Buy saw this as an opportunity to move into new territory, areas it previously felt were oversaturated by Highland and other major competitors like Fretter. Fretter management had been working to compete with the superstore model by becoming one of its own. It bought employee-owned Fred Schmid stores, giving the chain hold of markets in the mountain states. Fretter moved its corporate offices to Colorado and oversaw the merger from there. In 1993, Fretter also acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were larger than Fretter's stores. The merger temporarily made Fretter the second largest retailer in this category, after Circuit City and larger than Best Buy, based on previous store sales, but Fretter immediately began closing redundant locations; where the company now had two or more stores in the same neighborhood. Fretter returned its main office to the Detroit area, to Brighton, Michigan. The company wanted to rebrand itself as YES! (Your Electronics Superstore) but this move did not make it to any of the stores; they all retained their original designations of Silo, Fretter, Fred Schmid, DASH Concepts, and other. The acquisition, assumption of Silo debt and lack of liquid assets, lead the company into Chapter 11 bankruptcy, forcing the chain to close many locations. All Silo Electronics stores closed by 1995, with all Fretter locations closing by May 1996. Oliver Fretter died on June 29, 2014 at the age of 91. References Companies based in Detroit Consumer electronics retailers in the United States Retail companies disestablished in 1996 Defunct retail companies of the United States Defunct consumer electronics retailers in the United States Companies that filed for Chapter 11 bankruptcy in 1995