cross-over songs. The Urban Cowboy craze was in its heyday, and the fit worked very well. They also brought veteran newsman Don Edwards in to run the news department. Mornings were handled by John Mack Brown, a controversial host, who was counterbalanced by the impressive image of Don Edwards. Deejays were Larry Fletcher, Jay Richards, Larry Weseman and radio legend Don King who hosted Sports Talk every evening. The format did extremely well for about two years, but the "cowboy" fad faded, and WCWA with program director Mike Sheppard, took on another format change, "Nostalgia". The "Music of Your Life" format was making ratings headway across the country as baby boomers began to feel their age. WCWA kept this format in both live and satellite delivered versions until 2002. The last live version of WCWA in the nostalgia format originated from the Fort Industry Square studios, (designed and maintained by the infamous Denny Moon) from 1997 until 2002. The staff included the legendary Bob Martz, program director Jim Felton, Suzanne Carroll, Bill Charles, Michael Drew (Mike) Shaw, and Dennis Williams. The ratings increased with the live programming, but sales and management claimed they couldn't sell advertising time easily on a station which catered to "old people". After two decades playing nostalgia/standards, WCWA changed format to talk radio in November 2002. The station's ratings subsequently crashed, and the current sports-talk format was adopted in May 2004; although this change also did nothing to help the station's ratings. The format change away from music also brought much heated protest within the community, specifically from an organization known as CORRAL. WCWA today WCWA is owned by iHeartMedia, and is part of that company's Toledo cluster. WCWA (and its predecessor WTOL) was owned by Frazier Reams for many years prior to radio deregulation in 1996. Other stations in the Toledo cluster are: WSPD 1370 AM, WVKS 92.5 FM (KISS FM), WRVF 101.5 FM (The River), WCKY-FM 103.7 FM, and WIOT 104.7 FM. WCWA transmits at a power of 1,000 watts, from studios located atop the Fort Industry Square building on Summit Street in downtown Toledo. The station's advertising offices are located at Superior and Lafayette. The transmitter is located near the intersection of Hawley & Whittier Streets and can be easily seen from the Anthony Wayne Trail. WCWA also streams its signal and available on the IHeartRadio app WCWA is the Toledo affiliate of