the company was sold for £18 million to Greenwill SA. Jacques Bahbout became Chairman of Smythson. In 2021, Stefano Giacomelli was appointed Deputy Chairman. In recent years, Smythson has done a number of collaborations with a range of artists and designers such as Holly Fulton in 2010, Jonathan Saunders in 2011, Quentin Jones in 2014, and Coco Capitán in 2020. References External links Official website British brands Luxury brands High fashion brands