Canada Cup became the World Cup and was played under Corcoran's direction until his death in 1977. The World Cup introduced to the world such international stars as Seve Ballesteros, Greg Norman, Gary Player and Roberto De Vicenzo; it was supported during this period by the top American stars such as Sam Snead, Arnold Palmer, Jack Nicklaus, and Lee Trevino, who traveled the world to compete in it. The World Cup became a significant championship, and had an invaluable role in broadening golf's international profile and appeal. Corcoran also worked as Tournament Director for the Thunderbird Classic and the Westchester Classic golf tournaments, which were at the time, the richest in golf. He managed the business of "Champagne" Tony Lema, Ken Venturi, and Tom Weiskopf. He orchestrated the move from the AFL to the NFL by New York Giant placekicker, Pete Gogolak. In 1975, Corcoran was inducted into the World Golf Hall of Fame in the lifetime achievement category, and he won the William D. Richardson Award in 1960. In 1964, he published his autobiography, Unplayable Lies. His daughter, Judy, updated, reorganized and added to that book as Fred Corcoran: The Man Who Sold the World on Golf in 2011. Corcoran died June 23, 1977, in White Plains, New York from complications of a stroke suffered days earlier at his home in Scarsdale, New York. References External links American male golfers Golf administrators American sports agents World Golf Hall of Fame inductees Golf writers and broadcasters Golfers from Massachusetts 20th-century American businesspeople Sportspeople from Cambridge, Massachusetts 1905 births 1977 deaths