MTV Rocks (formerly MTV Two, MTV2 Europe and M2) was a British pay television music channel that was operated by ViacomCBS Networks UK & Australia. Its programming consisted of 24-hour non-stop rock/alternative music. Format and history The structure of the MTV Networks is different in Europe from in the United States and so the role that MTV Two plays is somewhat different. The various nation MTV channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. So while in the US MTV2 was a varied, slightly alternative channel in the past, in Europe MTV Two was dedicated exclusively to alternative rock and indie, with the occasional alternative hip hop song; while other music output carried on MTV Base, MTV Dance, and MTV Hits covering urban music (hip hop, rap, R&B and garage), electronic dance music, and chart music respectively. MTV Rocks initially began as M2 in October 1998: the channel had an interactive feel to it. Here viewers controlled the overall content of M2 in terms of its playlist and channel identity. The channel initially had limited availability only being available in the United Kingdom, Ireland, Scandinavia, France, and Spain. In 2002, MTV Networks Europe expanded M2's availability across Europe and decided to rebrand M2 as MTV2 similar to the rebranding on its sister network in the United States. The structure of the MTV2 in the United States differed from its European counterpart. MTV2 Europe primarily focused on alternative indie themed shows and music videos, while MTV2 in the US focused on reality TV programming, alternative music videos and alternative hip-hop. The TV station was one of the first media outlets to lead with its website strategy and follow with the TV programming. Viewers could program an hour of television content via the website, designed by Brad Smith and Mickey Stretton with the agency Digit, it broadcast later that month. The website won a number of awards including a BAFTA Interactive Entertainment Award. In the late 2000s, MTV2 Europe began to air a range of reality programming, but music was still the main focus of the channel. In 2000, the channel developed the first example of 360-degree programming. Viewers could choose an hour's worth of music