WMSX (96.1 FM) is a commercial radio station in Buffalo, New York, calling itself 96.1 The Breeze. WMSX has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by Townsquare Media and has its radio studios in the Rand Building on Lafayette Square in downtown Buffalo. WMSX has an effective radiated power (ERP) of 47,000 watts. The station's transmitter is on the roof of the Rand Building. History WBNY-FM and WJYE The station signed on the air on . Its original call sign was WBNY-FM and was a sister station to WJJL 1440 AM in Niagara Falls. (The WBNY call letters had previously been used on WYSL, and the station is unrelated to today's WBNY, a college radio station at 91.3 FM). At the time, WJJL and WBNY were owned by the Niagara Frontier Broadcasting Corp. In 1973, the station was acquired by McCormick Broadcasting. The station adopted the WJYE call letters on February 1, 1979, and was known as "JOY-FM-96." It spent many years as a beautiful music/easy listening station, playing quarter hour sweeps of soft, instrumental cover versions of popular songs. Adult Contemporary In the 1990s, the easy listening format was aging, while most advertisers seek young to middle aged demographics. That prompted WJYE to transition to soft adult contemporary music and eliminate nearly all instrumentals. It also historically carried a Christmas music format from the middle of November to New Year's Day (typically changing formats within hours of rival WTSS). In 1995, WJYE abandoned the "Joy 96" branding and began identifying by its call sign WJYE. It returned to the "Joy 96" branding in the late 2000s. In the late 1990s, WJYE was acquired by Infinity Broadcasting, which was later incorporated into CBS Radio. In the summer of 2000, the syndicated call-in and request show Delilah was added for evenings. Lance Diamond was the station's Saturday evening host for much of the 1990s and 2000s. The station began to stream over the Internet in November 2006. Also in 2006, WJYE, along with its Buffalo sister stations, were sold to Regent Broadcasting, which was later renamed Townsquare Media. Starting in 2007, the station transitioned from its previous soft AC format to a more uptempo adult contemporary format. The station added limited rhythmic songs to the playlist that would be appropriate for the format. Switch to WMSX On September 2,