London Lions are a British professional basketball team based in Stratford, East London, England, and compete in the British Basketball League, the top tier of British basketball. The team was originally founded in 1977 as the Hemel Hempstead Lakers, and has previously been based in Hemel Hempstead, Watford and Milton Keynes. The team moved to London in 2012 and, since 2013, has played its home games at the Copper Box Arena in the Queen Elizabeth Olympic Park. In 2017, the Lions launched a women's team into the Women's British Basketball League after partnering with and rebranding the existing Barking Abbey Crusaders team as the London Lions. London Lions is owned by 777 Partners. 777 Partners also purchased 45% of the British Basketball League (BBL) for £7m in December 2021. The balance of BBL is owned by the 10 clubs that compete in the BBL, including London, therefore, effectively 777 controls the BBL. History Hemel Hempstead Lakers The club initially started out based in the town of Hemel Hempstead, 24 miles northwest of London, and were known as the Hemel Hempstead Lakers. The team was named after one of the NBA’s most famous teams, Los Angeles Lakers, and even adopted the LA Lakers' colours of purple and gold. In 1977, the Lakers entered the National Basketball League’s Division 2, and enjoyed a rather successful first season, finishing fifth (from 11 teams) with a 10–10 record. Their second season would be even more successful, with the Lakers finishing second in Division 2 (15–3) and winning promotion to the top-level league Division 1. With entry into the country's top league ensured, the club received a major sponsorship deal from beverage brand Ovaltine, and as part of the deal were known as Ovaltine Hemel Hempstead. The franchise became a formidable force in Division 1, regularly finishing at the top-end of the table and making many appearances in the Play-off semi-finals at Wembley Arena, finishing third in 1981. Following the end of the Ovaltine sponsorship and a one-year deal with retailers Poundstretcher, the franchise was rebranded as the Hemel Royals in 1985. Meanwhile, on court, the team failed to reproduce the performances of the past few seasons and often settled for mid-table positions. This was a golden period in British Basketball and Hemel regularly brought top American talent from the States. Dick Miller is the greatest defensive player in the franchise's history and probably the