Virgin Media. On 1 May 2009, the BBC and Virgin Media announced the launch of HD content via the iPlayer on Virgin Media's TV platform, including Robin Hood, Friday Night with Jonathan Ross and Later... with Jools Holland. On 2 March 2011, Virgin released an iPlayer application for their TiVo digital video recorder. Unlike the previous implementation, the application streams over the internet rather than utilising Virgin's video-on-demand service, to comply with the BBC's then proposed syndication policy. The change also allows an increase in the amount of programmes available, from around 300 to 700 hours on average, bringing Virgin into line with the iPlayer on connected TV devices. At the same time, Virgin Media were also forced to remove direct access to BBC content on TiVo, meaning that instead of being able to access BBC content through its EPG, Virgin TiVo users instead had to go through the Apps and Games area or press the Red Button from a BBC channel. This access was reimplemented with the release of TiVo update 15.2 in late 2011, which integrated BBC iPlayer once again into the TiVo search and EPG after new guidelines on syndicated content were published by the BBC Trust. YouView BBC iPlayer was one of four services available at the launch of YouView in July 2012. At launch, the BBC iPlayer app contained options to resume watching recent programmes, access favourites, browse the most popular shows, find similar programmes or more episodes, included integrated search and was the only service to feature HD video. Game consoles PlayStation 3 Soon after the Wii release, several unofficial PlayStation 3 iPlayer proxy sites arose that used JavaScript to replace the UA string. On 2 December 2008, the BBC provided an official iPlayer application widget for the PS3. Shortly after release, the PS3 accounted for 6% of all iPlayer traffic, making it the third most popular platform used to access the service behind personal computers (85%) and mobile phones and iPods (7%). By January 2010, PS3 usage had risen to 8%, and by November 2010, over 6 million people accessed the iPlayer through the PlayStation 3. In September 2009, the PS3 iPlayer was updated with H.264 playback and full screen content. Future plans for the PS3 iPlayer include features from iPlayer V3 scheduled for late 2010. On 8 August 2011, the application was updated and now includes access to BBC HD, however most