the defunct Edsel marque and based on the 1960 Falcon, was launched in the US in March 1960. (By 1962, the Comet adopted more Mercury-based styling and was folded into the Mercury line as the Mercury Comet.) The market shift that spurred the development of the Falcon and its competitors also precipitated the demise of several well-established marques in the late-1950s and early-1960s. Besides the infamous tale of the Edsel, DeSoto, and Packard nameplates all disappeared from the marketplace, while the Nash and Hudson companies were merged to become American Motors Corporation and Studebaker survived until 1967. In 1960, Ford's Canadian subsidiary introduced the Falcon-based Frontenac. It was designed to give Mercury-Meteor dealers a smaller model to sell, since the Comet was originally intended as an Edsel, which was sold by Ford-Monarch dealers. Produced for the 1960 model year only, the Frontenac was essentially a rebadged 1960 Falcon with its own unique grille, tail lights, and external trim, including red maple-leaf insignia. Despite strong sales (5% of Ford's total Canadian output), the Frontenac was discontinued and replaced by the Comet for 1961. Robert McNamara, a Ford executive who became Ford's president briefly before being offered the job of U.S. Defense Secretary, is regarded by many as "the father of the Falcon". McNamara left Ford shortly after the Falcon's introduction, but his faith in the concept was vindicated with record sales; over half a million sold in the first year and over a million sold by the end of the second year. The 1961 model year introduced an optional 101-hp, 170-CID (2.8-L) six, and two new models were introduced; a bucket-seat and console sedan model in a higher trim level called the Futura, and a sedan delivery. The Ford Falcon brochure featured Charlie Brown and Lucy from the Peanuts comic strip, who remained until 1965. The television marketing of the model line featured the first animated appearances of the characters from Charles Schulz's acclaimed comic strip, Peanuts, with announcer contribution from Paul Frees. Ford boasted of the good fuel economy achieved by the six-cylinder Ford Falcon models in advertising. The fuel economy was good, a claimed , compared to other American cars at the time. The 1962 model year had a Squire model of the four-door station wagon with faux wood trim on the sides. The bucket-seat "Futura" model was offered with a slightly upgraded interior, factory-installed safety belts, different side