RVCA is a Costa Mesa, California–based clothing company owned by Boardriders. Etymology The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The 'V' character is really a "U". Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles the Greek ρούχα (uppercase: ΡΟὙΧΑ), pronounced , which means 'clothes' in English. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore. History RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong International Limited purchased RVCA in July 2010. In 2018 Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands. Culture RVCA is closely associated with skateboard, surf culture, Brazilian Jiu Jitsu (BJJ), and MMA. The company sponsors a skateboard and surf team. They also sponsor prominent BJJ competitors and prominent MMA fighters. RVCA clothing is found in skateboard/surf shops and numerous other shops. Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. RVCA Training Center Because of its Brazilian Jiu Jitsu and MMA focus, RVCA founder Pat Tenore (who holds a black belt in Brazilian Jiu Jitsu) built a BJJ/MMA gym known as The RVCA Training Center. The training facility is located in Costa Mesa, California. The Head Coach is currently Jason Parillo. Affiliated people MMA B.J. Penn Michael Bisping Cris Cyborg Rafael dos Anjos Rose Namajunas Tito Ortiz Luke Rockhold Vitor Belfort Marlon Vera Mackenzie Dern Gilbert Burns Sean Strickland Brazilian Jiu Jitsu Lucas Leite Marcus Almeida Guilherme Mendes Rafael Mendes Keenan Cornelius Jackson Sousa dos Santos Boxing Seniesa Estrada Notable sponsored artists and sportspeople Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark OBlow, Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, Matt Gordon, Marlon Vera, and Tommy Guerrero. Surf team Kala Alexander Makua Rothman Skate team Greyson Fletcher Andrew Reynolds Curren Caples Kevin "Spanky" Long Christian Hosoi Mark Suciu Chase Walker Evan Mock MMA fighters Mackenzie Dern Rose Namajunas Fedor Emelianenko Aaron Pico Luke Rockhold BJ Penn Gilbert Burns Marlon Vera E-Sports Summit1g