November 2015, the company moved its legal residence in Turin, changing its name to Vodafone Italia S.p.A., returning to be a company legally registered in Italy. On 23 January 2017, Vodafone founded the subsidiary Vodafone Enabler Italia (VEI) to provide low-cost mobile telephony services in competition with Iliad. In 2019 launched 5G NR services in Milan, Rome, Turin, Naples and Bologna. Its GigaNetwork 5G is considered the evolution of the previous GigaNetwork 4.5G, which has been re-used to launch the 5G service. In 2021 the company shuts down its 3G network, in order to enhance the 4G and 5G ones. Brand identity Evolution of the company brand and logo: In 1994 the company debuted on the market with the Omnitel brand. In 2001, following the takeover of Vodafone as shareholder, the brand became Omnitel Vodafone. In 2002 the brand was changed to Vodafone Omnitel, to symbolize the progressive transition from Omnitel to Vodafone. In 2003, the Omnitel brand was definitively abandoned in favor of Vodafone. Network and coverage Mobile network As of March 31, 2022 Vodafone Italia's mobile network is made from 21,785 physical sites, including: 21,000 base transceiver stations LTE (4G); 1,300 base transceiver stations NR (5G). The national mobile network covers: International roaming Vodafone Italia has signed international roaming agreements with 731 operators in 241 countries. As of June 30, 2016, about 150 of these operators in 100 countries allow customers to reach 4G LTE coverage. Fixed network Vodafone Italia's fixed network includes 1,254 sites ULL, 326 sites SLU and 19,000 ONU (cabinet) in fiber-optic (FTTC). Customers Mobile telephony 18.17 million mobile lines (for a market share of 23.3%) 14.69 million consumer mobile lines (21.6%) and 3.43 million business mobile lines (34.4%) 15.43 million prepaid mobile lines (22.3%) and 2.71 million subscription mobile lines (30.7%) Fixed telephony 3.18 million of total fixed lines (for a market share of 16%) 447.400 fixed broadband lines (for a market share of 10.1%) 2.60 million fixed ultra-broadband lines (for a market share of 18%) M2M 11.98 million SIM (of which 47% is used in applications of info-mobility and Smart card) References See also ho. Vodafone Group Verizon External links Vodafone Companies based in Milan Telecommunications companies established in 2003 Mobile phone companies of Italy Italian companies established in 2003