of Upernavik Archipelago, a vast archipelago of small islands on the coast of northeastern Baffin Bay. The settlement straddles a small rock spur jutting off Nuussuaq Peninsula, on the northern coast of Sugar Loaf Bay, an indentation of Baffin Bay. The name of both the settlement and the peninsula means "a large tip" in the Greenlandic language. Nuussuaq is the only mainland settlement between Ukkusissat in the Uummannaq Fjord region and Pituffik, near Thule Air Base. All other settlements of the archipelago are insular. The rock spur off Nuussuaq Peninsula encloses a small inlet of Sugar Loaf Bay from the south, met by another spur in the west, nearly closing off the inlet, with a small island between the two spurs. The inlet provides good harbourage and protection from the open waters of Baffin Bay, a deciding factor for the foundation of the settlement. The western spur is called "Qallunaaq Arnaq" (old spelling: Qavdlunâq Arnaq) − literally: "Danish Woman" in the Greenlandic language − named so for its shape resembling brassiere, at one time a novelty. The name is not unique to the region: an identically named hill of similar shape is located in western Greenland, east of Sisimiut, on the shores of Ikertooq Fjord. The protection offered by the inlet is complemented by several factors facilitating settlement: two freshwater lakes are located immediately to the east of the village, while the southern coast of Nuussuaq Peninsula is protected from northward winds in the winter. The short distance () from Nuussuup Nuua − the western cape of the long Nuussuaq Peninsula − placed the settlement on the old maritime route from Upernavik, through the islands of Tasiusaq Bay, to Kullorsuaq in Melville Bay. Economy Hunting and fishing are the mainstay of the area, although the more northern settlements still rely on traditional hunting of fur seals, walruses, and whales to supplement the family economy. In that, the northern region is culturally linked with the far north of Greenland (), the Qaanaaq region. Outside of Upernavik town, the average level of income in the archipelago is amongst the lowest in Greenland. Alongside three other settlements in the archipelago (Naajaat, Kullorsuaq, and Upernavik Kujalleq), Nuussuaq is listed in the top 10 poorest within Greenland. On 28 August 2010, a fish processing factory of Upernavik Seafood was opened in Nuussuaq, joining the set of 8 other such factories in the Upernavik Archipelago. Apart