Exchange Commission (SEC) and was completed in June 2010. Under the announced agreement, FINRA assumed regulatory functions for NYSE Euronext's U.S. equities and options markets – the New York Stock Exchange, NYSE Arca, and NYSE Amex. NYSE Euronext, through its subsidiary NYSE Regulation, remains ultimately responsible for overseeing FINRA's performance of regulatory services for the NYSE markets. Libor administration In early 2014, NYSE Euronext took over the administration of the London interbank offered rate from the British Bankers Association. The new administrator is NYSE Euronext Rates Administration Limited, a London-based, UK registered company, regulated by the UK’s Financial Conduct Authority. Global marketing and branding NYSE Euronext maintains an active marketing campaign, both for its own brand, as well as for its listed companies. The Global Marketing and Branding department is responsible for the full spectrum of NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research. Through the NYSE Global Partnership Program, NYSE Euronext has created a series of strategic resources to support its listed companies' growth initiatives, so as to act as a conduit that enables them to reach new and important audiences. NYSE Euronext's 8,000 listed issues provide members with an extensive network of global investors and business leaders with which to interact. The company offers opportunities for co-branded advertising, linking listed companies to one another, as well as to the powerful brand that is NYSE Euronext. Events The Events department of NYSE Euronext is responsible for coordinating bell ceremonies, receptions, conferences, and street events. Beginning in 2010, the NYSE Euronext opened its doors to non-listed companies to utilize NYSE facilities for after-hours events. Opening and closing ceremonies The opening and closing bell ceremonies hosted by the NYSE date back to 1903, taking place Monday through Friday at 9:30 a.m. and 4:00 p.m. respectively in New York City. The opportunity to ring the bell at the New York Stock Exchange has long been considered an honor. Representatives from listed companies, especially newly listed companies and IPOs, celebrities, politicians, and other dignitaries have become fixtures at the bell podium. Bell ceremonies are seen by millions, and are the most widely watched TV events each day. The bell tradition has been extended to the branches in Paris, Brussels, and Lisbon. In Amsterdam, the opening bell was replaced by a gong, which is sounded the signal the beginning and end of the trading day. In the European offices,