The company had reportedly made a turnover of £195m during the past year and was one of the largest online mobile phone retailers in the country. Despite its early success Dialaphone's contract volume dwindled, and it was bought by one-time competitor Phones 4u for a knockdown price in February 2008. The fee was reported to be around £9m. On 14 September 2014, the Dial-A-Phone website was taken offline following the parent company, Phones 4u going into administration. Products Dialaphone's products included feature phones and smartphones from all the major manufacturers, which were available on the UK's main networks. Dialaphone offered customers a range of free gifts, usually personal electronic goods, and cashback with certain tariffs and handsets. Environment Dialaphone was partnered with mobile recycling service Money4URMobile which offers incentives for customers to recycle their old mobile phone. See also Phones 4u John Caudwell Mobile Phones References External links Dialaphone Website Mobile phone companies of the United Kingdom Telecommunications companies of the United Kingdom British companies established in 1995 Retail companies established in 1995 Telecommunications companies established in 1995 Retail companies disestablished in 2014 2008 mergers and acquisitions Private equity portfolio companies