the start of the "Get a Mac" campaign, Apple saw an increase of 200,000 Macs sold, and at the end of July 2006, Apple announced that it had sold 1.3 million Macs. Apple had an overall increase in sales of 39% for the fiscal year ending September 2006. Criticism In an article for Slate magazine, Seth Stevenson criticized the campaign as being too "mean spirited", suggesting, "isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?". Writing in The Guardian, Charlie Brooker criticized the casting of comedians Mitchell and Webb in the UK campaign, noting that in the sitcom they were then starring in together, Peep Show, "Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur... So when you see the ads, you think, 'PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.'" PC Magazine Editor in Chief Lance Ulanoff criticized the campaign's use of the term "PC" to refer specifically to IBM PC compatible, or Wintel, computers, noting that this usage, though common, is incorrect, as the Macintosh is also a personal computer. In a 2008 column, he recommended that the characters instead introduce themselves as "a Mac PC" and "a Windows PC", adding, "Of course, the ads would then be far less effective, because consumers might realize that the differences Apple is trying to tout aren't quite as huge as Apple would like you to believe." I'm a PC Microsoft responded to the Get a Mac advertising campaign in late 2008 by releasing the I'm a PC campaign, featuring Microsoft employee Sean Siler as a John Hodgman look-alike. While Apple's ads show personifications of both Mac and PC systems, the Microsoft ads show PC users instead proudly defining themselves as PCs. Justin Gets Real In the wake of the Mac transition to Apple silicon, in March 2021, Intel made a similar advertising campaign, known as Justin Gets Real, featuring Justin Long as himself promoting Intel PCs over Macs. These commercials typically start with Long stating, "Hello, I'm a..." against the familiar minimalist background before he suddenly says, "Justin, just a real person doing a real comparison between Mac and PC.". In popular culture/parodies Videos parodying the Get a Mac campaign have been published online by Novell, to promote Linux, represented by a young and fashionable woman. A different set of videos