a hard left up Santa Rosa. The dirt roads were rugged and in one instance a female rider was tossed from the car. From that point on ladies were prohibited from riding along. The competitions only ran for four years. Lighting the Lane In 1920, Altadena resident and Pasadena merchant Frederick Nash, president of the Pasadena chapter of Kiwanis, convinced his fellow Kiwanians and the City of Pasadena to light the Santa Rosa deodars, now 35 years planted, for the upcoming Christmas season. That year they succeeded in lighting one-fourth of the lane. Over the next few years as the lighting grew along the lane, the number of spectators increased with many arriving by automobile to motor their way between the illuminated rows. The lane was referred to as the Avenue of the Deodars. In 1927 the Altadena chapter of Kiwanis formed, and annually they would take children from the local Boys and Girls Aid Society for rides along the Lane that they called "Christmas Tree Street." War years The lane was fully lit each year up until 1943 and the "switch" was pulled annually by honoree Tom Hoag, the old foreman. In 1943 the lane went unlit, but not for the war effort. That year saw a light snow pack and water for power generation was predicted to be low, so the lane was left unlit for conservation purposes. In that time Tom Hoag died. Over the years colorized postcards of the lane became popular. During the war and in the years following the lane was popularized by color photo postcards and the name "Christmas Tree Lane" began to appear on them. It is supposed that this is where the name became popularized. Christmas Tree Lane Association During the first half of the 20th century, unincorporated Altadena had been solicited for annexation by Pasadena city. On a 1956 ballot, annexation was voted down. The City of Pasadena then withdrew its support for lighting Christmas Tree Lane. Altadenans were faced with having to attend to the Lane themselves. In 1957, they formed the Christmas Tree Lane Association with Lawrence Lamb as their first president. In coordination with the International Brotherhood of Electrical Workers Local No. 11, they set about electrifying and lighting Christmas Tree Lane from their own fund raising. Traffic was managed with the assistance of local Boy Scout troops, who blocked the side streets, directing cars up Lake