a quiz and more like a game of chance. Organisations such as the Gambling Commission have expressed concerns that Quizmania and similar programmes encourage gambling. HM Treasury began an examination of the regulations surrounding phone-in quiz shows. Phone-in game shows are scrutinised by Ofcom, the UK's communications regulator and ICSTIS, who regulate premium rate phone numbers in the UK; both organisations have received complaints from viewers about phone-in game shows. An article on the BBC website noted that "ICSTIS - the organisation that regulates premium rate telephone services in the UK - had acknowledged that the growth in the number of puzzle channels has been "matched by an increase in complaints about them". According to this article, "nearly 10% of all enquiries about premium rate services received by Icstis between September and November last year were specifically regarding television contests". Despite the criticisms, Quizmania became the first live and interactive quizshow to broadcast on analogue terrestrial television. Quiz Call In a Sunday Times article published on September 24, Quiz Call admitted that it had taken calls at 75p a call without any chance of the callers getting through for a chance to win and Quiz Call apologised for using its own staff members to pose as winners. Channel 4 have since sold off Quiz Call due to increasing levels of bad reputation from the channel. In the Culture, Media and Sport committee held on November 28, 2006 representatives from Quiz Call admitted that one instance of people being put on hold did occur and that the producer responsible no longer works for Ostrich Media. 2007 television phone-in scandals In 2007, a series of scandals broke out involving allegations of phone-in segments of television programmes and quiz channels conning viewers. Richard & Judy on Channel 4 were accused of encouraging viewers to enter the 'You Say We Pay' segment after the winner had been picked. The competition was indefinitely suspended soon afterwards and was later cancelled permanently. Channel 4 Racing was also affected after a software glitch allowed callers to enter a competition even though the competition had ended. ITV suspended all programmes involving premium rate phone-ins on 5 March 2007, including its quiz channel ITV Play. This was to allow independent auditor Deloitte to conduct a review of the fairness of revenue-generating phone-ins in programmes carried by ITV including Dancing on Ice and The X Factor. ITV Play was taken