format on July 15, 2010, adopting its current sports radio programming. In January 2022, it was announced that Curtis Media Group would sell WMFR and WPCM to Triad Media Partners. Curtis Media sold WSJS one month prior, meaning these stations were Curtis Media's last properties in the Piedmont Triad market. On June 22, 2022, WMFR began stunting with country based Christmas music as "The Christmas Channel". On July 15, 2022, WMFR ended stunting and launched a country music format, branded as "104.5 The Rebel", with 5,000 songs commercial free. Previous sports programming WMFR previously aired syndicated programming, both national programming from ESPN Radio (including Keyshawn, JWill and Max, as well as its nighttime and weekend programs) and the regionally syndicated show The David Glenn Show (simulcast from WCMC-FM in Raleigh), and The Drive, with Taylor Zarzour and Marc James (simulcast from WFNZ in Charlotte). It also carried Appalachian State Mountaineers football and basketball and High Point University Panthers basketball, as well as select additional local sports coverage. Most of WMFR's programming was simulcast with WCOG (the former WGLD/WWWB/WTCK) and WSML; all three stations broke away to carry certain programming as necessary. Translator Previous logo References External links FCC History Cards for WMFR MFR Radio stations established in 1935 1935 establishments in North Carolina Country radio stations in the United States