Rogue Traders is a BBC One investigative/undercover consumer affairs television programme starring Matt Allwright, an investigative journalist, and Dan Penteado, a private investigator and Allwright's co-host. The show focuses on investigating and exposing the dubious work practices of tradespeople and businesses who have received complaints against them from their customers, often through the use of hidden cameras and rigged situations, sometimes sending members of the show's research team undercover to secretly record any training methods taught to a business' employees that is suspicious or unethical. The programme ran for nine series between 2001 and 2009, before it was decided to incorporate Rogue Traders format as a multi-part segment for the long-running consumer series Watchdog; the segment retained the show's name after its merger in 2009. In 2012, Penteado was removed from the show, after he was jailed for benefit fraud. Format For each episode of Rogue Traders, Allwright seeks to expose individuals who have come to the attention of the research team, usually for one or several reasons, including being unethical with sales, aggressively pursuing a customer for money, creating unnecessary work, selling something that is not wanted, or committing a criminal offence/breaking the law during a job. Such individuals are usually found through customers writing to the programme outside of filming/broadcast, who were unsatisfied by the individual's work, behaviour or sales techniques, made complaints against them that they refused to deal with, or felt cheated by the amount they paid out, whereupon the programme's researchers will investigate the trader further. While the show usually has an improvised and humorous feel to each episode, per the script created by Allwright, the consumer investigative nature of the programme ensures that each trader's dubious nature is looked into seriously. In addition, the show often pursues a trader to acquire evidence that supports the complaints their customers make, to which the show uses an occasional catchphrase – "We never give up." The general format of each episode is that Allwright will usually introduce viewers to the rogue trader(s) they are seeking to expose, revealing brief details about the issues they have caused, and highlighting the business that they run; for the latter, the show has generated a catchphrase, in which the host occasionally advises viewers that the business is "not to be confused with any other companies of the same name" or any other variation of it. He will then meet with the