was introduced in 1968 and competed with Goldstar for market share until the 1970s. Goldstar and Maccabee were acquired in 1975 by a single partnership and were sold to Tempo in 1986. Goldstar won a Monde Selection gold medal in 2007, and in 2011 it won an Israeli Product of the Year award. The brews produced by the Dancing Camel microbrewery are adapted to accommodate Israel's palate which, according to founder David Cohen, eschews bitter flavors. Thus the Dancing Camel IPA offsets the bitterness of its hops with silan, a syrup extracted from dates. Dancing Camel also produces seasonal beers inspired by the Jewish holidays: for Rosh Hashanah Dancing Camel releases a pomegranate beer, and for Sukkoth a wheat beer made with etrog. Culture Bars The first Irish pub in Israel was Molly Bloom's, which opened in central Tel Aviv in 2000 as a partnership between Israel Beer Breweries and an Irish entrepreneur. By 2004 there were Irish pubs in Tel Aviv, Herzliya, Rehovoth, and Glilot. Porter and Sons in Tel Aviv, which opened in 2010, has the most beers on tap of any establishment in Israel – 50 as of 2012. In the category of Best Beer Restaurant in Israel, Beers.co.il awarded Porter and Sons first place in 2012. In June 2012 a new bar was opened next to Shuk HaCarmel called Beer Bazaar. They serve over 80 Israeli beers, more than 10 Israeli ciders and also have their own beer on tap. Festivals The Jerusalem Beer Festival is one of the largest beer festivals in Israel, held annually in the summer since 2004. The festival is held for two days usually between August 28–29. Other festivals are held in Tel Aviv, Haifa and the Mateh Yehuda region. A wine and beer festival is held annually in Beer Sheva. The city of Ashdod held its first beer festival in 2011. Israeli Beer Club In 2002 the Israeli Beer Club was established in order to promote the culture of beer in Israel and specifically to serve as a platform for helping small-scale brewers and importers to get their products onto the market. The club offers homebrewing and beer tasting workshops and is involved in organizing beer competitions. Economy In 1937, in an effort to protect the local brewing industry from competition issuing from neighboring breweries in Syria and Lebanon, the British High Commissioner for Palestine ordered a tariff of on