names and the ease with which this could be done gave rise to the nickname of Crown Magyars (the price of registration being one korona). A private non-governmental civil organization "Central Society for Name Magyarization" (Központi Névmagyarositó Társaság) was founded in 1881 in Budapest. The aim of this private society was to provide advice and guidelines for those who wanted to Magyarize their surnames. Simon Telkes became the chairman of the society, and professed that "one can achieve being accepted as a true son of the nation by adopting a national name". The society began an advertising campaign in the newspapers and sent out circular letters. They also made a proposal to lower the fees for changing one's name. The proposal was accepted by the Parliament and the fee was lowered from 5 forints to 50 krajcárs. After this the name changes peaked in 1881 and 1882 (with 1261 and 1065 registered name changes), and continued in the following years at an average of 750–850 per year. During the Bánffy administration there was another increase, reaching a maximum of 6,700 applications in 1897, mostly due to pressure from authorities and employers in the government sector. Statistics show that between 1881 and 1905 alone, 42,437 surnames were Magyarized, although this represented less than 0.5% of the total non-Hungarian population of the Kingdom of Hungary. Voluntary Magyarization of German or Slavic-sounding surnames remained a typical phenomenon in Hungary during the whole course of the 20th century. According to Hungarian statistics and considering the huge number of assimilated persons between 1700 and 1944 (c. 3 million) only 340,000–350,000 names were Magyarised between 1815 and 1944; this happened mainly inside the Hungarian-speaking area. One Jewish name out of 17 was Magyarised, in comparison with other nationalities: one out of 139 (German Catholic), 427 (German Lutheran), 170 (Slovak Catholic), 330 (Slovak Lutheran). The attempts to assimilate the Carpatho-Rusyns started in the late 18th century, but their intensity grew considerably after 1867. The agents of forced Magyarization endeavored to rewrite the history of the Carpatho-Rusyns with the purpose of subordinating them to Magyars by eliminating their own national and religious identity. Carpatho-Rusyns were pressed to add Western Rite practices to their Eastern Christian traditions and efforts were made to replace the Slavonic liturgical language with Hungarian. The Magyarization of place names Together with Magyarization of personal names and surnames, the exclusive use of the Hungarian forms