Gregory Metcalfe ”Greg” Joujon-Roche (; December 7, 1966 – July 31, 2016) was an American personal trainer and author who founded Holistic Fitness in Los Angeles in 1994. Career Joujon-Roche was born in Los Angeles, California and raised in Kauai, Hawaii. He later moved back to Los Angeles where he worked as a model and appeared in the 1989 direct-to-video horror film, Psycho Cop. In the early 90s, Joujon-Roche began working as a personal trainer and, in 1994, opened Holistic Fitness. His first celebrity client was actress Demi Moore who hired Joujon-Roche to get her into shape for the 1996 film Striptease. He went on to train other celebrities including actors Brad Pitt (for the 2004 film Troy), Tobey Maguire (for 2002's Spider-Man) and Leonardo DiCaprio, singers Gwen Stefani and Pink and supermodel Gisele Bündchen. He wrote a fitness book One Body, One Life : Six Weeks to the New You, released in April 2006. The following year, Joujon-Roche opened Real Raw Live, a juice bar, in Los Angeles. In 2014, Joujon-Roche, his wife Irma and their two children relocated to Sydney, Australia where he opened a second Real Raw Live juice bar. Death On July 31, 2016, Joujon-Roche died of cholangiocarcinoma in Los Angeles at the age of 49. References External links Gregory Joujon-Roche's Holistic Fitness Gregory Joujon-Roche is the Founder of Holistic Fitness Gregory Joujon-Roche is a Diet and Fitness Coach at AOL Coaches 1966 births 2016 deaths 20th-century American businesspeople 20th-century American male actors 21st-century American businesspeople 21st-century American male writers American exercise and fitness writers American exercise instructors American expatriates in Australia American health and wellness writers American male film actors Businesspeople from Hawaii Businesspeople from Los Angeles Deaths from cancer in California Deaths from cholangiocarcinoma Male actors from Hawaii Male actors from Los Angeles Male models from California Male models from Hawaii People from Kauai Writers from Los Angeles Writers from Hawaii 21st-century American non-fiction writers American male non-fiction writers