art. Fire and sacrifice were recurring ceremonial themes: Drummond and Cauty made fires to dispose of their illegal debut album and to sacrifice the KLF's profits; their dead sheep gesture of 1992 carried a sacrificial message. The KLF's short film The Rites of Mu depicts their celebration of the 1991 summer solstice on the Hebridean island of Jura: a tall wicker man was burnt at a ceremony in which journalists were asked to wear yellow and grey robes and join a chant; the journalists' money was also burnt. Promotion Drummond and Cauty were renowned for their distinctive and humorous public appearances (including several on Top of the Pops), at which they were often costumed. They granted few interviews, communicating instead via semi-regular newsletters, or cryptically phrased full-page adverts in UK national newspapers and the music press. Such adverts were typically stark, comprising large white lettering on black. From the outset of their collaborations, Drummond and Cauty practised the guerrilla communication tactic that they described as "illegal but effective use of graffiti on billboards and public buildings" in which "the original meaning of the advert would be totally subverted". Much as the JAMs' early recordings carried messages on the back of existing musical works, their promotional graffiti often derived its potency from the context in which it was placed. For instance, The JAMs' "SHAG SHAG SHAG" graffiti, coinciding with their release of "All You Need Is Love", was drawn over the "HALO HALO HALO" slogan of a Today billboard that depicted Greater Manchester Police Chief Constable James Anderton, who had decried homosexuals amidst the UK media's AIDS furore. Music press journalists were occasionally invited to witness the defacements. In December 1987, a Melody Maker reporter was in attendance to see Cauty reverse his car Ford Timelord alongside a billboard and stand on its roof to graffiti a Christmas message from the JAMs. In February 1991, another Melody Maker journalist watched the KLF deface a billboard advertising The Sunday Times, doctoring the slogan "THE GULF: the coverage, the analysis, the facts" by painting a 'K' over the 'GU'. Drummond and Cauty were, on this occasion, caught at the scene by police and arrested, later to be released without charge. In November 1991, the JAMs placed a photograph of graffiti with the slogan "It's Grim Up North" – which had appeared on the junction of London's M25 orbital motorway with the M1 that