of the online world, marketing executives from the ABC in Australia were unsure of how to make sense of why Digital Living, at that stage a little-known podcast from one of their local stations, outrated all of their expensively produced shows. It turned out that a single segment on Blu-ray had been downloaded a massive 150,000 times in one day from a single location in China. Print media For example, podcasting has been picked up by some print media outlets, which supply their readers with spoken versions of their content. One of the first examples of a print publication to produce an audio podcast to supplement its printed content was the international scientific journal Nature. The Nature Podcast was set up in October 2005 by Cambridge University's award-winning "Naked Scientist", Chris Smith, who produces and presents the weekly show. Although firm business models have yet to be established, podcasting represents a chance to bring additional revenue to a newspaper through advertising, subscription fees and licensing. Podcamps Chris Brogan and Christopher S. Penn launched the PodCamp unconference series aimed at bringing together people interested in blogging, social media, social networking, podcasting, and video on the net, and in so doing, Brogan won the Mass High Tech All Stars award for 2008. Podcast Movement Podcaster Gary Leland joined forces with Dan Franks and Jared Easley to form a new international conference for podcasters in early 2014 called Podcast Movement. Unlike other new media events, Podcast Movement was the first conference of its size in over a decade that was focused specifically on podcasting, and has tracks for both new and experienced podcast creators, as well as industry professionals. The sixth annual conference is expected to be attended by over 3,000 podcasters, and is scheduled for August 2019 in Orlando, FL. Adaptions Some popular podcasts, such as Lore, Homecoming, and My Brother, My Brother, and Me have been adapted as films or television series. Coping with growth While podcasting's innovators took advantage of the sound-file synchronization feature of Apple Inc.'s iPod and iTunes software—and included "pod" in the name—the technology was always compatible with other players and programs. Apple was not actively involved until mid-2005, when it joined the market on three fronts: as a source of "podcatcher" software, as publisher of a podcast directory, and as provider of tutorials on how to create podcasts with Apple products GarageBand and QuickTime Pro''. Apple