Russian Federation and was previously rated the most watched channel in the territory. Today, the channel has been relegated to the Top 20 channels in Russia. VIMN stated its commitment to the region stating its other MTV channels and brands such as VH1, Nickelodeon and the newly localized Comedy Central will continue to broadcast across Russia on cable and digital television providers. It has also been stated in some reports that MTV as a brand is in crisis in other Eastern European territories with falling ratings for MTV Poland and other local MTV channels in Central Eastern Europe. This is an ongoing trend for MTV globally. It was reported in the fall of 2012 that MTV US and its other channels had seen a fall in revenue and audience figures. There is competition from on-demand music websites, and MTV's transformation from music oriented television to youth oriented reality and scripted reality shows has failed to ignite the brand. On 31 May 2013 MTV Ukraine ceased broadcasting due to falling ratings. 2013 On 3 July 2013 Viacom International Media Networks launched a localized version of MTV Base in South Africa. MTV South-Africa is an opt-out feed of the same channel with selected unique programming targeting South Africa. On 5 July 2013 VIMN announced it has purchased 51% of MTV Italy the channel was previously a joint-venture largely owned by Telecom Italia Media and VIMN. The ownership conditions have changed which means VIMN holds a larger share of the channel. On 12 September 2013 VIMN Europe announced it has gained 100% ownership of MTV Italia and associated channels from Telecom Italia. Following the merger of MTV Networks New Zealand and MTV Networks Australia operations into one network based in Sydney in 2010, MTV (Australia & New Zealand) and its sister brand Comedy Central (New Zealand only) were placed under VIMN's – Viacom International Media Networks UK, Ireland, Australia, Central Eastern Europe and International Content Distribution. On 11 October 2013, VIMN's Sydney operations announced it would downsize. From year end all broadcasting is to be relocated to VIMN in London. VIMN's Sydney advertising department and Nickelodeon Australia and New Zealand will not be affected by this move. 2014 From January 2014, MTV Czech Republic & Slovakia will came under full ownership of VIMN Europe. Following a decision by the current operator CME to hand back the licence to VIMN. The channel was replaced