back to gauge comparative opinions on Cameron, Gordon Brown and Sir Menzies Campbell in the city of Birmingham. 2007 Irish general elections Luntz led a focus group telecast with the Irish state broadcaster RTÉ to gather the opinions of the Irish people before the May 24, 2007 general elections. RTÉ hoped to show viewers some of the campaign techniques the political parties were using without their knowledge. 2007 Australian federal election Another focus group of swing voters was analysed by Luntz in the lead-up to the November 2007 poll between the ruling Coalition and the opposition Labor party. Luntz noted that, like the Irish scenario, the Coalition was well established, presiding over the country for 11 years and overseeing continued economic growth for much of that period; and that unlike the lead-up to the Irish elections, Australia had a stronger and more popular opposition leader in Kevin Rudd: "This is much closer to the Irish election where the leader just barely scraped in, Bertie Ahern, because the economy was so good. But the big difference there was the opposition leader was not as good as Kevin Rudd." Luntz was brought in to conduct his research in a collaborative effort by Sky News Australia and The Australian newspaper. 2010 UK general election During the 2010 UK general election, Luntz led focus groups during the Prime Ministerial debates between Gordon Brown, David Cameron and Nick Clegg, and also appeared on the BBC's Daily Politics. Luntz predicted that the next election in 2015 would result in a hung parliament (it ultimately produced a Conservative majority government). Gun control In 2012, Luntz conducted a poll that found that sizable majorities of gun owners supported gun control measures such as mandatory criminal background checks, minimum age restrictions, and eligibility requirements for concealed weapon permits. U.S. politics, 2010-2022 Occupy Wall Street movement, 2011 In November 2011, during the height of the Occupy Wall Street movement, Luntz had a meeting with the Republican Governors Association to discuss how to address the growing populist Occupy movement sweeping the country. He was quoted as saying: "I'm so scared of this anti-Wall Street effort. I'm frightened to death. They're having an impact on what the American people think of capitalism." Depression and sale of LuntzGlobal, 2012–2014 According to a 2014 article in The Atlantic, Luntz became frustrated with the contention and argumentation of voters after the 2012 presidential election and,