Peter Lloyd Price (born 25th January 1946) is a British radio presenter best known for his work in Liverpool. He hosted the Sunday night talk radio show Pete Price: Unzipped, which was broadcast across Liverpool sister stations Radio City and Radio City Talk. The show aired live from 10pm to 2am and followed an open forum format. He also had a weeknight phone-in, Late Night City, which aired live between 10 pm and 2 am from Monday to Thursday and was simulcast on Radio City Talk and Radio City 2. In 2017, he announced that he was cutting back his show from five nights a week to just Sunday night. From 2017 to 2020, he hosted Pete Price's Sunday Best from 10 pm to 1 am every Sunday, where his weekly phone-in guest was Paul McCartney's stepmother Angie, who lives in Los Angeles and provided Hollywood gossip. Price now broadcasts on Liverpool Live Radio every Sunday night at 10pm till 1am. As a comedian, Price was a winner on the ITV talent show New Faces. He is also an author, patron, and artist for Claire House Children's Hospice and a columnist for the Liverpool Echo. He is openly gay, which is often the subject of prank calls to his radio show. as is the fact that he is dyslexic and has trouble reading text messages or emails on air. To complement his radio show, he also gives out a personal phone number for listeners to talk to him in confidence. Early life Peter Lloyd Price was born in Wrexham on 25 January 1946. He was adopted at approximately three months old, in April 1946, by Hilda Sandra Price and David William Lloyd. He was raised in West Kirby, Cheshire. He was notably closer to his mother than his father, who repeatedly was violent towards Price's mother. When he was 12, he came to terms with his homosexuality, but his doctor told him he would "grow out of it". Two years later, he went back to the same doctor, only to be prescribed Valium. A combination of his homosexuality, problems with school, and problems in his social life put him into a state of despair; at the age of 14, he attempted to overdose on child-strength aspirin, only to wake up the next morning. At the age of 15, Price was working as a hairdresser at the weekend whilst studying cookery