Street Art Throwdown, and planned spin-offs of Preachers of L.A., would "deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for", and that many of the new programs would "appeal to things that are important in the lives of young, millennial women" and be "authentic". As part of the re-focusing, the network also introduced a new slogan, "Very Real". Refocus on true crime In December 2016, it was reported that NBCUniversal was considering reformatting Oxygen as a true crime-oriented channel. Since 2015, the genre had seen growing interest, especially among young adult women. The network had introduced a primetime block known as Crime Time on Fridays through Mondays (anchored by series such as Snapped), which had helped Oxygen see a 42% increase in total viewership, and a 22% increase among women 25–54. NBCUniversal had reportedly been in talks with Dick Wolf—producer of NBC's Law & Order and Chicago franchises—to take an equity stake in a re-branded channel that could be led by reruns of the programs. In January 2017, the network also began a foray into podcasting, with the true crime series Martinis & Murder. In February 2017, NBCUniversal confirmed that it planned to re-format Oxygen with a focus on true crime programming aimed towards women. The change was accompanied by a larger re-branding later in the year, with a new logo featuring the Oxygen name rendered in the style of yellow police tape. Oxygen's new lineup was built largely around its existing library of unscripted true-crime programming, such as Snapped and its various spin-offs. NBCUniversal Lifestyle Networks president Frances Berwick explained that they had not ruled out adding off-network reruns of police procedurals, such as the Chicago, CSI and NCIS franchises as well (with the latter two having already been aired by the network by that time). Berwick stated that the network had not determined the fate of the network's non-crime programming, such as Bad Girls Club, after the full re-branding takes effect. During its upfront presentations, Oxygen unveiled other new crime programs that were in development for the upcoming season, such the new Dick Wolf series Criminal Confessions, a docuseries on the murder of Jessica Chambers co-produced with NBCUniversal-funded BuzzFeed, and a new season of Wolf's Cold Justice (which had been cancelled by TNT). In September 2017, Oxygen and USA Network acquired off-network reruns of Chicago P.D., which were added to their