in the Clash of Civilizations thesis. Equally, the affirmation of Asian cultures affects the identity politics of Asians in Asia and outside in the Asian diasporas. The Gross National Cool of Japan is soaring; Japanese cultural products, including TV shows, are undoubtedly "in" among American audiences and have been for years. About 2.3 million people studied the language worldwide in 2003: 900,000 South Koreans, 389,000 Chinese, 381,000 Australians, and 140,000 Americans study Japanese in lower and higher educational institutions. Feng shui books topped the nonfiction best-seller lists and feng shui schools have multiplied. Major banks and multinational corporations employ feng shui consultants to advise them on the organisation of their offices. There has been a readiness to supplement Eastern forms of medicine, therapy, and massage and reject traditional Western medicine in favor of techniques, such as acupressure and acupuncture. Practices such as moxibustion and shiatsu enjoy enormous popularity in the West. So do virtually all the Eastern martial arts, such as kung fu, judo, karate, aikido, taekwondo, kendo, jujitsu, tai chi, qigong, ba gua, and xing yi, with their many associated schools and subforms. Asian cuisine is quite popular in the West due to Asian immigration and subsequent interest from non-Asians into Asian ingredients and food. Even small towns in Britain, Canada, Scandinavia, or the United States generally have at least one Indian or Chinese restaurant. Restaurants serving pan-Asian and Asian-inspired cuisine have also opened across North America, Australia and other parts of the world. P.F. Chang's China Bistro and Pei Wei Asian Diner which serve Asian and Asian-inspired food is found across the United States and in regards for the former, in other parts of the world as well. Asian-inspired food products have also been launched including from noodle brand, Maggi. In Australia, New Zealand, Ireland and the UK an Asian-inspired range of noodles known as Maggi Fusian and a long running range in Germany and Austria known as, Maggi Magic Asia includes a range of noodles inspired by food dishes found in China, Japan, Korea, India, Malaysia, Singapore, Indonesia and Thailand. Yoga has gained popularity outside India and the rest of Asia and has entered mainstream culture in the Western world. Though the use of English continues to spread, Asian languages are becoming more popular to teach and study outside the continent. The study of Chinese has recently gained greater attention in the United States, owing to a