2010 "Lie of the Year" award Luntz was awarded the 2010 PolitiFact Lie of the Year award for his promotion of the phrase 'government takeover' to refer to healthcare reform, starting in the spring of 2009. "'Takeovers are like coups,' Luntz wrote in a 28-page memo. 'They both lead to dictators and a loss of freedom.'" In an editorial response, the Wall Street Journal wrote that "PolitiFact's decree is part of a larger journalistic trend that seeks to recast all political debates as matters of lies, misinformation and 'facts,' rather than differences of world view or principles." The editors of PolitiFact announced "We have concluded it is inaccurate to call the plan a government takeover." Leaked tape from the University of Pennsylvania On April 25, 2013, The American Spectator, a conservative news outlet, published a scathing article about Luntz entitled "The Problematic Frank Luntz's Stockholm Syndrome". In fact, what Luntz has done is simply reveal the kind of thinking that goes on in the minds of too many on the right who, whether they realize it or not, have been intellectually and culturally bullied that there is some sort of 'right way'—'right' as in 'correct'—to think. Resulting in some conservatives who suffer from what might be called a political version of Stockholm Syndrome—where the captives identify with their captors. The article was a response to an April 22, 2013 leaked recording of Luntz at the University of Pennsylvania, where he said conservative radio personalities (specifically Rush Limbaugh and Mark Levin) were being "problematic" and "destroying" Republicans' ability to connect with more voters, or even maintain a majority in the House of Representatives in the 2014 mid-term elections. As part of his critique Luntz said: And they get great ratings, and they drive the message, and it's really problematic. And this is not on the Democratic side. It's only on the Republican side. ... [Democrats have] got every other source of news on their side. And so that is a lot of what's driving it. If you take—Marco Rubio's getting his ass kicked. Who's my Rubio fan here? We talked about it. He's getting destroyed! By Mark Levin, by Rush Limbaugh, and a few others. He's trying to find a legitimate, long-term effective solution to immigration that isn't the traditional Republican approach, and talk radio is killing him. That's what's causing this thing underneath. And too many politicians in Washington are