automaker filed trademarks for the Rambler and also the Statesman names. The historical context of the Nash Rambler, along with the Nash-Healey and later the Metropolitan, was that U.S. citizens were exposed to and gained experience with the smaller, more efficient compact, and sporty European cars during the Second World War. Nash's CEO had also visited Italy, France, and England to observe the development of small cars had developed in those markets. Some of the styling cues for the convertible Rambler came from Italian designs. The new car's input included the approach of more compact cars that came from Nash-Kelvinator having a wide market overseas. This influence is also seen directly in the Pininfarina designed models. American Motors would later continue to import European design and styling flair for its products, such as the Hornet Sportabouts by Gucci, the Javelins by Pierre Cardin, and the Matador coupes by Oleg Cassini. Model years 1950 The Nash Rambler was introduced on 13 April 1950, in the middle of the model year. The new Rambler was available only as an upmarket two-door convertible – designated the "Landau". Without the weight of a roof, and with a low wind resistance body design for the time, the inline 6-cylinder engine could deliver solid performance and deliver fuel economy up to and even more with the optional automatic overdrive. Several factors were incorporated into the compact Nash Rambler's marketing mix that included making the most from the limited steel supplies during the Korean War, as well as the automaker selecting a strategy for profit maximization from the new Rambler line. The new Nash Rambler came only in a convertible body, a style that had a higher price in the marketplace and incorporated more standard features that make the open-top models suitable more for leisure-type use than ordinary transportation. With a base price of $1,808 (equivalent to approximately $ in today's funds), the Nash Rambler was priced slightly lower than the base convertible models from its intended competition. To further increase the value to buyers, the Nash Rambler was well equipped compared to the competition and included numerous items as standard equipment such as whitewall tires, full wheel covers, electric clock, and even a pushbutton AM radio that were options available at extra cost on all other cars at that time. In summary, "it was a smartly styled small car. People also liked its low price and