Magazine together in 1989. The magazine was designed to be a magazine "for Silicon Valley about Silicon Valley." It was published from 1989 to 2002, and had a circulation of over 300,000 subscribers. Karlgaard left Upside Magazine in 1992 to start Forbes ASAP, along with Steve Forbes and George Glider. Forbes ASAP attracted well-known writers such as Tom Wolfe, who in 1996 wrote a nine-thousand word essay called "Sorry, But Your Soul Just Died.” In 1998, Karlgaard was named publisher of Forbes magazine and began writing a column entitled Digital Rules (later renamed Innovation Rules). In 2004, he wrote his first book, Life 2.0. The book was published by Crown Business and made The Wall Street Journal business bestseller list. In 2013, he began work on his second book, The Soft Edge. The book was published by Jossey-Bass in April 2014 and looks at how companies have thrived in business by creating innovative cultures and balancing what he calls the "Triangle of Company Success". His third book, Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement, was published by Crown Publishing in April 2019. The book explores what it means to be a late bloomer in a culture obsessed with SAT scores and early success, and how finding one's way later in life can be an advantage to long-term achievement and happiness. In 2014, he was awarded an honorary doctorate from Northcentral University. Personal life Karlgaard lives in Northern California with his wife, Majorie Unsoeld Karlgaard, and two children. In 2001, Karlgaard earned his private pilot's certificate, and an instrument rating in 2002. That year he flew his Cessna 172 single-engine four-seat airplane around the United States while researching his first book, Life 2.0. Karlgaard has also owned a 2006 Cirrus SR22 single-engine four-seat aircraft. Bibliography Life 2.0: How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness (2004). Crown Business. and The Soft Edge: Where Great Companies Find Lasting Success (2014). Jossey-Bass. and Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement (2019). Crown Publishing. and References External links Year of birth missing (living people) Living people American bloggers American male journalists American aviators Writers from North Dakota People from Bismarck, North Dakota Stanford University alumni Journalists from North Dakota 21st-century American non-fiction writers American male bloggers