bought WJOI and WWJ from Federal Broadcasting in 1989. Adult contemporary (1991-1994) Most of WJOI's listeners were older than the demographics usually courted by advertisers. Thus, in early 1991, the station made some adjustments to its format, dropping the syndication and going to a staff of live announcers and at the same time adding more soft pop and mellow rock vocals to the mix while replacing many of the traditional orchestra-based instrumentals with new-age and smooth jazz cuts. The "freshening up" of the format, however, did not reverse the station's fortunes, and ratings steadily declined. By early 1994, the station was essentially a mostly-vocal soft adult contemporary format. The WJOI call sign is now in use at an AM Christian talk/music station in Milwaukee, Wisconsin. '70s hits (1994-1997) With the soft AC approach failing to make the station a contender against WNIC and WLTI, WJOI became WYST ("Star 97") on September 2, 1994, and featured a 1970s oldies/classic hits format. WYST positioned itself as "The Greatest Hits of the '70s," although the station did branch its playlist out somewhat into the late '60s and early '80s. WYST was also Detroit's outlet for syndicated morning show host Don Imus. Rock (1997-1998) On February 3, 1997, Imus' show moved to AM sister WXYT 1270, making room for The Howard Stern Show. WYST switched its format to active rock, as "97ROCK" (later taking the call letters WKRK and the on-air identifier "97-1 K-Rock" in June of that year). Competing with WRIF (Detroit's other active rock station), "K-Rock" caught the ears of fans of harder rock and metal. However, K-Rock's penchant for making fun of WRIF, mostly for long stretches between songs, turned off many a listener just as quickly. Ratings continued to be less than impressive. Hot talk (1998-2007) On August 31, 1998, WKRK repositioned itself as "Extreme Radio" with its format evolving toward hot talk. By March 1999, the majority of the station's music programming on weekdays was gone and the station soon took on the name "97-1: Detroit's FM Talk Station". This was later changed to simply "97.1 FM Talk". During this period it carried syndicated talk shows such as Loveline, The Tom Leykis Show, and Mancow's Morning Madhouse, as well as local shows. WKRK relaunched as "Live 97.1" in May 2003. In August 2004, WKRK became the flagship radio station for the Detroit Lions. In October 2005, WKRK added the