WMFR (1230 AM, "Rebel 104.5") is a radio station airing a country music format. Licensed to High Point, North Carolina, United States, the station serves the Piedmont Triad area. The station is currently owned by Triad Media Partners. History WMFR signed on October 15, 1935 by the Lambeth family of Thomasville, North Carolina. Among its programs in the early years were Guy Lombardo and Boston Blackie. WFMY-TV sportscaster Charlie Harville started his career on WMFR in 1938, airing Class D Thomasville Tommies baseball as well as football games. The 8-story Radio Building in High Point housed several banks, including Commercial National Bank, and NCNB in the late 20th century. As of 2005, WMFR had been located in the 83-year-old building since the 1940s, the longest of anyone there, though for five years the station broadcast from outside Greensboro, returning to its former home on December 26, 2000. In the late 1940s a sister station, WMFR-FM, was added at 97.7, which later moved to 99.5. In 1983 the station became WMAG. Max Meeks became morning host in 1947; at age 75, he was still there in 2000 when he took time off for heart surgery, but he had no intention of retiring. He did sell furniture for a while starting in the late 1950s, but he came back to radio. Listeners compared him to Walter Cronkite and James Stewart and considered him an old friend. He tried sounding like famous people when he started, but it didn't work. He was at his best just being a regular person. and he played a wide variety of music, even hymns. Among the stars Meeks interviewed from the WMFR studios: Eddy Arnold and The Carter Sisters, but not Elvis Presley ("I didn't think he would amount to anything"). After other medical procedures, when he couldn't drive to the studio, he just broadcast from home. He was named to the North Carolina Association of Broadcasters Hall of Fame in 1996. Meeks announced his retirement at the end of 2009. Winfred Red "Diamond" Carter was a WMFR personality for 17 years, playing The Beatles, Elvis Presley, and country and big band music. His Greensboro News & Record obituary said "He was a natural on the radio, warm and chatty, almost like he was sitting in your living room or the front seat of your car. He would take a minute out of every program to read