European/Pākehā, 88.1% Māori, 6.0% Pacific peoples, and 4.5% Asian. People may identify with more than one ethnicity. Of those people who chose to answer the census's question about religious affiliation, 44.8% had no religion, 25.4% were Christian, 23.9% had Māori religious beliefs, and 1.5% had other religions. Of those at least 15 years old, 12 (7.5%) people had a bachelor's or higher degree, and 39 (24.5%) people had no formal qualifications. The median income was $20,900, compared with $31,800 nationally. 12 people (7.5%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 63 (39.6%) people were employed full-time, 36 (22.6%) were part-time, and 12 (7.5%) were unemployed. Whakarara statistical area Whakarara statistical area covers the area east of Whangaroa Harbour. It has an area of and had an estimated population of as of with a population density of people per km2. Whakarara had a population of 1,344 at the 2018 New Zealand census, an increase of 318 people (31.0%) since the 2013 census, and an increase of 240 people (21.7%) since the 2006 census. There were 465 households, comprising 663 males and 678 females, giving a sex ratio of 0.98 males per female. The median age was 45.2 years (compared with 37.4 years nationally), with 273 people (20.3%) aged under 15 years, 207 (15.4%) aged 15 to 29, 588 (43.8%) aged 30 to 64, and 273 (20.3%) aged 65 or older. Ethnicities were 56.7% European/Pākehā, 58.9% Māori, 4.2% Pacific peoples, 1.8% Asian, and 1.3% other ethnicities. People may identify with more than one ethnicity. The percentage of people born overseas was 11.4, compared with 27.1% nationally. Of those people who chose to answer the census's question about religious affiliation, 43.3% had no religion, 35.0% were Christian, 11.4% had Māori religious beliefs, 0.2% were Hindu, 0.4% were Buddhist and 0.7% had other religions. Of those at least 15 years old, 126 (11.8%) people had a bachelor's or higher degree, and 249 (23.2%) people had no formal qualifications. The median income was $21,900, compared with $31,800 nationally. 87 people (8.1%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 387 (36.1%) people were employed full-time, 198 (18.5%) were part-time, and 57 (5.3%) were unemployed. Education Matauri Bay School is a contributing primary (years 1-6) school with a roll of students as of It opened in 1954.