Roses Discount Stores (originally known as Rose's 5¢ 10¢ 25¢ Stores) is a regional discount store in the United States with its headquarters in Henderson, North Carolina. The chain has stores in fifteen states, primarily in the South. Roses was purchased by Variety Wholesalers Inc. in 1997 and the company's Roses Division has approximately 175 stores which compete chiefly with Kmart and Wal-Mart. In 2010, the Roses Division began expanding beyond its original base of stores in the South, opening stores in Pennsylvania, Ohio, and Indiana. History Early years Rose's Stores, Inc was founded in Henderson, North Carolina in 1915 by Paul Howard Rose (1880–1955). A merchant from his youth, Rose took possession of the Henderson store in June 1915 following dissolution of a partnership that had operated stores in Henderson and Charlotte. The chain expanded first in nearby Oxford (1916), then Roxboro (April 1917), Louisburg (March 1918) and in the Rosemary section of Roanoke Rapids (August 1918). With these five stores proving profitable, Rose and other family members began to expand into a wider area in 1920, first into South Carolina (Store No. 6, Mullins) and Virginia (Store No. 7, Franklin). Westward expansion began through North Carolina into Lenoir (Store No. 8), Statesville (Store No. 9) and elsewhere. When the chain incorporated in 1927, there were around 30 stores. Further expansion into Tennessee (Newport, No. 44, 1929) and Georgia (Dawson, No. 74, 1935) completed what would be the core of Roses' market area, which persists through to today. Most stores were in small towns, but in 1938 the company began opening outlets in the Hampton Roads, Virginia, area, which would become its dominant urban market. Store 105 opened in 1938 on Colley Avenue in Norfolk, around the corner from where, three years later, the company would open a large department store, the PHR Center Shop, at the time Norfolk's most modern store. The following year, Store 106 (Ocean View Norfolk) and 107 (Downtown Virginia Beach) cemented the company's position in Hampton Roads. At the beginning of World War II, there were 118 Rose's 5-10-25 cent stores. During the conflict, housing boards in Norfolk and Portsmouth asked the company to open stores in government-owned neighborhood shopping clusters in housing areas created for war industry workers. Expansion into shopping centers Following the war, Roses' first real shopping center store opened in the Midtown Center at Wards Corner, also in Norfolk. Roses