was named CEO by the Board of Directors of the Brand. The Group purchased the majority of Le Mutant stores and renamed them "Leader Price". In parallel, the Group reduced its shares in Mercialys, by around 40.2%. On 8 October 2014, the Group and Intermarché announced an agreement as regards purchases for big brand products in France. This agreement meant that the 2 Groups were purchasing leaders in France with a market share of 25.8%. Activity refocusing (since 2015) In February 2016, the Group announced the sale of 59% of its shares in its Big C Thai activities for 3.1 billion Euros. In April, the company announced the sale of Big C Vietnam to Central Group for 1 Billion dollars. In December 2017, Casino Group signed an agreement with Ocado to develop a technological platform with an automated warehouse in France. Announced a business partnership aiming at selling Monoprix food products to Amazon Prime Now customers. Activities of the Group Unlike its main French competitors, Casino Group made the bet of developing a multi-brand strategy in the 1990s under the management of Jean-Charles Naouri. Therefore, aside from its eponymous brands Casino Supermarkets and Géant Casino, the Group developed Monoprix, Franprix or even Leader Price in France, but also Pao de Açúcar and Extra in Brazil or even Exito and Carulla in Colombia. In France Firstly, Casino oriented its multi-format and multi-brand structure towards the development of convenience and discount stores. The model developed by Casino is founded on the network of brands with differentiated and complementary positioning. In Metropolitan France, the Group operates the brands Géant Casino (hypermarkets), Casino Supermarkets, Monoprix, Franprix, Leader Price, Spar, Vival, Le Petit Casino, Casino Restauration. In Réunion Island, the brands are mainly Score and Jumbo Score. Internationally The Group directs its development towards countries with a strong growth and profitability potential, where its branches have strong local roots. South America has therefore become its priority area for development. The Group is leader on the market in Latin America, and more particularly in Brazil and in Colombia. E-business Casino Group concentrates its e-business activity within the company Cnova, created in June 2014. Cdiscount, branch of Casino Group, became over a few years a major e-business actor over the Internet in France. Real estate The real estate activity of Casino Group is driven in France by l’Immobilière Casino (which owns the walls of its stores) and