chart. Their debut album, Down for Life, was certified gold by RIAA. D4L and Dem Franchize Boys started a rivalry over who started snap. As Fabo of D4L mentioned, Dem Franchize Boys were looked down upon by members of the community, and were referred to as "label prostitutes" there. However, The New York Times stated that lyric-oriented producers like T.I. and Young Jeezy get way more respect in Atlanta, than acts like D4L, where snap music is seen as light club music as opposed to "heavy street" music of ones like T.I. As this rivalry continued, the resident DJ of Atlanta's Pool Palace, DJ T-Roc claimed that K-Rab was making snap long before Dem Franchize Boys and D4L. There are other facts telling that K-Rab could be the original creator of snap - he produced "Laffy Taffy" and his voice can be heard on the early snap hits, like "Do the Pool Palace" and "Bubble Gum". 2005 and 2006 saw snap music's rise to mainstream popularity. On January 12, 2006, The New York Times reviewed "Laffy Taffy". While analyzing the song's structure, the author noted that "On the hip-hop prestige scale, goofy dance songs like 'Laffy Taffy' don't rate very high." The review also touched the broader topic of snap music with a conclusion, that it's hardly possible that major record label catches on this sound, as they, in the opinion of the author, needed something "more serious" than snap. It was also noted that snap does very well with the digital download system, as "cheap" snap and cheap cost of digital tracks (99 cents for "Laffy Taffy") fit well. There was another hit with the popping sound in the place of the snare drum that reached the number 3 position on the Billboard Hot 100 in 2006, Yung Joc's "It's Goin' Down". Billboard magazine claimed that the popping sounds of "It's Going Down", however, weren't fingersnapping. Crunk producer Lil Jon also increased exposure of the snap genre to the mainstream by releasing his single "Snap Yo Fingers", which peaked at number 7 on the Billboard Hot 100. In 2006, Vibe magazine also mentioned the subgenre of snap, "snap&B" in connection to the Cherish album Unappreciated. Vibe stated a concern whether snap&B could take on crunk&B, which was too popular at the time. Vibe also pointed to one characteristic trait of snap&B, saying that, unlike slow jams which may feature