a sound that was "deliberately blurry, atmospheric, and of course huge; Wagnerian rock 'n' roll with all the trimmings." The song started slowly in the recording, with Medley singing in a low baritone voice. Right before the second verse started, Spector wanted the tempo to stay the same, but the beat to be just a little behind where they are supposed to land to give the impression of the song slowing down. The recorded song was three ticks slower and a tone and a half lower than what Mann and Weil had written. When Mann heard the finished record over the phone, he thought that it had been mistakenly played at 33 1/3 instead of 45 rpm and told Spector, "Phil, you have it on the wrong speed!" Even with his interest in the song, Medley had his doubts because it was unusually long for a pop song at the time. In an interview with Rolling Stone magazine, he recalled, "We had no idea if it would be a hit. It was too slow, too long, and right in the middle of The Beatles and the British Invasion." The song ran for nearly four minutes when released. This was too long by contemporary AM radio standards; radio stations at that time rarely played songs longer than three minutes because longer songs meant that fewer ads could be placed between song sets. Spector, however, refused to shorten it. Following a suggestion by Larry Levine, Spector had "3:05" printed on the label, instead of the track's actual running time of 3:45. He also added a false ending which made the recording more dramatic, and also tricked radio DJs into thinking it was a shorter song. The production of the single cost Spector around $35,000, then a considerable amount. Spector himself was deeply concerned about the reception to a song that was unusual for its time, worrying that his vision would not be understood. He canvassed a few opinions – his publisher Don Kirshner suggested that the song should be re-titled "Bring Back That Lovin' Feelin, while New York DJ Murray the K thought that bass line in the middle section, similar to that of a slowed-down "La Bamba", should be the start of the song. Spector took these as criticisms and later said: "I didn't sleep for a week when that record came out. I was so sick, I got a spastic