"Cavellini's Schizophrenia". Tullio Cicciarelli wrote an article titled "Writing on Oneself: Guglielmo Achille Cavellini or the Honesty of Fiction". In the same year Carlo Battisti, director of an advertising agency, founded in Viareggio the first Center for Cavellinian Studies. Sergio Colzani of the Incontro Gallery in Genoa set up a telephone exhibition of Cavellini, and journalist Francesco Vincitorio wrote about it on L'Espresso. Art critic Corrado Maltese, who taught history of art at the University of Genoa, brought his students to the exhibition and made a lesson about Cavellini. In April 1978 Maltese invited Cavellini to Genoa to meet his students. On 3 September 1977 Cavellini, unsatisfied with his words from 1965–1970, burned 353 of them in the countryside near Brescia. Then he created a series of black-and-white stamps in which he wore his written clothes, on nine subjects chosen from photographs by Ken Damy. The Petri Gallery di Lund exhibited his catalogs. Cavellini also made new stickers with the image of the Uffizi in Florence, and the CSC of Viareggio made one about Palazzo Pitti. Then he received the visit of Corrado Maltese and Rossana Bossaglia with their students, and also Vittore Baroni. The designer Armando Testa sent him a work celebrating his genius. In 1978 he composed a portrait with photographs made by Paolo Gioli. He was also the subject of a mail art work by Plinio Mesciulam, and he replied with a Round Trip. On 15 October 1978 French artist Jean Dubuffet wrote a letter to him. In 1979 Cavellini was again photographed by Ken Damy, first with Carnival masks and then fully covered with his stickers. He also created the postcard Ten Ways to Become Famous, that included the decalog: Killing Cavellini, or being killed by Cavellini Being part of the Cavellinian Museum Exalting Cavellini's self-historicization Wearing the coat and suit written by Cavellini Having Cavellini write his story on your body Organize a Center for Cavellinian Studies Being commissioned with celebrating Cavellini's anniversary Writing a book or an essay about Cavellini Receiving by mail a "Round Trip" by Cavellini Owning a work by Cavellini After the publication of this new decalog Cavellini entertained exchanges of mail art with Theo West, Anna Banana and Miroslav Klivar. Banana visited his house in Brescia with her husband Bill Gaglione. Buster Cleveland filled the city of Ukiah, in California, with Cavellini's stickers. In 1978 Tiziano Marcheselli published an article