loss of face is too great, the speaker may make the decision to abandon the face-threatening acts completely and say nothing. The number next to each strategy corresponds to the danger-level of the particular face-threatening act. The more dangerous the particular face-threatening act is, the more S will tend to use a higher numbered strategy. No redressive action *Bald On-Record- leaves no way for H to minimize the face-threatening act. Positive redressive action *S satisfies a wide range of H's desires not necessarily related to the face-threatening act. **Shows interest in H **Claims common ground with H **Seeks agreement **Gives sympathy Negative redressive action *S satisfies H's desires to be unimpeded—the want that is directly challenged by the face-threatening act. **Be conventionally indirect **Minimize imposition on H **Beg forgiveness **Give deference *This implies that the matter is important enough for S to disturb H Off-Record *S has the opportunity to evade responsibility by claiming that H's interpretation of the utterance as a face-threatening act is wrong Don't do the face-threatening act. Application examples Although the politeness theory originated from the curiosity of linguistics and language forming, scholars are beginning to see its other benefits: its ability to not only help with interpersonal relationships, workplace environments, and beyond. Business world One study by Cynthia Dunn observed a Japanese business that required etiquette training for their new employees. Employees were taught the company's definition of politeness; they were expected to incorporate these beliefs into their day-to-day behavior, such as "kindness," "consideration for others," and "deference and respect". However, self-presentation was also a critical feature employers wanted their employees to improve upon. An attractive self-presentation through various nonverbals and word choice would not only reflect the individual's politeness but the corporation's as well. This decision had very positive consequences in the workplace environment. Through new studies there is the possibility that the politeness theory may penetrate deeper areas. For example, maybe more businesses will begin to take on these concepts and incorporate them into their discussion and conflict-resolution strategies. These could be effective in achieving long-term goals. Whatever the case may be, the politeness theory has a solid foundation in the field of communication and will certainly contribute positively to the assimilation of language and civility. Art world In his 1967 work, Interaction Ritual: Essays on Face-to-Face Behavior, Goffman posits numerous times that with every remark people make, they risk maintaining their face