WECK (1230 kHz) is a commercial AM radio station licensed to Cheektowaga, New York and serving the Buffalo–Niagara Falls Metropolitan Area. The station airs a locally-produced and locally hosted oldies music format. The studios, offices and transmitter are located on Genesee Street in suburban Cheektowaga. WECK's programming is simulcast on three FM translator stations at 100.1, 100.5, and 102.9 MHz. The station is owned by Radio One Buffalo, LLC, headed by William Ostrander, also known as Buddy Shula. History Early years In August 1956, the station first signed on as WNIA. The call letters referred to nearby Niagara Falls. The station was founded by Gordon P. Brown, who also owned WSAY (now WXXI) in Rochester, New York. At both Brown's stations, in Buffalo and Rochester, the on-air personalities were assigned stage names. Those names stayed the same, although the talent, typically less experienced broadcasters, came and went. Names like Mike Melody, Tom Thomas and Jerry Jack were used for years on the stations, with different people assuming those names; one of the Mike Melodies, Roger Christian, went on to fame as a songwriter after leaving Buffalo. (The later Roger Christian who achieved more lasting fame in Buffalo radio and currently works at WECK is a different person who uses the Roger Christian name as an alias.) In 1979, the programming shifted to a Top 40/oldies hybrid format. Original air personalities included Chuck McCoy, Jeff Reinhardt (Program Director), Mark Phillips, J.R. Russ, Barbra Lynne and part-time announcers Art Zelasko, Mike Brown, Ricky Banks, David J. Miller, Jon Park, Dr. Jim Rose and newscaster Pam Kloc. As a way to connect the station locally, the station aligned with a popular local sandwich consisting of roast beef on a Kimmelweck roll or "Beef on Weck," the station switched its call letters to "WECK," branding itself as "The Roll That Rocks." Sale to Quid Me Broadcasting After Brown's death, WNIA was sold to Quid Me Broadcasting, a group headed by local broadcast sales executive Chet Musialowski. Musialowski served as General Manager between (1980–1988). Music of Your Life In 1981, as listening to contemporary music on AM radio declined, WECK began airing Adult Standards using the syndicated "Music of Your Life" format, created by record executive and jingle writer Al Ham. Ham had created the format in 1978 and it came to air on 200 stations across the United States. The format consisted primarily of