government agencies and health departments, national leadership and community organizations, and other foundations to undertake large-scale public information campaigns on pressing health and social issues, mostly on HIV/AIDS, including (current and former campaigns): It's Your (Sex) Life (MTV); GYT: Get Yourself Tested (MTV, CDC, Planned Parenthood); Rap it Up (BET); KNOW HIV/AIDS (Viacom and CBS Corporation); Enterate Protegate and Soy… (Univision); and PAUSE (Fox Broadcasting Network). KFF worked with UNAIDS in 2004 to launch the Global Media AIDS Initiative at the United Nations to mobilize media in response to the global AIDS pandemic. Large-scale regional media coalitions operated under auspices of the GMAI, including efforts in Africa, the Caribbean, the Asia-Pacific region, Eastern Europe and now developing Central and South America. Under Greater Than AIDSa national public information response to the U.S. epidemic launched in 2009KFF works with a broad cross-section of public and private partners to increase knowledge, reduce stigma and promote actions to stem the spread of HIV. While national in scope, Greater Than AIDS focuses on communities most affected. History KFF was established in 1948 by Henry J. Kaiser. The Kaiser Family Foundation was originally set up in Oakland, California, the same city in which Kaiser Permanente's headquarters were located. Later, KFF moved to Sand Hill Road in Menlo Park, about 35 miles away from Oakland. In 2018, it relocated to San Francisco, CA. When Kaiser died in 1967, his second wife, Ale Chester, inherited half of his estate, and the other half went to the KFF. Ale sold all of her holdings, moved far away, and remarried. Mr. Kaiser's children received very little direct inheritance; but did receive authority to run the Kaiser Industries businesses, and the Kaiser Family Foundation. In 1977, ten years after Kaiser's death, the conglomerate of disparate Kaiser Industries organizations split apart. The Kaiser Family Foundation was initially a major owner of these shares: at the time of dissolution, the foundation owned 32 percent, according to Fortune Magazine. By 1985, the foundation no longer had an ownership stake in the Kaiser companies and is no longer associated with Kaiser Permanente or Kaiser Industries. KFF is now an independent national organization and one family member, selected by the Board, serves on the Board of Directors of KFF. The Kaiser Family Foundation previously funded professorial chairs at UC Berkeley, Stanford University, Harvard University, and Johns Hopkins University, named the Henry J. Kaiser Professorships. Starting