Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Simons oversaw all aspects of design, global marketing and communications, and visual creative services. Simons’ first collections debuted for the fall/winter 2017 season. The arrival of Raf Simons as Chief Creative Officer signified “a momentous new chapter for Calvin Klein”, said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” Simons presented colorful avantgarde collections that were a complete departure from the simple and elegantly monochromatic designs of prior seasons. For his designs, Simons entered into costly collaborations with the Andy Warhol and Robert Mapplethorpe estates, among others. Simons' designs created a lot of media attention and were applauded by fashion critics but turned out not to sell well. In early 2018, PVH began to limit Simons' authority with regard to marketing. His contract was ended in December 2018 after internal disagreements over the strategic alignment of the Calvin Klein brand and its overall image. PVH announced in early March 2019 the discontinuation of the runway collections after it had been communicated beforehand to maintain them. In late March 2019, PVH's CEO announced rising revenue at Calvin Klein after Simons' departure. Calvin Klein Collection Advertising The Calvin Klein Collection advertisements used two "house/signature" models every season (one male, one female) to advertise the brand, in addition to modeling on the runway. Models for past seasons include Kate Moss, Christy Turlington, Natalia Vodianova, Toni Garrn, Suvi Koponen, and Andrew Stetson. For Fall 2010, Lara Stone was exclusively signed for the women's apparel advertising campaigns for Calvin Klein Collection, as well as ck Calvin Klein and Calvin Klein Jeans. Calvin Klein Collection stores From 2006 up until the brand's discontinuation in 2019 PVH operated only one store under the Calvin Klein Collection label in the U.S.: 654 Madison Ave., New York (flagship store; opened in 1995, closed in 2019) The Paris store at 53, Avenue Montaigne, originally opened