customer feedback. This enables the firm to understand customer experiences and impressions. It becomes easier for companies to apply a structured system to do so as it can then scan out the relevant messages without much of a trouble. See also Marketing and artificial intelligence Media intelligence Customer Data Platform Market and Competitive Intelligence References Kotler, Keller, Koshy and Jha (2009). "Marketing Management, 13th Edition",Chapter 3, Page 64 to 67. Forrestor Report on New Tech - Market and Competitive Intelligence Solutions, Q1 2019 Market research Mass media monitoring