advertisements for the Cerritos Auto Square collectively or as individual dealerships located within the auto mall. The television advertisements play the same jingle mentioned above and characteristically involve computer animations of non sequitur images or of Jim Varney as his popular character Ernest P. Worrell, who served as a spokesperson for the Cerritos Auto Square throughout the 1990s. A more recent spokesman for the Cerritos Auto Square was stuntman Super Dave Osborne, and he was featured prominently in the television ads. Since January 2005, the Auto Square has also been launching television spots that depict the "downside to buying in bulk" in order to save money. Clips and the jingle can be found in the Auto Square's web site here . Signage The Cerritos Auto Square sign overlooking Interstate 605 is perhaps the most well known symbol of the auto mall. It is a tall blue and white sign that states: "Cerritos Auto Square: South Street Exit: World's Largest." It also features a flashing marquee that is used for individual advertisements for dealers in the Auto Square, as well as for shows at the Cerritos Center for the Performing Arts. Future expansion On February 14, 2006 meeting of the Cerritos Economic Commission, Applied Development Economics discussed and suggested the diversification of the Cerritos Auto Square to possibly include RVs, motorcycles, trucks and marine vehicles. The expansion of the nearby Interstate 5 in the coming years in southeast Los Angeles would provide several opportunities for diversifying the Auto Square's selection. It was also stated in the meeting that more luxury lines were needed to expand the selection and increase Cerritos' lead in the automobile retail sector. Challenges "Although the current consensus among economists and automotive experts portends a slight softening of the nationwide demand for cars and trucks, the Auto Square will continue to benefit from its location and reputation," states the Cerritos City Manager. Complete listing of makes and marques Acura Buick Chevrolet Chrysler Dodge E-Cite Motors Ford GMC Honda Hyundai Infiniti Jaguar Jeep Kia Land Rover Lexus Lincoln Mazda Mitsubishi Nissan Toyota Volkswagen References Cenovich, Marilyn. "The Story of Cerritos: A History in Progress." City of Cerritos. 1995. The City of Cerritos. 19 Mar. 2006. <http://menu.ci.cerritos.ca.us/collections/local_history/cl_lhStory8.htm>. Cenovich, Marilyn. "The Story of Cerritos: A History in Progress." City of Cerritos. 1995. The City of Cerritos. 19 Mar. 2006. <http://menu.ci.cerritos.ca.us/collections/local_history/cl_lhStory9.htm>. Gallucci, Arthur. "City Manager's Budget Letter to the City Council." City