Places" by Garth Brooks, KMPS-FM switched to all-Christmas music, leading to speculation that the station was planning to change formats after the holiday season. On-air personality Deanna Lee denied that this was the case, and stated that KMPS would remain a country station. However, the rumors would turn out to be true. Soft adult contemporary (2017-present) On December 4, 2017, at 9:12 a.m., KMPS-FM flipped to soft adult contemporary as 94.1 The Sound, launching with “Hello” by Lionel Richie. The change briefly made KKWF the only country station in Seattle, before KVRQ abruptly flipped to the format in response later that morning. The station's call letters were changed to KSWD on December 11, 2017; these calls were previously used by KKLQ, an Entercom rock station divested during the merger which had also branded itself as "The Sound". The KMPS calls were moved to sister station KRAK in Hesperia, California. On January 16, 2018, former KMTT morning host John Fisher was announced as KSWD's morning host beginning January 22. Ten days later on January 26, it was announced that Seattle resident and nationally syndicated personality Delilah would become the station's midday host beginning January 29. Alongside her daytime program on weekdays, KSWD airs her syndicated program on Friday, Saturday, and Sunday nights. In May 2018, Smokey Rivers (who previously worked for iHeartMedia's Phoenix cluster and KMXZ-FM, and was CBS Radio's president of adult contemporary from 2000 to 2005) was named the station's program director, and began to additionally host afternoons. In October 2018, Jeanne Ashley was named assistant program director and new morning co-host. HD Radio KSWD broadcasts in HD Radio with two digital subchannels: KSWD-HD1 is a digital simulcast of the analog signal. KSWD-HD2 broadcasts a blues format known as "The Delta". References External links SWD (FM) Radio stations established in 1961 1961 establishments in Washington (state) Audacy, Inc. radio stations Soft adult contemporary radio stations in the United States