for an FM station. He then purchased KEMO-TV (Channel 20) in San Francisco, changing the call letters to KTZO ("TV 20"). Gabbert later returned to local radio when he purchased KHIT-FM, KOFY (1050 AM) and KDIA (1310 AM). KIOI was profitable, however, various management tweaked the format to compete with market leader KOIT at various times, leaning softer-AC, or would lean towards Hot AC, which they retained throughout the 80s. On February 8, 1996, sister station WYNY in New York simulcast KIOI for a day as part of a week-long stunt of simulcasting sister stations nationwide before flipping formats to rhythmic adult contemporary as WKTU. Star 101.3 During the late 1990s, KIOI was flanked by soft AC KOIT and the emerging CHR KZQZ, and suffered in the ratings. The re-emergence of the CHR format by core artists such as Backstreet Boys, NSync, Britney Spears, and Christina Aguilera forced KIOI to a Hot AC format and re-branded itself as "The New K-101". The station remained competitive; however, the station clearly suffered an identity crisis as the ratings did not improve with the Hot AC approach. On November 16, 2000, the station rebranded itself as "Star 101.3" and debuted an exclusive "all-80s hits" format that had been successful in other markets, especially in San Jose on sister station KCNL, as well as Portland and Seattle. The first song on "Star" was "Don't You (Forget About Me)" by Simple Minds. "Star" was programmed by KCNL Program Director Gary Schoenwetter, who brought San Francisco legend and former KITS-FM jock Steve Masters for Afternoon Drive. In 2001, KIOI was the flagship station for Martha Quinn's Rewind, a program hosted by former MTV veejay Martha Quinn and carried on at least four other Clear Channel stations in the United States. Though the station performed well for a while with its 1980s format, management decided to take the station back to the Hot AC format and abandoned the 1980s format (which was picked up 14 years later by sister station KOSF) by January 2002, while letting go Schoenwetter, Masters, and other on-air talent. Throughout the changes, local morning host Don Bleu has remained consistent and more importantly, a ratings success through various co-hosts Renee Brinkley (1998–2002), Uzette Salazar (2002–2006), April Sommers (2006–2010) and Trish Jentz (2010–present). Bleu is a Minnesota native, who was also well known at KYUU in San Francisco and KDWB in Minneapolis. Popular show