Super Bock is a Portuguese beer brand from the Super Bock Group brewery which produces a range of beers under the same name. Established in 1927, Super Bock maintains a leading position in the market and it is among the favourite beer brands of the Portuguese. It is also the best-selling Portuguese beer in the world. History The Super Bock brand was born in 1927, launched as a "winter beer", directly entering the list of prestigious beers. Interestingly, Super Bock, even before being registered, won its first prize in 1926, in its presentation at the Industrial Exhibition at Palácio de Cristal, winning the gold medal. 1942 - in the midst of World War II, Super Bock is produced entirely with national malt, due to navigation difficulties that lead to the use of 100% national malts for beer production, for the first time 1964 - Inauguration of the new production center in Leça do Balio with a capacity of 25 million liters per year, where the Super Bock and the other brands of (then) CUFP will be produced. 1967 - the first ads appear under the slogan "The beer that exceeds your requirements" 1972 - The distribution and quality network is inaugurated in Lisbon, consisting of 12 trucks 1986 - Super Bock reaches the leadership of the Portuguese market, remaining in the preference of beer consumers to this day. 1995 - Super Bock is the first Portuguese brand to name a festival, the Super Bock Super Rock, one of the biggest Music festivals in Portugal. 1998 and 2001 - sponsors what are two of the biggest Portuguese cultural events ever: Expo98 and Porto 2001 (European Capital of Culture) 2003 - Launch of the Super Bock Stout, which in three months sold five million liters, the estimated value for one year 2004 - launch of Super Bock Green creating a new segment in the Portuguese beer market: beer mixers. 2005 - marks the entry into the non-alcoholic beers segment, with the Super Bock Twin. 2006 - launch of Super Bock Tango, the first "gooseberry beer" produced in Portugal and Abadia, a craft beer recipe. 2007- Super Bock presented the first Portuguese beer bottle made entirely of aluminium. and the new range of non-alcoholic Super Bock beers – created through a partnership with the Chemical Engineering Department of Porto University's Faculty of Engineering 2008 - Abadia Ruby and Gold beers – gourmet limited