WPBB (98.7 MHz) is a commercial FM radio station licensed to Holmes Beach, Florida and serving the Tampa Bay media market. It is owned by the Beasley Broadcast Group, and airs a classic rock radio format, branded as "98.7 The Shark." WPBB's studios are on Executive Center Drive in St. Petersburg and the transmitter is off Park Boulevard North in Seminole. History WAYP/WISP/WLLD/WSJT The station signed on the air on December 7, 1989 under the call sign WAYP. The call letters changed to WISP on April 2, 1992. As both WAYP and WISP, the station played mostly easy listening and soft adult contemporary music. On May 15, 1998, after stunting with a loop of "Wild Thing" by Tone Loc, the rhythmic contemporary format of "WiLD 98.7" debuted under new call letters WLLD. (See the WLLD page for the history of "WiLD"). On August 19, 2009, at 5 p.m., "WiLD 98.7" and "Smooth Jazz 94.1 WSJT" switched frequencies, with 94.1 becoming "WiLD 94.1" and 98.7 becoming "Smooth Jazz 98.7 WSJT." Under the ownership of CBS Radio, the smooth jazz format evolved into a format known as Smooth AC, a mix of Urban AC and Soft AC with a few instrumental jazz songs included. Play 98.7/The Fan On August 31, 2010, at 3 p.m., the station dropped Smooth AC in favor of Adult Top 40/CHR as "Play 98.7." The first song on "Play" was "Use Somebody" by Kings of Leon. The smooth jazz format was subsequently moved to HD Radio frequency 98.7-HD2. This would change on December 18, 2013, when the sports talk format from WFAN New York City 94.1-HD3 moved to 98.7-HD2, while the smooth jazz format was relocated to 94.1-HD2. Due to low ratings with "Play", CBS Radio announced on June 20, 2012 that WSJT would flip to sports talk in August, branded as "The Fan". On July 25, 2012, CBS said it would debut the new format on August 2. On that day, at 11 a.m., "Play" signed off with "Closing Time" by Semisonic, followed by an hour of stunting with songs usually played at sports games, as well as a history of sports teams in the Tampa Bay area, with the actual launch of "The Fan" at Noon. At the same time as the format flip, WSJT changed call letters to WHFS-FM. The WHFS call letters were held by former sister station WUUB in West Palm Beach and