TV, owner of WPHY-CD, agreed to purchase WMCN for $6 million; on July 24, 2017, it assigned its right to acquire the station to WRNN-TV Associates in a deal not filed with the FCC until December. On February 14, 2018, WMCN entered into a channel sharing agreement with PBS member station WHYY-TV (channel 12); as the WHYY-TV signal does not reach Atlantic City, WMCN has changed its city of license to Princeton, New Jersey. As a result of the 2017 RNN acquisition, WMCN began simulcasting the programming of its parent company's primary station, New York-based WRNN, thus extending its coverage into the Delaware Valley. On May 20, 2021, RNN and iMedia Brands announced an agreement to affiliate most of RNN's television stations (including WMCN) with home shopping network ShopHQ. WMCN began carrying ShopHQ programming on June 28, 2021. Technical information Subchannels The station's digital signal is multiplexed: On August 22, 2011, WMCN announced that it would carry Bounce TV on digital subchannel 44.2 starting on September 26, 2011. On December 15, 2014, WMCN-TV lost its affiliation with Bounce TV; sub-channel 44.2 was temporarily replaced with SMPTE color bars. Just over two weeks later, on December 31, Soul of the South Network took over the frequency. Analog-to-digital conversion WMCN discontinued regular programming on its analog signal, over UHF channel 53, in October 2002. The station's digital signal began operating on UHF channel 44, instead of its former UHF analog channel 53, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the digital television transition in 2009. WMCN was the first television station in the United States to receive permission from the FCC to discontinue its analog signal. The move to digital channel 44 was intended to provide better signal coverage of the Philadelphia market from a new transmitter location which would qualify for must-carry status on cable television in the metropolitan area. References External links RabbitEars.Info -- Digital TV Market Listing for WMCN - Facility ID 9739 RabbitEars.Info -- WMCN ATLANTIC CITY, NJ - Facility ID 9739 Titan TV Guide for WMCN Princeton, New Jersey MCN-TV Television channels and stations established in 1981 1981 establishments in New Jersey