appeared in the fourth episode of the sixth season of Tanked where they created a special fish tank for "BeastMode" first aired June 19, 2015. He is featured in the game Predator: Hunting Grounds as the playable character "Dante 'Beast Mode' Jefferson". Lynch was approached by former Pro BMX rider Todd Lyons, who noticed that Lynch rode his BMX products. Lyons, acting as the current brand manager for SE Bikes BMX company, partnered with Marshawn to create a Beast Mode Ripper: an adult-sized BMX bike with customized Beast Mode branding as a 2018 SE Bicycle. On September 19, 2017, Lynch launched his own ad-supported Beast Mobile cellphone service that allows subscribers to pay their phone bill by engaging in ads and offers. Indoor football teams In November 2018, Lynch and Richard Sherman were announced as the first two team owners in a proposed Fan Controlled Football League, a concept based on Project Fanchise's use of a mobile app for fans to call plays for the team that they had initiated with the Salt Lake Screaming Eagles of the Indoor Football League (IFL) a year earlier. The league was delayed and eventually played its first game, rebranded as just Fan Controlled Football (FCF), in February 2021 with Lynch as one of three owners of a team called the Beasts. Lynch dressed for the game, but decided not to play. In 2019, Lynch was also announced as co-owner of the Oakland Panthers of the Indoor Football League (IFL) alongside Roy Choi, who also owns the IFL's Cedar Rapids River Kings and San Diego Strike Force. Introduced to Choi by his brother Davonte Sapp-Lynch who plays in the IFL, Lynch saw the indoor football team as a way to keep professional football in Oakland after the departure of the Raiders for Las Vegas. Davonte Sapp-Lynch was one of the first players the Panthers signed. The Panthers were to start playing in the 2020 season, but it was cancelled after the opening week due to the COVID-19 pandemic. The Panthers also went dormant for the 2021 season. NFLPA Brand Chief Ambassador In October 2021, Lynch was named the first NFLPA brand chief ambassador. Personal life Lynch has several relatives who have also played professional football. His cousins are wide receiver Robert Jordan, who played alongside Lynch at Cal from 2004 to 2006, journeyman quarterback Josh Johnson, and quarterback JaMarcus Russell. Lynch's uncle, Lorenzo Lynch,