2009 although talks arose of moving Lost to that same time slot. On December 1, 2009, ABC, sensing a backlash from viewers over its decision to move Ugly Betty to Fridays, its sliding ratings, and praises from critics over the improved storylines, made the move to Wednesday official by announcing that it would start airing new episodes on its new night starting January 6, 2010. Plot Betty Suarez is a quirky, 22-year-old Mexican American woman from Queens, New York, who is sorely lacking in fashion sense. She is known for her adult braces, rather unusual wardrobe choices, sweet nature, and slight naïveté. She is abruptly thrust into a different world when she lands a job at Mode, a trendy, high-fashion magazine based in Manhattan that is part of the publishing empire Meade Publications owned by the wealthy Bradford Meade. Bradford's son, Daniel, has been installed as editor-in-chief of Mode following the death of Fey Sommers (Bradford's longtime mistress). Bradford hires the inexperienced Betty as his womanizing son's newest personal assistant to curb his habit of sleeping with his assistants. As time goes by, Betty and Daniel become friends and help each other navigate their individual professional and personal lives. Life at Mode is made difficult for both Betty and Daniel by their co-workers. Their most serious threat comes from creative director Wilhelmina Slater, a vindictive schemer who devises numerous plots to steal Daniel's job and seize control of the Meade empire. In addition, Wilhelmina's loyal assistant Marc St. James and Mode receptionist Amanda Tanen continually mock and humiliate Betty for her lackluster physical appearance, awkward nature, and initial lack of taste in fashion, though they both ultimately warm to Betty in later seasons. However, not everyone at Mode is against Betty; she gains loyal friends in Scottish seamstress Christina McKinney and nerdy accountant Henry Grubstick. She also receives strong support from her father, Ignacio, older sister, Hilda, and nephew, Justin. Season 1: 2006–2007 Season one premiered in the United States on September 28, 2006, and aired 23 episodes. Major plot lines during the first season include: Betty and Daniel settling into their respective roles as personal assistant and editor-in-chief at Mode fashion magazine; Betty's relationships with pre-Mode boyfriend Walter and new love interest Henry; Daniel's numerous sexual relationships and his relationship with fellow editor Sofia Reyes (Salma Hayek); Wilhelmina's plots with the "Mystery Lady" to undermine Bradford and Daniel's positions