company's office building has been converted into condominiums. The former Blatz bottling facility is now the Campus Center Building for the Milwaukee School of Engineering. The office building has been converted into the school's Alumni Partnership Center. The NRHP-listed Blatz Brewery Complex consists of three historic buildings from the Blatz plant - all of them in a German Renaissance Revival style, with round arches and light trim against dark brick. Stockhouse number 3 is the oldest, a six-story block designed by August Gunzmann and built in 1891, establishing the general style for subsequent buildings. (It is photo 5 in the NRHP photos.) In the 1930s a floor was added to the top of #3, removing original pediments. Stockhouse number 2 is a similar structure built in 1904 with a 2-story square tower atop its center. Stockhouse number 1 was built in 1906, continuing the same design. Other non-contributing buildings from the Blatz plant are the 1904 boilerhouse, the 1906 brewhouse, and the 1910 Mill House. Marketing Two famous Blatz/Milwaukee beer marketing slogans were "Blatz—Milwaukee's Finest Beer" and "Blatz—Milwaukee's Favorite Premium Beer". In later years, the brewery described its product as "Draft Brewed Blatz". The two most famous jingles were from the 1950s to early 1970s. One had the words "Kegs, Cans, or Bottles, all taste the same. The three best is one beer—Blatz is the name", playing on the fact that many other beers had a different taste when bottled and canned from how they tasted fresh from the keg. The other had the sung words, "We're from Milwaukee and we oughta know, it's good old Blatz Beer wherever you go. Kegs, Cans and Bottles, all taste the same. The three best is one beer. Blatz is the name." In the 1980s, Blatz was marketed directly against Pabst Blue Ribbon in the "working class" market, as seen in a 1981 "blind taste test" commercial featuring a steel worker. In 2005, a group of Blatz Beer advocates published and distributed what become known as the "Blatzitution", a guideline regarding the various rules and suggestions on how Blatz Beer should be enjoyed. Those who broke the rules become known as "Blatzphemers." The "Blatzitution" received a positive, though unofficial, endorsement from Pabst Brewery, with a representative citing "We are honored that the great tradition of Blatz Beer is being enjoyed by a new generation of beer drinkers." Pop culture TV & film In