the tagline 'Making the unmissable... unmissable', and the service came out of beta on 25 December 2007. Also, seasonal specials were followed routinely throughout the Christmas week with plugs for the iPlayer. The streaming version of the iPlayer offered replays of programmes broadcast on all national BBC TV channels and S4C during the last seven days. Due to licensing agreements, all international and some privately produced TV shows and movies are not available on the iPlayer. 'iPlayer 2.0' On 25 June 2008, the BBC announced that they had been developing a new version of the iPlayer based on user feedback – it was then called "BBC iPlayer 2.0". New features included combining the normal television iPlayer with the radio iPlayer, schedules of programmes due to be on the iPlayer, automatic resumption of the last programme watched, an increase in the size of the screen by 25% to 640 pixels wide, RSS feeds of iPlayer data, and a "Yesterday's TV" function. The beta ran alongside the existing site until 3 July 2008, when a new version replaced it. Later versions have implemented an option of streaming videos in high quality in H.264. A special version of the BBC iPlayer was launched 19 December 2008. It was designed for children aged 6 to 12, allowing them to choose from series such as Blue Peter, M.I. High, The Sarah Jane Adventures and more (non-children's programming is restricted). BBC iPlayer Desktop Manager At the end of 2008, a newer platform was launched which facilitated use of the new BBC iPlayer Desktop (replacement for Download Manager) and other "BBC iPlayer Labs" features such as adjustable video windows and user feedback options. In March 2009, the BBC launched a streaming version of the player which needs a 1500 kbit/s minimum connection. On 1 April 2010, this Desktop Manager was updated to version 1.5.15695.18135. The update claimed, amongst other things, optimisation of CPU usage in full screen: 20% to 40% improvement; videos that start to download in the UK should be able to complete downloading abroad; and update to use Adobe Integrated Runtime AIR 1.5.3 which has improved reliability, compatibility and security. 'iPlayer 3.0' The iPlayer team released the next-generation of the iPlayer, calling it the iPlayer 3.0 release, on 6 September 2010. It brought integration with various social networking sites to the TV on-demand service, through deals with Facebook, Twitter, Reddit, Delicious, Digg and StumbleUpon. BBC