Mac is better. Customer Satisfaction—A "Mac Customer Satisfaction Score" meter appears in a banner ad above Mac and PC. The meter's needle is hovering at about 85 out of 100. PC excuses himself and climbs up to the upper banner ad, and pulls on the needle. He accidentally breaks off the tip of the meter, and then waves it at the 20 mark, saying "Customer satisfaction is dropping..." Easy as 1–23—In a Web banner, PC shows Mac his new slogan. Mac assumes it means "PC. Easy as 1-2-3," but PC corrects him by stating it means "Easy as 1 through 23". He then pulls out 23 steps for using a PC. Editorial—PC drags his own op-ed column into the banner ad (since these ads appeared on news sites, such as cnn.com, it "blends" in with the rest of the site). The op-ed headline says "Stop Switching to Mac!" PC explains that people are switching to Macs more than ever, and that they need to know how much it is hurting PC. He makes a couple of anguished poses in the photo box to illustrate how frustrated he is. Hiding—PC peeks in from the left side of the screen. When Mac asks what PC is doing, PC explains that he is hiding from viruses and spyware. PC then leaves, saying that he has to run a scan. There are two versions of this ad: a 300x250 square ad and a 160x600 vertical banner ad. PC is identical in both versions, but Mac's performance features a different take in each. Knocking—PC panics about needing to search for new drivers for his hardware now that he's upgraded to Windows Vista. He tries to force his way off the left side of the screen so he can leave to find the new drivers but repeatedly runs into a wall. When he finally succeeds in breaking through the left side of the screen, he finds himself jumping back in from the right side of the screen. Newswire—PC, jealous of Mac's good press, gets his own newswire ticker above the ad. Unfortunately, the newswire displays unflattering headlines such as "Vista Users Upset Over Glitches" and "Users Downgrade to XP." PC says he hates his stupid newswire and then the next headline on the newswire is "PC Hates His Stupid Newswire." Not—A banner ad on the top of the page reads, "Leopard is better and faster than