station got a boost to 100,000 watts, the maximum power permitted for non-grandfathered FM stations. (The current power has been reduced to 49,000 watts, but the tower height is now in height above average terrain (HAAT), making KKMJ's signal equal to Austin's other major FM stations, heard from the suburbs of San Antonio to Temple and Killeen.) In 1990, The Tremont Group bought AM 1370 and FM 95.5. It switched the FM station's call letters to KKMJ, calling it "Majic 95.5." The soft AC format remained the same. The AM station went back to the KOKE call letters, this time airing an easy listening/adult standards format. In 1998, Infinity Broadcasting, which would later merge into CBS Radio, bought KKMJ and its AM station, which became KJCE, airing a talk radio format. In 2004, KKMJ was named the "R&R Station of The Year" for radio markets between #26 and #100. KKMJ has a consistent history of being a top 5 rated station in the Austin Arbitron and Nielsen ratings. Mainstream AC In the 2000s, KKMJ began shifting from mostly Soft AC to a more uptempo adult contemporary sound. In late 2013, it dropped the "Continuous Soft Rock" description and began using the slogan "Better Music for a Better Workday." The syndicated Delilah evening show was discontinued in August 2014, with the 7 p.m. to midnight hours being programmed similarly to other dayparts. In 2007, KKMJ and KJCE, along with Hot AC 94.7 KAMX were acquired by Entercom, when CBS Radio decided to leave the Austin radio market. (Coincidentally, CBS Radio merged into Entercom in 2017.) In 2014 KKMJ began occasionally airing "The Great '80s Weekend," similar to the previous '70s weekends. Past programming From 2008 to 2011, KKMJ aired a mix of adult contemporary and 1970s hits, called the "Super Songs of The '70s." On Fridays, from 3 to 7 p.m., the station would play only 1970s hits followed by Adult Contemporary music with Delilah, and from midnight until 7:00 p.m. on Saturdays, '70s Oldies were heard, followed by Delilah again. Then back to '70s Oldies from midnight until 7:00 PM. On some Monday holidays, the '70s Oldies weekends were extended into the holiday. Around 2011, the "Super Songs of the '70s" stopped airing on weekends. KKMJ began calling its music "Continuous Soft Rock." HD Radio KKMJ-FM broadcasts in the HD Radio format. A simulcast of sister station KJCE can be