in 1969 (promising color playback in future models), but the invention floundered when it proved to be difficult and costly to manufacture. CBS was also concerned about the potential of competition from home video devices, particularly those that could record — a fear that eventually proved prescient. Later life Goldmark was awarded the Elliott Cresson Medal in 1969. He received the Golden Plate Award of the American Academy of Achievement in 1970. On November 22, 1977, President Jimmy Carter presented Goldmark with the National Medal of Science "For contributions to the development of the communication sciences for education, entertainment, culture, and human service." Goldmark died at the age of 71 in an automobile accident on December 7, 1977, in Westchester County, New York. See also The Martians (scientists) References General references Coleman, Mark (2005) PLAYBACK: From the Victrola to MP3, 100 Years of Music, Machines and Money, Published by Da Capo Press () Fisher and Fisher, "The Color War", Invention and Technology (Winter 1997) Goldmark, Peter (1973) Maverick Inventor: My Turbulent Years at CBS, published by Saturday Review Press () Reitan, Jr., Edward Howrd, "Ed Reitan's Color Television History", retrieved July 1, 2007. Inline citations External links National Academy of Sciences Biographical Memoir 20th-century Hungarian engineers Hungarian emigrants to the United States Hungarian Jews Television pioneers National Medal of Science laureates Road incident deaths in New York (state) 1906 births 1977 deaths 20th-century American inventors