CEO in "The Firm", again divided into two teams – Equity and Asset, led by Pek and Chan respectively. The line up of contestants were: 1) Toh Joo Lee 2) Terrence Lee 3) Choi Kian You 4) Dian Azmi 5) Ain 6) Yuen Wai 7) Salasiah Abbas 8) Chris Lo 9) Boon Yew 10) Jennifer Eu 11) Masami 12) Anoop 13) CA 14) Ridzuan Azti Dian Fitri Azmi, a 31-year-old publications manager emerged the winner. She took home a cash prize worth $100,000 and a job contract to work for Tune Money. References Taib, Shuib (28 June 2007). Looking for the head honcho. New Straits Times. Retrieved 1 July 2007. Chandran, Sheela (27 June 2007). You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm. The Star. Retrieved 27 June 2007. Zaidi Isham Ismail (19 June 2007). ntv7 sees 600,000 viewers tuning in to 'The Firm'. Business Times. Retrieved 20 June 2007. Sharifah Arfah (21 June 2007). Weekend Watch: Run-up to Merdeka. The New Straits Times Online. Retrieved 24 June 2007. Sheela Chandran (27 August 2007). Victorious Joel. The Star. Retrieved 27 August 2007. External links ntv7's The Firm microsite The Firm preview on YouTube Discussion on every episode of The Firm 2007 Malaysian television series debuts Malaysian reality television series NTV7 original programming