growing belief in the economic advantages of knowing it. It is being encouraged through the PRC's support of Confucius Institutes, which have opened in numerous nations to teach the Chinese language and culture. Chinese has been rated as the second most used language on the internet with nearly a quarter speaking Chinese, Japanese came as fourth, and Korean as the tenth as of 2010. According to the CIA, China hosted the most users, India the third, Japan the sixth, and Indonesia as the tenth as of 2020. India has the largest film industry in the world, and Indian Film Industry produces more films than Nollywood and Hollywood. In the early years of the twentieth century very few people were vegetarians. The figure given for the United Kingdom during World War 2 was 100,000 out of a population of some 50 million – around 0.2 per cent of the total. By the 1990s the figure was estimated as between 4.2 percent and 11 percent of the British population and rising rapidly. As Porritt and Winner observe, as recently as the 1960s and early '70s, "being a vegetarian was considered distinctively odd," but "it is now both respectable and common place."Colin Campbell, "Easternization of the West" p. 80 The spread of the Korean wave, particularly K-pop and Korean dramas, outside Asia has led to the establishment of services to sustain this demand. Viki and DramaFever are examples of services providing Korean dramas to international viewers alongside other Asian content. SBS PopAsia and Asian Pop Radio are two radio-related music services propagating the proliferation of K-pop throughout Australia. Apart from K-pop, Asian Pop Radio is also devoted to other Asian pop music originating from Indonesia, Thailand, Japan, Malaysia and Singapore. Similarly, SBS PopAsia focuses on other East Asian pop music from China and Japan and to some extent Southeast Asian pop music in conjunction with K-pop. The rising popularity of Asian-related content has resulted in "SBS PopAsia" becoming a brand name for SBS content such as TV shows and news originating from Asia such as China, South Korea, Japan and India. The growing awareness and popularity of Eastern culture and philosophies in the West has led to Eastern cultural objects being sold in these countries. The most well known being statues of the Buddha which range from statues sold for the garden to items sold for the house. Statues of Hindu gods such