Media was said to be one of the parent companies of IGE, though the company no longer has any ownership stake. Affinity Media's senior vice president of business development, John Maffei, noted that "we’re no longer in that business" Affinity retains control of Allakhazam.com, Thottbot.com and has since purchased Wowhead.com. In April 2014, IGE announced a formal service agreement with virtual currency provider EpicToon.com, who confirmed they will be handling IGE's virtual currency line of business. Revenue Like other in-game currency traders, the vast majority of IGE's revenue comes from trading World of Warcraft gold. Its website traffic, and allegedly its revenues, have been declining since 2006 due to the increased competition from the in-game currency traders based in China and anti-real-money trading measures by Blizzard Entertainment, the publisher of World of Warcraft. Reception Some gamers liked IGE's offers of World of Warcraft money that would normally take hours to farm. Other gamers called it cheating. Many gamers responded by posting anti-Chinese vitriol, since people earning the gold were "low-wage Chinese workers". Blizzard Entertainment, the owners of the video game, eventually shut down accounts used by "gold farmers". IGE was also the target of a class action lawsuit by a player who said that IGE's practices were "substantially impairing" people's enjoyment of the game. Games Current WildStar Elder Scrolls Online FIFA 14 DC Universe Online Diablo 3 Final Fantasy XIV Guild Wars 2 Rift RuneScape Star Wars: The Old Republic TERA The Secret World World of Warcraft Former Age of Conan Aion Online EverQuest II Final Fantasy XI Lineage 2 Vanguard: Saga of Heroes See also Virtual goods Virtual world References External links Online marketplaces of the United States Organizations established in 2001 Video game websites