4 Music and Love 4 PR, both of which he co-runs with Jade Reuben. He managed the group VS who supported Blue on their tour. They were also signed to Innocent Records, the same label as Blue, and released three singles, "Love You Like Mad" (#7), "Call U Sexy" (#11) and "Make It Hot" (#29), plus an album, All Kinds of Trouble. The band has since broken up and member Marvin Humes went on to be part of boyband JLS. He also managed North London rapper MR BLARNY who was the only other act (after VS) to sign to Webbe's LOVE 4 Music label. Later Webbe managed American/British girlband L.A.D.E., whose video for their unreleased single "Shake It Off" featured Webbe and Blue bandmate Duncan James. In return the girls appeared in Blue's single "Bubblin'" with MR BLARNY also featuring on the remixes. The British rapper is still recording music releasing "YOUR BEST TIME" in 2013 (featuring LOLA) while the current professional music status of the girls is unknown. Also in 2004, Webbe was voted Company magazine's 62nd Sexiest Man Alive and appeared as a striker on Sky 1's The Match. In 2008, he participated in British reality television show, I'm a Celebrity...Get Me Out of Here! Which he finished in fifth place. On 28 April 2009, Blue announced that they had reformed and will return to the stage with a new album coming soon. Webbe featured on Ras Kwame's Spit TV rapping with fellow Manchester hip-hop artists Lyrican and Hoodman. From 31 May to 28 August 2010, Webbe played the role of Curtis Shank in Sister Act the musical at the London Palladium. During his run, Webbe starred alongside Sheila Hancock and Whoopi Goldberg. Webbe was a guest on Big Brother 11 in August 2010, singing a new track to the housemates. Blue represented the United Kingdom in the Eurovision Song Contest 2011 in Germany. The group finished 11th in the competition. On 23 November 2011, it was announced that Webbe would be taking part in the Strictly Come Dancing Christmas Special. Webbe was the first celebrity to compete (dancing the Cha Cha Cha to "Merry Christmas Everybody") – supported in the audience by fellow Blue bandmates Duncan James and Antony Costa. His celebrity partner was Katya Virshilas. The judges placed Webbe in joint third – with a score of 36 out of 40. The Strictly Come Dancing Christmas