the first season, while a series of greeting cards was issued in January 2008. These photos were edited to enhance her facial features. A 2009 calendar was also released. Even the main character has been immortalized into a doll, as Angelic Dreamz, Inc's Madame Alexander collection introduced two different versions of Betty Suarez that were featured on their website in February 2008. In July 2009, Coca-Cola UK unveiled a special limited edition Diet Coke bottle created by Patricia Field called "The Betty" for sale in the United Kingdom as an exclusive for customers at Selfridges. Reception American ratings Television parodies and references The show has been parodied and referenced in other television shows. In the October 7, 2006, episode of Saturday Night Live, cast member Fred Armisen spoofed the character of Betty by playing a look-alike named Fugly Betsy. Not to be outdone, a February 17, 2007, episode of MADtv has Nicole Parker playing Ellen DeGeneres interviewing an actress on her talk show who plays Ugly Betty, with Salma Hayek (played by LisaNova) always pointing out how ugly she is. The Ugly Betty actress (played by Crista Flanagan) claims it is only makeup and costume but is ignored. Crista later reprised her Betty role in the poorly reviewed parody film Meet the Spartans. On April 22, 2007, the 2007 TV Land Awards parodied the series with a spoof aptly titled "Ugly Betty White", with White playing Betty Suarez, Charo playing Hilda, Erik Estrada playing Ignacio, Joan Collins playing Wilhelmina, Peter Scolari playing Alexis, and George Hamilton playing Daniel. Thanks to her performance in that parody, the producers cast White as a guest star in the second season. Even the cast poked fun at their alter egos. On October 30, 2006, three of the series' cast members, appearing in character (Ferrera as Betty, Mabius as Daniel, and Newton as Amanda), gave New England Patriots head coach Bill Belichick a "makeover" to make him look more like quarterback Tom Brady in a spoof that was featured on ESPN's Monday Night Countdown. The program was also referenced in other shows, most notably in "Up All Night", the February 8, 2007, installment of the NBC sitcom 30 Rock, in which Liz Lemon (Tina Fey) says "this would've worked on Ugly Betty" when she fails to crawl out a door without being seen. The scene was patterned after the Ugly Betty episode "Swag" in which