record deal with Def Jam Africa, and was confirmed by Def Jam Africa on 12 January 2022. In 2022, Tumi performed at a World Intellectual Property Day event at the headquarters of the World Intellectual Property Organization in Geneva, Switzerland. In an interview with WIPO Magazine, Tumi said "I tell every 18-year old who wants to rap that if they spend just one hour understanding what music publishing is, what IP is, what royalties are, and what their rights are, they will do more for their music than the three hours they spend on YouTube figuring out how to mix a new drum pattern. The entry barrier to music is virtually nonexistent now because of technology. That makes musicians vulnerable and means they need to be IP savvy." In sharing his views on how musicians can monetize their work, he said "streaming is like a business card; it's a way to get people familiar with your music while you take advantage of other channels to make money." References External links 1981 births Living people South African rappers Tanzanian poets Tanzanian rappers 21st-century Tanzanian male singers