held during the Podcast Expo. Awards were given in 20 categories. On September 28, 2005, exactly a year after first tracking hits for the word "podcasts" on Google's search engine, Google found more than 100 million hits on the word "podcasts". In November 2005, the first Portable Media Expo and Podcasting Conference was held at the Ontario Convention Center in Ontario, California. The annual conference changed its name to the Podcast and New Media Expo, which stopped being held in 2015. On December 3, 2005, "podcast" was named the word of the year in 2005 by the New Oxford American Dictionary and would be in the dictionary in 2006. Expansion In February 2006, following London radio station LBC's successful launch of the first premium-podcasting platform, LBC Plus, there was widespread acceptance that podcasting had considerable commercial potential. UK comedian Ricky Gervais, whose first season of The Ricky Gervais Show became a big hit, launched a new series of the popular podcast. The second series of the podcast was distributed through audible.co.uk and was the first major podcast to charge consumers to download the show (at a rate of 95 pence per half-hour episode). The first series of The Ricky Gervais Show podcast had been freely distributed by the Positive Internet Company and marketed through The Guardian newspaper's website, and it was the world's most successful podcast for several years, eventually gaining more than 300 million unique downloads by March 2011. Even in its new subscription format, The Ricky Gervais Show was regularly the most-downloaded podcast on iTunes. The Adam Carolla Show claimed a new Guinness world record, with total downloads approaching 60 million, but Guinness failed to acknowledge that Gervais's podcast had more than 5 times as many downloads as Carolla's show at the time that this new record was supposedly set. In February 2006, LA podcaster Lance Anderson became nearly the first to take a podcast and create a live venue tour. The Lance Anderson Podcast Experment (sic) included a sold-out extravaganza in The Pilgrim, a central Liverpool (UK) venue (February 23, 2006), followed by a theatrical event at The Rose Theatre, Edge Hill University (February 24, 2006), which included appearances by Mark Hunter from The Tartan Podcast, Jon and Rob from Top of the Pods, Dan Klass from The Bitterest Pill via video link from Los Angeles, and live music from The Hotrod Cadets. In addition, Anderson was