Keighly entered into law school, inspired by a Time reporter suggesting he write in the crossover area of business and video games. Around this time in 2002, Keighley also began writing articles for Entertainment Weekly and Fortune, and was also brought as a co-host of The Electric Playground alongside Tommy Tallarico by the show's creator Victor Lucas. Television appearances Spike TV brought on Keighley to host his own show, GameTrailers TV with Geoff Keighley in 2003. He was also involved in other video game-related projects on television. On Comcast's G4 network, he appeared as the network's lead anchor for its E3 press conference coverage, interviewing CEOs from companies like Sony and Electronic Arts. For MTV he created the concept and produced (with LivePlanet) "Gears of War: Race to E3" and "Gears of War: Race to Launch", two specials that took viewers inside the development of the hit Xbox 360 game from Microsoft. And in 2007, the Discovery Channel aired a five-hour documentary on releases including those of such companies as World of Wonder Productions, based on a treatment by Keighley, who also served as consulting producer. Geoff has also hosted and co-produced a number of video game launch specials for Spike TV, including "Madden NFL 08 Kickoff" featuring a performance by Ozzy Osbourne and "Halo 3: Launched!" featuring a performance by Linkin Park. He was also interviewed on what became a controversial Fox News segment on Mass Effect, and was later praised by gamers online for being the only one on the show who had actually played the game. Keighley had also come under some negative perception by gamers in 2012 after he was presenting information about Halo 4 while sitting among stands advertising Mountain Dew and Doritos products. Several people critiqued this presentation as a sign of a lack of journalism standards, and the scenario became known as "Doritosgate" within the gaming community while Keighley was derogatorly called "Doritos Pope". Eurogamer's Robert Florence criticized Keighley's presentation and the state of game journalism at that time: "Geoff Keighley is often described as an industry leader. A games expert. He is one of the most prominent games journalists in the world. And there he sits, right there, beside a table of snacks. He will be sitting there forever, in our minds. That's what he is now. And in a sense, it is what he always was." The event led to Keighley