the mask itself known as "The Peanut-Eyed Ghost". The final design was approved by Fun World vice-President Allan Geller. Craven claimed to have originally found the mask but later clarified that he had misremembered the event and that it was producer Marianne Maddalena who discovered it. She found it while inside a house during location scouting for the film and brought it to the attention of Craven, who set about trying to obtain the rights to use it. Fun World licensing director R.J. Torbert joined Fun World in 1996 and was given the task of naming the mask prior to its film debut, deciding on "GhostFace" with the blessing of Fun World owners Stanley and Allan Geller. Torbert felt it looked like a "ghost in pain", believing it to be a unique design. The Ghostface design and title are owned by Fun World. The design of the mask bears reference to Edvard Munch's painting The Scream, the film poster to Pink Floyd's The Wall, and the ghostly characters that appeared in the 1930s Betty Boop cartoons. The mask is stark white and depicts a caricature of someone screaming and crying at the same time. Designer Sleiertin stated that the mask displayed different emotions, "It's a horrible look, it's a sorry look, it's a frantic look". Since the appearance of Ghostface in Scream, the costume has become the most worn and sold costume for Halloween in the United States. The initial script labeled the main antagonist as "masked killer" with no specifications to its appearance, forcing Craven and his staff to produce the costume eventually worn by Ghostface as they were shooting. Craven asked Greg Nicotero and Howard Berger of design company KNB Effects to produce a mask specifically for the film based on the Fun World design, but did not like the final result. After Fun World and Dimension Films were able to complete an agreement for the use of the Ghostface mask, Craven was able to use the original design as he wanted. The custom mask made by KNB Effects still appears in the scenes involving the murders of Casey Becker and Principal Himbry, as filming of these scenes completed prior to the finalization of the deal between Fun World and Dimension Films. The 1991–92 "Fantastic Faces" edition of the mask used in Scream is made of thin, white rubber with blackened eyes, nose, and mouth. Despite being fictionally