Technology (MIT) and Harvard to former Deans of Admissions at a wide range of other impressive schools like Yale University, Princeton University, and Sarah Lawrence College, to name just a few. IvyWise in the News One of IvyWise's first media appearances was a small, humble blurb published in Forbes over a decade ago, which can now be accessed online. More recently, the company is frequently cited as an expert source for education-related news and updates, particularly in regards to COVID-19. The company and its members are quoted by organizations like Forbes, Fox, The New York Times, and on numerous occasions by U.S. News and Inside Higher Ed. Institutions like Yale University and Lafayette College have also referenced the company in their school papers. Professional Affiliations All IvyWise counselors adhere to the National Association for College Admission Counseling (NACAC) Statement of Principles of Good Practice and the Independent Educational Consultants Association Principles of Good Practice. Dr. Katherine Cohen is a member of both NACAC and the Independent Educational Consultants Association. According to the New York Times, fewer than one of every five admissions consultants can claim to be an association member of the Independent Educational Consultants Association. History IvyWise was founded in 1998 by Dr. Katherine L. Cohen. She started the business in her apartment with $5,000. In early 2002, Dr. Katherine Cohen published a book, The Truth About Getting In, that guides readers through the college admissions process according to the IvyWise methodology that Dr. Cohen developed. She published a second book entitled Rock Hard Apps: How to Write a Killer College Application in 2003. In 2004, the parents of Kaavya Viswanathan reportedly engaged IvyWise for its assistance in college counseling services. Viswanathan applied to and was accepted at Harvard University. Viswanathan's novel, projected to be a bestseller by its publisher, described an academically oriented Indian American girl's efforts to become more "well-rounded" in hopes of boosting her chances of admission to Harvard. Cohen put her in touch with the William Morris Agency, which secured a book and movie deal. The novel was published in 2006. It was later revealed that many of the book's passages had been directly plagiarized from other fiction sources. The furor over this incident inadvertently raised IvyWise's profile and increased the controversy surrounding the hiring of high-priced consultants. Controversies IvyWise is a private educational consulting firm and thus, is often included in news stories about