believed this is the first time it was used on this scale within retail. Job explained during the presentation that he and Thalheimer would "continue to enhance it, but it's already way ahead of anything else that is out there." Later, Jobs presented the software at a number of expos, using The Sharper Image's website as an example. In some cases, Thalheimer also presented a short segment on how the website had allowed the company to transition from a traditional catalog model to online. At Internet World expo in 1996, Thalheimer presented a segment during Steve Jobs' speech about dynamic web pages. Thalheimer stated that The Sharper Image spent $35 million in 1995 to distribute 2 million catalogs each month to its clients. He explained that the web catalog would completely transform how they did business. The partnership established between Thalheimer and Jobs went onto become what today is seen as modern-day ecommerce. At the time, some magazines such as Wired spoke about the technology used by The Sharper Image and how Jobs' innovations were likely to change the retail sector forever. In the coming years, the model worked on with Thalheimer was offered and reproduced at other large retailers across the United States. Thalheimer announced that The Sharper Image was introducing a device called the Ionic Breeze in 1998. The device was an air purifier which made numerous innovations in the market. At the time, while air purifiers were available on the retail market, it was the first time After the 3.0 version was released in 2003, The Times newspaper reported "unlike most air purifiers it is silent," which was seen as a revolutionary step in the market at the time. In 1999, Thalheimer's vision for eCommerce saw The Sharper Image increase its online revenues 243% in a single year. The strong online performance allowed the business to continue expanding and launch new innovative products. Thalheimer moved from managing the day-to-day operations that year to spending 4 days a week with the design-time coming up with new concepts and products. The company also focused on their store offerings during this period, and were one of the first United States retailers to offer the Razor scooter. According to an interview in CNN, Thalheimer first saw the scooter at a Hong Kong trade show and signed a distribution deal 7 months before any other retailers in the United States stocked the