for the club. As the first Serie 3 club in Danish history, Fremad introduced sponsored cars for the first-team players. The players were also sent on training camp and the ambitions of the club soon grew. Multiple promotions quickly followed. In 1988, the club promoted to Serie 2 and a few years the club competed in Serie 1. New players arrived, strengthening the first-team squad and helping the once struggling club continue its surge throughout the Danish divisions. In 1992, the club reached the Jutland Series, the fifth tier of the Danish football system. At the end of the first season in this division, Aarhus Fremad reached second place meaning direct promotion to the Denmark Series (fourth tier). After one season establishing themselves at the fourth level, the club was ready for another promotion in 1995 to the Danish 2nd Division West (third tier). This marked Fremad's first meeting with the Danish divisions. This promotion, however, also meant the departure of head coach Kim Poulsen who had been instrumental for the club's meteoric rise of seven promotions in eight years. As his replacement, Per Bie became new head coach with the goal of leading the club to further success on the field. This success came instantly, as Fremad with Bie in charge came in first place and reached another promotion – this time to the Danish 1st Division (second tier). The club had attracted national attention during the last seasons and some of the better lower division players from regional clubs had joined the Aarhus Fremad first team during this period. Alongside promotion to the second division, Aarhus Fremad Fodbold ApS was established in order to introduce professional contracts in the club. This would ensure that Fremad would be able to hold on to its players, who, because of their strong performances, had attracted interest from larger Danish clubs. In just 12 years, Aarhus Fremad had moved from the lowest tiers of Danish football to second division and professional football. The first team quickly accustomed to the second division and established itself in the top of the league during the first season. The many promotions from the years before culminated on 11 June 1997, when Aarhus Fremad faced Svendborg fB away at Høje Bøge Stadium in what would become the biggest accomplishment in club history. A 3–1 away win meant that Aarhus Fremad sensationally reached promotion to the Danish Superliga