famous Zhu Zhu Pets toys. In 2010, The Bridge Direct launched its first internally conceived toy line by acquiring the licensing rights for pop star Justin Bieber. Propelled by the singer's ascent to fame, the doll line quickly became a hit with fans. Foreman began implementing his acquisition strategy for The Bridge Direct in 2013. His first target was the Good Stuff company and its Basic Fun Division, based in Jersey City, NJ. Good Stuff was a supplier of toys to the leisure industry), and the Basic Fun division was known for collectable key chains, novelty and retro toys. The acquisition in 2013 expanded The Bridge Direct's product offering and distribution. The retro toy line became a large part of the combined company's portfolio, including reproductions of classic toys like the Fisher-Price Chatter Phone and Hasbro's Lite-Brite and electronic Simon game. The company subsequently added more retro toys to its portfolio including classic reproductions of the original My Little Pony and Pound Puppies toys, as well as a line of handheld electronic games including Pac-Man, Frogger, and The Oregon Trail. In 2017, The Bridge Direct merged with Toronto-based Tech 4 Kids, bringing the Mash'ems surprise collectible product line into the portfolio. The combined company later acquired Uncle Milton Industries, which manufactures STEM-related toys including Uncle Milton's Ant Farm. Later that year, the company rebranded itself as Basic Fun! In early 2018, the company acquired K'nex, the American-made construction toy brand which also manufactures Lincoln Logs and Tinker Toys, under license from Hasbro. In addition to its headquarters in Boca Raton, FL, Basic Fun! has a sales office in the UK (part of the K'nex acquisition) and an office and showroom in Hong Kong. The Hong Kong-based staff oversees engineering and manufacturing with China-based factories. In 2019, under the threat of import tariffs for products brought to the US from China, Foreman became an outspoken opponent of the Trump administration policy proposals, which would have added 10% duties to toys imported from China. Other As a part of his career in the toy industry, Foreman has served as a board member of Licensing International, formerly known as the Licensing Industry Merchandiser's Association, and has served on the board of the Toy Industry Association, as well as its charity foundation the Toy Industry Foundation. He is also on the board of the Florence Fuller Child Development Centers and the Board of Trustees