Canadian Tire money, officially Canadian Tire 'money' or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as Canadian Tire Money Advantage, rebranded in 2018 as Triangle Rewards. Both forms of the loyalty program remain current as of December 2022. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history. Canadian Tire Money is denominated in Canadian dollars. It is earned based on the pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%. When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, including sales taxes. CTM cannot be exchanged for real Canadian currency. Paper Canadian Tire money coupons Paper CTM coupons resemble real banknotes. The notes are printed on paper similar to what Canadian currency was printed on when they were still paper, and were jointly produced by two of the country's long-established security printers, British American Banknote Company (BABN) and Canadian Bank Note Company (CBN). Paper CTM can be earned and redeemed only at Canadian Tire stores, although some other private businesses may choose to accept it as payment. Paper CTM is earned only when customers pay with cash, debit cards, or Canadian Tire money. No paper CTM is earned on purchases made by credit card. History Canadian Tire Money coupons were introduced in 1958 at CTC's gas bar located at Yonge and Davenport streets in Toronto. They were inspired by Muriel Billes, the wife of Canadian Tire's co-founder and first president, Alfred J. Billes, as a response to the promotional giveaways that many gas companies offered at the time. It was only available at Canadian Tire gas bars but was so successful that, in 1961, it was extended to the retail stores as well. The print on the 'notes' refers to them as "money bonus coupons". Until 1992, there were separate issues of coupons redeemable either at Canadian Tire gas bars, or Canadian Tire retail stores. From the launch of the program until 1994, CTM was issued and