The Extreme Sports Channel is a pay television channel that was launched from Amsterdam on 1 May 1999. The channel broadcasts in over 60 countries and 12 languages, and covers extreme sport and adventure sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX, music, gaming and fashion. The vision and idea for the Extreme brand franchise and TV channel came from Alistair Gosling, founder of Extreme International, an ambassador for action and adventure sports, supporter of several global marine conservation projects, international advisory board member of Qiddiya, ة القدية للاستثمار the 334-square-km sports, entertainment and cultural destination being developed in the Kingdom of Saudi Arabia and is a supporter of Medshr.net the award winning medical network that is helping save lives through peer to peer learning between doctors. History In 1997 Alistair Gosling, founder of Extreme, started approaching potential investors to back the plan for a new brand and TV network dedicated to extreme and adventure sports. UPCtv, the programming arm of Europe's largest cable television operator UPC, was looking for new channels to offer its subscribers and in April 1998 Ben Barrett was approached by Stephen Cohen, UPCtv's Chief Operating Officer, at the MIP programming market in Cannes, France, with a proposal for a joint venture between the two companies. Extreme partnered with UPC and the Extreme Sports Channel was launched from the Netherlands on 1 May 1999, and in the UK in 2000. The channel was designed by Gosling and Cohen, management and content was delivered by Extreme International, technical play out and uplink were supplied by UPC. In late 1999, Extreme launched its United States operations, and charged veteran producer, Lloyd Bryan Adams with the task of heading up the North American presence. They launched EXtreme TV, a branded block on Fox Sports Net in March 2012. In 2005, after launching the channel in over sixty countries, and seeing the growth in digital coming Extreme International acquired the Extreme brand and sold its 50% stake in Extreme Sports Channel to John Malone's Liberty Global Inc. which had by then become owner of UPC. The channel was put under the management of Chellomedia. Since the transaction and as the sector and the sports have rapidly grown and moved into the mainstream Extreme has expanded globally. Driven by the Vision to Drive positive change through extreme and adventure sports, Extreme has gone onto grow its community