playing coy. After the leak, Luntz announced that he would no longer fund a scholarship to the University of Pennsylvania. The scholarship, which was in his father's name, supported student trips to Washington, D.C. Bibliography Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering. New York: Blackwell, 1988. Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion, 2007. What Americans Really Want ... Really. New York: Hyperion, 2009. Win: The Key Principles to Take Your Business from Ordinary to Extraordinary. New York: Hyperion, 2011. References External links 1962 births 20th-century American writers 21st-century American writers Alumni of the University of Oxford American political consultants American public relations people American statisticians Connecticut Republicans Framing theorists George Washington University faculty Harvard University faculty Jewish American writers Living people People from West Hartford, Connecticut Pollsters University of Pennsylvania alumni University of Pennsylvania faculty Writers from Connecticut Hall High School (Connecticut) alumni