a computer science major, who was an electrical engineer by trade and acted as the label's in-house engineer and producer alongside fellow producer Carl Stephenson. Prince used his last bit of funds to invest into the label. He was inspired by Russell Simmons and the label he founded Def Jam Recordings. He moved the company in 1988 to New York City with Blodget. Around this time Lyor Cohen would show Prince check books of Def Jam artists LL Cool J and Whodini which showed him the potential revenue to be made in the music industry enlightening him to continue his vision with the Geto Boys moving the whole label back to Houston. The first group he formed in the label was the Geto Boys. Prince found members Bushwick Bill when he was performing as a dancer at a club, Willie D through the recommendation of his barber, and Scarface in the parking lot of a club he owned playing demos to a DJ who worked there. His brother was a member but then was replaced at Prince's discretion with Scarface. This was confirmed from a freestyle battle against each other where Scarface outperformed Sir Rap-A-Lot, with the younger brother then agreeing that was the better direction for the group also. Using local radio stations like KTSU to spread the reach of the label's music, his first deal came in 1989 via Rick Rubin working with the Geto Boys on their 2nd album Grip It! On That Other Level. Geffen Records who had been working with Rubin pulled the project a week before its release to the lyrical nature of the album, despite claims of racism and hypocrisy made by the Geto Boys and the fact that independently the album already had sold over 500,000 copies. The controversy lead to Rubin splitting from Geffen and signing with Warner Records with the album being pushed there instead, it tripled the total sales of the project. Prior to the success of Ice Ice Baby, Prince wanted to sign rapper Vanilla Ice after seeing him perform in 1990 at The Summit. He did not follow through as a result of his business partner Blodget feeling that the artist lacked talent. Prince signed a deal with Priority Records in 1991 for distribution, releasing the Geto Boys third album We Can't Be Stopped. By the mid-1990s co-founder Blodget had parted ways from Rap-A-Lot. In 1995 Prince