WCWA (1230 AM) is a radio station licensed to and serving Toledo, Ohio, airing a sports format. Owned by iHeartMedia, it is the Toledo affiliate for Fox Sports Radio, and the city's second-oldest radio station. History The station signed on in 1938 as WTOL, founded by former Toledo prosecutor Frazier Reams (whose family would continue to own the station all the way until 1996). Originally licensed for daytime operations only, WTOL was granted authority for around-the-clock operations in 1939 and affiliated with NBC's Blue Network (later to become ABC Radio) shortly thereafter. Programming on WTOL, until the mid-1960s, was a full-service format of news, information, sports, ABC network programs and various types of music, including pop, country, jazz, and, by the early 1960s, some rock and roll. The station started broadcasting 24 hours a day in 1962 with the new format "Demand Radio 123". The tight format wore out in less than two years. In 1964 WTOL became a personality driven full service facility, and played popular music. For many years, WTOL was a family of three broadcast stations which included TV-11 and FM-104.7. The call letters were changed in 1965, when the two radio stations split from Channel 11. The call sign "WCWA," or "seaway," was meant to pay tribute to the St. Lawrence Seaway, of which Toledo is a major port (and the seaway itself a major boon to the city's economy. The call sign was originally assigned to a German merchant ship (the MS Karl Trautwein) which gave up the call sign for a modest payment. The easy listening format continued. In 1969, Station Manager Garry Miller persuaded Former WCWA DJ Jim Felton to leave CKLW in Detroit and return to program the station. The new format included PAMS jingles, and a slightly more Top 40 approach, while still avoiding the "harder rock'. The playlist contained the biggest variety of music available, and gained a much larger audience, even topping the ratings of local station WSPD, which remains as a news/talk station, and Detroit stations like WJR and CKLW. WCWA then went through many format changes in the early 1970s, causing it to be jokingly known as "which way radio". In the early 1980s, WCWA Manager, Dan Dudley, took the station in another direction with help from consultant Jim Felton, who was working at CFTR in Toronto at the time. They mixed the oldies with country music