"Star" included Brett Provo in mornings, then afternoons (later becoming Afternoon Drive/Production Director at WMAS in Springfield); Paul DeFrancisco in afternoons; Jay Hanson (later at WFMX in Skowhegan, Maine) and Long John on weekends; Jim Severine; Rich Kilbourne (also known as Big Rich Baker) on news; Cathy Foxx in middays; Neil Jackson in mornings; Lee Gordon as Production Director; and Race Bannon, who later stayed on the station after the flip to modern rock. Ron O became WYSR's PD after Steve Wiersman departed. Star 104.1 was competing with other AC stations in the Hartford radio market and was unable to capture a sizable audience. In October 1994, all programming staff and disc jockeys were released. Modern Rock Radio 104 On October 31, 1994, at midnight, the format flipped to modern rock as WMRQ "Radio104". Personalities such as "Jake & Beth", "Nick the Intern", "Mudbone", Dee Snider and Bubba the Love Sponge were on the station in the mornings at various points during the station's history, with Wilcow, Chaz, "Darkside Dave," The Carlito Show, and Logan following after the mornings. The station also hosted popular annual events such as "The Big Day Off" and "104fest". Lee Gordon remained as Production Director, and Bud Fisher became WMRQ's first sales manager. (Bud had appeared on "Magic 104" as "Gary Hunter".) Hip Hop Power 104 Due to struggling ratings, the station flipped to WPHH, "Power 104.1", at 5:00 p.m. on September 15, 2003. As a station playing hip hop music and rhythmic contemporary hits, WPHH solidified its position as the only mainstream urban station in the Hartford and New Haven market. Its main competitor was urban-leaning rhythmic CHR WZMX. Nicole Siedman served as Program Director for a short period until 2004. Mychal Maguire assumed the Program Director position thereafter. Spank Buda served as Assistant Program Director and night host for the entire duration of WPHH. Popular events included the "Hoop It Up" basketball tournament and the "Legends of Hip Hop" concert. Other DJs on "Power" were Mia Mendez, DJ Showtime, TT Torrez, DJ Londonn, and PJ. Return to Alternative Rock On October 25, 2007, at 10:00 a.m., WPHH flipped back to modern rock. The station was programmed similar to WRFF in Philadelphia. On December 20, 2007, WPHH changed its call letters to WURH. In May 2008, almost six months after Clear Channel launched "FM 104-One," the station named a Program Director, Becky Pohotsky, who