strike over a new weekend working proposal at the distribution centres. The strikes planned for four dates in October 2019 were called off after an improved offer was made by Wilko. Marketing and brand Advertising is concentrated in the press, such as inserts included with local newspapers. There are also occasional radio and TV campaigns. Advertising emphasises value for money, with in-store promotion encouraging customers to purchase more than one item when they visit the store. In recent years Wilko's social media presence has also shown significant growth with a combined following of 250k followers. A revamped version of the brand was unveiled in December 2008. Designed by Jupiter Creative, the brand was showcased in new format stores in Thornaby, Northallerton (which replaced a former Woolworths store), Sheffield, Leicester, Newton Aycliffe and Walton-on-Thames as well as the Castle Douglas, Motherwell and Clydebank stores in Scotland. Financial performance Turnover for the year ending February 2022 was in excess of £1.2 billion. References External links British companies established in 1930 Retail companies established in 1930 1930 establishments in the United Kingdom Companies based in Nottinghamshire Home improvement companies of the United Kingdom Retail companies of the United Kingdom Discount shops of the United Kingdom