focusing on Aloud’s expanded musical versatility. The subsequent US coast-to-coast US tour ran from October 2010 through January 2011, beginning at the 2010 CMJ Music Marathon. A second coast-to-coast leg included Aloud’s SXSW debut, and ran from mid-February through March 2011. Aloud released a non-album single, “The Cash and the Pearls”, after the second leg of the tour. The recording reunited de la Osa and Beguiristain with Ross Lohr in the studio. Aloud celebrated the single's release with a tour of the south and midwest, followed by a month-long residency in Boston. De la Osa and Beguiristain were approached earlier in the year by the Berklee College of Music to participate in BANDED, a documentary intended to become a part of the school's PULSE curriculum. The months-long project followed them and four other groups from the Boston area to document the life of a song, from its genesis to completion in the recording studio. The project culminated with the recording of "You Will Know" at Mad Oak Studios with head engineer Benny Grotto. Grotto encouraged Aloud to record the song as live as possible in the studio. The band found the experience enjoyable and booked a second session with Grotto at Mad Oak to record "Such a Long Time" in the same manner. 2012-2015: A rock n’ roll band making music live De la Osa and Beguiristain spent January and February 2012 writing new material for a follow-up to Exile. They resumed their tour schedule in March and began road-testing material which would eventually make up It’s Got To Be Now. In March they performed at Boston to Austin, a SXSW party produced by DigBoston and sponsored by Converse. There, they shared the stage with other Boston-based acts OldJack, Lake Street Dive, Bad Rabbits, The Wandas, and Moe Pope & Quills. To mark their tenth anniversary as a band, the Boston Phoenix released a 10th anniversary EP collecting songs which “define the band’s evolution over the past decade”. A retrospective film directed by Stephen LoVerme, titled Aloud: I Can’t Believe That Worked, began production. Though the film was indefinitely shelved, a trailer was included with the release of the Boston Phoenix EP. The group was nominated in the Boston Phoenix's Best Music Poll for Best Indie/Powerpop Act. Frank Hegyi joined as Aloud's permanent drummer in June 2012. Aloud continued touring throughout the summer and fall, debuting and refining songs. “You