or the other, businesses alienate themselves from the many possibilities of the opposing side. For example, companies foster a sense of equality using inclusive language like gender neutral terms, therefore reducing sexism for their customers and employees. However, they cast out those who do not believe in supporting the use of gender neutral terms which can either help or harm the company. In return, many people who reject the use of these concepts outwardly express their opinions on them. It is deemed as "increasingly problematic in contemporary society" as its use has become common in today's world. This has led to clashes between people of both sides which has been criticized by many as they deem the use of these ideologies to lead to culture wars. Republicans and Democrats constantly battle with these terms as it is used negatively by the former and positively by the latter. See also Bias-free communication Gender-neutral language Cancel culture Color-blind casting Euphemism List of politically motivated renamings Plain language Speech code References External links Guidelines for Unbiased Language (PDF Table) from APA Style manual 'Allistic' Cambridge Dictionary Linguistic controversies Political terminology Dysphemisms Etiquette Identity politics Gender-neutral language Discrimination