study of obtaining sex taught in the seduction community. Lairs first began as study groups soon after Ross Jeffries released his first products and began teaching sometime in the early 1990s. A "lair" typically involves two elements: an online forum and group meetings. Concepts Many pickup artists work on their "game" by improving their understanding of psychology, their confidence and self-esteem ─ collectively termed "inner game" ─ and their social skills and physical appearance (physical fitness, fashion sense, grooming) ─ collectively termed the "outer game". Many members of the community believe that one's "game" is refined through regular practice, with the idea that the abilities needed to interact in this way with women can be improved. Pickup artists have a set of acronyms and jargon for describing male–female dynamics and social interaction. For example, "average frustrated chump" (AFC) is a term coined by Ross Jeffries to describe males who are typically clueless and incompetent with women. Theory The original Jeffries' version of pickup is based on neuro-linguistic programming (NLP), a theory that claims existence of a connection between neurological processes, language and behavioural patterns learned through experience. This version of pickup supposes that one can model a person to obtain their skills. But, according to scientific consensus, NLP is a pseudoscience and its methods have no evidenciary base. Jeffries proposes to imitate seduction experts to obtain their skills and attract women's attention, and founds his claims on NLP. More modern pickup gurus gave up his strongest claims, while still using basic elements of NLP. The pickup community has a special terminology, which allows to distinguish the initiated. Pickup terms are borrowed from the everyday English vocabulary or from special areas like business terminology, thus are quite transparent for novices. Pickup terminology is mostly based on the following kinds of terminology: Military terminology: for example, a woman one seduces is called a target; Sports terminology: for example, a process of seduction is called a game; Business terminology: for example, there are seduction strategies of raising own value and lowering her value. The borrowing of the terminology corresponds to the process called framing, which means re-contextualization of a situation within the perspective of another situation, like sports training. In the process of framing the terms from several different domains are used. It can be considered as a metaphorical translation from one situation to another. The framing is also used to reduce tension