into force in September 2007. If the consultation shows that participation TV shows and channels operate more like lotteries rather than games of skill, they could be required by law to give 20% of their revenue to charity. Under the new Gambling Act, the Gambling Commission will have the power to prosecute broadcasters if it believes they are persistently flouting the law by running illegal lotteries. "There are already rules, but what the Gambling Act does is introduce a better definition so that the rules are enforceable", said a spokesman for the Department of Culture, Media and Sport. "At the moment the rules are not clear enough to prevent these kinds of quizzes where the questions are ridiculously easy in order to maximise the number of entrants". ICSTIS The United Kingdom premium phone regulator, ICSTIS has reported an increase in complaints about quiz shows and channels. A BBC News article stated that "nearly 10% of all enquiries about premium rate services received by ICSTIS between September and November last year were specifically regarding television contests". On October 10, 2006, ICSTIS announced that it would be investigating participation television channels after complaints it received from the public into concerns that players are paying too much to enter the quizzes by phone. ICSTIS also said that it wanted callers to know how much each call would cost them and the odds of winning any prize. ICSTIS raised concern that players were unaware that they would be charged for each call regardless of whether the player got through to the studio or not. On March 9, 2007 in the wake of a number of technical problems and controversies over premium rate phone-ins on television shows and quiz channels, ICSTIS warned television companies that any illegal operating would be investigated by the police. ICSTIS also announced measures to bring in licensing to restore public confidence in competitions. ITV Play Criticisms about Quizmania, The Mint and other, similar phone-in quiz shows and television channels have been levelled by various groups of people. Some people who are heavily involved in the quiz industry in the UK have complained about the standard and ambiguity of the questions used on the programme. Questions in the tower games (see above) are usually very easy and open ended, often with scores of possible answers, but only a handful of which win prizes. This means that the competition becomes less of