Macy's. Selected divisions Bullocks Wilshire Bullocks Wilshire was one of the more important divisions of Bullock's, Inc. until it was consolidated into I. Magnin by Macy's in 1989. The division could be traced to the opening of a single luxury branch store of Bullock's in 1929. In 1968, The Bullock's store in Palm Springs (built in 1947) was transferred to the control of Bullock's Wilshire to be its first branch store. Four years later, in 1972, Bullock's Wilshire store was separated from Bullock's as a separate division with its own, president, chairman, buyers and staff with Walter Bergquist, former president of Bullock's, assigned as the division's first president. I. Magnin I. Magnin was acquired in 1944 and stores in this division were kept separate from those of Bullock's and the other divisions. Many I. Magnin stores were near the first Bullock's branches and complemented them in such as fashion that Bullock's purposely placed I. Magnin branches in three of the four Fashion Square malls that it built (in addition to inviting Desmond's, Silverwoods and other Fashion businesses not owned by Bullock's). The division lasted until 1994 when Macy's liquidated the brand and converted some of the stores to Macy's stores, selling some to Saks Fifth Avenue, and closing the rest. Bullock's North In the early 1970s, Federated wanted to move into the San Francisco Bay Area, an area of the country in which they never had any stores and was dominated by stores owned by Macy's and Broadway-Hale. Federated decided to open a new division that reported directly to Federated, but chose a name, Bullock's North, that had some name recognition in Northern California, but was distinct enough from its sister division to the south. The first store in the division opened at the Stanford Shopping Center in Palo Alto in March 1972. It had 150,000 square feet on two floors. Two years later, a second store was opened in downtown Walnut Creek in 1974, followed by a third store that was opened in the following year at the Vallco Fashion Park in Cupertino. A store was originally scheduled to open in Marin County the following year. Federated obtained property and even received clearance from the Corte Madera City Council to start construction, but resistance by local residents was so strong that they were able to obtain a recall election and were able to eject the city council members that