Britain. Despite not being popular, and having low production values, Babestation produced many clones that can all be seen as originating from its format. These programmes all differ slightly in format and explicitness – Babestation generally does not show genitals or sex toys, or contain very strong language; since 2004 camera phone technology has been used to allow viewers to send in pictures of themselves; and the show has always featured adverts for similar services in its commercial breaks. But the idea is the same – live, simulated sex interspersed with unscripted conversation, advertising a premium rate number to phone the women, which makes it a profitable business. Charlie Brooker of The Guardian accused both presenters and viewers of being "thick" and referred to viewers "begging them to blow kisses and jiggle about a bit". David Nugus author of a privately published study into TV/phone sex channels (Spring 2013), conducted many interviews with the presenters. He found them to be articulate with considerable personality, a necessity for the success of such channels. Masti Chat Masti Chat was a daily program on Babestation which allowed viewers to connect with British Asian women. The name is derived from the Hindi word मस्ती , meaning "fun". The program aired in a pre-watershed slot from 1pm until 9pm every day. A night show with more raunchy content was broadcast on Babestation 2 every so often. Masti Chat was axed in early 2014 and many of the women left. Some of the women remain on Babestation Daytime. Dirty Wives Dirty Wives was a show on the Sky version of Babestation 2 that was on once or twice a week in the night hours. The programme featured mature women (40+). The show no longer airs on TV or online. Sister programmesBabecast (a.k.a. BabeCast XXX) was broadcast since 2003 on Friendly TV, and is owned by the same company as Babestation: it is sometimes filmed in the same studio, and presenters rotate between the two programmes. Friendly TV was originally in the 100–200 channel numbers on Sky, but on 28 February 2006 it moved to ch. 908 (now 907), in the Adult section of channels (like Babestation). This channel has been shut down and merged with Babestation.Babestation 2 was broadcast on ch. 909, Get Lucky TV, initially a phone-in quiz/gambling channel, although the channel's name now carries the more sexual meaning of "get lucky" because of its