the Edinburgh Woollen Mill Group. EWM purchased the Peacocks brand, 388 outlets, concessions, the headquarters and logistics functions in Wales. 224 outlets were not sold to EWM, resulting in 3,100 immediate job losses. Some branches reopened, and EWM has stated plans to open hundreds more in the United Kingdom and abroad at some stage in the future. The Edinburgh Woollen Mill (Group) now consists of two core brands: Peacocks and Edinburgh Woollen Mill. 2020–2021: Administration On 19 November 2020, the Edinburgh Woollen Mill Group was placed into administration. On 6 April 2021, it was announced that Peacocks had been brought out of administration by a senior executive backed by an international consortium of investors. Edinburgh Woollen Mill Group's chief operating officer Steve Simpson will take over the business, saving 2000 jobs and 200 stores. Branches Branded as Peacocks London, Peacocks has more than two hundred franchise outlets outside the United Kingdom, in Bahrain, Cyprus, Egypt, Georgia, Gibraltar, Greece, Kuwait, Malta, Poland, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Ukraine and United Arab Emirates. References External links Peacocks retail 1884 establishments in England Companies formerly listed on the London Stock Exchange Clothing companies established in 1884 Clothing retailers of the United Kingdom Clothing retailers of Wales Companies based in Cardiff Companies that have entered administration in the United Kingdom Retail companies established in 1884 Retail companies of Wales