for what would become the Christian Television Network, as the network purchased a block of evening airtime every night on channel 51 prior to the establishment of its first station, WCLF in Tampa. In 1980, CB TV Corp. sold WKID to Oak Industries, a cable television equipment manufacturer and owner of ON TV, a subscription television (STV) service that was carried during the evening hours. ON TV could only be viewed for a monthly fee and required a set-top decoder box and outdoor antenna for adequate reception. The station's advertiser-supported programming during this period included business news from the Financial News Network during the daytime hours and a horse racing show hosted by Bob Savage in the early evening. Subscription service from ON TV initially commenced at 7 p.m. Monday through Friday and at 10 a.m. on Saturdays and Sundays, expanding in 1982 to a 4 p.m. start. With the expansion of cable television in the Miami area, ON TV proved to be an ill-fated venture; by July 1984, when it laid off half its staff, subscriptions had fallen from a 1982 high of 44,700 to 28,500, making it the smallest of Oak's STV operations at the time. WSCV Oak's financial difficulties and the failure of ON TV motivated the company to sell WKID. At the end of July 1984, Oak announced that it had sold the station to John Blair & Co. for $17.75 million; the new buyers intended to program it as a Spanish-language station. Blair, led by Cuban-American media entrepreneur Julio Rumbaut, completed the acquisition in December. Channel 51 then went off the air as Blair prepared to implement the station's relaunch as WSCV, south Florida's second Spanish-language television station. The new call letters, when pronounced in Spanish, read "Doble-U Ese Se Ve," which is translated into English as "that one is seen"). The launch took longer than expected due to transmitter troubles; WSCV finally launched on June 2, 1985. The new WSCV positioned its programming as a local, independent Miami-targeted alternative to the Mexican-dominated Spanish International Network (now Univision) and its station WLTV (channel 23), with a program hosted by Rolando Barral as part of its charter lineup. (Barral left within months to return to WLTV.) Reflecting the market it aimed to serve, the station played both the United States and Cuban national anthems at sign-on and sign-off; its logo incorporated features of the Cuban flag.