Gray bought the newspapers and the radio station in 1937, and Harold Essex of Chicago became the manager. Together, they made WSJS as important to the area as the newspapers, increasing the station's power and moving WSJS from 1310 to 600 kHz. WSJS had been powered at 100 watts at its founding but increased to 250 watts when it moved to AM 600, and 1,000 watts a short time later. In 1941, an FM station, WMIT, was added, with its tower near Mount Mitchell, hence the call letters. The Radio Center Studios building at 419 Spruce Street was built for the stations in 1942. In 1947, 104.1 WSJS-FM (today WTQR) began in Winston-Salem. WSJS added a TV station in 1953. Channel 12 WSJS-TV was co-located with WSJS 600 AM for a number of years. The newspapers were sold to Media General in 1968, but longtime publisher Gordon Gray formed Triangle Broadcasting to hold onto the WSJS-AM-FM-TV. Gray also acquired the cable franchise for Winston-Salem, Summit Cable. When the FCC ruled that one person could not own a television station and a cable system in the same market, Gray sold off WSJS-TV. It is now WXII-TV. Wally Williams hosted "Carolina in the Morning" on WSJS 600 from 1954 to 1979. The show included the "good word for the day" and a daily devotional. Williams had started as an announcer on the TV station, where he continued to do the weather. When he retired, Winston-Salem mayor Wayne Corpening declared May 31 "Wally Williams Day." Wayne Willard did the news during most of Williams' years on the station, and also served as the station's news director. George Lee joined WSJS radio in 1968. (*George Lee Bowermaster) Among his characters were Blue the Bionic Dog and Magnolia Sweetbreath. When signing off he would tell people to drive carefully so "that the life you save may be mine. Myself, I would rather be a little late than be the late George Lee." He and Tom Chambers would tell punch lines to jokes on the air—just the punch lines, because the jokes themselves were dirty. Before WSJS, he was on WAIR, and he was one of the "Good Guys" on WTOB. (Note) A 100 milliwatt radio station used the call letters WSJS (initials of the stations' founders), and was located in Midland, Michigan. It was on the air on Friday and Saturday nights from 8 PM