was exemplified by oversized accessories such as sunglasses and handbags paired with loose-fitting tops and dresses. Appeal and impact The cross-generational appeal of boho influenced, among other things, the ranges that brought about a revival in the fortunes of Marks and Spencer in 2005–06. An illustration of this, just as boho as such appeared to near its end, was M&S's use of 1960s' icon Twiggy and younger models such as Laura Bailey ("the natural choice for the season's bohemian chic") for a major advertising campaign in late 2005. In 2006 the Sunday Times identified fur gilets and "ugg-a-likes" as preferred winter wear for middle-aged women whom it described as the "botox-and-better-sex-after-40 brigade". Exemplars Notwithstanding an early tendency to be associated with photographic spreads for "lads' magazines") Rachel Stevens were both held up in the mid-noughties as exemplars of boho. So, a few years later, were Diana Vickers and another teenaged singer, Pixie Lott. In 2007 London Lite contrasted the "gay glamour" of American actress Goldie Hawn with the "more relaxed, boho look" of her daughter, actress Kate Hudson, noting that "keeping the colours neutral, [Hudson]'s careful not to break any style rules, with classy knitwear and good-quality accessories". Another well-judged exponent of boho, in the second series of ITV's Murder in Suburbia (2005), was Detective Sergeant Emma Scribbins, the character played by Lisa Faulkner. Fast fashion The impact of boho illustrated certain broader trends in what Shane Watson referred to as "the way we dress now": that fashion was increasingly being dictated, not by the main houses, but what Watson called "the triple-F crowd" (the F referring to the f's in "famous and fashion-forward"), of which Kate Moss, Lindsay Lohan and Sienna Miller were exemplars. Once they had spotted new fashions, young women were not prepared to wait a season for them to become available and, consequently, the familiar boundaries between summer wear and that for autumn and winter were becoming blurred. As Jane Shepherdson, brand director of the clothing chain Topshop, put it, "when Sienna wore that gilet, we had to pull them forward fast ... She was doing boho in the autumn, and we were expecting it to be a trend for the following spring. Girls see it and they want it immediately". The practice of meeting such demand, pioneered by the Spanish firm Zara, and of which Shepherdson, until she left Topshop in 2006, was the leading