WSFS (104.3 FM, "104-3 The Shark") is a radio station licensed to Miramar, Florida. Owned by Audacy, Inc., the station broadcasts an alternative rock format targeting Miami-Dade County and the Miami-Fort Lauderdale metropolitan area. Its studios are located in Audacy's Miami office on Northeast Second Avenue, while the station transmitter resides in nearby Pembroke Park. History WEAT-FM in West Palm Beach WEAT-FM in West Palm Beach began broadcasting at 104.5 MHz at 6 a.m. on September 29, 1969. The station, sister to WEAT (850 AM), was an automated beautiful music outlet with syndicated programming supplied by Quality Music, Inc. The station broadcast from the tallest tower in the Palm Beaches and cost $175,000 to build. Within a year, WEAT-FM and WOOD-FM in Grand Rapids, Michigan, were among the first two FM stations to claim overall ratings leadership in their markets. WEAT-AM-FM was purchased four years later by Curt Gowdy for $1.5 million. WEAT-FM was later the second client of Jim Schulke's beautiful music syndication business. The FM station was a continual ratings winner in the beautiful music format as late as 1985. On July 31, 1986, WEAT-FM moved to 104.3 MHz in advance of moving its transmitter to a higher tower in Lake Worth, Florida, which would improve coverage in Broward County; the move also allowed WHQT (105.1 FM) to improve its own signal, as that station relocated to the new Guy Gannett master tower further north from its existing site. The move paid off for Gowdy, who sold WEAT-AM-FM to Taylor Communications in 1986 for $13.5 million. WEAT continued to be a strong performer in the Palm Beach radio market, nearly doubling its nearest competitor in 1989 and was described the next year as the market's "800-pound gorilla". 1992 brought the first major format adjustment in station history, becoming soft adult contemporary "Sunny 104.3"; the change was made in order to attract a younger audience than the aging listenership its beautiful music programming attracted. Three years later, the station was bought by OmniAmerica Group, which promptly merged with Citicasters At this time, the station recovered from a brief slide to fourth place by hiring away Kevin Kitchens and Jennifer Ross, who had been the morning hosts at WRMF. Within months, Chancellor Broadcasting, which resulted from the merger, had a deal to trade its three West Palm Beach radio stations to American Radio Systems in exchange for a station in