Gowdy and Kevin Baker touted the "straight from the barrel taste" of 'Gansett, brewed with "seedless hops." In the late 1960s, Narragansett was replaced by F & M Schaefer Brewing as sponsor of Red Sox Baseball, which was followed by a decline in its popularity. During the 1940s Theodor Geisel better known as Dr. Seuss was hired by the Narragansett Brewing Company to create advertising pieces for the company. It was at this time that the Chief Gansett character came to be. In October 2012, coinciding with Shark Week, Narragansett reintroduced a can design from 1975, which was featured in the movie Jaws. In the 1975 film, Captain Quint, the shark hunter played by Robert Shaw, crushes a can of Narragansett with one hand to intimidate the oceanographer, Matt Hooper played by Richard Dreyfuss. The campaign featured the tagline "Honor the man. Crush the can." and the Twitter hashtag #CrushItLikeQuint. A variety of Narragansett beers are drunk by characters in the 2020 horror film The Block Island Sound. A can of Narragansett is also drunk by Greg Kinnear's character in the third episode of the 2020-21 miniseries The Stand. See also Rudolf F. Haffenreffer References Bibliography Downing, Neil. "Narragansett Beer returning to Rhode Island". The Providence Journal, July 23, 2005. External links Boston Phoenix: Narragansett Beer Beer brewing companies based in Rhode Island Falstaff Brewing Corporation Pabst Brewing Company American beer brands Food and drink companies established in 1888 1888 establishments in Rhode Island American companies established in 1888