directed the station to name his on-air persona "Flash Borash." Borash soon found redemption months later, as he helped launch the syndicated Ruth Koscielak Show, and as co-host, was back on the very station group he was fired from months earlier through the show's midwest syndication. Borash returned to a radio show format as host of the Impact Wrestling Podcast with TNA Knockout Christy Hemme. Professional wrestling career Early career While working weekdays on the Koscielak show in Minneapolis, Borash started a weekly Saturday morning wrestling show at the very station he started with at the age of 15. Through the show, Borash met internet wrestling executive Bob Ryder, who quickly pitched the show concept to Eric Bischoff of Ted Turner's World Championship Wrestling (WCW). World Championship Wrestling (1999–2001) In March 1999, WCW Live! premiered to an online audience with their first guest on the show, Hollywood Hogan. WCW Live! went on to become the most listened to streaming audio program in the world, often reaching fifty thousand live audio streams nightly in an era of this new technology. While doing the nightly two hour internet show for WCW, Borash continued his stint on the Ruth Koscielak Show until August 1999, when he left Minneapolis to work full-time in the offices of WCW in Atlanta, where he went on to become one of the head writers for WCW Monday Nitro on TNT, as well as WCW Thunder on TBS. Later that year, Borash premiered for the first time on WCW TV, co-hosting the year end special for WCW on TBS. Borash went on to make several appearances on WCW television as a play-by-play announcer for Nitro and Thunder. His role eventually led to an on-air character as Vince Russo's stooge, including a memorable episode where Borash was attacked by Goldberg while driving Russo in his own pope-mobile vehicle at the Cow Palace in San Francisco. World Wrestling All-Stars (2001–2002) After the WWF purchased WCW in March 2001, Borash met Australian concert promoter Andrew McManus and together they launched the World Wrestling All-Stars organization. Later that year, Borash left for Australia and worked out of the offices of McManus at Surfers Paradise on the Gold Coast in Queensland, Australia. The promotion's first tour of Australia concluded with a live pay per view from the Sydney Superdome called "The Inception", where Borash provided play-by-play commentary alongside Jerry "The King" Lawler. The WWA