is a block breaker/video pinball hybrid arcade game developed and published by Namco in 1978. The player controls a set of paddles with a rotary knob, with the objective being to score as many points as possible by deflecting a ball against bricks, pop bumpers and other objects in the playfield. It was developed by Toru Iwatani, known as the creator of Pac-Man and Pole Position. Outside Japan, it was published by Gremlin Industries. Gee Bee was the first video game to be designed in-house by Namco – prior to this, the company had manufactured arcade electro-mechanical games (such as Periscope and F-1) and published a number of video games by Atari, Inc. (notably Breakout) in Japan. Iwatani originally wanted to produce pinball machines for the company; however, higher-ups at Namco disapproved of the idea. As a compromise, Iwatani instead made a video game with pinball-elements, combined with mechanics established in Breakout. Gee Bee was the eighth highest-grossing arcade video game of 1978 in Japan, and sold 10,000 units worldwide. However, it was not as big of a success as hoped, but it would nevertheless help establish Namco's presence in the video game industry. Two sequels were produced in 1979, Bomb Bee and Cutie Q. Gameplay Gee Bee is a block breaker arcade game intermixed with elements of a pinball table. The player uses a rotary dial to control a set of paddles on-screen, the objective being to score as many points as possible by deflecting a ball towards objects placed on the board – these include Breakout-like brick formations, pop bumpers that award ten points each when hit, and spinners that slow down the ball. Having the ball touch the "NAMCO" rollover symbols (replaced by the Gremlin logo in the North American version) causes them to light up and having all of them lit up increases the score multiplier. Development and release Gee Bee was developed by Toru Iwatani and was Namco's first video game produced in-house. The company began their insertion into game development in July 1976, when Shigeichi Ishimura, a Namco electro-mechanical game designer, proposed the idea of creating a video arcade game utilizing a CPU, with information accumulated from his work on electro-mechanical games. Namco approved of the idea and purchased a surplus amount of PDA-08 microcomputers from NEC, employees being assigned to study the system's potential to create video games. In 1977, Toru Iwatani joined