had to divest two of CBS's stations to other buyers. Because the 104.3 FM facility was powerful and could be moved into the Miami radio market, it was tagged for sale. On June 1, 2012, "Sunny" and the WEAT call letters moved from 104.3 (which became WMSF) to 107.9, while WIRK and its country format moved to 103.1 MHz, marking the end for former hot adult contemporary station WPBZ. Dean Goodman folded Palm Beach Broadcasting into another radio holding, Digity, upon the latter's purchase of NextMedia in 2013. Sales to Alpha and Hubbard, classic hits Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million. Alpha then sold its West Palm Beach cluster to Hubbard Broadcasting in 2018 for $88 million. After having been an adult contemporary station since 1992 (when the original WEAT-FM flipped from easy listening), Hubbard transitioned WEAT to classic hits in 2019, reducing overlap with co-owned WRMF. In 2020, WEAT started broadcasting in HD. References External links Sunny 107.9 official website EAT 1965 establishments in Florida Radio stations established in 1965