Model (CBM). Paul Allen defines service orientation as a (business) paradigm, with three main components: business architecture, Service-oriented architecture and software oriented management. Allen's book defines seven Service-Oriented Viewpoints (labelled SOV7): Transparence Smoothness of customer's experience in using the service. Customer fit Ability to tailor offerings to variations in customer needs. Partner connectivity Ability to use 3rd parties for performing commodity services Ability to offer a service to different partners Adaptation Adapting to the changes in the marketplace. Multi-channel capability Support the customer end-to-end through process, using different channels to achieve continuity. Offering same service through different channels. Optimization Offering services in real time at high performance levels. One-stop experience Catering to different needs of the customers through one set of services. Allen uses the viewpoints as starting point for stating questions during the design process. Service-orientation has continued to receive increased recognition as an important part of the service-oriented computing landscape and a valid design approach to achieving service-oriented architecture. See also Loose coupling Service-oriented architecture (SOA) Service granularity principle Service-oriented modeling Software architecture Service-oriented communications (SOC) References Further reading Luba Cherbakov et al. (2005). "Impact of service orientation at the business level". IBM Systems Journal Oct 2005 Jenny Ang, Luba Cherbakov, Mamdouh Ibrahim (2005). "SOA antipatterns". IBM Online article, Nov 2005. Ali Arsanjani (2004). "Service-Oriented Modeling & Architecture". IBM Online article, 09 Nov 2004. Service-oriented (business computing)