KIIK-FM (104.9 FM) is a commercial radio station located in DeWitt, Iowa, broadcasting to the Quad Cities, Iowa area on 104.9 FM. Established in 1977 as WRSQ-FM, KIIK-FM is owned by Townsquare Media and broadcasts a country music format. Studios are located in Davenport, with a transmitter located near Eldridge, Iowa. History WGEN-FM The Quad Cities allocation for 104.9 MHz dates to 1977, when the city of license was Geneseo, Illinois. The station signed on as WRSQ-FM, the FM sister station of WGEN (1500 kHz). The station aired country music, along with community and farm news, local sports and St. Louis Cardinals baseball. The call letters were changed to WGEN-FM on October 6, 1980. In 1996, both WGEN and WGEN-FM were sold to Connoisseur Communications, owner of KJOC, KORB, WXLP and KBOB. For a time, the FM station was a repeater of KJOC's AM signal, while the AM signal was a simulcast of KBOB (at the time, located at 99.7 FM). By 1997, ownership of the AM and FM frequencies were split, and Connoisseur moved the city of license to DeWitt, Iowa; a new transmitter tower was built near Long Grove (about 7 miles south of DeWitt), and the studios were moved to Davenport in anticipation of its first new format under the new ownership. Lite 104.9 FM-KQLI (1998-2000) KQLI employed an adult contemporary format at 104.9 for about two years, starting in March 1998. However, the station had minimal listenership, primarily due to its small coverage area and competition from the more powerful KMXG-FM. The Country era (2000-2007) In March 2000, when KQLI and sister stations KBOB, WXLP, KORB, and KJOC were sold to Cumulus Media, plans were already being formulated to revamp several of the company's radio stations, including 104.9 FM. The plan involved scrapping KQLI's AC format and moving KBOB's country format from 99.7 FM to 104.9 FM, as 99.7 FM flipped to Top 40/CHR as "B100". KBOB's modern country format, in use since it began in March 1994, remained the same until November 2001, when the station adopted a classic country format under the slogan "Great Country 105." Although "Great Country 105" had a loyal audience (as it played songs from artists such as George Jones and Merle Haggard), the ratings remained low. In March 2005, the station switched back to a modern country format, branding itself "The River 104.9," but listenership remained near the bottom