Ever Ate. In December 2009, NBC named Fieri as the host of the game show Minute to Win It, which premiered in March 2010 and aired for two seasons. On May 13, 2012, NBC announced that the game show would not be renewed for a third season, citing high production costs and low ratings. In January 2012, Fieri was one of the two team captains (along with Rachael Ray) in the Food Network reality series Rachael vs. Guy: Celebrity Cook-Off. A second season of Rachael vs. Guy: Celebrity Cook-Off began airing on Food Network on January 6, 2013. A chef challenge show, Guy's Grocery Games, started on October 27, 2013, on the Food Network. It features four cooks who battle through three rounds, and are judged by three judges. His series, Guy's Family Road Trip, was chosen as the 2017 lead-out show from season 13 of Food Network Star. It previewed on August 13 of that year. In May 2021, Fieri signed a three-year contract with Food Network worth an estimated $80 million. Advertising Fieri appeared in promotions for Flowmaster, a California-based auto exhaust parts manufacturer. In 2008 and 2009, he was the spokesperson for T.G.I. Friday's. In 2010, he appeared in a commercial for Aflac named "Spicy". Other projects In 2009, Fieri began touring with the Guy Fieri Roadshow, a multi-state food tour that featured some of his fellow Food Network personalities. He also appeared in regional Food Network events, such as the 2012 Atlantic City Food and Wine Festival and the 2012 South Beach Food and Wine Festival, where he officiated at 101 gay weddings. In 2015, Fieri officiated at the wedding of celebrity chef Art Smith at Miami Beach. The wedding, which included 101 same-sex couples, was held to celebrate Florida's Supreme Court lifting the state ban on same-sex marriage. Fieri officiated the weddings in honor of his late sister who was a lesbian. Fieri owns a vineyard and sells his wine under the label Hunt & Ryde, named after his sons Hunter and Ryder. In response to the COVID-19 pandemic's effect on the restaurant industry in 2020, Fieri teamed up with the National Restaurant Association Educational Foundation to raise money for unemployed restaurant workers through newly created Restaurant Employee Relief Fund. In under two months over US$20 million was raised. Personal life Fieri met his wife Lori when she came into a restaurant he was managing