7. Mac says he thought Windows 7 was "supposed to be an improvement", to which PC responds that Macs are still #1 in customer satisfaction and that people will have to move their files over anyway. Still observing the switchers, PC leaves the side and appears on one of the video screens, managing to stop one switcher from going into the Apple Store but says there are still "thousands and thousands to go". UK campaign For the British market, the ads were recast with the popular British comedy double act Mitchell and Webb in the lead roles; David Mitchell as PC and Robert Webb as Mac. As well as original ads, several ads from the American campaign were reshot with new dialogue and slightly altered scenes. These ads are about 40 seconds long, which is slightly longer than the US advertisements. The following ads are exclusive to the UK: Art Language—In an effort to relate to the creative artistic types whom he assumes own Macs, PC, dressed in a stereotypically bohemian fashion, begins speaking to Mac using unnecessarily pretentious language. Despite Mac's insistence that he enables anyone to be creative, PC continues using big words, eventually confusing even himself. Court—PC, dressed in a barrister's outfit, questions Mac on how long it takes to make an iPhoto photo book that Mac claims to have made in a few minutes. Doubting Mac's claim, PC eventually resorts to cutting off Mac whenever he tries to speak. Magic—Exchanging an average 50k Word document in a file to Mac, PC makes out that the process is much harder than it actually is through the use of a drum roll and a magician's assistant, and shouting "Amazing!" at the end of the transfer. Bemused, Mac points out that he is compatible with PC and effortlessly passes him back a photo, at the end of which PC shouts "Amazing!". Naughty Step—PC unveils his naughty step: the ultimate deterrent to an unruly errant child (similar to the technique used by Jo Frost in the UK and US series Supernanny). He goes on to explain that children should not be making pictures, movies, and websites on a "proper, grown-up PC". Mac points out that these are activities children like to do, resulting in his own banishment to the naughty step. Office at Home—PC is proud of his role in both the office and the home, but Mac retaliates by