an online interview at the offices of the Miami Herald, seven-time GRAMMY award-winning Latina recording artist Gloria Estefan signed a contract to become Quepasa's official spokesperson and investor. Quepasa billboards were a frequent sight in Hispanic cities across the United States, encouraging millions of Latinos to join "El Mundo Nuevo" (Spanish: The New World) online. On June 24, 1999, Quepasa went public on the Nasdaq stock market. By the end of the day, Quepasa was worth $272 million. The young company founder was featured in live interviews on CNN and CNBC. At age 26, Peterson had seen his net worth rise by $36 million. A year later, Quepasa was named the most popular online destination for United States Hispanics, ahead of competitors Starmedia and Yahoo! Espanol. Vayala Corporation In July 2001, Peterson founded an Internet search company called Vayala Corporation, together with Brian Long Lu, son of Asian technology mogul Hong Liang Lu, and Mike Marriott. Vayala, a developer of large scale dynamic search technologies, was successful in securing venture capital financing with executives of Softbank Corp. In 2002, Vayala was acquired by Quepasa. During this time, The Arizona Republic ran a photo of Peterson on the front cover of the Sunday edition, in a three-part feature about his career. The series ran on September 9 and 10, 2001, concluding on September 11, 2001. Quepasa takeover and resurrection By 2002, Quepasa shares had declined in value under the leadership of Trujillo. In media reports, Trujillo blamed the decline in Quepasa's market value on unfavorable market conditions and the ".com bubble". The Chicago Tribune wrote that "even with Internet Winter blowing cold wind across the digital landscape, many experts were surprised to hear the death rattle of America's once successful hispanic-centered Web operation, Quepasa.com." Later that year, Peterson led a group of investors through a proxy fight and hostile takeover of Quepasa, reportedly investing millions of his own money. Shortly after the takeover, Peterson was again named Chairman and Chief Executive of Quepasa. In January 2004, the Business Journal of Phoenix reported that Quepasa was in the midst of a revival led by Jeffrey himself. By 2006, Quepasa shares had increased in value by $150 million. On November 5, 2006, Peterson again left the company, after selling 30% of Quepasa to then-multimillionaire investor Richard Scott, who would later become Governor of Florida. Mobile Corporation In April 2013, Peterson and Quepasa cofounder