were not performing as a group frequently: "It's been fairly quiet recently, but it usually is between singles. The other two have been doing their exams, and I have been doing some interviews for newspapers and magazines abroad. Apart from the video for 'Soul Sound' we have not been doing too much together." During the video, the group's members are featured in an apartment and are seated on couches and chairs. The plot involves their inner souls being released by the music, while outside in the neighbourhood the music takes control of other people's lives and causes their souls to be lifted too. The video was included on the CD release of "Soul Sound". In a 2020 interview on Clara Amfo's "This City" podcast, Keisha recalled that during the filming of the video, the group had their first true "music industry" moment, where she felt the record label executives were trying to mould the group into something it wasn't. "We were told, you've got to smile, you've got to be more smiley [in this video]. When I look at that moment, that was the start of trying to be controlled. Whereas, up until that point, we were... just being ourselves. I remember them saying, you guys need to be more approachable. The more voices that were coming in, the more it was about needing to smile more." Siobhan chimed in: "I didn't love the Soul Sound video, probably for that very reason." Live performances The Sugababes played "Soul Sound" on 27 March 2001 at Manchester Ampersand, in conjunction with many of the album's tracks such as "Overload" and "Run for Cover". This was their second-ever live performance, which was sponsored by NME. Donaghy commented, According to Kitty Empire of NME, during the performance, "'Soul Sound' [grew] lovelier with every croon of its chorus". Later that month, the trio performed the song at London's Notre Dame Hall as part of a set list. The Guardians John Aizlewood commented that during its performance, the group "[created] a tidal wave of melody". Impact The group's members were dissatisfied with the release of "Soul Sound" as a single, because they wanted to venture into an R&B sound whereas their record label London Records pushed them into a more pop direction. Soon after the song's release, Donaghy left the group and was replaced by former Atomic Kitten member Heidi Range, making it the last Sugababes