one about movies, one about politics, and—at the time number one on the list—The Dawn and Drew Show, described as "married-couple banter", a program format that (as USA Today noted) was popular on American broadcast radio in the 1940s (e.g. Breakfast with Dorothy and Dick). After Dawn and Drew, such "couplecasts" became quite popular among independent podcasts, the most notable being the London couple Sowerby and Luff (consisting of comedy writers Brian West (Luff) and Georgina Sowerby), whose talk show The Big Squeeze quickly achieved a global audience via the podcast Comedy 365. On October 18, 2004, the number of hits on Google's search engine for the word "podcasts" ballooned to more than 100,000 after being just 24 results three weeks prior. In October 2004, detailed how-to-podcast articles had begun to appear online, and a month later, Liberated Syndication, Inc. known in the industry as Libsyn launched the first Podcast Service Provider, offering storage, bandwidth, and RSS creation tools. This was the same month that Podtrac started providing its free download tracking service and audience demographics survey to the podcasting industry. "Podcasting" was first defined in Wikipedia. In November 2004, podcasting networks started to appear on the scene with podcasters affiliating with one another. One of the earliest adopters from the mainstream media of on-demand audio (although not strictly a podcast) was the BBC, with the BBC World Service show, Go Digital, in August 2001. The first domestic BBC show to be podcasted was In Our Time, made available as a podcast in November 2004. Apple adds podcasts to iTunes In June 2005, Apple added podcasting to its iTunes 4.9 music software and building a directory of podcasts at its iTunes Music Store.iTunes 4.9 with podcasting available for download—still no formal announcement Engadget The new iTunes could subscribe to, download and organize podcasts, which made a separate aggregator application unnecessary for many users. Apple also promoted creation of podcasts using its GarageBand and QuickTime Pro software and the MP4 format instead of MP3. Prior to iTunes' seamless integration, acquiring and organising podcasts required dedicated "podcatching" software that was often clunky and intimidating for the average user. In July 2005, U.S. President George W. Bush became a podcaster of sorts, when the White House website added an RSS 2.0 feed to the previously downloadable files of the president's weekly radio addresses. Also in July, the first People's Choice Podcast Awards were