editions 2009 - Super Bock Mini with easy opening – a system, which eliminates the need for a bottle opener 2010 - IceBocks went on sale – a box to which ice can be added to cool the mini beers, Super Bock Verão was launched, a low-alcohol beer. 2011 - launch of Super Bock Classic. 2012 - Super Bock went through a market repositioning process, with a new slogan, "Life is Super". 2013 - Super Bock Selecção 1927 was launched, a range of craft beers in limited and seasonal editions. 2015 - the slogan was changed to "Super Bock takes Friendship Seriously". In October of the same year the visitor centre "Super Bock House of Beer" was inaugurated, located in the Production Centre of Leça do Balio, where it is possible to observe the brewing process, learn about the raw materials, as well as the stories and facts about Super Bock beer. 2017 - Super Bock marks its 90th anniversary with a new advertising campaign (this campaign will win the Gold trophy the following year in the XIV Communication Effectiveness Awards), a commemorative beer that recreates the iconic bottle of the 60s, and a series of activations throughout the year, with the signature “90 years of making friends”. It is also during this year that the company changes its name to Super Bock Group. 2018 - Reinforcement of the range of special beers with the launch of the new Super Bock Coruja brand, a beer that aims to democratize access to brewing varieties, side by side with innovation, through the "dry hopping" process (intensifies the aroma and sensory experience), combined with a strong image and a creative advertising campaign, markedly marked its entry into the market. 2020 - launch of Super Bock Without Gluten - the first national beer without gluten approved by the Portuguese Association of Celiacs and the new limited edition Super Bock Oktober Edition inspired by the biggest beer festival in the world, Oktoberfest. 2021 - In line with the new needs imposed by the pandemic scenario, Super Bock launches the campaign "Friends friends, beers apart" Annually, since 1993, the brand sponsors the countdown to the New Year on Portuguese television. Internationalization Super Bock has made a strong commitment to internationalization, having established itself as the best-selling Portuguese beer in the world, and is currently present in more than 50 countries, with China leading the list, followed