Weblogs, Inc. was a blog network that published content on a variety of subjects, including tech news, video games, automobiles and pop culture. At one point, the network had as many as 90 blogs, although the vast majority of its traffic could be attributed to a smaller number of breakout titles, as was typical of most large-scale successful blog networks of the mid-2000s. Popular blogs included: Engadget, Autoblog, TUAW, Joystiq, Luxist, Slashfood, Cinematical, TV Squad, Download Squad, Blogging Baby, Gadling, AdJab, and Blogging Stocks. Today, Engadget and Autoblog are the only remaining brands from the company, now existing as part of Yahoo! Inc. History The company was founded in September 2003 by Jason Calacanis and Brian Alvey, in the wake of Calacanis' Silicon Alley Reporter magazine, with backing from investor Mark Cuban. By early 2004, Weblogs, Inc. and Gawker Media were establishing the two most notable templates for networked blog empires. Initially, Weblogs, Inc. consisted of a few dozen blogs, all residing as subdomains of weblogsinc.com. The exception was Engadget, a stand-alone site covering new technology in blog format. Engadget was co-founded by Peter Rojas, the former editor of Gizmodo in the Gawker Media network. Eventually a plethora of independent brands were established, including 26 stand-alone sites and over 50 sub-blogs. A few of the company principals also maintained personal blogs on the network, including Mark Cuban. Weblogs Inc was sold to AOL for a reported $25 million in October 2005. The move came as AOL was preparing to become an independent division within Time Warner. Weblogs Inc continued to operate independently from AOL's other content websites for many years, until AOL began phasing out the Weblogs Inc branding in favor of its own, consolidating to a few of the strongest titles, and integrating more closely with its namesake media division, which included AOL News, AOL Autos, AOL Tech, etc. The emphasis on AOL branding was increased following the spin-off of AOL from Time Warner in 2009. Up until mid-2010, Weblogs Inc branding remained subtly alongside AOL's, on titles like Engadget and Autoblog, but in late 2010 the name was dropped and the official website was redirected to AOL.com, approximately coinciding with a major redesign of AOL branded properties. Around the same time, AOL also acquired tech industry blog TechCrunch. At this time, AOL had less than a dozen remaining blog brands. Following AOL's $315 million acquisition of The Huffington