Prasoon Joshi (born 16 September 1971) is an Indian poet, writer, lyricist, screenwriter, communication specialist and marketer. He is the CEO of McCann World group India and Chairman APAC (Asia Pacific), a subsidiary of the global marketing firm McCann Erickson. He was appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017. Prasoon has received the Filmfare Best Lyricist Award three times, in 2007 and 2008 and again in 2014 for the Hindi movie Bhaag Milkha Bhaag. He has also received the National Film Award for Best Lyrics twice, for his work in Taare Zameen Par (2007), and Chittagong (2013). He was awarded Padma Shri by the Government of India in 2015, for his contributions towards the field of Arts, Literature and Advertising. He is one of the trustees of IGNCA, a member of Nehru Memorial Museum & Library Society Panel and is among the select 120 members of the National Committee for Commemoration of 150th Birth Anniversary of Mahatma Gandhi. Early life and education Prasoon Joshi spent his earliest years in the north Indian state of Uttarakhand (then part of Uttar Pradesh). His father, D.K. Joshi, was the Additional Director of the state's Education Service. These early years all across the northern India – and spending time in places like Almora, Nainital (where his extended family and relatives still live), Tehri, Chamoli Gopeshwar, and later Rampur, Meerut and Delhi – gave Prasoon a remarkable feel for the real Indian pulse that he is now celebrated for in his screenplays, dialogues, lyrics, and advertising. His mother, Sushma Joshi, a lecturer in political science, performed for the All India Radio for over three decades. His parents are qualified classical vocalists and daily home life for the young Prasoon was marked with academic discipline, a rich vein of the artistic life and a strong sense of music and culture. He started writing early in life and published his first book at age 17, Main Aur Woh, a 'conversation with himself'. Two more books Dard So Raha Hai and Samadhan followed establishing him as an author. His book, Sunshine Lanes, a collection of his songs, was launched at the Jaipur Literature Festival in January 2013. Prasoon's latest book ‘Thinking Aloud’ a collection of essays on emerging India was published in 2016. Prasoon did his BSc and post graduation in Physics, then elected to pursue an MBA from Institute