radio show on 24 September at 8pm PST. The final video (regarding the current location of Alvar Hanso) became known as the Norway Video. Fans of Lost had been looking over the clues and discussing them on internet forums, and several websites were set up giving detailed information on all parts of the game. Since the focus was on the Web (as opposed to broadcast), the intentionally low-fi nature of some Lost Experience material and its use of consumer-oriented distribution channels such as Blogger, Flickr, and YouTube, made it particularly difficult to separate fan-made material from the official canon. The Hanso Foundation Until 20 June 2006, when the Hanso Foundation website closed, the Lost Experience centered mainly around the Hanso Foundation website, with other tie-in websites being linked from hidden clues in the main site. The Hanso Foundation website included many easter eggs, and revealed mysteries behind the Hanso Foundation, its employees, the Dharma Initiative and the island, without spoiling the plot of Lost. In fact, within the alternate reality of the game itself, "Lost" is considered to be a fictional TV show based on real events and organizations. Since the site's closing, most new clues were related to Rachel Blake's website. Viral marketing sites In addition to the specially created sites mentioned below, numerous videos and other bits of information have been intermixed with sponsors' official web sites. For instance, one Rachel Blake video was buried in a Jeep Compass product presentation page. Sprite The Hanso Foundation commercial shown during the Lost episode on 10 May 2006 contained the on-screen text "Paid for by Sprite" and directed viewers to http://sublymonal.com/. The website itself contained references to Sprite. Other clues in the game prominently contained the word "obey" (part of Sprite's slogan, "obey your thirst"). As of 10 May 2006, the clock on the Hanso Foundation's site occasionally changed to display "OB:EY" for one minute. The changes are marked by an audible blip of static. The minutes of the day at which these changes occurred correspond to the Lost numbers (4, 8, 15, 16, 23, 42), though not every occurrence of these times results in the link. When the clock does change, it becomes a clickable link to the sublymonal website. Later a Sprite commercial appeared on the air that promoted the sublymonal website, which had changed to a completely Sprite-based subliminal ad site. One commercial showed a person blind