described as psychic imprints on the environment. The office focuses more on research than profit, charging fees to cover funding for the research and lend legitimacy. Auerbach has described himself akin to a psychiatrist who deals with psychic phenomena, stating that most ghosts and poltergeists are not real entities, but rather psychic phenomena. Auerbach has expressed irritation that more money has been spent for psychics than serious parapsychological research, such as extrasensory perception, telekinesis, and the mind surviving physical death. Auerbach believes that if spirits are stuck between worlds, they should be helped. Some better-known paranormal cases Auerbach has investigated include a ghost of a little girl haunting The Brookdale Lodge in Felton, California, the legend of a ghostly Blue Lady at the Moss Beach Distillery in California, The USS Hornet with apparitions of dead sailors, and the Toys R Us in Sunnyvale, California where Auerbach found that toys that moved and fell on their own were due to trucks driven on the street. Regarding Auerbach's investigation of the USS Hornet, Patrick O'Reilly, a psychologist and member of the Bay Area Skeptics, believes the ghost stories about the Hornet are imaginary, fueled by power of suggestion giving the ship an interesting history to lure more visitors and increase business. Auerbach himself has said ghosts are good for business. According to Auerbach, technology used for ghost hunting can provide some clues, but he has been skeptical about the reliance on such technology and believes that someone with psychic abilities is better suited to ghost hunting. However, skeptic Joe Nickell, a senior fellow at the Center for Inquiry, has found natural phenomena to explain all the evidence ghost hunters have provided him on various devises used in their investigations. Faculty and advisory boards Auerbach serves on advisory boards for various institutions related to parapsychology and mediumship: the Rhine Research Center, whose mission is to advance the science of parapsychology, provide education and resources, and foster a community for individuals interested in PSI, the Windbridge Research Center, whose mission is to ease fear about death and what comes next by performing research and sharing the results with the public, clinicians, scientists and practitioners such as mediums, and the Scientific Advisory Board of the Forever Family Foundation whose mission is to establish the continuity of the family after a member has died, and to financially support the research into Afterlife Science. Auerbach is also