was simply repackaged Lucky Lager. When the generic craze died, and the microbrewery movement took off, General had difficulty maintaining profitability as a brewer of inexpensive beers. The fact that Lucky Lager tasted no worse than expensively-advertised "premium" brands such as Budweiser or Miller did not impress a market of drinkers where image was frequently more important than taste. The brewery's fortunes began to decline. After the Vancouver, Washington brewery shut down in July 1985, the Olympia Brewing Company in Tumwater, Washington began to produce Lucky Lager in the US. In July 2003, this brewery was also closed. Lucky Lager continued to be sold in its original Northern California range at Lucky Stores supermarkets, which although not affiliated, sold Lucky Lager as an unofficial value store brand, until Lucky Stores supermarkets were bought out by Albertson's and the name of the supermarkets was changed around 2000. Past Canadian Presence Lucky was actually brewed on Vancouver Island in Victoria until 1982 when Labatt moved off the Island and demolished the brewery to prevent any competition on the Island. Labatt brewed Lucky out of Edmonton, Alberta in the same brewery where they produced Budweiser for all of Western Canada, and it is still brewed to this day. Packaging Stubby bottles Lucky Lager was once famous for its 11 oz stubby bottles featuring a rebus under the cap. Since the closure of the Tumwater brewery, this famous bottle has been discontinued. Rebus caps Rebus puzzles use pictures to represent words or parts of words within a phrase. In the 1970s and 1980s, Lucky Lager, along with other brands controlled by beer magnate, Paul Kalmanovitz, featured rebus puzzles on the underside of their bottle caps to engage consumers. Label Lucky Lager's marketing strategy also relied strongly on its packaging and label. In 1939, the Pacific Advertising Club Association granted Lucky Lager the highest award for the most distinctive beer package. The history of the label started with the design of the very distinctive red cross, with a circle in the center with the printed date of the beer, and the words "Lucky Lager" printed on both arms of the cross. The label was distinctive from traditional beer brands because of its simplicity and how easy it was to remember. It covered the whole surface of the can and, when piled, the combination of the crosses culminated in a sophisticated design. This design by Charles