5 a.m. and signed off at 1 a.m. Although the station promoted a 'family-friendly' image, the station would play a few alternative rock artists, such as Red Hot Chili Peppers and U2. However, the station was losing a lot of listeners to Trish MacDonald-Garber's WLXT/Lite 96. Starting in the late 1990s, Wiitala, who was in his sixties, was taking offers for WLDR. In 2000, he sold WLDR to Roy Henderson and his Fort Bend Broadcasting Group, who maintained WLDR's AC format, but changed the station's named from Sunny 102 to Sunny 101.9. Before he sold WLDR to Henderson, Wiitala allowed WLDR to remain on the air 24 hours, thanks to a new automated hard drive system. The station also started airing the syndicated Delilah show. When Henderson purchased WLDR, he also purchased several other stations, such as WOUF 92.1 (Beulah), which simulcasts WLDR-FM, WBNZ 99.3 (Frankfort) and WCUZ 100.1 (Bear Lake) with the intention to move the stations closer to Traverse City and boost their power. The move would also allow Henderson to develop new formats for northern Michigan radio, like he did in Texas with his popular "Texas Rebel Radio" format. Because of objections from other broadcasters, many of the moves never happened, although WOUF has moved to 92.3 and boosted power to 50 kW. Changes in 2000: Acquisition of WLDR-AM In 2000, Henderson also purchased what is now WLDR-AM 1210 in Kingsley. The station was part of a massive overhaul in the Michigan AM dial when Bell Broadcasting increased the power of its WCHB 1200 in Detroit. In order to do so, it purchased two AMs in the Saginaw area: WKNX 1210 Saginaw (signed on in 1947) and WXOX 1250 Bay City (which had been dark since 1993) and moved WKNX to 1250 (now WJMK) and moved 1210 AM to Kingsley in 1997. However, Bell moved the station's aging transmitter to a toxic waste dump near Kingsley, creating transmission troubles. Bell wanted to sell 1210, now with the call letters WJZZ, because it did not want to broadcast in a smaller market out of its footprint. WJZZ had a full-time automated jazz format, but when Bell sold to Radio One, it decided to keep WJZZ off the air as much as possible with a few short-lived stints as urban oldies. Radio One sold WJZZ to Henderson who renamed the station WLDR-AM for a mere $225,000, despite the fact