American actress Rachel Bilson. Bilson has cited Kate Moss and actress Diane Keaton as among her stylistic influences; striped multi-colored panties with brodierie edging were a feature of her photographic shoot for Stuff magazine in 2004. Another, rather distinctive, exponent of the "vintage" look was actress and singer Zooey Deschanel, who, in June 2008, appeared on the front cover of the magazine BlackBook in a black lace-edged swimsuit. In the same year, a journalist wrote of Deschanel: Deschanel's "kooky" style subsequently found a popular outlet as Los Angeles teacher Jess Day, whom she played in the Fox TV sitcom, New Girl (2011-2018). Jess's fashion preferences, including some striking brassières in a range of colours, attracted much interest, while, around the same time, Anastasia (Ana) Steel's tastes in E. L. James' best-selling erotic novel Fifty Shades of Grey (2011) were thought to have assisted sales of exotic lingerie. Blue was a favoured color (Natalie Portman as Dr. Emma Kurtzman was shown dressing hastily for work in a lacy blue bra in the 2011 film, No Strings Attached) and was Ana's own preference: "I'm in the pale blue lacy perfect-fit bra. Thank heavens". In 2010, the winning German entry for the Eurovision Song Contest proclaimed, "I even did my hair for you/I bought new underwear, they're blue" (Satellite, sung by Lena). In 2013 X Factor contestant Diana Vickers wore blue panties (with a short white top bearing the legend, "LOST MY MIND") for a widely publicised photoshoot for the magazine FHM. Although boho once again appeared to be on the wane by 2009, elements of it were clearly in evidence in collections for spring and summer 2010. Fashion Union advertised "spring's new bohemian trend in full bloom" and "hippie chic tops on loveworn denims", while Avon introduced a perfumed spray called "Boho Chic". Monsoon, founded in 1973 and still described by the Sunday Times in 2010 as "the boho chic fashion retailer", saw its pre-tax profits rise dramatically during the recession of the late noughties: from £3.6 million in 2008 to £32.6 million in the year to August 2009. In 2010 the Sunday Times anticipated that the medieval head chain – "a step on from the hippie head band" – would be a feature of that year's festival circuit, "instantly adding summer bohemia to your look". Socialite Nicole Richie's "beatnik/disco-glam mash-up" was cited as an example of this trend, while Peaches Geldof,