T-shirts, fleece and sport shirts Advertising During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early 1990s, the slogan was turned around as "The lady prefers Hanes". From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, [s]], Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now." In 1996, Hanes was a major sponsor of the Atlanta Olympics. They produced a unique series of only 500 Beefy T-shirts; the first shirt was auctioned for $32,500, the highest price paid for a shirt was $42,000. In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy, Jackie Chan, and Brian Regan. As of July 2008, Charlie Sheen joined Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, Virginia. Hanesbrands has ended its advertising campaign featuring Sheen because of domestic violence charges filed against the actor in 2010. In 2019, the company introduced body positive messaging with the "Every Bod" campaign for their FlexFit boxers, aimed to reduce the macho image associated with men's underwear. References External links Official site Hanesbrands company site European Hanes website Underwear brands Lingerie brands Hosiery brands Textile companies of the United States American companies established in 1900 Clothing companies established in 1900 1900 establishments in North Carolina Hanes family Hanesbrands