WIRK (103.1 FM) is a radio station broadcasting a country music format. Licensed to Indiantown, Florida, the station serves the Treasure Coast and Palm Beach County area. The station is owned by Hubbard Broadcasting, through licensee WPB FCC License Sub, LLC. Its studios are in West Palm Beach and its antenna is located on the west side of Jonathan Dickinson State Park in Hobe Sound, Florida. History WLMC/WOKC-FM Okeechobee and move-in to West Palm Beach The 103.1 frequency began in Okeechobee in mid-1966 as WLMC, the FM counterpart to the town's established AM station, WOKC. The station was a Class A outlet, covering largely Okeechobee and the immediate area. On New Year's Day 1987, WLMC became WOKC-FM. The station aired a country format. In 1992, Okeechobee Broadcasters was approved to move the station to its present tower near Hobe Sound, changing the city of license to Indiantown and making WOKC-FM a move-in into the West Palm Beach market; previously, the WOKC stations did not meet requirements to be reported by Arbitron in the West Palm Beach or Fort Pierce markets. Even before the move was completed, it immediately attracted a buyer: the Amaturo Group of Fort Lauderdale, owners of WKGR (98.7 FM) in Fort Pierce. While initial rumors had the station remaining country as "The Frog" to complement WKGR's "Gator" imaging, Amaturo completed the move-in and relaunched 103.1 as WPBZ, named for (and using) the Z Rock syndicated service from Satellite Music Networks. In 1995, American Radio Systems, which already owned WIRK-FM 107.9 and WBZT 1290 in West Palm Beach, acquired the Amaturo Group stations; as FCC rules of the time prohibited a company from owning more than two FM stations, American assigned the rights to buy the station, for $10 million, to Palm Beach Radio Broadcasting, whose principal was National Enquirer publisher Peter Callahan. Callahan's involvement came about because Steve Dodge, the chairman of American Radio Systems, was a director of the parent company of the Enquirer. The Buzz On July 3, 1995, WPBZ flipped to alternative as "The Buzz". It was the fourth station to flip to alternative in south Florida in 1995, but the only one in West Palm Beach. Later in the year, Palm Beach Radio Broadcasting bought two stations in Martin County, again using financing from American Radio Systems. The Buzz was an immediate success with younger audiences: a year after launching, it was the