year by alternative rock, a decision that was made without the knowledge of the Executive Board, and without any public forum. Many local listeners had felt slighted by the process, as the station had recently completed a 'Listener Appeal" to raise the necessary funds to replace the station's aging transmitter. This arrangement would remain in place until the end of the Fall semester of the 1998-99 academic year. On December 27, 1998, WVCR axed all rock programming and took on a Rhythmic Top 40 format, a move done in rapid response to the launch of then-urban contemporary WAJZ. With this move came an upgrade of studio equipment and the expansion of WVCR to a 24-hour broadcast day; previously, it had signed off from 12:00-6:00 am. WVCR relaunched as a Mainstream Top 40 station in September 2001. Popular on campus, WVCR's Top 40 format struggled to get some traction going against the more established WFLY and the seemingly Rhythmic WKKF. The redundancy of the station in the market and the support of the station in the community paling in comparison to past formats led Siena to switch the format to variety hits on April 9, 2006. WVCR-FM continues to be a community leader in the Albany, Schenectady & Troy, N.Y. market while also broadcasting to the neighboring states Vermont & Massachusetts. As of August 2006 Darrin Scott Kibbey serves as General Manager. As of March 29, 2008, WVCR began broadcasting a show that showcases Japanese Popular Music (J-Pop). The show which is entitled "The J-Pop Exchange" is produced and hosted by "SeanBird", one of WVCR's On-Air personalities. WVCR is an affiliate of the syndicated Pink Floyd show "Floydian Slip," as well as the New York State Capitol Region affiliate of the WCNY-FM-produced Capitol Pressroom, a daily news program concerning daily governmental happenings affecting NYS residents. External links VCR-FM Adult hits radio stations in the United States Radio stations established in 1960 VCR-FM