products, and distribution had also reached the Japanese market. In 1998, Burt's Bees was offering over 100 natural personal care products in 4,000 locations with sales in excess of $8 million. Distribution had reached national retailers, such as Whole Foods Market, and restaurant chains, such as Cracker Barrel. New product offerings branched into travel-sized skin care and hair care products. In 1999, with increasing demand and an increase in product offerings, including sugar and milk-based body lotions and bath products; Burt's Bees relocated to Durham among the many other enterprises located in the Research Triangle area of North Carolina. An eCommerce website was launched, increasing distribution to a much larger, nationwide scale. In 1999, Quimby bought out Shavitz's one-third stake in the company, in exchange for a house in Maine, valued at approximately $130,000. 2000–06: New products and AEA During 2002 and 2003, Burt's Bees launched its first toothpaste, first shampoo, and its successful Baby Bee product line of infant personal care products. Co-founder Quimby also used company-earned profits to preserve of forest land in Maine, marking the beginning of a relationship with The Nature Conservancy, an international organization engaged in environmental protection and conservation. In 2004, private equity firm AEA Investors purchased 80% of Burt's Bees for US$173,000,000, with co-founder Quimby retaining a 20% share, and a seat on the company board. Upon seeking compensation from Quimby, after the deal, Shavitz was paid $4 million. 2007–present: Clorox acquisition As of 2007, the company manufactured over 197 products, which are distributed globally. In late 2007, Clorox acquired Burt's Bees for a reported sum of $925 million USD. The company subsequently released a statement to its customers. In February 2011, Burt's Bees CEO (2006–2011) John Replogle left to become CEO and president of Seventh Generation Inc. In 2011, Nick Vlahos, a 15-year veteran of The Clorox Company, was named vice president and general manager of Burt's Bees, effective April 2011. In 2017, Vlahos left Clorox and was named CEO of the Honest Company. By February 2014, the Clorox Company had increased "advertising and sales promotion spending for Burt's Bees, particularly for its lip care lines." At the time, "Burt's Bees sales [were] outpacing volume due to price increases." Co-founder Shavitz died in July 2015 at the age of 80, and was buried in Bangor, Maine. In his final years, he had lived on s in Parkman, Maine. In 2017, Burt's Bees