WKKV-FM (100.7 MHz), also known as V-100.7, is an urban contemporary radio station owned by iHeartMedia, Inc. serving the Milwaukee area. The station broadcasts with an ERP of 50 kW and is licensed to Racine, Wisconsin. Its studios are located in the Milwaukee suburb of Greenfield. The playlist of V-100.7 consists of primarily current hip-hop and R&B, but airs slower R&B and classic soul songs on its Quiet Storm program in the weekday late night hours. At 50,000 watts, WKKV's signal is one of the strongest in the area, and can travel over Lake Michigan into the state of Michigan. V-100.7 can be heard reliably as far west as Madison, Wisconsin, north to Sheboygan, Wisconsin, south into the Chicago suburbs, and beyond depending on conditions. Due to its tower lying in close proximity to the open waters of Lake Michigan, both its analog and digital signal can periodically travel with local quality in excess of 120 miles to the east along the Michigan shoreline without interference, this is most common in the summer months when warm air temperatures and the cool lake waters create favorable conditions for tropospheric propagation. WKKV is home to the annual "Jam 4 Peace" concert. History WRJN-FM (1948-1969) The original call letters were WRJN-FM, shared with its then-sister station. WRJN-FM began broadcasting August 26, 1948. It was licensed to Racine Broadcasting Corporation and owned by the publishers of the Racine Journal Times. In early 1969, the owner of another Racine station, WRAC, purchased WRJN-FM for $60,000. WRAC-FM (1969-1970) A few months after the sale, the station became WRAC-FM. Top 40 (1970-1986) In December 1970, WRAC-FM flipped to a rock-based Top 40 format with the WRKR call sign, primarily targeting Racine, Kenosha and the southern part of Milwaukee County. They were known at various times as "The Rocker 100 FM", "Hot 100" and "Hitradio 100". WRKR gradually started targeting the whole Milwaukee market. At one time, WRKR was the Milwaukee-area affiliate of American Top 40 (which was also later carried by then-rival WKTI after it added the show in 1982). Rhythmic (1986-1987) Due to heavy Top 40 competition, WRKR began adding light R&B music around 1986, and for less than a year were called "Heartbeat 101" (WHBT-FM). WHBT-FM was the first "rhythmic adult contemporary" station in the country, 10 years before pioneer WAMG-FM flipped to the format. The WRKR call sign was reassigned by the FCC to