sister station WAUK, and the station's social media presence referred listeners to WTTN and its streaming presences with the shuttering of Crute's main studio facility on Brady Street in Milwaukee. On September 4, Good Karma Brands announced the acquisition of the W269DL translator, along with the re-acquisition of WRRD as former owner Michael Crute negotiated with Good Karma to trade the stations, while strengthening its Madison presence. On September 29, 2020, Good Karma announced that WRRD would become a talk radio station focused on the city's Black community, branded as "101.7 The Truth", with W269DL continuing to utilize 1510 as a signal source. It is the first full-time Black talk station in the market in seven years, after WNOV converted to a music-heavy format under new ownership, while former network-share partner WMCS (now WZTI) converted to suburban-focused oldies formats after acquiring an FM translator. The station is also meant as a local response to iHeartMedia's Black Information Network, which has not yet launched in Milwaukee. Its call sign was changed to WGKB on December 2, 2020. The new format launched on January 4, 2021, utilizing a live 7 a.m.–6 p.m. schedule of four programs that repeats overnight, albeit exclusively over W269DL after WGKB's dusk sign-off. The acquisition of WGKB and translator W269DL was consummated on April 30, 2021. Previous logo References External links Milwaukee radio: a retrospective GKB Radio stations established in 1947 1947 establishments in Wisconsin GKB