they had done things right". He criticized many aspects of Commodore's handling of the computer, including selling "not-quite-finished" hardware and software, not supporting third-party developers, poor advertising, and internal uncertainty of the Amiga's target market. Aware of its reputation, Commodore asked the press to call the computer "The Amiga, from Commodore" and designed new logos to replace its own iconic "C=" design. Commodore compounded the problem by marketing the new 8-bit Commodore 128 alongside the Amiga, confusing the general public about Commodore's direction and the Amiga's advantages. By 1987, rumors spread that the size of the Amiga market disappointed software vendors, which were uncertain of Commodore's intention for the computer. Bing Gordon of Electronic Arts, which had prominently supported the Amiga, stated that year that "the Amiga has never done as well as we had hoped when we started out", and that Electronic Arts had expected Commodore to sell it as a $600 high-end home computer instead of an $1800 business computer. The best-selling Amiga games sold about 25,000 copies in 1986, said Gordon, compared to 125,000 to 150,000 copies on the Commodore 64. In 1994 BYTE wrote "The Amiga was so far ahead of its time that almost nobody – including Commodore's marketing department – could fully articulate what it was all about. Today, it's obvious the Amiga was the first multimedia computer, but in those days it was derided as a game machine because few people grasped the importance of advanced graphics, sound, and video." This marketing confusion would plague the Amiga throughout its lifetime, even as it changed hands between Escom, Gateway, and other owners. 1987–90: Cost-reduced and high-end models In 1987, faced with strong competition from Atari ST in the lower end of the segment, Commodore released the cost-reduced Amiga 500 and the high-end Amiga 2000, for the respective prices of US$699 and $2395 (this price included 1 MB RAM and a monitor). By 1988, software sales for the Amiga remained disappointing, compared to those for the IBM PC, Commodore 64, and Apple II. With its lowered price, the Amiga 500 became a successful home computer and eventually outsold its main rival, the Atari ST. The Amiga 2000, thanks to its Genlock and internal expansion slots, also managed to carve out a market niche within desktop video. This market was not as large as the office and publishing markets dominated by the IBM PC and Apple