ABA launched the Breastfeeding Friendly Environments program to provide support to mothers returning to work. Healthcare applications In Australia, during January 2014, Melbourne tech startup Small World Social collaborated with the Australian Breastfeeding Association to create the first hands-free breastfeeding Google Glass application for new mothers. The application, named Google Glass Breastfeeding app trial, allows mothers to nurse their baby while viewing instructions about common breastfeeding issues (latching on, posture etc.) or call a lactation consultant via a secure Google Hangout, who can view the issue through the mother's Google Glass camera. The trial was successfully concluded in Melbourne in April 2014, and 100% of participants were breastfeeding confidently. Small World Social Breasfteeding Support Project Controversy A Sunday Mail news story in August 2012 reported that during an Australian Breastfeeding Association class the undercover reporter was told a baby died "every 30 seconds" from formula and "Formula is a little bit like AIDS,". The association launched an internal investigation soon afterwards and in a media statement on 29 August 2012 said the "comments reported in the media are not the view of the association and the counsellor involved has been stood down from all duties". References External links Australian Breastfeeding Association website Medical and health organisations based in Australia Breastfeeding organizations Child-related organisations in Australia Women's organisations based in Australia