Alcohol Justice is a San Rafael, California-based non-profit advocacy, research and policy organization describing itself as "the industry watchdog." The Marin Institute was renamed and re-branded as Alcohol Justice in 2011; it was originally named The Marin Institute for the Prevention of Alcohol and Other Drug Problems. In 2006, Alcohol Justice shifted its focus to the practices of alcohol corporations who produce, distribute, retail and advertise alcoholic beverages. Until 2006, Alcohol Justice focused strictly on alcohol harms and environmental prevention strategies. These strategies included reducing the hours during which time alcohol can be sold, increasing the size of warning labels on alcoholic beverage containers, requiring warnings on all alcohol advertisements, restricting the content and placement of alcohol ads, and prohibiting alcohol sponsorship of athletic events. History Alcohol Justice was established in 1987 as one of three major projects funded by the Leonard and Beryl H. Buck Trust at the same time the Marin Community Foundation was formed. The Marin Institute reported in 2006 that "countering the alcohol industry has always been a high priority for the Marin Institute, but we now want to make it the central focus of our efforts. That means we'll put 100% of our energy into stopping the alcohol industry from harming public health." In July 2011, the Marin Institute changed its name to Alcohol Justice to better align the organization's name with the national reach of its network. Campaigns and programs Alcohol Justice, although based in San Rafael, California, plays a research and advocacy role in other cities and counties of California, such as Los Angeles and San Francisco, and has led numerous campaigns for legislation and regulatory reform in Sacramento, California. Nonetheless, it is a national organization that has conducted national and international research projects, conducted hundreds of trainings of youth, community leaders and public health advocates throughout the United States, and participated in international activities as well in Canada, Europe, Africa and Thailand. Alcohol taxes and fees: Charge for Harm The Marin Institute participated in a flurry of alcohol tax increase campaigns in the early 1990s, which resulted in small increases in beer excise taxes in California at the U.S. federal level in 1991 and 1992. From December 2006 to November 2010, The Marin Institute convened and organized a California coalition to promote proposals for nickel or dime a drink excise taxes or mitigation fees, including AB 1019 (Assm. Jim Beall, Dem-Santa Clara)