safety and environmental regulations. While the Land Rover Series III was still imported into the US, a decline in sales and new design regulations caused British Leyland to withdraw the Land Rover brand from the US market in 1974. In the early 1980s, Americans obtained the Range Rover through the grey market, modified to meet US regulations by four Los Angeles area-based dealers, and starting in 1984, also by Aston Martin's American Division based in Greenwich, Connecticut. Range Rover of North America was established in Lanham, Maryland in late 1985, to import factory U.S. Model Range Rovers through the ports of Baltimore and Long Beach, California. The first NAS Range Rover was sold on 16 March 1987, with demand far exceeding supply Range Rovers were often resold for far more than their retail price. Range Rover would be sold nationwide through a network of 36 dealers, expanding to 65 by 1988. With fuel injection replacing the carburetors, Range Rover was easier to modify for US emission regulations. The Range Rover was officially introduced to the US market in the 1987 LA Auto Show in January and Chicago Auto Show on 7 February. In 1988, Range Rover won Playboy′s "Best 4x4" award. In 1989, to establish its reputation, eight special edition Range Rovers were prepared for the "Great Divide Expedition", a 12-day, 1128 mile trek in the Rocky Mountains in the state of Colorado, from 21 August to 2 September 1989. Partway through the event, one of these special edition Range Rovers was rolled multiple times at high speed by automotive journalist Jay Lamm. On 1 August 1992, The Range Rover of North America shifted to Land Rover North America, Inc. Continued developments Facing a limited budget, but a strong need to offer a model in between the ageing Ninety and One Ten, and the ever more successfully upmarket selling Range Rover, the first generation of a new, less expensive, more family-friendly model was derived: the Discovery. A reclothed Range Rover in essence, riding on the same chassis and wheelbase, with a body using the same windscreen, A-pillar and front door windows, it used much of the Range Rover's inner structure. However, with various cost-reductions – notably a cheaper interior; a smaller, less powerful, base diesel engine; and only two side doors during its first year – the greatly similar vehicle was marketed at a distinctly lower price point, filling the