40s, and 1950s. It garnered endorsements from Boston Pops conductor Arthur Fiedler and tennis star Jack Kramer during the 1950s. Lucky also sponsored a well-loved popular music radio show called "Lucky Lager Dance Time". It ran with local DJs but the same playlist across California, so people could listen to the same music while they were driving. It also sponsored various sports recaps and other programs. In the 1960s, Lucky Lager Brewing Company sponsored the Lucky International Open. Lucky's 1963 McCann Erickson ad campaign included the song "Go Lively: Get Lucky", by Richard Adler.[4] Jingles, commercials, and print ads Lucky, like most other beer brands at the time, was present both on the radio, in print, and on TV. Early commercials for Lucky featured a vaudeville song and dance number and labeled Lucky as "Aged Just Right". Other ads featured cartoons detailing the improvements of Lucky Draft over other light beers and emphasizing the aging and superior quality of Lucky. Most of their ads before 1965 featured imagery that is iconic with the West (beaches, ranches, and mountains). Much of this imagery was echoed in their print advertising. In popular culture In the 1956 film "Please Murder Me", a Lucky Lager billboard is in the background in one scene. In the 1961 film The Exiles, the characters are drinking Lucky Lager and local liquor stores are advertising the sale of Lucky Lager. The brand also appears in the bar room brawl scene in the 1968 movie The Devil's Brigade. In the 1965 film, A Patch of Blue, a Lucky beer truck appears in one scene. In the 1968 film "Vixen!", Lucky Lager is being consumed in the backwoods of British Columbia. Jack Nicholson's character drinks Lucky Lager during the 1970 movie Five Easy Pieces. In the film The Bad News Bears (1976), the Walter Matthau character gives the team Lucky Lagers to celebrate. Lucky Lager is featured in the 1982 Black Flag video "TV Party". In the television show Greg the Bunny, a Lucky Lager sign appears in the 'Rabbit Redux' episode. Cans of Lucky Lager appear in the film The Van, being sold out of a cooler at a van show. In the 1993 film Kalifornia, Lucky Lager is the favorite drink of the Brad Pitt character "Early Grace". The brand is also alluded to in Luis Valdez's play Los Vendidos in reference to the kinds of foods, drinks,