terminated after a cease and desist letter from Apple (over iPodder trademark issues). It was reincarnated as Juice and CastPodder. The name Writing for The Guardian in February 2004, journalist Ben Hammersley suggested the term "podcasting" as a name for the nascent technology. Seven months later, Dannie Gregoire used the term "podcasting" to describe the automatic download and synchronization of audio content; he also registered several "podcast"-related domains (e.g. podcast.net). The first documented use of "podcasting" in the definition known today (i.e., broadcasting rather than downloading) was mentioned in a podcast episode of the Evil Genius Chronicles on September 18, 2004, by Dave Slusher, who also mentioned the emerging technology of torrenting as well as pondering if he should monetise the podcast (and, if so, whether it should be through sponsorship or through voluntary donations, which is a dilemma that many professional podcasters face today). As of March 2021, the recording is still available to be streamed or downloaded. The use of "podcast" by Gregoire was picked up by podcasting evangelists such as Slusher, Winer and Curry, and entered common usage. Also in September, Adam Curry launched a mailing list; then Slashdot had a 100+ message discussion, bringing even more attention to the podcasting developer projects in progress. On September 28, 2004, Blogger and technology columnist Doc Searls began keeping track of how many "hits" Google found for the word "podcasts". His first query reportedly returned 24 results. Google Trends marks the beginning of searches for "podcast" at the end of September. On October 1, 2004, there were 2,750 hits on Google's search engine for the word "podcasts". This number continued to double every few days. By October 11, 2004, capturing the early distribution and variety of podcasts was more difficult than counting Google hits. However, by the end of October, The New York Times had reported on podcasts across the United States and in Canada, Australia and Sweden, mentioning podcast topics from technology to veganism to movie reviews. Wider noticeUSA Today told its readers about the "free amateur chatfests" the following February, profiling several podcasters, giving instructions for sending and receiving podcasts, and including a "Top Ten" list from one of the many podcast directories that had sprung up. Those Top Ten programs gave further indication of podcast topics: four were about technology (including Curry's Daily Source Code, which also included music and personal chat), three were about music,