KKMJ-FM (95.5 MHz "Majic 95.5") is a commercial radio station in Austin, Texas. It is owned by Audacy, Inc. and airs an adult contemporary radio format. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High School. The transmitter is off Buckman Mountain Road in Austin, amid numerous towers for other FM and TV stations. Like many AC stations, KKMJ flips to all-Christmas music from mid-November to Christmas Day. It uses the slogan "The Majic of Christmas." History KAZZ On October 30, 1957, 95.5 KAZZ first signed on the air. It was owned by Audioland Broadcasting, powered at only 340 watts. The call sign KAZZ was supposed to rhyme with "jazz." The station played jazz, adult standards and big band music. At a time when few people owned FM radios, this was a rare "stand-alone" FM outlet, not co-owned with an AM radio station, TV station or newspaper. The station was purchased in 1963 by Monroe Lopez, owner of several Mexican restaurants in the Austin area. Under Lopez' ownership, KAZZ adopted a block-programming format featuring various types of music throughout the broadcast day. They included easy listening, jazz, country music, show tunes, R&B, and, starting in 1964, Top 40. That made KAZZ (now known as "Kay-Zee" or "Alive 95" on the air) the first FM station in Austin to play rock and roll. During this time, the station also expanded its broadcast day from 6am-1am to 24 hours. KOKE-FM In November 1967, Lopez sold KAZZ to the owners of AM 1370 KOKE (now KJCE). On January 5, 1968, the station began simulcasting KOKE 1370's country format as KOKE-FM. (There is currently a KOKE-FM on the air at 99.3 MHz and 98.5 MHz, playing progressive country, but it is not related to this station.) Because KOKE 1370 was a daytimer, 95.5 KOKE-FM allowed listeners with FM radios to continue hearing the station after sunset. The station called itself "The People's Choice, KOKE." At this point, KOKE-FM's power was 10,000 watts, able to cover Austin and its close-in suburbs, but still just a fraction of its current power. Soft AC In the early 1980s, the owners of KOKE-AM-FM decided to make a change. KOKE 1370 became KMMM, a Regional Mexican music station, while KOKE-FM switched to soft adult contemporary music as KLQT. The call sign stood for "Light 95," as in light music. In the mid-1980s, the