ITV Day was a programming block that broadcast on ITV1 from 9.25 am until 6.00 pm on weekdays and launched on 11 April 2005. The presentation was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, a change in programming and schedule will alter viewer perception". The "ITV Day" brand disappeared from screens on 13 January 2006, as ITV1 presentation was relaunched, along with the entire ITV family of channels. Branding The package was based around a logo and colour scheme that delineated the ITV Day branding from the rest of ITV1. The scheme of yellow, orange and red represented the colour of and warmth of the sun. The ITV logo remained blue as a link to the rest of the ITV family of logos (except ITV2's which was yellow at the time). The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D. Versions UTV also used the same presentation during the day, albeit replacing the "ITV" logo with their own. Scottish TV and Grampian TV (both owned by SMG plc) decided not to use the presentation package - and continued to use their normal idents and promotions during the day. Programmes 60 Minute Makeover Airline A Brush with Fame Baby House Cash Cab Chef Vs Britain Date My Daughter Don't Just Dream It Don't Move, Improve Have I Been Here Before? ITV Lunchtime News The Jeremy Kyle Show Loose Women Make Me Perfect Mum's on Strike Nanny 911 Nigella Now or Never The Paul O'Grady Show The People's Court Perseverance Solution Street The Springer Show This Morning Today with Des and Mel Too Many Cooks Watching the Detectives ITV (TV network)