The Red Sox lost the 2003 ALCS in seven games to the New York Yankees in Epstein's first season, but under new manager Terry Francona overcame a three games to none deficit to the New York Yankees to win the 2004 ALCS, then defeated the St. Louis Cardinals for their first World Series title since 1918. World Series titles followed in 2007, 2013 and 2018. After leaving the Red Sox in 2011, Francona criticized Werner for his focus on TV ratings, quoting Werner in an 2010 meeting as saying: "We need to start winning in a more exciting fashion." Francona also criticized Werner for exaggerating his role in Red Sox management:Werner was constantly trying to assert his importance. When the Henry group first purchased the Red Sox, Werner hired a public relations firm to get his name in the local newspapers. When stories were written about Henry or the Red Sox, he was known to call writers and ask, "Why didn't you mention me in your story?" Liverpool F.C. In 2010, the ownership group of Henry, Lucchino, and Werner bought Premier League team Liverpool F.C. from lawyers acting on behalf of the Royal Bank of Scotland, the lenders to former owners George N. Gillett, Jr. and Tom Hicks. On November 25, 2010, Liverpool F.C. announced that Werner would be installed as chairman, replacing Martin Broughton, beginning December 1, 2010. In May 2012, Werner made a controversial decision by sacking manager and club icon Kenny Dalglish citing the club's poor league results. This was regarded as a poor decision by football experts such as BBC's Alan Hansen given Dalglish's success in lifting the club from 4 points above the relegation zone to a League Cup win and an FA Cup Finals appearance in just over a season. Swansea City's former manager, Brendan Rodgers, filled Dalglish's boots helping Liverpool finish 2nd in the 2013–14 Premier League that also earned a spot in the UEFA Champions league after a 5-year absence. Rodgers was sacked just over a year later after failing to qualify for the Champions League a second time, due partially to the sale of Luiz Suarez to F.C. Barcelona, and a disappointing start to the subsequent season. German manager Jürgen Klopp was named his replacement. According to El País, co-owner John Henry did not trust public opinion, so he looked for a mathematical method very similar to Moneyball, which turned out