Vodafone Italia S.p.A. is an Italian telecommunications company, subsidiary of Vodafone Group Plc. It has 30,153,000 mobile phone customers and 3,182,000 fixed phone lines, with respectively a market share of 28.5% and 16%. The company's headquarters are in Ivrea (TO) and Milan. Since taking over the company, Vodafone has introduced in Italy services like Vodafone live!, the 3G, 4G and 5G mobile networks, DSL, fiber-optic and FWA services, and Mobile Virtual Network Operators for other corporations. Vodafone's main competitors are FASTWEB, Iliad, TIM and Wind Tre. History In December 1995, Omnitel Sistemi Radiocellulari Italiani S.p.A. (founded on June 19, 1990 by Olivetti, Lehman Brothers, Bell Atlantic and Telia) and Pronto Italia S.p.A. (made up of Zignago Vetro, AirTouch, Mannesmann, Banca di Roma, Arca merchant, Comeba, Ersel, ERG, Urmet TLC, Spal TLC, Site, Ponti Radio and Fergia) merged into Omnitel Pronto Italia S.p.A., which launched a mobile telephony service, the second in Italy after TIM (formerly SIP). Olivetti, the original majority shareholder, through Omnitel and Infostrada (which dealt instead with fixed telephony), thus competed with Telecom Italia, which until then monopolized the entire telecommunications sector in Italy. In 1999 Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann, after Olivetti took control of Telecom Italia. By 1999, Mannesmann had a majority stake in Omnitel with a 53.7% equity stake. The following year, Vodafone merged with Mannesmann thereby taking control of Omnitel. The merger led in 2002 to the change of company name to Vodafone Omnitel S.p.A., and in the same year the registered office was transferred to Amsterdam, changing the name again to Vodafone Omnitel N.V., legally registered in the Netherlands. In 2004, the company launched UMTS services in 140 cities and, two years later, also HSPA services. In 2007, Vodafone bought the Italian and Spanish branches of Tele2. Following the acquisition of Tele2 Italia (in 2010 renamed TeleTu), in 2008, Vodafone launched in Italy XDSL services, offering Wi-Fi and VoIP to its customers, and between 2013 and 2014, launched also FTTX services. In 2012 has enabled LTE technology services in Milan and Rome. On 16 December 2013, following Verizon's sale of the entire share capital held in the company to Vodafone, it was transformed into Vodafone Omnitel B.V. Between 2014 and 2015, started enabling LTE-A and VoLTE services to its mobile customers, and in 2017 launched LTE-A Pro services in Milan, Palermo and Florence. On 23