was switched its call sign to WBMX on July 29, 2009. A few weeks later, on August 12, it again switched its call letters to WBCN. The assignment of the WBMX and WBCN call letters came as CBS Radio prepared for a radio station shuffle in Boston. WBCN, Boston's longtime rock station, was set to move to a digital-only platform, while 98.5 WBMX was moving to WBCN's old frequency at 104.1 FM. This swap was being made to create a new Boston sports radio station at 98.5 FM. On August 5, 2009, Mix 98.5 in Boston switched its callsign from WBMX-FM to WBZ-FM. The WBMX call sign was parked in Charlotte, while WBCN aired for its final days. Shortly after midnight on August 12, 2009, WBCN signed off, and the WBCN and WBMX calls were switched to complete the process. According to The Charlotte Observer, CBS decided to park the WBCN call letters in Charlotte to keep another Boston station from picking them up and trading on the station's 51-year heritage in Boston (including 41 years as a rock station). Bill Schoening, CBS Radio manager for Charlotte, said, "It's very common in the business. It was a major signal with call letters that still have value and heritage." Switch to Talk On September 14, 2009, WBCN became "America's Talk", a conservative talk radio station featuring syndicated hosts Michael Smerconish, Melanie Morgan, Jason Lewis, Glenn Beck, Sean Hannity, Laura Ingraham, John Gibson and Phil Hendrie. The target audience was primarily male and ages 25 to 54. Operations manager DJ Stout said, "We feel that Charlotte has never really had an alternative when it comes to news talk." Jason Lewis, a former host at 1110 WBT, said, "I think it'll be the stiffest competition WBT has seen in a while." Local newscasts each hour were produced jointly with local TV station WCNC-TV. Lewis moved back to WBT in 2011. Switch to CBS Sports On June 21, 2012, Mark Washburn of The Charlotte Observer reported that, starting in 2013, WBCN would be one of the charter affiliates of the new CBS Sports Radio network and would carry that network's programming throughout the day. WBCN began airing network programming on January 2, 2013. It also aired any Wake Forest or Davidson basketball games that conflicted with Charlotte Hornets games on WFNZ. On October 2, 2014, CBS Radio announced that it would trade all of